Cody has 35 years of experience in automotive advertising. He is the President of Retail and Automotive of Intermark Group. A proud papa to 11 grandchildren. He sold newspapers to fashion icon Lillie Rubin when he was a kid and spent one summer working as a pirate at a theme park. Despite never having played or coached in the NFL, he received a Super Bowl ring. He is the author of Schmooze: What They Should Teach at Harvard Business School. His superpower is the ability to walk into a last-minute pitch, without any materials, and win the business by unanimous decision. Welcome to the show, Cody!
What Expert Authority World™ is saying about the show:
- Enthusiasm and experienceJanuary 10, 2023 by Cfow110 from United States
Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.
- What an Enjoyable Show!December 21, 2022 by BretRidgway from United States
Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!
- Great Show!July 22, 2022 by erseburse from United States
Always providing great content- keep it up!
- Insightful, inspiring and empowering!!May 6, 2022 by Anya Bartholomew from United States
This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!
- Love love loveMay 6, 2022 by Tanyamariedube from Canada
What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.
- Amazing podcast!January 24, 2022 by maddie@podcastingyou from United States
This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.
- INSIGHTFUL!January 18, 2022 by Mitko I. from Bulgaria
A ton of value, keep rocking!
- Great show!January 7, 2022 by Gisele_Oliveira from United States
I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!
- Insightful and wide rangingJanuary 7, 2022 by purpletom111 from United Kingdom
This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!
- Brilliant insights from the best…December 27, 2021 by jxywvut from United States
No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!
- Top Notch Quality Content for Authentic LeadersDecember 1, 2021 by dropinceo from United States
A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.
- Love it!November 30, 2021 by Mariann!! from United States
It’s definitely worth your time if you are trying to stay informed.
- Actionable and InspiringOctober 29, 2021 by Ben_Cook28 from United States
I appreciate the authenticity, quality of the guests, and insights from this podcast
- Essential content for your entrepreneurial journeyOctober 17, 2021 by MCarmen Baldovi from United Kingdom
Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.
- Wealth of InformationOctober 8, 2021 by KPM D. from United States
Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!
- Packed with actionable content!October 8, 2021 by mwforrester from United States
Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.
- Powerful!September 3, 2021 by MichaelUnbroken from United States
This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken
- First Rate Host and Brilliant GuestsSeptember 3, 2021 by Wade Galt from United States
Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.
- Great show.August 28, 2021 by mdaciuk from Canada
Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.
- Great topics - and tips!August 27, 2021 by Kate | EOFire from United States
Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!
- So glad I found this podcast!August 13, 2021 by Nate804 from United States
I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!
- So much informationJuly 23, 2021 by abal31 from United States
Such a great show. So much information and helps with many areas of our business.
- 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and ScalableJune 28, 2021 by Mary2577 from Philippines
Thank you so much and keep on doing more great show.
- Easily One of My FavoritesMay 7, 2021 by ScottDGray from United States
I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.
- Priceless Content!May 7, 2021 by megan@podcastingyou from United States
Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!
- Very helpfulMay 7, 2021 by Luke and Susie from Australia
As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.
- Great ShowMay 6, 2021 by emj-js from United States
Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!
- Smart Ways to GiftApril 26, 2021 by Michelle Kaplan from United States
I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!
- Heart Centered SuccessApril 18, 2021 by Macnjacs from United States
Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!
- Love this show!March 12, 2021 by Gisele_Oliveira from United States
This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !
- So much value!March 7, 2021 by Loose Seeds from United States
The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!
- Always Enjoy Mario's Interviews!March 5, 2021 by HarloB from United States
I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!
- Great PodcastMarch 5, 2021 by 11Dreamer11 from United States
Really interesting interviews that are really well done! Great listen and great for inspiration.
- InnovativeFebruary 22, 2021 by Michelle Kaplan from United States
I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!
- Inspiriation 7 Days A Week!February 19, 2021 by ST Rappaport | LifePix from United States
Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!
- An Expert on Experts!February 12, 2021 by Powerful Eric from United States
Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!
- Now I knowJanuary 22, 2021 by Margo Lovett from United States
Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett
- Keeping the BooksJanuary 15, 2021 by E-World from United States
Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.
- Excellent podcastJanuary 12, 2021 by Atomickitten99 from United States
I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.
