What Expert Authority World™ is saying about the show:

  • Entrepreneur Must Listen
    by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    by JohnnySwim32 from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    by Eric Oler from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    by KatieBrooksIV from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Super Mario
    by jamesnewcomb.io from United States

    Mario is the real deal and BRINGS IT to his own podcast and everywhere he interacts in the world. If honesty and vulnerability bother you, please move on to the next podcast.

  • Great Content! Great Interviews!
    by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Listen To The Episode

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Resources Mentioned

Business Book Checklist

• Expert Authority Checklist

Books Mentioned

People Mentioned

Julie Moss

Sponsors

Business Book Checklist: Save five-plus hours for every prospect to generate more leads and find out all the reasons why every business needs a book, including your reasons. Download the Business Book Checklist at BusinessBookChecklist.com!

3 Expert Authority Insights™ To Apply Now

  • My purpose is to make a positive impact and difference in the world.
  • Saying no to certain things allows you to say yes to other things that are going to be the key to your performance.
  • You can always say something in a very neutral, professional, non confrontational voice.
  • I set out thinking that 90% of it was physical and 10% was mental. What I discovered is the exact opposite. And it’s that way in everything

What You’ll Learn In This Episode

**Click the time stamp to jump directly to that point in the episode.**

[0:58] We thank our sponsor,Business Book Checklist

[1:33] Karen’s inspiration

  • Karen was a leader who was trying to bring out the best in her team members
  • Karen was fascinated by human behavior
  • Karen found was there were barriers that we couldn’t get beyond

[1:33] What gets in our way

  • Unconscious mind
  • Feelings 
  • Limiting beliefs
  • Values 
  • Emotions

[2:52] What Karen realized

  • She was holding herself back from pursuing things through limiting beliefs
  • She was making choices on what to pursue in her life and business that she knew she could achieve

[9:01] How Karen works

  • They work with behavioral patterns
  • They work with personal behavioral patterns
  • Identifying goals and objectives of what they want to achieve
  • What behavioral patterns are they deploying that are causing them to stay in those areas

[10:39] Common behavioral patterns of leaders

  • They feel like they have to have all the answers
  • They take the vision and then chunks it down into the step by step
  • They suck at managing their time
  • It’s difficult for them to say no
  • Being an individual performer

[13:15] Why it is hard to make the mental shift

  • Self-aware leader willing to change butt doesn’t know how to
  • They are pointing at everybody else

[14:25] Why leaders are stuck

  • They never spent time looking and thinking of efficient ways
  • No one has worked with them to be more effective

[15:40] “They know they need to change, they just didn’t know what to do”

[19:11] “When you press on points of pain for these folks that are stuck in their ego, that is the one thing that will open their eyes”

[22:39] Karen’s transformational story

  • Having a CEO’s wife say that Karen has made a difference in his business, in family, in their relationship, everything

[24:00] Another transformational story

  • A senior executive leader wanted to work on confidence and being able to speak her truth
  • She was able to make the changes that she wanted
  • There was an impact in getting other senior leaders on board
  • There was an impact on her team

[27:14] Why Karen wrote a book

  • Karen wanted to share her Iron Man journey that led to her success
  • Put out information and make it accessible to everyone
  • To eradicate limiting beliefs

[28:41] How the unconscious mind works

  • One side of the spectrum is limiting beliefs
  • The other side of the spectrum is the ability to do whatever we can think up
  • Learn to tap into the operating system of your unconscious mind

[30:08] Expert Authority Roller Coaster 

  • Has Karen ever considered wanting to climb Mount Everest? 
  • Yes and no
  • Karen is not a fan of heights
  • She knows she can do it if she wants to

[32:37] Time out to thank sponsor, Business Book Checklist

[33:00] Imperfect Action Round

  • The fastest path to the cash is being clear on the outcome that you want
  • The biggest problem prospects are making is continuing to be unconscious about the patterns that they’re deploying to get what they want
  • The best way to maximize customer lifetime value is Keep providing value to them

[34:35] What Karen asks people

  • What’s your story?
  • What’s your mission?

