Today we are talking to Zach Moreno and Rock Felder, the co-founders of SquadCast.fm and the hosts of the Between 2 Mics podcast, about how they found an opportunity to make a big difference in a crowded industry. Together they are on a mission to amplify collaboration by making the process of recording podcasts as seamless and hassle free as possible. Their innovative product is fast becoming the industry standard to record shows remotely in the best sound quality possible.
What Expert Authority World™ is saying about the show:
- InnovativeFebruary 22, 2021 by Michelle Kaplan from United States
I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!
- Inspiriation 7 Days A Week!February 19, 2021 by ST Rappaport | LifePix from United States
Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!
- An Expert on Experts!February 12, 2021 by Powerful Eric from United States
Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!
- Now I knowJanuary 22, 2021 by Margo Lovett from United States
Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett
- Keeping the BooksJanuary 15, 2021 by E-World from United States
Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.
- Excellent podcastJanuary 12, 2021 by Atomickitten99 from United States
I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.
- Unique - Engaging - BoldJanuary 2, 2021 by Paul D Johnson from United States
As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.
- Fun, insightful, and quality productionDecember 23, 2020 by koltrass from United States
Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!
- Inspiring interviews to take the next step!December 12, 2020 by BillableWithBaby from United States
Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!
- Pure value, I love itDecember 4, 2020 by Jdoggg222 from United States
Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!
- Loved the Craig Handley EpisodeNovember 13, 2020 by MHillfan from United States
Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›
- Inspiring. Informative.November 6, 2020 by SunDevil from United States
Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.
- Game changerOctober 30, 2020 by Player's Handbook from United States
This podcast is informative and inspiring. I love it!
- If you are a wanna be entrepreneur look no further!October 23, 2020 by Elisa Di Napoli from United Kingdom
Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!
- Amazing Interviews not to miss!!!October 16, 2020 by Jbower1282 from United States
Consistantly uniques interviews or amazing people really making it happen.
- Mario is a great host with great questions!October 16, 2020 by alexdesigns from United States
Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.
- A great podcast for dreamers and do-ers!October 16, 2020 by Chiquita2727 from United States
Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.
- Great ShowOctober 9, 2020 by Palminchen from London from United Kingdom
Love the broad selection of topics for inner
- Amazing inspirational storiesOctober 9, 2020 by Nicholas Lee 18 from United Kingdom
This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.
- FantasticOctober 9, 2020 by sttoggyigctdrvy from United States
Mario goes above & beyond on his show. Lots of great information for his listeners!
- Top LearningOctober 2, 2020 by BLNT PPTT from Hungary
Love hearing these great interviews with a great host. Keep up the good work!
- Mario inspires!September 18, 2020 by CHRISTOPH - HABITFREAK from United States
These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!
- Expert authority!September 18, 2020 by Tara Williams Phone from United States
Mario shares some amazing people on this podcast and they have some gold to share!
- Great show!September 10, 2020 by Karen @ Interview Valet from United States
Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.
- A Podcasters Inspiration!August 14, 2020 by JamieKullman from United States
Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!
- Quality professionalismAugust 6, 2020 by VirtForce from United States
I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.
- How to conquer your limiting beliefsJuly 31, 2020 by Dave4syth from United States
Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.
- I can’t believe how much I learned in just one episodeJuly 29, 2020 by AwesomeMontana from United States
Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!
- Great content!July 15, 2020 by Cory Lee Leadership from United States
Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!
- Fascinating interviewsJuly 10, 2020 by Bill Ringle from United States
Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!
- Love It!June 26, 2020 by Laura Moreno Cabanillas from India
Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.
- Boost my Amazon sales!June 19, 2020 by SurvivalDad from United States
I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!
- Love It!June 16, 2020 by LauraMore from United States
I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!
- Flawless interview styleMay 29, 2020 by GninraeL14 from United States
Mario makes everyone appear even more interesting to me. Great format and style!
- Come here for valueMay 29, 2020 by Joshua User 202! from Canada
Really appreciated this podcast for the raw, genuine interviews. Love it!
- Crisp and interesting interviewsMay 22, 2020 by Joel Goobich from United States
As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting
- If you are in business, this podcast needs to be on your playlist.May 22, 2020 by Macstephen1 from United States
Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.
- New Subscriber here and on your YouTube ChannelMay 15, 2020 by Angela Brown Oberer from United States
Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!
- Very Professional & Engaging Show!May 15, 2020 by Mitche Graf from United States
Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!
- Great ContentMay 10, 2020 by Pilar S. from United States
Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.
- Great content!May 1, 2020 by @Mentally_Strong from United States
I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.
- Professional and InformativeMay 1, 2020 by Bruce at Mindfulness Mode from Canada
Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.
- Great PodcastMay 1, 2020 by Amber Fuhriman from United States
I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!
- Great find!May 1, 2020 by Reed Stiles from United States
Great message and content. Stumbled upon this due to the cool logo, stayed for the content.
- Great show and great host!May 1, 2020 by Laurapowers44 from United States
Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!
- Walks the walkMay 1, 2020 by Me15463 from United States
Mario encapsulates everything he talks about on the show. Be sure to tune in to this!
- Honest and authenticApril 17, 2020 by Deano3622 from United Kingdom
Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!
- Great and insightful!March 7, 2020 by Karty12345 from Australia
I really enjoyed this podcast, so much relevant content. Thank you!
- So much Value..!February 28, 2020 by Alex Dali Rizo from United States
Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day
- Inspirational Intentional InformationFebruary 28, 2020 by 10Kforte from United States
This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.
- Wow!February 25, 2020 by Tyscoaching from Australia
Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!
- Motivation on TapFebruary 7, 2020 by AnthonyPGarcia from United States
Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!
- Starting a MovementFebruary 7, 2020 by JustMe2say from United States
There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!
- Great Podcast For Entrepreneurs!February 7, 2020 by The Big Game Hunter from United States
Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!
- Mario Truly Care About His GuestsFebruary 7, 2020 by Podcast Junkies from United States
Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.
- Put your thinking cap on!January 27, 2020 by Cliff Duvernois from United States
This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!
- Relavant for anyone!January 17, 2020 by HarloB from United States
I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!
- Mario nails it!January 17, 2020 by Mickiezada from United States
I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!
- Mario is the real dealJanuary 9, 2020 by jamesnewcomb.io from United States
I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.
- Listening On My Entrepreneurial JourneyJanuary 3, 2020 by FromLisa2 from United States
I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.
- A GiftDecember 25, 2019 by Lisa Vogt from United States
Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!
- This show is ON FIRE!December 14, 2019 by tibor.mindsethorizon from United States
Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!
