Despite being only 10 when his older brother took his own life, Brandon went from not being able to order a pizza due to a debilitating stutter to becoming a master communicator. He went on to teach communication in two leading business schools
and has won 12 teaching awards for his work in the classroom. Through his work with businesses, Brandon has helped countless employees go from being on the verge of getting fired to becoming some of the company’s top performers. Brandon learnt the secret of urgency, what he calls ‘Hot Sauce’ and how different people react differently to it. Today he is the author of ‘The Hot Sauce Principle’. Used in the right amount, hot sauce can be the very thing that turns a bland or stressful workplace into a place of flavourful productivity.

What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

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Resources Mentioned

Books Mentioned

Hot Sauce Principle | Brandon Smith

Daring Greatly | Brené Brown

People Mentioned

Brené Brown

Paulo Coelho

Malcolm Gladwell

3+ Expert Authority Insights™ To Apply Now

  • When you get to the top, you might have some folks to your left and right, but there’s nobody really above you.
  • A little bit of hot sauce, adds priority and focus.
  • A good mix of priorities should look like the inside of a car, there should be a combination of gas pedal priorities and brake pedal priorities.
  • Work should not have to suck. It should be a source of fulfillment, and meaning and purpose for all of us not a source of anxiety and stress and pain.
  • When we treat our clients transactionally and we have that relationship they call us a vendor, we treat them relationally and we build that relationship they call us a partner.


• FREE Business Book Publishing Course Learn How to Publish Your Lead and Profit-Generating Business Book in < 8 Weeks visit: www.FREEBusinessBookPublishingCourse.com

• Acorns: To learn how Acorns simple & easy investment account will help you create a compound interest snowball, visit: EAInterviews.com/Acorns

Wheel of Whatever™

[26:32] What business would you love to be able to work with that you haven’t yet?

What You’ll Learn In This Episode

Click the time stamp to jump directly to that point in the episode.

[0:17] Sponsor – Free Business Book Publishing Course

[2:13] Factor why people feel encapsulated

  • Time
  • Everything is urgent all the time.

[3:42] 90% of the working population is dealing with level of anxiety

[5:20] Pressure on leaders are more self imposed rather than from external forces

[7:36] Hot Sauce Principle

  • How to live and lead in a world where everything is urgent all the time.
  • A little bit of hot sauce, adds priority and focus.

[9:42] Business covered in hot sauce

  • It creates a tremendous amount of chaos
  • It creates a lot of fits and starts.
  • Lots of starting things, not finishing things.
  • Will ultimately result for fact, in a loss of talent.

[11:37] Priorities should depend upon the needs of the business

  • A good mix of priorities should look like the inside of a car, there should be a combination of gas pedal priorities and brake pedal priorities.

[16:38] Three realizations in my life

  • Work should not have to suck. It should be a source of fulfillment, and meaning and purpose for all of us not a source of anxiety and stress and pain.
  • If my boss was any indication on the state of leadership in the world today, I want to fix that.
  •  I wanted to fix and eliminate all workplace dysfunction.

[20:14] Healthy Dynamics at work

  • First job of any leader for her or him is to drive clarity, clarity on roles, clarity on goals, clarity on expectations, clarity. 

[24:47] Why did you decide to do a book?

  • To find a way to take a lot of the content that I was producing and creating and putting it into something a little more just tangible that people could hold on to and habit at their disposal.
  • In a business perspective, it is important to have one to establish yourself as an expert.

[26:32] The Wheel of Whatever

  • What business would you love to be able to work with that you haven’t yet? 

[40:13] Let’s Thank our Sponsor, Free Business Book Publishing

[41:44] The Imperfect Action Round.

  • Sitting down with your customers and talking about what are their goals and needs and being flexible enough to meet those needs.
  • Is that because they make everything urgent all the time, and they’re defaulting to doing other people’s jobs for them. They find themselves more as firefighters than anything else.Easiest way to fix this, if you’re a leader is to think about your hourly rate. And make sure that you’re using your hourly rate to determine what’s the best use of your time. And what are the things you either need to be saying no to delegating, or outsourcing.
  • You want to match your culture, the culture of your business, and how you provide service to the culture of your clients.

[43:51] Brandon’s Book Recommendation

[45:19] www.EAinterviews.com

Episode Transcript

Read Full Transcript

Brandon Smith [0:00]
Brandon Smith, the WorkplaceTherapist.com and you’re listening to EA Interviews.

Intro [0:04]
EA interviews, Episode 223 inspiration, transformation success stories and the imperfect action round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.

Mario Fachini [0:17]
Do you feel like you’d want to slow down at times? Do you feel the world is too fast pace? I know I have. And I love talking about spending time with family and friends and what’s important. And that is why I’m beyond excited to have Brandon Smith, author of the Hot Sauce Principle, TEDx speaker, podcast host, communication and leadership expert. And we’re gonna be diving into this because the world is great. All this is fantastic. But wouldn’t you like to just connect, like for real, and not just be all you know, me, me and hit Instagram tagging and all this other stuff. So I’m gonna thank our sponsor and I’m going to bring up Brandon Smith.

Sponsor – Free Business Book Publishing Course [0:57]
Every business needs a book, including yours, visit FreeBusinessBook PublishingCourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s FreeBusinessBook PublishingCourse.com.

Mario Fachini [1:12]
Here he is, ladies and gentlemen, Brandon Smith. Brandon, how are you feeling today?