[37:52] We take a moment to thank our sponsor, Business Book Checklist 

[38:17] www.EAInterviews.com

Episode Transcript

Click Here to Enjoy Reading the Full Episode Transcript

Intro [0:00]

EA Interviews Episode 103. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview. 

Mario Fachini [0:13]

Have you ever wanted to get farther than where you are? Do you want to get to that next level? Maybe it’s a course, maybe it’s a conference, maybe – just maybe – if you work your bones out 24 hours a day, you can get more clients. That’s what it’s going to be, right? Maybe not. Maybe it’s diving deeper. Maybe it’s diving within. Maybe there’s limiting beliefs holding you back. I’m so excited because I have Karen brown here today, author, speaker and leadership coach. And she’s going to be diving into how all of this comes together and unlocking those limiting beliefs. Not just on the surface level, but on a neuroscience level. We’re going to bring her up right after we thank our sponsor. 

SPONSOR Business Book Checklist [0:58]

Why every business needs a book including yours? Would you like to save five plus hours with every prospect, generate more leads, and profit in your business now? Visit BusinessBookChecklist.com and learn how you can implement this in your business today. 

Mario Fachini [1:13]

Here she is ladies and gentlemen, the lovely Karen Brown. Karen, how are you doing today? 

Karen Brown [1:18]  

I am doing so well. Mario. Thank you. Pleasure to be on. 

Mario Fachini [1:22]

I’m excited to have you here because so many people talk about getting to that next level, but you really help people unlock it. Tell me how did you get into it? 

Karen Brown [1:33]

I fell into it, in a short answer. I was a senior executive for 20 years and simultaneous internal business coach. Now this is before business coaching was even a thing. It wasn’t even known back then or a term. I was just a leader who was trying to bring out the best in my team members. And I was also fascinated by human behavior. So I just put the two together and just naturally started coaching. Although, I didn’t know that’s what I was doing at the time. But I naturally started coaching each team member. And what I found was there were barriers that we couldn’t get beyond. What a leader discovered through my Iron Man journey is that those barriers were the unconscious mind, the feelings, beliefs, specifically limiting beliefs, also values and emotions that get in our way and keep us sort of plateaued at the current level that once we work with someone and an expert, like us, we can change that and elevate our performance and impact.

Mario Fachini [2:48]

What inspired you to get into the Iron Man? 

Karen Brown [2:52]  

So I saw it on TV when I was 14 years old and I had no idea what it was. I mean, back then I didn’t know what triathlon was or what an Iron Man was. But I was struck by the will and determination of someone. I saw that second year of the Iron Man coverage, which was Julie Moss. And it was sort of, to me, like watching a train wreck that I couldn’t tear myself away from. I was mesmerized. I was also sort of traumatized by it. And what I found is that it had this emotional hook for me. And that I found myself saying internally, “What if I have what it takes to do that?” And I’m not tapping into it. What then took years for me to unpack and learn is (A) that I was holding myself back from pursuing it through something called limiting beliefs, which are scientifically proven phenomenon. And (B) that I was making choices on what to pursue in my life and in my business, in my company, or the company I worked for at the time, to only pursue things that I knew I could achieve. I knew without a shadow of a doubt that I could achieve them. It’s these other things like the Iron Man that when I thought about it. It made me break out into a cold sweat and almost vomit, because I had no idea if I could do it or how I would even take the first step to pursue it. 

Mario Fachini [4:35]

What did it take once you decided you wanted to do it? How long did it take you to prepare for it?

Karen Brown [4:41]

Well, here’s the good news. Because I started using neuro-scientific techniques that I discovered at the very beginning that caused me to be able to decide to pursue it. I crossed the finish line at the Ironman World Championships two years after embarking upon on it. 

Mario Fachini  [5:01]

That’s a quick turnaround because from what I know about it and others who have done it, I’ve heard that it usually takes three, four, or five plus to even get ready for it.

