Our guest today is Brian Gregory, CEO and Founder of ADMANITY.com. If you’ve ever wished that a professional ad agency would coach you about your brand but found out you couldn’t afford it, you’re going to enjoy our show today. ADMANITY has created a breakthrough emotional algorithm that can instantly give ANY business the advertising strategies, tactics and formulas that will sell it most effectively in the market – WITHOUT the high cost of hiring an agency. Brian says small businesses should advertise just like the big brands do but usually, they just don’t know how…and today he’s going to reveal exactly how you can do it! Welcome to the show, Brian!


What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

Subscribe to EAInterviews

App | Apple | Google | Youtube | Spotify  | Stitcher | iHeartRadio

Resources Mentioned

Click Here to Get Your FREE: How Emotions Sell Everything Report

Books Mentioned

The Power of Your Subconscious Mind | Joseph Murphy

People Mentioned

Joseph Murphy

3+ Expert Authority Insights™ To Apply Now

  • Everything that’s been sold on planet Earth, since the dawn of product time has been sold emotionally to you. And your emotions are what purchased it.
  • Everything tempered is fine. There’s nothing wrong with wanting more for your family.
  • Some of them don’t even understand why the ad works. They just know it works so they’re afraid to change it. And that’s just as bad to live in fear of a good ad is just as bad as living in fear of never finding the good ad.
  • Emotions are like thumbtacks, you put a post it note on the fridge and it’s got a nice little thought on it, but it falls off after a couple of days.
  • The subconscious is the best customer in the world if you learn how to speak to it.
  • We live in a digital age and tech age, there’s no doubt about it. It’s moving faster. I call it the bullet train of technology, and it’s moving ahead of you at 300 miles an hour right now. And its job is to stay ahead of you forever. 


• FREE Business Book Publishing Course Learn How to Publish Your Lead and Profit-Generating Business Book in < 8 Weeks visit: www.FREEBusinessBookPublishingCourse.com

• Acorns: To learn how Acorns simple & easy investment account will help you create a compound interest snowball, visit: EAInterviews.com/Acorns

Wheel of Whatever™

[29:08] What company would you say has the best advertising and marketing right now?

What You’ll Learn In This Episode

Click the time stamp to jump directly to that point in the episode.

[0:05] Intro

[1:16] Sponsor – Free Business Book Publishing Course

[1:59] Importance to connect on an Emotional Level

  • Emotions trigger purchases
  • Everything that’s been sold on planet Earth, since the dawn of product time has been sold emotionally to you. And your emotions are what purchased it.

[3:00] Triggers that people buy from emotions (Primal Emotions)

  • Authority which is trust.
  • Urgency , fear of loss or fear of missing out
  • Happiness
  • Temptation, desire where you don’t need it but you want it.
  • Attraction
  • Community, which is the archetype of belonging.
  • Fascination, which is excitement.
  • Altruism, which is empathy.
  • Ambition, which is greed
  • Prestige, which is ego
  • Admiration, which is envy
  • Services, the life of ease and convenience
  • Persuasion is the association to bigger, better things.
  • Approval is the archetype of popularity

[25:26] Admanity Formula

  • One emotion , pair them up.They work best in pairs. By themselves, they have some power, put them together and their superpowers, that’s what you want for your brand.

[29:08] The Wheel of Whatever

  • What company would you say has the best advertising and marketing right now?

[33:11] Let’s Thank our Sponsor, Free Business Book Publishing

[33:30] The Imperfect Action Round

  • Obviously the path least traveled by all the other guys. Don’t create your ads with a conscious mind. 
  • They focus too much on products. Focus on the things that make the ad leap in front of people, make them want to buy it, give them that emotional reason to buy, not that. Not these logical things. They don’t work.
  • Upsell your customers, the best customer you have is the one you already have. When you do lose a customer, it will happen. It’s not a shame, just get them back. We give you a whole section in the report about gifting. You need to thank your customers.

[38:45] Brian’s Book Recommendation

[42:40] Sponsor, Free Business Book Publishing

[43:33] www.EAinterviews.com

Episode Transcript

Read Full Transcript

Brian Gregory [0:00]
Hi, this is Brian Gregory with Admanity.com and you’re listening to EA Interviews.

Intro [0:05]
EA Interviews, Episode 268, inspiration, transformation, success stories and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.

Mario Fachini [0:19]
Upselling. You’ve heard of social selling, you may have heard of direct selling and I love talking about sales and profits, because this is business. And that’s ultimately, not necessarily the only reason you started your company. But I would say you want the freedom, you want to be able to do things with your life that these provide. Well, what is the point of selling if you’re not connecting emotionally? What is the point of selling if you pay for billboards, TV, radio, social media, Facebook ads, all these different things. And you’re not connecting with your ideal prospect. I’ve done this, don’t recommend it. But that’s why I’m excited. I have Brian Gregory, founder and CEO of Admanity.com and we’re gonna be diving into why emotional selling is so important for your ads in your business. I’m gonna bring him up right after we thank our sponsor.

