Brynson is a sales and franchise consultant with a strong background in helping entrepreneurs break into the world of franchising, as well as helping established franchise owners diversify their portfolio. His most recent venture is working as the Director of Franchise Sales for uBreakiFix, an electronic device repair franchise. There are many benefits of becoming the owner of a franchise, and Brynson’s mission is to help franchise owners and prospective franchise owners achieve a better life by providing franchise consulting, sales, and support.

What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

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Resources Mentioned

FREE Business Book Publishing Course
FREE Gift [ From VIP Guest ] please make sure Strong tags are used for any and all links (As you can see to the left)

Books Mentioned

Think and Grow Rich | Napoleon Hill

Outliers | Malcolm Gladwell

David and Goliath | Malcolm Gladwell

Blink | Malcolm Gladwell

How to Win Friends and Influence People | Dale Carnegie

How I Raised Myself From Failure To Success In Selling | Frank Bettger

People Mentioned

Justin Wetherill

3+ Expert Authority Insights™ To Apply Now

  • Lead your techs and your team by example.
  • Relay expectations properly to people and give them the clear cut expectations on what they need to do.
  • In franchising, one of the beautiful things is you have the Martha Stewart cake recipe.


• FREE Business Book Publishing Course Learn How to Publish Your Lead and Profit-Generating Business Book in < 8 Weeks visit: www.FREEBusinessBookPublishingCourse.com

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Wheel of Whatever™

[26:34] Where do you see the company going in ten years? How many stores would you like to have? And what would be the ultimate goal?

What You’ll Learn In This Episode

Click the time stamp to jump directly to that point in the episode.

[0:51] We thank our sponsor, Free Business Book Publishing Course

[1:23] What is UbreakiFix

  • The largest electronic repair franchise in North America
  • They fix anything with a power button
  • They give the best repair and the best experience that they can to the customer

[3:02] Why a repair business

  • Repair makes sense now more than ever before
  • Devices are practically your best friend
  • People are using cell phones for the majority of their work

[6:24] Why franchise

  • Business or model is the textbook, find a need and fill it model
  • It’s a way to garnish market share very, very quickly
  • It’s a way to take a product to market quickly and infuse a lot of capital into the business with people that live in their market, in their community

[9:18] In our stores, we’re a support organization that gives business owners the foundation to be successful in their own communities. And one of the things that we’ve encouraged these owners to do is get involved in the business. Learn initially, go through our training, do repairs, handle customers

[11:49] uBreakiFix franchising timeline

  • From signing franchise agreements to store opening is around six months
  • the big delay there is usually identifying real estate
  • Six week training process
  • A corporate trainer stays with the franchisee and they’re in their store for three weeks with that owner helping them get everything set up

[11:49] A big part of starting your business is getting the lift that you need, and having all those resources behind you

[21:02] Brynson’s customer success story

  • Collaboration between uBreakiFix and Google when the hurricane came through and impacted Houston
  • uBreakiFix gave free repairs to all of the customers

[22:50] Brynson’s franchisee success story

  • 35 technicians that worked with Brynson and, started as a tech
  • The 35 techs now own their own franchise today
  • Some of those techs have grown over the last decade from one location to five plus

[26:23] Wheel of Whatever

  • Where do you see the company going in ten years? How many stores would you like to have? And what would be the ultimate goal?
  • I see us over a thousand stores throughout the U.S. and Canada, growing our partnerships, more mobile units deployed
  • Doing a Pan-European expansion, expanding into South America, Australia, New Zealand, Japan, Asia

[32:22] One of our big focus has been convenience from the start

[38:15] Time out to thank sponsor,Free Business Book Publishing Course

[39:46] Imperfect Action Round

  • The fastest path to the profits is serving customers well
  • The best way to maximize customer lifetime value do whatever it takes to serve your customer well

[45:55] SPONSOR Free Business Book Publishing Course

[46:29] www.EAInterviews.com

Episode Transcript

Read Full Transcript

Intro [0:00]
EA Interviews Episode 191. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.

Mario Fachini [0:13]
Franchising for profits. I don’t know about you, but I have thought about owning a franchise. I don’t. I started my own business, but I thought about it. And I know there are so many benefits to it. And that is why I’m excited to have sales expert and consultant Brynson Smith on today’s episode. He works with franchises, one, specifically that I’m excited to talk about. And he’s going to be sharing with us the inside secret strategies and best practices for growing your business and profiting from franchising. I’m going to bring him up right after we thank our sponsor.

[0:51] SPONSOR Free Business Book Publishing Course
Every business needs a book, including yours. Visit FreeBusinessBookPublishingCourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s FreeBusinessBookPublishingCourse.com.