Karen Brown [5:12]

Yeah. Let me put this into perspective.  First of all, every year 90,000 athletes across the globe compete for 2000 coveted spots at the Ironman World Championships. And most of them are either the fastest in their age group or they’re professional athletes. I was none of those things. I’m not even close to any of those things. I’m not a remarkable athlete. I have no natural talent in this area. I had never ridden a road bike, run a marathon, was a terrible swimmer. And I had never completed a triathlon of any length before embarking on this. I just had this overwhelming sense and intuition, if you will, that maybe I did have inside of me what it took to do something monumental and gigantic like this. And that I think I was also feeling that perhaps this was a gateway to something. And what it was a gateway to was permeating everything in my life and leading to my purpose, my mission, and the difference I can make in the world every day. And I embarked upon this at age 44. So I wasn’t a spring chicken. And in fact, I had to beg my first coach to take me on because I was a super nobody in this world. And I also told her, “You know what? I will never give up. That is the thing that I have over any athlete you are currently working with. I will never give up I will do everything that it takes. I will be your most committed athlete for this.” And truth in point – or truth be told, it took, you know, at the pinnacle 22 to 24 hours a week of training to get to the Ironman World Championships. 

Mario Fachini [7:05]

Wow. That’s impressive. And congratulations. 

Karen Brown [7:08]

Thank you. 

Mario Fachini [7:09]

You were saying it led you to your purpose. Tell us that story how once you achieved it, you realize what you need to do moving forward. 

Karen Brown [7:19]

Yeah. So first of all that day at the Ironman World Championships was absolutely magical, magnificent. One of the best days of my entire life. Because it just seemed like everything came together perfectly, beautifully, culminating, and in the success of that day. But it was really the journey that led up to it that caused the success. But what I came to understand and had an epiphany that day, actually, while I was riding my bike out in the lava fields, is that my purpose is to make a difference – make a positive impact and difference in the world. And that’s what I came to that day. But the gateway of the Iron Man after that lingered was staying with those thoughts and more finally honing it into what I do now, which is pioneering neuro-scientific coaching techniques into the senior executive space. Because that’s where I see that, you know, senior executives has the biggest shadow and/or light on everyone in the organization, their family, their friends, and the community at large. So by making a difference there, helping those folks elevate their performance and impact, that’s how I can use my true gifts and talents to make a difference in the world. 

Mario Fachini [8:48]

Tell me about who you’re helping and how you’re helping. You touched on the senior level execs, but what are you really doing to get them to that next level to have them on those breakthroughs? 

Karen Brown [9:01]

So we work on behavioral patterns. So behavioral patterns that really keep them plateaued at the same level. So some of the most common ones are just what are the patterns that got them or propelled them to their current role? It’s how they manage their time. It’s how they manage their schedule. It’s what they say yes to. It’s what they say no to. Also, it’s their personal behavioral patterns. How they manage relationships, how they manage their team members, are they in the habit of telling people all the answers, feeling like they have to come up with all the answers, or find all the solutions themselves. And then just vomiting them on their team and saying, “Hey, go do this stuff.” And this is some of the things we work on, are they more effective at asking questions of their team members to get them to think of solutions. Quite frankly, solutions that are probably better than the solutions that they’ll think up as a leader. Because there’s siloed in their thinking, you know, it’s in a vacuum. So those are the things we work on. And everybody has behavioral patterns, but it’s really, first of all, identifying their goals and objectives that they want to achieve. And then we start diving into, “Okay. What are the behavioral patterns that you’re deploying that are causing you to stay plateaued in those areas? 

Mario Fachini [10:32]

What would you say are some of the most common behavioral patterns you’re seeing in the high level executives? 

