Barbara Turley’s mission is to eradicate “small business overwhelm” by simplifying the offshore outsourcing process and facilitating cost-effective business scalability. She and her team at The Virtual Hub make this happen every day through digital marketing, social media, personal assistant, and administrative support for growing businesses.
The Virtual Hub is a virtual assistant recruitment and management agency disrupting a stale industry. Rather than doing business “the usual way,” they actually create their own virtual assistant successes (and yours) through deep training programs (including software like Hubspot and Ontraport) as well as ongoing career development and customized coaching to best serve each of their clients.
Barbara proudly wears the label of Founder and CEO at The Virtual Hub as well as the titles wife and mom … and host of The Virtual Success Show podcast.
What Expert Authority World™ is saying about the show:
- Mario inspires!by Fatherof10yrold from United States
These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!
- Expert authority!by Tara Williams Phone from United States
Mario shares some amazing people on this podcast and they have some gold to share!
- Great show!by Karen @ Interview Valet from United States
Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.
- A Podcasters Inspiration!by JamieKullman from United States
Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!
- Quality professionalismby VirtForce from United States
I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.
- How to conquer your limiting beliefsby Dave4syth from United States
Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.
- I can’t believe how much I learned in just one episodeby AwesomeMontana from United States
Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!
- Great content!by Cory Lee Leadership from United States
Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!
- Fascinating interviewsby Bill Ringle from United States
Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!
- Love It!by Laura Moreno Cabanillas from India
Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.
- Boost my Amazon sales!by SurvivalDad from United States
I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!
- Love It!by LauraMore from United States
I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!
- Flawless interview styleby GninraeL14 from United States
Mario makes everyone appear even more interesting to me. Great format and style!
- Come here for valueby Joshua User 202! from Canada
Really appreciated this podcast for the raw, genuine interviews. Love it!
- Crisp and interesting interviewsby Joel Goobich from United States
As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting
- If you are in business, this podcast needs to be on your playlist.by Macstephen1 from United States
Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.
- New Subscriber here and on your YouTube Channelby Angela Brown Oberer from United States
Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!
- Very Professional & Engaging Show!by Mitche Graf from United States
Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!
- Great Contentby Pilar S. from United States
Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.
- Great content!by @Mentally_Strong from United States
I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.
- Professional and Informativeby Bruce at Mindfulness Mode from Canada
Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.
- Great Podcastby Amber Fuhriman from United States
I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!
- Great find!by Reed Stiles from United States
Great message and content. Stumbled upon this due to the cool logo, stayed for the content.
- Great show and great host!by Laurapowers44 from United States
Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!
- Walks the walkby Me15463 from United States
Mario encapsulates everything he talks about on the show. Be sure to tune in to this!
- Honest and authenticby Deano3622 from United Kingdom
Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!
- Great and insightful!by Karty12345 from Australia
I really enjoyed this podcast, so much relevant content. Thank you!
- So much Value..!by Alex Dali Rizo from United States
Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day
- Inspirational Intentional Informationby 10Kforte from United States
This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.
- Wow!by Tyscoaching from Australia
Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!
- Motivation on Tapby AnthonyPGarcia from United States
Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!
- Starting a Movementby JustMe2say from United States
There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!
- Great Podcast For Entrepreneurs!by The Big Game Hunter from United States
Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!
- Mario Truly Care About His Guestsby Podcast Junkies from United States
Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.
- Put your thinking cap on!by Cliff Duvernois from United States
This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!
- Relavant for anyone!by HarloB from United States
I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!
- Mario nails it!by Mickiezada from United States
I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!
- Mario is the real dealby jamesnewcomb.io from United States
I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.
- Listening On My Entrepreneurial Journeyby FromLisa2 from United States
I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.
- A Giftby Lisa Vogt from United States
Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!
- This show is ON FIRE!by tibor.mindsethorizon from United States
Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!
- Entrepreneur Must Listenby HWoodwriter from United States
If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.
- What a show!!by CWLuecke from United States
Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!
- Loved it!by Seodrigo from United States
This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!
- Great listenby trinity3712 from United States
Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b
- Great Knowledge!by Jon Vroman FRD from United States
Great show Mario! So much valuable information in one episode!
- Excellent show, very imformative!by Shaolin Soprano from United States
Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!
- Helpful Information!by The Medicare Nation from United States
Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation
- Love Mario’s Attitudeby marisaimon from United States
Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.
- Lots of Great Info!by DarlajPowell from United States
Mario provides lots of great info and advice in this 7 day a week show.
- Great Content!by LanceJohnson_ from United States
Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂
- Important information!by Allmenow from United States
Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!
- Difference-Makerby Unlimited Beliefs from United States
Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!
- Excellent Informationby Stallion golf from United States
Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.
- Motivating and valuable informationby Calvin Javier from United States
Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!
- Good informationby FIRE NATION! from United States
Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better
- Greatnessby MiaSportFanatic from United States
Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.
- Listen to the experts - and thrive!by The Marketing Book Podcast from United States
There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!
- Show is amazing!by BestMorningRoutineEver from United States
I love learning about mindset and how to master my thoughts. This show provide the tools!
- Great show!by Jefferson_79 from United States
Great information for all businesses.
- Good value!by Audrey purplele from United States
Great information that applies to any business! I really felt he provided value for my time.
- Interesting Topicby Real Estate Journeys Podcast from United States
Interesting topic. Great interviews. Keep up the hard work!
- Helpful Advice from Expertsby ichuck2 from United States
Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.
- What a great show!by Christopher List from United States
Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!
- Great!!!by tommye w-c from United States
Great podcast, awesome guests, incredible host!!!
- Fun & informativeby Saoirse Sky from United States
Some people want something fun, others want something informative. This podcast gives you both!
- Great show!by CJThomas6 from United States
Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!
- Great podcastby Rosie81200 from United States
Great podcast! Love hearing about the guests’ journeys and what they learned from them.
- Never Stop Learning!by Terri in Fairhope from United States
Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!
- Amazing!by KatieHBrooks from United States
If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!
- Wonderful show!by @IV-Heather Tieben from United States
Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!
