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Today’s guest, Amy Rasdal, traded her corporate job for consulting 15 years ago and makes more money than most executives. She works and plays every day. Amy founded Billable at the Beach® to liberate 6-figure earners by helping them
build 6-figure consulting businesses. Amy is passionate about helping others find the freedom and flexibility to live the life of their dreams, without sacrificing the career they’ve spent so long building. Welcome to the show, Amy!

What Expert Authority World™ is saying about the show:

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you.In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario!Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show!~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight!Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

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Resources Mentioned

Books Mentioned

High Output Management | Andy Grove

On Wings of Eagles | Ken Follett

People Mentioned

Andy Grove Ruby

Ken Follett

Ross Perot

3+ Expert Authority Insights™ To Apply Now

  • Time is our only true resource.
  • Consulting gives you so much freedom and flexibility.
  • Revenue first, and then all those decisions are so important, but after you’re generating.
  • Only do what only you can do.
  • That doesn’t end between you and me. It’s one step further.

Sponsors

• FREE Business Book Publishing Course Learn How to Publish Your Lead and Profit-Generating Business Book in < 8 Weeks visit: www.FREEBusinessBookPublishingCourse.com

• Acorns: To learn how Acorns simple & easy investment account will help you create a compound interest snowball, visit: EAInterviews.com/Acorns

Wheel of Whatever™

[44:09] Who is the killer CEO that you would love to know more?

What You’ll Learn In This Episode

Click the time stamp to jump directly to that point in the episode.

[0:06] Intro

[0:55] Sponsor – Free Business Book Publishing Course

[01:54] Time as hard as I try is something that I’ve never been able to figure out how to make more of.

[2:50] Why would you say it’s so important for people to consider consulting?

  • Consulting gives you so much freedom and flexibility.
  • The fact that you can make more money as a consultant than you can as a corporate employee. 

[06:38] Why is consulting better?

  • We can walk into our corporate job any day, and that jobs that get eliminated, they could be ours.
  • When you have your own consulting business, you have trawl,you have a lot more control than you. 

[16:52] Good Things About Consulting

  • I have way more impact on my client companies as a consultant than I did as a corporate employee. 
  • You’re typically sponsored by one or more of the executive team.
  • They’re paying you a lot of money. So they’re going to listen to you

[18:13] Coach vs Consultant

  • Consultant works on bigger projects with very concrete results.The outcomes are clear and specific.
  • Coaching in the business sense, is more typically individuals or groups that are working on something. 
  • Success of the coaching as opposed to a consulting gig is less dependent on a specific on a product launch or something like that.

[31:57] I don’t like other people telling me what to do, I like to decide for myself.

[44:09] The Wheel of Whatever

  • Who is the killer CEO that you would love to know more?

[46:05] Let’s Thank our Sponsor, Free Business Book Publishing Course

[46:23] The Imperfect Action Round

  • I have a tried and true process called three action steps to generate revenue now. So I have an exact formula that is the fastest path to cash in my area of expertise.
  • The block on not charging enough for your consulting services really is fear. Once you get past that, and realize and really learn to be a superhero with super power making super pay, you can get past that, and the market will pay for your services.
  • Never compromise your ethics, integrity, or the quality of your work. And I think that’s the secret of maximizing lifetime customer value.

[49:28] Amy’s Book Recommendation

[51:48] Sponsor, Free Business Book Publishing Course

Episode Transcript

Read Full Transcript


Hi, this is Amy Rasdal from Billable at the Beach. And you’re listening to EA Interviews.

Intro [0:06]
EA interviews, Episode 244. Inspiration, transformation, success stories and the imperfect action round seven days a week. Join Mario Fachini for today’s Expert Authority Effect interview.

Mario Fachini [0:20]
Maybe you make six figures, maybe even make seven. Maybe you’re high up at a company. But how much time do you have? That’s the question. That’s why I’m excited to have Amy Rasdal on the show today, because she is going to be sharing with us how you can start your own consulting company. She did this 15 years ago, and now makes more than executives in her companies called Billable at the beach. So if you’d like more time with the same, if not more money, I’m gonna have Amy up right after we thank our sponsor.

Sponsor – Free Business Book Publishing Course [0:55]
Every business needs a book, including yours, visit freebusinessbookpublishingcourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s freebusinessbookpublishingcourse.com.

Mario Fachini [1:11]
Here she is. Ladies and gentlemen, Amy Rasdal. Amy, how are you feeling today?

Amy Rasdal [1:16]
I’m good, Mario. Thanks for having me today.

Mario Fachini [1:19]
I’m so excited to have you on because time is so important. And I think a lot of people have forgotten that. What’s your experience?

Amy Rasdal [1:30]
I think people do. So I have a favorite book that I love. I grew up in Silicon Valley. I’m a silicon kid. And it’s from Ebro. And he makes a big point out of saying that time is our only truly not resource. You can get more money, you can get more buildings, you can get more people, more other resources. Time as hard as I try is something that I’ve never been able to figure out how to make more of. How about you?

