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What Expert Authority World™ is saying about the show:

  • Amazing Interviews not to miss!!!
    by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    by colas_18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    by Fatherof10yrold from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

Subscribe to EAInterviews

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Resources Mentioned

Business Book Checklist

Books Mentioned

Unstoppable: 7 Steps To Becoming A More Intentional Leader | Rocio Perez
Imparable: 7 Pasos Para Convertirse En Un Líder Más Proactivo (Spanish Edition) | Rocio Perez

People Mentioned

Thomas Edison

Sponsors

BeLive: The simplest and affordable way to make professional looking live streams, visit: mariofachini.com/belive !

What You’ll Learn In This Episode

**Click the time stamp to jump directly to that point in the episode.

[[0:39] – Thanks to our sponsor, BeLive

[1:31] – Rocio Perez tells her beginning story 

  • Her inspiration and calling.
  • Started management at the age of 17.

[6:30] – The “Inside Out” process

  • Getting to know what makes people ‘tick’.
  • Self awareness, understanding your triggers.
  • It is by becoming a self observer that will get you where you want to be.

[10:33] – It takes commitment to succeed

  • Negative programming is self-limiting.
  • Being committed rather than being interested.
  • You have to understand your programming and be able to reprogram to change your situation.

[13:04] – “Running the program versus being run by the program”

  • Being in complete alignment with your subconscious trigger.
  • You must be willing to “install the program, and at times uninstalling the program that no longer serves you” to get to your desired end result.

[14:55] – Simple doesn’t mean easy

  • You need to be willing to put in the work and the effort.
  • A winner always finds a way.

[18:10] – Three pillars of leadership

  • Become your own leader.
  • Being an intentional leader.
  • Awareness leadership.

[21:06] – Realizing self worth

  • You are worthy of your success and your own potential.

[23:22] – The ideal people for Rocio’s leadership course

  • People that are ready for a commitment.
  • People that are interested and are willing to go beyond.

[25:59] – Rocio’s clients success stories

  • From being negative to being positively programmed and realizing the wrong actions and make them right to bring a major shift in their lives.

[30:28] – How speaking and using videos helped Rocio’s career and business

  • These platforms helped Rocio’s career and business to reach more people.
  • Getting referrals from Social Media presence.

[34:28] – Thanks to our sponsor, BeLive

[35:53] – Indecisiveness is one of the biggest issues people get stuck on

  • Make a decision and stick to it.
  • Choose to have something rather than nothing and being stuck.

[43:18] – Individualized coaching is like having your own private prescription

  • Working one on one, custom tailored for yourself.

[48:16] – The best customer lifetime value of the seven step process

  • Self focus.
  • Don’t just accept what people give you, get it custom made to you.

[52:17] – Reach out to Rocio via Facebook, LinkedIn, email and phone contact

[52:17] – Rocio’s book: ‘Unapologetic’

[53:31] – We thank our sponsor, EA Checklist

[54:46] – We take a moment to thank our sponsor, BeLive

Episode Transcript

Read Full Transcript

Intro  [0:00]  

EA Interviews, Episode Nine. Inspiration, transformation, success stories and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s expert authority effect interview. 

Mario Fachini  [0:13]  

Expert Authority World, guess what’s going on? Everything’s going right. It’s a great day to be alive. I have Rocio Perez here. And she is a leadership expert. She is a speaker and she is an author. And she’s going to be teaching you on leadership and what a detriment it is to your life in your business, when you’re not taking leadership. So, we’re going to bring her up. I’m excited to have her. This has been a long time in the making. And let’s thank our sponsor. 

SPONSOR – BeLive  [0:39]  

So, you want to go live on Facebook, but you’re not sure where to start or what to do. Some people say just grab your phone or buy all this expensive software. Well, I have a better option for you. Check out Mariofachini.com/Belive. BeLive is the simplest and easiest way to go live on your Facebook with a professional production. Once again, Mariofachini.com/Belive. 

Mario Fachini  [0:59]  

Rocio, it’s great to have you here. 

Rocio Perez  [1:03]  

Mario, it is such a pleasure to be here with you. You are an absolute rock star.

Mario Fachini  [1:09]  

Oh, I think I’m just taking after you. But I do appreciate that. Leadership expert, speaker and trainer. I could read off every single thing you’ve done. I shared it, and it’s just impressive. Dual MBA. You train people all over the world. But, let me ask you, where did all this start from? What inspired Rocio to get started and do what she does?

Rocio Perez  [1:31]  

What inspired me was actually my childhood, Mario. That’s what inspired me. I was fascinated by wondering why some people were successful and others were not successful. And that was the question of my life. And as I was guiding at a very young age, I was in management by the time I was 17. Although I was afraid of the people that I was guiding. By the time I was 19, I was getting 160 to 200 people. And that really shifted my approach as I started seeing people. I had this natural ability to be able to inspire people and get them to do what they wanted to do, right? To move through fear, move through doubt, to be able to transcend their current reality and create new things. That’s what inspired me. And as I continue to watch it, it was just magic. Seeing people attain their goals and just getting what they wanted out of life was magic. It fed me and fed my soul.

Mario Fachini  [2:27]  

Was there any point in time, you’re saying when you were a child. What was it, grade school, was it middle school? College? At what point was it? Where would you say… And I know we all have different learning points, and it’s like I remember in middle school this, in high school that. But, what would you say is the biggest fancy word coming up – precipice? Is that even right? I don’t know. But what was the moment that it changed for you, from your experience?

Rocio Perez  [2:55]  

You know, I remember being five years old, Mario. And I would run around with my books. And they’re falling apart, and I would speak with my uncle Sergio all the time and say, “Uncle Sergio, someday when I grow up, I’m gonna become a teacher, because I want to inspire people.” That’s what I wanted to do. That was my vision. That was my calling, my download. Call it what you will, it’s always been there, it’s been inside of me. And it was growing up in extreme poverty, that I have no idea if that’s where it came from. What I do know is that leadership was the key to it. What I did know is that there was another way that we can do things. And that was the core of it all. And that’s how I live. You know, I remember speaking with my older brother, and I had these fantasies and I’m like, “When I grow up, this is what I’m going to do.” And it was always that thing. I knew that it could be different, I knew that it could be better. I knew that it lied within each of us. Not in one of us. That it lied within all of us. It was just the way it was within me. 

