W0hat Expert Authority World™ is saying about the show:
- Crisp and interesting interviewsby Joel Goobich from United States
As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting
- If you are in business, this podcast needs to be on your playlist.by Macstephen1 from United States
Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.
- New Subscriber here and on your YouTube Channelby Angela Brown Oberer from United States
Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!
- Very Professional & Engaging Show!by Mitche Graf from United States
Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!
- Great Contentby Pilar S. from United States
Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.
- Great content!by @Mentally_Strong from United States
I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.
- Professional and Informativeby Bruce at Mindfulness Mode from Canada
Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.
- Great Podcastby Amber Fuhriman from United States
I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!
- Great find!by Reed Stiles from United States
Great message and content. Stumbled upon this due to the cool logo, stayed for the content.
- Great show and great host!by Laurapowers44 from United States
Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!
- Walks the walkby Me15463 from United States
Mario encapsulates everything he talks about on the show. Be sure to tune in to this!
- Honest and authenticby Deano3622 from United Kingdom
Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!
- Walks the walkby Me15463 from United States
Mario encapsulates everything he talks about on the show. Be sure to tune in to the this!
- Great and insightful!by Karty12345 from Australia
I really enjoyed this podcast, so much relevant content. Thank you!
- So much Value..!by Alex Dali Rizo from United States
Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day
- Inspirational Intentional Informationby 10Kforte from United States
This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.
- Wow!by Tyscoaching from Australia
Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!
- Motivation on Tapby AnthonyPGarcia from United States
Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!
- Starting a Movementby JustMe2say from United States
There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!
- Great Podcast For Entrepreneurs!by The Big Game Hunter from United States
Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!
- Mario Truly Care About His Guestsby Podcast Junkies from United States
Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.
- Put your thinking cap on!by Sergeson from United States
This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!
- Relavant for anyone!by HarloB from United States
I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!
- Mario nails it!by Mickiezada from United States
I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!
- Mario is the real dealby jamesnewcomb.io from United States
I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.
- Listening On My Entrepreneurial Journeyby FromLisa2 from United States
I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.
- A Giftby Lisa Vogt from United States
Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!
- This show is ON FIRE!by tibor.mindsethorizon from United States
Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!
- Entrepreneur Must Listenby HWoodwriter from United States
If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.
- What a show!!by CWLuecke from United States
Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!
- Loved it!by Seodrigo from United States
This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!
- Great listenby trinity3712 from United States
Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b
- Great Knowledge!by Jon Vroman FRD from United States
Great show Mario! So much valuable information in one episode!
- Excellent show, very imformative!by Shaolin Soprano from United States
Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!
- Helpful Information!by The Medicare Nation from United States
Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation
- Love Mario’s Attitudeby marisaimon from United States
Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.
- Lots of Great Info!by DarlajPowell from United States
Mario provides lots of great info and advice in this 7 day a week show.
- Great Content!by LanceJohnson_ from United States
Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂
- Important information!by Allmenow from United States
Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!
- Difference-Makerby Unlimited Beliefs from United States
Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!
- Excellent Informationby Stallion golf from United States
Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.
- Motivating and valuable informationby Calvin Javier from United States
Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!
- Good informationby FIRE NATION! from United States
Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better
- Greatnessby MiaSportFanatic from United States
Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.
- Listen to the experts - and thrive!by The Marketing Book Podcast from United States
There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!
- Show is amazing!by JohnnySwim32 from United States
I love learning about mindset and how to master my thoughts. This show provide the tools!
- Great show!by Jefferson_79 from United States
Great information for all businesses.
- Good value!by Audrey purplele from United States
Great information that applies to any business! I really felt he provided value for my time.
- Interesting Topicby Eric Oler from United States
Interesting topic. Great interviews. Keep up the hard work!
- Helpful Advice from Expertsby ichuck2 from United States
Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.
- What a great show!by Christopher List from United States
Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!
- Great!!!by tommye w-c from United States
Great podcast, awesome guests, incredible host!!!
- Fun & informativeby Saoirse Sky from United States
Some people want something fun, others want something informative. This podcast gives you both!
- Great show!by CJThomas6 from United States
Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!
- Great podcastby Rosie81200 from United States
Great podcast! Love hearing about the guests’ journeys and what they learned from them.
- Never Stop Learning!by Terri in Fairhope from United States
Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!
- Amazing!by KatieBrooksIV from United States
If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!
- Wonderful show!by @IV-Heather Tieben from United States
Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!
- You Will Not Be Disappointed!by Composer 1853 from United States
Mario does such a great job of engaging his guests from several different disciplines.
- The hardest working man in Podcastingby EOFire.com from United States
Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas
- Great interviews and guests!by Mel Good Karma from United States
Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!
- Fantasticby Jason A. Duprat from United States
Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.
- Enjoying!by Slordan from United Kingdom
Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!
- Nice variety and interesting topicsby emjgreen from United States
Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.
- Super Marioby jamesnewcomb.io from United States
Mario is the real deal and BRINGS IT to his own podcast and everywhere he interacts in the world. If honesty and vulnerability bother you, please move on to the next podcast.
- Great Content! Great Interviews!by No BS Mompreneur from United States
Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++
- A great addition to build authority and create an impactby Cloris Kylie from United States
A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!
- Filled with motivation and ideasby Thomas O'Grady, PhD from United States
Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.
- spartancvby spartancv from United States
Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.
- This podcast is the bombby Posturedoc from United States
Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.
- Wow - love the video show.by Thehighenergygirl from United States
Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.
- Motivating and Inspiring!by KatyJoyWells from United States
Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!
- What a great show!by Gene_HPLN from United States
Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!
- It's greatby Ian Ryan from United States
Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.
- Love it!by Brendan @ Entrepreneurs&Coffee from United States
I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!
- Amazing!!!!by Lindsey Russo from United States
This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!
- Learned what I didin't even know I neededby Camilla-Jean from United States
Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.
- Fabulous Interviews!by Life&RelationshipCoach from United States
Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne
- A+ Showby Gisele_Oliveira from United States
I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.
- Inspiration, transformation, success stories!by Chabo101 from United States
The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.
- Great interviews!by AlyciaDarby.com PodcastManager from United States
These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!
- Inspiring story of courageby StrongHeart<3 from United States
I love that she found gratitude in her circumstances. lorie is an inspiration
- Powerful!by The Food Heals Podcast from United States
Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!
