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What Expert Authority World™ is saying about the show:

  • Loved the Craig Handley Episode
    by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    by TimLawson21 from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    by colas_18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    by Fatherof10yrold from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

Subscribe to EAInterviews

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Resources Mentioned

Business Book Checklist
Expert Authority Checklist

Books Mentioned

The Road Less Stupid | Keith Cunningham

Rich Dad Poor Dad | Robert Kiyosaki

People Mentioned

Elon Musk

3 Expert Authority Insights™ To Apply Now

  •  It is important for people to own their role in the business, but there’s got to be a system for people to take ownership.
  • Every component of this bike relates to a part of our business. And if we could understand how our business is like this bike, we could tune up our business and make it go really fast.
  • We all are responsible for making the business better. And we all are rewarded if that happens.
  • The higher you set the bar, the more your people feel challenged to achieve it.

Sponsors

• Acorns: To learn how Acorns simple & easy investment account will help you create a compound interest snowball, visit: EAInterviews.com/Acorns !

What You’ll Learn In This Episode

**Click the time stamp to jump directly to that point in the episode.**

[1:12] We thank our sponsor, Acorns

[1:50] How Rich started

  • Rich had a chance to run a small manufacturing firm they acquired
  • Rich didn’t have any idea what to do to make the business work
  • Rich brought his bike to a meeting and showed everybody how the bike is like their business

[7:02] What does Rich teach his clients

  • How to use the bike and use it to engage their team in a way that’s unlike anything that they’ve ever done before
  • A business owner has one thing to do and that’s to steer the bike
  • Everybody else on the team ought to be doing all the detailed heavy lifting in the business

[9:26] What leaders should do

  • Be a cheerleader.
  • Inspire people to greatness
  • Paint the picture of the future we want to have happen with the business
  • Set high standards

[10:43] What should entrepreneurs do

  • The worst thing we can do in business is be average
  • If you’re like everybody else, the only thing you have to compete on is price
  • Am I going to compete on price?
  • Or am I going to compete on being different?

[13:57] Riding a bike is so much like running a business

  • We constantly steer the bike
  • We need to be reminding people all the time of where we’re heading, what the goal is, what our mission is, what our purpose is, what our standards are. We’ve got to be talking about that continually
  • Everybody on our team needs to be reminded why they made the choice and how good the decision is that they made to be on this team

[16:13] We have to have a frame in our business that gives us strength and holds everything together

  • An organization structure
  • A specific set of job responsibilities
  • An accountability system

[18:15] It is important for people to own their role in the business, but there’s got to be a system for people to take ownership

[20:33] Rich’s success story

  • A business owner had a team of 20 people
  • Rich helped him build out his team and processes
  • The owner took a month long vacation and the business took care of itself

[22:49] What happens to most entrepreneurs

  • They lose freedom and flexibility
  • Everything that’s going on about the business is locked in their head
  • They’ve got to be there every day to be able to make the business work

[24:08] If you could sit down with any entrepreneur in the world right now, who would it be and why?

  • Elon Musk
  • I’m really intrigued by why he doesn’t seem to value his team more than he does
  • If that were the case, things he’s doing could absolutely change the world as he’s doing now

[27:18] What to do with your team

  • Give them the room
  • Give them the freedom
  • Give them the support

[28:20] What prevents the leader from trusting the team more

  • It’s more fear than it is an ego thing
  • Leaders don’t rely on the team’s understanding
  • Leaders don’t let the team step up to the challenge

[31:35] How to create a team

  • Start making the process to be hired into your business more difficult
  • Make it more challenging to become a member of your team
  • Surround yourself with people who have the capacity, the capability, and the desire to do the roll, do the work

[33:29] Time out to thank sponsor, Acorns

[34:54] Imperfect Action Round

  • The fastest path to the cash is to understand with clarity and certainty the needs of your ideal customer
  • The biggest problem prospects are making is that they don’t inspire their team to greatness
  • The best way to maximize customer lifetime value is to always, always over deliver on the promise you made

[38:58] Thanks to our sponsor, Business Book Checklist

[39:12] Let’s take a moment to thank our sponsor, Acorns

[39:50] www.EAInterviews.com

Episode Transcript

Read Full Transcript

Intro [0:00]

EA Interviews Episode 149. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview. 

