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Today’s guest is Cody Hofhine, a multiple Inc 5000 Business Owner, founder of Real Estate Freedom Formula, and co-founder of Utah Sell Now. Cody is a successful real estate investor/mentor, a High Performance Coach, and a sought after speaker. Through his real estate training, he has coached numerous students on how to successfully build their real estate business and has helped individuals perform at their highest levels by going through his High Performance Coaching. Cody lives in Utah and is the host of the podcast Real Estate Freedom Formula and co-host of the Wholesaling Inc podcast.

What Expert Authority World™ is saying about the show:

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

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Resources Mentioned

FREE Business Book Publishing Course
FREE Gift [ From VIP Guest ] please make sure Strong tags are used for any and all links (As you can see to the left)

Books Mentioned

Good to Great | James Collins

Compound Effect | Darren Hardy

The Slight Edge | Jeff Olson

Leading an Inspired Life | Jim Rohn

Jim Rohn books

People Mentioned

Wendy Hofhine

Walt Disney

Dave Ramsey

Jim Rohn

Tony Robbins

Mr. Feeny

3+ Expert Authority Insights™ To Apply Now

  • People buy because they see that you love the product.
  • “I failed my way forward.”
  • If you don’t know what goals you want to accomplish, someone else will use you to accomplish their goals.

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Wheel of Whatever™

[35:53] Where do you think the country and the world would be if everyone started their own business five to ten years from now?

What You’ll Learn In This Episode

Click the time stamp to jump directly to that point in the episode.

[0:38] We thank our sponsor, Free Business Book Publishing Course

[1:27] Cody’s advise

  • Do it if you love it
  • Don’t do it out of because everyone’s doing it
  • Have a passion for it
  • Pick a strategy

[7:55] How did Cody succeed

  • Let’s get to rock bottom so that I can start from the foundation and go my way up
  • It did take a lot of drive
  • It took a lot of determination
  • Committing to not being perfect
  • Massive imperfect action
  • Got a little bit of instruction and took a ton of action

[16:15] What makes Cody happy

  • It’s about genuinely serving people
  • It’s adding value to people’s lives
  • Your pay is directly proportionate to how much value you bring to others
  • I started thinking about other people
  • I’m genuinely was worried about other people, not myself

[20:25] In real estate, it’s like you just wait for the Joneses to foreclose and you just buy their house at a depreciated rate.

[24:10] How Cody helps his clients

  • Help them with mindset
  • The deal or the money will follow your level of personal development
  • Making sure that people are willing to commit to instruction over education
  • Little pieces of instruction day by day
  • Not getting stuck at YouTube University
  • Start stacking and building this foundation

[26:25] Cody’s transformation story

  • Husband and wife, the Raymond’s
  • They just want to serve people
  • They worked with Cody and started their own deals
  • They have 107 rentals
  • Student started outperforming the master

[26:25] Another of Cody’s transformation story

  • Bob Antony of Memphis worked in corporate America
  • Bob had a few years before retirement
  • Bob gets fired
  • Bob is doing five to six deals a month
  • Bob is rocking it and loving is life

[30:22] Why work with Cody

  • Letting them know that they found the right person
  • They’re investing in the guy that’s going to invest everything and give them their best shot possible
  • I just want to be their guide
  • I just want to help them
  • I just want them to be the hero
  • I want them to feel like they’re the father or the mother that they’ve always wanted to be
  • I want them to feel like they are winning and winning at a high level

[35:53] Wheel of Whatever

  • Where do you think the country and the world would be if everyone started their own business five to ten years from now?
  • I think people would be more resilient if they got into entrepreneurship. I think our world would see a lot more trust in themselves, confidence in themselves, versus relying on a government.

[40:19] Time out to thank sponsor, Free Business Book Publishing Course

[41:50] Imperfect Action Round

  • The fastest path to the profits is going all in on you
  • The biggest problem prospects are making is building a perfect plan
  • The best way to maximize customer lifetime value is by giving more value than you ever charge in price

[44:34] Thanks to our sponsor, Free Business Book Publishing Course

[45:07] www.EAInterviews.com

Episode Transcript

Read Full Transcript


Intro [0:00]
EA Interviews Episode 201. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.

Mario Fachini [0:13]
Have you ever thought about profiting from real estate? I know I haven’t. Frankly, I still do. There’s been a lot of people on the show already that continually pique my interest, and today is no exception. I have speaker, trainer, and podcast host, Inc. 5000 business owner, and founder of the Real Estate Freedom Formula, Cody Hofhine, on today’s episode. I’m going to bring him up right after we thank our sponsor.

SPONSOR Free Business Book Publishing Course [0:38]
Every business needs a book, including yours. Visit FreeBusinessBookPublishingCourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s FreeBusinessBookPublishingCourse.com.

Mario Fachini [0:53]
Here he is, ladies and gentlemen, Mr. Cody Hofhine. Cody, how are you feeling today?

Cody Hofhine [0:57]
Good. How are you doing, Mario?

Mario Fachini [0:59]
I am feeling fantastic. And I can’t wait to get into the real estate side of things because I have considered this many times in the past. And it really is interesting, because I know real estate’s been around. It’s not going anywhere. And it’s a very great industry. So what’s the first thing you would advise someone, whether they have an existing business or not, what is the first thing they should consider going into real estate?