Brandon Smith [1:16]
I’m doing great today.

Mario Fachini [1:20]
Why today over any other day?

Brandon Smith [1:24]
Well, first of all on your show, I mean, what more reason to be feeling great, I get to be on your show and talk about something I’m really passionate about. Also feeling good, because it’s end of Tuesday. And so we’re starting to move towards hump day. So that’s always, that’s always a good sign. We’re starting to head towards the end of the week. And I’ve just had a really good fulfilling week, this week had some really good calls with coaching clients today on a lot of the stuff we’re going to talk about today. So today, it’s been a really good day. Thank you for asking.

Mario Fachini [1:51]
I love hearing that because I don’t think there’s enough people that realize every day can be great if you choose to make it that way because of exactly just being busy. You know, like your book talks about why do you feel so many people are encapsulated with I got a just an if that made sense.

Brandon Smith [2:13]
Oh, man, so many reasons. So I would say naturally, you know, we’re in a world right now with pandemic and quarantine, that’s added a whole other flavor. But if we back up a little bit in time, you know, before even we experienced all this, my experience was all the all the organizations, all the leaders I was working with had two big factors going against them. First time was our most precious resource wasn’t money, it was time. And second, everything was urgent all the time. And so with those two forces, it kind of pushed them into firefighter mode. So they were waking up every day, constantly anxious, constantly just worrying with what was going to come at them. And so they were playing a lot more defense than offense, and they weren’t particularly playing it well. So it really inspired me to write the book to help people kind of manage that level of urgency and start to get in front of things a little bit.

Mario Fachini [3:06]
What percentage of the population do you think is just in overwhelm mode, the state of just being all pent up and everything, versus actually enjoying it? Because I know one of the things with CEOs and the entrepreneurs I talked to is it’s like, how many days a year can you take off? How effective can you be where it’s like, you don’t have to do all of it. and the flip side is, it’s I see other people and it seems like they think they’re gonna win a gold star, like if they sleep one hour a night instead of an actual night’s sleep. And it’s like, the more work they do.

Brandon Smith [3:42]
Yeah, what’s interesting, too, if I was to go that percentage, I’m gonna take a ballpark guess I would probably say you’re looking at a good of the working population. We can even take kids at another another conversation around this with the level of anxiety is increasing with kiddos. But at the working population, you’re probably looking at a ballpark figure of about 90% are dealing with this level of anxiety that’s heightened the percentage once you start to get to a c level, role or, or owner founder role. If you are able to you actually have some freedom to pull back a little bit. So you actually see stress when they’ve done studies around stress and anxiety, it starts to drop off at the senior levels, because you have a little more sense of control. But there aren’t too many of those seats. So it becomes a little more tricky.

Mario Fachini [4:29]
Now, do you think that’s just because of the delegation or, you know, devil’s advocate here, because it’s like, you might not have the day to day problems, but you definitely have a lot bigger and different problems.

Brandon Smith [4:42]
Mostly, it’s because you have a little more choice and it’s clear choice. So for most people in the working world, no matter what kind of what environment they work in, they’ve got if they’re just some a manager or leader in an organization, they got folks below them that need help and they’re pushing and need guidance. They also have folks to their left and right and they got folks above them. So they’re kind of in the middle of all that pressure, it’s a big pressure cooker. When you get to the top, you might have some folks to your left and right, but there’s nobody really above you. So the pressure is really coming from below. And so it’s only one direction not to say that’s not a big deal. Trust me, I work with a lot of leaders that, that they’ve got plenty of pressure on their plate, but a lot of it is more self imposed rather than from external forces.

Mario Fachini [5:25]
Oh, I want to take that deeper. I want to, I want to take that deeper before the next question. But why would you say it’s self imposed?

Brandon Smith [5:36]
Because what drives us to become successful is a lot of those that self talk and that story that we tell ourselves. So for example, I have a, I had a client earlier today, he’s the CEO of a private equity backed company. And we had this mini therapy session. So I’m a therapist by training, and now I apply it into the working world. And he said to me, just on his own, he said, you know, I’ve always had this underdog kind of idea in my mind this sell off self talk underdog stuff. So I love turning around businesses because you’re not there they’re broken and not supposed to be fixable. I love going in there and fixing it. But that underdog mentality is what kind of gets me every day up and fighting and this idea that I don’t I shouldn’t belong here. And it creates hunger and ambition for me. So he works crazy hours, not necessarily because he has to but because he’s got this story choice underdog and doesn’t belong and so he needs to he needs to keep up the pace.

Mario Fachini [6:29]
Okay, so it’s a good thing, but left unchecked, could go out of proportion.

Brandon Smith [6:35]
Yeah. So I’ll give you a great example. This was something a mentor of mine taught me years ago, a great question to ask if this is you listening to this right now or watching this? There’s nothing wrong with that kind of self talk. The real question is, what’s it costing you? That’s the big question. What’s the costing kind of a deep question, huh? I left that with my client today. I said just I said, Jared just kick this question around a little bit for the next couple weeks. What’s it costing you?

Mario Fachini [6:57]
Wow, that’s a great Expert Authority Insight. What is it costing you? It could be everything or it could just be a couple hours, huh?

Brandon Smith [7:07]
Well, he could he could just say a couple hours. Sure. Absolutely. Or he might say, guys, it’s really costing me time with my family. Or it’s costing me other relationships, or it’s costing me vacation or other things. There’s no right or wrong answer other than wrestle with the question.

