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When relationships are critical to your business, your reputation is one of the most important assets you manage. In today’s podcast, we’re joined by Bill Coletti – a highly experienced and sought-after reputation management strategist and speaker. Get ready for a deep dive session into the world of corporate crisis management.

What Expert Authority World™ is saying about the show:

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

  • INSIGHTFUL!
    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you.In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario!Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show!~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight!Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

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Resources Mentioned

Books Mentioned

Find Your Why | Simon Sinek

People Mentioned

Simon Sinek

3+ Expert Authority Insights™ To Apply Now

  • Company’s expectations around reputation is directly related to the amount of thought that they’ve put into it. 
  • You really got to focus on those that matter most. And you don’t need to make an ego play focus on those that really impact your bottom line.
  • Reputation begins with one really good conversation with somebody that matters to you.
  • A journey of 1000 miles begins with one step.
  • Smoke from fire discernment is really, really critically important.
  • Speed equals the sum of mission and values plus chain of command
  • There’s a beauty in the humility of an apology. 

Sponsors

• FREE Business Book Publishing Course Learn How to Publish Your Lead and Profit-Generating Business Book in < 8 Weeks visit: www.FREEBusinessBookPublishingCourse.com

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Wheel of Whatever™

[31:33] What company do you really think needs some reputation management, that they could be doing a better job right now?

What You’ll Learn In This Episode

Click the time stamp to jump directly to that point in the episode.

[0:05] Intro

[1:26] Sponsor – Free Business Book Publishing Course

[2:53] First thing you should be doing to get their arms around reputation and start the process?

  • Awareness – self awareness, awareness of who you are, what you stand for, what you want your reputation.
  • Assessment – go ask your customers and ask your vendors and suppliers and your employees.

[9:18] People who matter most

  • Communities – your employees , the community you operate in.
  • Customers –  people that you have some sort of financial transaction
  • Critics – naysayers, government regulators, perhaps the media

[25:10] The key differentiator, on the difference between good crisis response and great crisis response is speed.

[31:33] The Wheel of Whatever

  • What company do you really think needs some reputation management, that they could be doing a better job right now?

[35:23] Let’s Thank our Sponsor, Free Business Book Publishing Course

[37:10] The Imperfect Action Round

  • Be a super crystal clear expert on one thing if there is riches in the niches and you do not need to be a jack of all trades, do the one thing and do the one thing better than anybody else.
  • Focused on reputation and understand the impact that it has on your long term enterprise value.
  • Caring and manifest that caring and is clear, and a consistent way as possible. 

[38:16] Bill’s Book Recommendation

[40:31] Sponsor, Free Business Book Publishing Course

[41:05] www.EAinterviews.com

Episode Transcript

Read Full Transcript


Bill Coletti [0:00]
Hi, this is Bill Coletti with kith.co. And you’re listening to EA Interviews.

Intro [0:05]
EA interviews, Episode 251, inspiration, transformation, success stories and the imperfect action round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.

Mario Fachini [0:19]
Work hard for your company, you’ve got the sales, you might even have the profit going, it’s growing. You have your ideal clients all this as well and good. But someone put something bad in the newspaper about you. Maybe they even put something online because that’s far easier. What are you doing to manage that? How are you handling your reputation? It only takes one time for this so I don’t want to say that. But let’s just say not go ideally, I don’t know. Things can happen throughout life. And we spend so much time building a brand and building up the clientele and building all this stuff. But what are you doing for your reputation? I know there’s times I’ve been like, ah, I don’t care right now I just need sales. And then there’s other times where it’s like all I was focusing on, not because it was bad. But just because it was like I had been doing one thing for a while and I wanted to be known for something else. All of these are in constant flux. And that’s the fun of building a business. And I’m excited to have Bill Coletti on the show today. And we’re going to be talking about all of this and more and why it’s important to you. I’m going to bring them up right after we thank our sponsor.

Sponsor – Free Business Book Publishing Course [1:26]
Every business needs a book, including yours, visit freebusinessbookpublishingcourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s freebusinessbookpublishingcourse.com.

Mario Fachini [1:42]
Ladies and gentlemen, best selling author, speaker and CEO Bill Coletti. Bill, how are you feeling today?

Bill Coletti [1:47]
Mario, I’m doing great. It’s super exciting to be here to have this conversation with you. Thanks.

Mario Fachini [1:52]
I can’t wait to dive in. Because reputation is such an important thing personally and professionally. And why do you think so many people just let it fall by the wayside and focus on everything?