Cody Hofhine [1:27]
Going into real estate, well, first of all, I would say do it if you love it. Because at the end of the day, I know plenty of people that make great money, doing a lot of things. In fact, things that I would never love. I interviewed a guy that made millions of dollars making rings. But if you’re going to get in real estate, do it out of love. Don’t do it out of because everyone’s doing it. I think it’s kind of like the American dream. Everyone wants their piece of real estate. But do it if you love it. Because if you love it, yes, real estate can be an amazing vehicle that can set you up financially very well.

Mario Fachini [2:01]
Now, if you don’t love it, why would that be a hindrance?

Cody Hofhine [2:07]
I just think, in general, you learn from history tends to lead like crumbs of success. And if you follow them, you’ll see that most people, when they are succeeding, when they’re winning big, if not all of them, they have a passion for it. They have a love for it. I mean, on my desk, for example, I have this statue of Walt Disney and Mickey Mouse to always remind me it just started with this little dream with this mouse. And now it turns out to be this huge, amazing empire. And it all came from this passion. He was sitting at a park with his kids and he’s like, “Gosh. I just want more people to have fun with their kids at these parks. So I’m going to develop this park.” And here he is, he lives this legacy and leaves this legacy behind. But it started with a passion. It started with a love for doing something that he loved to do. Because then you can get really enthused about it. You can really start to get people interested in it because they see your interest and love for it. Think about sales in general. If you buy a car, if you go to a car salesman, and you’re not buying the car because it has all the features. I buy a car almost for the fact that they’re like, “Man, this guy really loves this car. I must buy this car. Like, he really loves it.” People buy because they see that you love the product. The same thing with coaching and everything else you do, people are buying that confidence that you have in whatever you’re selling. And that goes a long way. Without that passion, I have a hard time seeing a lot of people success.

Mario Fachini [3:37]
You know, I would agree 100 percent. And I’m just playing devil’s advocate there because I tell people all the time about video podcasting. You know, if you don’t have a passion for it, when you encounter those times where it’s not going, let’s say, 100 percent perfect, what’s going to pull you through it? And it’s not going to be some line item or spreadsheet or even probably $1 amount. And I love that you’re starting with the passion for it. What is a reasonable expectation for someone that wants to learn right now today how much time would you say they should invest for reasonable expectation to go, you know, it’s going to take three to six to 12 months before I actually see some results with it.

Cody Hofhine [4:20]
Yeah. There’s so many strategies. So I always try to pick one, pick a strategy. Even though people say real estate, real estate is so big. It’s such a big market. And so you got to be very direct on what is going to be the strategy you’re going to use. For me, it’s a term called wholesaling. So if you haven’t heard of it, it’s very searchable that you can look it up and see what it is. But, essentially, it fit me because five years ago, Mario, I was broke, my friend. Like, I had a hard time wondering how I was going to pay a mortgage payment. I came home early from work. I was working insurance. And my wife was crying at the table. And I just remember walking thinking, “What’s going on? What is she going to tell me?” And I tapped her and I’m like, “Wen, What’s wrong?” And she looks up to me, she’s like, “Cody, I have no idea how we’re going to pay for our bills this month. I have no clue.” And I felt like a complete failure as a husband, as a father. And so I had to dig deep in that moment. And I had to think of it. It’s not a coincidence that I happen to sell insurance for a lot of investors in real estate. And I was going to a meeting later that day, and I go there, and they’re talking about this word wholesaling. And so this guy gets up, he’s like, “I found this deal. Pennies on the dollar. And I just found it three days ago. And I’ve already sold it. And I made $29,000.” And I’m like, “You, dirtbag., I made 19,000 for the whole year, last year. Like, what’s going on?” And so at that point, I just like, how do you do this? Like, how do you get into it? And then I thought, I’m like, “You can’t get into real estate. You have to have money.” But I talked to this individual afterwards, he’s like, “Cody, that’s the best part about wholesaling. You only need enough marketing to drive around and look for distressed properties or enough for marketing dollars. But you don’t need to buy the home. So you don’t need to have money other than your marketing dollars.” And I’m like, “Okay. But how much does it cost to be a realtor?” He’s like, “You don’t have to be a realtor. That’s the other best part.” And I’m like, “Well, how long will it take me to be an expert?” He’s like, “Actually, you don’t need to be an expert. You just need to be good at solving problems and you can do well. The byproduct is you’ll get real estate.” So even though it didn’t make full sense, it was enough for me to be like, “Okay. I don’t have money. I don’t have a license. And, yeah, pretty much not an expert at this.” And that’s all I heard. And I’m like, “I think I have a shot here.” So I jump into it and just start going down this journey. And there’s a lot of failure and frustration, but it didn’t last long. I lucked out. My first deal was 39 days in. I did a deal that made me $24,000. And it was more money than I received for a whole year of insurance work. And so that’s when it turned from faith to fact. And I was like, “Oh baby, let’s throw some gas on this. Like, I love this.” People say money doesn’t buy happiness, but it doesn’t buy sadness either. At that point, it changed things in the sense of I could pay for my debt. I could make my bills, my mortgage payment. And, yes, that brought happiness to me. So I was super excited at that point, Mario.

