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What Expert Authority World™ is saying about the show:

  • Loved the Craig Handley Episode
    by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    by TimLawson21 from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    by colas_18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    by Fatherof10yrold from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

Subscribe to EAInterviews

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Resources Mentioned

Business Book Checklist

Sponsors

BeLive: Want to know the easiest way to use Facebook Live? BeLive is the simplest and easiest way to go live on your Facebook with a professional production. Just check out BeLive at https://MarioFachini.com/Belive

What You’ll Learn In This Episode

[03:57] What inspired Jenn to get started in business

  • Her start in business
  • How she gained Expert and Authority status

[5:57] Jenn’s “Everywhere” Book Publishing Approach

[9:34] The critical element to include in all of your books

  • Call to Action approach
  • Using your book as a lead generation mechanism

[12:39] Biggest Success Story Publishing over 1000 books

  • The client who is landing high-profile speaking gigs

[16:57] How video marketing has helped her business

  • Her first book about video marketing
  • Using video on Amazon

[21:49] Rapid fire questions

  • The biggest problem she solves for her clients
  • The shortest path to the cash in book publishing

[23:25] The events coming up soon where you can meet Jenn Foster

Episode Transcript

Read Full Transcript

Expert Authority Checklist  [0:00]  

EA Interviews, episode six. It’s a great day to be alive, Expert Authority Nation, and I wanted to ask you, have you ever wanted to share your story? Have you wanted to get your message seen and heard by the largest audience you possibly can for your business, maybe even considered publishing a book? I know I have. And that’s why I’m excited for today’s show. I have none other than Jen Foster, who is a publishing expert and eleven-time best selling author herself. Jenna started in web development and crafted her skills as an online marketer. She has had many entrepreneur mentors in her life including her own grandfather, the founder of the Western oil company, Maverick County Stores. She’s the owner of Biz Social Boom and has helped hundreds of businesses become first-page news and major search engines. She is also the owner of Elite Online Publishing which was started by Jen Foster and Melanie Johnson at a marketing conference where they brainstorm and created the website logo Facebook, Twitter and all the pages for their video trailer during the breaks and it’s exciting for me because I remember when they were doing it years ago, we were all at the same conference together. So, congrats to both of them. They had their first successful book writing retreat three months later with 100{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of the attendees becoming number one best selling authors. They now work with high level authors on a personal one on one basis as well as training at the retreats, workshops, master classes, podcast and their YouTube channel. Jen has appeared on podcast radio and television and has been honored guest speaker and panelist and major marketing conferences across the country. She broadcast weekly on her podcast elite expert insider on iTunes and other radio channels. I’m excited to bring her up right after we thank our sponsor.

Belive.TV  [1:47]  

So, you want to go live on Facebook but you’re not sure where to start or what to do some people say just grab your phone or buy all this expensive software. Well I have a better option for you check out MarioFachini.com/BeLive. BeLive is that the simplest and easiest way to go live on your Facebook with a professional production. Once again, MarioFachini.com/BeLive.

Mario Fachini

Here she is, Miss Jenn Foster. Jenn, welcome.

Jenn Foster  [3:55]  

Thank you.

Mario Fachini  [3:57]  

I am excited to have you here. So, we’re going to be sharing with everyone publishing secrets, and that’s very exciting. So, my first question I always ask everyone is: what inspired you to start your business? What is the why behind what you’re doing?

Jenn Foster  [4:13]  

Yeah, I’ve always wanted to be my own boss and my own entrepreneur. So, I’ve actually been self-employed or entrepreneur my pretty much my whole life since I’ve been married- married and divorced, I guess, I’m single now. But yeah, so I’ve always wanted to be an entrepreneur. And, now I have three teenagers to support and so, I just love having my own business, setting my own hours, being a mom and an owner of…a business owner. And I think my why really is my kids and my lifestyle and being able to control my schedule.

Mario Fachini  [4:46]  

Well, very good. So, tell us about the book process. Who do you help and how do you do it? Because there’s a lot of people out there that helped publish books, you can say, self-publishing, regular publishing, what would you say… Why is one better than the other? What are the pros and cons? Well, how do you do what you do with your audience?