Mario Fachini  [4:01]  

So, you took that determination, that perseverance, if you will. And did you start pursuing it deeper in college? Because I know with everything you do, I mean, dual MBA, the trainings, the speaking you do. When did you decide, “I don’t want to just run with this, but I’m going to turn it into…” And I’ll let you continue from there. 

Rocio Perez  [4:25]  

Right, most definitely. So I would say I skipped middle school, part of middle school. The highest grade I completed was sixth grade. So I knew instinctually, and we all do – that there’s something more out there and that we all have the ability. By the time I was in college, and I jumped straight into college with the sixth grade education, I went into college at a very young age and figuring out things and saying, “Hey, I know that this is possible.” Like everything was possible. And then I started to pursue it. It was so natural to me. Leadership came natural. I was subconsciously competent in leadership, and I didn’t even know it. I had individuals who had a third grade education, and I guided them through their own process. I had an individual who had higher education and who were returning adults into college, all these different individuals that I was guiding, and I didn’t even have a quarter of the education that a lot of them had. It was just fascinating. I just wanted to know how and why people did what they did, and what inspired them. So I continued to learn. It wasn’t really until I underwent my own process, which was around the time that you and I met, it was just a few years before you and I met in 2011 –  that I knew that my words had power. I had already guided thousands and thousands and thousands of people along the way. And I figured, what is it? I want to know down to the word, what does it take? How can I understand human being from a different perspective. And then I just engrossed myself and I learned from every person that came highly recommended from Robbins to New York to [Harvack] or to whoever. And I, I studied and I studied, I studied and I just became obsessed with it. So, that’s where it started to even deeper at that point.

Mario Fachini  [6:21]  

So, in a short time you realized you wanted to go from what you took your passion and turn it into. Speak a little bit about your program and what you did.

Rocio Perez  [6:30]  

So, what I have is a seven-step process. It’s called the ‘Inside Out’ process. It wasn’t until I went my own process that I figured it out, I said “Wow, what is it that makes me tick? What makes me? What limits me? What supports me? What moves me forward?” And in that process, that’s how I developed it. It was developed after I went my own way and figured out what made me sing. Right? What made me happy? And then I figured out, Okay, so there’s a process of testing, tracking and tweaking that we don’t acknowledge. There’s a process of shaking it off. How do we shift from where we’re at? There’s a process of shifting, there’s a process of 10x in it. There’s a process of so many different things. And that’s how I came together with this particular process.

Mario Fachini  [7:19]  

So, you’ve broken it down in all of your years of experience, and not just found what works, because I find out that a lot of people do that. You know, when I was developing my books and seven step processes, it’s like, there’s all this stuff out there. And some people go, “Well, I’ll just look it up on YouTube.” You will spend years trying to figure out, “Well, here’s new information, here’s new information, here’s new information.” It’s not that the info is out there, but 90{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of it you don’t need. So you’re telling me you took all of that and broke it down to seven different steps. Would you like to touch on those?

Rocio Perez  [7:52]  

Well, let me start where it started. It was in 2011, after I learned that I was subconsciously competent, and figuring out, undergoing this process. I engrossed myself, I was studying 40 to 50 hours a week. I wanted to know what made humans tick. I wanted to know what made me tick. I wanted to know everything about it. And it wasn’t one conference and it wasn’t a $100 investment. It was over a $300,000 investment. I read the books, I listened to the audio, I figured out why it didn’t work, why some people negatively program themselves when they think they’re positively programming themselves. And just discovered step by step by step. The first step is awareness. Are you even aware? Do I even know that I don’t even know, right? Am I aware that I’m not even aware. And then I become aware that I’m not aware. And then I find perfect practice makes perfect, right? It is not that practice makes perfect. It is a process of going through. And it is also a process of continuing until you get into that autopilot. And then finally, overgoing that same process over and over again. And in addition to being able to take it to another level, how do I 10x it? How do I break through? How to every time that something comes up or that it triggers me, how do I understand my triggers, right? Because if I don’t even know what my triggers are, how do I know what’s on the other side? Right? Sometimes our own fear from a subconscious level comes up and it does, it can come up and say “Hey, you don’t have enough money, or this is not the right person to train you or this is not the right time. This is not the right whatever.” At the end of the day, it is becoming the observer of self that will lead us to where we want to be.

Mario Fachini  [9:42]  

That’s profound. And I know the people that are listening to this and watching it, they might not even know what they don’t know. The unconscious incompetence. And so many people I feel, and let me know if you agree, they have these desires, they have these dreams, they have these goals. And they just kind of ping pong around, because they don’t know what they’re aiming after. And you don’t know what you don’t know. And that’s why it’s so important. In my opinion, for a course like yours, training book, whatever it is, to not just randomly find information, but to follow a proven system to know, “Hey, I’m gonna need to make an investment. I’m gonna need to make the time. But at least I know once I do it with this, it’s going to work, this could just lead to Alice in the rabbit hole, where a year from now I’m just looking up information.

Rocio Perez  [10:33]  

And that’s what happens. So, one are the most common things that I find is that push pull approach, this is what I want, and this is where I’m at. My subconscious programming is much stronger than my conscious programming. My conscious program is 5{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81}, my subconscious runs my life at 95{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81}. If I have negative programming here that has limited my entire life, and then I am attempting to go after this desire. Well, this is always going to weigh me down whether I want to or not. And until I become the programmer of the program, the observer of the program to be able to reprogram it, then nothing is going to change. You can go read every book that you want. It is until somebody who’s not willing to hide that it’s going to take that courage to be able to connect with somebody. It has to be somebody that’s intentional, somebody that’s willing to go through the entire way, and not say yes or not say no. And really every time that they come across a roadblock, they’re going to turn the stone and say or the corner and say “Hey, there may be another possibility, why am I doing this? Why am I reacting the way that I reacted versus responding? Am I reacting? Or am I responding? Am I coming from love? Or am I coming from fear? Am I coming from possibility, or am I coming from destruction?” All of that makes a huge difference in each and every one of our lives. It is not the one thing that I did one time that made it work. I give you the example the other day about going to the gym. We buy this gym membership. And it’s like we sign up, yes, I’m going to go pump up whatever. It’s like, I want these muscles that want to look slender, I want to do this, I want to do that. And you show up for the first two weeks, like the vast majority of the people are going to be showing up here at the beginning of the year, because they did that New Year’s resolution, right? We’ve got this. And at the end of the day, they don’t show up. And then they’re wondering why they don’t get the results that they’re seeking. This is the same thing. You must put in the work. It is not Rocio comes by and gives you the magic pill because I can give you the magic pill. If you don’t take the magic pill, it doesn’t serve you. It is commitment. Either you’re interested or you’re committed in what you’re doing.