- Great content!by Blakeob85 from United States
Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!
- Real Actionable Tactics!by MattBMaverick from United States
What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!
- Great Listen!by Real Estate Investor from United States
Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!
- Great interviews!by Matt B 1818 from United States
Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!
- Love itby Duffash from United States
I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!
- Strong, professional, enthusiastic!by pm legs from Canada
If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!
Listen To The Episode
Watch The Episode
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• Master Handbook of Acoustics | F. Alton Everest
• How to Win Friends and Influence People | Dale Carnegie
• Van Gogh
• Lee Waters
• Business Book Checklist: Save five-plus hours for every prospect to generate more leads and find out all the reasons why every business needs a book, including your reasons. Download the Business Book Checklist at BusinessBookChecklist.com!
What You’ll Learn In This Episode
**Click the time stamp to jump directly to that point in the episode.**
[1:15] We thank our sponsor, Business Book Checklist
[2:24] How Tom started
- Tom wanted to pursue audio production
- Tom discovered podcast and noticed that many of them sounded bad
- Tom knew he could do something about bad audio
[4:34] Why there is bad audio
- People don’t know how to hear
- People should listen to something and objectively know if it’s good or bad
- What is the baseline of good audio for a person
- Can you hear the room they’re recording in?
- Do you hear different kinds of nuances?
- The difference on how you process the information you’re listening to
[8:24] “People don’t know what they’re missing or they don’t know why they’re having a hard time really focusing on what you’re listening to.”
[10:40] How to produce good audio
- Know your signal chain
- The room that you’re recording in
- Get a good microphone
[13:10] Who Tom likes to work with
- People who are trying to change the world
- People who really care about audio
- People who are open to suggestions
- People who are willing to work
[15:39] Why hire Tom
- Equipment isn’t going to do the job for you
- Tom knows how to mix things so that it’s loud enough but not too loud
- Tom checks EQ is perfect
- Tom can fix audio glitches in seconds
- Tom’s clients don’t spend time in producing their show
[19:20] Tom’s transformational story
- Tom told Andrew Warner that his audio was not good
- Andrew hired Tom to do the work
- Tom came up with a systematized approach for Andrew’s audio
[24:22] “If you just bought the right tool for the first time, it would probably be a lot more fun.”
[29:04] What kind of mic to use
[34:17] Mic sound and voice sound need to be paired perfectly to get the best sound.
[35:40] Invest in high end cables
[40:21] Why XLR
- Interface is for recording
- Interface doesn’t have many features
- You get better preamps
- Set it and forget it
[45:40] Time out to thank sponsor, Business Book Checklist
[45:55] Imperfect Action Round
- Networking is the best thing you can do
- The biggest problem is the medium is flooded with misinformation and bad information
- If people started on the right foot with a great sound, it would ultimately lead to faster growth
- The more value you can provide to someone, the better
[52:38] We thank our sponsor, Business Book Checklist
EA Interviews Episode 96. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.
Mario Fachini [0:13]
Mission Control, do we have lift off here? Mission Control, do we have lift off? Can you hear me now? Can you hear me now? Can you hear me now? Can you hear me now? I’m doing this deliberately because today we’re going to be talking about audio. And you probably heard a difference when I’m talking over here, right? – what’s going on? I see Tom in the green room over there – versus if I’m talking over here, and you’re going to go, “What? The microphones not sounding great.” I got it. We’ve been working on it. And that’s why audio is so important. And that is why I’m excited to have Tom Kelly on the show today. From a personal letter from Mike Rowe from Dirty Jobs, he has worked with people helping them clean up the audio. He’s the CEO of Clean Cut Audio. And we’re going to be discussing why it’s important to not have a bad microphone. Not sound bad. Not look bad. And the important things that go into your podcast which he specializes in. He’s been helping me when I was starting off the show. And I’m super excited to have them. We’re going to bring him up right after we thank our sponsor.
SPONSOR Business Book Checklist [1:15]
Why every business needs a book including yours? Would you like to save five plus hours with every prospect, generate more leads, and profit in your business now? Visit BusinessBookChecklist.com and learn how you can implement this in your business today.
Mario Fachini [1:30]
Ladies and gentlemen, Mr. Tom Kelly. Tom, how are you doing today?
Tom Kelly [1:32]
I’m good, man. I feel great after that introduction. I really appreciate it. Thanks for having me.
Mario Fachini [1:40]
I’m excited to have you here. Like I was saying, because I remember it wasn’t too long ago when you were going, “Wow, I like what you’re doing this and that.” And we’re talking audio. We’re talking video. And I just appreciate what you’ve done. And I’m great grateful to have you here and share with Expert Authority World because there’s so many people out there that – I mean, we’re talking about beforehand. I even made a joke about it on the intro. There’s been plenty of people who are telling me your guest audio sounds great. I’m like, that’s great. They got their $40 microphone. And good thing I spent all this money on mine. But what inspired you to get into this? I know where you’re at. Now, take me back to the beginning.
Tom Kelly [2:19]
Of podcasting itself or audio?
Mario Fachini [2:22]
Tom Kelly [2:24]
Oh my, gosh. My history was I started off playing in bands at 12 years old. I was a very ambitious young child booking shows at the state colleges. And did that until it was ready to go off to college. I figured I had to do the whole American dream of go to college, get a great job, have the family, all that stuff. So I wanted to pursue the only thing I ever really loved and that was music production. And more specifically audio production. So I did a four year degree in that and quickly realized upon graduating that possibly the American dream is dead. I graduated with a ton of debt, a four year degree, and I was applying for jobs that of course were entry level that required five years of experience and paid $12 an hour. So I knew I had to come up with my own plan and try to figure it out for years and years just recording friends bands on the side for a little extra cash. Doing some voiceover work for friends, short films, working in live music venues, doing live music streaming with local production companies. And when I was working at a wood shop about four years ago, I discovered podcasts and really fell in love with them. I was obsessed with them. I listened for nine hours a day. And I noticed that many of them sounded really, really bad. And I just thought I can do something about this.
