What Expert Authority World™ is saying about the show:

  • Entrepreneur Must Listen
    by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    by JohnnySwim32 from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    by Eric Oler from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    by KatieBrooksIV from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Super Mario
    by jamesnewcomb.io from United States

    Mario is the real deal and BRINGS IT to his own podcast and everywhere he interacts in the world. If honesty and vulnerability bother you, please move on to the next podcast.

  • Great Content! Great Interviews!
    by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Listen To The Episode

Watch The Episode

Subscribe to EAInterviews

App | Apple | Google | Youtube | Spotify  | Stitcher | iHeartRadio

Resources Mentioned

Business Book Checklist

Expert Authority Checklist

Books Mentioned

Tim Ferriss books | Tim Ferriss

People Mentioned

Tim Ferriss | Author

3 Expert Authority Insights™ To Apply Now

  • One of the things that creates a lot of fear in people is actually being out there and being criticized and how to deal with that kind of criticism or rejection
  • Shift perspective slightly towards focusing on service
  • I think the fastest path to cash is to focus on service

Sponsors

Business Book Checklist: Save five-plus hours for every prospect to generate more leads and find out all the reasons why every business needs a book, including your reasons. Download the Business Book Checklist at BusinessBookChecklist.com!

What You’ll Learn In This Episode

**Click the time stamp to jump directly to that point in the episode.**

[1:00] We thank our sponsor, Business Book Checklist

[1:33] Rachel’s inspiration

  • Why aren’t we teaching people how to be healthier?
  • Why isn’t there more of a focus on prevention?
  • What’s my second career going to be?
  • Rachel learned to use Facebook which was a good way to answer her questions

[4:44] Who does Rachel help

  • Rachel works with integrative and functional medicine and holistic practitioners
  • Experts who want to position themselves as experts in their field

[5:50] How Rachel works

  • Take all ideas and make a strategic plan
  • Help clients overcome their fear

[7:20] Rachel’s transformation story

  • Her client was a child safety expert
  • The client helped investigate a YouTube Kids video
  • This client went viral on social media
  • She was interviewed in media worldwide
  • The website gained a million visits

[12:16] Video as a marketing strategy

  • Video is where things are going
  • It’s easier to do video interviews
  • It’s much nicer to feel that you’re there in person
  • You can see facial expressions and gestures

[16:49] Expert Authority Roller Coaster

  • How would Rachel want to change the world
  • Rachel’s wants to positively impact the health of a billion people

[19:47] Time out to thank sponsor, Business Book Checklist

[20:01] Imperfect Action Round

  • The fastest path to cash is shift in philosophy
  • The biggest problem of prospects is not thinking strategically
  • Not thinking strategically leads to short term thinking
  • Overcome the fear of being the face of your business

[23:54] – We thank our sponsor, Business Book Checklist [23:54]

[4:08] – www.EAInterviews.com

Episode Transcript

Click Here to Enjoy Reading the Full Episode Transcript

Intro [0:00]

EA interviews, Episode 86.  Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.

Mario Fachini [0:13]

Welcome to another episode of Expert Authority Effect Interviews. I have a question for you. Have you ever wanted to grow your healthcare practice? Have you ever wanted to acquire more clients? Are you tired of having to stay up with all of the things that are changing in the marketplace? You just want to work with your patients and help them, right? Well, I have a treat for you. I have Dr. Rachel Haviland with us today. She’s an author, a speaker, and healthcare marketing professional. And she’s going to be coming up right after we thank our sponsor to be sharing with you the best practices to get more clients to your practice and grow it acquire more clients so you can help them have a better life. I’m going to bring her up right after we thank our sponsors. 

SPONSOR Business Book Checklist [1:00]

Why every business needs a book including yours? Would you like to save five plus hours with every prospect, generate more leads, and profit in your business now? Visit BusinessBookChecklist.com and learn how you can implement this in your business today. 

Mario Fachini [1:15]

Ladies and gentlemen, Dr. Rachel Haviland. Rachel, how are you today? 

Rachel Haviland [1:19]

I’m doing great. Thank you, Mario. 

Mario Fachini [1:21]

Well, I know you have a ton of value and you’re going to be sharing it with Expert Authority World. And it’s a pleasure to have you. Why don’t we jump into it? Why business? Why did you want to start it? Why healthcare? I mean, what got you into this. 

