>
<
/div>

Lipsum – Insert Their Bio Here / If they didn’t submit Use LinkedIn – Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ut eros orci. Pellentesque blandit consequat sapien, euismod facilisis metus rutrum sit amet. Maecenas viverra diam sodales enim placerat mattis. In malesuada ex malesuada metus egestas facilisis. Proin fringilla faucibus metus, eget fringilla felis euismod a. In sit amet fermentum felis. In pharetra quam non nibh sagittis, facilisis interdum turpis euismod. Proin tincidunt lobortis nunc, sed rutrum lectus ornare non. Sed mi arcu, commodo vel commodo non, dictum sit amet quam. Nullam vitae ullamcorper turpis.

What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

  • INSIGHTFUL!
    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

Subscribe to EAInterviews

App | Apple | Google | Youtube | Spotify  | Stitcher | iHeartRadio

Resources Mentioned

Business Book Checklist

Sponsors

BeLive: Want to know the easiest way to use Facebook Live? BeLive is the simplest and easiest way to go live on your Facebook with a professional production. Just check out BeLive at https://MarioFachini.com/Belive

What You’ll Learn In This Episode

[03:57] What inspired Jenn to get started in business

  • Her start in business
  • How she gained Expert and Authority status

[5:57] Jenn’s “Everywhere” Book Publishing Approach

[9:34] The critical element to include in all of your books

  • Call to Action approach
  • Using your book as a lead generation mechanism

[12:39] Biggest Success Story Publishing over 1000 books

  • The client who is landing high-profile speaking gigs

[16:57] How video marketing has helped her business

  • Her first book about video marketing
  • Using video on Amazon

[21:49] Rapid fire questions

  • The biggest problem she solves for her clients
  • The shortest path to the cash in book publishing

[23:25] The events coming up soon where you can meet Jenn Foster

Episode Transcript

Read Full Transcript

Expert Authority Checklist  [0:00]  

EA Interviews, episode six. It’s a great day to be alive, Expert Authority Nation, and I wanted to ask you, have you ever wanted to share your story? Have you wanted to get your message seen and heard by the largest audience you possibly can for your business, maybe even considered publishing a book? I know I have. And that’s why I’m excited for today’s show. I have none other than Jen Foster, who is a publishing expert and eleven-time best selling author herself. Jenna started in web development and crafted her skills as an online marketer. She has had many entrepreneur mentors in her life including her own grandfather, the founder of the Western oil company, Maverick County Stores. She’s the owner of Biz Social Boom and has helped hundreds of businesses become first-page news and major search engines. She is also the owner of Elite Online Publishing which was started by Jen Foster and Melanie Johnson at a marketing conference where they brainstorm and created the website logo Facebook, Twitter and all the pages for their video trailer during the breaks and it’s exciting for me because I remember when they were doing it years ago, we were all at the same conference together. So, congrats to both of them. They had their first successful book writing retreat three months later with 100{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of the attendees becoming number one best selling authors. They now work with high level authors on a personal one on one basis as well as training at the retreats, workshops, master classes, podcast and their YouTube channel. Jen has appeared on podcast radio and television and has been honored guest speaker and panelist and major marketing conferences across the country. She broadcast weekly on her podcast elite expert insider on iTunes and other radio channels. I’m excited to bring her up right after we thank our sponsor.

Belive.TV  [1:47]  

So, you want to go live on Facebook but you’re not sure where to start or what to do some people say just grab your phone or buy all this expensive software. Well I have a better option for you check out MarioFachini.com/BeLive. BeLive is that the simplest and easiest way to go live on your Facebook with a professional production. Once again, MarioFachini.com/BeLive.

Mario Fachini

Here she is, Miss Jenn Foster. Jenn, welcome.

Jenn Foster  [3:55]  

Thank you.