Sponsor – Free Business Book Publishing Course [1:16]
Every business needs a book including yours, visit FreeBusinessBookPublishingCourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s FreeBusinessBookPublishingCourse.com .

Mario Fachini [1:31]
Here he is. Ladies and gentlemen, Brian Gregory. Brian, how are you feeling today?

Brian Gregory [1:36]
I’m great, Mario.I’m happy to be here on the show can’t wait to get into all this good material we got.

Mario Fachini [1:42]
I am excited also and want to say, it is amazing what you’re doing. Because so many people, I was talking about the direct selling of social selling, it’s like you can have all these different things. But why is it so important to connect on an emotional level?

Brian Gregory [1:59]
It’s a great question. And I wish it was a question I wish more people would ask. You can’t sell much in this world until you connect emotionally because emotions trigger purchases in facts and figures and rationality and logic and all the things we’re so proud of, when we talk to our smart friends have almost nothing to do with the purchase decisions that we make. Have you ever made a purchase you shouldn’t have? You made it emotionally. Have you ever made a purchase you were thrilled you made emotionally? In fact, everything that’s been sold on planet Earth, since the dawn of product time has been sold emotionally to you. And your emotions are what purchased it. So what we’re doing at Admanity is we’re bringing everything back down to the caveman days. And we’re saying here are the emotions that sell stuff. Don’t you want to learn these?

Mario Fachini [2:51]
I know there’s a whole laundry list. What would you say are the top three to five triggers that people buy from emotionally?

Brian Gregory [3:00]
Well, there’s authority which is trust. And there’s urgency, which is fear, fear of loss, fear of missing out, that’s a biggie, happiness that everyone wants to be happier. So that’s affinity. temptation, that’s desire, you don’t really need it, but you want it right. In attraction…

Mario Fachini [3:19]
Smiling that much. I get what you mean.

Brian Gregory [3:23]
Yeah, temptation is a great archetype. It offers both forgiveness and permission. And then attraction, which we probably will talk about later. But that’s the archetype of change and everyone wants to improve and to do better. And there’s 15 actually, that we’ve isolated, that makes sales easy and simple for brands. And so those are some of the major players, but they’re all simple like that. They’re all what we call primal emotions, caveman.

Mario Fachini [3:51]
So I want to ask you, do you want to share any more of those of the 15, that’s quite a bit.

Brian Gregory [3:59]
I can share with all of them that there’s community, which is the archetype of belonging. And there’s fascination, which is excitement. There is altruism, which is empathy. And…

Mario Fachini [4:12]
I like that one, too.

Brian Gregory [4:13]
Yeah, that’s, there’s ambition, which is greed, there’s prestige, which is ego, and admiration, which is envy. Now, those sound kind of negative. But the yin and yang of this emotional world that we live in, is about half of them are what you might call negative, half of them are what you call positive, but they all motivate humans to do better. And that’s the point. You may envy somebody so you try harder to be more like them. Well, that’s not necessarily a bad thing. You’ve improved. And so a lot of these emotions, don’t get hung up on the labels. What matters is how you trigger them, and the combinations of emotions that work together to trigger even more emotions. And that’s what the algorithm has figured out the Admanity so we’ll talk a little about that, but there’s a lot of math involved in what we’re about to go into.

Mario Fachini [5:03]
Yeah. And I’m glad you have this information because a lot of these you’re talking about, like you’re saying they could be construed as bad. And I’ve had personal insights, business Insights. I mean, it’s all personal to me. I mean, your business is just a reflection of you. But there were things growing up. I was like, well, I shouldn’t be doing this. It’s a bad thing because it was hammered in because it was bad. Like you were saying, what the envy is bad, greed, lust, gluttony. wrath, the seven deadly sins, it’s like, these are all bad. But I think there’s a degree of what you are doing with it, because you can do a lot of bad stuff with authority, but you can also do a lot of good stuff with it. And if your heart is in the right place, I would think you can turn any of these really into something good, depending on what your heart is in the final outcome of it. Because at the end of the day, you could go well, I don’t want to be authoritative. That’s not me. I’m a caring person. Okay, but it’s gonna be really hard to sell when you’re in a roomful of people that that’s all they’re looking for.

Brian Gregory [6:20]
Yeah, all these emotions, these triggers, as we call them and archetypes, which are a series of traits within them. Authority could be awful if it was a dictatorship. And the dictator was a mean nasty person. But authority is a wonderful thing in school, it keeps everybody in line and learning at the same pace. Everything tempered is fine. There’s nothing wrong with wanting more for your family. Greed archetype, the ambition archetype is about the wanted more, it doesn’t mean to a fault, it means I want a better house for my family, I want a better education for my kids, I want better food on the table. And if I have to work a little harder to do something extra, then that’s what that archetype is all about. So it’s all good. In the end, anything in advertising is a good ending, it has to be there’s no bad endings in advertising.

Mario Fachini [7:09]
And you are sharing, there’s the authority, the community, what are a couple more of the 15?