Rachel Haviland [1:33]

Yeah. That’s a really interesting place to start because it’s one of the questions that I’m asked most often. Because I actually spent 19 years in cancer research before I switched careers into marketing. So obviously I grew up in England, so I’ve seen the healthcare over there. I’ve seen the healthcare over here. And doing cancer research on a daily basis, I kept asking myself, why aren’t we teaching people how to be healthier? Why isn’t there more of a focus on prevention? And I got to the point really were trying to find a cure for cancer, which as a scientist, I started to look around for, “Okay. What’s my second career going to be?” And so this was ten or eleven years ago. This is right around the time that Facebook is taking off. Amazing technology. We know a lot more about it now. But back then, it was still fairly new. And I looked at it and I thought, “That is an amazing way to get a message around the world. If I want to help teach people about how to be healthier, how to take responsibility for their health, how to prevent disease, this will be a good a good way to do it. I really need to learn how to use Facebook.” So I look back and laugh now because of how big Facebook has come. So that’s really how the marketing agency started. Instead of really moving into creating my own practice and I probably have to go back to school for more certifications because I didn’t have enough. Rather than doing that and actually opening my own practice, I just saw and I decided that it was better for me to focus on helping – what I call – true health practitioners to actually get more patients and teach people how to be healthier and to take responsibility for their health than it was for me to start my own practice. So that’s how the marketing agency started, really. 

Mario Fachini [3:22]

Well, it sounds like a good segue that you were able to transition yourself into without having to spend – what? – another 5, 10, 20 years with going back for everything. 

Rachel Haviland [3:32]

I probably would go back to med school. Exactly. So I mean, don’t get me wrong. There’s been a lot of studying, tens of thousands of dollars invested in that education just in a different direction away from the healthcare and into the marketing side instead. 

Mario Fachini [3:48]

And then you just have to call yourself to help with the marketing because it wouldn’t be your area of expertise and you’d still need it. 

Rachel Haviland [3:55]

Absolutely. Absolutely. It’s been an advantage both for myself and the agency. 

Mario Fachini [4:00]

And I love how you were able to see the future before it happened. I mean, I remember when Facebook came out. And what’s crazy now is there’s friends of mine and colleagues and whoever, basically anyone with kids, it’s like their kids are younger than Facebook. 

Rachel Haviland [4:15]

Yeah. When you think about what we grew up with and the technology that was available to us and what has changed in — let alone in the last ten years but even just the last two years – you weren’t kidding. When you said in the introduction, if you’re struggling to keep up with how fast marketing is changing, that’s absolutely the primary purpose of my job is to stay up to date with that and then pass that knowledge on to clients. 

Mario Fachini [4:40]

So how are you helping – who are you helping and how are you helping them? 

Rachel Haviland [4:44]

Yeah. So given my background, really, my focus is on working with integrative and functional medicine and holistic health practitioners. Because that’s what fits with my values. That’s what I saw after 19 years in cancer research, reclaim our health and to stay healthy, basically. So I work with those health practitioners to position them as experts in their industry. And particularly in their community – their local community as well as online. So that they can kind of become the Dr. Oz of the industry in their particular niche. And so that people see them as that expert and they can constantly – consistently attract new patients, charge more, and be seen as that expert. 

Mario Fachini [5:28]

Well, that sounds fantastic. I know a lot of people would like to have that done. I’m sure you can’t get into the proprietary nature of everything you do. But why don’t you give us a synopsis of how are you actually doing it? I mean, if someone comes to you right now – which they should.  Call her. – what are you going to do over the next 30 to 60 days with them to give them that transformation? 

Rachel Haviland [5:50]

Yeah. The foundation really is in determining the strategy. And they have so many ideas. And my job really is to rein them in. And to actually take all those ideas and to give them a strategic plan that they can then implement step by step with me holding their hand and helping them to do some of the work too. So it’s a combination of some consulting, some training, and also some done for you services. And I think the biggest impact at the beginning when they first start working with me, is helping them overcome that fear, whether it’s fear of technology, fear of putting themselves out there, fear of promoting themselves online. Before our interview, we were just discussing, how wonderful video is to put to promote our businesses. But if you had asked me to be on here a year ago, I’m not so sure I would have wanted to do it. So I understand completely what that fear involves and how to overcome it. So that’s really one of the things that we work on, is overcoming those fears. Showing them how simple marketing can be but effective.  And then actually helping them overcome those fears in simple ways. 

