Today’s guest, Carolin Soldo, is a business coach, trainer, and speaker who shows business owners in service-based industries how to grow their business with ease and elegance. After immigrating to the US from Germany with just a few hundred dollars in her pocket, a suitcase, and big dreams, Carolin built two multi-million dollar businesses in the service industry and runs an Inc 5000 ranked business. She has now has devoted herself to helping other business owners take their businesses
to scale. Welcome to the show, Carolin!
What Expert Authority World™ is saying about the show:
- Great Show!July 22, 2022 by erseburse from United States
Always providing great content- keep it up!
- Insightful, inspiring and empowering!!May 6, 2022 by Anya Bartholomew from United States
This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!
- Love love loveMay 6, 2022 by Tanyamariedube from Canada
What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.
- Amazing podcast!January 24, 2022 by maddie@podcastingyou from United States
This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.
- INSIGHTFUL!January 18, 2022 by Mitko I. from Bulgaria
A ton of value, keep rocking!
- Great show!January 7, 2022 by Gisele_Oliveira from United States
I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!
- Insightful and wide rangingJanuary 7, 2022 by purpletom111 from United Kingdom
This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!
- Brilliant insights from the best…December 27, 2021 by jxywvut from United States
No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!
- Top Notch Quality Content for Authentic LeadersDecember 1, 2021 by dropinceo from United States
A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.
- Love it!November 30, 2021 by Mariann!! from United States
It’s definitely worth your time if you are trying to stay informed.
- Actionable and InspiringOctober 29, 2021 by Ben_Cook28 from United States
I appreciate the authenticity, quality of the guests, and insights from this podcast
- Essential content for your entrepreneurial journeyOctober 17, 2021 by MCarmen Baldovi from United Kingdom
Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.
- Wealth of InformationOctober 8, 2021 by KPM D. from United States
Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!
- Packed with actionable content!October 8, 2021 by mwforrester from United States
Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.
- Powerful!September 3, 2021 by MichaelUnbroken from United States
This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken
- First Rate Host and Brilliant GuestsSeptember 3, 2021 by Wade Galt from United States
Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.
- Great show.August 28, 2021 by mdaciuk from Canada
Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.
- Great topics - and tips!August 27, 2021 by Kate | EOFire from United States
Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!
- So glad I found this podcast!August 13, 2021 by Nate804 from United States
I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!
- So much informationJuly 23, 2021 by abal31 from United States
Such a great show. So much information and helps with many areas of our business.
- 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and ScalableJune 28, 2021 by Mary2577 from Philippines
Thank you so much and keep on doing more great show.
- Easily One of My FavoritesMay 7, 2021 by ScottDGray from United States
I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.
- Priceless Content!May 7, 2021 by megan@podcastingyou from United States
Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!
- Very helpfulMay 7, 2021 by Luke and Susie from Australia
As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.
- Great ShowMay 6, 2021 by emj-js from United States
Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!
- Smart Ways to GiftApril 26, 2021 by Michelle Kaplan from United States
I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!
- Heart Centered SuccessApril 18, 2021 by Macnjacs from United States
Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!
- Love this show!March 12, 2021 by Gisele_Oliveira from United States
This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !
- So much value!March 7, 2021 by Loose Seeds from United States
The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!
- Always Enjoy Mario's Interviews!March 5, 2021 by HarloB from United States
I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!
- Great PodcastMarch 5, 2021 by 11Dreamer11 from United States
Really interesting interviews that are really well done! Great listen and great for inspiration.
- InnovativeFebruary 22, 2021 by Michelle Kaplan from United States
I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!
- Inspiriation 7 Days A Week!February 19, 2021 by ST Rappaport | LifePix from United States
Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!
- An Expert on Experts!February 12, 2021 by Powerful Eric from United States
Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!
- Now I knowJanuary 22, 2021 by Margo Lovett from United States
Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett
- Keeping the BooksJanuary 15, 2021 by E-World from United States
Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.
- Excellent podcastJanuary 12, 2021 by Atomickitten99 from United States
I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.
- Unique - Engaging - BoldJanuary 2, 2021 by Paul D Johnson from United States
As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.
- Fun, insightful, and quality productionDecember 23, 2020 by koltrass from United States
Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!
- Inspiring interviews to take the next step!December 12, 2020 by BillableWithBaby from United States
Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!
- Pure value, I love itDecember 4, 2020 by Jdoggg222 from United States
Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!
- Loved the Craig Handley EpisodeNovember 13, 2020 by MHillfan from United States
Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›
- Inspiring. Informative.November 6, 2020 by SunDevil from United States
Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.
- Game changerOctober 30, 2020 by Player's Handbook from United States
This podcast is informative and inspiring. I love it!
- If you are a wanna be entrepreneur look no further!October 23, 2020 by Elisa Di Napoli from United Kingdom
Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!
- Amazing Interviews not to miss!!!October 16, 2020 by Jbower1282 from United States
Consistantly uniques interviews or amazing people really making it happen.
- Mario is a great host with great questions!October 16, 2020 by alexdesigns from United States
Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.
- A great podcast for dreamers and do-ers!October 16, 2020 by Chiquita2727 from United States
Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.
- Great ShowOctober 9, 2020 by Palminchen from London from United Kingdom
Love the broad selection of topics for inner
- Amazing inspirational storiesOctober 9, 2020 by Nicholas Lee 18 from United Kingdom
This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.
- FantasticOctober 9, 2020 by sttoggyigctdrvy from United States
Mario goes above & beyond on his show. Lots of great information for his listeners!
- Top LearningOctober 2, 2020 by BLNT PPTT from Hungary
Love hearing these great interviews with a great host. Keep up the good work!
- Mario inspires!September 18, 2020 by CHRISTOPH - HABITFREAK from United States
These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!
- Expert authority!September 18, 2020 by Tara Williams Phone from United States
Mario shares some amazing people on this podcast and they have some gold to share!
- Great show!September 10, 2020 by Karen @ Interview Valet from United States
Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.
- A Podcasters Inspiration!August 14, 2020 by JamieKullman from United States
Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!
- Quality professionalismAugust 6, 2020 by VirtForce from United States
I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.
