What Expert Authority World™ is saying about the show:
- Love It!by Laura Moreno Cabanillas from India
Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.
- Boost my Amazon sales!by SurvivalDad from United States
I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!
- Great Podcast for Leadersby grice79 from United States
So much great advice from great people. I especially liked the recent episode on upping your presentation game. Very helpful!!
- Interesting and USEFULby Banking On Music from United States
I love being able to use the info provided by your interviewers to make my career more successful!
- Love It!by LauraMore from United States
I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!
- Memorial Dayby Dave4syth from United States
I really enjoyed the Memorial Day episode. It was a sincere and heart felt tribute to our veterans.
- Flawless interview styleby GninraeL14 from United States
Mario makes everyone appear even more interesting to me. Great format and style!
- Come here for valueby Joshua User 202! from Canada
Really appreciated this podcast for the raw, genuine interviews. Love it!
- Crisp and interesting interviewsby Joel Goobich from United States
As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting
- If you are in business, this podcast needs to be on your playlist.by Macstephen1 from United States
Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.
- New Subscriber here and on your YouTube Channelby Angela Brown Oberer from United States
Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!
- Very Professional & Engaging Show!by Mitche Graf from United States
Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!
- Great Contentby Pilar S. from United States
Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.
- Great content!by @Mentally_Strong from United States
I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.
- Professional and Informativeby Bruce at Mindfulness Mode from Canada
Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.
- Great Podcastby Amber Fuhriman from United States
I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!
- Great find!by Reed Stiles from United States
Great message and content. Stumbled upon this due to the cool logo, stayed for the content.
- Great show and great host!by Laurapowers44 from United States
Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!
- Walks the walkby Me15463 from United States
Mario encapsulates everything he talks about on the show. Be sure to tune in to this!
- Honest and authenticby Deano3622 from United Kingdom
Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!
- Walks the walkby Me15463 from United States
Mario encapsulates everything he talks about on the show. Be sure to tune in to the this!
- Great and insightful!by Karty12345 from Australia
I really enjoyed this podcast, so much relevant content. Thank you!
- So much Value..!by Alex Dali Rizo from United States
Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day
- Inspirational Intentional Informationby 10Kforte from United States
This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.
- Wow!by Tyscoaching from Australia
Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!
- Motivation on Tapby AnthonyPGarcia from United States
Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!
- Starting a Movementby JustMe2say from United States
There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!
- Great Podcast For Entrepreneurs!by The Big Game Hunter from United States
Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!
- Mario Truly Care About His Guestsby Podcast Junkies from United States
Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.
- Put your thinking cap on!by Sergeson from United States
This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!
- Relavant for anyone!by HarloB from United States
I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!
- Mario nails it!by Mickiezada from United States
I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!
- Mario is the real dealby jamesnewcomb.io from United States
I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.
- Listening On My Entrepreneurial Journeyby FromLisa2 from United States
I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.
- A Giftby Lisa Vogt from United States
Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!
- This show is ON FIRE!by tibor.mindsethorizon from United States
Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!
- Entrepreneur Must Listenby HWoodwriter from United States
If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.
- What a show!!by CWLuecke from United States
Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!
- Loved it!by Seodrigo from United States
This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!
- Great listenby trinity3712 from United States
Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b
- Great Knowledge!by Jon Vroman FRD from United States
Great show Mario! So much valuable information in one episode!
- Excellent show, very imformative!by Shaolin Soprano from United States
Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!
- Helpful Information!by The Medicare Nation from United States
Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation
- Love Mario’s Attitudeby marisaimon from United States
Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.
- Lots of Great Info!by DarlajPowell from United States
Mario provides lots of great info and advice in this 7 day a week show.
- Great Content!by LanceJohnson_ from United States
Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂
- Important information!by Allmenow from United States
Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!
- Difference-Makerby Unlimited Beliefs from United States
Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!
- Excellent Informationby Stallion golf from United States
Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.
- Motivating and valuable informationby Calvin Javier from United States
Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!
- Good informationby FIRE NATION! from United States
Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better
- Greatnessby MiaSportFanatic from United States
Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.
- Listen to the experts - and thrive!by The Marketing Book Podcast from United States
There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!
- Show is amazing!by JohnnySwim32 from United States
I love learning about mindset and how to master my thoughts. This show provide the tools!
- Great show!by Jefferson_79 from United States
Great information for all businesses.
- Good value!by Audrey purplele from United States
Great information that applies to any business! I really felt he provided value for my time.
- Interesting Topicby Eric Oler from United States
Interesting topic. Great interviews. Keep up the hard work!
- Helpful Advice from Expertsby ichuck2 from United States
Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.
- What a great show!by Christopher List from United States
Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!
- Great!!!by tommye w-c from United States
Great podcast, awesome guests, incredible host!!!
- Fun & informativeby Saoirse Sky from United States
Some people want something fun, others want something informative. This podcast gives you both!
- Great show!by CJThomas6 from United States
Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!
- Great podcastby Rosie81200 from United States
Great podcast! Love hearing about the guests’ journeys and what they learned from them.
- Never Stop Learning!by Terri in Fairhope from United States
Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!
- Amazing!by KatieBrooksIV from United States
If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!
- Wonderful show!by @IV-Heather Tieben from United States
Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!
- You Will Not Be Disappointed!by Composer 1853 from United States
Mario does such a great job of engaging his guests from several different disciplines.
- The hardest working man in Podcastingby EOFire.com from United States
Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas
- Great interviews and guests!by Mel Good Karma from United States
Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!
- Fantasticby Jason A. Duprat from United States
Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.
- Enjoying!by Slordan from United Kingdom
Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!
- Nice variety and interesting topicsby emjgreen from United States
Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.
- Super Marioby jamesnewcomb.io from United States
Mario is the real deal and BRINGS IT to his own podcast and everywhere he interacts in the world. If honesty and vulnerability bother you, please move on to the next podcast.
- Great Content! Great Interviews!by No BS Mompreneur from United States
Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++
- A great addition to build authority and create an impactby Cloris Kylie from United States
A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!
- Filled with motivation and ideasby Thomas O'Grady, PhD from United States
Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.
- spartancvby spartancv from United States
Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.
- This podcast is the bombby Posturedoc from United States
Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.
- Wow - love the video show.by Thehighenergygirl from United States
Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.
