What Expert Authority World™ is saying about the show:
- Crisp and interesting interviewsby Joel Goobich from United States
As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting
- If you are in business, this podcast needs to be on your playlist.by Macstephen1 from United States
Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.
- New Subscriber here and on your YouTube Channelby Angela Brown Oberer from United States
Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!
- Very Professional & Engaging Show!by Mitche Graf from United States
Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!
- Great Contentby Pilar S. from United States
Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.
- Great content!by @Mentally_Strong from United States
I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.
- Professional and Informativeby Bruce at Mindfulness Mode from Canada
Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.
- Great Podcastby Amber Fuhriman from United States
I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!
- Great find!by Reed Stiles from United States
Great message and content. Stumbled upon this due to the cool logo, stayed for the content.
- Great show and great host!by Laurapowers44 from United States
Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!
- Walks the walkby Me15463 from United States
Mario encapsulates everything he talks about on the show. Be sure to tune in to this!
- Honest and authenticby Deano3622 from United Kingdom
Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!
- Walks the walkby Me15463 from United States
Mario encapsulates everything he talks about on the show. Be sure to tune in to the this!
- Great and insightful!by Karty12345 from Australia
I really enjoyed this podcast, so much relevant content. Thank you!
- So much Value..!by Alex Dali Rizo from United States
Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day
- Inspirational Intentional Informationby 10Kforte from United States
This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.
- Wow!by Tyscoaching from Australia
Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!
- Motivation on Tapby AnthonyPGarcia from United States
Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!
- Starting a Movementby JustMe2say from United States
There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!
- Great Podcast For Entrepreneurs!by The Big Game Hunter from United States
Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!
- Mario Truly Care About His Guestsby Podcast Junkies from United States
Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.
- Put your thinking cap on!by Sergeson from United States
This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!
- Relavant for anyone!by HarloB from United States
I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!
- Mario nails it!by Mickiezada from United States
I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!
- Mario is the real dealby jamesnewcomb.io from United States
I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.
- Listening On My Entrepreneurial Journeyby FromLisa2 from United States
I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.
- A Giftby Lisa Vogt from United States
Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!
- This show is ON FIRE!by tibor.mindsethorizon from United States
Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!
- Entrepreneur Must Listenby HWoodwriter from United States
If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.
- What a show!!by CWLuecke from United States
Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!
- Loved it!by Seodrigo from United States
This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!
- Great listenby trinity3712 from United States
Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b
- Great Knowledge!by Jon Vroman FRD from United States
Great show Mario! So much valuable information in one episode!
- Excellent show, very imformative!by Shaolin Soprano from United States
Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!
- Helpful Information!by The Medicare Nation from United States
Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation
- Love Mario’s Attitudeby marisaimon from United States
Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.
- Lots of Great Info!by DarlajPowell from United States
Mario provides lots of great info and advice in this 7 day a week show.
- Great Content!by LanceJohnson_ from United States
Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂
- Important information!by Allmenow from United States
Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!
- Difference-Makerby Unlimited Beliefs from United States
Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!
- Excellent Informationby Stallion golf from United States
Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.
- Motivating and valuable informationby Calvin Javier from United States
Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!
- Good informationby FIRE NATION! from United States
Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better
- Greatnessby MiaSportFanatic from United States
Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.
- Listen to the experts - and thrive!by The Marketing Book Podcast from United States
There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!
- Show is amazing!by JohnnySwim32 from United States
I love learning about mindset and how to master my thoughts. This show provide the tools!
- Great show!by Jefferson_79 from United States
Great information for all businesses.
- Good value!by Audrey purplele from United States
Great information that applies to any business! I really felt he provided value for my time.
- Interesting Topicby Eric Oler from United States
Interesting topic. Great interviews. Keep up the hard work!
- Helpful Advice from Expertsby ichuck2 from United States
Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.
- What a great show!by Christopher List from United States
Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!
- Great!!!by tommye w-c from United States
Great podcast, awesome guests, incredible host!!!
- Fun & informativeby Saoirse Sky from United States
Some people want something fun, others want something informative. This podcast gives you both!
- Great show!by CJThomas6 from United States
Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!
- Great podcastby Rosie81200 from United States
Great podcast! Love hearing about the guests’ journeys and what they learned from them.
- Never Stop Learning!by Terri in Fairhope from United States
Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!
- Amazing!by KatieBrooksIV from United States
If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!
- Wonderful show!by @IV-Heather Tieben from United States
Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!
- You Will Not Be Disappointed!by Composer 1853 from United States
Mario does such a great job of engaging his guests from several different disciplines.
- The hardest working man in Podcastingby EOFire.com from United States
Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas
- Great interviews and guests!by Mel Good Karma from United States
Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!
- Fantasticby Jason A. Duprat from United States
Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.
- Enjoying!by Slordan from United Kingdom
Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!
- Nice variety and interesting topicsby emjgreen from United States
Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.
- Super Marioby jamesnewcomb.io from United States
Mario is the real deal and BRINGS IT to his own podcast and everywhere he interacts in the world. If honesty and vulnerability bother you, please move on to the next podcast.
- Great Content! Great Interviews!by No BS Mompreneur from United States
Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++
- A great addition to build authority and create an impactby Cloris Kylie from United States
A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!
- Filled with motivation and ideasby Thomas O'Grady, PhD from United States
Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.
- spartancvby spartancv from United States
Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.
- This podcast is the bombby Posturedoc from United States
Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.
- Wow - love the video show.by Thehighenergygirl from United States
Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.
- Motivating and Inspiring!by KatyJoyWells from United States
Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!
- What a great show!by Gene_HPLN from United States
Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!
- It's greatby Ian Ryan from United States
Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.
- Love it!by Brendan @ Entrepreneurs&Coffee from United States
I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!
- Amazing!!!!by Lindsey Russo from United States
This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!
- Learned what I didin't even know I neededby Camilla-Jean from United States
Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.
- Fabulous Interviews!by Life&RelationshipCoach from United States
Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne
- A+ Showby Gisele_Oliveira from United States
I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.
- Inspiration, transformation, success stories!by Chabo101 from United States
The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.
- Great interviews!by AlyciaDarby.com PodcastManager from United States
These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!
- Inspiring story of courageby StrongHeart<3 from United States
I love that she found gratitude in her circumstances. lorie is an inspiration
- Powerful!by The Food Heals Podcast from United States
Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!
- Great content!by Blakeob85 from United States
Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!
- Real Actionable Tactics!by MattBMaverick from United States
What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!
- Great Listen!by Real Estate Investor from United States
Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!
- Great interviews!by Matt B 1818 from United States
Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!
- Love itby Duffash from United States
I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!
- Strong, professional, enthusiastic!by pm legs from Canada
If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!
Listen To The Episode
Watch The Episode
Subscribe to EAInterviews
• Fill ‘R Up | Mark Greene
• Customers For Life | Carl Sewell
• The E Myth | Michael Gerber
• Twelve Rules For Life | Jordan Peterson
• The Art of Racing in the Rain | Garth Stein
3 Expert Authority Insights™ To Apply Now
- Politely persistent is the key with anything if you want to be good.
- Find what you want to do and just work really hard at it. And realize it’s going to take a lot of work.
- The secret to life and happiness is helping others.
- If you’re doing what you love, and if you’re careful, and you’re smart, and you surround yourself with really great people, you’ll get there. You really will. It will happen.
- If you want something, pick the best you can, and wait, and save up until you can afford it.” Afford doesn’t mean finance. It doesn’t mean credit card. It means pay cash.
• Business Book Checklist: Save five-plus hours for every prospect to generate more leads and find out all the reasons why every business needs a book, including your reasons. Download the Business Book Checklist at BusinessBookChecklist.com!