Mario Fachini [7:15]
Wow. That is awesome to hear. And you’re absolutely right. Because, you know, I’ve played both sides of the coin myself too. And one of them is a lot more fun. You might still be struggling internally with different things, but at least you can buy food, heat, lights, a roof, and live without everything else piling up on top of you. So I have to ask, how did you start the first one with those massive qualifications of no money, time, expertise, or pretty much anything? But you have the best one, desire and a passion for it? What did it take? And how do you do it?

Cody Hofhine [7:55]
I actually performed better with my back against the wall. And there was probably never a better time for me to have my back against the wall. I had, at that time, three kids. I have four now. Four no more. But at that time, it was three kids. And so my back was against the wall. I had nothing to lose. I felt like I was at rock bottom, to be honest. But I felt like rock was a firm foundation for me to build this platform. Like, let’s get to rock bottom so that I can start from the foundation and go my way up. So it did take a lot of drive. It took a lot of determination. But it also took committing to not being perfect. Meaning, massive imperfect action. I think about a trade that I’m willing to do better than anyone, and that’s failure way forward. For whatever reason, I’ve never been scared to knock on a door. I’ve never been scared to pick up the phone and call someone. I’ve never been scared to go out and look like an idiot. And plenty of times, I looked like an idiot. When I go on these appointments, they could tell I didn’t know anything about real estate. I did it completely wrong. But I would always record on my phone. I’d always have it in my pocket recording. And I would listen to it on the way home and I’m like, “Holy crap. I did not say that. I don’t remember saying that. Like, why did you say that?” And those taught me. I failed my way forward. I don’t believe in failure. I believe you’re either going to win or you’re going to learn. And those recordings taught me a ton. They told me what to never say again. And then I saw some moments where it’s like, “Oh, this is going well. Let’s repeat that. Let’s make sure I do that again.” And I just got better slowly. It didn’t take, like, overnight. It took a lot of commitment to massive imperfect action. I wasn’t waiting to build a perfect plan. I didn’t get stuck at YouTube University. I just got a little bit of instruction. And I took a ton of action. That was basically it.

Mario Fachini [9:47]
And it was all in 39 days?

Cody Hofhine [9:49]
Thirty-nine days from the day that I said I’m getting in there and you can do it. And again, I’m not an expert, like, at all. I was so green. The only thing I knew about a mortgage was the home that I owned. And I felt like I signed a stack of papers like I signed my life away. That’s all I knew about real estate. And then from there, once I did the first deal, it’s like, wash, rinse, repeat. It’s now at that point, it’s like, not only does this work, it worked for me. It worked for someone that knew nothing. And now I’m just going to throw a lot of gasoline on this and get going.

Mario Fachini [10:23]
What I’m hearing is, you know, you basically just need to find the property and let someone else know they can buy it.

Cody Hofhine [10:32]
Yeah. The simple process is, think of a pawnshop. Someone doesn’t want something. There’s a guitar sitting in the corner and you’re like, “I don’t want this guitar.” So you take it to the pawnshop. They’re like, “Hey, I’ll give you five bucks.” Sweet. At least something to get me for lunch. And then they turn around sell for 20 bucks and they make 15 bucks. The same exact concept, just different. Instead of a guitar, you’re you’re playing with real estate. So what you have to be good at is, just being a deal finder. How to locate the deals, how to locate the distressed properties, or it could be that certain people are in a distressed situation. Last week, we had an individual that lives in Utah. But in two weeks, he has to move, transport the whole family. They have to up and leave because they got a job transfer. And I believe it’s Arizona. And with that, he’s like, “I have to be gone in two weeks.” And so we’re able to solve a problem by being able to close quickly. A normal transaction is going to take minimum 40 days, but it could be two months, three months, six months, who knows with a real estate agent. And so they’re willing for speed and convenience, sacrifice some of that price. And so I’m able to get these homes at a discount. Or it could be a home we got two weeks ago, that, yes, although had meth smoke in it. It had distress. It was a distressed property and it had signs of distress. We found it from just driving for dollars. We have a guy that drives around and says, “Oh. This home is in bad shape.” We call the individual and we come together with a way that helps them with solving their problems. And in lieu of that, we’re able to get a home for 40, 50 cents on the dollar. And then we basically take that contract that we put the home under contract. And you can simply assign it or sell the contract to cash buyers. So it’s all about having a pool of cash buyers, which they’re easy to find. There’s people on the sidelines that don’t want to be the deal finder. They want to be the ones, like, when you come across a deal, bring it to me, I want to fix and flip it, or keep it as a rental. So then you just market that contract to those cash buyers. They’re the ones that come to the closing and close on the home. And if you put a home under contract for 100 grand, and when it’s all fixed up, it’s worth 200 grand. And you market the contract for, let’s say, $110,000. They’ll come to closing with $110,000. A hundred grand check gets cut to the seller. And a $10,000 check gets cut to me, the guy that found the deal. And then it’s wash, rinse, repeat, I go on to the next deal.