Jenn Foster  [5:08]  

Yeah, so you mean, since I had my very first book, what you saw in that trailer just now. And the it…I would say, like my very first book, I did, it transformed my business. And because I had a book, I became that instant expert and authority. And so I had a passion for helping other people to get that same status. So when someone wants to write a book, or an author comes to me and says, I’ve written a book, I don’t know, you know how to publish it, or what to do, then that’s when we take over and we help them to publish their book and market their book, and then help them to use that expert status as a best-selling author to get on stages to speak, to get more media exposure, just to do all the different things that are booked can give you. And, I guess she has kind of the process you want to kind of want to know, kind of the process that we use, or…

Mario Fachini  [5:57]  

Yeah, so tell me more specifically about your process.

Jenn Foster  [6:01]  

Yeah, well, our… what we like to do with authors is whether they come to us with an idea or come to us with their book already written, we like to help them to get their book in ebook and paperback. So it’s published on Amazon. If they want a hardback and an audio, we do that as well. And we get that distributed everywhere. We believe in the everywhere philosophy, where you are everywhere. So we want you your book to be everywhere books are sold. So, everywhere, online, everywhere offline. And of course, you having books, being able to order books yourself, set the price how you want it. So we do a hybrid publishing, which is where we’re still your publisher, because we’re helping you with all the details, like the book cover, the formatting, the title, the description, bio, all the parts that make a book, we help you with all of that, but you are, are really just self-publishing the book because we want you to keep all your own royalties, we want you to keep all your own rights, and we want you to be able to use your book how you want to use it.

Mario Fachini  [7:01]  

That’s really awesome. I remember when I was doing my first book, and it’s always a fun experience, because a lot of people don’t realize that. So speak on the the publishing and what you just said there about the keeping your own publishing rights, keeping all of that in your name. And that was a concern for me, because I was… I’ll let you continue on it.

Jenn Foster  [7:25]  

Yeah, yeah. So my business partner, and I actually wrote this book, ‘The Seven Costly Mistakes When Choosing A Publisher’. And it’s really good, because it teaches certain… tells you all the differences between self-publishing and hybrid publishing, or traditional publishing. And, you know, usually a traditional publisher will give you some kind of commission or advance for your book, but then they own the rights to your book. So, they get to choose everything. If they decide to take out a part of the book, they can, if they want to take out a word, they can. If they want to change job pictures, they can, like anything they want, they can do really, you don’t really have a lot of, I mean, you have some say, but there are pretty much in control of your book. And that goes for pricing as well. And then they don’t really do a lot of marketing unless you hire them to do the marketing. And so you’re still left with doing all the marketing. So, the publisher will help you and get you the world, you know, you’ll get a commission, but you might only make like $1 a book, or you have to read the fine print, because it might say, after they give you that 10,000 or $20,000 advance, it might say, in fine print that if you don’t sell a certain amount of books, you have to pay some of that back. So you really have to read the… the fine print, for sure. With self-publishing, of course, it’s all print on demand. You don’t have to buy a ton of books, and you’re just making what you’re making on the book. You know what… it could be… I don’t know, it depends on the book. But the main thing is that you’re in control your book.

Mario Fachini  [8:58]  

Well, that’s a really good tip, because a lot of people go, Well, I want to get published, I want to do that and not a lot of them realize they can take out the words they can take out the pictures and all that. So it’s… it’s a matter of how much are you willing to lose? Like, is it really worth that 10 or 20 grand? Or do you want to keep the rights because you see it turning into six figures, seven figures, and beyond? So definitely something to consider. How… what is… while we’re talking about the financial aspect of it, how would you say, what’s one thing you tell your authors as to how they can monetize it, other than just book sales?

Jenn Foster  [9:34]  

Yeah, well, that’s… you know, Mario, because of this year book, you do the exact thing that we teach all of our authors, which is to have a ‘call to action’ in your book. So, of course, you’re gonna make a little bit of money from your book sales, but you’re not going to make a lot of money from your book sales. And so in order to get those six and seven figures coming to you, you have to have a call to action. And that’s what we teach all of our authors, you have to have a why or purpose behind your book. So maybe the reason why you wrote the book is to share your message, maybe it is to get speaking gigs on stages, maybe it’s to sell your coaching program. You know, there’s all these different ways to make money and we want your book to help you to sell that, right. So like, for instance, at a dental practice. I have a doctor who wrote a book about his cosmetic dental practice, and all of the, you know, secrets behind it. And also the myths and the frequently asked questions and all those things. And that book helps him to sell his bigger item, not just a book, which is the dental implants or the veneers or the cosmetic dentistry. So, you know, you got to have something like that to upsell or to… a call to action, so to say, in your book. So whether it’s to ask you to speak on a stage or to sell you something else, or to get more information from you. You want to have that call to action.