What You’ll Learn In This Episode
**Click the time stamp to jump directly to that point in the episode.**
[0:52] SPONSOR Business Book Checklist
[1:39] How Mark had his own business at 14 years old
- Mark loved cars
- Mark likes cleaning cars
- Mark realized that he can make money by cleaning cars
- He had his own business at 14 years old
[1:39] Cars Yeah
- Mark worked at Griot’s Garage
- Mark didn’t what’s next for him after Griot’s Garage
- His son suggested to try podcasting
- Mark studied podcasting
[7:25] Mark’s inspiration
- Mark learned strong work ethic from his father
- “Cow’s don’t go on vacation” – Mark’s grandfather
- Work hard and things will come to you
[9:25] Mark’s tips about hiring people
- You find the right people
- You hire the best people you can
- You pay them as much as you can
- You let them do their job
- Don’t micromanage
- Don’t look over their shoulder all the time
[11:45] How to keep things going
- Unwillingness to quit
[16:29] “If you’re doing what you love, and if you’re careful, and you’re smart, and you surround yourself with really great people, you’ll get there. You really will. It will happen.”
[17:12] Cars Yeah TV Show
- A network approached Mark to make a sizzle reel for a TV show
- Mark talked to MAVTV
- Mark had to raise money to produce his own show
- MAVTV put out his TV show
[20:27] How to get sponsors
- Hard work
- Just keep working
- Convince people that you’re a good spokesperson, a good partner for them
- You need to do a lot more for people.
- We got to convince people that we’re their partner
- We’re their promoter
- We’re an inspirer
- We use their products
- We like their products
- Why the people that follow us should do the same
[27:53] What Mark is still aiming for
- Get better at what he’s doing
- Continual improvement.
[31:59] ‘If you love cars, but you’re not doing that for a living”
[48:11] Thanks to our sponsor, Business Book Checklist
[48:27] Imperfect Action Round
- Don’t seek the fastest path to the cash
- People need to start doing what they want to do sooner
- Lifetime value applies to people, relationships, and things
[49:19] What people should focus on
- What you want to do with your life
- How are you going to help others in the doing of that thing
[51:45] “If you want something, pick the best you can, and wait, and save up until you can afford it.” Afford doesn’t mean finance. It doesn’t mean credit card. It means pay cash.”
[58:07] We take a moment to thank our sponsor, Business Book Checklist
Wheel of Whatever™
EA Interviews Episode 118. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.
Mario Fachini [0:14]
Have you ever wanted to start a business? How about from the age 14? Pretty impressive, huh? Are you an automotive enthusiast? What if you could pursue your passion and not only speak on it to audiences and motivate them, but also race cars? What if you could parlay that into not just a podcast, but a top ranked podcast with over 1,400 episodes and a TV show? I’m excited to have Mark Greene here with the Cars Yeah show. He’s going to be sharing with you right after we thank our sponsor.
SPONSOR Business Book Checklist [0:52]
Why every business needs a book including yours? Would you like to save five plus hours with every prospect, generate more leads, and profit in your business now? Visit BusinessBookChecklist.com and learn how you can implement this in your business today.
Mario Fachini [1:07]
Here he is ladies and gentlemen, Mr. Mark Greene. Mark, how are you?
Mark Greene [1:11]
I’m doing great, Mario. Thank you so much for having me today. This is fun. This is the first time live for me. I’m in the editing world. So I better not screw up.
Mario Fachini [1:20]
Well, you’ve got a TV show, it shouldn’t be a big problem for you. But take us on a story. Because I know a little bit but I want to know even more. You’ve got a racing license. You’ve got your podcast. You’ve got the show. How did you even get into all of this? Take us back to when you were 14. Who starts a business within their teams?
Mark Greene [1:39]
Well, yeah, thanks for letting me share my story. I’ll try to be as brief as possible. Fourteen was a long time ago for me. So you know, I have always loved cars. And when I was a kid, I was trying to figure out a way to raise some money to buy a new surfboard. I grew up in Southern California. I love to surf. And my dad said, “Well, you know, go out and make some money.” Well, my next door neighbor’s name was Mr. Swansor. And he had just bought a brand new – it was 1974 – a brand new Mercedes 450 SL. And I went over and I said, “Mr. Swansor, could I wash your car for you?” And he said, “Yeah. Sure.” He let me back it out of his driveway and put it in front of my house. I was 14. I didn’t have a driver’s license. That in it of itself was pretty cool. I worked on that car all day. I took it back to him. And I said, “Well, thank you.” And I started to leave and he said, “How much do I owe you?” I said, “Well, you’re going to pay me?” He said, “Well, I didn’t expect you to wash my car for free.” And a light bulb went on over my head, I could make money doing what I like, cleaning cars. That’s really where it started. And I had a paper out at the time. So my dad helped me produce some flyers. I put them in my newspapers. And before you know it, the phone started ringing and I had my own business. And I did that all the way through college. In fact, that paid for my college education, which I’m really proud to say. And even after I met my wife – we’ve been married 35 years now. I think I got that right. And even after we were married and I got a real job out of college, what I saw or call a real job working for somebody else, I still continued to detail cars. Only the ones I liked, of course. And that helped us buy our first house. I helped with the down payment. So that’s where it all started. And in school, I studied graphic design and advertising. And I ended up getting a job out of college at an ad agency. And about six months in, I went to my boss and I said, “How can I make more money?” He said, “Well, you can be an executive and go out and bring work in. Like, go find clients.” So three days a week, I put on a designer sweater. And I was a creative guy and two days a week, I put on a suit. Now this will date me but there were no cell phones or internet back then. So I had to drive downtown San Diego, go into high rises, knock on doors, cold call people to convince them that we could do graphic design and advertising for them. If you think cold calling is hard doing it that way, it is really hard. You sometimes don’t even know who you’re asking for. And you got to get past the receptionist. But I did that for 11 years. And one of the accounts I land was a company that was a startup at the time, called Griot’s Garage. They were a mail order catalog company. I thought I found the perfect client because I love cars. This guy was starting a business all about cars and products. And so I went up and met with him ,I landed that account. I started doing that book. And after two years, he asked me to join him and I did. I left my other business. He gave me a part of that business. And together – I was there 20 years – we helped build that business and to a very good size. I ended up being the president of the company the last four or five years until I left. So that’s kind of the car journey for me. That takes us up to about five-and-a-half years ago, six years ago when I found myself at home trying to figure out what’s the next chapter for Mark Greene and what am I going to do. And it was a really hard time for us. My wife was in serious medical jeopardy. She had a tumor on her leg and had to have surgery. My dad had just broken his neck. He was 80 years old and needed help. My mother-in-law had just been diagnosed with cancer. So we got kind of the triple whammy in our family. Plus, I had a son. He was attending a very expensive school on the east coast. And I had to pay for that. So the first time in my life, I had money only going out and not coming in. And I had to be home to help my wife because she couldn’t even walk for four or five months. So while I was home, my son came home one weekend from school and I said, “What am I going to do with myself?” And he said, “Dad, you’ve been taking me to car shows my whole life. What’s the one thing I tease you about? You can’t walk by a guy with a car without talking to him. Asking him about his car. Asking him about his business.” I used to race vintage cars, as you mentioned, I did that for 12 years. So I love going to vintage races and being around that group of people. And he said, “Why don’t you do that for a living?” I said, “How do you make money doing that? That just costs money.” He said, “No. Have you ever heard of a thing called a podcast?” I never heard of the podcast. I had no idea what he was talking about. So I was home caring for my wife. I really couldn’t go anywhere. So I started studying podcasting. You and I have an affiliation through John Lee Dumas, a very successful podcaster. So I started following what he was doing and others. I started calling people. And I built a business plan. And I launched May 28, five-and-a-half years ago, Cars Yeah podcast. And that ramps us up to get to where we are today. That was 1,420 something interviews. I mean, it’s been an incredible whirlwind. As you mentioned, I launched a TV show this year. It’s taken me –
Mario Fachini [6:42]
Before we go into the TV show, let’s unpack the podcast and also when you started out. Because you’re sharing a lot of wisdom here, and I call them for my show Expert Authority Insights. And we make sure they’re on the show notes page. When you realized you could get paid for the detailing, what made you say, “I want to turn this into a business” versus “This is nice. I’m going to go buy some candy and then just drop off and then just flop on to the other thing.” Because there’s two different personalities. Because I know people that say, “Well, I got paid to do this.” I know with people even now, they’ve got businesses and there’s people that kick it with a stick and go, “I’m going to go to the moon with this.”