- Motivating and Inspiring!by KatyJoyWells from United States
Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!
- What a great show!by Gene_HPLN from United States
Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!
- It's greatby Ian Ryan from United States
Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.
- Love it!by Brendan @ Entrepreneurs&Coffee from United States
I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!
- Amazing!!!!by Lindsey Russo from United States
This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!
- Learned what I didin't even know I neededby Camilla-Jean from United States
Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.
- Fabulous Interviews!by Life&RelationshipCoach from United States
Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne
- A+ Showby Gisele_Oliveira from United States
I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.
- Inspiration, transformation, success stories!by Chabo101 from United States
The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.
- Great interviews!by AlyciaDarby.com PodcastManager from United States
These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!
- Inspiring story of courageby StrongHeart<3 from United States
I love that she found gratitude in her circumstances. lorie is an inspiration
- Powerful!by The Food Heals Podcast from United States
Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!
- Great content!by Blakeob85 from United States
Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!
- Real Actionable Tactics!by MattBMaverick from United States
What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!
- Great Listen!by Real Estate Investor from United States
Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!
- Great interviews!by Matt B 1818 from United States
Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!
- Love itby Duffash from United States
I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!
- Strong, professional, enthusiastic!by pm legs from Canada
If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!
Listen To The Episode
Watch The Episode
Subscribe to EAInterviews
- Martin Scorsese
- Dan J. Lewis
- John Lee Dumas
- Kieran McKeefery
- Donna Miller Brown
- Gerry Anderson
- Carm Capriotto
- Richard Branson
- Bill Gates
3+ Expert Authority Insights™ To Apply Now
- You can only get better at something if you know how it works.
- In the words of Luke Skywalker, it’s not going to go the way you think.
- The way that you pitch yourself is the way that you’re remembered. The way that you’re remembered is the way that you are branded.
- For anyone that’s managing multiple projects, make sure that you’ve got the support. Whoever is customer-facing, make sure that they are agnostic to everything.
- Pivot is you’ve got one foot on the floor then you change direction slightly, but you still got one foot anchored.
Wheel of Whatever™
[35:29] What do you think they’re doing with the data? So you really think it’s private and no one’s ever heard of anything but Amazon?
What You’ll Learn In This Episode
**Click the time stamp to jump directly to that point in the episode.**
[1:02] We thank our sponsor, Acorns
[1:53] How Mark started
- Mark got into podcasting through DC Comics
- People started asking Mark for advice about business
- When Mark was into podcasts, he created Podcast Websites
[6:09] Mark’s podcasting
- Make podcasting products
- Make technology for podcasters
- Not an online entrepreneur
[6:09] Monetizing in podcasts
- Much of it is a fallacy
- Podcasting is not an easy way to make money
- Producing content all of the time is not business
[6:09] Mark’s tips
- Podcasting is entertainment
- Add value to the podcast
- If you’re not doing anything different, you ain’t gonna fly
- If you’re going to be the business podcaster that intends to monetize the show, you better be really clear on how you’re going to do that
[16:14] Why shows on Patreon are doing well
- It is the most natural link between a podcast that people believe in and people taking action to support
- Produce less content but it’s better quality
[18:24] Mark’s businesses
- Podcast Websites
WordPress, personal branded site for podcasters
- Rebel Base Media
localized and regionalized consulting for brands in podcasting
- Podcast Success Academy
membership that teaches all the growth skills for podcasting
- Podcast studios in the UK
[24:01] For anyone that’s managing multiple projects, make sure that you’ve got the support. Whoever is customer-facing, make sure that they are agnostic to everything.
[25:48] Mark as a leader
- Let’s all just mix
- Let’s just be friends
- Let’s learn
- Let’s listen
- Let’s help
[28:07] Mark’s success story
- Carm Capriotto from Remarkable Results took a chance with Podcast Websites
- He didn’t have a business plan
- He is now the only major podcast network in the industry
[32:52] Mark’s advice for newbie podcasters
- Make sure you have a decent structure to it and you’re not just rambling along
- You’ve got to produce something of high quality
- Pick one focus and stick to it and be good at it
- Lean more into yourself
- All those trades that everyone says you have, double them
- Figure out those little nuances of your personality
- Don’t be afraid to change things up
[34:54] Everyone’s pivoted all the time
- Pivot is you’ve got one foot on the floor then you change direction slightly, but you still got one foot anchored
- Tweak and optimize
- Making things continually better
- Don’t be afraid of changing things
[36:29] Video podcasting
- It’s got its place
- If it works for you, crack on
[37:25] Wheel of Whatever
- What’s your favorite conspiracy theory and why?
- Because it’s interesting. There’s so many moving parts with it.
[39:48] Time out to thank sponsor, Acorns
[41:19] Imperfect Action Round
- The fastest path to the cash is sell something that people want
- The biggest problem prospects are making is trying to be entrepreneurs
- The best way to maximize customer lifetime value is be an actual person and just talk them like an actual person
[41:41] Only Richard Branson is an entrepreneur
- Richard Branson has proven that he can scale business
- Everyone else is a small business owner
- And if you want to be an entrepreneur, prove you can keep doing it
- Doing the same thing over and over and over every single day does not make an entrepreneur. That makes a small business person
[45:30] Thanks to our Sponsor, Business Book Checklist
[45:45] Let’s take a moment to thank our sponsor, Acorns
EA Interviews Episode 142. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.
Mario Fachini [0:14]
I have a message. Do you have a business? Do you have people that you want to impact? Do you have people that you want to influence? How do you get out and get that message out there? I like to recommend podcasting because ever since I started it’s been a great time. A lot of people have been helped. A lot of people have been saying a lot of good things. But I didn’t get there on my own. And that’s why I’m super excited to have Mark Asquith here from Sheffield, United Kingdom, CEO of Rebel Base Media. And he’s like all things podcasting. If you’re looking for a website, if you’re looking for hosting. He’s even going to reveal something to me that he hasn’t really talked about in other settings that I’ve heard. And I’m going to bring them up right after we thank our sponsor.
SPONSOR Acorns [1:02]
How would you like to grow your wealth easier than you think with the change you probably don’t notice anyhow automatically? That’s why I started the compounding interest snowball investing with Acorns and advise you do too. Get started simply and easily today at EAInterviews.com/Acorns.