Bill Coletti [2:06]
it’s a little bit like vaporware, it’s a little bit, it’s more difficult to put your arms around. And that’s really one of the reasons I wrote the book is actually to when we look at the major American corporations or global corporations, everything that gets managed can be measured. And if we think of reputation, kind of as vaporware, it’s difficult to measure it, so therefore impossible to manage it. But I believe that reputation can be managed, just like legal services, janitorial services, inventory at the factory or whatever the situation that you might be in, you know, whatever, you can put a KPI to reputation. So people don’t do it because it’s hard to get your arms around.

Mario Fachini [2:47]
What would you say is the first thing they should be doing to get their arms around and start the process?

Bill Coletti [2:53]
Yeah, so it’s a terrific question. I think what we talked about is the four A’s, we talked about how you actually manage a reputation. And the first thing is around awareness, just self awareness, an awareness of who you are, what you stand for, what you want your reputation to be very much around this notion of what’s going on around me. The second is assessment. So once you’re really clear on that, then you go ask people, if you’re in an enterprise context, you go ask your customers and ask your vendors and suppliers and your employees, internally and externally, if you’re a smaller entrepreneur, and don’t really have that, that that set of stakeholders, you’d really just sort of ask those around you. And that gives you an assessment, so the first building block is this notion of self awareness.

Mario Fachini [3:42]
What does it mean to your customers? Do you think this is something you should be hiding from them doing internally or is this something you should be making a big burly announcement and going, hey, we care about you so much, here’s what we’re doing and why we’re doing it and then getting them involved.

Bill Coletti [3:58]
So it’s such a great adage about all marketing, just marketing is simple marketing is relationships. So Mario, if we were there in Detroit together, and I just moved into the house next door, and I ran over across the streets and Mario, I can’t wait to make you my best friend I just moved in next door, you’d probably raise your eyebrows and say, well, that guy’s crazy. But over time, I just did things that a good neighbor does. I let you borrow my lawn mower and you gave me a cup of sugar and you watched my kids playing in the street or you just did, you interacted, we interacted with me in a normal, authentic way. You would probably grow in my reputation, your expectation of what I would do next, which is a definition of reputation. Your expectation would be, hey, if I borrow stuff, he’s generous with it. And when he borrows stuff, he returns it. As opposed to me running over the day I closed on my house and said I’m going to be your new best friend probably didn’t work well.

Mario Fachini [4:54]
When you’re working with companies, such as American Airlines and AT&T and all of them, do you find that there’s patterns that they’re looking to achieve? They all have the same end goal? Or would you say they all have their own industry specific goals?

Bill Coletti [5:18]
Um, you know, great question. I think it’s this context around, have they thought about reputation as an asset? Okay. So if you are going to ask me, as I sit with these big companies, and they think about opening up a Mexico office, pick a country that’s going to be built on ROI that’s going to be built on expected sales, it’s going to be built on market penetration, and there’s going to be real clarity around that. So company’s expectations around reputation is directly related to the amount of thought that they’ve put into it. And do they really view it as an intangible benefit? And AT&T great company really knows that reputation matters, because they are so sensitive to regulatory issues on are they going to as they open up in new markets, as they bring new products to customers, and they’re in it’s a hyper competitive marketplace. So cell phones, television, whatever market they’re in, they view it as a really strategic asset. And that growing, that reputation is just as important as growing the bottom line ROI.

Mario Fachini [6:23]
Is that same for American Express and a different niche industry?

Bill Coletti [6:29]
Yeah, I think that’s generally the case for any of those enterprise level companies. But even a small regional bank, I’m sure that you can think of a bank in Michigan, that’s not a major, but it’s a local good, strong bank.

Mario Fachini [6:44]
Huntington and Flagstar.

Bill Coletti [6:45]
None of us have ever heard of them but to who matters most to them. They really grow and have grown their reputation, relative view. So yes, I think most big companies get it, not all. And I don’t think it’s exclusively b2c, I think b2b, Cargill, for example, is a b2b company. I think they get it. And I’ve got lots of examples of smaller clients that we work with that understand it, just like the bank you referenced, they understand it.

Mario Fachini [7:13]
You honestly never heard of either of those.

Bill Coletti [7:16]
I’m not hunting the National Bank. I’ve heard of Huntington and Flagstar. I’ve heard of Huntington.

Mario Fachini [7:22]
Okay. Yeah, I know they’re out of Ohio. And but they aren Midwest Regional.

Bill Coletti [7:27]
Yeah.

Mario Fachini [7:27]
No. Chase.

Bill Coletti [7:28]
If you were to ask me five named five banks, that would not be on the list of the five banks, I would list.

