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What Expert Authority World™ is saying about the show:

  • Loved the Craig Handley Episode
    by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    by TimLawson21 from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    by colas_18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    by Fatherof10yrold from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

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Resources Mentioned

Business Book Checklist

Books Mentioned

Forging Excalibur, Rediscover Your Masculinity | Michael Lauria

3 Expert Authority Insights™ To Apply Now

  • If we want to be better parents, we have to be better people.
  • When you start with within, everything else falls into place.
  • Everything external is as a result of what we do internally.
  • Being self-reflective helps you to acknowledge your own shortcomings and failures to then improve upon them.
  • Integrity, strength, courage, self-actualization, compassion, purpose and 100{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} responsibility.

Sponsors

Business Book Checklist: Save five-plus hours for every prospect to generate more leads and find out all the reasons why every business needs a book, including your reasons. Download the Business Book Checklist at BusinessBookChecklist.com!

What You’ll Learn In This Episode

**Click the time stamp to jump directly to that point in the episode.**

[1:34] – We thank our sponsor, Business Book Checklist

[2:06] – How Michael’s company started

  • It started 25 years ago, when he became an adult.
  • After getting married and getting divorced, he became a counselor, a coach, and a mentor.

[3:23] – What happened to masculinity over the last 50, 100 years

  • It is very well defined what men and women did in the past, whereas now, there are so many different ways of embodying masculinity and femininity.
  • The feminist movement has become harmful to both masculinity and femininity.

[5:43] – How has the feminist movement became harmful to men

  • Because of the movement, men expressing confidence are very quickly suppressed and repressed as being toxic.
  • Sees disconnect between men and their masculinity and how they feel comfortable expressing their masculinity.

[9:22] – How to find the happy medium between men and women

  • Taking personal responsibility and common sense.
  • Remind men what it means to be a man and how to embody the aspects or the virtues that they used to embody.

[15:50] – Who Michael helps and how he’s helping them with his coaching and training

  • He facilitates groups for men.
  • He first started to help men overcome things like separation and divorce with children which then evolved into relationship therapy for couples.
  • One of his main focuses now is to help men embody all the traits and virtues of masculinity and being able to fully embody and express these in positive healthy ways.

[17:49] – What’s the biggest transformation or success story Michael has been able to give a client

  • He met a man who just came out of jail because of alcohol-fueled assault and drug use who he then coached.
  • Now, that same man runs his own Facebook Group called The Mindful Youth which he uses to teach youth the things he learned from Michael.

[23:25] – Seven standards of men

  • Integrity, strength, courage, self-actualization, compassion, purpose and 100{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} responsibility.
  • The biggest one which enables all the other standards is 100{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} responsibility.
  • Being self-reflective helps you to acknowledge your own shortcomings and failures to then improve upon them.
  • If you want to be a better parent or partner, you have to be a better person.

[28:26] – What do Michael say to people that are in denial of their problems

  • If you’re getting undesirable results, then it’s coming from a much deeper place.
  • If you can’t acknowledge that, it’s the same as saying somebody else is in control of your life.
  • Trigger the male ego to then acknowledge that they’re out of control and they don’t want that.
  • It’s also discussed in his book about men who are too focused in achieving success that they don’t realize that they were sacrificing a lot of things to achieve it.

[36:28] – What has Michael’s book done for his business

  • Firstly, the book changed him as a person which then made him serve his clients at a higher level.
  • It helped him solidify his passion, his beliefs, and his stance on the subjection of helping men discover their masculinity.
  • It helped his business by helping him to be better at his business.

[40:19] – What is part of Michael’s morning routine that helps him set the day off right

  • Michael started the Welltory app which measures his heart rate and his heart rate variable which gives him a state of readiness in the morning.
  • Before everything else, he lists in his mind however many things he has to be grateful for.
  • He also practice something he calls extraordinary thankfulness, which he thinks of one thing in his life that’s not going well and finds a way to be grateful for that experience.
  • Italian blend coffee

[42:12] – We thank our sponsor, Business Book Checklist

[42:28] – Imperfect Action Round

[42:53] – The fastest path to the cash

  • The journey of inner self development.

[43:11] – The biggest problem Michael sees his prospects making and the fastest way they can fix it

  • The biggest problem is they have no clarity of purpose in their life.
  • The fastest way they can fix it is to buy his book, Forging Excalibur.

[43:32] – The best way to maximize customer lifetime value

  • Giving more than you receive.

[43:54] – The book that has made the biggest difference in Michael’s life

  • The Alchemist.

[44:10] – Where can people find more about Michael

  • Michael Lauria on Facebook, Michael Lauria Coaching on LinkedIn and Instagram, and at MichaelLauriaCoaching.com.

