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What Expert Authority World™ is saying about the show:

  • Loved the Craig Handley Episode
    by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    by TimLawson21 from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    by colas_18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    by Fatherof10yrold from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

Subscribe to EAInterviews

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Resources Mentioned

Business Book Checklist
Expert Authority Checklist

Books Mentioned

People Mentioned

Gary Vaynerchuk

NSYNC

Josh Chace

3 Expert Authority Insights™ To Apply Now

  • A passion without a strategy is definitely not a long term success.
  • If you find something that you like doing and other people enjoy it, they will support you.
  • Patience is everything.

Sponsors

• Acorns: To learn how Acorns simple & easy investment account will help you create a compound interest snowball, visit: EAInterviews.com/Acorns !

What You’ll Learn In This Episode

**Click the time stamp to jump directly to that point in the episode.**

[0:38] We thank our sponsor, Acorns

[1:08] How Matt started racing

  • Matt joined his first obstacle race in 2012
  • Matt got excited with his experience
  • Matt started doing more and more races

[2:42] What Matt realized in the races

  • Life altering moment in of the races
  • Doing things that are very uncomfortable
  • Facing fears

[6:14] Matt doesn’t plan far ahead

  • Matt only thinks of a strategy when something happens
  • Matt gets refocused for an extended period of time
  • Matt talks to experts

[6:14] How Matt works

  • Matt is not afraid to call out on people
  • Matt does not care if what he’ll do hurts his wallet

[8:49] Matt’s skillset

  • Be informative
  • Be entertaining
  • Be behind the scenes

[11:05] How Matt started his business

  • Cold calling potential clients
  • Emailing potential clients
  • Had his own website

[16:12] What a lot of companies suffer from is they want to constantly put out their own. And we try to explain to them that third party is probably going to be better for you.

[16:12] Gary V. is Matt’s inspiration

  • When this person spoke to me, the rest of the world disappeared
  • He was a real person
  • He’s so aware in the moment
  • He’s not just some guy that says the same stuff all the tim
  • That guy is who he is because that’s a gift
  • He always talks about empathy
  • 10,000 hours

[23:24] Time out to thank sponsor, Acorns

[24:37] Imperfect Action Round

    • The fastest path to the cash is ask for the money
    • The biggest problem prospects are making is they can be very extremely short sighted
  • The best way to maximize customer lifetime value is upfront saying if we’re going to go on this ride together, let’s really go there

[27:41] Thanks to our sponsor, Business Book Checklist

[27:55] Let’s take a moment to thank our sponsor, Acorns

[28:32] www.EAInterviews.com

Episode Transcript

Read Full Transcript

Intro [0:00]

EA Interviews Episode 51. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview. 

Mario Fachini [0:13]

Welcome, Expert Authority World. I’m excited to have Matt B. Davis on today’s episode. He is the host of The Atlanta Podcast where he interviews the famous, the Atlanta famous, infamous and others he finds interesting. He is also founder and CEO of Obstacle Racing Media, the source on obstacle racing, mud runs, and adventure racing. I’m going to bring him up right after we thank our sponsor. 

SPONSOR Acorns [0:38]

How would you like to grow your wealth easier than you think with the change you probably don’t notice anyhow automatically? That’s why I started the compounding interest snowball investing with Acorns and advise you do too. Get started simply and easily today at EAInterviews.com/Acorns. 

Mario Fachini [0:55]

Here he is ladies and gentlemen, Mr. Matt B. Davis. Matt, how are you today? 

Matt Davis [1:00]

I am fabulous. 

Mario Fachini [1:03]

So I want to ask you, how did you get into your business? What made you want to start it? 