Mario Fachini  [3:57]  

I am excited to have you here. So, we’re going to be sharing with everyone publishing secrets, and that’s very exciting. So, my first question I always ask everyone is: what inspired you to start your business? What is the why behind what you’re doing?

Jenn Foster  [4:13]  

Yeah, I’ve always wanted to be my own boss and my own entrepreneur. So, I’ve actually been self-employed or entrepreneur my pretty much my whole life since I’ve been married- married and divorced, I guess, I’m single now. But yeah, so I’ve always wanted to be an entrepreneur. And, now I have three teenagers to support and so, I just love having my own business, setting my own hours, being a mom and an owner of…a business owner. And I think my why really is my kids and my lifestyle and being able to control my schedule.

Mario Fachini  [4:46]  

Well, very good. So, tell us about the book process. Who do you help and how do you do it? Because there’s a lot of people out there that helped publish books, you can say, self-publishing, regular publishing, what would you say… Why is one better than the other? What are the pros and cons? Well, how do you do what you do with your audience?

Jenn Foster  [5:08]  

Yeah, so you mean, since I had my very first book, what you saw in that trailer just now. And the it…I would say, like my very first book, I did, it transformed my business. And because I had a book, I became that instant expert and authority. And so I had a passion for helping other people to get that same status. So when someone wants to write a book, or an author comes to me and says, I’ve written a book, I don’t know, you know how to publish it, or what to do, then that’s when we take over and we help them to publish their book and market their book, and then help them to use that expert status as a best-selling author to get on stages to speak, to get more media exposure, just to do all the different things that are booked can give you. And, I guess she has kind of the process you want to kind of want to know, kind of the process that we use, or…

Mario Fachini  [5:57]  

Yeah, so tell me more specifically about your process.

Jenn Foster  [6:01]  

Yeah, well, our… what we like to do with authors is whether they come to us with an idea or come to us with their book already written, we like to help them to get their book in ebook and paperback. So it’s published on Amazon. If they want a hardback and an audio, we do that as well. And we get that distributed everywhere. We believe in the everywhere philosophy, where you are everywhere. So we want you your book to be everywhere books are sold. So, everywhere, online, everywhere offline. And of course, you having books, being able to order books yourself, set the price how you want it. So we do a hybrid publishing, which is where we’re still your publisher, because we’re helping you with all the details, like the book cover, the formatting, the title, the description, bio, all the parts that make a book, we help you with all of that, but you are, are really just self-publishing the book because we want you to keep all your own royalties, we want you to keep all your own rights, and we want you to be able to use your book how you want to use it.

Mario Fachini  [7:01]  

That’s really awesome. I remember when I was doing my first book, and it’s always a fun experience, because a lot of people don’t realize that. So speak on the the publishing and what you just said there about the keeping your own publishing rights, keeping all of that in your name. And that was a concern for me, because I was… I’ll let you continue on it.

Jenn Foster  [7:25]  

Yeah, yeah. So my business partner, and I actually wrote this book, ‘The Seven Costly Mistakes When Choosing A Publisher’. And it’s really good, because it teaches certain… tells you all the differences between self-publishing and hybrid publishing, or traditional publishing. And, you know, usually a traditional publisher will give you some kind of commission or advance for your book, but then they own the rights to your book. So, they get to choose everything. If they decide to take out a part of the book, they can, if they want to take out a word, they can. If they want to change job pictures, they can, like anything they want, they can do really, you don’t really have a lot of, I mean, you have some say, but there are pretty much in control of your book. And that goes for pricing as well. And then they don’t really do a lot of marketing unless you hire them to do the marketing. And so you’re still left with doing all the marketing. So, the publisher will help you and get you the world, you know, you’ll get a commission, but you might only make like $1 a book, or you have to read the fine print, because it might say, after they give you that 10,000 or $20,000 advance, it might say, in fine print that if you don’t sell a certain amount of books, you have to pay some of that back. So you really have to read the… the fine print, for sure. With self-publishing, of course, it’s all print on demand. You don’t have to buy a ton of books, and you’re just making what you’re making on the book. You know what… it could be… I don’t know, it depends on the book. But the main thing is that you’re in control your book.

