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Vincent Rush is a career entrepreneur, business coach, trainer and authority on topics of leadership, culture and self-development. Vincent has spoken to thousands across the United States while training and mentoring several hundred business leaders over nearly 3 decades as well as having appeared on ABC World News Tonight for being recognized as part of the “Made in America” series. In addition to multiple entrepreneurial ventures, Vincent also works with transportation and servicing companies, implementing the Geotab product line that provides Fleet Managers an easier way to manage their assets and free up their time, with a unique “shared risk” approach to program management. Feel free to contact Vincent Rush for a free consultation before you commit to a long term program that you are ultimately accountable for.

What Expert Authority World™ is saying about the show:

  • Loved the Craig Handley Episode
    by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    by TimLawson21 from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    by colas_18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    by Fatherof10yrold from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

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Resources Mentioned

Business Book Checklist

Books Mentioned

The Outliers | Malcolm Gladwell

Think and Grow Rich | Napoleon Hill

Hacking Leadership | Mike Myatt

John Maxwell books

21 Irrefutable Ways | John Maxwell

His Needs, Her Needs Building an Affair Proof Marriage | Willard F. Jr. Harley

The Five Love Languages | Gary Chapman

Emotional Intelligence 2.0 | Travis Bradberry

The Hero Effect | Kevin Brown

People Mentioned

Tony

Steve Jobs

Jim Carrey

J.Lo

Jamie Foxx

Oprah Winfrey

Larry King 

Mike Tyson

Don King

Jim Gray

3 Expert Authority Insights™ To Apply Now

  • God is going to get accomplished what he wants to get accomplished in this world through men and women of faith.
  • Being smarter to learn how to listen to or what to listen to, or who to listen to.
  • Invest emotional equity into people that dividend is in relational currency.
  • When our spirit moves us that gives us an opportunity and having experience, the one that grows the most from it is us.
  • Everybody deserves our love. Not everybody deserves our time.
  • IQ is not something you can adjust. You either have it or you don’t.But emotional intelligence, EQ, you can develop it.

Sponsors

• Acorns: To learn how Acorns simple & easy investment account will help you create a compound interest snowball, visit: EAInterviews.com/Acorns !

Wheel of Whatever™

[28:30] How many years do you think it would take to turn the US and, essentially, the world around?

What You’ll Learn In This Episode

**Click the time stamp to jump directly to that point in the episode.**

[6:56] What Steve Jobs did

  • He had the ability to follow his functions without getting caught in analysis paralysis
  • When he got a function to do something, he immediately acted upon
  • Our world was changed because of the ones who succeeded

[14:05] Following the function

  • When our spirit moves us that gives us an opportunity and having experience, the one that grows the most from it is us
  • God gives us opportunities to serve people and give to people
  • He can actually pour more of his goodness in there as he directs us along the path of the journey of what he wants us off than we become

[14:05] The Hero Effect

  • H – help people with no contractual obligation
  • E – they create exceptional experiences for every individual that they serve and give to in the here and now
  • R – respect the responsibility
  • O – optimism

[18:31] Why people lost focus

  • Breeding ground for egos
  • Everything that goes bad is because of pride
  • Getting a little full on oneself

[18:31] ADD personalities

  • Sanguine
  • Melancholy
  • Phlegmatic
  • Choleric

[22:39] Everybody deserves our love. Not everybody deserves our time

  • You can love people without giving them a lot of time
  • Askholes – people asking for advice but never takes the advice
  • People seek validation
  • They want to know that they matter and that they’re important

[22:39] Why US is the greatest country on earth

  • We have unlimited opportunity to be whatever we want to be in this world
  • It’s a free pathway
  • We have the ability to compete
  • We have the ability to overcome ourselves to leave our past behind and shed our baggage
  • We have unlimited opportunity

[28:30] Wheel of Whatever

  • How many years do you think it would take to turn the US and, essentially, the world around?
  • We need to get a lot of just basic goodness in the people back
  • If we brought God into the current, I think that would be a good start. But here’s our thing, nothing surprises God. He already knows how this whole thing is supposed to work.

[39:19] Time out to thank sponsor, Acorns

[40:32] Imperfect Action Round

  • The fastest path to the cash is pursue excellence
  • The biggest problem prospects are making is listening to influences
  • The best way to maximize customer lifetime value is Reach out to your customers, see how they’re doing

[47:02] IQ is not something you can adjust. You either have it or you don’t .But emotional intelligence, EQ, you can develop it

[50:40] What Vincent would ask his eight year old self

  • When did you forget you can fly?
  • When did you forget you were created as a super hero?
  • Clark Kent’s greatest kryptonite was he chose to be Clark Kent more than he chose to be Superman. Our kryptonite is our insecurities.

[55:00] Thanks to our sponsor, Business Book Checklist

[55:14] Let’s take a moment to thank our sponsor, Acorns

[55:50] www.EAInterviews.com

Episode Transcript

Read Full Transcript

Intro [0:00]

EA Interviews Episode 181. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview. 

Mario Fachini [0:13]

All right. Expert Authority World, I hope you enjoyed part one as much as I did. And if you didn’t know there’s a part one, there is. I advise listening to that first. But let’s jump right into it. Here’s Part Two with Vincent Rush. 

