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What Expert Authority World™ is saying about the show:

  • Amazing Interviews not to miss!!!
    by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

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    by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

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    by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

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    by colas_18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

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    by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

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    by Fatherof10yrold from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

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    by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

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    by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

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Resources Mentioned

Business Book Checklist

Expert Authority Checklist

Aqua Notes

Books Mentioned

E-Myth | Michael Gerber

Money Rules | Nobby Kleinman

Rich Girl Poor Girl | Nobby Kleinman

Sponsors

Wirecast Pro: Step up your livestreaming game with Wirecast Pro. Get your 30-day free trial now at EAinterviews.com/wirecast

What You Will Learn In This Episode

[0:45] – We thank our sponsor, Wirecast Pro

[1:20] – Get to know Nobby’s inspiration behind Money Rules

  • He was a financial planner for 20 years
  • Nobby was always being asked particularly by women about budgeting and managing daily money
  • Budgets are not user friendly

[4:34] – Money Rules clients

  • 30 to 55 year old women who are having a hard time coping with managing their money

[6:47] – Nobby’s client success stories

  • A woman who bought a car and realized it’s going to kill their budget
  • Nobby helped this woman’s family to modify their expenses and was able to free their cash flow
  • A woman with a six figure income got terminated and was able to save $2 million
  • “It’s following a system and following program, it doesn’t matter what you do, follow something that works.” – Nobby Kleinman

[12:31] – How have books helped Nobby’s business

  • Nobby received an advice from somebody that the only way for him to get known is by writing a book
  • Having a book positions him as an authority

[16:00] – “People will absorb things that they can see in a video.” – Nobby Kleinman

[16:00] – “The true hero is always going to be the person I’m working with. It’s their journey. And I’m just the guy to show them how to get to the other end in one piece.” – Nobby Kleinman

[17:02] – “I’m happy to help others get started and help more people and just let that ripple effect work out.’ – Nobby Kleinman

[18:06] – We take a moment to thank our sponsor, Wirecast Pro

[18:49] – Nobby answers the Imperfect Action Round

  • The number one problem that people make is spending money they can’t afford
  • People buy emotionally instead of logically
  • Want versus need
  • Don’t ever think that the bank is your ‘friend’
  • Spend less than what you earn and pay the highest interest
  • The customer lifetime value is in the result itself

[27:21] – Reach out to Nobby

[28:14] – Book recommendation

[28:45] – Expert Authority Checklist

[30:00] – We thank our sponsor, Wirecast Pro

[30:18] – Let’s continue the conversation in the community, ExpertAuthorityWorld.com

Episode Transcript

Read Full Transcript

Intro  [0:00]  

EA Interviews, Episode 33. Inspiration, transformation, success stories and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.

Mario Fachini  [0:13]  

Welcome, Expert Authority World. Have you ever wanted to increase your profit? Have you ever wanted to make more money in your business? Have you ever wanted to serve your clients and you get a bunch of revenue, but are you necessarily getting the profit? Do you want to increase your profit but not necessarily your workload? I’m excited to have none other than Nobby Kleinman here. CEO of Money Rules and international best selling author. He’s going to be sharing with you tips on business success and profiting with your finances. Right after we thank our sponsor.

SPONSOR – Wirecast Pro  [0:45]  

Congratulations. You got started with your cell phone and I welcome you to the live streaming game. Now you’re comfortable on camera and going live regularly. But I caution you, don’t get stuck in start up mode. This is why I stepped up my game with Wirecast Pro and advise you do too. Get your 30-day free trial at EAInterviews.com/Wirecast.

Mario Fachini  [1:04]  

Here he is everyone, Nobby Kleinman. Nobby, Are you excited to shine?

Nobby Kleinman  [1:09]  

Hey, Mario. Absolutely every day, it’s an opportunity. So I’m pleased to be here. Thanks for having me.

Mario Fachini  [1:14]  

Excellent. Nobby, so why money and why Money Rules? What was your inspiration for starting your company?

