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Joining us today is Cliff Oxford, here to discuss his third book, Redneck Reverie: The Rationale for the Trump Phenomenon. which combines data-driven insights and real life experiences to explain Donald Trump’s election to the White House and the intersection with rural cultures across America. Having lived his life among both country folk and the elite, Cliff has the exact insights needed to not only help explain how we got here, but to provide guidance on the road moving forward.

What Expert Authority World™ is saying about the show:

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

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Resources Mentioned

Books Mentioned

A Redneck Reverie | Cliff Oxford

Know Grow Exit | Cliff Oxford

LAMBS to Leader | Cliff Oxford

Good to Great | James Collins

22 immutable Laws of Marketing | Jack Trout

People Mentioned

Frankenstein

Donald Trump

Ted Cruz

Bill Gates

Steve Jobs

JFK

George Bush

Nancy Pelosi

Paul Revere

Jim Collins

3+ Expert Authority Insights™ To Apply Now

  • You want to buy a systems driven company. You can replicate systems but you can’t personalities and the Trump phenomenon is his personality driven.
  • In the early days, they were definitely personality driven, like most companies are and the reason many companies don’t get above 3 million is because at 3 million, you’ve got to start putting some systems into place.
  • It’s kind of dangerous when you run into the free world and you’re kind of do it at all personality.
  • Whether you’re a redneck in rural Georgia, or you’re in the hood in Atlanta, when you have no hope. things go South. When a human being doesn’t have oat, they turn to vices. 
  • Don’t ask them their needs, figure out their needs before they need it.

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Wheel of Whatever™

[30:35] Do you think Trump could do it again? And do you think he will run again in 2024?

What You’ll Learn In This Episode

Click the time stamp to jump directly to that point in the episode.

[0:03] Intro

[0:44] Sponsor – Free Business Book Publishing Course

[3:52] Biggest challenge and benefit of having an International Think Tank

  • Constantly creating content is the biggest challenge.
  • The multiplier effect is the big benefit.

[8:56] You want to buy a systems driven company. You can replicate systems but you can’t personalities.

[20:22] Why do people feel they were stabbed in the back?

  • People lost 50% of their wages.
  • Democrats take their jobs away who was supposedly the soul of the Democratic Party is that particular person. 

[26:41] The middle class is now the working poor

[30:35] The Wheel of Whatever

  • Do you think Trump could do it again? And do you think he will run again in 2024?

[32:44] Let’s Thank our Sponsor, Free Business Book Publishing Course

[34:15] The Imperfect Action Round

  • The fastest path to profits is finding an underserved customer. And then spend all your time learning about that customer. And here’s the key thing. And don’t ask them their needs, figure out their needs before they need it.
  • They constantly do is they chase shiny objects, oh, they get a little groove going. And I get some action going. They get some positive cash flow, they run off and chase. I call it SOS shiny object syndrome. Stay focused, stay what you’re doing.
  • Let the customer know you care. Customers want three things. They want it on time. They want it default free. And they want to know you care. And if they find out you care, they’ll forgive you for the first time when you make a mistake. Now, if they think you don’t care, and you do one of those first two, they’re going to be like banshees out there telling everybody how bad you are. So show the customer you care. That’s a lifetime value.

[36:52] Cliff’s Book Recommendation

[40:11] Sponsor, Free Business Book Publishing

[40:44] www.EAinterviews.com

Episode Transcript

Read Full Transcript


Cliff Oxford [0:00]
Hello, my name is Cliff Oxford and you’re listening to EA interview.

Intro [0:03]
EA interviews, Episode 273, inspiration, transformation success stories and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.

Mario Fachini [0:17]
Thinking about the future, considering the past all of these things come into business. But how would you like to hear from a visionary? How would you like to hear from someone who has an international think tank and is author of The Redneck Reverie. I have none other than founder of Cliff Ko, Cliff Oxford on today’s episode, we’re going to be talking about all this and more, right after we thank our sponsor.

