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What Expert Authority World™ is saying about the show:

  • Amazing Interviews not to miss!!!
    by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    by colas_18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    by Fatherof10yrold from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

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Resources Mentioned

Business Book Checklist

Expert Authority Checklist

Books Mentioned

The 4-Hour Workweek | Tim Ferriss

Jab, Jab, Jab, Right Hook | Gary Vaynerchuk

People Mentioned

Terry Bean

Mike Stelzner

Gary Vaynerchuck

Sponsors

BeLive: So you want to go live on Facebook but you’re not sure where to start or what to do. Some people say just grab your phone or buy all this expensive software. Well, I have a better option for you. Check out MarioFachini.com/BeLive. BeLive is the simplest and easiest way to go live on your Facebook with a professional production. Once again, MarioFachini.com/BeLive. BeLive.

What You Will Learn In This Episode

[1:04] – We thank our sponsor, BeLive

[1:44] – What inspired Janet

  • Janet loves shopping on eBay
  • She learned that you can make money from selling products on eBay
  • She wanted out of the corporate world and make money in a different way

[4:49] – “If you’re not willing to try new things and to test and go with the changes, then the internet probably isn’t for you”

[5:29] – Janet’s platform

  • Janet has an online course to help entrepreneurs
  • Her business is focused on conversion
  • Janet mainly uses Facebook and Instagram

[7:17] – Janet’s biggest success story

  • Helping a deck railing company turn $500 capital to $30,000 profit

[8:37] – Custom audience

  • Retargeting specific audience that you have engaged with
  • Audience that like and trust you

[11:11] – Business Growth Time podcast

  • Video is part of Janet’s business
  • Video helps to build trust
  • Being able to interview people across the world
  • It helps Janet’s company know their peers
  • Be able to promote people and business
  • Video helps get clients

[14:11] – Having her own training course helps Janet to be able to help the smaller companies

[15:48] – Time out to thank sponsor, BeLive

[17:08] – Imperfect Action Round

  • The biggest problem is people not wanting to take action because they want to be perfect
  • The fastest path to cash is through Facebook and Instagram ads
  • Paid advertising hits the right audience
  • Once you have a client, you want to offer them different things

[21:25] – Expert Authority Checklist

[22:41] – We thank our sponsor, BeLive

[23:16]www.ExpertAuthorityWorld.com

Episode Transcript

Read Full Transcript

Intro [0:00]

EA interviews Episode 26. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview. 

Mario Fachini [0:14]

Welcome Expert Authority World. I’ve got a question for you. Have you ever wanted to make profit with social media? Do you see all these companies out here running ads and wonder how do they do that? Why can’t I do the same thing? Well you’re in for a treat. I have none other than Janet E. Johnson on today’s episode. And she runs a successful social media agency out of Minnesota. And she works with companies all over the country in the world, both large and small. She speaks all over the world in places like Egypt. And she’s going to be bringing her knowledge and wisdom to you today. She’s been featured in many national publications like Social Media Pros and Social Media Today as well as Entrepreneur. She’s the host of Business Growth Time, a successful podcast. And I’m excited to bring her up right after we thank the sponsor. 

SPONSOR – BeLive [1:04]

So you want to go live on Facebook but you’re not sure where to start or what to do. Some people say just grab your phone or buy all this expensive software. Well, I have a better option for you. Check out MarioFachini.com/BeLive. BeLive is the simplest and easiest way to go live on your Facebook with a professional production. Once again, MarioFachini.com/BeLive. BeLive. 

Mario Fachini [1:29]

Here she is everyone, the lovely Janet E. Johnson. Welcome, Janet. 

Janet E. Johnson [1:29]

Well, thank you for having me, Mario. I appreciate it. 

Mario Fachini [1:31]

Let’s jump into it. There’s a lot of courses you can take in life. And everyone knows that there’s windy roads. And you know, you can do whatever you want. What inspired you to start your company and get into the field? 