Brian Gregory [7:14]
Oh, let’s see. Services. Another one. That’s the life of ease and convenience, persuasion, which is a big one, we all want an easier life. Persuasion is association to bigger, better things, you’ll see that in your report a lot. We associate things that we don’t have yet and therefore we get them, or we are perceived to already have them. Approval is the archetype of popularity, a lot of brands trade on popularity. For example, a car insurance company, all insurances are similar but they trade on approval. That’s why Geico wants your approval so badly. In these commercials, they make them so funny. So you like them. It’s an approval brand. And they need to raise their bar of popularity, when the popularity goes up, they make more money. So each of the archetypes has a function like that they all tie into business. And unlike a personality test, which everybody’s probably taken by now in their lives, we don’t show you necessarily the personality of your brand, we’re trying to show you how your brand will make more money in the marketplace. These are the triggers. These are the emotions or customers must feel, these are the formulas that always work for this type of product. Learn those and life gets easy after that.

Mario Fachini [8:33]
So for someone that is going, I’m not sure where my ads are right now. I think we’re having success with them. But you know, I think it was Ogilvy who said 50% of my ads are working. I just don’t know which 50% or which half? And what would you say is a step they should take right now today to go here’s where I should start to narrow this down, and really get this granular and finite. So they can start so they can sell more and be more effective in the terms of online, they have higher conversion, higher conversion rates,

Brian Gregory [9:10]
Right. Well, the reason we start at manatee with a five minute test is to diagnose the brand. We want to know which of those archetypes you are once we get to that destination, now we can show you very simple tactics and strategies that you can use in your social media, in your email, in your print ads, radio, TV, billboards, door hangers, it does not matter what kind of media you choose for your brand. The archetypes and the emotions will work in all of them. And so the first thing we show you is the four big emotions of your brand. There are four, think of it like your frontline and football, right? These are the four big players of your brand. You’re gonna need them to use them in everything you do from now on. We educate you what those are and how to trigger them. And then we pair those up with tactics. So you can have a lot of variety and a lot of diversity. So you don’t have to do the same ad every time, we actually give you 16 different ways to go to the exact same destination. And that destination is a sold product or a sold service 16 different formulas, completely different. But they all sell your particular brand. And that’s what small businesses need. They don’t just need one little solution, they need several because one might work for your social, another one’s going to work for your print a little better, and one’s more visual. So maybe that’s your TV or your website. So you’ll see when you open up, for the people that are watching, we make it so simple and so easy to understand. So it’s not hard. It’s just you have to read and learn it.

Mario Fachini [10:46]
And I will say for anyone listening to Expert Authority World, the test is amazing. I took it. And it was a very eye opening because I would like to think I have this dialed in. But the reality is, I’m always learning and I don’t have it dialed in more than before. But you can always improve and things change this and that. And some of the questions were just like, I told Brian, right before we started, I go, I really enjoyed the test. But there were a few questions I was upset about because I was honest and truthful. And I put no, when it was asking, does your brand new XYZ? And I put mo. But I knew the answer was yes. That’s what we’re striving for. But when you’re open and honest with yourself, that’s where you can have the changes if you’re constantly sitting there lying being like, Oh, we do everything perfect. Well, okay, cool. Maybe I should have you on because clearly you’ve figured out something that only Jesus has. And it’s a very intriguing test. And I’m excited that he has available for you. Because like we’re talking about it doesn’t matter how and think about how much you invest, your spending. It’s not an investment till you get an ROI on it. Think about how much you spend on all these different things. And it always, always, always, you’ve heard me say before it comes down to your dialed in customer, are you speaking to the right prospect? So, Brian, for someone that’s already been doing an ad campaign, so you have someone new who might not know any of this, or the very beginning stages and goes let’s this was going to be leaps and bounds ahead. But how do you handle someone who’s already established that’s been around and might think they know everything? And oh, we already have this dialed in, or we already know this?

Brian Gregory [12:35]
Yeah, and that’s a good question. Because when I was selling advertising for a living, I’d run into these crummy agents, when I tried to sell them an ad, they’ve been doing the same thing for 20 years, and they’re still around, can’t really say it didn’t work. But then the belief wasn’t necessarily there that it could be better. And so what I would tell those people is to just invest a little time and read because I guarantee you, none of those people have 16 different formulas on their desk right now. If you ask them for even one formula, they would probably not be able to give it to you and explain why that works. Some of them don’t even understand why the ad works. They just know it works so they’re afraid to change it. And that’s just as bad to live in fear of a good ad is just as bad as living in fear of never finding the good ad. You can’t change, can’t move can’t negotiate the channels in business if you don’t know what you’re doing. And so what we do is we make it clear, we just basically say, look, this is what has always worked. This is what works. These things are sort of like as old as time itself. You know, Mario, you and I have the same emotions of Caesar and Mozart and Aristotle and Shakespeare. And we remember their brands, because they did a good job in their time. But are our brands gonna be remembered, well, if we use the emotions properly, because emotions are like thumbtacks, you know, you put a post it note on the fridge, and it’s got a nice little thought on it, doesn’t it, but it falls off after a couple of days. You thumbtack that thing up there and stay up. And those are the emotions. Those are the things that make it stick in your mind and your subconscious. Because everything is subconscious in advertising. Even though we talk like consciously right now you and I are very consciously having this conversation. And the listeners are consciously listening. But what’s going in your subconscious is completely different. And that’s where everything gets sold. The subconscious is the best customer in the world if you learn how to speak to it. And that’s what we would show a business person. 20 years, 30 years, I don’t care if you’ve been doing it 50 years, we can show you how to improve it. And we can do it in five minutes. And that’s the amazing thing about Admanity. It’s fast, and it’s inexpensive. It’s only $397 anybody can afford this in business. It’s not going to break you. It’s not 397 a month and there’s no big upsell, this is it. And so it’s just a tool. We want to make sure everybody in America can get access.

