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What Expert Authority World™ is saying about the show:

  • Amazing Interviews not to miss!!!
    by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    by colas_18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    by Fatherof10yrold from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

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Resources Mentioned

Business Book Checklist
• Expert Authority Checklist

Books Mentioned

People Mentioned

3 Expert Authority Insights™ To Apply Now

  • It helps if you’re doing stuff yourself. 
  • Launching a membership site doesn’t guarantee your success. You still have to know how to promote it, market it, and how to build an audience.
  • Back in the day, technology was super hard. Attention was about in abundance.
  • Everything you can think of has already been done by somebody

Sponsors

What You’ll Learn In This Episode

**Click the time stamp to jump directly to that point in the episode.**

[1:06] We thank our sponsor, Rosh Tips

[3:09] Ravi was a developer and a hardcore geek at heart

  • Ravi started selling digital products online
  • Ravi had a baby names website
  • Ravi was selling real physical books online
  • Ravi started selling PDF copies of books
  • Ravi created a Contact Us Form
  • Ravi created the world’s first PayPal download protector
  • Ravi created content dripping
  • Ravi created DAP, DigitalAccessPass.com

[10:50] What is product development

  • Figuring out what are the best features to incorporate into your products
  • You have to have the full picture in your mind
  • You have to have what’s critical now
  • Stuff that can help bring in more stuff that your existing users are asking for

[13:34] Priorities in product development

  • Basic features
  • What your existing customers want
  • What can you do to bring in new customers

[16:10] Ravi’s tips in product launching

  • Never do a public launch
  • Do a beta launch
  • Never launch live
  • Do a slow launch
  • Launch with a minimum viable product
  • your product has to be usable from day one even if it’s the smallest version of your product
  • Launch in phases constantly
  • Waterfall method of development
  • Take ongoing feedback from the end user
  • Develop in bits and pieces
  • One thing you cannot move is the payment, billing information, billing profiles
  • You need a little bit of content and coaching and community

[18:53] The unique selling proposition was we are the developers and we are the marketers, and we are the ones doing the product development

[19:44] Who is DAP designed for

  • Any WordPress user who wants to monetize their content

[29:05] Launching a membership site doesn’t guarantee your success. You still have to know how to promote it, market it, and how to build an audience

[29:05] Digital Creators Academy.

  • One on one coaching and group coaching and helping people execute.
  • 1001 True Fans

[35:46] What’s the bottleneck now?

  • Attention. 
  • Everybody is an expert
  • Finding the right people to follow and knowing what to do

[43:46] Law of Diminishing Returns

  • A hundred people can have the same idea. Only 10 percent will actually do something about it
  • If you just stay the course, you will be one of the few last people standing

[50:10] Don’t focus on ratings and reviews

  • Most people today are not listening to podcasts based on how many reviews they got
  • Podcasts is almost always customer trusted source
  • They look for something. They’re passionate about
  • Focus on getting people to subscribe to your show
  • Simple search engine optimization techniques
  • Go after people who are interested in your niche

[54:18] The Wheel Of Whatever

  • Who is your favorite sports athlete? And would you rather have lunch or dinner with them? And why?
  • LeBron James
  • Every day every game he comes in and exceeds expectation
  • The way he plays and his style of play
  • Lunch and then hang out with them for the rest of the day

[57:26] Time out to thank sponsor, Rosh Tips

[58:03] Imperfect Action Round

  • The fastest path to the cash is Mommy, More Offers Means More Money for You
  • The biggest problem prospects are making is priorities
  • The best way to fix it is just in time learning
  • The best way to maximize customer lifetime value is to keep the main thing

[1:08:29] Thanks to our sponsor, Pipedrive

[1:08:43] www.EAInterviews.com

Wheel of Whatever™

Episode Transcript

Read Full Transcript

Intro [0:00]

EA Interviews Episode 134. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview. 

Mario Fachini [0:13]

You have a website. Of course you do. It’s for your business. You have online presence, you have customers, you have clients, there’s all these things. How do you maintain it? What do you do with it? How do you know if you’re setting the right one up? What if you want to create courses? What if you want to create trainings? I am beyond thrilled because what we’re going to be sharing in this episode deals with exactly all of that. I have none other than the CEO of Wicked Cool Plugins, Ravi Jayagopal. If you’ve ever heard of digital access pass and wanted to do membership sites, he’s here and he’s going to be sharing along with the other dozens and dozens of plugins he’s done. He’s an author. He’s a speaker. He’s a trainer. He has a podcast. And he’s going to be sharing all of this insight. And I’m beyond thrilled. So I’m going to just stop now and cue the sponsor. 

SPONSOR Rosh Tips [1:06]

Winning With Google in 2020? Of course you want to. I’d advise Google search advertising and YouTube specialist Rosh Sillars. Download the free Winning With Google in 2020 Guide at EAInterviews.com/RoshTips. 

Mario Fachini [1:21]

Here he is ladies and gentlemen, Mr. Ravi Jayagopal  Ravi, how are you doing today? 

Ravi Jayagopal [1:25]

Hey, buddy. How are you? I’m doing great. 

Mario Fachini [1:27]

I’m excited to hear what you’re going to share because I’ve known about you for a while. And it was cool to see your name on the list. And I just can’t wait to hear what you have to say. 

Ravi Jayagopal [1:40]

I’m Looking forward to it. 

Mario Fachini [1:44]

How did you decide to get into of everything in the world? I mean, there’s the plug inside of the websites. There’s the programming. There’s the design. There’s the layout. There’s the marketing of it. There’s so much that goes into websites on the internet. How did you get into the plugins side of it? 

Ravi Jayagopal [2:00]

Sure. So the first thing I want to clarify, I’m not exactly the CEO. Because titles don’t mean much. It’s my wife and I, and we have a team. So I’m more like the CEEO, the chief everything else officer. I wear all the other hats that are discarded. And my wife does the – takes care of the development and support. So I’m doing operations, and the marketing, and this, and podcasts, and coaching. 

Mario Fachini [2:26]

But you’re both the co-founders? 

Ravi Jayagopal [2:27]

Yes, we are. Yes. 

Mario Fachini [2:29]

Okay. Excellent. 

Ravi Jayagopal [2:30]

Yeah. So the title, we don’t really give much credence to that. Because, you know, for the purposes of tax filing, I’m like the secretary. So we just make up whatever we need to. There’s no real org structure. We’re like a small business and we just make things up on the fly and just keep running. 

Mario Fachini [2:50]

Small business? It was more of I know what you’ve built and it’s impressive. And I’m excited for you to dive in with that. I just knew – I just wanted everyone to know that, you know, you didn’t just start working here last week or something. You’ve been at it for a minute or two. And it’s a great company you built. 

Ravi Jayagopal [3:09]

Thank you. A lot of credit to my wife, Veena Prashanth, who is the co-founder and co-developer of that. So the way things started out was, many years ago I started selling stuff online, digital products. I had a baby names website. This was back when I was living in India. And then I started realizing that I could sell stuff online. So I was selling books, real physical books, and then cost of shipping from India to all over the world was so prohibited, that it just wasn’t working out. And the cost of the book was like a fraction of the shipping costs. And luckily, Amazon didn’t have the book at the time. So I was selling a lot of copies. And then I said, “You know, I got to go digital.” So I figured out, “Okay. I’m going to do a PDF. And then how do I sell it?” And so it’s just always being in the trenches, in the weeds. You know, when you’re working on the stuff, you get a lot of different ideas. So just execution. So then we move  to the US and we are both having full time jobs. And I was doing all the stuff on the side learning PHP and MySQL. So I started this PHP script. Again, I’m a developer and a hardcore geek at heart. And so I started creating stuff for myself. So I created a Contact Us Form PHP. You know, people in 2019 won’t even know what a Contact Us form script is because you’re using WordPress or some kind of a CMS and all that stuff comes built in. But back then, late 90s, early 2000s, even if you needed a simple form, you had to contact a developer for it. You have to have somebody create the HTML form. Then when you hit submit, where does it go? Who gets emailed? All that stuff had to be configured using PHP. So I started creating one. And then somebody contacted me and say, “Hey, can you do that for me for my website?” So I started to charge $30 for the very first time I sold that script to somebody. And guess what? It’s a long story but I’ll filter it down. The person who bought the script from me was Ryan Deiss.