Mario Fachini [0:13]

Have you ever thought about the importance of your team? Have you ever thought about 

advertising? Have you thought about marketing? These are all important things. And so many people – I don’t know if it’s just because I’m in the marketing industry – people are always going, “What about leads? What about going on these different platforms, this, that, the other thing?” And I just want to make you aware that those are all well and good. And I love helping people with them. But if you have a bad leader or a bad team, the rest really doesn’t matter. And that’s why I, myself, in addition to speaking at events, I love attending them to learn to become a better leader. And that’s why I’m excited to have Rich Allen here today. He is going to be talking how you can create the Tour De Profit and engage your team with your leadership and have a well-oiled machine. You’re not going to want to miss this. I’m going to bring him back right after we thank our sponsor. 

SPONSOR Acorns [1:12]

How would you like to grow your wealth easier than you think with the change you probably don’t notice anyhow automatically? That’s why I started the compounding interest snowball investing with Acorns and advise you do too. Get started simply and easily today at EAInterviews.com/Acorns. 

Mario Fachini [1:29]

Here he is ladies and gentlemen, Mr. Rich Allen. Rich, how are you doing today? 

Rich Allen [1:34]

I’m excellent. Thanks, Mario. Thanks for having me on the show. 

Mario Fachini [1:36]

It’s my pleasure. I think I’m going to enjoy this as just as much as you. Because I want to know what’s that bike doing behind you? How do I become a better leader? And why is it important for my team? So how did you get into this? 

Rich Allen [1:50]

Well, I will tell you, Mario, that I’m an upper Midwesterner like you. I’m from Cleveland. And my story started when I was growing up with my dad. My dad started his own business when he was 36 years old. And he did it because he wanted to, basically, build a business and leave a legacy for his 12 children. So I’ve got 11 brothers and sisters. And I personally watched my dad struggle trying to run a business. And at the time, I was just in high school. I didn’t know exactly how business worked. I, frankly, didn’t know what to do to make it work. All I know is that, frankly, my dad didn’t understand. And as a result, he struggled with it. So I became a student of business trying to figure out what it really takes to make a business work. And the bike became the answer to my question. 

Mario Fachini [2:45]

Now, how did it become the answer? Were you riding around on it or did you want to buy a new one? How did that get into the mix? 

Rich Allen [2:52]

No. It really didn’t. You know, the way that happened was, I was working for a large privately held manufacturing company. And I was in a functional role but I always had this desire to run a business myself. I wanted to know if I could do it. If I had what it took to run a business. And so at the age – when I was 40, I had the opportunity to – we acquired a small manufacturing firm. A $30 million business that had about 200 people in it, so relatively small. And I had a chance to go run it. So I showed up at the business for the very first time. And Mario, I walked in and I had no clue what I was going to do to make the business work. And so for days I walked around the plant just meeting people, shaking their hands, introducing myself, asking what they were doing. The whole time thinking, “Please, Lord. Bring me something that would help me kind of figure this out.” And I had this great idea one day where all great ideas hit you. Right? Where’s that? 

Mario Fachini [3:56]

The shower. 

Rich Allen [3:57]

In the shower. Right. In the shower, I had this idea. We brought everybody together in a meeting. I brought my bike, this one that’s right here behind me. I brought it in. I put it up at the front of the room and shared with everybody that I thought this wasn’t a bike. This was actually our business. And so I said, “Look, every component of this bike relates to a part of our business. And if we could understand how our business is like this bike, we could tune up our business and make it go really fast.” And that’s what we did. 

Mario Fachini [4:34]

How did you start that process? Because that’s very intriguing to me. Did everyone say, “Wow. What a great idea?” And jumped on board. Did you have 100 percent compliance? Or was there some pushback? How did you get everyone on board and what were the first steps you took? 

Rich Allen [4:51]

Yeah. Let me just be honest, Mario, and tell you that when I did that, they looked at me like I lost my mind. 

Mario Fachini [4:58]

Track one. You’re right on track. 