Mario Fachini [12:56]
That is awesome. And, you know, whether there’s methane or not, that’s what shampoo and Fabrizia’s for. I’ve heard people do this with cars. And they’re like, “That one’s all messed up.” Or even buying normal homes. You know, and I’m not talking distressed. I mean, they’re okay. The people won’t buy them because they’re like, “Well, we need to put in a new kitchen.” Just change it. There’s nothing wrong with it. I’ve always liked to customize stuff, obviously with the show. But whether it’s car, computer, house, whatever the case may be, and I’m like, “Why would you not change a single thing to make it your own?” So it’s interesting, just like you’re saying, some people don’t want to deal with it. You know, some people don’t want to have to do all the legwork. And they just want to go, “Hey, I just bought a home today. And I’m going to make 90 grand when I get my crew on there.” I mean, that wouldn’t suck either on the other side of it.

Cody Hofhine [13:51]
Yeah. It’s a win-win. And they may, after they put in their own little repairs, make $30,000, $40,000 after everything’s said and done. But, again, they’d have to find a deal. So they’re gladly lining up saying, “Bring me your next one. Bring me your next one.” And so that’s the name of the game. And that’s how you get involved in real estate if you have no money, like I didn’t have money, if you were not a licensed realtor, if you’re not an expert. That is the easiest way. I hate referring to as like the gateway drug to real estate, but it’s the gateway drug to real estate. It’s what opens the doors so that you can make a lot of money in the amount of time. And then you’re able to now reinvest that and cherry pick. So, now, it’s like, “Okay. Now, I cherry picked some of my best deals.” Some of the wealthiest people I know are the ones that don’t just keep selling their real estate. They’re the ones that actually hold on to it.

Mario Fachini [14:40]
Yeah. Buy and hold it and rent it out.

Cody Hofhine [14:43]
Yeah. And so I’ve been able to do that. And, again, this has been five years. So I’m telling you a story that it wasn’t like a lifetime. I mean, this is five years ago. I’m struggling making payments every single month to the point where I’m able to say I can buy rentals now. I’m able to be debt free. I paid off all my debt. Because I hate debt. I don’t like debt. Yes, there was necessary debt. But it doesn’t mean I want to maintain it. So I wanted to be financially free. And that was a goal in 2017 to pay off the home. And it just kept snowballing from there. And it just keep growing. And it’s slow and steady wins the race. But I feel like it’s in a very great asset that continually appreciates, on average 3 to 4 percent a year. And, plus, people are making payments to you. And it’s just a great asset to own that continues to produce great wealth and it will be generational wealth that I can pass on to my kids.

Mario Fachini [15:39]
Well, I’m happy to hear that, you know, those are your values, because a lot of people think the mortgage is the secret. And I looked up mortgage and I believe it literally translates to debt contract. You know, when you’re going to the morgue, the mortgage. Some fact checker is going to be like, “You pronounced it -” whatever. The point is, you shouldn’t have one. You should be debt free. And you know, are you happy? Let me ask you this. Here’s a million dollar question. Are you happier now than you were before?

Cody Hofhine [16:15]
I’ve always been a typical happy guy. But let me tell you why it increases happiness. You don’t wake up every Monday thinking I got to go to work to take care of the bills. There are no bills. Other than just to sustain yourself, food, water, energy, all the power bills, things like that. But as for debt-debt, I don’t have any. Even including my rentals. Everyone thinks I’m a fool. They think I’m crazy. Like, “Why don’t you leverage it? You’re nuts. You can have 100 rentals. Right now you only have 15 rentals.” I’m like, “But those 15 rentals are free and clear. Like, I owe nothing on those.” And so happiness, yes. And here’s where the added happiness comes in. You serve a fantastic audience. This podcast is reaching incredible people teaching them incredible principles. I’ve listened to a few just before we got on this. And I sit there and think of the value that you bring to other people’s lives. Here’s where the increased income and being debt free has made me happier. And I didn’t think about it this way. I just wanted to be able to be debt free. And if you think about it, $1,800 mortgage, if you were just given a raise of $1,800, is that game changer? No. It’s 1,800 bucks. But it’s much more than that. Here’s the difference, instead of waking up on Monday saying, “I have to go and work for myself so I can pay the car bill, so I can pay the home bill, so I can pay this debt off.” And I didn’t think this was the result. It just happens to be the result. I woke up and I thought, “Man, there’s a lot of Cody Hofhine out there still struggling to make ends meet. How do I genuinely wake up today and serve someone and help them be in a better spot today than they were the day before?” And what’s unique about that is, when I turn my model of my coaching business where I help people nationwide how to do what I do, or just genuinely talking to people, I noticed that’s when my income also quadrupled. Because it’s not about me. It’s about genuinely serving people. And it’s adding value to people’s lives. Much like we were saying about this podcast, you’re adding value to people’s lives and that’s why they come back and listen. And in doing so, yes, you can monetize that. You can make money off that. And it’s a very healthy – it’s almost reciprocity with what goes on with the law of harvest. You add value, you’re going to get paid. If you want to be a millionaire, add a million dollars worth of value to the world and you’ll be a millionaire. If you want to be a billionaire, you better just find a way to add a billion dollars worth of value to the world and you’ll become a billionaire. It’s all to do with your pay is directly proportionate to how much value you bring to others. And that’s when it changed. I started thinking about other people. And inherently that’s my business quadrupled. So I received more than $1,800 a month. It was a great investment because I now genuinely was worried about other people, not myself.