[44:41] – We again thank our sponsor, Business Book Checklist

[44:56] – www.EAInterviews.com

Episode Transcript

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Intro  [0:00]  

EA interviews Episode 77. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect interview. Have you ever wanted to rediscover your masculinity? Have you ever wanted to get back to what you were told growing up? Men nowadays, I think they, I don’t know what the heck has happened, but I know even from when I went back to grade school, middle school, whatever point you want to say in life, things have changed over the last 50,100 years. I think that’s a polite way of saying it. And I’m very excited to have Michael Lauria on the show today because he has just launched his book forging Excalibur, and it’s about rediscovering your masculinity. We’re going to dive into this and he is going to be taking all his expertise from speaking, from training, from mentoring and now, publishing. I’m very excited for him to share that. And he’s going to be bringing it to you. Because I believe if we can raise up more men in the world, the world will be a much, much better place. And I think it just comes down to people don’t know where to look, they don’t know who to follow. They don’t know who to have as an example anymore. And why not be that example? But if you don’t have that example, how do you know what to be? Michael is going to jump into this, and I can’t wait to hear his thoughts on it, but right after we thank our sponsor. 

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Mario Fachini [1:47]

Here he is, ladies and gentlemen, Mr. Michael Lauria. Michael, it’s great to have you on the show.

Michael Lauria  [1:51]  

Thank you, Mario. I appreciate the invitation. Thank you.

Mario Fachini  [1:56]  

Tell me about your company. How did this all start? Congratulations on publishing your recent book, but I know it started long before that. Take me on that journey.

Michael Lauria  [2:06]  

Indeed. It’s a long journey Mario. So it started, it probably started a good 25 years ago. I’m — just turned 45 and my journey started from when I was an adult, when I became an adult. And I went out there in the world and did all the things that we do and I got married and had kids and then, got divorced, and all of the stuff that goes along with that. And then, became a counselor, and a coach and a mentor along the way, too. So it’s been a long journey and you know, 25 years of an adult journey, you learn a lot, don’t you? You really do.

Mario Fachini  [2:38]  

You do learn a lot. I can say even in the last few years, I’ve learned a lot, but I’m excited for you to share about discovering your masculinity because like I was saying when I brought you up, what are you — what’s your — let’s talk about that. I mean, why do you think everything’s different now than when it was 30, 40, 50 years ago, and I’ve seen memes and I’ve seen Facebook things and it had a picture of like Sinatra with dress clothes and a hat. And then, you know, now, nowadays, it’s — let’s just say worse. What’s your take on it? I don’t want to be mean, but at the same point, I don’t want to make it sound like there are any words remotely. I mean, just look around. I mean, what’s your take on it? Let’s dive into this. What happened to men over the last 50, 100 years?

Michael Lauria [3:23]  

Well, how controversial do you want to get? How controversial — where do you want to go here? So –

Mario Fachini  [3:28]  

It’s my show. We can say whatever we want. So say whatever you want. We got time. We got time. And we also have the international dateline working in our favor. I know you’re hailing from Melbourne, Australia, and I’m over in the US. So let’s just roll. I mean, whatever.

Michael Lauria  [3:44]  

Yeah, cool. Okay. I think masculinity used to be very, very well defined back in the day. Back in the so called day, it was very well defined. It was very well defined what a man did in life and in a relationship and just out there in the world and it was very well defined what a woman did. Not to say that that was necessarily right, but things were well defined. And so, as we’ve progressed through the last few decades and we’ve experienced different ways that our society has actually evolved, I think it’s time to now start to understand that there are different ways of embodying masculinity, there are different ways of embodying femininity as well and the lines are very blurred between men and women. And I think what’s happened is that men have gotten to a point or in my experience, I’ve noticed, in my coaching practice for the last 15 years, I’ve noticed that men have really gotten to a point where they’re very confused about who they’re meant to be and how they’re meant to show up in a relationship and in the world. I also believe that the feminist movement which started out with the best of intentions has now become something very different from what it started from. And that’s created a lot of issues, honestly, because the feminist movement now is, as I said, very, very different to what it was back then. And I’m talking about in the ’60s, ’50s, and ’60s and into the ’70s. It was all about women’s rights and getting women to be out of vote and getting, you know, women in equality of opportunity in the workforce and all those sorts of things, right? So that was all good. And we have, we’ve already achieved all of that. And feminism is kind of gone. I don’t know where it’s gone. But it’s gone where it’s — in places where it’s become, in my opinion, very harmful to men and to women. And so —

Mario Fachini  [5:39]  

How has it become harmful to men?