Mario Fachini [7:33]
Wow. Okay.

Bill Coletti [7:34]
Yeah.

Mario Fachini [7:34]
Now I’m also with Chase, and they’re one of the larger ones.

Bill Coletti [7:38]
Absolutely, absolutely. But I think it makes my point, it doesn’t matter to me in Austin, Texas, what their reputation is, it matters to them, it should matter what you think about them.

Mario Fachini [7:48]
So for someone who’s a local or midsize regional company, you’re saying it’s even vastly more important to be having a local reputation and a regional reputation than just some random national campaign that people may or may not want to concern themselves with.

Bill Coletti [8:07]
You know, in PR the end of the word is stakeholders. I don’t like the word stakeholders, I think we can say it a little bit more clearly, with who matters most, who matters most. And so there I have been, sadly apart, of lots of ego campaigns, where companies will do whatever is symbolic of the Superbowl ad. Well, everybody that’s such an ego play is to do a Superbowl ad to burnish your reputation. And, and we can fit you, it seems like every year some company have never really heard of a product as a Superbowl ad because their stock price ran up that particular year. And so they decided to do it. But that’s not really valuable. And so whatever the equivalent of a Superbowl ad is of your, in your regional, you know, market, it’s bad, you don’t need to do that, you really got to focus on those that matter most. And you don’t need to make an ego play focus on those that really impact your bottom line.

Mario Fachini [8:57]
Now, let’s talk about the people who matter most. How do you identify who those actually are? Are they all the prospects? Are they just a few of the prospects? Do you look at just the sales numbers and existing customers to duplicate them? How do you find the matching of here’s who we want to go after and who’s the one we’re speaking to for the reputation.

Bill Coletti [9:18]
So I break it down into three groups, just super simple groups, communities, customers and critics. Okay, so customers are the most obvious of that list. And they, those are people that you have some sort of financial transaction with either as a buyer or seller, that’s where I put those vendors, suppliers, as well as your true customers. Communities are your employees first and foremost, that’s where it’s exactly where they’re fit. The communities that you operate in. If you are a, a, if you’re a we’re talking about banks, if you’re a bank, you know, the two square miles or the 200 square miles around you, that sort of is your marketplace where you want to be that’s what communities are and then credit Are naysayers, government regulators, perhaps the media, sort of those are all critics. And so once you look at stakeholders, or those that matter most in those three lenses then you can articulate who really matters between communities, customers and critics. And that really gives you a very clear bull’s eye of who really matters most, and each one of those three, and then you can go further, who really matters based on the reputation I want my community, my customer, my critics, you could argue that a company like Facebook right now is highly focused on their critics, and that their communities and their customers are pretty well taken care of. But it’s their critics, if they have reputational capital to spend, it is focused on their critics. And so once you do that defining into those three buckets, then decide which one matters most. That’s the way reputation gets managed. Because the way I just describe that is the same way, if you and I were building a factory somewhere, we would talk about it in that same way, reputation can be talked about in the same way.

Mario Fachini [11:03]
Now, as far as timing is concerned, you’re given a lot of great expert authority insights on you know, what things you should consider and who to narrow down with. But as far as time is concerned, is this like a 30, 60, 90 day goal? Or do we need a full six to 12 months to turn the ship around or at least get everyone on board going here who we truly are as a brand and there’s no miscommunication?

Bill Coletti [11:27]
Yeah, well, Mario awesome question. And you can take it from two different directions. Turning the ship around. And that metaphor means we want to go in a different direction, north, south, east, or west, and we want to go in a different direction. The other way to think about it is that reputation begins with one really good conversation with somebody that matters to you just one conversation. So I don’t want to get overly philosophical. I just, I don’t think there is a destination, you don’t win reputation, nor do I think you win business. I just don’t think about winning business in that way. Simon Sinek talks about the infinite game. And so I think the infinite game is to keep playing the game. And so I think you want to keep growing your reputation. So think of a high reputation firm, Disney, BMW, Starbucks is kind of on that list Rolls Royce, sort of high reputation companies? I don’t think they’re done. I don’t think they’re finished growing their reputation. So in that philosophical context, I think it starts with one conversation with someone that matters most. And I don’t think it’s a destination. So turning the battleship, the battleship, should be perpetually spinning on its axis to constantly be pointing in the right direction of reputation, because I think it’s ever, ever evolving. Now, let me ground that out of the theory for a second. I think you need to focus on your employees, be honest with your employees, we’re in this season of COVID. Talk about coming back, if you’ve never been a reputational focus, now is a perfect time to do it. Because we’re all so bruised, battered and broken. Because of COVID. Now’s a great time to do it. So I don’t think you’d win reputation. And I think you start a reputation right now. I’m building a reputation with you in this conversation. And I think that’s sufficient.