Mario Fachini [3:58]
Let me ask you about that. When you say about “bad,” because there’s varying degrees of bad. Let’s dive a little bit deeper to identify because I know there’s people listening going, “Well, mine sounds great.” I love it when people are like, “Mine sounds great. And my camera looks great and all this.” And it’s like, compared to who? Compared to your last one? Probably. Because the sun’s at a higher point in the day and because you’re using natural lighting. And there’s different degrees of that. So when you say “bad,” what are you listening for? What’s something that anyone can listen for to make sure they’re not replicating that?
Tom Kelly [4:34]
Yeah. It is a really interesting concept when people say mine sounds great, because the problem that I run into is a lot of people don’t know how to hear, which sounds like a very strange concept. But when I was in school, we sat in a in a $5 million studio blasting white noise, you know – and for hours at a time and they said, “We did something to the sound? Tell us what it is.” And we had to say, it sounds like you boosted 248 hertz by three decibels. And that’s what we did for hours day after day after day. And it’s called ear training. And it’s learning how to listen to something and objectively know if it’s good or bad. And a lot of people don’t – I mean, I work on it every day on. I try to remain humble, it’s a lifelong journey to perfect. But so many people haven’t done that. So when they say it sounds good to me, where’s their baseline? And that’s what you’re saying. I could watch a brain surgeon and say, “Man, he’s killing it.” But he could just be cutting that dude up and I would have no idea because –
Mario Fachini [5:44]
No. He’s actually saving him.
Tom Kelly [5:47]
Like, I’ve never studied brain surgery so he could be doing anything. So what I’m listening for is, can you hear the room that they’re recording in? Ideally, all you want to hear is the speaker itself. But there’s the tiniest bit of room noise, any audio engineer will hear it. You’ll hear the phase cancellation issues, which is a very interesting concept that we won’t get into now. A lot of psycho acoustic stuff, tonality in the voice itself. A lot of nuances that to a lot of people probably don’t matter. But to audio engineers and probably subconsciously to a lot of people, it really does make a difference on how you process the information you’re listening to.
Mario Fachini [6:35]
Well, I appreciate the insight on that. Because a lot of people out – you nailed it – with the subconsciously. When I was studying photography and videography years ago, I remember, I think, it was Van Gogh’s Starry Night. And people always talk about that one. And one thing I remember about it was he painted to keep your eye intact. So if you look at the painting, there’s a bright point over here that connects up and it goes around with art. The goal is to get you just going deeper and deeper into the center of it with the highlight colors and the dark colors and everything. The same thing with web design, eGraphics. Especially when I’m publishing books for people, I see a lot of people, they put a cover image of their book and the image is pointing – do you ever see graphics where they’re literally looking off the page or off the screen? And it’s like, “Oh, what’s over here?” Nothing. The same thing you want to keep them interested with the audio. It’s the same thing, do you know what you’re listening for? Because with 3D animation, with video, with even a photograph, if it looks bad, you know. But you might not know why. The example I always give is, if you see a photo with too much blue in it or too much orange, I know that’s the Kelvin and the color temperature. But people go, “I don’t know. I don’t really know what about it but I just don’t like it.” Well, that’s why you don’t like it, doesn’t look natural. So what are some other things that people can listen for? You’re talking about the rumoring and you definitely don’t want that. And I’m glad there’s some features to take a sample of the room and remove it. But I tell you to get a better microphone to begin with. What are some other things that people should be listening for?
Tom Kelly [8:24]
I just put a video out on my YouTube channel a couple days ago and it’s highlighting the difference between a local recording and a recording that’s processed through a VoIP platform, Like Zoom or – that’s really the popular one now. And I think just podcast, a lot of them just use Zoom so that becomes the normal. But when you have a local recording, meaning the signals going right from my microphone onto my hard drive, there’s no processing through the internet in between them, it sounds like that person is sitting across the table from you. And I don’t think that the importance of that is really emphasized enough because a lot of people say they like podcasts because they feel like they know these people. They feel like they’ve lived with them in their house for four years because they listen to them when they’re doing the dishes. And when you don’t have that crystal clear local recording, it kind of breaks that illusion of these are your friends who you hang out with all day. And it’s a degradation of quality. Like, if you’re looking at your favorite portrait and it’s a little bit blurry, that’s kind of what you get from a VoIP recording. And I think, again, it’s a lot of its subconscious. People don’t know what they’re missing or they don’t know why they’re having a hard time really focusing on what you’re listening to. And it’s because they know it’s this thing that’s gone through all these cables, and the internet, and all this stuff. People want to feel like they’re there. And I think the easiest way to give that to them is making sure you are recording, for example, you open GarageBand and hit record. That’s a local recording. Rather than getting what Zoom or Zencastr or even Squadcast provides you, if you’re familiar with those platforms.
Mario Fachini [10:23]
So what would you recommend someone do first, get a good microphone with some real rejection on it, hypothetically negative 40 decibels, or pad an entire room to cut down on the room noise?
Tom Kelly [10:40]
Your signal chain, meaning everything that comes in contact from your voice all the way to the recording, everything in your signal chain is dependent on every other piece in there. And it’s only as strong as its weakest component. And everything starts with the room that you’re recording in. So if someone says I have $300 to spend, should I get a $300 mic? I’d say, get $150 mic and put $150 worth of sound panels in your room. Because the greatest most expensive, most regarded microphone in the world can sound just as bad as a $5 microphone if it’s in a bad room. So I definitely think the most important component is the room. But there’s a lot to be said for a killer microphone as well. And if you put a lot of thought into how you pair the two and how you invest your money, you can get a really, really great sound for even probably less than $300 actually. So I don’t know if that answers your question, half room, half the microphone. Ideally the best of everything, but that’s not always an option for everyone.
Mario Fachini [11:52]
I like that one. I like that one. For sure. And it does answer it because a lot of people say – you know, I’ve seen a lot of people say I’m going to pad a room and this and that. And they’ve got a $5 microphone. It’s like holy smokes, upgrade the mic before you spend $1,000 on acoustical paneling. Conversely, you could have $1,000 mic and be sitting in a warehouse. And that’s stupid.
Tom Kelly [12:17]
I was at an audio engineer meetup in Denver where I live, and we were running, maybe, an $80,000 signal chain through the nicest tube preamp into a Rupert Neve board that’s like a $15,000, four channel mixing board. And it sounded terrible because it was in a warehouse. You could hear the traffic from five blocks away. It’s just you can make something very good sound very bad or vice versa with a little bit of education. And that’s what I’m hoping to bring to the industry, for sure, that little bit of education that everyone needs.