Rich Allen [5:00]

Right. And then secondly, some people said, “It’s a bike, idiot.” And then some people in the back of the room said, “It’s stolen property.” And I assured them it wasn’t stolen property. But when I took him through a lap around the bike and I talked about each component, Mario, for the very first time, people who weren’t schooled in how a business worked understood how they fit in to the overall business. And honestly, that’s where I think most business owners go wrong. Is that, we kind of talk way over the heads of our people. We talk in strategy in theory. They don’t get it. They think we don’t understand. And as a result, they don’t come alongside us and help us make it better. And so that was kind of the beginning of that. Right now, I had to do some things to get them truly engaged in the business. And that was my aha moment. But it made a huge difference in our success. 

Mario Fachini [6:07]

Well, it sounds like it’s going well now. 

Rich Allen [6:11]

Well, actually, here’s what happened. Because it’s not the end of the story. The end of the story was we used the bike. We worked on our business. And over the next seven years, we grew the business from 30 million in revenue to over 100 million in revenue. We became very profitable. Owned the top end of our market category. And our largest competitor came in and made a bid to buy our business. 

Mario Fachini [6:37]

That’s fantastic. 

Rich Allen [6:37]

So I actually retired. I retired from the business at age 50. And so I’ve been using the last 15 years to teach small business owners how to use the bike and use it to engage their team in a way that’s unlike anything that they’ve ever done before. 

Mario Fachini [6:56]

And how well is it working for the entrepreneurs that you’re helping? 

Rich Allen [7:02]

It’s unbelievable. Because most entrepreneurs and most small business owners do 90 percent of the heavy lifting in the business themselves. 

Mario Fachini [7:14]

Why is that a bad thing? 

Rich Allen [7:15]

And they do it – what’s that? 

Mario Fachini [7:17]

Why is that a bad thing? 

Rich Allen [7:18]

Because they aren’t supposed to work that hard. A business owner shouldn’t be working that hard. A business owner has one thing to do and that’s to steer the bike. They have to grab the handlebars and steer. Everybody else on the team ought to be doing all the detailed heavy lifting in the business. But they’re only going to do that if they understand how the business works, and understand where they fit in, and how everything works together. 

Mario Fachini [7:45]

That’s where you need to have the leadership and a clear vision, correct? 

Rich Allen [7:50]

It is essential. Look, who wants to work for somebody when you don’t really understand what they’re trying to do with the business? Let’s be honest, most people that are working for someone else believes the business owner is simply making lots of money on their efforts. “The business owner is getting rich and I’m doing all the work.” And somehow we’ve got to transform that into, “We all are responsible for making the business better. And we all are rewarded if that happens.” 

Mario Fachini [8:24]

Absolutely. It’s not always up, let’s just say. And the risk is on you. And it’s not always fun, I will say. But it’s great bringing people together and having that vision and the clarity why you’re doing it. Because the a lot of people that come to me that want to publish a book or something, I go, you know, “What’s the goal? Who are you trying to help, this, that, the other thing?” And I’ve noticed there’s some people that take responsibility. And I can tell they’re like you. They’re like, “Let’s make this happen. What do I need to do?” And then there’s other people going, “Well, I’ve tried this. I’ve tried this. I’ve tried this. I’ve tried that. And my team here didn’t do this. My team here.” And I’m just thinking, “Do you know where you’re going to even guide them on the steps they should be taking? What’s their responsibility?” If you’re not sure what yours is or where you’re going, how are you going to lead them to go, “Here’s what I need you to do. And here’s what I expect.” 

Rich Allen [9:26]

Exactly. Exactly. Right. And there’s a way to do that, that really inspires people, that gets people really fired up about what you’re trying to do in the business. Our job as leaders is – a big part of our job as leaders is to be a cheerleader. We’ve got to inspire people to greatness. And in order to do that, we’ve got to steer our business. We’ve got to paint the picture of the future we want to have happen with the business. And we’ve got to set high standards. We’ve got to set it so that most people say, “Look, I’m honored to work here. I’m privileged to be a part of this team.” Because not everybody could earn the right to be here. 

Mario Fachini [10:09]

I love make that. 

Rich Allen [10:09]

You have to make that happen then magic happens. 

Mario Fachini [10:12]

I love that. And I feel the same way as far as my team, who you saw me talking to before I hit the button. And I’m very thankful for them sincerely, and everyone else. But also the clients that apply for my trainings. There is a certain level and a standard of excellence. I’m like, “I’m not lowering that bar.” It doesn’t mean no forever. It just means possibly not right now. Why is that so important from your perspective? 