Mario Fachini [2:00]
I’m in the same boat. I mean, you can email yourself twice, and act like it saved you time or something. But when you break it down, you only get 24 hours a day, 168 hours a week, 96 opportunities a day with 15 minute increments, to do something great about it. But you’re absolutely right. You can make more money, but you’re limited on the time.

Amy Rasdal [2:28]
That’s right, and you can only skip sleeping so it catches up with you. That one too.

Mario Fachini [2:34]
Yep, I’ve definitely been there. So I want to ask you, why would you say it’s so important for people to consider consulting instead of just driving themselves on the ground?

Amy Rasdal [2:50]
Well, consulting gives you so much freedom and flexibility. And I think some things about consulting, I think that’s something people probably understand. Now, I’m not talking about consulting, working for one of the consulting firms, but rather having your own consulting agency or just your own solo practice. I think people are aware of the lifestyle bonuses or freedom of flexibility. I don’t think anyone always thinks about or talks about what a great career it is, in terms of career path and career satisfaction. And the fact that you can make more money as a consultant than you can as a corporate employee. Not sure everyone thinks about those tools.

Mario Fachini [3:36]
You’re saying you can make more as a consultant than a corporate worker.

Amy Rasdal [3:42]
That’s right. And a lot of people don’t understand that though it’s very much in line with the things that you’re always talking about. As the consultant, a lot of people immediately gravitate towards just filling up their hours. There’s this big kind of fashionable thing right now to do fractious, EO, fractional cmo, things like that, this fractional well to me that so part time job, I don’t want you to have a part time job. I want you to be a superhero, with superpowers, making super pay. And being a superhero. It’s super fun. And that super pay part if you really can do so it’s not about just people have an instinctive sense that when they start consulting, that they make sure they fill all those hours. And it’s not the right mindset to approach it. You really have to get a superpower, being a superhero and pick those engagements carefully.

Mario Fachini [4:45]
Can you put some numbers to that because that sounds good to me. But when you’re saying make more, working less. I mean that alone is something to wrap your head around, but how much more exactly are you referring to like what would you say is typical for a corporate pay versus consultant pay?

Amy Rasdal [5:05]
So I think I’ve never thought about it in quite that way. But I can think quickly and the math seems to be enough. So I’ve seen a lot of people be able to match their corporate pay, working half the number of hours.

Mario Fachini [5:23]
So that’s like doubling it.

Amy Rasdal [5:25]
If you’re interested in working the same amount of hours. So I think double is a pretty fair number. Now, I’m not going to say that everybody can do that. And there are people, the sky’s sort of the limit, depending what you do, and how advanced you’re willing to get in terms of some of your approaches, and kind of how you like to work and who your best target client is, it can be more than.

Mario Fachini [5:52]
What if someone’s afraid to go do it, even though they’ve been in the job? 10 years? 15, 20, 30? More? I mean, you’re asking them to completely switch and turn stuff around, why should someone still consider it, even if they’re afraid?

Amy Rasdal [6:07]
So fear comes up all over the place when you start consulting? And I think that’s probably true when you start your own business in general, when I work with people in my programs, some of the things that happen over and over the mistakes that people make boil back to fear. So there’s a few different variations of that. But I think one of the biggest ones, and I think maybe your question is around, okay, why should I leave my corporate job? Why is consulting better or safer or whatever than my corporate job? Well, here’s the thing. You and I both know, as much as we think about it too much, that we can walk into our corporate job any day, and that jobs that get eliminated, they could be hours. So we can walk in any day, and our job can be eliminated. And oftentimes, that’s not when we’re expecting it. So I’m going to tell just a little story. I was consulting and working on a project with a company. And I did most of my work remotely, which is usually the way that I operate. I buy one team meeting a week. So I was in the team meeting on Wednesday, and there was a woman there. I also speak at an outplacement services firm. So I speak on the second Monday of every month to a group of people who have recently liberated, and she walks in, I had just seen her at the company on Wednesday, she walks into my transition session on Monday. And I try not to add a funny expression on my face in those types of situations. But she must have seen the surprise on my face. And she said, I walked in on Friday, and my job was eliminated. There were no other jobs eliminated, I had no idea they were even thinking about it. But all of a sudden, my job is gone. So that can happen. Every time when you have your own consulting business, you have a trawl, if your pipeline is not looking good, assuming you’re willing to face reality it’s not a surprise. So you have a lot more control than you. But that’s not always intuitive.

Mario Fachini [8:25]
So, as far as your transition process, it sounds like even if someone’s having an issue with that you can help them with it.

Amy Rasdal [8:36]
Now, I don’t consider myself a mindset specialist on how to convince you that it’s time to quit your corporate job, I can for sure tell you about the process. I’m really more interested in helping you when you’re pretty close to the decision, if that makes sense.

Mario Fachini [8:57]
Okay.

Amy Rasdal [8:57]
I think it’s almost more of a life coach type person that can help you with kind of your total life picture. On deciding that, and then I can tell you the specifics of what that’s going to translate to in consulting.

Mario Fachini [9:14]
Let’s talk about how you set this up because consulting, I do it, I love it. Because for me, if you say you have a problem, it’s like a done deal. It’s fixed. And that’s what people are looking for in the end result, but I know so many people that do it in such different ways. I mean, you can jump on the phone, you can jump on the zoom, you can jump on whatever you can jump on in person. There’s so many different ways and I’d say business models, I guess is what I’m getting at. And I want to break down a few things. One of them is how would you say someone should structure the consulting? Let’s start there. And the second one yeah. Let’s start there. What would you say is the best way to do it?