Nobby Kleinman  [1:20]  

Money Rules came about after I left financial planning. I was a financial planner for 20 years. And during that time, I was always being asked one question by women more than anybody else. And always the same question. But after 20 years, I’d had enough of the financial planning industry and decided to get out. So that was 2006. And I took a couple of years off to travel around Australia in a four wheel drive and also do some landscaping and renovation at home. And one day a switch went off in my head and said, you’re bored. So I knew I wanted to get back into helping people with managing money. And it was that one question from women that came back into my mind. So in 1994, I started looking around at budget programs, because the question that women kept asking me all the time was, “I don’t want to know about financial planning insurance or investment advice. I just want to know how do I manage my daily money?” Because even back then they were having trouble with coping with the incomes there’s the usual story, couples get married, wife gets pregnant, she stops working, they have their first child by the time she’s ready to go back to work, they’re having a second child. So now she’s stuck at home looking after the family and they’re living on one income. The cost of living goes up and wages haven’t increased over the last, you know, five, 10 years in reality. So the struggle becomes coping with all of that. And generally, there’s more – children come along. So I couldn’t find a program that could actually help people that are always budgets and budgets are not user friendly, and they conjure up this thing in the mind that just says ‘restriction.’ And that’s the end of life. Life is over. Women used to say to me, “If that’s all I’m going to have on a Friday night, I’m not giving up my glass of wine for a budget, I’d rather not know and stick my head in the sand.” So I had to find a better way. And quite often, like most people, I do my thinking when washing the car, or cutting the grass, or I’m in the shower or whatever. And the idea actually came to me in the shower. And I got out, I wrote down my idea and it took me about two weeks to put it all together, sent it off overseas, and the program came back. And basically that was about three months in total and fine tuned it and haven’t really changed a lot since. But that was basically how Money Rules came about.

Mario Fachini  [4:04]  

Well, I love that story. And you and I are similar because I have all kinds of good ideas in the shower. Have you ever heard of Aqua Notes?

Nobby Kleinman  [4:11]  

No.

Mario Fachini  [4:12]  

They’re waterproof notes, you can literally write them down. And their tagline is ‘No more good ideas down the drain.’

Nobby Kleinman  [4:19]  

Oh, nice.

Mario Fachini  [4:21]  

So that is an inspiring story. So let’s go a little bit deeper with who you help and how you help them. You mentioned you know, women, are they strictly your demographic? Or do you help both men and women? And how do you do that?

Nobby Kleinman  [4:34]  

Okay, so the main demographically, the one person that I was concentrating on was generally a 42 year old woman, recently divorced, two teenage children and looking back on their life and saying, “Well, I’ve got nothing from that. And, you know, 42, I’ve got about 18 years until I get retirement. What am I going to do? I’ve got to start getting some money together. And I’ve got to look after these two kids. And basically, I’m homeless because there’s nothing that’s come out of the relationship. Everything’s been lost.” So that was the original target. But the reality is, the program itself suits everybody. I mean, when it came to the book that I wrote, which is Money Rules: Want More Honey, that was designed for the 42 year old woman. But the program itself, as I say, evolved predominantly for people who are probably in their 30s through their 55s, it would work for older people as well. But that’s the main demographic, it’s helping them cope with managing their money that they’re in deep trouble.

Mario Fachini  [5:51]  

Well, I was smiling because I know so many companies that don’t know who they’re talking to. And you nailed it right off the bat. It’s unfortunate with the circumstances. So for anyone wondering why it was smiling, it wasn’t because of the situation or the people. I mean, I’d never wish that upon anyone. But when you said it’s a 42 year old woman, she’s recently divorced, she’s planning for the future, she has 18 years that it’s honestly, I knew you knew your stuff to that level of a degree in that’s why I invited you on the show, because I know you know what you’re talking about. So that’s awesome. You have it that narrowed down. So let’s talk about the people you have helped with, with your training. What has been the biggest transformation you’ve seen? You know, maybe it’s one of these women that was recently divorced, found out about you, what was the transformation you were able to take them through? And where did they end up after your help? 