Matt Davis [1:08]

Accident? Is that acceptable? Yes. So back in 2011, a friend of mine said, “I want to try this tough mudder thing.” And I had seen the videos shared on Facebook and wherever else we shared things in 2011. And I was terrified. And it was 10 to 12 miles, which may as well been 100 back for me then. Because I hadn’t run a mile since middle school, probably. There were these crazy obstacles, there was mud, there was electricity. And this friend of mine said, “I’m going to do one in 2012.” And I was like, well, he is fatter than me and he wants to do it. And he is in just in worse overall health shape than me and he’s going to do it. So if he can do it, I can do it. And it turns out there was one in February of 2012. And I did that race it. It changed something in me that got me very excited. And I started doing more and more of these obstacle races. And I couldn’t say the rest is history. There’s a lot of other details in there. So I would say maybe you can shoot me another specific question along the way. 

Mario Fachini [2:21]

Okay. Well, what if I asked you this, what made you want to go into the obstacle racing? I mean, there’s a lot of things you can build the business around, but why did you choose this? What was the precipice for you to saying, “You know what, I want to go into this.” And not only get into it, but also build a business around it. 

Matt Davis [2:42]

Well, I think, you know, if people watching and listening are entrepreneurs or business owners or content creators or anything like that, I think it all kind of comes together for me in this way that, as I said, it was an accident. It wasn’t planned. I had started my first business about eight years previous. I had a staffing company. We staffed trade shows, conventions, and promotional – experiential marketing events. And much like many entrepreneurs, I had done that thing where I built myself a cage. I had to get up every day and go to work. And much like anybody hates their [9:00] to [5:00], I hated what I was doing, but there was no way out because I built this business. And I kind of didn’t have a lot of other marketable skills, at least, that I knew of at the time. So along with that, you know, my physical health had started to go down. I think the easiest way for me to phrase it is I was the average 40 year old softball playing dad. So I wasn’t – you know, no one would see me and say, “Wow. That person is grossly obese.” But, you know, I wasn’t taking care of myself in any particular way. And I started – in the training part for this, I started running and it turns out I really liked running. Like, I know a lot of people, “Oh, I hate running. I hate running.” They like lifting weights or going to the gym or doing CrossFit. And I don’t know that I liked any of it. But I started running and really, really liked it. And you know, this race, if we’re going to get into the detail, the specific thing that happened that is my life altering moment is in many of these races, you do things that are very uncomfortable. So jumping off very high things, going through small tubes, you know, all your fears, heights, cold water, heat. And I went into this ice bath that they have. It’s basically a giant dumpster filled with ice. Now, on any day that’s under, say, like 60 degrees, it’s not very fun. And on this particular day, it was 28 degrees when we started and it was, maybe, 30 by the time we had gotten to this obstacle. And when I say to people is that if you go in a bucket – in a life size thing of ice water and submerge and you come out the other side, your DNA has changed. It was definitely I came out and it was, like, it was a rocky like, holy – I just did that. Like, “Wow.” And I think that’s what a lot of people get out of these races. And doing two or three more of them, I was like, “Well, this is really fun. I don’t know what’s going on here. But this is really fun. And I want to do more.” And I, honestly, couldn’t tell you specifically what made me want to do a podcast in 2012. But something in me just said, “Nobody is doing that and you’re you like these things called podcasts. Why don’t you start one?” And because I was good at it and because the landscape was pretty empty in terms of content, I got to be the industry expert, as they say. And again, I know that’s what every, like, coach will tell you. Like, pick a niche, be an expert in it, et cetera, et cetera, and write books on it, and do whatever on it. But that all stuff came to me because I like this thing that I was doing. 

Mario Fachini [6:06]

So with the success you’ve had and following your passion, would you say the passion is the secret to the success? Or do you need a strategy? 

