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What Expert Authority World™ is saying about the show:

  • Amazing Interviews not to miss!!!
    by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    by colas_18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    by Fatherof10yrold from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

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Resources Mentioned

Business Book Checklist

• Expert Authority Checklist

Books Mentioned

People Mentioned

3 Expert Authority Insights™ To Apply Now

  • Success is doing what you want, when you want, with whom you want to do it, as often as you want to go do it.
  • A life satisfied is much different than a life happy, but it has a longer lasting, bigger ripple.
  • Advocating for the right decisions done the right way for the most profitable resolve.

Sponsors

  • Business Book Checklist: Save five-plus hours for every prospect to generate more leads and find out all the reasons why every business needs a book, including your reasons. Download the Business Book Checklist at BusinessBookChecklist.com!

What You’ll Learn In This Episode

**Click the time stamp to jump directly to that point in the episode.**

[0:48] We thank our sponsor,Business Book Checklist

[1:25] Todd changed his definition of success

  • Todd’s paradigm shifted around what success looks like
  • Todd’s paradigm shifted around his happiness
  • The best way for Todd to live a life by design is to free up more time and flexibility to go out and do cool things

[3:35] Why Todd retired early

  • Todd’s mindset
  • Sticking to his why
  • Todd discovered his why is improving lives

[4:42] What Todd asks

  • How do you want to feel?
  • Why do you want to live?
  • How do you want to behave?
  • How do you want to show up in your life?

[6:21] Todd’s insights

  • If you have 25 employees, manage them 25 different ways
  • Trade the word happiness for the word satisfied
  • Giving yourself that permission to ask for what you seek
  • Willing to trade money for freedom and flexibility
  • Figure out what kind of legacy you want to leave
  • How can you live a life of abundance versus life of scarcity

[8:44] Vision ties in with your whys and what you want

[9:51] Move off of the revenue number to move over to the prophet number

[13:27] Todd’s transformation story

  • People are spending more time with the people they love

[16:42] Speaking from experience makes it more relatable

[18:54] Figure out how best people work to get the most out of them so that they will be as productive as we need to be

[21:12] Do not lose sight of the value of human communication and connection

[22:00] The Job Search Process

  • Designed to help young people
  • Designed to help someone get their first job

[23:56] “It’s my way to pay it forward and as well as paying it back to help others.”

[24:51] Todd’s advice

  • Hire a coach
  • If you’re stuck, reach out and ask for help
  • Switching that mindset of revenue first profit second
  • Know what the marketplace wants
  • Focus on the client need
  • Kids will often listen to what we say. But they pay more attention to how we behave and what do we do

[29:04] Expert Authority Roller Coaster

  • If Todd could talk to any CEO that’s still living right now, who would it be and why?
  • Richard Branson
  • How Richard Branson stays chill and get things done

[30:46] Time out to thank sponsor, Business Book Checklist

[31:08] Imperfect Action Round

  • The fastest path to the cash is figure out a niche that no one has exploited. Charge appropriately for it. And don’t apologize.
  • The biggest problem you see your prospects making s they’re stuck
  • The best way to maximize customer lifetime value is how do you create that relationship with that customer

[34:43] Thanks to our sponsor, Business Book Checklist 

[34:58] www.EAInterviews.com

Episode Transcript

Read Full Transcript

Intro [0:00]

EA Interviews Episode 99. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview. 

Mario Fachini [0:13]

Have you ever wanted to be on the Inc. 5000? Have you ever wanted to help a lot of people? Do you think that too many people are wasting time? How would you like to help them get done? Well, I’m excited to have Todd Palmer here today. And he’s not only achieved Inc. 5000 one time, not two times, but six. And he’s also recently retired. So he has a very unique perspective from success and how to get to the finish line and he’s going to be sharing it with you right after we thank our sponsor. 

SPONSOR Business Book Checklist [0:48]

Why every business needs a book including yours? Would you like to save five plus hours with every prospect, generate more leads, and profit in your business now? Visit BusinessBookChecklist.com and learn how you can implement this in your business today. 

Mario Fachini [1:04]

Ladies and gentlemen, Mr. Todd Palmer. Todd, how are you doing today? 

Todd Palmer [1:07]

I’m doing great, Mario. How are you? 

Mario Fachini [1:10]

I’m feeling great. I’m excited to learn what you know because you’re obviously very successful. And I like to learn from successful people and bring them to Expert Authority World. So I want to know, how did you get into this? And why did you want to retire early? 