Mario Fachini [15:00]
Now, let me ask you about your background in advertising. So what is the backstory of Admanity?

Brian Gregory [15:09]
The backstory is I had a magazine that I never really planned to own, I got it in a business deal. And I’ll send that as a magazine owner. Yay, then I learned how to sell ads, because magazines needed lots and lots of ads to survive. And so over the 20 year period, I interacted with probably about 5000 business owners and sold them ads, and most of the ads probably weren’t very effective over time, you feel bad for them, they hand you the ad, they give you what you asked for. And you put the ad out there and it doesn’t pull in the magazines or on every corner. But then they add, it’s just not working, I got so tired of hearing that the ad isn’t performing or this or that. And it’s the ad after 20 years, it’s the ad. It’s rude to say so sometimes. And so I just decided, I’m just going to create a system so that every person that comes in my magazine will never ever again, not know what to do. And I eventually sold the magazine. And now I just have Admanity that led to this algorithm. A seven year pilgrimage to find these answers to make it usable online. So that it can just be a five minute test and not a 10 hour interrogation. And out of the need to not lose customers, to ads that are horrible. And most ads on a local level are horrible, my guess is over 90% are ineffective, completely ineffective for the local market people. That’s everybody on Main Street, USA, and even some multimillion dollar brands. Because they were never shown these tactics and techniques. And they’re not going to hire an agency for $20,000 to build an ad for them. So they’re kind of left in between spots. It’s a very, very empty space. Nobody’s helping these people. And yet they need especially now as we’re recording this, it’s kind of a COVID economy. And we’re trying to come out of that and, and everyone’s got a bloody nose. And we’re all just trying to get back to where we were, well, there’s no time to waste. We need it fast. We need answers. Now. You need to know what works. You don’t want to have any more doubts about it. Let’s just put this into effect and get some stuff going. Because if we don’t somebody else is and everybody’s going to get back into water at the same time. You know what’s going to happen? It’s going to be a crazy mad dash for cash when the market comes back. And you want to be in position to inherit that flow. Not be the last person off of the beach and getting on to the surfboard, you want to be the first one in the water. So that’s what we’re trying to do.

Mario Fachini [17:43]
Yeah, you definitely do. And I’ve always told people you want to keep advertising because a lot of people pull back, and you bring up a good point, the timeline, because there’s so many services, there’s one I’m thinking of I really don’t want to name because it’s common, everyone knows about it, and it’s really needed. But I’ll never forget when they’re like, Oh, it’s gonna take six to 12 months for the campaign. Like what, their strategies that are short term strategies words, like here’s what you can do today. And that’s why geared the show you don’t have the Imperfect Action Rounds. And I’m always asking what can someone do today right now, because it’s like, there’s some things you can do immediately, that will give you this giant boost. And then there’s other ones where it’s like, it’s gonna probably take 1, 2, 3, 4 or five years. But start it now because it’s always going to take that long. So if you wait a year, it’s not going to be any quicker. You’ve got a couple of these. So I’m glad you’re giving someone a short term option, as well as a long term option. Because if you never again, if you never know this is not going to magically fix itself next year, the year after, if you’ve never done something in that area, there’s people that talk about finances and sales. And it’s like, well, I never learned this in school. It’s like we’ll learn after school then. I didn’t learn it in school, either. But at some point, you know, you can. You’re allowed to.

Brian Gregory [19:06]
If you bring up a good point, then I always say that and my seminars back when I used to give seminars and speeches. We live in a digital age and tech age, there’s no doubt about it. It’s moving faster. I call it the bullet train of technology, and it’s moving ahead of you at 300 miles an hour right now. And its job is to stay ahead of you forever. You should never catch the bullet train of technology if they had their wish. They make money in the ignorance in between where you are and where they are. And that’s fine. But if all you do is chase the bullet train the algorithms, the SEOs, the emails, the funnels, and everything else that we have, you know, crashing down around us. You’re always going to be following the leader and instead what I would recommend for the listeners is, wouldn’t it be smart if you just took a step back, get off the train for a second. Take a step back and study that 15 emotions that have sold everything on the planet, I mean, every single thing. And since people aren’t going to change, human 2.0 hasn’t come out yet, by the way, we’re all 1.0 models. So it still works. And these emotions are part of us, it’s our DNA, learn how to use that. And then you can get used to the bullet train to your advantage, instead of beating you every time, you’re now getting your ads running quicker. And you’re finding your targeted customers faster, because you know exactly what to say to them, when you find them, because it’s no good to run expensive Facebook ads and have all this targeting going on, if you don’t know what to say to them, once you, you finally isolate this group of ideal customers. They’re just like us, they’re humans, they respond to certain things, and they walk away from everything else. You need to know what works. And so these 15 emotions are sort of like the knuckle dragging caveman, Primal things you can’t get away from, they just, they just happen. You don’t even think about it. And so we show you these very simple formulas that have always worked. And we use the big brands to show it to you. I’m going to give you some examples, if you like, but we show you using actual brands in the market that have gone from zero to hero, just literally, you know, they were losing horribly, changing the formula just that much. And boom, the brand is just skyrocketing. And that’s what…