Mario Fachini [5:26]

No kidding. 

Ravi Jayagopal [5:26]

Yeah. He was the first guy who said, “Hey, I want that baby names – that form that you have on that site.” So I customized it and I sold him a script that he could sell to somebody. He white labeled it. And then I started, you know, selling my ebooks. So I wanted a way to – back then PayPal, the way PayPal worked back then you created a button for whatever –  $5. And while you were creating the button, there was a thing that said, “Where do they go after they have completed the purchase?” The landing page URL. So you put the landing page URL. So they went to the button, they clicked on it, they went to PayPal, logged in, pay it, and came back to the thank you page URL. That’s where you would put the download link to your PDF or executable or whatever it is you’re selling. But the problem is, if you went to the sales page and get a view source, right under the button, you could see the thank you page URL. So you could go right to it and download the PDF. So a lot of people are having – 

Mario Fachini [6:30]

There was no password protection or anything on there. 

Ravi Jayagopal [6:32]

Correct.So there’s nothing to prevent only authorized buyers. And even just simple password protection, somebody could pass it around. So there was all these problems that PDF creators were facing. So I was facing that myself. And so I said, “Okay. How do I figure something out?” So I started playing with PHP and PayPal and created the world’s first PayPal download protector, I call it. So I had this suite of PHP scripts. It was called Webmaster In A Box. And then Google slapped me because somebody put some junk stuff. I got hacked. So then I had to change it to My Webmaster In A Box. So basically, I was selling ready made PHP scripts that you could buy. And just like a plugin, it’s the earlier versions of plugins. You buy the PHP script, you open it with notepad, and you change the email. It says “Insert email here.” You change it to your email. If you have a website, you change to your domain, and then you upload it to your website, and boom, now it becomes your script. So that’s what I was selling. And then came WordPress. I started playing with WordPress and did a whole bunch of stuff with it. I created a Contact Us Form plugin. That’s the first thought I had because I wanted to see how I might create in PHP. So I created that. And then soon, again, I started creating – I had a membership site at the time. So I was using my own scripts. And then one of the problems I had was a lot of people we’re asking how to schedule content. Nobody was able to do it. So what people would do is all these big gurus, I saw it over and over again, they would launch a membership. So traffic marketing, whatever, Facebook marketing course. They’ll watch it into 2019. The next year when they re-launched it, the same course for 2020, they had created all this content and this community and all this stuff. But somebody who went in 2020, could get everything on day one. Which means people would not stay for a year. They would just go there, download everything, read everything, and then ask for a refund. So there was no way to start everything – 

Mario Fachini [8:48]

There was none of that drip content like there is now. 

Ravi Jayagopal [8:51]

Right. And people didn’t have the concept of what the content is. So that’s when I actually created content dripping back in 2007. And that said, “You know what? You have WordPress. Create all this content.” And I call it a Content Responder. So you can create it like an autoresponder.  You queue up all this content ahead of time. And then you say, “Okay. This goes out on day one. This becomes available on day two. This becomes available on day seven, or 14, or however.” And they would – even if somebody got the link to it and went there, they’ll say, “Sorry. This is not yet available to you.” So that’s how I came up with the concept. And then we incorporated it into DAP. At the time, we were both working in full time jobs. So I was doing coding on the side. And then the DAP was launched. And we did pretty okay for, you know, the first two, three months of 2008. The last three months when it was launched in October of 2008. Then my wife was looking for a better opportunity at the time. She was unhappy at work. And she had hit the proverbial glass ceiling for women at that point so she quit. And she jumped right into the business. And that year, we did like – I don’t know – 2,000{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} increase in sales and customers and everything. And then that’s when we knew that we had something that we could count on. So the following year, I quit. And we moved to San Diego. And we’ve been here ever since – since 2010. 

Mario Fachini [10:25]

Wow. Congratulations. 

Ravi Jayagopal [10:26]

Thank you.  

Mario Fachini [10:27]

When people come to you with ideas, how do you incorporate them as far as going, “This is something we should add into the development or this is something we should put.” You know, how do you discern? Is it a short term game plan, long term game plan? Because I’m sure you get a lot of, “Hey, what about this? Can you add that?” How do you keep it focused but also growing? 

Ravi Jayagopal [10:50]

Yeah. That’s one of the things, my wife and I, we pride ourselves with, in terms of product development. Because we came from technical backgrounds. We’re both computer science engineers. And we both worked at Fortune 5 and Fortune 10 companies. Run big teams of development teams and developers and database people and project managers. So one of our biggest strengths is product development, which means figuring out what are the best features to incorporate into your products. So that comes from various different things. Like, one of the things I believe in is minimum viable product. So, I call it Minimum Viable Everything. So whether it’s minimum viable podcast, minimum viable Kindle book. Like, you don’t have to write a 500 page book, you can write a 20 page Kindle book that epic stuff that helps a reader do one thing really, really well and gives them instant gratification and instant results and quick execution. So the same way when we launched DAP, one of my focus was it has to have certain features but not everything. So we said it needs to have PayPal integration. And ClickBank was there. So ClickBank integration. And there was this huge shopping cart back in the day called One Shopping Cart. So that had to happen. So we had, like, two or three we picked for the payment processors. And another thing I was very insistent is that it has to have a built-in affiliate module. Because when everybody who joins your membership site, imagine sending them a welcome email saying, “Hey, John. Thank you for joining my course. Here’s the affiliate link – personalized affiliate link. Feel free to use this to promote and we’ll give you 33 percent commissions.” And they can start earning commissions even before their first payment has it, if it’s a trial, right? So two weeks, they can start promoting it and they can make back the money and then membership is free. So always filling out what – you have to have the full picture in your mind for product development. You have to have what’s critical now, which are the big bug fixes. Bug fixes always take highest priority because you don’t want something breaking. And ability to scale the basic features are always the highest priority, P1. So then comes stuff that can help bring in more stuff that your existing users are asking for. So if people are saying, “I’m able to do this, but to do this, it takes me like seven steps. So can you make it easier for me?” 

Mario Fachini [13:32]

So how can you do it in three or four? 

Ravi Jayagopal [13:34]

Right. And then how can you – and then maybe they don’t even know that you probably don’t even need to do that because you can do this other thing. Or we can implement this other thing which will eliminate the need for this. So that’s where, you know, they rely on us to know the whole product and the whole big picture so that we can tell them, “Hey, by the way, did you know that you can do this and not that. And you don’t need to do that because that’s irrelevant now in today’s world or whatever it is based on things – situation and technology.” So that comes like the second priority, what your existing customers want, how it can make them use your software better, how it can make it faster, Ui, Ux, all that stuff. And then comes what can you do to bring in new customers. So if there’s a new payment platform, like Stripe. So Stripe comes up a few years ago. I can’t remember when. And everybody’s like Stripe, Stripe, Stripe, Stripe, Stripe. So once you know that something is gaining ground, you want to get in first. You don’t want to wait until all your competitors, everybody has implemented it. So you have to kind of take a chance to say, “Okay. Stripe looks like it’s going to take off.” There are, like, 15 payment processors that came in at the time. But you cannot do it for all of them. So you have to kind of pick a winning horse, so to speak. So Authorize.Net, Stripe, PayPal, ClickBank, so all these things. So you constantly have to keep your fingers on the pulse of your market, of your niche, you have to be able to talk to your customers. And it helps if you’re doing that stuff yourself. Because a lot of software developers, what I’ll see is they will implement based on what others are saying. But they’re not using their own software. They’ll use it to test it and stuff but they’re not in the weeds like really using you – eating your dog food doesn’t mean that taking a little bite and saying it’s not bad. It’s like, “I’m eating this dog food for breakfast, lunch, and dinner. And I wish I could do this. And it makes me thirsty or whatever.” So you have to be living it in the weeds and be in the thick of things to really experience their pain. And for that, you cannot just use it as a test case. “I’ll just put up a test website. I’ll just do a membership site.” You have to have real live membership site where people are paying and using your own software. Only then you will see – 

Mario Fachini [16:04]

So it sounds like you’re highly suggesting to always do a beta launch before you do a full launch. 