Todd Palmer [1:25]

Well, you know, I think the main reason I wanted to retire early is I changed my definition of success, give or take, five or six years ago. For me success was very much, at one point, about material objects or acquiring cool things, all the trappings of being a young entrepreneur. About five or six years ago, I saw a quote from Tony Robbins, it really resonated with me. And it said, “Success is doing what you want, when you want, with whom you want to do it, as often as you want to go do it.” And it really just blew me away because I found that when I was chasing material items and chasing the bright and shiny things of the world, I didn’t feel satisfied. But when I changed that idea of what success meant to me, my paradigm shifted around what success look like, my paradigm shifted around my happiness. And through that process I decided, the best way for me to live a life by design is to free up more time and flexibility to go out and do those cool things. 

Mario Fachini [2:22]

What are some of those cool things you like to do? 

Todd Palmer [2:24]

Well, since I’ve made that choice, I’ve been as far south as Zambia in South Africa and I got to walk with cheetahs for a day. I was able to do a baseball clinic for kids in the country of Zambia, which was an amazing experience. I never even heard of it before I got the opportunity. And these people were such amazing, peaceful country for a country that, I think, has 70{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} unemployment. Amazing folks. I still play competitive baseball at the ripe old age of 50. And for me now. it’s really just going off. I’ve been hiking in Peru. I’ve been out near the Grand Canyon in Arizona. It’s really just getting out and collecting memories. That’s what really gets me excited in the morning. 

Mario Fachini [3:14]

Well, it sounds like you’re having a lot of fun. And what was it – how are you able to get there so quickly? Because I know a lot of people go, “I want to retire at 62 or 65.” Some people make a plan and say, “I want to do it by 55, 58, 60,” whatever the case may be. But what do you think it really takes to retire? Is it the age or is it the income? 

Todd Palmer [3:35]

For me, it really was the mindset. Because I just retired from what I did and now I’m doing something different. I was president and CEO of Diversified Industrial Staffing, the Inc. 5000 company you mentioned earlier. We’ve made that six times. Andthe team I had was awesome. But that team, you know, like a lot of teams, like sports teams, who Jeter, Rivera, Posada, they’ve all retired from the Yankees. Some line employees have moved on. Some of them are doing different things now. And the same group of people wasn’t there anymore. So the fun became different for me. I decided really, for me, the thing I really enjoyed most was sticking to my why, which I was really fortunate discovery because we were getting discover Simon Sinek before he wrote his book, The Power of Why. And I discovered my why is improving lives. And I found my best way to do that was to go out and coach people. I heard my first coach in 2006. And I learned so much from that. I gained so much value. and I grew so much not only as a leader, but as a man. I thought there was a great opportunity in the marketplace to go help other entrepreneurs do that. I can do it from Peru. I can do it from Antarctica. I can do it from anywhere. 

Mario Fachini [4:39]

So who do you really help and how are you helping them? 

Todd Palmer [4:42]

Well, my key areas have really been working with entrepreneurs who want to grow and scale their business. But the biggest challenge I found is getting them to figure out what do they want. They have such a hard time figuring out really what they want. They can give you the, “Well, I want to retire by the time I’m 50. I want to have $10 million in the bank.” Those are all fine things. I’m a capitalist. I’m not going to knock those at all. But really, what do you want? Those are things. How do you want to feel? Why do you want to live? How do you want to behave? How do you want to show up in your life? That’s been the biggest challenge. But also their most rewarding challenge. So I really, basically like your intro said, I help entrepreneurs get their crap together so they can get things done in their business. But it all starts with that entrepreneur inside. 

Mario Fachini [5:26]

Why do you think it’s so difficult for people to figure out their why and what they really want? They have all these possibilities. I want a yacht. I want to fly around on a helicopter to go get my mail. You can have whatever you want. You know, you want to make 10 million a year, 10 million a month, it’s all possible. Everyone knows that. But I found also the same thing is true, when you go, “Well, what do you really want?” And they’re like, “Well, I want to be happy.” And you start digging. Why do you think it’s so difficult for people to identify what they truly, really want? 

Todd Palmer [5:59]

Gosh. We can do a whole show just on that. It’s a very complicated thing. It’s getting people to understand that they can have what they want. And not in some kind of schlocky infomercial take a magic pill. Here’s five tips to get exactly what you want. I don’t do that. 

Mario Fachini [6:18]

You don’t think there’s five steps to it? 