Mario Fachini  [8:58]  

Well, that’s a really good tip, because a lot of people go, Well, I want to get published, I want to do that and not a lot of them realize they can take out the words they can take out the pictures and all that. So it’s… it’s a matter of how much are you willing to lose? Like, is it really worth that 10 or 20 grand? Or do you want to keep the rights because you see it turning into six figures, seven figures, and beyond? So definitely something to consider. How… what is… while we’re talking about the financial aspect of it, how would you say, what’s one thing you tell your authors as to how they can monetize it, other than just book sales?

Jenn Foster  [9:34]  

Yeah, well, that’s… you know, Mario, because of this year book, you do the exact thing that we teach all of our authors, which is to have a ‘call to action’ in your book. So, of course, you’re gonna make a little bit of money from your book sales, but you’re not going to make a lot of money from your book sales. And so in order to get those six and seven figures coming to you, you have to have a call to action. And that’s what we teach all of our authors, you have to have a why or purpose behind your book. So maybe the reason why you wrote the book is to share your message, maybe it is to get speaking gigs on stages, maybe it’s to sell your coaching program. You know, there’s all these different ways to make money and we want your book to help you to sell that, right. So like, for instance, at a dental practice. I have a doctor who wrote a book about his cosmetic dental practice, and all of the, you know, secrets behind it. And also the myths and the frequently asked questions and all those things. And that book helps him to sell his bigger item, not just a book, which is the dental implants or the veneers or the cosmetic dentistry. So, you know, you got to have something like that to upsell or to… a call to action, so to say, in your book. So whether it’s to ask you to speak on a stage or to sell you something else, or to get more information from you. You want to have that call to action.

Mario Fachini [10:16]

I appreciate you for sharing that. So, the call to action is what gets people the results beyond the book. Let’s talk about your specific results. You don’t need to name names. You don’t need to give specific clients. But let’s talk… it’s a two part question: the specific results you’ve seen, and what’s the biggest success story you’ve had?

Jenn Foster  [11:16]  

So I guess the first part of the question would be… I mean, my very first experience with having something happen because I was an author because I was a best selling author was I had a phone call, it was actually a voicemail and the voicemail the guy said, he says, three in the morning, and I just finished reading your chapter. And I’ve read it three times. And he says, I have a marketing business. And my chapter was all about marketing. He says, I have a marketing business and I realized I’m doing it all wrong and I need you to be my agent and do all of the white label services for my marketing company.

Mario Fachini  [11:49]  

Wow.

Jenn Foster  [11:50]  

So it was pretty, pretty amazing and pretty exciting to get that opportunity. And I mean, there’s been multiple, multiple things come out of the books that I’m writing. I mean, even today, the books that we Melanie and I have written or the books that I’ve written on my own or Melanie’s written on her own have gotten a speaking opportunities as well as new clients. And we publish… we’ve had over 60 authors now. And almost… I think we’re at we’re like 1950 books on Amazon right now.

Mario Fachini  [12:21]  

How… say that again.

Jenn Foster  [12:23]  

Yeah, we have 1950 of our own books on Amazon, as well as we’ve helped over 60 authors.

Mario Fachini  [12:29]  

Wow, that’s fantastic. Yeah. 1900 are you pushing for 2000? 

Jenn Foster [12:34]

Yeah, we’re really close.

Mario Fachini [12:37]

Well, you got time to get… you got time.

Jenn Foster [12:39]

Yeah.

Mario Fachini [12:39]

So as far as your biggest success stories, who has been so someone comes to you, they want to get published you they wanted to go through the whole gamut with everything you’re talking about. Who would you say? And again, you can call him Mr. Mrs. X – that’s what I do if you don’t want to share who it is specifically. And if they don’t mind, feel free to plug them. But who is the biggest success story that you saw, they came into your program, and it was like day one, they were at negative 10 and within 30, 60, 90, 100 days, whatever your… yours is they got to, like, 20.