Mario Fachini [1:06]
Here is ladies and gentlemen, Mr. Brynson Smith. Brynson, how are you feeling today?

Brynson Smith [1:10]
I’m feeling great. It’s good to be here with you, Mario.

Mario Fachini [1:13]
Oh, The pleasure is mine. I see you got a UBreakiFix shirt on there. And I just want to ask you what does this franchise do?

Brynson Smith [1:23]
So we are the largest electronic repair franchise in North America. So we like to say that we fix anything with a power button.

Mario Fachini [1:33]
Well, that is fantastic. And I want to say, again, thank you, because this screen is yours.

Brynson Smith [1:43]
That’s awesome. I appreciate your business, man.

Mario Fachini [1:47]
No. The pleasure really is mine. And I thank you. because when I saw what, not only what you did, but who you are with, I was like I couldn’t say enough good things. And I really do want to know the behind the scenes. And I’ve got the customer perspective, when you fixed my phone, I had this thing five weeks right after it came out and it was the top of the line phone. And I gently set it down on the chair on the front porch, the cushion ejected it onto the concrete step. And it chipped just the corner and I was like, “What can I do?” And I want to know about that. Because my perspective is, I can buy a new phone. I can take it to a local place. But I just felt more comfortable with a franchise because, you know, a local place may or may not be the best. But the franchises, whether it’s a good franchise or not, no matter which one someone’s thinking of, at the very least you don’t get to multiple hundreds of stores or even dozens by doing something wrong. That much I know. That much I’m pretty confident about. So tell me the behind the scenes perspective. And why did you choose this?

Brynson Smith [3:02]
So I think from an economic standpoint, I mean, repair makes sense now more than ever before. I mean, these devices, as you know, are practically your best friend. I mean, I don’t know about you, but when I go to bed, my phone’s right next to me. When I take a shower, it’s right next to the sink. It’s in my pocket 24 hours a day. So, you know, it’s practically my best friends. So when these things break, you got to get a –

Mario Fachini [3:37]
Flip out.

Brynson Smith [3:38]
Yeah. They flip out. And one of the interesting things about cell phones today is people are using cell phones for the majority of their work. Now, over 50 percent of the internet usage that somebody has during the day is done on a smartphone. So, yeah, it’s a great business. And I think to your point, we have 580 stores across the U.S. and Canada today. And out of the 580 stores, we fix anything with a power button. Everything from smartphones to laptops, desktops, Xboxes, PlayStations, you name it.

Mario Fachini [4:20]
What about speakers?

Brynson Smith [4:22]
Yeah. Really anything. If it has a power button, we will take a look at it and do a free diagnostic on that device. I think, you know, to the point you made, repair standards, training standards, we have partnerships with companies like Samsung, Google, many other OEM partners, so we give the best repair and the best experience that we can to the customer.

Mario Fachini [4:53]
Well, I’m glad you do and I had a great experience. And I just looked over at one of my studio monitors that I got, a Yamaha HS8 and they’re bigger than the screen. And I was curious because they don’t have a screen, but when you said anything with a power button, I have a fair amount, let’s say, of digital equipment in the studio here. And, yes, this has been on my mind ever since day one when I engineered the whole process for the show. But contrary to belief, I actually keep my phone in a different room. I don’t keep it near me all the time. I know statistically over 97 percent of people keep it within three feet of them or something like that all the time. But I get my fair share of this. So I like to just disappear when I’m not doing this. But it is so important –

Brynson Smith [5:39]
And I should do that but I don’t.

Mario Fachini [5:43]
I recommend boating in the lake, swimming. But the crazy thing is the phone is actually waterproof and so are a couple of my watches that I’ve went in with it and not even thought twice about I got some underwater video. But the cool thing is, you’re out there and you’re able to help people. So from a business standpoint, maybe I want to start a franchise, maybe I don’t. But what are some success secrets and profitability secrets? Because, again, you don’t get to 500 plus stores, nearly 600 now, and not do a few things right. What would you say is the most important thing that you should consider when you’re a company, you want to grow, and you want to be profitable?

Brynson Smith [6:24]
Yeah. I mean, I think our business or our model, I mean, it’s the textbook, find a need, and fill it, model. And when you go back to this business was actually started in 2008. It was a mailing company where people would send devices to us back in 2008. We decided to open up our first door in 2009, brick and mortar retail store, in Orlando, Florida. And that first year, we did about $700,000 in revenue and doubled the revenue that our online business did. And, basically, from that point from 2009 to 2013, we grew 47 corporate stores, before we ever franchised. And I think that one of the beautiful things about franchising, one of the reasons we decided to franchise is, it’s a way to garnish market share very, very quickly. It’s a way to take a product to market quickly and infuse a lot of capital into the business with people that live in their market, in their community. And that’s what we did. So I think that, first and foremost, for us in our model and how we grew the business, I think we got the dirt of the business under our fingernails. We grew this thing. Our executive team until this day, spends time in stores, is involved in the business, our CEO can pretty much probably repair any smartphone you put in front of them. And I think that’s important to really understand the product that you have and lead your techs and your team by example. I think that’s really been the key to our success thus far.