Mario Fachini  [12:52]  

What do you think blocks most people from making the commitment? Or if they want those muscles like you’re talking about, they want to get slender? What do you think is triggering them? Would you say it’s consciously or subconsciously?

Rocio Perez  [13:04]  

It is a subconscious trigger. And that’s the one thing when we know that something is really good that it feels great, that we’re in complete alignment. That is where we should always be. The moment that we’re feeling fear and doubt. That is our subconscious mind. We’re not even aware that our subconscious mind is driving us. And I would say roughly about 97 to 98{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of the people in the world are being run by the program versus running the program. It is almost like expecting Youtube to be on your computer when you’ve never downloaded it. It’s like, I want to watch these videos, you can’t watch them. YouTube is not on there. Right? If YouTube is the only thing to watch them on, you can’t watch them if it’s not there. Very great example of this evening, right? If the program wasn’t installed properly, it doesn’t go anywhere, it doesn’t matter. You can you can dance, you can jump, you can skip, you can desire you can do whatever, you must be willing to install the program, and at times, it’s uninstalling the program that no longer serves you.

Mario Fachini  [14:09]  

So that is so very important. And I love the computer analogy, the operating system, programs and people don’t realize that. They just think I’ll do this, whatever which way and it’s going to get me to the end result. And I mean, speaking of YouTube, I was looking up stuff, because I remember when it first came around, and there’s people, there was all the Youtubers when it started and it’s like who’s still around. And it’s just like college. A lot of people start, not everyone finishes. Same thing with high school. Same thing with sports. It’s like, can you get to the end? Like you’re saying, that commitment. So when you start with the end in mind, and you go no matter what happens, no matter what gets thrown my way, I’m going to finish this. Well, you’ve already succeeded.

Rocio Perez  [14:55]  

Well, let me give you an example of what I talked about the end in mind. My end was to go to college. When I was 15, I was knocking on the university doors and saying, “Let me in.” And they looked at me and said, “You’re too young, you must be 16. Your parents must sign.” Well, long story short, my parents weren’t going to sign. I hadn’t seen them for three and a half years of my life. My dream was still to go to school. I wasn’t going to leave until I had the response that I needed, that I wanted, that I desired. And I kept on asking the questions, “What else? How else can I get into college? How else can I get into college? How else?” Until finally Rosemary turned around and said the only other way is getting yourself emancipating. You still have to be 16. And I said, “Okay, great. You gave me an answer.” That is a possibility. That is an opportunity. And to make it happen, yes, I got emancipated. Yes, I was accepted into college. Yes, I started college. But that track wasn’t easy. To become a teacher wasn’t easy, to become this inspirational figure wasn’t easy. It was an eight hour a day bus ride to and from school. I had to get up at three o’clock in the morning to go walk across in the snow. And when I talk about going uphill both ways, to me it was uphill both ways. Because I had to go drop off my son before I even made it to school to my 8 AM class. And if I had time, I’d walk around eating whatever it is that I cooked in the morning, most of the time it was a cold burrito before I made it into class, right? And then do that same track all the way over, on the back end four hours into it at night, right? So are you willing to put in the work? Because everything is simple. Yet, It’s not easy. Because it’s simple doesn’t mean that it’s easy, right? And are you willing to put in the work? Are you willing to get up at that three o’clock hour to do your work? Are you getting or whatever that may mean to you? Are you willing to stay up late at night? Are you willing to do what it takes to get to where you want to be.

Mario Fachini  [16:57]  

No matter what’s thrown at you.

Rocio Perez  [16:59]  

No matter what’s thrown at you. You know, there were days that I’m taking an exam and I had a two year old running around who was sick and I’m in the hallway taking an exam. It is what it is. It doesn’t mean that I can’t complete my studies because I have a two year old who’s sick and running around. I still have to do it.

Mario Fachini  [17:20]  

You still found a way because you’re a winner.

Rocio Perez  [17:22]  

Right. And I still have the same 45 minutes that everybody else has to do what I need to. It doesn’t change the fact that we all have the same amount of time. When you and I wake up in the morning, you have 24 hours and so do I, right? It doesn’t change for you. It doesn’t change for me. It doesn’t change for anyone in the world. Right? What you choose to do with those 24 hours, and every minute, every hour, every second is going to determine your success.

Mario Fachini  [17:51]  

Well, I’m glad you touched upon that. Because even if someone’s heard that again, even if no one heard it again, I needed to hear it again. So, thank you. Because it’s the truth. There’s no magic pill. There’s no magic being. There might be a beanstalk, but the same 24 hours in the day, what do you do with them?

Rocio Perez  [18:10]  

What do you do with it? That will determine. And leadership is about being intentional for me. There’s three pillars of leadership. It’s like I’m on auto-leadership, I get to lead myself. Nobody’s here to save me. Let’s be honest. One thing is to have a coach. The other thing at the end of the day, after you hire your coach, you’ve done your work, nobody’s here to save you. Nobody’s here, that’s going to come up and say, “Hey Mario, I am here to lead to you.” No. Mario has taken leadership into his own hands, just like I have. And that’s been the bulk of the successful people in this world is that they are consciously aware that they must become their own leaders. Number one. And then number two, being intentional. Looking about what is it that I’m doing? How can I do this better? What are the things where can I grow as an individual? Am I reacting, am I responding? And then there’s that awareness leadership, right? Am I being triggered by my own triggers and I don’t even know it? How do I become an aware leader, that every time somebody comes up to me, is everybody running around and just making me upset? Is that what it’s all about? When in reality, it’s not. It is that sometimes we have to do our own healing, we must go inside. That’s why we have programs called inside out leadership. It has nothing to do with the outside world, has everything to do with how I feel, how I intake information. And if something triggers me, I know that it is my opportunity to heal that. It’s not Joe’s or Mary’s or my husband, Dave’s opportunity to go ahead and heal that for me. It is my opportunity to heal it. Because when I changed the way that I look at the world, the world that I look at changed, as Wayne Dyer once said. And looking at that, when there’s righteousness in the heart, there’s beauty in everything that we do, right? There’s character, there’s things that we can continue to grow and expand as an individual. When we grow as an individual, then our communities and everyone else from there can succeed and thrive at different levels.