- You Will Not Be Disappointed!by Composer 1853 from United States
Mario does such a great job of engaging his guests from several different disciplines.
- The hardest working man in Podcastingby EOFire.com from United States
Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas
- Great interviews and guests!by Mel Good Karma from United States
Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!
- Fantasticby Jason A. Duprat from United States
Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.
- Enjoying!by Slordan from United Kingdom
Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!
- Nice variety and interesting topicsby emjgreen from United States
Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.
- Great Content! Great Interviews!by No BS Mompreneur from United States
Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++
- A great addition to build authority and create an impactby Cloris Kylie from United States
A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!
- Filled with motivation and ideasby Thomas O'Grady, PhD from United States
Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.
- spartancvby spartancv from United States
Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.
- This podcast is the bombby Posturedoc from United States
Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.
- Wow - love the video show.by Thehighenergygirl from United States
Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.
- Motivating and Inspiring!by KatyJoyWells from United States
Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!
- What a great show!by Gene_HPLN from United States
Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!
- It's greatby Ian Ryan from United States
Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.
- Love it!by Brendan @ Entrepreneurs&Coffee from United States
I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!
- Amazing!!!!by Lindsey Russo from United States
This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!
- Learned what I didin't even know I neededby Camilla-Jean from United States
Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.
- Fabulous Interviews!by Life&RelationshipCoach from United States
Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne
- A+ Showby Gisele_Oliveira from United States
I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.
- Inspiration, transformation, success stories!by Chabo101 from United States
The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.
- Great interviews!by AlyciaDarby.com PodcastManager from United States
These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!
- Inspiring story of courageby StrongHeart<3 from United States
I love that she found gratitude in her circumstances. lorie is an inspiration
- Powerful!by The Food Heals Podcast from United States
Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!
- Great content!by Blakeob85 from United States
Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!
- Real Actionable Tactics!by MattBMaverick from United States
What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!
- Great Listen!by Real Estate Investor from United States
Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!
- Great interviews!by Matt B 1818 from United States
Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!
- Love itby Duffash from United States
I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!
- Strong, professional, enthusiastic!by pm legs from Canada
If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!
Watch The Episode
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3+ Expert Authority Insights™ To Apply Now
- A lot of stuff that you’re doing, you need to stop doing and delegate to somebody else effectively.
- As businesses grow, you have to continue to evolve and develop your team, your systems, your processes.
- You’ve just got to find a problem that people are willing to pay money to solve right now.
- Take a moment to watch your team as they work and watch them enjoy what they do as well.
Wheel of Whatever™
[34:34] After you’ve delegated and outsourced, what’s the best way to relax?
What You’ll Learn In This Episode
Click the time stamp to jump directly to that point in the episode.
[0:50] SPONSOR Acorns
[3:43] How to free up your time to grow your business
- Is it an effective use of your time as an entrepreneur or as a business owner
- If you can create a process for it and it can be delegated, it should be delegated
- Your job as a business owner is to run the business, to work on the business, and not necessarily so much in the business
[4:50] What should a business owner do
- Your role is to be the conductor of the orchestra
- You’re there to lead
- You’re there to build systems
- Delegate those systems for your people in your business to run those systems for you.
[5:18] Why you don’t have to have experts in every role within your business
- Even if you do find an A player they are still not going to hit the ground running from day one because it’s your business and it’s how you’re doing stuff
- You’re dealing with having to create processes and systems and teach people in your business how things are to be done and to learn to delegate effectively
- Make sure that your systems are so strong and your processes are so strong, that you can actually delegate those at more cost effective staff
[6:36] How to let go of control
- You need to think about why
- Have the right foundation
- Build your systems properly
- Have the right processes built
- Train your people on how to run the systems in your business correctly
- Train your people how to report back to you
- Have a level of oversight
[11:47] Mistakes that business owners make
- They hire someone before they’ve even thought about what role this person is going to play
- What tasks do I actually want this person to do?
- Do I have any processes for them?
- How am I going to onboard them?
[15:48] “In order for me to realize the dream of the business that I want, I have to make a commitment to systems processes and teams, and slick delivery to the client or the customer.”
[18:21] How Barbara started
- Barbara was a corporate person
- Barbara wanted to start her own business
- Barbara started doing some consulting to see what would stick
- Barbara found that majority of the businesses, the business owner was doing all the work
- Barbara hired Vas in the Philippines
- Barbara was getting more demand for VAs than business coaching
[24:28] Barbara’s advice
- Mindset and commitment
- Knowing that business is business at the end of the day
- Building a business is the same skill in itself
- It is a separate skill from whatever other skill you have
- The structure of business and how to build a business is actually the same
- Learning how to actually build a business properly is really valuable
- Operations is a really important part of any business
[25:48] Internal leverage concept
- How efficient and cost effective is your delivery and your operations
- That’s where your profit is
[30:47] Barbara’s success story
- An e commerce business had a part time VA many years ago
- He felt that he wasn’t really getting the return on investment
- Barbara got rid if the original VA and drew out a simpler version of his process
- His business is now a multimillion-dollar business
[32:36] What to invest time in
- How to be able to delegate effectively
[34:32] Wheel of Whatever
- After you’ve delegated and outsourced, what’s the best way to relax?
- Be able to sit back and kind of congratulate yourself and enjoy the moment that you built this before the chaos of the next level starts again and all the overwhelm comes back.
- Take a moment to watch your team as they work and watch them enjoy what they do as well.
[36:29] SPONSOR Acorns
[37:42] Imperfect Action Round
- The fastest path to to the cash is find a problem that somebody was willing to pay you money to solve today and not in the future and solve the problem for them.
- The biggest problem prospects are making is hiring a virtual assistant and then expecting to get a strategist.
- The best way to maximize customer lifetime value is focusing on customer and client success.
[44:11] Thanks to our sponsor, Business Book Checklist
[44:25] Let’s take a moment to thank our sponsor, Acorns
EA Interviews Episode 169. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.