Mario Fachini [13:02]
Well, you’re definitely given some good value to Expert Authority World. Tell me about what you’re doing with your clients and who are you helping and how are you helping them?
Tom Kelly [13:10]
Yeah. So most of my clients are business small businesses. I have a lot of authors and people who have a very important message. And they know it’s their job to make themselves heard. But they, maybe, don’t really know exactly how to do that in the best way. For example, the authors, they’re doing a podcast mainly to sell their book. And they want to be the expert authority. So they know they need their show to sound great so that they don’t lose any credit points for less than perfect audio. So they hire a producer to make their show sound great so that they can interview other people in their field, raise some awareness for themselves, and ultimately sell the book. So that’s my most of my clientele. A little bit of small business, again, selling their product. But the people that I really want to work with are people who are trying to change the world and people who really care about audio. Because I’m a pretty vain person. I could admit to that. I want to work on shows that sound great, that perform well, that have a lot of listeners. I’m very invested in their product. So I want to work with people who will help me help you, that kind of vibe. Those are the people that I want to work with, want to help and are open to suggestions. And really, sometimes bending over backwards to get great audio. I mean, you got to work for it. And I want the people who are willing to work.
Mario Fachini [14:45]
I think that’s a good point. Because I’ve said the same thing. I want to work with the best of the best because that’s the standard. I hold all my stuff to. And it’s interesting because so many people say, “Well, it’s so hard blah, blah, blah.” Look at any Olympian star athlete, music, movie star, anyone, it’s like why do they get the lion’s share of everything? Because they’re the best and they’ve trained themselves to be the best. And that’s what you’re talking about. And I’m going to have a kind of a jokingly question for you and me, but at the same point I know people think this because I get asked this myself. Well, Tom, if I already have the best of the best mic and Mike and Mogami gold wires and all the best of the best stuff, what do I need your help for? What’s left if it’s already the best? How do you help them?
Tom Kelly [15:39]
I could have a Formula One car that does zero to 10,000 in the fastest speed but I don’t know how to drive the thing. The equipment doesn’t – it’s not going to do the job for you. And I’ve certainly had clients who thought, “I already bought the Rode Procaster or the SM7B, why doesn’t it sound great? “And when a podcast is done being recorded, that’s where my job begins. I need to mix that thing so that it’s loud enough but not too loud. And the EQ is perfect so it has the most natural tone so that people really do feel like you are right there with them. If your AC accidentally kicked on halfway through, I can get rid of that in about half a second. And a client might not even know where to begin. And I think, ultimately, why people actually do pay me is because, for example, the author, their job is to write books not produce a podcast. So the best thing they can do is keep writing books. So rather than them spending six hours a week producing their show, they get all that money back. And I can do it in an hour because I’ve been doing it a while. So my clients are trying to get time back and I’m that tool for them to get all that back so they can keep doing what they’re supposed to be doing, the thing that they’re using the podcast to promote.
Mario Fachini [17:13]
That’s very well said. And if you can point me in the direction of how you can produce a show in six hours a week, that’d be fantastic to do.
Tom Kelly [17:22]
Well, you are –
Mario Fachini [17:23]
I think I’m up to, maybe, six and a half or seven, let’s say.
Tom Kelly [17:27]
I think you’re an edge case on overall production for your show, for sure. I don’t think I can do what you do in that short amount of time. But keep doing it over and over and over and over and over, you know, put your 10,000 hours in and it’ll just be second nature. And that’s –
Mario Fachini [17:50]
But you’re doing what’s most important for the podcast is the audio.
Tom Kelly [17:54]
Mario Fachini [17:55]
And a lot of people I’ve noticed don’t – I mean, it just boggles my mind why they won’t even invest a couple hundred in a microphone. Or just – I’m not going to give all the scenarios of I’m like, how have you been doing this for three or four years or whatever. But it’s just like, if this is what you really want to do, you don’t need to do much. It’s only audio. And I’m not saying it’s only audio like it’s a bad thing or a downgrade. I love doing other interviews because all I have to do is turn on the mic. Not 37 lights, all the switches, and costumes, and all kinds of stuff. It’s just one thing you have to be concerned with, audio. Get it right. Check out Tom. Learn how to do it proper. And don’t do it wrong for four years, whatever you do. Because I have you on the list and I’m going to be checking next year and you better not be doing it the same because – holy smokes – a whole other thing. So with all the people you’ve worked for – oh, I said so. Oh, no. We got over edit it so it’s perfect. Otherwise no one will listen. I’m going to leave that in there. I don’t care. With all the people – there was an um, that’s bad too. I better stop killing the show. With all the people you’ve been able to help, what’s the biggest transformational story that you could tell us with one of your favorite clients?
Tom Kelly [19:20]
Favorite clients? Early on I had the opportunity to work with the host of the podcast that totally changed my life. The Mixergy podcast hosted by Andrew Warner. It is a entrepreneur interview show with, like, 1700 episodes or something at this point. He’s been doing it a while. And that was the show that I was listening to at the workshop that made me realize like, “I’ve been an entrepreneur my whole life. I didn’t really know what the word meant.” But this drum set – you may or may not see behind me – I mowed lawns for two years and slapped $1,100 down on a counter at the age of 12 to buy that drum set. And I was hosting car washes and I convinced all my friends to work for free so I could buy a plane ticket from Pennsylvania to California at age 13. I mean, this podcast opened up my world when I realized I don’t need to work at a job I hate. I can make my own. And it kind of came full circle when I met him at Podcast Movement in 2017, in Anaheim, California. And I reached out, I said, “I love the show. You’ve helped me a lot. I’d love to meet up with you.” We chatted and we kind of got into the nitty gritty of his audio because it was not great. And I thought I could help. And he hired me to do some consulting work. And I came up with a really easy systematized approach to make his audio as he put it marginally better. That’s all he was looking for. And he has his VAs doing my process now. And he was really, really grateful. To me, I still think there’s a lot of room to improve and I think he knows that. But it felt really good to give back to the podcast that I feel gave me everything. And I feel like podcasting gave me everything. It gave me life. It gave me hope that I could use my skills and do something beautiful with it. So now I’m on a journey to just make everyone’s show sound better to give to give back to the medium.