Mario Fachini [13:20]
So there, it’s not a starting and ending point. It’s a you’re continually working on it, whether it’s good and you want to take it great, or it’s okay. And you want to make it good.

Bill Coletti [13:30]
Absolutely. I think that’s a great way to think about it.

Mario Fachini [13:34]
Now, I’m not generally a negative person. So I don’t really even want to go here. But it’s important, and it’s relevant. And what do you do if you have a bad reputation? How do you help companies fix that?

Bill Coletti [13:51]
Yeah. So we have done some work with some of the leadership at Walmart. All right. And so Walmart is generally regarded as having a bad reputation. And there is a concern by some about the way they treat their employees. There is a concern about how they source their products, there’s a concern about how they treat their suppliers, so generally regarded it has a negative reputation. Walmart strategy is just to keep on plugging, keep doing good things they do if you ask their employees, they do really good things for their employees while creating continuing education for their employees, creating leadership and management opportunities for their employees. If you’re concerned about their environmental footprint, they are one of the largest commercial solar users in the United States. Their fleet of vehicles uses more alternatives than just about any other fleet right after Amazon. And so they are doing the right things. And so they are taking the infinite game, the long game view of growing their reputation. What you can’t do is let’s say we have a bad reputation. Well she’s our regional bank locally that we were talking about. a regional bank has a bad, bad reputation, some there’s bad customer service for years management didn’t care. They had really exorbitant loan rates, and they just were bad, bad operators, they can’t just go write a million dollar check to the United Way, and stand up with the CEO handing it to somebody and say, look at me how great we are. It doesn’t work that way. Because it took a really long time for that negative reputation to be earned. It will take a very long time for the positive reputation to be earned. But I’m sure someone in the Eastern philosophy smarter than me said, you know, a journey of 1000 miles begins with one step. And so the way you do it is committing to it and being committed to having a good reputation. Because back to where we were with your other great question. Because you know, it matters, you know, it will improve your standing. And there are reasons why a good reputation matters. And it’s quantifiable for business.

Mario Fachini [15:53]
See, and what I like about that is not just honesty and transparency. And thank you for that insight, because I had no clue about the solar panels and the stuff with Walmart. So it’s like the whole chicken and egg thing. So it was a reaction to the bad press. And they started it, whether it was one year, two year, five years, or whatever. And they’re slowly incorporating more of this moving forward.

Bill Coletti [16:19]
Yeah, let’s not lose sight that most American corporations and Walmart are not exempt. It’s about driving revenue and driving share price. Alright. And so being a social justice warrior, American corporations being a social justice warrior, there are some companies Patagonia is a perfect example that are on the leading edge of some of those issues. I argue that Patagonia does it because the CEO firmly believes in it personally, but it’s also good for their brand. It is good for Patagonia to be out front talking about those issues. Now Walmart, I don’t want to be cynical, critical or overly praise them. But they’re doing these things because they need employees. They know that when they need their employees to be satisfied. They know when they go to open up a new store in a new market that’s a little bit greener, perhaps they need to be able to look at those data points and share those data points. If you can, we could have a whole nother podcast about the economics of solar energy. Is it cheaper or not? or what have you, it’s beside the point. But so I think there is a belief, it’s just because it’s right. And a lot of CEOs think that way. But there’s still a lot of people that just say, no, we need this stuff, because it’s good for us in the long term. And we can trade on it. And we can actually monetize this in the long term.

Mario Fachini [17:37]
And so the other company that comes to mind is Tom Shoes where you buy one pair, and they’re given away. I mean, they’re not. They’ve done that since the inception. And that’s not just because of, oh, this looks good or anything, I believe they truly care also

Bill Coletti [17:52]
100% 100%. And if you and I tried to start a shoe company, and we just sort of ape that, or did the exact same thing, it wouldn’t work for us. It has to be authentic and real. And that’s why Patagonia, you know, really, really works. And that’s why Tom really worked because they were, it was born into the DNA of their leader that started it.

Mario Fachini [18:11]
And they were the industry leaders with it. They’re not just trying to take something to make it nice whether someone’s doing that or not, I think it’s better. I’d rather have companies doing good stuff than not, regardless of the reasons, however, I think everyone is smart enough to when they can tell the CEO or the leader is doing it from the heart and for the right reasons versus like, like you said, the million dollar check to the United Way. Oh, great. Now we’re a good company overnight. And all of that, well, I’m hearing through all of this is no matter where your company’s reputation is at. The cool thing is you can start small now today, because no matter if you want to start small or start big, it’s still gonna take time and it’s not going to happen overnight.