- Entrepreneur Must ListenNovember 30, 2019 by HWoodwriter from United States
If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.
- What a show!!October 26, 2019 by CWLuecke from United States
Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!
- Loved it!October 25, 2019 by Seodrigo from United States
This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!
- Great listenOctober 25, 2019 by trinity3712 from United States
Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b
- Great Knowledge!October 18, 2019 by Jon Vroman FRD from United States
Great show Mario! So much valuable information in one episode!
- Excellent show, very imformative!October 5, 2019 by Shaolin Soprano from United States
Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!
- Helpful Information!October 4, 2019 by The Medicare Nation from United States
Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation
- Love Mario’s AttitudeSeptember 12, 2019 by marisaimon from United States
Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.
- Lots of Great Info!September 6, 2019 by DarlajPowell from United States
Mario provides lots of great info and advice in this 7 day a week show.
- Great Content!August 31, 2019 by LanceJohnson_ from United States
Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂
- Important information!August 31, 2019 by Allmenow from United States
Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!
- Difference-MakerAugust 21, 2019 by Unlimited Beliefs from United States
Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!
- Excellent InformationAugust 21, 2019 by Stallion golf from United States
Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.
- Motivating and valuable informationAugust 16, 2019 by Calvin Javier from United States
Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!
- Good informationAugust 2, 2019 by FIRE NATION! from United States
Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better
- GreatnessAugust 2, 2019 by MiaSportFanatic from United States
Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.
- Listen to the experts - and thrive!July 28, 2019 by The Marketing Book Podcast from United States
There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!
- Show is amazing!July 26, 2019 by BestMorningRoutineEver from United States
I love learning about mindset and how to master my thoughts. This show provide the tools!
- Great show!July 19, 2019 by Jefferson_79 from United States
Great information for all businesses.
- Good value!July 12, 2019 by Audrey purplele from United States
Great information that applies to any business! I really felt he provided value for my time.
- Interesting TopicJuly 6, 2019 by Real Estate Journeys Podcast from United States
Interesting topic. Great interviews. Keep up the hard work!
- Helpful Advice from ExpertsJune 14, 2019 by ichuck2 from United States
Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.
- What a great show!June 14, 2019 by Christopher List from United States
Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!
- Great!!!June 11, 2019 by tommye w-c from United States
Great podcast, awesome guests, incredible host!!!
- Fun & informativeJune 11, 2019 by Saoirse Sky from United States
Some people want something fun, others want something informative. This podcast gives you both!
- Great show!June 10, 2019 by CJThomas6 from United States
Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!
- Great podcastJune 10, 2019 by Rosie81200 from United States
Great podcast! Love hearing about the guests’ journeys and what they learned from them.
- Never Stop Learning!June 10, 2019 by Terri in Fairhope from United States
Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!
- Amazing!June 10, 2019 by KatieHBrooks from United States
If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!
- Wonderful show!June 10, 2019 by @IV-Heather Tieben from United States
Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!
- You Will Not Be Disappointed!June 10, 2019 by Composer 1853 from United States
Mario does such a great job of engaging his guests from several different disciplines.
- The hardest working man in PodcastingJune 7, 2019 by EOFire.com from United States
Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas
- Great interviews and guests!May 31, 2019 by Mel Good Karma from United States
Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!
- FantasticMay 31, 2019 by Jason A. Duprat from United States
Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.
- Enjoying!May 31, 2019 by Slordan from United Kingdom
Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!
- Nice variety and interesting topicsMay 31, 2019 by emjgreen from United States
Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.
- Great Content! Great Interviews!May 24, 2019 by No BS Mompreneur from United States
Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++
- A great addition to build authority and create an impactMay 24, 2019 by Cloris Kylie from United States
A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!
- Filled with motivation and ideasMay 20, 2019 by Thomas O'Grady, PhD from United States
Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.
- spartancvMay 17, 2019 by spartancv from United States
Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.
- This podcast is the bombMay 10, 2019 by Posturedoc from United States
Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.
- Wow - love the video show.May 4, 2019 by Thehighenergygirl from United States
Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.
- Motivating and Inspiring!May 4, 2019 by KatyJoyWells from United States
Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!
- What a great show!April 29, 2019 by Gene_HPLN from United States
Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!
- It's greatApril 10, 2019 by Ian Ryan from United States
Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.
- Love it!April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States
I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!
- Amazing!!!!March 15, 2019 by Lindsey Russo from United States
This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!
- Learned what I didin't even know I neededMarch 15, 2019 by Camilla-Jean from United States
Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.
- Fabulous Interviews!March 1, 2019 by Life&RelationshipCoach from United States
Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne
- A+ ShowMarch 1, 2019 by Gisele_Oliveira from United States
I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.
- Inspiration, transformation, success stories!February 23, 2019 by Chabo101 from United States
The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.
- Great interviews!February 22, 2019 by AlyciaDarby.com PodcastManager from United States
These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!
- Inspiring story of courageFebruary 16, 2019 by StrongHeart<3 from United States
I love that she found gratitude in her circumstances. lorie is an inspiration
- Powerful!February 15, 2019 by The Food Heals Podcast from United States
Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!
- Great content!February 15, 2019 by Blakeob85 from United States
Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!
- Real Actionable Tactics!February 9, 2019 by MattBMaverick from United States
What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!
- Great Listen!February 8, 2019 by Real Estate Investor from United States
Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!
- Great interviews!February 8, 2019 by Matt B 1818 from United States
Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!
- Love itFebruary 1, 2019 by Duffash from United States
I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!
- Strong, professional, enthusiastic!February 1, 2019 by pm legs from Canada
If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!
Watch The Episode
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• The Mom Test | Rob Fitzpatrick
• Say The Right Thing | Pat Williams
• Hung By The Tongue | Francis P. Martin
3+ Expert Authority Insights™ To Apply Now
- Give yourself a little buffer time to connect with that guest and make sure that everyone’s on the same page.
- The world’s gonna move to collaborating and working more remotely.
- “The customer is always right.” I don’t believe that in the literal sense. But I do believe that in the spirit of it, there’s always something to learn from your customers.
- Your biggest critics often times can be your biggest fans.
- Don’t worry about it. Just start today.
Wheel of Whatever™
[36:07] Who is someone you would love to have on your show?
What You’ll Learn In This Episode
Click the time stamp to jump directly to that point in the episode.
[0:42] We thank our sponsor, Free Business Book Publishing Course
[1:28] How do you record a great podcast, remotely?
- It’s important to capture audio in the best sound quality possible.
- It doesn’t have to be very difficult to record a great sounding conversation remotely.