Rich Allen [10:43]

Well, look, the the worst thing we can do in business is be average. Right? There’s nothing worse than being a busy – look, there’s no reason. Because if you’re just average. If you’re like everybody else in whatever product or service you offer, and you’re just going to be like everyone else, the only thing you have to compete on is price. And you can compete on price so long as you have a really buttoned up process so that you can offer a low cost or so you have a low cost so you can offer a low price. Otherwise, it’s not a success recipe. So you either have to – you have to choose, am I going to compete on price? Or am I going to compete on being different? Well, we don’t want to be worse than everybody and be different. We want to be better than everybody. So set our standards high and let other people try to compete with us at that high level. 

Mario Fachini [11:48]

The other thing I’ve noticed is if you start playing the pricing game, one, Walmart is the only one who wins at that. And two, they’re always going to want it lower. It’s going to eventually start going lower, and lower, and lower, and lower, and lower. And at some point, it’s just, you’re shooting yourself in the foot. 

Rich Allen [12:07]

And a lot of times, Mario, here’s what happens. We have that desire as a business owner to set our standards high. But we don’t share that with our employees, our team members. We don’t tell them that that’s the expectation. So we don’t set the bar high enough for them. And here’s what I’ve found and this is, I think, what I found to be true with all my clients. Is that the higher you set the bar, the more your people feel challenged to achieve it. Everyone wants to be a winner. Everybody wants to be on a winning team. No one jumps into – you know, nobody jumps into the NFL to say look, “I want to perpetually be where the Browns are.” Nobody does that, right? Some of us from Cleveland, we have to live with that. But that’s not the goal. The goal is to win the ring. And to do that you got to set your standards high. 

Mario Fachini [13:05]

I want to say, I’m from Detroit so there’s that as far as the football ground. 

Rich Allen [13:15]

I figured I’d pick on the Browns. I didn’t want to pick on the Lions. 

Mario Fachini [13:18]

I still love them and support them. But I agree with what you’re saying. And I’m looking forward to in my lifetime when that changes around. And two, personally, thank you for the reminder of the standard of excellence. Because I know when I started the show and everything last year, that was a big thing because it didn’t exist. And I think I need to issue something in the next week or so reminding everyone how much they do mean to me and how far we’ve come. And I’m excited to move forward. So you’re right, you know, you get to one point and when do you talk about it? Is it something talked about weekly, monthly quarterly, what do you suggest? 

Rich Allen [13:57]

Well, here’s what I would say, and again, I use the bike for virtually every – the bike is amazing and how riding a bike is so much like running a business. But here’s the deal, we don’t steer our bike and then get us pointed in the direction we’re going and then put our hands in the air and not hold on to the handlebars. We don’t. We constantly steer the bike. And so what I tell business owners is, “Look, we need to be reminding people all the time of where we’re heading, what the goal is, what our mission is, what our purpose is, what our standards are. We’ve got to be talking about that continually.” So I would say every time you have a meeting, so if you have weekly meetings, share it every week. If you have team meetings through zoom or some other audio or video format, use it there. But I would say do it more frequently than you think you should. It’s like this, anybody that goes to church knows that you go to church once a week? Well, look, we’ve all heard everything that there is to be said. But we still go back to be reminded. And that’s true in business. Everybody on our team needs to be reminded why they made the choice and how good the decision is that they made to be on this team. Because along the way, things are going to get in the way, noise is going to happen. Other people are going to be whispering in your ear saying, “Hey, I got a better deal for you over here.” And unless we’re speaking to our team and reminding them why they made the right choice to be right here with us, they’re going to start listening to other voices. 

Mario Fachini [15:51]

I appreciate you for sharing that Expert Authority insight. Do it more often than you think you should. Now, with all the teachings and the businesses you’ve helped, what are a couple things that any business can do to start increasing their profit and get their team more on board? 