- How to conquer your limiting beliefsJuly 31, 2020 by Dave4syth from United States
Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.
- I can’t believe how much I learned in just one episodeJuly 29, 2020 by AwesomeMontana from United States
Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!
- Great content!July 15, 2020 by Cory Lee Leadership from United States
Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!
- Fascinating interviewsJuly 10, 2020 by Bill Ringle from United States
Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!
- Love It!June 26, 2020 by Laura Moreno Cabanillas from India
Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.
- Boost my Amazon sales!June 19, 2020 by SurvivalDad from United States
I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!
- Love It!June 16, 2020 by LauraMore from United States
I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!
- Flawless interview styleMay 29, 2020 by GninraeL14 from United States
Mario makes everyone appear even more interesting to me. Great format and style!
- Come here for valueMay 29, 2020 by Joshua User 202! from Canada
Really appreciated this podcast for the raw, genuine interviews. Love it!
- Crisp and interesting interviewsMay 22, 2020 by Joel Goobich from United States
As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting
- If you are in business, this podcast needs to be on your playlist.May 22, 2020 by Macstephen1 from United States
Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.
- New Subscriber here and on your YouTube ChannelMay 15, 2020 by Angela Brown Oberer from United States
Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!
- Very Professional & Engaging Show!May 15, 2020 by Mitche Graf from United States
Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!
- Great ContentMay 10, 2020 by Pilar S. from United States
Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.
- Great content!May 1, 2020 by @Mentally_Strong from United States
I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.
- Professional and InformativeMay 1, 2020 by Bruce at Mindfulness Mode from Canada
Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.
- Great PodcastMay 1, 2020 by Amber Fuhriman from United States
I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!
- Great find!May 1, 2020 by Reed Stiles from United States
Great message and content. Stumbled upon this due to the cool logo, stayed for the content.
- Great show and great host!May 1, 2020 by Laurapowers44 from United States
Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!
- Walks the walkMay 1, 2020 by Me15463 from United States
Mario encapsulates everything he talks about on the show. Be sure to tune in to this!
- Honest and authenticApril 17, 2020 by Deano3622 from United Kingdom
Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!
- Great and insightful!March 7, 2020 by Karty12345 from Australia
I really enjoyed this podcast, so much relevant content. Thank you!
- So much Value..!February 28, 2020 by Alex Dali Rizo from United States
Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day
- Inspirational Intentional InformationFebruary 28, 2020 by 10Kforte from United States
This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.
- Wow!February 25, 2020 by Tyscoaching from Australia
Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!
- Motivation on TapFebruary 7, 2020 by AnthonyPGarcia from United States
Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!
- Starting a MovementFebruary 7, 2020 by JustMe2say from United States
There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!
- Great Podcast For Entrepreneurs!February 7, 2020 by The Big Game Hunter from United States
Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!
- Mario Truly Care About His GuestsFebruary 7, 2020 by Podcast Junkies from United States
Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.
- Put your thinking cap on!January 27, 2020 by Cliff Duvernois from United States
This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!
- Relavant for anyone!January 17, 2020 by HarloB from United States
I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!
- Mario nails it!January 17, 2020 by Mickiezada from United States
I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!
- Mario is the real dealJanuary 9, 2020 by jamesnewcomb.io from United States
I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you.In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.
- Listening On My Entrepreneurial JourneyJanuary 3, 2020 by FromLisa2 from United States
I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.
- A GiftDecember 25, 2019 by Lisa Vogt from United States
Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!
- This show is ON FIRE!December 14, 2019 by tibor.mindsethorizon from United States
Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!
- Entrepreneur Must ListenNovember 30, 2019 by HWoodwriter from United States
If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.
- What a show!!October 26, 2019 by CWLuecke from United States
Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!
- Loved it!October 25, 2019 by Seodrigo from United States
This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!
- Great listenOctober 25, 2019 by trinity3712 from United States
Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b
- Great Knowledge!October 18, 2019 by Jon Vroman FRD from United States
Great show Mario! So much valuable information in one episode!
- Excellent show, very imformative!October 5, 2019 by Shaolin Soprano from United States
Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!
- Helpful Information!October 4, 2019 by The Medicare Nation from United States
Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario!Diane Daniels Host of Medicare Nation
- Love Mario’s AttitudeSeptember 12, 2019 by marisaimon from United States
Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.
- Lots of Great Info!September 6, 2019 by DarlajPowell from United States
Mario provides lots of great info and advice in this 7 day a week show.
- Great Content!August 31, 2019 by LanceJohnson_ from United States
Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂
- Important information!August 31, 2019 by Allmenow from United States
Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!
- Difference-MakerAugust 21, 2019 by Unlimited Beliefs from United States
Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!
- Excellent InformationAugust 21, 2019 by Stallion golf from United States
Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.
- Motivating and valuable informationAugust 16, 2019 by Calvin Javier from United States
Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!
- Good informationAugust 2, 2019 by FIRE NATION! from United States
Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better
- GreatnessAugust 2, 2019 by MiaSportFanatic from United States
Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.
- Listen to the experts - and thrive!July 28, 2019 by The Marketing Book Podcast from United States
There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!
- Show is amazing!July 26, 2019 by BestMorningRoutineEver from United States
I love learning about mindset and how to master my thoughts. This show provide the tools!
- Great show!July 19, 2019 by Jefferson_79 from United States
Great information for all businesses.
- Good value!July 12, 2019 by Audrey purplele from United States
Great information that applies to any business! I really felt he provided value for my time.
- Interesting TopicJuly 6, 2019 by Real Estate Journeys Podcast from United States
Interesting topic. Great interviews. Keep up the hard work!
- Helpful Advice from ExpertsJune 14, 2019 by ichuck2 from United States
Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.
- What a great show!June 14, 2019 by Christopher List from United States
Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!
- Great!!!June 11, 2019 by tommye w-c from United States
Great podcast, awesome guests, incredible host!!!
- Fun & informativeJune 11, 2019 by Saoirse Sky from United States
Some people want something fun, others want something informative. This podcast gives you both!
- Great show!June 10, 2019 by CJThomas6 from United States
Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!
- Great podcastJune 10, 2019 by Rosie81200 from United States
Great podcast! Love hearing about the guests’ journeys and what they learned from them.