Mario Fachini  [20:12]  

Yeah, I firmly believe that if everyone was succeeding at a higher level, everyone would be better off because the people I like to align myself such as yourself, all have a big heart. And there’s someone I met recently, and we were talking about the lottery and everything. And she was like, “Oh, I don’t really like the lottery, this and that.” And I go, “I don’t either. But I would love to see you win it”. And she’s like, “Why is that?” Because I knew who she was and what she was doing. And I had just met her at an event. But she had that heart, such as you do, where it’s like, if you had 100 million dollars, I can only imagine what you would do with it versus someone that’s just gonna, “Let’s just do something else.” And say that. So that’s the thing. I mean, it’s like, if you want to make a difference, be the difference. And then go find other people that want to be difference makers.

Rocio Perez  [21:06]  

Right, and then start with yourself. You know, we all have something, whether it’s anger, resentment, blame, doubt, fear, shame, judgment, whatever it is. We’re always moving things around. Somebody says something, we’re deleting, we’re distorting something, and we’re generalizing. That is every human being on this earth. Nobody escapes that. And when we realize that there’s nothing such as perfection, when we run away, right? Sometimes we’re running away from ourselves. Sometimes we’re running away from our own successes, from our own potential, we don’t feel worthy. I can’t tell you how many people that I’ve ever worked with – it doesn’t matter whether it’s a CEO of a company, or it’s somebody that’s homeless or in prison – don’t feel worthy to be. They don’t feel worthy of themselves. They don’t feel worthy of their own success, in their own deserving. What do you think is going to happen with that company? That company cannot grow. The individuals that they lead are only being… it’s almost like having that rotten apple, right? It just keeps on rotting, rotting, rotting. And eventually, it will rot everything. And then the leader says, “Well, I don’t know. It’s all because of these rotten apples.” Now, it is the leader, right? When we can turn around and say, “Hmm, maybe there’s some truth in that. Can I explore that? Can I take a look? What would happen if I change the way that I look at things? What is it that I’m not aware of that if I was to be aware of, would completely shift the course of my life? The way that I intake that information? The way that I respond to it.”

Mario Fachini  [22:40]  

I agree. You, you’re reminding me of the story about the boss and the manager. And he was saying, What if we train all these people and they leave? The boss says, What if we don’t train them and they stay? You know, what is the level of the leadership in your organization? And a lot of people, like you said, you know, “Oh, it’s those bad apples in the bunch. What’s going on with them? This and that.” It’s like, you’re the one who allowed them to stay, you know, three months after they were supposed to be fired, but you didn’t want to. So, speaking about your leadership and training, let me ask you, what type of people are you looking for? Who would you say is your ideal fit?

Rocio Perez  [23:22]  

You know, my ideal fit. I only work with people that are ready to make a commitment. If you’re interested. That’s great, right? I’m looking for commitment. I’m looking for individuals who are ready to take their life to another level. You can be a CEO, you can be an entrepreneur – love to work with entrepreneurs, being an entrepreneur myself, and figuring out. Because at the end of the day, our companies will only grow to the degree that we grow. I’ve seen individuals that come to me that make 70 million, lose it, make 10 million, lose it, make 2 million lose it, they’re going to go on that perpetual roller coaster. So, if you have had success, and something hasn’t gone right, call me. And if you’re really committed, call me. Right? If you’re interested and you want to have a conversation, there may be some opportunities for us to converse. Really, I really want the people that are interested to go above and beyond into commitment. Are you committed? I am also looking for individuals who want to take it to another level who know that they giving it their all, and they know that there’s an ability to be able to go into another level.

Mario Fachini  [24:33]  

That’s awesome. So you’re looking for A-players and winners.

Rocio Perez  [24:37]  

A-players and winners at the end of the day that’s who makes it right? It’s not the person that sits down, and I’m always reminded by Earl Nightingale who would say it’s like that person who looks at the stove and says, “Give me fire.” Because, well you haven’t even put any firewood into the stove. How can it give you fire? Right? The fire must come from within, you must light your own fire. I can help it become a torch. You must learn to ignite it yourself as well. Because I can’t be there 24/7. This is a commitment between the people that I work with and myself to be there all the time to be able guide, but yet I’m not there 24/7.

Mario Fachini  [25:22]  

Tell me about the example of the guy or person you said 70 million came back, made 20 million came back, made 2 million. So, he might not fit the bill of what I’m going to ask you. But we’re going to talk about your client success stories. We’re not going to use names. We’re going to keep privacy and all that. You can say Mr. or Mrs. X or make something up. If you want to him Zebra Dress, Merry Christmas. But, who has been your biggest client success story? Like where they were at when they came to you? And where did you take them, in what timeframe?

Rocio Perez  [25:59]  

That’s beautiful. I had a client who came to me because she wanted to fix her husband. He’s like, we’re on the verge of getting a divorce. Things are not going well. He’s super negative, I’m not sure what to do with him. She connects with him and says, “Okay, I’ve already bought your coaching package, go into coaching.” And he says, “There’s no way in the world that I’m going to go into coaching.” And she said, “Okay, I bought the package. I might as well just go into coaching myself and see what I can discover.” What she discovered is that she was absolutely negative and didn’t even know it, and then started making changes. So, we started in late January. By the time April came around, those shifts were major shifts that she was making. By the time May came around, she stopped calling me to tell me that there was something wrong with her husband. She realized that it was her that was actually the one not taking the right actions. How can you expect somebody to give you a different response when you give them a different reaction? Right? When you’re continually reacting versus responding, they could only react to you. By the time a year came around, this person had already accomplished their five to six year goals. 

Mario Fachini  [27:17]  

Wow. 

