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What Expert Authority World™ is saying about the show:

  • Amazing Interviews not to miss!!!
    by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    by colas_18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    by Fatherof10yrold from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

Subscribe to EAInterviews

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Resources Mentioned

Business Book Checklist

Expert Authority Checklist

Books Mentioned

The Science Of Getting Rich | Wallace Wattles

Think And Grow Rich | Napoleon Hill

People Mentioned

Robert Kiyosak

Sponsors

Acorns: To learn how Acorns simple & easy investment account will help you create a compound interest snowball, visit: EAinterviews.com/Acorns

What You Will Learn In This Episode

[0:52] – We thank our sponsor, Acorns

[1:32] – Eleni’s Inspiration in starting her company

  • She had an entrepreneurial spirit for a long time.
  • “If you’ve got a contentious relationship with it (money), you’re not going to be growing the way you want to grow.” – Eleni Anastos
  • “How you do money is how you do everything.” – Eleni Anastos
  • Why money?

[3:04] – Who are Eleni’s clients and how does her company helps them

  • Entrepreneurs that may be struggling with pricing their products or services.
  • A lot of entrepreneurs are good at what they do, but they are uncomfortable talking about money.
  • Why most entrepreneurs or service providers apologize for their fees?

[5:15] – Limiting beliefs about money

  • People end up undervaluing themselves and not honoring their skills.

[6:05] – “There has to be a point where you draw that line to get what you deserve.” – Eleni Anastos

[7:29] – Eleni’s biggest client transformation

  • Adapted limiting beliefs about money from childhood.
  • This client was able to transform her relationship with money and began earning up to 6 times what she was earning in the past.

[10:41] – Some types of money archetype

  • Romantic nurturer.
  • Accumulator.
  • Maverick.

[13:00] – Wealthy versus comfortable

[16:10] – How has speaking helped Eleni’s business

  • Human connection is what matters most, including your connection with money.

[18:18] – We take a moment to thank our sponsor, Acorns

[19:56] – Eleni answers the Imperfect Action Round

  • Fastest path to the cash is not undervaluing your talents.
  • Finding your ideal client’s characteristics that are going to be happily and willingly pay your fees.
  • Decide if the juice is worth the squeeze.
  • Focusing on the value and not confusing it with the cost.
  • “Clients are going to invest in themselves when they choose to work with you. They’re investing in their own growth, their own future by choosing you.” – Eleni Anastos
  • Book recommendation: The Science Of Getting Rich | Wallace Wattles, Think And Grow Rich | Napoleon Hill

[23:33] – Reach out to Eleni Anastos

[24:22] – Expert Authority Checklist

[25:37] – We thank our sponsor, Acorns

[26:14] – Let’s continue the conversation over at Expert Authority World community

Episode Transcript

Read Full Transcript

Intro  [0:00]  

EA Interviews, Episode 35. Inspiration, transformation, success stories and the Imperfect Action Round seven days a week. Join Mario for Jeannie for today’s Expert Authority Effect Interview. 

Mario Fachini  [0:13]  

Welcome, Expert Authority World. I am excited to be here with another great episode for you. Have you ever had hang ups with money? Have you ever wanted to make more, but not quite sure what was holding you back? I know I have in the past. Have you ever wanted to help someone else out but you were struggling yourself? Was there something that happened when you were younger? That you may be carrying with you when you’re older? Does your business want more profits? Do you want more margins? These are all important things. But what is that breaking point? I assure you it is not the shiny object you’re seeing on Facebook, LinkedIn or anywhere. It’s deeper than that. And we’re going to jump right into it. After we thank our sponsor.

SPONSOR – Acorns  [0:52]  

How would you like to grow your wealth easier than you think with the change you probably don’t notice anyhow, automatically? That’s why I started the compound interest snowball investing with Acorns and advise you do too. Get started simply and easily today at EAinterviews.com/Acorns

Mario Fachini  [1:09]  

Eleni, how are you?

Eleni Anastos  [1:11]  

I am good. And it’s so good to be here with you, Mario.