Mario Fachini [21:33]
Do you think there should be any standards for what type of mic someone should be using or for the show? What should everyone’s chief aim be? If they don’t want to drop $1,000 on a AKG microphone. And they don’t have a soundproof studio. They want to do video but they don’t have anywhere to shoot in. What should be at least a, “Here’s how you separate yourself from the other nine out of the ten podcasts out there.” And you can do it for, I would conservatively say, I think you’re pretty much right, 200 to 300 bucks one time.
Tom Kelly [22:08]
Yeah. Yeah. This is something I wrestle with a lot. Because people will pin me as a gearhead or an audio snob or whatever. Because it honestly breaks my heart when people recommend that ten people sit around a table and talk into their phone or talking to your Apple headphone- microphone. Which getting on this show, you very clearly had minimum requirements. And I love that. That made me so happy because the thing that makes podcasting beautiful is there is really no barrier to entry. There’s no gatekeepers. So anyone can really do anything. But should everyone do anything? I wish there were minimum requirements. I wish that there was some manual vetting process where if your audio wasn’t good, you’re not allowed to make a podcast. There’s a part of me that wishes that. But I know deep down in my heart that the show that changed my life sounded terrible. But I suffered through it because content is king. And that’s what people say. But man, I wish, I wish I could pull shows that didn’t respect audio. But that’s just me. I know that that’s not right. But my head goes there sometimes.
Mario Fachini [23:35]
Let me ask you, why isn’t it right? Because if you’ve invested hundreds of thousands of dollars in 20 years and 30 and 40, 50 years of your life. I’m going to challenge you on this because I’ll say I was a little bit more forgiving when I started this. It’s not like it was ten years ago. But I’m different now. The more I do, the less I tolerate of just mediocrity. I’ll say that.
Tom Kelly [24:06]
I don’t know if it’s just to save face so people don’t think I’m a jerk. But
Mario Fachini [24:12]
Were just having a private conversation right now. It’s just us. You can say whatever. There’s no one listening or watching. This isn’t live on six different destinations.
Tom Kelly [24:22]
So the thing that I think of a lot is, when I really wanted to get into archery, I bought the most inexpensive recurve bow I could find. Because I just wanted to dabble. I just wanted to see if I liked it. And I spent weeks trying to get a small enough group on the target. And I couldn’t figure out what I was doing wrong. And then I went out with a friend who let me use his bow which was several thousand dollars. And I was getting really, really tight groups. And all of a sudden archery became way more fun. And I was chasing my tail not having a good time because I had a tool that was not really meant to be that good so I wasn’t that good. And I’m the kind of person that if I’m not killing it, like I’m not having fun – I’m not a sore loser. But I like to do well. I like to work hard and see the rewards from that. So I put that same concept into audio, you could try to get the cheap $17 Walmart microphone and then get frustrated that you don’t sound good. But if you just bought the right tool the first time, it would probably be a lot more fun. Because if you’re like me, you want to be good at something. So it will just be easier if you get the right thing. And in podcasting, I mean we’re blessed, man. I recorded on $18,000 microphones when I was working in music. If you had less than $4,000, you weren’t getting a microphone that was considered good. The fact that a podcasting microphone – I mean the SM7B, the microphone that you have, the RE-20. The fact that the gold standard is $400, podcasters are the luckiest people in the world. So I think that people should be aware of their fortune with how relatively inexpensive podcasting is and really try to just do a good job, especially if you want people to listen to you for an hour a week. I mean, if you have a post on Instagram, you’re lucky if you get a-second-and-a-half from someone. On podcasting, you want 60 minutes and you won’t give them the effort to make it sound as good as it possibly can, to me, that’s disrespectful. But when I try to lay off a little bit, I understand everyone’s just either trying to have fun or doing the best they know how.
Mario Fachini [26:46]
Well, now they know a better way and now it’s not the best they know how because you’re telling them the right way. So listen.
Tom Kelly [26:52]
I think this the standards all together need to be raised a bit. The culture of podcasting is to see how little you can do and get away with it. It’s kind of like a hackathon is the way I try to put it into words. But I think that we need to start at the top. You know, the $400 SM7B should be what you aim to achieve. And if you can’t afford $400, what can you get for 200? Rather than starting at the $17 mic, get the best thing you can first. That’s just me. I’m always trying to get the right tools so you only have to buy once.
Mario Fachini [27:36]
I agree 100% and I’m glad we’re having this conversation. I’ll say I was looking at the SM7B. It’s a great microphone. I’ve used it for voiceover. It sounds fantastic. I will tell everyone who is listening, I am on the Heil PR-40. Well, why would you get that, Mario? Well, I don’t know if you’ve noticed but it’s got different colors. You want the truth? It looks better for video, honest to God. And I think it’s maybe 5% more geared towards my voice. There is a slight difference. They’re both phenomenal. Now, for the person who’s listening going, “Well, I don’t want to spend -” okay, fine. ATR2100. Also good. Just make sure the mic is dynamic. Let’s go there. Tell me about dynamic mics and condenser mics.
Tom Kelly [28:26]
Let’s go there. I love condenser mics. I have –
Mario Fachini [28:30]
Tom Kelly [28:33]
With a disclaimer, if your room doesn’t sound killer, a condenser might not be the right thing for you.
Mario Fachini [28:42]
It might not. It definitely doesn’t because it sounds bad. I’ll say it. I’ll say it. Because I have one. If you look at Episodes 20 and below, they’re all on my original condenser mic. And I will tell you
get a dynamic. Unless you want to spend a ton of time and post editing it to make it sound way better.