Mario Fachini [7:25]
Wow. So take us through the hot, the Hot Sauce Principle because this is intriguing to me. And I’ll just let you take us through it.

Brandon Smith [7:36]
Yeah, so the title of my book is the Hot Sauce Principle how to live and lead in a world where everything is urgent all the time and analogies. Pretty simple. It’s urgencies like hot sauce, and why I love that analogy is because hot sauce is a great thing. You put a little bit of hot sauce on things, adds a little focus of a flavor with a spice, right? Oh, wow. It’s, it’s good, you know, maybe needs a little bit of relief and drink of water, okay. But if we cover every single thing we have in hot sauce, and just douse it and everything that comes out of our kitchen is Dalston hot sauce or comes that comes out of the leadership kitchen to us. So the appetizers covered in hot sauce, the salad, the entree, the brownie at the end, the iced tea, you know, we’re curled up in a ball overwhelmed. And so I love the analogy because a little bit of hot sauce, adds priority and focus. But if we make everything urgent all the time, or we live in a world where everything’s urgent all the time, the exact opposite happens. It creates paralysis, and, and urgency and hot sauce. Another word for that would be anxiety. So we want to be careful that we’re not putting so much on our plate and in our lives that you know we’re suffering from extreme anxiety because that’s definitely been an issue and a growing issue, particularly as we’re in a world where we’re a little more isolated and quarantine for the moment.

Mario Fachini [8:59]
Let’s talk about what this does to the business over time. So I love the analogy too when you said putting it over a brownie I was like, but I know some people who love it. They’re like, oh, I put hot sauce on everything. It also reminded me of the one episode of the office where Michael was they were like, you can’t keep doing this. He’s like what you can still tell the differentiation. He’s like I market urgent a, urgent b, urgent c, urgent. You know, everything’s urgent to your point.

Brandon Smith [9:33]

Mario Fachini [9:34]
What does this do to a business over time if everything is literally covered in hot sauce.

Brandon Smith [9:42]
So if we extend this a little bit further, it creates a tremendous amount of chaos is what it really does, it creates chaos, so nothing has ever really done well. And it creates a lot of fits and starts. So from a business execution standpoint, it’s just this choppy. Nothing ever really gets fully accomplished. Lots of starting things, not finishing things, a lot of collision of resources, you don’t manage resources, well, you can allocate resources to certain initiatives because what initiatives we allocate them to all initiatives are important so you can’t really there’s no way to make trade offs. And what you also end up doing is it will, it will ultimately result for fact, in a loss of talent, because you’ll have people burned out and so they’re going to leave. So then now we’re replacing people are experienced with people with new people. And that can be bad for customer retention, client retention could be bad just for general execution. So in simple terms of the companies that I see that really do this, the best, the majors the best, particularly even the last six months, they execute off of three to five priorities. That’s it, they’ve got three to five priorities.

Mario Fachini [10:47]
Do you see any commonalities with those three to five priorities or just the fact that it’s only three to five priorities.

Brandon Smith [10:56]
So well, I see that they tend to, they tend to have three to five big priorities that they focus on, and they just keep repeating those, at least the senior leader does, this is the stuff that matters the most. And then then the challenge is all the leaders within the organization have to kind of line up to those. Because there can be the tendency for those individual leaders to create sub priorities that are their version of hot sauce. So then you have, you know, big bottles and small bottles floating around all over the place.

Mario Fachini [11:23]
But do you see any? As far as the topics of like, for example, sales? Is sales commonly always one of those top three or is it weekly meetings and team building?

Brandon Smith [11:37]
Well, it should, at least in my opinion, should depend upon the needs of the business. Okay, so right now, as we sit here today, yeah, revenue protection and profitability is a big topic, particularly client relationships. So, oh, that tends to be one of the big priorities is how do we really reconnect with our clients partner with our clients understand where our clients are at and make sure that we’re, we’re meeting them where they’re at right now because everybody’s in their own place right now. So that’s definitely one. Cost control tends to be one to be honest with you, I’m not a very big fan of that one. Because that one to me, I think, is a pretty easy one. And, and it tends to get overweighted, which then cuts into things like clients and marketing and sales and a lot of those other lifeblood pieces of the priority. So I would, I would say this, a good mix of priorities should look like the inside of a car, there should be a combination of gas pedal priorities and brake pedal priorities because too many gas pedals seems to be fun ride, but you’ll come off the cliff, any brake pedal priorities like cost control, we’re never going to leave the parking spot, we’re just gonna stay parked because it’s much safer that way. So the priority mix should probably be something that represents gas pedals and brake pedals.

Mario Fachini [12:52]
Depending on the business. Okay. I didn’t know if there was some magic bullet inside of the magic bullet of that, you know, you got the three priorities three to five, but, you know, sales as you see it an 80% of cases. But it makes sense, because, you know, maybe someone’s great with lead gen sales and closing. And their teams a massive, company B might have a great team and synergy. They all hate selling as also problematic, you know, maybe both of those are good, like you’re saying, but you’re doing cost overruns and small margins. And, you know, maybe you got great margins, but not enough volume.

Brandon Smith [13:31]
Yeah, most of what I see now is at least today, revenue, present preservation, revenue stream preservation. So it’s, how do we maintain this? And what can be ways we can secure it going forward? And what do we need to do to make that happen?