Karen Brown [10:39]

Well, they sometimes break down into gender specific. And I’ll say right now in my company, we’re coaching 50% men and 50% women, which I’m really excited about. Because when we first started this work, the majority was men. And so I’ll give you the general executive leadership patterns and then I’ll give you how they break down in gender. So, first of all, it is probably the most pervasive that I see that executive leaders feel like they have to have all the answers. They have to come up with the answer, the solution, the antidote, whatever it is. And they have to be the visionary that takes the vision and then chunks it down into the step by step. “Well, here’s what we’re going to do. And here’s how we’re going to work that blah, blah, blah, blah, blah.” Also, if I can be candid, they suck at managing their time. They just do. There’s no two ways about it. I can’t believe that it’s 2019 and I’m still seeing the patterns, the ways that they’re managing their time. Geez, they’re the default from the 1980s early 90s. It’s horrible. It’s terrifying. To say it’s something as simple as that, it’s certainly more complex than just saying, “Well, it’s how you manage your time.” But for these folks, it’s usually difficult for them to say no. They’ve gotten to the seat where they are by saying yes. And by being an individual performer. So then switching from individual performer to managing their time very differently, saying no a lot more often. And it can be a kind no. It can be a professional, no. It doesn’t have to be a hard no. But saying no, because saying no to certain things allows them to say yes to other things are going to be the key to their performance. And the key to bringing out the best in their team, the best in their leaders, and helping them think better. Because if they’re not asking them questions, if they’re doing the thinking for them, how can they expect their leaders to think better or perform better. All right. So – go ahead. 

Mario Fachini [13:03]

I was going to say, are you finding the hardest part is making that mental shift from how they were managing their time to the new way of not doing it on their own? 

Karen Brown [13:15]

Yes. Absolutely. Yeah. I mean, that’s an overall key to it. It’s working with, first of all, a self-aware leader who raises their hand and says, “Hey, I know I can be better. I know I can. I don’t really know what way to do it. But I’m willing to do the work to change.”  And that’s it right there. Because in my world, just anecdotally, I only see that about 40% of all the senior leaders that we could work with out there are like that. The other 60%, Mario – and this is a terrible statistic – but the other statistics are so blind. They’re pointing at everybody else and saying, “Oh. No no. I’m all good. I’m good. It’s everybody else that needs help. You all just need to do what I tell you, as quickly as I tell you to do it, and then we’ll all be good.” So it’s the 40%. And change is the key factor. They’ve got to start adopting different ways of doing things. 

Mario Fachini [14:21]

Would you say that’s why they’re stuck in the 80s and 90s? 

Karen Brown [14:25]

Yeah. And also, they’ve never spent any time looking at this and thinking of better ways, you know, more efficient ways of doing things. And you know what? Quite frankly, no one has come alongside them and worked with them on how to be a more effective leader. I mean, just defining leadership with them is a big thing. Because they just tend to go back to the default leadership that they were shown. Then that’s the pattern that they adopt because  that goes into their unconscious mind that was modeled for them. And then it just starts to live. They’re just unconscious about it. 

Mario Fachini [15:09]

So if someone – 

Karen Brown [15:10]

 – can hack it that it becomes powerful. 

Mario Fachini [15:13]

So if someone is stuck in that mindset, what is something they can do to break free from it rather quickly? 

Karen Brown [15:21]

Stuck in that old way of thinking, that old default mindset?

Mario Fachini [15:26]

Yeah.  That 80s and 90s like you were saying. That was funny. But how do you unlock them? How do you get them past their limiting belief to realize, “Hey, there’s a newer and better way. Things changed and so should you.”

Karen Brown [15:40]

