What Expert Authority World™ is saying about the show:
- Excellent show, very imformative!by Shaolin Soprano from United States
Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!
- Helpful Information!by The Medicare Nation from United States
Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation
- Love Mario’s Attitudeby marisaimon from United States
Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.
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Mario provides lots of great info and advice in this 7 day a week show.
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Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂
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Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!
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Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!
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Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.
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Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!
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Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better
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Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.
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There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!
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I love learning about mindset and how to master my thoughts. This show provide the tools!
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Great information for all businesses.
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Great information that applies to any business! I really felt he provided value for my time.
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Interesting topic. Great interviews. Keep up the hard work!
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Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.
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Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!
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Great podcast, awesome guests, incredible host!!!
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Some people want something fun, others want something informative. This podcast gives you both!
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Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!
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Great podcast! Love hearing about the guests’ journeys and what they learned from them.
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Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!
- Amazing!by KatieBrooksIV from United States
If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!
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Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!
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Mario does such a great job of engaging his guests from several different disciplines.
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Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas
- Great interviews and guests!by Mel Good Karma from United States
Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!
- Fantasticby Jason A. Duprat from United States
Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.
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Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!
- Nice variety and interesting topicsby emjgreen from United States
Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.
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Mario is the real deal and BRINGS IT to his own podcast and everywhere he interacts in the world. If honesty and vulnerability bother you, please move on to the next podcast.
- Great Content! Great Interviews!by No BS Mompreneur from United States
Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++
- A great addition to build authority and create an impactby Cloris Kylie from United States
A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!
- Filled with motivation and ideasby Thomas O'Grady, PhD from United States
Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.
- spartancvby spartancv from United States
Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.
- This podcast is the bombby Posturedoc from United States
Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.
- Wow - love the video show.by Thehighenergygirl from United States
Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.
- Motivating and Inspiring!by KatyJoyWells from United States
Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!
- What a great show!by Gene_HPLN from United States
Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!
- It's greatby Ian Ryan from United States
Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.
- Love it!by Brendan @ Entrepreneurs&Coffee from United States
I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!
- Amazing!!!!by Lindsey Russo from United States
This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!
- Learned what I didin't even know I neededby Camilla-Jean from United States
Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.
- Fabulous Interviews!by Life&RelationshipCoach from United States
Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne
- A+ Showby Gisele_Oliveira from United States
I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.
- Inspiration, transformation, success stories!by Chabo101 from United States
The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.
- Great interviews!by AlyciaDarby.com PodcastManager from United States
These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!
- Inspiring story of courageby StrongHeart<3 from United States
I love that she found gratitude in her circumstances. lorie is an inspiration
- Powerful!by The Food Heals Podcast from United States
Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!
- Great content!by Blakeob85 from United States
Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!
- Real Actionable Tactics!by MattBMaverick from United States
What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!
- Great Listen!by Real Estate Investor from United States
Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!
- Great interviews!by Matt B 1818 from United States
Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!
- Love itby Duffash from United States
I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!
- Strong, professional, enthusiastic!by pm legs from Canada
If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!
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What You Will Learn in this Episode
[1:06] – We thank our sponsor, Acorns
[2:42] – Get to know Andy Falco-Jimenez’s backstory
- As a kid he wanted to be a whale and a dolphin trainer.
- His interest was piqued by a couple of stories from the police officers he worked with bus driving.
- Andy served as a Reserve Police Officer in Anaheim.
[5:46] – Andy’s transition from being a Reserve Police Officer to being a regular Police Officer
- He wasn’t the baddest officer but he had the gift of gab.
- Andy found the Canine Unit and started training police dogs
- He also trains the dog handlers in terms of understanding and administration of the canine unit.
- It was his passion for training animals that got him in.
[10:18] – Understanding the dog and training the humans
- A lot of people treat their dogs as their children which is fine, but the human must understand that it’s still a dog and not a human.
- Humans must understand that each dog is different, each dog is different in itself.
- Dog behaviors are easier to tackle. At times, preconceived ideas of the human owner are getting in the way for them to train their dogs correctly.
- Andy’s company focuses on the human part of dog ownership because it is way more important.