Mario Fachini [13:45]
Okay. Well, I want to kick it back for a second, because I want to know how you got into this. It’s obviously it’s obvious, you’re helping people and you’re doing a fantastic job. So congrats on that, but what inspired you to even get started with it?

Brandon Smith [14:02]
Yeah, so I’m gonna go way back in time. I’ll tell you kind of the mini mini story around this. So I was the youngest of three boys. I have two older brothers. Both were adopted. And so being the youngest of the three boys, I always tell people, I know what the inside of a dryer looks like because that was what’s like to be a little brother. Oh, my oldest brother Chris, he was in and out of jail rehab centers for most of my life growing up, so there was a lot of kind of dysfunction in my house. And then when I was 10, he took his own life. And that was a particularly dramatic experience for me so much so that about after six months after that period of time, when he did that, I came up with an uncontrollable stutter. So I couldn’t I couldn’t speak in public at all. So every day before and this was going into middle school, so every day before school, I would go and see my speech therapist and work on my Bs, my Ts and my Ps, all the letters that I couldn’t, couldn’t get out. And that go into the school day well between my brothers kind of issues and the dysfunction of my house and then my speech impediment, I just decided people were way too dysfunctional, way too messy. I didn’t want anything to do with them. So I became kind of a world class wallflower. And that continued all the way through high school into college. I didn’t really know what I wanted to major in. In college, I ended up settling on communications, ironically enough. And like basca communication majors, I was unemployed at graduation, wondering what am I going to do with this thing. And I got a job with a small chain of retail stores. I was it was a family owned business. And I was going to be the assistant manager at one of the stores, they had about 15 stores. So my boss was a son in law of the owner. So the woman who started the business, her daughter marries this guy, he’s my boss, okay, so he greets me at the door of the store where I’m going to work on the my first day of work. And I’ve worked other jobs, but this is my first full time job. And he said, alright, I’m so glad you’re here but before you get started, I have a task for you, waiting for you in the back room is the current Assistant Manager. But yes, I know you’re coming. So your job is to go back there and fire him and you get his job. And that was that was why I did on my first day work. first task, I had to go let the guy go that I was taking his job. And that was how my boss rolled he loved he loved to do everything you’re not supposed to do as a leader. So he was a great example of what not to do. He loves surprise visits to try and catch you doing something wrong. So he burst into the story needs to go to the back room. He said, hey, I don’t like what Janet’s wearing up front, go fire her, I do more layoffs in that first six months of that job than any other time in my career since then. And that experience had me really have three realizations in my life. First, it made me realize work should not have to suck. It should be a source of fulfillment, and meaning and purpose for all of us not a source of anxiety and stress and pain. I mean, it is work. But you know, it should be more of those positive things, not necessarily those negative things. Second, if my boss was any indication on the state of leadership in the world today, I want to fix that. And third, that was where my purpose was born, that I wanted to fix and eliminate all workplace dysfunction, everywhere, forever, having no idea what I’d signed up for. So that was that that was what really got me on the journey, I went off and pursued a clinical therapy degree to develop my coaching skills. This is before coaching certificates existed. And then I worked in the clinical world, transitioning to the corporate world for a number of years, went back and got my MBA and then the rest is history. So it was all started with having a really bad boss in the beginning to kind of let that let that fire underneath me.

Mario Fachini [17:32]
I gotta ask you what you got to tell us about that. I mean, it’s impressive overall. But what did how did that go down the date? So he told you, you have to fire them. You went back there was that just like a casual conversation? Did it escalate? Tell me about that.

Brandon Smith [17:50]
You know, I should there should have been warning lights that went off for me right out of the gate. Because when I went back there and had the conversation, it was no surprise to the guy. He was like, yeah, I figured something like this. Like he wasn’t surprised. He would think that would be pretty surprising. He just took it. He was like yeah, I was like I’m really sorry. I you know, it’s not nothing personal. I just this apparently I now got your job. He’s like yeah , yeah no and he just walked out.

Mario Fachini [18:15]
Like zero protest. Not even This is unfair. This sucks or…

Brandon Smith [18:20]
Three minutes.

Mario Fachini [18:22]

Brandon Smith [18:23]
Picked up the stuff walked out. That was it. Which should have told me like, this guy was not surprised by this action.

Mario Fachini [18:30]
I mean, later, that was why and if you weren’t surprised. Why would you just be like, yeah, I anticipate. I mean, did you even a little protest for five or 10 minutes like it’s wow, I I had no ide but I was just like, that’s cat. I had everything running through my mind from this could go smooth. I didn’t think it would be that easy. Truthfully, that wasn’t even on the radar. But I was also like, this could also be like what you see in movies where it just turns into this giant, massive, you know, I’m glad no one got hurt. But.

Brandon Smith [19:03]
Well believe me I had a lot of those other conversations where it was a surprise. You know, he would say I don’t like what Janet’s wearing upfront. Go let her go. And then those were big surprises because yeah, but but the guy who was working more closely with with my boss, I think knew him a little bit better and wasn’t too surprised that this was

Mario Fachini [19:21]
So let’s expand on this because clearly you run the gamut on I’m sure you could go all day on the stories but someone’s facing this in their business right now. How do you handle if Janet’s wearing the wrong thing and you have to go fire her and that does explode versus this guy who is still a shock to me why he just be like yeah, no problem. I’m out of here. How do you how do you handle these situations and have good workplace dynamic without it turning into something where you’re legit joking aside fearing for your life or the employees, the staff this that the other thing or just having a huge impact on business because the reality is, you know, I’ve let people go and I’ve hired people. And sometimes it goes well, sometimes it doesn’t. But it plays a role whether it’s mentally, emotionally or it could be physically.