Ravi Jayagopal [16:10]

Absolutely. We never do a public launch especially – you know, I was going to do one of the podcast episodes I have coming up is, what you can learn from programmers. Lessons you can learn from a programmer which is doing a beta launch. Never launch it live. And do a slow launch. You don’t have to launch to everybody at the same time. And you find your early beta users, give them benefits, give them free stuff, allow them to test it, make them use it. So launch with a minimum viable product so that they’re not holding on until something else comes up. So your product has to be usable from day one even if it’s the smallest version of your product. So it has to let them do something. So if you want to launch a membership software, for example, it has to have at least one payment processor which is one of the more popular ones. So launch with at least PayPal and make it usable so that somebody can come pay and get access to the content. So those are the bare minimum requirements. Then you can add all this content grouping, and affiliate modules, and email broadcast, blah, blah, blah. So you have to – so layer development phase – phase development, launch in phases, and constantly – then in programming lingo, there’s something called waterfall method of development. Which is, client comes to you and tells you, “Hey, I want this.” And then the team goes away, comes back one year later, and says, “Hey, here. Look. Look at what we developed.” And the client goes, “This is not what I wanted.” One year or two years, I’ve seen teams get burned by thousands of billable man hours, person hours. And they get burned because they did not take ongoing feedback from the end user. So it’s not just about from all the stakeholders, whether it is your owners, the end users, the managers, the developers, the actual clients who are using it, the test users. So everybody has to be able to give you feedback. And there’s a whole bunch of development terminology for that. So they call Sprint and rapid development and a whole bunch of stuff. So you have to keep all that in mind and you have to develop in bits and pieces. Make sure that every piece you add is usable on its own without having to wait for seven other pieces before it can work. And if you say, “Okay. All these ten pieces have to be developed before this one thing can be used.” Then you push that to the backburner and then you – those are the calls you have to make. And then you have to say, “Okay.” 

Mario Fachini [18:49]

It sounds like that was a huge part of your success developing Digital Access. 

Ravi Jayagopal [18:53]

Yeah. Absolutely. Product development was absolutely critical because a lot of our competitors were either marketers who just hired somebody to do the – they said, “This is what I want.” And they had a bunch of developers overseas or whatever. So for us, the unique selling proposition was we are the developers. And we are the marketers. And we are the ones doing the product development. And we are the ones who – 

Mario Fachini [19:19]

You were right in there from day one the whole way and you still are. 

Ravi Jayagopal [19:23]

Yes. Absolutely. I mean, now I’m slowly cutting back because my wife and her team has taken over the day to day development and support. And I’m not involved in that. 

Mario Fachini [19:32]

But it’s also established. It’s been over ten years. 

Ravi Jayagopal [19:35]

Oh, yeah. It’s 12 years now. So 2008 – 

Mario Fachini [19:39]

Wow. Congrats on that. Who would you say DAP is best designed for? 

Ravi Jayagopal [19:44]

It is for any WordPress user who wants to monetize their content. So if you’re WordPress, which is critical because it’s a WordPress plugin, you have to be using WordPress. And now a lot of people will create videos, audio, PDF, Excel spreadsheets, and some might want to sell images, some might want to sell just audio files, some might have a podcast that they want to make a premium podcast where only paid members can access the podcast. So it’s not on iTunes or Apple podcasts or Spotify. 

Mario Fachini [20:17]

So monetizing their expertise and assets with WordPress. 

Ravi Jayagopal [20:22]

Correct. So you have – 

Mario Fachini [20:24]

Does DAP work with anything but WordPress? 

Ravi Jayagopal [20:28]

We just work with plain HTML PHP sites. But WordPress has become so advanced and all of our plugins are not WordPress only. So it doesn’t make sense to –  so we don’t support regular websites anymore and it won’t work on like Squarespace or ClickFunnels or anything. In fact, we have people who are using ClickFunnels. They will do their stuff and their funnel stuff in ClickFunnels and then it talks back to a WordPress site where DAP is. And DAP has a way of connecting with Zapier. And it has a whole bunch of integration sites. 

Mario Fachini [21:01]

Interesting. 

Ravi Jayagopal [21:02]

So you can still use other systems and then you hook it up with DAP using Zapier or DAP has its own API’s that you can connect with. And then you bring the data in here. Now, you have everything in one place. So you can have ten ClickFunnels but you’re bringing everybody into one place in WordPress. And now, you have full control. You have DAP, which is a WordPress plugin. So it’s all on your site. The users are on your site. The payments are on your site, because you use your own PayPal account, your own Stripe account. But when you use a third party system, Patreon or any of the stuff, you’re basically putting all your eggs in their basket, which is a scary thought. And so that’s one of the things I recommend, always make sure no matter – the content can be recreated, the videos you already have on your computer before uploading it, the audio is on your computer or your assistant or your developer’s computer. All the content is easy to move from a third party system to yours. One thing you cannot move is the payment, billing information, billing profiles. So if you’re selling subscriptions and you have your monthly payments coming in through Patreon or Udemy, all the payments are going into their system, their PayPal account, their Stripe account, their credit card account. They are paying you. If you leave overnight, you lose all of your income. Unless you have to ask everybody, “Hey, cancel your subscription over there and come back here and re-sign up. And that’s a death mail.” 

Mario Fachini [22:33]

That’s a good Expert Authority insight you’re sharing. Because so many people ask me stuff, whether I’m presenting or working one on one with them, they think it’s with the technology. And if there’s one thing I’ve learned working with my team, it’s, you can pretty much do anything with enough time and enough budget. The bigger issue is – I was having this conversation earlier was someone going, “Well, why do you think they’re still doing this?” And I go, “I don’t think it’s the technology. It’s people’s behaviors and habits.” I mean, when you said ask everyone to cancel their subscription, move over to the new thing, and resign up. I mean, that’s all the momentum and inertia you need initially to even get them to invest or do – you know, that’s the whole sales cycle and marketing in a nutshell. You need to break down those walls to get them to make the decision. And now you’re just like, “Hey, go do that again.”