Mario Fachini [1:21]
Here he is, ladies and gentlemen, Mr. Mark Asquith. Mark, how are you doing today?
Mark Asquith [1:26]
I’m very good. Thank you, Mario. How are you?
Mario Fachini [1:28]
I am feeling great. And I’m super excited to have you here. I know you’ve done TEDx talks. You’re the CEO of Rebel Based Media. And you have helped so many people, I don’t even know the number. But like I was saying before we went live, every time I see something online, it’s just good words about what you’re doing with your companies. How did you get into it and why do you have such a passion for it?
Mark Asquith [1:53]
I appreciate that. Thanks, Man. So I mean, podcasting is – I’m kind of one of those weird people that, like, gets a bit obsessed with things. You know, I’m a big Star Wars geek. I’ve got a Star Wars podcast. I’m a DC Comics geek. And when I get into something, I want to learn everything about it. But not not everything about it on a superficial perspective. I want to learn how it works. Because my logic is that, you can only get better at something if you know how it works. So if it breaks, you can’t fix it unless you know the inner workings of something. So that was the case when I was kind of getting into podcasting years ago. And I got into it through DC Comics, weirdly. So I’ve got a really storied career behind me. I’ve worked for the Air Force. I’ve worked for Navies. I’ve worked for banks. I’ve worked for all sorts of different people and done so many random things. But for about 12 years before I was in podcasting, I used to own a design brand and digital agency. So anyone that knows me will know that I’m very design lead. I’m very much about how things work, the experience, and, obviously, how things look, how they function, and just what they deliver to people. So I was kind of in this agency setting. I built a design and it worked with Adobe and Bosch, and we did work for Fortune magazine covers. And you know, if you open up some Adobe products today, you’ll see some of our work on the Splash screens. So that was kind of you know – I was doing this. And then, really randomly, I started to blog about DC Comics. You can’t quite see it, it’s just off camera. But it’s a big display case of DC Comics stuff. And then my cohost, [unintelligible] [00:03:35], I could have blogged him. My co-founder of the blogs [unintelligible] [00:03:38] shots that I had, which is now sadly defunct, we do Star Wars stuff now. But he said to me, “We should get into podcasting.” And I said, “That’s ridiculous. Why would you want to get into podcasting? It’s not 2005. I’m not going to sit in my pants in my basement talking about lose. Like, I’m just not going to do that. This is ridiculous. Why would I want to do like this?” And he made me do it. You never get into podcasting. We recorded at first then a podcast. And I think it may be still online somewhere. And it was terrible. Like, I was terrible. The sound was terrible. I was using some dodgy old blue Snowball mic. But I got hooked. Like I saw the downloads. Like, two people had downloaded it. I was thinking, “This is ridiculous. I can talk about what I want, and someone’s going to listen to it. That’s exactly – like, that’s me. I’m up for that.” So then I started – people started asking me lots of business questions. You know, we come from a very little town in the north of England. And as you said, I’m fortunate enough to have done TEDx talks and educated at Harvard on podcasting. I’ve traveled a heck of a lot. And that’s not typical for someone from this town. So people in the town and the local city started asking me for advice about business. Like, “How have you done all that stuff?” So I thought, well, I’ll do my own podcast on that kind of stuff. And then realized that was in this mix of just a bazillion other business podcasts out there. You know, I’m just going to kind of podcast. And I just thought, “Let’s just see where this goes.” And that’s how I got into it years and years and years ago. But the second I got into it, we created our first product in podcasting, which was the Podcast Websites product, which is one of our brands today. So I’d been podcasting for, like, 20 minutes. And then by the time I’d been podcasting 20 minutes, I already have a business in podcasting, which is just weird. But it’s just typical of our work. You know, I see some problems and decide to try and fix them. So that’s how I got into it. A really, really kind of quick version of it. It was through DC Comics, which I know is wild and bizarre.
Mario Fachini [5:41]
Well, you’re joking around about it. But why do you think more people don’t get into the business of podcasting? They’re just doing it just to do it. Because you’re joking about it. And I think it’s impressive what you’ve done. But I also know that – I’m new to this. But would you say it’s one to two out of five, maybe three to four out of ten, actually do end up monetizing it or actually even care?
Mark Asquith [6:09]
Sorry. [Unintelligible] [00:06:10]. It’s more like one out of 1000. I think, what we’ve got to understand, so let’s be clear on, I don’t make money. I mean I make money from my podcast. And you know, I’ve got sponsors on my show. But they’re just people that are leaving. My show is not my revenue. And I would not like it to be. My show now is called The Podcast Accelerator. It’s three times a week, seven minutes, eight minutes apart. I teach people bits of podcasting works. My business of podcasting is I make podcasting products. You know, I make technology for podcasters. So I’m not an online entrepreneur. None of that interests me. I make tech products. I’m a tech founder. That’s what I do. I’m a tech guy. But I love podcasting. So it’s kind of nice that I can make tech products in podcasting. So I love it. The business of podcasting that you’re alluding to there is the monetization side of it. And honestly, this is not going to good. This is not going to be well received. Much of it is a fallacy. Much of it is – it’s simply not an easy way to make money. And a lot of people believe to come into podcasting thinking they can make money from podcasting, and they can’t. Because all they’re doing is they’re content producers. They produce content all of the time, all of the time, all of the time, all of the time. That’s not business. That’s content. That’s content production. You know, Martin Scorsese, he’s a director and a filmmaker. The studios do the business stuff. That’s the distinction. And I think it’s a huge challenge. And we see so many people coming through, certainly with the old podcast websites rather, not now really with Captivate. But with podcasts websites, we’d see people come through that had so much gusto and talent but just thought they could make money within three months of starting a podcast and getting a sponsor and do all that kind of good stuff. But I’ve got the data. Like, I have the data. I run a podcasting hosting company. I have the data. The percentages are low, man. And the reason the percentage is low is that people don’t realize how hard it is. How hard it is. You got to increase your downloads. You’ve got to make sure that that person is getting return on investment. None of this is easy stuff. And if all you want to do is create the content, it’s all right to create a podcast for what it was initially kind of invented to do, which is to entertain people. Podcasting is entertainment. It’s not adding value. It’s not business. It’s not content marketing. Like, if you aren’t entertaining, you’re will die a death. So this is the thing, become a little bit overcooked, you know, the business space in podcasting. You have to be entertaining. There are a lot of people. I talked to a lot of podcasters. And I’ll say to them, “Right. Tell me about your podcast. Like, why is it so good? Why should I listen?” And they said, “Well, I add value to my listeners.” And I think, “What is the point in that?” That is a crazy thing to say. Because by turning the mic on and publishing it, you better hope that you’re adding value. That is the baseline. That’s the baseline. So that’s like a plumber turning up to me and I’m like, “Tell me why you should do the job.” “Well, it’s because I can do the plumbing.” That’s the baseline. And if you can’t do the plumbing, but what else can you do?