[13:38] – Andy’s personal and his company’s success story
- From a bad dog to a good dog.
- His training was able to save a dog’s life, built a relationship, and a family environment that is intact.
- Did a show with Cesar Millan, contract with Disneyland, other large corporations, and the Kingdom of Bahrain.
- Andy was able to learn how to be a good business man because of this deal with a country.
[18:55] – Andy’s tip for small businesses
- Try not to overcomplicate things. Keep it simple. Get good guidance.
- Be very clear and specific.
[19:48] – How important videos and books as part of a marketing strategy
- Videos are impactful nowadays.
- It is key to every successful business.
- Videos should be authentic and real.
- Writing a book will set you up as an authority. It gives leverage to become the ‘expert’ in a particular niche.
- People will remember you for the book you’ve written.
[23:55] – Andy’s books
- Detection Dog Manual
- Dog Sniff Evidence
- These books were the reason that the Kingdom of Bahrain found out about Andy and what he does.
[25:08] – We take a moment to thank our sponsor, Acorns
[26:36] – The Imperfect Action Round
- Andy’s fastest way to cash is writing a book.
- His prospects making the biggest mistake of not implementing. “Implement and take action.” Learn from the leaders, copy what they say and implement.
- Maximizing customer value – understanding the most important thing that is happening to the lives of the people who approach you. Don’t look at them like it’s just another customer name on the ledger.
- Book recommendation from Andy: Whale Done!
[29:30] – Reach out to Andy
[30:29] – Thanks to our sponsor, Acorns
Inspiration, transformation, success stories and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect interview. Welcome Expert Authority World. I’m excited to share with you another VIP guest. Andy Falco has trained dogs the world over. He’s a best selling author. He is an international public speaker, and he’s going to be training, he’s going to be sharing with us today, what it’s like to train police dogs. Now, I don’t know about you. But I’ve always wondered, how do you get someone to take action with business? That’s a person, you can talk to them, you can communicate with them. But how do you do that with an animal? And I remember when I was asking him to be on the show, and he was telling me a little bit behind the scenes. Here’s the key. He was talking about what you can apply to your business, in your prospects and customers. But I’m excited to learn what he has experienced over the last 20 years of training police dogs. So I’m going to bring them up right after we thank the sponsor.
SPONSOR – Acorns [1:06]
How would you like to grow your wealth easier than you think with the change you probably don’t notice anyhow, automatically. That’s why I started the compounding interest snowball investing with Acorns and advise you do too. Get started simply and easily today at EAinterviews.com/acorns.
Mario Fachini [1:23]
Here he is Ladies and gentlemen, Mr. Andy Falco Jimenez. How are you doing, Andy?
Andy Falco-Jimenez [1:28]
Outstanding, how are you?
Mario Fachini [1:30]
I’m doing a lot better now. It’s great to have you. How’s it going?
Andy Falco-Jimenez [1:36]
It’s good. I’m just so glad to be with you. I was just thinking while I was waiting to go live with you, trying to figure out how long I’ve known you. But it seems like I’ve known you since you were a kid.
Mario Fachini [1:46]
Since I was a kid. Well I’m still young, right?
Andy Falco-Jimenez [1:50]
Right, right. But I just happen to see your success and all of the things you’re doing. And I’m just proud to be on the show with you. And so I’m happy to be here. I’m just waiting to hear what you’re gonna ask me, because I have no idea what we’re going to talk about.
Mario Fachini [2:02]
Well, I appreciate the kind words and you know what was going on with this. I mean, even everyone watching in the last 30 seconds saw what was going on? I’m like, yeah, Mr. Successful, I got one out of the 10 things, right. But that’s the cool thing about this. That’s why I encourage people to go live, to do this type of stuff, because you get better and even if you have a mishap just you know, hang loose with it. So I want to know more about your story. What got you into… I was just studying law enforcement for some time. What inspired you to pursue a career in law enforcement and ultimately, bring it around and build a business around it?