- Unique - Engaging - BoldJanuary 2, 2021 by Paul D Johnson from United States
As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.
- Fun, insightful, and quality productionDecember 23, 2020 by koltrass from United States
Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!
- Inspiring interviews to take the next step!December 12, 2020 by BillableWithBaby from United States
Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!
- Pure value, I love itDecember 4, 2020 by Jdoggg222 from United States
Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!
- Loved the Craig Handley EpisodeNovember 13, 2020 by MHillfan from United States
Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›
- Inspiring. Informative.November 6, 2020 by SunDevil from United States
Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.
- Game changerOctober 30, 2020 by Player's Handbook from United States
This podcast is informative and inspiring. I love it!
- If you are a wanna be entrepreneur look no further!October 23, 2020 by Elisa Di Napoli from United Kingdom
Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!
- Amazing Interviews not to miss!!!October 16, 2020 by Jbower1282 from United States
Consistantly uniques interviews or amazing people really making it happen.
- Mario is a great host with great questions!October 16, 2020 by alexdesigns from United States
Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.
- A great podcast for dreamers and do-ers!October 16, 2020 by Chiquita2727 from United States
Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.
- Great ShowOctober 9, 2020 by Palminchen from London from United Kingdom
Love the broad selection of topics for inner
- Amazing inspirational storiesOctober 9, 2020 by Nicholas Lee 18 from United Kingdom
This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.
- FantasticOctober 9, 2020 by sttoggyigctdrvy from United States
Mario goes above & beyond on his show. Lots of great information for his listeners!
- Top LearningOctober 2, 2020 by BLNT PPTT from Hungary
Love hearing these great interviews with a great host. Keep up the good work!
- Mario inspires!September 18, 2020 by CHRISTOPH - HABITFREAK from United States
These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!
- Expert authority!September 18, 2020 by Tara Williams Phone from United States
Mario shares some amazing people on this podcast and they have some gold to share!
- Great show!September 10, 2020 by Karen @ Interview Valet from United States
Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.
- A Podcasters Inspiration!August 14, 2020 by JamieKullman from United States
Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!
- Quality professionalismAugust 6, 2020 by VirtForce from United States
I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.
- How to conquer your limiting beliefsJuly 31, 2020 by Dave4syth from United States
Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.
- I can’t believe how much I learned in just one episodeJuly 29, 2020 by AwesomeMontana from United States
Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!
- Great content!July 15, 2020 by Cory Lee Leadership from United States
Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!
- Fascinating interviewsJuly 10, 2020 by Bill Ringle from United States
Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!
- Love It!June 26, 2020 by Laura Moreno Cabanillas from India
Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.
- Boost my Amazon sales!June 19, 2020 by SurvivalDad from United States
I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!
- Love It!June 16, 2020 by LauraMore from United States
I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!
- Flawless interview styleMay 29, 2020 by GninraeL14 from United States
Mario makes everyone appear even more interesting to me. Great format and style!
- Come here for valueMay 29, 2020 by Joshua User 202! from Canada
Really appreciated this podcast for the raw, genuine interviews. Love it!
- Crisp and interesting interviewsMay 22, 2020 by Joel Goobich from United States
As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting
- If you are in business, this podcast needs to be on your playlist.May 22, 2020 by Macstephen1 from United States
Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.
- New Subscriber here and on your YouTube ChannelMay 15, 2020 by Angela Brown Oberer from United States
Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!
- Very Professional & Engaging Show!May 15, 2020 by Mitche Graf from United States
Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!
- Great ContentMay 10, 2020 by Pilar S. from United States
Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.
- Great content!May 1, 2020 by @Mentally_Strong from United States
I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.
- Professional and InformativeMay 1, 2020 by Bruce at Mindfulness Mode from Canada
Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.
- Great PodcastMay 1, 2020 by Amber Fuhriman from United States
I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!
- Great find!May 1, 2020 by Reed Stiles from United States
Great message and content. Stumbled upon this due to the cool logo, stayed for the content.
- Great show and great host!May 1, 2020 by Laurapowers44 from United States
Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!
- Walks the walkMay 1, 2020 by Me15463 from United States
Mario encapsulates everything he talks about on the show. Be sure to tune in to this!
- Honest and authenticApril 17, 2020 by Deano3622 from United Kingdom
Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!
- Great and insightful!March 7, 2020 by Karty12345 from Australia
I really enjoyed this podcast, so much relevant content. Thank you!