Mario Fachini [21:27]
Yeah, generally, it’s not that you need to change the whole business, most people I’d say are 90. 95% of the way there ends it’s just a small tweak. And they think I have to change everything. It’s like you just spent two to five years changing everything, it’s already changed, just stop calling them this or start doing this here. Speak a lot about all the brands you’ve worked with, and have been able to help who’s been your biggest transformational story after using your assessment and going through your process?

Brian Gregory [22:01]
Well, I guess the biggest, one of the biggest, one of the things I’m proud of is we were called in, I was called in to consult with a magazine that was losing business. And you know that all magazines lose customers and there is nothing wrong with that. But to lose them and not try to do something about it. I think that’s a crime. So we were called in to fix. So when a customer was canceling, they would bring me in and I’d go to the guy who was already mad, he wanted to cancel. He doesn’t want to run the ads anymore. He’s not a friendly face. And I say, Hey, I can tell you what, let me do an ad for you. And I’ll be back in seven days. And if it’s not exactly like I say, and if it doesn’t blow your mind. I’ll sign the cancellation myself. How’s that? Give me one shot. And let’s see what you look like when it’s done properly. And they all said yes. And so we were hoping a few of them would ump back in the boat. But we did this with 28 companies and all 28 signed back up with the magazine and 65% bought more advertising than ever bought before. Because they finally saw what was right, what correct looks like. And they hadn’t seen that for their brand before. And even though they didn’t understand everything we did. Then, emotionally they saw and they go you know what? That’s, yeah, that Oh, yeah, you know, and they just it works when you do it, right. And it’s so simple. I can teach anybody in an afternoon how to do it. But it really is, emotions are simple. And we’re all we’re all born with them.

Mario Fachini [23:29]
See. And that’s the great thing about your expertise and authority. It’s why one of the reasons I created the Expert Authority Effect, because you don’t need to chase people down, play at the highest level, demonstrate it and it’s like, it cuts the sales, so much more down, you still have to know what you’re doing and serve people and have a good heart in my opinion. But at the end of the day, instead of going to 100 people trying to sell them and you might get one, 5, 10 if you’re good 15 or 20. I mean, you closed 100% by being the expert and they just trusted it, isn’t that easier?

Brian Gregory [24:11]
We took the time to care a little bit and say, let’s analyze this brand. But the owners of the brands almost never analyze it correctly. Because they’re thinking, features, benefits and all the things that the award.

Mario Fachini [24:23]
I will personally say there’s been many times I’ve hired people and I’m just like I have so much going on. It’s the same as when I’m hosting the show like now versus being a guest on other shows, which I do all the time. It’s like I’m not responsible for every moving part. I can relax in my mind in a different place. Same thing when it’s like here, take this, I care. It’s my own brand. But my mind’s going like this about 58 other things. Yours is focused on one the same way mine’s focused on one one, we’re doing a business book for you. So even if you aren’t good at it you can’t see your own blind spots.

Brian Gregory [25:03]
Now and that’s a good point because people say, well, how am I going to do all this, I know you’re the ad guy, you can do this stuff. Well, we show it to you in such simple form in the book online and everything you get when you complete your test. It really and you know what our big formula is, this is I’ll give this away. It’s a big secret complicated formula for, if you can do this, you can do Admanity it’s called one plus two equals three, if you can do one plus two equals three, you can do any formula in Admanity. And I’m joking, I’m making fun of it. But it’s, it’s that simple. It’s one emotion.

Mario Fachini [25:40]
I did that simple.

Brian Gregory [25:42]
Pair them up, they work best in pairs. And you know, by themselves, they have some power put them together and their superpowers, that’s what you want for your brand. And we show you the ones that go together obviously quite well for you. Maybe not for that brand over there. But for you, these two are going to be golden for you. And once you know that you can create 100 ads, as they’re easy to create once you know the framework that goes in. And we even have a section with all the words, phrases, and the metaphors that should go in these ads that are custom fit to your style of business. So you already have all the power words and all the closing words and all that stuff. You already have it in your in your Admanity report, we give you the colors that you should be using, we give you the upsells when you got a client, you want to get a little more, they may not want to buy anymore today, here’s the emotion you add to the mix. And instantly they want to buy more, you lose a customer, they’re turning you down, they’re walking away, they’re mad at you even how do you win him back, because it costs five times as much money to get a new one, as it does to keep the current customers, right. So you should try to do something. So we give you the formulas for winning back somebody who is refusing your brand right now. It’s reverse psychology. So it’s all in there. , it’s 150 pages. And you don’t read it all at once, like you saw how much is in there. You read it a little bit at a time, it’s just bite size. It’s just like anything else, you don’t have to memorize this stuff. And it’s 24 seven access, we get it. It’s all updated as you’ll always have the most current version of your reports and articles, everything in your portal when you go there. So because we update everything constantly and we never see it, but we do that. So it’s a big family that we’re just building and everybody’s getting smarter. And everybody’s getting…