Andy Falco-Jimenez [2:42]
Well, that’s a really good question, because it was kind of an accident. To tell you the truth. I mean, when I was a kid, I wanted to be a dolphin and a whale trainer over at SeaWorld, that was my goal. I almost didn’t think about anything else. I subscribed to scuba magazines. I watched Jacques Cousteau, you know, every whatever it was, Saturday I think it was. And that’s really what I thought I was going to end up doing. And then I got into school and found out it wasn’t as smart as I thought I was. And so I love science. And I did well in sciences when I got the chemistry and mathematics that I kind of struggled. So suddenly, I found myself doing a lot of other things. I was a magician, I juggled. I worked at Knott’s Berry Farm, I worked at restaurants. And then I began driving buses, and I go buses to ski areas, river rafting. And when I was doing that, I worked with about two police officers, one from LAPD and one from Whittier police department. They drove buses on their days off to these places we went to, like I said, Mammoth and Colorado, Utah, river rafting up in Northern California. And on those trips, they would tell me stories about, you know, the SLA shootout that they were involved in or other exciting events. And that was a big fan of the TV show called SWAT and Emergency. And I go “Wow.” You know, I get bored, really easy. I can’t imagine working in an office setting every day, I think I would go crazy. And so as they told me the stories, I became way more interested with each story. And then the next thing you know, somebody told me about being a Reserve Police Officer. I went to Fullerton City College where they had a class to become a reserve police officer. It’s essentially an academy and just signed up and joined without a police department to work for. And then I applied for LA County Sheriff Fullerton City. Gosh, whole bunch, probably five different cities, and then with Anaheim. And Anaheim decided to hire me and they sponsored everything that I needed to finish the reserve Academy, which at that time, you didn’t get paid as a Reserve Police Officer. So I went to work for the City of Anaheim as a Reserve Police Officer for free. And turns out I loved it. And that’s how it all started. So again, it wasn’t something that I planned out in my entire life. It’s just that these guys told me a couple stories. I thought it was interesting. And the next thing you know, I’m wearing a badge and a gun and driving through the City of Anaheim telling people what to do. So that’s how I ended up being a Police Officer.
Mario Fachini [5:11]
Well, I find that fascinating. I love to go off on a complete tangent here and ask behind the scenes stuff and ask you what kind of gun it was. But I’m doing my darndest to stay focused. So that’s how you got started being a law enforcement officer. Sincerely thank you for what you do, because a lot of people, I think should have a greater appreciation. Oh, I’ll say that.
Andy Falco-Jimenez [5:32]
Mario Fachini [5:33]
You’re welcome. But what made you want to say… what got you into the training of the dog side of it? Because you could have been a regular officer, but you went past that? Tell me a little bit about that story?
Andy Falco-Jimenez [5:46]
Yeah, I think there’s a couple things that are important to know. And that is, that I wasn’t your typical police officer. A lot of people that ask me like, “Well, how did you get into this?” “You should be a fireman, not a police officer.” Or they would say, “You’re too nice to be a cop.” And because I just loved having a good time. And I really did enjoy helping people. And you know, even the baddest, because one thing I did learn, I knew I wasn’t the biggest person on the planet. I was only like 175 pounds at that time as a cop. And the last thing I want to do is fight with a 200 pound gangbanger that’s been working out in the prison for 15 years, you know, full of tattoos on his neck and his face. And so I had to learn how to use my mouth to arrest people. And that means that I would say, you know, “Hey, sir. I know that you can destroy me.” But you know, and then I would talk them into putting the handcuffs on and they would and so I had a different skill set I think than most people. I had the gift of gab and a way of handling these these tough situations. So that was one thing. The next thing is my love for animals. And still in my back of my mind, I think I still believed at some point I would still train some type of animal whether it was whales and dolphins at SeaWorld or somewhere else. And so I ran into the Canine Unit almost immediately on my you know, I don’t know exactly where I was when that happened. But I found the Canine Unit and go, “Oh my gosh, you mean I can be a cop and work with animals at the same time?” And I and I just signed up. I mean, signed up just in the sense that I hung out with them all the time and said, how can I help? Can I wear that suit? So I can go get bit? You know, can I hide the drugs for you on the car? Can I can I follow you around. And in early on in my career, as I then went into becoming a full time Police Officer, I actually got paid. My interest in canine was really noticed. And I was just passionate about it early on. And so I never stopped. And so from that point on and about 1984, I know it’s a long time ago for you. 1984 was when I became a Reserve Police Officer and about 1985 is when I started working with the dogs and I was passionate about it. And I immersed myself in learning about everything I needed to know about training dogs. And then at that point is I think when I realized that training people was way more important than the dog part of it. And so that gift of being able to talk to people and teach people and train people became very handy when it came to me helping other police officers and administration to understand the power of the dog and then teach them how to train dogs. So it’s, again, it was just one of those things that kind of just evolved, but it was just my passion for training animals that got me in there first and then training people was next.