Mario Fachini  [1:14]  

I am excited for you to share. I’ve been wanting to have you on the show for a while. I was so thankful when I reached out and you are so excited to come on. It is an absolute pleasure. And let’s just jump right into it. Why did you decide to do what you do? What inspired you to start your company?

Eleni Anastos  [1:31]  

I’ve had the entrepreneurial spirit in me for a long time. And for many years little over a decade, I worked with a lot of entrepreneurs helping them get money when the bank said no. Things like equipment leasing, accounts receivable financing. But throughout that I realized almost every single entrepreneur I worked with, including myself, had a very contentious, negative relationship with money. And it was really impacting their bottom line. I mean money touches every area of your business, it touches almost every area of your life. So if you’ve got a contentious relationship with it, you’re not going to be growing the way you want to grow. And I want people to really value themselves and value the work that they put out to the world.

Mario Fachini  [2:18]  

Where did you develop the sense that it had to be on money? I mean, there’s different ways you can help people. I mean, there’s many different ways you can help people and you chose money. Why is that?

Eleni Anastos  [2:32]  

I did. Because of the impact that I see that it has, I have learned that how you do money is how you do everything. And uncovering those money blind spots can significantly impact so many areas in your life, professionally, and personally. And again, since money touches every area of your business, you need to have a positive, healthy relationship with it, if you’re going to grow the way you want to grow.

Mario Fachini  [3:00]  

Let’s dive in to your clients. Who do you help? And how do you help them?

Eleni Anastos  [3:04]  

Well, I work with entrepreneurs that may be struggling with how to price their product or their service. They know that the work they do the product or the service they offer is worth way more than what they’re charging. And they need sometimes they just get stuck on how do I really package this? How can I put it into our program? How do I create a profit pyramid that makes sense for my business. And also I see a lot of entrepreneurs, they could be so gifted with whatever they do. But so uncomfortable talking about money. And if you’re uncomfortable talking about money, you’re going to hesitate to ask for the sale. Or you might even apologize for your fees. At the very least you’re going to over deliver. 

Mario Fachini  [3:47]  

Why do you think people apologize for them?

Eleni Anastos  [3:50]  

I think it goes back to some limited beliefs they have like, “Who am I to charge this?” “Who am I to ask for money for what I do?” And simply looking at the other side, who are you not to do that. But if you grow up with, “Oh, you know, money, having too much money makes you greedy or money is evil, or there’s never enough to go around.” You’ve got those limiting beliefs. That’s a boatload of carry on luggage to drag with you to try to make it successful in business.

Mario Fachini  [4:22]  

Would you say that a lot of entrepreneurs go into entrepreneuring, so to speak, to break free from that? But it’s also that contention point, like you’re saying that holds them back so often.

Eleni Anastos  [4:35]  

Yes, I think many people do become entrepreneurs, because they have that spirit and they want to the master of their own destiny professionally and financially. But you can’t succeed beyond your current money beliefs. So not having the awareness of what your dragon with you that most likely came from childhood. Or maybe if you were in corporate, and it didn’t matter how hard you worked for a certain type of job, it didn’t matter how much you put in or how many hours. This was all you’re going to make.

Mario Fachini  [5:05]  

Let’s dive a little bit deeper into this specifically, because a lot of people have those limiting beliefs. How do you first identify it and then break free from it?

Eleni Anastos  [5:15]  

Well, when I first worked with a client, the first thing we do is look at the foundation, where those beliefs with money came from and honestly it often goes back to childhood, they could have been watching their parents or anybody else close to them. And if they heard people stressing about money or arguing about money, or heard things like money is evil or wanting to have a lot of money means you’re a greedy person. That’s all weighing on them subconsciously. So even though they want to go out on their own and have an abundant life, they still have that subconsciously pulling them back going, “Oh, yeah. No, no, you don’t want to be greedy.” And they end up undervaluing themselves and not honoring their skills and their gifts.