Mario Fachini [10:16]

I appreciate you for sharing that. So, the call to action is what gets people the results beyond the book. Let’s talk about your specific results. You don’t need to name names. You don’t need to give specific clients. But let’s talk… it’s a two part question: the specific results you’ve seen, and what’s the biggest success story you’ve had?

Jenn Foster  [11:16]  

So I guess the first part of the question would be… I mean, my very first experience with having something happen because I was an author because I was a best selling author was I had a phone call, it was actually a voicemail and the voicemail the guy said, he says, three in the morning, and I just finished reading your chapter. And I’ve read it three times. And he says, I have a marketing business. And my chapter was all about marketing. He says, I have a marketing business and I realized I’m doing it all wrong and I need you to be my agent and do all of the white label services for my marketing company.

Mario Fachini  [11:49]  

Wow.

Jenn Foster  [11:50]  

So it was pretty, pretty amazing and pretty exciting to get that opportunity. And I mean, there’s been multiple, multiple things come out of the books that I’m writing. I mean, even today, the books that we Melanie and I have written or the books that I’ve written on my own or Melanie’s written on her own have gotten a speaking opportunities as well as new clients. And we publish… we’ve had over 60 authors now. And almost… I think we’re at we’re like 1950 books on Amazon right now.

Mario Fachini  [12:21]  

How… say that again.

Jenn Foster  [12:23]  

Yeah, we have 1950 of our own books on Amazon, as well as we’ve helped over 60 authors.

Mario Fachini  [12:29]  

Wow, that’s fantastic. Yeah. 1900 are you pushing for 2000? 

Jenn Foster [12:34]

Yeah, we’re really close.

Mario Fachini [12:37]

Well, you got time to get… you got time.

Jenn Foster [12:39]

Yeah.

Mario Fachini [12:39]

So as far as your biggest success stories, who has been so someone comes to you, they want to get published you they wanted to go through the whole gamut with everything you’re talking about. Who would you say? And again, you can call him Mr. Mrs. X – that’s what I do if you don’t want to share who it is specifically. And if they don’t mind, feel free to plug them. But who is the biggest success story that you saw, they came into your program, and it was like day one, they were at negative 10 and within 30, 60, 90, 100 days, whatever your… yours is they got to, like, 20.

Jenn Foster  [13:14]  

Yeah, we actually have quite a few stories of authors that have come to us and now are doing the things that they set out to do with their book. But I will mention one of them. And I don’t think he’ll mind if I mentioned his name. So he’s a speaker, and a trainer and his… he’s an author – best selling author. And his name is Joshua Evans. And he actually started with us, he used to work as a salesman, and then he quit his job and did the whole book writing thing and author and now he speaks all over. He’s been speaking on cruises. He’s been speaking on stages all over the country. And he just landed a gig. I mean, he gets paid to speak, I’m not going to say the amount but he gets me a lot to speak now. And his book is called ‘Enthusiastic You’. And so he helps corporations with their…their employees and their enthusiasm and helping them to really find, you know, their purpose. But what was really awesome was he just landed a gig doing a really big banquet, and it was like… normally they have it was, I think, for over I think it was like, almost 1500 people, but they usually have an astronaut or some really big, big name that comes in and speaks. And this year, they asked Joshua Evans to come in. So…

Mario Fachini  [14:28]  

Wow

Jenn Foster  [14:28]  

Really cool.

Mario Fachini  [14:29]  

That’s quite an honour.