Brandon Smith [20:14]
So let’s let’s back up a little bit. Let’s talk about healthy. Let’s talk about how you have healthy conversations and healthy dynamics at work. So, I’m a big believer that the first job of any leader for her or him is to drive clarity, clarity on roles, clarity on goals, clarity on expectations, clarity. And when you do that, really well you’re you know, you’re you’re setting up what you’re expecting from people. And it makes it a lot easier when you have to have feedback conversations. Okay, so if I haven’t told Janet, what I expect in terms of attire, it’s gonna be a real shocker. If I show up and say, by the way, you guessed wrong today, you’re fired.

Mario Fachini [20:51]
And you’re talking on the job, the hiring process, so you let them know right out of the gate, here’s the dress code. Here’s the time code, here’s the eating code. here’s, here’s the setting expectations.

Brandon Smith [21:02]
I’ll be even more broad, the first job of any leader is to drive clarity. You cannot give accountability, hold people accountable or give feedback if you haven’t made it clear what you expect first.

Mario Fachini [21:12]

Brandon Smith [21:12]
Then they’re gonna get really angry. And because you essentially are evaluating them on their guessing skills.

Mario Fachini [21:19]
So it’s not even the timing of when you do it. It’s Did you do it or not?

Brandon Smith [21:25]
Yeah, yes, exactly. If you if you haven’t driven clarity, you’re evaluating them on on their guessing skills, my daughter is sick, she would make me play guessing games, whether or not she’s 18, but she would always say, oh, dad, I’m sorry, you failed, you got a c minus in guessing. Well, we don’t want to be scoring people on their guessing skills. That’s not that’s not healthy, dynamic. So it’s really important that we drive clarity first. So in this case, when there was issues when people got upset it was because it wasn’t made clear what was expected. If you make it clear to what what you expect, 80% of your folks will step up to that. And then your coaching conversations are only 20%. But if you don’t make it clear, you’re just playing Las Vegas management. You’re just letting people guess and gamble. And the ones who guessed right and gamble right they win. And the ones who guessed wrong lose. A long time. Perfect out. So best gifts any manager can do is provide that level of clarity.

Mario Fachini [22:18]
Here, you got incredible insights. And some of the best analogies be. I’m the car the hot sauce, the Vegas. This is awesome. So let’s talk about the people you’ve been able to help with this what who’ss been your biggest transformational success story.

Brandon Smith [22:36]
So I’m going to give you kind of two as examples. So one would be a luxury retailer that for free. What was a luxury retail I worked with a couple years ago. And when I get to do my very best work. So let me wave my magic wand and I get to do my best work. It tends to involve a couple different things. I’m doing individual coaching with leaders across the business. So I’m working with lots of folks one on one, I’m doing teamwork. So I’m doing work with teams. And then I’m also getting to jump in there and doing a little bit of executive education. I get to do a little bit of teaching and you know, communicate principles and concepts. So everybody’s getting the same language. When I get to do all three of those, I could change the culture. And so this was a luxury retailer. This was when ecommerce was really disrupting their business and they said, you know, we need to go from a clerking culture to a client telling culture, which I love that image, clerking, declined, tell me more clerking, we’re standing back on our heels saying how can I help you? But or clienteling were saying, oh, my gosh, Mario, you look greatness. I mean, we’re really being proactive. So they need to change that. And they were so successful in the year that I worked with them. It wasn’t just my doing, I supported it. But then they ended up getting acquired. So that was a really good happy story for them. So that was a that was a great one. And then one that I’ve really enjoyed recently is I’ve been able to take a lot of the work that I would normally do in person, and figure out ways to do it virtually. So I’ve been having a great opportunity to do more of that kind of work, virtual work, same kind of thing. But I’m doing it all virtually so we’ve all had to pivot. And I had the opportunity to work with a department, so an r&d department and inside a medical device company, and they were the lowest unemploy engagement score. And after the work we did over four months, they bumped to the top of the list on employee engagement score, and saw tremendous improvement in how they collaborated across the business. So that’s a mini example, but a more relevant one. So it’s both of those have been kind of fun, happy stories for me.

Mario Fachini [24:35]
So tell me about the book with all the success you’ve had, you know, with the speaking in the coaching, why did you decide you wanted to do a book?

Brandon Smith [24:47]
You know, there’s a couple of reasons. One, I always wanted to find a way to take a lot of the content that I was producing and creating and putting it into something a little more just tangible that people could hold on to and habit at their disposal. So there was that reason for it. But the other reason was from a business perspective. You know, there’s a lot of things I’ve gotten to accomplish, but I’ve never written a book. And that was I think, as establishing yourself as an expert. It’s still one of those important pieces to stay, there’s in the cap that you have to have. And I found that to be very true for me. I didn’t have to have it to continue to run my business. But to really position me for some of the other work that I wanted to do, it was important to have one. And so I’m really glad I wrote it. It was a great experience. And I’m already planning on my next one.

Mario Fachini [25:35]
Who the next one, what’s, what’s that gonna be about?