Mario Fachini [19:12]
I’m glad you brought that up. I’ve been praying for years, Lord, take everything off of my plate so I can focus on everyone else. Because the reality is, you know, whether it’s financial, emotional, spiritual, physical, relational, whatever the case may be, if you’re so wrapped up with your own things, because you know, life isn’t perfect. There’s been days where it’s just like, you know, you’re so focused here. It’s like what just happened? There’s movies that people talk about, I’m like, “When did that come out?” It was like over a decade ago. I go, “Oh, that year.” I remember what I was focused on and it was nothing but one thing. And when you have that tunnel vision, you know, for business, it’s great. But if you’re just floating around through life with no aim or direction or anything, you can miss out not just on a lot of opportunities for yourself. What’s worse is, like you said, there’s people out there that need our help. And you’re dealing with what? The same problem you’ve had for 10, 20, 30 years. Meanwhile, you do have the capacity, the talent, skills, and ability to help this person in record time. All you need to do is five minutes of clarity, but you haven’t had that in a year. So they’re struggling, too, now.

Cody Hofhine [20:25]
So true. So true. And be willing to sacrifice. I think sacrifice is huge. I think that’s where the reward comes. We didn’t live where we’re trying to keep up with the Joneses. In fact, now in real estate, it’s like you just wait for the Joneses to foreclose and you just buy their house at a depreciated rate.

Mario Fachini [20:46]
That’s an Expert Authority Insight.

Cody Hofhine [20:49]
You don’t have to keep up the Joneses. Be willing to sacrifice. I believe sacrifice brings, actually, the greatest blessings you can ever receive in your life. And we were willing to give up what most people are not willing to give up. We didn’t have the incredible direct TV package or the cable or Comcast package. In fact, the only thing that we were debt free before we got into entrepreneurship and got into this was, we owned our cars free and clear, but we own our home free and clear. And we were willing to sell our truck and our Honda Accord in lieu for a $3,500 forest green minivan that was in kilometers, not even in miles. It came from Canada. And it was like 300,000 kilometers on it. I don’t know if that is in miles. And then I drove $1,000 Civic. So we got like $18,000 for selling the two cars. And we picked up $4,500 in value of cars. And we had some money now to have marketing. We were willing to sacrifice. When people would ask us to go on, like, date night and join them. And, “Hey, guys. Let’s go out to dinner.” We would say, “Ah, man. So sorry. You caught us. We already ate tonight.” It wasn’t that we already had eaten. We quite frankly couldn’t afford it. We had to make those sacrifices. But no one remembers those times, but us. And now, my own parents are like, “I don’t remember the green minivan.” I’m like, “Ah, we do because it meant so much to us.” And that left us with more money to really start our entrepreneurship journey. So be willing to sacrifice because I just feel like you have to be a good steward of the money you already have if you’re going to be blessed with more.

Cody Hofhine [22:31]
Dave Ramsey? Oh, 100 percent. Big, big fan of that as well.

Mario Fachini [22:38]
What do you call it? I facilitated FPU a couple of times so far through the church and it’s a great program. I’ve loved it myself. And some of the things you were saying, I’m like, it’s great advice. And years ago, I was so geek to get my wave runner. But after a couple of years of, you know, I could do what I want timewise and I was kind of like okay with business, but I didn’t full throttle it. Being on the lake on a Tuesday or Wednesday is cool, but not if you’re alone. And something else is on your heart, you know, you should be doing so I sold that. Similarly, I took everything I had and just went forward with business. And I go, I’ll be able to buy a whole fleet of these and whatever I want in the future. And, you know, I’ll have people with me that can enjoy it. And I love hearing that because so few people are willing to do that. I literally am going to make sure that makes it into the show notes for the Expert Authority Effect Insight of instead of keeping up with the Joneses, you know, you can just buy their house when they foreclosed. That’s great. I don’t want that to happen to them. But there’s enough to spare. No one we know. But that was good. That kind of just made the whole show right there. So what are you finding is the most effective ways to help all the people that you can help now?