Mario Fachini [8:09]
I’m really glad you brought that up. Because I know so many entrepreneurs, including myself, who even with this production, in the beginning especially, I was at the point where I’m supposed to be hosting in booking killer guests like yourself. You know what I mean? There’s certain things only I can do and I find myself climbing behind a computer, because I know how to build computers. And I actually designed and built the one I’m using to livestream this. The whole studio, I’m a geek, so all the electronic stuff. I’ve done the whole process and I have people on my team that helped me with the production side of it. But I’ve found in so many entrepreneurs that’s like, “How do you best balance your time, going, ‘Hey, I should be doing more hosting and speaking, not necessarily playing with the wires.'” But at the same time, it gave me a ton of confidence and it gave me a clarity with that when people are asking. It’s not just like, “Oh, grab any mic, A, B, or C.” There’s distinct reasons why you want to go with this one versus that one versus the other one.

Brynson Smith [9:18]
Yeah. And I think you bring up a really good point. I mean, for us in our stores, we’re, essentially, a support organization that gives business owners the foundation to be successful in their own communities. And one of the things that we’ve encouraged these owners to do is get involved in the business. Learn initially, go through our training, do repairs, handle customers. And over time, once you have that involvement and that knowledge, I think the hardest thing to do is to step out from that role and empower your people to kind of take your place. And I think a lot of businesses, especially service based businesses, fall into that trap where they just can’t empower that person to do that. And I think the only way to scale your business is to really do that. And one of the things that I think we’ve done fairly well, is we’ve relayed expectations properly to our people and given them the clear cut expectations on what they need to do. And if they do it and do it well, what they’ll get. And if they don’t, what will happen. And I think that’s just given us the ability to grow their business properly while holding people accountable within their stores.

Mario Fachini [10:42]
So I got to ask you about certification and training now. Because I love what you’re saying about holding them accountable and having a system. One of the things I love doing when I’m helping people design courses, publish their books, and even if it’s a video production, we have to systematize it. There’s no way you’re just turning on a camera and just randomly, “Let’s see what happens.” I mean, you can do that. And I’d say do that instead of do nothing. But at some point, you’re going to go, “We need to get a shot list. We need to know what we’re doing.” Even file sizes is a big thing of concern now. I record every single one of these episodes in 4K and streaming in HD. That’s a lot bigger than VHS file size. That’s a huge concern that no one even thinks about. So what did you do to figure out, “Hey, here’s the certification.” If I say I want to buy one of your stores. Great. How long is it going to take me to get up to snuff with not only me being competent, but also my team, depending on the size before you say, “Okay. We’re going to release into the wild, you get your own, and you’re fully certified, you’re good to go.”

Brynson Smith [11:49]
That’s a great question. From signing franchise agreements to store opening is typically around six months. And believe it or not, the big delay there is usually identifying real estate. And because we have a brick and mortar presence, we also have a mobile repair presence as well. We have almost 600 stores open and we have hundreds of vans deployed throughout the country as well. But that real estate process takes a little bit of time. And to your question, ramping up and getting an owner up to speed happens pretty quickly. I mean, we, basically, have a six week training process that happens. Part of it is in Orlando at our home office. And then we have somebody go out to the owner. And from a proficiency standpoint, if there was a new tech or new hire at our stores, typically within three weeks, that new hire can get up to speed fixing these smartphones. They’re obviously not going to be doing board level micro soldering and a lot of this, like, super technical advanced stuff. But in time, they can. Franchising, I think, one of the beautiful things is you’re buying – you have the Martha Stewart cake recipe. It’s been proven. Everything’s been laid out, so it’s plug and play. Franchising is a beautiful thing, whether somebody does UbreakiFix or decides to go on the IFA website and explore the other 4,000 different opportunities. There’s a lot of support. And I think that’s a big part of starting your business is getting the lift that you need, and having all those resources behind you.

Mario Fachini [13:35]
So you’re saying six weeks is all it takes?