- Squadcast is a tool to help podcasters, whether they’re just starting their journey, or they’re a pro who’s looking to up their game to get the most out of a remote studio experience.
[5:35] Does it matter what mic I have if I’m using Squadcast?
- You don’t need any external microphones or devices to record on Squadcast. However, having a mic is always going to be helpful.
- Most podcasters are hung up on microphone — thinking that the microphone is going to be the difference maker.
- You should just be focused on having a great conversation with that guest and enjoying that moment that’s being captured in time.
[10:14] What’s another benefit you get from remote recording?
- The whole goal with Squadcast is to make it feel as close to real life as possible.
- We felt like the video element for the conversation was very important, so that you can build the rapport with your guests.
- Podcasting is a great relationship builder.
[16:08] Sometimes going off-script brings people to light up.
[18:42] Giving yourself that opportunity to be free flowing and flexible with where the conversation goes are usually the best episodes.
[21:39] Rockwell’s transition into podcasting
- He’s always had an interest in personal finance.
- Rockwell started his career at an accounting firm right out of college.
- “I had to mark the what if question out of my head.”
[29:20] Client transformations
- “The customer is always right.” I don’t believe that in the literal sense. But I do believe that in the spirit of it, there’s always something to learn from your customers.
- Your biggest critics oftentimes can be your biggest fans.
[36:07] Wheel Of Whatever
- Who is someone you would love to have on your show?
[37:25] Let’s take a moment to thank our sponsor, Free Business Book Publishing Course
[38:56] The Imperfect Action Round
- Don’t worry about it. Just start today. Keep working, show up every day, and you’d be surprised what happens when you start to accumulate time.
- It’s a matter of focus.
- Maximize customer lifetime value by not being afraid to talk to them.
[40:56] Rockwell’s book recommendation
[43:37] Get in touch with Rockwell
[44:12] Thanks to our sponsor, Free Business Book Publishing Course
EA Interviews, Episode 202. Inspiration, transformation, success stories and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.
Mario Fachini [0:13]
You already have a successful business. But have you thought about starting a podcast? I get this question all the time, should you or should you not do it? The answer is an unequivocal bowl. Yes, you should. You’re listening to one right now. And I’m super excited to have one of the cofounders of Squad Cast here, Rockwell Felder. He’s also the host of his own show, and we’re going to be talking about how to record a great podcast remotely. I’m going to bring him up right after we thank our sponsor.
Sponsor – Free Business Book Publishing Course [0:42]
Every business needs a book, including yours. Visit FreeBusinessBookPublishingCourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s FreeBusinessBookPublishingCourse.com.
Mario Fachini [0:57]
Here he is ladies and gentlemen, Rockwell Felder, how you doing rock?
Rockwell Felder [1:01]
I’m great. Mario, thanks for having me on the show.
Mario Fachini [1:03]
I’m excited to dive right in because you have a very unique perspective. And I just want to ask you, should you start a podcast?
Rockwell Felder [1:11]
I’m a big fan of podcasting. I’ve been a fan of podcasting for over a decade now working on Squad Cast intimately with podcasters since 2016. So yes, but I’m definitely a little biased. But I’m a big fan and believer in the power of podcasting.
Mario Fachini [1:28]
You and me both. But what I want to dive into is, how do you record a great podcast? And how do you do it remotely? Because no matter what’s going on in the world, there’s people who think you need to go into a studio, you need to bring people to your studio, “Oh, it’s going to be cool. It’s going to be all kinds of things.” You know, “We can have beverages and snacks and record”. And all we need to do is plug in a mic to the laptop. And while you can do that, there’s some bottlenecks with always having to be somewhere with someone. And I like the fact that there’s this remote option. Why do you think that’s so powerful?
Rockwell Felder [2:09]
Yeah, I mean, that’s exactly how Squad Cast came to be and where our journey starts, which I’m happy to unpack a little bit more. But basically, we didn’t think that everybody was going to have the option to record their conversations, whether it’s an interview, or it’s a, like an audio fiction, where there’s different roles, we didn’t think that everybody was going to be able to do it in the same room, but that they’re still going to want to have the ability to record it in the highest sound quality possible, especially as our bet was that podcasting, even though in 2016, it still wasn’t as popular as mainstream as maybe I thought it should be. I still felt very strongly like it was going on that path, it was just a matter of time. But I’ve also experienced as a listener to podcasts and talking with other people who are fans of podcasting that it always comes up that, “Hey, we should be recording this or we should make a podcast.” Or, “You should make a podcast.” And I just remember when Zach approached me, who is my partner and co founder of Squad Cast, when he approached me about the idea for Squad Cast, that’s why it was really easy for me to get excited about because, again, I was a big fan and listener of podcasting, but also had thought that more people are going to want to create it, not everybody is going to be like Joe Rogan or Tim Ferriss or, you know, all the greats that you can think of where they can fly in people into their studios, but that they’re still going to want to create that content. And it still should sound good, because the other problem that we saw is, a lot of people were using Skype when we first entered the space, which is a great tool for video chat. But it wasn’t really built with the intent of capturing that audio in the best sound quality possible. And so that’s where we really saw our opportunity is that no one was really catering and building tools specifically for creators to create content at the highest sound quality possible. And what we’ve learned through this journey, because even though I was a fan and listener of a podcast that both Zack and I came into the space this way, we still really didn’t know what it entailed to be a creator and a host of a Podcast Producer, any of that stuff. So through our efforts to really engage with the community and learn from them, we have learned that it doesn’t have to be very difficult to record a great sounding conversation remotely. And yes, we think that tools like… software tools, like Squad Casts are a great addition to your workflow. There’s a lot of other things you can do that maybe aren’t as intuitive. Yes, a great sounding microphone or headphones are important. But there’s also a lot of other things that you can do such as room treatment, or how you use those tools. We’ve seen a lot of people where their audio quality is simply fixed just by microphone technique being improved, which is again, not intuitive. If you’re not like coming from a radio background or a you know, just an audio background which a lot of podcasters are, we’re kind of coming into this space with really just a lot of passion and maybe some experience, but you know, we’re still learning a lot on the go. So that’s where we see our role to play in this space is helping podcasters, whether they’re just starting their journey, or they’re a pro who’s looking to up their game, or you use a different remote recording service, we really see it as our opportunity to, you know, educate and help people get the most out of a remote studio experience.
Mario Fachini [5:35]
So you’ve given a lot of great Expert Authority insights there, you’re talking about the mic or talked about the room treatment, the software. So I’m going to have some fun with this. And I know the focus of your software is high quality recording. So let me ask you this question. Does it matter what mic I have, if I’m using your software? Will it fix any mic that goes in there?