- So much Value..!February 28, 2020 by Alex Dali Rizo from United States
Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day
- Inspirational Intentional InformationFebruary 28, 2020 by 10Kforte from United States
This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.
- Wow!February 25, 2020 by Tyscoaching from Australia
Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!
- Motivation on TapFebruary 7, 2020 by AnthonyPGarcia from United States
Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!
- Starting a MovementFebruary 7, 2020 by JustMe2say from United States
There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!
- Great Podcast For Entrepreneurs!February 7, 2020 by The Big Game Hunter from United States
Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!
- Mario Truly Care About His GuestsFebruary 7, 2020 by Podcast Junkies from United States
Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.
- Put your thinking cap on!January 27, 2020 by Cliff Duvernois from United States
This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!
- Relavant for anyone!January 17, 2020 by HarloB from United States
I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!
- Mario nails it!January 17, 2020 by Mickiezada from United States
I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!
- Mario is the real dealJanuary 9, 2020 by jamesnewcomb.io from United States
I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you.In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.
- Listening On My Entrepreneurial JourneyJanuary 3, 2020 by FromLisa2 from United States
I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.
- A GiftDecember 25, 2019 by Lisa Vogt from United States
Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!
- This show is ON FIRE!December 14, 2019 by tibor.mindsethorizon from United States
Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!
- Entrepreneur Must ListenNovember 30, 2019 by HWoodwriter from United States
If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.
- What a show!!October 26, 2019 by CWLuecke from United States
Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!
- Loved it!October 25, 2019 by Seodrigo from United States
This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!
- Great listenOctober 25, 2019 by trinity3712 from United States
Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b
- Great Knowledge!October 18, 2019 by Jon Vroman FRD from United States
Great show Mario! So much valuable information in one episode!
- Excellent show, very imformative!October 5, 2019 by Shaolin Soprano from United States
Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!
- Helpful Information!October 4, 2019 by The Medicare Nation from United States
Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario!Diane Daniels Host of Medicare Nation
- Love Mario’s AttitudeSeptember 12, 2019 by marisaimon from United States
Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.
- Lots of Great Info!September 6, 2019 by DarlajPowell from United States
Mario provides lots of great info and advice in this 7 day a week show.
- Great Content!August 31, 2019 by LanceJohnson_ from United States
Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂
- Important information!August 31, 2019 by Allmenow from United States
Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!
- Difference-MakerAugust 21, 2019 by Unlimited Beliefs from United States
Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!
- Excellent InformationAugust 21, 2019 by Stallion golf from United States
Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.
- Motivating and valuable informationAugust 16, 2019 by Calvin Javier from United States
Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!
- Good informationAugust 2, 2019 by FIRE NATION! from United States
Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better
- GreatnessAugust 2, 2019 by MiaSportFanatic from United States
Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.
- Listen to the experts - and thrive!July 28, 2019 by The Marketing Book Podcast from United States
There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!
- Show is amazing!July 26, 2019 by BestMorningRoutineEver from United States
I love learning about mindset and how to master my thoughts. This show provide the tools!
- Great show!July 19, 2019 by Jefferson_79 from United States
Great information for all businesses.
- Good value!July 12, 2019 by Audrey purplele from United States
Great information that applies to any business! I really felt he provided value for my time.
- Interesting TopicJuly 6, 2019 by Real Estate Journeys Podcast from United States
Interesting topic. Great interviews. Keep up the hard work!
- Helpful Advice from ExpertsJune 14, 2019 by ichuck2 from United States
Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.
- What a great show!June 14, 2019 by Christopher List from United States
Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!
- Great!!!June 11, 2019 by tommye w-c from United States
Great podcast, awesome guests, incredible host!!!
- Fun & informativeJune 11, 2019 by Saoirse Sky from United States
Some people want something fun, others want something informative. This podcast gives you both!
- Great show!June 10, 2019 by CJThomas6 from United States
Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!
- Great podcastJune 10, 2019 by Rosie81200 from United States
Great podcast! Love hearing about the guests’ journeys and what they learned from them.
- Never Stop Learning!June 10, 2019 by Terri in Fairhope from United States
Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!
- Amazing!June 10, 2019 by KatieHBrooks from United States
If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!
- Wonderful show!June 10, 2019 by @IV-Heather Tieben from United States
Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!