Ravi Jayagopal [23:32]

And you’ll lose 90 percent. I promise you, like 90 percent of them might say – like, 30 percent will like, “Oh, I didn’t know I had that. Let me just go ahead and cancel.” It’s like sending people an email and saying, “Hey, if you no longer want to be on this list – if you want to be on this list, let me know. If not, you’ll be gone.” Most people will be like, “Whatever.” And they’ll be gone. So if you want people to move on, it’s very hard. Because their credit card stuff might have changed. They no longer have that – they may be using PayPal. There may not be enough money in their PayPal. So you have to take advantage of – I’m not saying that you’re getting all your money because people are too lazy to cancel. That’s not the case. Sometimes we want certain stuff and when you’re rudely awakened and said, “Hey, get up and move.” That’s when people – you’re basically making people think, “Do I really know – ” 

Mario Fachini [24:31]

Yeah. If you signed up for the thing two years ago because it was on sale or something -you know, one of my good friends over on the West Coast with you, I’ve asked her before. And I remember there was – I helped a lot of people look for profit centers in their business, acquiring more clients and stuff. And we were just having a casual conversation and I could tell something was up. And I was like, “What’s going on?” And it came down to just, like, billing and subscriptions and stuff. I go, “Let me take a look at your stuff.” The same thing I do with companies. And there was like 16 or 17 subscriptions she was signed up for. And I was like -you know, after reviewing the finances and business, I was like, it was saving her thousands a month. And she’s like, “Well, blah, blah, blah, let me think about it.” Well, I went in and just started calling the people and started canceling stuff. And three weeks later, she was like, “Oh my gosh. There’s like all this extra money in my account.” I’m like, “Yeah. That’s profit, you were throwing away.” You know, to your point of you may have not looked at anything in 12 months. And you may have not used it. But for the people who do want to use it, make it easy for them. Don’t make me jump through 15 hoops for something I need to use. Tell me, with all the people – you know, you don’t need to give the exact number but I’m sure it’s larger than I think. Of all the people that are using DAP or have – because I think of hundreds of people that have mentioned it to me – what is one or two of your biggest success stories that you can think of? 

Ravi Jayagopal [26:09]

See, we are not a hosted system like ClickFunnels are. When you have data on your site, you can say Patreon says, we can say – Patreon can say, “We process $20 million a month in billing.” We don’t have – everything is on people’s websites. And just like a man salary or a woman’s age or a podcast or downloads, people don’t share that stuff. So it’s very hard to guess. We have seen – we have had some people tell us – and I can’t disclose who – but they have over 500,000 paying subscribers. And maybe, probably, not all of them paying at the same time. Some might have canceled, some might have been – 

Mario Fachini [26:57]

But still half a million. Anything is decent. 

Ravi Jayagopal [26:58]

DAP is infinitely scalable because your only bottleneck is your server. So MySQL, which is the database platform we use, can have one terabyte of data or whatever. It’s like hundreds of millions of rows of data. And your hard disk on your server is just – 

Mario Fachini [27:22]

That’s all? Only a terabyte of databases? 

Ravi Jayagopal [27:25]

Just in the rows. Number of rows of information. So it’s like Facebook is 2 billion. So you can have, you know – there’s 2 billion users of data or the data is stored in the database. That’s what I’m talking about. So MySQL can have the same thing. PHP is super fast. WordPress is pretty fast when you configure it and use it carefully without bogging it down with too many different plugins and use caching and use all the right things. So when you have it on your own server, there are no limits. You can have unlimited users, unlimited payments, everything in the bottleneck is your server. So it’s like if you have a two bedroom house, you cannot throw a party for 100 people in it. So you just need to get a bigger room if you need more people. So that’s all the bottleneck is your house or your web post. So just upgrade to the next one VPS and get more memory and that’s it. 

Mario Fachini [28:24]

Maybe switch the spinners to some as SSDs or NVMe drivers. 

Ravi Jayagopal [28:29]

Yeah. Absolutely. And then higher level of memory. And there’s – 

Mario Fachini [28:33]

And for anyone who doesn’t know what that is, the spinners I refer to are the old fashioned hard drives that literally spin. Solid state drives I recommend for everyone. And what I put in my new design for the livestream machine here for the show are NVMe that are about ten times faster than solid state for the bottleneck. It’s just all faster. Use NVMe. It’s awesome. It’s like one-and-a-half to two-and-a-half gig throughput on it. It’s awesome for doing 4k video like this. 

Ravi Jayagopal [29:05]

Right. So yeah, it’s just – you know, input the server configuration and you have an unlimited size membership site with any number of users. So we have a lot of people. So the average membership site owner is going to have, you know, probably a couple of thousand users. I’m just guessing. We don’t have the data. And we don’t have access to their website. It’s all on their website. So that’s the cool part about it too. With a hosted platform, people can run analytics on your stuff, how many users you have, because you’re hosting everything on their site. But when everything’s on your site, even the website developers or the plugin developers don’t have no insight, there’s no callback. Find a thousand paying customers, that’s a few million dollars a year. All the way down to probably 100 or 200 users and they never launched it or they couldn’t find success because launching membership site doesn’t guarantee your success. You still have to know how to promote it, market it, and how to build an audience. So all of those other things is what I’m focusing on right now. Because we’ve got the plugin part covered. My wife, she keeps developing. She developed a SmartPayCart.com, which is like a shopping cart. The best shopping cart for WordPress. We keep coming up with features for users as well as people who you can bring in new features and variations. So now that that part is covered. The next part is coaching and community. And that’s the part I have going on with my Digital Creators Academy. So we have one on one coaching and group coaching and helping people execute. That’s the hardest part for a lot of people because, obviously, the technical part is hard too. But we have help for that. We have people who can take care of that. And there’s a lot of WordPress developers and webmasters  you can hire and that’ll help you with designing your page, use [inaudible [00:31:00] architect, drag and drop theme, all the above. So you got that part covered. 

Mario Fachini [31:05]

Do you think there’s more people now that aren’t necessarily even developers. But the developers have made it so easy and there’s so much free training out there? I remember when I first started web design in ’99 and doing things and it was just, like, you’d be hard pressed to find an article on how to render a JPEG image at the top logo of a page. And now it’s like, “Oh, you want to build a castle? Here’s the step by step for free on YouTube.”

Ravi Jayagopal [31:35]

Order the plane and put together the parts online. You’re going to literally order a plane on eBay or something. I’m sure there’s a small plane you can order. So yeah, I always talk about this in my podcast and when talking to people. Back in the day, technology was the challenge. And I remember trying to create a video and it was so hard. There was no software. There was no YouTube. So I started off with Camtasia Studio in the early 2000s. I still use it today. That’s one of my favorite tools. So you had to capture it. Again, remember, there’s no smartphones, there’s no camera. So you have to have this bulky – 

Mario Fachini [32:20]

So there was no YouTube. And data limits weren’t 500 to a gig bandwidth. It was what? 288K and maybe if you had a 1 or 2 meg connection, you were – 

Ravi Jayagopal [32:31]

Yeah. Absolutely. Dial up. And so going through all that technology was a problem, connecting. creating. I had this huge camcorder. Most people probably won’t have heard of that word. So camcorder –

Mario Fachini [32:47]

VHS. 

Ravi Jayagopal [32:48]

VHS tapes, eight millimeter tapes. And then now the next challenge is how the heck do you get it from there to your computer. Now you have to go and buy cables and you go to the store. There’s like 17 cables. And you got to bring your camcorder because you cannot – there’s no quick way to figure out what a cable is. So now you have the guys helping you plug in things. “Oh, that’s a firewire. IEEE cable.” You’re like, “What?” So you connect that – 

Mario Fachini [33:13]

You’re bringing me back to college. 

Ravi Jayagopal [33:15]

And then now, the other end, you take that home and you’re all excited. And the other end, there’s nothing to plug into your computer. There’s nothing on your computer that looks anything like this. So now, you got to find a jack to – so it’s like endlessly. 

Mario Fachini [33:31]

Don’t forget the editing. 

Ravi Jayagopal [33:33]

Editing. 

Mario Fachini [33:34]

You’re not talking Photoshop. You’re talking video editing. 