Jenn Foster [14:30]

I will tell you one more… a success story. So our author, Marylyn Barber, we helped her publish her book, ‘Just Like Human Business’. And right after she got her book published, she… we launched it. she got a number one bestseller, and she started doing some private clients and helping people to dress for success. And then a I think it was ABC had called her and said, we saw your book, and we’d like to have you come in and talk to our audience on TV about the election and what Mrs. Trump is going to be wearing for the elect. You know, for the I think it was for that integration, actually. So, anyway, it was… it was amazing. She went on TV, and they loved everything she did. And they said, if it’s okay, we’ll just keep doing a segment every single month. And we’d like to title it the same as your book, ‘Just Like You Mean Business’. And, of course, she said yes. And so now…

Mario Fachini [15:22]

Let me think about that.

Jenn Foster  [15:23]  

Yeah, they do these segments, and they feature her and she comes in and talks and does her expertise of fashion and just and how to dress and they go to different places where they go in the studio, they go to different dress shops in… in Texas, and it’s just really awesome. So. she’s doing really well.

Mario Fachini  [15:40]  

That sounds like fun. Alright, so two more before we go to the sponsor again,

Jenn Foster  [15:46]  

Oh, two more questions. Or two more success stories. I just have so many.

Mario Fachini  [15:49]  

Two more questions.

Jenn Foster  [15:50]  

Okay. Two more questions.

Mario Fachini  [15:52]  

And I figured you’d have a lot of success stories. So, I was curious who you were going to bring up because I know we’ve talked about him before. And, you know, congrats on your success. And continuing on, because I know you’ve been doing it for quite some time now. So this is kind of, it’s interesting, because I asked the questions, I asked everyone that are the same. And it’s how has publishing your book to help you and you kind of touched on it. But how has publishing your book to help you?

Jenn Foster  [16:19]  

Yeah, well, for sure. It’s helped me personally, to just grow and to become the person I am today. It’s…it’s really different. Like, you wouldn’t think it would change you that much. But it’s really different when you can say, I’m an author, and… and they say, 80{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of people say they want to write a book, they… they said it out loud, or they thought it in their mind, but only 1{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} actually do it. And so, if you’re looking around, and you think everyone has a book, think again. Not everyone has a book. So you can have a book too, but it really has changed me personally. And I think my… my self-esteem and my personal development has grown for sure.

Mario Fachini  [16:57]  

You know, I really like that. I really do. Because I asked everyone that and everyone I have on the show is pretty much authors, speakers, and, you know, a certain level of success, if you will. And a lot of people speak to, oh, it was great, because I got to do this, I got more leads. I got this. And I would say the same thing. People ask me all the time. And I don’t think I’ve ever responded with that. So yes, that’s a… in my opinion, a much better answer than just, oh, it helped my business that you can do a lot of stuff for business. But I’d say yeah, it would definitely give you a confidence boost. And, you know, it’s like, if you want the information, here it is. So that leads into the next one, which is video. How has video marketing helped your business?

Jenn Foster  [17:43]  

Well, video marketing, for sure. I mean, that’s what my… my first book that I wrote on my own was about was video marketing. And that’s kind of what I’ve been doing for the last, I guess, 12 years is helping businesses with their video marketing, and SEO, and as well as the last, you know, three or four years doing public. And I think video really has helped my business just because for one, when people see you, they know like, and trust you, and two, you know, the exposure of that content out there, you know, the information that you’re providing on video, that’s what people want. I mean, just the other day, I was looking up on YouTube, how to fix my washer. So everyone’s going to YouTube to find out something to learn how to do something. And if you’re the one that they’re watching, then they’re going to follow you more and learn more from you. And whether it’s your YouTube channel, or Facebook Live, or all the other places you can watch video now. Of course, video is all over Amazon. So definitely, video can help you and it’s helped me a ton.

Mario Fachini  [18:43]  

Well, I’m happy to hear that. And you get me laughing a little bit because I was like, Yeah, I did that last year to how do you install the new polly system? And what are the parts here? And yeah, it’s amazing what you can find, you know, everyone watching this and hearing it, they’ll go… they’re probably thinking the same. Yeah, I’ve done that. I’ve looked the videos up. But the question I always like to ask is, how many do you have out there for your business? So do you… right before we cut? How many… when you’re telling your authors, when you’re telling your clients, what do you recommend they start with? Do you have a certain number or no?