Mario Fachini [7:04]

Fantastic. So tell me about the transformations. Who’s one client that comes to mind that you’ve been able to give them the biggest transformation? They were in a bad place or okay place before they talked to you. And then afterwards, they were just so happy that they did. 

Rachel Haviland [7:20]

I think the first case study that comes to mind is a pediatric ER doctor. She’s a child safety expert, who is a client of mine. And very, very passionate about child safety. She sees so many horrific things in the emergency room that are happening to children these days. And she just really felt compelled to create a website about it. So about a year ago, we created a website for her called PediMom.com. That’s P-E-D-I-M-O-M.com. And it’s all about child safety but from a unique perspective. So she has articles on there from professionals just like her, doctors. And she also has articles from parents. And then also from teenagers and from kids. So you’re getting different perspectives from the different angles which you don’t usually get. So from that point of view, it was a very unique project. She spends a lot of time researching the apps, the games, the social media that our kids are on, and reporting back on the dangers. Basically that’s s her niche. And a year ago, we posted a blog post she had found in a video on YouTube Kids which is specific lesson app that’s specifically designed for kids. She found this video were right in the center of the video, it was spliced, the suicide tips, which is not what you want your children to see. 

Mario Fachini [8:51]

How did that even get through? 

Rachel Haviland [8:54]

Exactly. That has been a question ever since. It’s now been reported to YouTube and has been removed. She’s had a big impact in actually helping YouTube to figure out how to determine this. Because it was just a kid’s cartoon and then spliced in the center of it, maliciously, obviously, was a seven second clip of somebody talking about committing suicide. Cut a long story short, in January of this year, that blog post of hers went viral on social media. Obviously, parents were horrified that this kind of thing is going on. Most of the time, they just take the kids in front of Youtube Kids and just let the videos run and they don’t think about it. So it went viral online. Then it got picked up by the media. She was picked up — she was contacted by BuzzFeed and Yahoo News and interviewed about this video on what parents needed to look for. And within, say, a five day period, we went from just 200 or 300 visits per day to over 20,000 visits per day on her website. Then the Washington Post picked up and asked for her an interview. And I said, “Okay. Hold on a second. We need to do some stuff here. Can you put them off for a couple of days?” Because when you get that kind of exposure, you need to switch your server so they don’t crash. So we had to move the entire site to a new server. And I said, “Okay. We’re good. You can let them publish the interview.” It was published on a Sunday night. So within 36 hours, we’d have 65,000 visits to the site and it just went up from there. And in the six weeks that this went viral, we had over a million visits to the website. 

Mario Fachini [10:38]

Wow. That’s fantastic. 

Rachel Haviland [10:40]

It happened incredibly fast. And the engagement is wonderful. But it’s like a flood. You know, you get so many comments, so many interactions, so many private messages. At one point, we were fielding two to three requests for interviews per hour. Because then it went off around the world. She was interviewed in multiple different countries. But yeah, that was – 

Mario Fachini [11:01]

These are good problems. 

Rachel Haviland [11:03]

Good problems to have. Yeah, yeah. But what was interesting was then the trolls come out. And that’s the problem that you kind of know is coming. And I think – 

Mario Fachini [11:11]

The blue haired ones, the green haired, or the red haired ones? 

Rachel Haviland [11:14]

Yes. They’re often all green heads. Little monsters. And I think that’s one of the things that creates a lot of fear in people, is actually being out there and being criticized and how to deal with that kind of criticism or rejection. Well, this was on a mass scale. I’ve never seen anything like it. I actually had to shield her from a lot of the trolls that were out there. But she took the brunt of it. But there was some really nasty ones that I deleted. They hide behind the basic anonymity that you have online. And even some people don’t care about anonymity. They can be really, really mean. But at least she knows next time it happens, she’s like, “Well, I dealt with that. Nothing happened. I didn’t die. I can deal with it next time.” 