Michael Lauria  [5:43]  

Well, I believe it’s become harmful to men because every time a man, or it appears this way, that every time a man steps up into some kind of level of confidence and self-assuredness, it’s very quickly suppressed and all repressed as being toxic. And so, we see a lot of — I know we do here in Australia and I’m pretty sure you do over in the US as well, we see a lot of stuff in the media around toxic masculinity. And I’m just finding men, just trying to express, just trying to fully express even in healthy ways, if it comes across as overly confident or overly, let’s say, patriarchal, that’s a term that’s heard, that’s banded around a lot, then it’s, it’s labeled as toxic. And then, when you couple that with May 2 movement, which again, started very, very — in a –with the greatest of intentions, the best of intentions, which was obviously to help and support women who were being sexually harassed or to prevent the potential for that even happening to them. That all started off with the best of intentions and now, we’ve gotten to a point where even if a man looks at a woman in the wrong way and a woman becomes offended, then immediately the man must have done something offensive. And so, the influence is made very, very quickly that a man is toxic, and masculinity is toxic, and even, even the, you know, even the mere act of approaching a woman in a bar now and saying hi could be easily construed as disrespectful and sexual harassment. And then, you know, men is finding it very difficult and they’re very confused about how to just be in society in 2019. And so, that’s what really motivated this book. And I only started writing the book in February, and it was published in on the 1stt of May, so it was quick, but that’s what motivated me to write the book because I just see such a disconnect between men and their masculinity and how they feel comfortable in the expression of their masculinity.

Mario Fachini  [8:00]  

I get everything you’re saying. And I even saw the other day about, they took a poll, about 60{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} or 65{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of men in the workplace don’t even want to talk to women now, because they’re afraid it might get misconstrued or something. It was the whole article. I don’t know if it was Facebook, LinkedIn, wherever, whatever. I mean, we’re all inundated with stuff, but it was just shocking, because it was like, what’s that doing to business? What’s it do — I do not agree with anyone that’s getting hurt or any of that. I mean, I don’t support that one bit, but like you’re saying, on the flip side, if you can’t even say, “Hey, Sally, you know, are — we’re working on this together on the project.” I mean, if you’re afraid to just have open communication, even in a workplace, 62, 65 whatever it is, it’s like, you know, how do you keep that meter like you’re saying, again, I’m not — if anyone has ever had been harmed, I know too many people, they need to speak up. Absolutely. 

Michael Lauria  [9:07]

Absolutely. I fully support. 

Mario Fachini [9:08]

That’s horrible over here, but at the flip side, if you can’t have a conversation, no one’s gonna want to talk to each other anymore. It’s like, you know, what’s your take? How do we find that happy medium?

Michael Lauria  [9:22]  

Well, I think the happy medium comes down to taking personal responsibility and just common sense as well. I mean, if there’s — and this is where it becomes a bit of a gray area because personal responsibility is lacking in our society in a big way and common sense seems very scarce in our society as well. And so, when we’re relying on these two very ambiguous things in order to find some kind of balance and some kind of way for men and women to work together at a high level and at a respectful level, it’s going to be difficult. But having said that, I mean, you were talking about an article there in the US, there was an article here that was published maybe two weeks ago now, on a similar subject, and that was a company in a memo had actually released a memo to its male staff members say that if they have a meeting with a member of the opposite sex, it must be in an open public environment in the workplace. And they must have other people within close proximity. So — and one of the recommendations that was made was never hold a meeting with a member of the opposite sex in a private boardroom. And for me, you kind of have to say I — first of all, I think that inhibits people working at a high level in the workplace. That’s one thing. The second thing is it sets up all of these things within our mind. All of these hesitancies within our mind about then, do I approach, let’s do Sally, do I approach Sally and asked her to meet with me about this particular thing or do I need to put it in writing? And then, I put it in writing on an email, and I’ll type out an email and I’ll type out an email and say, Hi, Sally. Can I say I hope you will? Well, maybe if I say I hope you will, that will be misconstrued. So I did not say I hope, I hope you will say hi, Sally, I’m writing to you in relation to the meeting that we had the other day in the presence of whoever, whoever in the presence of Bob and let’s choose what’s my wife’s name, Amanda, Amanda in the in the boardroom, and I’d like to touch base with you, oh, I better take the word catch up. I mean, it gets to the point where who knows what to even say and how to say it and how to represent yourself. And so, also, I support all of this equality and I support the May 2 movement in the spirit of what the May 2 movement stands for. And I support feminism in the spirit of what feminism used to stand for. I think we’ve gone way to the other — the pendulum has just swung so far to the other the other way that now, I’m not sure how to bring it back again to a place where is balanced and harmonious and where men and women can, can show up in life together and achieve things in a really positive way, because we used to be able to. You know, you look back in ancient civilizations and there are some differences in societies between now and back then, but we achieve — we built some powerful, powerful empires and powerful civilizations when roles were clearly defined, and we respected each other and when women got to do what women do best and men got to do what men do best and there was no blurring of the lines. Look at what we built. We built a whole civilization. And now, when lines are blurred and when people are confused, we are suffering from a lack of purpose and direction in men. We’re suffering from victimization in women. I mean, you look at a lot of the really hardcore feminists, when you look at the deeper message there, they’re saying, we are less then and we want more because we are — we feel less then. So what they — they’re not really — that’s not very empowering, is it, at all? They’re trying to empower women and we have to wonder then what the messages they’re sending young women coming through teenagers and young women in their 20s is the message and it appears to be this, is the message you’re not equal to men and you’re not able to get the same pay in the same job. And you have to fight for everything otherwise, you don’t get anything? Is that the message you want to send? Or do you want to send the more empowering message, which is you’re just as capable as men and the other women that are around you in achieving everything that you want to achieve in life, you’re going to be given equality of opportunity at every point in your life. And it’s up to you as to whether you achieve at a high level or not. Same message that we give men. And for men, it’s about learning. This is what the book is about. This is what I teach in my groups and mentoring, speaking. And that is that for men, it’s about really understanding what it means to be a man and embodying some of the aspects, the virtues that we used to embody, which were respected and loved and desired by women as well and which helped to contribute the purpose and direction in society. And so, these are the virtual that men are missing these days because they just don’t know that they have to embody them. And so, what I do is I teach men to embody these virtues and these standards, which I write about in the book and then, be able to bring them and integrate them within their — themselves and bring them out then to society and their families and their workplaces. And so, we can — you know, I tend to get, I tend to get stuck in, you know, discussions about feminism and the May 2 movement, but that’s not really the point. The point is helping men to become much better. That’s the point.