Brynson Smith [13:39]
Yeah. So six weeks is really all it takes. Three weeks is in Orlando, and I say that pre-COVID. Right now, I don’t think anybody’s getting on a plane and headed to Orlando right now. But three weeks happens in Orlando at our home office. And believe it or not, we fly a launch team corporate trainer out to the franchisee and they’re in their store for three weeks with that owner helping them get everything set up. And on top of all the back end resources and resources for the franchisee once their store is open, that’s really all they need in order to launch the business and be successful right out of the gate.

Mario Fachini [14:20]
Let me ask how many hours, because three weeks is a pretty short deadline. But three weeks could be 120 hours or it could be 30. And I know you said people aren’t going to be working on my mobo and RAM chips right out of the gate. But how many hours are we looking at in those three weeks?

Brynson Smith [14:37]
So you’re looking at over 120 hours. I mean, for somebody to go through and be on boarded. Our business can hire –

Mario Fachini [14:45]

Brynson Smith [14:46]
Yeah. Yeah. And hiring a tech, in general, you can teach anybody how to make a hamburger or make a sub pretty quickly, usually, the same day. But our business is a little more technical. So that proficiency, again, is usually anywhere from about three weeks. And we have a training system that’s pretty intensive. It really is immersion, where we’re throwing that new hire, that tech, into a process that’s worked thousands and thousands of time before. So it’s a pretty good system that we put together.

Mario Fachini [15:21]
Well, I’m happy to hear that. And I kind of figured it was over 100 hours. But I didn’t think it was just 30. I really was curious though, because you could have a successful business just doing screen repair. And now you don’t have all the variables of is it a motherboard, or is it a speaker, or is it a TV. And then you could take us a step further. I tell my clients all the time to niche down. You could say not only is it cell phone repair, it’s only the iPhone or only androids. iPhone will probably be easier, because it’s more controlled instead of 20 different brands. But I have no doubt you could have a successful business for just that and keep it real simple and cut out the 80 other different things you do. How come you chose not to do that, though?

Brynson Smith [16:13]
We don’t want to limit our customer base. And I think that, for us, it’s the broad approach. We want any and every customer that what we’re after is household acquisition. And I say that, when you think about the community that you live in and you think about the thousands of households, my household today has over 20 devices. I’ve got a toddler. My toddler actually has four that are Bluetooth connected already. He doesn’t know it yet, but he does. When you look at all of the devices that we have in the home, that is what UbreakiFix is after, in general, is all of those devices. We want that customer to come in with their Samsung Galaxy or their Google Pixel or their iPhone. They break it, have an incredible experience, and then come back with the Xbox or with the Hoverboard or the drone or the Roomba vacuum, which I have one of those as well. And we want to be that company to take a look at it. So that’s really what we’re after.

Mario Fachini [17:17]
What about Nest thermostats?

Brynson Smith [17:21]
The answer is yes. Now, I will say this, there are devices that when we diagnose it – the customer brings it in – if the part is more expensive in some cases than replacement, what we do is we’ll tell the customer, “Hey, look. We can fix this for you. But we looked it up online, and you can actually get this item for 80 bucks or 100 bucks or whatever it is.” So we’re always advising trying to do what’s best for the customer. And what we’ve learned over the years by handling our customers that way, people will now just come in and get that genius advice, if you will. Where they’re walking in and going, “Hey, I have this issue. What do you recommend here? What should I do?” And that’s really where you want to be as a business is you want that customer loyalty. I mean, today, where we are right now, we have over 7 million customers as a brand. Thirty-three percent of our customers are repeat, which is really unheard of in our industry. So, yeah, it’s a lot of fun.

Mario Fachini [18:30]
Well, that does make sense. I mean, I’ve been to places where they’re like, “Oh, we can fix it and it’s going to be -” you know, they just give you a quote and they’re like, “So do you want to do it today or tomorrow?” Because I’m pretty astute with financial stuff and just knowledgeable, you know, you really don’t need to be a rocket scientist to look stuff up. I’m like, “Okay. It’s going to be a-buck-and-a-half to fix it. And it’s $75 to buy it new. Why?” But what irks me is – because I do not take on any clients that do crap like that, that they have an application process, and I don’t need to, don’t want to, never did even when I did need them. It’s just wrong. And, again, if it’s cheaper to buy it new, I’m glad you’re putting them in the right direction. And it’s no wonder. You know, even when I went in there for the first time, it was like, “What are my options?” And thankfully, I guess you could say, the silver lining since the phone was like $1,000 and it was only five weeks old. There was no way it was cheaper to buy a new one than to fix it but it all worked out and it’s still working great. And I will tell you I did test the water seal.

Brynson Smith [19:46]
Man, I’ve lost personally, I think, two or three phones to water damage over the years. I’m one of our –

Mario Fachini [19:53]
Are you on iPhone?