Jenn Foster  [13:14]  

Yeah, we actually have quite a few stories of authors that have come to us and now are doing the things that they set out to do with their book. But I will mention one of them. And I don’t think he’ll mind if I mentioned his name. So he’s a speaker, and a trainer and his… he’s an author – best selling author. And his name is Joshua Evans. And he actually started with us, he used to work as a salesman, and then he quit his job and did the whole book writing thing and author and now he speaks all over. He’s been speaking on cruises. He’s been speaking on stages all over the country. And he just landed a gig. I mean, he gets paid to speak, I’m not going to say the amount but he gets me a lot to speak now. And his book is called ‘Enthusiastic You’. And so he helps corporations with their…their employees and their enthusiasm and helping them to really find, you know, their purpose. But what was really awesome was he just landed a gig doing a really big banquet, and it was like… normally they have it was, I think, for over I think it was like, almost 1500 people, but they usually have an astronaut or some really big, big name that comes in and speaks. And this year, they asked Joshua Evans to come in. So…

Mario Fachini  [14:28]  

Wow

Jenn Foster  [14:28]  

Really cool.

Mario Fachini  [14:29]  

That’s quite an honour.

Jenn Foster [14:30]

I will tell you one more… a success story. So our author, Marylyn Barber, we helped her publish her book, ‘Just Like Human Business’. And right after she got her book published, she… we launched it. she got a number one bestseller, and she started doing some private clients and helping people to dress for success. And then a I think it was ABC had called her and said, we saw your book, and we’d like to have you come in and talk to our audience on TV about the election and what Mrs. Trump is going to be wearing for the elect. You know, for the I think it was for that integration, actually. So, anyway, it was… it was amazing. She went on TV, and they loved everything she did. And they said, if it’s okay, we’ll just keep doing a segment every single month. And we’d like to title it the same as your book, ‘Just Like You Mean Business’. And, of course, she said yes. And so now…

Mario Fachini [15:22]

Let me think about that.

Jenn Foster  [15:23]  

Yeah, they do these segments, and they feature her and she comes in and talks and does her expertise of fashion and just and how to dress and they go to different places where they go in the studio, they go to different dress shops in… in Texas, and it’s just really awesome. So. she’s doing really well.

Mario Fachini  [15:40]  

That sounds like fun. Alright, so two more before we go to the sponsor again,

Jenn Foster  [15:46]  

Oh, two more questions. Or two more success stories. I just have so many.

Mario Fachini  [15:49]  

Two more questions.

Jenn Foster  [15:50]  

Okay. Two more questions.

Mario Fachini  [15:52]  

And I figured you’d have a lot of success stories. So, I was curious who you were going to bring up because I know we’ve talked about him before. And, you know, congrats on your success. And continuing on, because I know you’ve been doing it for quite some time now. So this is kind of, it’s interesting, because I asked the questions, I asked everyone that are the same. And it’s how has publishing your book to help you and you kind of touched on it. But how has publishing your book to help you?

Jenn Foster  [16:19]  

Yeah, well, for sure. It’s helped me personally, to just grow and to become the person I am today. It’s…it’s really different. Like, you wouldn’t think it would change you that much. But it’s really different when you can say, I’m an author, and… and they say, 80{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of people say they want to write a book, they… they said it out loud, or they thought it in their mind, but only 1{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} actually do it. And so, if you’re looking around, and you think everyone has a book, think again. Not everyone has a book. So you can have a book too, but it really has changed me personally. And I think my… my self-esteem and my personal development has grown for sure.