Mark Greene [7:25]
Right. It was my dad. My dad grew up in Texas on a farm when he was a kid. Farmers never take vacations. I remember my grandfather, the one time he drove from Texas to San Diego to visit us. He was going to stay for three days. I said, “Grandpa, why is he only staying three days?” He said, “Because the cows don’t take vacations, Mark I got to get back to work.” So I learned a really strong work ethic from my dad. He had his own business. He was an architect. By the way, today’s my dad’s birthday. I lost him two-and-a-half years ago. So it’s kind of a special day for me to remember him. But I’m glad we’re talking about —
Mario Fachini [7:59]
Well, happy birthday but sorry to hear. I also lost my dad. It’s interesting you say two-and-a-half years ago, April 2017 for me.
Mark Greene [8:08]
May. Yeah. In May. It was a May for me. You know, and today’s a day to celebrate him and what he taught me. And he did teach me incredible work ethic. He worked all the time. He worked very hard. But he loved what he did. He didn’t want to be a farmer. He didn’t want to be a rancher. He wanted to be an architect, a designer, a painter, an artist. And so I watched how hard he worked. And I just learned that’s what you do. You just work hard. And things will come to you. So for the car thing, all of a sudden, I could do what I love. I liked washing cars. I liked detailing cars. And I liked being around really cool cars. I was lucky because I grew up in La Jolla, California, which is a very affluent part of San Diego. So I was surrounded by people with money and good cars. So I remember getting my bike and riding into downtown and putting business cards on all the cool cars. Only the cool ones. I didn’t want to be doing any crummy domestic cars. I was into sports cars, European sports cars in particular. So that’s when it clicked in my head. And I tell you, I got to be so busy that I had to hire people. And then I got to learn about hiring people and the challenges with that. People that didn’t work as hard as you do. And how do you deal with that? How do you motivate them? How do you keep them engaged?
Mario Fachini [9:22]
How do you motivate them and keep them engaged?
Mark Greene [9:25]
Well, first of all – and I’ve learned this much later. Because when I worked at Griot’s for 20 years, I was responsible for hiring and firing people. We moved the business up here. Then we moved half the business to Indiana, where we had a manufacturing facility for car care products. And I learned the hard way. And I’ve been mentoring some friends lately. It’s funny you asked that because I have a good friend who I’ve been mentoring. He’s a young guy. He’s a young CEO. And he’s dealing with some issues with personnel. And everything he shared with me, I said, “Let me just tell you what I did wrong. So you don’t do that wrong.” You find the right people. You hire the best people you can. You pay them as much as you can. And you let them do their job. You don’t micromanage. You don’t look over their shoulder all the time. But you’ve got to hire the right people. And you got to find people that love what you love that want to do what you want to do. And they enjoy cars. And for me, finding just some young kid who knew how to wash a car but didn’t really like doing it, I learned pretty quick, those were not the teammates I wanted on my team.
Mario Fachini [10:24]
You want to have them to have some passion and share your excitement?
Mark Greene [10:29]
Of course. Yeah. Yeah. Exactly. And we’ll get on to that about my passion and how I interview passionate people and share their stories with other people so that we can inspire them as well.
Mario Fachini [10:38]
So let’s jump back up to the podcast. I appreciate you for sharing that. Because one of the things – I don’t want to say it’s a challenge. It’s a great opportunity. I have such successful people like yourself on the show. They’re like, “Oh, I did this. And then, you know, I built a spaceship and went to the moon and went around back.” It’s so nonchalant. It’s like you just gave a small TED talk in about 35 seconds there. So I always like to dive deeper. Because I mean, even saying starting a business at 14, you could have just taken the money and did five or six and been done with it. But you didn’t. You pursued it. So now we’re coming back to starting the show. You knew nothing about podcasting but you knew you wanted to do something. And your first question is how do you make money with this? How do you monetize it, if you will? So it’s a similar question, different venue – or avenue, whatever the word is, I’m not worried about details – how did you not only start a podcast but keep it going? I’m noticing a pattern here, 1,400 plus episodes.
Mark Greene [11:45]
Persistence, tenacity, bullheadedness, unwillingness to quit. And many times I did want to quit. I just went, “This is silly. Why am I doing this?” And luckily, I married a wonderful woman, Jill, as I mentioned. And I’ve been married 35. She’s very supportive. She’s also a lot smarter than me. She’s an engineer. We met in college. I was studying art and graphic design. She was studying engineering. But mom always said, “Marry a woman who’s smarter than you and she’ll keep you on your toes.” And that definitely has happened. But for me, I love the idea of what podcasting was doing for me. And I’ll tell you a funny thing here, Mario, when I was working at Griot’s, we had 6000, 7000, 8000 people that I was responsible for. Twelve or 14 managers reported to me. And I used to joke, ” My next job is not going to include any employees.” Because employees are a challenge. They teach you great things but they are a challenge. My daughter manages the Nordstrom store. And she’s always calling me about how do I deal with this? How do I deal with this, dad? And she’s young. She’s 30 years old. But she manages a whole store full of people. It’s like herding cats. A lot of time are walking coefficients, I used to say. So you know, I wanted to do something for myself. I helped two other people who started businesses, grow their businesses to be successful, adding value to those businesses. I was rewarded quite well for them. And the experiences, you couldn’t buy those as an MBA. But I wanted to do something for myself for a change and just give it a try. Luckily, I built a long runway as far as saving and investing money. So I didn’t have to worry about an income for a while, which is something I always tell people before they start their own business. How much money do you have saved up? None. You’re going the wrong path, pal. So if you do those things and prepare – and I’m a very, I’ll say, an anal retentive nutcase. Everything’s got to be perfect for me. I mean, when I wrote my business plan for my podcast, it was multi, multi pages. Probably way too intense. Way too detailed. But I wanted to cover every element of it. And I’m really proud to say I had a great guest on my show once, Denise McCluggage. She was a wonderful inspiring woman, who in the 50s raced cars. No women were racing in the 50s. She became a journalist. We lost her a few years ago. But when she came on my show, I had asked her probably 20 plus times to be my guest on my show. I met her in person at car shows at races. And she said to me, “Mark, you’re the most persistent gentleman I’ve ever met. And you’re polite on top of it, which is very rare.” And I thought, “Well, that’s very nice of you.” But she said, “You know, the reason I want to come on your show is because you have a passion for this, I can tell. And you want to share people’s stories and you’re giving other people’s stories away for free. You’re not charging for this message.” Because she listened to some of my shows. So I like that politely persistent. So that’s the key, I think, with anything if you want to be good. You’ve done how many shows now, Mario? Eighty plus shows I believe?
Mario Fachini [14:54]
Mark Greene [14:55]
A hundred? Congratulations. I mean, that’s no small feat. And what you’re doing is way more complex than what I do.
Mario Fachini [15:03]
We use the word fun not to scare people.
Mark Greene [15:07]
Well, yeah, it’s fun as well. But you’ve got a face for video. Me, I’ve got a face for podcasting. So you make it look really easy and really simple. But I realized the work that’s involved, it’s very intense. But I’ve said that too many people I’ve mentored is, find what you want to do and just work really hard at it. And realize it’s going to take a lot of work. This isn’t simple. It isn’t easy. But if you just stick with it, good things will happen. And sometimes it won’t be what you want. It’s kind of like that visual image of an iceberg where the top is sticking out and that’s your success. But the bottom of the berg is where all the guts and blood and sweat it into it. And all the things that you don’t want to show everybody because they think we’re just perfect at everything, right?
Mario Fachini [15:52]
One of the things I did even as far back as high school was go on to IMDb, that International Movie Database. Whenever it was like, “Wow. That person’s a cool actor.” And we hear about them for the first time. And it seems like now all of a sudden they’re in every single movie for this one to two year run before they blow up. I’d always go back and be like, “Yep. He’s been doing it for 11 years. She’s been doing it for 16, eight.” I don’t think there was really any less than nine or 10. Most of it was 14, 16, 18. They’ve done 38 other movies we didn’t hear about. And now it’s an overnight.