Ravi Jayagopal [33:36]

Video editing. Now, you have to learn Camtasia and photo. There’s a whole bunch of photo or video software that was available. And then it was not available for the Mac. It was an executable. And if you download it from the wrong website, now you have a computer full of viruses. Because it’s executable file and it deleted a whole bunch of your stuff. So back in the day, technology was the challenge. But if you could somehow overcome all of those challenges, you could get some attention. Because attention was in abundance. There’s no YouTube, no Instagram, no blog, anything, no social media. So if you are able to get the word out there and if you could sign a few joint venture partners, you could get the word out there and build a list. 

Mario Fachini [34:22]

They’ll buy it from you just because they’re impressed you were able to figure it out to that point. 

Ravi Jayagopal [34:26]

Yeah. You just show a couple of things on your screen. They’re like, “Wow. Look at this guy. He’s showing stuff. His head is in the corner of the screen. My goodness. This is pretty slick.” And if you say, “I’ll show you how to do all of this stuff. I’ll set it up.” Then they’re like, “I’m in.” And now it’s like, you fire up the camera, you are live on Facebook, YouTube, Instagram, everything. All the channels you can be live on. People don’t – you know, absolutely no hurdles. But that’s the problem. There are no hurdles to anything. 

Mario Fachini [34:59]

Why livestream? When you can do a free conference call over the phone? 

Ravi Jayagopal [35:02]

Exactly. Zoom is free. GoToMeeting, I remember when I signed up for GoToMeeting back in the day, we were paying $5,000 a year. And it came 2000 and it came to 500, 200. Now it’s like $12 a month. You can sign up 150 people on your phone call. Back then you have to do Teleseminar.com, all this audio thing. People had to call in from a phone. They had to go to a place. There’s no cell phones. So they had to go to a place where they had a landline. So many things. So it’s always one thing or the other. So back in the day, technology was super hard. Attention was about in abundance. Right now – 

Mario Fachini [35:44]

What’s the bottleneck now? 

Ravi Jayagopal [35:46]

Oh, attention. So everybody is an expert. I jokingly talked about this on the podcast. Seth Godin ruined the internet by writing a book called Everybody’s An Expert. So yeah, everybody thinks they are an expert. A 19 year old is a life coach. And then people who are overweight are fitness coaches. Or they just lost weight for, like, three months and now they’re a fitness guru. So everybody is trying to – there’s a lot of fake stuff. A lot of fraudulent stuff going on. A lot of misleading stuff. Everybody is a podcast – everybody who has a podcast is no a podcast guru. And I keep running into these people doing all this weird stuff. And I say, “Hey, why are you doing this? You don’t need to do this.” And they’re like, “Oh, I’m following this guy who has a big name and he told me how to do this.” So you have a lot of bad information because everybody’s an expert. And finding the right people to follow and knowing what to do. Because what happens is, I talked about this in my course, 1001 True Fans, which is based on Kevin Kelly’s 1000 True Fans concept, is if you go to somebody who’s famous for having a podcast and tell them how do I build an audience. They’re going to tell you start a podcast. Which is the worst thing to do if you have never built an audience. You don’t have anybody. And you want to say, I’m going to build a podcast so that I can build an audience. And so then I can convert some of them to my product. And then I can sell stuff. It’s like saying, you need to – “I need food tomorrow on the table. My family is starving. What do I do?” And the guru says, “Go plant a tree in the backyard.” It makes no sense. Yes, two years from now, the tree will grow and bear fruit, blah, blah, blah. But if you want to put food on the table today, or tomorrow, or next week, you got to go get a job. And not even go look for freelancing gigs. Because even that takes time because you need to have a website, you need to have some credibility, and show people. So there are different stages of building an audience. Audience that you build for now that you need today to make some money. And then for three months from now and one year from now and five years from now. So podcast is a long term play because guess what? The first thing you do after you launch a podcast, you’re looking for people to listen to it. Now, you got to go find people to listen to it. So why go like that to touch your nose when you can do this? So if you want people to buy your course, then don’t launch a podcast and then you get lost in the rabbit hole of what mic to use, what gear, should I use the mixer, should I use this, what hosting company. And then six, eight months later you’re not launching a podcast and you haven’t sold a damn thing. So there’s different phases — there’s a different way to approach everything whether it’s website development. I see people creating a website and they’ll say, “My website is very slow. Your DAP is causing problems. And you log in and should have like 150 plugins installed. Worthless plugins that are completely draining their site. So figuring out minimum viable website, minimum viable product, minimum viable podcast, minimum viable YouTube channel. 

Mario Fachini [39:03]

Do enough to get it off the ground it sounds like. One of the things I love about courses and when I’m helping my clients publish their books and create their own stuff, I really truly believe people that have the courses, there’s a difference in the type of person. Because I agree 100 percent. I mean, one of the reasons I created the Expert Authority Effect is to help the true experts and authorities because there’s so many of them out there that really do know what they are talking about. They do have the expertise. They are verified. They are qualified. One of the things I look for is like, do you have an actual product or service that helps people? And do you have success stories? Like, can you prove it, basically? There’s a lot of people who can and they fall short on the tech and the marketing. Conversely, the people who know what to do with the button pushing and the computers and the tech, I mean, they’re great. But there’s so many, like you’re saying when you made that comment, and just for the record, Ravi made it over here. It wasn’t me. When you were saying the person who lost weight for two or three months and now their fitness guru, like good for them for doing it. But I get the point and the analogy. Like, you’re just learning. Everyone’s congratulating me on my show. And I’m like, “I’m still new at this. It hasn’t even been a full year. I’m still learning.” And I look for people with courses truthfully because I’ve put together my own. I’ve published many books. I help people do it. And it is not an easy point, click, and you’re done. And I’m not saying programming is either any of the other stuff. But there’s a difference. When you can take your information and distill it down, I really believe – here’s the real reason, you can tell anyone one on one,.”I’m the expert. Look at me. I can help you.” And you can be very persuasive and influential. When it’s one on one, the internet doesn’t know. Now, that is a very bad thing if you’re trying to grow your company. Because the internet everything happens on and the internet doesn’t know. The safety net is you can be doing whatever you want, whether it’s moral, ethical, or legal and the internet doesn’t know. The second you go, “You know what? I’m going to put my name on this. I’m going to do it consistently. I’m going to go public. I’m going to make it very visible and easy to find me. Here’s a lot of stuff that you can be dissecting when I’m not even around like the books, the courses, the trainings.” It’s powerful because you can help. If you really have the heart to help people, you can truly help so many people. But you’re also kind of on this glass house where anyone can tear you apart at any given time and you can wake up to emails. As long as you’re doing it right, it doesn’t happen. But I think part of it is the fear of they know they’re doing something that they don’t want to wake up to everyone calling them out on it, basically. 

Ravi Jayagopal [42:04]

Yeah. I mean putting yourself out there is really hard for a lot of people. See, I had been creating – I had been selling online since ’97. And I’ve been listening to podcasts from 2005. You know Leo Laporte, the tech guy, was one of the earliest shows I was listening to. I used to download it, rip to mp3, download it, put it on my stupid mp3 player back then. And then listen to it on the subway right in New York City. So I’ve been listening to audio and podcasts for a very long time. But when I finally decided to start a podcast, it took me almost like six months to commit to it because I was worried about my accent. Will people understand what I’m saying? You know, there’s so many different things – constraints we put out in our head. The same way –

Mario Fachini [42:57]

Yeah. Like you’re saying it’s not an overnight thing. Absolutely, I think it’s a great thing. I’m excited I did. But it wasn’t like day two, it’s like, here’s a million subscribers or downloaders or – what are they called? Subscribers? 

Ravi Jayagopal [43:09]

Yeah. Downloads. Yeah. Subscribes, downloads, yeah. So it’s never one big aha moment that you wake up and you come across this. Because everything you can think of has already been done by somebody. It’s very rare. Unless you’re planning a thing to Mars. Even people have already put machines on Mars already. So even that – 

Mario Fachini [43:32]

Yeah. Look at that, unless you’re going to the moon or Mars, been there, done that, got the t-shirt. 