Sponsor – Free Business Book Publishing Course [0:44]
Every business needs a book, including yours, visit freebusinessbookpublishingcourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s freebusinessbookpublishingcourse.com.

Mario Fachini [0:59]
Here he is. Ladies and gentlemen, Cliff Oxford. Cliff, how are you feeling today?

Cliff Oxford [1:04]
We’re feeling good here in Atlanta, Georgia. As we say in the south, it’s pretty outside.

Mario Fachini [1:10]
Well, I can imagine that it’s definitely warmer too I believe, isn’t it?

Cliff Oxford [1:16]
Yes, yes, the rain has moved out. So it’s a nice day in Atlanta.

Mario Fachini [1:22]
Well, that’s good to hear. I want to ask you about your book, your Think Tank, everything you’re doing. It’s very inspiring, because I’ve heard of things like a think tank. And I’ve heard of people talk about masterminds. But you have not only a very intriguing book and everything you’re doing, but also you have an international think tank of over 500 different companies. How did you decide to do that?

Cliff Oxford [1:49]
Well, I had the Oxford Entrepreneur Center, which I sold the Forbes books in 2018. And I started Oxford Entrepreneur Center when I was actually at Emory. That’s after I had sold my software company, I went to Emory, and kind of got bored there on the faculty and started Oxford Entrepreneur Center. And what we said is, we’re not really for startups, and we’re not for big corporations, it was really for companies who had become cashflow positive and really want to proliferate. And how do you do that? So we develop massive content around how you blueprint a company from cash flow, to be $100 million business. And so we got to follow in there then I started writing with the New York Times, that’ll certainly help build it. But I sold that in 2018. And it was focused on entrepreneurial education for kind of the advanced entrepreneur. So when I sold that, I started looking at what I want to do next. And I said, I want to have a think tank among business, medical and academia, I want to bring those three disciplines together into a think tank. And it’s very different than Oxford because we’re looking at issues that are coming, they haven’t hit yet. We try to discover what issues are ahead. And having those three disciplines in the room and putting out a newsletter like we do and all the events we do. And business people always say, well, we didn’t even think about this business, having a think tank. But since business solves most of the world’s problems, and we think it’s been a lot of fun and very exciting to have one.

Mario Fachini [3:45]
What’s been the biggest challenge and also biggest benefit of having an international Think Tank?

Cliff Oxford [3:52]
Constantly producing content. We learned this from the Oxford Center, there’s a lot of networks, there’s a lot of groups and everything. But what really distinguished us was producing content that moved the needle for our books. And so we do a newsletter two days a week. And that is constantly looking at what’s ahead. So getting that information, put it in a digestible format. And coming out with white papers and research. Porsche is a major sponsor of ours, we just added a socially distance Think Tank roundtable at Porsche. And so constantly creating content is the biggest challenge.

Mario Fachini [4:50]
And the biggest benefit.

Cliff Oxford [4:53]
The biggest benefit is it’s a multiplier. When you put two companies together, they can come back and they can do a deal that affects 10 more companies then 100 companies. So there are so many deals being worked on right now and so much going on, that I don’t even know about, but the roots of it was in the think tank. So it grows like Frankenstein. That it just multiplies. Once you get it going. So the multiplier effect is the big.

Mario Fachini [5:30]
So, I want to ask you about your book A Redneck Reverie, did you get the idea from the think tank or did you have it beforehand?

Cliff Oxford [5:40]
Well, I had written two other books and written Know Grow Exit. And I had written LAMBS to leaders Liberal Arts Majors in Business Society, and how do they come into business and develop into leaders? And so the book did come from the think tank. Because that’s where we really were thinking about, Trump didn’t run a political campaign, he ran a marketing campaign from day one. And the media didn’t understand that because they didn’t know that they were used to political campaigns. And they kept saying, I can’t believe he’s doing this and it’s working. So we really wanted to dig. I grew up in the Okefenokee Swamp. So here, I’m running a think tank with a lot of elite leaders. And I grew up in Okefenokee Swamp. And what I could see was the conditions that created the environment for Trump to run a marketing campaign. And so it was definitely I would say, the think tank had a definite impact on it. But also where I grew up, had an impact on it, in what I had done in business, before the think tank. And where we started a company from scratch, dealt with Wall Street going public. So it was a good land view that I could tell the Redneck Reverie story that nobody else could and it created the conditions for Trump.