Mark Greene [16:29]
Oh, yeah. Absolutely. Well, I’m part of that IMDb. I’ve got my show there. And I was just this weekend going in and trying to figure out how I can make it look better and make myself look better, and so forth. So yeah, none of this is simple. But you know what? If you’re doing what you love, and if you’re careful, and you’re smart, and you surround yourself with really great people, you’ll get there. You really will. It will happen.
Mario Fachini [16:51]
So I always ask what’s been the biggest transformation – you know, what’s been the biggest transformation from starting your show? I’m curious if it’s the one I think it is from starting Cars Yeah, what’s been the biggest transformation you’ve been able to have?
Mark Greene [17:08]
Well, you’re probably going to think the TV show.
Mario Fachini [17:11]
Mark Greene [17:12]
Yeah. And the TV show has been very interesting. We could talk at nauseam about that. But I’ll try to condense it down. Because I was originally approached by a major network. One of their executives listens to my podcast. He called me one day and said, I think your show would make a great TV show. I said, “Who is this? Mom?” And he said, “No. I’m serious.” And so he said, “If you think that will work, go out and shoot what they call a sizzle reel.” An example. I’d never heard the term sizzle reel. And so I had to figure out how to do that. I found some people that had shot TV shows. So I spent a little bit of money and did that and showed them. And they said, “This is great.” And we were on track. We were about to sign contracts. I was going, “I’m going to be on TV. Wow. Mom. Call mom.” And then all of a sudden it went quiet. Nobody was answering my phone calls. Nobody was returning my phone calls. I’m like, “What is going on?” And probably four or five months went by and I thought, “I guess they don’t like me anymore. Nobody even calls me back.” What I didn’t know and I found out later was that major network was being disbanded and a new network was coming in. So my executive had been fired. All the people have been fired. And a whole new group was coming in. And they had their own ideas of what should be on TV, which didn’t include Cars Yeah. So you go from being a possible Wow to, you know, now, you know why movie stars drink and use drugs so heavily. Because their life is just a disaster.
Mario Fachini [18:37]
You’re on a giant roller coaster.
Mark Greene [18:39]
It’s horrible. You got to have pretty thick skin to deal with that. So long story short, I decided to take another route. We ended up talking to MAVTV, M-A-V-T-V. They’re an all car network. A smaller network. They’re on DirecTV network. So it’s if you have DirecTV, which is pretty big, you can find Cars Yeah. They gave me a platform. But I had to go out and raise the money to produce my own show. So now you’re back to cold calling, dialing for dollars. “Hi. I’m Mark Greene. I’m a really nice guy. Send me a lot of money so I can have a TV show. Hello? Hello?” They hung up. It’s tough. It’s really tough. But we did it. We raised a bunch of money. We did 13 episodes, season one. We also got picked up by Lucas Oil Racing TV –
Mario Fachini [19:23]
Mark Greene [19:24]
– which was cool. Well, here’s the deal, Lucas Oil Racing is owned by Forrest Lucas. He’s a billionaire oil man. He also owns MAVTV network. So they’re all integrated. But they put us out there so people could see us. So now, we’re working on season two. But this time, we’re doing some things a little bit differently. And once I get all that done and happening, I can share that with my audience. It is not easy. If you think podcasting is a lot of work, TV – because now you’ve got the complexities of – you know, you’ve been in the industry. You got to hire a crew. You got to go on location. It’s very expensive to do TV.
Mario Fachini [20:00]
So how did you get the first – were you cold calling? Did you send out emails? Text? How did you raise the money to initially get it off the ground?
Mark Greene [20:08]
I started first calling my sponsors that were my sponsors on my podcast and saying, “Here’s an opportunity. Can you help me, work with me, be my partner?” Some of them could. Some of them, the timing was not right. But you just start calling people. That’s all you can do.
Mario Fachini [20:23]
And there’s another tip I hear in there, it start with the people you already have the contacts with.
Mark Greene [20:27]
Oh, sure. Yeah. They’re the first one. Because they already believe in you. And they look at the fact – here’s the deal with network television. You have to deliver shows. There’s a lot of people that say they can do TV, but can they deliver 13 episodes? That’s not easy to do. And then you got to tell your sponsors, how am I going to promote you within these shows? You can have a commercial. We can integrate product, which is what we did in many cases. In some cases, two of my major sponsors, we went and shot shows at their facility. So now they’ve got their own TV show. They love that, right? Because these shows have been rerunning all summer long. And my show runs three times a week on MAVTV. So you can watch me Saturday mornings, Thursday mornings. You’d have to DVR it because it’s pretty early in the morning. I don’t have a primetime spot. But I have a show. And I’m there. So now pitching new people, I can say, go and watch the show. I have a Vimeo page I can send people to. So again, we’re back to the same thing, Mario, hard work. Just keep working, convince people that you’re a good spokesperson, a good partner for them. Because these days just to say send me money for a commercial is not enough. You need to do a lot more for people.
Mario Fachini [21:40]
So how did you position it when you were calling them if they’re an existing sponsor and they’re already paying for spots on your podcast, how did you position it as far as, “Hey, we’re looking to raise X amount.” What did they get for it?
Mark Greene [21:53]
A much larger exposure and bigger audiences. Because television has so much bigger audience. So that was some. Although, I didn’t know what the audience is going to be. But I figured it was going to be bigger.
Mario Fachini [22:04]
So it was more visibility?
Mark Greene [22:06]
More visibility. And then how do we integrate those products into the show. And in the case of two of my major sponsors, which were Covercraft and Edelbrock, “How about if I come and do a show at your facility and give you a 30 minute TV show for free?” Well, not really for free because they were writing a check. But for a little bit of money compared to what they would get to do their own TV show, right? So yeah, it’s just constant working with people. And it’s like racing these days. Racecar drivers can’t just come to a team and say I’ll drive. They got to bring sponsors. They’ve got to convince sponsors they’re a good spokesperson for them. It’s become a whole different business. And that’s a lot of what you and I do. I mean, it’s a whole different business. We got to convince people that we’re their partner, we’re their promoter, we’re an inspirer, we use their products, we like their products, and that’s why the people that follow us should do the same.
Mario Fachini [22:57]
See, that’s why I like sales and marketing. I love helping companies and entrepreneurs with it. Because it’s the one thing every company needs. And frankly, it is a lot of fun because you get to talk about all the good stuff. If you’re trying to sell this microphone or that cup you got there, it’s like, let me tell you all the good stuff and all the benefits of it. It’s not the hard work. It’s the fun part. And a lot of people don’t realize it with publishing. They go, I want to get traditionally published. And I keep hearing all these stories. It takes 18 months and they’ll help you edit the book. You can get anyone to help you do that, really. But you still have to do all the promotion. They think just because you’re going to go with X, Y, Z, they’re magically going to make you Oprah overnight or something. And it’s not the case, you still have to – they help. By all means they have their place but it’s still, what would you say, 70 or 80 percent on your or 60.
Mark Greene [23:50]
Oh, at least. I’ve interviewed hundreds of authors on my podcast. I just communicated with one this morning, Sean Cridland. He’s been on the show several times. He’s written some wonderful books. One was about Hurley Haywood, a famous endurance racer. He’s doing a new book right now. And yeah, these books take a year or more to write. And then he’s got to go on the road to all these car events and sit in a little booth with a stack of books and maybe with the person he writes about and sign them. And you got to do that every weekend on your dime to get this book sold. Books are tough. I had people say, “Mark, why don’t you write a book about all the things you’ve learned”? Like, “No. No, thank you. I’m not that crazy. Maybe someday when I’ve got more time.” But books are very hard. They’re really, really hard to make money at. We can all be a Harry Potter author. That’s an anomaly.
Mario Fachini [24:45]
Talk to me about speaking, what’s that done for your business?