Mario Fachini [11:56]

Well, I hope she doesn’t have to go through the negative again. But I’m happy to hear she had a lot of positive out of it too. 

Rachel Haviland [12:03]

Yeah. Yeah. So now we’re leveraging that credibility and that authority into consulting, speaking gigs, and she’s working on a coaching program for parents as well. 

Mario Fachini [12:13]

That’s fantastic. How are you leveraging video? Let’s talk about that. 

Rachel Haviland [12:16]

Yeah. So I remember one of the first time I spoke on stage, it was terrifying. So you stick me in front of a camera, it’s even more terrifying. I understand completely where my clients are coming from when they say, “I don’t want to be on camera.” It’s much easier to write a blog post or even do a podcast or guest podcasting because people can’t see you. But video really is where things are going. And it’s something I’ve had to ease myself into gently. And it’s something that I work with clients on. So it’s much easier to do video, like this, being interviewed. So one of the first things that we start people with is a podcast interview. Because even though we record them on Zoom, we just use the audio. But it gives them a chance to actually see what it feels like to be on video without actually having the pressure of using the video. And then we can ease them into doing video interviews, like this, where they can be on screen with me. And then gently as they get used to it, then ease them into them creating videos, them doing Facebook Lives just on their own once they gain that confidence. 

Mario Fachini [13:22]

Well, I got to give you credit to what you were telling me before we went live because you have to be insane to go live, let alone do it on video. But audio is where a lot of people, as you were saying, because you can hide on there. And I got to admit, when people ask me to do interviews, I love doing them. And it’s honestly like kind of relaxing and a break for me because I don’t have to go through 48 things on the checklist. It’s just one. Make sure the mic is on. But the downside is you can’t read the nuances. There’s no body language. You can’t tell emotion. You can’t see the person. So I think it makes it more difficult. And when you were saying you use the video for the audio even if you’re not doing it live or recording it, I was like, “That is genius.” Because I have no doubt it makes for a better interview. What’s your experience doing it both ways? 

Rachel Haviland [14:14]

It really does make a difference. And that was once we started to -we switched away from doing live interviews on Blog Talk Radio and switched to pre-recording them. It was so much easier, so much more relaxed, we could do it at our own convenience. And I thought you know, “Do I want to do this as a teleconference?” Call into this line and we’ll record it. I thought, “No. We have Zoom. Why don’t we do it on video? It’s so much nicer to feel like you’re there in person. You can see their facial expressions. You know, when they’re ready to answer your question. Or they’re getting ready to interrupt you, you know, what you’re what you’re saying at that point. And it’s just it just makes for a much easier flow. But we tell them beforehand, if you’re going to come on the show, we are going to record it with video. But we actually only use the audio for podcast. But then also what we’re doing is they settle in and they get comfortable. And they’re like, “Okay. This is kind of cool. I’m kind of enjoying it. And it’s a lot of fun.” So I will actually take a couple of clips of their interview as video and use those to promote the show. And I just show them and say, “Hey, these were great segments of what you said on the podcast. Is it okay if I share these as video?” And by that point, they’re like, “Well, the interview went greats so why not?” 

Mario Fachini [15:31]

Yeah. It’s nice to have that visual too. When I launched the show, I was using much less complicated setup. And I was actually doing the – I was promoting the live. And I will say you’ll drive yourself nuts. Because I was doing testing a week before using that clip to promote the live. And then I realized, if Facebook drops down, if YouTube drops down, if any – I mean there’s so many technical things that can go wrong. It’s just insane. So you should always have a good recording. But it’s just so fun too, like you’re saying. And you can’t promote just an audio. I mean, you can. But when you can have both of our faces and put a title on it, how much more can you leverage that across social? What social platform have you found has been working the best for you to promote your podcast and your clients? 

Rachel Haviland [16:28]

Facebook, mainly. Facebook and Instagram, definitely. Certainly, for example, if you’re a nutritionist. But I think also with Instagram, you can share lifestyle pictures, lifestyle videos, you working out, or what to eat when you’re going out, things like that. Both Facebook and Instagram are perfectly designed for that. 

Mario Fachini [16:49]

Excellent. Well, I’m going to ask you one last question before we go to the Imperfect Action Round. And I’ve been calling this the Expert Authority Roller Coaster, and these are just kind of questions about how would you change the world? Who’s your favorite celebrity? If you could fly a spaceship, what color would it be? How are you feeling today? Do you want a softball or hardball question? 