Vincent Rush [0:26]

We never wanted kids. And now, we’ve got two wonderful kids that are very empathetic individuals, very caring, and compassionate kids, never given us an ounce of trouble, never even have been so much as even had a speeding ticket. I mean, they’re just incredibly good kids. And they’re going to go out and make impacts on the world on their own. Because, you know, we were talking a little bit earlier about the state of our race relations in our country as they exist today. You know, I think the foundation is really what we need to focus on that foundation begins at home. You know, I’ve said this before, I don’t believe we have a problem with racism in our country. I believe we have a spiritual problem. And when we take care of the foundation, because racism is hateful, racism is a spirit of hate, it’s a spirit of evil. It comes from an evil place. And so we can make a difference in the mothers and fathers, and we can bring families together, and make a positive impact, and we can get mom and dad stay together, that little child doesn’t grow up dragging baggage through his life with him that this was all his fault somehow. Because even though we try to tell the kids that, they still drag that 50 pound weight with them all through life. “I think if I’d been a better kid, this wouldn’t happen,” because that’s the spiritual bully that starts poking them with fiery little dark into the subconscious. But when we can actually teach kids to love themselves and be proud of who they are and feel good about themselves, guess what they do in turn? They feel good about other people. They treat other people kindly. And that’s the way we end up solving a lot of our world’s problems, it’s one person at a time in the impact that we make. So, Mario what you were saying about what you do, hundreds of hundreds of shows now. The way I look at it is that you’re being prepped and you’re in training. And you’re going – every step you take, every video you do, every book that you write, every little speech that you give and talk to a group, it puts you one notch closer to what God’s ultimately got called for your life for what you’re actually called and designed to do. And ten years from now, when you’re standing on stage in front of 15,000 people who’ve all paid a couple hundred dollars to come hear you talk, you’ll think, “Okay. That’s why I had to go through all those struggles. That’s why I had to go through those people laughing at me. That’s why I had to go through the negativity. That’s why, because it made me stronger and made me tougher to build character on the inside of me.” So you’re on the right track. You’re very much on the right track through the books that you’ve written, the places that you’ve talked. I know you were probably kind of nervous about it when you began, am I right? 

Mario Fachini [3:19]

Very much so. And every step of the way. But I always think back to even in high school, the people that I just talked to that I helped just one on one, maybe at the locker, and then that gave me the energy to, you know, talk to a bigger group. And then it was a small room then it was a larger room then it was this. And I was freaking out of my mind even before I started the show. And the truth is, I had done 3000 plus videos, live streams, Facebook, whatever. And people kept saying, “Sorry, I couldn’t make your event. Sorry, I couldn’t make your thing. I love your show.” And I’m like, “I don’t have a show. I don’t have an event.” I was always promoting everyone else’s until I had my own. And I was like, “Oh my gosh, I’ve been doing this for eight years. I just never claimed it, if you will.” And God gave me the vision for this August of 2018 right after dad passed. And I was thinking, “What am I going to do with the rest of my life?” Because I plan on living over 100 also. And I was like, I got act one, we’re going to count. This is act one. Act two is starting. And you know, act three. And I go, “What am I going to do?” So it wasn’t the second half of my life, but act two was starting and I go – there was someone at church on EAInterviews. com/About. I have the video of the church. You can actually see me in the first row but he was talking about are you honoring God in your work. And I was like, mostly, kind of, no, not really. And if you get honest with yourself, it’s amazing. And I was just thinking, I just felt so depressed, so sad, so whatever you want to call it. I lost dad. And I’m like, “What am I going to do?” And I thought about it and I go, I’ve always loved helping people even in school, speaking, video, design, everything. And I started thinking about all the pieces and I go, “Oh, my gosh. I need to start the show.” And I called my first guest back and it was interesting because the first guest I ever had on the show, I made a list. And like I said, you were in the original list. And I was like, if this ever happens, wow. You know, I’m just dream building and I put a list together of 405 people. So that way I didn’t need to think about booking people every week. I just made a list. I go, “This will get me through the front year.” And then Tony, who was Episode 1, was someone who had me on their radio show. And I sent out an email that was like, if you want to call in and ask questions, blah, blah, blah. Again, he thought I was bringing guests on my show. I go, “I apologize. I must have written it the wrong way. When I have a show, you’ll be the first.” And it was about nine months later, September 11th of 2018, I called him because I wanted to anchor the day in something positive for us here in the US. And I called him and he’s like, “Hey, how’s it going?” I go, “Guess what?” He goes, “You’re kidding me.” And I’m like, “I’d love to have you on.” And we filmed, like, two days later. And as they say, the rest is history. But you know, I tell people all the time, let go and let God. Because yeah, I had no clue what I was doing. I had never done a show before. So what? 

Vincent Rush [6:56]

Well, you know, you’re saying a good point. I just had this conversation with somebody the other day about following our spirits, the spirits functions within our souls. And the guy asked me, “Well, how’s that work?” I said, “Well, I heard the term let go and let God many years ago.” I turned it over.” I don’t even know what that meant. Because I wasn’t even… You know, when I started coming around with these people, I had no clue what it meant. But what I’ve come to learn – and I’ll tell you a simple little story to illustrate. My son is an IT kid and he loves video production and design. That’s what he studied in college. But he was always a Steve Jobs fan. And, of course, we all know what Steve Jobs has contributed to society. The other part that we seem to know now that all these videos and books and biographies have come out is that he was really a pretty crappy human being. It’s like he never treated people nice. He stabbed people in the back. He took advantage of everybody he could take advantage of. Nobody really ever has a whole lot of good to say about Steve Jobs other than he was great in giving a speech. But I wanted my son to read Steve Jobs book. And I said, “When you read it, I want you to tell you what his greatest gift and talent was. And come back to me when you read the biography.” So it comes back about a month or so later. He goes, “Okay. I think I know.” It was a trick question. He was never going to get it. So he said, “Well, he was great with infrastructure.” “Nope.” “He had good vision.” “Nope. All leaders or great leaders have vision.” “He was good at – ” so finally he gets [unintelligible] [00:08:35] what was it. I said, he had the ability to follow his functions without getting caught in analysis paralysis. When he got a function to do something, he immediately acted upon. That we don’t know how many ones he failed at. Our world was changed because of the ones who succeeded. And Mario, here’s my way of thinking, is that you and I both we’re both people of faith. Is that, God is going to get accomplished what he wants to get accomplished in this world through men and women of faith. He doesn’t say specifically anywhere in His Word that it’s only for Born Again Christians who are putting money into tight play. It’s men and women of faith. So there’s so many wonderful, wonderful people that God would have rather gave that function to that he probably did but it just was too big. It’s too scary. I could never do that. Fear, right? Fear of the bully – the spiritual life. Now, you’re not capable or anything like that. There’s plenty of great IT people that are Born Again Christians that serve their church and God would have loved to channeled all that through. But unfortunately many of them, like I used to be, they’re pew potatoes or part of the frozen chosen. [Unintelligible] [00:09:58]