Tom Kelly [29:04]
So I was talking to Chris Curran about this. We were at the Outlier Podcast Festival in Denver last week. Because I just think condenser mics are better. The responsiveness. There’s something about it that can’t be replicated in a dynamic mic because of the physics of how the microphone is built and how it captures audio and how it converts that analog to digital signal. But most people are not sound conditioning, let alone soundproofing their room. So the condenser mic, I think, it can get you a better sound with a lot of work. But it’s ultimately less forgiving. And that’s why a lot of podcasters say, “Just get a dynamic microphone. Just get a dynamic. Don’t worry about it.” And a lot of people rag on the Blue Yeti. And for no reason other than to be a contrarian and because I know better, the Blue Yeti can sound right. I mean, my co-host uses the Blue Yeti. USB plugged into his computer. I’m using an SM7B through an Apogee Ensemble interface, which is upwards of $3,000. It is a very nice signal chain. And I worked with my co host to – again, hackathon is the perfect word for this. He takes encyclopedias, builds a book for it, throw sweaters in it, put a pair of his wife’s nylons over a hanger, and shove that in a toilet paper roll as a windscreen. And it sounds weirdly great. It’s not perfect. But I’m not encouraging people to do this because I was just speaking outwardly against this. But if you have the ability, you can make it work. But I think the thing is, most people don’t have the ability. They aren’t reading this book I have next to me, Master Handbook of Acoustics in their free time. That’s just not their hobby. So it is easier to do a dynamic, sure. All concede, get a dynamic microphone. But I love condensers or ribbon microphones, more than anything for sure.
Mario Fachini [31:15]
I was actually going to bring up the ribbon mic as a joke. For podcasting – let me caveat that. And the other thing – I’ll throw in – if you’re thinking about even considering doing video, you don’t want to have to have a box with all kinds of different stuff. You need something – this is probably the one time in the show I’m not going to joke around. Because the same thing with the mic flight, a lot of what I did was for the video experience of the episode and I’m going, “I don’t want to have to try and replicate it.” When you can screw it bolted down and just turn it on, that’s what you’re going for. Not, “Oh no, the coat hanger bent.” It’s like spend the 20 bucks on the pop filter or, in this case, 60. Whatever it is, plan on doing it for 1000 episodes. It’s like $0.10 an episode.
Tom Kelly [32:07]
You’re absolutely right. Everything changes when you’re on video. I mean, when I record my show there’s no video. I have this chair, like, fully laid back. It’s pitch black. I’m wearing sweatpants. Maybe not wearing a shirt. Everything, the stakes are raised on video for sure. So if you’re doing video and you’re trying to look as good as you do right now, yeah, you’re not putting your stuff in a book for full of sweaters and stuff.
Mario Fachini [32:32]
I’m not saying I’ve never taken a tissue paper or done stuff to make stuff look better or sound better. And I think overall, what we’re getting at is, start where you are. And we’re joking about it now but it hasn’t even been a year and there was no mic flag. There was no other mic. I’m thankful because I will say start where you are but have the mindset of I’m going to improve. I’m not going to back down from, don’t do your show wrong for four years. That’s just stupid. No matter what you’re doing, ask for Christmas gift if you don’t have the mic money. That’s at least a year, not four. But at the same point, don’t let it stop you. Because I’ve used condensers. And I was thinking about this for my alto saxophone. I play alto and tenor sax. And I was actually looking to get in the SM7B for vocals and music. Because I would – correct me if I’m wrong – but that one’s better for both, isn’t it?
Tom Kelly [33:37]
It definitely works on both. Audio engineers get creative with their mics and some will say this is not for instruments. They throw it on an instrument and it sounds great. The SM7B definitely would make an alto sax some pretty nice for sure.
Mario Fachini [33:52]
I’ve had a couple people say -look up Lee Waters. Jen was seven – he’s in the first ten. And he worked with Michael Jackson, Whitney Houston. He’s done – not acoustical engineering – sound production. And he said he remembers Michael coming in the studio and guess what his favorite mic was? The one you’re on. Absolutely.
Tom Kelly [34:17]
Yeah. That’s their claim to fame. All of Thriller was recorded on the SM7B. But I mean, it’s unique for everyone’s voice too. I’m in the middle of trying to acquire 51 different microphones for the ultimate podcast microphone shoot out. I have so far five companies on board to send me more gear than they should ever send any stranger just to show people that – a lot of people ask, “What mic should I get?” And I think the wrong thing to do is just give them an answer. Because every mic sounds different. Every voice sounds different. The two need to be paired perfectly together in order to get the best sound, if that’s what you want to achieve. A lot of people don’t really care .So there’s some care that needs to go into mic selection. And I think for Michael Jackson, in that case, the Sm7B it was just working it. But someone else could record the next greatest pop album and the vocals might fall little bit flat because maybe the SM7B wasn’t perfect for them. So different strokes, I guess. But it’s interesting.
Mario Fachini [35:27]
Let’s talk about the wiring.
Tom Kelly [35:29]
Mario Fachini [35:31]
Mogami gold, I got it. I love it. Do you think it makes a difference? Or do you think you could just get any old wiring like other people have told me?
Tom Kelly [35:40]
so I’ve built my own cables before. I definitely invest in the higher end ones because, I mean, if you look at my desk and there’s stuff everywhere that can cause interference. and the last thing you want is little digital signals coming in through your cheap microphone Cable. A lot of people will say get the cheapest one because it doesn’t matter. it does matter. I mean, of course it matters. I sometimes wonder if when a podcast is compressed down to the sample rate that it is to fit Apple’s specifications, what really ends up mattering when it gets compressed that much? Most people, I’d say 99.9% of people, wouldn’t be able to tell if a my cable was switched. But objectively better is better. So if you can afford the better stuff that is going to be rock solid, gold plated, has all the coding and the insulation for interference, just get it. It’s not going to do you wrong.
Mario Fachini [36:51]
Okay. Cool. I didn’t know that for the last six months and I’ve gotten mixed reviews. My mindset was, I want to focus on the guest and being the best host I can. I don’t want to have to spend another week researching mics, wiring, blah, blah, blah. So I just got it. Plus, it looked cooler. And that’s the truth. I figured if I’m investing everything else, why am I going to skimp on 30 bucks on the cables?
Tom Kelly [37:18]
You mentioned something about taking the time to research, that I think is really interesting. Because there was this huge debate on one of the podcasting groups. People love to argue over which $20 microphone is better. They’re all bad. But anyways, someone was like, “I’ve been researching which mixer to buy for a month. And I don’t know what to get.” And my friend, Cody, was like, “Get what you can afford and spend a month learning how to interview better. You’re investing your time into the wrong thing.” And I like that you said you could do all the research on a mic cable over the difference of $30. Just get a mic cable and get back to what you should be doing, which is producing amazing interviews with great video quality. And people get buried in the minutia. And it happens to me sometimes too. And I realized it’s because I’m procrastinating from focusing on the thing I should be focusing on. So you can’t get it started until I have the perfect my cable. But just get the best thing you can afford. I mean, that’s really my philosophy.