Matt Davis [6:14]

You know, prior to this call, you asked me what might be up for Q2. And I was like, “Oh, wow. Like, if only I plan that far ahead.” And I think that a passion without a strategy is definitely not a long term success. And I’ve pushed that probably as far as I can. Meaning, I do have no strategy and then something happens and I go, “Okay. Well, maybe I should have a strategy around this.” And then I get refocused or whatever it is, for an extended period of time. You know, talking to a guy like you or other people that I’ve talked to that are better at that and that can help guide me. You know, early on, I established relationships with a lot of people because just being passionate. Like, “Clearly this guy loves it and let’s have him around. And he seems to, like, he’s giving us some coverage, some media coverage.” But there was another piece that happened that I don’t know that applies to every business or every vertical. But I started to also call people out, for lack of a better word. Everyone in the industry is trying to curry favor or just “yay, let’s all hold hands” kind of thing. And I was one of the first to say like, “Well, that guy looks shady to me.” And people really valued that, you know. And again, I don’t know if that’s applicable everywhere but I think that’s been a pretty – you know, when people talk about what they like about what I do, like, “Hey, you really give us the goods and you don’t really care about whether it could hurt you in your wallet.” I think not enough can be said about that. But, again, I’m not sure that’s applicable for everybody though. 

Mario Fachini [8:07]

Well, I got to say that’s one of the things I like about you is that you are a heart centric. And you’re not completely focused on your wallet and not having partnerships and keeping it all to yourself and everything. But you do have that success track record and you have that contribution mindset, where, you know, you do want to create an environment that’s conducive to everyone. You do want to profit from it and have that success, but that’s not all you’re about. So thank you for sharing the behind the scenes with that. How have you find is the best way to keep putting that good content out there so you can continue to grow your company, but not make it cumbersome for everything? 

Matt Davis [8:49]

Right. The consumers, the people who are interested in this world, have come to rely on me to be informative, entertaining, behind the scenes. And it turns out this is my skill set it took me a long time to find. Mario, I got to tell you that I wasn’t – I don’t think I trusted this part about me. A little backstory – I think I might have told you – that I did do stand up for ten years. And when I did that, it was a lot about sort of immediate gratification. Like, “Well, how can I get people to like me as much as possible and how can I get these laughs.” But I couldn’t make that shift coming from this, like, really good place of I want to provide value. That phrase that honestly gets used a lot. But with this stuff, this silly little world of obstacle racing, I just become – it took me to listen to other people’s content, honestly, to really get it. There’s a guy I started listening to – and this is doing it – you know, this is my seventh year, I guess. And about a year ago, I started watching this guy who does what I do in the CrossFit space. And I wanted to learn a little bit because there was all these changes going on in CrossFit. And I was listening to him while I was running. And I was like, “Wow. This guy is really informing me.” Like, where I’d be without this guy? And I was like, “Oh, that’s what I am to people in my world.” Like, they’re not on the phone with with the CEOs of these companies. They don’t have 100 offline conversations with athletes behind the scenes and then bring it all together and say, “Oh, this is what’s happening.” But because I’m doing it – do you understand what I’m saying? Like, I can’t see what’s right in front of me. And so that’s how I provide value. Now, I provide value to the people that I charge money to by giving them that audience. And then they can advertise on the podcast, in the various platforms. So I give them a healthy legit audience. Not a clickbait crappy audience. I don’t know if you allow to curse in your show or not. So I just hesitated to curse. 

Mario Fachini [11:01]

I appreciate that.

Matt Davis [11:05]

Dude, I got to be honest with you. I feel like I am from another planet sometimes because – and it’s not just millennials, so don’t go there. But I’ve been listening to the pitch on Gimlet. And they also have that podcast called StartUp. And now, I just sort of see it everywhere. I got an email yesterday from a guy who said like, “Oh, yeah. You know, we’re working on this $1.5 million. We’ll probably get it for so and so.” And first of all, “No, you’re not.” But second of all, this entire idea of that’s the work for them. The work for them is to get the investment. And it just seems to be this weird – like, I’ve just always gone on the bootstrap way other than I have a line of credit with that staffing company. And I’m not saying I’ll never get a loan from anyone or never pitch someone in order to get some cash. But the entire just sort of, let’s call it, Silicon Valley concept of, “Well, we just started this thing. I have this half of an idea. And now let’s go raise money.” And that’s, “Well, we didn’t raise it. I guess we can’t do anything.” Dude, it’s foreign to me. 