Cody Hofhine [24:10]
Believe it or not, you think it’s real estate. Again, I wasn’t an expert. So I had to remember this. As I got into coaching. I had to remember, “Cody, you were an expert.” So it’s not that we’re trying to give them just expert advice on real estate. What was crucial for me to keep pushing forward – because entrepreneurship, I don’t care what journey you take, what path you take to achieve entrepreneurship. Mario, you have your own journey and how you did it. It’s hard. And for people to tell you it’s easy would be a complete lie. And everyone knows that has been on this journey, it’s tough. It’s going to test you. It’s going to try you. And so the crucial thing I always try right out of the gate is, I help them with mindset. And as much as we don’t think about personal development, because we’re always chasing the money or always chasing the deal. What’s funny is the deal or the money will follow your level of personal development. So you’ve got Jim Rohn. He says, “Rarely does income exceed personal development.” And that’s profound. Because so many times we’re chasing the dollar first. Where he’s saying, you want to be a millionaire? Have a million dollar mindset. And then just simply watch your income follow. But don’t chase the dollar. I mean, we see that all the time. If someone wins the lottery, most people have a low mindset that’s winning the lottery. That’s why in three years, they’ve lost everything that has enough money to provide wealth for generations and many families. And it’s gone. Because they didn’t have the personal development. All they had was the money. So I try to work on mindset first. Making sure that people are willing to commit to instruction over education. Education is what’s got our country into over a trillion dollars of national debt. Where instruction is like, “Today’s day one. Here’s what you’re going to do. And here’s how you’re going to do it. And you don’t get instruction number two until you’ve accomplished that. So come back tomorrow. And we’ll unlock number two.” So just little pieces of instruction day by day, not getting them stuck at YouTube University and watching this, like, analysis paralysis, building a perfect plan. It’s like, “Here’s today’s plan, go do it. Here’s the day’s plan, go do it. Here’s the days, go do it.” And we just line upon line, precept upon precept, start stacking and building this foundation to where, at some point, it all just unlocks and deals are coming in.

Mario Fachini [26:25]
That is fantastic. Let’s talk about the people you’ve helped specifically. I’m sure you’ve got dozens of them. But who were the top one or two that come to mind the biggest transformation that you were able to give someone?

Cody Hofhine [26:39]
So there’s some incredible people. I’ve had a few thousand go through the coaching program nationwide. There’s a few that come to mind. I love this couple dearly. They’re called the Raymond’s. Husband and wife duo, they got into this. And they kind of are like me and my wife. So maybe that’s why I have this like drawn connection. They are great people. And their whole thing was, “We just want to serve people. We just want to serve people.” Like, “You, my friend, are going to win and win big because it’s all about serving.” So they get in and sure enough, they start pumping out deals. I just got off the phone with them a couple days ago and they just purchased a second home. Like, a second home for themselves, secondary primary home that they live in, in Wisconsin. They buy a home now in Florida. And they have a place to now go when it gets super chilly in Wisconsin. They head on down to Florida. And they’re able to do this. But more importantly – here’s what some cool – they have 107 rentals. And I just looked at them, holy cow. The student started outperforming the master. It was a perfect scenario. I love seeing these big wins and 107. Bob Antony, he is in Memphis. And here’s an individual that worked his whole life for corporate America. And then come to the point where he only has a few years left before he gets retirement. And, coincidentally, he gets cut. And I just sit there and I hear the story time and time again. It makes me tear up because how much we invest into someone else’s future versus just going all in on ourselves. Like, go to the casino life and go in on you today. Because you’ll see that you can accomplish more than you will accomplish. And if you don’t know what goals you want to accomplish, someone else will use you to accomplish their goals. That’s the truth. And so Bob gets fired. And Bob’s older in his age and the sense of he’s not 20 and 30. He’s probably an individual in his late 40s, early 50s. And he’s probably thinking I’m too late to the game. Bob is now thriving, more than surviving. Taking care of his family. Has more time than he ever had to hang out with his family. Going on vacation that’s been on hold because he never got freedom from his job. And I just spoke to him. I see him almost every Tuesday on another little call that we do. And he’s doing five to six deals a month. And he’s just rocking it. He’s loving his life. But, again, I think the natural thing is, they’re all humble, coachable, teachable, service oriented individuals that are winning big.

Mario Fachini [29:11]
I love how you just rattled off, “Oh, a few thousand went through the program.” And it’s one of the greatest blessings I have with the show is there’s a lot of people out there that have good businesses and I’d say they’re good people. But I really look for people who have demonstrated it time and time and time again. And I used to think like, wow, should I be looking for people who have done it five or 10 or 20 or 30 years? You know, if you’ve only been doing it five, you put in the work of 10 to 20 years. There’s people who have done it 20, 30 years and have never taught it to anyone else. They’re good at what they do but if you can’t pass it forward – like when I’m doing my books and trainings and courses, I’m thinking what’s the end result I want you to have to get your business book published or your video live stream show started or whatever the case may be, but maybe better marketing. You know, refining your messaging. If I can’t get you to the finish goal, it’s not successful. I don’t care how many people I’ve helped. If you can’t teach it, you don’t know it. And you just real nonchalant,” Oh, yeah, thousands of people.”