Mario Fachini  [15:35]  

Well, that’s a great segue into my next question I have for you is how — who are you helping and how are you helping them? Because clearly, there’s a problem and a lot of men need help, how are you doing it with your coaching and your training?

Michael Lauria  [15:50]  

Cool. Okay. So with my coaching and mentoring and training, I run group — I facilitate groups for men. And I also do relationship coaching, too, because what I found is that when — it’s interesting actually, but I found that when I first started doing all of this many years ago, I was dealing just with men, I was helping men to overcome things like separation and divorce with children. Because, excuse me, that’s what I went through. And as I progressed, I found that what was happening was, these men were just becoming better versions of themselves, simply because of the fact that they were increasing their level of self-awareness. And now, we’re starting to embody some of the virtues and traits and attributes of the masculine in healthy ways. And so, what was happening was then their ex-partner was saying, well, hang on, who’s this new person, now, I’m all of a sudden attracted to you again. Let’s try and work on things and then, that evolved into relationship therapy for people too. So it’s interesting how it all evolved, but what I do essentially now, I still do relationship coaching which is good, and it’s a passion of mine and I love it, because I love helping couples to create and recreate connected and conscious relationships. But one of my main focuses is, one of my main focuses now is very much around men, and helping them to embody all of the traits and virtues of masculinity in — and being able to integrate them and express them, full expression of these traits and attributes in really positive healthy ways. So that they then have direction and purpose in life and feel fulfilled. And when we have men that are doing that and feeling that way, they become better fathers and better partners and better husbands. And better, you know, better colleagues and just better men in general.

Mario Fachini  [17:49]  

I think the world can definitely benefit from that. So let me ask you about transformational stories. What’s your biggest transformation you’ve been able to give to a client? What’s the biggest success story you’ve had from someone that was wherever they were prior and then they came to you and you got them to this new point?

Michael Lauria  [18:08]  

Yeah. Cool. Okay. So one guy comes to mind. And I won’t say his name just in case you never know. But —

Mario Fachini  [18:16]  

Rename him, rename him. How about Johnny.

Michael Lauria  [18:19]  

Rename him. Let’s call him Johnny. 

Mario Fachini  [18:23]

Okay.  

Michael Lauria  [18:24]  

We’re calling him Johnny, not his real name. But he came to me after he’d been incarcerated. So he was, at the time, about 24 and he had a bit of a disadvantage upbringing. And he came from a background where there was some drugs and alcohol and violence. And as happens with those sorts of environments that people grow up in, they generally tend to stay within them, because that’s where it’s comfortable. And so, he got himself into a bit of trouble ended up in jail for alcohol-fueled assault and drug use and, you know, trying to evade, captured by the police as well, you know, in a car. And so, he ended up in jail. He came out of jail and he was actually — which is unusual and it shouldn’t be but it is unusual. He was mostly or partly or mostly rehabilitated just by the experience of being put in jail. And all the — you know, the experience that he had in jail was not a pleasant one. And I think it helped him to realize the gravity of his actions and the direction that his life was going in. And so, the very first thing that he did when he came out of jail is he got himself a job, a very simple job. And he sought somebody out and it just happened to be me to help him along his path. And so, 12 months later, after 12 months of coaching and mentoring and unraveling all the layers of his subconscious and conscious mind that have developed over the years, he’s now running his own men’s groups for youth, for young people, right? And he’s now nearly — how old is he now? He’s now 29 going into 30 and he’s running — he has a Facebook group called The Mindful Youth and he runs groups and facilitates groups for young boys and teenagers from disadvantaged backgrounds, and teaches them the stuff that he learned from me, to help them to not be in the same situation that he was and make the same mistakes that he did. So for me, that’s just — that for me is probably — I mean, there’s others but this is probably the ones that stand — the one that stands out. Because what he’s doing is he’s empowering young people to become better versions of themselves so they grow up and be the men that we need in society.

Mario Fachini  [20:57]  

That is fantastic. Because I’ve been noticing a lot of things with kids over the years as I get wiser, let’s say, because I’m not aging I’m still young.