Todd Palmer [6:21]

No. Every step is different. It’s like managing people. The greatest thing I learned from somebody else was, the easiest way to manage people is simple. You have 25 employees, manage them the same, manage them 25 different ways. You got to get to know everybody else. Everybody’s got a different trigger. Everybody’s got a different story. And for me, how I was able to figure it out is I gave up on the word happiness. I traded the word happiness for the word satisfied. And that’s my coach. I use a coach. And that’s what he really worked a lot with me on is, happiness is really nothing more than a spike of dopamine. So I can go out and have chocolate. I can go out and exercise. Whatever that’s going to get me. But to be truly satisfied, that’s a journey. There’s highs and lows and ups and downs and getting people to understand the satisfaction. A life satisfied is much different than a life happy, but it has a longer lasting, bigger ripple. And what kind of wake do you want to leave behind your entrepreneurial boat is the biggest thing I get them to try to figure out? 

Mario Fachini [7:18]

What are some of the common themes you hear over and over again? 

Todd Palmer [7:23]

It’s something that people really – like I said – they struggle to come up with. It’s more of giving themselves that permission to ask for what they seek. A lot of them really come down to they’re willing to trade money for freedom and flexibility. They want to maintain a certain lifestyle, which is great, but they want to go do more things. They want to go be more places. And now with technology – I mean, I’m not in your city right now conducting this interview but we’re still seeing each other. We’re still working together in a way that people can see that we’re having a connection. And now we could take that and go do that anywhere in the world. I couldn’t do that 25 years ago when I started The way people do business now has changed so much. It is getting people to get out. So the worst thing they can say to me is, “Well, I can’t do that, because I’ve never done it that way. I’ve always done it this way.” That’s the kiss of death, always doing something the way you did 20 years ago, ten years ago, even five years ago, the world has changed significantly. But really in a nutshell, it’s coming down to a lot of entrepreneurs wanting to figure out what kind of legacy they want to leave, not with their themselves, but also with their family and friends, with their business, and how can they live a life of abundance versus life of scarcity. and that comes in a lot of different flavors. 

Mario Fachini [8:36]

You reminded me of the Helen Keller quote that’s said something to the effect of the only thing worse than not being able to see is having sight but no vision. 

Todd Palmer [8:44]

Right. And getting them to have that vision is such – it’s almost a painful process for a lot of them because they – I basically say they often should all over themselves. I should be this. I should be that. And when I suffer from my bout of imposter syndrome that I should be all things to all people all the time. I can empathize with where they’re coming from. And to be able to help them get out of should-ing all over themselves to a point of like, “Okay. Well, the best way for me to stop that is to think through gratitude, to think through abundance not scarcity, and then how do I drive my decisions towards that?” If people are always thinking that someone’s out to get them, like competitors are going to take me out and they’re living in a state of paranoia, that’s not healthy in today’s economy. Because there’s so many different options and there’s so many different ways people can go. It’s helping to create that vision, like you said, to where they want to go. And that vision often ties in through what their whys and what do they want. 

Mario Fachini [9:40]

So the mentality of the pie, if you will, of there’s only so much for only a few of us. If you have a bigger portion than I do. How long do you think that’s been outdated for? 

Todd Palmer [9:51]

Well, I think a lot of it comes down to what industry are you into. If you’re in the automotive industry, well, there’s only so much pie to go around. But now with people who are in the tech space and in the different areas, it’s getting them to understand it’s not the piece of the pie. It’s how they look at that pie. So a lot of the time I spent working with the entrepreneurs is getting them to move off of the revenue number to move over to the prophet number. Like Michalowicz was talks about in his book, Profit First, it really is profit first. And I had one client they said, “Well, I want double my income.” “Great. How do you think you’re going to do that?” “Well, I’m just going to sell twice as much.” “The math doesn’t work.” What if we can move some numbers, move some costs, adjust some things here, move your margin. And within a year, he was able to grow his revenue by 70{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} through a lot of different switches and changes. But the most important thing is he changed his profit by a factor of five X in our work together and that was a game changer for him. 

Mario Fachini [10:50]

That is a game changer. How long would you say it takes a normal company to do that? Or should they expect three months, six months, a year, two years? 