- Never Stop Learning!June 10, 2019 by Terri in Fairhope from United States
Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!
- Amazing!June 10, 2019 by KatieHBrooks from United States
If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!
- Wonderful show!June 10, 2019 by @IV-Heather Tieben from United States
Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!
- You Will Not Be Disappointed!June 10, 2019 by Composer 1853 from United States
Mario does such a great job of engaging his guests from several different disciplines.
- The hardest working man in PodcastingJune 7, 2019 by EOFire.com from United States
Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show!~ John Lee Dumas
- Great interviews and guests!May 31, 2019 by Mel Good Karma from United States
Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!
- FantasticMay 31, 2019 by Jason A. Duprat from United States
Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.
- Enjoying!May 31, 2019 by Slordan from United Kingdom
Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!
- Nice variety and interesting topicsMay 31, 2019 by emjgreen from United States
Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.
- Great Content! Great Interviews!May 24, 2019 by No BS Mompreneur from United States
Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++
- A great addition to build authority and create an impactMay 24, 2019 by Cloris Kylie from United States
A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!
- Filled with motivation and ideasMay 20, 2019 by Thomas O'Grady, PhD from United States
Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.
- spartancvMay 17, 2019 by spartancv from United States
Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.
- This podcast is the bombMay 10, 2019 by Posturedoc from United States
Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.
- Wow - love the video show.May 4, 2019 by Thehighenergygirl from United States
Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.
- Motivating and Inspiring!May 4, 2019 by KatyJoyWells from United States
Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!
- What a great show!April 29, 2019 by Gene_HPLN from United States
Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!
- It's greatApril 10, 2019 by Ian Ryan from United States
Just had a chance to check out your most recent episode appreciate the great insight!Great delivery from the host & can’t wait to dig into future content.
- Love it!April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States
I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!
- Amazing!!!!March 15, 2019 by Lindsey Russo from United States
This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!
- Learned what I didin't even know I neededMarch 15, 2019 by Camilla-Jean from United States
Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.
- Fabulous Interviews!March 1, 2019 by Life&RelationshipCoach from United States
Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne
- A+ ShowMarch 1, 2019 by Gisele_Oliveira from United States
I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.
- Inspiration, transformation, success stories!February 23, 2019 by Chabo101 from United States
The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.
- Great interviews!February 22, 2019 by AlyciaDarby.com PodcastManager from United States
These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!
- Inspiring story of courageFebruary 16, 2019 by StrongHeart<3 from United States
I love that she found gratitude in her circumstances. lorie is an inspiration
- Powerful!February 15, 2019 by The Food Heals Podcast from United States
Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!
- Great content!February 15, 2019 by Blakeob85 from United States
Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!
- Real Actionable Tactics!February 9, 2019 by MattBMaverick from United States
What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!
- Great Listen!February 8, 2019 by Real Estate Investor from United States
Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!
- Great interviews!February 8, 2019 by Matt B 1818 from United States
Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!
- Love itFebruary 1, 2019 by Duffash from United States
I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!
- Strong, professional, enthusiastic!February 1, 2019 by pm legs from Canada
If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!
Watch The Episode
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• Ask and It Is Given | Esther Hicks and Jerry Hicks
3+ Expert Authority Insights™ To Apply Now
- Without people, we can’t grow a business.
- You actually don’t have to spend a lot to see how your metrics are doing.
- If you just increase your prices by 10%, nothing would shift except your bank account would increase.
- I really feel that your business and what you do has to make you happy for it to be successful.
Wheel of Whatever™
[34:40] What is something on your bucket list that you haven’t done yet that you really, really want to that you find exciting?Do you have SOPs like booklets made that you could literally give to anyone?
What You’ll Learn In This Episode
Click the time stamp to jump directly to that point in the episode.
[0:51] Sponsor – Free Business Book Publishing Course
[7:16] Automate all if possible
[12:00] Best way to market and grow business
- Social Media- pay for Facebook ads, Instagram and same thing Google advertising and there’s LinkedIn.
- Use emails, use text, because that’s a video follow ups.
- Nurture sequence on the customer journey.
- Bring customers on to a sales call.
[15:50] Advice to someone who’s afraid to do paid ads
- You need to logically look at what you can do right now.
- Growing the business is always just looking at optimizing more and refining to your point refining, refining, refining with the metrics to be never blind, you always know what to do.
[20:04] Steps in Scaling Process
- Figuring out who your best buyers and programs are.
- Bait messaging
- Lead generation automation
- Extending customer value
- Optimizing your sales process and your pricing
[25:44] Ways to maximize customer lifetime value
- Upselling – grow my company by offering higher level masterminds events
- Simple Extension Programs -keep them posted on what’s new in the industry trends and things that we’re seeing.
[34:30] The Wheel of Whatever
- What is something on your bucket list that you haven’t done yet that you really, really want to that you find exciting?
- Do you have SOPs like booklets made that you could literally give to anyone?
[37:17] Let’s Thank our Sponsor, Free Business Book Publishing Course
[38:55] The Imperfect Action Round
- Cutting expenses.
- Overthinking the fastest way to fix it would be to move things out when they’re 80% perfect.
- Offering extension programs.
[40:05] Carolin’s Book Recommendation
[41:58] Sponsor, Free Business Book Publishing Course
Carolin Soldo [0:00]
Hi, this is Carolyn Soldo of CarolynSoldo.com. And you’re listening to EA interviews.
EA interviews, Episode 280, inspiration, transformation success stories and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.
Mario Fachini [0:19]
I am super excited to have today’s VIP guest. I have tons and tons of impressive people. But how would you like to grow your business twice as fast in half the time past seven figures, not once, but twice. You know, that seems pretty awesome to me. And especially for being in Inc 5000. In bet 40 under 40 Carolin Soldo is going to be talking about all of this and more. And I can’t wait to bring her up right after we thank our sponsor.
Sponsor – Free Business Book Publishing Course [0:51]
Every business needs a book, including yours, visit freebusinessbookpublishingcourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s freebusinessbookpublishingcourse.com.
Mario Fachini [1:06]
Here she is. Ladies and gentlemen, the lovely Carolin Soldo. Carolin, how are you feeling today?