Bill Coletti [18:54]
Absolutely. And we’re unpacking a lot of the really important things we talked about in the critical moments book about these four A’s, you know, of awareness, assessment, authority and action. There are quantifiable levers that I talked about in the book, there are levers that actual corporations can throttle to actually directly impact reputation. There’s a lot of academic studies ranging from 25 levers to five levers, I think there’s around seven that are really sort of important that companies need to lever and throttle but so absolutely take those small steps initially, but convince yourself am I doing this? Because I think it is a strategic business decision. Am I doing this just because the world wants me to because the world will ultimately see through you if you choose the latter over the former.

Mario Fachini [19:43]
And I also think people should relax a little bit and correct me if I’m wrong on this because like Walmart, again, I’m not going to overly praise them, but I don’t think they’re as bad as everyone thinks they are. But when you have over a million employees, you’re probably gonna have a lot of people that are Just crumpled. It’s like, if you’re gonna say something bad about a company, go run one with a dozen employees, let alone 50 or 100, let alone a million come back 30 days from now and tell me that you have the exact same viewpoint. You know what I mean? It’s like everyone knows that it’s the rule of law running uphill.

Bill Coletti [20:19]
Yeah, it’s running uphill, but the rule of large numbers is you’re never gonna please all the people in that context. And that’s why the big companies really need to do a good job of determining smoke from fire, is this truly a fire that we should care about? Or is this just smoke, Walmart and again, I know those columns, the columns, leaders there, there’s all kinds of crazy crap that happens at a Walmart, in every state on any given day, all right, people die in their facilities, things that if people were dying, someone were dying, your studio would probably be a big deal. But for Walmart, sadly, people like to commit suicide in the toy aisle, and stuff like that happens. And so that’s a tragedy. And it’s, it needs to be dealt with very humanely, but it has a significant impact on them. But it would even have a greater significant impact on you. If someone did that, you know, standing behind you like that. So I think all you really need to do is determine smoke from fire and understand the context.

Mario Fachini [21:17]
That’s horrible to hear. I had no idea that…

Bill Coletti [21:20]
Well, there’s but just imagine big box stores anywhere in America. And the crazy stuff that can go on, we did a lot of work for Home Depot. And I had a whole keynote speech about the crazy stuff that would happen on any given day. It’s no different than the crazy stuff that happens in any community across the country on any given day.

Mario Fachini [21:39]
Yeah, it’s unfortunate, but to your point, you know, you don’t want it to be oh, it’s just another day. But I remember hearing the stat that Walmart gets sued every single day, in some way, shape, or form or another. I’m just like, how many lawyers do you need on staff to just handle getting sued daily.

Bill Coletti [21:58]
And that’s that rule of large numbers. And so if you got sued today, or if I got sued, I would probably lose sleep about it, it’d probably be a big deal for me, Walmart, it’s just sad, it’s a process of their business. It’s just the way they need to manage it. And it kind of goes back to reputation, the wonderful intro that you did on the way in, could it be just one statement about you or me, would significantly impact us and our business and our marketplace? But if you and I are talking about Walmart on our podcast, I don’t think it’s going to have a whole lot of influence on Walmart’s reputation.

Mario Fachini [22:31]
You know, it’s interesting, and that’s, I love your analogy of separating the smoke from the fire. Because, you know, I think I even said earlier, taking it with a grain of salt wherever that came from. But at the same point, that’s really what you have to do is separate the smoke from the fire and go, is this an urgent a, an urgent, B or an urgent c thing and realize, are we putting resources at it? If it’s something that’s a common occurrence? I mean, just like electricity, and the internet is probably a line item for most businesses, I would have to say at the very least, it’s everyone’s, because everyone’s using the internet now, and electricity. But when you need a team of lawyers and all this other stuff, and it’s just a lot of line items, it’s kind of just keep the humanity about it like you were saying that?