Todd Palmer [11:00]

It comes down to the entrepreneur. It comes down to the leader. How quickly are they ready to change? It’s almost like when you hear people who go through 12 step programs, and they really hit bottom, are they really ready for change? You can do amazing things in six to 12 months if you’re really ready. I’ve got another client who’s wanting to make a bunch of changes. And in the process of making those changes, a bunch of his leaders have left the organization because the changes aren’t comfortable for them. So he’s got to throttle back. But he’s more excited and more energized by the business because he got rid of a lot of the deadweight he didn’t even realize he had. So it’s really about that intention of what you want to accomplish but don’t be so wrapped up in the expectation exactly how you’re going to get there. 

Mario Fachini [11:42]

When you were referring to the deadweight that he didn’t even realize, would you say that most companies once they start to decide to go faster they realized how inefficient what they’re actually doing is? 

Todd Palmer [11:55]

Absolutely. It’s crazy. Every time I take on a new engagement, I’ll be talking with someone. And I’ll say, “Well, Mario, you do realize that once we work together, anywhere from 25{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} to 50{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} to upwards of 100{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of your leadership team may leave.” CEOs are like, “Whoa. Why?” I said, “Well, you’re going to call the pink elephant in the room. Because probably what you’ve been existing with is some type of dysfunction, some type of artificial harmony. And we’re going to call that out because we want to grow the organization.” Because I always say to my clients – and the CEOs – I work with the CEOs but I work for the organization. So if ABC company needs certain things, I’m going to advocate on their behalf. That’s an entity not a human being. But advocating for the right decisions done the right way for the most profitable resolve. Well, sometimes it will shake people up. And you think, “Well, why would they do that?” “Well, because they have their little kingdoms. They have their little cliques. And they have their little safe spaces. And they don’t want anybody moving their cheese too much.” Well, entrepreneurs by nature are chaos creators. We want to create cash. We want to chase the bright and shiny. My job is to help them figure out what’s the best bright and shiny path for us to go there. And keeping them focused on that without getting distracted by bigger, bright, and shiny. But also by the people who are stakeholders in outdated thought processes. 

Mario Fachini [13:11]

There’s nothing more comfortable than the status quo. And I love how you threw in the reference to Who Moved My Cheese there. That’s a great book. 

Todd Palmer [13:18]

Yes, it is. Yes, it is. 

Mario Fachini [13:20]

So with all the companies you’ve been able to help, what would you say is the biggest transformation you’ve been able to give to one or two of them? 

Todd Palmer [13:27]

You know, it’s interesting, because I think helping them get the life they want to have as the CEO. And it’s not necessarily working less. It’s working differently. I got one CEO, she was really trying to drive her business and she had a very unique niche. And what she thought to get her niche to drive farther was to go wider. So I’m going to take my product and I’m going to get into as many big box retailers as possible. And we kept hammering on the margin. The margin is going to change. The margin is going to change. I want to be bigger. And I kept trying [inaudible [00:14:03] tell me how do we look at bigger differently? Within six weeks, she was on Amazon, created a sales channel that didn’t even exist for a category ,and blew it up. So she reached her intention of growing her business. But she wasn’t stuck in the expectation of how to do it. Another client of mine said, “You know, I have no problem working five days a week. I don’t want to work seven anymore.” I said, “Well, tell me why.” He goes, “We got new grandkids and I want to see my grandkids.” Parental guilt. I didn’t spend enough time with my kids. I want to spend time with my kids and my grandkids. How can I do that? We came with a plan. So he works five out of seven days, but he takes every half Wednesday off. It’s an appointment he makes with himself. He’s given himself that permission. So those are the stories that – these are legacy plays. These are changing families. These are changing the mindsets of entrepreneurs. And both companies are much more financially successful than before we started. But my thing I’m proudest the most is these people are spending more time with the people they love. 

Mario Fachini [14:59]

I love hearing that. Because that’s a big thing for me is family, friends, legacy. And you can’t ever get time back. You can easily make $1,000 or $10,000 an hour or more. But if I said, I want all of last week back, what can you do for me? 

Todd Palmer [15:14]

Right. I really have to applaud the millennials. And if someone’s going to listen to this and like, “Oh, no. Not the millennials.” But they figured out that they are really willing to trade freedom and flexibility for money. They want to live a life more by design. My son’s 28, you know, off the dock. He’s an accountant. And we’re trying to help him to create that life by design because he wants to go out west, he wants to travel the world. And there’s different ways now, again, with technology that he can do those things. And what they’re doing is they’re challenging the older generations, the baby boomers, the Gen X’s and saying, “You know, have you thought about looking at the world like this?” Because time is finite. It is the most nonrenewable resource we have. We want to spend our time with you Mom and Dad. Come spend it with us. Maybe work a little less or work a little differently. Those thought processes really freak people out. But once they can embrace it and see different ways to accomplish things, it’s more and more – we can bring more and more families together. I think our fabric is going to be a lot stronger in our country. 

