Today’s guest is Chuck Cooper, the Managing Partner at WhiteWater Consulting in Charlotte, NC. Throughout his career, Chuck has been involved at the ownership level of several small and midsize companies, and he also has extensive
experience working in the PEO industry. Chuck’s passion is working with the leadership of small and midsize companies, helping them design and define HR strategies that eliminate the fear, uncertainty, and doubt they may have when it comes to solving their people problems. Welcome to the show, Chuck!

What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

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    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
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    Mario does such a great job of engaging his guests from several different disciplines.

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    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
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    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
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    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
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    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
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    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
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    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
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    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
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    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
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    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
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    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
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    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

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Resources Mentioned

Books Mentioned

Running With My Head Down | Frank V. Fiume II

Taking Care of Your People | Paul Sarvadi

Books about EOS

People Mentioned

Paul Sarvadi

3+ Expert Authority Insights™ To Apply Now

  • There’s an opportunity from a human resource standpoint, to be able to help their employees, even though they may not know exactly what needs to be done, we can give them guidance on how to provide that information. 
  • Every business and every business owner and their leadership team have to evaluate and that’s part of having a strategy in place for the long term, and being able to… kind of have not only have the goals and have the vision, but also have that time where you can actually work on your business versus working in your business. 
  • As a leadership team, you need to be pulling your leadership team together on a regular basis, so that you all are on the same page.
  • Small midsize business owner ultimate are my heroes, they are ones that they’ve taken a crazy amount of risk. 
  • I want to be able to use the mistakes that I’ve made over the years to be able to share that with my clients too so that they can learn from it as well and not make those same mistakes.
  • When you get to the end of your life, you’re not going to be wishing that you spent more time at work. And that really resonated with me at that point.


• FREE Business Book Publishing Course Learn How to Publish Your Lead and Profit-Generating Business Book in < 8 Weeks visit: www.FREEBusinessBookPublishingCourse.com

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Wheel of Whatever™

[25:03] What do you like to do outside of business to have fun, so that way when you come back for business, you’re fully engaged and fully present for it?

What You’ll Learn In This Episode

Click the time stamp to jump directly to that point in the episode.

[0:05] Intro

[0:43] Sponsor – Free Business Book Publishing Course

[1:06] Why is Human Resource Outsourcing important?

  • It can actually help you be able to control your costs. 
  • It could also help mitigate your liability as being an employer.

[2:03] Things that create liability for an employer

  • The way people are managed.
  • Not having your managers be trained and not to do their jobs effectively.

[06:25] Where do businesses typically focus on?

  • Growing Revenue
  • Controlling their cost
  • Mitigating Liability

[11:52] Top things a business owner to consider with HR

  • Company Culture
  • How engaged employees are?
  • Employee Turnover

[25:03] The Wheel of Whatever

  • What do you like to do outside of business to have fun, so that way when you come back for business, you’re fully engaged and fully present for it?

[27:20] Let’s Thank our Sponsor, Free Business Book Publishing Course

[29:07] The Imperfect Action Round

  • Under promising and over delivering is probably the best thing that I can recommend for our clients, and from a business perspective is to be able to do them.
  • A lot of our clients right now struggle from a leadership team, everybody being synced up and on the same page as relates to the vision and where the company is going. And the communications and I think that the best way to fix that is for leadership to come together and to find a few hours or a day to work on the business and reach a point where they all have clarity as to where the organization’s going they can lead their team effectively.
  • Continuing to be a resource for them maintaining communications, maintaining a relationship and growing that relationship. And ultimately, the goal is to become their trusted advisor so that when they have a need, they reach out to you. 

[30:43] Chuck’s Book Recommendation

[32:12] Sponsor, Free Business Book Publishing Course

[32:46] www.EAinterviews.com

Episode Transcript

Read Full Transcript

Chuck Cooper [0:00]
Chuck Cooper with Whitewater Consulting and you’re listening to EA Interviews.

Intro [0:05]
EA Interviews, Episode 272. Inspiration, transformation success stories and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect, Interview.