Mario Fachini [0:13]
All right. Ladies and gentlemen, I am excited to have none other than the lovely Barbara Turley here today, Founder of The Virtual Hub. And I don’t know about you, but have you ever had overwhelmed with your business and just thought there’s all these great things you want to do, but you’re not sure how you’re going to get it done. I know that I have. And it’s why I started building a team years ago and continue to grow it. And I’m super excited to have her here because she is going to be sharing with you how you can build the team and how it’s going to impact your business for the better. We’re going to thank our sponsor and I’m going to bring her right up.
SPONSOR Acorns [0:50]
How would you like to grow your wealth easier than you think with the change you probably don’t notice anyhow automatically? That’s why I started the compounding interest snowball investing with Acorns and advise you do too. Get started simply and easily today at EAInterviews.com/Acorns.
Mario Fachini [1:08]
Here she is ladies and gentlemen, the lovely Barbara Turley from Chamonix, France. How are you doing, Barbara?
Barbara Turley [1:14]
I’m good. Thank you. Thank you so much for having me today, Mario.
Mario Fachini [1:18]
I am excited for you to share because you are solving the problem that I would confidently say every business or some fact checker is going to say 99.9999 percent of businesses have.
Barbara Turley [1:32]
Absolutely. And I’m apparently the best status at delegation and eradicating overwhelmed, but I still feel myself. So overwhelmed. It’s just something that’s it’s part of business and there are ways of eradicating that we could talk about today.
Mario Fachini [1:47]
Well, I’m glad we can. Because I’ve had so many people, even my own clients in years past, we’ll be working on publishing one of their business books, or working on a live stream, or something and every single time, when you’re working together for eight weeks, 16 weeks, most of my clients a year, a-year-and-a-half, things come up. It’s called life. And at some point, it’s like I can just sense the energy and then something happens. And they’re like, “Okay. What are we going to talk about, blah, blah, blah?” And I’m like, “Stop. What’s going on?” And I’m like, “Is it the kids, the husband, the wife, this, that, or the other thing?” Because it’s always something and it’s just like you have to remember that people have lives. Their life isn’t their business, even though it’s a large part of it. And everyone experiences overwhelm. How do you take people out of that and get them back on that path of being productive?
Barbara Turley [2:43]
Yeah. It’s a great question. And I think every time overwhelm hits you – I experienced it myself today. And I actually said to myself, “I need to take myself through this process again.” And it’s almost like every quarter you need to do this, no matter how good at it you get. So first of all, everybody experiences it. But one of the first things you’ve got to sit down and say to yourself, “Is everything that I’m currently doing stuff that I absolutely need to be doing?” And what you’ll find is a lot of stuff that you’re doing, you need to stop doing and delegate to somebody else effectively. The reason people don’t do it is because there’s overwhelmed even involved in trying to think about how do you then delegate to somebody effectively? But the first step is definitely asking yourself, do you really need to be the person doing this task or doing this part of the job?
Mario Fachini [3:34]
How would you decide if you are? There’s a lot of stuff I don’t like doing but I probably should, but maybe I shouldn’t.
Barbara Turley [3:43]
Well, to two things. So the number one thing that you want to think about, most people will say that you should play in your genius zone. And of course that is true. Unless your genius zone happens to – well, unless if you’re making a canvass images yourself, but you’re trying to run a business, then you have to ask yourself, you might be a brilliant asset. But is it an effective use of your time as an entrepreneur or as a business owner. So that’s number one. The second thing is, if it can be processed – if you can create a process for it and it can be delegated, then as a business owner, it should be delegated. Because your job as a business owner is to run the business, to work on the business, and not necessarily so much in the business. Now, I know that’s a bit of a cliche. But it’s definitely asking yourself, if it can be processed up, then do, and then delegate that so that you can free up your time to grow the business more.
Mario Fachini [4:39]
I want to ask you to repeat that one more time because it is that powerful. It is a great Expert Authority insight. What is your role as the business owner or CEO?
Barbara Turley [4:50]
Your role is to be the conductor of the orchestra. You don’t see the conductor playing any of the instruments in an orchestra. That’s the best way I can put it. You’re there to lead. You’re there to build systems. And then delegate those systems for your people in your business to run those systems for you.
Mario Fachini [5:09]
I’m going to play devil’s advocate. But what if there’s no good people out there and I can’t find the right ones?
Barbara Turley [5:18]
First step with that is, usually, that is a process problem first. So a lot – I see this happen with so many business owners. They’ll say, “Delegation doesn’t work for me. I can’t find the right people. I want A players who can – ” this is the best one, “I want somebody who can just step in and hit the ground running without me having to micromanage.” And I’m like, all of those statements are just so loaded with problems. Because first of all, even if you do find an A player that can step in and hit the ground running, they are still not going to hit the ground running from day one because it’s your business and it’s how you’re doing stuff. And unless you’re going to hire an agency or a consultant or an external expert to come in and and work for you, you’re dealing with having to create processes and systems and teach people in your business how things are to be done and to learn to delegate effectively. The most cost effective way of doing this is to make sure that your systems are so strong and your processes are so strong, that you can actually delegate those at more cost effective staff. So you don’t have to have experts in every role within your business.
Mario Fachini [6:32]
What if someone doesn’t want to let go of the reins?
Barbara Turley [6:36]
Oh, mindset. Mindset issue. Where do I start to unpack that? If somebody doesn’t want to get let go of the reins, the first thing that you really need to do is to think about why. So there’s usually trust issues. There’s fear issues. People fear losing control. At the end of the day, as entrepreneurs and business owners, we are all control freaks and it’s totally fine. We can just put that out there and say it’s okay to be a control freak. And a lot of the reason that some business owners are successful is because they are a bit control freak-ish. They like things done the way they like them done. People see delegation as losing control. But if you have the right foundation, if you’ve built your systems properly, you have the right processes built, and then you train your people on how to run the systems in your business correctly, and how to report back to you, and you have a level of oversight, then you can let go the control without losing control. And that’s the key. So you don’t want to lose control but you need to let go the control and have oversight so that you’re not losing it completely.