Nobby Kleinman  [6:47]  

Okay, well, so like I say, it generally will help anybody this program, it will work across the board for everybody. It’s repeatable. And so the first lady that I actually got started was, she was probably in her late 30s at the time, and actually mid 30s at the time. And she was going through a terrible time with her husband, I found her on Facebook at two o’clock in the morning. I said, “What are you doing up?” And she said, “I’m really worried. We recently bought a car. And I’ve just realized it’s going to kill our budget. And I just can’t sleep. I’m so worried about how we’re going to cope.” And they just had their second baby. So you know, the storage keeps rolling on. And so I said, “Look, don’t worry. I’ll come over on Friday, we’ll go through it. And I’m sure it’s not as bad as it looks.” So we got there. I went through the program with her, she put everything in within two weeks, she wrote back to me, she said a testimonial it’s about this lovely last book about everything that had changed in her life within two weeks, and how she’d say, basically somewhere, and we have $4,000 in fees and charges on insurance and registration and different things that she hadn’t even considered prior to having the program. So what we did was we confronted her exact reality at that point in time. And we put all of the information into the program as it was. And we then said, “Okay, what can we change?” So we’re not saying you’ve got to restrict yourself, if it’s changing how they’re doing things. So modification, and that’s all it comes down to. It’s not, “You must do this to survive.” It’s like, “What can you do to change the outcome?” Within two weeks she made all of these changes, didn’t realize that if she didn’t ask, she wouldn’t get and now that she’d asked, she was more than happy to keep asking and getting and so we turned that around. She said, “Look, we now realize we can afford the car.” Her husband quit smoking, he came on board. That was one of the hard things, was getting her husband on board. He actually just got a raise at work, a promotion. And he was gone up to about $65,000. Now, to a lot of people. That’s a lot of money. But they were still having this hard time affording things which was just crazy. You can’t… You can’t… What is it? You can’t… I can’t think of the word now. If you don’t measure it, you can’t know what you’ve got. Right? So once they knew what their figures were, they were much better often. And it was just this whole relief to see this thing in front of her, you actually don’t have that bigger problem if you make these changes in your life. So we cut back on her expenses like hairdos or getting your fingernails done or he kept smoking, he quit smoking, he wanted to quit smoking. So this was the incentive for him. He was drinking two slabs of beer which was absolutely crazy. So he cut that in half to one slab a week. So, big financial changes. So that was the first one. And of course, she was extremely excited. And we’ll talk to anybody. And she says, if it’s gone beyond the daily living, now they’ve got their future planned. And another one was a woman that we save $2 million, she bought 10 properties for retirement. And she was in a high flying six figure income and had been terminated just after the GFC in 2008. 2011 when she came along. And she said, “No, we don’t have that six figure income anymore. And we’ve got these 10 properties to support. What am I going to do?” I said, “Well, put all of your information into the program.” We found that she was actually $3 a week short. I said, “Can you find $80 a week?” And she said, “Well, yeah, look, I love teaching piano to children.” And so she came back two weeks later. And she said, “I’ve got the money because now I’ve got children that I’m teaching piano to.” When we looked at the whole scheme of everything that we’re going to save $2 million in interest, if they followed the program all the way through on these 10 properties. And are going to save something like 10 years. So you know, it works. It’s following a system and following program, it doesn’t matter what you do, follow something that works.

Mario Fachini  [11:40]  

Alright, Nobby. Thanks for sure and both of those transformational stories, and what I like about them is you’re not just able to help people with the finances, you know, you’re also helping them personally, you’re bringing those the family together again, helping him stop smoking. And that’s great on a family level. And it sounds like two different demographics. Because you also have the success story of someone in the millions. I remember hearing long ago, that it’s not how much you make, it’s how much you keep, because you can make 2 million a year. But if you spend 2.5, you got a problem. Conversely, if you make 100 grand a year, and you keep 95 of it, you’re doing something right. So you were talking about your training and your book. So let’s touch into your Money Rules Book and I see it on the shelf behind you, a lot with your other one Rich Girl, Smart girl. But How have your books helped your business?