Mario Fachini [0:19]
Business needs people and clients in all these different things to make it work. But when is the last time you’ve looked at your human resources? What are you doing in that department? And have you ever thought about an outsourcing solution? I’m excited to have founder of Whitewater Consulting Chuck Cooper on today’s episode, and we’re gonna cover all this and more, right after we thank our sponsor.

Sponsor – Free Business Book Publishing Course [0:43]
Every business needs a book, including yours, visit freebusinessbookpublishingcourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s freebusinessbookpublishingcourse.com

Mario Fachini [0:59]
Here it is, ladies and gentlemen, Chuck Cooper. Chuck, how are you feeling today?

Chuck Cooper [1:03]
I’m doing great. It’s great to be with you today, Mario.

Mario Fachini [1:06]
All the pleasure is mine. I want to ask you about human resources outsourcing. Why is it the best thing you can do for your company?

Chuck Cooper [1:18]
I think there are several reasons for that. But I think there’s some of the big things business owners get into. They start their business with the idea that they have a product or service that is going to have an impact on the marketplace. Human Resources is not something that most entrepreneurs and business owners are actually passionate about. So being able to focus on what you are really good at, and passionate about and letting someone else that is passionate about helping handle the HR for your first small business is something that’s really impactful, because it can actually help you be able to control your costs. And it could also help mitigate your liability as being an employer.

Mario Fachini [1:59]
What would you say is the biggest liability a small business has.

Chuck Cooper [2:03]
So it’s really interesting, you’re the people of the organization are typically the greatest asset that a small business owner would have. But anytime you start bringing people into the company, they also can bring about some liability as well. So there’s just a lot of things from an employer standpoint, that creates a lot of liability as far as maybe it’s just from harassment standpoint, the way people are managed, not having your managers trained, to be able to do their job effectively, are some things that really can create a lot of liability for you.

Mario Fachini [2:37]
I’m not going to just jump ahead right now and ask you like, what’s the craziest story you’ve ever heard of HR? You don’t need to say the company or the names of the people or whatever, but you just got my wheels spinning already, I normally do something like this about 20 minutes into it. But when you’re talking about liability, I wasn’t even thinking about the harassment and that and that’s unfortunate. And it shouldn’t be in the workplace. As far as I’m concerned, I was thinking just like if someone hurts themselves, the liability, no fault of their own, or the company’s just, you know, things happen, or whatever, or they irritate a customer, and they might get sued or something. But sure, I’m sure you’ve got all kinds of stories, why don’t you tell us a few.

Chuck Cooper [3:20]
So probably the first thing that comes to mind, this goes back several years ago, but in a manufacturing facility, so you got a lot of people working in close quarters, there was a disagreement that took place between two employees and hammers came out and in as a weight… as a weapon, essentially. And so there was just a lot of liability that came from that employee that was injured, but then also it created an opportunity for a company to take a step back look at their people and their people strategy that they had and do some training to effectively, how to effectively communicate as well as putting policies and procedures in place. So that’s just a sample of you know, kind of what we run into another situation that we had a few years ago.

Mario Fachini [4:10]
I hope they didn’t get smacked in the head.

Chuck Cooper [4:14]
Well, as you can probably guess that this definitely that’s exactly what happened. So it was really unfortunate.

Mario Fachini [4:22]
You could hit them anywhere else but like holy smokes, that’s like deadly.

Chuck Cooper [4:27]
It can be for sure. So unfortunately everything ultimately resolved itself. But those are just the types of things that we do see. The one thing about HR is every day is a different day and you’re never surprised by what you see in today’s world.

Mario Fachini [4:45]
Wow, that’s all on me. I asked you to share. I was not expecting that but you were saying something else you had another one.