Mario Fachini  [16:57]  

You know, I really like that. I really do. Because I asked everyone that and everyone I have on the show is pretty much authors, speakers, and, you know, a certain level of success, if you will. And a lot of people speak to, oh, it was great, because I got to do this, I got more leads. I got this. And I would say the same thing. People ask me all the time. And I don’t think I’ve ever responded with that. So yes, that’s a… in my opinion, a much better answer than just, oh, it helped my business that you can do a lot of stuff for business. But I’d say yeah, it would definitely give you a confidence boost. And, you know, it’s like, if you want the information, here it is. So that leads into the next one, which is video. How has video marketing helped your business?

Jenn Foster  [17:43]  

Well, video marketing, for sure. I mean, that’s what my… my first book that I wrote on my own was about was video marketing. And that’s kind of what I’ve been doing for the last, I guess, 12 years is helping businesses with their video marketing, and SEO, and as well as the last, you know, three or four years doing public. And I think video really has helped my business just because for one, when people see you, they know like, and trust you, and two, you know, the exposure of that content out there, you know, the information that you’re providing on video, that’s what people want. I mean, just the other day, I was looking up on YouTube, how to fix my washer. So everyone’s going to YouTube to find out something to learn how to do something. And if you’re the one that they’re watching, then they’re going to follow you more and learn more from you. And whether it’s your YouTube channel, or Facebook Live, or all the other places you can watch video now. Of course, video is all over Amazon. So definitely, video can help you and it’s helped me a ton.

Mario Fachini  [18:43]  

Well, I’m happy to hear that. And you get me laughing a little bit because I was like, Yeah, I did that last year to how do you install the new polly system? And what are the parts here? And yeah, it’s amazing what you can find, you know, everyone watching this and hearing it, they’ll go… they’re probably thinking the same. Yeah, I’ve done that. I’ve looked the videos up. But the question I always like to ask is, how many do you have out there for your business? So do you… right before we cut? How many… when you’re telling your authors, when you’re telling your clients, what do you recommend they start with? Do you have a certain number or no?

Jenn Foster  [19:17]  

Yeah, a certain number of videos that they should start with? Yes, well, I think it’s different for each client. But I would say I always challenge my clients to do at least one Facebook Live a week, and whether they transcribe it, download it, upload it somewhere else. But I do challenge them to do that. And I also have them write down their top 10 second, last questions. Top 10 should ask questions. So that’s 20 questions that they can record one or two minutes, even five minutes if they want videos, and put those up. So that’s 20 videos there and they can put those up on their YouTube channel or on Facebook or anywhere else…. Amazon. I’m trying to think… what else and that’s pretty much the basics is the top 10 frequently asked questions. Top 10 should ask questions as well as their Facebook Lives. And if you don’t know what to say on Facebook Live, and I know when you’re scrolling through Facebook, you think everyone’s doing Facebook Live, I’m not going to do it. Or I’m too scared. But you just want to tell your story. Tell people what’s happening. Tell people your successes and tell people some things that you’re doing you know whether it’s an adventure thing or just you know, working or what you learned, a book you’re reading any of those kind of things. People want to know.

Mario Fachini  [20:34]  

All right, very good. Well, we’re gonna go to the sponsor and come back for the rapid fire questions. Thanks so much. And now to go to the sponsor.

Belive.TV  [20:42]  

“Instead of trying to get your prospect’s attention, why not be so captivating they can’t look away.” That’s quote from my first book ‘Video Marketing for Business Owners’ and I’m saying that again today because the truth of the matter is if you can’t get your prospect’s attention they’re not going to pay attention to you and they’re not going to receive your message in your never be able to help them that’s why I love be live before it even launched. I was using it in the beta phase and it is the simplest and easiest way to do Facebook Lives to reach your audience to interact with them. You can cue the comments up you can take questions you can answer them live, there’s live polling features. You can make a professional looking production very inexpensively and very quickly which is important because you don’t want to be spending your time messing around with computers and hardware and all this other stuff. Live streaming can get very intense and there’s literally nothing else I would recommend to start off with that is simpler easier and more affordable than BeLive so check out MarioFachini.com/BeLive. Once again, that’s MarioFachini.com/BeLive.