Brynson Smith [19:55]
I’m an iPhone guy now. I was a Google Pixel guy before. But my whole family is on iOS, it’s easier with all the FaceTime calls and all of that. But –

Mario Fachini [20:06]
I’ll be nice. I think they’re waterproof now. But the first one I got was eight – yeah, eight years ago and it’s been waterproof. I remember jumping in the pool and going in the hot tub and all kinds of stuff. And it was like, I don’t care. And that was, like, four or five years ago.

Brynson Smith [20:24]
That’s awesome.

Mario Fachini [20:25]
But you can’t break concrete. I don’t have a work around for concrete without putting it in one of those boxes that weighs four times more than, you know, me. So there’s a given take to it. So I’m glad you’re growing and I’m glad you’re successful. I want to ask you, who is your biggest success story that you’ve been able to help? I’m leaning towards it sounds like it might be a family. Let’s ask from a customer standpoint and from a franchisee standpoint?

Brynson Smith [21:02]
I think from a customer standpoint, there’s a lot of stories of franchisees really going over and beyond and doing things for customers that are either in need or a veteran that served our country and giving them a free repair. I think one of the cool things that happened was a collaboration between us and Google when the hurricane came through and impacted Houston. So we have partnerships with a lot of companies, and Google is one of them. We’re a direct partner of Google, which is really cool. So if you go on Google’s website, we’re actually on their website is the repair arm. So during the hurricane that came through Houston for that month, we collaborated with Google and gave free repairs to all of the customers in that market, which was really cool. So I love those stories when we’re able to work with a company like Google and just give back to people that need help. But yeah, I would say that’s probably one of the coolest things that we’re able to do for all of the customers impacted by the hurricane in Houston.

Mario Fachini [22:11]
That is a great story and I’m glad you shared it. Because, yeah, I’ve heard a Google. They’re a nice little startup. And just giving back. It was one of my main reasons to starting the company is you can do what you want. When you get it to a point where you have the freedom of time and money, there are people that are hurting, and you can help them. It’s not, “Hey, I want to go do this. Can I have an hour off to do community service?” And the boss is like, “No, because he’s – “I’ll use your words “- not as nice as most people. So thank you for doing that. and I’m glad you were able to.

Brynson Smith [22:50]
No, for sure. And I think on the franchisee side, not on the customer side, franchisee side, I think our best success story is probably the 35 techs that now own their own franchise today. And I think we have a very unique offering where, yes, there is a barrier to entry. I wouldn’t call it low. But I would say it’s a barrier to entry that most people can hurdle over if they work really hard, or they partner, or they get SBA funding, or whatever. But we’ve got about, you know, again, 35 technicians that started, they worked with us, started as a tech, they were able to save up enough money to where now they own their own business. And some of those techs today have grown over the last, you know, decade from one location to five plus, which is just a really cool thing.

Mario Fachini [23:46]
That is really cool. And business isn’t free. But I bet it’s not, you know, like most restaurant franchises that are 800,000, 1.2, 1.8 million to get started.

Brynson Smith [24:02]
Yeah. I agree. I mean, when you look at restaurants – and you know, growing up, my dad was an entrepreneur and had a bunch of restaurants. And I love to eat food. I’m 6’6″. I didn’t get this tall by just looking at it. So I love food. I love restaurants. But when you’ve worked in food service, it does take a toll on you dealing with ServSafe, dealing with the health department, restaurant equipment that is really, really pricey. And, also, I would say we’ve got a pretty pandemic proof business. And I know we’re still kind of dealing with COVID, but that first surge that came through, we were at a central business. Our stores were pretty much all open nationwide. And when you look at where we are today in July versus where we were last year, July, we’re up 20 percent year over year in gross sales. So it’s a huge blessing for us. But I think that there are a lot of great service based businesses out there that are definitely worth looking at, for sure.

Mario Fachini [25:13]
Well, excellent. And it sounds like UBreakiFix is definitely a good one.

Brynson Smith [25:19]
Yeah, it is. It is. And there’s a lot of good ones out there again. But I think it’s super rewarding. And I love the story, seeing the customers come in, and hearing the different devices they bring in. We had a woman bring a device into Orlando that her Pit bull had sink his teeth into, and we’re able to bring that back to life. And you just hear these stories and it makes it fun. It’s a different customer and different device every day.

Mario Fachini [25:51]
I would be curious to know how you did that. That seems like almost 80 percent replace because they know the microchips and the radio antenna inside, you can re-solder and do stuff even with the magnetic coils for different things. But how would you just replace it like a bite mark? Wow. Interesting.

Brynson Smith [26:09]
So it was mainly just the screen and the digitizer. It was also where the dog bit the device, so I think we were lucky. But just hearing the different stories, it keeps it fun.