Brandon Smith [25:39]
Oh, I can’t I can’t tell you that. It’s like, it’s like going into Willy Wonka’s Chocolate Factory. There’s some secrets

Mario Fachini [25:44]
That I know, I had to try those. I have done it. And I actually got some people to reveal some stuff that their own staff didn’t know I got an email and they were like, how did you get her to tell us? We didn’t even know. So I had to go for it. But I’m sure it’ll be great also, but I can respect that. We’re going to do I kind of asked you one, but we’re going to do the Wheel of Whatever. Before we thank our sponsor. And this is a question. That is always fun. So I’m going to spin this and see what it lands on for you. Oh, that’s that’s doing good. Last time, I almost dropped the thing.

Brandon Smith [26:28]
Wheel of Whatever.

Mario Fachini [26:32]
My question for you as? What business would you love to be able to work with that you haven’t yet? Like a well known one that you maybe not even think you could get access to that you know, you could help them? They definitely need it?

Brandon Smith [26:53]
Oh, wow, that’s a really great question. Oh, I love that question. You know, I will, I will answer it. Alright, it’s hard for me to pick but I’m going to go ahead and pick one. I love, love, love, love and got a chance to work with them a little bit. But I love Love, love hospitality. So I would love to work with either Marriott or Hilton, or a large hospitality company because I know, right now they’re definitely struggling. But my heart really goes out to companies that have strong service models, where service is a really big part of their revenue and how they end building those customer relationships over time. And, and the importance of culture in that. So I would love to spend more time with them. Now, if I had a real wish list company, even within that space, yeah, go for it. And Hilton, there’ll be one, there’ll be one that sticks the top of the list. If you look behind me, pricey hints of it. Disney World, I would love to work with Disney, particularly the park side of the business for that, for all those same reasons. Because I think what they when they do it well, they create a lot of loyalty and that makes their business run really, really well. And it can weather most storms. But pandemics are a little more challenging.

Mario Fachini [28:12]
I’m thinking of if I know anyone that has ties to Disney, because that would be a fun. I’d be happy to make that introduction. If anyone ever comes on the show. I think that would be great too. Because I know you could help them.

Brandon Smith [28:28]
I would owe you big time I would owe you so big. So big.

Mario Fachini [28:35]
How long have you like Disney for?

Brandon Smith [28:39]
Oh gosh, probably since I was four or five. I always just loved what it stood for and what it what it felt like to be in there and how everybody just kind of operated a little bit differently. Even the customers, I find that really fascinating. Now as I’ve gotten older, I you know, look at how the cast members work and how they just generally create environments where people just tend to be nicer to each other. So in that way, at least, at least when I’m there, it feels like the happiest place on earth. So I think that’s pretty cool.

Mario Fachini [29:10]
You know one of the most fascinating things I remember about it is I’ve always liked Disney also, just from a personal standpoint, like again, they’re nice, upbeat, positive, this and that, but also from the business standpoint and I’ve watched some movies on wall and I do I love documentaries and just learning business in general. But one of the things that eat long before the show and probably even my companies was just I’ve always been fascinated with like how people think and the behind the scenes and stuff and I will never forget. Well, I did I did forget whether it was a documentary on TV or book or whatever, probably TV because I’m drawn to video shocking but they were talking about how they engineered the park. And a lot of people don’t know this, but there’s actually tunnels under it, because when they’re taking the trash out or moving people around this and that, like some of the simplest things we take for granted, when you’re doing stuff at scale, it’s just a whole different ballgame. And I was just fascinated, because it’s like all these little things that aren’t a big deal for us. It’s like when you’re moving 100,000 or a million, probably millions of people daily, I go come to think of it. I never did see any of the staff interfering with our experience. You know, when did you ever see the people getting dressed, walking out into the area? You didn’t? How did they get from one side of the park to the other in that you have to have your brain that just, you have to be tuned into excellence in what you’re speaking about that top level, it’s like, was that even on anyone’s radar? You know, they didn’t just build the whole thing. And then realize we have a problem, tear it down and do it again. Did you, did you happen to know about that or not?

Brandon Smith [31:00]
Yeah, the story though, as the story goes, What drove Walt Disney crazy because in Disneyland, he was so bothered by seeing a cowboy walking through Tomorrow Land. So when they bought all that property in Florida, it was designed so it was on the second floor. So a cowboy would just kind of pop out of the bushes in Frontier Land. And there was no walking through other parts of the park. So everybody kind of stayed in character, and all the cast members stayed where they were supposed to stay. So it’s really, really interesting. And, and they have from talking to people who have worked there they said, it’s one of the safest places on earth, they monitor everything. So it’s, it’s, we could spend a whole show on just Disney my friend.

Mario Fachini [31:44]
Yeah, and I love that you’re speaking on the communications and excellence in the leadership because even recently, I mean, I’ll bring up a recent I’m not gonna name the chain or whatever, where I was doing or anything, but I was looking for a building, the GPS wasn’t working. And I literally, I kicked it back old school, for anyone that thinks that your phone is only for internet, it does still make calls. So I did what we used to do back in the day and made a phone call to the place I was looking to get to. And I was just shocked because they said the person who answered she goes, I said, Are you north of 19? You know, the Mile Road. And she goes I don’t know North, East, South and West. She goes we’re over by the Walgreens in the pet store. And I’m like, how did you function to get to this point in your life where you didn’t learn a basic? You know what I mean, customer service now is just in so many instances, just not fantastic. And to hear stories, you know, like we’re talking about Disneyland it’s like the vision and the mind you had to have 70 years ago, 80 years ago and now it’s like, you would think we’d advanced through it. But clearly not because you’ve got a ton of clients. And, you know, clearly people still can get it right.