Rich Allen [16:13]

Here’s the one thing that I would tell you, Mario, that I see far too many business owners do because they’re trying to run away from something. Many people who start their own business or want to become an entrepreneur, do it after working for a larger corporate entity, right? They may have been working for someone a lot of times in a corporation. And they see organization as bureaucracy. And so they immediately throw it out and they say, “I’m not going to have an organizational chart. I’m not going to have job responsibilities. We’re not going to have defined ways to hold people accountable. We’re simply going to expect that I’m going to hire good people. They’re all going to have great intentions. And they’re all going to do the right thing all the time.” And that’s not true. That’d be like me saying, “I’m going to get on this bike but I’m not going to have a frame that’s made of steel. I’m going to have a frame that’s made of rubber. Or that’s made of something that’s really flexible and it won’t sustain itself.” We have to have a frame in our business, just like we have to have a frame on the bike, that gives us strength and holds everything together. Well, what is that? It’s an organization structure. It’s a specific set of job responsibilities. And it’s an accountability system that makes sure that every week on a regular basis, everybody’s being held accountable or being asked to take ownership for the job that they said that they were going to do. 

Mario Fachini [17:47]

I like that. Especially, that accountability part. Because if you’re not being held accountable and no one’s holding you accountable. One of the greatest things about owning the company is you can do what you want. One of the worst things is you can do what you want. 

Rich Allen [18:05]

Right. Exactly. 

Mario Fachini [18:06]

If you want to disappear for two or three weeks or a month, have fun. I hope he goes somewhere warm. But you better believe everything better be buttoned up. 

Rich Allen [18:15]

Yeah. Let me just say because I know there’s this kind of new age thinking that you can’t hold people accountable. And you hear now that it’s transitioning from accountability to ownership. And I’ll be honest to tell you, I don’t know that that’s significantly different. I do think it is important for people to own their role in the business, but there’s got to be a system for people to take ownership. So use whichever word you like, but don’t throw out accountability because you’re working with a millennial or somebody that’s coming along that says, “I don’t need to be held accountable.” No, you don’t. But you do need to take ownership. 

Mario Fachini [19:01]

What if I don’t like either of those words, can I have them champion the cause? 

Rich Allen [19:06]

Absolutely. Pick the one that works for you and your business. Just don’t throw out the idea. 

Mario Fachini [19:12]

I’m just teasing. I think accountability is fine. Everyone understands it. And if they have a problem, when people come to me for coaching, one of the main things they enjoy is the accountability. Because when you’re dealing with successful entrepreneurs, everyone knows what to do. You know, no one really needs their hand held. But like you’re saying, it’s those reminders and going, “Hey, how’s that going?” “Oh, yeah, you know, I I’ll do that.” And then you do it real quick versus “I’ll get to it. I’ll get to it” and a week passed. I think it’s a great thing. I think accountability is fantastic. 

Rich Allen [19:49]

Well, and the reality is, let’s be honest, A players like to be held accountable. They thrive on accountability. And that’s the kind of people you want to have on your team. 

Mario Fachini [20:02]

I see it as another way to win. Here’s the marks I have to hit. Watch this. When there’s no frame like you’re talking about, well, watch me go into theater mode and we’ll see where this ends up. You’ll be entertained but I can’t promise anything will get done. You can’t do that business. 

Rich Allen [20:21]

Yeah. That’s right. 

Mario Fachini [20:23]

So I want to ask you about your biggest success story. I know you’ve probably got dozens. What are the top one or two that come to mind?

Rich Allen [20:33]

Yeah. I’ll tell you, here’s the one that inspires me the most. And honestly, that I guess I am the most proud of. I worked with a business owner not long ago that had a team of about 20 people. But he also had a wife and two small children. And I remember when I started working with him, I asked him – the question I asked everybody is, “Why are you doing this business for? What’s the goal? If one thing could happen that your business would allow you to do, what would it be?” And he was very crystal clear on it. He said, “I’d love to spend a month in Carmel, California with my family and never check in on the business.” And he said, “But that’s impossible because I’ve got to be here for every decision. And there’s often times that I got to break ties and make things happen.” So anyway, over the next year or two, we worked on it. We built out his job responsibilities. We made sure you had the right people on his team. We got his processes in place. Two years later, he and his family left on a month long vacation to Carmel, California where they stayed on the beach. All he did was took books and read, spent time with his family, spent time on the beach. The business took care of itself. And he’s done it every year since. The best thing I’ve ever seen happen. 

Mario Fachini [22:07]

That’s a huge success story. 

Rich Allen [22:10]

Massive. 