Rockwell Felder [5:59]
It’s a great question. And you don’t need any external microphones or devices to record on Squadcast. However, having a mic is always going to be helpful. Specifically, if you’re buying one that’s for spoken word or for, like podcasts related, so very different than what you would use for, you know, maybe sing…
Mario Fachini [6:24]
Rockwell Felder [6:25]
Exactly, for vocal. So what we recommend is a dynamic microphone, there’s a lot of good options that you don’t have to break the bank on. However, again, if you do spend more money on a microphone, it could work, it could make your voice sound better. And we don’t want to discourage that. What I see a common hang up and what we do try to help podcasters avoid is getting hung up on the microphone thinking that the microphone is going to be the difference maker between your podcast getting recognized or not. And that’s simply not true. Yes, you should sound good. And I think it’s very important that you’re taking quality seriously if you are researching a microphone, but if that’s getting in the way of you actually producing the content, that’s the tough job. That’s the real job of the podcaster. And you know, so many of us companies, whether we’re on the hardware or software side, like we’re trying to help you not worry about that stuff. We don’t want you worried about the software when it comes to recording your show remotely, you should just be focused on having a great conversation with that guest and enjoying that moment that’s being captured in time. But that’s the hard part.
Mario Fachini [7:28]
I agree 100%. And even when I was setting up my studio, and you know, my background’s in video, mainly, but with that, it’s you could say it’s a background in audio, too. Because if you have video and the audio was crap on it, the whole thing is… I’ve always used this example, imagine watching Transformers, Die Hard, Jurassic Park on mute. Is it the same movie? The answer is no. It’s always audio is number one. But in the same thing, I didn’t want to have to as much as I love my crew, and we’ve done really cool shoots on location. I didn’t want to have to set up lights set up all the stuff that we do set up the wire setup the microphone setup this. And I don’t want to say just to record a conversation, because it’s totally worth it. I fully believe that, but I was aiming 5, 10 years down the line when I’m past 1000 episodes. I didn’t want it to be literally a full production for every single one. So I was going, how can I streamline this? And one of the things I love about remote recording, you can access anyone in the world. Maybe someone doesn’t want to fly. Maybe someone doesn’t want to travel. Maybe someone doesn’t speak on stage. Maybe someone doesn’t do this. Maybe you have access to someone who normally doesn’t even do interviews. And they’re willing to do it for you because you have access to them — relationship. And they’re willing to do it remotely. Can you imagine… and I just use Oprah because everyone seems to like her. She’s cool. She’s done nice stuff.
Rockwell Felder [9:08]
Mario Fachini [9:10]
But imagine saying, “I can have Oprah on the show. And she goes, Well I’ll do it remotely.” And you say, “Well, I only take people into the studio.” Are you really gonna do that? And from a production standpoint, you also can speed things up, you can crank through 5, 10, 15 episodes in I’ll say a week. But I know people who have done it in a day depending on if it’s audio, video, how long it is… Don’t worry about the details. But the fact is you can go faster and from a business standpoint, that’s what you want to do. Would you rather have 10 really, really great interviews or 100 that are awesome that everyone loves, and they’re still good, and they probably are great because after doing 100 interviews you will get better. But some people confuse it with producing a TV show or a movie where everything has to be dialed in and you get that one shot. This is ongoing. So I love the fact that you’re focusing on the remote side of stuff. What’s another benefit you would say, is you get from remote?
Rockwell Felder [10:14]
Yeah, well, thank you. Because it’s definitely what we thought as well. And even though I would never say that, there’s certainly some advantages to having it happen in person, but the whole goal with Squadcast is to make it feel as close to real life as possible. So I think that’s one of the things that we’re also trying to deliver is that when the video isn’t recorded now, but we felt like the video element for the conversation was very important, so that you can build the rapport with your guests. Like, there’s a very interesting relationship that kind of get started and built when you’re trying to interview a guest. Because a lot of time, there’s some work in the pre interview to schedule and plan the interview with them. So there’s that relationship that’s being nurtured there. And then you actually have the interview, and like we discussed, before we hit record is that, and it’s something that we encourage our guests to do, or customers rather is to give yourself a little buffer time to connect with that guest and make sure that everyone’s on the same page, as far as the interview goes, and that you want to cover all the appropriate topics, exclude some of the stuff that they don’t want to talk about or aren’t comfortable with talking about, but it’s a great opportunity to build the relationship with them. And then of course, you’re having the real conversation, which again, has its own wonderful benefits. And then after that, we encourage to keep the relationship going. So I think that’s one of the things that was a phenomenal surprise to us was like how special the podcasting community is, and how great it is for building relationships and how a lot of people, they’re so excited and willing to come on your show and give them an hour of your time. And sometimes it’s easier to get that than 15 minutes of coffee. It’s a great relationship builder, in addition to the benefits of building an audience and having these people that are, you know, looking to you for expertise, or for this content that they just crave, so, so, so deeply. So there’s a few other benefits. But the relationship aspect overall is something that, you know, makes a lot of sense now that I’ve seen it develop. But as an outsider, it wasn’t something that I really understood totally.
Mario Fachini [12:28]
Yeah, I equate it to the tip of the iceberg. Because before this, you know, most people go, “Oh, you have a podcast, I listen to podcasts.” And they think it’s like, “Oh, you just record audio.” And it’s like, that’s like the end product. But there’s been so many episodes where we have such a good pre chat. One of my clients, I will say now, when I didn’t even know him. And I was weird talking about you know, what’s coming up in there. Because I always ask everyone what name… you know, pronounce your name, how would you like it read professionally, and I decided as the standard, we’re going to use the professional name on all the stuff, even if they go by the other one, just because you know, it’s continuity, you don’t want to be switching it all over the place. That’s like a marketing thing. But then I always say, What are you… Is there anything that’s coming out in, you know, in my case, 60 to 90 days from now, because I’m usually 12 to 14 weeks out from the time I record it to when it actually gets published, premiered, whatever you say. And, you know, he found out I do business book publishing, and he’s like, “Oh, my gosh, you can help me with my book I want to do it…” And I was looking at the clock going, we should probably start the episode. And he was like on cloud nine, level 14. And I’m like, let me just do my thing so we can record the episode. And he it I got the vibe. He was wanting to do the book more than the episode. We did the episode. It was a great one. We also published the book in eight weeks, he was thrilled about that. And then is interesting. And I’ll say this as the producer and host you can also do what you want with the order of episodes. Some people think, “Oh no, something’s out of order.” So switch it. So I just happen to have his episode dropped the day after the book came out.