Mario Fachini [9:57]

Pew potatoes. 

Vincent Rush [10:01]

Pew potatoes are the frozen chosen. They just won’t take action. So he goes, “Okay. I’m going to make this happen.” Now, we live because of this little thing called a smartphone. Do you realize the gospel can hit all four corners of the earth in a moment’s notice, that you can look up the scripture in any language in a moment’s notice. And you know how important that is and the whole big picture of things the way the word – everybody the word or the gospel is heard by every person in the world. And it helps us connect with people. Now, granted it also opens gateways to a lot of bad depending on the person that uses it. It’s where your heart is. You can look at a lot of stuff you shouldn’t look at. That’s my big thing with my kids and I’m always kind of want to make sure they’re looking for wrong stuff. So dad has a watchful eye. I remember if one of the movies I saw was Steve Jobs. At the end of the movie, he’s having an argument with his daughter and they’re in a parking garage. And Steve Jobs is supposed to be getting on stage to give a talk. But him and his daughter getting into this fight, this argument. And he goes out and he talks with her. Basically, she’s telling him what a crappy dad he is. He said, “Well, I gave you guys all the money. I’ve given you so much.” “You know, dad, I just wanted you to be present. I didn’t want your presents. I wanted you to be present.” That was basically just the conversation. And Mario, you’ve probably seen the movie where he says – he just looks at her. He’s not even paying attention to her. He’s, like, looking at a thing called a Walkman that was on her belt. He goes, “I’m going to put 1,000 songs in your pocket.” She goes, “What?” He says, “Why are we carrying around old technology like that?” And that was the inspiration for the smartphone. I don’t know if that’s exactly it. It’s just a great part of the movie. 

Mario Fachini [12:02]

But still at what cost? I mean, she’s baring her soul and saying I just want you present and he’s still zoning out at that point. 

Vincent Rush [12:11]

We know .We know. Absolutely. I’m on the same page with you. Lousy father, lousy human being. But because he acted upon his [unintelligible] [00:12:20] 

Mario Fachini [12:21]

But thanks from saving us from cassettes, like – 

Vincent Rush [12:25]

Yeah. Well, you’re young buck, man. You’re a kid, man. I grew up through eight track tapes. 

Mario Fachini [12:31]

I’m familiar with those. I remember some of my first boat rides, they had eight tracks in them. And I even got cassettes. You want to know something crazy? 

Vincent Rush [12:42]

Yeah. What? 

Mario Fachini [12:43]

I used to ask for cassettes for gifts. Because I would watch shows and make commentary on them. 

Vincent Rush [12:51]

Really? 

Mario Fachini [12:53]

And I think I still have some around. I’m considering releasing some special episodes or something. But have you ever heard of In Living Color? 

Vincent Rush [13:01]

Oh, yeah. Yeah. 

Mario Fachini [13:04]

I had a microphone thing and would comment on that and other shows and just be like, blah, blah, blah. 

Vincent Rush [13:15]

So a lot of famous people came out of that show. Jim Carrey, that was his first show. He was mainframe. He’s Fire Marshal Bill. 

Mario Fachini [13:22]

Yeah. J.Lo was one of the dancers. And Jamie Foxx, he had his own show in the early. It’s interesting. So when I look at successful people like yourself, it’s like, it doesn’t matter where you start. So many of them – it’s just you can start off here and, you know, the overnight success of let’s take celebrities and movie stars, you know, “Oh, my gosh. Look at their breakout career.” “Yeah. Well, go to IMDb and look at the 18 other movies over 16 years they were in before you recognize them.” 

Vincent Rush [13:55]

Yeah. Most overnight success stories are ten years in the making. 

Mario Fachini [14:01]

That’s it? Well, I missed that train. 

Vincent Rush [14:05]

Yeah. Now Malcolm Gladwell’s The Outliers, 10,000 hours, if you’ve ever read that book. Most greatness is achieved with 10,000 dedicated focused hours on that craft. So with what you’re doing now, Mario, I promise you, you’re so much on the right track. That one day you’re going to find yourself standing on a big stage where people have paid incredible amounts to come hear you talk and share. And you know, what’s really interesting is going back to why I start telling that story about following the functions is, when our spirit moves us so into somebody or calling somebody or that gives us an opportunity and having experience, the one that grows the most from it is us. Because I find it, like, a five gallon bucket of water, Mario, if you fill it up to the top, and you take a big thirsty sponge, and you stick it down in the bucket, and you squeeze, and you soak up as much water as you can, eventually, that’s holding more water. You’ve got to pull that sucker out. You got to wring that sponge out dry, so you can soak up more. And I believe that God gives us opportunities to serve people and give to people. Because when we wring out our personal sponge, it creates capacity. So he can actually pour more of his goodness in there as he directs us along the path of the journey of what he wants us off than we become. And as long as we’re living in pursuit, and moving forward trying to do our best to reach out and help other people, to make a difference to people, to create extraordinary experiences in the interactions that we have with each individual that God puts in our pathway, I believe – and here’s the other thing, too, that Kevin Brown says The Hero Effect, heroes help – hero being an acronym- heroes help people – the H, help people with no contractual obligations. They help people unconditionally. He says the E is, they create exceptional experiences for every individual that they serve and give to in the here and now. Because as I said, if we don’t master the here and now, God never trusts us with the next. And the R is – oh, holy moly. I just forgot what they are. I just totally forgot what the R was. So I know O is for optimism. So anyway – 

Mario Fachini [16:34]

It’ll come back to you. You got a good brain. 