Mario Fachini [12:14]

Well, I would agree too. If you’ve ever wanted money, the thing I love about business is you can get out there, serve someone, make an offer. And that’s it. You serve someone, they reward you, you have unlimited income, nonstop 24/7 as far as I’m concerned. And that’s what I tell my clients. 

Matt Davis [12:34]

Right. Except that you and I had some discussions which we won’t get into here. You know, what do I charge for this? I think that’s, like, 12 episodes of your show is to find that answer. 

Mario Fachini [12:44]

Well, packaging and pricing is always a thing that people should consider, but it shouldn’t stop them. If you want to go help someone, if you want to go serve them, make an offer, and you can adjust from there. It should never stop you. But it is something to consider. I think too many people stay reserved and they don’t put themselfes out there and they think everything has to be perfect. And you don’t need all this fancy stuff to have a business. You need – 

Matt Davis [13:11]

I do tell people all the time, because the two businesses that I’ve started that have made money, I tell people cold calling works. You know, my first staffing company, I’m pretty sure I had a Yahoo email address and I started emailing people. And, eventually, somebody wrote me back. And, eventually, I had a friend make me a website. And then I had not at BMT Promotions. It’s funny, I’m, like, inspiring myself. Like, “Damn, I should make some more cold calls.” But, again, to me, God bless you if you went out and raised millions of dollars. But to me, I think of it in like just the old school store or restaurant model. And it’s like, if you waited to have all that money, no one would ever have opened a restaurant. Where would you ever eat? “Well, we got this idea for food and here’s how we’re going to do it. Here’s how we’re going to get customers.” And it’s just like, “Fucking open the door and let’s go.” 

Mario Fachini [14:11]

I agree 100 percent take that fast imperfect action. That’s why I made the round in the second half of the show the Imperfect Action Round. That’s what you got to do on a daily basis. 

Matt Davis [14:22]

You know, I have two sets of customers, the consumer and the people who spend money to buy things to advertise to our audience. And I think, I could provide value every day. I learned recently through Patreon, which we can talk about some if you’d like. People told me, “You know, Matt, people really value what you do. You just have to ask them.” Just like you’re talking about. And I wasn’t asking. And I started asking and what do you know? I was curious about – and again, this is a whole another can of worms. I go, how do I do the levels? And what do I do? And once I started them, people were like, “We just want to support you, dude. We kind of don’t care if you give us a free fucking sticker.” You know what I mean? Oops, I cursed. So if you find something that you like doing and other people enjoy it, they will support you. And I think, again, for me, it just comes supernaturally. And yes, it is work. But it’s not. Like, I’m spending time working, but I like doing it. If I’m at a race and I’m sitting here with microphones talking to people, and then I come home and I edit those episodes, I guess that’s work. But it doesn’t feel like work. So I think that’s really where it’s at, is that if there’s something that you really enjoy doing, people value it more than you think, I guess. Again, dude, it feels weird for me to talk about it like it’s a thing because, again, I just come by it naturally. I haven’t figured anything out. 

Mario Fachini [16:01]

But you’re doing the most important part, you took the action, you got started, and you stayed with it. You’re not over complicating it. 

Matt Davis [16:12]