Mario Fachini [26:23]
Excellent. I’m having a blast this whole time, but it’s time for the Wheel of Whatever.

Brynson Smith [26:32]
That’s awesome.

Mario Fachini [26:34]
And this thing always ends exactly where it needs to on the question it needs to ask. It’s not a Ouija board, but I don’t know, that doesn’t make sense, whatever. Oh, look at that. It stopped right where I needed it to again. I want to ask you, where do you see the company going in ten years? How many stores would you like to have? And what would be the ultimate goal?

Brynson Smith [26:58]
Oh, man. That’s a good question. So I see us over a thousand stores throughout the U.S. and Canada, growing our partnerships, more mobile units deployed. And, also, I think international expansion would be fun. We are in Canada and we are in the Caribbean as well. But doing a Pan-European expansion, expanding into South America, Australia, New Zealand, Japan, Asia, would be a lot of fun. I’m not sure if that’s where we’re headed. But we do have a global product and we have a supply chain, we have the support, we really have the foundation in place to do that. And I think that would be really fun. And I hope that’s where we’re headed. But time will tell.

Mario Fachini [27:51]
I would love to see that. And I believe it’s totally possible. I thought you’d say five or 10,000 at least because I know McDonald’s ended up with 35,000 plus last I checked. And I would rather have your service than – whatever. I’ll behave. But I mean, like the square footprint, people are only going to drive so far to do it. So have you taken a calculation and go, “Hey, we need X amount of stores in the U.S. to cover -” I don’t think you need to be down to a 0.8 or one mile radius like some other people are. But if you were to have a store every five or 10 miles apart, I think that’s a safe driving distance to do it.

Brynson Smith [28:36]
I think it’s a great question. Our focus has been really growing the North American footprint. And, for us, and this isn’t a knock on McDonald’s or any other food retailer, it’s just a different model. You drive by a McDonald’s, you see the sign, you’re hungry, you drive in, you pull in, you go through the drive thru. For us, you don’t typically look up a UBreakiFix until you break a device. And when you break your device, you tend to look on an unbroken device where you can get your broken one fixed. And we want to be relevant to that search. So, for us from a marketing standpoint, we do the majority of our marketing online. And we also have a partnership with Samsung, where we’re really close with Samsung and got a great relationship with them. Google and also a company, you might have heard of, called Asurion. And they’re basically a big electronic warranty company that’s in 31 countries. They’re massive. And so, for us, those customers are being driven to when a customer calls Asurion and they have their warranty. They’re calling Asurion and Asurion is actually pushing that customer to ubreak. Samsung, the same thing, if they have a warranty with Samsung, they call Samsung, and Samsung pushes them, the call center will direct them to uBreak to get their device repaired. So on that note, for us, you know, we don’t need as many stores. Some of the other retailers out there we’re also super, super mindful of infringement. Meaning, we don’t want to put too many stores in a market where, ultimately, they’re just taking business from one another. And I think we’re just super, super conservative on that front. So, yeah, I don’t know what the future will hold. But I definitely think the next ten years, over a 1,000 stores, could it be 2,000, could we look into repairing other devices inside the home? Potentially. And I think that would be exciting to just adding on additional revenue drivers.

Mario Fachini [30:47]
Well, I’m loving what I’m hearing here, because that is a concern. You don’t want your own stores choking out your own store. And I know they’re independently franchise owned. And that’s just from a corporate standpoint and a business standpoint. I mean, you don’t want them so close that I’m deciding should I go to A, B, or C? And it really makes nevermind. But I’m glad you are out there. And, yeah, Verizon is partnered with Asurion. Because when I called them, they’re like, “Oh, take it to one of our authorized facilities.” I wasn’t questioning who it was. And I didn’t really think Verizon had this arm or Samsung had this arm where they have warehouses where it’s, like, so and so owned. I know it would be a partner. Because I had actually heard of the franchise prior. I just never went to it, because nothing broke. And when I did, I was like, “This is awesome.” I want to ask you one thing and then I got to cue the sponsor, and we’ll be back for the Imperfect Action Round. But I’m thinking of my experience. And what I’m hearing is a lot of smart business planning, partnering, and figuring out who you can collaborate with in your market. You said it’s so nonchalant, all those leads just keep coming in. For anyone listening, who can you collaborate with and set up the same type of partnerships? And this is where this idea came from, do you know statistically how many people wait in the stores or come back later? Or could you get that info?