Rocio Perez  [27:17]  

Not only had they accomplished those goals, I started coaching their daughters. And then the daughters became rock stars. As a matter of fact, when you and I were out in Vegas one year, I had a coaching call on a Sunday, with this young gal who’s 11 years old at this time. I had only had two coaching sessions with her. Worst grades ever in math, worst subject ever. The best grade ever was a C in math, at best. After our coaching sessions, I get a phone call. I’m still at the conference with you, I get a phone call. First A+ in her entire schooling career. They were out celebrating, like the aunt, amazed with what happened. Continued to coach, became the most amazing leader. All these things started changing. Well, let’s get back to mom. Okay, mom ended up not only accomplishing her goals within a six-month period, she was doing vision boards. And those vision boards were coming true in six-month’s period. They were no longer “Hey, this is taking me a year or five years.” It was it was a one six-month block that these goals started to come true. And that’s a team effort. Right? She will be the first one to say, “You know what, we worked on this together. I did the homework. I was committed.” She wasn’t interested. She was committed. And she was willing to not only look in the mirror, right? Because when we look in the mirror, we all look perfect. Just looking and opening up our heart, opening up our life and saying, “Hmm why am I being triggered? Why are things happening? If this is not happening for me, why is it not happening for me?” That’s the most important piece of that.

Mario Fachini  [29:11]  

Wow, that’s incredible. So, you were able to positively transform the entire family, not just one person.

Rocio Perez  [29:19]  

The entire family, not just one person. So, a year later to the day, the father comes around, the husband comes around and says, “My wife and my kids are having a lot of success, and I will not be left behind.” And started in that same process.

Mario Fachini  [29:36]  

Good for him. 

Rocio Perez  [29:36]  

Again, this is an entire approach. This is being willing to be vulnerable. This is being willing to be authentic. This is being willing to own the good, the bad, the ugly, the whatever it looks like. Somebody says “Rocio, you’re mean.” Okay, great. Thank you, I get to own that. Thank you for letting me know how I’m coming across, right? How can I shift it? How can I change? How can I respond versus react? Come from love versus hurt? Come from love versus fear? Come from certainty versus uncertainty?

Mario Fachini  [30:11]  

I love it. So, with the people you’re helping, this is you’re talking about one on one with your coaching program. What do you do for the people you’re speaking to, and the audiences? How has speaking helped your business?

Rocio Perez  [30:28] 

Speaking has helped my business tremendously. First of all, I truly believe that I was gifted this gift to be able to connect with individuals. And I have been in so many different conferences. I have been in domestic violence conferences, where not even the people around that have brought in these victims with domestic violence that have suffered from it, not even know what hit them. In 25 minutes, the people were standing with me completely energized and excited about their life, and looking towards the future and opportunities and possibilities. Today, I was speaking with an individual about engineers. I’ve had that same effect, where I’m running an entire professional track for a society of professional engineers. And all of a sudden, the president and people are coming in and they’re saying, “What is happening to our engineers? They’re up, they’re dancing, they’re moving around, they’re connected, they’re inspired.” What a concept, right? So how has speaking, helped my career? It has helped it tremendously. People come to me all the time to say, “I’ve seen you on the stage, I heard you here, I saw you there.” People see me all over Facebook or LinkedIn or wherever it may be. I get referrals constantly from that. People call to interview, they want to be a part of it. They want to hear what I’m thinking, how I’m a thought leader in this arena.

Mario Fachini  [31:46]  

So you had said, people see you on Facebook and LinkedIn. You are making this super easy for me in segueing into the next question regarding the video. How has video helped your business? Are you using any of that on Facebook and LinkedIn or anywhere else? 

Rocio Perez  [32:02]  

Most definitely, I do use video. And as a matter of fact, we’re working on an executive leadership series as well, where we interview individuals live. Yes, video has helped my business tremendously as well, because people like to see us in action. They do not necessarily need to know every step by step by step what we do. They just want to see us they want to get to know us before they really get to know us, before they commit, before they invest, before they even pick up the phone and call us. Right? They want to engage at a different level in the privacy of their own home. In the privacy of whatever that may be.

Mario Fachini  [32:40]  

Well, I’m glad you’re benefiting from it because I tell people about it. And I think everyone should be using it. I’ve seen your stuff. And I’m glad you’re putting it out there. Because I remember seeing the stuff on LinkedIn and the interviews you were doing. I was like I gotta reach out to you see what’s going on. And I’m happy for you. I really am.

Rocio Perez  [33:00]  

I’m really excited. I’m very excited to hear. For instance, let’s just talk about this week. Let’s be honest. This week, I hosted my own events. Talk about being on stages, I hosted my own event, because I invited people who saw me on other stages. Not only did I host my own event, I emceed a two-day event. I’m here with you today, because of something that I posted. Tomorrow, I will be running part of a conference and speaking on marketing. My two areas of specialty are primarily leadership and marketing. What do you do now that you have your leadership and alignment, now that you’re completely aligned with yourself? How do you market yourself? How do you market your business, right? Portion of that. And then I will be keynoting. What a concept. That is five major things in one week, five major things. And so, that’s given me the opportunity to be on stages just this week alone, in front of stages or camera, at a minimum 35 to 40 hours.

Mario Fachini  [34:03]  

That’s fantastic. So you’re doing double duty and leveraging them both, taking the video from the stage and sharing it.

Rocio Perez  [34:09]  

I take the video. Yes.

Mario Fachini  [34:11]  

Making sure you get a video of that, too. So, you’re going to be real equipped for this next part. We’re going to thank the sponsor and come back to the lightning round. So, I know you can handle this. So, I’m excited to hear your answers. But, we’re going to thank the sponsor real quick. 

SPONSOR – BeLive  [34:28]  

Instead of trying to get your prospect’s attention, why not be so captivating, they can’t look away. That’s a quote from my first book, Video Marketing for Business Owners. And I’m saying that again today. Because the truth of the matter is, if you can’t get your prospect’s attention, they’re not going to pay attention to you. And they’re not going to receive your message and you’ll never be able to help them. That’s why I love BeLive. Before it even launched, I was using it in the beta phase. And it is the simplest and easiest way to do Facebook Lives to reach your audience to interact with them. You can cue the comments up, you can take questions, you can answer them live, there’s live polling features. You can make a professional looking production very inexpensively, and very quickly, which is important. Because you don’t want to be spending your time messing around with computers and hardware and all this other stuff. Live streaming can get very intense. And there’s literally nothing else I would recommend to start off with, that is simpler, easier and more affordable than BeLive. So check out mariofachini.com/belive. Once again. That’s mariofachini.com/belive. 