Nobby Kleinman  [12:30]  

You know, the books came along as a secondary thing. Somebody said to me, you’ve got a business, the only way you’re going to get known is to write a book and writing the first one was a bit of a hard slog, and the next one just came so easily. But what it does is, it does position me as an authority, it’s like, I’ve got a book that I can hold up. And people say, well, you’re an author, author comes into authority. Therefore, you’ve put all your knowledge into the book. And I can read that. And they can read that in their own time without me talking to them. And therefore thinking that I’m trying to sell them something, it’s like, “I’ll read your book. If I like what I see, I’ll come back to you.” So there’s no pressure. But the fact that the book has been done is obviously important thing, the next book that came along, which was this one here, Rich Girl, Poor Girl, was because a lady had read the first book, and she said, I love that so much. We’re writing a compilation book, I would love for you to put a chapter in there. So in my trips back and forth to the States from Australia, I started writing this book and it was over six flights. And I actually ended up writing it and put it together and it started off as a fairy tale I suppose, and that’s why it’s sort of animated, cartoony, but we then turned into an animation video that goes for half an hour. So, it’s me just reading the book. And it’s that half hour video. People who’ve seen or seen the video or read the book of said, “My daughter needs to watch that.” Again, it’s based around women and how they face the challenges of life. Like we spoke before, you know, growing up, it’s about two girls growing up together, one is rich, one is poor and the global financial crisis hits, so everybody comes back to a level playing field. And they just go through life, get married, have children, one ends up getting divorced, they all have money problems. And along comes a solution. And as a bit of a secret, they love baking cakes, and so it turns into a business and they basically live happily ever after. But you know, that’s the basis the book, but it’s also the basis of life. That is what is happening to the families that are out there. So it’s not that far from the truth. For people who read it, it’s a half hour read, it’s a half hour video. So you know, not hard to do. But again, that also provides authority that people say, “Well, you are genuine. I can align my thinking with what you’ve put in print or in video.” So you need to be believed. People need to have this thing of trust with you. And you break down the barriers by being able to give them something that says, ‘take my word for it.’ But you know, here, read it for yourself. Once you’re comfortable, come back.

Mario Fachini  [15:55]  

So it sounds like next to publishing, you’re saying that video is a good thing for a business too?

Nobby Kleinman  [16:00]  

People will absorb things that they can see in a video, you can show them a picture. And a picture certainly will have an impact. But video, just like this is doing now, you’ll see my expressions, you’re seeing my passion come through. And that happens in a video with people. And they’ll say, “The guy is genuine about what he does.” Or, “You know what? I don’t like his style.” So they’ll pick up on it either way. And you know what, I’m not fast by the way, I’m here to help people. But the true hero is always going to be the person I’m working with. It’s their journey. And I’m just the guy to show them how to get to the other end in one piece.

Mario Fachini  [16:46]  

I love what you represent and stand for. And I’ve always known that about you. And I think it’s great that you have that experience, like you said, 20 years in financial planning. But why did you want to parlay that and create a training and that just keep doing it one on one? 

Nobby Kleinman  [17:02]  

You know, there’s a lot of people in the world who are in financial difficulty, because the reality is, is more than 75{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of the population, it’s probably 80{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of the population who are living paycheck to paycheck, I can’t do that one on one. And I’m looking to work with financial advisors and many coaches and things like that. People like that, who can actually then go off and spread out and talk to their tribes. I’m just a guide. I’m not the person to do this for everyone. I’m happy to help others get started and help more people and just let that ripple effect work out. I’m not the important person, it’s the tool. And if I can give people that tool and show them how to use it, then they can show so many more.

Mario Fachini  [17:51]  

That is great, because you want to make an impact around the world. And I know you are and it’s always great to see you when you’re in the States. But I’m glad you’re representing down under there. So we’re gonna go to thank our sponsor, and we’re going to come back for the Imperfect Action Round.

SPONSOR – Wirecast Pro  [18:06]  

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Mario Fachini  [18:37]  

It’s time to take Imperfect Action. Nobby, are you ready to take Imperfect Action?

Nobby Kleinman  [18:43]  

Let’s roll with it.

Mario Fachini  [18:44]  

All right, what’s the number one problem you see your audience make? And how can they fix it?