Mario Fachini [7:43]
For some of those people who might be on the more side of the – I don’t even want to say OCD. Because I’ve ran into some people that they’re so extra with it. They’re more like CDO, they even organize the OCD. How long do you think is a reasonable expectation for them to say, “Okay. We’re going to have a 30 days transition window, a 60 day transition window, a 90 day transition window. ” Or do you think you can really just pull this off in seven days and change your entire company around and let go of the reins in a week?
Barbara Turley [8:22]
No. No, you can’t. Not in seven days. No. So first of all, letting go the reins of your company, there’s so much to unpack here. So I’m just going to try and unpack it from the top down. Letting go the reins of your company, it sort of implies that your company’s already built. Now, as we know, companies are dynamic, living, breathing, evolving things that are always growing, evolving, and changing as the market changes, as you change, as the needs of the client or the customer change. So to think that you can just delegate it all out, systemize it up in seven days, and wipe your hands and sit on the beach. Absolutely, no. Because what you’ll find is the minute you delegate one department successfully, you’re going to have to move on to the next one and the next one. And by the time you get through 12 months, you’re usually circling back. And as businesses grow, you have to continue to evolve and develop your team, your systems, your processes, it’s sort of a never ending thing. That’s not to make people feel like, “Oh, no. I don’t even want to start.” But the idea is that you if you don’t start this work, you’ll never get there. But to think that you can do it in seven days is really misguided. I think if you’ve got no processes and no systems in your business, you’re probably staring down the barrel of about six to 12 months to really nail it. And just systematically going through it every week, putting a new one in. But typically, if you’re going to delegate to somebody, I would sort of allow between anywhere from about six weeks to three months, depending on the role. If you’re hiring for a very high leadership role, even if they have deep experience, you can still expect about a six month kind of window of putting someone in and really getting them deep inside your business. But with a VA, I would say, eight to 12 weeks you need to allow as long as you have an onboarding and training process in place that you can roll out with that person. You can do it at the same time. You don’t necessarily have to be that organized. But give it time.
Mario Fachini [10:26]
And that’s a great point you bring up because so many people, I’ve heard, they’re like, “Well, you know, it’s going to take so long, this, and that.” Like, with book publishing, I’ve condensed it down to eight weeks for people to publish their business books. Some people say six months, 12 months, 18 months. “Oh, it takes so long.” Well, the time is going by either way. I’d be excited you can aim for 12 months from now and know, “Hey, this will be off my plate.” Instead of think about it now and don’t do it. Think about it six months from now and don’t do it. Think about it a year from now and then whenever you do get around to it, it’s still going to be another 12 months from the time you decided to move forward with it. Right?
Barbara Turley [11:05]
A hundred percent. And when people say to me, “I just don’t have time for that right now.” I go, “Well, that’s fine. I totally get that you’re overwhelmed. But I can guarantee you, if you don’t do this today, you’ll still be doing what you’re doing in 12 months-time.” You’ll be doing what you’re doing today, and you’ll still be overwhelmed. And you still won’t have delegated. And it will still be an uphill battle that you’re facing. So either you take the challenge today, or you continue to be overwhelmed, and you take the challenge in 12 months-time, or whatever. But at some stage, if you’re committing to a business, you’re going to have to climb the mountain and stop sitting at the bottom.
Mario Fachini [11:39]
And how many people decide to move forward after that point?
Barbara Turley [11:44]
After I say that?
Mario Fachini [11:46]
Barbara Turley [11:47]
Yeah. I think, you know, people – what I always advise is, the first thing you do is get the mindset right. Okay, so you’ve got to let all that sink in. You let all that percolate and go, “Yeah. Okay. I get that.” Then after that, the next step really is to think about, “Well, if I’m going to bring a person in – ” usually the mistake people make next is they go and hire someone before they’ve even thought about what role is this person going to play? What tasks do I actually want this person to do? And do I have any processes for them? And how am I going to onboard them? So usually, then what happens is you hire a VA, in the case of VA for example, and you find yourself waking up every morning and thinking, “Oh, my God. What am I going to give my VA to do today?” And that’s created a whole new job for yourself plus a new person on your payroll. So that’s a huge mistake. You need to try and plan this out and then delegate and bring someone in at the point where you’re ready with your processes, your systems, and you know what this person is going to be doing for you, so you can lead them.
Mario Fachini [12:51]
Yeah. That’s very smart because you don’t want to hire one person, let alone 5, 10, 15, 20. And now you – I’ve joked with people. I go, “You don’t want to stop doing the fun things that are taking up your time only to become a babysitter and project manager.”
Barbara Turley [13:09]
Absolutely. And you will become a project manager. Like, if you hire a lot of VAs, it’s great. The first few VAs you get is great. But then after that – or even team members, it doesn’t really matter whether their Vas. But when you get past about five to seven people reporting to you, you’re now in a whole world of pain. Because now you need a project manager so badly because they’re all coming to you. They’re all reporting to you. And you can’t really have more than about five to seven people reporting to you effectively. After that time, you need to start either having project managers or encouraging those people to have team members under them. In which case, you need to teach them how to delegate as well. So it just kind of keeps going on and on this whole evolution. It doesn’t really stop if you’re growing.
Mario Fachini [13:54]
That really does make sense. I just hired four new people and I’m thinking about going, “Yeah. You hit that spot on.” Because the total number I’m up to now, it’s nearly triple that. And I was thinking about this just a week or two ago for what I’m planning on doing over the next six to 12 months with people and freeing up my time even more, so I can focus on the show, and some other things.
Barbara Turley [14:20]
Yeah. And look, you know, the reason I literally say this from the heart because I have felt this myself. So I just knew how to do all of this. I was good at delegation. But as I’ve grown the virtual hub, I’ve discovered – we have 150 staff now. So we’ve got 16 leaders, we’ve got a head of operations, head of HR, we’ve got a master trainer, and a learning and development manager. We’ve got the whole stack of the corporate structure. But I remember in the early days of having five, six, seven people and going, “Oh, man. I’m now overwhelmed again.” And even now I get overwhelmed because I’m trying to onboard new leadership members and stuff like that. So you know, it doesn’t end. But you grow the business at the same time.