- You Will Not Be Disappointed!June 10, 2019 by Composer 1853 from United States
Mario does such a great job of engaging his guests from several different disciplines.
- The hardest working man in PodcastingJune 7, 2019 by EOFire.com from United States
Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show!~ John Lee Dumas
- Great interviews and guests!May 31, 2019 by Mel Good Karma from United States
Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!
- FantasticMay 31, 2019 by Jason A. Duprat from United States
Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.
- Enjoying!May 31, 2019 by Slordan from United Kingdom
Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!
- Nice variety and interesting topicsMay 31, 2019 by emjgreen from United States
Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.
- Great Content! Great Interviews!May 24, 2019 by No BS Mompreneur from United States
Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++
- A great addition to build authority and create an impactMay 24, 2019 by Cloris Kylie from United States
A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!
- Filled with motivation and ideasMay 20, 2019 by Thomas O'Grady, PhD from United States
Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.
- spartancvMay 17, 2019 by spartancv from United States
Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.
- This podcast is the bombMay 10, 2019 by Posturedoc from United States
Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.
- Wow - love the video show.May 4, 2019 by Thehighenergygirl from United States
Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.
- Motivating and Inspiring!May 4, 2019 by KatyJoyWells from United States
Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!
- What a great show!April 29, 2019 by Gene_HPLN from United States
Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!
- It's greatApril 10, 2019 by Ian Ryan from United States
Just had a chance to check out your most recent episode appreciate the great insight!Great delivery from the host & can’t wait to dig into future content.
- Love it!April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States
I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!
- Amazing!!!!March 15, 2019 by Lindsey Russo from United States
This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!
- Learned what I didin't even know I neededMarch 15, 2019 by Camilla-Jean from United States
Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.
- Fabulous Interviews!March 1, 2019 by Life&RelationshipCoach from United States
Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne
- A+ ShowMarch 1, 2019 by Gisele_Oliveira from United States
I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.
- Inspiration, transformation, success stories!February 23, 2019 by Chabo101 from United States
The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.
- Great interviews!February 22, 2019 by AlyciaDarby.com PodcastManager from United States
These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!
- Inspiring story of courageFebruary 16, 2019 by StrongHeart<3 from United States
I love that she found gratitude in her circumstances. lorie is an inspiration
- Powerful!February 15, 2019 by The Food Heals Podcast from United States
Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!
- Great content!February 15, 2019 by Blakeob85 from United States
Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!
- Real Actionable Tactics!February 9, 2019 by MattBMaverick from United States
What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!
- Great Listen!February 8, 2019 by Real Estate Investor from United States
Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!
- Great interviews!February 8, 2019 by Matt B 1818 from United States
Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!
- Love itFebruary 1, 2019 by Duffash from United States
I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!
- Strong, professional, enthusiastic!February 1, 2019 by pm legs from Canada
If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!
Watch The Episode
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• Schmooze | Cody Lowry
• Think and Grow Rich | Napoleon Hill
• How to Win Friends and Influence People | Dale Carnegie
3+ Expert Authority Insights™ To Apply Now
- It’s about the way you go about life, the way you treat people, especially the less fortunate.
- Regardless of whether you agree or disagree with, the president is the only one we have so you know, let’s support him let’s get behind him.
- You don’t take two weeks, three weeks a year to build relationships.You start in the first 30 seconds that you meet somebody because it’s very important in the way I approach clients.
- No means not now.
- Do have a little human interaction with a lonely person.
Wheel of Whatever™
[38:52] Who is someone you would love to schmooze that you haven’t yet? And what would it be around?
What You’ll Learn In This Episode
Click the time stamp to jump directly to that point in the episode.
[1:17] Sponsor – Free Business Book Publishing Course
- Comes from the Yiddish word schmoozing which means to chat idolater chat in a friendly persuasive manner, so as to gain favor in business or connections
- Most people give negative connotation of the word
- Cody’s own definition is first and foremost you have to be genuine.
[7:57] Be a contrarian
[18:03] Never,ever,ever wing it
- You don’t take two weeks, three weeks a year to build relationships.You start in the first 30 seconds that you meet somebody.
- When you’re going to meet a new client know everything you possibly can about that person
[34:24] Be persistent. No doesn’t mean no
[37:29] It takes exactly zero sense to give someone a smile, or actually care
[38:52] The Wheel of Whatever
- Who is someone you would love to schmooze that you haven’t yet? And what would it be around?