Mario Fachini [9:52]
Like, congratulations on being qualified for what your business is.
Mark Asquith [9:57]
Exactly. And that’s the problem. Certainly, with the business of podcasting is that so many people spin up so many shows that are not doing anything fresh. And there are nearly 900,000 podcasts out there, I think that’s probably going to — well, probably hit 900K over the next five to six weeks. My good friend, Dan J. Lewis has got the data on that. But you know, 900,000 podcasts, that’s a drop in the ocean when you consider how many blogs are out. But what you got to remember with that is that, not as many people know how to access podcasters or know how to access blogs and content. And so if you’re not doing anything different, if you’re not entertaining, if you’re not making someone laugh, cry, feel angry, feel happy, feel elated, learn something, you ain’t gonna fly. You’ll get a plateau of listeners and then you’re going to find it really hard. I mean, I could go on about this all day, man. But you’re going to find it really tough. If you’re going to be the business podcaster that intends to monetize the show, you better be really clear on how you’re going to do that. And it’s not as easy as its portrayed. It’s not. I’m afraid to say it’s really not.
Mario Fachini [11:09]
Well, one, I appreciate the honesty. I’m not looking for – I’m not trying to slant it any which way. I really thought it was one to two out of five, whatever, you know. But when you’re saying it’s one out of 1000, I was just shocked. Because it seems like a fair amount of people just kind of kick it with the stick. We’ll see what happens kind of thing. Like, the mentality, “I’m just going to start a show on whatever for whatever reason. And if something happens, cool.” I’m like, it’s like getting in your car going, “Well, I’ll just start driving to somewhere and we’ll see where I end up. Hopefully, it’s somewhere good.”
Mark Asquith [11:44]
Well, actually, just to jump in on that one, I actually think that stands a better chance. The most well planned business podcasts.
Mario Fachini [11:52]
Oh, do dive deeper with this. Because like I said, I’m new. I’m open to this. And I just – I was asking because I don’t know. And obviously, you have the experience with it. But just from what I’ve seen in the short time since I started, even though it’s 100 plus episodes ago, it’s just fascinating to me. So why do you think that would stand a better chance?
Mark Asquith [12:16]
And I’m saying that in a flippant-ish way to kind of open people’s eyes a little bit. And what I mean by that is, there’s nothing wrong with jumping in the car, not knowing where you’re going, if you love driving the car. There’s nothing wrong with that. And the thing about that is that you’re doing it for the enjoyment of it. If someone comes along, and they said, “You know what? Actually, did you know there was a really cool steakhouse down there.” That you never found had you not come down this street and just happened upon this thing. An opportunity presents itself that you didn’t expect. And it becomes a new favorite thing. That’s a very random example. But I’ve seen the same thing happen time and time and time again in podcasting, where someone starts a crazy little show and it goes crazy. It goes nuts. Because they’re not trying to monetize it. They’re not trying to sell the pre-roll and fix their own price of sponsorship early on because they don’t know what they’re selling. Okay, you can come up with a business plan for the podcast. That’s easy. Lay it flat. Let’s do a business plan for a podcast right now. Come up with a format, have a few segments to it, name them something quite cool, have some transitions that you edited thrills in, and then we’re going to sell a couple of different spots, and we’re just going to find the right kind of sponsors. And that’s the business plan. That’s it. Like, I could sell that coaching model to a bazillion people right now and the payment 997 bucks down from 17 grand. And they’d pay me that today for that. I’ll just have to embellish it a little bit more. But that’s the basics of it. The other option is you monetize it on the back end. Create your online courses, do whatever the heck you want to do, or do listen to support via Patreon. The thing is your sponsors need to see something. Why? What are they sponsoring? They’re sponsoring your download numbers. But the problem is download numbers are transient. What happens if my internet goes down and I can’t publish something? What happens if I have Christmas off? Well, you can’t have Christmas off because you got a sponsor that’s expecting download numbers. So you can’t have time off. So you make yourself this prison. This podcasting prison. So when you start to sell downloads, that’s when it becomes a problem. And that’s why the shows that are akin to jumping in the car and kind of naturally just progressing along, the fun thing with that is that the people that – you’ve seen Rocky. We’ve all seen Rocky. Great film. Those kids chasing him believe in him. They believe in him entirely. They didn’t know that he was going to be running through the streets. He didn’t know he was going to accrue all these funds as he was going on these most recent run for his fight with Apollo. It just happened. It’s a natural coincidence. And if he has a week off, if you don’t podcast for a week, those fans are still coming back every single time. So the point I’m trying to get to with this is, that those serendipitous shows, those shows that I’ve done for love, they find a little bit of magic early on. Now, when they find the magic, the sensibility that is required to monetize that is the clear common sense to recognize that there’s some magic happening to identify what that magic is, and to do something with it. But if you treat a business like a – sorry – a podcast like a business with a business plan, which is fine. Cool. Go for that. People see straight through it. And they’re not going to believe in it. All they’re going to do is they’re going to consume. And here’s the thing, here’s the kicker with this. You got to remember that everyone that is doing this business podcast is talking to the same 200 people. Because podcasting is now a PR outlet. So if you if you are an author, better get on some podcasts. Wrong. You’re not coming to mind. I’m not interested in your book. And the reason for that is that my listeners are not chasing that person. They want to listen to that person. You don’t want to listen to him on all of the other shows.
Mark Asquith [16:12]
They might even have their own.