Mario Fachini [27:36]
Good because things change. I mean before the internet, there was no SEO before the internet, there were no websites, but the core strategies, what you’re teaching hold true through all the generations, how do you run Facebook ads before Facebook, it’s like I have joked for years, and it’s just starting to hear about it. And when I changed the company name again, years ago, and I’m actually excited because it’s been a long time. I said, I don’t want to have to keep changing it based on what we’re doing. Because at the end of the day, it’s always helping someone when we’re using holograms for advertising and marketing. I don’t need to change it to I WD and now holograms, at one point was IMI CPA web design, and then it was like, I was so tired, because there’s so many avenues and so many ways you can help someone. It’s like marketing is, I mean, you could use the calendar or the pens or whatever. And that’s a form of marketing. So I love that you focus on the strategies and that you keep updated, because moving forward and 5, 10 years from now, when someone’s listening to this, there’ll be going Oh, he didn’t even mention the XYZ thing. It’s like yeah, cuz I don’t have a crystal ball. But, I’d like to think I’m pretty smart. I want to ask you, I got one question before we thank our sponsor. And this is the Wheel of Whatever that is a good spin. Some of them have not been so great. But my question for you is what company would you say has the best advertising and marketing right now?

Brian Gregory [29:15]
Hmm. The best advertising and marketing.

Mario Fachini [29:19]
That’s a good one, huh?

Brian Gregory [29:21]
Boy cuz I spend so much time studying all these winning ads.

Mario Fachini [29:28]
Not the ad. Just a cool ad because there’s a couple ad campaigns I can think of that it’s like, okay, that’s cool. But the company overall, like consistently.

Brian Gregory [29:39]
You know what, I don’t know if I’ll surprise anybody with this, but I’ll say it. A lot of people don’t know it. But Geico was once a failing brand. Years and years ago, they were not the darlings of the media like they are now.

Mario Fachini [29:56]
No kidding.

Brian Gregory [29:57]
I’m not gonna say bankrupt but they were looking at it. And they had overgrown and they’ve done some things and made some mistakes along the way. And they were having real serious money issues. But nobody heard of them called government employee insurance company. Nobody ever heard of that. The commercials you’ve seen now that have been run by the Martin agency are brilliant. And not because they’re brilliant, but because they almost aren’t. They know you don’t want to buy car insurance. They know nobody wants to buy car insurance, but they know you got to and you do have a choice. Now there’s 2000 companies that sell it. But now they’re the number two company in the entire United States. Only because they hit their formula. And we always tell you, once a company uses its formula, kiss him goodbye. They are going into orbit because once you hit formula, it’s just not even the same game. And that’s where they’re at right now. They just keep making fun commercials because you like lizards, and you like screaming pigs and you’re like cavemen and you don’t like insurance. So they show you everything but insurance. Oh, and we’ll save you 15%. So that is actually a formula. And we’ll show you that formula in your Admanity report. And so it all comes down to formula. And so I would say that’s a great example because everyone’s seen that. And we’ve all watched it happen right in front of our eyes every night.

Mario Fachini [31:15]
Okay. Very good. Well, I thought you were gonna say someone else, but that is a good one. And I’ve actually used them as an example, too. And one of the first things I did 10, 15 years ago, I made a character that was animated. And the Geico lizard inspired him. And really, they’ve been around for a minute. I did not know they were government employee insurance company. And I’ve only known them as ultra successful. But it’s interesting what you say about the formula once someone hits that orbit? Sounds great.

Brian Gregory [31:53]
Yeah. But here’s a couple other things that you didn’t know about. And we always throw trivia because there’s so much ad trivia. Do you know why they invented the Geico lizard and the animated lizard to begin with, because he’s super reason is, he’s cute. He’s British, and all that. Interestingly, they don’t sell Geico in England. But they sell a lot of British lizards to us. When they first started out, there was an actor strike. And they were forbidden to use live actors in commercials. So they had to get commercial tenants. So they had to create an animated character that wouldn’t age. So they would never hit this problem again. And they created the lizard. And by the way, his name is Martin. Nobody knows that either. His name is Martin, for the Martin agency that created him. So interesting stuff.