Mario Fachini [38:25]
You can always upgraded later. You can always – I set it as a goal. I didn’t let it stop me. And it was interesting because the night before I went to launch the show, I ordered everything you’re seeing now. It was a fun thousand dollars. But it was the night before, I ordered it, I launched the show, and the stuff arrived the next day. And I was like, “I can’t wait to do the next grouping.” And interesting enough this is the first time I’ve even admitted it and no one’s even noticed the difference. I was like, everyone’s going to hear a sound better and look better and all these different things. And when I do the interview next Tuesday – because the show launched on a Friday and it was the weekend. And I go, “When I do the interview and blah, blah, blah -” and no one was like, “Oh my gosh. Did you just switch your mic around and the cables? You got the Mogami gold with the Heil PR 40 and the PL2T Boom Arm?” No one noticed it.
Tom Kelly [39:22]
And they probably never will.
Mario Fachini [39:26]
But I did. And some people have noticed hearing me and looking like if they know what’s going on. But again, it’s like that photo, it’s a little blue. It’s a little orange. I don’t really know why it’s not perfect. But I just know something’s up with it. If you know, you’re asking. And if you don’t know, you just go “Wow. It looks and sounds good.” So get back to the interviews. Get back to the guest. Lead with the best and it makes it easy. So the last thing I’m going to ask you in this section before we go to the Imperfect Action Round, you were talking talking about the mixer, audio interfaces, mixers, USB, XLR. Oh my. Let’s talk about the XLR versus USB mics. And what happens if you go with an XLR mic, which I’m leaning into for the audio interface /mixer because this is another point of contention a lot of people are asking about.
Tom Kelly [40:21]
Yeah. I’m 100% team XLR into an interface. I don’t understand the podcaster obsession with mixers. Necessarily, for me in my upbringing, I guess, mixers were for live music. And interfaces were for recording. Now, I understand some people have live shows and they want to plug their guests and they don’t want to do a whole mix minus thing. Sure a mixer is great. But in my opinion, when you get an interface, almost all that money is going towards the preamp. Because interface doesn’t have many features. It’s a preamp and some gain settings. So when you limit the features, you get better preamps, theoretically. And when you get a mixer, you know for the same price, I’d argue it’s a lesser sound quality because you have all the faders and the potentiometer and all the things you can play with. And a lot of people think they need the mixer because they want to have control over the audio. And what I’ve seen is when I work with clients who have a mixer, something gets loud and they throw that fader down, and then they slowly bring it back up, and the audio is all up and down and up and down. When I could have had my plugin control that in post. I don’t think mixers are as useful as people think. And if they’re inexperienced, it’s actually a detriment to have something to fiddle with. I set my gain on this interface three years ago and I haven’t touched it. Like, set it and forget it is how most podcasts go down. So for that reason, again, take away toys from the inexperienced so they have a better success rate. I’m 100% team interface. I’ve done kind of a shootout between the ATR 2100 XLR and USB. There wasn’t much of a discernible difference. But I think that’s because people are usually running the XLR into a budget interface anyways. So what’s that phrase? Six of one, half a dozen of the other. Again podcasting, it’s pretty in terms of audio low fidelity anyway. So those really, really high detail differences aren’t really going to come through too much. But I’m a fan of separating everything as much as possible. Because rather than having one unit that does everything, it’ll do everything like kind of okay. But if you separate – the Blue Yeti, for example, it is a microphone, it’s the preamp, it’s the interface. It’s all that stuff. So it’s going to do everything just kind of okay. But if you have a microphone whose only purpose is to be a microphone, a preamp whose only purpose is to be a preamp, and an interface, you can’t even separate it out with a word clock and AD/DA converter. The more specialized you have with every component, theoretically, it’s all going to be better. So that was a super long way of saying, again, get the best thing you can afford. Always aim for XLR. USB will get the job done. But I don’t think it will ever be as good as just a really good XLR signal chain.
Mario Fachini [43:49]
That was a great answer. And I’ll add in, depending on how frequent you’re doing your show, with mine being daily, I realized I couldn’t spend a week editing it. Now, even if you have that week, I’d urge you not to take a week editing it. So the other thing is when you get the right mics, the right wires, and you’re doing the best to begin with, I can tell you it will save you 55 to 85% of the time in editing. And what is that worth? I built and designed a whole computer around this to save me extra time. And I throw a lot of extra things into it and it’s going great. But what is your goal? What is your chief aim? What are you trying to do with it? And I remember it’s interesting you bring up the ATR 2100 because I actually was thinking about that when I got my 2i4 Scarlett here. And I was going, “I wonder how would the ATR2100 would differ from USB to XLR?” But then I’m like, “Well, XLR, you’re going to need the audio interface.” And then I’m going, well, by the time you buy this and the ATR 2100, you should just get the SM7B or PR40. So it was kind of that moot point of like, if you spend an extra 50 or 100 here, you’re now in a whole other category for this. And I will say, I like the audio interface because it has knobs and you can just turn them. Especially if you’re doing video and you need to make quick adjustments on the fly, you want this stuff ready to go. You don’t want to have be popping through 15 different softwares to be controlling it. Well, I’m excited to bring you back for the second half. We’re going to thank our sponsor and come back for the Imperfect Action Round.
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Mario Fachini [45:55]
And we are back with the Imperfect Action Round. Tom, are you Ready to take imperfect action?
Tom Kelly [46:02]
I don’t know what I’m getting myself into. But let’s go for it.
Mario Fachini [46:05]
Yeah. I don’t know either. I’m just making this up on the fly. It’s my show. So whatever goes, we’ll see. First question, what is the biggest problem – no. That’s the third one. First question, what is the fastest path to the cash?
Tom Kelly [46:22]
Whoo. In terms for a podcaster or what I’m doing?
Mario Fachini [46:29]
Tom Kelly [46:32]
Wow. Okay. I’ll go with my route. I went from zero clients in podcasting to self-employed in less than a year. And I did it through professionally writing other people’s coattails. That’s something I’m very good at. Climbing a ladder to the people I want to get involved with and then clinging onto them for dear life. And yeah, I got clients by finding bigger producers in the fields and proving my knowledge and skills. Rather than trying to find 20 clients of my own, I found three producers and combined and got about the same amount. And I think networking is definitely the best thing you can do and be part of the community and put yourself out there as an authority in the field, if you are one, and see what you can do for other people and what they can do for you in return, I guess. Sleazy as that sounds.