Michael Lauria  [21:10]  

Of course. 

Mario Fachini  [21:11]

Age is a —

Michael Lauria [21:12]

You look at every one of your 20, 23 years old, you look everyone as a —

Mario Fachini  [21:15]  

Age is a mindset. But I’ve noticed the kids from how I grew up are just, it’s sad. It’s really sad because I know it falls with the parents. And there was another thing article I saw. And it was this controversial issue about should we be teaching that — it was like adult thing in schools and people are saying the parent should be doing this. And then, the article was like, well, if the parents aren’t, at least the schools are and it was just like, how did we get so far away from, you know, center line and everything. So I’ve always liked helping people and I started my first company when I was 12. And people go wow, what you started it early, and I’m thinking yet there’s people on Shark Tank that are like seven, eight, and nine running multi-million dollar business. I wish I would have started early. So I think it’s great —

Michael Lauria [22:04]

Yes. Crazy, right? 

Mario Fachini [22:05]

— that he’s able to help the kids, because you get that embedded — I mean, the first — I’d say the 12 years of your life, 16, 18 for sure, I mean, those are the crucial years. You put someone on the right path then, that’s going to steer the trajectory for the rest of their life at — even if they fall off track, I mean, no one’s perfect, but I have never forgotten some of the stuff and I’ve spoken to thousands of people. It’s like, man, where’d you learn this at? This is great for business. And I’m thinking this is some crap I learned when I was like nine or 12 or 14 or whatever, just because it was instilled in me, you know? So what do you think that the fathers can be doing now to get back and what do you think they should be teaching the kids now? Let’s talk about what your book I seen. Once you share all the topic, not the — yeah, their topics. I saw the words on there. Why don’t you touch on those because I know you have a lot of points you’ve touched in the book.

Michael Lauria  [23:07]  

The words on the cover of the book?

Mario Fachini  [23:00]

Yes.

Michael Lauria  [23:11]  

Okay. So Forging Excalibur, Rediscover Your Masculinity, is that — 

Mario Fachini  [23:17]

The other ones where you have the bullet points of what they represent, the points you’re touching on.

Michael Lauria  [23:22]  

Oh, the seven standards of men?

Mario Fachini  [23:24]

Yes. 

Michael Lauria [23:25]

Yes. Okay. So the seven standards of men are standards that I believe every man should and could embody as virtues to bring with them in life to become the best possible version of themselves that they can and they are integrity, strength, courage, self-actualization, compassion, purpose and 100{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} responsibility. So those are the seven standards of men. The biggest one which I believe is the most important — all of them are equally as important but if you don’t get this one, none of the others can and that is taking 100{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} personal responsibility for everything. So every result, every feeling, every thought, every behavior, because as soon as we take 100{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} responsibility for everything in our lives, what happens is that we stop blaming other people, we don’t externalize anything, we take full responsibility to then empower ourselves to grow into the person that doesn’t make that mistake again in the future or doesn’t behave that way in the future or doesn’t think like that in the future, passes on good attributes and good virtues to our sons. And so then, seven standards of men which are in the book and to kind of answer a second part of what was almost a question there, these men out there, what they can do, they could read the book if they wanted to, that will be the first thing, that would help them. But the second thing that they could really do is they could start to get in touch with themselves and be a lot more self-reflective. If we want to be better parents, we have to be better people. And if you can be more self-reflective and be very, very honest and acknowledge your own shortcomings and failures, then what you will do is you will improve upon them and you will immediately, as soon as you acknowledge that there’s something there that you need to improve on, you become a better version and more self-aware person straightaway. And then, when you do that, you can then be a better father, you can then be a better partner straightaway. Because then, you’ll be a lot more conscious and self-aware of what you’re thinking and how you are feeling and then the subsequent behavior and action that takes place as a result of that. And then, of course, you influence the outcome to be different.

Mario Fachini  [25:43]  

I like your approach. I like your approach. It sounds to me like when you start with within, everything else falls into place.

Michael Lauria [25:52]  

It certainly does. I’m a massive advocate of if you want to have a look at who you are as a person and what you believe as a person, have a look at your results. And that is the quality of your relationship that you then balance. How many friends do you have and know they’re good quality friends? What do you do for a living? And does it contribute to others in a positive way? And does it have some meaning and purpose? Do you feel generally fulfilled in life? When you get — when you go to bed at night, do you rest your head on the pillow with a clear conscience and with peace in your heart as well? And as you wake up in the morning, when you wake up in the morning, are you grateful? And if you can’t answer those questions, and you can’t — you don’t feel that way, then something’s missing and something needs to be tweaked.