I do. But before I say something, I do want to back up and say that I got asked to write an article for this company. They do their own content all the time. That’s what a lot of companies, I think, brands suffer from is, they want to constantly put out their own. And we try to explain to them that third party is probably going to be better for you. And so, you know, I sent it back to the team that asked me to do it. And one of the guys said, “Thank you. This is exactly what we’ve needed for the last four years.” And it’s like, “Hey, I’ve been here the whole time.” But it just felt good to get that reassurance. But I think what you’re getting at is, I think, it’s safe to say that almost anybody I talked to who makes any podcasts, or content, or any kind of business owner consumes somewhere between five and 100 percent of Gary V’s content. And I was someone who consumed a large amount of it on a daily basis, weekly basis, whatever. And then kind of cut back. I was like, “Well, I kind of heard this guy. He’s saying a lot of the same things. I’m not sure.” And then this really, really cool thing happened where the Super Bowl came to Atlanta. And I have another show called The Atlanta Podcast, where I interview local people, local business owners, or anybody that comes to Atlanta. So if there’s a big conference or, certainly, an event like the Super Bowl, I’m going to go. And I got my media pass, not for the game by the way. That’s a lot harder to get. But for these media days that they’re called. And there’s football players and other random people that come through depending on what’s going on. NSYNC was there doing something for Fox, so they walked by it one point. But at one point, there’s Gary V. And because it wasn’t a tech or startup conference, he wasn’t mobbed. It was just like a couple people talking to him. You know, a lot of those old – no offense – old radio guys have no idea who he is. Because that’s who’s mostly in that room, a lot of old radio guys. And so, I’m like, “Well, I got to walk up to him and do, like, an Instagram story.” And so I just walked up to him and I asked him to do a thing and he did it. And then I turned to him and he shook my hand. And I’ve heard the phrase, when this person spoke to me, the rest of the world disappeared, but I’d never experienced. And I’m telling you, that is the connection he made with me. And as I walked away, I was like, “Well, this is why he’s who he is. This is what he does for all of his clients. This is what he does for everybody he meets on the street 1,000 times a day.” Meanwhile, by the way, I had shaking hands or met with X amount of pro-football players who would not give that level of detail to every person they met. I go to these obstacle races, I get recognized by a few people and I don’t give that much like, let me really thank you, look you in the eye. And not in this like bullshit politician way either. Because we know when that’s happening when someone just like holds you by the arm. And he’s was just real. So then I’m like, “Wait a minute, he’s still here. I guess I could try to interview him.” And so I got him over to interview. And then two other things happen. And by the way, this is all available if you go to Gary V.’s four hours at the Super Bowl, I’m in it. You just got to scroll through. But at one point I get him over to thing and I don’t have a camera, so I just pull up my my cell phone. And I set my cell phone up and Gary sits down and the first thing he does is he fixes my cell phone and he points it towards himself a little more to make the angle better. Because he’s just so aware in the moment. And then when it ended – when the interview ended five, seven minutes later, whatever it was, he stood up. And again, it’s all on the camera because I didn’t remember. He was like, “Oh, do you want to hit stop on this.” That’s when I went like, “Okay. I’m team Gary V. all the way. “He’s not just some guy that says the same stuff all the time. Now, I still don’t consume hours and hours a day. But I’m telling you, there’s a reason that guy is who he is because that’s a gift, dude. I don’t know how you do – again, I know it’s not because it’s me. I know he makes that connection with everyone he deals with. And I don’t know what else to say about that but I was just – 

Mario Fachini [20:44]

Well, I appreciate you for sharing that success story with us. Because when you were telling me before we started, I was excited for you. But to have that actually happen is huge. 

Matt Davis [21:00]

I think he always talks about empathy. And I think someone might be born with, like, the fast twitch gene. Like you’re a better athlete. You still got to do the work, but you’re born – I’m telling you, I think you’ve got to be born with it. If I ever get to interview him again, that’s what I’ll ask him or if he taught himself to be that empathetic. Because, again, I know it’s a word he uses all the time. For me, because I’m trying to like say like, “Okay. What are the lessons here?” I think the huge lesson for me that jumps out and maybe there’ll be more that come is the 10,000 Hours. If you watch this interview I do with Gary V., I am not nervous. We have some nice back and forth. It just happened. You know what I mean? And I think, I don’t know if that’s possible two years ago. Certainly, not seven. When I started seven years ago, it would have been like, “Ahhh.” You know what I mean? And who knows what would have happened. But I was able to go sort of toe to toe with this guy because I’ve done what I’m doing with you for probably 10,000 hours, right? Getting interviewed, doing the interviews. And I think that’s that’s like go out there and get your reps, man. Because you don’t know when your time is going to come. I think that’s the other one. We don’t know when that’s – he just fucking walked by. I keep cursing. I’m really sorry. He just walked by. I had no idea he was going to be there. 