Chuck Cooper [4:56]
I think that it’s in today’s world is really with as we look at small to mid sized companies, the the fact that we have so many employees today that in people that are really looking for jobs, we have some issues when it comes to providing documentation to prove that you’re legal to work in the country. And so we’ve seen so many unique things that have happened as it relates to providing documentation. And it’s really been in some cases, it’s been really unfortunate because people have lost their jobs, because in fact, they didn’t actually have legal documents to be able to verify that they could work. But one of the great things is we’ve had some companies that we worked with, where we’ve been able to identify those situations actually helped those people go about that process and be able to provide the documents over time to be able to prove that they were legal to work in the US. So there’s an opportunity there, again, from a human resource standpoint, to be able to help their employees, even though they may not know exactly what needs to be done, we can give them guidance on how to provide that information that can definitely have a positive impact on people and their families and their lives?

Mario Fachini [6:13]
Yeah, and you were saying earlier to mitigate costs, I also see the flip side of that is if you can mitigate the cost, you also increase the profits.

Chuck Cooper [6:21]
Exactly. When you look at a business today, business owners are typically focused on growing revenue, controlling their costs and mitigating their liability. So when you can lower those overall costs, and also give the business owner and their team the ability to really focus on the management of the business and the growth of the business. And growing the revenue is really important. So it creates revenue and controls your costs, it drives the profits, it really increases the profitability of the organization.

Mario Fachini [6:54]
If someone has never really looked at their HR before, or considered outsourcing it, if they always thought they had to put it in house, keep it in house. So they just put it to the backburner because they didn’t do anything with it. Because like you said for and I love that you’re that clear and transparent about it because it wasn’t on the top of my mind when I was like, I have a business now I’m going all in what do I need? I’ve always told my clients, if you have no revenue, if you have no one to help, it’s not really business. It’s an idea. The second you go, I can help you. And then you go, here’s how much it is. And you go, excellent. Here’s the money. I believe that’s when it’s, the business starts as an idea in your head. But it’s like now what not you have to piece the puzzle together. If it’s you and a couple other people or even one or two to begin with, you’re not generally thinking about well, what do I do with my whole employee workforce? It’s like what workforce? So how do you handle businesses that are 10 employees or less versus 50 or more.

Chuck Cooper [8:04]
And that’s interesting as we look at those different size groups, because when you’re an entrepreneur, and you’re just getting started, and you’re going up to that 10 employee, 15, employee mark, you’re really focused on just really establishing some policies and procedures, just really putting in the things in place that can help make sure that you’re in compliance as it relates to being an employer. The other thing, when you outsource your HR, a lot of times is you can use a company where they can actually use their buying power to be able to provide a much richer benefit plan for the employees. And what that allows the business owner to do as well as it allows him not only to be able to attract a high quality employee, but also helps you to be able to retain those employees for the long term. So that’s really kind of what we see with the smaller groups, but then you go to the larger groups when they get to be in that 25 to 100 employee range. Once again, it’s all about mitigating that liability, but it’s also about continuing to build your HR foundation into the organization and putting in place and processes so that as your company grows, you’ve got a foundation which you can continue to gross, yes, in a very controlled way. We’ve all seen those companies that didn’t have the foundation where they grew really quick. But because no foundation that their business crashed, and then they would go up and then they’d come back down. So once you build that foundation into your organization, you really can grow for the long term. And we’ve got clients over the years. We’ve been doing this for probably 21, 22 years now. Where companies that started with us when they were seven or eight employees that are now 800 to 1000 employees.

Mario Fachini [9:49]
What would you say to someone that has the five or 10 or the 25 or 50? What do they need to do differently to grow to that next amount? So everyone wants that fast growth. But like you said, you don’t want the fast growth and then come crashing down in the fast growth in… I guess you could argue, just like the stock market, it goes up, it comes down. But it comes down to a higher point than it originally was. When you know you’re growing at a certain rate, how long should you stay at a certain level, before you go, let’s crank it up, again, to ensure the stability without being too hesitant to make another push for it.