Rockwell Felder [14:24]
Mario Fachini [14:27]
And he just happened to talk about the book as it was, you know, as if it was done in advance. So, you know, people look at stuff and go, “Oh, you record the episode.” I go, “There’s about 359 other degrees, 360…” Yeah, that’s a full circle. 359 other degrees about what’s happening. And it’s like, oh, yeah, and we get an episode out of it. That’s kind of how I feel with all the great people I’ve met at different events and, you know, even through the show.
Rockwell Felder [14:56]
That’s a great example of it. Yeah, I couldn’t have said it better myself. It’s a, it’s just again, not something that you necessarily think about. But I’ve heard countless stories similar to yours. And it just how it happened organically, right? Like, that was not probably your intention. But that’s just how it goes sometimes. And I’m sure you have other great examples of stuff just kind of happened organically that you had no idea about, but it wouldn’t be possible without a podcast.
Mario Fachini [15:21]
Yeah, countless. And I like what you said about the coffee. Because when someone’s like… I’m like…
Rockwell Felder [15:29]
Mario Fachini [15:29]
Because it’s like, “Did you read one of the books, I have five books. I have all these trainings, I’ve got all these episodes, I got all these other interviews.” It’s like, I could probably do 24/7 week of just content, that you really don’t need to ask me simple questions. And I always want to help people, but it’s like, I only got so much time with, you know, stuff that’s going on. But it’s like, whenever it’s a podcast episode, whether someone wants to interview me, or I interview them, it’s always like a high level conversation. I know, it’s not a waste of time. Do you feel the same way?
Rockwell Felder [16:08]
I absolutely do. And sometimes I’ll go into these interviews with guests that maybe we haven’t built up like a strong relationship with. So most of the time, because we get to work with podcasters so intimately, it’s pretty easy to find guests, or a lot of these people, we meet at events, and they want to come on our show or we want them on. It’s pretty fun and easy to get them booked. But there are times where people reach out and, you know, we’ll have like a pre call and all that stuff and try to figure out, okay, well, you know, how’s this person? What’s the vibe we’re getting? And where are we going to take this interview. But a lot of times, those are the best when we do actually record because we have no idea where it’s going to take us and we just are kind of along for the ride. And a lot of times Zach and I when we wrap the interview and kind of have a debrief, we’re just like, holy cow, can you believe that? Like, it’s just so much more… And it’s really our job to kind of find those points and bring it out, but we’re just really scratching our own itch. And, you know, hopefully, the listeners are just as excited enjoying the journey as we are. But, you know, we think some of these people that we’re more confident about is the people that we know or have a long longer relationship with. But oftentimes, it’s the people that we go in with less expectations, or, you know, less thinking that we know what the story is here. And they kind of just bring out something that just, you know, we see them light up, that’s what we do like about the video in Squadcast, and why we felt it was so important to see those moments where someone lights up. And that’s the time to, you know, it’s hard to describe, but when you’re in the interview, you can kind of feel it. And that’s when you start to dig a little bit deeper and maybe go off script, but really explore what it is that is why they’re lighting up. And that’s just, it makes it more fun. But again, it’s not something that we always went into knowing. It’s just kind of something you figure out, just getting in reps and interacting with multiple people.
Mario Fachini [18:02]
Yeah, I’m smiling, because you say sometimes when you go off script, I’m like, yeah, every episode, at least for my show.
Rockwell Felder [18:08]
it’s the best we made the mistake of really trying to, because it’s an interview show, we wanted to ask these questions, and you know, make sure that like, it was just more regimented, if you will, and it just wasn’t fun. And it didn’t come off as fun to our listeners, I imagine. And those were the early days. And that’s okay, because a lot of times in podcasting, your first few episodes, you’re probably not gonna like but it’s always one of the best.
Mario Fachini [18:34]
The first few dozen, right?
Rockwell Felder [18:37]
Well said, first few dozen, maybe 100, I don’t know, but you will get better
Mario Fachini [18:41]
Rockwell Felder [18:42]
That is certainly true for us. And now we are much more free flowing. And of course we have an outline, we do our research and stuff like that, because that’s very important. But, you know, giving yourself that opportunity to, you know, be free flowing and flexible with where the conversation goes. You just… we’ve had enough to know now that like it can go anywhere. And that’s… those are usually the best.
Mario Fachini [19:07]
Yeah, I remember the first dozen or so. And the screen I’m looking at you on right now, I remember having to go like, just glance down to the left. And it was like okay, question six, we should be asking in the one time. I don’t know if it was 10, 11, 12. I’m sure we could figure it out. But it was… the paper fell. I didn’t have the setup I have now and I literally had a sheet of paper I was reading of and it like fell and I’m like, the whole show is shot. Now what am I gonna do? And it’s like, “Hello, you’ve done this at least 8, 9, 10, 11 times on top of the 3000 you’ve done on your own.
Rockwell Felder [19:53]
Mario Fachini [19:53]
And it was like, “Oh, I probably know this question. Oh, here’s the question.” I was like, “Oh my gosh, I know it. I have a real show now.” And now it’s just ludicrous to think like, I mean, I can do it in my sleep now. But those questions it… I got to think my first guest, Tony, he’s like, “I’m excited to come on. Can you send me the questions?” I was like, “Oh, absolutely.” So I made some questions and emailed them later that night, because it was the first episode. I’m like, what the heck are the questions? Oh, that might be good for an interview show. I mean, you just gotta keep running with the thing. You can’t get… So I mean, everyone looks at the talk show host. Johnny Carson, Letterman, Larry King, Kimmel. The funny guy really liked that… Fallon. It’s like these people have been doing it for 10s of decades. I mean, that’s what decades are, but 10s of years. They’re doing it for decades, a long time. And it’s like we’re comparing our worst to their best. And it’s like, “Oh, no, I messed up one thing.” It’s like, relax, do another one, do another one.
Rockwell Felder [20:59]
So that’s the beauty of having recorded content, too, is that you can kinda…
Mario Fachini [21:03]
You can go back. Yeah. Watch your own game footage, if you will.
Rockwell Felder [21:06]
Mario Fachini [21:08]
So it sounds like you’re really enjoying podcasting now. And I think you’re a great guest. I can tell you that already. And we’re not even done. But I want to know, how did you get started with this? Because you didn’t start in podcasting, did you? And you said something I picked up on, I made a note of it. You probably saw me writing. Just thankful for a good memory. You said, “Zach reached out to me.” So what do you do versus what he does? And how… What was your transition, like from your prior career?