Mario Fachini [7:23]
What would you say those conditions were? Do you think anyone else prior to him could have pulled off the marketing campaign?

Cliff Oxford [7:33]
Really good question. He was kind of the perfect fit for this. And what attracts, quote, the Redneck Reverie? I go into the book, there was 2.8 million people in 2016 that voted that normally didn’t vote, and they were all in precincts won by Trump by 80% or more. So he pulled him off the sofa, he pulled people in, who’ve given up. So you never want to say never, but it would be hard to pull off the personality, the bigness, the go f yourself attitude that he brings to it, which rings their bell very much so. So I doubt it. And I doubt that there’s going to be anybody else comes along, I know so many people lined up to bring on Trump to take over the Trump legacy, they’re not going to get it. Ted Cruz is not going to get it. It’s like, I help buy and sell companies. And the one company you never want to buy is a personality driven company.

Mario Fachini [8:56]
Why is that?

Cliff Oxford [8:56]
Because that personality moves is the blood flow of that whole company. Their personality moves into decision making, it moves the whole attitude of the company, people know how to win with that personality, that personality drives everything. If you bought up that company and picked that personality out. You have an empty shell and it is very hard. So you want to buy a systems driven company. You can replicate systems but you can’t personalities and the Trump phenomenon is his personality driven.

Mario Fachini [9:00]
So even though he’s a big personality, even though he has the hotels and other businesses, which could be systems driven, you’re still saying that it’s all personality driven.

Cliff Oxford [9:48]
It is a political entity that is totally personality driven.

Mario Fachini [9:54]
Okay.

Cliff Oxford [9:55]
We look at… We measure companies that are 80, 90% personality driven. 50% and…

Mario Fachini [10:02]
What would you say most companies are? Like, let’s take Microsoft and Apple because I know those they’re both hugely successful companies. They have the systems in place, arguably. But they both have Bill Gates, Steve Jobs as the personality, what percentage would you say those are driven?

Cliff Oxford [10:23]
Well, in the early days, they were definitely personality driven, like most companies are and the reason many companies don’t get above 3 million is because at 3 million, you’ve got to start putting some systems into place.

Mario Fachini [10:39]
You’re talking about revenue?

Cliff Oxford [10:41]
Huh?

Mario Fachini [10:42]
You’re talking on revenue?

Cliff Oxford [10:44]
3 million in revenue, a superstar entrepreneur can run it with all kinds of own balls in the air for about three to about three to 3.5 million. Around 3.5 million, you got to start implementing systems. And the thing if you look at Jobs and Gates, they were monopol about systems. That’s where they came out of. And I think what out of… If 10 companies make it to a million, only one in 11 make it the 2 million. I mean, the numbers become very tough, because that personality has to pull back and put systems in the place. And they have to hire people who don’t say yes to them, they have to hire into the whole thing is different. When it’s around the personality, up to a certain point, it can operate very efficiently with a personality. But what you see is, companies try to do it, maybe there are 50% personality 50% systems, and you can get to 25 million, but 50-50. So that’s another whole podcast actually. But Trump is in the Nani’s. If you look at the attributes of his political entity it is in the Nani’s, no decision is made other than through his gut. And he called some of them right in 2016. 2020, he underestimated he called the virus from his gut. He didn’t look at the science, and he got that one wrong. If he’d gotten that one right, you’d look like a genius, if the thing would have disappeared. And he was going to leverage that by saying, see, these people are always telling you how bad it is. And he had a plan for the virus going away in July and how to utilize that, but this virus had other ideas, you know, it wanted to live as much as the Trump campaign wanted to live. So he just called that one wrong. And that’s because he didn’t look at systems and science. He looked at a personality.