Chuck Cooper [10:33]
I think that’s something that every business and every business owner and their leadership team have to evaluate and that’s part of having a strategy in place for the long term, and being able to… kind of have not only have the goals and have the vision, but also have that time where you can actually work on your business versus working in your business. And I think that’s really important for the leadership teams to take a step out to really look at where they are, and know that there’s going to be times where you are going to see that growth. But then there’s times where it’s going to plateau, or maybe even come down a level. And sometimes that’s good, because that gives you a chance to catch your breath, kind of re-evaluate your processes, and then be able to implement or make some minor tweaks so that you can prepare to grow again. So I don’t know that there’s a specific timeframe. But I think that as you go through that cycle, I think it’s really important that you’re revisiting those processes at least on a semi annual or annual basis, if you’re seeing significant growth, you’re a 20, 30, 40% growth.

Mario Fachini [11:36]
Okay, that’s a great answer. Appreciate that. So we’ve talked about a lot of good things. And I want to ask you, if you were to surmise, the top three things that every business owner should consider with HR, what would you say they are?

Chuck Cooper [11:53]
When it relates to HR, I think you’ve really got to, you need to be focused just on overall company culture. And I think that how engaged your employees are, are a couple of things you really want to be measuring. And then another thing is just looking at your employee base in your turnover. I think those are probably the top three, the other item that I’ve mentioned there, Mario is that I think, as a leadership team, that you need to be pulling your leadership team together on a regular basis, so that you all are on the same page, you all got the same vision for the organization, you’re having consistent communication, and that you’re able to communicate, where the organization’s going throughout the year from top to bottom, so that everybody is aware, everybody’s engaged, and we’re all working directly working together in the same direction to accomplish the same goal.

Mario Fachini [12:45]
That’s great. Because I think there’s a lot of companies who don’t. I think the leader might not know what they’re doing. They’re just, you can have success. But like you said, Those plateaus. If you don’t put out a new dream out there, a new vision, a new goal to go after, it’ll stay the plateau. And I think there’s a lot of people who have had success, but then it’s like, how do you get that back once you’ve attained it? And if the leader doesn’t know it, how in the world is the staff going to know it?

Chuck Cooper [13:20]
Exactly. And we’ve seen that even this last year, as we’ve gone through the pandemic, there’s a lot of small midsize companies that where they’ve had to pivot, because just to be able to continue to generate revenue. And so as a leadership team, and particularly just as an entrepreneur, if you’re trying to make those decisions in a vacuum, it can almost be more than what you can handle and you’re almost paralyzed in the fact that you can’t really you don’t know where to go or what needs to be done next. And I think, honestly, I think that’s one of the big values that peer groups can provide to the small business owners, just the fact that it gives them a community and a sounding board with which they can put some ideas out on the table, get some feedback, and then go back to their organization, pull their leadership team together and have a constant and consistent communication, and with some clarity as to where they’re going. And I think we’ve seen companies over the last year that have done that, that are far they’ve grown so much in the last year even with the pandemic, you know, they’re still growing at 40% year over year. So we’ve seen the results of what can happen when they have clear consistent communication and vision.

Mario Fachini [14:33]
How did you start the company? What were you doing before and what made you say I want to do it on my own.

Chuck Cooper [14:42]
So I have grown up in a family owned business several years ago and along the way have started and built some small businesses along the way. For several years after I moved to North Carolina. I worked specifically with small and mid sized companies in the HR outsourcing world. And when I took a step back and really looked at a couple of years ago exactly what I wanted to do and who I wanted to work with, setting money aside, I really felt like the the small midsize business owner ultimate are my heroes, they are ones that they’ve taken a crazy amount of risk. They’ve invested a lot of time and resources into something that they believed in, they’ve hired people. The fact is most if you look at small businesses today, they are the ones that generate the majority of the jobs we have in the US. And so the impact that they have on our economy, and our country it’s huge. And so those are the people that I wanted to be able to serve, and to help support. And that’s the reason I started Whitewater Consulting, was to help be that support service to those business owners. And it doesn’t just focus specifically on HR, we’ve ultimately are a business consulting practice that really specializes in human resources. But it’s amazing over time, how the conversations steer into many other things besides HR. So it’s just a matter… I love the idea of being able to help the small business owners become more successful.