Mark Greene [24:49]
It’s helped me in many, many ways. Anytime you get a chance to be, like today, out in front of people and talk, is a good thing. Because typically – I heard once that people would rather die than get in front of an audience and speak, which sounds bizarre to me. As my wife would say, I have no problem talking to people. But what it’s helped me is get me out in front of people. And it all started several years ago when one of my past podcast guests who was a CEO of a car manufacturing parts company, high performance APR, he said, “Mark, would you come to our annual event where we bring all of our vendors in, all the people who buy our product from us, and give a motivational speech.” Now, we got about 400 people coming from all over the world. We’re going to do a track day. You can drive our racecars. I said, “Yeah. That’d be great.” And I didn’t think he was going to pay me. Now, if he’s listening to this. I’m thinking, “Okay. When do you want me there?” And he said, “Well, what’s it going to cost?” “Oh, let me think about that.” So I hang up the phone. I go, “This guy is going to pay me to come and talk. Holy cow. This is like dream come true.” It’s like Mr. Swansor with the Mercedes. He’s going to pay me to do something I like to do. So we worked out a deal. They flew me there. I spent four days with them. They had two groups come in. I gave two talks. I got to drive racecars at a track. I got that fun. I got to see the manufacturing side of a business, which is a lot of what I was doing when I worked at Griot’s. We were manufacturing products. So I know how that works. Importing goods from Europe and so forth. And then I thought, “Okay, well, now I’ve done this. Now I can work off that and tell other people.” And I haven’t really promoted it a lot. It’s very kind of just quiet word of mouth. But I just spoke at a Porsche club event a couple weeks ago, which was really cool. They pay me a little bit to sit. It wasn’t as big of a group of people. I’m going to be at the annual Porsche club event this year. I’ve done some other keynotes. I’ve been working with other organizations like Concord events. I’m about to go to Dubai in December and give a talk at a Concours event in Dubai. Wow, that’s pretty darn cool. So this speaking is just – it helps you get yourself out there in front of people. It doesn’t make you a fortune but it can make you a nice little chunk of money on the side. And it gets you to places. You get to physically go to some really cool places.
Mario Fachini [27:04]
It’s kind of fun when you’re going, “I would do this for free.” Like, when you’re going to get to drive the racecars, they’re going to fly me out.
Mark Greene [27:14]
And is that far out. Would you – now, I’m in trouble.
Mario Fachini [27:19]
It’s fun because you have the passion for it. And you’re like me, you would do it either way. But when they go, “Hey, there’s going to be this extra little bit in here.” It’s like, “Well, this doesn’t suck.”
Mark Greene [27:29]
Oh, no, it’s fantastic. And now if I could just get somebody to pay me to go vintage racing so I could get back in a car, that would be pretty cool too.
Mario Fachini [27:38]
Keep speaking. Someone is going to hear this and go, “You know what? Let’s have him out.”
Mark Greene [27:42]
Yeah. Yeah. Who knows? Who knows? So I think that that’s something that could happen. We’ll see.
Mario Fachini [27:48]
So what’s something you’ve always wanted to do that you’re still aiming for?
Mark Greene [27:53]
Oh, gosh. Well, I think just get better at what I’m doing. Just continual improvement. I go back and listen to old shows that I did at the beginning and I just go, “Oh my gosh. I don’t know why anybody was listening to me.” And then I think, “Well, in another five years, what will my shows today sound like? Will I say the same thing? Probably. Because I’ll just continue to get better.” So it’s constant improvement. I think it’s that old Japanese Kaizen sharpening of the saw. How do you keep improving yourself? How do you keep exploring new things? We’re just sitting here this week thinking about next year. Because I’m so busy all the time, I don’t sometimes stop and think about the future. Now, I used to do it in the businesses that I ran. You have to do planning. You have to get all your managers get their budgets together. If they have meetings, you have to talk about how we’re going to grow the business more next year? What areas are we going to trim? Are we going to fatten up? But I haven’t been very good about that with myself. So the other day I was sitting and just spending some time thinking about that. And ask myself that same question. What have I not done yet? What do I want to do more of? And I think going to more events and speaking more, would be one thing I’d like to do more of. Because I love getting out amongst people and talking with people, that kind of thing. So I would say that’s probably one of the key things right now. Of course, the TV show, we need to get financing done for season two. I want to see that continue. And I just presented some networks with a whole new idea for a second TV show that I’m really excited about. I can’t talk about it yet. But I’m really excited about that. Because that can happen. To me, it would almost supersede the show I’m doing now. I’d like to do both. But this one, I think, is a lot more exciting. So we’ll see where we go with this.
Mario Fachini [29:40]
Well, you definitely got that sales and marketing down. You tease us with it and say you can’t talk about it.
Mark Greene [29:44]
Not yet. I’m sorry. No, not yet.
Mario Fachini [29:47]
Do you have a site we can sign up to be notified when it’s available?
Mark Greene [29:51]
I’m glad you asked that. If you just go to my website, you can click on my free book button. Just go to CarsYeah.com and there’s a little red box that flies in and says free book. And I’ll send you – what I call – my Fill ‘R Up book. I love photography and everything you see from me on my social media, my website, I’ve shot all those pictures. And so I love –
Mario Fachini [30:11]
You do have great photos.
Mark Greene [30:14]
Well, thanks. Thanks. We’re in Instagram, of course. That’s kind of the photo place. But I love details of classic cars. And I started shooting gas filler caps. Now, I know non-enthusiasts they’re going to go, “How boring is that?” Well, if you look at some old French cars, English cars, even American cars, racecars, their gas filler caps are very unique and very elegant. So I created a book that I call Fill ‘R Up. Because my whole philosophy in life is it’s half full, not half empty. The gas tanks always have full. Life is always full. Always fill her up. And then I laced in some quotes from some of my guests on my podcast into this eBook. So if you click there, then you’ll get my daily blog, like, every Tuesday. Today is Tuesday, my blog went out. You can read it in a minute. It’s very inspirational. But you’ll be on my mailing list as well, which includes a weekly recap of that week’s guests. And that’s where I announce things that I’m doing. And of course, if you follow me on social media, two Facebook pages, Instagram, Twitter, LinkedIn. I’m getting more and more active on LinkedIn. I think that’s a really nice platform that a lot of people ignore that I think they need to be paying attention to.
Mario Fachini [31:20]
Especially for business.
Mark Greene [31:22]
Mario Fachini [31:23]
Especially for business.
Mark Greene [31:24]
I’ll tell you, Mario, this morning alone, I got four messages from my LinkedIn post from yesterday from people who want to be on my show. I’m finally at the point where I don’t have to chase as many people. People are coming to me that want to be on my show, which is really nice when you’re trying to do five shows a week.
Mario Fachini [31:41]
It’s a nice feeling, isn’t it?
Mark Greene [31:43]
It is. It’s good. You feel loved.
Mario Fachini [31:46]
I set a goal to have that problem. Because I totally get it. And I remember when John goes, “I get 400 requests a month.” And I’m like, “Oh, let’s get there. That just seems fun.”