Mario Fachini  [5:59]  

So what are a couple things that you start people off with, once you’ve identified it, to get them through it,

Eleni Anastos  [6:05]  

when we first identify their limiting beliefs to go through that, we also look at how they’re hardwired. Everybody has a money personality, or money archetype. And like any personality, we all have gifts, and we all have challenges, but it’s about the awareness. So once you understand how you’re hardwired to deal with money, then you can begin to make the decisions, you know, to move yourself forward. But I also want entrepreneurs especially to look at who they want as clients, you know, all too often we get caught up in, “I just need to make a sale, I just need to get a customer in the door and I get being hungry in there, I get it. But there has to be a point where you draw that line to get what you deserve. And a lot of entrepreneurs think they just have to basically take whoever comes in the door. And those people might not be appreciating your value, your worth, they might be looking for the cheapest deal in town. And I see people try to compare cost with value. And they’re not even in the same ballpark. That’s easy for an entrepreneur to get hung up on. 

Mario Fachini  [7:14]  

With that being said, what’s the biggest breakthrough you’ve ever seen a client have, they came to you they hit some limiting beliefs, you worked through it, which is fantastic. What’s the biggest transformation you’ve seen in one of your clients?

Eleni Anastos  [7:29]  

One of my clients, a very creative, talented entrepreneur, but so, so scared to even deal with money, she could barely discuss fees. In fact, she often apologized for her fees when talking to potential clients. She was living basically from hand to mouth very inconsistent months. And we started working together. And digging back into her past, she realized that she adapted a lot of limiting beliefs from growing up where she heard money’s the bad guy, there’s never enough to go around. And whenever we talk about it, you know there’s going to be a fight, it was going to be an issue. So she just didn’t want to deal with money. It was like hands off, I don’t want to, I’m not going to be able to stand up for myself, because she only saw the contention. But through coaching, were able to write that ship. And she transformed to relationship became empowered. And then she was able to confidently state her fees confidently talk about money in any situation. And not just professionally, she was standing up for herself personally. And she began earning more money month after month. Right now she’s earning about six times what she was earning before she realized she had those money blocks that were holding her back.

Mario Fachini  [8:47]  

Wow, that’s fantastic. I don’t know anyone who regardless of what they’re currently making wouldn’t want to make six times more.

Eleni Anastos  [8:54]  

Yes. Me included.

Mario Fachini  [8:57]  

What was her goal once she got past it? Did she have any new goals like, you know, here’s my dream before. And now here’s my dream now that I can see that more as possible.

Eleni Anastos  [9:07]  

She wanted honestly, to carry that voice into all aspects of her life. I had mentioned that how you do money is how you do everything. And because she was so afraid to even stand up for herself where money was concerned. She wasn’t standing up for herself and her personal life, either. It was just accepting whatever came her way. And four months ago, she married the love of her life, because she stood up for what she wanted. She no longer tolerated what wasn’t serving her. So again, it impacts all areas of your life.

Mario Fachini  [9:40]  

So you piqued my interest with the archetypes that you mentioned. And I’m curious which one she is and congrats to her for breaking through and now improving other areas of her life. I’m curious what she is. And I’m curious what I am, how many archetypes are there?

Eleni Anastos  [9:55]  

There are eight main archetypes and she was a Romantic nurturer. And well first I want to say there’s no one archetype that’s better than another at attracting abundance into your world. Again, it’s about the awareness. Because we all have the gifts, we all have challenges. So we want to champion the gifts, and consciously navigate around the challenges. And there’s a very simple assessment that people can take to determine their archetype – a series of questions. And the good news is you can’t study for it and you can’t fail. It’s all good.

Mario Fachini  [10:29]  

Why didn’t you tell me about this in high school, I would have loved this option for all my quizzes.

Eleni Anastos  [10:34]  

Yes, not having to study and not being able to fail.

Mario Fachini  [10:37]  

Would have passed more classes that way. You said she was a romantic…

Eleni Anastos  [10:41]  

A romantic nurturer. So, a romantic nurturer, and you can just think of what the words mean. You know, when you’re romantic and you believe that things are beautiful, and there’s grace and ease and things will flow. Yes, on one hand, they will. And as a nurturer, you love taking care care of people, you want to be there for them. Of course, whenever you can help you want to help. But by the same token, you can often default to becoming a bank, or allowing people to take advantage of you if you don’t have boundaries in place. So I wouldn’t want her to stop being a loving nurturer. But then she knew she needed to have some boundaries in place to protect herself. So she could continue to be of service to others.