[40:11] Let’s Thank our Sponsor, Free Business Book Publishing
[41:57] The Imperfect Action Round
- The fastest path to the prop that is no little white lies.
- I think is inconsistency.It’s a matter of about harnessing them, getting them to remember why we were on this campaign before it was it’s usually branding and serious positioning and keeping them in line and keeping them consistent. And at times babysitting.
- I think the best way is to be there for them be there at their beck and call
[45:40] Cody’s Book Recommendation
[46:41] Contact Cody Lowry
[47:38] Let’s Thank our Sponsor, Free Business Book Publishing Course
Cody Lowry [0:00]
I’m Cody Lowry, and you’re listening to EA Interviews.
EA interviews, Episode 225, inspiration, transformation success stories and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.
Mario Fachini [0:16]
Would you like to be more influential? Would you like to be more persuasive? How would you like to schmooze people at business events and networking events or just in real life I’ve thought about this and I used to think everything was business, I only really saw the world through this lens. But the reality is, if you don’t know persuasion and influence, you’re gonna have a hard time with your family, your kids, friends, family, whatever the whatever the case is persuasion and influence is probably the two biggest things. And I kind of see him as one in the same but if you can schmooze people, what can’t you have happen? So I’m excited to have Cody Lowry today author of Schmooze, and he’s gonna be telling us how he got a Super Bowl ring without ever playing or coaching in the NFL, getting a baseball signed by the Pope and booking an appointment with booking a meeting with the President in under a week and loads of other stuff. So I’m going to thank our sponsor, and we’re going to bring up Cody Lowry.
Sponsor – Free Business Book Publishing Course [1:17]
Every business needs a book, including yours, visit FreeBusinessBookPublishingCourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s FreeBusinessBookPublishingCourse.com.
Mario Fachini [1:32]
Here he is, ladies and gentlemen, Cody Lowry. Cody, how are you feeling today?
Cody Lowry [1:36]
I am feeling great. Better since I got to be on your podcast. I’m looking forward to this.
Mario Fachini [1:43]
Well, I am to ever since I saw what you were doing and what you’ve done, I was just like, I need to bring them for Expert Authority World and you’ve done and accomplished so much. But the way you’re doing it and with the heart you’re doing it is really what stands out to me. Why don’t we just jump in? And why would you say persuasion influence schmoozing? Why would you say it’s so vitally important for business?
Cody Lowry [2:08]
Well, you know, today we live in the most connected society in the history of the world, and yet, we’re more disconnected because of it. And I have learned through my whole life, including starting out selling newspapers, how to communicate and how to communicate with schmooze. When, when you look at today’s situation as it relates to the digital world, I mean, the Googles and the and the Twitter’s and the Facebook’s, I mean, they’re all getting control of our lives, they want us 24 seven at their beck and call, we have our, our little blankie at night, it’s right by our bedside and you know, our cell phone doesn’t leave us right. And what I’m trying to do is get people to, to really, you know, schmooze a little bit, you know, put that phone away. I, I had up a advertising agency with loaded with millennials and, and you know, Millennials have taken a bad rap Mario, I mean, it isn’t just millennials that are caught up in this digital age, but, but they’re, they’re all around me. And I, I encourage them to leave their phones outside when we have a meeting and, and really, you know, try to look each other in the eye and communicate and today that’s, it might be a lost art, if you will,
Mario Fachini [3:32]
Literally talk about the digital meeting. I mean, right now, we’re using digital mediums to web conference and do do a live stream and all these different things. And I think it’s more powerful than ever because you can connect with anyone in the world. They truly believe that and it’s so easy to just jump on camera and have this conversation. But what do you feel we’re losing from having that in person? I don’t want to say situation. But having the in person meeting I realized logistically, this is faster and more efficient. But there is a lost art of just people skills and just people skills. What do you think is the benefit of being able to do this and what are the cons?