Mario Fachini  [21:49]  

All right, Expert Authority Nation. So we’re back, and as I stated before the break, we’re going to go to the Rapid Fire question. So Jen, first one, rapid fire 60 seconds. What’s the biggest problem you see that your audience has? And how do you help them fix it?

Jenn Foster  [22:03]  

And the biggest problem is they don’t know how to do like the technical aspects of publishing. And so we fix it by helping them do it. They publish their books for them.

Mario Fachini  [22:13]  

All right, very good. Number two: shortest path to the cash. What’s the one thing your audience should do to increase their profits the fastest?

Jenn Foster  [22:22]  

Change your mindset. It’s all in your thoughts.

Mario Fachini  [22:25]  

Oh, speak on that a little bit.

Jenn Foster  [22:27]  

Yeah, so I just got finished reading, ‘Think and Grow Rich’, as well as ‘A Man Think It and what you think about, you bring about so if you’re telling yourself, I can’t afford it, you’re not ever going to be rich. So you got to tell yourself, you’re rich. You got to have that abundance mentality, and you will have abundance in your life, whether it’s money or other things that are coming to you, you will have abundance.

Mario Fachini  [22:52]  

I like that a lot. All right. Customer Lifetime Value. What’s the one way your audience could maximize their Customer Lifetime Value?

Jenn Foster  [23:01]  

Yeah, well, definitely, you know, with a book, you’re going to capture the followers or the customers that you will attract. And to keep that lifetime value by putting out more books or more content, digital training programs, more information. That is how you get that long time value is just give keep giving them what they’re asking for.

Mario Fachini  [23:25]  

All right, very good. So we’re at the last little bit here, if you will. So what would you like to promote? Let’s… Let’s hear about… let’s pull back the curtain a little bit and hear about what you got coming up. Feel free to promote it where people can find you and I’m interested to know.

Jenn Foster  [23:46]  

Great, yeah. Well, Melanie and I, Melanie Johnson, my business partner and I have been speaking on different stages. We have a few coming up. I think there’s a Have a ‘Tude Warrior conference in Houston coming up here in November. So check that out and haveatudewarriorconference.com and we also have a couple book launches coming up. We have a lot of books, I think, one a week. I think we have a couple spots open in December if you want to get your book done before the end of the year. But we do have one a week… one book launch a week. So look for our book launches. We have really awesome authors coming up. Tomorrow actually we have a great author, Nicole Black, who has a book called ‘Fat Shame’ so that’s going to be really awesome book so check that out next week. I’m just trying to think some of the other books we have a bunch of different books. Jen Devereaux, she has an amazing story. She’s writing her book. it’s going to be out next month and we have a bunch of other offers of authors so just check them out. Check out our…our YouTube channel you can go to Youtube.com Elite Online Publishing 1 and that has all of our book trailers and are we do a podcast as well. So our podcasts is there as well.

Belive.TV  [25:01]  

Why don’t you drop the name of your podcast too because it’s a good one. And they should definitely listen.

Jenn Foster  [25:06]  

Yeah, our podcast is ‘Elite Expert Insider’ and we do one podcast a week so you can check that out.

Mario Fachini  [25:13]  

Very good. Well, we’re going to go to the finalized sponsor and that’s it. So, thanks for joining us and we’ll see you again.

Jenn Foster  [25:25]  

Great we’ll see you guys there.