Mark Greene [31:59]
Yeah. Well, here’s the deal. My whole philosophy – and we touched on a little bit – my mantra, inspiring automotive enthusiasts, has a double entendre. I want to inspire automotive enthusiasts by talking to inspirational automotive enthusiasts to convince people that if you’re not doing what you love, if you love cars, but you’re not doing that for a living, there are now 1,400 plus people you can listen to who have figured it out on the Cars Yeah podcast. And I’ll tell you where that came from. I used to do a thing on Thursday night called Boys Night out when I was working Griot’s. And a good friend of mine, Bill, used to come over. He’s a neurosurgeon. This guy put him on a very high pedestal. He’s a very sharp guy. And one night he said, “I wish I could do what you do everyday.” I said, “What do you mean?” He said, “Well, you know work around cars all day. I love cars. I’m just waiting to the day I can retire playing in my garage all day.” And I said, “Bill, you save people’s lives.” He’s a pediatric neurosurgeon. “You save baby’s lives. What are you talking about?” He said, “Yeah. But I’m just a mechanic. I crack open a skull. I go in and fix it. And I leave. But what you’re doing is what you love. Not that I don’t love what I do. I do. I’m passionate about it. But I like cars. That’s what I really want to do.” So I’ve never forgotten that. Because I’ve talked to so many people now, that — and people that I mentor, young people that haven’t figured out what they want to do but they love cars. And I’m part of this group called RPM Foundation, where we’re trying to help young people realize that there are viable jobs in the automotive sector that you don’t have to have a four year degree to go do. There’s a whole group of these mechanics restoration people that need people to fill these old guys that are starting to retire out. And there’s really wonderful jobs in that sector. So RPM Foundation, we help that. I’m a spokesperson for them. I go to their meetings, I help them. The same with Techforce. I just had the presidency of Techforce on. That’s another group that helps young people find viable very high paying jobs in the sector of automotive repair and any kind of service repair that used to be looked at as kind of bad blue collar jobs. But these jobs can become your own business. You can end up being a restorer, a painter, a fabricator. I’ve had hundreds of these people on my show that have figured out how to make very good careers out of restoring and building cars, custom cars. Some of them become incredibly famous and very successful. Rod Emory builds 356 Porsche Outlaw cars. John Willhoit builds wonderful restoration. Bruce Canepa, one of the best restorers in the world. Phil Riley. These guys have really real viable careers and they love cars and they get to be around them all day long. So just substitute anything for cars. If you like boats, golf. I helped a guy start a podcast called Golf Yeah. He wanted to figure out how to have a podcast. And so he hired me to help mentor him and teach him. So every week we had a three hour meeting. And I got his podcasts up to speed much faster than you would have the way I did it, which was just trying to figure it out by watching a thousand YouTube videos. John Lee Dumas’s site helped me quite a bit. It got me way ahead. But you can do what you love. But you need to talk to people who’ve done it. And what I’m doing is providing a platform for thousands of people, eventually, to talk about what they’ve done and be successful. I’m really happy.
Mario Fachini [35:25]
I’m glad that you are. Because ever since we got connected in Podcasters’ Paradise, it’s just been fun watching you. And it’s really a treat for me having you here because I get to learn a little bit more about the backstory too. I mean you do have great photography. I’ve been watching what you’re doing. And it’s just inspiring. I mean 1,400 episodes. I was all excited about my hundred. But I’m just getting started with this. So I got one more question before we thank our sponsor. An that is, we’re talking about cars. I got a couple of favorites. I’m sure you do. And what has been your – let’s do a couple of them. I’m sure it’s not just one. But what are some of your favorite cars?
Mark Greene [36:09]
Well, I love Porsches. They’re probably the mark of choice for me. I love German sports cars. I always have. I’ve had many BMW M3s. I have one now. I’ve had many Porsche 911. I have one of those now as well. So I would say Porsche is my favorite Mark And, you know, I asked all my guests – and I’m going to ask you this question, Mario. I ask all my guests at the end of my talk. I call it my real doozy of a question. Okay? You ready? Today I’m going to buy you a car, Mario. Any collector car. If you want super cars or daily driver, but any collector car, something special to drive on nice sunny days. I’m going to park it in your garage. But here’s my rules. You can’t sell it to buy a bunch other cars with. So if you pick a Ferrari GTO and sell it for 70 million bucks, that doesn’t work here. That’s what I would do if someone gave me a free GTL. I think about how could I invest that money? Also, I don’t want you to just park it. I want you to drive it. But it’s the only one cool car you can have. So what can I buy Mario today?
Mario Fachini [37:13]
So can I have two?
Mark Greene [37:15]
No. You can’t have two.
Mario Fachini [37:17]
So there’s one on the tip of my tongue and I actually have it – it’s been framed since high school. And here’s the other thing, when you said vintage, what timeline are we talking about? Because vintage now is like I could go back. I’m not going to date myself and say when I was in high school. But some people might say that’s vintage. But I’m thinking what’s your reference?
Mark Greene [37:40]
Well, reference for me, vintage is probably 70s or older. But the key here is a fun cool toy car. So if you want a Pagani as a cool toy car, I’ll buy a Pagani. Okay? But if you want a 1958 Porsche Speedster or 550 Spider or a 300 SL Gullwing, I’ll buy you those two. The key is something special that you could go out and go, “I’m going to go have a nice drive in the sunshine today.”
Mario Fachini [38:06]
So as much as I want to say a black and yellow Lamborghini, that would be more of the newer one. I’m going to have to go with the one that’s framed, the McLaren F1 94.
Mark Greene [38:16]
Oh. Okay. Nice choice, my friend. You are not a cheap date. I’ll tell you that much. Those are very expensive cars. But they’re very, very cool cars, very special cars. So I’d be happy to buy one of those in any color that you want. That’d be pretty cool. Nice choice.
Mario Fachini [38:32]
I am conflicted on the color. I like the one I have framed since high school. It’s the silver one. The classic. And I know it’s got the gold under the hood and all of that, which is interesting. But I kind of like the silver or black. I mean, silver is the one I’d get and a bright yellow. The Lamborghini tinted black windows with the yellow like this. Absolutely.
Mark Greene [38:57]
Yeah. Like a new event or something like that. But you know, the F1, I got to go to the McLaren factory when they were building those cars. Because I was importing Facom tools at the time. And Facom was a major supplier to McLaren, their F1 racing. And they even had a little compartment in those cars where they had their own select set of Facom tools. Facom is a French toolmaker. I used to import those in the US. They’re not imported anymore because Stanley bought the company and they kind of cut that off. But the F1 is a very special car. Very unique car. I’ve never been able to drive one. I’d love to someday. Maybe somebody will let me jump in that seat and take it on a drive around the track. But that’s a pretty cool car. So nice choice. I’m impressed. That’s pretty cool.
Mario Fachini [39:37]
I also like the three seat configuration with the center driving.
Mark Greene [39:42]
Yeah. Exactly. Yeah. My son used to go to Pebble Beach every year with me to the Pebble Beach Concours during car week. Best week on the planet if you’re a car person is to go down to Monterey Pebble Beach. And a guy had just driven his into Pebble Beach, parked in front of the lodge in a silver one, that he had driven from Colorado covered in bugs. I’m like, “You are my hero.” Because most of those cars never get taken out anymore these days. They’re so, so valuable. One just sold for multiples of millions and millions of dollars. I think it was 79 or something like that. So they’re very expensive. Like I said, You’re not a cheap date, Mario. But I’m happy to park a car in your garage.
Mario Fachini [40:22]
I’m just wondering if that one would be cheaper than the Maybach Exelero, where they made one and it’s like 8.1 million.
Mark Greene [40:29]
No. The McLaren is more expensive. You don’t want a Maybach? You want a McLaren? Yeah. You’re way too slick of a guy for a Maybach. That’s for old people.
Mario Fachini [40:40]
They’re nice though.
Mark Greene [40:42]
Of course they are. Yeah. But no, you don’t want one of those. Maybe a Bugatti Chiron or something like that. But I think you picked –
Mario Fachini [40:50]
Yes. Absolutely to that, too.
Mark Greene [40:54]
Yeah. Yeah. That would be really nice. So I think you picked a good car. But that question is a question that every car person asked themselves, if I could have one car of my dreams. I had a guest on my show that I had to ask that question too. He’s got over 570 cars in his collection. His garage is over three acres big. One building, three acres with all these cars. But he was able to pick one. He still had one if he only had to have one.
Mario Fachini [41:26]
What was it? A spaceship? If 570 cars, do you remember what his was?
Mark Greene [41:32]
You know, I don’t. But his name is Steven Plaster, a very successful businessman. He and his wife, Amy, let me do something this summer at Pebble Beach that I’ve never done before. I’ve been going for 31 years. They let me ride in their 1913 Rolls Royce on the tour. So I spent the day in a 1913 Rolls Royce. If you go to my website – on my Facebook page, you’ll see it’s the main picture there of me waving from the yellow Rolls Royce. That’s a day I’ll never forget.
Mario Fachini [42:01]
That sounds like fun. When I was working with the auto show in Lexus, I had my pass and I’m also into photography, I went over to the Lamborghinis, the Ferraris, all the ones you weren’t allowed to go into, I just walked up to them and I went in the rolls and was taken some dash pictures and they’re beautiful. They’re absolutely beautiful. But I have a question for you about, like, in Hypersport.