Mario Fachini [8:31]
So I didn’t want to interrupt you but at one point, it sounded like you’re pretty excited to go get bit.
Andy Falco-Jimenez [8:39]
Yes, I got bit a lot. As a matter of fact, my whole left side was pretty much damaged by the time I ended… the last time I probably took a dog bite was probably only about a year ago. But yeah, that’s my…
Mario Fachini [8:50]
But that’s why you have the protective suit to minimize that, mitigate them.
Andy Falco-Jimenez [8:56]
Yeah. I have some scars that didn’t minimize the bite. I’ve bit in places where I didn’t have the equipment. I’ve been knocked down. I’ve been knocked off of the back end of a truck on my head. You name it, it has happened. But because it’s like being a football player. Those dogs he had about 15 miles an hour, and they weigh about 120 pounds. So when they hit you with all that power, and you’re standing still, it can take a toll after a while. But yeah, that was my life. It was awesome, though. I did love it. It was fantastic.
Mario Fachini [9:26]
I remember when I was in law enforcement training, I never pursued it fully. I always wanted to help people. That was my driver. And it was FBI, CIA, doctor ,lawyer. I mean, I just wanted to help people. Some of them are a little bit more action packed than others. But at the end of the day, if you can help someone like you’re saying, the people training, let’s talk about that real quick. Because I’ll never forget you telling me this, I go, I was trying to wrap my head around it when I was looking into everything going. How do you train the dog? And I’d love if you could share with Expert Authority World what you shared with me as to your success behind it. How do you train the dog?
Andy Falco-Jimenez [10:07]
Well, now I’m trying to remember exactly what we’re talking about. But there’s a few things that are really important to understand.
Mario Fachini [10:14]
It didn’t have to do with the dog. You don’t train the dog, you train the…
Andy Falco-Jimenez [10:18]
Yeah, the human. Yeah, but understanding the relationship between the two is another key component between the two and helping the human being understand that it is still a dog. That is really important, because there’s so many people that believe that these dogs are their children. Now that’s all fine, right? I love that they love their dogs so much that they would care for them and respect them and love them and all that type of stuff. But you have to be careful that you don’t start trying to treat them like a human, because they’re just simply not humans. I know you think they’re human. I know, you think that they understand everything you’re saying. And I know that you think that they can do things that are just incredible and in some cases they can’t, but just understand always that they’re a dog. Now, and then the next thing is understand that this dog will never be the last dog you had. Right? Everybody wants the last dog they had because the only thing they remember from the last dog is that they were wonderful. They don’t remember the difficulties they had maybe in the beginning also. And so I had to often remind people, you’re trying to train your dog like you did your last dog, your last dog was a basset hound, this dog is a German Shepherd it completely two different things, right? And so as I began to explain that to people, I became more and more aware that my job was to really train human beings, the dog part of it was really easy. At some point, I had enough experience to train the dogs that no matter what breed it was, I could figure it out, no matter what sex the dog or no matter what the problem, whether it was aggression, or peeing on the floor, those issues were pretty easy to tackle. But when it came to the human being, it was very difficult at times until I really understood how to teach human beings, how to train them, because they all learn differently. Some of them hate their dog and want the dog to go away. And they’re looking for an excuse to get rid of the dog. But sometimes I can teach that it’s not the dog that they need to worry about, it’s their perception of the dog. And then after a while maybe I can even get somebody hates their dog to once again love their dog. I have people that love their dog too much. And they’re not willing to do what it takes to correct the dog or discipline the dog. So the dog understands what the difference is between right and wrong. So every step that I took, no matter what it was, it involved helping the human understand what steps need to be taken, and what their preconceived ideas may be getting in the way of training their dog. So the human part of it was way bigger than I originally thought. And it has become our strength with our company, that the fact that we can train human beings is the more important thing. And the fact that we can do it makes us one of the better dog training facilities. I believe in the world.