Janet E. Johnson [1:44]

Oh, that’s like a long story. To get into the field goes back to ’98. And this isn’t actually the field. It’s the world of the internet. So what really got me was by eBay. I am a shopper by heart. I like shopping. And I found out I could shop on eBay online. That was the first time. You’re bidding and it’s fun. You know, it was kind of I could get things less expensive. Anyway, I learned from that, that I could actually make money selling products on eBay. So then I started a business selling women’s high end clothing on eBay. And over the years, I transitioned that business again and again and again and again until this led me to social media. And even 2007, when I started the Janet E. Johnson Agency, and that was more focused on even Google and Facebook – Google and all social media, everything. And over the years, I’ve transitioned really to niching it down to just a few social media sites. 

Mario Fachini [2:54]

What inspired you with the internet? This is interesting because there’s not a lot of people who, you know, I would say, got started with the internet. They saw what it was going to become. And then they go, “You know, there might be something to this.” But it sounds like you were on the cutting edge of it. What inspired you to go, “You know what? The internet.” What caught your attention with it? Because I remember in ’98 and ’99, Juno internet and 30 emails a month. But what made you go, “You know, I see the future in this.” 

Janet E. Johnson [3:29]

It wasn’t that exactly. It wasn’t about seeing the future. I wish, you know – don’t we all wish that we really understood what Google would have been back then or back when that started because then we all would have invested in Google. But bottom line is, it was just me looking at a different way to make money. I was actually in the corporate world back then. And I couldn’t stand it. I wanted out. And that’s kind of how I went, “You know what? Let’s see what happens if I dabble on the internet here.” And it was just eBay at that time. Really, that was my main focus. And I didn’t realize where the internet would go after that. 

Mario Fachini [4:06]

So how did you parlay your first company into your existing one? 

Janet E. Johnson [4:10]

Well, there were many transitions along the way, including a partnership that was about a two- and-a-half year partnership that didn’t last. It basically was all trial and error and testing. And that’s still the life I have today with the Instagram and Facebook ads. It’s still trial and error and testing. 

Mario Fachini [4:34]

I think the industry term is split testing. That’s the proper way to do it. Right? 

Janet E. Johnson [4:38]

There you go. Yeah. Exactly. Yeah, split testing. 

Mario Fachini [4:41]

Yeah. Because, you know, everyone thinks that, we know everything about everything. And ultimately, marketing is testing, right? 

Janet E. Johnson [4:49]

It is. It really is testing. And if you’re not willing to try new things and to test and go with the changes, then the internet probably isn’t for you. Because it changes so fast. You can keep up with it. 

Mario Fachini [5:01]

Absolutely. I was just talking with a client earlier and they were going, ” What inspired you to start your business? You know, when did you start the business?” I’m like, “Which time?”

Janet E. Johnson [5:13]

Exactly. That’s exactly it. It’s evolved along the way And you’ve got to shift according to what is happening out there. 

Mario Fachini [5:23]

Okay. So tell us what you’re doing with your clients now. Who do you help and how do you help them? 

Janet E. Johnson [5:29]

I work in two areas of my business. So I have two sides of it. One side is the agency side, where I do full management. And the other side is online courses, where I help entrepreneurs, small business owners that want to learn to do it themselves. So I do have both sides. I do come from elementary education. That was my major in school. So I do like teaching. That is one of the things I always thought I was going to do. And doing the online courses is my way to be able to teach. And I teach a lot of what I do on the agency side. I learn it and then I reteach it, what worked and what didn’t work. And we talked about the successes and then I show and break down everything that happened with the successes. So those are the two sides of my business. And they are focused on conversion. That’s my big focus. And we do really hone in mainly on Facebook and Instagram. 

Mario Fachini [6:26]

So let’s expand on conversion. If someone’s listening, and they’re not sure what that is. It’s a great metric. You absolutely need to know what it is. But what’s your take on conversions? 

Janet E. Johnson [6:36]

Conversion can be multiple things. It depends on your goal. So it can be a conversion to an email to build an email list. It can be a purchase for eCommerce. If you’re an eCommerce and somebody purchases on your website. Conversion can be leading to an actual sale. But there’s different forms of conversion. And it depends what your goal is. It’s not always going to be direct to a sale from social media. 

Mario Fachini [7:05]

Out of the people you helped, what would you say is your biggest client success story? Where they had a problem and they came to you and you were able to help them. And it was the biggest success you’ve had. 