Mario Fachini [15:03]
Well, it’s an important skill to have. And it’s an important thing to do. Because I’ve seen some really great people, entrepreneur friends of mine, speaker friends of mine, other podcast hosts even, and authors that we came up together 5, 10 ,15 years ago and some of them are still stuck. And it’s why I did the “no one can do it as good as me.” And I joke about it. But the sad reality is, they might have a couple of people but if you never trust anyone other than yourself, you’re only going to be – you know, you’re you’re tied to yourself in 24 hours a day. And heaven forbid, you go speak somewhere or go travel or take a day off. What do you do? It’s like, they don’t have a business. They are the business.
Barbara Turley [15:48]
Yeah. As well what I would say is when we go through big economic cycles, like big areas of the business cycle, for example, when recessions hit or a crisis hits or anything like that, what you’ll find is the companies that come out of that really strong are the ones that were built right beforehand. They’re not necessarily the ones that just got lucky. Sometimes there are a few that get lucky in those sorts of environments. But it’s important to remember that as long as if your company is built right in the first place – and I mean, we’re not even talking about VAs here. We’re talking about scaling businesses. But if it’s built right, and you have the right systems in place, and you’ve got a machine built that people can step in, you can delegate to run that machine, you can actually get back to the joy of building the company that you originally dreamed of. You didn’t dream of working seven days a week, 24 hours a day. You dreamt of building a scalable business or a lifestyle business or whatever it is. But usually people fall down by not not delegating. And the trust issue is a big one. So sometimes you will hire people that will be a mess, right? That they will be the wrong hire. But what typically happens then is entrepreneurs will say, “It doesn’t work for me. I tried and it didn’t work.” Well, that’s a mindset issue. You have to have sort of a commitment to say, “In order for me to realize the dream of the business that I want, I have to make a commitment to systems processes and teams, and slick delivery to the client or the customer.” In such a way that this whole machine actually works for me, rather than me constantly working for it. That’s s essentially what you’re looking to do.
Mario Fachini [17:28]
Yeah. That’s a great Expert Authority insight. Because just because something is one way doesn’t mean you have to take it at face value. You can create and innovate. And I mean, cars never existed. And pretty much the entire world we see today didn’t exist 100 years ago. And we were like, “Well, we can’t change that.” You need to or you’re not going to be around three to five years from now.
Barbara Turley [17:56]
We can do anything we want to do, actually. I mean, you know, at this time that we’re recording this, we’ve just shut the world down for the COVID situation. So that’s been pretty, pretty epic. So we can actually do whatever we want to do we think about it.
Mario Fachini [18:10]
Yeah. It’s amazing. And I love that you keep saying mindset. So speaking of mindset, how did you start this?
Barbara Turley [18:21]
Yes. That’s an interesting story. So basically, it’s my accidental business. I didn’t mean to start this business. So you would sort of think that I would have a background in HR management, or team building, or offshoring, or something to that, or recruiting. I had none of that experience. And I didn’t have a business plan or any – I literally started this by accident. I had been working in corporate for 15 years. I was in the investment banking end of the financial world. I had been an equity trader for 10 years. I worked in Asset Management sales. I was totally a corporate person. But I did always want to start my own business. And like many corporates coming up to start your own thing, I started doing some consulting to see sort of what would stick. And I found that the majority of the businesses I was helping, they were a lot of small businesses and they all had the same problem regardless of the industry that they were in. And it was that the business owner was doing all the work, everything in the business, they weren’t making enough money to hire staff. But if they didn’t hire staff, they were never going to make any money. So I was like, “Okay. We need to fix this.” So I started getting some VAs in the Philippines, because I had read Tim Ferriss’s Four Hour Workweek like everybody else. And I was only really doing it just to free up their time so that we could work on strategy together. And before I knew it, I was actually getting more demand for that than I was for business coaching. And I was like, “I wonder if there is business in this?” And I literally, like, in about the space of about a month, I was like, “Okay. I’m not doing that anymore. We’re going to do this now.” And then The Virtual Hub was born an about a few months out of nothing. So that was how it started.
Mario Fachini [20:03]
I love hearing success stories. And that’s inspiring because so many – like we were just talking about, some people don’t want to let go or make those changes. And you were just like, “Let’s go for it.” And I found the best VIP guests I have on here, my best clients and the best people who succeed the fastest just colleagues, friends, other authors, they all have that same trait of let’s go for it. We’ll jump off the cliff and build the airplane on the way down like Richard Branson says.
Barbara Turley [20:35]
Screw it. Let’s do it. Yeah. And I mean I look back on the early days of the virtual hub. And I sort of think compared to what it is today, it was a total mess back then. And if I had known then what I know now, I wouldn’t never have had the guts to launch it. Because you realize later how difficult it was to build it. It’s a people business at the end of the day. But we’re nearly six years into it now. And it’s 150 staff and still growing. And we’ve got great plans for the future. But I literally jumped in, we had no brand name, no logo, no concept, no website. But nobody said to me, “What’s your web address?” They were just like, “Can you get me one of those VAs? I’m desperate.” So I was like, “Sure. Okay.” So I sort of encourage people today to think about you’ve just got to find a problem that people are willing to pay money to solve right now. And don’t worry about branding and websites and all that stuff. Until such time as you make – you sell something and you figure out what people are going to buy.
Mario Fachini [21:39]
That’s a great Expert Authority insight, because so many people think I need the business card. I need the website. I need the thing. I need the other thing. I need the other thing, thing, thing. And I’m like, “All you need is a client. And then another one.”
Barbara Turley [21:53]
Yeah. The client doesn’t care about you actually. They don’t care about you. They just care about what problem you can solve for them. In the early stages – look, I made a mistake in the first business I started. It was consulting. But I did the whole – built the website, and I did a sort of a product launch online, and I did all this stuff, and spent a fortune. And actually, the virtual hope was cheapest chips. I didn’t actually spend anything. [Unintelligible] [00:22:20]. And there you go.
Mario Fachini [22:24]
Well, I’ve done this at many of my presentations in real life. And my favorite thing is a pen and paper.