Mario Fachini [12:54]
I was going to say ‘in the world’ because I know you’ve traveled all around it. Why don’t you 30 seconds or less tell everyone, well actually, I was going to ask you what’s your biggest success story? So I’m going to make this a two-parter. What’s your biggest… I always ask on the client’s behalf? What’s your biggest client success story? And I’ll let you add on your biggest success story. And I hope it’s the one I’m thinking of. But if it’s a better one, that’s cool too.
Andy Falco-Jimenez [13:20]
Mario Fachini [13:20]
So success stories, your client and yourself.
Andy Falco-Jimenez [13:24]
So many success stories in relationship to dogs. And that’s not to be cocky or anything like that.
Mario Fachini [13:28]
It’s not. I love it. The last 10 interviews I’ve done, it’s like this is the biggest problem now. It’s like, “Oh, man. There’s so many success stories.” That’s a good thing. It’s a good thing.
Andy Falco-Jimenez [13:38]
Yeah, it’s because our system really works. And as I trained our trainers, and I have other trainers now that work the system and I just kind of oversee what’s happening and make sure that they’re staying in line with our mission statement and that kind of stuff. But I think one of my favorites that I remember is a gentleman who was a fireman, by the way. He came from Riverside, which is about 45 minutes away from where I live currently in Orange County. And he drives down and he comes to where we’re training a whole group of pet dog owners, and he gets out of his car. And during a break, he comes to me and he goes, “Is your name Andy?” I said, “Yeah.” And he goes, “Yeah. My name is…” whatever it was. And he says I was on my way, I was supposed to be on my way to the dog shelter to turn this dog in that I have here. He’s become aggressive, my wife’s afraid of them, and we have a baby on the way. But I love this dog and I know that he can be a good dog. I just don’t know what it is we’re doing wrong. I’ve gone to several other trainers, and they can’t seem to help us. But we’ve heard that you’re the best. And so just before I go and put him down, because that’s what the path was for this particular dog. Before I put him down, I wanted to come and see if there’s anything you do. And so I evaluated the dog and looked at him and I go… to me, again, we get a lot of bad dogs. And I said no, I think we can do this. If we can talk to your wife, if you want my help, I will be more than happy to get on a call with her and, and let her know the steps we’re going to take. And he goes, well, number one it goes, “I don’t know how I’m going to go back and tell her because I’m afraid that she’s going to divorce me but I guess I just can’t do it, I can’t put this dog to sleep.” So make a long story short, he was able to get some time, he was able to put the dog on parole for a little while. And so seven weeks of training with us, coming to our training, listening and actually following through with our training. He made that dog a happy member of the family, didn’t have to put the dog to sleep, they had their baby, they love the dog. I’ve gotten messages every so often that everything’s fantastic, the dog has gone on to live its entire life and didn’t have to be put to sleep. But that’s just one of several stories of that type of situation where we were the last resort, we were the last stop before that dog was going to be put down. And because of that we were able to build a relationship and create a family environment that was able to stay intact. And I’m get a little teary eyed because now I’m remembering a couple other stories. But those are just so powerful to me to know that we were able to do something that saved a life and then create a relationship that will otherwise might not have happened.
Mario Fachini [16:17]
I would have to agree that that is a true success story because you get to keep everyone together.
Andy Falco-Jimenez [16:23]
Yeah. And the child grew up with the dog and knows the dog now is a happy member of the family.
Mario Fachini [16:29]
Well, thank you for sharing that with us. Why don’t you give us a quick synopsis of your biggest success story from one of your clients and I hope it’s the one I’m thinking of.