Carolin Soldo [1:11]
I’m good Mario, thanks for having me.
Mario Fachini [1:14]
I am excited to jump right in because you are so impressed with everything you’ve done, but not just what you’ve done, but who you’ve helped, in the fact that you want to help them. Because I think it’s safe to say and correct me if I’m wrong. But by all accounts, you pretty much don’t need to work if you don’t want to correct?
Carolin Soldo [1:35]
No, not necessarily, but I could never see myself not working. I want to work until I’m 100 years old, if possible.
Mario Fachini [1:43]
Because you have a good heart and everything. And when I was reading through what you’ve done, you really want to give back and help people. And that’s what you’re doing now, isn’t it?
Carolin Soldo [1:53]
Yeah, everything that I’ve done has come from a deep passion. And I think that’s why it’s been successful. So you know, I never started my businesses thinking what can I sell? How can I make any money, it’s always been from a place of, hey, you know, something, and I know, I can help some people, let me go figure out how to do that. And it’s been really, really impactful because of that
Mario Fachini [2:15]
When did this passion get started?
Carolin Soldo [2:19]
So it got started in my corporate career, when I experienced really quite the opposite of you know, working on a lot of projects that seem to be rather meaningless and impact less. And I wanted to work on things that were interesting, but also really make a difference for the company and the community. And of course, myself as well. And I had experience helping my husband grow his company. So we built a manufacturing business before I ever launched my own company. So I knew I could do it for myself, I just needed that spark and that inspiration. And when I found that it was undeniable, I knew, by the way, I had to, you know, go into business for myself.
Mario Fachini [3:01]
What was the spark? Was it something that happened in corporate or happened in personal?
Carolin Soldo [3:07]
Yeah, I would say that. So I launched my career in banking, in financial services. And the last big project I worked on was an app. So I was managing online banking for a local bank here. And this project had spanned over a year, year and a half with, you know, lots of money and time and contractors, and we were supposed to launch it. And then the time came to launch it. And we were told, you know what, we’re actually cutting the project. So the whole entire project was cut. And I was looking at the past year and a half of me really dedicating myself to this work. And now it’s like poof, all of a sudden it was just gone. So that made me mad, that made me mad, and also ask myself, why am I doing this? Why am I working so hard? Nobody seems to be really caring if they can cut this from one day to the next, you know, I’m really not in control. So that was more, you know, overtime that contributed to really sort of this corporate burnout. But that was the last kick that I got that gave me that motivation to jump from corporate into business.
Mario Fachini [4:15]
And when did you start your own business?
Carolin Soldo [4:18]
So I started coaching and I actually launched into health, which came from a personal health journey that I had gone through, but that was in 2012. And then in 2014, I went back to business, which has always been sort of, you know what I love doing, I have MBA in marketing. And so I went from big, brighter and light from health into business coaching and consulting. And then in 2014, things really started to scale up and I doubled down and things went really badly for me.
Mario Fachini [4:54]
So tell me a little bit about what it’s done for you personally and then we’ll get into the business specifics. So what were some of your dreams and goals like beforehand that now you’re able to do?
Carolin Soldo [5:10]
Well, I’m changing people’s lives in so many ways. The one story I like to tell it’s one of my clients, Jen Applegate. And if she ever hears this interview, she’ll be laughing. But Jenny came to me when she was literally homeless, and she didn’t have an apartment, she was sleeping on a friend’s couch. And she was teaching yoga. And she said, Carolin, I want to go into business, I’m dreaming of having my own yoga studio and making it beautiful and helping people in all these different ways. So I got her into her own yoga studio, we borrowed the money from a friend we worked together with. And he was always like that it’s not just about their business, it’s about these people’s entire lives. And then her family and her children, all of that. So that gets me out of bed every day. And that got me through, the hard times and the challenges and the struggles that come along with building a business. But it’s really kept me going. So seeing people feel fulfilled, happy, do what they want to do. That’s really what I get from working in my business.
Mario Fachini [6:18]
And that’s what I was picking up on, and why I was so excited to have you because there’s a lot of people who, you know, you can say they’re quote, unquote ,whatever, the quotation thing, they’re successful, they don’t need to do anything anymore. And I truly believe if you didn’t want to, I know you’re smart enough. And you’ve done enough, you probably don’t need to work the rest of your life, even though you want to, but that’s showing your heart and your passion. And that’s what was really most appealing, because you want to give back. And not everyone has that component of it. So tell me more about how to double your business in half the time. And you’ve done it multiple times past seven figures, what are some of the things that Expert Authority World should be considering? What’s the number one thing? Let’s start with that, then we’ll go to the other four. And beyond?
Carolin Soldo [7:16]
Yeah, I think the number ones, we have a six step scaling process that we sort of apply to our clients, businesses. But the number one thing that has given me the ability to scale and crush through the limits, it’s been automation. So I like to look at all my business and automate any process possible. And take the human factor out of as many things as possible. Because systems can work night and day and they don’t ever get tired. They also hardly make any mistakes, which is really nice. So automating my marketing, automating client onboarding, calendaring, emails follow ups as much as possible. So that’s been number one, closely followed by the people, because without people, we can’t grow a business. So people, you know, hiring them, putting them in the right places, and not really trying to duplicate myself, in many ways has also been really important.
Mario Fachini [8:13]
Now, what if you can’t get something automated? What’s your backup plan for it? Is that where you assign it to a team member?
Carolin Soldo [8:22]
Yeah, so you know, if you’re, let’s say, you came to me, Mario, you said, I’m overwhelmed. I’m doing all these things, and I want to grow. So how can I grow without already working? You know, to the max, I would say, well, let’s do a time study. And let’s see what you’re actually spending your time on. And then we’ll see if we can delegate it. But do we have to continue to do this, this process, this task? If so, can someone else do it? What happens if we stop it? A lot of times, it sounds silly, but it happens a lot. People do things that really don’t need to be done. And nothing would happen to your business at all. If you just stopped it, nothing. You think you need to do it? Maybe someone told you, but if you just stopped it, nothing would happen. And one of those examples to me is actually social media posting on social media. When I stopped posting, or having this urge, or this idea that I had to have a social media plan, and I cut it off, nothing happened. Or then is there a way to you know, use a system or put a process in place where tools and software can at least take part of you know, the time off your plate, and maybe even offer teams play too, because they only have so many hours in the day to say yeah, either we delegate it, you automate it, or we cut it and that’s usually how I started looking at your time and giving you some of the time back to so that you can either work less and or you know, work less and grow more.