Vincent Rush [16:37]

Yeah. Later on it will come back. What was the R? That’s totally – whatever. Respect the responsibility. Everything good and bad in our life that happens is our responsibility. You know, if we find ourselves in bad situations, we meet bad deals, or we screwed up relationships, it’s our responsibility. You know, heroes accept responsibility for their circumstances in life. They don’t blame external circumstances, social economic upbringings, because every excuse that you have for not being where you want to be in life, there’s an example somebody has who overcame exactly the same experience of not only, even worse. 

Mario Fachini [17:17]

Let me ask you this, so always have a servant’s heart. Heroes always are looking to help people without contractual obligation. How have you found as you’ve progressed on – and, you know, one of my favorite times was starting off a business or another business or a division or whatever. Like, when I started the show, it’s like that brand new phase where it’s like, “Hey, nothing can go wrong because nothing’s established.” That startup, it’s fun. But how have you found to move past that where you want to serve everyone, but you’re also aware of your own time, and you’re not doing stuff you shouldn’t be doing, or wasting your time doing but still might be of service. Does that make? I’m trying to articulate best I can. But basically, how do you still say, in service as you grow, but you’re not wasting your own time? But you’re not just like, “Oh, I’m too big for this,” basically. 

Vincent Rush [18:19]

Yeah. Yeah. That’s really good. Because there was a point in time where I was like that where I was kind of getting high on my own supply, so to speak. 

Mario Fachini [18:29]

Scarface. Nice. 

Vincent Rush [18:31]

Yeah, Scarface. Right. But I was really – because you know the nature of our business is a breeding ground for egos. And of course, as we know, from a spiritual standpoint, prime ego or the beginning of a downfall that a team, organization, individual, everything that goes bad is because of pride. That’s the root cause of it and where it starts. But I went through a phase like that where everybody was giving me a lot of accolades and praise because of the nature of our business. And I was getting a little full on myself. And that’s where I really kind of lost focus my true north, so to speak. You know, my compass started spinning around like crazy rather than having one laser focus. Now, the other thing, Mario, that you may or may not know about me is, I’m not clinically diagnosed. But I know I have a little bit of ADD. Because in the personality books, you have the sanguine, melancholy, the phlegmatic, and the choleric. Choleric, if you look at animals, choleric are like German Shepherds. They are focused on one job and one job only to protect the family. They don’t make a lot of jokes there. They’re very taskmastered. They’re very matter of fact. Engineers make great or great cholerics. Me on the other hand, I’m kind of a sanguine personality, which means that I get easily distracted. So sanguines are kind of cats of humans. Because we can be distracted by a shiny ball. All of a sudden, we’re over here, you know, we’re looking to some totally different. What I become as I’ve developed self- awareness over the years. And I’ve learned to forgive myself and not compare myself to other individuals who I admire the powerful cholerics in them. You know, God’s got me where he wants me. He’s directing my pathway. He wants to direct it. And so I’ve learned to relax with it and let go. Maybe that comes with age a little bit for emotional maturity. You know, I said the other day I was talking somewhere – I said I’m in late 50s now. You know when I was in my 20s, our perspective changes. When I was in my 20s [unintelligible] [00:20:51] impressing the ladies, you know, about the car I drove, about how big my muscles were, I bought my shirt size too small. That was the way I was in my 20s. In my 30s, it’s about impressing all the guys I went to school with how successful I was become. That’s because you want to be a big shot. So 20s is about impressing the ladies, 30s is about impressing your high school friends and the people you grew up with. In your 40s you get a little bit more subtle. It’s about impressing your family about what a great provider you are. You know, impressing your kids with the vacations you can take them on, being a provider. That’s what your focus becomes. Now, my 50s, it’s about impressing my proctologist. You know, if he gives me a good exam, gives me a thumbs up. I’m good, man. That’s all I care about now is just being in good health. So your perspective changes. 

Mario Fachini [21:52]

That’s hilarious. But I appreciate the perspective on it. And I think you had a little segue into that joke a little bit. 

Vincent Rush [22:01]

ADD, I totally forgot. Okay. I say there was, I got distracted by the shiny ball. 

Mario Fachini [22:08]

But it’s great to know the – 

Vincent Rush [22:10]

[Unintelligible] [00:22:10]. 

Mario Fachini [22:13]

It’s great to know the perspective on that because if you don’t know what you’re really going for or the reason, what’s the point of doing it? Or if you’re going for the wrong thing and you’re unaware – think it was Jeff that said, it’s not what you don’t know that’ll hurt you. But what you – it’s not what you don’t know that will hurt you but what you believe to be true and is false. 