I use really direct questions and I also am an expert in neuro-linguistic programming. So I pick up on what’s going on for them through the words that they use, the way that they use it, their inflection, their intonation, all of that. And I’m a fan of asking really direct questions. So they’ll get done explaining to me why they do what they do, how they do it, the system, whatever. And then I’ll say, “Okay. So how’s that working out for you?” Or I’ll say, “All right. Well, what are the results that you’re not getting from doing it that way? What is that costing you?” And it’s so interesting because nobody ever asked these questions. And they don’t even know them. So then that’s what instantly opens them up. They go, “Wow.” And immediately they know the answers. They have the answers. It is costing them dearly. It’s not working out well for them. It’s working at a really low level. And they know they need to change, they just didn’t know what to do. So by asking those questions, it, first of all, honors the answers which is their big aha. And then it really interrupts that form or pattern. So that then we can look at, “Okay. Where did it come from? Like, when did you first start deploying this pattern? Where did it get you? “So how it was beneficial up until now or up until ten years ago or whenever it stopped really being beneficial? And then what change can we make with this so that it delivers the results you’re looking for?” That’s where the fun really begins. Because all of this is really just an overview of a process which begins with awareness. “Hey. There’s a problem here. I’m not getting the results I want. So I need a different system.  I need a better strategy.” All right. So first of all, that awareness is key. Then second of all, what is it that we’re dealing with? And where’s the gap? And then, where did it come from? And then what’s the solution?

Mario Fachini [17:56]

Do you find that most executives, male or female, get excited about this when they realize the potential? Or do you ever have issues with it confronts their ego and you get some backlash because they don’t want to change? 

Karen Brown [18:10]

The self-aware leaders get really excited about it. I mean, there’s these long pauses over the phone and you know, the deer in the headlights and like, “Oh my gosh. This makes so much sense. I get it now. Oh my gosh. I’ve been beating my head against the wall about this for a long time. I didn’t understand it. I didn’t know how to change it, et cetera, et cetera.” And that’s exactly what we work with. The other executives who it confronts their ego, they have a reaction, they probably get emotional, they get defensive about it. Those are not good candidates for us. I mean, it will open them up as long as they can process through it and come back to a place of wanting to change. But until they’re able to break through their ego, that’s not going to happen. 

Mario Fachini [19:01]

Well, I’m glad you identified the fun ones to work with, because I can relate to that also. Some people just, “Hey, you know what? There’s plenty of companies out there, maybe you should go work with them.” 

Karen Brown [19:11]

Yeah. Yeah. Although I will say this – and maybe you do this too – I still have fun with them. You know, if we’re in an interview dialogue, I think, “Hey, you know what? No holds barred, man. I’m going to give it to you straight.” And I also know from working in the neurosciences along that when you press on pain – points of pain for these folks that are stuck in their ego, that is the one thing that will open their eyes. So I just keep going to the most painful thing. And I just keep pressing on it. And then I say, “Hey. I’m pressing on this right now because I actually care about you. And I bet that you have a huge impact on everyone in your organization. You don’t even know how much impact you have. What impact do you think you’ll have when you change?” Because their ego still gets in the way, they usually don’t turn around right then. But I do hear from them later. Like, “Hey. That conversation was really pivotal to  opening my eyes and choosing to make changes.” But there’s no reason it can’t be fun for me in the process. 

Mario Fachini [20:25]

I love that you say fun. I use the exact same word. And it is fun because ultimately you are giving them breakthroughs and you are helping them. It just might take them longer to process through it. Maybe it’s two weeks, four weeks, six weeks, whatever the case may be, but ultimately, they are better off because of it. 

Karen Brown  [20:41]

Yeah. Absolutely. And let me add this because, you know, every one of us listening is either a leader, either we’re leader ourselves, we’re leading ourselves, or we work for a leader.  And so all too often I see people backing away from these kinds of questions, these kinds of what they think are confrontational conversations. Because they’re like, “Well, my boss can fire me.” And maybe, “I’m the sole breadwinner. And you know where this and this and this.” It’s the fear of reprisal. But I always say this, and this is why I still go ahead with these very direct questions and conversations even when I’m facing an ego centered leader, I say, “You know, what? If you don’t say it, no one will. And if nobody says anything to open this person up to get through to them, what do you think is going to happen?” I mean, this is costly to them. There’s no question about that. It’s not just the area that you can see. I guarantee you this is showing up other places in their life. And I think it’s up to us. I think it’s our responsibility as being a good human to say that to people. So just bring it up. Something I share with clients a lot is, you can always say something in a very neutral, professional, non confrontational voice. You can say, “Hey. Could this be a blind spot for you?” And then just shut up and let them think about it or even just leave and let them think about it. 