Amy Rasdal [10:05]
Tell me more about what you mean? Tell me a little more what you mean by structure. Because I’m not…

Mario Fachini [10:11]
So if someone transitions over to consulting, okay, don’t just agree they should do it is absolutely great. You’re going to have a huge impact. But you could say I have a dozen clients that I talked to three on Wednesday night, that’s not the right math. I talked to six on Wednesday and six on Thursday. And we talk once a week. So that’s one model. And then there’s other people who might say, well, we talk once a month, and some talk bi weekly, what would you say is the best structure, after you’ve transitioned with, we’re pro consulting, but what would you say is a good model for not taking up so much of your time, but still having that high touch where you can get an impact quickly, because if you only talk once every three months, it’s gonna be hard to get some momentum, I would think.

Amy Rasdal [11:08]
So I can give the most help to people who have been corporate folks, and who want us to continue to have corporate clients. One big reason for corporate clients is and it doesn’t necessarily have to be multi billion dollars, but they have to be big enough to be able to pay you well. So it can be smaller, corporate, bigger corporate, but consulting for small business, just because they can’t pay you as much. So still working for corporate clients. And then what I would tell you right, when you transition, I would tell you don’t even worry about structure, the first thing that we’re going to do is get you generating rap, we are going to get you to land a project, and put a check in and all of the structure and how many days a week, we’re going to figure all out after we start generating revenue.

Mario Fachini [12:07]
Perfect.

Amy Rasdal [12:08]
So revenue first, I’m an extremely practical person. And I assume that you’re working mentally, because you have bills to pay. And then there’s all the super fun stuff. Because you and I are lucky that we get to both do something that we love. But fundamentally, it’s still the money. I mean, if I didn’t have to work for the money, I would be so busy. I have a million nerdy nonprofit type things that I would like to be busy with. So revenue first, and then all those decisions are so important, but after you’re generating.

Mario Fachini [12:44]
Excellent, excellent. And I appreciate the honesty there because that’s exactly what I was getting at is, there’s so many different ways to do consulting. There’s no right or wrong way, I would say it’s just what works best for you and what you’re saying and what I’m hearing is if you had some corporate clients previously, or you were doing it through the company, you can still now serve these people, but in the capacity of an independent consultant, correct?

Amy Rasdal [13:15]
Right. And then we do eventually cost structure and you really hit it, Mario, exactly what I suggest people do. I suggest that from the customer’s point of view, we always want to keep it completely focused on the customer’s needs. We don’t want to talk about our lifestyle needs when we’re presenting to the customer. But as a consultant, one of the big benefits is the freedom of flexibility. So what I want you to do after you’re generating revenue after you’ve at least landed one project and have a check in the bank. Otherwise, that’s what we’re going to work on first, then I want you to look at some of the lifestyle things that are important to you. What are the types of clients that turn those lifestyle priorities for you into client benefits. And I’ll give you a really quick example. So in my core consulting practice, I’m really a high level project manager. So project management, I really like to explain it as if it’s air traffic control, something comes into me, I do a little work, send it here, something comes into me. I don’t need to do any work, but this might impact funding or something or a product launch, right. We’re just about to ship a new vaccine. It’s really important. And this is bad news, potentially. I’m gonna pick up the hotline to do something else. I spent two hours going to these four places. So I tell people, look, I like to work remotely. That’s not how I explain it. I don’t want to live in a cubicle at somebody’s company’s site. I like to work remotely. I have young kids at home. I have other things that I like to do. I will talk about that. So the customer asked me look, if I come into your facility for four hours a day, the airport’s only going to be open four hours a day. So planes are only going to fly four hours a day. I’m remote, I never say home. I always say remote, because it sounds more professional is that I’m typically on email and available for quick contacts from seven in the morning till 11 at night, seven days a week. So the airport will be open very much like the San Diego airport, which I used to live under, thank goodness, I don’t anymore. from seven in the morning until 11. At night, the planes will be flying. So I really turned it into an advantage for them. Even though it’s also an important lifestyle thing for me.

Mario Fachini [15:46]
I’m glad you touched on that, because like we were talking about early on, you can’t get your time back. But you can always get more money. And if you’re wasting all your time just doing things, I mean, you could say I make a million dollars an hour. But if you’re spending 23 hours of that day doing rambunctious stuff that makes no nevermind. I mean, it still wouldn’t be a horrible day. I mean, just saying but that would get tiring after a while. But I guess after about 20, 30 days of that you could get your own plane and not have to deal with that. But the point is, you can’t get the time back. You can’t get the time back. And it doesn’t really matter how much you make an hour, you should be creating the lifestyle, you want to facilitate both because the reality is you can help a lot of people no matter where you’re at.