Ravi Jayagopal [43:36]

Yeah. Everybody, unless you’re the first person to go to Pluto or something. Just almost every little thing. And there are no unique ideas anymore. It’s all in the execution. And the thousand people – that’s the beauty of the Law of Diminishing Returns is, a hundred people can have the same idea. Only 10 percent will actually do something about it. So there’s ten people. And out of the ten people, only three people will see it to completion. And then once it’s completed, only one will keep going to promote it. So it’s always coming down. So you never have to worry that, “Oh, this race is starting off with 100 people.” I’m like, “Oh my god. How am I going to survive?” So if you just keep doing – if you just stay the course, you will be one of the few last people standing. Because distraction, social media, not having the right priorities, people are going to drop off. Like the Boston Marathon or whatever, so you start with – so many people start but after a while you’ll see only a few people running. Obviously, in that case, the fitness I would never make it past, like, maybe five miles. So I know what it takes to do – the planning, the development, whether it’s a course or at keeping it simple, minimum viable product. And then launching it, creating the sales copy, putting the videos, creating the videos, coming up with the script for the sales video, how to sound too salesy, how to sell it, how to position it. There’s so many things you have to get right to go from start to finish. Unless, you already have a team. And most people starting out will not have a team and they will not be able to afford a team. So that’s where some of my problem – 

Mario Fachini [45:29]

And now you’re back to sales anyhow because you’re not going to have a team unless you can sell. 

Ravi Jayagopal [45:33]

Correct. You can sell – 

Mario Fachini [45:34]

Or monetize it or do something. Because – 

Ravi Jayagopal [45:37]

Right. Execution. So every step of the way, what software do I use to do this? Where do I store this? How do I get it here? How do I promote this to my audience? Does my video look okay? You need guidance at every step of the of the process. Just to tell people, “This is the kind of mic you should use for this kind of purpose.” Or, “This is the kind of lighting you should have, or whatever.” And use this software to do the editing. And when you do it, make sure you do it in a horizontal so you can use it on maximum number of platforms. And even on the vertical platforms, you can use the horizontal video. You can add stuff on the top and bottom. So there’s repurposing content. There’s so many little things. And you always wish that there was this one friend you had who would be like, “Hey. What do you suggest buying?” I have my brother-in-law who’s like a home electronics geek. So he’s always doing research. So my other friend who’s into cars. So you always have this one person who knows about a specific thing. You can ask, “Hey, what is the best surround sound speaker for the house?” Because you know that guy has spent, like, the last two years of his life researching that. And he bought the best one available. So you just say, “What did you buy? Okay. I’ll get that.” 

Mario Fachini [46:54]

But if you take too long, there’s a new one. If it’s two years later, it’s no longer the best. 

Ravi Jayagopal [46:58]

Right. So there are always these obsessive people in your life who are keeping up to date with all the things. So I’m that guy when it comes to online marketing and tech. Especially tech. I’m not the type of guru that says, “I’ll help you scale from zero to eight figures.” I’m not in that niche. I’m in the niche of, “Whatever you need to execute, that I can help you with.” Whether it is making – 

Mario Fachini [47:24]

But that’s the key to it. I mean, that’s the building block and the basis of all of it. And I like what you were saying about repurpose. And shout out to Hani because – yeah – repurpose.io. If you check out Episode 84, I had him on. And I love his software. I use it for my show. And that’s the thing is, like you’re talking about that minimum viable product, I’m always thinking in the terms of leverage and speed. How many ways can I take this episode and make it easier for you to promote, easier for my team to promote, easier for me to promote. What can we do with it? You know, if we’re going to commit and do it the right way, let’s just go all in and do it the absolute right way. And it boggles my mind when people are going, “Well, I want, like, a good mic but not the best one. And I kind of want to do it like this. I want this end result but I want -” like, they’re wishy washy halfway through. It’s like, “I want the end product of doing this seven days a week. But I only want to do at one.” Like, if you want to win the race but you want to use a tricycle to get there. 

Ravi Jayagopal [48:28]

Right. All the people go the other direction. I had somebody reach out to me to buy one of my podcast related products. And he was like, “Ravi, I have everything ready. I’m ready to go. I bought the Heil PR40, $500 mic. We bought a mixer.” He doesn’t know how to use any of it. He bought a mixer. He went and got some expensive lights and all this background and a whole bunch of stuff. Like, $2,000 to $3,000 spent and doesn’t have a podcast, has never created anything before. I said, “You could have bought a $65 ATR 2100 if you’re going to do a solo show. Hey, you can sit in front of your computer and $100 webcam.” 

Mario Fachini [49:09]

Was even looking to livestream or anything? Why would you need the lights? 

Ravi Jayagopal [49:11]

I don’t know. I don’t know. People plan for the next 20 years of their life. And you can just do what you need right now. It’s like just in time learning – 

Mario Fachini [49:22]

One of the best questions I’ve got – because I’m all about the expensive Heil PR40 over here. I think it sounds great. And I love the gold and black on it. But there’s so many people going, “All right. I got the $60 microphone.” And they’re spending $500 on acoustical foam to pad a room. They live in a subway. They live near it. So it’s just like, “How about just don’t record there?” Or you know what I mean? It’s like don’t take a bad – I’m not saying the $60 mic is bad. I should have said the $20 mic. But it’s like, they won’t invest in the mic but they’ll spend $800 on room padding. And I’m like, “Do you want to live In a padded room?” What’s the deal here? 

Ravi Jayagopal [50:02]

Right. Or they’ll go and purchase a course about promoting their podcast for $2,000. Where you could have used that to run ads. 

Mario Fachini [50:08]

How many episodes you got? Five? Eight? 

Ravi Jayagopal [50:10]

And around that, they’re all like, “Oh, I got to do a big launch.” This recently it happened, like two days ago. A person says — randomly out of nowhere -you know, a random acquaintance on Facebook, “Hey, can you please leave a rating and a review for my podcast?” And I said, “You do know that only 60 percent of people use Apple podcasts. Forty percent are using Spotify and Google podcasts and Overcast app. So your rating and review on Apple podcast is not going to show it to them. All right? They can’t even see it.” And most people today are not listening to podcasts based on how many reviews they got. Nobody is searching for reviews anymore. The only place reviews matter is Amazon. Or you know one of these review sites where you’re researching how many other people left a review and how high the reviews are. Podcasts is almost always customer trusted source. They look for something. They’re passionate about something. Like, I’m into basketball. I’ve subscribed to, like, 15 basketball shows – NBA shows. 

Mario Fachini [51:14]

Like movie recommendations. 

Ravi Jayagopal [51:15]

Yeah. Exactly. So I’m not searching – I’m not subscribing only to podcasts. I’m not going to Apple podcasts and searching how many reviews does this podcast have? And then subscribing. It’s like, if it has NBA and basketball and if I look in the title and it’s a reasonable title, and as long as the last episode – the latest episode is within the last month or so, I’m done. I’m in. Unless, it’s like three years ago then I know it’s inactive. So people are not looking so I told him – 

Mario Fachini [51:45]

Maybe it’s still good though. 

Ravi Jayagopal [51:47]

Yeah. But no – 

Mario Fachini:5[1:48]

They could still be a good episode. 

Ravi Jayagopal [51:49]

Yeah, the problem is with sports, it doesn’t work like that. With other things, it might work. Like for my digital marketing podcast, some of the things might work, the concepts and strategies. But if I’m talking about YouTube in a specific way and what happened in YouTube recently and how they’re saying they’ll delete your account. If it’s not – 

Mario Fachini [52:09]

The latest episode 2016 changes. 