Mario Fachini [13:20]
Well, how would you compare him to JFK?

Cliff Oxford [13:29]
I have thought about this. There’s a system in that question. I have thought about that. JFK had a belief in institutions and systems that he his personality, I think he was probably 20% personality 80% institutions and systems. But definitely, higher on the personality that George Bush, but I would say, Kennedy had such a belief in the institutions of democracy, that he would listen to those, I would say 28.

Mario Fachini [14:21]
Okay, so you think he was still even more reserved than Trump was?

Cliff Oxford [14:26]
Oh, yeah, very much so but very much less personality driven than Trump. Trump was… It was kind of dangerous. Now when he called it, he looked like a genius, right? He could say make some good calls. But it’s kind of dangerous when you run into the free world and you’re kind of doing it at all personality. When he went to pants and said, you should just overturn the election. That’s what his personality said.

Mario Fachini [15:02]
So with your symposium and think tank, you have international companies, how has US politics played a role in the discussions internationally that you have?

Cliff Oxford [15:17]
Well, the international companies, let’s take Pakistan, we’ve got some Pakistan got some in Lebanon in the Middle East. And I think I’ve seen a return to normalcy there. If that’s even a word.

Mario Fachini [15:33]
It can be.

Cliff Oxford [15:34]
It was Trump. They kind of understood we had something there. That was what we were dealing with, I think if we reelected Trump, the international would have said, okay, we got to rethink the whole United States. But I think they almost saw it as an aberration. And said, you know what, let’s just see what happens in the reelection.

Mario Fachini [16:09]
Okay. I want to take a pause real quick and ask you. Can you leave the zoom and come back? Because that thing that popped up has me curious why. But I’d rather we control it, than it kills us when. You know what I mean?

Cliff Oxford [16:32]
Yeah.So come out of zoom and come back in.

Mario Fachini [16:34]
Please.

Cliff Oxford [16:36]
Sure.

Mario Fachini [16:43]
All right, we’re still live. Steven, Nick, we’re clearly gonna have to cut this. I have no idea why it’s even doing this. Alright, Cliff Oxford, start. Boom, boom. And we’re back. 10 new converting. Alright, if you’re watching live, Merry Christmas. Welcome to doing stuff live. But we’re gonna be back. He knows what he’s doing. He’s awesome. And we’ll switch this to the to, well, this looks kind of cool. I was gonna say we’re gonna switch this to the T pain to pain. Ask to unmute. If you could just tilt it down again.

Cliff Oxford [18:10]
Oh, here we go.

Mario Fachini [18:15]
Alright, so we were talking about the politics. And you were mentioning that pants weren’t… I don’t want to insinuate that you were implying that he shouldn’t have asked him. But you were implying that Trump’s personality, that’s just how he does things. And he’s less institutionalized than previous presidents with…

Cliff Oxford [18:41]
He is a personality driven political animal. We find in companies we go into personality driven companies will find, wow, they do two or three things super well. And then you will find two or three things that make no sense at all. Just they’re driving it from their gut and their personality. And any kind of data measurement would say this is a stupid decision. But they stay personality driven calls to bad decisions like that. So Trump. I mean, if you look at the last six weeks between the election and inauguration, it was the personality that went off the rails. And he started doing some really crazy things. If you look at when he was running in 2016, he told all the political consultants to take a hike and he made an awful lot of good calls to win. Now we could debate whether they were good politically policy wise or not. But he made some very good calls. And they were right from his gut and his personality. He was his own. He was his own press spokesman, he was his own chief of staff. Because that personality is going to drive those decisions, no matter what.

Mario Fachini [20:22]
Now, I want to ask you about white privilege, and rednecks. Why do you feel so many people feel like they were stabbed in the back?

Cliff Oxford [20:33]
Well, when I go home, when I was home this weekend, these people had their jobs taken from $20 an hour in 1987. To the day they’re making on average 10.50. So you know, and 23 years, they’ve lost 50% of their wages. In the last time I checked, nothing’s really gone now going down in price. So maybe they’re at…

Mario Fachini [21:06]
You’ve never seen inflation stop over the ages.