Amy Rasdal [16:45]
That’s right, you can add huge value to your client. And one of the other things that I really enjoy about consulting, I talked a little bit about career satisfaction and career path. I have way more impact on my client companies as a consultant than I did as a corporate employee. Because there’s a certain mystique about the outside consultant coming in. You’re typically sponsored by one or more of the executive team. They’re paying you a lot of money. So they’re going to listen to you. I remember telling my dad years ago when I first started doing this, I said, Dad, I have to be careful what I tell them, because now they do what I say. But it’s great, right? It’s so satisfying to really see your impact.

Mario Fachini [17:26]
Yeah, it’s a lot of fun. I will have to say that. And I do want to touch on this real quick. I did say I had two questions. And I’m gonna ask it to honor that for the expert authority world but I realized where you’re coming from, and we don’t need to go in super detailed, but the difference between coaching and consulting because a lot of people talk about, I’m a coach and consultant. It’s kind of like sales and marketing. It’s like, they’re so intertwined, but they’re not for advertising and marketing, or advertising and sales. And just I hear all the time coaching and consulting. And again, I’ve done both, but what’s your take on the coach versus the consultant?

Amy Rasdal [18:13]
So for me, I don’t know why Mario, but I always have a little bit of heartburn. When I or someone else refers to me as a coach, and I don’t really know why I still think it’s a little bit of a weird thing in business, and to not have it be in sports. That said, I believe that consultants work on bigger projects with very concrete results. The outcomes are clear and specific. Often working now here, I’m going to say a coach doesn’t work with a team because of course in sports, that’s exactly what they do. But coaching in the business sense, is more typically individuals or groups that are working on something. But the success of the coaching as opposed to a consulting gig is less dependent on a specific product launch or something like that. What do you think, Mario? Does that make sense to you? It does.

Mario Fachini [19:14]
And it’s interesting, because people have asked me this before and I’m like, that’s a good question. Because at the end of the day, me personally, I want to get you to the end result. So whether I’m coaching you through it, versus you’re paying me a lot of money to tell you the steps, I don’t really care, I want to get you to the end result. Here’s my take on it, though, when I’m coaching you, for example, like the sponsor ad earlier with my book program and my author clients, I have programs where I can coach you through publishing your book, and I only offer those a few times a year with a limited number of people and we go through it together. It’s been very effective. Okay, it’s a lot of fun too, I can take you through and get your business book published. But I’m saying, okay, step one, everyone, we need a title, we need a subtitle, who’s your avatar? Who’s your ideal reader? Okay, I’m telling you all the answers, you basically have a cheat sheet. I’ll tell you every last thing, it’s on you. Now, the consulting, I’ve done primarily, with my concierge program, where I’m only working with you one on one, and it’s very high touch. Okay? And maybe you’re responsible for some of it, which you are. But maybe most of it’s on me saying, okay, well my team and I will take care of the cover, we’ll take care of this, we’ll but we do need to brainstorm a few things back and forth here. So to me, it’s more about the responsibility. Because you could say you’re coaching the staff of the company, maybe you’re the consultant for the marketing team, and you’re guiding them, and they’re executing it. But it’s not training where you’re teaching them how to do it. Either way, you’re guiding them though.

Amy Rasdal [21:18]
It’s an interesting idea. That’s right. And I do with my corporate clients, I always call it consulting. However, I believe my job as a consultant in the corporate world, contrary to sound consulting firms, is, I believe it’s my job to get in there and do the project and get out. I’m not supposed to make myself indispensable. So I almost always work with a team, not my team that I bring in, but I work with an internal team that I put together run for, you know, typically nine to 18 months. But my goal is to leave that team able to operate completely without me. They’ll have a new leader or they might touch base with me from time to time. But my job is to get out and move on to the next project. That’s what consulting is.

Mario Fachini [22:08]
I see it as like time compounding, you’re saving them three to five years a finger to get out on their own, you’re going, Hey, let’s take it like you’re saying nine to 18 months, I’m gonna give you all the answers. Let’s just put this in place, we’ll have weekly milestones. And by the time we’re done, you’re gonna be up and running. And I just saved you five years, or 10 in some cases.

Amy Rasdal [22:30]
That’s such a succinct way to put that. Can I use that?

Mario Fachini [22:33]
Oh, for sure. It’s one reason I love my team, which I’m very thankful for transcribing. This makes the show notes because someone asked me on one of the last episodes, they’re like, that’s awesome. Can you say that again? I’m like, I have no clue what I just said. But it’s being recorded. It’s live. And we’ll see it in the show notes. So we’re good.

Amy Rasdal [22:53]
We have it.

Mario Fachini [22:54]
Yeah.

Amy Rasdal [22:55]
Well, it’s funny, because one of the things that I have in my program, one of the exercises that I have people go through is what we just did accidentally. So when they’re working on what I call their value proposition, or their elevator pitch, what it is they’re going to be selling, everyone can always do so much that you have to boil it down for your pitch. And so I tell them to put something together and then reach out to three to five people, because other people will give them that succinct, high sizzle bullet point that they could never come up with on their own. And that’s exactly what you just did there.

Mario Fachini [23:31]
In the same timeframe too. And you’re very welcome. Because I think they could figure it out. But there’s no way you’re going to do it in the same timeframe. You give anyone a computer six or 12 months, they’ll figure anything out. But if you have a deadline next week, it’s not a good solution. It goes back to that time.