Mario Fachini  [35:34]  

And, we are back with Rocio. So we’re going to go into the lightning round. And the first question is, what is the biggest issue you see your audience making? And what is the fastest way for them to fix it?

Rocio Perez  [35:53]  

One of the biggest issues is not making decisions. It’s indecision. That is one of the biggest issues. The fastest way? Make a decision. Stick to it. Know that sometimes when we don’t make a decision, we’ve already made a decision. You made a decision not to make a decision. So you made a decision for whatever comes. And instead of it being something that you want, it’s whatever, and then realize that you can choose to have something or whatever.

Mario Fachini  [36:22]  

What would you suggest for someone to start with if they have a propensity to dilly dally, how would you say is there something small they can start with? I’ve always heard the adage, when you wake up in the morning, the first thing you should do is make your bed so that way you have success and a small win for the day. And even if you have a bad day, you come back to a made bed and then you’re back and have the success before bed. What is something you’d recommend that they start with? To stop the indecision by making a decision?

Rocio Perez  [36:50]  

I would say, start breathing. Start breathing. There’s so many times, Mario, that I am at conferences. And it doesn’t matter how big the room is. I can sense, I can feel when people are not breathing. And I will turn around and say breathe and you can hear the entire audience. They’re all of a sudden, they’re breathing, okay? So, realize that maybe if you’re in a place of indecision, it’s probably because you’re not breathing. And you’re not breathing because you’re in survival mode. You’re in fear mode, something’s happened. That’s why you’re in indecision mode. So, start to breathe, start celebrating. Find something small. Like you said, do the bed. If it’s something that you never do, do your bed and then jump up and down for 45 seconds.

Mario Fachini  [37:36]  

On the bed? After you made it?

Rocio Perez  [37:39]  

On the bed, after you made it, right. On the side, Mario, don’t undo your bed. So like, celebrate it, celebrate everything. Learn how to celebrate the smallest of successes. It is not the big things that we do once. It is almost like saying, “Well I brush my teeth for an hour this year.” No, it is brushing your teeth three times a day for the entire year. That is going to keep your teeth healthy. Not because I brushed it for an hour on one day is it going to work, right? It is the small things and celebrate them. I get bored. Come on, I get up. Sometimes I lay down and like I didn’t take off my contacts. Or I didn’t brush my teeth and then like “Okay, Rocio. Jump out of bed, go brush your teeth, floss your teeth, get it done right and celebrate.” I’m like, “Okay, that felt so good, right?” I have a clean mouth before I go to bed. Something just as simple as that. And then take it decision, day after day, do another thing the next day and another thing the next day. And then in a short period of time, you’ll find that within 30 days, things are going to be different. You get excited about doing things.

Mario Fachini  [38:49]  

What do you think about humor?

Rocio Perez  [38:53]  

I love humor. I think we don’t laugh enough. I think we take our life way too serious. It is time to laugh, it is time to sing. It is time. Sometimes I just go to comedy shows. That’s all I want to do. I just go to comedy shows. I go to plays, I go to places that make me laugh. I listened to video. Sometimes I’m just laughing at video. And it’s so much fun, right? Because the laughter gets us into our creativity. It helps us release the tension. We’re so tense in this country. Let’s just be honest. We’re so tense in this country. How can we find a way to relax?

Mario Fachini  [39:31]  

What do you suggest about starting with the turtle image?

Rocio Perez  [39:35]  

Well, I thought the turtle image was absolutely cute, right. Because in reality, it takes it away. That’s super cute. I think it just takes it away from real life. Sometimes we overcomplicate things. I have over complicated things, “Oh, this system, and I have to develop and it has to be perfect before I launch and whatever.” No, no, just do it. I test it, I track it, I tweak it. That’s it. Sometimes, you’ll see me advertise something. Guess what? I turned around, I didn’t get the response that I wanted. I’m going to go track and test my messaging, I might go change one or two words. And if I still didn’t get it, you’ll see another advertisement. And I changed one word. And guess what? That word actually had a great response. And I’ll do even more of that.

Mario Fachini  [40:26]  

That’s fantastic you do that. I tell my clients that all the time when we’re dealing with paid traffic advertising funnels and conversions. It’s like why isn’t this working? Why isn’t it working? Tweak it. I already did. Tweak it again, there is an answer somewhere. And if you have that mentality, like you’re saying the commitment to go, this is a done deal, I just need to figure out the combination. It’s a done deal. If you get discouraged here, here, here, here, here, you might make it to the end, you’re just going to have a really boring time getting there. That’s what I don’t like, we’re going to figure it out either way, but are we having fun, and we’re gonna, you know, share the turtle image which you inspired me. I got to figure out how to make that available to everyone that’s watching this, because I think it’s funny.

Rocio Perez  [41:11]  

I thought it was super cute. I just started laughing when I saw that. So it’s the same thing, Mario. It’s like, it’s all about testing, tracking and tweaking. Every customer that I work with, every client that I work with, it’s the same thing. Let’s test, track and tweak. Let’s follow up. Let’s see what worked. What didn’t work. What could we do differently? What would we do more of? How is it working? Is it not? Is it? You know. How do I even show up from an energetic place? Let’s be honest. Somebody can give you the best formula. And let’s say that it’s a sales script. Or even let’s talk about communication with our kids, or our loved ones. It doesn’t matter. I could walk around and say, let’s say you and I are in a relationship and say, “Hey Mario, I really love you.” And to say,” Hey Mario, I really love you.”Right? Even my body language speaks volumes. It’s only 7{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of what we say from a verbal perspective that makes an impact. That it is how we say it. Are we even putting our bodies into it? Are we putting our energy into it? If we’re getting a message from the stage, are we communicating that message? Sometimes, I look at people and I love observing because I love learning. Sometimes, people are pretzeled up, sometimes they are shy. Sometimes, they have their hands in their pockets, and they seem to be interested. And at times they’re asking questions when they should be the authority on that stage. I have nothing to apologize for. And speaking of that, that’s my upcoming book is ‘Unapologetic.’ Nothing to apologize for, right. It’s it is what it is, it’s life. So how do we respond to life? How do we test it, track it, tweak it versus reacting? Oh, it didn’t work? Well, it didn’t work because there’s there’s a piece of input that didn’t work? How do we shift it so it can work? Are we Thomas Edison? Or are we the person that failed?