Expert Authority Checklist  [25:26]  

You’re already successful. You’ve worked hard to get where you are. We both know it wasn’t overnight and hasn’t always been easy. No doubt you’re the expert on your subject matter but do your prospects in your marketplace think of you first as their go to trusted advisor all the time? ExpertAuthorityChecklist.com is 100{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} free and reveals the 21 steps to determine if your prospects view you as the expert and authority of your marketplace or if it’s just all in your mind. Important required steps like do you have a process in place for prospects to self identify if they qualify for your time and expertise or not? Does your current offer have the seven components of an irresistible offer required to make it a no brainer for your prospects? Do you have the real life paperback books showcasing you as the subject matter expert you can actually hand someone? Get your free checklist now at ExpertAuthorityChecklist.com. Once again, ExpertAuthorityChecklist.com to make sure you have the 21 steps covered. It better not be more but don’t leave those one or two things you may have missing go any longer visit ExpertAuthorityChecklist.com and make sure you’re being seen as the expert and authority today. Once again, that’s ExpertAuthorityChecklist.com. Get your copy now.

Belive.TV  [26:41]  

BeLive offers entrepreneurs and small business owners around the world the opportunity to broadcast live video on your Facebook page, profile, group or event. The platform is fully web based, there’s nothing to download. BeLive has made the dashboard super easy and intuitive to use you can be up and ready running with your own TV style talk show interviewing guests, interacting with your community and offering your products and services to a wider audience in 20 minutes. To learn more go to MarioFachini.com/BeLive. Once again, MarioFachini.com/BeLive.

Learn More About Jenn

Jenn Foster is a self-publishing expert and a book writing guru. She will walk you through what it takes to become a #1 Bestselling Author. Whether it’s your first book, or you are a seasoned writer Jenn is there to do the heavy lifting for you. If you’re a business owner, entrepreneur, certified professional or you’ve wanted to write a book but never dreamed it would happen for you, Jenn is the go-to gal.

Jenn Foster is an 11-Time Bestselling author. Jenn started in web development and crafted her skills as an online marketer. She has had many entrepreneur mentors in her life, including her Grandfather, the founder of the Western Oil Company, Maverik Country Stores. She is the owner of Biz Social Boom and has helped 100’s of businesses become first-page news on major search engines.

Elite Online Publishing was started by Jenn Foster and Melanie Johnson at a marketing conference where they brainstormed and created the website, logo, Facebook, Twitter page and video trailer during the breaks. They had their first successful book-writing retreat 3 months later, with a hundred percent of the attendees becoming #1 Bestselling Authors. They now work with high-level authors on a personal one on one basis as well as training at retreats, workshops, masterclasses, podcasts, and YouTube channels.

Jenn has appeared on podcasts, radio, and television, and has been honored guest, speaker, and panelist at major marketing conferences across the country. She broadcasts weekly on the Podcast: Elite Expert Insider on iTunes and other radio channels.

Connect with Jenn Foster

Resources to Profit Your Business!

1) FREE! Business Book Publishing Course:Learn How to Publish Your Lead and Profit-Generating Business Book in 8 Weeks

2) FREE! Video Podcast Course: The World’s Best Blueprint on How to Profitably Create A Hollywood Style Livestream Video Podcast from Your Home or Office

3) Expert Authority Effect™ Messaging Learn the difference from the $1 bill to the $100 bill and how you can stop leaving the other $99 on the table today with all sales

Join the Expert Authority World™ Community

www.ExpertAuthorityWorld.com  

This is your fun, FREE and profitable interactive resource, to engage with other listeners, leaders, VIP Guests and myself to discuss the show and business 🙂

Leave a Rating & Review

www.SubscribeToMario.com

If you found value from me, todays VIP Guest, website, community, or really anything show related, it would mean the world to me if you could take a second and leave an honest rating & review on iTunes, I read them all personally, and would love to know the biggest benefit you got from the show, THANK YOU in advance 🙂

Support The Show

www.Patreon.com 

Subscribe to EAInterviews

App | Apple | Google | Youtube | Spotify  | Stitcher | iHeartRadio

Ready for Increased Leads & Profit?

I help people just like you publish and promote lead & profit-generating business books.

Sign up to unlock your first step!

You have Successfully Subscribed!

“”