Rachel Haviland [17:12]

Let’s go for hard ball. I know you well enough. 

Mario Fachini [17:14]

Is the moon landing real? 

Rachel Haviland [17:20]

Interesting. A lot of conspiracy theories about that one. Yes. 

Mario Fachini [17:26]

So it wasn’t a yes or no, you just – how I sustain it? 

Rachel Haviland [17:31]

I automatically think about how would I market that? That’s it. That’s a huge event. How would I market it? Definitely. We’d be live streaming that stuff everywhere. We could possibly live stream it, right? 

Mario Fachini [17:45]

You know one of my favorite channels – first off, props on the answer. You really didn’t – let’s be honest, you really didn’t. But that’s very diplomatic. And that’s cool. It’s interesting to me because I’ve asked other stuff – and what did I say? Oh. On that one, I asked what’s better the US or Canada from the guests who was from Canada? And I was like, 

Rachel Haviland [18:15]

If you asked me that one, I would say to the US. Sorry. I’ve been here 18 years, I love it. 

Mario Fachini [18:21]

Oh, cool. That is a good one. 

Rachel Haviland [18:23]

I was kind of hoping you would ask me the one about how do I want change the world. 

Mario Fachini [18:28]

Yeah. How would you want to change the world? 

Rachel Haviland [18:30]

So for a long time with the marketing agency, I’ve worked on multiple projects and multiple different industries. I think 36 different industries at the last count. It wasn’t always focused on healthcare. That wasn’t until I started to think about, “Okay. How would I really like to change the world?” And I worked with my business coach to set some goals. So my lifetime goal is to positively impact the health of one billion people. And doing that through marketing and working with – if I can work with 10,000 health practitioners over the next 30 years and help each of them reach another hundred thousand people, that’s a billion people. It’s doable. Together we can do it. 

Mario Fachini [19:16]

It is doable. And you just made me think of some of my clients, some of my friends, colleagues and past guests in the healthcare space. 

Rachel Haviland [19:27]

Let’s get them on board because we’re on a mission. 

Mario Fachini [19:29]

We need to all talk. So I’ll tell you that after the show. But honestly, you just triggered like my Rolodex mentally. 

Rachel Haviland [19:37]

Great. Thank you. 

Mario Fachini [19:40]

Fantastic. So we’re going to thank our sponsor and come back for the Imperfect Action Round. 

SPONSOR Business Book Checklist [19:47]

Why every business needs a book including yours? Would you like to save five plus hours with every prospect, generate more leads, and profit in your business now? Visit BusinessBookChecklist.com and learn how you can implement this in your business today. 

Mario Fachini [20:01]

All right. We are back with the Imperfect Action Round. Dr. Haviland, are you ready to take imperfect action? 

Rachel Haviland [20:08]

I am. I am. I highly advise imperfect actions. It’s the only way to get things done. 

Mario Fachini [20:13]

Absolutely. So 60 second rapid fire questions. Number one, what is the fastest path to the cash? 

Rachel Haviland [20:19]

I think the fastest path to cash for my clients is really a shift in philosophy. So a lot of them come to me and they want lead generation, they want to get more patients, and they’re focused on cash flow of the practice. And don’t get me wrong. I’m not saying that sales aren’t important. Obviously, if you don’t have sales, you don’t have a business. I’m not saying that at all. I work on helping them shift their perspective slightly towards focusing on service instead. Getting them back to what their mission is, why they want to serve their clients, who the best clients are, what they need when they come as patients to them, and how they can best help them get results quickly. Because once you switched back into that service aspect again, you can just see their eyes light up. That passion comes back and all that stress and resistance is gone. So I think the fastest path to cash is to focus on service. 

Mario Fachini [21:15]

Excellent. Number two, what is the biggest problem you see your prospects making and the fastest way they can fix it? 

Rachel Haviland [21:24]

I think the biggest problem really is not thinking strategically. I get a lot of people come to me where they’ve tried various different marketing tactics. It’s easy to find tactics online. You can easily Google and say how do I use Instagram to promote my business? How do I use Facebook to promote my business? But unless you bring it all together into a strategic plan, it’s just not going to work. And not thinking strategically leads to short term thinking. They’re just thinking about, “Okay. What other short term marketing techniques that I can use now to create cash now versus going back to ‘Okay. What’s the long term plan for this business?'” 