Mario Fachini [22:12]

That sounds like a lot of fun too. Because if you’re not enjoying your life, I mean, the business, you’re going to have to put in work, obviously. You have to work hard and smart. But you also have to enjoy it. And I think a lot of – there’s this entrepreneurial trap. And might be able to say it better than I can, but I feel like people get hooked by and consumed. And since you combined the natural ambition of the entrepreneurial spirit with there’s always something you can be doing. Have you found that it’s hard for some people to let go like that? 

Rich Allen [22:49]

Absolutely. In fact, I would tell you that it’s what happens to most entrepreneurs, is that they start their business because they believe it’s going to give them more freedom and more flexibility. When in fact, they lose freedom and flexibility most times because they’re the only ones – everything that’s going on about the business is locked in their head. And they have all the answers to all the big questions. So they’ve got to be there every day to be able to make the business work. And the hardest thing for small business owners and entrepreneurs to do is to let go because they feel that everything depends on them. They’ve got to be at the center of all major activities in their business. And frankly, it’s bad thinking. Because we started a business to give us a life. But the reality is, Mario, that’s what it took from my dad. My dad lost his life because he had this business. And he missed everything about his kids. He never came to anything I was doing in school. I was a pretty talented long distance runner in high school, my dad never saw me run. 

Mario Fachini [24:07]

Unfortunate. 

Rich Allen [24:08]

Never once. And it breaks my heart to this day. So one thing that saddens me the most. And so whenever I can find a way for a business owner to gain the freedom that they need and deserve and that they wanted from their business, that’s what it’s all about.

Mario Fachini [24:28]

Well, I’m glad you’re out there helping people. And I appreciate you for sharing with me and Expert Authority World here because I’m getting a lot out of it. And I have so many questions. I got a couple more. And we’re going to thank the sponsor. But if you could sit down with any entrepreneur in the world right now, who would it be and why? 

Rich Allen [24:53]

Oh, man, you know, I’d probably – I got to tell you, I would, probably, sit down with Elon Musk. 

Mario Fachini [25:03]

Why is that? 

Rich Allen [25:05]

And the reason I would sit down with him is that he’s got the biggest ideas. He’s got the greatest opportunity. But I’m really intrigued by why he doesn’t seem to value his team more than he does. And I’d like to understand that. I’d like to understand because I believe if that were the case, I think he could – I think things he’s doing could absolutely change the world as he’s doing now. But he could do it in a bigger way. And so that would be my – I’m just intrigued intrigued by by his approach. 

Mario Fachini [25:49]

That’s interesting. I never thought about it like that. I’ve had people mention him before. But no one’s ever said it for that reason. 

Rich Allen [26:00]

You know, he’s attracted many, many talented people. 

Mario Fachini [26:04]

Do you think it’s his aversion to risk or just going for it? 

Rich Allen [26:10]

You know, it’s hard say. Like I said, I find people who are very talented running businesses, but they somehow – but they won’t let their team jump in and be a part of the big action. And honestly, I think that’s what makes people excited about working for a business. That’s what makes people get fired up about what they do. Right? The reality is, Mario, – what did they say? – 52{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of people who are currently employed are actively looking for a new job today. That’s the statistic. Why is that? Is it because they’re not challenged? Is it because whoever’s their leader doesn’t think that they’ve got what it takes to do more? 

Mario Fachini [27:08]

The last I knew was the number one reason people leave a company is not the money but being under appreciated. 

Rich Allen [27:18]

It is. They don’t leave a job. They leave their boss. And so I’m always intrigued by bosses, who have the capacity and the capability and the forethought to do great things. And man, just let the team loose. Let the team go. Give them the room. Give them the freedom. Give them the support. And they’ll do unbelievable things for you. 

Mario Fachini [27:48]

I got to bring this to Expert Authority. I do want to thank the sponsor. And I have some other questions. But I got to ask these. These are too good. They’re too important. What do you think prevents the leader from trusting the team more? Do you think it’s an ego driven thing? They want it to be about them. “Look at me. Look how good I am.” Or do you think it’s a fear thing that they don’t trust and they don’t want everything to crumble by not trusting everyone, that’s why it deteriorates them? 