Mario Fachini [9:49]
I love how you’re thinking about that because I’ve been telling people very similar things for years. One of my favorite tools is rescue time. And I’ve told my author clients it’s the first thing day one week one, install it and forget about it a week later, we come back, because sometimes they go, I’m not sure how I have time to write the book, promote the book, this that the other thing, and I’m like, hey, just install this, don’t worry about it. And then it’s like, let’s take a look at it. They’re like, oh, my gosh, I waste so much time. And these are the most productive, effective. Well, you know, these aren’t beginners. And it’s impressive, it’s impressive to go, just have that realization. And like social media, we’re in agreement on that, too. It’s like, if you can’t have a tool, do it, you shouldn’t be doing it 10, 12 hours a day or your team. I know, I joke about it, even in my own talks, then it’s like, well, I have a team of people that do that, I don’t do it anymore. It’s like, cool. So you’re wasting their life instead of your own.
Carolin Soldo [10:52]
Right. And it costs money to buy, I think a lot of times, we don’t know what actually makes a business work, we kind of have this business, and we do all these things. And somehow it grows. And it’s just a lot of business everywhere. But we don’t really understand the critical components, that money making pieces. So we just keep doing it all. Because we think if we stopped doing it, that something’s gonna break, we’re gonna lose it, things will go away. So if we just look at what is actually what was the backbone, what’s the skeleton of this business, and what can be eliminated. The business may not grow on revenue by pay, maybe you get 10% of your profitability back. And it’s more money in your pocket and more money you can do more great things with.
Mario Fachini [11:40]
Now, I want to dive deeper into the marketing side of it, because you said automate the marketing, if you’re not doing social, because I know a lot of people think that’s the only way to market and it’s not, what do you suggest are some of the best ways to market and grow the business on top of getting your time back and everything we’re talking about?
Carolin Soldo [12:00]
Yeah, so I think in terms of client journey, and I like to automate that. So social media is a great way to target. But if we’re not using paid ads on those social platforms, we have a really hard time getting in front of new people consistently. And I like to entertain people who are already following me. But I like it a lot more. I’m getting in front of new people and expanding that reach. And social media smart, they want us to pay for that. So the only realistic way to do that without spending hours and hours and hours is to pay for Facebook ads, Instagram and the same thing Google advertising, there’s LinkedIn, which we use to some degree, but the advertising is there. So a very simple customer journey for us would be running advertising paid ads on a social platform, into generally an education based piece. So that might be a workshop, it might be a video, some sort of training. And that’s how I really found my businesses really by leading with, what’s my message? What can I help you with? How can I train you, and then putting them into either a follow up sequence, again, we use emails, we use text, because that’s a video follow ups. And then bringing them on to potentially a call like this sort of your sales process is based on sales conversations and consults and that sort of thing, then that’s the logical next step. And then from there, they either become a client or they go back into a sequence that continues to nurture them, groom them, because people might be ready. You know, the next season, there’s the season of how people buy. But that’s so the education based model, and then automating that through video has been the number one way which has grown. My companies and our clients too. And I see it work in any type of service based business. So obviously, the coaches and consultants but we also have lawyers, attorneys, we have financial planners, we have wellness experts, we have authors. So it works just so well in a variety of ways. And all the tools out there can just make it happen for you. So if my talks are running and running and running and running, while I’m talking to you, someone might be watching my talks right now and if they like it, next thing you know, I say book a call with my sales team. And then they go from there.
Mario Fachini [14:30]
I love it. I absolutely love it and agree and I think more people need to hear this because I love waking up and seeing that, business was done, more money was made. I’m like I didn’t do jack yet. Even some of the guest interviews I did to your point of you’re speaking right now. There’s guest interviews I did years ago that people are still commenting and sending messages and exactly what you’re saying going into the funnel.That’s why I love publishing people’s business books because it’s an asset. And you can also have a checklist, when you’re saying your videos are a big thing to follow up with. It’s just like I love video. It’s what I wrote my first book on. It’s my background. So what would you say to someone who’s afraid to do the paid ads? Because what I’m hearing here is do the paid ads, put them into a nurture sequence on the customer journey? And then if it makes sense, bring them on to a sales team call. And that’s pretty simplistic. Not a lot of people do it. Even less people have it refined to the point you do. But what if some is on the fence of going? Well, I don’t know if it’s going to work? How much is it going to cost? How much do I have to lose? before I make a profit? How often do I have to tweak it? There’s 1,000,001 things that can be going through your head? What would you say to them?
Carolin Soldo [15:50]
Yeah, well, you need to logically look at what you can do right now. So you can either, you know, try to somehow manually do this yourself by posting all day long, by going into groups nowadays, you can’t really be in person with people anymore. So there’s that right, and what’s your capacity, and you and you’ll quickly see that you are very limited, and you’re just leaving a lot of money on the table. Now, one thing you shouldn’t be doing is jumping into this blindly. But you don’t have to. So I love numbers. More than many other people. I love metrics. And I love stats. So everything I do is measured and optimized. So let’s say you put this customer journey together, and you set goals for yourself every step of the way, including your ads, including how your videos are performing, how many people are booking what your close rate might be, and you put a benchmark in place, and then you launch it. And the nice thing is that you actually don’t have to spend a lot to see how your metrics are doing. And if they’re not doing well, you pull the plug in, yes, you may have spent a couple $100. But if your goal is to be generating a million a year, that’s what it’s going to take to get the machine going right. And so every step of the way, you track your numbers, you see if things are performing the way you want to and if not, you can also focus on this piece. So if I know that maybe my email open rates are declining, or they’re not being opened well, instead of wondering why the marketing isn’t working, and I know let’s test some subject lines, or if the ads are getting too expensive, like the webinars working great. I spent some time, testing, creative testing, copy and looking at new audiences. So to me growing the business is always just looking at optimizing more and refining to your point refining, refining, refining with the metrics to be never blind, you always know what to do.