Amy Rasdal [23:51]
No. So…

Mario Fachini [23:53]
Time is money. It’s like I do it on my own. Okay, cool. Well, if you want to give away 17 months of your time versus focus for 30 days, enjoy.

Amy Rasdal [24:07]
Well, and so you just set me up for something else that I say a lot when I talk to people about consulting. And I mean, I just figured out how to do it on my own. And I always tell people that when I talk about the mistakes that people make, I know about them. How? Because I made every single one, right? I’ve made every mistake as I’ve been building my business over the last 15 years. So people will say, well, why should I join one of your programs? Can I just do it on my own? I say, absolutely. You can do it on your own.

Mario Fachini [24:39]
Here’s all the answers.

Amy Rasdal [24:40]
It’s taken me 15 years. How long do you want to wait? Right? So it’s an interesting thing isn’t in my guess that’s kind of your whole point about expert authority is time when it boils down.

Mario Fachini [24:52]
It’s another reason I always focus on the results in the revenue and profit too because if you say okay, it’ll take me a year on my own. And you might think, hey, I’ve got a year on my own when you say you’re going to lose $172,000. Oh, well, I didn’t think about it like that. No, you didn’t, you’re just thinking at the time component. But if you’re making some serious money what’s that time worth? There’s a difference from making 20 an hour to 200 to 2000 versus 20,000.

Amy Rasdal [25:27]
Well, so like, almost everybody I’ve been working from, I say remotely, but home for many years. But even still, the pandemic, like most of everyone who’s watching this, made me get new IKEA furniture from my office. So firstly, I wait for it to be in stock. But I didn’t put that stuff together by myself, or even have my husband do it. We hired a guy who all he does is put together IKEA furniture, because I can be doing my consulting work. The guy who puts together the IKEA furniture, two things, he’s cheaper by hour than what I can make. And he can do it three times faster.

Mario Fachini [26:09]
Yeah, now the aggravation of it is just you have to be in a real learning mode. And there’s so much opportunity out there now. It’s just like, you can’t get the time back. And I’ve always loved it ever since I started my company, because it’s like, there’s people who absolutely don’t want to be doing this. They hate cameras. They hate being in front of the camera. They don’t want to be on stage. I personally love it. I love what I do. And I love speaking, onstage in person. And all of it. It’s like I do, and it’s the only thing I can do. You know what I mean? Anyone can do my emails, but only we can be on? Can you imagine that? I was thinking about that the other day? Because it’s like, imagine if you’re like, yeah, I want to get into shape and go to the gym and everything. So I’m going to hire someone to do that for me. You can hire a fitness trainer and coach, but if you were just like, in the salon, can you imagine if you’re like I’m gonna hire someone to get a haircut for me? Like, okay, there’s a point where…

Amy Rasdal [27:21]
That’s not so bad. But if there’s anyone out there who can come up with a thing where you work out and in shape, I’m in.

Mario Fachini [27:31]
Yeah, there are certain things that only we can do. And it’s, it’s interesting, because I don’t think you can outsource everything. And you should know what you’re saying your superpowers are? What are you the very best at the only thing you can do. But conversely, what’s all the other stuff that you shouldn’t even be touching? I remember the first time I posted on Facebook like a decade ago, I’m like, I just got fired today from the graphic design team. And nine out of 10 people were like, Oh my gosh, I’m so sorry that the… and the entrepreneur friends were like, nice, I remember that. They knew exactly what I was doing. I fired myself for my own company from that team. And I’m like, I don’t need to be touching. I enjoy it. I’m decent at it. I don’t need to touch it.

Amy Rasdal [28:19]
I’m a software engineer by background, and I don’t allow myself to touch my own websites. Because it’s a rabbit hole that I go down. And I get so obsessed with it. That is until I have everything working right. I won’t go to sleep. And so it’s just it doesn’t work for anybody for me so I don’t even touch it. Yeah, there’s a good saying and I should know who said it or wrote it. But it is only what you can do. I think that’s kind of the crux of what we’re talking about.

Mario Fachini [28:56]
Yeah. And at the same point, when you are done with it, you look up and go, oh, it’s a new month. When did this happen? Because we know it’s better than just a few hours or a few days. I designed software to build WordPress websites automatically. And I totally get what it’s like, not the code. Again, I fired myself from that about 11 or 12 years ago. Yeah. But even just playing around with it, trying to just think and brainstorm and test and tweak them like no, absolutely not. So totally get you. That’s cool. That’s cool. So tell me about what you were doing before. How did you decide I want to be on my own? I don’t want to be corporate anymore. Tell me about that.