Mark Asquith [16:14]
Well, in that point [unintelligible] [00:16:18] of the books, they’re coming for you, Mario. They’re coming for the host. They’re coming to follow you. So what can you do to get more of you into your show? Because that’s where the magic is. That’s, absolutely, what we’re talking here, man. And people are tuning in to listen to you talk to me. So this is always very interesting for me. Look at the shows that do well on Patreon. Because that’s the most natural link between a podcast that people believe in and people taking action to support. There’s no more natural link. The downloads don’t matter to these people that are making 5K, 10K, 15K a month on Patreon. It does not matter. It could get ten downloads. But as long as those ten people are still believing in that show and contributing via Patreon, it’s fine. So the KPI is that the business indicators become different. We stop selling downloads. We get off the hamster wheel. We produce less content but it’s better quality. We can market it better. Get more from it. And guess what? We can have a week off. So I know that’s a long rant. I could do an-hour-and-a-half talk on this. Well, I’m glad you
Mario Fachini [17:30]
Well, I’m glad you can be. Because, clearly, you’re passionate about it and you have people’s best interests at heart. And that’s one of the reasons I even invited you on the show. Because there’s a ton of successful people out there. And that’s what I’ve realized. I get requests all the time. I want to be on your show. But I’m always looking for people that actually care about people and get results. And I know you have and I know that’s what you’re about. So that’s why I’m staying a little bit quiet going – you know, I want to learn just as much as everyone else. And you’re sharing some really good things. But I do want to ask you about – let’s dive deeper with your companies. What are they? How are you helping? And then I’ll ask you about the people. Like, tell us a little bit more for the people who don’t know about your companies. And if you could, for me, elaborate and productivity.
Mark Asquith [18:18]
So where to start?
Mario Fachini [18:22]
Podcasts Websites. Go there.
Mark Asquith [18:24]
Yeah. That’s a good – so we can go back to the beginning. So end of 2014 that’s when I launched my first show, in September international podcast in 2014. And like I said, I had a digital agency at the time. So it was very simple for me to sign up with a hosting company and kind of link it to my website. Even for me, I was still very confused about, “Okay. How do I link all this stuff together? Wait a minute. I want a scalable site because I know as an agency guy that WordPress is the best. Mapping out memberships on an e-commerce and do my own about page and my forms and my pop ups for the lead magnets,” and all that kind of goes stuff that we see online. How the heck does someone that doesn’t know how to do this and just gets into podcasting, how do they do this? And this is back before a lot of the – this is back before a lot of the newer tools, like Captivate, making some of this a lot easier. So we create a podcast website and we did a joint venture kind of, it wasn’t really a joint venture as such. It was more of a kind of enhanced partnership with John, as you know, from EOFire. A good friend here and he had great friends. And a lot of time and respect for them. We worked together for up until probably August or July this year on Podcasts Websites. And he’s building out this WordPress platform for podcasters. And that was the first business that we had. But we always have this strategy in mind of, actually, there are other things that we can do. As often you see in industries, they are starting to do well, like podcasting is now. We didn’t want to be the people that came and saw the money, created a product and after four months decided, actually, we got this a little bit wrong. And kind of, you know – we wanted to do the time. So we spent three or four years working on Podcast Websites. We built some amazing friendships, helped thousands of podcasters to launch, and build this amazing WordPress, personal branded site around their podcast. All the while we were designing a slightly different business structure. So Podcast Websites is the managed WordPress platform for podcasters. It’s the world’s number one. There’s no one else that does it. And no one else that certainly doesn’t do it like we do it. Then we created Rebel Base Media, which is a huge Star Wars reference. And we were essentially – Rebel Base Media Is a group company. So Kieran and I own Rebel Base Media, which in turn Rebel Base Media provides localized, regionalized consulting for brands in podcasting. And we’ve got a couple of podcast studios in the UK as well. So that’s like the face-to-face kind of touchy feel. If your brand wants a show, let’s come and design and open. And James, leads that and does all that. And then we’ve got Captivate.fm, which is the world’s only growth-oriented podcast, which Kieran and I single handedly – dual handedly? – he and I have built this over the last year. [Unintelligible] [00:21:16] ]. And that’s a hosting company. So you know, instead of seeing our Blu-ray somewhere else, you know, it comes somewhere a little bit more modern, hosts multiple shows, that’s what Captivate.fm is. And we’ve got the Podcast Success Academy, which is a membership that teaches all the growth skills for podcasting. Basically, all the stuff that I ranted about, like, in courses. And then the last one, as you as you rightly mentioned, is Poductivity. So it’s Poductivity without the R, which is kind of cute. I cannot say too much about it because it’s still a little bit stealth. But our Poductivity –
Mario Fachini [21:54]
Sure you can. It’s just us.
Mark Asquith [21:56]
Oh no, it’s just us. Well see, is it just you and me as it’s just us. So we’ve got for each of our businesses, Kieran and I, we’re West Canada Strategic Leads as the whole group. But each business has got its own product lead and its own team. And the Poductivity team, led by a guy called Eddie. He was wonderful. I’ve known him for years. We’re building interaction technologies. But it’s not – in the words of Luke Skywalker, it’s not going to go the way you think. So we’ve got a lot of interesting announcements coming up over the next, I would say, three to six months. We announced a podcast movement in 2018. Then being completely straight with you, we got hit with some legal paperwork from a certain brand that said, “You can’t use the word pod.” And we were like, “Well, yes, we can.” So we –
Mario Fachini [22:47]
You can’t use the word what?
Mark Asquith [22:49]
Pod, P-O-D. “You can’t use the word pod in your brand and trademark.” “Okay. Well, we can.” So we had a bit of a chat through with those guys. And we got that all squared off in the UK. So that’s all good. So we spent 2019 really quietly doing what we did with Captivate the year before, which was very quietly designing some of the infrastructure behind the scenes, lining up some of our advisors, lining up some of our partnerships, lining up certain things. 2020, we start to see some announcements, actually, over the next few weeks. Very slowly getting ready to roll that one out. So we’re going to essentially do what we did with Captivate, which is stealthily build something, tease people out with what it is, and then launch it with a bum, which is what we did with Captivate. And that’s going crazy. So Poductivity, I’m excited about that. Captivate and Poductivity, they’re my two babies. I worked with Kieran on Captivate, we’re kind of product leads on that. And as myself and Ed, lead of Poductivity. And then we’ve got Sam and James in the Podcast Websites’ team doing their thing as well. So it’s good, man. It’s a lot of work. But it’s – you know, it’s what we’re there for.