Barbara Turley [22:33]
Yeah. Back to the envelope.
Mario Fachini [22:35]
Just here you go napkin, envelope, whatever. Just write some ideas down and pick up the phone. All the other stuff is all well and good. And it’s kind of fun to talk about because, clearly, I like to do things like entry level. And everyone thinks you need all of this to get started. I’m like, “No. No, no, no, no.” Now, it doesn’t mean take a year to do it. You can grow fast. Set a goal. Here’s where I want to be. I’ve mapped out phase one, two, three, four, and five before I even launched the show. But I knew exactly where I was going. I go, I start where I’m at. And I go forward as fast as I can. And it was motivating because I was like, I don’t want 500 episodes that all look and sound bad. So I was like, how do I do this as quick as possible within the budget I have while growing and all that. And it’s just like with anything. It’s like don’t get ahead of yourself. Enjoy the journey. But that doesn’t mean be a slouch and take five years to do it either. If you’re thinking about starting a podcast and you don’t get a good mic for five years, that’s just insane. Like, I’m not even going off on that tangent because there’s people that still have a show with their intro mic from five years ago, but whatever.
Barbara Turley [23:51]
They probably have a few listeners so –
Mario Fachini [23:52]
They could what?
Barbara Turley [23:54]
They probably have a few listeners. It’s still going. But yes, [unintelligible] [00:23:59] podcasting. I think you need a good mic.
Mario Fachini [24:02]
Yeah. It’s like an artist, would you not invest in a brush? Or a designer with the right paper. You know what I mean? It’s like whatever you need, treat it like a professional. And, you know, maybe it’s a pair of shoes for someone who wants to go door to door. You won’t walk around barefoot doing that. But you set it, the mindset, the commitment, and knowing where you want to go with it.
Barbara Turley [24:28]
I think as well, if I could just add to that, there is the mindset and the commitment. But also knowing that business is business at the end of the day. It doesn’t matter what you’re selling, whether it’s a product or a service. And I’ve seen this through like diverse businesses that we deal with. It doesn’t actually matter what it is that you’re selling. Building a business is the same. Building a business is the same skill in itself. And it is a separate skill from whatever your technician skill is. So if you’re a consultant or a coach or you make whatever you make, you know –
Mario Fachini [25:02]
Barbara Turley [25:03]
– shoes for kids, or widgets, or whatever it is that you do. At the end of the day, the structure of business and how to build a business is actually the same. It’s just a different thing that you’re selling. So remembering that and learning how to actually build a business properly is really valuable. It’s really valuable. I mean, everyone wants to learn how to do marketing and sales and all the cool stuff. But actually, operations is a really important part of any business. And that’s all systems processes and people.
Mario Fachini [25:33]
Yeah. I mean, I’ve said this in presentations too. Do you want to scale a problem? I want 10,000 leads. Great. One, could you handle it? Two, what’s your conversion ratio? Three, let’s assume all of them convert. Could you handle it?
Barbara Turley [25:48]
Yeah. So there’s a really good and interesting thing I used to talk about a lot years ago that you’ve just reminded me about. I used to talk about this concept of this external leverage and internal leverage. Everybody wants to go after the sexy stuff, which is the external leverage. Which is going out, being on podcasts, and advertising, and marketing, and sales, and leads, and funnels, and all this stuff. But the internal leverage is how efficient and cost effective is your delivery and your operations. And that’s where your profit is. That’s your profit margin right there. So people don’t focus. And what they do is they put loads of leads and loads of sales into a broken machine. And that tears of all their profits, because the machine – the actual business machine itself – is not efficient and it’s not cost effective to run. And that’s how people find, “I’m doing all these sales but I’m not actually making any money on the back end.” And that can happen for a number of reasons. But one of them is leaky operations. Really, really leaky operations.
Mario Fachini [26:49]
That’s a great point you make. Because I find most people who want to talk about that, the leads, the conversions, the sales, the funnels, and all that aren’t willing to invest what it really would take to do a proper for a long enough time. And their expectations are so low to begin with. Nine times out of ten, they’re literally better just picking up the phone calling, reaching out via email, and taking a look at their existing customers. And you can double or triple the profit margins just by doing that before you take three to six months to – like you’re talking about, building the business. The funnel is the same way, 30 to 60 days in most cases. And then you need to continually – you’re combating Facebook, Google, all those. And I have nothing against it. I got funnels running right now with ads and all kinds of stuff. They’re fantastic. But I also didn’t start last month or in the last year. Realize where you’re at. You don’t need to – enjoy the journey. Take a couple years and go, “Here’s where I want to be 12 months from now” and aim for that. Don’t [unintelligible] [00:27:49].
Barbara Turley [27:49]
Yeah. Plan it out. Plan it out and you can just – every day, you can change everything in a year. People, they overestimate what they can do in a day and they underestimate what they can do in a year. So if you just try to put one foot in front of the other and figure out your plan for the year. And then keep moving forward with those. And you’ll have days of total overwhelm. But you’ve just got one foot in front of the other. And you will build a machine very quickly if you do it that way.
Mario Fachini [28:19]
Yeah. And enjoy the process. Because one day it might be good or bad. But overall, it’s like, “Look at what you did.” Most people wait for three to six or nine months to think about it. And they don’t even accomplish what they want in five years because they just hesitate. It’s like you know –
Barbara Turley [28:36]
Well, people don’t plan. Because as well, people will say,” Oh, I need a VA. I need a VA yesterday.” Like, “Well, that’s okay.” But you need to take a step back. [Unintelligible] [00:28:49].
Mario Fachini [28:49]
[Unintelligible] [00:28:49] today and we’ll get you one. You’re what?
Barbara Turley [28:54]
You need to slow down in order to speed up, sometimes. And you might have to slow down for a month or two so that you can speed up across the entire 12 months and actually hit your annual – you year long goal or your 12 month goal. Then your three and five year goals, it’s the same thing.