Rich Allen [28:20]

I think it’s more fear than it is an ego thing. Because I think when you really sit and talk to somebody, or you get them to really think about it deeply, they will understand it and they’ll let go. But the initial thought is, “Look, I have this business idea. I want it done my way. No one is going to care as much as me.” I don’t believe that. I don’t believe that at all. I mean, in the manufacturing business that I ran, I didn’t know how to manufacture the product. And so I knew if they relied on my understanding, we fail. So I didn’t. I relied on their understanding. And I let them step up to the challenge. And whenever I do that, whenever I watch that happen, I’m amazed by how people step up. 

Mario Fachini [29:13]

I would have to agree too. Because there’s a lot of things and I’ve been training myself to not say I don’t care. Because the truth is I do. But what am I supposed to say? There’s other things that are a higher priority to me right now. Basically, I’m not focusing my time and energy on this. But it’s not that I don’t care. It’s just, literally, there’s other things that are higher priority. And when you’re saying that people are fearful of it, I think it’s interesting because the reality is there’s certain things I should not be touching at all. I’m going to do the worst job and that’s why I don’t do them. 

Rich Allen [30:01]

That’s exactly right. And here’s the deal. Mario, if you’re doing some of the things you shouldn’t be doing, then you’re not doing some of the things you should be doing to make your business grow faster. It makes your business – 

Mario Fachini [30:14]

And they’re coming to the top of my mind right now. And I’m very thankful for the team I have in place. Because it’s not my strength and they know that and we joke about it. And this is where my strength is, on stage, on camera, in front, doing this type of thing. It’s not that I don’t care anymore. But it’s not the highest priority even though it’s a very important thing. So the last thing I want to ask you is, how do we help people bridge this gap? Because I’ve noticed there’s a lot of people that go, “I have a team.” Now, I know people that have a team and they really do have a team. And there’s other people that hired a slew of outsourcers who they’re just delegating stuff to here and there, but they’re still lynchpin. Does that make sense? 

Rich Allen [31:02]

Yes, of course. 

Mario Fachini [31:03]

How do you help someone create an actual team and not just the linchpin scenario where they sound good for saying, “Yes, I have people that do stuff for me.” But really, they have no guidance and you couldn’t turn them loose on their own. 

Rich Allen [31:17]

Yeah. It’s probably not just a – I don’t have a, you know, click your fingers, give you an answer kind of a deal. 

Mario Fachini [31:23]

Oh, come on. That’s what we want. Right? 

Rich Allen [31:26]

Yeah. That’s right. I know that’s what people want. 

Mario Fachini [31:28]

You don’t have an app for that? 

Rich Allen [31:30]

I don’t have an app for that. But I do have a first step for that. 

Mario Fachini [31:34]

I’ll take it. 

Rich Allen [31:35]

I have a first step for that. And here’s the first step that I would tell every business owner, start making the process to be hired into your business more difficult. Make it more challenging to become a member of your team. Most people’s hiring process – and I see them all. I’ve watched everybody do it – it’s lame. They hire people that they should never hire for the job. And as a result, they can’t rely on them. But as soon as people start stepping up their hiring process, and making it more difficult to get on the team, making the hurdle higher, setting the bar higher, and they get people who will jump over that higher bar, then they’re surrounded then with people who have the capacity, the capability, and the desire to do the roll, do the work. And the business owner can step away from it. But it’s the first step. 

Mario Fachini [32:43]

I’m going to ask one more because this is so good. We could go all day. How long should you wait to fire the wrong person that’s killing your team? 

Rich Allen [32:53]

Yeah. It’s a simple answer so we can go to break here soon. The answer is, the moment you believe somebody isn’t capable, the first time that thought enters your brain is when you ought to let them go. 

Rich Allen [33:09]

Excellent. Excellent. Thank you so much. I have thoroughly enjoyed that. And I’m glad it’s my show because I can bend the rules and we bring the right answers. We’re not skipping over anyone. We’re here to serve. So we’re going to thank our sponsor and we’ll come back for the Imperfect Action Round. 

SPONSOR Acorns [33:29]

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Mario Fachini [34:42]

And we are back with the Imperfect Action Round. Rich, are you ready to take imperfect action? 

Rich Allen [34:47]

Let’s do it. 

Mario Fachini [34:48]

First question for you, what is the fastest path to the cash? 

Rich Allen [34:54]

The fastest path is to understand with clarity and certainty the needs of your ideal customer. Not the broad range of customers. But the one customer that would, for you, be your ideal customer. 