Cody Lowry [4:14]
Yeah, so I’m not sure there’s some cons although schmooze comes from the Yiddish word schmoozing, which, which means to chat idolater, chat in a friendly persuasive manner, so as to gain favor in business or connections. In fact, schmooze actually, many circles has a negative connotation, connotation. And I have redefined the word schmooze and in the book Schmooze What They Should Teach at Harvard Business School. You’ll see how throughout my life and today, the way I live it, how I use relationships and, and, you know, it’s about mentoring and, and about, you know, really looking out for the little guy and it’s they I redefine the word Schmooze. And, you know, throughout my life and, and right now it’s, it’s been something nice to have as part of my arsenal. And if you look at, like the point I was making is that schmooze in some circles has a negative connotation. It’s no it’s the Eddie Haskell Hello, Mrs. Cleaver. Hello, Mr. Cleaver, you know, and it’s a little disingenuous and, and really my definition of the word schmooze first and foremost, you have to be genuine. And in the book, you know, people say, what, what is the one common thread in the book and I and I think it’s, it’s more than just one thing, but it’s, it’s building relationships, it’s getting those relationships to trust you. And then it’s never letting them down. And it’s, it’s really the, the secret sauce and in my life, and it’s enabled me to keep clients on the books for over 30 years, which is unheard of in my niche, which is, which is automotive, you know, if you if your last five years, you know, that’s that’s pretty good. The last 30 years, what are you doing differently, and it’s, it’s, it is about trust, and, and never letting the client down. And so when you look throughout the whole book on, and in the front front of the book, they talk about all these things that I’ve accomplished, and, and really schmoozing is more than setting up a meeting with the president, President of the United States in one week. And it’s more than carrying the torch in the Olympics. It’s really about, you know, the way you go about life, the way you treat people, especially the less fortunate. And I’m so happy that I thought about writing this about two years ago, and it’s doing pretty well.
Mario Fachini [6:47]
Well, I’m glad that you’re talking about that because the word schmooze. You know, some people take it as positive, I think I’d say more people take it negative in my experience, but I knew it was positive. And I’m glad you brought that up, because it was actually something I wanted to ask you. Why do you think it got a bad rap? Because inherently, it’s not bad. Do you think it was the people that gave it the people who were doing it just were unscrupulous and that became the norm?
Cody Lowry [7:17]
Well, whether they were unscrupulous I won’t. I won’t say that. But I will. They were disingenuous, they, you know, they were always looking out for themselves. And you know, what’s in it for me? And I’ve just absolutely turned that whole definition around.
Mario Fachini [7:33]
So if someone does come from that mindset, what would you say is the bigger intention behind what you do? You know, you’re not trying to persuade them or influenced for a negative result? You know, what’s what’s on your heart when you like, how do you even set up a meeting with the president or something like that?
Cody Lowry [7:52]
Well, that was, you know, I am one of the chapters I talked about be a contrarian, you know, when people are going right, go left, and I was in a meeting and the president was coming to town. And our dealer had put in some pretty positive full page ads in the Tampa Tribune, the Miami Herald, in the St. Petersburg Times. And actually, it was an article that was written by Walter Annenberg and was called a Summer of Discontent. And it was, I don’t know if anybody, I’m sure a lot of people know who Walter Annenberg was. But if you don’t know who he was, he was a publisher, and a philanthropist and a hardcore Republican. And but during these times, Jimmy Carter was having a pretty tough times, pretty tough summer for him. Interest rates were, you know, 12 13%. And, you know, everybody was down on him. So that article was a Summer of Discontent. And the the takeaway from the full page ad was that regardless of whether you agree or disagree with, the president is the only one we have so you know, let’s support him let’s get behind him. And so when I heard that the president was coming to town, and like in a week, I thought it would be a really good idea if we met with the president. And when I brought it up to the dealer and the dealer sign and the general manager, I was the I was the general sales manager at the time, they kind of laughed at me and, you know, how are you going to pull that off? Well, I pulled it off. And it was a week later, the dealer and myself were in front of Jimmy Carter, you know, I, I audition for Saturday Night Live, so I know how to do Jimmy Carter.