Nobby Kleinman  [18:49]  

Spending money they can’t afford to. Quite often, one of the things that shows up is, is it want or is it a need. People buy emotionally instead of logically. So if they’re in the dumps or something like that, and especially, you know, life is hard enough and if you don’t have a lot of money, it’s those little treats that you really want, “I want to go to the movies.” And you should be able to do that. But can you afford to do that? So they’ll put it on the credit card. It’s like, you know, just loading another bullet into the chamber. And the reality is that people who’ve got these credit card debts. And most people do, it’s the handcuffs. The bank loves it, take more credit, spend more money and they just tying them up forever. Banks are not your friends, do not ever think that a bank is your friend. In life, people will either pay interest or they will earn interest. And most people are paying interest. It’s a tax on their income. Not only they pay taxes to the government for the money that they earn through all that working. Now they’re paying a further tax on borrowing. You know, that’s money that’s gone out the window, they’ll never get back. It’s wasted interest and lost years, because the interest they save is actually for their future. And as much as I don’t want to push it, that’s what Money Rule shows them how to do, how to pay off their debts in the shortest possible period of time. And save all of that interest, as well as, save all of those years, and then put that money to work for their future.

Mario Fachini  [20:34]  

That is fantastic. I’m so glad you’re sharing that. And that’s the goal of your program and your book. And there will definitely be the links in the show notes here. But I’m so glad you’re doing this. Because there are so many people and you got me thinking of when I was in high school. And you know, here’s a credit card, here’s a credit card, here’s this, here’s that. And unless you run the numbers, you don’t really know what’s going on with that. So thank you for bringing that up. So now we’re going to go to the opposite side of that. So that’s the biggest problem your audience has. That’s how they can fix it. What’s the shortest path to the cash?

Nobby Kleinman  [21:13]  

Shortest path of cash is a lot of people think that they have a debt problem. They don’t have a debt problem, they have a cash shortage problem, right? So it’s spend less than you earn and pay the highest interest. That’s the fastest action you can ever take. And that was the answer that I always use to give to women. When they say, you know, I want to know about everything else. Just show me how to manage my money. That was it. Spend less than you earn, pay the highest interest at first, and everyone will tell you that. But the reality is that this is where they look at me. And they say, “Yes, but how?” And I realized they wanted a push button solution. And that was how the Money Rules program came about. But even once that happens, one of the things that you’ll find in this is the solution to actually then going out and generating cash, even the Money Rules program in itself is a cash generator. Because the way that I’ve got it set up and has an inbuilt affiliate program, you buy your program, but if you want to get it for nothing, share it with four other people, and you’ll get your money back. Right? So it’s generating more income, that’s not a hard thing to do. If you know four other people, and we are generally, the people that we hang around with were all in that same boat. So if you’re working with or you’re spending time with mothers at school, you know, tennis clubs, or sports groups, or anything like that. All of those people are generally in the same sort of financial areas, they’re all sort of struggling, but nobody wants to say anything, you turn around and say, “Look, you know, guess what, I’ve got this, and this is brilliant. It’s just made it so clear for me and the stress has gone from my life.” Then wouldn’t you share that with other people?

Mario Fachini  [23:16]  

Of course, you’d want to. I don’t know why people would have a problem, you know, obviously, people don’t want to admit stuff. But I think that just perpetuates the problem. Instead of going, you know what, here’s what I did, here’s honestly, it’s one of the reasons that inspired me to do the show is to go, “Hey, I know these great people, such as yourself, I want to showcase them because we’ve had one on one exchanges and hung out in person.” And I’m like, man, it’s like, everyone is so awesome one on one. But then it’s like, everyone goes to their corner of the earth. And no one knows what you’re doing behind closed doors. And, you know, with my coaching and my training, I’ve had the opportunity to see behind the closed doors. And I’m like, so that’s why I want to showcase this because I know you can help 10,000, 100,000 people as well, you should. So I’m going to do everything I can to get your stuff out there to make an impact for people. So thank you for making it available.

Nobby Kleinman  [24:12]  

Thank you.

Mario Fachini  [24:13]  

I have a third question. It’s awesome. The third one is customer lifetime value. How do you maximize the customer lifetime value specifically with your business and in this instance?

Nobby Kleinman  [24:24]  

Well, for me, that’s a hard one. But I mean, customer lifetime value is in the result.

Mario Fachini  [24:30]  

That’s easy.