Cliff Oxford [21:09]
So really, if, with inflation, they’re not making 10.80 an hour, they’re making about $6 an hour. So you go from $20 an hour to $6 an hour. And where they used to live in houses, they’re now living in trailer parks in squalor. And they go look love white privilege, my ass, excuse my language. I’m sitting here with a $6, making barely above minimum wage. And all the jobs got sent overseas. And nobody, and it was all to protect the stock market. The stock market only went up point, not even 1% between 1970 and 1980. It was because wages were going up. And as I say in Redneck Reverie, the Biltmore group got together and said, we’re never going to have a stock market as long as we have rising wages. So what they did, they created NAFTA, and I’m a global trader, and I say in the book, I’m the global trade, just do it fairly. But these people got stabbed in the back. They said, basically, you’re gonna compete against the Chinese, who’s making $1 an hour, two hours now. That’s if you’re gonna compete against and oh, by the way, good luck. And then as I said in the book, The Redneck is not totally guilt free here. I mean, they don’t like to move. They’re very immobile. They want to have a job and be left alone. If Donald Trump’s a dictator, and he can do that, that’s fine with him by the way. They’re not a PTA means. They’re not at the city council meetings. And so the democrats take their jobs away, who was supposedly the soul of the Democratic Party is that particular person. And they sold out. I mean, Nancy Pelosi’s husband is a wall street banker. And he is the one that went to Wall Street and said, we can actually get democrats on our side, if we fund their campaigns. Consequently, Nancy Pelosi becomes our house speaker, because her husband got them into the campaign spicket of The Wall Street trough. So all this is going on, Nancy becomes speaker, the democrats get their campaigns funded. And these rural communities just got devastated. It’s worse than the third world. Third World is because you got to put in the diabetes, and you got to put in all the math and all like that down there. But we do know this, whether you’re a redneck in rural Georgia, or you’re in the hood in Atlanta, when you have no hope. things go South. When a human being doesn’t have oat, they turn to vices. So it’s hard to argue these people have white privilege. And then so they say then we turn on the TV, and they’re telling us how racist we are. And we should not go to Trader Joe’s and see Jose’s sauce and, they’re taking Paul Revere off the hospital because it offends somebody. What did Paul Revere ever do wrong? Yeah, I didn’t. The horse fast enough? I don’t know. I mean, so they’ve been screwed over, those guys got screwed up, and it was all about campaign contributions and connecting the democratic campaign Committee into the wall street. Speaking money spirit. Now back when I was there, it was not country squalor, it was country sunshine, people had a job. And you’re not talking about getting rich here. You mean, you got to, as I explain in there is I have a house on a slab rather than wheels. That’s what these people wanted. They didn’t have to be rich. They did. But you said that there was an economic coup. They said, we got to get the stock market up. And I would argue as a business person, if we would have kept wages rising, we would have more…We would have a bigger middle class, we wouldn’t have as many billionaires. But we would have a bigger upper middle class, than we do today.

Mario Fachini [26:15]
So you think that billionaires would, but the middle class would have been bigger?

Cliff Oxford [26:20]
Yes. I think overall, there have been more winners in that scenario, than winners today.

Mario Fachini [26:28]
Now, what about the under? I don’t want to say low class, but lower income, do you think they’d be moved up to the middle class and…

Cliff Oxford [26:41]
The working poor would have moved up. The whole idea was working poor, working class, middle class. And today, the middle class is really now the working poor. You go into these communities, and it’s no longer there’s not middle class or working class, there’s working poor is what exists in those communities today working poor, and then the unemployed?

Mario Fachini [27:15]
What would you define the middle classes nowadays?