Mario Fachini [23:59]
Anything worth doing is.
Mark Asquith [24:01]
It is. And I was talking to Sam about this. So unfortunately, after to work – with my girlfriend, Sam, it was fantastic. She keeps me on track and calls out a lot of my BS, which not many people do. Because as you can tell, I talk a lot. And to get a word in edgewise is difficult. So she keeps me on track. And we were talking about this last week and we just said that, “A lot of people look at what we do is Rebel Base.” So she said, “Wow. You’re doing a lot. You should focus on one thing.” And I always say, “Well, I understand that.” But ultimately, we are focused on one thing. And nice further in podcasting. It just so happens that, you know, the mistake that we could make is to believe that I, myself, and Kieran, and just a small team could work on every product. And we’ve been very strategic and smart that each product is a separate business, a separate legal entity, we have a separate board, and it’s got a separate set team members, and options pools. And it’s got a separate set of everything. With one exception, which I think is the key to all of it, which is that the customer experience team is agnostic across all of the brands. So they understand every brand, how it talks, how it works together, how it works individually. So that if you came in, Mario, to Captivate, we could talk [unintelligible] [00:25:17] on Podcast Websites or Poductivity or the Academy in our studio as anything else. That’s the key thing. You know, for anyone that’s managing multiple projects, make sure that you’ve got the support. Whoever is customer facing, make sure that they are agnostic to everything. That’s vital. That’s a huge thing to learn.
Mario Fachini [25:39]
That is impressive because you have boards and everything is segregated out. But you still have it gelled together it sounds like.
Mark Asquith [25:48]
Yeah. And it’s a story. You know the old Donna Miller Brown story idea. We tell a story. Rebel Base Media is a podcast tech company. We build various pieces of technology. And if you want to know our productivity work, you can talk to me or you can actually talk to Ed. Podcast Websites, go and and talk to Lester. You know, you want to talk to Captivate, talk to me or Kieran. Or the Academy with James and Sam and Allegra. And it is about fostering a community of people internally and externally. He believed [unintelligible] [00:26:18]. He had the halo effect of things. It wouldn’t work without having put the time in on Podcast Websites. Had we been arrogant and throwing our hat in and saying, “We’re number one. We can do everything. And we’re going to reinvent hosts and we’re going to do this.” People wouldn’t have believed it. But they saw how we handle things. They saw that we’re very fair. They saw that anyone, honestly, ultimately, I might be the CEO of it but I’m doing support. I’m listening. I’m learning. I’m at the conferences. I’m doing the top. But I’m also – like, you’ll never see me do a talk and then not be on the booth. Like I will have – three days – I mean, as you’ve seen, we’ve been together at the conferences. I’m at the booth 24/7. I’m not one of those guys that will speak and then I’ll disappear off to some exclusive lunch for the the elites. Forget all that. People are people. Let’s all just mix. Let’s just be friends. Let’s learn. Let’s listen. Let’s help. And I think that is vital because, remember, the way that you pitch yourself is the way that you’re remembered. The way that you’re remembered is the way that you are branded. And that is, I think, absolutely vital. So yeah, you got to learn from that. You’ve got to tread the carpet now every single day.
Mario Fachini [27:29]
There is a very good Expert Authority insight. That was good.
Mark Asquith [27:34]
Mario Fachini [27:35]
And without a doubt it shines through with everything you’re doing. And I realized that from day one, even before we met in person and everything, I’m very excited for you for what you’ve done and what you’ve got coming up. I want to ask you with all the people you’ve helped, who would you say – maybe you can name a couple. We’ll talk about success stories. What’s one or two of your favorite success stories of someone go, “I started off with nothing. I used your stuff.” And now, you know, their show just blew up.
Mark Asquith [28:07]
I think there’s a couple of great examples. We’ve got a few of them. And we’re fortunate enough with Captivate to get people moving into us as well. So people like the Gerry Anderson Network. And it’s great because I’ve got a free Thunderbirds t-shirt. It’s amazing. So those kind of people that use the tools who are already doing well, but then excelled even further when they’ve got a little bit more support. But – excuse me – I think, probably an example of someone who started from scratch with us. He’s a guy called Carm Capriotto from Remarkable Results. And he took a chance on Podcast Websites on February the 12th, 2015, which is when we had our launch webinar with John. And it was very much. Look, if enough people sign up to make this viable, we will make it. And that was it. That’s the way we run it. And Carm signed up. And since then -you know, he didn’t have a business plan. He was a guy that retired from the automotive aftermarket. He was just like, “You know what? I’m going to do it. Sure. And I want to just educate this market and I’m going to use podcasts to do it.” He is now the number one podcast network, the only major podcast network in the industry. He, obviously, just crushes it financially. And I mean, that’s kind of a heck of a lot. And he’s a great friend. And he is just so impressive because what he does is he gets in the car and he just drives. And what he does is, he realizes, “Well, that’s a nice place to stop. But these are the ten places I don’t need to come back here.” And the fun thing about it is that he takes hold of it. He grasps it. And he takes a business plan. And he turns it into a business based on what is working. And he will act. Just what he has done and the way that he does it is so impressive. I’d actually likened him to what you’re doing, if I’m honest with you, Mario. And that’s not just because we’re talking now. He produces things in a very similar way to what you’re doing. It’s very well produced, very conscientious, very well-articulated just like you are with this show and everything that you do. You’re on a parallel with what Tom is doing. And you know, he saw the long term for this. He was doing it. I think he started early 2015. And he’s just crushing it, man. He’s a keynote speaker. He’s been asked to do things all over the country. And he’s just – yeah. Carm Capriotto, so go and check out RemarkableResults.biz. Go and check out all of his shows in the podcast. I think you’ll be impressed.
Mario Fachini [30:47]
Well, I was just about to. First off, thanks for the compliments. I appreciate that. And also, I was going to ask you, could you name the network again. But I’m glad you did. I definitely do want to check it out.