Cody Hofhine [30:22]
That almost goes back to the beginning though. It comes back to passion. I love my students. And so I have no problem selling them – that would be the word right? Letting them know that they found the right person. They’re investing in the guy that’s going to invest everything and give them their best shot possible. I never guarantee results. It’s impossible. We talk about it. The only guarantees are what? Debt and taxes. But I’m able to give them their best shot possible. And because I’m so passionate about it, it’s very hard for me to get off the phone. You think about most people fail because they either don’t have marketing or they don’t have sales. At the end of the day, those two things are the breath or the oxygen to every company. It doesn’t mean they don’t have a good product. It just means they don’t have a way to get the message out to the public and they don’t know how to close it. But I’m so passionate about it, I have no problem selling people my program. That’s the beauty behind all this. When you’re so dead set that it’s going to give them their best shot possible and you want to be involved in their life to help them be the hero. I don’t want to be the hero. I’ve done that for my family. And so as my wife, I don’t want to be their hero. I just want to be their guide. I just want to help them. I just want them to be the hero. I want them to feel like they’re the father or the mother that they’ve always wanted to be. I want them to feel like they are winning and winning at a high level. That’s why I’m fine with getting on the phone and saying, “Listen, you found the right guy. Let’s go. Let’s get out the credit card. Let’s get out whatever it is. Let’s get you going.” I have no problem doing that because I’m so passionate about it. If I wasn’t passionate about it, I would also be like, “Okay. Yeah. You want time to think about it? Oh, yeah. I totally understand.” I’m like, “What do we want to think about? You told me you’re at a dead end job right now. At what point do you realize that change isn’t going to happen at that job? Change only happens when we change. Life only gets better when we get better.” And then they’re like, “Yeah, I know. I need to do it.” So every now and again, you got to turn into like Tony Robbins and be their biggest cheerleader. And then they get in and they’re grateful that they do because I put my whole heart and soul into this thing. It’s not just a money grab. I think coaches get a big bad wrap because most are out there for a cash grab. It’s just simply not my style and it’s not my model.

Mario Fachini [32:40]
Yeah. It’s interesting you say that because I’ve heard a lot of people say that about real estate or banking or pretty much every field, you know, online marketing, if you will. They all have unscrupulous people. And I’m glad we’re not one of them. But there’s also a ton of great people and you definitely exude it. And I’d venture to say that it’s probably not even a real hard sell because you do have that passion. And it’s for sure coming across. I’m going to ask you at the end as part of the show, but I know there’s someone listening right now that’s like, “Okay. Where do I find more?” So where’s a good place for them to find more?

Cody Hofhine [33:19]
Yeah. They can always go over to CodyHofhine.com. You can find me on social media, Cody Hofhine. Hofhine is a little bit weird spelling, but H-O-F-H-I-N-E. And, again, that’s CodyHofhine.com. That’s where you can learn all the fun stuff. And there’s so much free content out there, whether it’s my YouTube channel, whether it’s the podcast, whether it’s just on my site. So there’s so much free stuff already to just start to learn where you don’t have to pay to get it. You can get a lot of stuff for free.

Mario Fachini [33:48]
And I’m glad you have that available because it’s one of my favorite things to do too, with, like, books and training. Because I remember when I was down to my last $5 and what do you do with five bucks? When you said $5 selling the guitar for the pawn shop. I’m like, “Where can you even get food anymore for $5 like after tax and everything?” But what I did with it was, I think I treated myself to an ice cream cone for a buck. And I bought books and highlighters. I think the book was actually a penny on Amazon at the time. It was like whatever it was for shipping and it was highlighters. Because if you have that mindset, I was like, there’s no way this $5 is pulling me out of much more than that. But I’ll tell you from getting the books I did, as you’re suggesting over the years, it’s been worth millions. And that’s fantastic because anyone can do it. And now being able to do multiple in my own books, and like you’re saying the podcast and show, there’s no reason anyone nowadays. Even 10, 20, 30 years ago, I think about what Ford and Rockefeller have to do. There was like zero access to anything and they figured it out. We have the world at our fingertips. And it reminds me of – do you remember the show Boy Meets World? I remember one episode from – gosh. How many years ago? And Mr. Feeny – this was a while back. I don’t want to say an exact date – he goes, “You walk out of me all the time. This is the first time I’m going to walk out on you. You have the world at your fingertips. And what do you do with it? You use it to fight King coupon save the princess.” I didn’t take any offense to the Super Mario reference. But, you know, we have the world at our fingertips. And what are we doing? Playing Angry Birds or whatever the thing is now. Conversely, there’s Harvard and Stanford and all these classes online, our shows, books. The world’s at our fingertips and what are we doing with it?

Cody Hofhine [35:51]
So true. So true.

Mario Fachini [35:53]
I got one more question before we thank our sponsor, and it’s what I was trying to keep hidden beforehand. But it was just trying to get it into range. This is the Wheel of Whatever, it always ends up where it needs to on the question it needs to. And I want to thank you, Cody, for giving me your question about a little bit ago. Bam. Entrepreneurship right there. See that? Where do you think the country and the world would be if everyone started their own business five to ten years from now?

Cody Hofhine [36:27]
Sheesh. Whoo. I am a firm believer. A lot of the joys outside of – guys, I’m a man of faith. Besides just being a blessed country. I know there’s some disarray going on and stuff. But I do believe this was a God blessed country, first and foremost. I believe a lot of sacrifice came from the military that fought to keep our freedoms here with us. Outside of that, I feel like a good weight comes to the entrepreneurs. The ones that are willing to think outside the box. The ones that are willing to go through the tough to taste the good. And realizing that our success is really found on the other side of comfort. Too many times we live a comfortable life. Too many times we don’t leave the comfortable life because it’s too comfortable. Too many times I hear people like, “Oh, this would be fun. But I can’t leave my job. I have insurance.” And I’m like, “There’s probably plans out there for 300 bucks.” But instead of making 40 grand a year, you could be making 100 grand a year. Like, $300, that’s now 45,000. You still have a lot of money that you’re gaining. So if everyone was an entrepreneur, it would be interesting, right? Because we all need a team to grow, so it’d be interesting. I don’t know how we play that because I do rely heavily on a team. But there’s also –

Mario Fachini [37:56]
As do I.