Mario Fachini [16:19]
Yeah, it’s interesting, because almost everyone I have on the show, it’s like, what’s your core business? And they, obviously, you know, the core business, but then it’s like, well, what else do you do? And it myself included, it’s like, you have your core competency, but over the years, I think just naturally the way entrepreneurs are successful, ambitious ones, like ourselves, you pick up other things, and it’s like, well, we can help you with this, this, this, this, there’s so many things you can help with. And when we’re doing marketing campaigns for companies, that’s why it’s so important to know what is the core competency, because, we’re special, we can handle more than one thing. And the conversations always do go in 500,000 different directions. There’s a period of time when people are like, oh, what do you do? I’m like, I’m a firefighter. It’s like, Oh, really? Did you go to school for that? No, but when you deal with what I deal with on a regular basis, that might as well be and everything?

Chuck Cooper [17:20]
Well, yeah, and that’s kind of where I came up with the name Whitewater was the fact that…

Mario Fachini [17:24]
Oh, my gosh, you read my mind, I was gonna ask you where the name came from, Oh, my gosh, I’m sorry, it can’t at least continue. I literally was like, tell me about how you got the name, I’d love to know that.

Chuck Cooper [17:38]
So the story is that many years ago, when I was in middle school, my dad and brother and another gentleman, there’s four of us, took a trip to Canada. And there we were both in canoes. for three weeks, we didn’t see anyone. And along that journey, we were literally having to read maps back in those days to try to navigate the lakes and the rivers that we were on. We were expecting at the time to go through two sets of rapids. And my dad and I were on one canoe. And we went through the first set of rapids, everything was great. We were going to the second set. What we’ve learned, as we approached it, wasn’t a rapids, it was a set of waterfalls. And so we began navigating very, very quickly on how to get out of danger and get to safety. And so we were having… we were struggling, and the gentleman that was in the other canoe began to give us instructions on what needed to be done and how to do it. And within a matter of just probably a minute, we went from being a danger to being completely safe. And so that was I thought about the company and working with business owners, I wanted to be that I want to be the man that was in the other boat, to be able to use the experience that he had to be able to give order to give instructions and help give guidance to my clients on how to help navigate the waters that they were going to be in because small business owners have no idea when they go to work each day, what they’re going to be faced with.

Mario Fachini [19:06]
Wow. Well, I’m glad it turned out good for you. And I think it’s great. Your Passion is definitely coming through.

Chuck Cooper [19:13]
It definitely hit. Over the years Mario has been interesting, we’ve gone through, you know, some good times, we’ve also gone through some very, very difficult and challenging times. And to learn from some of those mistakes that were made. It really, I want to be able to use the mistakes that I’ve made over the years to be able to share that with my clients too, so that they can learn from it as well and not make those same mistakes.

Mario Fachini [19:41]
And I know they’re appreciative of it. It reminded me of that quote, it’s like experiences learning from your own mistakes. Wisdom is learning from others.

Chuck Cooper [19:51]
Absolutely. I love that quote. And I think that that’s something that is so applicable in the work that we do.

Mario Fachini [20:01]
Whoever said it was smarter than me, it wasn’t me. But it just resonates. Because it’s like so many people you can learn from your own mistakes. And I remember in high school in college, it’s like, oh, yeah, I’m so glad I learned what I did. But then, shortly after, I was like, let’s learn from everyone else, because this is getting a little tiring. And I’m very young. So speaking of success stories, people tell me about your biggest success story and transformation you’ve been able to give to, I’ll say, maybe even a couple of your clients, because I have a feeling you have. If I were to say narrowed down to one, you’d be like, oh, my gosh, there’s so many.