Andy Falco-Jimenez [16:38]
Yeah. The Kingdom of Bahrain. I mean, yeah, there are a couple I mean, I produced a show with Cesar Millan, he and I did a show and that kind of stuff. And then I’ve had contracts like Disneyland and some other big corporations and been able to travel all over the world, but having an entire country come to us and say, you know, we did a lot of research, we’ve watched your videos, we’ve got your books, and we determined that you are the best for us, and we want you to train our dogs for the military over at the Kingdom of Bahrain. And so we landed that contract, we charged a good amount of money for it, they paid 50% up front, we had a good contract in place. And yeah, they wire the money into our account. And we landed that deal, and I put a lot of parameters in place. Because working with countries and in some countries, in particular, you want to make sure and have all of your ducks in a row. And a good contract that has limits like 30-day limits, has very clear parameters so that if anything happens, you don’t get stuck. I don’t want to get stuck with the first 15 dogs that they ordered. Because each one of those dogs cost me $7,000. You can see that’d be very costly, and then you have shipping and a whole bunch of equipment and vet bills and all kinds of stuff. And so a great success story in the sense that both – I learned how to be a really good businessman at that point, learning how to deal with a country, how to put together a good contract so that when and if things went wrong, because I always say something’s gonna go wrong. So be prepared, be prepared for something. And yeah, it just happened and we came out of it very positively. And it was mostly because of us being very diligent in what it was we were putting together, and then the contract we put in place made it a really good story.
Mario Fachini [18:36]
That’s fantastic to hear. Because I know a lot of people that, you know, I’ve worked with medium to large sized companies, and I know other people that work with larger corporations and all that. But when you’re like yeah, one of my clients is a country?
Andy Falco-Jimenez [18:51]
Mario Fachini [18:52]
That’s pretty cool and inspiring. So thank you.
Andy Falco-Jimenez [18:55]
Yeah, for the small business owners, the only thing I want to say is that it doesn’t have to be complicated, right? It doesn’t mean that you have to hire 10 attorneys to do this necessarily. Now you’re going to do what you think you need to do. Make sure you get good guidance, all that kind of stuff. Don’t use me as a guide to give you legal advice, because that’s not my job. But would say don’t overcomplicate things, if you can help it. But just be very clear of; these are the stages that is going to take place, this is what’s going to happen if you don’t follow through with what you’re supposed to do, and this is what I’m going to follow through with what I’m supposed to do. And just keep it very clear. And again, don’t try to make it too complicated. Because then it’ll be just the same thing, it will be so convoluted and complicated that nobody can figure anything up.
Mario Fachini [19:36]
Keep it simple. I love that. So you were talking about your books and video. Why don’t you tell us about your books and what you’ve done with video? And if you’d recommend others do the same thing.
Andy Falco-Jimenez [19:48]
Yeah. Well, how you and I met is in San Diego with a couple of marketing gurus that we decided to follow. And it was during that period of time that I learned that how it important video… the first thing was how impactful video is and how important it is. Especially today. Now I started doing video back in 2005 when YouTube first started and even before that I was shooting with a video camera with a big VHS cassettes in them, and video tape and then selling those you know for you know, 100 and something bucks for a dog training video. And so I learned that video is important, but that necessarily wasn’t marketing, that was just teaching. But now as we come into today’s times, video recordings and live broadcasting, I think are the key to almost any business, if not every business, their success. If they’re not doing video, then you’re missing out on an important part of your marketing. And so people can get to know you and trust you and learn about what it is you do, and hear you talk about, and hear you’re passionate about it. I sometimes get really excited on camera when I’m talking about whatever it is I’m talking about. And I almost always get comments back from people saying, “Man, I really love how passionate you are about what it is you’re doing.” And that makes me feel comfortable that I’m in the right place with you and potentially doing business with you. And so it has to be authentic and real, right? You can’t be fake or else are going to see right through that.
Mario Fachini [21:14]
They can see the screw ups too.