Mario Fachini [22:22]

Those are some great insights. And I know Expert Authority World is getting a lot out of them. Thank you for sharing that. I want to know, with all the people you’ve coached and the people you’ve helped, what’s the biggest transformation you’ve been able to give to one of them? Or maybe two? I’m sure you’ve got dozens of stories. 

Karen Brown [22:39]

Oh, my goodness. Well, so the first one that comes to mind is the CEO of an environmental permitting company here in Colorado. And the best story I can share with you from our work is I was at the company Christmas party. It’s not his company, but like a peer advisory company party that we both belong to. And I had not met his wife before. And she was at the party. And I was talking to a couple of other people at the door. And all of a sudden, this woman comes out of nowhere running at me and say, “Oh my gosh. I can’t wait to meet you.” And she runs up to me and gives me this huge hug. And this is a stranger. I don’t know who this woman is. And I’m like, “Well, hi.” And she hugs me and then she pulls back and she goes, “I’m such and such’s wife. And I cannot thank you enough for all the work that you’ve done with him. It has made such a difference in his business, in our family, in our relationship, everything.” And I mean tears are in her eyes. 

Mario Fachini [23:54]

That’s great when you can not only affect the business, but you’re also affecting the family. 

Karen Brown [24:00]

Yes. Absolutely. One other success story I’ll share, if I may. So I started working with a female senior leader – senior executive leader, who wanted to work on confidence and being able to speak her truth, because she’s in the operational end of things. And she knows it like the back of her hand. I mean, this girl is so incredibly smart and intuitive. And she is an expert at seeing problems and breaking them down and then finding the solution and then putting it forward, and also in working with her team members in that way. But she was getting stymied in bringing those conversations to the C suite boardroom. And so we started working together. And we would talk and she would tell me the solution and I would I asked her – or she would tell me the issue and I would ask her what the solution is. And I’m thinking to myself, “This is brilliant. This girl is absolutely brilliant.” I mean, right on target. And then I say, “Okay. Great. So did you say that?” “Well, no, you know, blah, blah, blah, blah, blah. I didn’t say it because of this, blah, blah, blah, blah.” Which is something I see gender specific. And so over the course of working together over that time, she has specific goals that she wanted to achieve in the company. Like, this is a privately held company that’s been in existence for 55 years and just operating as it has, in the same way for that whole time, which is not like the organizational structure and reporting structure of every other healthy company that’s out there. So these are the changes that she wanted to make and pivotal for her role. She was finally able to make them after a few months of working together. And just the enormity of it and the impact that sort of riding the ship by making those changes, getting other senior leaders on board who had pulled back and who really weren’t engaging, that then was causing all of these issues in their culture, bringing everyone to the table to truly engage to rally and build a culture that they all want and haven’t been able to create. And then the impact on her team and bringing these people forward, it’s been immense, absolutely immense. And I know that they had a record year last year, the best year in their company’s history even with all of these problems. So now they are poised to do crush it over the next few years. 

Mario Fachini [27:04]

Well, that sounds fantastic. I’m glad you were able to help them out. Is that what led you to publishing your first book? 

Karen Brown [27:14]

Partly. Actually, what led me to publishing my first book was just wanting to share the keys that I found in my Iron Man journey that led to greater success in my personal and professional life. One of which is limiting beliefs. Because I find that that is the first thing that is so pervasive with everyone in the world. Not just the US and not just senior exec, but everyone in the world is affected by this. And we don’t need to be. And so I thought, “You know what? I want to write this book to put this information out there and make it accessible to everyone.” And my mission with it is to eradicate limiting beliefs and change the world.

Mario Fachini [27:56]

That is a great goal and a great mission. And I can resonate with that. Because the whole reason I started this show was to exponentially elevate the identity of humanity. And so I agree 100%. There’s so many people out there that whether you grew up A, B, or C as a background, there are also success stories of people that we see everyday that also have the same background and overcame. And it always fascinated me and why I was excited to have you on. Because why is that? How can you have two people from the same exact background, one’s a “success” and the other one’s just kind of there.  And it deals with the limiting beliefs. And it’s exciting because I know you’re truly helping people overcome that and making the world a better place.