Mario Fachini [17:50]
That’s great. That’s a great expert of authority insight, because it’s not guesswork. I know when we’re testing book covers, hey, which one do you think is going to work? And it’s usually you and I love a? And we’re like, oh, everyone’s gonna love it. It’s always in when you think it’s B. It’s always a so the numbers don’t lie.
Carolin Soldo [18:10]
Yeah, exactly. And no at all.
Mario Fachini [18:15]
So for anyone doing under seven figures right now, they could be in the beginning, sixes, middle sixes, high sixes, how long would you say it takes to go from where they’re at past that seven figure mark?
Carolin Soldo [18:29]
I would say a year. And that, to me, is often still ambitious. And I see a lot of people saying, Oh, my God, a year that’s too long, or they think it’s going to be much more doable, but there is a lot that goes into it. The funny thing is Mario, I feel like a lot of times, it’s just a mindset. it’s our mind that allows us to go there or not. Because making it happen. And putting the pieces in place is really not that difficult. It’s taking that jump and actually putting the marketing out there and putting yourself out there more and then delegating, letting go of that control and maybe learning new tech, maybe charging a little bit more, so there’s a lot and then the messaging. A lot of it has to do with the business owners resiliency, whether they have a passion, a real passion that keeps firing them up and driving them or not. And then just having the business know how behind it to put it in place. But down to a question a year I think is what I will tell you, it takes to get from six to a multiple six figures to seven figures.
Mario Fachini [19:40]
So you’re saying it’s possible in a year but I’m kind of hearing again, correct me if I’m wrong. 18 to 24 months, depending on the person.
Carolin Soldo [19:51]
Mario Fachini [19:53]
Okay. Now I want to jump back to the steps because I know you said you have six of them and I think we covered one and two. What would the others be?
Carolin Soldo [20:04]
Yeah, so we covered the lead generation automating that, once you have leads coming in, and not just email, you know, subscribers, but actual interested prospects who want to talk to you. That is a lot. But we also start with number one, which is really figuring out who your best buyers and programs are. And that is the ideal client. And you’ve heard it before, but still, so many people aren’t really clear as to who they actually want to or need to be working with. So I look at your customer base, and I look at the services you offer, and I rank them based on how profitable they are, how easy it is for you to deliver them. So you know, time that you put into it, all the tools to staff and everything that goes into it, how easy it is for you to sell those services, and then how much fun they are. So the enjoyment that you get as a business owner, really important.
Mario Fachini [21:01]
So yeah, because you can be selling something pretty easily, but you might not enjoy it, or you can sell it and enjoy it. But it might be a pizza to deliver or fulfill to someone.
Carolin Soldo [21:13]
Yeah, exactly. Yeah. So it’s a very easy sort of ranking system that oftentimes, provides a lot of aha to people in a solo perspective. Or they might say, I have to stop offering the service, or I have to go after these types of people because they buy much more easily or just help us sort out how we can clean up sometimes the mess that we may have in our business. And then our next one is what we call bait, it’s messaging. And that really comes before the marketing automation, because when the message doesn’t work, no system or tool can fix that. So we need to really get clear on what it is that we need to say to deeply connect with the audience. And often we find it because the buyer behavior changes, the world changes, as we know now a lot by and what do we say? Yeah, really make it work.
Mario Fachini [22:13]
So that’s the first four, what would the fifth one be?
Carolin Soldo [22:17]
So there are really two more we’re talking about the team mind and what that means. I also like to grow a business by extending customer value. And so depending on the exact model that you’re in, you may or may not have customers around forever. A lot of service based businesses need to refill their pipeline often. So it’s more about getting new clients in the door than it is to nourish and continue on with the ones we have. But we still need to look at that. So I have been able to grow and create cash out of blue sky literally by just looking at how I can make more money by serving existing clients more? What other elevated needs do they have? What lower, you know, down sell needs? Do they have any? Can I create new strategic partnerships with anyone where I can maybe refer them over? You know, and again, serve them more and more and more, therefore generating more income for my business and growing, extending customer value in smart ways is key. And then optimizing your sales process and your pricing? One thing I always like to challenge clients with especially new ones is what would happen if we just charged $200 more for clients? What’s the 100? Anything changed? Would they buy less? Probably not. Right?
Mario Fachini [23:44]
So what’s the initial price point?
Carolin Soldo [23:47]
For my programs?
Mario Fachini [23:49]
Well, I mean, as when you’re saying, Well, what would happen if we charge two or 300? More? Is this like $1,000, 5000, 10,000?
Carolin Soldo [23:57]
This will probably be I would say maybe a $2,000 offer?
Mario Fachini [24:01]
Okay, so you’re talking about 10%, roughly 10, 12, 15%.
Carolin Soldo [24:05]
Got it. So my bet would be that if you just increase your prices by 10%, nothing would shift except your bank account would increase. And that’s not to say that we want to just, you know, take money from people, it’s sort of like, you know, making these incremental, small movements and sort of pushing the boundaries a little bit to create more, you know, revenues so that we can then you know, reinvest them ads, we invest in hiring someone else, doing the things you want to do. But then also the sales process, we have been able to shrink our sales process pretty tremendously. And I liked helping clients do that too. Where if your timeframe from when you first you know, make someone aware of you to when they buy, that’s weeks and weeks, it’s not necessary. So we look at how we can shrink it? How can we simplify it? What can you take out? Again, automated so that the sales process happens a lot faster and a lot more efficiently?
Mario Fachini [25:12]
Well, those are some great steps. And I want to ask you a deeper question on one of them when you’re saying maximize the customer lifetime value? What are some good ways to do that? If you’re talking about a service based industry, and you’ll take them to that $2500 price point. And what are some ways that they’re not thinking about right now that you can easily just integrate more follow up to increase the profit.