Mario Fachini  [43:18]  

I love that you brought that up because so many times people do, they don’t fail, they just quit too early. So speaking on, what’s the fastest way to get there? What is the most profitable way to get there? What is the fastest path to the cash?

Rocio Perez  [43:35]  

What is the fastest path to cash in my opinion in general, in coaching for an individual, to do your own internal work. Ideally, you’re working one on one, right? Because it’s all about you. It’s custom tailored to you. It’s almost like going to the store, and let’s say that you love shopping at a high end store. But now, guess what? It’s not a high end store. And you’re going to go in there and you need a shirt for work. And you’re going to jump on that stage. But guess what, they only have one size fits all? How does that serve you? Right? Doesn’t really serve you, right? It’s like, “Oh, now I’m wearing this.” Right because I’m all about custom tailor. I love the feel of the custom tailored clothes to my body. As a matter of fact, I just had my tailor over this evening to connect with them. So there are things that are very important to us. Coaching, individualized coaching is like your own private prescription that is only made to you. It works for you. It will work for you. You continue to do it and do it and do it. It’s the same thing. The doctor says you’re going to take this pill for the next nine weeks and you take it for nine days, you’re not going to get the results that you want. If you take it for nine months, it’s not going to give the same results, right? They said nine weeks, he said nine weeks, there’s a reason why there’s a timeframe. For me, all of our clients work with us for one year. That’s it. We don’t coach beyond one year. Which is pretty fascinating. What we’re looking at is helping people, give them the tools so that they can do this for themselves over and over again. If they want to come back and they have another goal and maybe they just need us to shine more light, we’re more than happy to do that. But for this, is an ongoing process for one whole year. The reason why that works is because we can hide ourselves from a subconscious level, right? Subconscious mind always says let’s keep you safe, let’s keep you safe. And over here, you can’t, you know, when we’re making changes and changes and changes. And then finally that program is finally installed. It’s there permanently. That is the one thing that we want to do is put it into autopilot. And I’ve seen the magic that happens between month nine and month twelve. It is amazing.

Mario Fachini  [46:03]  

It’s really laying the foundation, the first part. And then, in that short timeframe, that’s where the magic happens.

Rocio Perez  [46:09]  

It’s the same thing in marketing. Let’s be honest, Mario, right. That’s the same thing in marketing.

Mario Fachini  [46:13]  

Oh, that’s good. Because I thought we were just making stuff up this whole time.

Rocio Perez  [46:20]  

Right. It’s the same thing in marketing. It’s going to take me a certain amount of time to evaluate what happened. Where have you been? Where are you going? How do I develop a strategy? It’s going to take me some time to implement that strategy. It’s going to take me some time to test it, track it and tweak it and then put that strategy into autopilot. Now let me tell you, if I come to you and say “Mario, you have two weeks to do this,” which I’ve heard clients say that by the way. Well, you have, you know, I’ve heard people from a marketing perspective or even leadership, “Well, I could only do this for two days.” Well, good luck, right. And to me, it’s like okay, from the first couple of months, we’re going to get you to start breaking through, breaking through, breaking through. As a matter of fact, in the first day, in the first hour, I can guarantee you that you’ll have a number of breakthroughs, they’re going to enlighten you. By the time you walk out that first day, because we do a full day intensive coaching session with people. People come from all over the country to do this. I coach people from all over the world to do this. And when they take our major program here, the seven step process, here’s the one thing that they get – their life is different when they walk out. As a matter of fact, our subconscious mind has the ability to be able to incorporate those changes so fast. So fast, that by the time they walk up, they think they’ve been like that forever. And that side effect that they get home and they think, “Wow, this is who I am.” And their family’s like, “What happened to you?” They see them more positive, they’re much more happy. They’re a happier person, they’re more enlightened, and whatever. The idea is that we incorporate that change so quick, so quick into who we become and who we are.

Mario Fachini  [47:55]  

Excellent. So, the last lightning round question, dealing with customer lifetime value. You’ve talked about what they can do to get over the problem, talked about how they can profit from it. What’s the best way to leverage it and get the best customer lifetime value out of all the work they’re doing?

Rocio Perez  [48:16]  

The best value that they get is that they focus on themselves. I think a lot of people come in and they’re like, “Okay, I’ve got this. Now, let me go teach it.” No, no, no, do your own work, right? Stick with it. The best value is to go ahead and test it, track it, tweak it on yourself, work on yourself. If somebody in your family, in your corporation and wherever, your spouse, whoever that may be, needs this type of coaching or would like this type of coaching, have them do their own work. Because at the end of the day, the worst thing that you want to do, it’s like that prescription. “Hey, honey, let me let me guess I have insulin for you.” Let’s assume somebody has diabetes. I don’t want that for anyone. Let’s assume that they have diabetes. And they turn around and give somebody that diabetic shot that they shouldn’t have given them because the prescriptions wrong, right? It wasn’t for them. It’s the same thing. Sometimes, we can damage people. In my experience, I’ve had individuals who come to me, they’ll say, “I’ve tried everything.” Except for what works, right? So, I’m going through and figuring out. So, this is like the marketing. I’m discovering, I’m going through this discovery process figuring out, what have they done? And at one point, there was a particular client who was super successful, yet they weren’t at the level that they wanted to be. And I said, What is it? What is it? What is it? And I finally asked the question, we had to peel all these layers. Got to the question where I want to hear your affirmations. Mario, what I discovered in those affirmations is that this person was programming, 75{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of these affirmations were negatively programming this person. Somebody just decided to give them this affirmation. And so, don’t just take what people give you. Get it custom made to you, where it’s going to impact your life, and it’s going to make it even better versus you have no idea where it’s going. It can have the reverse effect, it can have a horrible effect on your life.

Mario Fachini  [50:11]  

And you’re saying go about it unapologetic, right?

Rocio Perez  [50:15]  

And go about it unapologetic. Just own it. Like, own everything about you. I own everything about me if you hear my story. I’ll give you a 30-second version of it on there. Shall I, Mario?