Karen Brown [28:41]

Thank you. That resonates with me too. And let me say this to your point, here’s the really interesting thing about how our unconscious mind works. So if you think of it as a spectrum and on one end of the spectrum is limiting beliefs. And let’s just define that. Limiting beliefs are when we think or say, I don’t have enough money, time, talent, skill, support, whatever to achieve that. And all of it happens instantaneously in our unconscious mind. We’re not even aware of it. Only we think consciously that these are facts. It’s a four letter word beginning with F that really holds us back. We think that these are facts and they’re not. They’re just something that our unconscious mind came up with, which is nothing more than a pattern. So spectrum, limiting beliefs on one side. On the other side is the ability to do whatever we can think up. And to your point, what you were just talking about is all those examples of people out there who have done the impossible. They have spent their time thinking of ways to do the impossible. And they’ve done it and then they go on to do others. So that is the difference you know, when you learn how to tap into and harness the power and the operating system of your unconscious mind you can literally achieve anything you can think of. 

Mario Fachini [30:08]

That is powerful and it’s so true. I got one question for you before we go to the Imperfect Action Round. I call this the Expert Authority Roller Coaster because building a business is sometimes not the straight line everyone thinks success is. And I know exactly what I want to ask you. Have you ever considered wanting to climb Mount Everest? 

Karen Brown  [30:29]  

Oh gosh. Yes and no. First of all, I’m so thrilled with heights. Second of all, I know I can do it if I want to. But it’s also because I know people, some closer than others to me that have done it. And it’s a very crowded place. I’m not a big fan of that either. Nor am I a big fan of cold. Like I’m a really fair weather athlete. So I have considered it and decided to do other ultra endurance competitions all across the world instead. So I’d rather run around the mountain rather than up the mountain. 

Mario Fachini [31:19]

What about maybe just taking the helicopter with the last hundred feet and doing that? 

Karen Brown [31:23]

I would do that. I would do that. 

Mario Fachini [31:25]

I love the answer and I don’t necessarily love the cold either. Considering it, it looks like it could be fun. But when I found out it takes like a couple of months, I was like, I thought it might be a couple of days. 

Karen Brown [31:42]

Oh. Yeah. So I dated a gentleman for two years who had summited Everest the year before we met. And so I got the inside scoop on exactly what it takes to do it. And let me just say this, all of us are capable, as human beings. We all have a physical capability. It’s really though the mental fortitude that we would need to do it. And that’s another thing I discovered on Iron Man, I set out thinking that 90% of it was physical and 10% was mental. What I discovered is the exact opposite. And it’s that way in everything. 

Mario Fachini [32:25]

That’s inspiring because, like you said, everyone is capable of it. Well, I appreciate what you’ve shared so far. We’re going to thank our sponsor and come back for the Imperfect Action Round. 

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Mario Fachini [32:52]

All right. Ladies and gentlemen, we’re back with the Imperfect Action Round. Karen, are you ready to take imperfect action? 

Karen Brown [32:58]

I am ready. 

Mario Fachini [33:00]

First question, what’s the fastest path to the cash? 

Karen Brown [33:08]

Being clear on the outcome that you want. And then doing whatever it takes to get there. And that means having the discipline to say no to the things that are going to pop up along the way tempting you to veer off and take that zigzagging route toward it. 

Mario Fachini [33:28]

Excellent. Number two, what is the biggest problem you see your prospects making and the fastest way that they can fix it? 

Karen Brown [33:37]

The biggest problem my prospects are making is continuing to be unconscious about the patterns that they’re deploying to get what they want. Thinking that that’s going to lead them to something different.  It’s the insanity. So the fastest way is to open up your awareness about what are the patterns I’m deploying? What am I looking to achieve here? And what’s the route I’m taking to it? If there are things that I haven’t been able to achieve, and I’ve tried more than once, or I’ve given up on, sometimes I ask clients that. What are the things you’ve given up on? Because those are the patterns that we can change and you can achieve them. So what have you given up on that by changing the pattern you’ll get there? So it really starts with awareness. 