Mario Fachini [32:40]
No kidding. is one thing I always love about entrepreneurial spirit is it’s like, here’s a brick wall. Well, we’re gonna find a way to get through it. It’s like, Huh, I mean, that’s a real out of the box solution. Same thing with the pet rock, same thing. Most of the backstories of these large, large companies. It’s, it’s crazy. You know, people it’s like, that’s what they did. Well, that’s why they’re where they are, because they thought outside the box. We’re gonna thank our sponsor, and we’re gonna come back for the Imperfect Action Round.

Sponsor – Free Business Book Publishing Course [33:11]
You’ve heard me say every business needs a book, including yours. And it’s true. And that’s why you should visit FreeBusinessBookPublishingCourse.com. today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. But you know what? Don’t take my word for it. Take it from a few of my authors like Lorie , “I went from having an idea and the possibility to actually getting my book published.” Or Katherine, “Thank you for making my mom number one bestselling author.” Or Maryalice, “What he got done for me in three days regarding my book launch, unimaginable.” Jon Cody, “I’ve worked with Mario over the phone and online and he’s been very helpful in getting me where I needed to go with promoting my books.” Rosio, “There’s no way in the world I would have been able to do this with somebody else. Again, I’ve attempted it in the past, it didn’t serve me. As a matter of fact, I ended up more frustrated than anything. So this has been a very seamless process.” Adele, “If you’re looking for an amazing business coach, I highly recommend Mario Fachini.” Or Bill Benner, “I can’t make a higher recommendation than to work with Mario Fachini. He has been great for me. And right now, I won’t work with anybody else except for Mario.” Hey, their words, not mine. Visit FreeBusinessBookPublishingCourse.com to get started now and I look forward to hearing your transformation as the next video success story. Once again, that’s FreeBusinessBookPublishingCourse.com.

Mario Fachini [34:42]
And we are back with the Imperfect Action Round. Brian, are you ready to take Imperfect Action?

Brian Gregory [34:49]
I think so. I don’t think I have a choice. Do I Mario?

Mario Fachini [34:53]
You always have a choice. But um, it’d be nice if you’re dead so no. The following questions for you rapid fire 60 seconds or less answers. The first one is what is the fastest path to the profits?

Brian Gregory [35:10]
Hmm. Well, obviously the path least traveled by all the other guys. Interestingly, we tell you to copy the big brands. And by doing so you become unlike all of the other small businesses that are still wallowing around in the muck. So we show you the right path. And it’s a very simple one, and it’s very clear. Secondarily, don’t create your ads with a conscious mind. The conscious mind hasn’t bought anything yet logical minds don’t purchase, they say no to everything. So we’ll show you in your Admaanity report how to speak emotionally which is subconsciously, which is what makes people reach for the credit cards.

Mario Fachini [35:47]
Excellent. Number two, what is the biggest problem you see your prospects making and the fastest way for them to fix it.

Brian Gregory [35:57]
They focus too much on products. One of the things you learn if you hang around the advertising arena long enough, is it’s what’s more important is the perception of your brand. It’s far more important than your actual brand. And that sounds kind of bad to say. But what people think is what you are, if they think you’re a bad brand, you’re a horrible brand. And no matter what…

Mario Fachini [36:16]
Perception is reality.

Brian Gregory [36:19]
Perception is reality. And it’s no more true than in advertising, where you create the perception through emotional methods. And if you don’t like what’s being said, change the conversation famous line from Mad Men, you can always change the conversation of your brand by changing its perception. And people focus on the facts, the figures, the dates, the awards, the logo, all this stuff that doesn’t sell, focus on the things that make the ad leap in front of people make them want to buy it, give them that emotional reason to buy not that. Not these logical things. They don’t work.

Mario Fachini [36:54]
Excellent. Number three, what is the best way to maximize customer lifetime value?

Brian Gregory [37:02]
Okay, I’m gonna give you three quick ways to do that. First of all, upsell your customers, the best customer you have is the one you already have. They’re most likely to buy more with the least amount of marketing and effort. So they’re almost like free money. So the first thing we do is we teach how to upsell the current customer base that you have. They’re absolutely the best customers, most marketers focus on the people they don’t have yet, focus on the ones you have. Secondarily, when you do lose a customer, it will happen. It’s not a shame, just get them back. There are tactics to win them back, the brand that wins back, gets lost customers, grows twice as fast as the brand that just replaces the leaky bucket, because you’re going to replace your leaky bucket anyway. So always replace the customers or at least try to know a couple of them, let them go, they’re better off in your competitors world, they’re going to make him crazy. But the good ones you should fight and you should win back. And thirdly, we give you a whole section in the report about gifting. You need to thank your customers, I don’t care if you spend 20 bucks or, or $4 or $4,000. But you need to thank your customers for being your customers. And if you don’t do it, someone else is going to pre thank them and take them away from you. And it happened to me. I have a big story about how one company lost $5 million over the gifts that they gave, we show you how to give the right gift that matches your brand. So you should not only win back lost clients, but in increased spending from current clients and take care of those people. They’re the most important people in your world.

Mario Fachini [38:37]
That’s powerful. Thank you for sharing all of those. What are some books that have changed your life?