Andy Falco-Jimenez [21:16]
Yeah. Let them see you screw up. I screw up all the time, stuff gets knocked off, you know, my face gets frozen for a second, then it comes back. That’s just what’s going to happen. Don’t sweat the small stuff. But the video is very, very important. And then regard to the books, that’s the next thing that we both learned is that writing a book really set you up as an authority. And I’ve written nine number one best selling books. I think I’ve published 20 something books all together and about 15 journals or something like that. And each time I’ve done that has not necessarily been, well not at all, it’s not none of it’s been to make money because of the book, you know, because I’ve written the book or people buying the book, that’s that’s not how I make money. How I make money is by using that book to put me in a place of authority, so that when I go approach a TV station or the producer of either a TV show or a podcast, or what have you, is that I say, “I want to let you know that I’m an international number one best selling author. And I want to, if possible, get on your TV show to talk about this thing.” So I’ve written a book about a few different things. One of those right now is CBD oil, and I have become a leading authority in CBD oil. I’ve spoke to doctors, medical doctors in Nashville Tennessee, I’ve gotten on podcast I’ve been invited to go on TV shows and it’s really that moment that I published the book and become a best selling author is when everything happens. And now I become the authority in that particular niche. Understanding I’ve only been in the CBD business for a year now. And already I’ve set myself up as a leading authority. And people will say things and this wasn’t intentional. But the last four or five times I’ve been introduced on a TV show, they said, here’s the guy that’s written the book on CBD, as if I’m the guy who created CBD. And I kind of look and I gotta go, “Well, I didn’t write it.” You know, and I kind of played down and said, “Well, that’s not I just wrote a book on CBD.” I’m not necessarily the guy who invented CBD or anything like that. But the people remember that, right? They remember it. That’s the guy. That’s the CBD oil guy. And it really sets you up. So if you want to set yourself up as an authority, I would suggest you write a book and become a best selling author and there’s a way of doing that. That’s not as complicated as you think.
Mario Fachini [23:25]
Yeah, I like the point you made there. Because a lot of people get fixated. I know, I get the question a lot with my clients, they’re going well, “How many copies of the book do I need to sell?” And I swear to you now I’m going to say, “Well, do you want to sell 10 copies of the book or work with a country?”
Andy Falco-Jimenez [23:41]
Mario Fachini [23:42]
Because I have a high feeling that you would probably rather have another country reach out to you and have a deal like you did?
Andy Falco-Jimenez [23:50]
Mario Fachini [23:50]
Than maybe 10 or 20 copies sold today of your book.
Andy Falco-Jimenez [23:55]
Yeah, those two books. One of them was the Detection Dog Manual and the other one was Dog Sniff Evidence. And both those books is the Kingdom of Bahrain found when they did their search for me. A Google search probably and the books at that time came up because one of them was a number one bestseller. The other one I didn’t use that technique. So it was still there. It was good enough, because it was a companion book that they saw both of those. And yeah, and so that’s what led to that contract. And again, the other thing that’s important, I was the same person before I wrote the book as I was after the book. So the book didn’t make me a better trainer. The book didn’t make me more knowledgeable in training human beings and relationship with their dogs, right? The book just set me up as a higher authority than I was without it. Without it, they never would have found me. Without the video, they never would have found me right. It’s because of the book and the videos that I did is what caused people to find me.
Mario Fachini [24:45]
The books and the videos allow you to demonstrate it. One of my rules is I don’t take anyone on that’s actually not an expert and authority. Because I know it’s just amplifying what they already are. It’s not going to turn you into what you need to be at but if you’re not doing it, you’re definitely missing out. So we’re going to come back to the Imperfect Action Round and we’re going to do the Rapid Fire questions right after we thank our sponsor.
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Mario Fachini [26:21]
Alright, we are back with the Imperfect Action Round. And I am excited to ask you the first question, Andy 60 seconds or less. What is the fastest path to the cash you found in your business?
Andy Falco-Jimenez [26:36]
Oh. Writing the book, it changed everything. Once I wrote that book and got it out there, and it when you talk about fast, I could write a book fast. I could write a book in about two or three weeks, get it published, and get it out there become a best selling author and the next thing you know you’re on TV.