Rockwell Felder [21:39]
Yeah, so my background is, and I’ve always had an interest in business and finance, and always saw that as being my career, whatever job I was doing, that’s where my, you know, kind of my compass was taking me. And I guess it came down to, I wanted to know how to manage money, because I felt like no matter where I was at in life, whether… while I was in college I was a food server. So waiting tables. So I figured, hey, even if I’m waiting tables for the rest of my life, or doing something that’s, you know, hopefully more money, knowing how to manage that money will be extremely important in a skill that I’ll have to use for the rest of my life. So I’ve always kind of have interest…
Mario Fachini [22:27]
Rockwell Felder [22:27]
Yeah, I’ve always had an interest in personal finance. And like, if I can manage my money better, I’ll be better off whether I have $1 or a million dollars. So I went to college and double majored in accounting and finance. A lot of it was also because I needed to find a job straight out of college to pay my bills, pay, you know, college tuition and stuff like that, or student loans rather. So accounting was a good option, because they’re hiring a lot. Working for accounting firms, they’re almost always looking for new meat, if you will. And it’s a decent paying salary right out of college. And the work experience and exposure to a bunch of different businesses, right out of the gate was very exciting and interesting to me. And also, the job had a little bit of traveling, which I didn’t get to travel a lot growing up. So that was also something that sounded exciting to me. So I started my career at an accounting firm right out of college. And, you know, I really liked it. I’m really grateful for that experience. It really gave me a lot of exposure to different business industries, different executives, founders. I think that’s where my excitement for business and specifically entrepreneurship really start to build because I started to interact and engage with these people on a daily basis, even though I was you know, straight out of college. And just seeing like, hmm, they’re not that different than me. Yeah, sure. They’re older and been in the game longer. But like, you know, when I heard their origin story, I thought, well, I think I can do that, too. So I just started, like, having this urge and desire to do something more independent, more creative, more entrepreneurial, and just also realizing that even though I was kind of climbing the corporate pyramid and saw a, you know, path to a good life, I just didn’t… I felt like it wasn’t going to be enough. And I needed to, at least at minimum mark, the what if question out of my head, which is what if you started a business? What if you were building something from the ground up? Like, could you do it? How would that work? So I kind of had started financially and mentally preparing myself to make a jump to something more entrepreneurial and independent. And so what was really neat for me was as I’m doing this journey on my own, apparently, Zach is doing the same thing just in a little bit of a different way. So in the fall of 2016 he called me and we’re highschool friends. So we’ve known each other for a long time, I know his family, him and his brother who are super tight is is also a good friend of mine. So, you know, we have a great relationship, but we did go kind of our separate paths when it came to college and our careers after that he went more of the software engineering technology route, he’s super into technology, you know, always looking at the newest, latest and greatest kind of thing. And so when he approached me about this idea that became Squadcast I was already super excited, because I had been kind of looking for something like this to really put all my attention and focus into. And so when it was about podcasting, that also wasn’t difficult to get excited about, because I had already experienced it as a listener and understood that like, I don’t understand why podcasting is not bigger, I think it will become bigger. And if that’s one wave that we’re gonna ride, then I think we can help out. One of the other waves that I didn’t think was as intentional was that this whole remote work, remote collaboration thing was going to be another wave that we were riding. And I think we were less aware of that or intentional about that, because him and I had already experience at our previous careers working remotely. So that wasn’t like a new thing to us, we just kind of thought, well, the world’s gonna move to collaborating and working more remotely, podcasters are going to want those tools as well, especially as podcasting grows and develops. So it was just kind of like we saw ourselves kind of sitting at that intersection and riding both of those waves, which we’re seeing more and more people doing.
Mario Fachini [26:42]
Yeah, I’ve noticed even since I started, you know, everyone’s like, “Oh, you’ve been doing this so long.” And I go, “There’s people been doing this 5, 10, 15, 20 years, I haven’t been doing it that long in comparison.”
Rockwell Felder [26:54]
Mario Fachini [26:55]
But it’s fun to look back and go, “Yeah, I’m no longer in launch mode. I’m not in startup, I’m not even in the first 100 episode mode.” And, you know, or 200, for that matter. And it’s just fun to look back and go, “Wow, it really is fun to do. And it’s easy to grow.” And I have been encouraging more people to do it. Here’s the irony, my team and I were actually producing some episodes and shows for other people’s shows prior to me even launching one. I just wasn’t ready. We had the expertise, we had the knowledge, we’d been doing it for hundreds of clients before. And you know, it just clicked. And now that I see behind the scenes, I’m like, this is crazy fun. There’s some of the greatest people in the world here. And like you were talking about earlier that relationships you make, you know, you can get business from it, you know, if that’s your intent, but if not, it’s even easier, truthfully. And the people that… just they’re telling me the stories of like, what it’s meant to them and allowed them to do whether it’s a dramatic increase in business, or, you know, they just got to live out their dream or their goal. You know, maybe you always wanted to have a radio station, and it was this big thing. And then 10 years ago, you go, “Ha, maybe I don’t need a radio station.” I can have my own radio station, or television station. I mean, you know, those are cheap, just buy one of those every week. And then YouTube comes out. And everything is so changing. And it’s like, it’s interesting to see how you can live your dreams the way you want. And do it on your own terms. That’s what was huge for me. The whole number one reason I went full time in business in ’08 was just to control my calendar. I hated missing family stuff, and especially for work stocking shelves or working at Wendy’s. Like, no one’s dying over this, like Grande Roja Papas Fritas. Like, yes, one more large fry, great, made a difference in this person’s life. And I don’t regret any of it. But I also go, you know, there’s a lot more inside of me that we have to be going for. So tell me about one of the biggest transformations you can think of that you’ve been able to experience with, you know, the people you’ve helped that are using your platform.