Mario Fachini  [11:28]  

So I know we don’t have time to go into all eight of them. But what’s another one or two you can share with me?

Eleni Anastos  [11:34]  

An accumulator, I am a strong accumulator, we’re the inner banker, and we know where every penny goes, we have a very tight knit close relationship with money, which on one hand can be a match made in heaven. But then on the other hand, sometimes even spending a small amount of money can cause a lot of anxiety and stress. So it has to have the balance. Because if you don’t have the balance, if you’re not willing to kind of loosen those purse strings once in a while, then you may end up missing opportunities to invest in yourself that could catapult your business or doing something for yourself on a personal level, that could really enhance your life if you’re too tightly knit with money. Another archetype is Maverick, they’re kind of that rebel with a cause. And they just illuminate that risk is essential, which in many ways is a good thing. But sometimes Mavericks can take that too much to an extreme. And again, it’s about going back to the balance, where yes, you got to be willing to take that risk, you got to be willing to take a chance any true blooded entrepreneur knows that. But by the same token, you also have to have some sense of stability. You know, sometimes the old tried and true is what you need, you still need a foundation to leap off of.

Mario Fachini  [13:00]  

I love that. It reminds me of one of my favorite authors, Robert Kiyosaki. In all of his books, he says that savers are losers. And he’s alluding to the fact that if you’re trying to save your way to wealth, it’s never going to happen, you’re going to lose in the long term. And he said, I have a plan to be wealthy. But I also have a plan to be comfortable. And I think too often people confuse those two, would you agree?

Eleni Anastos  [13:29]  

Yes, completely, completely. And especially using the word comfortable, I don’t ever want to be okay with just being okay. But I’m grateful that I’m okay on many days, if that makes sense. You know, again, it’s having the foundation. But I know that I can leap from it and grow in directions that if I hadn’t done this work on myself, I probably would be sitting still so tight knit with my money, being a hardcore accumulator. I remember my very first savings book as a kid, and I slept with it under my pillow, because it was so cool to see that money in my savings account. But again, as Robert said, you know, that’s not how you amass wealth, but it’s about balance, because you can’t be the maverick all the time and risk every single day and everything you have. So I think it’s a nice marriage, you know, of the two, the balance.

Mario Fachini  [14:24]  

It meant a lot to me, because I identify with that maverick. I’ve even heard some people say, gambler.

Eleni Anastos  [14:32]  

Yeah.

Mario Fachini  [14:33]  

And there might be some truth to that. But you know, you can’t always go for the big risk. But like you said, if you never take any risks, nothing’s going to change. So there’s, I don’t know if there’s a fine line. But I will say there’s a big old gray area that you got to figure out what works for you.

Eleni Anastos  [14:52]  

Yeah. Exaactly.

Mario Fachini  [14:52]  

So you were talking about your clients, and you work with them one on one, how else do you help them?

Eleni Anastos  [15:00]  

I also work with them in small groups. But primary, it’s been one on one, but I’m adding on more and more small groups for the more people want to come in. And not everybody is ready or at a place for one on one coaching and mentoring. So I’ve created groups to help fit that need as well. So people can still get support, and still get you know, some of the services because again, I’m on a mission for people to truly value themselves, stop undercharging value their work, and realize that they have every right to have abundance, you know, money is not a bad guy. Money is neutral, money’s energy like anything. It’s whatever we apply to it, whatever meaning we apply to it. So helping people get away from those limited beliefs. Oh my gosh, it’s been so gratifying to see the breakthroughs that they make. And like the freedom, it’s like busting free of the chains.

Mario Fachini  [16:01]  

Well, you have such a compelling message. And I’m thankful you’re sharing it with the audience, how would you say speaking has helped you get your message out there?