Cliff Oxford [27:19]
The middle class today, in these communities we’re talking about, you only talking about you need about four grand a month to live a middle class life in a rural area, four grand a month. And I would say, let’s say 10.50 an hour, that’s $80 a day, that’s $400 a week, that’s $1600 a month. So you’re looking at about $18000 a year is what they’re making. So there are glare, long legs. From that $4,000 they need to make if wages would have gone. If we had not had trade agreements with no labor, economic or environmental standards. Those people would be making $32 an hour today. They were making 20 and not 27. So they would be making $32 an hour. That is $250 a day. That’s about $1,000 a week. There’s your $4,000.

Mario Fachini [28:30]
So it’s called all coming down to the math here. And it’s just a matter of who’s getting the bigger percentage of it.

Cliff Oxford [28:37]
Yeah, I mean, when that’s exactly right. So…

Mario Fachini [28:41]
Because from an economic and GDP standpoint, I mean, it’s not like unless you create an add value to create extra money. It’s coming from somewhere. And I’d never thought about it because I wasn’t even around in the 70s. But when you’re talking about they decided to keep everything stifled so they could keep a larger percentage of it. I’m like, that seems like huge market manipulation.

Cliff Oxford [29:11]
Yeah, and in a way the smart guys ever read it is playing a version of this back to them. Of course, that they manipulated the trade agreements, they’ve manipulated everything to create where they can make money in the stock market. I mean, the stock market, Wall Street. There’s a lot of mouths to feed there. There’s a lot of kids to send to a private school. There’s a lot of vacation homes in the Hamptons. They have to create it somehow. So what they finally figured out was, we can do this because you can buy off the system in Washington. You can buy the system in Washington and that’s basically what they do.

Mario Fachini [30:01]
Okay, so I want to… I’m gonna do the Wheel of Whatever. And we’re gonna thank our sponsor and come back for the Imperfect Action Round. And I know exactly what I’m going to ask you. With everything we’re talking about the GDP, economics, and politics. You gotta pick a color, though. Any color, as long as it’s yellow or black?

Cliff Oxford [30:30]
Okay, I’ll stick with black.

Mario Fachini [30:34]
Oh, here we go. You got it. So my question for you is with everything you’re saying about Trump and running the marketing campaign? Do you think he could do it again? And do you think he will run again in 2024?

Cliff Oxford [30:53]
I think he will. If they don’t get him on the 14th amendment in this trial, I think he will come out. And he’s going to be a constant force that says he’s going to running. And he’s gonna be the kind of President next on.He’s got to get through this trial. And I think he will garner all their attention. My gut tells me at the last minute, he will decide not to run.

Mario Fachini [31:32]
And why is that?

Cliff Oxford [31:34]
Because he doesn’t want to lose a VM. He’s got this one, the line down at the election was stolen. And I think if he lost again, he would go down two times and his depth went loser. And he can say, I won one time. And the second time, they still let, so I’m still a winner. And I think he would be afraid he would lose. Now something happens that he can see that he can win, he probably will run again. But I think he’s got to have a good deal of certainty. He can win. Now, he I think he will tease it a lot. Because he really knows that game. That’s a personality game. And he’s good at that. So I think he will definitely leverage it. Yeah, to get the attention.

Mario Fachini [32:33]
Okay, that’s fair. Well, I appreciate everything, the insight you’ve been sharing so far. And we’re gonna thank our sponsor, and come back for the Imperfect Action Round.

Sponsor – Free Business Book Publishing Course [32:44]
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Mario Fachini [34:15]
And we are back with the Imperfect Action Round. Cliff, are you ready to take Imperfect Action?

Cliff Oxford [34:21]
Love it, shoot.

Mario Fachini [34:23]
Alright, three questions for you 60 seconds or less answers. The first one is what is the fastest path to the profits?

Cliff Oxford [34:31]
The fastest path to profits is finding an underserved customer. And then spend all your time learning about that customer. And here’s the key thing. And don’t ask them their needs, figure out their needs before they need it.

Mario Fachini [34:47]
Oh, I like that. Number two, what is the biggest problem you see your prospects making and the fastest way for them to fix it?