Brynson Smith [32:22]
Yeah. I could probably get that info. And I kind of know the answer, but I don’t know the exact answer. One of our big focus has been convenience from the start. Much like a dry cleaner, you never see dry cleaners inside megamalls. And I’m not knocking megamall businesses or retailers. But for us, we looked at growing over the years and we looked at indoor malls, should we go inside of them. In some cases, you could set a kiosk up. It’s super cheap rent. And for us, we want to be that business that’s just right there for the customer. They see the signage from the road. They see the business from the road. They can get out of their car, go and drop off their device, and be on their way. Most of our customers – I do know this – will drop off their device and then they’ll go to the Starbucks next door or go to Jimmy John’s, go to Target, run some errands, and then come back. Most do. However, a smaller percentage I do know kind of hang out in the store and they’ll wait for the repair. But it also depends on the queue. If we don’t have a device in front of you and you’re the first customer in the morning, it could be a 20 to 30 minute repair and you might wait. Versus if it’s an-hour-and-a-half to two hours, you’re probably going to be more inclined to jump in your car and take a drive.

Mario Fachini [33:42]
It was like you read my mind. Now, my Starbucks was actually Timmy Ho’s, but I think I did get some donuts. Yes. And I got the iced cap. And what I was getting to was the closest one near me was 25 to 30 minutes away. And he said it will be an hour or hour-and-15 minutes. I wasn’t going to drive half-an-hour, to come back half-an-hour, to go back half-an-hour. So, yes, I also wasn’t going to walk in the circle for an hour. I mean, I had a case and everything was cool. And I know expanding the footprint in the store like, Xfinity does with couches and all this stuff. And I think that’s a testament that you should have better turnover times and be quicker, but thanks for the couch. I was getting to, have you ever considered partnering with Starbucks, Timmy Hortons, all the places you’re near and going, “Hey, while you’re waiting, go check out any of these places and enjoy a lunch or a coffee on us,” or at least half price, just some sort of collaboration. Because that’s exactly what I did. And then I came back and it was another ten minutes or so. I was like, “No big deal. I’ll just go get another coffee.” I was wound up. I was excited to get the phone back. And I had two ice caps with chocolate and caramel, it’s a good day.

Brynson Smith [35:01]
That’s awesome. Yeah. I think you bring up a good point. So my brother, Justin, actually owns a uBreakiFix in Athens, Georgia. And I’ve got family involved in the business as well. And it’s often Epps Bridge Parkway in Athens and right next to it is Jittery Joe’s Coffee Shop. And they do that exact thing. And I think it’s smart, because you can have a customer come in and what we’ll do in this location is they’ll hand the customer a free drink. So that while they’re waiting, they can go grab a free drink. And it’s really up to the franchisee if that’s what they want to do. We encourage our franchise owners to make friends with your neighbors. And if there is a coffee shop in your retail plaza, do those sorts of things. And, also, take care of the coffee shop baristas. If a barista breaks a device, fix it for free, because they’re going to be a great source of revenue for you. They’ll let people know whenever they see a broken phone, “Hey, go next door to uBreakiFix. They’ll take care of you. They’re great.”

Mario Fachini [36:10]
Referral partners and collaboration. I mean, you get all the businesses on every side going, “Yeah.” I mean, perfect testimonials with foot traffic coming through. And when you were talking about the locations and all that, I was just like, “I got to ask this.” Because I didn’t get a bonus coupon or anything, but they’re still going to buy even if I did get a free drink, I, for sure, would have still got the doughnuts or sandwich. I think I got both because it was hot. It was a couple summers ago and it was hot and I don’t like hot. So definitely iced and I wanted to relax. I liked my food too. And I just thought about that. But, yeah, if you had all the stores doing it, I’d be curious to see between now and next year if you implement it, you know, how much it does spike it because I think it would be at least 5, 10, 15 percent.

Brynson Smith [37:02]
No, I think you’re right. I mean, we encourage owners to do those sorts of things. And we do carrier runs biweekly to AT&T, Verizon, T-Mobile. We bring them donuts. We bring them pizza. We bring them coffee. We bring them cookies. And I think those touch points are really big. It’s all about relationships. And even though you’re not walking into that Verizon store giving them gift cards or paying them for those referrals, just by going in there and connecting with the salesperson, knowing them by name, getting to know them, following up with them, it really goes a long way. And we’ve gotten a lot of business over the years just by being personable and reaching out to local businesses that could refer us customers at the end of the day.

Mario Fachini [37:55]
Yeah. It is all about the relationships. And I’m glad you’re focused on it. And I can say one more time that it definitely shows.

Brynson Smith [38:03]
Awesome. I appreciate that, man.

Mario Fachini [38:05]
All right. We’re going to cue the sponsor, thank our sponsor. I’m going to hit the sponsor button. And we’ll come back with the Imperfect Action Round.