Eleni Anastos  [16:10]  

Being able to connect directly with people? Absolutely, because I’m very relationship oriented. And I believe in connection connection is what matters most and including your connection with money. But when people can see you and hear you, I think it’s far more impactful. Because at the end of the day, you know, people still buy from people. And yes, I am grateful for the internet, online platforms, everything and I utilize them. But I think we can’t forget the human element and just connecting, so being able to be in front of somebody face to face, or at least when they can hear you and see you. I’m so grateful to be able to connect with them on a human level.

SPONSOR – Acorns  [16:56]  

I agree. Too many people forget the art of just caring. I mean, I grew up, and one of my favorite things was always friends and having fun and family and different things. But there was that connection. There’s that relationship like you were speaking of. Now, I also like the internet, I’m a frickin nerd. And I feel very comfortable with all that kind of stuff. However, it’s given me the opportunity to be able to speak in a way where you can communicate with people from one generation and bridge the gap to the next one. Because the reality is they both work and help each other out. It’s not that anyone that has more wisdom and experience, let’s say if that’s a good way of saying it. You know, it’s not this generations fault. But conversely, if you don’t know how to do this nowadays, you know, open up a cell phone, check out an iPad, send an email, you’re going to have just as much trouble as 100 years ago for someone that, I don’t know, didn’t have a car or something. You know how at any point in time, there’s always that level. And it’s like, how can you stay ahead of the curve? Well, you need to be able to be more than just one thing at any one time. So we’re going to talk about how people can do that. We’re going to come back after we thank the sponsor for the Imperfect Action Round.

SPONSOR – Acorns  [18:18]  

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Mario Fachini  [19:31]  

Alright, we’re back with the Imperfect Action Round. Eleni, are you ready to take Imperfect Action?

Eleni Anastos  [19:36]  

Absolutely.

Mario Fachini  [19:37]  

Pretty much the only way to do it right?

Eleni Anastos  [19:39]  

Absolutely.

Mario Fachini  [19:39]  

You’re gonna love this question. You’re going to love all of these. And I ask them every interview, but you’re really going to love them. The first one is what is the fastest path to cash? What is one way that someone can make more money sooner than later?

Eleni Anastos  [19:56]  

Very simply is looking at raising your fees, because guarantee almost everybody is under charging. That being said, also look at the clients that you want to have, you know, look at who you want, what are the characteristics of your ideal client? Because you want to attract people that are going to happily pay your fees. Because they see the value in you.

Mario Fachini  [20:16]  

I like that. All right. Second one. What is the biggest problem you see your audience make? And how can they improve it?

Eleni Anastos  [20:23]  

Not charging what they’re worth. Again, completely undervaluing themselves, they seem stuck on how do I appropriately or properly price my product or my services, maybe into packages and then programs so you can create a profit pyramid that makes sense for your business. What I think a lot of entrepreneurs forget is that you get to decide, is the juice worth the squeeze? Know you decide how much your time is worth. And then you can build accordingly. Not everybody needs to make the same amount. But going back to, remember it’s your worth, it’s your business, you decide if the juice is worth the squeeze.

Mario Fachini  [21:02]  

I like that analogy. I love orange juice. And I’m assuming you’re talking about orange juice. But I also like lemon, I don’t generally drink it. But it is still good. It’s your choice either way. And so many people forget that it’s your business. It’s your show. It’s your life. It’s your book, it’s your whatever. So the last thing I want to ask is maximizing customer lifetime value, what would you say is the best way to do it?

Eleni Anastos  [21:31]  

Focusing on the value because to me, that’s the key word. And it’s cultivating that relationship with them. And remembering that you’re on the same team, you want the same result. And again, not confusing cost with value because it’s not the same thing at all. Clients are going to invest in themselves when they choose to work with you. And I think that’s the message that needs to continually be conveyed to them. They’re investing in their own growth, their own future by choosing you. 

Mario Fachini  [22:05]  

That is beautiful. So many people need to hear that. And I hope you’re listening with both ears Expert Authority World, because she is being up most honest and truthful. And you need to take this to heart. So the last thing I want to ask you is about books, what is the best book you could recommend to anyone?