Cody Hofhine [37:56]
– and they’re winning with me. Meaning, I don’t keep it all up top. I pass that down. And I find ways uniquely to help everyone win that’s bought into the mission, that’s bought into the culture. And if not, really it’s like James Collins Good to Great, I pull over the bus and it’s their time jump off and maybe it’s someone else’s time to jump on. But my whole goal is, when I win, it’s not just me that’s going to win. I have big goals but it’s because when I when other people are going to win as well. And one of my big all time goals driver would get into entrepreneurship was so that I could retire my parents and also retire my wife’s parents. And I just realized when you have intent, when you have purpose, when you have goals that are in line to bless other people’s lives, the actual, the reality of that being coming true, is that much easier. When you have it based on you winning, gosh, I can give up on myself. But when I know, “Gosh, Cody. Don’t give up today. Because when you give up, your kids lose too. When you give up, your wife loses too. When you give up today, your mom and dad won’t be able to retire. When you give up today, your in laws won’t be able to retire.” I get back up and like, “You’re right. You’re right. I have to move forward.” I think people would be more resilient if they got into entrepreneurship. I think our world would see a lot more trust in themselves, confidence in themselves, versus relying on a government. I don’t think anyone should rely on government. I’m not downing our government. I think everyone should realize, “Gosh. You’ve got some incredible gifts. You’ve got some incredible talents. You’ve been endowed and blessed with incredible gifts. And you only find them when you get tested and tried.” Not from living a comfortable life and not relying upon anyone but yourself. Get out there you can do this. And when you do so, you’re also going to bless a lot of people’s lives and give a lot of people hope. How many times were you inspired because someone took the journey? Yes, it was hard for me. Like, “Ah. That inspires me because he was once like me.” We have that opportunity to inspire and motivate other people to come up behind us because they watch our story. They watched our story take place. So that’s what I thought.

Mario Fachini [40:11]
Powerful words from a powerful entrepreneur. We’re going to bring him right back after we thank our sponsor and come back for the Imperfect Action Round.

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Mario Fachini [41:50]
And we’re back with the Imperfect Action Round. Cody, are you ready to take Imperfect Action?

Cody Hofhine [41:54]
Always. Let’s go.

Mario Fachini [41:56]
When you were talking earlier on, I’m like, you’re going to love the second half. All right. First question, 60-second rapid fire. What is the fastest path to the profits?

Cody Hofhine [42:09]
Going all in on you. Going all in on you. No more going to corporate America. Going on you.

Mario Fachini [42:17]
Sold. Number two, what is the biggest problem you see your prospects making and the fastest way for them to fix it?

Cody Hofhine [42:25]
Building a perfect plan. If it’s looking for perfection, there is no perfect plan. So what you’ve got to do is be willing and commit to what this round is massive, imperfect action. Progress, not perfection. Just get out there and fail your way forward.

Mario Fachini [42:41]
Love that. Number three, what is the best way to maximize customer lifetime value?

Cody Hofhine [42:47]
By giving more value than you ever charge in price. Always remember this, that is the secret sauce. Always give more value than you ever charging price and you’ll have happy clients that come back and want more stuff. You can have an ascension model that always buy because they’re like, “Well, whatever I spend, I always get more in value.”

Mario Fachini [43:06]
Excellent. What are some books you’d advise for Expert Authority World?

Cody Hofhine [43:11]
Couple ones that I started out with and I thought was great for my journey was the Compound Effect by Darren Hardy. Incredible how that works. It’s just a little compound effort that turns into massive results. The Slight Edge, and I believe it’s Jeff Olson. And then I would always say anything, Jim Rohn. Leading an Inspired Life is probably one of my favorite books. It’s like little short reads that you can do during the day and not get stuck in a 20 page chapter.

Mario Fachini [43:43]
All great titles. Thank you for those. Well, we did it once but I want you to tell everyone where they can learn more.

Cody Hofhine [43:52]
Yeah. Find me on social media. I’m big on Instagram and Facebook. It’s Cody Hofhine, H-O-F-H-I-N-E. And then always at my website, CodyHofhine.com. And that’s where you can get some great free content. Love to connect with you. If you have questions, I’m a guy that’s here to serve you. So don’t feel hesitant to DM me, pm me, whatever they want to call it the social media world. I’m always glad to respond and see how I can serve you.

Mario Fachini [44:18]
Cody, it’s been an absolute pleasure. Thank you very much for sharing.

Cody Hofhine [44:24]
Thank you for having me, Mario. I appreciate it.

Mario Fachini [44:26]
All right. Expert Authority World, we have another great episode here today. I’ll see you tomorrow. Have a great day. And God bless.

SPONSOR Free Business Book Publishing Course [44:34]
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Mario Fachini [45:07]
Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EAInterviews.com for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I’ll see you tomorrow.

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