Mario Fachini [29:12]
Yeah. And I’m glad you’re helping people with that. Because there’s so many people I started with that need it. And I remember when I went full time in business in ’08, I got a couple dozen clients in the first six weeks. And I’m like, “Okay. Things are going well from a sales perspective.” And you know, fulfillment was well. And it was only a couple of months, I’m like, “I need more help.” And so many people were like, “Well, you know, blah, blah, blah.” And I’m just like, “Maybe I don’t need a team. Maybe I should keep it.” But then I woke up in my own common sense and it was telling me there’s no way you can maintain this because when you extrapolate it out, what if you got ten new clients a day? Well, great. Who’s fulfilling them? How do you maintain them ongoing? Someone is taking up their time doing it. If it’s all on you, there’s a point where it’s going to break.
Barbara Turley [30:08]
And you’ll break as well. And then like you said, you didn’t start your own thing to have a glorified job at the end of the day. You want to build something. So that’s what most business owners want to do, I think. So it’s important to be honest with yourself about that.
Mario Fachini [30:24]
Yeah. And I would have to agree also. Because there’s so many people that want to do it and they just don’t. And I’d say you nailed that fear –
Barbara Turley [30:35]
It’s all in here. It’s all here.
Mario Fachini [30:38]
Yeah. The mindset. So I want to ask you, who’s your biggest success story?
Barbara Turley [30:44]
As a client meaning?
Mario Fachini [30:45]
Barbara Turley [30:47]
Yes. There’s an interesting story actually. There is an e commerce business that is one of our clients has been a client for a long time. And this person had a part time VA many years ago. And reached out to me on LinkedIn. And this was back in the beginning and had listened to one of my podcasts. I have a podcast called The Virtual Success Show, if you want to have a listen to how to get success with VAs. And he felt that he wasn’t really getting the return on investment or the success that I’ve been talking about in the podcast. So as it turned out, he was living in Sydney. And so was I in Australia at the time. So I said, “Look, I’ll come and see you.” So I actually went to see him. And to cut a long story short, we got rid of that original VA. I was like, “That’s not going to work.” But also his systems, his processes were very complicated. And like what you said back to the envelope, piece of paper, I just drew out like – I just asked him some questions and I just drew out a simpler version of his process. And today, he has 17 members with us and his business is a multimillion dollar business. I actually do still consult to him quite a lot on the build of his team. So yeah, they’re in the Philippines and he’s growing. He’s probably going to be putting on, like, to three people in the next few months again. So that’s been a really beautiful one to watch because he sort of listened and did everything I told him to do and then managed and delegate effectively. So he’s very, very happy.
Mario Fachini [32:15]
I’m happy to hear that. That’s always fun. Because there’s a lot of people, I believe, that are hunkered down, whether they have a new business, middle business, or a huge business. If you don’t have it set up right, they don’t really get to enjoy it. And I love hearing those stories of how to enjoy it and just the transformation.
Barbara Turley [32:36]
Well, here’s the thing, right? I mean, I’ve built a big business. It is a big business and it’s growing. And I’ve had two children at the same time. And I’ve managed to be a part time mom and a part time business owner. So now that’s really hard to do. But in order to do – people have asked me how did I do that? There have been times of extreme overwhelm, I will say, so it’s not easy. But the way to do that and to actually be present in your children’s life and not run yourself into the ground completely is to be a master delegator. Like, if I could just pick one thing, you know, you can be a master marketer. But if you can’t delegate, build systems and teams, you’re just going to market yourself into a black hole. Because the delivery will fall down. So to be able to delegate effectively is a seriously good skill to deeply learn about and deeply master. And the second one is probably recruiting. Because people don’t spend any energy on recruiting. And then they wonder why the people that are coming into their business are not really able to cope or it’s not working, and everything’s broken. Because we don’t invest any time in learning how to be amazing at that or amazing at delegating, that’s probably why.
Mario Fachini [33:46]
Yeah. When you said people always ask you, I need someone yesterday and I need them to hit the ground running. It’s like –
Barbara Turley [33:54]
Mario Fachini [33:54]
Do you even know what you’re selling? Or you just want to – like, are you going to even have –
Barbara Turley [33:58]
If you like, I’ll give you the name of a competitor.
Mario Fachini [34:01]
Barbara Turley [34:02]
[Unintelligible] [00:34:02]. No, not really. We do help people to figure that out. But sometimes if somebody is a bit of a chaotic mess, we don’t try and make a sale. We’re just like, “Look, honestly, if you want to take our advice – ” we’ll give them some master classes and some free stuff that will actually help them to figure this thing out. And we try to encourage them to slow down for a minute, even though it might be painful, but to think about the marathon and not the sprint, and that’s really important to remember that.
Mario Fachini [34:32]
It’s a good point too. Life and attract me that’s a marathon. And you got to enjoy it. Which brings me to my last question before we thank our sponsor and go to the Imperfect Action Round, it is the Wheel of Whatever. And your whatever question is – oh, hold on. Here we go. It’s going to land on the one I want it to, this question right here. After you’ve delegated and outsourced this, what’s the best way to relax?
Barbara Turley [35:02]
What’s the best way for me to relax or anyone?
Mario Fachini [35:05]
Barbara Turley [35:07]
It depends what you’re into. So for me, I love when I’ve managed to delegate loads of things, the team are all on fire, everyone knows what they’re supposed to be doing, and is executing quite well. And I sit back and I think, “Wow. I can listen to a podcast. I can actually have a coffee.” Sometimes for me, personally, it’s like that sense of like you’ve planted the garden and all the flowers are coming up and you can just look at them and go, “Wow. I did that.” That’s so for me. I find that quite relaxing. You know, I do yoga and all the other sort of stuff that you’re supposed to be doing. I do love to go out and have a glass of wine as well. And
Mario Fachini [35:47]
Barbara Turley [35:48]
Well, yeah sometimes to – Shiraz. Do you like the Shiraz? It’s Australian Shiraz actually, I quite like. But to be able to sit back and kind of congratulate yourself and enjoy the moment that you built this before the chaos of the next level starts again and all the overwhelm comes back. Just take a moment to watch your team as they work and watch them enjoy what they do as well. That’s really key.