Brandon Smith [33:08]
Well, I think you make a really important trend point that is for all businesses today, There’s such a push to make business transactional. And there’s a dismissal of relational businesses and that importance of that connection with people. But I have a feeling since we are actually people. And we’d like to deal with people that that’s going to kick back the other way at some point. But probably not until the pendulum has already kind of swung so far. So there’s just such a desire to make things like Amazon, where just shows up your door. But we still like people interaction. And that’s why I have such a heart for things like hospitality.

Mario Fachini [33:48]
I think it’s great from an opportunity standpoint, because, you know, it gives us the opportunity to help more people because some people just literally aren’t thinking about it. And that’s fine. But if you’ve heard of it and read a book or just had some common sense, and it’s like, hey, I want to be treated how I should treat people how I want to be treated, incorporated in your business, you’re not going to be it’s your business, you can do whatever you want. Yeah, but so many people, it seems like they just don’t care.

Brandon Smith [34:18]
And I’ll put it in another language that I think a lot of your listeners and viewers will relate to. When we treat our clients transactionally and we have that relationship they call us a vendor, we treat them relationally and we build that relationship they call us a partner.

Mario Fachini [34:34]

Brandon Smith [34:35]
I don’t know about you, but I would rather be a partner because partner that means we’re gonna walk with him for five or 10 years. And it just means they’ll put us out to bid the next time they have cost issues. So I think strategically there’s real value in being a partner and building those relationships.

Mario Fachini [34:52]
I agree. 100% and I can say over the last 5, 6, 7 years. I never treated my staff and team as like, you work for me or an employee or rent rent, right? You’re just like, you’re just kind of there. But I did start saying, because I’ve always had that mentality, but I have literally posted when I’m looking for people. Like, as the show grew, you know, I’m always looking for great people to join the EA Interviews team, I’ll put in the post I go, this is not a one time deal or project basis, I’m looking to partner with someone, majority of my clients team and people have been with me, you know, and I even put, I’m looking, for example, I was looking for a lead programmer for CSS, PHP and stuff are one of the software’s I developed. And I put in the post, my lead programmer has been with me for over eight years, I really don’t want to have to look again next year. And I, you know, I’m looking to partner, I’m not looking for someone on a project basis. And the people who responded, I had a little thing that said, you know, what drew you to this. I mean, coding is nothing new. And they go, I’m so tired of just dealing with companies that just toss us, I, you know, we’re looking to have a long term relationship also.

Brandon Smith [36:12]
Yeah, and I bet that’s your ideal client that you work with is longer term relationships like that, too. So your, your internal culture, you know, matches your business model, which is why this stuff also matters, too.

Mario Fachini [36:25]
Yeah, I mean, well, I’m so glad you’re sharing it because when you embody it, it just comes out in everything. There’s times what people ask stuff and it’s like, I, it’s just so ingrained in me. It’s not like, let’s talk about the vision and mission real quick, because this is a thing, I was gonna make a joke and say, it’s not just a bullet point on the vision list, or whatever. But what’s your take on those? Do you think most people get these right? The core values, the mission statement, and all that stuff where people.

Brandon Smith [36:59]
No, they don’t get them right.

Mario Fachini [37:01]
Do you think they do it to look good?

Brandon Smith [37:04]
They they do it they they do two things wrong. So this for everyone who does these, this is how you screw this up. First, you go off with the senior leadership team. And you create these over a full day and you say, look at what we did these stick them up on behind Plexiglas you never talk about them again. So that’s the first way people screw them up is you do them, you treat them like a one time event and not something you’re going to talk about every day. Because they really are supposed to be things you talk about every day. The second way people screw them up is the more subtle way, they create too many. There’s too many, the statements are too long, they’ve got too many, so no one can remember them. Because to really have these effective, there has to be sticky. So let’s go back to Magic Kingdom in Disney World for a minute. If you and I worked at Magic Kingdom as cast members, we’d be trained on four values to be only four values that they would train us on safety, courtesy, show and efficiency that’s it. And we would be training that that’s the right priority. We keep our guests safe. We give them magical moments, which is courtesy, we create great show experiences, which are like memorable lifetime experiences. And super efficient because no one wants to stay into the hot Florida sun in the middle of July. And we’d be trained on those for now, how many companies have you gone into that have eight or 12 value statements or purpose statements, people can’t remember them. And that’s that’s not me saying that. Those are psychology studies that have been done over decades, that show that most people after you get past about five things they forget. So even a cognitive psychology proves this point. So if you’re really wanting to do this, right, you know, think about things you want to talk about every day and keep it simple, fewer the items, the better. That’s how you really make culture work.

Mario Fachini [38:47]
Excellent. Those are great expert authority insights. And I was thinking, there’s, there’s times I’ve done the exercise, and it’s like, well, I want to do six or seven. And it’s like, No, well, maybe there is eight, nine or 10. It’s like bundle them rename them. But keep it simple because you don’t want to be you don’t need to impress people by doing you know more than the other person just be uncommonly good at the simple stuff most people take don’t do. Do those, you know those three things exceptionally well, you don’t need 15 of them.