Mario Fachini [22:18]

Well, I appreciate you for sharing that with Expert Authority World. Because I know when we were talking before we started this episode, you were telling me some of the things you were excited about. And I remember seeing that on Facebook [unintelligible] [00:22:28]. Again, what would you say is one of the biggest lessons you learned from it? 

Matt Davis [22:35]

And I do want to back up and say one thing to prove and to everyone who’s super impressed by the Gary V. story. And I’m not saying you should be. But if you are, I was nervous. It’s not like I wasn’t. Once I agreed – and by the way, his whole team was that way. The guy, Tyler, like everybody I dealt with, his brother, are just like, “Great. What can we do for you?” Awesome. But when I was waiting my turn, like they’re, “Okay. We’re going to go here, and then here, and then you’ll be third.” In that time I was texting everybody I knew. “Oh, my god. I talked to Gary. Oh, my god. I talked to Gary.” Trust me, I was fanboying all over. But then when it was time to sit down, I could take a breath and deliver. But I don’t want to make it seem like I’m above being – 

Mario Fachini [23:17]

Well, I appreciate you giving us some behind the scenes, Matt. We’re going to jump to the Imperfect Action Round right after we thank our sponsor. 

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Mario Fachini [24:37]

And we’re back with the Imperfect Action Round. Matt, are you ready to take imperfect action? 

Matt Davis [24:42]

Dude, totally. Always. 

Mario Fachini [24:44]

All right. First question I got for you is, what is the fastest path to the cash? 

Matt Davis [24:48]

To the cash? Ask for the money. 

Mario Fachini [24:54]

All right. I love the answer. Clear and concise. All right. Second one, what is the biggest problem you see your prospects making and what’s the fastest way they can fix it? 

Matt Davis [25:04]

Whoo. Whoo. They can be – for sales prospects, they can be very extremely short sighted. And I attempt to explain to them the value in being patient. Sometimes it works sometimes it doesn’t. 

Mario Fachini [25:23]

All right. Question three, how do you maximize customer lifetime value? 

Matt Davis [25:30]

Oh, these are great questions. Again, I think it’s upfront saying if we’re going to go on this ride together, like, let’s really go there. Let’s not look for some 30 or 60 days solution. How can we, like, true partnership which everyone says they want and then may or may not want to do it with you. So they want to do it, but their hands are tied. And sometimes they just can’t quite see the opportunity. But dude, I think patience is everything, which is again another Gary V. thing. But I think patience is everything. 

Mario Fachini [26:02]

I like that. Patience is a virtue. Let me ask you about books, what is one book you would recommend to Expert Authority World? 

Matt Davis [26:12]

I think when you start a business, they should hand you the E-Myth, which people told me to read when I first started. I didn’t read it until the fourth or fifth year and then got to read every single mistake I made. “Oh, I did that. I did that.” Some of those you might make anyway. Whenever people ask me that question, I always say that that’s, like, number one. 

Mario Fachini [26:36]

The E-Myth is a good one. I appreciate the recommendation. So can you tell us more where we can find you? 

Matt Davis [26:42]

Absolutely. If you like to learn more about obstacle racing, everything is at ObstacleRacingMedia.com. I do a new show every Tuesday. I do this show I do every Thursday with my buddy, Josh, called Obstacle Discourse with Davis and Chace. Doubling down on my strengths, another Gary V. thing, doing more on what I’m good at And then I am Matt B. Davis on all platforms. And I find that’s the easiest way to get ahold of me. If you have a question, if this if this touched you at all, and you want to tell me, “Hey, let’s do it. Matt, you were great,” or whatever, or you didn’t, @mattbdavis on any of the platforms.

Mario Fachini [27:21]

Well, I appreciate you for sharing all of those with us. I’ll make sure they are in your show notes for all the correct links. It has been an absolute pleasure. I hope you have a good rest of your day need. And Expert Authority World, we got another great episode. Join us for tomorrow’s. We’ll see you. Have a great day and God bless. 

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www.EAInterviews.com [28:32]

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