Rockwell Felder [29:20]
Yeah, I think it’s, I just think it always comes down to patience, but specifically with our customers and podcasters who we get the opportunity to serve and engage with every day. It’s awesome because like podcasters talk for a living. So they’re really good at telling us what they think. But especially in the early days, it was really tough hearing some of the harsh and critical feedback that they were really good about providing since they’re good at talking and comfortable talking, and certainly had abilities to given that our platform is a recording device so they could, you know, use our platform to record what they thought and send it to us and getting over that initial like, ego hit or just feeling like oh man, we’re screwing up or or we’re making people upset because we definitely don’t want to make people upset. That never feels good. But learning that like, you know, the customer is always right. I don’t believe that in the literal sense. But I do believe that in the spirit of it, there’s always something to learn from your customers. And so I think just trying to get over the negative stuff, whether and how that made me feel or how it made us feel, and just kind of trying to peel it back to understand what can we learn from this? How can we make it better, and then furthering learning that the people that were the most critical, are oftentimes the people that wanted this to work the most. So if we could turn that around, they ended up being the most passionate people and the biggest fans of Squadcast. And so again, it’s not something that was intuitive at first, but when we started to just get over that feeling of whatever it was, you know, shame, embarrassment, whatever, hurting people, making people upset, getting over that and learning from it, and then letting them know, like, “Hey, we’re listening, we’re taking this seriously.” And then getting to show that and kind of celebrate that. So one of the things we would do was, whenever we’d have like a product update, we would describe to our customers what that product update was and why we added it. So a lot of times, we would say, “Hey, this person said that they experienced this issue with how the calendar scheduled. So we went back to the lab and fixed it, and here’s what we think.” And we want to give them, you know, we want to thank them, and it just started making them… those relationships really sticky, where, you know, it was really easy at first for us to just kind of write them off and just say, “Oh, they’re a jerk. I don’t like the way that they’re talking to us.” And sometimes we had that. Right. Like they weren’t exactly pleasant. But there was still…
Mario Fachini [31:57]
That’s putting it mildly.
Rockwell Felder [31:59]
Yeah. Well, I mean, you know, but it sounds like you know at least. But like, it just… I understand why we felt that way. But it would have been easy to just cut ties. But really learning that that’s an opportunity to make superfans is something that is a huge learning experience for us. And something that we always try to tell people that are, you know, fellow business owners, that your biggest critics oftentimes can be your biggest fans, it’s not always true. Sometimes you got it. I’m not saying you do this every time. But it’s been repeatable enough to say that it’s worth the initial effort. And, you know, not everyone’s ended up successful like that, but most of them have.
Mario Fachini [32:40]
Yeah, I’ve had clients where I just straight up, I’m like, I need to fire them. Because no one should be treated this way. No one on my team deserves to be treated this way. And then I actually built, I developed a platform to build WordPress websites automatically in a couple of minutes. And I’d never done software before, but I had this idea. And the entrepreneur in me was like, “You can do this, you know, you’ll figure it out. You always do.” Dad always encouraged me that. And I’ll tell you, one of the first time I opened a support desk, I was like, because I’m generally nice, even if I’m upset, I flat out… I’m like fuming on the phone. And I’m like, I appreciate your help. I know this has nothing to do with you. I am not happy, if I could speak to a manager. This has nothing to do with… You know what I mean? Some people just go off on whoever they’re talking about. And it’s like, they’re just trying to help. They don’t know who you are. They don’t know the situation. So I always try to be nice, even when I am upset. But some people do not have that. Like, I don’t know, common sense, or empathy or whatever. And there’s some support tickets I’ve seen for my software, and I’m like, should we get rid of them? Like, what do you think? And it’s like, you know, if it’s one or two times, but when it’s every day, all day for a month and a half? It’s like, this is on me, I let them in.
Rockwell Felder [34:03]
Mario Fachini [34:04]
Rockwell Felder [34:05]
And unfortunately that certainly happen, and very true. So I don’t want to come across like saying you do that for everybody. But I think you know, I’m grateful for my training in my food service days, because…
Mario Fachini [34:17]
Rockwell Felder [34:17]
It’s very similar, where you’re standing in front of a customer at their table, and they’re upset that what they got served wasn’t what they wanted, for whatever reason and it was my job to kind of figure out that resolution. And so yeah, so I think it kind of helps build that thick skin. But yeah, customer support. It’s…
Mario Fachini [34:33]
But reading those reviews are priceless. You know, same thing I tell my authors I go Don’t Don’t skip over your YouTube comments or your Amazon reviews for the book or if you have a product on there. I mean those things, they can be the funniest things in the world. I don’t think there’s anything funnier you can do than watch a comedic video and read the YouTube comments because people just, they’re hilarious, better than watching a comedy special and there’s some good ones out there. But there’s also truth in it. Because I remember hearing about the difference between acting and comedy, and one is selling the eye and the one is selling a lie acting. The other one is telling the truth comedy. And it’s like, that’s funny, but they’re also being serious. Like they’re probably telling their therapists the same thing too. It’s the same, you know? So I take all that stuff to heart. I love comments. I love feedback. And, you know, I love the humor. I appreciate the humor, but I don’t just glaze over and go, “Oh, that’s funny.” I’m like, “Okay, what are they meaning here?” And you know, if you can reach out and talk to him even further, it’s even better. So thank you for sharing that.
Rockwell Felder [35:40]
Mario Fachini [35:40]
We got one more thing to do before we thank the sponsor, and go to the Imperfect Action Round, and I’m excited to unveil it to you. What do we call this thing? The Wheel Of Whatever, I always have a randomized question. See all of them right there?
Rockwell Felder [35:58]
Mario Fachini [35:59]
And it always lands on the right one. And I know what I want to ask you.
Rockwell Felder [36:03]
Always does, huh? The game is rigged. Hmm.
Mario Fachini [36:07]
You know, I was gonna put stuff on there originally, but then it worked more in my favor to just keep it off. So we’ll see what happens, the show’s changing, and it’s stopping here. Who is someone you would love to have on your show?
Rockwell Felder [36:24]
I mean, I think… I think Joe Rogan just because he kind of got the podcasting journey started for both of us. It’s not my favorite show anymore, but that’s how I got introduced to podcasting. So that’s definitely the first that comes to mind. But yeah, there’s a lot of also awesome podcasters that we would love to have and you know, we’re going to have Pat Flynn on and Jordan Harbinger on pretty soon and we’re fortunate enough to have them as advisors to Squadcast, but those are people that we really look up to in the podcasting space that have really done a lot for podcasting and podcasters but you know, the Joe Rogan one would be special. Not that I expect him to do our show just because he doesn’t do anybody’s show but I think it would be cool just because to design that the impact that he’s had on Squadcast I think would be incorrect.
Mario Fachini [37:17]
Excellent. Love the honesty, that’s all I ever asked for. And we’re gonna go to the sponsor and Imperfect Round. Thank you.