Jenn Foster  [19:17]  

Yeah, a certain number of videos that they should start with? Yes, well, I think it’s different for each client. But I would say I always challenge my clients to do at least one Facebook Live a week, and whether they transcribe it, download it, upload it somewhere else. But I do challenge them to do that. And I also have them write down their top 10 second, last questions. Top 10 should ask questions. So that’s 20 questions that they can record one or two minutes, even five minutes if they want videos, and put those up. So that’s 20 videos there and they can put those up on their YouTube channel or on Facebook or anywhere else…. Amazon. I’m trying to think… what else and that’s pretty much the basics is the top 10 frequently asked questions. Top 10 should ask questions as well as their Facebook Lives. And if you don’t know what to say on Facebook Live, and I know when you’re scrolling through Facebook, you think everyone’s doing Facebook Live, I’m not going to do it. Or I’m too scared. But you just want to tell your story. Tell people what’s happening. Tell people your successes and tell people some things that you’re doing you know whether it’s an adventure thing or just you know, working or what you learned, a book you’re reading any of those kind of things. People want to know.

Mario Fachini  [20:34]  

All right, very good. Well, we’re gonna go to the sponsor and come back for the rapid fire questions. Thanks so much. And now to go to the sponsor.

Belive.TV  [20:42]  

“Instead of trying to get your prospect’s attention, why not be so captivating they can’t look away.” That’s quote from my first book ‘Video Marketing for Business Owners’ and I’m saying that again today because the truth of the matter is if you can’t get your prospect’s attention they’re not going to pay attention to you and they’re not going to receive your message in your never be able to help them that’s why I love be live before it even launched. I was using it in the beta phase and it is the simplest and easiest way to do Facebook Lives to reach your audience to interact with them. You can cue the comments up you can take questions you can answer them live, there’s live polling features. You can make a professional looking production very inexpensively and very quickly which is important because you don’t want to be spending your time messing around with computers and hardware and all this other stuff. Live streaming can get very intense and there’s literally nothing else I would recommend to start off with that is simpler easier and more affordable than BeLive so check out MarioFachini.com/BeLive. Once again, that’s MarioFachini.com/BeLive.

Mario Fachini  [21:49]  

All right, Expert Authority Nation. So we’re back, and as I stated before the break, we’re going to go to the Rapid Fire question. So Jen, first one, rapid fire 60 seconds. What’s the biggest problem you see that your audience has? And how do you help them fix it?

Jenn Foster  [22:03]  

And the biggest problem is they don’t know how to do like the technical aspects of publishing. And so we fix it by helping them do it. They publish their books for them.

Mario Fachini  [22:13]  

All right, very good. Number two: shortest path to the cash. What’s the one thing your audience should do to increase their profits the fastest?

Jenn Foster  [22:22]  

Change your mindset. It’s all in your thoughts.

Mario Fachini  [22:25]  

Oh, speak on that a little bit.

Jenn Foster  [22:27]  

Yeah, so I just got finished reading, ‘Think and Grow Rich’, as well as ‘A Man Think It and what you think about, you bring about so if you’re telling yourself, I can’t afford it, you’re not ever going to be rich. So you got to tell yourself, you’re rich. You got to have that abundance mentality, and you will have abundance in your life, whether it’s money or other things that are coming to you, you will have abundance.

Mario Fachini  [22:52]  

I like that a lot. All right. Customer Lifetime Value. What’s the one way your audience could maximize their Customer Lifetime Value?

Jenn Foster  [23:01]  

Yeah, well, definitely, you know, with a book, you’re going to capture the followers or the customers that you will attract. And to keep that lifetime value by putting out more books or more content, digital training programs, more information. That is how you get that long time value is just give keep giving them what they’re asking for.

Mario Fachini  [23:25]  

All right, very good. So we’re at the last little bit here, if you will. So what would you like to promote? Let’s… Let’s hear about… let’s pull back the curtain a little bit and hear about what you got coming up. Feel free to promote it where people can find you and I’m interested to know.