Mario Fachini [16:13]

I agree. And what you were saying, the companies are more financially sound, you’re bringing the families together, those are all – the focus should be the family but the byproduct is – we’re talking about the inefficiencies and you don’t need to work 365 days. One of my favorite quotes is stop the glorification of busy. If you can’t do it in five days, you’re probably not going to pull it off in six or seven. Well, even if you do, how long can you keep that up for? 

Todd Palmer [16:42]

You’re going to burn out. I burned out.  And that’s one of the great thing about with my clients that I really discovered, the more I speak from experience, the more I speak from some of the really awful decisions I made, and some of the good things we’ve had accomplished, it makes it such a more relatable story. Than me saying, “Well, you know, I read in a book you should do it this way.” Or “I saw a speaker. I saw a TED talk.” This is the dumb crazy stuff I did. Don’t go seven days, you will burn out. And the reality is most employers hate it when I say this, but the reality is, if you get an employee who’s paid for eight hours to actually work five or six of those hours, you’ve got a great employee. Because nowadays with technology distractions, and endless meetings, they’re really not working 40 hours a week on your payroll anymore. So why not create a situation where you’re getting the best six hours of the day, pay them as such. Or come up with a different comp plan, pay them on the work product they create. Again, I’m not looking to cut anybody’s wages or anybody’s benefits. But work has changed, the gig economy, Freelancer nation, all those categories are changing the way people work. As entrepreneurs, as leaders, we need to pay attention to those things. 

Mario Fachini [17:49]

I love that you touched upon that. And when you said five or six hours, I’m thinking that’s a bit. Because I know statistically two-and-a-half to three-and-a-half is about what you’re going to be getting. So absolutely, if you can get someone to do four-and-a-half, five, or six, let them go early. Still paying the same, let them go early.

Todd Palmer [18:09]

And people are willing to do it if they’re allowed to do it differently. Again, using my son as an accountant, as long as he gets his work product done, if his employer really – they just want the product done. If he doesn’t between 12:00 a.m. and 3:00 a.m. on the West Coast, does it really matter? He’s getting the work done. But again, that could be a topic for a different day. 

Mario Fachini [18:31]

But some of those are the best ways to go about it. Because when you have people all over the place, you cannot wake up and who cares if they did it in the middle of the night. You wake up with their stuff ready to skyrocket you through the day. And you’re not playing email tag for three hours to go, “Okay. It’s done by end of day.” No. I love getting stuff in the inbox first thing in the morning going, “Great. We made progress from yesterday.” 

Todd Palmer [18:54]

Well, if you take a look at — I mean, we’re human animals. We’re not just human being. And humans work in different ways, at different times, with different natural rhythms. Some people are morning people. Some people are evening people. We have to figure out how best they work to get the most out of them so that they will be as productive as we need to be. But also there’s a big value in work, I think. And people who love the work they do are willing to do it really well. Again, if it’s a work product result, it doesn’t really matter when it gets done. 

Mario Fachini [19:27]

It doesn’t as long as you get the result and you’re making progress, do it on your terms. And with the internet, like you’re talking about, the more people that are connected, it only empowers everyone to work more efficiently and communicate quicker. 

Todd Palmer [19:40]

Exactly. It’s so crazy. Communication has really – in my coaching practice I had an issue come up just today, perfect example. And it was all the email back and forth between myself and my accounting team and my client. I said, “This is ridiculous.” I did a crazy thing. I used this device called the phone and I actually called another human being, who actually picked up the phone. And we had a conversation. And she was so appreciative like, “Wow. Yeah. This is getting crazy. This is out of control.” I said, “Yeah. I thought it was just important to talk adult to adult.” It was a real minor thing. But we saw the project. I really appreciate you picking up the phone. Nobody calls anymore. So I think, email and texts are great communication nuggets. You can inform through text and email, but you can only really communicate either through as a portal like we’re doing today or via the telephone and don’t confuse the two. 

Mario Fachini [20:33]

I’m in full agreement. I remember when I was getting one of my latest phones and they’re trying to sell, “Oh,  you can do this. It’ll do this. It’s got satellite uplink. It’ll make your coffee.” And for like ten minutes, he’s talking about all the features. I was like, “Oh my gosh. That’s incredible. What about this? What about?”  He’s like, “Yeah. It does all of this, 4G, 5G, up a tree, whatever.” I’m like, “Let me ask you something? Can I make a call with it?” Because we have these phones nowadays that are super computers and everyone seems to want everything but what they’re intended for. And it’s one of the best things you can do. 