Vincent Rush [22:39]

Yeah. Yeah. That’s absolutely right. And once again, that’s learned -you know, being smarter to learn how to listen to or what to listen to, or who to listen to. That was like your question earlier about staying focused on one thing at a time. I am not the type of individual where I can stay laser locked forever. But because I do have a self-awareness, I make up as much as I can when I’m in that season being really locked in. Versus when I’m distracted by something. I realized, fortunately – hopefully, I’ve created enough of a mess that needs my attention. So it kind of forces me to stay focused. It’s like my wife and I were having kids and our teams were starting to form up. You know, I knew I had nine months to put another team of people that needed my wife’s attention, because when that baby came, that was going to consume her world. I had created an environment for her to be actively engaged in our business, because there were ladies who needed her. And she felt a sense of responsibility to that. So during those times that I’m not as focused, I’m still very focused on serving people. Because I realized that the moment I take my eyes off of giving to the individuals or spending time with the ones that need my time, at that point time, my-self esteem starts to atrophy because I’m creating capacity every day like footprints. So God can pour a little bit more of himself in there. My take is because we’re in a people business, when it comes to that, everybody deserves our love. Not everybody deserves our time. And so you can love people without giving them a lot of time. Mario, you know that. There was a term that we came up years ago called – and I’m going to say it very carefully so I’m not misquoting. The term we came up was called Ask, A-S-K, askholes. These were the people that constantly kept coming to us every three to four months wanting our advice, wanting our counsel, wanting our game plan. And if you look back, they never taken any advice in the previous game plans on previous counsel and stuff. They just wanted to actually spend time around you. So one of the things I’ve done, too, is when I do have that free time and I’m driving back from somewhere, maybe I’m coming back from Michigan, and all of a sudden I get the option to give Bobby a call. Well, I’ll just pick up the phone. And most times it goes straight to voicemail. But it gives me a chance to, “Hey, Bobby. This is Vince. Just thinking about you, buddy. Hope you’re doing well.” Because Oprah Winfrey, in her career interviewed over 37,000 people. And when she was done, she retired from her show, Larry King interviewed her. Larry King is hunched over at the TV it’s Oprah. He goes. “37,000 people? Did they all share anything in common?” And Oprah says, “Absolutely. At the end of every interview, when they took their microphones off, they all ask the same question. How’d I do?” Because they sought validation. People seek validation. They want to know you listen to them. They want to know that you care about them. They want to know that they matter and that they’re important. If we go back to what we were talking about earlier about the state of our world today and the way it is, we live in the greatest country on earth. I’ve been all over the world. I know this is the greatest country on earth. And we have unlimited opportunity to be whatever we want to be in this world. We may have to work harder to overcome certain circumstances, but it’s a free pathway, at least, currently in the state of our affairs. Hopefully, it stays that way. We have the ability to compete. We have the ability to overcome ourselves to leave our past behind and shed our baggage. We don’t have to drag the very worst of our lives into all the relationships that we encounter throughout the rest of our lives. We have unlimited opportunity So it’s a great country. It’s a great opportunity. You are what you want to make them. So when we encounter people, when we see people, if we can get people to feel better about themselves, and each of us can be ambassadors for what God’s called us to do, he’ll take care of all the rest, Mario. He’ll move all the other chess pieces on the board for you. If you know a little bit more about my story, every person, every leader in my organization that became great, I haven’t had to do much work for. But their rewards are cheerful because God searches for a cheerful giver. That’s what he looks for. And he’s not just talking about tying the holy time, you have to be the cheerful giver. Tie your to your time, tie to your love, tie to your service to other individuals. I know you do things for people because you’re a giver. I know you do things for people but nobody ever knows, nobody ever sees it. Those stuff, and why has God blessed the way he has? Because you’re one of these people. Like I said earlier, you’re not a pew potato. You’re frontline warfare out there making a difference. And so that’s just my simple minded philosophy on life. And you know that’s why I’m happy at 57 and I’m not growing a ponytail, get a Mazda Miata, and looking for some girl that’s 30 years old to replace my wife because I feel good about who I am already. 

Mario Fachini [28:30]

Well, that’s not a simple minded take on it. It might be a simple explanation, but that was very deep and very much needed. I know Expert Authority World is resonating. And it’s a great way for me to go into and ask you the next question before we go to the second half. And I call this the Wheel of Whatever. It always stops where I need it to and it’s always landing on the right – 

Vincent Rush [29:02]

I wondered what that was because I saw that on one of your other videos, but I couldn’t get a sound. Like, “What the heck is this?” 

Mario Fachini [29:10]

If you want the truth, it’s a hamster wheel that I painted. There’s actually two episodes that I was painting it on. 

Vincent Rush [29:16]

I figured – 

Mario Fachini [29:19]

No. Go ahead. You figured? – 

Vincent Rush [29:21]

I figured as much because I also saw one of your early videos where you explained where your microphone swag comes from. 

Mario Fachini [29:31]

Oh, well, this one’s a real one now. But yeah, start where you are. You know, it’s why I named the second half the Imperfect Action Round. I don’t let my clients off the hook either. They’re like, “Well, blah, blah, blah.” I’m like, you started off about 100 times better than I did. And you’re asking me for the advice on this. Trust me you’re going to be fine. Don’t worry about the details. But I created this as a fun little whatever. And sometimes I interject some lightheartedness, if it needs it. And sometimes if someone’s very light hearted the whole time, I might inject – you know, there’s been many episodes I was like, “So moon landing, true or false.” And it’s just like, “Whatever.” Most of them I make up on the fly. I do have about a dozen written out. But I came up with a custom one for you. And like I said, it always ends up where it needs to. I need to stand for it. It’s a work in progress. But with talking about the world, the state of affairs, where everyone’s at, people’s hearts, and how God is getting taken out of everything, unfortunately. If we were to put God back in the schools and people were to go back to 50 or 100 years ago – no – even longer than that. Like, when the country was founded, if we went back to a society that trusted God that stopped the hate, stopped all this other stuff, how many years do you think it would take to turn the US and, essentially, the world around? 