Brandon Smith [39:18]
Yeah, and here’s makes us even simpler. Remember, we went back to priorities. Earlier today, we talked about priorities and three to five. The companies with the culture values three to five, it’s the same rule. Just keep three to five, three to five main values for your culture, three to five main priorities you’re going to execute on because people can remember those and it keeps people focused and aligned. And as leaders that’s really what we’re trying to do. That’s our job. We got a herd all the cats.

Mario Fachini [39:44]
I have told my author clients the same thing when I’m helping them publish their books. You know, this the title, subtitle and then the bullet points for like, what, what are you going to discuss in the chapter, put three of them in there. So you have a few points that get some benefit. It’s all well and good, but there’s not you don’t have one chapter that’s 27 pages long and one that’s two.

Brandon Smith [40:06]
Yeah. Nice.

Mario Fachini [40:07]
Keep it simple. We’re gonna thank the sponsor and come back for the Imperfect Action Round.

Sponsor – Free Business Book Publishing Course [40:13]
You’ve heard me say every business needs a book, including yours. And it’s true. And that’s why you should visit FreeBusinessBookPublishingCourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. But you know what, don’t take my word for it. Take it from a few of my authors like Lorie “and I went from having an idea. And the possibilities to actually getting my book published”, or Katherine, “thank you for making my mom number one bestselling author” .Or Maryalice, “What he got done for me in three days regarding my book launch, unimaginable.” Jon Cody, “I’ve worked with Mario over the phone and online and he’s been very helpful in getting me where I needed to go with promoting my books.” Rosio, “There’s no way in the world I would have been able to do this with somebody else. Again, I’ve attempted it in the past, it didn’t serve me. As a matter of fact, I ended up more frustrated than anything. So this has been a very seamless process.” Adele, “If you’re looking for an amazing business coach, I highly recommend Mario Fachini.” Or Bill Benner, “I can’t make a higher recommendation for them to work with Mario Fachini. He has been great for for me And right now, I won’t work with anybody else except for Mary Kay their words, not mine. Visit FreeBusinessBookPublishingCourse.com to get started now, and I look forward to hearing your transformation as the next video success story. Once again, that’s FreeBusinessBookPublishingCourse.com

Mario Fachini [41:44]
And we are back with the Imperfect Action around Brandon, are you ready to take Imperfect Action?

Brandon Smith [41:50]
I’m ready.

Mario Fachini [41:52]
These are rapid fire questions and the answers. The first one I have for you is what is the fastest path to the profits?

Brandon Smith [42:02]
Sitting down with your customers and talking about what are their goals and needs and being flexible enough to meet those needs. Today that’s really, really important. Trying to put them into a box that existed six months ago, isn’t gonna work anymore. But customers are really open to still meeting their needs today. So if people are willing to be flexible and creative, that’s the path.

Mario Fachini [42:24]
Excellent. Number two, what is the biggest problem you see your prospects making and the fastest way for them to fix it?

Brandon Smith [42:32]
The biggest problem I see them making particularly at the leadership level, the leaders that I work with, is that because they make everything urgent all the time, and they’re defaulting to doing other people’s jobs for them they find themselves more as firefighters than anything else. And so the easiest way to fix this, if you’re a leader is to think about your hourly rate and make sure that you’re using your hourly rate to determine what’s the best use of your time. And what are the things you either need to be saying no to delegating or outsourcing.

Mario Fachini [43:07]
Number three, what is the best way to maximize customer lifetime value?

Brandon Smith [43:14]
Oh, I think we’ve talked about this before, I think you want to match your culture, the culture of your business, and how you provide service to the culture of your clients. So what do they value and then experience and make sure that you’re operating that way to align? Because when your culture is lined up with their culture, that’s a marriage made in heaven. And that’s gonna last a long time. And that creates ongoing revenue streams, which is what we all like.

Mario Fachini [43:42]
Absolutely. Well, thank you for those. What are some books you could recommend expert authority world that have made a big impact on your life?

Brandon Smith [43:50]
Well, in addition, in addition to my own, which I would highly recommend people buy and read. I have a couple I would, I do like Daring Greatly from Brené Brown. I like particularly her work around vulnerability I think there’s a lot of power in that. And anything by Paulo Coelho is very, very good so I recommend his his work as well. And then when I’m thinking about other books, I like to read anything Malcolm Gladwell is just just more stimulating for me. So that’s more just entertaining, but also insightful. But I would kind of start with some of those big ones.

Mario Fachini [44:23]
Excellent, great recommendations there. I’ve thoroughly enjoyed this, and I appreciate you for sharing.

Brandon Smith [44:30]
Yeah, I have to thank you for having me on the show.

Mario Fachini [44:33]
The pleasure is mine and Expert Authority World. We have another great episode here today. I’ll see you tomorrow. Have a great day. And God bless.

Sponsor – Free Business Book Publishing Course [44:45]
You’re already the expert. But have you transformed your expertise into a tangible asset that will generate and qualified leads while increasing profit for you? 24 seven, and if so, how well are you promoting it with the expert authority effect publishing Method it’s easier and faster than ever. Visit FreeBusinessBookPublishingCourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Visit FreeBusinessBookPublishingCourse.com to get started now, once again, that’s FreeBusinessBookPublishingCourse.com.

www.EAInterviews.com [45:19]
Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EAInterviews.com for complete shownotes the full interview video experience links to the resources we mentioned and more. Have a blessed day and I’ll see you tomorrow.

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