Janet E. Johnson [7:17]

There’s so many. There’s a few. The biggest one I guess I’ll go back and it’s a couple years so the strategy doesn’t really – it works. It actually does work. But it’s changed a little bit. So this was a deck railing client. We used a testimonial video of a client that was showing off their video. And it was not a perfect video at all. Actually back then, it was vertical. Meaning, up and down. Now that’s become an Instagram thing. So vertical isn’t a bad thing anymore. But back a couple of years ago, it was a bad thing. And we went ahead and used it. Promoted it on Facebook. And got lots of video viewers. We spent $500. Retargeted those video viewers with a special offer for people to walk into the store and buy that deck railing product. And that $500 turned into over $30,000 in profit for the business. It’s just retargeting. Building the trust on the front end. And retargeting those video viewers. It still works. It’s just I do it a little differently now. We still use the same methods sometimes too. 

Mario Fachini [8:24]

That’s fantastic. And I love retargeting myself. For people listening that are unfamiliar with it or just breaking into it, how would you define retargeting to be useful for any business? 

Janet E. Johnson [8:37]

I think that is going back to the conversion word. Retargeting a specific audience that’s been to your website, that has watched a video, that is on your email list, that is engaged on your Facebook, engaged on your Instagram. Those are what we call custom audiences. And those audiences are the most likely to convert because they have built some sort of know, like, and trust with you. 

Mario Fachini [9:07]

And then what do you do with those custom audiences? 

Janet E. Johnson [9:10]

You put the ads in front of them for conversion. And those would be more specific to a conversion versus a brand awareness campaign. This is where you can actually ask for a sale. If it’s not one of those audiences that has an idea of who you are already, then I would not ask for any sale with an ad on Facebook or Instagram. And that’s where eCommerce, I guess, can kind of throw it out there to anybody if they have the right product. 

Mario Fachini [9:38]

Very good tips. Very good tips. For anyone listening, if you’re not writing this down, you can take existing lists that you have, audience, build them up of your buyers and serve ads to them specifically. It is a strategy I recommend to my clients as well. And she shared some wisdom. So if you’re not already taknig notes, consider it and do it. So how would you say video has helped your business so far? 

Janet E. Johnson [10:11]

Video is my business frantically You and I have that that type of thing. Well, first off, one of the areas that I speak on a lot – I’ll be speaking again in California in two months doing that three hou video marketing workshop. So video is something that I speak about a lot. I think Terry and I have a podcast or Dana and I have a podcast together. And probably almost every episode, we mentioned something about video. So how has it changed? I mean, it’s just a part of my business. And I believe that people feel like they know me already when they need me or if they purchased a product from me. It really builds that trust factor. I felt like when I see somebody’s video, like I know you better because I’ve seen your videos and seen you talk to me through the camera. 

Mario Fachini [11:03]

You touched on that just now and I’m glad you did because it’s an awesome show. How was your podcast? What has that done for your business over the years? 

Janet E. Johnson [11:11]

Yeah. it’s called Business Growth Time. And that podcast has really – you know, there’s a couple of things. I was actually interviewed specifically about ROI for the podcast. And we do not return on investment. Sorry, if you don’t know what ROI is. It’s something that I never really – Terry and I have so much fun with it. We’ve never really started it in the first place to go, “Oh, we’re going to get all these advertisers and make all this money with it.” So our return on investment has been more of (A) being able to interview cool people like Mario, cool people across the world, and sit across – we do it via video like you do. But then we also repurpose it into iTunes so that people can listen to it. And that’s the number one thing. It’s been able to help us know our peers and be able to promote them and help their business. Secondly, I have landed clients just due to the connections that it’s made me. So it helps you land clients too. Do we have advertising on it right now? No. We never have monetized it in that direction. And I’m not sure that we ever will. But we love doing our podcasts and love having it. 

Mario Fachini [12:24]

And that’s the fantastic thing about it. Because I know a lot of people, I’m thinking of a handful of them right now. Other great podcasts that I’ve had the honor of being interviewed on. They never did anything with ads either. But they’re using it as an extension of they have Facebook, they have their Facebook business page, they have their Facebook personal page, you have LinkedIn, Instagram, all the social medias. They’re counting iTunes as like the seventh or eighth one. 