Mark Greene [42:25]
Hyper sport. Now, I’m curious.
Mark Greene [42:27]
Oh, the Lykan. Oh, well. What about it?
Mario Fachini [42:31]
Have you ever been in one of those or been around one?
Mark Greene [42:34]
No, I have not. Nope. What do you like about that car?
Mario Fachini [42:37]
It’s just obnoxious. When you go to Dubai, you might see some. They’re very – I don’t even know how many they have. But it was the red one in the Fast and Furious movie. They drove out of about an 80 story building into the next one.
Mark Greene [42:55]
Good CG there. Yeah.
Mario Fachini [42:57]
It’s a $3, 4, 5 million car and I think they’re all hand built custom. I mean, it was just – to my knowledge, it just represents, like, there’s already these great ones out there but we want to be the best. What can we do – to the point – you know, always improve? It’s not like Lamborghinis and Ferraris are bad cars, especially the Enzo. But how can you improve on it? And when you go, “Well, what if you take the budget out of it?” Well, now you can have some real fun. And that’s basically what they designed.
Mark Greene [43:29]
Yeah, you know, some of those hypercars, super select one offs, they build a couple of them, are pretty incredible cars. But you know what I call those cars? Some people maybe get a little upset with me. I call them one hour cars. Because when you go out and drive them, there’s really nowhere you can drive them to their potential except on a racetrack. And most people they can afford a $4, 6, 8,10 million car. Probably is not going to drive the car on a racetrack. So I call them one hour cars. You take them out, you drive them to a car show, cars and coffee, bring them home. Ad they’re more of a garage trophy. That’s why I like cars that are more you can drive. They’re cars you can get. That’s why I love Porsches. You can buy the best Porsche that exists, a GT3RS or an R or a Turbo S and you can drive them to the store, you can take them to the track, you can drive them all day long. I’ve driven 911 says daily drivers commuter cars forever. They just do everything. They’re not as fancy as some of the cars that we’ve talkedabout. But they’re way past being one hour cars.
Mario Fachini [44:28]
But you could also buy 10 or 12 of them for the same price. There’s something to say – you know, get a different color for every day of the week and drive it down the PCH.
Mark Greene [44:37]
Yeah. Those cars are in a whole different league of, let’s say, income streams. And I may be in right now. But they’re beautiful, incredible cars. The Pagani, I had Christopher Pagani, the son of Pagani on my show not too long ago. Incredible cars. I got to spend a day with those at Esoteric, car care company. My friend is there, Todd Cooperider does some great videos about car care and their products that they sell. And I got to see that car up close for a whole day. I got to sit in it and go for a little ride. It works a jewelry works of art. They’re just exquisite. But it’s hard to imagine having one and actually driving anywhere. Because, again, for me they’re kind of one hour cars. Not disrespectful to them. I guess if I was a multi billionaire, I might have a few. Sure. Because they’re cool, right? But I’m not quite there yet. So I’ll keep working on that.
Mario Fachini [45:29]
Well, you know what you like. And that’s the thing, there’s such a personal preference. And I remember checking out the Zonda. And I mean, there’s so many great ones. And I actually like the ones from yesteryear, if you will, because it’s like they had the foresight in the 50s, 60s,70s to your point. And they still look good.
Mark Greene [45:49]
Yes. Yeah. There’s some beautiful cars. I love European sports cars. So you talk about the 50s or the 60s, there were some cars, the Alpha Romeos were just stunning. The Ferraris were stunning. The old Porsches, beautiful cars. Not as sexy as the Italian cars but they’d start and they run every day so they’re a lot more reliable. But there’s some beautiful sports cars, Scarab racecars. I mean, some cars that were really generally works of art. And you get into like Pete Brock’s Daytona, the new movie that’s out right now with the Cobra fighting the Ferraris. And the Shelby, the GTs, the GT40s, and of course, the new Ford GT, which is just incredible, stunning, stunning cars. So yeah, don’t get me started on cars. We could talk for hours about cars. I love cars. That’s what cars has all about. Right?
Mario Fachini [46:39]
Well, I’m glad you were able to share on it. Because I have a fair amount – another one I like is the Saleen S7.
Mark Greene [46:46]
Oh, yeah. In fact, I just spoke to Steve Saleen. He’s going to be speaking at LeMay Museum, which is 15 minutes south of my house on November 16th. They’re having a special event with him there. My daughter is getting married that day, so I won’t be at the LeMay Museum.
Mario Fachini [46:59]
I was just going to say you better be live streaming it. That sounds awesome.
Mark Greene [47:02]
I wish I could. But I’ll be at my daughter’s wedding. That’s a bit more important to me.
Mario Fachini [47:06]
For sure. And congratulations again.
Mark Greene [47:08]
Well, thank you. Yeah. But Steve Saleen, I’m looking forward to having him on the show as well. He’s an incredible guy. And the new cars that he just came out with, which I saw at The Quail Event this past summer are absolutely stunning. There’s a whole racing group of those cars that are racing now. In fact, Martina Kwan, who’s been a guest on my show, is driving one of those Saleens with a team of four women, which is pretty cool endurance racing. So Steve has been incredible what he’s done with that business over time. And again, people think, “Oh, he’s been a success forever.” It took a lot of work to get to where he is. A lot of work.
Mario Fachini [47:41]
That persistence you’re talking about?
Mark Greene [47:43]
Yeah. Yeah. And he loves what he does. He’s a passionate guy. So yeah, the Saleens are very, very nice cars too. Pretty expensive, too.
Mario Fachini [47:51]
Well, we’re going to talk more about – I got some fun for you coming up. You gave me the question about the narrowing it down to just one car, 91 Diablo SVT. I got a lot of them. I could talk about it for a while also. But e’re going to go to thank our sponsor and come back for the Imperfect Action Round.
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Mario Fachini [48:27]
All right. We are back with the Imperfect Action Round. Mark, are you ready to take imperfect action?
Mark Greene [48:33]
All gold up here. The five point harness is cinched down. My head looks like a helmet. So if I could just paint some stripes on it, I’d look like I was wearing – I wish I had hair like you, Mario. What’s the deal with that?
Mario Fachini [48:46]
You know, like you said earlier with the movie, maybe it’s just special effects.
Mark Greene [48:52]
Okay. Maybe you can have your guys put some hair on my head before we put this out there.
Mario Fachini [48:57]
All right. First question I got for you, what’s the fastest path to the cash?
Mark Greene [49:02]
You know what? Don’t seek the fastest to the cash. Don’t go there. Don’t think about that. That’s the wrong approach. If that’s the way you’re starting things, you’re starting things all wrong.
Mario Fachini [49:16]
What would you say you should focus on?
Mark Greene [49:19]
Well, focus on, first and foremost, what you want to do with your life. Secondly, how are you going to help others in the doing of that thing. Because after talking to 1,400 plus people, I have discovered the secret to life and happiness. You want to know what it is? It’s helping others. We as human beings are at our best by far whether we know it or not, when we’re helping others. So find a way you do what you love, helping others, and the cash will come. But if your focus is just cash at the beginning, you got the wrong focus, my friend.
Mario Fachini [49:56]
Excellent. What is the biggest problem you see your prospects making and the fastest way they can fix it?
Mark Greene [50:06]
Well, since I don’t sell anything other than ideas, I would say people need to start doing what they want to do sooner. People wait too long. Time is very dangerous. I’m a lot older than you. Time is our enemy. Time is relentless. Time beats you up in so many ways. And it never ends until you end. So don’t wait. If you think you’re going to start something, figure out a way to do something today to get it started. Don’t wait until tomorrow. Even a one little tiny step can get you going and get that momentum going. Whether it’s working out, exercising, starting a business, you want to buy the car of your dreams. You mentioned putting the car of your dreams in a picture on the wall. I did that with my first job out of college. I wanted a red Porsche. I found a cool poster. I put it right above my desk. Every day I looked at it. And I asked myself, “What did I do today to get closer to that goal? Well, I didn’t go out and eat lunch and waste money. I saved a few of my shekels so I could pay.” Because my idea was to pay cash. I didn’t want to finance anything. I don’t like being in debt. So yeah, start doing what you want to do now, today. Don’t wait because time is a killer.