Mario Fachini  [26:42]  

I agree with you 100{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81}. One of my favorite things I’ve talked about for years and I actually put it into Episode 18 is Femmes PR, financial, emotional, mental, spiritual, physical and relational. And it sounds like you lead with a lot of the same stuff too because everyone’s asking for all these extroverted, extraneous, whatever ways, what’s the fastest path to success? And you know, especially with business and all these things and it’s like, oh, maybe if I do this, that, the other thing. And it’s like, no, no, maybe if you fix this one little thing about you, it has this ripple effect on all the other areas that, you know, you’re not succeeding in. Because when you’re talking about the subconscious, love that also, I wanted to go into psychology, we don’t realize those drivers, and there could be something from 18 years ago, 20 years ago that’s driving us that’s way in the back here. You’re like, no, no, that’s not a problem. It’s not a problem because it’s 2{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of your mindset and you forgot about it, but it’s sitting there driving 60{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of your daily actions. So when you’re working with people —

Michael Lauria  [27:49]

Yeah. Or sometimes.

Mario Fachini  [27:52]

Yeah, let’s talk about that. How do you get people to break through and get past those mental blocks? Because I know there’s people listening going, wow, this is good stuff. I do want to get past this, but, you know, I had this issue and I can relate to that. But how? How do you break the subconscious mental blocks? If you — not how do you just break them? That’s if you’re self-aware, conscious competence. What would you say to someone that doesn’t even want to admit or even say, no, no, that’s not a problem for me. I don’t have that. That’s when you know, it’s the biggest problem because they’re in denial of it, you know, how do you get past that?

Michael Lauria  [28:26]  

And are not acknowledging it. Yeah. Well, look, if we go back to what we were talking about before, and that is looking at your results. If you’re not — if you’re getting undesirable results, then it’s coming from a much deeper place. And it’s as simple as that. And as soon as you can acknowledge that the results you’re getting are not desirable, they’re not the results that you want, then you also must acknowledge that you help to create those results. Because if you can’t acknowledge that, then what you’re actually saying is that somebody else is in control of my life. Somebody else, somewhere, somewhere else, someone is in control of my life and my results. And I can’t do anything about it, so nothing to do with me. So then, you’re not taking responsibility either. And so, when you start to highlight these things to people, people go, well hang on a second, what do you mean? Of course, I’m in control of my life. Of course, what are you saying, someone else is in control of my life? And then, from a man’s perspective, there’s too much ego there for them to admit that. And so then, they must admit that they are the creator of their own destiny, that they can create different results if they actually want to. And then, you start getting a level of acknowledgement that is more conducive with someone with a slightly open mind, more open mind that will develop a more of a growth mindset to then acknowledge it. Okay, cool. All right. Well, let’s have a little bit of a look deeper and we’ll see what’s there. It’s when you trigger that good old male ego, it has to acknowledge that they’re out of control. And they don’t want to do that, that you then start to bring people inwards and stop them from focusing externally.

Mario Fachini  [30:16]  

You nailed it. Absolutely nailed it. And thank you for sharing that. You got me thinking about a few things and I’m excited because I’ve been doing a lot of personal work. You know, once I realized years ago that it’s not just about the success, it’s about who you become and the journey you go on. I mean, no one’s perfect. But yeah, there — you can have those drivers and you nailed it. I mean, plain and simple. When you look at the results, whatever area is, there’s a — it’s always a deeper connection. It’s always something deeper. 

Michael Lauria  [30:52]  

Absolutely. Absolutely. Uh-huh. And something else I’ll just touch on quickly that I talked about in the book as well is about how — and this is I guess the second part of your very first question about what — why have men gotten to the point that they have. There’s another part of this as well, which ties into what you just said about success. And I truly believe that we live in a society, which is, in my opinion, for men, a very toxic success driven society, where men are actually put under a lot of pressure and put themselves under a lot of pressure to succeed and achieve at a very, very high level. And so, what that does and what a lot of men don’t realize is that not that there’s anything wrong with achievement, and there’s nothing wrong with, you know, working towards achieving goals and having aspirations, I have my own so, there’s no issue with any of that. The way men come on stuck with this particular thing is that they will forge ahead and they will go for this success, whatever that even means to them, and most people don’t even know what success even means to them. They just think if they live in a big house and drive an Aston Martin and you know, have a good looking wife and a couple of good looking kids, then they’re successful, right? And they got lots of money in the bank and they’ve got this status in society, which is quite high in the hierarchical chain, that on the other ladder, that they’re successful, so success has been very much about tying that to superficial monetary, material wealth, and societal status. And what happens is that men go on this journey, and I talked about this in the book and I, and I use a mountain as an allegory for the journey of success. So men climb what I call Mount Success, and they do so with one hand, and they climb and success and what they’re holding on to with the other hand is everything that they truly value, which is their relationship with their wife or partner, and their children, and that environment that’s just extended family and friends as well and they’re holding onto all that with one hand, they get halfway up Mount Success and they look up and the — at the apex is that shiny little thing up there you called success and they can’t do it just with one hand anymore because the requirement is too much. There’s more of a time requirement, there’s more of an energy requirement to get to the next level, to get to the epitome, the apex, the top. To get to success, they need both hands. And a lot of men will lose sight of what they truly value on the way up Mount Success that they will use then both hands to climb Mount Success. And what they’ve done is that they then let go of everything they truly value, they truly value, which is their family and they get to the top. If they do, they get to the top and then, they look around and there’s nobody there and they’ve got nothing left and they’ve lost everything that they truly value along the way. And this is what leads to depression in men at a very, very high. When you look at these guys who are CEOs in big companies, and who have gotten to this epitome, this success that we call it, they’re actually — they actually mostly don’t feel fulfilled because they’ve gotten there but have had to sacrifice everything that they value along the way. And they’ve got the car and they’ve got the penthouse apartment and they’ve got everything that they’ve got, but they get home at 11 o’clock at night and they’re miserable because they’ve achieved success without the fulfillment that comes along with that. And that they’ve lost everything they value as well. It’s very sad, very sad. But I wrote about this in the book. And this is one of the other things that causes men to, I guess, feel the way that they do very much in society now because there’s so much pressure to succeed. So much pressure that they will sacrifice what they truly value along the line..