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Mario Fachini [39:46]
And we are back with the Imperfect Action Round. Brynson, are you ready to take imperfect action?

Brynson Smith [39:52]
I’m ready.

Mario Fachini [39:54]
Sixty second answers. First question, what is the fastest path to the profits?

Brynson Smith [40:01]
Oh, man. The fastest path to the profits, I would say, serving customers well. Finding out how you can support your customers in doing whatever it takes to serve them well. That’s my answer.

Mario Fachini [40:20]
Excellent. Number two, what is the biggest problem you see your prospects making and the fastest way for them to fix it?

Brynson Smith [40:35]
I’m sorry, man. I am so sorry. I don’t know. That’s a good one. Next.

Mario Fachini [40:54]
Okay. Number three, what is the best way to maximize customer lifetime value?

Brynson Smith [41:00]
Do whatever it takes. Do whatever it takes to serve your customer well is what I would say. We go over and beyond, we’ll jump over hurdles. In some cases, customers can be wrong, and we’ll still take care of the customer and serve them right.

Mario Fachini [41:16]
I like that. I thought the customer is always right.

Brynson Smith [41:20]
They are always right. Sometimes they’re not. But it’s how you handle that customer. And we have found that sometimes the customers that walk into our stores that are yelling the loudest, if you can take care of that customer, even if they’re in the wrong, you will have that customer for life. And right now, I think we have 130,000 five-star reviews across all our stores and that’s what it takes to get there is just serving the customer day in and day out.

Mario Fachini [41:54]
Yeah. I know the goal isn’t to get 100,000 people that are screaming all the time when they walk in. But in the instance that you do, they are very passionate individuals. That’s their personality type and whatever they think is correct. So if what they think is advantageous to you, and like you said, you serve them and now that’s their new reality, you’re never going to have to send them sales stuff again. They will go fight for you. I had one of my clients, he’s always been nice. He’s been a client for over ten years. He’s never been hard to work with or screaming or anything, but I’ll never forget when he called me and says, “Hey, there’s three people in here that claim they know you and everything and they’re trying to get my business. And I told them to go away.” It was people I knew that are always nice to me at networking and business stuff. And they’re trying to take my client and he’s calling me saying, “You might want to rethink a couple of them.” Wrestlers never getting on the show. All right. Books, what are some good books you can recommend?

Brynson Smith [43:07]
So I read a lot of the older books and I read them over and over and over. Think and Grow Rich. I just read that book. I love Malcolm Gladwell’s books. I’ve read all of his Outliers, David and Goliath, Blink, anything he writes I read. I read a lot of the older books. I always recommend for people in sales and development Dale Carnegie, How to Win Friends and Influence People, an incredible book. I mean, it’s an older one but the principles on a lot of these books will never change. Think and Grow Rich, the book was written in early 1900s. And, again, the book will be relevant 300 years from now.

Mario Fachini [43:55]
I absolutely agree 100 percent I actually prefer if the book is not 50 to 100 years old. I’m like, “Let’s see what kind of reviews it got.” One of my favorites is how I raised myself – yeah. I’m saying that right – How I Raised Myself From Failure To Success In Selling by Frank Bettger. A very good.

Brynson Smith [44:18]
Okay. I’ll have to read that one.

Mario Fachini [44:19]
And that one was, I don’t know the exact year, let’s say sometime between 1920 and 19 – pre- World War II. It was good though. I remember one part talking about – this one really stood out and you’ll really appreciate this with your business. He talks about always keeping pennies and quarters in your pocket so you can make a call to phone the home office to get stuff approved. I’m like, not need to do that but there’s a lot of great tips in it. Multiple pairs of shoes and just being ready. So thank you for the recommendations. And I’ve thoroughly enjoyed this and thank you again for sharing. Where would you like people to learn more?

Brynson Smith [45:03]
So if people want to learn more, we’d love to chat with you. If you go to uBreakiFix.com, at the top right corner of the website, you’ll see a franchising link. And you can learn a little more about franchising. Also, on the About Us page, you can see a video of our founder and CEO Justin Wetherill giving kind of an overview of our story, which I think is pretty cool. But yeah, go to the franchising link, fill out your information, we’d love to chat with you. Set up a 30 minute call just get to know you and see if this is a fit for you.

Mario Fachini [45:42]
Excellent. Well, thank you again. And I appreciate it.

Brynson Smith [45:46]
Thank you so much, Mario.

Mario Fachini [45:48]
All right. Expert Authority World, we have another great episode here today. I’ll see you tomorrow. Have a great day. And God bless.

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Mario Fachini [46:29]
Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EAInterviews.com for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I’ll see you tomorrow.

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