Janet E. Johnson [12:50]

Yeah, I agree. 

Mario Fachini [12:52]

And then I know other people who started as a show. They don’t do any of the other stuff. And all they do is the podcast. So when people ask me how do I launch your book? How do I launch a show? How do I launch my trading? I go, “The first thing I always ask is, what is your goal?” Because all of these are just basically like tools. They’re like a car. Do you want to drive a Hummer, Mercedes, Cadillac or Lamborghini, all of the above? Right? But not at the same time. It depends on what you’re doing. 

Janet E. Johnson [13:27]

I agree. I agree. And the podcast is just a very different format. And I did – just recently here Mike Stelzner talk about that people – the fast paced society that we live in today, I think podcasts will grow even more. So it’s just a different media is what it is to get our word out. 

Mario Fachini [13:47]

I’m glad you’re using it because I love your episodes. And it was fun being on the one. But I’ve listened to other ones. And I’m glad you guys do it. It inspired me to start mine. 

Janet E. Johnson [13:57]

Cool. Awesome. Yeah. It’s been a while. So I’m glad you started one. 

Mario Fachini [14:01]

Let me ask you about your training. What have you found to be the most beneficial of having your own training course? 

Janet E. Johnson [14:10]

You know, I have multiple. 

Mario Fachini [14:10]

Well, you’re ambitious. 

Janet E. Johnson [14:11]

And I’m launching – I’ve launched a new one. And I just cleaned up a past one that I’ve had for multiple years. I have to – because it’s social media, I have to clean it up every six months to make sure it’s updated minimally. And what it’s done for me is it really helps me to be able to help the smaller companies. I am an agency. I’ve been around a long time doing this. I know my content. I know what I’m doing. So I can’t charge small prices at the agency level to manage accounts for people. But I have a heart that wants to help the smaller companies too. Because I am one. I started my own business. I’m an entrepreneur too. So I do want to help the smaller businesses. And this has been able to provide that option where if they can’t afford to hire me, then I can at least train them or help them along the way. 

Mario Fachini [15:11]

I like that. I’ve noticed that about you over the years. You’ve always had a heart. And I’m glad you do because it’s one of the things that I look for in life and also straight up for people. I’ve been getting requests to be on the show. And honestly, if I don’t like someone or don’t think they’re a good person, they’re not going to make the cut. So thank you for not only helping people professionally but having a heart personally as well. 

Janet E. Johnson [15:37]

Well, thanks. 

Mario Fachini [15:39]

I’m excited about bringing you up for the second part. But guess what, we’re going to do. 

Janet E. Johnson [15:42]

The commercial. 

Mario Fachini [15:44]

Yeah. Let’s thank our sponsor and we’ll be right back with the Imperfect Action Around.

SPONSOR – BeLive [15:48]

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Mario Fachini [17:08]

All right. We’re back with Janet. And that’s the Imperfect Action Round. And I’m excited about that because I tell my clients all the time, “Take imperfect action.” And truthfully out of the 137 different accounts I have, one of them – that’s actually the password – imperfect action is what -I’m not making that up. I probably shouldn’t have said that but whatever. You should take imperfect action all the time. It’s what separates the achievers from the people who want to achieve. So Janet, are you ready to take imperfect action? 

Janet E. Johnson [17:22]

Yeah. Always. 

Mario Fachini [17:23]

So the first question I have – 60-second answers. Rapid Fire. 

Janet E. Johnson [17:28]

Oh, boy. Oh. boy. Okay. 

Mario Fachini [17:29]

What is the biggest problem that you see with your audience and how can they solve it?

Janet E. Johnson [17:36]

Perfection. Not wanting to take action because they want to be perfect. For instance, video. So I always give a bunch of suggestions on different options so that they don’t even have to worry about being on video. Or just do it. Just do it, is my number one thing that I use. 

Mario Fachini [17:53]

You should use that as a slogan. 

Janet E. Johnson [17:54]

Yeah. Just somebody else does. But yeah. 

Mario Fachini [17:57]

I love it. You are actually the first person to turn that around on me. That is a great answer. That is a great answer. All right. Rolling in to number two, what is the fastest path to the cash? 