Carolin Soldo [25:44]
So I personally like upselling, a lot more than down selling, because to me, I always look for new needs my clients have, and how I can fulfill those then giving them other like, miscellaneous things that you might need as well. So if you’re in consulting, mastermind type groups are wonderful, especially now people are looking for communities, they’re looking for disruptive, creative, new ideas to keep running their business, they don’t want to be alone. So I have been able to grow my company by offering higher level masterminds events, and things of that nature to serve clients more and fulfill additional, more advancements, they may have developed over time. That’s one way. And if they don’t have advanced needs, simple extension programs are great, right? So some of my clients have been with me for years and years, and they’re really just in an extension program, where I’m a business advisor, they may or may not need me every single month, but I’m there. And I’m sort of like a safety net for them. And also keep them posted on what’s new in the industry trends and things that we’re seeing. So ask yourself, how can you offer extension type services? or How can you offer your clients the next level? That they’re slowly getting to that you’re not offering?
Mario Fachini [27:07]
Now? Are you working as a private mastermind? Like a private high level mastermind? Or are you positioning at more as a continuity subscription? You have access maybe once or twice a month to you?
Carolin Soldo [27:21]
Mario Fachini [27:22]
Carolin Soldo [27:24]
Yeah, at one level, we have the subscription extension based model. But we also have a higher level mastermind, that screen, it’s sort of by invitation only, yeah. And at a higher price point. And because I think people are looking for both, and there’s different types of people with different needs. So having both of those available, I think is the best.
Mario Fachini [27:47]
I agree. I’ve done both myself. And it’s great to have that more intimate one on one access. But at the same time, you and I can’t provide that every week, all year long, all the time for everyone. That’s where some of the other stuff comes into play. It’s like, hey, we can be there and help. Maybe we do the other stuff two to three times a year. Yeah. Well, wow you’re just spitting all kinds of fire here. And I appreciate it. So I want to ask you, with all the people you’ve helped in, you mentioned Jennifer earlier, who else would be? Who is your biggest transformation and success story? I feel like you’ve probably got hundreds.
Carolin Soldo [28:31]
Yeah, I mean, there were so many of them. I have clients that I felt that business school was going through cancer, and that’s a really, you know, big personal transformation. For me, it’s really not the money, I’ve helped people earn seven figures, or more than they ever thought possible. And for some people, that’s really what they want. And maybe it’s a bucket list thing here, I made seven figures, and some people, you know, really want to go even even more, to me, it’s more about making someone’s dream come true. And helping them overcome the limitations they might see for themselves. And whether it’s getting them off the couch, to their own yoga studio, or, you know, having purpose while you’re fighting cancer, or making a whole lot of money so that you can bring your family on an amazing trip around the globe or the world. It doesn’t matter. Do I care about webinar marketing? Yes. Or in sales? Yes. But it’s about you know, the difference I can make. So I’m really glad that you’re picking up on this Mario, it’s great.
Mario Fachini [29:36]
Yeah, but the end result is what I’m hearing. I mean, the marketing, the webinars, all this stuff. I’m kind of 50-50 on it, too. It’s like, I enjoy it. I love it. I’ve taught people some of it. But at the same time, it’s not the end all be all when you can surprise your parents with a limo and they say hey, can you take us to the airport and you go yeah, I pick you up. The year I did it. Actually, one of the first years I did it. I never said I’ll drive you. I never said I’ll drive you because I don’t like lying. But I said, yeah, no problem. I’ll make sure I pick you up. And it was very fun. And they’re like, what, you know, what is this? And I love hearing the success, not just the success stories. I mean, I love hearing that. But the transformation you’re talking about. It’s like, oh, someone went from 1.8 million a year to 2.4. That’s all well and good. But when you’re saying this, Jennifer was on the couch homeless, basically. And now she has her own yoga studio. That’s a dream come true.
Carolin Soldo [30:41]
Exactly. Yeah. And it’s about happiness, I really feel that your business and what you do has to make you happy for it to be successful. That’s ultimately what we all want. You want that fulfillment, we want to feel, you know, content, and, like we’re doing good in the world like, like roadworthy, it’s that it’s part of it is chasing worthiness, right to some to some degree. But knowing that we’re leaving a legacy, we mean something. And what we do makes us happy. I think that’s when we all come to the end of our days, and we think back and we say, you know what, we did some pretty cool things, and we were feeling great doing it. Whether we made X dollars or y dollars, that doesn’t matter as much anymore. It’s about the moments, the experiences, the stories, all of that.
Mario Fachini [31:29]
So where do you see your business goal in the next five or 10 years? Because I know you’re young, you want to work the rest of your life? Because you have a passion for it and you love it? Where do you see your business go in the next 5, 10, 20 years? What would be your end goal with everything?
Carolin Soldo [31:45]
Yeah, I like to be surprised in life. So I don’t like to plan out too much I can usually see, five to 10 years, I like to look that far. Because I also know things I change, we change as we age and all of that. But right now I have a very unique mix of things I’m involved with. And obviously, that’s my core business in business consulting. But I’m also launching a software company with my husband’s business in the manufacturing space. And I have a personal little passion project. It’s called the beyond fulfilled community, that is a community, it’s a membership, it’s a transformation system, that I have sort of been building behind the scenes based on the book I’m writing. And that has nothing to do with business. So I’m in the process of launching that too. So I have two new startups, babies that are not really making any money yet. And one has huge financial potential, the other one is more from the heart. And then I have the core consulting. And those two things really want us mainstream beyond fulfillment, it could be, you could hear ads on XM Radio, all around the world, it’s a mainstream type of product. And who knows what that’s going to go I see, again, I see big impact, I don’t see dollar signs, I see a lot of people really benefiting from this greatly. And then the software, it’s more of a financial and lifestyle piece for us, because my husband’s business requires him to be on a lot. So he doesn’t have the scalability that I have as a consultant, because he’s machining parts and requires a lot of him in his time. So the software idea came out of a brainstorming exercise, where we tried to say, what do we do to get you out of the shop out of the machining floor, so that you can actually step away. And, you know, we looked at what do your customers want more off? So we came up with a software idea for other machining companies, and we’ve been developing this for almost a year and a half. And this year, it’s going to launch finally.