Eleni Anastos  [22:26]  

Oh, because there are so many. One of the first ones that came to mind though, is The Science Of Getting Rich by Wallace Wattles. It’s a very small book, but so potent and powerful. And it really demystify is everything. You know how many people think that, “Oh, getting rich is only for the lucky people or the special people or those super talented people.” It’s truly available to all of us. So, The Science Of Getting Rich.

Mario Fachini  [22:58]  

Is there another one you want to record meant to? You said there’s so many and there are. I’ll give you an extra one if you want it.

Eleni Anastos  [23:04]  

I mean, the classic tried and true, Think And Grow Rich. You know, I love Napoleon Hill. And it goes back to the beliefs and the mindset. You know, he didn’t say build a widget and grow rich. He said Think And Grow Rich. So it goes back to my point of you can’t succeed beyond your current beliefs. So you have to do the inner work first.

Mario Fachini  [23:28]  

I love that. So where can they find you to learn more? Because I know they’re going to want to.

Eleni Anastos  [23:33]  

I’m at BusinessInsightsNow.com and I would love to you know offer for anyone curious, you included. To learn what their money personality, their money archetype is. It’s a very simple assessment, you can take it via my website probably take you about 10 15 minutes. Soon as I get the results, I’ll reach out so we can schedule a time and I will help explain what all of those numbers mean and how they may play out in your life personally and professionally.

Mario Fachini  [24:05]  

Well, that sounds good. Thank you for making that available to everyone.

Eleni Anastos  [24:08]  

Absolutely.

Mario Fachini  [24:09]  

This has been fantastic. Thank you for your time. It’s been an absolute pleasure. And I look forward to talking with you again.

Eleni Anastos  [24:16]  

Thank you. I really appreciate it.

Mario Fachini  [24:18]  

All right. Take care and God bless.

Eleni Anastos  [24:20]  

Bye.

Learn More About Eleni

Eleni Anastos is the founder of Business Insights Now LLC. Her passion is to support entrepreneurs and business leaders in living their best lives – professionally and personally. She understands the value in connection and excels in cultivating relationships and building trust. Her certifications include:

  • Certified Money, Marketing and Soul® Coach
  • Certified Money Breakthrough Method® Coach
  • Certified Sacred Money Archetypes® Coach
  • Certified Infinite Possibilities Trainer
  • Certified Holistic Life Coach

Eleni draws upon her background and experience in business development, program coordination, personal development, education, public speaking, training and assessment to build tailored programs that will get her clients the results they want. Step by step. Working with Eleni means you will create an environment that inspires you to meaningful action. With action comes change, with change comes growth, and with support comes success.

A personal message from Eleni…

I grew up in a family that believed a strong work ethic and flawless service was everything needed for success. Although forever grateful for that foundation, I realize now that there is much more to experience from the positive energy we put into our work, and that the way we define success is a very individual thing.Very common themes emerge as I am introduced to new clients. They find that their work ethic doesn’t guarantee anything from employers in uncertain economic times. Their problem-solving skills and innovation have often been ignored. They have a vision to grow their own business and feel stuck. They feel that they have much more to give, and it shouldn’t come at the expense of the life/work balance they deserve. They have responded with the courage to invest in themselves.

A not-so-funny thing happened as I began this personal message to you. I got stuck. Years after taking the same journey as my clients to specialize in business development, program coordination, personal development, training and assessment, I had stalled when it was necessary to turn the spotlight on myself. The blockage was resolved when I was honest with a friend who shares my entrepreneurial spirit. I was reminded that as essential as work ethic and impeccable service are toward our dream, we all need a coach when we struggle to see the traps we inadvertently set for ourselves. The greatest strengths we have as entrepreneurs are our ideas and our ability to understand and adapt to our vulnerabilities and opportunities.

This small example of how we can stumble, and how quickly we can recapture the excitement, keeps me focused as the coach for clients of Business Insights Now.

– Eleni

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