Mario Fachini [22:04]

Number three, what is the best way to maximize a customer lifetime value? 

Rachel Haviland [22:11]

I think it really comes back to overcoming that fear of being the face of your practice or your business. Being willing to be authentic, transparent, and vulnerable online and through video and really connecting with people through video. It’s hard. It’s really hard. I appreciate that. It’s something I still struggle with. But it’s through that vulnerability and that authenticity that you will make those true connections, build those relationships, and ultimately grow your business. 

Rachel Haviland [22:41]

I like that. I like that a lot. 

Mario Fachini [22:45]

Last — well, second from last. Books. What is the best book you could recommend? 

Rachel Haviland [22:52]

The best book, pretty much anything by Tim Ferriss. As a scientist, I love his experimental approach. The way he comes up with different ideas and then tests how best to hack it, basically. 

Mario Fachini [23:06]

Excellent. Well, I appreciate everything you’ve shared. I know Expert Authority World has also. Where can we find and learn more information about what you’re doing in you? 

Rachel Haviland [23:16]

So my website is RachelHaviland.com. That’s Haviland, H-A-V-I-L-A-N-D. And also the Health Marketing Academy. So the Health Marketing Academy is where health practitioners get to see behind the scenes on successful marketing campaigns and actually get ideas and inspiration for their own campaigns as well. And you can learn more about that at HealthMarketingAcademy.com. 

Mario Fachini [23:39]

Excellent. I’ll make sure that’s in the show notes as well. Dr. Haviland, it’s been a pleasure having you here. Thank you for sharing. 

Rachel Haviland [23:46]

The pleasure has been all mine. Thanks, Mario. 

Rachel Haviland [23:49]

All right. Expert Authority World, we have another great episode. I’ll see you on tomorrow’s.

SPONSOR Business Book Checklist [23:54]

Why every business needs a book including yours? Would you like to save five plus hours with every prospect, generate more leads, and profit in your business now? Visit BusinessBookChecklist.com and learn how you can implement this in your business today. 

www.EAInterviews.com [24:08]

Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EAInterviews.com for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I’ll see you tomorrow. 

Learn More About Rachel

Rachel Haviland, PhD is a Marketing Consultant, Author & Speaker, as well as CEO of a health marketing agency based in Tampa, Florida. She is also co-host of the podcast “Reclaim Your Health” and founder of the Health Marketing Academy where health practitioners get to see behind the scenes of successful marketing campaigns and find out what really works in health marketing today.

Dr. Haviland blends 19 years in scientific research, bioinformatics and statistics with cutting-edge marketing techniques to bring a unique perspective to health marketing. An experienced writer, trainer and speaker with an entrepreneurial mindset, she combines innovative marketing solutions with extensive healthcare knowledge to create campaigns that produce results. Dr. Haviland is passionate about helping health practitioners educate, inform and share their expertise to improve the health and quality of their patient’s lives.

Connect with Rachel

Resources to Profit Your Business!

1) Video Marketing for Business Owners: The Ultimate 7 Step Guide to Become the Expert, Authority, and Celebrity in Your Niche

2) Business Book Checklist: The 5 Reasons Every Business Needs a Book Including Yours

3) Marketing $upercharger – Learn the difference from the $1 bill to the $100 bill and how you can stop leaving the other $99 on the table today with all sales

Join the Expert Authority World™ Community

www.ExpertAuthorityWorld.com  

This is your fun, FREE and profitable interactive resource, to engage with other listeners, leaders, VIP Guests and myself to discuss the show and business 🙂

Leave a Rating & Review 

www.SubscribeToMario.com

If you found value from me, todays VIP Guest, website, community, or really anything show related, it would mean the world to me if you could take a second and leave an honest rating & review on iTunes, I read them all personally, and would love to know the biggest benefit you got from the show, THANK YOU in advance 🙂

Support The Show

www.Patreon.com 

Subscribe to EAInterviews

App | Apple | Google | Youtube | Spotify  | Stitcher | iHeartRadio