Todd Palmer [21:12]

It’s so important that we don’t lose sight as entrepreneurs and as leaders of the value of human communication and the value of that human connection. Because at the end of the day, at the end of our days – and this is one of the things I always reference, is there’s a study out there of hospice workers. And that study shows that when we’re in our last days, our biggest regrets are the relationships we didn’t maintain, the conversations we didn’t have, and the people we did not maintain a connection with. Not did we work more. And so if you can be a great entrepreneur, create a life by design, and do the great work you want to do, but also have a great relationship. There’s not much more I can really ask for. 

Mario Fachini [21:51]

Yeah. Inbox Zero is not a life goal. Let me ask you about your book. How has that helped your business? 

Todd Palmer [22:00]

The book was really done to help young people. So the book, The Job Search Process, is designed to help someone get their first job out of high school or college in six weeks or less. And it was really written as an entrepreneur and as a chaos creator, I was very frustrated with the university systems that I was interacting with. I was on a couple of boards. And I was finding out from the students when I’d spend time with them that the universities were not preparing them properly to be able to go out into the workplace and find their first jobs. And the long story short, I spent some time with the university president. And I said, “Well, what business is the university really in?” He goes, “What do you mean?” “So are you in the job readiness business? Or are you in the education business?” And without missing a beat, he goes, “We’re in the education business .” I said, “You have to disconnect with your consumer.” Because parents who pay for education. Take care of the job readiness business because these kids are here to be able to get a step up in life, to be able to get, potentially, a better opportunity from a career standpoint. “So why don’t you spend more money and help these students with the job search process?” And he’s like, “That’s not what we’re here for.” I’m like, “Okay.” So what I found is, it’s helped me with my current practice at Extraordinary Advisors, because it just shows that I am a chief rule breaker. I’m a chaos creator. If I see something that irritates me, I’m going to go after it. And entrepreneurs love the story. But it’s the kids and the teachers and the parents who really love the book because, again, follow the process, simple, easy. Six weeks, you can have a job in today’s economy. I had one person move from across the country, California to Michigan, follow the process to the tee, left California, had five interviews booked in Michigan, and got five offers. So it works. 

Mario Fachini [23:46]

That’s fantastic. I love that you want to help people so much because you can be doing anything in the world right now. And you’re choosing to help people. 

Todd Palmer [23:56]

Well, for me, I’m so lucky. I am not the sharpest crayon in the box. I am just a lucky guy who hired his first coach – gosh – 2006 when I was $600,000 in debt. I was two months away from running out of all of my money. Losing my house. Was a single parent. And I walk in bad shape. I hired this coach. I fire my entire company. And I started over. And I never could have taken that dream to make the Inc. 5000 six times if I hadn’t heard that coach and he hadn’t helped me. It’s my way to pay it forward and as well as paying it back to help others. That’s just how I believe that the world should go. 

Mario Fachini [24:35]

Looking back over the last 13 years, like you mentioned, what are three key takeaways you could tell someone if they’re in that position or near it or approaching it? What would you say are the three key things that turned it around for you? 

Todd Palmer [24:51]

Well, first thing is I did hire a coach. I suffered a lot from imposter sentiment. In my generation, we thought we had to have all the answers. The greatest entrepreneurs were the guys who climbed Mount Everest without a bottle oxygen, without a Sherpa. We just conquered that world. So it was a generational thing, I think, as well. I just thought I had to have all the answers. And so I isolated myself and I didn’t ask for help. So the first thing is if you’re stuck, reach out and ask for help. I mean, there are plenty of resources and people who want to do well by you. Secondarily, for me, it was switching that mindset of revenue first profit second. As soon as I became more focused on the profit, I started making different decisions. My target – my goal became different. And lastly, I think the thing I had to really figure out is, I didn’t know what the marketplace wanted. I was competing against in the commodity space and the staffing space. Kelly’s World headquarters is two miles from my office. They’ve got vaults full of cash. I’ve got a credit card and a couple of nickels. We’re not equal competitors. So I had to figure out, what does the marketplace want? And I did this crazy market test. I should pick up the phone back when people answered the phone, and I asked them, “What do you want?” And they would tell me. And so if I get that and I’m going to charge a little bit more for it, it was no problem. This is the recession when there’s plenty of people and not enough jobs. But there was a gap in the marketplace for high end skilled trades, machinists, welders, these very difficult positions to fill. We figured out if we can fill that, we can do it. So really what we switched the model from being was focus on the client need and focus on how we get that great candidate and reverse that process. And that changed, that changed everything. So we could charge more. We got us out of debt. We charge more, I was able to pay myself back. And we were able to get the hockey stick to grow the business. So it really became insatiable curiosity on a day to day basis and really getting comfortable with trying something and having it work, trying something and having it work. So that fail forward mentality, ultimately with the help of the coach, just changed  everything. 