Barbara Turley [36:16]
I like that that’s a great high note. To continue on, enjoy the moment. We’re going to thank the sponsor. Enjoy this moment. And we’re going to come back for the Imperfect Action Round.
SPONSOR Acorns [36:29]
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Mario Fachini [37:42]
And we are back with the Imperfect Action Round. Barbara, are you ready to take imperfect action?
Barbara Turley [37:49]
I am born ready.
Mario Fachini [37:51]
Excellent. Great answer. So these are just 60 second quick answers. Rapid response. The first one is, what is the fastest path to the cash?
Barbara Turley [38:03]
Find a problem that somebody was willing to pay you money to solve today and not in the future and solve the problem for them.
Mario Fachini [38:09]
I like that you said pay you money?
Barbara Turley [38:12]
Yes. Because lots of people have problems they’d like you to solve either for free or in the future. And that’s not going to make any money. But they will have something that they’ll pay you for.
Mario Fachini [38:24]
I’ve joked with people before, I’m like, “I don’t like dealing with my own problems. Why do I want more of yours?” Number two, what is the biggest problem you see your prospects making and the fastest way they can fix it?
Barbara Turley [38:39]
Yes. So hiring a virtual assistant because it’s cost effective. I’m not going to say cheap because it’s cost effective. And then expecting to get a strategist and complaining that the person can’t strategize or run your business for you. That’s a huge problem. It’s expectations management about what – just be clear about what you’re hiring, what role you’re hiring for.
Mario Fachini [39:05]
That’s a very good point that a lot of people don’t touch on.
Barbara Turley [39:09]
Yeah. I see it all the time. “I wish they show more initiative. I thought they would know that I wanted this.” And like, “You need a strategist for that.” You pay someone 500 bucks an hour for that. Not five, you know.
Mario Fachini [39:24]
I totally can relate to that. And on the other side of the thing is, when you are doing coaching, consulting, and you say it is 500 to 1,000 an hour. And people are like, “Well, I thought it’d be 10 or 20.” It’s like, “Well, then go to McDonald’s and get them to give you a business growth strategy that’s going to increase your business six figures a year.”
Barbara Turley [39:44]
Or just remember that if you delegate effectively and you do have cost effective team members in your business that can execute processes, you can bring in a very, very expensive consultant. But you only need them for a few hours a month. It’s called a high-low strategy because you’ve got the team members to actually implement. So that’s a really good strategy of getting both. That’s cost effective as well. And you get the best consultants you can. [Unintelligible] [00:40:07] and then you roll it out.
Mario Fachini [40:07]
That’s a very good strategy. And on the other side, you could have the strategy. But if you have no implementation, now it’s costing you exponentially. Now, it’s costing you and it’s not an investment.
Barbara Turley [40:21]
Exactly. So the most cost effective way is to have a really slick strategist that knows exactly what they’re doing. Pay up for them. And then have a cost effective offshore team that can implement and maybe have a project manager in the middle if you really want to go that route. But that’s kind of the strategy you want to be running.
Mario Fachini [40:42]
That is gold right there. I think I just might clip that part out. That’s gold. There’s another really good question. What the heck is it? You got my wheels spinning. Thank you. It’s the same one I’ve asked like a couple hundred times. What is the best way to maximize customer lifetime value? Yes.
Barbara Turley [41:09]
Yes. So this one, we’ve been playing with this at The Virtual Hub, actually, quite a lot. So I’ve been thinking about this for many years. And I truly believe that focusing on customer and client success, I know it’s a new thing. It’s a buzzword. Everyone’s got client success managers now. But if you make sure that your clients are not just looked after, because a client that’s looked after is happy. A client that’s getting success will rave about you. And those are the cheapest leads you’ll ever find in the market. It’s so worthwhile putting the effort into making sure that people actually get success with what it is that you’re doing.
Mario Fachini [41:48]
That’s another great point. you should write a book on all this.
Barbara Turley [41:53]
It’s in the plan. I had to have my kids first. I’m not ready for the book yet.
Mario Fachini [42:02]
This is very good. They have a great mom. And you’re sharing some incredible insights here. So thank you for that. The last thing, speaking of books, is what would you recommend? What books have impacted your business and life?
Barbara Turley [42:18]
Yeah. Look, this is maybe the one everyone says, I don’t know. But on my first – I think it was not the first time I went to the Philippines, but I had just had my daughter. She was about 11 months old and I went to the Philippines for a week for work. And I had this nine hour flight and it was like, “Wow. I have nine hours of no children.” So I read a book the whole way to the Philippines. And it was Verne Harnish’s Scaling Up. The most pivotal book. I completely rebuilt the business after reading that book. And I’ve gone on to do the live Scaling Up Program and I’m currently – not rebuilding. But I’m just taking this to another level. That’s book ever. It’s a real business book, but it did change everything for me from a business perspective.
Mario Fachini [43:06]
Excellent. I’m really happy to hear that. Verne is awesome. Well, I have gotten a lot out of this. And I want to learn more. I know expert Authority World does, where would you like us to go to learn more?
Barbara Turley [43:21]
Sure. So we’ve got some special stuff free for you guys listening and watching. So if you go to TheVirtualHub.com/ExpertAuthority, we have a couple of things over there. You can download, something we spoke about earlier, which is The Five Reasons People Fail With VAs And How To Fix It. There’s a little downloadable over there. And there’s also a scalable success formula e-course, which is based on some of the things I’ve been talking about. And you can also, if you feel ready to talk to us about getting a virtual assistant in your business, you can book a call to have a chat with us and see if we’re a fit over there.
Mario Fachini [43:57]
Excellent. Well, thank you again so much, Barbara.
Barbara Turley [44:00]
You’re very welcome. Thank you for having me.
Mario Fachini [44:03]
All right. Expert Authority World, we have another great episode today. I’ll see you tomorrow. Have a great day and God bless.
SPONSOR Business Book Checklist [44:11]
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Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EAInterviews.com for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I’ll see you tomorrow.
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