Bill Coletti [23:21]
Yeah, absolutely. I think that’s when we, when we talk about, you know, crisis response, and how do people, you know, because I come to reputation management, from politics and crisis. And so I still do a lot of crisis response, where we actually are firefighters, and if a company has a problem, we come running as strategists and consultants. And so a lot of our thinking around reputation is kind of born out of crisis. As I talk to people in cocktail parties about what I do, and my area of expertise, they’ll say, oh, yeah, we just had this happen at the office. And it was such a crisis. It wasn’t a crisis, it was a normal business problem that had to be solved. Okay,

Mario Fachini [24:01]
It was an inconvenience,

Bill Coletti [24:02]
It was totally an inconvenience, you know, so if your internet went down, and you couldn’t shoot, it’s not a crisis. It’s an inconvenience. And that sucks, and we got to get it back up, and we got to fix it. Okay. But if someone accused you of something more dramatic, that’s maybe a little bit more of a crisis. So that smoke from fire discernment is really, really critically important. And that’s one of the roles I get to play is to help people say, Let’s relax, okay, this is let’s just fix this and move on. And then the opposite is true, because sometimes people put their head in the ground when it’s, you know, raining cats and dogs, and they’re like, Oh, it’s not a problem. And I’m like, No, this is a problem. Sexual harassment is a problem, you know, in 2018, and 2019. And still, it’s a big problem. And so I think we have a lot of companies that put their head in the ground or head in the sand around those topics.

Mario Fachini [24:49]
Yeah, that’s unfortunate. And I was smiling when you said put your head in the ground before you said the second part. But I know a lot of people that have the attitude, it’s like, it’s no big deal. We’ll just let it blow. It’s like, you need to address it, you need to say something otherwise everyone else is going to be controlling the narrative.

Bill Coletti [25:05]
Amen. And when we talk in that crisis context, what I’ve sort of determined is the key differentiator, the difference between good crisis response and great crisis response is speed. And being fast is exactly what you’re saying, being fast and filling that vacuum in the marketplace of ideas. But you don’t get fast just by being fast, you get fast by standing for something, your mission and values, what do you stand for? add that to your chain of command, who’s in the room to make decisions to decide what exactly you’re going to say. That’s how you get fast. So it’s an equation: is that speed equals the sum of mission and values plus chain of command?

Mario Fachini [25:47]
Oh, I like that’.

Bill Coletti [25:47]
That’s how you get fast.

Mario Fachini [25:49]
Speaking of your background and transitioning into this, how did you get into this?

Bill Coletti [25:55]
Yeah, so I grew up running political campaigns. So I did politics, I was involved in my first political race. As a senior in high school. Back in my life I grew up in Florida, St. Petersburg, Florida, and then worked on a state senate race, and just got bit by the bug. My parents were both pretty political. My dad was mayor, before I was born, but was mayor of my small town, my mom had been pretty active in politics. And so I really got interested in that. So as you can imagine, in campaigns in politics, it’s about a lot of crisis management. And it’s also about creating a lot of crises for the other guy. And those that win typically have one fewer crisis than ever than anybody else. That’s how you’re winning campaigns. And so that was just a natural evolution of working for individuals and campaigns, to evolve to work for corporations and taking the skill sets that I learned in politics and applying it to companies.

Mario Fachini [26:47]
What sounds like you’re doing extremely well with it. And I’m loving the stories you’re sharing. I know we could do more. But I want to ask you one more question. And it’s about the transformations who have been your biggest success story, what’s been the biggest transformation you’ve been able to give them?

Bill Coletti [27:04]
Yeah, that’s a wonderful, wonderful question. And so I’ve been blessed to work with some really huge corporations and that have transformed that have won major victories, the when they were kind of down on the ropes and have really come back and avant had great successes and big brands that we’ve all heard of. The one that I’m most fond of is there was a young man about five years ago, he was in college, senior in college, or junior college, and was caught saying a racist chant on video in the back of a bus. And he was saying things as most fraternity kids do that he had no idea what he was talking about. He just repeated the chant that he had been taught by others. And it got caught on video and it had some racial slurs in it, it was ugly, there’s no doubt that it was ugly. I was able to have his family hire me and I managed them through this crisis about a three month process of where he got kicked out of the university. And he did some really significant work on apologizing and working to remediate, not for attention, but because he wanted to learn and really wanted to grow. And now I just got an announcement in the mail that he’s finished, he’s finished obviously, his undergrad, he just finished his MBA program and is now just got a really really cool job in the industry that exactly he wanted to be in. So while it’s not going to make any hit made headlines at the time, that transformation is not going to make any headlines but that young man’s growth as a man and the Kahunas that he had to stand up and apologize. And learning is probably one of the things that I treasure most in my journey. And it’s not a big name, big corporation that we would know or love. So I talk about that one really passionately, because it’s so intimate, and real. And not just American Express, at&t, or these big, wonderful companies I’ve worked for.