Nobby Kleinman  [24:31]  

Yeah, it is. It’s in the result, if you show them and I can, I can show them within minutes, right? Nothing else matters other than knowing what the future is going to be from a financial perspective if they follow the program. And I can show them that within absolutely minutes. And the first one we’re going to show them is the worst scenario which is if they keep doing what they’re currently doing, this is what life is going to look like, and it ain’t a very good picture. So now we can work together and make changes so that I can absolutely turn your life around. I could probably show you eight and a half a million dollars at the end of the same period of time of say, 25 or 30 years. And when you’re paying that mortgage off, instead of giving all that money to the bank. You know, so if you can show them out to pay off their debts in less than half the time and keep all of that interest, a $300,000 mortgage, you’re probably going to pay $250,000 in interest over the next 25 years. What if you could cut that down to say 100,000 you’ve just saved 150,000 and that now goes to your retirement and you’re debt free in half the time and no fakeness about it. This is the program. Everything is in the program. It is simple. It was designed for women. Now, it is so simple for women to use. Guys have looked at it and said, “This is a no brainer.” But women look at it and they say, “I can understand that.” There is no more confusion. because if somebody I’ve heard say, if you’re confused, you lose. This is so simple, women look at it and they say, “I get it. I totally get it. I now have control I don’t need to rely on a guy.” Because you know honestly a man is not a plan, okay? there is no white shining knight. And so women can take back control for themselves and say, “Yes I do that.” Most of my clients are women, so it’s not a hard thing but when they sit there with their husband it’s like, “This is it, we are doing this because I’m in control.” The President of the United States can boss around the whole country, but when he goes home, his wife says and he’ll do it. The biggest corporations the same thing, the guy goes home to his wife and his wife is in charge of that household.

Mario Fachini  [27:13]  

I appreciate you for what you’ve shared already Nobby and I’m glad you’ve made this information available. Where can people get more information on your training and your books?

Nobby Kleinman  [27:21]  

They can actually go to MoneyRules.com.au and check out the website, but I’ve got a special for your listeners if you like, where I actually show people for nothing up front what their future is going to look like. And to do that all they need to go is to MoneyRules.com.au/DFY. So, ‘Done For You,’ but just the letters D-F-Y and what they’ll find there is the program that they can just put information into and we’ll send them back a report.

Mario Fachini  [27:58]  

Very good. I appreciate you for making that available to Expert Authority World and I’ll make sure that the link is in the show notes. I just have one more question for you, what book would you recommend that has made an impact on your life and business?

Nobby Kleinman  [28:14]  

You know, one of the best books that I think I’ve ever read in business, this guy, it must have been like he was looking over my shoulder and it’s Michael Gerber in the E-Myth. Brilliant book.

Mario Fachini  [28:22]  

Great recommendation. Well, Nobby, thank you so much for the insight and again, for making this available because I know the world needs that and you’re increasing the financial literacy. So thank you. And it’s been great having you on the show.

Nobby Kleinman  [28:36]  

Thanks very much, Mario.

Mario Fachini  [28:38]  

All right. Expert Authority World, we got another one great one here. We’ll see you on the next episode. Take care and God bless.

Expert Authority Checklist  [28:45]  

You’re already successful. You’ve worked hard to get where you are. We both know it wasn’t overnight and hasn’t always been easy. No doubt you’re the expert on your subject matter. But do your prospects in your marketplace think of you first as their go-to trusted advisor all the time? ExpertAuthorityChecklist.com is 100{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} free and reveals the 21 steps to determine if your prospects view you as the expert and authority of your marketplace? Or if it’s just all in your mind. Important required steps like, Do you have a process in place for prospects to self-identify if they qualify for your time and expertise or not? Does your current offer have the seven components of an irresistible offer required to make it a no brainer for your prospects? Do you have a real life paperback book showcasing you as the subject matter expert you can actually hand someone? Get your free checklist now at ExpertAuthorityChecklist.com Once again, ExpertAuthorityChecklist to make sure you have the 21 steps covered. It better not be more. But don’t leave those one or two things you may have missing go any longer. Visit ExpertAuthorityChecklist.com and make sure you’re being seen as the expert and authority today. Once again, that’s ExpertAuthorityChecklist.com. Get your copy now.

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Expert Authority World  [30:18]  

Thanks for listening to the episode. I hope you got a lot of value out of it. Let’s continue the conversation over in the community, ExpertAuthorityWorld.com. We can have discussions, talk about the episodes. And I’d love to get your thoughts on it. Once again, ExpertAuthorityWorld.com.

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