Mark Asquith [30:58]
I think he’s launching something new, Remarkable Results Radio is the show. But if you do a Carm – you know the hilarity with this. He won’t mind me sharing this. He’s in the automotive industry and I kid you not, his first name is Carman. It’s spelt Car-man [unintelligible] [00:31:16] for anything.
Mario Fachini [31:22]
Let me pause you right there. Let me – let me pause you right there. Can you go back where you said, “I kid you not, he’s in the automotive.”
Mark Asquith [31:32]
Yeah. I kid you not, he’s in the automotive aftermarket trade. And he’s name is Carman, spelt Car-man. And he’s just the perfect name. And so if you search for Carman Capriotto or Carm Capriotto in your podcast app, you’re going to find all of his shows. But I’m fairly sure he’s got something fancy coming as well.
Mario Fachini [31:52]
Where’s he from?
Mark Asquith [31:54]
He’s from New York State.
Mario Fachini [31:57]
Mark Asquith [31:58]
Yeah. He’s from New York.
Mario Fachini [32:00]
I’ll definitely have to check that out. I mean, if you’re going to talk about one thing here in Detroit Rock City, it’s a automotive.
Mark Asquith [32:07]
Oh, he’s been there a lot, man. And I’m trying to get him down to Podfest, you know. But I think he’s speaking at an event that weekend, which is a shame. But I was trying to get him down to Podfest. And I think we’ll announce it live – dum, dum, dum -I think we’re going to do a meet up down there. A bit of a world of [unintelligible] [00:32:23]. So if you’re down there, come along, man. You’ve just got the first invite to our meet up – our event at Podfest.
Mario Fachini [32:32]
Well, I appreciate that. That sounds like a lot of fun. And I’ll definitely be there. I’m actually speaking this year.
Mark Asquith [32:37]
Yes. Congrats, dude.
Mario Fachini [32:39]
Thank you. I’m excited about that. So if you were to ask – if someone were to ask you, “I’m thinking about starting a show. What do you think I should do?” What would you tell them?
Mark Asquith [32:52]
I think just make sure you’ve got a structure to it. Make sure you’ve got a decent structure to it and you’re not just rambling along. You know, you’ve got to produce something of high quality, that’s entertaining, that’s valuable, that’s funny, that’s emotive, that’s educational. You know, pick one and stick to it and be good at it. But it would just truly be lean more into yourself. If you’re starting, sure, everyone else is going to say, “Just do it. Just press the button.” That’s easy advice. That’s cool. That’s fine. Yes, do that. But lead into yourself more. All those trades that everyone says you have, double them. Because then it will really come across on your audio. Then it’s really going to come across how you are. It’s like karaoke. You feel like you’re going all out on karaoke. But to everyone else, you’re just kind of showing in there. When you feel you’re giving, like, 500 percent and your hair is all over and you’re going crazy on karaoke, you’re really pushing it to like 10X levels. It’s only then that people can see that you’re putting something into it. The same to be said for podcasting and your personality. Figure out those little nuances of your personality, the bits that people really, really feel make you you. And really lean into them and expand on them, and let them breathe ,and let them come about. and then don’t be afraid to change things up. You know, if you do a format and you do five episodes, and you’re bored of it, change it. It’s a podcast. Not the end if the world, everyone is still alive. Change it. This is your medium. No one’s regulating it yet.
Mario Fachini [34:25]
That is more great expert Authority insight. Because there’s someone I was talking to, a dear friend of mine, last night. And I’m going to make sure she sees this. Because there are so many people that, I think, just second guess themself with too many things instead of, like you’re saying, put some time into it and just go for it. You obviously have no problem if someone wants to do a pivot.
Mark Asquith [34:54]
No. I mean, everyone’s pivoted all the time. You know, if your show is 60 minutes long and then one day it’s 53 minutes long. Oh, guess what? That’s a pivot. People have freaked out of this pivot word because it’s a cool startup word. You know, it’s who cares? Pivot is you’ve got one foot on the floor then you change direction slightly, but you still got one foot anchored. That’s, the thing. Nothing is ever final when it comes to this sort. You just tweak and optimize and tweak and optimize, tweak and optimize, tweak and optimize. Because that’s the game that we’re in, is making things continually better. Now you’ll geek out, you’ve got a Heil LPR 40. You know, next time you might end up with a Shure SM7B. You might end up with an ATR2100. Either way, you’re going to iterate, you’re going to change. you’re going to tweak, you’re going to change your tie, you’re going to change your vest, you’re going to change. We’re just iterating every time, every time. People get stuck because they’re like, “Wait a second. So I’m going to ask 15 questions and it’s got to be 32 minutes long. And I’ve got to have a 90 second promo. Exactly two-minutes-30.” Forget all of that. Just do what’s natural. You know, everyone always asks. This is a great example, “What is an ideal length for a podcast episode?” Just keep talking until you sound boring. That is it. [Unintelligible] [00:36:20] then quit. Stop. Put a pin on it. So yeah, don’t be afraid of changing things. People get scared so much about that.
Mario Fachini [36:29]
That is awesome. I have just a couple more questions before we thank our sponsor. And one of them – I’m a little bit on the fence about. I got to be honest because we’re having a great conversation. And I got to ask it though because it’s what I’ve based my show off of. What do you think of video podcasting?
Mark Asquith [36:48]
It depends on whether we’re talking genuine video podcasting, as in uploading a video to a media host and only consuming that in a podcast app. But I don’t think that’s what we’re talking about. I think we’re talking about sticking it on YouTube and repurpose it out to different places. It’s all right. It’s got its place. You just got to ask yourself, what’s the point of me listening to your podcast if I’m watching it? But on the flip side of that, if I don’t know about podcasting, I’m seeing you on Facebook or YouTube, it’s more exposure. So there’s arguments either way on that one. I think crack on it. If it works for you, crack on.
Mario Fachini [37:25]
All right. So we’re still 50-50 I didn’t know if you were one way or the other. But I appreciate the honesty as always. Now, this is what I call the wheel of whatever. Do you want to see it?
Mark Asquith [37:42]
Well, I’ll just dive in. Is the option to see or to just dive in?
Mario Fachini [37:48]
Well, no. We’re going to dive in. But you know what? I like you, we’re going to bring it on here. What do you think about that?