Amy Rasdal [29:48]
So it’s kind of interesting. I really am set out to be a solo entrepreneur and have my own thing. Did I mention that I’m a silicon kid, dad was an early Silicon Valley guy. So I grew up surrounded by technology startups. So all the dinner tables that I sat around growing up a friend, my own, everything was technology startups. So it’s almost as if we didn’t even really realize anything else existed. I did eventually get out in the world and find out there were companies that did other things. But I started out working in a corporation and my original career goal was to be a startup technology CEO. I have since decided that being a CEO is overrated, underpaid, and I love consulting. But as I look back on my early years, I always love to perform. In my other life. I’m a dancer. One of my undergrad I went to undergrad on a music scholarship. So I was that little kid who was organizing backyard shows, and charging admission. And then at intermission, I would run out and sell popcorn and Kool Aid and stuff like that. Also, I just always did stuff like that. I love selling Girl Scout cookies. In college, I had a little… I rented a little piece of a gas station, really busy gas station corner at a beach in San Diego, I sold backpacks and duffle bags and beachy kind of stuff, I would make money because there was so much tourist traffic going by there in the summer that I could work the summer, and not have to work the whole rest of the school year when I was in college. So I was always doing stuff like that. And I never really thought that much about the fact that I just always stuff like that. I started clean, babysitting when I was 10. I started cleaning, but I could make more money cleaning houses than babysitting. I started doing that when I was 14. So I just kind of always did it. But for me, I’ve also realized now that I’m a lot older, that I don’t like other people telling me what to do, I like to decide it for myself.

Mario Fachini [32:02]
I can relate to that. 100%, 150% because I started my first business when I was 12. And sold that to start this one when I was in college. It’s been a few years since then.

Amy Rasdal [32:17]
Good for you.

Mario Fachini [32:18]
But I completely understand that. So it wasn’t that you were against the corporation, you just thought that’s what everyone did. But truly, at your core, you’re an entrepreneur.

Amy Rasdal [32:33]
I think I’m wired to be an entrepreneur. And I talked about how when I work with my people fear is the thing that blocks and limits them the most. And I’m a fearless person. I don’t mean climbing Mount Everest, because to me, I’m also very practical, just like there’s not enough oxygen up there. Why would you go? Of course I understand why some people do that.

Mario Fachini [33:01]
Well, you could do a halo dive. They put oxygen on you when you jump out of the plane.

Amy Rasdal [33:06]
Yeah. So that I would, I’ve actually promised my husband that I won’t jump out of any planes because it scares him. But I would totally jump out of a plane. And those wingsuit things that they were like you’re flying. Don’t do that in a heartbeat.

Mario Fachini [33:23]
So I have a question for you. I think you could do this. Keep your husband happy and achieve your goal.

Amy Rasdal [33:35]
Okay, I’m in, what is it?

Mario Fachini [33:37]
Do you really want to jump out of a plane?

Amy Rasdal [33:42]
Oh, it’s not a burning passion.

Mario Fachini [33:46]
Okay. No one ever said the plane can’t be on the ground.

Amy Rasdal [33:52]
No, it’s true. Are you talking about indoor skydiving places?

Mario Fachini [33:55]
No, I just mean, if the plane was on the ground, you could still jump out of it. But there’s a big difference between 30,000 feet versus…

Amy Rasdal [34:03]
That’s a good one actually, that would be fun. My husband is in the music industry. He’s not talented. He works all around the backsides of it. So a client that’s also a high end pilot. He teaches pilots how to respond to emergencies like he trains, Delta Airlines people and stuff. So it’s nice flying. So we could go over to his airplanes. And I could do that.

Mario Fachini [34:29]
You could and you could even preface it like, why you’re surprised, honey, I got something for you. And then like, yeah, we’re gonna jump out of a plane and because most people’s brain naturally goes to oh my gosh, are you serious? That and then, you could hop out real quick, like, see.

Amy Rasdal [34:46]
That’s good. I love that. That would be good.

Mario Fachini [34:48]
But I love the attitude because it’s like, you want to do it. You’re not and I get what you mean. It’s like, there’s stuff you’re just not even risk averse. You’re just not afraid of it’s like Yeah, why not? Wouldn’t you do it like you want to sit in a cubicle for 9, 10 hours a day and be in traffic, like, I can’t even wrap my head around that?

Amy Rasdal [35:08]
Yeah. And so I do try to get at, they’re afraid of not making enough money, they’re afraid of people thinking they’re a loser, because they jumped off the corporate track. And so that’s why I try to explain, but not always well.

Mario Fachini [35:24]
You make more money, you have your life back. And there’s more time freedom.

Amy Rasdal [35:30]
Yeah, you work with better clients, you can say no to people. Nobody owns your career path anymore. I talked to so many guys who they’re completely CEO material, it’s not their fault. Every time when they’re just about to get that big promotion, the company gets acquired, or a global pandemic hits or the stock market crashes, something happens that they have no control of, a new CEO comes in. And we all know that often the CEO brings their own team.So he doesn’t even know you. It’s not about you. So there’s so many things out of your control. So some of the people that eventually end up working for me do consulting. Man, they’ve been trying to scramble up that ladder for 20 years getting knocked off and knocked off. And it has nothing to do with them.You get to control all that stuff. It’s the best feeling and the best money and the best career path. And you have so much impact on your clients. It’s great. You do a similar thing, right?

Mario Fachini [36:39]
Win, win, win. I mean, that’s what you go for. Some people say win win, I want to be happy, I want my client happy. But it’s like I want my client to be happy. And they’re clients are happy. And of course, me too. I don’t want to be a rug in the process. But it’s like, you got to think, if you’re serving them, they’re serving someone else. That’s why they’re hiring you. It’s like, what are you doing for their client?