Mario Fachini [26:52]
All right, number two, what is the biggest problem you see your prospects making? And what’s the fastest way they can fix that right now today?
Andy Falco-Jimenez [27:01]
My prospects making, my prospects make the big mistake of not vetting their experts and following through and implementing what’s being taught, the implementation. You can learn and learn. You can go to Harvard, you can go to some of the best colleges, universities and learn the stuff, if you don’t implement and take action. It all goes for not. So you have to learn from the leaders and experts, copy what they say and then implement without implementation. You have nothing.
Mario Fachini [27:30]
I love that. Number three, how do you maximize customer lifetime value in your business?
Andy Falco-Jimenez [27:40]
Whoo, wow. I may be stumped on this one.
Mario Fachini [27:44]
Everyone loves this question.
Andy Falco-Jimenez [27:48]
One more time.
Mario Fachini [27:49]
How do you maximize customer lifetime value in your business?
Andy Falco-Jimenez [27:53]
I think it’s something I learned in the academy. And that is understanding that the thing that somebody is approaching you with is the most important thing happening in their life, in most cases, and you need to look at it that way. Don’t look at it as if it’s a burden that you help them with it. Or that they’re just another customer or they’re just kind of you know, just another name on the ledger. Understand the feeling that they may be having by coming to you that that thing is very important to them. And you need to have the respect to talk to them in that way. And if you do that the people will stick around for a very long time.
Mario Fachini [28:27]
Love it. Books, what is the number one book you’d recommend that’s helped you?
Andy Falco-Jimenez [28:33]
Oh, my gosh. I’m looking at my bookshelf. There’s a couple of them and the name is escaping me.You know, ‘Whale Done!’ is a really good book. I wish I had it handy.
Mario Fachini [28:44]
Oh, my gosh.
Andy Falco-Jimenez [28:46]
I recommend it to people.
Mario Fachini [28:47]
I love that book.
Andy Falco-Jimenez [28:48]
Yeah. I love Whale Done! It’s something that I always think about all the time and I use it with my kids. I wish I would have used it in my marriage, which is no longer in existence. But it has helped me in a lot of ways to be a really good boss and understand, look for those opportunities that people are doing something right. And don’t always be looking to discipline people all the time. And that’s the only thing you do. Look for things that they’re doing right and reward them for that.
Mario Fachini [29:15]
No one has recommended that. That’s one of the books I’ve recommended for about, let’s say a couple of years now.
Andy Falco-Jimenez [29:21]
Yeah, I love that book.
Mario Fachini [29:22]
It’s a great one. Very good. Well, let everyone know where they can find you. What’s the best place to get more information on Andy?
Andy Falco-Jimenez [29:30]
Well, I just Facebook is a great way, Andy Falco-Jimenez. I have a bunch of presence on there. If you want to learn how to train your dog, you can find that Falco K9 Academy. If you want to learn more about CBD oil I got Today’s CBD Oil. But Andy Falco Jimenez, I have a public page or I guess, a celebrity page, what else they call it?
Mario Fachini [29:48]
Public Figure Page.
Andy Falco-Jimenez [29:49]
Yeah, there you go Public Figure Page. And you can see some videos on there and things that I’ve done, and whatever it interests you. If you have any desire to write a book, we have a publishing. I know I do a lot of different things. We have a mastermind group. And so because of all that, if you just want to get engaged and figure out how it is that I can help you with something, I’d love to do that. And just find me on Facebook. And that’s probably the best way to go.
Mario Fachini [30:12]
Excellent. Well, Andy, it’s a pleasure to see you. I appreciate you sharing the information. And I know this was a long time coming. So thank you. It’s been a pleasure having you.
Andy Falco-Jimenez [30:21]
Thank you very much. I’m glad to be here.
Mario Fachini [30:23]
All right, everyone. That’s it. We’ll see you on the next one. Have a great day, and God bless.
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3) Marketing $upercharger – Learn the difference from the $1 bill to the $100 bill and how you can stop leaving the other $99 on the table today with all sales
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