Brian Gregory [38:45]
Oh, man, we got a whole library of books. I think they all were incrementally contributory to my change in life. I get into the psychology of the subconscious mind. And once you start learning a little bit about what’s between your ears, you realize the most important computer ever made is right there. More powerful than any computer on the planet earth and the power that you have. So I tend to read some of Joseph Murphy’s stuff, The Power of the Subconscious Mind. But I also love branding books and I love the Ogilvy stuff. It’s hard enough to geek out because that actually happened. It happened in an era where there was no internet, no social media, in case people think it’s impossible. And they were building billion dollar brands back then, with stone tools and knives, so it can be done. And I love to read about all the old stuff you learn from the Masters when you can read a book and it shows all these brands that had no marketing, no money, no hope. They had no TV even back then they were making that kind of money.

Mario Fachini [39:54]
Some didn’t even have a radio.

Brian Gregory [39:58]
Yeah, some of these brands were literally a magazine ad and barely because they could barely print. Some of these ads are making millions of dollars. It’s just crazy. And a lot of these ads that we revere so much. For example, Volkswagen, when they came to the United States, they had no money. General Motors could outspend them 50 to one. They laughed at the car. It’s ugly, it’s small. It’s not powerful. It’s basically something that was invented by Nazis, nobody even wanted to distribute the car. And it became the number one most produced car in the history of all cars because of their ad campaign for one reason. And black and white ads, they had no money, they could not afford color. But it was so good. And so on formula that the brand just became number one, it’s crazy what you can do when you know how.

Mario Fachini [40:49]
That’s exciting. That’s powerful, but also exciting. So thank you for sharing that. Where would you like people to learn more?

Brian Gregory [40:57]
Well, they can go to Admanity, that’s an ad plus man plus i t y.com. And there’s a lot of information there. And we also have a special website for your listeners, they can get extra goodies. If they go to Admanity.com/ExpertAuthorityEffect all one word, just type expert authority effect after the slash. And there, you’ll get a free report, you can download about 20 pages of information about some of this emotional stuff that we’re talking about real interesting things. And you’ll be invited to become one of the founders of Admanity. It’s a huge program that we’re launching and it gets you all kinds of extra items and there are no extra charges. Everything is for the people that are getting in now. Best Value probably will ever do. And you’ll learn more about us there. So between those two places, a just type Admanity into Google and then you go nuts. We got like eight pages of stuff that comes up as crazy. So just get to us. Hey, look me up on LinkedIn, Brian Gregory. And in Admanity. I will engage with you. Ask me questions. Let’s get acquainted. I like to do that.

Mario Fachini [42:06]
Excellent. Well, thank you so much, Brian. It’s been a pleasure.

Brian Gregory [42:11]
Thank you, Mario. I love your show. I love the professionalism. I’ve been so looking forward to being here today. And you did not disappoint.

Mario Fachini [42:21]
I appreciate that. I put a lot into it. And it means a lot. So thank you. And you definitely showed up and delivered. Such a great episode once again. Thank you. All rightExpert Authority World, we have another great one here today. I’ll see you tomorrow. Have a great day. God bless.

Sponsor – Free Business Book Publishing Course [42:40]
You’re already the expert. But have you transformed your expertise into a tangible asset that will generate unqualified leads while increasing profit for you? 24 seven? And if so, how well are you promoting it? With the expert authority effect publishing method it’s easier and faster than ever. Visit freebusinessbookpublishingcourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Visit freebusinessbookpublishingcourse.com to get started now, once again, that’s freebusinessbookpublishingcourse.com.

www.EAInterviews.com [43:13]
Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EAInterviews.com for complete show notes, the full interview video experience links to the resources we mentioned in more. Have a blessed day and I’ll see you tomorrow.

Connect with Brian

  • Website | Public Figure/Speaking Site
  • Website | Company
  • Facebook | Public Figure Page
  • Facebook | Company
  • Linkedin
  • Youtube
  • Instagram
  • Twitter
  • Pinterest
  • Podcast

Resources to Profit Your Business!

1) FREE! Business Book Publishing Course:Learn How to Publish Your Lead and Profit-Generating Business Book in 8 Weeks

2) FREE! Video Podcast Course: The World’s Best Blueprint on How to Profitably Create A Hollywood Style Livestream Video Podcast from Your Home or Office

3) Expert Authority Effect™ Messaging Learn the difference from the $1 bill to the $100 bill and how you can stop leaving the other $99 on the table today with all sales

Join the Expert Authority World™ Community


This is your fun, FREE and profitable interactive resource, to engage with other listeners, leaders, VIP Guests and myself to discuss the show and business 🙂

Leave a Rating & Review


If you found value from me, todays VIP Guest, website, community, or really anything show related, it would mean the world to me if you could take a second and leave an honest rating & review on iTunes, I read them all personally, and would love to know the biggest benefit you got from the show, THANK YOU in advance 🙂

Support The Show


Subscribe to EAInterviews

App | Apple | Google | Youtube | Spotify  | Stitcher | iHeartRadio

Ready for Increased Leads & Profit?

I help people just like you publish and promote lead & profit-generating business books.

Sign up to unlock your first step!

You have Successfully Subscribed!