Amy Rasdal [37:06]
Oh, that’s another good one. Mario win win win instead of two. Because you’re right.

Mario Fachini [37:11]
That doesn’t end between you and me. It’s one step further.

Amy Rasdal [37:15]
No.

Mario Fachini [37:18]
That’s how I see it.

Amy Rasdal [37:21]
I love that. And so part of it is that quiet that before I loved it.

Mario Fachini [37:25]
Also in the show notes.

Amy Rasdal [37:29]
I’m going to be reading the show notes from my guest appearance. Thank you so much. I’m learning so much.

Mario Fachini [37:35]
Yeah, it’s going great. I’m really enjoying this. I have one more question for you, as in the same vein about the people you’ve helped, what’s your biggest success and transformational story of one of your clients.

Amy Rasdal [37:49]
So I have? Sure. So I have one that I worked with. It was two or three years ago. And she was a woman who had just had her first baby. And it’s hard to do the corporate juggle, when you actually also add a child into the mix. There’s plenty of women that do it splendidly. And I admire them. But it’s hard. So this woman with a high level Social Media Manager working for an agency, and she was really good at what she did. But it was just hard to manage the baby and the corporate job and having some kind of a life and dropping the baby off at daycare and the whole routine, the baby gets sick and you can’t go in. And so she wanted to do consulting. And we just happened to kind of meet by chance through some friends not even related to business. And she jumped into one of my programs, she actually did it, which is not always the case. Before she left her corporate job, she kind of laid the groundwork and got ready and learned about it. And then she jumped off. Within six months, she was making twice what she had made in her corporate job working about 30 hours a week, she had been working about 50, 55 before. We all know that, at our levels, most people don’t work 40 hours most people work more. So she had actually doubled, not quite working half the time, but close to it and then that didn’t even count commuting and packing the baby up for daycare and all that kind of stuff. So it was really, Basie when we met at the six month mark and she goes oh my gosh, I’m going to consistently make twice the money in less time. And that’s the one that my mind always comes back to that I love.

Mario Fachini [39:47]
I appreciate you for sharing that because first and foremost, I think the time she’s getting with her baby is most important. The time she’s getting back for her and her life. The fact that she will financially double it. And I’d even argue it was more than that. Because like you said, if she was at 55 hours, and you cut it to 30, that’s not even a direct, then the financial amount was doubled. But you also have to account for the 20 to 25 to 35% less time, which, again, is another added bonus for more consulting time or free time. I mean, if you make the same amount and cut your time in half, that’s essentially doubling your profits already, let alone I think it sounds more like a three, four time multiplier. That’s fantastic. But first and foremost, the time with their baby and family and everything. That’s great. Thank you.

Amy Rasdal [40:44]
When I have numbers, I always, I always like to not overstate and over promise because they’re…

Mario Fachini [40:52]
If they’re real.

Amy Rasdal [40:53]
Some programs out there that talk about Yeah, no, that’s true. But there are so many programs and people out there that are searching for a million dollars your first year. And it just happens. It’s just very rare with a heavy dose of luck, I think.

Mario Fachini [41:11]
And that’s good, I would always say err on the side of caution. I’m very much the same way. It’s taken me a while to just like, get more aggressive with it. But I’m glad I did. Because for some, again, it goes back to the serving piece, if someone’s deciding to do business with you, and clearly you can help them. But maybe they’re thinking in that track when you’re when you’re saying, you can make more money, or you’ll make a lot more money or you’ll increase your money. Okay, cool. But when you say you can go from 186,000 to 276,000, which is roughly a 33% increase in six months, and I’ve done it 37 times, or 137 times or 3000 times, yeah, you’re dealing with empirical evidence. And again, don’t overstate it. But when you have that to prove, and you don’t even need to say it, you just say here’s the last 10 case studies, and then they say it, I doubled my revenue in six months and cut my time in half. I mean, the average corporate CEO is a couple 200,400 600.You can take statistical evidence and just go across the board, this job caliber, this is what they make. I mean, same thing with the US population. It’s like you can say, well, X amount of people make above this threshold and below that, and about 15 different levels in between. So you can still not be over the top with it, but still give concrete like wow, this, she’s not joking around here. This is serious.

Amy Rasdal [42:56]
Yeah. It’s true. And I agree with you, too, that the ideal circumstances when you present the evidence, and your prospect makes the conclusion that you wanted to make it much more powerful that way.

Mario Fachini [43:11]
I’ve been teaching video testimonials for over a decade. And there’s nothing better than just being like it’s just playing the thing. There’s times when I get hit with my own ads. I’m like, Oh my gosh, this wait a second. Oh, yeah. I have my team load up some of this stuff. And I’m just like, oh, yeah, we were talking about that a month ago. And then I forgot about it. Because again, this is where I focus right here right now. And some of the other things. It’s just like, wow, this was a great test. Oh, wait a second. Oh. That’s like throwing money in the wash for no reason just to find out later. So in the same vein, have some fun. We have the Wheel of Whatever round now. Guess what this is? It’s the Wheel of Whatever. So I don’t even know how it’s gonna end up. See what your question is, it’s magical. Who is the killer CEO that you would love to know more?