Mario Fachini  [50:30]  

Go for it.

Rocio Perez  [50:31]  

All right. Well, it might be more than 30 seconds, it might be 60. So, I grew up, family of five children. Complete poverty, extreme abuse, extreme poverty. By the time I was five, I actually contemplated suicide, and thinking life, you know, it was very difficult. And by the time I was eight years old, I was continuing to find opportunities, I was selling copper at the age of five, to the junkyard down the street by eight. I was running, essentially, concierge service for individuals and getting paid for it. By the time I was 12, I ran away. By the time I was 14, I ran away again. I lived with my grandparents for a couple of years. Fourteen, I’m pregnant. So, life didn’t start easy. I’ve done this with myself. Everything from there, nothing was easy, nothing was given. I was willing to do the work because I could have been where anyone else is at right now in my life. You know, some of the people that I grew up with are dead. Some of them were imprisoned. Other people are in different places. I chose to be different and I continue to choose every single day to do something different for myself. I know that the ability of the mind to be able to transform, no matter what has happened in our past, that we all have the ability to be able to transcend it and create something extraordinary out of ourselves. And if it’s true for one, like it’s true for me, it is true for all of us. It is not something that’s given to one, it is given to all.

Mario Fachini  [51:59]  

Wow. Well, I’m glad you did overcome, because it’s been a blessing to know you. And I’m glad you can share your message with more people. And you had touched about your book. Tell us more about where we can find the book and how people can reach you because I want to get your message out.

Rocio Perez  [52:17]  

I love it. I love it. Thank you so much. The book, Unapologetic. So, please look us up on Facebook, on our website everywhere. And it’s Inventiva – the word invent-I-V-A – inventivaconsulting.com. People can reach me personally at rocio@inventivaconsulting.com, or they can call me directly at 303-587-8367. You can reach me via text as well at that number. You can find us on Facebook, LinkedIn. You can connect with me personally, wherever that may be. If you’re in Denver, I’d love being all over the country speaking on different stages. So, you’ll see me there.

Mario Fachini  [52:55]  

Excellent. Well, it’s been an absolute pleasure. I’m glad you got to share and thank you again, Rocio.

Rocio Perez  [53:01]  

Mario, it is quite a pleasure. You are the expert authority. Keep rocking it, keep helping people with their goals. And I’m just loving the opportunity to be able to be on your show. And I know what it does for so many. So, thank you for coming from such an extraordinary place.

Mario Fachini  [53:19]  

Thank you so much. I appreciate it. All right. Well, that’s Rocio. And we’ll see you on the next one. God bless everyone. 

Expert Authority Checklist  [53:31]  

You’re already successful. You’ve worked hard to get where you are. We both know it wasn’t overnight and hasn’t always been easy. No doubt, you’re the expert on your subject matter. But do your prospects in your marketplace think of you first as their go-to trusted advisor? All the time? Expertauthoritychecklist.com is 100{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} free and reveals the 21 steps to determine if your prospects view you as the expert and authority of your marketplace. Or if it’s just all in your mind. Important required steps like, do you have a process in place for prospects to self identify if they qualify for your time and expertise? Or not? Does your current offer have the seven components of an irresistible offer required to make it a no-brainer for your prospects? Do you have a real life paperback book showcasing you as the subject matter expert you can actually hand someone? Get your free checklist now at ExpertAuthorityChecklist.com. Once again, expertauthoritychecklist.com to make sure you have the 21 steps covered. It better not be more, but don’t leave those one or two things you may have missing go any longer. Visit ExpertAuthorityChecklist.com and make sure you’re being seen as the expert and authority today. Once again, that’s ExpertAuthorityChecklist.com. Get your copy now. 

SPONSOR – BeLive  [54:46]  

BeLive offers entrepreneurs and small business owners around the world the opportunity to broadcast live video on your Facebook page, profile group or event. The platform is fully web based. There’s nothing to download. BeLive has made the dashboard super easy and intuitive to use. You can be up and running with your own TV style talk show interviewing guests, interacting with your community and offering your products and services to a wider audience in 20 minutes. To learn more go to MarioFachini.com/Belive. Once again, MarioFachini.com/Belive.

Learn More About Rocio

Rocío A. Pérez, MBA is an Executive Leader with more than 20 years providing relevant insight to private, public and non-profit organizations. Her work inspires leadership to create authentic impact through fully engaging an organization’s internal and external stakeholders.

Rocío Pérez, created Inventiva Consulting (INVENTIVA) to collaborate with organizations committed to working through the processes needed to align culture, brand, and leadership. As the founder and CEO of INVENTIVA Rocio brings her own unique engagement style to the consulting projects. Through the use of committed trusted collaboration, she leads clients through a guided journey that establishes dialog, surfaces insights and brings synergy into action. Leadership is key; INVENTIVA helps re-align leadership, breaking through traditional concepts; Leadership intention is aligned with culture creating effective and committed mindsets that influence organizational, marketing, and business strategies. Using INVENTIVA’s 7 Step Leadership coaching process participants experience a higher level of success by engaging in dramatically more effective communication, creativity and collaboration strategies. Individuals are inspired to ‘own’ their personal leadership as they discover and apply their hidden talents.

Ms. Pérez is a mentor and moderator for the Stanford Latino Entrepreneur Leadership Program. She was a nominee for the Inspirational Leader of the Year for the San Diego Magazine’s “Latinos Making a Difference” and the 9News Leader of the Year Award.

Ms. Pérez’s core competency and experiences include:

  • More than 30K+ people on a local, national and international stages
  • 5,000+ individuals coached toward effective personal leadership.
  • Impact assessments creating insights and action plans to influence successful implementation of organizational improvement and innovative solutions
  • Developing strategic business roadmaps that deliver focused business results
  • Building culturally relevant brands through creating marketing congruency across multicultural markets
  • Building stronger teams, surfacing organizational, marketing and branding strategies that move organizations to the next level

Ms. Pérez vita includes dual MBA in International Business and Marketing (Regis University), a Certificate in International Entrepreneurship (University of Colorado) and a B.S. in International Business (University of Colorado).

You may reach Rocio at:
Inventiva Consulting | 1515 Wynkoop Street, STE 360, Denver CO 80202 | 303.587.8367

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