Ravi Jayagopal [52:11]

Right. So it’s not going to be relevant. So it depends on the show. But in sports, especially, the people you’re talking about may not even be in the NBA anymore. Leave alone on the same teams. So yeah, so I told this person, don’t focus on ratings and reviews. It’s not going to help you. Focus on getting people to subscribe to your show. Because podcast subscriptions is what affects your rankings on Apple podcasts search. Nowhere else. So if you go and search for membership sites, and if I have a membership site about podcasts about membership sites, it doesn’t matter how many reviews I have. If the word membership sites doesn’t appear in my title, if my site says recurring revenue Ravi or something like that, it doesn’t matter. It’s not going to show up. I can have thousand reviews and you have one review or zero reviews on your site, Your podcast’s membership site mastery, you’re going to show up first. This is a simple search engine optimization techniques. So I told him, “Don’t waste your time on this one. There are various other ways to encourage people to subscribe. Tell people about what you’re talking about. You’re not like, “Hey. Subscribe to my podcast, subscribe to – ” you’re not going to go on the street and hand out flyers or things, “Subscribe to my podcast.” You’re going to say, “Hey, I talk about these things. I am an NBA show. Do you listen to NBA?” You’ll have to go after the topic. So you can go on the street and say – if you’re doing that obnoxious thing – I’m just giving an example. “Hey, do you listen to the NBA? Hey, you’re wearing a Miami t-shirt or a Los Angeles Lakers t-shirt, do you listen? You should listen to podcast.” So you go after people who are interested in your niche. Not just approach strangers and say, “Review my podcast or rating.” It doesn’t matter. 

Mario Fachini [53:56]

Don’t throw mud against the wall and hope something sticks. 

Ravi Jayagopal [53:58]

Yeah. and it doesn’t matter at all. It’s been proven over and over again, Apple podcast rankings have very, very miniscule 0.001 percent to do with ratings and reviews. So it’s a waste of call to action. And he said, “No. the guru I’m following says that’s the most important thing.” I said, “Okay. Good luck.” 

Mario Fachini [54:18]

Well, you’ve been sharing a lot of great insights. And I appreciate it. I got one more question before we thank our sponsor and go to the Imperfect Action Round. And I call this The Wheel Of Whatever. I actually do have a wheel. It’s in the process of getting painted. So we’re going to pretend that it got spun right there. And also, if anyone has any ideas on how I can make it click, I really do want it to click so the mic picks it up. I mean, I have no problem doing sound effects each time. But if you have an idea on how to make the wheel click, I was thinking like, twist ties or something or – I don’t know. I do have a wheel. It’s on the show. And I’m excited about it. So this is The Wheel Of Whatever. And my question for you, since you’ve made reference to sports – okay – who is your favorite sports athlete? And would you rather have lunch or dinner with them? And why? 

Ravi Jayagopal [55:12]

Oh, LeBron James is my favorite athlete of all time. 

Mario Fachini [55:17]

Why is that? 

Ravi Jayagopal [55:18]

Because I am a huge NBA fan. I’ve been watching NBA for a very long time. And when he first came into the league with a lot of hype, I cautiously started following him. And nobody has ever – maybe Tiger Woods and LeBron. Only two athletes who came in with extreme pressure. They were prodigies when they were 14 years old. And every day they said, “This guy is going to be the greatest. This guy is going to be the greatest.” And nobody can handle pressure like that from your 12, 13,14 years old. And they came in to the sport and they dominated and everybody’s like, “Ah, it’s beginner’s luck.” Then they’re like you watch him next year, he’ll [inaudible] [00:55:58].” Then they’re waiting, waiting, waiting, constant criticism, hatred, blah, blah, blah. And every day every game he comes in and exceeds expectation. That’s very hard to do with anything, whether you’re manufacturing cars or software. Imagine every single release or every single product you put out is just blowing people away every day. You can’t do that. And the way he plays and his style of play, unselfish passing, all that stuff. So yeah, he does have his – so we almost like – once you become such a big fan of somebody, you start apologizing for them. So if there are any weaknesses in their game, you say, “You know what? He’s going to get better. Don’t worry about it.” So you kind of like become – you know, take on a brother or child or a parent role and say, “Okay. You know what? Yu’re going to give them the benefit of doubt.” That’s how it’s always like. Republicans are always going to be Republicans. Democrats are always going to be Democrats. So very few people are independent like that. Once you are in with somebody, you defend them to death. 

Mario Fachini [57:07]

What about the lunch or dinner? 

Ravi Jayagopal [57:10]

Oh, it doesn’t matter. I would rather have lunch and then hang out with them for the rest of the day. Because if it’s dinner, then you eat, he eats, and goes home. All right. I don’t get to hang out with them. So definitely lunch. 

Mario Fachini [57:22]

Okay.  Well, excellent. We’re going to thank our sponsor and come back for the Imperfect Action Round. 

SPONSOR Rosh Tips [57:26]

Winning With Google in 2020. I have no doubt you want to for your business. But who do you trust? And where do you start? I’d advise Rush Sillars. Not only was he Episode 22’s featured VIP guest but he’s also a Google specialist with search, advertising, and YouTube. And I had him put together this free Winning With Google in 2020 Guide for you to get started with right now. Go to EAInterviews.com/RoshTips to get your free download now. Once again, that’s EAInterviews.com/ RoshTips. 

Mario Fachini [58:03]

All right. We are back with the Imperfect Action Round. Ravi, are you ready to take imperfect action? 

Ravi Jayagopal [58:09]

Sure. For a second, I was like, “Oh, you’re back with imperfect guest. [Inaudible] [00:58:13].” Yes, I’m ready. 

Mario Fachini [58:15]

No. It’s what we’ve been talking about, taking that imperfect action. This is, I got three- ish questions for you. Three questions as part of this round and then there’s a couple more. But 60 second answers, real quick. And they’re specific because when I designed the show, I wanted to get the most benefit for the listeners. And these are things that they can apply today. And one of the things I have with all my coaching clients is you have to take daily, fast, imperfect action. So when I was coming up with the show flow, I was, like, racking my brain What should I call it? Same thing with The Wheel Of Whatever. I couldn’t think of a name. I was like, “Whatever.” I go, “Oh my gosh, WW.” Awesome. 

Ravi Jayagopal [59:00]

Or wheel – W-O-W, WOW. 

Mario Fachini [59:02]

Yeah. So imperfect action round, these are things that people can implement right now. What is, in your experience, the fastest path to the cash? 

Ravi Jayagopal [59:13]

To making money, like, online or like – you mean like that? 

Mario Fachini [59:16]

In business. 

Ravi Jayagopal [59:18]

In business. 

Mario Fachini [59:18]

I’m not going to a pigeonhole it. 

Ravi Jayagopal [59:20]

Make more offers. I call it Mommy, M-O-M-M-Y, More Offers Means More Money for You. So you got to make more offers. Not simply consume. Create less, promote more. Put together offers because it’s not just the product that sells. It’s the entire offer. Which means, what is it, what is the benefits, what are the things coming with it, the bonuses, the coaching. So it’s always the offers. That’s the most important thing. And most people spend the least amount of time on creating the offer. 

Mario Fachini [59:53]

That is awesome. And I love the acronym. I’m going to for sure make sure that’s on the show notes on EAInterviews.com. That is – and I’m going to tell the show team right now and be very deliberate about it, Jules, that is an expert Authority insight. And that will have its own time stamping and bullet point now. That is awesome. Make more offers means more money for you. I love that. That is a true Expert Authority insight. Okay. That is so awesome. What was the second question? 

Ravi Jayagopal [1:00:27]

So the flip side of that is you shouldn’t just keep making offers all the time. So that goes without saying you know, you don’t –

Mario Fachini [1:00:33]

They got to be structured the right way. But a lot of people don’t make enough of them. Second one, prospects. What is the biggest problem you see your prospects making and the fastest way they can fix it? 