Mario Fachini [51:27]
I love that a lot. A whole lot. And I could get into a whole other discussion about that. But that is a great point. We’re in the middle of a show. The third question is, what is the best way to maximize customer lifetime value?
Mark Greene [51:45]
Okay. This is a great question because I love business books. And I have a whole category of my website. You can go to CarsYeah.com, click on the resources button, and there are literally over 1,500 books listed there that my past guests have shared. It’s guest recommended books. I’ve made a real easy quick click to buy to Amazon. You just click, it takes you right there, you can buy it. Amazon sends me a couple pennies. And it’s literally a couple pennies. That’s about all you get. But it’s a great reference. One of the books that I read early on when I was trying to help build Griot’s Garage was Carl Sewel’s Customers For Life. He was a very successful businessman with car dealerships. And he realized the importance of customer for life. And a lot of people who sell cars go, “How often do people buy cars? Why do you need a customer for life?” Well, read the book and you’ll learn why. But he developed some cool techniques. So that’s one reference I can give you. Another one is Michael Gerber’s the E Myth book. Which is a tremendous book that I also learned incredible invaluable lessons from that I even take forward today. I bought so many copies of that book for people who are trying to run businesses and couldn’t get out of their own way. It’s a wonderful way – the E stands for entrepreneur – is to get out of your own way so you can run a business better. So lifetime value is so important with everybody. It’s the same with friends. It’s the same with family. I always say, “What are you doing to build a good lifetime value with your children?” Because I grew up around a lot of friends whose parents were absent. Mom was off at the country club. Dad was off so busy making money to pay for this lifestyle. And the kid was left at home to do nothing. And so what were those people doing to build lifetime value with their children? So I always try to think about that with my kids, even though they’re now grown and moved away on their own. What am I doing to build that with my spouse? Am I doing things every day to help build that lifetime value so she’s a more value to me and I’m more value to them. And with our friends, are you ignoring your friends because you’re so busy chasing the almighty dollar to get that next new car or that next bigger house or whatever it is. Because at the end of the day, all those things that you’re accumulating really won’t matter to you at all. And if you’re doing it and doing it in debt, even worse. Because the shininess of that shiny object will be long gone when you’re still trying to pay for it. So lifetime value applies to people, relationships, and things. That’s another valuable lesson my dad taught me. He said, “If you want something, pick the best you can, and wait, and save up until you can afford it.” Afford doesn’t mean finance. It doesn’t mean credit card. It means pay cash.
Mario Fachini [54:32]
great wisdom right there. And it’s a perfect segue. I’m going to give you a bonus. Or you can claim the first two you said, because this is where I asked you what book has made a big difference, but you already mentioned two of them. Is there a third one you want to shout out here?
Mark Greene [54:49]
Oh, gosh. You’ve caught me up because there’s so many great books.
Mario Fachini [54:55]
Just like cars.
Mark Greene [54:58]
I know. I know. It’s really hard. I’ll tell you one.
Mario Fachini [55:00]
I got to mention the Hummer H1 also, that’s the other one that’s framed because that’s a cool car too.
Mark Greene [55:05]
My son gave me this book. You see, it’s a picture there.
Mario Fachini [55:10]
Twelve Rules Of Life – For Life.
Mark Greene [55:14]
Twelve Rules For Life. It’s basically a guidebook on how to behave. Written in a very creative way. My son gave it to me for Christmas. I had referred it to many, many people. The audio book is really good as well. So I would say that’s a great book. You can go and watch hundreds of videos about Jordan Peterson. He’s become a bit of a character that some people don’t like. I think they’ve wrongly tagged him in some ways. If you read the book and just try to get information from it, it’s about how to be a good human being and how to be a better human being. Another book I’ll leave you with – I’ll give you a fourth one. Can I?
Mario Fachini [55:54]
Mark Greene [55:56]
Okay. The Art of Racing in the Rain by Garth Stein. It’s a movie that just came out. Garth is a Pacific Northwesterner like me. He lives up in Seattle. I live in Gig Harbor, which is an hour south. He wrote this book and it’s the most recommended book by all my automotive enthusiasts who come on my show. The Art of Racing in the Rain. Get the audio book. It’s wonderful. And go see the movie. I have not seen the movie yet. I’ve heard it’s pretty good. It’s not just about racing though. It’s about life and the things we’ve talked about here today, values, family values, personality, the kind of human being you are. S there’s four books for it. How’s that?
Mario Fachini [56:30]
That’s great. Thank you so much for sharing that. So you’ve mentioned it before but where would you like people to learn more?
Mark Greene [56:39]
Well, first and foremost, you can go to CarsYeah.com, my website. You can click on the free book button which I signed you up for my blog. Again, my blog, I come out every Tuesday. You can read it in less than a minute. I don’t believe in big long. We don’t have time these days. You also get a weekly email, which is a recap of all those guests and announcements. And I also do – Christmas time, I’m going to be doing some free giveaways here. So you’ll be on the list for a free giveaway. You can also find me on Instagram, @carsyeahpodcast, you can find me on Twitter, you can find me on LinkedIn. You can find me on YouTube. You can find my TV show on MAVTV, which is M-A-V-T-V on the Direct cable network. Or you can stream it on Lucas Oil Racing. And watch me next year for season two of Cars Yeah TV. And hopefully, that other one that I gave you a little teaser for. I’m hoping that we can make that happen too. All it takes is time and money and hard work. Right?
Mario Fachini [57:32]
Well, you definitely have the persistence for it. And you’ve demonstrated that time and time again. So thank you for all the recommendations. Thank you for your Expert Authority insights and for sharing with Expert Authority World. It’s been an absolute pleasure.
Mark Greene [57:44]
Mario, this has been fantastic. A great new experience for me, my friend. Fun to follow you on Facebook. I’m really proud of what you’re doing. Next time, I’ll put a tie on so I can look a little sharper like you and grow some hair. Thank you.
Mario Fachini [57:56]
Well, the pleasure is mine. I appreciate it. Expert Authority World, we have another great episode here. I’ll see you tomorrow Have a great day. And God bless.
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Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EAInterviews.com for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I’ll see you tomorrow.
Learn More About Mark
Mark Greene is the Founder, CEO,Producer and Host of Cars Yeah, a
five-day-a-week podcast and weeklytelevision show. You can enjoy over 1,300interviews on Cars Yeah on his website, or on iTunes, Apple Podcast, Stitcher, iHeartRadio, Google Play, YouTube, Alexa TuneIn, and Spo-
tify. Cars Yeah TV can be found on MAVTV and Lucas Oil Racing TV. Mark is a die-hard automotive enthusiasts and lifelong entrepre-
neur who started his first business at 14 years old when he founded AutoCare, a high-end, European automotive detailing business. Mark
spent 11 years at a San Diego design firm as a Creative Director and Account Executive. He then joined a start-up automotive products
supplier and he spent 20+ years helping build Griot’s Garage; first as the V.P. of Marketing, and Merchandising, and then as the President of the company overseeing their two locations before leaving to create his Cars Yeah brand.
Mark holds a racing license and he raced vintage cars for 12 years, piloting a 1960 Lotus 18 formula junior and a 1967 Lola T290 sports racer, up and down the west coast. He is a big fan of German sports cars and has driven both BMW M3s and Porsche 911 as daily drivers for over 35 years. Two of his current cars are an E46 M3 and a 1987 Porsche Turbo.
The mission behind Cars Yeah is the mantra: Inspiring Automotive EnthusiastsTM. Mark’s main goal is to inspire automotive enthusiasts by interviewing inspiring automotive enthusiasts and sharing their stories of success. Mark is also a keynote and motivational speaker.
Mark’s been married to his wife Jill for 35 years and they has two grown children. Mark and Jill live in Gig Harbor, Washington.
Connect with Mark
- Website | Public Figure/Speaking Site
- Website | Company
- Facebook | Public Figure Page
- Facebook | Company
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