Mario Fachini [33:55]
Oh, that’s exciting. That’s very exciting. Well, congratulations. I have one more question for you before we thank our sponsor and come back for the Imperfect Action Round. And it’s the Wheel of Whatever. What do you want, yellow or black?
Carolin Soldo [34:14]
Mario Fachini [34:15]
Okay. Let’s see if it actually stops there. Where do you think 5050 shot? Are you pretty confident? Okay. Oh, there it is yellow.
Carolin Soldo [34:29]
Mario Fachini [34:30]
My question for you is, what is something on your bucket list that you haven’t done yet that you really, really want to that you find exciting?
Carolin Soldo [34:43]
I want to see as much as I can of the world. So the one thing if you ask me, what’s my favorite thing to do? It will be travel. And we’ve traveled quite extensively. And I’ve seen some amazing places around the world but traveling has always made me feel free, opened my mind, I love showing my boys the world. So the events and the retreats and all that we always take our boys. So I want to eventually, maybe one day I get to this point where I’m not working at all or I have everything sort of taken care of and you get to just travel. So I want to see as much as possible, this planet that we live on.
Mario Fachini [35:20]
Is there a certain state or continent somewhere? You haven’t done that yet that you’d love to go?
Carolin Soldo [35:26]
Asia, all of Asia, Africa as well. I’ve done Europe. I’ve been all over Europe, of course. And…
Mario Fachini [35:35]
Weren’t you from Europe?
Carolin Soldo [35:37]
Yes. I’m German.
Mario Fachini [35:39]
What about Antarctica?
Carolin Soldo [35:43]
I could see that be very, very interesting, too. Yeah. So I haven’t. That’s probably not in my top 10. But I will.
Mario Fachini [35:51]
He’ll throw it on there. Just to say you went there.
Carolin Soldo [35:55]
Mario Fachini [35:56]
Okay, I’m going to add in one more, because I wanted to ask you this earlier when you were talking about the processes and all that. Do you have SOPs like booklets made that you could literally give to anyone?
Carolin Soldo [36:11]
100% I got burned by a phase in my business where I had a lot of turnover to people leaving my business and my team essentially. And the toughest part and in terms of hiring is how do you train those people to take over what they need to do quickly. So every little thing we do in my company is proceduralized. It’s all sitting file folders. In Google Drive, everything has a procedure, it’s like hiring someone tomorrow and say, go study, go through it. Here are the steps. And that’s been a lifesaver. Because if someone leaves, you don’t want them to take your applique business, you know with them. And the training is so much easier. So yes, everything is written down.
Mario Fachini [36:57]
I appreciate you for answering that I have a suspicion. And there’s something I’ve picked up on from doing hundreds of these. And I noticed a pattern myself, let’s say, and you just confirmed that. So thank you for that. We are going to thank our sponsor and come back for the Imperfect Action Round.
Sponsor – Free Business Book Publishing Course [37:17]
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Mario Fachini [38:47]
And we are back with the imperfect Action Round. Carolin, are you ready to take Imperfect Action?
Carolin Soldo [38:53]
That sounds scary. I don’t know what that means.
Mario Fachini [38:55]
You’ve accomplished all this. And you think this sounds scary? You answered I was smirking at certain parts in the first half because you were literally using the terminology of what I named some of the things and you’ll see it right now. So 60 second or less answers. I got three rapid fire questions. The first one is what is the fastest path to the profits?
Carolin Soldo [39:20]
Mario Fachini [39:22]
Cutting expenses. Excellent. Number two, what is the biggest problem you see your prospects making? And the fastest way for them to fix it?
Carolin Soldo [39:32]
Overthinking the fastest way to fix it would be to move things out when they’re 80% perfect.
Mario Fachini [39:39]
Oh, I like that. Number three, this is literally nearly verbatim. What is the best way to maximize customer lifetime value?
Carolin Soldo [39:52]
Offering extension programs.
Mario Fachini [39:54]
There you go. That wasn’t so scary, was it?
Carolin Soldo [39:57]
Oh good questions. Love it.
Mario Fachini [40:00]
What books would you recommend Expert Authority World?
Carolin Soldo [40:05]
I would say Ask and It Is Given by, well, you might know her by Abraham, or Esther Hicks.
Mario Fachini [40:15]
Carolin Soldo [40:16]
Very spiritual book not a business book. If you don’t know anything about it, so worth reading.
Mario Fachini [40:24]
Okay, excellent. Any others?
Carolin Soldo [40:28]
Oh, I was thinking of one that I read last year. I can’t think of the name of it by now. It’s one of those books, Mario, that has you sort of analyze and decode your business. But I would have to look at my bookshelf right now to actually find it. So let’s just leave it at the first one.
Mario Fachini [40:53]
Okay, sounds good. Well, where would you like people to learn more about you?
Carolin Soldo [41:00]
So our website, of course, CarolinSoldo.com. I also would love and this is not business related. But if you are someone who is extremely successful, but maybe not as happy as you’d like to be, I’d love to invite you to check out my new passion project. And it’s available at beyondfulfilled.com, and providing a challenge that goes live in a couple of weeks from now. And it’s a really, really sort of heart based heart centered community that I’m looking to build. And, again, beyondfulfilled.com is the URL to check it out.
Mario Fachini [41:38]
Excellent. Well, thank you for that. And that sounds very interesting. It has been an absolute pleasure. Thank you for your time and expertise. I really enjoyed this.
Carolin Soldo [41:47]
Thank you for having me.
Mario Fachini [41:50]
All right, Expert Authority World. We have another great episode here today. I’ll see you tomorrow. Have a great day. And God bless.
Sponsor – Free Business Book Publishing Course [41:58]
You’re already the expert. But have you transformed your expertise into a tangible asset that will generate unqualified leads while increasing profit for you 24 Seven? And if so, how well are you promoting it? With the expert authority effect publishing method it’s easier and faster than ever. Visit freebusinessbookpublishingcourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Visit freebusinessbookpublishingcourse.com to get started now, once again, that’s freebusinessbookpublishingcourse.com.
Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EAInterviews.com for complete show notes, the full interview video experience links to the resources we mentioned in more. Have a blessed day and I’ll see you tomorrow.
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