Amy Rasdal [44:15]
Oh, my longtime favorite. He is gone now. But I’ve been at Andy Grove Ruby. For many years. I’ve read all of his books. I kind of grew up in that Silicon Valley world. His personal story is so interesting. He was a refugee. He walked out of Hungary with nothing,, revolutionized the world as we know it. And he’s, I’m not a great writer, but I appreciate great writers. And to me, a great writer is someone who writes things that you can’t resist reading you can’t put down and he writes about business topics and things like that, in a way that’s like that. So he’s a great writer, and he’s the CEO that I’ve always most admired.

Mario Fachini [45:06]
Excellent. Well, thank you for sharing that.

Amy Rasdal [45:08]
And for those of you who have some of your listeners who are younger than I am, he was the CEO and founder of Intel. And of course Intel hat, you have Intel through your house, whether you realize it or not.

Mario Fachini [45:23]
Oh, I’m very familiar with it. Because when I was launching the show, I designed and built the new computer and decided, what, two cores is better than one, four is better than two, but 14 is better than four. So, I’m very thankful to them. Over the years, I’ve always used Intel ever since ever since ever, and I don’t want to date myself. But I’ve built, designed and built many computers over the years for the last few years, let’s say so, great suggestion. We’re gonna thank our sponsor, and we’re gonna come back with the imperfect action round.

Sponsor – Free Business Book Publishing Course [46:05]
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Mario Fachini [47:36]
And we are back with the Imperfect Action Round. Are you ready to take imperfect action,Amy?

Amy Rasdal [47:43]
Absolutely.

Mario Fachini [47:44]
Alright, so I have three questions for you with 60 seconds or less answers. And the first one is what is the fastest path to the cash?

Amy Rasdal [47:55]
Fastest path to the cash. For me, I have a tried and true process called three action steps to generate revenue now. So I have an exact formula that is the fastest path to cash in my area of expertise.

Mario Fachini [48:13]
Excellent. Number two, what is the biggest problem you see your prospects making and the fastest way for them to fix it?

Amy Rasdal [48:22]
Not charging enough. And we’ve talked a little bit earlier about fear. The block on not charging enough for your consulting services really is fear. Once you get past that, and realize and really learn to be a superhero with super power making super pay, you can get past that, and the market will pay for your services.

Mario Fachini [48:43]
Love that. That’s for sure. Number three, what is the best way to maximize customer lifetime value?

Amy Rasdal [48:53]
Maximize customer lifetime value. I say, I’ll go back to kind of one of my main business axioms that I live by. And that is never compromise your ethics, integrity, or the quality of your work. And I think that’s the secret of maximizing lifetime customer value.

Mario Fachini [49:15]
I like that a whole lot. Because, yeah, without that you have no fun. What are some books you could recommend that expert authority worlds that have made a difference in your life?

Amy Rasdal [49:28]
So I’m kind of a one trick pony on that topic today. Because it’s an old Andy Grove book called High Output Management. And it’s kind of centered around a manufacturing environment. But it just has so many great lessons that time is your only truly finite resource. That’s why I learned that it has so many great things. Can I talk about one more? That’s a favor…

Mario Fachini [49:55]
Of course.

Amy Rasdal [49:56]
Can I be better? Other one is actually not a business book, technically, it’s a story. And it’s called On Wings of Eagles by Ken Follett. And it’s the story in an older book again, an older story and Ross Perot rescues his company’s hostages out of Iran. And it’s the best lesson on teamwork that I’ve ever seen and fix results. It’s a great book. It’s a great story. But there are a lot of great lessons, though oddly enough, those are my two favorite business books.

Mario Fachini [50:35]
Well, I appreciate that. I have not heard of both of those. And they both sound good.

Amy Rasdal [50:45]
They’re great.

Mario Fachini [50:47]
Where would you like people to learn more?

Amy Rasdal [50:49]
I would like people to learn more at billableatthebeach.com. And if you want to be an action taker, like we’ve talked about, I have a free email course that billableatthebeach.com called three action steps to generate revenue now. And as I mentioned before, it’s the quickest path to revenue. And when you build your consulting business, I want you to focus on revenue first, and then all the other little things. So I would love for you to find me there.

Mario Fachini [51:24]
Excellent. Well, I appreciate you for sharing that and making them available to the expert authority world. I’ve thoroughly enjoyed this. And I thank you for your time.

Amy Rasdal [51:36]
Great Me too. Thank you so much for having me today, Mario.

Mario Fachini [51:39]
All right, expert authority world. We have another great episode here today. I’ll see you tomorrow. Have a great day. God bless.

Sponsor – Free Business Book Publishing Course [51:48]
You’re already an expert. But have you transformed your expertise into a tangible asset that will generate unqualified leads while increasing profit for you 24 Seven? And if so, how well are you promoting it? With the expert authority effect publishing method it’s easier and faster than ever. Visit freebusinessbookpublishingcourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Visit freebusinessbookpublishingcourse.com to get started now, once again, that’s freebusinessbookpublishingcourse.com.

www.EAInterviews.com [52:21]
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