Vincent Rush [31:11]

Well, that’s such a deep question, man. That is so good, man. You put some thought into that. First of all, let me say, – you bet, man. Let’s pretend that we go back to that 100 years. But let’s go back to 100 years, let’s put the disclaimer on there. Let’s go back to that hundred years without all the bad that we had in hundred years. Because we’re also quantifying this by staying where God focused. And because now it’s at the forefront of the movements that we’re going through right now. We’re going back and we’re really, really talking about slavery and all this type of things, which was bad. I mean, I didn’t have a relative that were slaves. And I’m pretty much white trash background my whole life. That’s where I came up from. I grew up. When I did something dumb, my dad would look at his friends and he said, “The white trash never falls far from the dumpster.” And they will all just shake their head. But going back to our hair, we were all poor and broken. Nobody had anything. So let’s go back 100 years and eliminate that part. I think you’re still looking at a shift that would take a few years. In God’s time – first of all, we’re acknowledging that, number one, you believe in God. So if you believe in God, you automatically believe in God’s word. Because one doesn’t exist without you. Okay. So, I believe in God but I also understand some people don’t. But we’re talking strictly believer to believer. So heart to heart here. So in God’s word, he says, in God’s time a day is as a year, a year is as a day. Or 1,000 years as the day, and day is a thousand years. So his time frame, it’s hard to say. But it would definitely make things better because you look at the abortions that take place now since God’s been [unintelligible] [00:33:10]. You look at the split families. Mario, one of the things I face now and I think one of the reasons I’m much softer than I used to be with people, is because I realized that most of the young men that come into my business or I’m introduced to, says, 67 percent chance that they grew up in a split family home. I was blessed and you were blessed to grow up where mom and dad were home and dad taught us values and taught us principles and, basically, taught us how to treat people and taught us what respect means. Like I said, we need to get a lot of just basic goodness in the people back. And like I said, I believe God is the foundation of that. You know, the shift that the whole thing where men stay with their wives. And granted there are certain circumstances that are, you know, if that husband is abusing the woman and be – okay. Totally different story. We’re just talking. But that happened too back then, and women didn’t talk about out of fear. But I think if we brought God into the current, I think that would be a good start. But who knows we may be so far gone now. But here’s our thing, nothing surprises God. He already knows how this whole thing is supposed to work. You know, he already knows the story. He already knows the ending of the book. And this is all part of you know – so that’s why I said, we’re not living with COVID PTSD right now. We’re not all hunkered down on refusing to go to stores and wearing hazmat suits. And we’re healthy. We’ve got good immune systems up here and good immune systems in here. So God’s in control. He already knows the day that I’m supposed to go be with him. So sorry. It’s probably not totally the answer you were looking for. But that’s just my take on it. Because like I said, you were deeper than my thought process with that question. 

Mario Fachini [35:29]

Well, I did appreciate the answer. And I do like it because it is God’s timing. And I just thought it would be fun to think about, you know, turning everything around for the better and in everyone’s best interest. Because I found – and maybe this is me projecting. I always want everything now. I love my ambition. But sometimes it’s like that whole patient side, it’s chill out a little bit. And that’s what I’ve been practicing more and more and more. But at the same time, you have to realize things aren’t going to happen in seven days, or 14, or 20. I mean, maybe wrapping a gift, maybe getting the mail or something. But when you’re talking about helping a person change their thought process or let alone a city, country or society, you know, let alone the world, it might take a couple of months. 

Vincent Rush [36:30]

You can’t you can’t turn an aircraft carrier around on a dime. It takes miles to turn an aircraft carrier 180 degrees. So imagine how long it takes to turn an entire nation and culture that’s been programmed. When I would travel overseas, people would ask, “Why do certain nationalities or certain religions hate America so much?” I say, “It’s not because they were born that way. It’s because they’ve been programmed that way.” And if you’re a little child, the only thing you’ve ever had written on your hard drive is that’s evil, that’s bad. Then that becomes your reality. That becomes your truth. I just had a conversation with one of my guys recently, we’re talking about the issue with racism and I told you how I feel about that. I believe it’s a spiritual problem. But I think some of the worst racism that we can preach with that, we can project is those parents that teach their kids. “Hey, welcome to the world. Now, let me just tell you, it’s all stacked against you because of the color of your skin.” So sorry, it’s just saying you won’t be able to make it because of the way we are. He grows up being better. And thinking that, you know, “Well, the whole world is stacked against me.” So that kid grows up rebellious in some cases and angry, suspicious of everybody that tries to reach out a hand. On the other hand, other parents raise their kids so you can be whatever you want to be. The world is unlimited, go get it. And you know, I work with a lot of those, those guys that are high achievers. 

Mario Fachini [38:06]

See, that’s the cool thing. The mind is everyone has the same brain and you can program it to do whatever you want even if you did grow up that way. I love talking to people that have turned it around. And, you know, I didn’t grow up that way. But like I said, I got picked on and bullied until ninth grade. I mean, I could have just not been like, “Hey, how can I improve myself?” But just been like, “Oh, this is where I’m at. I’m kind of not the best but I’m not the worst. I’m just kind of here.” I mean, I think that’s a personal hell, it’s when you’re stuck in mediocrity. You know, kind of in the middle of different things. 

Vincent Rush [38:47]

Oh, yeah. You know, I said earlier, apathy is mediocrity’s weapon of choice. So what’s the definition of apathy? Just this is why things are. Just fine out comfortable. 

Mario Fachini [38:58]

You know, reminds me of this joke. It’s like, “What’s the difference between apathy and ignorance?” And it’s like, “I don’t know and I don’t care.” 

Vincent Rush [39:09]

That’s a good one. Yeah. Absolutely. 

Vincent Rush [39:12]

Well, I’m thoroughly enjoying this we’re going to thank our sponsor and come back for the second half with the Imperfect Action Round. 