Mario Fachini [35:12]

Very good. Number two, what is the biggest problem you see your prospects making and the fastest way they can fix it? 

Rich Allen [35:20]

The biggest problem that I see is that they don’t inspire their team to greatness. And it doesn’t take much but you’ve got to have a vision of where you want the business to be. No one wants to help you if it’s all about you. It’s got to be about where the business is going and how it can be – it’s inclusive so they can be a part of it. And if you do that, everyone will want to be on the journey with you and they’ll help you get there faster. 

Mario Fachini [35:50]

Very good. Number three, what is the best way to maximize customer lifetime value? 

Rich Allen [35:58]

The best way to do that is to always, always over deliver on the promise you made. Whatever promise you make in the selling side, on the front wheel of your bike, always, without exception, over deliver on the delivery side. That’ll keep customers for life. 

Mario Fachini [36:23]

Very good. Now, I know that leaders are readers. What books could you recommend to expert Authority World? 

Rich Allen [36:31]

Here’s one that I don’t know whether everybody’s read or not, but it’s one of my favorites. I have all my clients read it. It’s called the Road Less Stupid by Keith Cunningham. And let me just – if I can, real quick. 

Mario Fachini [36:47]

Sure. 

Rich Allen [36:48]

If you’re familiar with Robert Kiyosaki and Rich Dad Poor Dad – 

Mario Fachini [36:53]

One of my favorite authors. 

Rich Allen [36:55]

Great book, great author. His poor dad was his real dad. His rich dad was this financial genius that helped him with his understanding how business worked. That person happens to be Keith Cunningham. He’s a brilliant entrepreneur based out of Austin, Texas. I’ve spent a lot of time with him. And he wrote this book that basically outlines all the problems, all the issues that small business owners make. And it’s unbelievable. It’s fascinating. A mystery for every business owner. 

Mario Fachini [37:40]

I did not know that. And I’m excited to read that because I’ve read over a dozen of Kiyosaki’s books over the years. 

Rich Allen [37:48]

All the wisdom in Kiyosaki’s books comes from Keith Cunningham. 

Mario Fachini [37:52]

That is fantastic. Thank you very much for sharing that with us. Where would you like people to learn more about you? 

Rich Allen [38:02]

You know, it’s easy. You can see the bike, right? My website name is Tour de Profit, just like Tour de France, but just remove the France and add profit. It’s TourDeProfit.com. I actually put together a special page for you. And if you go there, TourDeProfit/ExpertAuthority, one word all written out, Expert Authority I put some free resources there for all your listeners and watchers. 

Mario Fachini [38:33]

Well, thank you very much. I appreciate that. 

Rich Allen [38:36]

My pleasure. 

Mario Fachini [38:39]

Rich, it has been an absolute pleasure. I thank you for your time and coming on the show and sharing with Expert Authority World. 

Rich Allen [38:47]

Thank you so much, Mario. It’s been a blast to be here. 

Mario Fachini [38:51]

Expert Authority World, we have another great one here today. I’ll see you tomorrow. Make it a great day. And God bless. 

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www.EAInterviews.com [39:50]

Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EAInterviews.com for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I’ll see you tomorrow. 

Learn More About Rich

After watching his father’s family-owned business struggle to succeed, Rich Allen made it his mission to turn failure into a legacy by asking one simple question: what makes a business work? The answer? It’s as easy as riding a bike. A high- energy speaker, recognized author, very successful entrepreneur, and sought- after advisor to business owners, Rich has proven time and time again that his bicycle model works. With experience in both large and small companies, including growing a small manufacturing business to well over $100M in annual sales, Rich has helped hundreds of business owners harness the power of their team – giving them the freedom, flexibility and profitability they deserve.

Connect with Rich

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Resources to Profit Your Business!

1) FREE! Business Book Publishing Course:Learn How to Publish Your Lead and Profit-Generating Business Book in 8 Weeks

2) FREE! Video Podcast Course: The World’s Best Blueprint on How to Profitably Create A Hollywood Style Livestream Video Podcast from Your Home or Office

3) Marketing $upercharger: Learn the difference from the $1 bill to the $100 bill and how you can stop leaving the other $99 on the table today with all sales

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