Mark Asquith [37:56]
Oh, yeah. Go on. I like this.
Mario Fachini [37:59]
All right. So I have been teasing everyone about this for, probably, 50, 60 episodes. And I was like, I should get a wheel where I can literally spin it and it will have questions on it.
Mark Asquith [38:14]
Okay. I like this.
Mario Fachini [38:15]
I’ve kept it under wraps because this is not black and yellow. We’re in the process of – you know, we’re making another iteration on the show, if you will. So let’s just pretend there’s questions on it. And oh, we just landed on one right here. It has nothing to do with podcasting or business. But what’s your favorite conspiracy theory?
Mark Asquith [38:37]
Oh, JFK, easily.
Mario Fachini [38:39]
Why is that?
Mark Asquith [38:40]
I just find it interesting. There’s so many moving parts with it. And it happened at such a pivotal time in history with the Cuban Missile Crisis just around the corner. And it just intrigues me that something of that magnitude could be carried out by a lone gunman. Yeah, I mean, there’s just so many moving parts to it. I think it’s very interesting.
Mario Fachini [39:03]
So what do you think is the real story?
Mark Asquith [39:06]
Honestly, I think it probably is an inside job but it was CIA job. I feel like some of the facts that you see, some of the kind of connections that Oswald had. And I just feel like somewhere down the wire, he was being manipulated somewhere by someone that was getting paid by the government. That’s what I reckon.
Mario Fachini [39:32]
All right. I appreciate the honesty. You’re big on the honesty. You’re not holding back on anything.
Mark Asquith [39:36]
Nah. Nah. Just straight out with it.
Mario Fachini [39:39]
All right. Well, I very much appreciate it. I know Expert Authority World does too. We’re going to thank our sponsor and we’re going to come back for the Imperfect Action Round.
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Mario Fachini [41:02]
All right. We are back with the Imperfect Action Round. Mark, are you ready to take imperfect action?
Mark Asquith [41:09]
Let’s do this.
Mark Asquith [41:10]
So this is 60 second rapid fire responses. And the first question is, what is the fastest path to the cash?
Mark Asquith [41:19]
The fastest path to the cash is sell something that people want.
Mario Fachini [41:24]
Great answer. Keep it simple. Number two, what is the biggest problem you see your prospects making and the fastest way they can fix it?
Mark Asquith [41:32]
Trying to be entrepreneurs. Only Richard Branson is an entrepreneur.
Mario Fachini [41:36]
Okay. I’m going to expand on this past 60 seconds. Why do you say that?
Mark Asquith [41:41]
Everyone else is a small business owner, man. That’s it. Richard Branson has proven that he can scale business. And there’s Bill Gates and, you know, everyone else, [unintelligible] [00:41:51]. But if you scale a business to, like, 10K a year or 100K a year or $2 million a year, you’re not an entrepreneur. You’re a small business owner. Let’s be absolutely clear. Five million dollar turnover a year is a small business. Like, don’t chase the tag, chase the actual money and the profits and the ability to create a product that people want. And if you want to be an entrepreneur, prove you can keep doing it. Different things, different markets, different niches time and time again. Because doing the same thing over and over and over every single day does not make an entrepreneur. That makes a small business person. That is it. And I know it’s a weird distinction to make. But as soon as you get the fact that you add, “I’m just here to run a business.” You forget all of the ego stuff. You forget all of that stuff. And you start focusing on what matters. See me 1,000 times man, honestly, so much.
Mario Fachini [42:52]
Great answer. I don’t think it’s weird. I think your honest to God truth. And that’s your distinction of it. And It’s not inaccurate.
Mark Asquith [43:03]
Number three – it’s a good one, I promise. Number three, what is – actually it lines up right into what you were saying – what is the best way to maximize customer lifetime value?
Mark Asquith [43:20]
Be an actual person and just talk them like an actual person. And also, don’t believe that the customer is always right. People will – familiarity breeds content. All right? So if you over deliver, everyone says, “Over deliver. Over deliver. Over deliver.” Well, if you over deliver all the time then you’re not over delivering. You’re just delivering because that’s what they expect. And then what will happen is people become very pushy with you. So you’ve got to be a person. I have a bit of a one for this. Like, if someone’s been a little bit rude to the team, I’ll step in on that, “Look. Okay. You’re a little bit frustrated. Fine. I understand that.” There’s a difference between being frustrated and being rude. You are a customer but you can also not be a customer. Now, that is an instant level. So people will respect that and guarantee – pretty much 100 percent of the time, guarantee to become a lifetime customer. So be a human being and understand that they are as well. Customers are not just card numbers. They’re people.
Mario Fachini [44:23]
I love it. I love your attitude. Like I was saying earlier, it’s one of the reasons I even wanted you on the show and invited you is because the servant’s heart that you do have. But, obviously, you’re successful with everything too. You need – you know, fruit on the tree. But you just have such a heart for helping people. And I’m glad you didn’t back down from anything and didn’t think you would. But you did surprise me with a few answers which I enjoyed. So I fully appreciated everything you said. Thank you very much. Where would you like people to visit to learn more about you?
Mark Asquith [44:52]
You can just check out – just sit down and hit me up on Twitter. You know, no lead magnets, anything crazy. Just hit me up on Twitter if you want to have a chat, @MrAsquith That’s where I do most of my chatting these days. So just hit me up over there and we can just have a chat.
Mario Fachini [45:04]
Excellent. Well, I appreciate it so much, Mark. Thank you for everything you’ve shared. I look forward to seeing you at the next event.
Mark Asquith [45:12]
I’ll see you soon, man. Thanks for having me as well. You’re a great host. You’re doing great work. And just keep it up. I’ll see you on Facebook doing what you’re doing. I’m always encouraged by it. So congratulations on everything, dude.
Mario Fachini [45:20]
Well, thank you very much. It means a lot. All right. Expert Authority World, we got another great episode here today. I’ll see you tomorrow. Have a great day.
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Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EAInterviews.com for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I’ll see you tomorrow.
Learn More About Mark
My name is Mark Asquith, serial entrepreneur, geek and
founder of Excellence Expected. Building technology and
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Podcaster, speaker and content marketer with a
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Trusted to speak at Harvard, TEDx, Podcast Movement,
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