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Mario Fachini [40:32]

And we’re back with the Imperfect Action Round. Vince, are you ready to take imperfect action? 

Vincent Rush [40:38]

All right. Let’s do it. I got one question to ask you before you do though. 

Mario Fachini [40:43]

What’s that? 

Vincent Rush [40:43]

Okay. Well, you know, I apologize if I offend you by talking about not wearing a mask and all that because, you know, I see that, you know, you’ve got your mask on. And, you know, so hey – 

Mario Fachini [40:54]

Where’s that even from? I know which one you’re talking about. But holy smokes. 

Vincent Rush [41:04]

Just go on. Go on. 

Mario Fachini [41:07]

That is hilarious. And I wanted to touch on the whole – you know, we’re on the second half. But the truth is, it’s closer to 90 to 95 percent. And here’s one thing I love about business and life, you can do what you want or it doesn’t matter what age you are, because I’ve done hundreds of these and none is actually 50 percent. And I just – I let it roll. And this is the imperfect action round, 60 second rapid fire answers. The first one is, what is the fastest path to the cash? 

Vincent Rush [41:38]

That’s the path to the cash, pursue excellence. Let the cash follow year and chase you down. 

Mario Fachini [41:45]

Excellent. Number two, what is the biggest problem you see your prospects making and the fastest way for them to fix it? 

Vincent Rush [41:55]

Listening to influences, like taking swimming lessons from drowning people. Listening to people. I have no concern – if the people you’re listening to are not going to pay your bills, if you lose your job, and you’re unable to perform, if you get injured at work, and they won’t come in and take care of your wife and pay for the car payments… then appreciate their advice but don’t listen to them. Find somebody in life – somebody who’s in life where you want to be and learn to actually develop a mentor protege relationship. Good mentors will not make you do anything. They will not tell you what you have to do. But they’ll give you perspective. If you can walk through the minefield after somebody rather than being the first guy through it, you have a much better chance of surviving this game of life. 

Mario Fachini [42:46]

Excellent. Love that. Number three, what is the best way to maximize customer lifetime value? 

Vincent Rush [42:55]

This is one we’ve been focused on ever since this whole quarantine lockdown. So when I, basically, talk to my teams and we made a call to play. We said, “Look, there’s going to be those of you that come out of this with the quarantine shin where you come out with COVID PTSD. What do you do with this opportunity? Reach out to your customers, see how they’re doing. People don’t want to be sold but they want to be served. Check with people. Check in on them out of sincerity. Nothing unites a country, a team, an organization, a family like a common enemy. And this COVID was the common enemy. So it’s not unusual to reach out to them and check on their wellbeing. Check on lost customers, customers that used to do business with you, but don’t do business with you now. Just, “Hey, I’m just thinking about you. I just wonder how you and your family are holding up on this. You guys need anything?” And then the last one check on those customers that never became actual customers. In other words, the lost opportunities. Mike Tyson got out of prison 1995. Resigned with promoter Don King. Jim Gray interviewed him. Don King had stole millions from him before he went to prison. And Jim Gray said, Mike, “Why did you resign with Don King?” Mike Tyson said, “When I was in prison they had nothing, nothing to offer anybody. The only person that came to see me was Don King.” When you invest emotional equity into people that dividend is in relational currency. And that’s customers, that’s family, that individuals, people appreciate being appreciated. 

Vincent Rush [44:40]

And you’re saying I was going deep. 

Vincent Rush [44:44]

Now, I can give a good one every now and then. 

Mario Fachini [44:49]

That’s phenomenal. You mentioned a few already, but I want to ask you what books have made the biggest impact on your life. 

Vincent Rush [44:58]

Well, that’s easy. You and I share a common theme in some of these books. Think and Grow Rich by Napoleon Hill, one of the first books my mentor ever gave to me. I probably read it ten times over the last 30 years. I get something different every time I read a book, because I’m at a different place mentally than I was before. So that’s one of the books. Hacking Leadership by Mike Myatt, who is a Forbes syndicated columnist. One of the best leadership books I’ve ever read. And Mario, you and I both read all John Maxwell books. In fact, the last John Maxwell book I read was 21 Irrefutable Ways. This book sounds like all my other books. But I love John Maxwell. So we’ve had him in to speak to our groups. A great guy. Enjoyed his books. But hacking leadership was a fresh take on leadership for the modern day individuals. It was really phenomenal. I probably plagiarized it accidentally many times because I probably read it two or three times. I took notes on the whole book. I filled up a book on notes on that particular book, Hacking Leadership. Another book was His Needs, Her Needs Building an Affair Proof Marriage. Ten years at 35, I had read every leadership book that you could possibly read. The only books I never read were my marriage books. And I was stuck at a plateau and I couldn’t get over the plateau and I was just like, you know. And finally, I started reading marriage books. And that book totally opened my eyes to how I was not giving my wife the exact type of fuel to make her tank run, that made my tank run. And because opposites attract because we’re attracted to the strengths that we recognize subconsciously as weaknesses in us, vice versa. But our love languages are different. And we express our love languages differently. 

Mario Fachini [46:57]

I was just thinking about, too, The Five Love Languages. 