Cliff Oxford [34:56]
In searching for prospects for companies looking at project prospects? Is that what you’re asking?

Mario Fachini [35:02]
Yes. What’s the biggest problem that the prospects keep on making before they come to you?

Cliff Oxford [35:09]
I apologize. Who are the prospects?

Mario Fachini [35:13]
Your prospects, for the prospects of the company?

Cliff Oxford [35:17]
Oh, the biggest problems they’re doing. I apologize that prospects I something else totally gets into my mind when I say prospects. Here’s what they constantly do is they chase shiny objects, oh, they get a little groove going. And I get some action going. They get some positive cash flow, they run off and chase. I call it SOS shiny object syndrome. Stay focused, stay what you’re doing. Many of these people want to start a new division now go like, what’s the market share? Have you got right now? Well, I got 1% market share. We’ll go after the other 99 then chasing a new one. So shiny object syndrome is the biggest problem.

Mario Fachini [36:06]
I like that great Expert Authority Insight. Number three, what is the best way to maximize customer lifetime value?

Cliff Oxford [36:17]
Let the customer know you care. Customers want three things. They want it on time. They want it default free. And they want to know you care. And if they find out you care, they’ll forgive you for the first time when you make a mistake. Now, if they think you don’t care, and you do one of those first two, they’re going to be like banshees out there telling everybody how bad you are. So show the customer you care. That’s a lifetime value.

Mario Fachini [36:47]
Excellent. What type of books would you recommend to Expert Authority World?

Cliff Oxford [36:50]
I would read Know Grow Exit. For that I wrote. I will be shameless here. I think it’s a great read. For an entrepreneur. One of the things we discovered was liberal arts majors, you can get them at cost, very cost effective the star. And we found if they survive six months, they actually become more productive than anybody in any other discipline in the company. They got to survive that six months. And that’s why I wrote LAMBS to Leader Liberal Arts Majors in a Business Society. And what it does, it ramps them up for the first six months with one rate, what it’s going to take them six months to a year to figure out. So liberal arts majors, I would read LAMBS to leaders, and the other one would be Good to Great by Jim Collins.

Mario Fachini [37:51]
Oh, good recommendation. Thank you for all of those.

Cliff Oxford [37:55]
Yeah, that’s a good foundational book.

Mario Fachini [38:00]
Where would you like people to learn more?

Cliff Oxford [38:04]
The other book is the 22 immutable laws of marketing. I have to mention the 22 immutable Laws of Marketing.

Mario Fachini [38:12]
I’m glad you did.

Cliff Oxford [38:13]
So. Okay, what was your last question? I’m sorry.

Mario Fachini [38:17]
Where would you like people to learn more about you and your book?

Cliff Oxford [38:20]
There’s two ways to learn more: Cliffko.com And you feel free to send me an email at Cliff@Cliffko.com And I would encourage you to get on our newsletter as a thank you for having me, you did a great job. And as I want to give something back. Any of your listeners, I would put them as complimentary on our Think Tank newsletter. And all they have to do is email me at Cliff@Cliffko.com. And that is a subscription based newsletter. And I think that I would encourage them to do that. I hope they do that. Feel free to contact me. A Redneck Reverie that’s on Amazon. All three books are on Amazon.

Mario Fachini [39:11]
And make sure there’s links on the show notes page for you.

Cliff Oxford [39:15]
Okay yes. So I really enjoyed it. I really enjoyed the mix of the business and looking at Trump. The Trump book Redneck Reverie is not either a pro or anti Trump though. Here is what happened to create the conditions and here are their solutions. The solution is its own chapter. How do we turn this country squalor into country sunshine again?

Mario Fachini [39:49]
I like that. I like that a lot. Well, thank you for sharing. It’s been a lot of fun and I appreciate your insights.

Cliff Oxford [40:00]
Thank you very much.

Mario Fachini [40:02]
All right, Expert Authority World. We have another great episode here today. I’ll see you tomorrow. Have a great day. And God bless.

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www.EAInterviews.com [40:44]
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