Mario Fachini  [35:01]  

And it’s not worth it. It’s not worth it. 

Michael Lauria  [35:04]  

It’s not worth it, no. No, it’s not worth it. But we don’t see that on the trek up Mount Success, we don’t see that — we just see this — the epitome of success that we want to achieve. And we don’t realize that when we get there, the actions that we’re taking, the thoughts and emotions that we’re engaging in along the way, our success driven only success driven, and they don’t take into account that which we actually value. And all men value at the highest and deepest level their family, because if they get to that point without their family, it’s not the ceiling. We want to get to that point with everything that we value.

Mario Fachini  [35:44]  

That was captivating, and it was also very illustrative. I saw that mountain when you were talking about it, honestly. That was — thank you for that. That was great. 

Michael Lauria  [35:57]

Thank you. 

Mario Fachini  [35:58]

For anyone listening, check out MichaelLauriaCoaching.com. And to learn more, you can get info on the book, you can get info on Michael, we’re going to keep going here, but I know you’re chomping at the bit already to go. Okay, this is awesome. Where can I find out? So check out MichaelLauriaCoaching.com. Michael, let’s talk about the book before we go to the Imperfect Action Round. What has publishing your book done for your business since it’s launched?

Michael Lauria  [36:28]  

Well, what has it done to my business? I think, what it’s done for me because when we change as people, when we grow, and when we develop, we become somebody different. And then, when we can — then we can approach business in a very different way. So I suppose the book as with anything with anybody that releases a book gives them a little bit more credibility, a little bit more of a higher standing in the market, if you like. It’s supposed to position you as an authority in your niche too. So whether it’s done that or not, who knows? That wasn’t the point of it in the first place, the point of it was really to help men. But what it’s changed is it’s changed — I think what I think what it does is it’s changed me as a person, it’s made me become more — helps me become a different person, in order to then serve my clients at a higher level. Because by getting everything out of here into a book, on this subject, it’s really helped to solidify my passion and my beliefs and my stance on this particular subject of helping men rediscover their masculinity, which means that it helps me be a lot more directed in my coaching sessions. And in — when I go — when I’m mentoring somebody as well, and so, I can give it a much higher level.

Mario Fachini  [37:46]  

So it’s — you’re saying it’s helped you more. So it’s helped your business by helping you more be better at your business.

Micahel Lauria  [37:54]  

Yeah, that’s right. And this is — it’s all about the internal journey, right? Everything external is as a result of what we do internally. And so, if you — for instance, if your business is not going the way that you want it to, stop looking so much at marketing and advertising and this and that and everything else and become the person that is successful in business, so become that person, do what you need to do from an internal place and then, you’ll find your external results will reflect that.

Mario Fachini  [38:26]  

I’ve heard that there are no business problems. There’s only personal problems that show up in business.

Michael Lauria  [38:32]  

Yeah, that’s right. That’s exactly right. If there’s something that’s really suffering in your business or your life, you’ll find it is as a result of some kind of subconscious belief or value or paradigm that is within you that is blocking you from achieving whatever it is that you want to achieve. That’s all it is. It’s not the market. It’s not the economy. It’s not your Facebook marketing person. It’s not —

Mario Fachini  [38:57]  

But I heard it’s the president regardless of what which one it is.

Michael Lauria  [39:01]  

Well, he’s a good guy. He’s a perfect guy to use as a scapegoat though, isn’t he?

Mario Fachini  [39:08]  

Or her in the future. But I’ve said, I’ve said that. I’ve said that for years ever since I could vote and everyone’s like, oh, no, what about this? What about that? And it’s like clockwork, it’s like I have never had any of them come to my front door and be like, hey, all those dreams you’ve been working on and you know, wanting to achieve, here you go.

Michael Lauria  [39:31]  

Yeah, yeah, yeah, that’s right. It’s a loss.