Mario Fachini [26:47]

Those are some great Expert Authority insights. And I appreciate you for sharing them with us. 

Todd Palmer [26:51]

You’re welcome. You’re welcome. 

Mario Fachini [26:54]

There are tons of people who I know they have good hearts, they have good businesses, they might be in a bad spot, or whatever the case may be, or something didn’t happen. And I think one of the things that really makes a great entrepreneur is that resiliency to go, “Okay. How do I turn this around and get back going?” And the fact that you did, kudos to you. 

Todd Palmer [27:15]

Well, the interesting thing was because I had – you know, the consultant comes in and your 600 grand in debt. I don’t see a path out of the woods for you, you should file bankruptcy. And I thought about it and it was an option. But then I thought of a couple of things. One, all these people that had invested their money in me from the banks to the vendors who were going to be shorted, everybody else. And I was a single parent. My son sitting across from me at dinner one day and we had to have that conversation. Because he knew how bad things were. And he said, “Yeah. My my buddy’s dad said, you should just file for bankruptcy.” And I said, “I’ve not done everything yet.” That resiliency. I’ve not turned over every stone possible. I said, “I can’t tell you that you can’t quit the football team. I can’t tell you can’t do well in a class. If you can’t do it, just quit.” I said, “I just can’t quit until I’ve done everything.” So it was really a ten or eleven year old kid who said, “I believe in you. I want to learn from you. Model this behavior for me.” And that was part of the resiliency process least for me. 

Mario Fachini [28:20]

That’s fantastic. That’s real fantastic. And I’m glad you can have that as a story and example not just for me that inspire all of Expert Authority World but your son. 

Todd Palmer [28:31]

Well, it’s funny now. We were hiking in Peru before he graduated college. That was his college graduation gift. And I mean, I kind of remember the story but he remembered it. And he brought it up on the top of the mountain. He goes, ” Yeah. You remember that? Because now that I’m an accountant, man, that was crazy. What were you thinking?” I’m like, “Whoa.” He’s like, “Really?” I said – I think kids a lot – often – not always – but will often listen to what we say. But they pay more attention to how we behave and what do we do. 

Mario Fachini [29:04]

I would have to agree 100{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81}. Because I remember that phrase, do as I say not as I do. It’s like, “Well, good luck with that.” Everything is modeled behavior. All right. Well, I got one more question for you before we go to the Imperfect Action Round. And I’ve been calling it the Expert Authority Roller Coaster. And there’s fun stuff on there, crazy stuff. And I got one for you. I was thinking about it. Here’s what I want to ask you, if you could talk to any CEO that’s still living right now, who would it be and why? 

Todd Palmer [29:43]

I think if I could pick one CEO – so my brother was a CEO. So I definitely talk to him just because I love his stories. But if it wasn’t my brother, I would talk to probably Richard Branson. Because he seems like he’s really figured out the work-life integration. Not the work-life balance. I’ve got some friends who spent time with Richard. He doesn’t answer email. He has an assistant that answers email. He does all the stuff sitting in a hammock, primarily from Necker. And he seems like he just got that ability to have just total chill all the time. And that would be just, “How you do that?” I’d love to ask him that question. 

Mario Fachini [30:25]

That’s a good one. That’s a real good one. And I like him too. He does seem – again, with the Heart Centric PC, he gives back and everything. But he definitely knows how to have fun. And no one can argue his business acumen. So great suggestion. All right. We’re going to thank our sponsor and come back to the Imperfect Action Round.

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Mario Fachini [31:00]

All right. We are back with the Imperfect Action Round. Todd, are you ready to take imperfect action? 

Todd Palmer [31:07]

I’ve been imperfect all my life. Let’s go. 

Mario Fachini [31:08]

All right. First question, what is the fastest path to the cash? 