Mario Fachini [28:51]
And I love that you’re sharing that because I like this. Actually one of my favorite parts of the show is asking the transformations because personally, I know everyone is doing multiple books by themselves, it’s not really that hard. You take some ideas, you put them in an order, you share this stuff, and there’s people who can go, Hey, here’s a step by step, whatever. Here’s something and I can repeat it. But the one component I look for is d how many success stories do you have when people are like, Oh, man, I could go all day. That just tells me how you helped a lot of people and these are the stories. Yeah, it’s fun to say the flashy thing, or I had so and so on the show or whatever. But I love the stories where it’s like, you turn you’d literally given them a 180 and you change the trajectory of this man’s life. It wasn’t just another line item for the week. And all the stories are good by all means. I’m thoroughly enjoying this, but I love the intimate ones where it’s like, he’s gonna remember that for the rest of his life. And the sad thing is, it was some college thing that I mean. You know whether you say it’s right or wrong. The reality is people pair off information. All the time without ever really thinking about it or singing along to a song or they heard something in a seminar. Now they have their own training course the next day. And you know what I mean? There’s all these different things. And it’s like all it takes now, everyone’s a broadcaster. You can be live streaming it from your phone and 15 other camera angles are in there. I mean, yeah, it’s the world we live in. So I’m glad you shared that one. Because I think people can resonate that with that one more than anything, because they’re, they’re either thinking I know of someone or that’s been me. Yeah.

Bill Coletti [30:35]
Yeah. It couldn’t be back, just in a small little microcosm. And I just think there’s a, there’s a beauty in the humility of an apology. And then we sometimes forget about that in this environment that we live in right now. But there’s beauty in that humility.

Mario Fachini [30:52]
Well, I have one more question. And I agree, and it has to be sincere to not just oh, sorry about that. You can tell that. That’s the biggest thing you can tell. So we have one more thing before we thank the sponsor, and come back for the Imperfect Action Round. But this is the Wheel of Whatever. And oh, I got a good spin on that. I love it. Let’s see where it lands.

Bill Coletti [31:17]
It looks good on video.

Mario Fachini [31:18]
What’s that?

Bill Coletti [31:18]
It looks great on video.

Mario Fachini [31:20]
Well, thank you. It’s, uh, I painted it myself. No joke. We’re gonna end it there on that question. Do you know what the question is?

Bill Coletti [31:28]
I don’t, but I’m ready for it.

Mario Fachini [31:30]
I love that attitude. So the question I have for you is, what company do you really think needs some reputation management, that they could be doing a better job right now?

Bill Coletti [31:44]
So I’ll give you two answers. So I think that the Trump brand needs a lot of work. And so I grew up running republican campaigns, and I don’t know what the heck that means anymore. So I think the Trump brand is really gonna have to figure out who they are and what they are, I think this presidency has significantly impacted that may negatively positively. You know, I think it’s less about a particular company, and more about an industry. I think the food industry, Cargill, and the way we make our food in America is really misunderstood. And the things that we do to make food safe at scale, fast and cheaply, I think there’s a lot of room for understanding around that. So I think that’s an area of an industry and then one one company in that industry, that I think there is really a big room and a big area for reputational growth.

Mario Fachini [32:42]
I’m glad you talked about that, because there’s a lot of people talking about the food. And obviously, you don’t want to be eating bad stuff. But at the same point, you said a few key words, I have never in my life, even after watching things on both sides of the coin, learning the behind the scenes of how to produce the food at scale safely and cheaply there and I can I know where you’re going with that because I can relate to scaling up a business and there’s things you have to be concerned about. It’s different when you have one to 12 clients and it’s a lot different when you have 200 to 300 versus 500 to 1000.

Bill Coletti [33:18]
Absolutely.

Mario Fachini [33:19]
Why do you think so many companies don’t talk about this stuff and they just stay in this realm of because the same… The line of her through all of this is miscommunication. Whether you’re talking about the campaign here, the food industry here, the credit card company here, the gentleman that you helped, all it is,is miscommunication.

Bill Coletti [33:39]
Because we have all been inculcated with keep it simple, stupid, and the picture of a goldfish and our eight second eight second, three second, whatever it is attention span, you know the goldfish, I’m talking about the poor goldfish.

Mario Fachini [33:51]
Yeah, I was just thinking, I thought it was seven seconds.