Mario Fachini [34:27]

Number three, what is the best way to maximize customer lifetime value? 

Karen Brown [34:35]

Keep providing value to them. And I think that is through asking questions. What do you value most? What’s important to you? What don’t you value? I think there is such power in asking questions that we, as a society, don’t do nearly enough of it. We’re so busy telling people stuff usually about our ourselves.  “Look how great I am. Look what I can do. Look what I have done.” Whatever. If we would just stop for a second and just kind of forget about ourselves and think only about the other person and start to ask them questions, be curious about them. Two questions I usually ask are, what’s your story and what’s your mission? You wouldn’t even believe what I have learned from asking those two questions of people and who I’ve met asking those two questions. 

Mario Fachini [35:31]

Those are powerful questions, I might borrow those. What is a book you would recommend to anyone listening?

Karen Brown [35:42]

Oh my gosh. How many can I recommend? I’m a voracious reader. So I’m going to recommend two because they’re very different. One is what I think is perhaps one of the best leadership books of all time, which is called – it’s by the Arbinger Institute and it’s called Leadership and Self Deception. It’s very, very good. Because it depicts what actually happens and how we deceive ourselves in leadership every day. It’s fabulous. The second book I’m going to recommend is, like I said, completely different. It is a book by a Franciscan monk by the name of Richard Rohr, R-O-H-R. And he’s written some 34, 35, 36 books. He’s lost track, quite frankly, which is funny to me as being an author. And like “Losing track of how many books you’ve written? Okay.” And the book is called Immortal Diamond. And it is about being your true self and letting the false self fall away, which is all about ego. 

Mario Fachini [36:59]

Those sounds Fascinating. 

Karen Brown [37:01]

Thank you. 

Mario Fachini [37:02]

Thank you for those. Where can people learn more about you and your company? 

Karen Brown [37:09]

The name of my company is Velocity Leadership Consulting. So if you put a dot com behind that and a forward slash plus the word greater, meaning greater success in your personal professional life, you can find me. So I’ll go back through it one more time, VelocityLeadership Consulting.com/Greater. 

Mario Fachini [37:30]

Well, it’s been an absolute pleasure to have you on. I got a lot out of this myself. And I can’t wait to stay connected and share this. 

Karen Brown [37:39]

Thank you, Mario. Such an honor being on your show today. 

Mario Fachini [37:43]

Thank you very much. Expert Authority World, we got another great one. I’ll see you on tomorrow’s episode. Have a great day. And God bless. 

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www.EAInterviews.com [38:07]

Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EAInterviews.com for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I’ll see you tomorrow.

Learn More About Karen

Karen is a subject expert on the unconscious mind, specifically, leadership and professional performance. Her second book on the subject was recently published, Unlimiting Your Beliefs: 7 Keys to Greater Success in Your  personal & Professional Life, where she reveals the scientifically-proven keys to greater success. The book has received wide critical acclaim led by a 5-star review from legend Brian Tracy and named Amazon #1 Hot New Release. Her mission is to eradicate limiting beliefs and transform the world.

Karen has been quoted as a subject expert in USA Weekly, Max Sports & Fitness, Fierce CEO, and Execunet, as well as circa 40 leadership and performance podcasts, including several on the C-Suite Network.

Karen is CEO of Velocity Leadership Consulting, an executive leadership coaching firm specializing in elevating leadership performance and impact using behavioral neuroscience techniques. Karen realized her own performance potential and discovered the scientific keys to greater personal and professional success by achieving a life-long dream of competing in the Ironman World Championships (as a recreational athlete at age 46!). She parlayed this model with 20 years of experience (and study) in senior leadership, business coaching and professional/mastery level
coaching certifications, to help leaders elevate their performance and impact with greater velocity and ease. Karen is a CEO making a difference!

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