Vincent Rush [47:02]

Five Love Languages, yeah, that was an incredible book. The past two books out of 35 years or 30 years – since I was 25, I  read three books a month. Let me grab here real quick. So this book right here by Travis Bradberry, Emotional Intelligence 2.0 was a game changer in my life. I was flying to San Francisco two years ago because I started a new client out there. And I left my book home. I’ve seen this guy advertised his book on LinkedIn a few times. And some of his quotes were on there. And so I picked it up and I saw it wasn’t really a hard book to read. So I picked up the book, read the whole thing on the flight to San Francisco with a highlighter. I came back from San Francisco a few days later and I got through about half of it before I fell asleep. This book totally caused me to change the way I relate to people and the way I understand people. Once I understand how people are wired the way they are or why they act the way they do, and stuff, I’ve understood it. Mario, here’s the thing you’ll love about this book. My IQ is, maybe, I don’t know. I never measured it. But I’m average. Not maybe 100. I know what average is. I’m average. But you know, a guy that started me in business, Allen Alinger, his IQ is up around like 160 hundred 80. I mean, he was studying a neurosurgeon the time that he started his own business. So he’s way up there. He was magna cum laude at Ohio State. I was a 4.0 student at a junior college. I learned that IQ is not something you can adjust. You either have it or you don’t .But emotional intelligence, EQ, you can develop it. And the people that have the greatest success that seem to be the least have brilliant EQs. EQ becomes more important to your long term success understanding relationships. And it’s the ability to be able to navigate the changing currents of personalities in a company, in an organization. And be able to inject empathy in every relationship. That’s the definition of EQ. 

Mario Fachini [49:18]

It sounds like the social acuity and situational awareness. 

Vincent Rush [49:23]

Situational awareness too. And the last book I mentioned – these are my top five, right? – was The Hero Effect by Kevin Brown. Okay. Unbelievable book. You get it on Amazon. You know, I can’t say enough about how much this book totally changed my life and my business. Since last March, we injected this book in our organizations immediately. And that’s why over the last four months, we’ve had the record growth that we’ve had in 18 years in the midst of a ‘plandemic.’ We had record growth in our business, because people got this and we’re in the business of relationships and all sales is relationships. 

Mario Fachini [50:05]

And I see you got the shirt there too? 

Vincent Rush [50:09]

Yeah, yeah, yeah. I got that Kevin shirt. Like I said, I’ve given away 30 of his books. So my reward was he sent me a free t-shirt. 

Mario Fachini [50:17]

The world needs more heroes. No. The world needs your hero. 

Vincent Rush [50:22]

That’s exactly right. In other words – and Kevin will [unintelligible] [00:50:27] I don’t mean to steal his thought .But at some point in time in our lives when we were little kids and we believed we could fly. We believe we were Superman or Batman. 

Mario Fachini [50:38]

I still do. 

Vincent Rush [50:40]

Yeah. But as kids, remember as kids, as kids, we dressed up like our favorite superheroes. Now, nobody dressed up like Aquaman, because what the heck are you going to do, walk around with your mom’s spatula? So really, nobody wants to be Aquaman. But everybody either wants to be Batman and every kid wants to be Superman. At some point in time, we fashion the cape around our neck and we started jumping off stairs. For me, it was my mom and dad’s red satin bed sheet that I pulled off of the bed. That told a story all of its own. So I was wearing that around the neighborhood. My mom caught me riding around with their bedsheet. And it told tales that shouldn’t be told in the trailer park. But I was basically grounded. She said, “You can’t fly anymore.” And I think they burned Superman’s cape at that point. But nonetheless, if you could go back and have a conversation with that eight year old version of yourself, the question I would ask you is, “When did you forget you can fly?” When did you forget you were created as a superhero? Clark Kent’s greatest kryptonite was he chose to be Clark Kent more than he chose to be Superman. Our kryptonite is our insecurities. Fear what other people think. Fear of people are going to laugh at us. Mistakes of the past, shame of the past. And so, that’s our kryptonite — is our insecurities. So tremendous book. And by the way, I stole most of that right from this book because I read so much. It just kind of comes out. 

Mario Fachini [52:16]

Wow. That’s hard hitting. It’s something I’ve always said is, at what age do we go from being afraid of the dark to afraid of the light? 

Vincent Rush [52:27]

Oh, that’s good right there. 

Mario Fachini [52:32]

It is. It’s inside of us. And Clark Kent’s biggest kryptonite was he spent more time being Clark Kent than Superman? 

Vincent Rush [52:43]

Yeah. Well done, Grasshopper. 

Mario Fachini [52:46]

That hit me hard. Wow. As always you always deliver. And I’m very appreciative. And thank you for your time, Vince. 

Vincent Rush [53:00]

Mario, let me thank you. Number one, let me tell you I’m proud of you. Because I watched you come up into business. I was disappointed to see you kind of go down a different path. But I understand now that you found a calling. I imagine your dad would be so stinking proud of you.

Proud of the man you become. From a man who spent his whole life writing to know his son has written three to four books. And the last book he written was a love letter to him. As you are living the dream because you’re living in pursuit of something much bigger than yourself. Keep it up. And that day is going to come and the only thing I ask is that when it does happen is, you send me a picture of somebody shoots for you from backstage, where you’re standing up with a microphone, and there’s a complete audience out there that have came from all over to hear you talk to, basically, saw into them, to give everything you’ve got to help leave them better off than they were just before he found him, from that moment you come on stage to the moment you leave. That’s the definition of impact. And we can make it right where we are no matter where we come from social economically, race, religion. We can make an impact right where we are right now by striving to make every single person’s life better than it was before they came in contact with us. And create an extraordinary experience for every human being. So thank you very much, Mario. 

Mario Fachini [54:27]

Thank you. And I still have a dream of you getting one of the shots. 

Vincent Rush [54:34]

So there you go. Maybe we’ll do it together one day. Maybe we’ll both be on stage one day. So I take it from both ends. 

Mario Fachini [54:39]

Work in progress. We’re just getting started. 

Vincent Rush [54:44]

All right, buddy. Take care. 

Mario Fachini [54:47]

Thank you, Vince. All right. Expert Authority World, we have another great episode here today. I’ll see you tomorrow. Have a great day and God bless. 

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Mario Fachini [55:50]

Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EAInterviews.com for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I’ll see you tomorrow. 

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