Jenn Foster  [23:46]  

Great, yeah. Well, Melanie and I, Melanie Johnson, my business partner and I have been speaking on different stages. We have a few coming up. I think there’s a Have a ‘Tude Warrior conference in Houston coming up here in November. So check that out and haveatudewarriorconference.com and we also have a couple book launches coming up. We have a lot of books, I think, one a week. I think we have a couple spots open in December if you want to get your book done before the end of the year. But we do have one a week… one book launch a week. So look for our book launches. We have really awesome authors coming up. Tomorrow actually we have a great author, Nicole Black, who has a book called ‘Fat Shame’ so that’s going to be really awesome book so check that out next week. I’m just trying to think some of the other books we have a bunch of different books. Jen Devereaux, she has an amazing story. She’s writing her book. it’s going to be out next month and we have a bunch of other offers of authors so just check them out. Check out our…our YouTube channel you can go to Youtube.com Elite Online Publishing 1 and that has all of our book trailers and are we do a podcast as well. So our podcasts is there as well.

Belive.TV  [25:01]  

Why don’t you drop the name of your podcast too because it’s a good one. And they should definitely listen.

Jenn Foster  [25:06]  

Yeah, our podcast is ‘Elite Expert Insider’ and we do one podcast a week so you can check that out.

Mario Fachini  [25:13]  

Very good. Well, we’re going to go to the finalized sponsor and that’s it. So, thanks for joining us and we’ll see you again.

Jenn Foster  [25:25]  

Great we’ll see you guys there.

Expert Authority Checklist  [25:26]  

You’re already successful. You’ve worked hard to get where you are. We both know it wasn’t overnight and hasn’t always been easy. No doubt you’re the expert on your subject matter but do your prospects in your marketplace think of you first as their go to trusted advisor all the time? ExpertAuthorityChecklist.com is 100{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} free and reveals the 21 steps to determine if your prospects view you as the expert and authority of your marketplace or if it’s just all in your mind. Important required steps like do you have a process in place for prospects to self identify if they qualify for your time and expertise or not? Does your current offer have the seven components of an irresistible offer required to make it a no brainer for your prospects? Do you have the real life paperback books showcasing you as the subject matter expert you can actually hand someone? Get your free checklist now at ExpertAuthorityChecklist.com. Once again, ExpertAuthorityChecklist.com to make sure you have the 21 steps covered. It better not be more but don’t leave those one or two things you may have missing go any longer visit ExpertAuthorityChecklist.com and make sure you’re being seen as the expert and authority today. Once again, that’s ExpertAuthorityChecklist.com. Get your copy now.

Belive.TV  [26:41]  

BeLive offers entrepreneurs and small business owners around the world the opportunity to broadcast live video on your Facebook page, profile, group or event. The platform is fully web based, there’s nothing to download. BeLive has made the dashboard super easy and intuitive to use you can be up and ready running with your own TV style talk show interviewing guests, interacting with your community and offering your products and services to a wider audience in 20 minutes. To learn more go to MarioFachini.com/BeLive. Once again, MarioFachini.com/BeLive.

Learn More About Jenn

Jenn Foster is a self-publishing expert and a book writing guru. She will walk you through what it takes to become a #1 Bestselling Author. Whether it’s your first book, or you are a seasoned writer Jenn is there to do the heavy lifting for you. If you’re a business owner, entrepreneur, certified professional or you’ve wanted to write a book but never dreamed it would happen for you, Jenn is the go-to gal.

Jenn Foster is an 11-Time Bestselling author. Jenn started in web development and crafted her skills as an online marketer. She has had many entrepreneur mentors in her life, including her Grandfather, the founder of the Western Oil Company, Maverik Country Stores. She is the owner of Biz Social Boom and has helped 100’s of businesses become first-page news on major search engines.

Elite Online Publishing was started by Jenn Foster and Melanie Johnson at a marketing conference where they brainstormed and created the website, logo, Facebook, Twitter page and video trailer during the breaks. They had their first successful book-writing retreat 3 months later, with a hundred percent of the attendees becoming #1 Bestselling Authors. They now work with high-level authors on a personal one on one basis as well as training at retreats, workshops, masterclasses, podcasts, and YouTube channels.

Jenn has appeared on podcasts, radio, and television, and has been honored guest, speaker, and panelist at major marketing conferences across the country. She broadcasts weekly on the Podcast: Elite Expert Insider on iTunes and other radio channels.

Connect with Jenn Foster

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