Todd Palmer [31:13]

The fastest path to the cash is figure out a niche that no one has exploited. Charge appropriately for it. And don’t apologize. 

Mario Fachini [31:25]

I like that, especially the don’t apologize. I like that a lot. Number two, what is the biggest problem you see your prospects making and the fastest way they can fix it? 

Todd Palmer [31:37]

I think their biggest problem is they’re stuck. They’re inactive. They’re stuck in a mindset of scarcity. And they’re struggling to get to a mindset of abundance. And they will slow roll that decision making process. And every day they don’t change their mindset and take different action is just another day of suffering. 

Mario Fachini [32:01]

Number three, what’s the best way to maximize customer lifetime value? 

Todd Palmer [32:07]

I think it’s a matter of how do you create that relationship with that customer. And if you create a great relationship, you can have the value of a lifetime. My experience really though it comes down to not when things are going what great or not when things are going well, it’s when things don’t go well. As a leader, do you step up? Do you get on the phone? Do you stand in front of the client hand in hand and say, “We made these mistakes. Here’s how we’re going to correct them.” What can I do to make it right? If more and more people did that versus ducking, hiding, even going behind PR people, it would change everything. 

Mario Fachini [32:41]

I like that. I love the ethical side of that of making it right and not hiding. Because so many people do. What is a great book you could recommend? 

Todd Palmer [32:51]

My favorite book of last year and I’ve now listened to it on audio four times is the book by Mark Manson with the letter F in the title. People just kind of figure that out. Because it really gets people to shift their mindset around what success looks like. And Manson’s style, I think, is really very gritty, it really talks a lot from experiences, it does a lot of good examples. And I think that it’s called The Subtle Art of Not Giving a blank. Just pay attention to – ignore the title but get the essence of what he talks about so that you can shift your mindset. He does so much good in the world. If you can just maybe ignore some of the profanity. 

Mario Fachini [33:37]

I appreciate the suggestion. Well, you’ve been a total rock star this whole time. I appreciate the insight. I’ve got a lot out of it myself. And I know Expert Authority World has. Where can we find more about you? 

Todd Palmer [33:48]

Well, you’d mentioned earlier about my passion to improve lives. And so what I’d like to offer anybody who’s listening today or anybody hears this down the line is reach out to me at ExtraordinaryAdvisors.com. Go to the Contact Us page. And I’m happy to give 30 minutes of my time for free to anybody who’s struggling with decisions, struggling with their businesses, suffering from imposter syndrome. Even if you’re $600,000 in debt, I’m happy  – I can give you some ideas on how to restructure that. But that’s really the best place to reach me is on my website, ExtraordinaryAdvisors.com. I can give you 30 minutes for free just as really my way of thanking those people who gave to me when I was in in need of it the most. 

Mario Fachini [34:26]

I appreciate that. That’s very generous of you. And I know people will take you up on it. It has been an absolute pleasure. And I thank you. 

Todd Palmer [34:34]

Thank you for having me on. 

Mario Fachini [34:36]

All right. Expert Authority World, we have another great episode here today. I’ll see you tomorrow. Have a great day. And God bless.

SPONSOR Business Book Checklist [34:43]

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www.EAInterviews.com [34:58]

Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EAInterviews.com for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I’ll see you tomorrow.

Learn More About Todd

Todd Palmer is the collaborative business advisor and CEO of Extraordinary Advisors (EA). Simply put, EA helps business leaders Get S#!t Done.
As the CEO of a 6-time INC 5000 company, Todd knows that business success begins and ends with people. People make all of the business decisions regarding strategy, execution, cash and staff.
Todd isn’t happy until his clients trust themselves as leaders, AND their decisions. He won’t rest until teams trust the leaders AND each other. He knows they’ve nailed it when CEOs and their leadership teams take action towards high-level achievement, resulting in clients that trust the company. (Read: more sales, more profits, more partnerships.)
Todd is also author of the popular book The Job Search Process: Find & Land a Great Job in 6 Weeks or Less.

Connect with Todd

Resources to Profit Your Business!

1) FREE! Business Book Publishing Course:Learn How to Publish Your Lead and Profit-Generating Business Book in 8 Weeks

2) FREE! Video Podcast Course: The World’s Best Blueprint on How to Profitably Create A Hollywood Style Livestream Video Podcast from Your Home or Office

3) Marketing $upercharger: Learn the difference from the $1 bill to the $100 bill and how you can stop leaving the other $99 on the table today with all sales

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