Mario Fachini  [39:34]  

It’s up to you, it’s up to you. And I’m glad you’re talking about that. So I have one more question right before we go to the Imperfect Action Round, and I call this the answer — what am calling it? It’s the Expert Authority — no. Yeah, the Expert Authority Effect roller coaster. It’s a fun part of the show where I ask you something not necessarily related to business. So I’ve got deep level stuff. You know, if you want to go, hey, do you want to — do you believe in the moon landing? Is that real or not? And then, I got, who’s your favorite celebrity? I know what I’m going to ask you though. And I’d say it’s something in between. Fair?

Michael Lauria  [40:09]  

Okay, go for it. Go for it.

Mario Fachini  [40:12]  

What is part of your morning routine that helps you set the day off right?

Michael Lauria  [40:19]  

Okay. So I have a couple. So one of them is I have an app on my phone called Welltory, which I’ve just started using recently and what it does is it measures your heart rate and your heart rate variability, and it gives you a state of readiness in the morning. And what that does is it starts to — and I’ve only been using this for maybe a week now but it’s, now, actually form part of my morning routine because it tells me very quickly from a physiological point of view and an emotional point of view what I need to do to nurture myself during the day. Am I, am I — is my body in a state of readiness to go full steam ahead or do I need to, you know, rest and relax for a little while before going full steam ahead. So that’s one of them. But the very first thing that I do before I even open my eyes and fully into consciousness is gratitude. That’s the first one. Before I even open my eyes, I will, in my mind, list however many things I can possibly list to be grateful for. And on top of that, I practice something that I call extraordinary thankfulness. So I think of one thing in my life that’s not going as well as it possibly could and find a way to be grateful for the experience.

Mario Fachini  [41:38]  

I like it. I like it. Is there anything else you want to mention? Like maybe perhaps a special drink that you have or anything?

Michael Lauria  [41:46]  

Oh. And then, after that, it’s a long black.

Mario Fachini  [41:50]  

Very good. I like that.  I really do

Michael Lauria  [41:52]  

Must be an Italian blend though.

Mario Fachini  [41:56]  

Can’t go wrong with Italian.

Michael Lauria  [41:58]  

No, you can’t, Mario.

Mario Fachini  [42:01]  

Alright, so we’re gonna go do the sponsor and we’re going to come back with the Imperfect Action Round. Fun part of the show, rapid fire 60-second questions. We’ll be right back after we thank our sponsor.

SPONSOR – Business Book Checklist  [42:12]

Why every business needs a book, including yours? Would you like to say five plus hours with every prospect generate more leads and profit in your business now? Visit BusinessBookChecklist.com and learn how you can implement this in your business today. 

Mario Fachini  [42:28]

And we are back with the Imperfect Action Round. Michael, are you ready to take imperfect action?

Michael Lauria  [42:34]  

Oh, yes, I always am.

Mario Fachini  [42:36]  

Excellent. 

Michael Lauria  [42:36]

This will be interesting. 

Mario Fachini  [42:39]

Told you were going to have fun and it’s going to be the best interview you’re doing this week. Alright. So the first question is what is the fastest path to the cash?

Michael Lauria  [42:53]  

The journey of inner self development.

Mario Fachini  [42:56]  

I like it. Number two — it’s gonna be a good one, I promise. Number two, what is the biggest problem you see your prospects making and what’s the fastest way they can fix it?

Michael Lauria  [43:11]  

Oh, the biggest problem my prospects are making is that they have no clarity of purpose in their life. And the fastest way to fix it is to buy my book, Forging Excalibur.

Mario Fachini  [43:23]  

Excellent. Number three, what is the best way to maximize customer lifetime value?

Michael Lauria  [43:32]  

By just giving more than you receive. 

Mario Fachini  [43:37]  

Very good. And the final question — well, second from final question is about a book again, what book has made the biggest difference in your life?

Michael Lauria  [43:54]  

Probably The Alchemist.

Mario Fachini  [43:59]  

That’s a good one.

Michael Lauria [44:00]

The Alchemist. It is a good one.

Mario Fachini  [44:03]  

All right. So where can people find more?

Michael Lauria  [44:08]  

Of me?

Mario Fachini [44:09]

Yes

Michael Lauria [44:10]

On the social media, so they search my name, Michael Lauria, L-A-U-R-I-A. You’ll find me on Facebook, and you’ll find me on LinkedIn and Instagram under Michael Lauria Coaching and at MichaelLauriaCoaching.com.

Mario Fachini  [44:22]  

Excellent. Well, Michael, it’s been an absolute pleasure. I’m glad you could join us today. And it was great. It’s been a pleasure. 

Michael Lauria  [44:31]

Thank you, Mario. Appreciate the opportunity.

Mario Fachini  [44:34]  

All right, expert authority world, we got another great episode here. We hope you have a great day and God bless.

SPONSOR – Business Book Checklist  [44:41]  

Why every business needs a book, including yours? Would you like to say five plus hours with every prospect generate more leads and profit in your business now? Visit BusinessBookChecklist.com and learn how you can implement this in your business today. 

www.EAInterviews.com  [44:56]

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