Bill Coletti [33:53]
What it’s small, but we’ve all just been inculcated, and I’m not saying those aren’t true. They’re true, you know it, we mark it against both of those realities. But there are things in our society that are complicated. And we need to make them simpler so that people can understand them. But I think it’s worth the effort before I go criticize something, to actually understand it. And I think that takes time. And I’m not going to do that in a kiss mantra. And I’m not going to do that in seven seconds, like the goldfish needs. And so I think there is a challenge and I’d face it all the time with our clients. And it’s how we make complexity simple. And sometimes you can always make it better, but I don’t think you can distill a safe agricultural processing process. In a 30 second commercial, it’s hard. It doesn’t work that way. And so I think it’s too, for leaders to actually understand and respect attention span, and keep it simple. But also to understand that we’ve got a complex topic that let’s take the time to try to explain it. And we’ll try to meet people where they are. But let’s really try to explain these things because they really are important to us.

Mario Fachini [35:13]
I like that perspective on it, and no one really talks about it. So thank you for sharing that. We’re going to thank our sponsor, and come back for the Imperfect Action Round.

Sponsor – Free Business Book Publishing Course [35:23]
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Mario Fachini [36:54]
And we are back with the Imperfect Action Round. Bill, are you ready to take imperfect action?

Bill Coletti [36:59]
I am imperfectly ready.

Mario Fachini [36:54]
Three questions rapid fire 60 second answers. The first one is what is the fifth fastest path to the profits?

Bill Coletti [37:10]
Be a super crystal clear expert on one thing if there is riches in the niches and you do not need to be a jack of all trades, do the one thing and do the one thing better than anybody else.

Mario Fachini [37:20]
Love it. Love it. Love it. Number two, what is the biggest problem you see your prospects making it the fastest way for them to fix it?

Bill Coletti [37:27]
Not paying attention, semicolon, pay attention.

Mario Fachini [37:32]
Okay.

Bill Coletti [37:32]
So I think focused on reputation and understanding the impact that it has on your long term enterprise value.

Mario Fachini [37:38]
Excellent. Number three, what is the best way to maximize customer lifetime value?

Bill Coletti [37:45]
Care. Care about people, care about your customers, they are precious precious assets. It’s the same way we care for our children and our babies from infancy to when they get buried. And so I think just simply caring and manifest that caring and is clear, and a consistent way as possible.

Mario Fachini [38:06]
Excellent, loving this. What is a book or six that you would recommend Expert Authority World?

Bill Coletti [38:16]
So, um, you know, Mario, I had the really wonderful benefit of hearing your New Year’s, your New Year’s message that you did, obviously, at the beginning of the new year. And it had a prayer in it. And obviously, that was very impactful. So clearly, for me, it’s the Bible. If we’re looking for a book, I know, it’s a little cliche, but it’s kind of the book that’s there. And I think it’s incredibly valuable. I think that I love Simon Sinek. I think he’s such a clear, clear thinker on so many different things. I think, his what’s your why the why book is just such a great book. And so, those are if I get pinned down, those are two but I’m a voracious reader. We’ve got a little bit of a tight shot, but I’ve got lots of books behind me. And I really do enjoy it. I enjoy books, I enjoy reading and enjoy ideas.

Mario Fachini [39:01]
Well, I appreciate that on all accounts. Thank you very much. And those are both great recommendations. And that’s why there’s only been a few times I’ve even said business books, and it was more of a slip up than anything but yeah, I agree. 100%. So, where would you like people to learn more?

Bill Coletti [39:20]
Well, our website is kith k i t h. That’s the name of our firm kith.co. And we’re going to stand up a landing page for the folks that are listening to the podcast. And so it’ll be kith.co/EAInterview. And so people will be able to learn more about some of the things we’ve talked about, some of the tools that we chatted about and be able to find out something special for the folks that are listened to and pay attention to the smart things that you share. So that’s the easiest way to be active on LinkedIn.active on Twitter. I’m pretty old fashioned. Got my phone number on there. Give me a call. I just love talking to people. I love talking about reputation. So kith.co and Bill Coletti are the easiest way to find me.

Mario Fachini [40:01]
Excellent. Well, Bill, it’s been an absolute pleasure. And I can’t wait to connect even further. I, I have no doubt we could have done two or three times the length of this. But this has been great. Thank you very much.

Bill Coletti [40:12]
Well, thank you for what you do. You have a great, great show and you share so many great insights and perspectives. So thank you for what you do and Happy New Year.

Mario Fachini [40:19]
Well, I appreciate that very much, and Happy New Year to you to Expert Authority World. We got another great episode here today. I’ll see you tomorrow. Have a great day. God bless.

Sponsor – Free Business Book Publishing Course [40:31]
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www.EAInterviews.com [41:05]
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