Mario Fachini [9:41]
Cody Lowry [9:42]
Yeah, I just present that’s a great story. I did that and only about two days. That was that was pretty interesting. But just getting back to Jimmy Carter. I mean, it’s a long story would take up, you know, 10 or 15 minutes, but the bottom line is, you know, I got on the horn to Washington. Jody Pal’s office, which is the first office, which was he was Carter’s right hand man at the time. And then they transmitted this off. Finally they, they transfer me to a lady in Tampa, Kesha Grande, who was the head of the scheduling committee. And, you know, I went over to visit her, I told her we wanted to do and when I left, I had two big cheesecake setup, sent up to the hotel room where her and her staff were. And she called the next morning and she said, we’ve arranged for a meeting with the president and and Mr. Abraham. And I said, well, Kesh, would I be able to go? And she says, no, that’s not going to be possible. And so she went on talking about security and the things that Mr. Abraham, you know, needed to do. And at the end of the call, I gave it one more try said Keesha, isn’t there any way I could go with Mr. Abraham and there was a pause, and she said, Cody, I’ll handle it. Thanks for the cheesecake. So there’s a little you know, schmoozing and, and how how cheesecake really work. But you, you mentioned Saturday Night Live. My goal was to be in a different arena. I’m glad I stayed where I was. I’ve got 11 grandchildren and they’re bigger than any, you know, big marquee sign in Las Vegas. But I was off to Las Vegas, Nevada was going to be a stand up comedy. Do it stand up comedy and I thought that might lead to other acting roles and what have you. But before I did take off to Las Vegas, I wanted to go to New York and just kind of kick the tires and what an experience that was. I didn’t have a lot of money at the time. And you know, back then Mario, you know, today, a young person, male or female can make a living on the circuit. You know what some of these, these comedy clubs have all around the world back then you got an honorarium here and honorarium or you just got up and did it free for free, hoping that somebody would, would notice you. So what I got to New York, I first thing I did, I went to the improv and kind of intimidated me a little bit. And then I went over to catch a rising star. And I told him who I was, and, you know, any way I could get up tonight, and it was a Saturday night. And so the guy said, yeah, you know, we’ll put you on and I was just about ready to go on and well known comedian at the time, just wrote a book, by the way, Tom Grayson. They come in, they came in, they grabbed me, and they said, hey, listen, you know, I’d waited almost two hours to get on. He says, we have somebody else that’s got to get on he’s going to be on the Carson Show tomorrow night. And he wants to try out some new material. Tom Grayson, I know exactly who he was. And so he went on, and it was it was unfortunate. And we’ve all had those nights at the mic. It just wasn’t going for him. And he put the microphone down about halfway into the his, his act. And he said, he apologized. He said that he was going home that night and going to work on some new material for the tonight show the you know, the following evening. And then, ladies and gentlemen, let’s give it up now, for Cody Lowry. And I know next thing I’m charging, you know, and I, I have a very kind of an aggressive style. And, and, you know, and I’ll be very honest with you. I mean, I hadn’t paid my dues. I’d been doing this for, you know, maybe eight months. And here I am at the hottest comedy club in the country, you know, and I mean, I’ve got raw talent, and I’m not scared of anything. And, and, you know, there weren’t people in the wings waiting to give me a contract. But I did pretty well. And I held my own that night, but the next day, it was just like it was, you know, so casual. I think I’ll audition for Saturday Night Live while I’m here. Well, I only had like three more days in the city. And, you know, it was just casual. So I think I’ll get my nails done or something like that. And and so I called Saturday Night Live at NBC Studios, Rockefeller Center. And I asked who was in charge of talent. They said, a gentleman by the name of John Head was an English chap. And I got on the phone with him. I told him about who I was. I said, I think I’m the only guy in the country right now. I don’t think rich little does. Jimmy Carter. And I said, I’d like to audition. And they said, well, you know, give me a call tomorrow. One of those deals, and I didn’t realize it was a put off. But the next day I called and I called and I called and I called I finally thought I said, I said you know what? I bet he’s got a telephone number. And back then before cell phones, we all had a listed number, right? So I called information and sure enough, I got John Head’s number and I called him and I said Mr. Head, this is Cody Lowry. He goes, you’re amazing like that. probably knew how many times I had called him you know that day. And he invited me in the next afternoon and there I was going up the elevator to audition for Saturday Night Live. And it was really quite an experience. I got off the elevator and for some reason, a calm came over me and I go into this room, there’s a platform, you know, up front, and I get up and I start doing my act. And he’s smiling from ear to ear. So he’s not rolling in the aisles but I can tell he likes it. And when I’m done he said, hold on I want to get to other people and let’s do the the Jimmy Carter again. So income these two other gentlemen and they sit down and I do my Carter, my name is Jimmy Carter, I always tell the truth. If I will tell I don’t know the truth and a lot of people think I’m prejudiced come from the South. I want the American people understand one thing right now about four children two of them are black. And, and it goes on and on and on and on, you know, and but they loved it. They clap, they laughed, and he said, listen, he said stay around town. He said, we’ll see if Jimmy Carter becomes president why he probably didn’t hear me well, you know, I didn’t have enough money to stay another, you know, two days and, and so I was off to back home in Florida. And that’s where my life really took a turn. I was next thing you know, I’m in the car business and general sales manager of a very large Chevrolet store. And you know, wouldn’t be here today if it wasn’t for that move. And so I didn’t, I didn’t make it to Las Vegas. But who knows, there’s still plenty of time, right?