Chuck Cooper [20:39]
Yeah, it’s been really interesting, because even over the last couple of years, yeah, there’s been a couple of stories that I can think about that before, we’ve had some really big success. But if I look back over the last 20 years, there’s a couple of companies that, again, started with me when they were very, very small, seven to 10 employees, when we helped them build their HR Foundation, as an organization, those companies today, you’ll have grown over the years to where they’re now once about 800 employees, the other ones a little bit over 1000 employees. And so to be able to maintain that relationship with the, with the leadership teams, and be able to enjoy and kind of be their cheerleader along the way, it’s been a lot of fun to be a part of, even though they outgrew the services that I was able to provide. I think that’s a huge success. You know, whenever I look back over that time to see how they’ve grown in the last couple of years, y’all had a company last year that we started working with, and we were able to generate some savings, some financial savings for them, where they say probably around 60 to 70,000 a year. But they took part of those funds and reinvested those back into hiring a very strategic leader for their organization. And what happened was, we did this early enough in the year that they were actually able to grow at over 40% last year through the pandemic. So to be able to see, help them generate the savings and see the growth, they’ve just been really cool to be a part of that journey with them.

Mario Fachini [22:15]
Wow, that is fantastic. Congratulations.

Chuck Cooper [22:19]
Well, thank you that’s like, a lot of that just comes from the collaboration with their leadership team. And they’re the ones that have actually implemented everything. So they get the credit for what’s been done.

Mario Fachini [22:32]
But like you said earlier on, you’re in the other boat guiding them.

Chuck Cooper [22:37]
We certainly have done that from time to time. And I think a lot of times, it’s just a matter of looking at internal processes, and kind of where money is being invested or spent during that time. And looking at things from a different prism. And seeing things differently and making some recommendations helps generate some of those savings for our clients.

Mario Fachini [23:00]
Well, I know they appreciate it, because there isn’t a business out there that wouldn’t want to be saving more money, making more money and having it easier in the process. Because you can have the passion, I believe, it’s why we all started our companies. But there’s times it’s like, man, it would be nice if everyone else was taking care of this, because ultimately, the buck stops with you when it’s your company.

Chuck Cooper [23:25]
That’s exactly right. And again, there’s just a lot of times that there are things that they are really passionate about. And that’s where they need to spend, investing their time. And again if there’s opportunities from an HR or from any other operations within the business, that it’s not core to their business, they need to be looking at ways to be able to outsource that. So you were definitely a believer in the outsourcing model. And I think that has served a lot of companies very, very well.

Mario Fachini [23:56]
Well, I’m glad you’re there for him, because I had nothing like you when I started and there’s a lot of people who didn’t either. So thank you for being an option and having the heart and the passion to be helping the right people.

Chuck Cooper [24:09]
It’s an honor to be a part of it.

Mario Fachini [24:11]
So we’re going to do what I mentioned earlier, the Wheel of Whatever. This is where I asked off the wall question. That’s a good spin. Yellow or black?

Chuck Cooper [24:35]
I go black.

Mario Fachini [24:36]
Oh, good. Stop it on black. Look at that. I always say it stops where it needs it to. And now I’m just spinning a little bit. So my question. So my question for you with your business. What do you like to do outside of business to have fun, so that way when you come back for business, you’re fully engaged and fully present for it.

Chuck Cooper [24:59]
I guess, at the end of the day, it really requires me to get out of my office and break away from work. And that means I need to find a place to go. And oftentimes, we will, my wife and I will break away and go to Charleston, South Carolina for a long weekend. We’re also coming up to the time of the year where sports has been one of my getaways as well. So for NASCAR, for those NASCAR fans, that’s something that I really enjoy watching and being a part of, as well. And we’re here in the Carolinas. So we have this NASCAR country in this area.

Mario Fachini [25:41]
Well, very nice. Always. Sometimes I asked for some potent stuff, but I already threw one extra in but I’d like to know, so does the audience like to know, behind the scenes, you know, I’m into boating. And I like being with family and friends. And sure, because we don’t do business. 24 seven.

Chuck Cooper [26:01]
No, and I’m really fortunate Mario, I’ve got a great family. That’s all close by I mean, relatively close to us right now, where we’ve got three kids that are all grown and married, they’ve all got their kids. So over the last five years, we’ve been blessed with the eight grandkids, and we spend a lot of time with them as well. So they’re my pride and joy with the life and the legacy that we’re building.