Mario Fachini [47:30]
Excellent. No, it makes total sense. You always want to be adding value and you gave a killer point there. Because so many people are like, “I want 100 clients.” It’s like, “Why not find five or ten influencers that will lead you to that hundred?” That’s a lot easier – anyway, that’s a whole sales seminar that I’ve done before but we’re not going to here. If you want to know more, ask me. Number two, what is the biggest problem you see your prospects making and the fastest way they can fix it?
Tom Kelly [47:58]
I think the biggest problem is just that the medium is flooded with misinformation and just bad information. And they’re kind of following hearsay on this, again, this $20 microphones better than this $25 one. I think people really need to find the professionals in the field. And if they want to know audio, don’t ask your cousin who’s half-brother does a podcast. Ask a audio engineer. I mean, I do a lot of free consulting, I guess. I just talked to people and help them figure out how to get the best sound. And I think if they started on the right foot with a great sound, it would ultimately lead to faster growth as they’re not turning away people who are picky about the sound.
Mario Fachini [48:46]
Number three, what is the best way to maximize customer lifetime value?
Tom Kelly [48:58]
I figure there’s a lot of angles to go with this. I think the more value you can provide to someone, the better. I know a lot of people, when they signed a contract with me, I clearly state what I do and what I don’t do. And I break it all the time because I want to help people. And I know that there’s all these weird kind of reciprocation principles that goes along with that. But my clients stick around because I, personally, always go above and beyond. And I think if you’re a podcaster, on the other side of the table there you should always be giving your audience more and more and more and not always asking for more and more and more. Just be a good person and try to help people.
Mario Fachini [49:45]
I love that. And I agree wholeheartedly. There’s a lot of people going, “Well, I gave you $1, why don’t you give me 100 back?” It’s like because you gave me $1, you’re not buying the Taj Mahal with this. But thanks. Be a giver, not a taker. I agree wholeheartedly. What is the book – one of the best books you could recommend to Expert Authority World?
Tom Kelly [50:12]
How to Win Friends and Influence People by Dale Carnegie. Rocked my world, man. It was recommended on the Mixergy podcast. And I’ve always been someone who’s kind of nervous, shy, little socially awkward. And I knew that in order to get where I wanted to go, I needed to be hanging out with people who have done it and who have proven themselves to be the authorities. And I didn’t know how to get in a room with them. And that book – gosh – it was just like an action plan. Do this and you’ll get what you want. And I mean, I think we mentioned it earlier, Mike Rowe, the voice of Ford Motor Company, of Dirty Jobs fame, wrote me a letter of recommendation for a job. There’s no way that the two of us should be in the same storyline. But by following some of the details laid out in that book, I made it happen. And it really gets you in the same room with some interesting people. If you really take that book to heart.
Mario Fachini [51:15]
Well, you deserve to be there. And that’s why it happened. And the book is a good asset. But you definitely deserve to be there because you know what you’re talking about and I know you help a ton of people.
Tom Kelly [51:25]
Mario Fachini [51:25]
Thank you for the recommendation though. I’ll make sure that makes it into the show notes. And last question, where can people learn more about you? And I think you were telling me about your new course.
Tom Kelly [51:36]
Yeah. So people can find me at CleanCutAudio.com. That’s my production company. I just launched the new website a couple days ago. I’m still finding a few typos in there. But that’s part of the process. And yeah, there’s a new course teaching people who are in other mediums of media production how to take their skills, expand on them, learn all the intricacies of podcasting, and get themselves a career in podcast production because it is a goldmine right now. And a lot of people have things to say and they need people to help them make it heard. So I’m trying to help people be able to provide value and get some podcasts out there. So I’m really excited about that for sure.
Tom Kelly [52:22]
Excellent. Well, Tom, it’s been a pleasure. Thank you for coming on and sharing with us. I’ve enjoyed it. And I know they have too. All right. Expert Authority World, we got another great episode. I look forward to seeing you on tomorrow’s. Have a great day. And God bless.
SPONSOR Business Book Checklist [52:38]
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Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EAInterviews.com for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I’ll see you tomorrow.
3 Expert Authority Insights™ To Apply Now
- The most expensive microphone can sound as bad if it’s in a bad room.
- You can make something very good sound very bad or vice versa with a little bit of education.
- If you have the ability, you can make it work.
Learn More About Tom
From getting a personalized letter of recommendation from Mike Rowe to acquiring not one, but three identical jackets worn in concert by Taylor Swift herself, founder and owner Tom Kelly doesn’t cut corners. But beyond his impressive and often irritating ability to make some sh*t happen, it was Tom’s passion for music and audio that ultimately led him to a career in sound engineering.
Tom’s love for high-quality audio began as a prepubescent twerp when he played in several pop punk bands with his friends. After ultimately choosing formal education over stardom, Tom went to college for a degree in Audio Production. After graduating, he worked in different jobs editing drums and vocals for recording studios, producing live video and audio for nonprofits and hardcore venues, and doing everything in his power
to keep his ears dirty with audio.
Ironically, Tom used listening to podcasts to learn how to integrate his extensive knowledge of sound engineering into podcasting. What first began as a stint of obsessive editing for some of his own shows quickly turned into a full-blown business. It is now Tom’s ultimate goal to improve the audio standards for the podcasting industry, as well as create a superior network of professional producers, engineers, and editors and their podcasting superstar counterparts.
Connect with Tom
- Website | Clean Cut Audio | Podcast
- Facebook | Clean Cut Audio
- YouTube |
- Instagram | Clean Cut Audio
- Twitter | Clean Cut Audio
- Pintrest | Clean Cut Audio
Resources to Profit Your Business!
1) FREE! Video Podcast Course: The World’s Best Blueprint on How to Profitably Create A Hollywood Style Livestream Video Podcast from Your Home or Office
2) Video Marketing for Business Owners: The Ultimate 7 Step Guide to Become the Expert, Authority, and Celebrity in Your Niche
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4) Marketing $upercharger – Learn the difference from the $1 bill to the $100 bill and how you can stop leaving the other $99 on the table today with all sales
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