Janet E. Johnson [18:14]

Facebook and Instagram ads. I mean, the ads convert. I mean, you got to make money to spend – you got to spend money to make money. But bottom line is that is one of your fastest routes. 

Mario Fachini  [18:26]

I’m going to expand on that. What do you think is the biggest advantage of doing paid advertising over doing it organically? 

Janet E. Johnson [18:35]

Hitting the right audience. 

Mario Fachini [18:39]

I love it. I love it. So number three -this is going to be a breeze for you – how do you maximize the customer lifetime value? 

Janet E. Johnson [18:48]

Well, up sales, cross sales, whatever it may be. You can definitely – once you have a client, you want to offer them different things related to the first product, obviously. 

Mario Fachini [19:04]

I love it. Okay. That makes sense. So what book would you recommend out of all the books you’ve read over the course of life to the audience? 

Janet E. Johnson [19:16]

You know, I’m looking at my bookshelf right now. I would – 

Mario Fachini [19:21]

Hey, no cheating. 

Janet E. Johnson [19:22]

There’s two. There’s two because I’m only halfway in but I really do like it. The 4-Hour Workweek. Just some tips that make you more productive in life. So The 4-Hour Workweek. Not everything in it, you know. And do I believe I’ll work four hours a week? That’s hard to believe. But you know, if you follow it, maybe you’ll get closer to it. So 4-Hour Workweek is a really good one. And then Gary V.’s latest book, too, is another one. Jab, Jab, Jab, Right Hook is one of them. But the other one and I don’t have in front of me so I can’t give you the name. You must – come on, Mario. You must know the name of that book. Gary’s newest one. 

Mario Fachini [20:00]

I’m thinking of Jib, Jab, Jab – that one. 

Janet E. Johnson [20:04]

Yeah. See, I know. That’s the one that’s in my head right now. And I don’t have it here it’s upstairs. But anyway, his newest latest book breaks down the social media really well. And it goes into each different area and how to use Instagram vs. Facebook. He does teach a little bit about, I think, he’s spread themselves too thin but he has a big team. So just remember that he has a big team but he has great points in the book. 

Mario Fachini [20:31]

All right. So Janet, thank you for the book recommendations. Where can people find you? 

Janet E. Johnson [20:36]

The easiest is JanetEJohnson.com. Then also Janet E. Johnson on Instagram. Instagram is kind of more my fun but I also teach account. That’s where you’re going to get to know me the best. And that’s pretty much it. JanetEJackson.com will lead you to all the social sites. 

Mario Fachini [20:53]

Excellent. And I know you said you had a gift for the listeners. Would you like to share that with them? 

Janet E. Johnson [21:00] 

Yeah. Yeah. It actually is specific to what we talked about. It’s called Key Conversion Strategies for Facebook and Instagram and it’s a free guide. And you can find that at JanetEJackson.com/Key, K-E-Y. 

Mario Fachini [21:14]

Very good. Well, it’s been a pleasure having you on the show. I look forward to talking with you again.

Janet E. Johnson [21:18]

Thank you. 

Mario Fachini [21:20]

All right, everyone. We’ll see you on the next episode. Have a great day. And God bless. 

SPONSOR Expert Authority Checklist [21:25]

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www.ExpertAuthorityWorld.com [23:16]

Thanks for listening to the episode. I hope you got a lot of value out of it. Let’s continue the conversation over in the community, ExpertAuthorityWorld com. We can have discussions, talk about the episodes, and I’d love to get your thoughts on it. Once again ExpertAuthorityWorld.com.

Learn More About Janet

Janet E Johnson has more than 20 years of experience and millions of dollars earned for clients and her own business using online marketing strategies. Her career started on the internet selling on eBay in 1998.

She runs a social media agency and training company. Specialties are Facebook and Instagram marketing and ads, Pinterest, Content and Video Marketing.

She is also the host of a popular marketing podcast, Business Growth Time.

In her career, Janet has worked with large brands, as well as local business and entrepreneurs.

She has been featured on National Institute of Social Media, Social Media Today, Social Media Pros, Entrepreneur, Inbound.org, Ecommerce Business School and a number of other top publications.

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