Mario Fachini [26:26]
Yeah, and I’m on the same page. It’s like, you know, faith, family, business is good. And I think a lot of people forget the reason you do it, and you do work hard, and you invest and do strategies. So you can have more of that freedom in that time. It’s not to work more, you might have to for a little bit, but my goal was never to be working 24 seven, it was like, how can I work the least and still get the output?

Chuck Cooper [26:55]
Exactly. And I’m guilty. I used to be one of those workaholics and I had a gentleman many years ago that told me, look, when you get to the end of your life, you’re not going to be wishing that you spent more time at work. And that really resonated with me at that point.

Mario Fachini [27:10]
Yeah, that’s true. That’s true. Well, I thank you for everything you’ve shared so far. We’re going to thank our sponsor, and come back for the Imperfect Action Round.

Sponsor – Free Business Book Publishing Course [27:20]
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Mario Fachini [28:51]
And we are back with the Imperfect Action Round. Chuck, are you ready to take Imperfect Action?

Chuck Cooper [28:56]
Yes, I am.

Mario Fachini [28:58]
All right, I have three questions for you with 60 seconds or less answers. The first one is what is the fastest path to the profits?

Chuck Cooper [29:07]
Fastest path to the profits is probably from a business and from my perspective is really really over promising. Sorry, under promising and over delivering is probably the best thing that I can recommend for our clients, and from a business perspective is to be able to do them.

Mario Fachini [29:27]
Alright, number two, what is the biggest problem you see your prospects making in the fastest way for them to fix it?

Chuck Cooper [29:36]
Oftentimes Mario we see a lot of our clients right now struggling from a leadership team, everybody being synced up and on the same page as relates to the vision and where the company is going. And the communications and I think that the best way to fix that is for leadership to come together and to find a few hours or a day to work on the business and reach a point where they all have clarity as to where the organization’s going they can lead their team effectively.

Mario Fachini [30:05]
Very good. Number three, what is the best way to maximize customer lifetime value?

Chuck Cooper [30:14]
I think it’s continuing to be a resource for them maintaining communications, maintaining a relationship and growing that relationship. And ultimately, the goal is to become their trusted advisor so that when they have a need, they reach out to you. And that’s really what we are trying to do over the next, you know, 10 years is to be able to be that trusted adviser to our clients.

Mario Fachini [30:36]
Excellent goal. What books would you recommend to Expert Authority World that have made a difference on your life?

Chuck Cooper [30:43]
I think that’s a great question. I think there’s a couple of books. There’s one for entrepreneurs called Running With Your Head Down, or Running With My Head Down is one book that I would recommend. Another book is a book by Paul Salvadi called Taking Care of Your People. I think those are two books that I think every business owner should read. And then the other one, anything that has to do with EOS, which is an operational system that helps small businesses deal with conflict. Those are probably three or three books that I would recommend to them.

Mario Fachini [31:20]
Thank you for those. I want to ask you, where would you like people to go to learn more?

Chuck Cooper [31:28]
So our website is WhitewaterConsulting.net. And for the listeners, they can certainly go to our landing page, which is WhitewaterConsulting.net/expertauthority. And there they can find some free tools and some additional information, I think could add some benefit to our listeners.

Mario Fachini [31:52]
Well, thank you for that. And it has been a pleasure. I appreciate your time and expertise. This was a really great one.

Chuck Cooper [32:00]
Thank you so much, Mario, it’s been a pleasure.

Mario Fachini [32:03]
Alright, expert authority world. We have another great episode here today. I’ll see you tomorrow. Have a great day. And God bless.

Sponsor – Free Business Book Publishing Course [32:12]
You’re already the expert. But have you transformed your expertise into a tangible asset that will generate unqualified leads while increasing profit for you 24 Seven? And if so, how well are you promoting it? With the expert authority effect publishing method it’s easier and faster than ever. Visit freebusinessbookpublishingcourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Visit freebusinessbookpublishingcourse.com to get started now, once again, that’s freebusinessbookpublishingcourse.com.

www.EAInterviews.com [32:46]
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