Sponsor – Free Business Book Publishing Course [37:25]
You’ve heard me say every business needs a book, including yours. And it’s true. And that’s why you should visit FreeBusinessBookPublishingCourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. But you know what? Don’t take my word for it. Take it from a few of my authors like Lorie, “I went from having an idea and the possibility to actually getting my book published.” Or Katherine, “Thank you for making my mom number one bestselling author.” Or Maryalice, “What he got done for me in three days regarding my book launch, unimaginable.” Jon Cody, “I’ve worked with Mario over the phone and online and he’s been very helpful in getting me where I needed to go with promoting my books.” Rosio, “There’s no way in the world I would have been able to do this with somebody else. Again, I’ve attempted it in the past, it didn’t serve me. As a matter of fact, I ended up more frustrated than anything. So this has been a very seamless process.” Adele, “If you’re looking for an amazing business coach, I highly recommend Mario Fachini.” Or Bill Benner, “I can’t make a higher recommendation than to work with Mario Fachini. He has been great for me. And right now, I won’t work with anybody else except for Mario.” Hey, their words, not mine. Visit FreeBusinessBookPublishingCourse.com to get started now and I look forward to hearing your transformation as the next video success story. Once again, that’s FreeBusinessBookPublishingCourse.com.
Mario Fachini [38:56]
And we are back with the Imperfect Action Round. Rock, are you ready to take Imperfect Action?
Rockwell Felder [39:01]
Mario Fachini [39:02]
First question, 60 second answers. What is the fastest path to the profits?
Rockwell Felder [39:08]
Fastest path to the profits? Don’t worry about it. Just keep… just start today. Keep working, show up every day, and you’d be surprised what happens when you start to accumulate time.
Mario Fachini [39:19]
Excellent. Number two, what is the biggest problem you see your prospects making and fastest way for them to fix it?
Rockwell Felder [39:26]
Again, it’s a matter of focus. I think focusing on too many things that aren’t going to get you to your goals. So if you want to start a podcast, it’s not going to be again, the microphone, the headphones, even the software. It’s going to be you starting and creating that. And again, time is going to be… podcasting rewards, consistency, persistence. So just getting started and getting behind that mic is the best way to do it.
Mario Fachini [39:54]
Excellent. Number three, what is the best way to maximize customer lifetime value?
Rockwell Felder [40:01]
Just not being afraid to talk to them, always talking to them, always kind of rising above your initial instincts to, you know, discount what they’re saying or think about why they’re incorrect or why what they’re saying is wrong, because there is probably some stuff that they aren’t aware of. But just talking to people, it has a wonderful impact on them.
Mario Fachini [40:24]
It’s one of my favorite things to do. Honest to God, communication and just feedback.
Rockwell Felder [40:30]
And I love it too. So yeah, it comes natural to me, I think more than other people, but 100% it’s, it’s important.
Mario Fachini [40:37]
Yeah, when people are like, we’re going to install a button on an email, and I’m like, you toast already. Cool, awesome. Let me know how it goes. I’ve also learned not to argue if someone’s going to do something, they’re gonna do it. It’s like, I’ve always wanted the best for people. And it just hurt me to know what was going to happen for me. And I’m like, “Cool, wish you the best.”
Rockwell Felder [40:56]
Mario Fachini [40:57]
Pray for him. All right, books. What are some good books you could recommend? And please mention the one.
Rockwell Felder [41:05]
Yeah, so like we were talking about earlier, it’s one called The Mom Test, not my favorite name for the book. But it’s still a good book nonetheless. And it’s really about how to talk to your customers and different… and it really gives good actionable strategies and tactics on how to deal with it, especially when you’re like first testing an idea. But it even goes beyond that, when you’re trying to… you’re past the idea phase, and you do actually have a product, how to interact with customers that way, too. It’s really short, straight to the point. But it’s having a great impact on how I talk and interact with customers on a daily basis.
Mario Fachini [41:41]
Rockwell Felder [41:43]
Yeah, so I think going with that theme of stuff that’s short, but actionable, because that’s what’s really important to me is like, there’s a lot of hats that I need to wear as a founder that I’m definitely not capable of immediately. But using books, podcasts, all that stuff to kind of level my knowledge and skills up. So, Say The Right Thing is another one that’s very similar, just how to like, be very precise with language and communication when you’re interacting with people and it’s… it could be used for bad intentions, if you will, but you know, Jedi mind tricks… But for me, it’s really just how to make sure that what I’m saying is clear and want to get the… want my words to impact people the right way. And too often words, based on just choices, or how we say them can impact people in an unintended way. So just learning how to…
Mario Fachini [42:37]
150%, one of my favorites that I’ve mentioned before, is Hung By The Tongue. And, you know, people wonder why they get in trouble all the time. It’s like you generally divulge all this stuff, you’re literally hanging yourself with what you say. You know, no one knows anything unless you tell them what fuel are you giving them? Same thing you’re saying with the words. It’s like what you say to your customers and clients and it shouldn’t be, “Oh, just so I can manipulate them into buying more.” It’s like, no. Think about how can you help people. If you know that certain words, trigger them, use a different one, you have the source. Like, that’s a whole other thing. But I’m glad you mentioned that. So thank you for that.
Rockwell Felder [43:14]
Well, thank you for the book recommendation, because I haven’t heard that one. But that is a phenomenal title.
Mario Fachini [43:20]
It’s… yeah, I’ve done a lot myself on the words and speech. And yeah, it’s interesting, one word, and it’s like, it could be literally the matter of life or death.
Rockwell Felder [43:30]
Mario Fachini [43:32]
Well, I appreciate everything you shared, where would you like everyone to learn more at?
Rockwell Felder [43:37]
Yeah, so if you head over to our website at Squadcast.fm, you can learn more about the company, the product and but then also just learn how to be a better podcaster. So we have a lot of free downloadable resources on specifically when it comes to recording your podcast remotely. So head over to Squadcast.fm and we can help you out there and you say hi to us and the team. We’d be happy to greet you.
Mario Fachini [43:59]
Excellent. Well, thank you so much. It’s been an absolute pleasure.
Rockwell Felder [44:03]
Thank you so much, Mario.
Mario Fachini [44:05]
Alright Expert Authority world. It was another great episode today. I’ll see you tomorrow. Have a great day. And God bless.
Sponsor – Free Business Book Publishing Course [44:12]
You’re already the expert. But have you transformed your expertise into a tangible asset that will generate and qualify leads while increasing profit for you 24/7? And if so, how well are you promoting it? With the Expert Authority Effect Publishing method, it’s easier and faster than ever. Visit FreeBusinessBookPublishingCourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Visit FreeBusinessBookPublishingCourse.com to get started now. Once again, that’s FreeBusinessBookPublishingCourse.com.
Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EAInterviews.com for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I’ll see you tomorrow.
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