Ravi Jayagopal [1:00:45]

Priorities. So whether it’s priorities in terms of using their time or their attention, or whether how they go about building their audience and following the wrong advice, trying to plant a tree in the backyard when you need food tomorrow versus, if you need food five years from now ,you have to plant your garden. That’s what these end of days people – I forget what they call them. There’s a group, right? 

Mario Fachini [1:01:13]

Survivalist. 

Ravi Jayagopal [1:01:13]

Survivalists. So you have to have that mentality too. I need to be green. I need to grow my own garden fruits if something happens. That’s fine. That’s for 20 years from now or five years from now. But you have to know what’s going to happen tomorrow. How do I make money tomorrow versus next week versus next month. You have to have a plan. And a lot of people get all of those things mixed up. And they’re focusing on the wrong platforms just because some guru told them, “Hey, podcasting is the hottest thing right now.” And they don’t realize podcasting is a long term play. Or they go and say, “I’ll start a YouTube channel and I’m going to make money with sponsors.” You could spend the next two years creating videos and you’ll probably make $2,000 a year or, like, $100 a month. That’s pocket change. It’s fine. So you have to know what level, where to put your content, why you should put it, what level to make alternative offers, put it in your membership site, build an audience. So that’s what – 

Mario Fachini [1:02:12]

So the right strategy at the right time. 

Ravi Jayagopal [1:02:13]

Correct. I call it just in time. It’s not what I call it. It’s called just in time learning. So you only learn what you need to do the thing that’s in front of you right now. But at the same time, it’s like a financial advisor. I help people figure out, “Okay. You want money for the short term and you want retirement income and you want money for your kids college fund. So you have to have short term, midterm, long term, high risk, low risk, medium risk. So you have to have a balanced portfolio, whether it’s your money or your strategy.” 

Mario Fachini [1:02:48]

All right. Third question, what is, in your experience, the best way to maximize customer lifetime value? 

Ravi Jayagopal [1:02:58]

So you have to keep the main thing. So it’s a basketball term. One of the coaches used it a long time ago. So you always have to know, if LeBron James is – he has been playing great basketball, that’s fine. But if he is making millions of dollars in sponsorships or all these athletes on sponsorships and TV shows and TV deals and this and that and making movies. All of that is great. But all of that comes from keeping the main thing. The main thing, you still have to – he still has to perform at a very high level in basketball. If he drops the basketball aspect, everything else goes away. Nobody is paying millions of dollars to somebody who’s not good on stage. Right? So you have to focus on what is your main thing and focus on your strengths. And what is the best value you can provide your audience. So if you keep providing that, so whether it’s coaching, usually it has to be a combination of things. You can’t just give them – keep churning out courses and courses and courses and throwing all these digital assets online. But people are struggling how to use it. Why should they use it? When should I use it? You can’t overwhelm people with content. So you need a little bit of content and coaching and community at least depending on your niche. And if you’re trying to be a digital entrepreneur, then you have to be able to provide some level of all three things. Keep that main thing. The main thing, keep providing value, keep helping them, stay engaged in your community, stay in the weeds. Don’t try to think you’re above everything else. Eat your own dog food so you always know what’s going on. And participate in groups, forums, and communities so you can keep your finger on the pulse of the of the community. Now, you’re bringing all that in and constantly creating stuff that your people need, your community needs. So take care of your existing customers. Don’t always go for the shiny object or the new audience. If you take care of your existing customers and give them a good affiliate marketing deal then they’ll promote you. They’ll be your biggest marketers. And then that’s how, hopefully – you know, you heard about Digital Access Pass through so many different people. Not because we’re paying them. They didn’t say, “Hey, go check out, blah, blah, blah.com/DAP. ” They told you the name of the product because they’re not doing it just for the money. Because we have been putting out – we care so much about – 

Mario Fachini [1:05:23]

You made that good product from the get go and that was part of just your culture. I mean, there’s a lot of people – 

Ravi Jayagopal [1:05:29]

Right. And it’s not always good. It’s not perfect. We had our ups and downs and bugs. 

Mario Fachini [1:05:34]

But you always had the end user in mind from day one. You weren’t just farming it out to someone going, “Here’s an idea I think will work.” You were in there on the ground floor, like you were talking about. Let me ask you about books. What are a couple of books that have made a big – 

Ravi Jayagopal [1:05:52]

Difference? 

Mario Fachini [1:05:52]

What are some good – what are some books that have made the biggest difference in your business? 

Ravi Jayagopal [1:05:56]

It’s not one or two of Seth Godin. I love Seth Godin stuff. So all his books, Purple cow and, you know, All Marketers Are Liars, stuff like that. Anything that has to do with – and then some of the books like Outliers. And some business books. And one of the things was called Predictably Irrational by Dan Ariely, I believe. He’s an Israeli author. He talks about how simple things like if you give somebody a piece of chocolate, how they respond versus putting a price on it. “Hey, this is only 25 cents.” Than saying, “This is free and this is 25 cents.” So all these psychological experiments he did on people. And then offering like the pricing table structures. So if you offer only one option, a lot of people – a certain person or people didn’t pick it. If we have two options, then a little more people picked it. Now, you have three options but the third option is the same price as the two option but has more. So it’s like digital product is $5, book is $10, get both for only $10. Now, majority of the people pick the third option because they’ve had both. But if you just did the two options, they didn’t pick the $10 even though it’s the same cost. So they feel like – so that’s a fantastic book, Predictably Irrational. 

Mario Fachini [1:07:22]

I like that. That’s a great example also. It has been an absolute pleasure. Where can people learn more about you? 

Ravi Jayagopal [1:07:29]

You go to SubscribeMe.fm, that’s the name of my podcast as well. So if you’re – wherever you’re listening to podcast, Spotify, just search for SubscribMe.fm,  as one word. And you should find my show. And the website is also there. You will find all the links to my websites and my products and services about me. So everything is there at SubscribeMe.fm. I’ve written – my six books, all of them linked there, my software products, everything, my podcast. There’s a beautiful player at the top. You can listen to my podcasts right there. So it’s all at SubscribeMe.fm. 

Mario Fachini [1:08:04]

Excellent. Well, Ravi, it’s been an absolute pleasure. And I appreciate you for sharing with Expert Authority World. 

Ravi Jayagopal [1:08:08]

Hey, thank you, Mario. Thank you so much for having me. I appreciate it. I hope your listeners found this of value. 

Mario Fachini [1:08:15]

I know they got value out of it. And I’m going to make sure that it’s reflected in the show notes. All right. Expert Authority World, we got another great episode here today. I will see you on tomorrow’s. Have a great day. God bless. 

SPONSOR Pipedrive [1:08:29]

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www.EAInterviews.com [1:08:43]

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Learn More About Ravi

Ravi Jayagopal is a a Business Coach, 6-time Author, Speaker, Podcaster (2 shows), Full-time Entrepreneur, Digital Marketer, Online Course Creator, WordPress Plugin Creator, an Amateur Ventriloquist and “Coolest Geek on the Planet” (search Google and you’ll see! 🙂 He has been selling online since 1997. He has created and sold iformation products, Desktop Software, WordPress Plugins, Membership Sites, Online Courses, E-books, Real Books, Kindle books, Audiobooks, Premium Podcasts, T-Shirts, Agency Services (Marketing, SEO, Website & Membership Site setup), Webinars, Local Meetups, Consulting and Coaching.

Ravi is an immigrant who moved from India to the US with his family and $500 in his pocket. He calls himself a a “20 year overnight success” 🙂 You can learn more about him at https://SubscribeMe.fm/ravi-jayagopal

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