Mario Fachini [16:43]
There definitely is and now with the world so super connected. You know, one of the things I wanted to ask you about the comedy and congratulations, that’s not only inspiring, but what a great story. And I don’t think there’s maybe a handful of people I’ve told this to and it was all really close friends. And I sure as heck have never said it live or on the show. But one of my goals is to, I actually have notes and notes I’ve been working on of like, it’s literally says the notes, say stand up routine one, stand up routine two, and just building stuff. I don’t know if you have to go for 5, 10, 15 minutes. But you know, just like when I’m public speaking, I decided 30 minutes set, if I can do that, the rest will be easy. So that’s what I was aiming for. But that is, it’s just incredible what I’m hearing a lot of just go for it because you’re a lot like me where you’d… Let me ask you, I don’t want to assume anything. And that’s why we’re having this conversation. Would you rather go into a presentation or meeting completely unarmed, completely unprepared and just go on the spot? Or would you like a week to prepare,
Cody Lowry [17:50]
I would like a week to prepare. And in my when I one of the chapters is schmoozing from the podium. And the one main point that I want people to understand is never ever, ever wing it. I can tell you a story I was I was at a grand opening of a new store. And it’s one of these great big mausoleum type stores, you know, probably 25 $30 million. And, and it’s I’ve been 100 of these things, they have the mayor there, they have the dealer, they have, they have some important community people and they usually have whatever, whatever brand it is they have a big, you know, heavy weight from from corporate come in. And so this was this guy was like head of the country for this brand. And, and I and I’m sitting back there watching them, you know, that dealer got up and he thanked everybody and then the mayor got up and then this person and and then they invite this this gentleman over to the podium and I was watching him and he didn’t have any notes. He was kind of looking around and I figured he’s gonna give the stump speech that he’s given over and over and over again. And he’s he gets up there and he he starts going through it. He says, you know, number one, we believe in boom, and he gives us you know what, that is a number two, boom. And he says, uh, number three?Come on. Hello. He actually couldn’t remember three. And that happens to you know, your speaker you know, sometimes you’re sitting there and you’re on automatic pilot and you go where am I you know, and I think he forgot where he was but you know, you can never never wing it. Now with that said, may I tell you a story that really changed my life.
Mario Fachini [19:52]
Cody Lowry [19:53]
Yeah, so I was in the advertising business. Our our niche was was automotive did other retail but it was primarily automotive. And I get a call from a guy from North Carolina. He’s a Toyota dealer and he says, hey, the Toyota dealers are all meeting at the Grove Park Inn, which is in Asheville. And he said, we’re gonna have dinner, why don’t you come up and meet him have a little chat, little chat. On the next plane, you know, or whatever it was, and, and so the, the cocktail party started around six, and I got there at 630. So I get into the cocktail party. And one of the things I always tell people about building relationships, you, you don’t take two weeks, three weeks a year to build relationships. You start in the first 30 seconds that you meet somebody because it’s very important in the way I approach clients. When I when I meet them, there’s a good chance I know what college they went to, I know the fraternity and how many kids they have. I know, I know somebody who knows him and bah, bah, bah. And so anyway, I get to the cocktail party. And, you know, I’m the guy with the lampshade on my on my head, you know, so I’m telling jokes and having a good old time. And one of the one of the dealers looks at me, and he said, he said, who did you bring with you? I thought that was a strange question. And I, I said, well, I didn’t bring anyone you know. And he said really? Well, there was a major presentation the next morning for the account, which was worth multi seven figures. The agency that had the account at the time was Saatchi and Saatchi, multibillion dollar agency. And they were having a pitch for that business in the morning. And I just couldn’t even believe and I started thinking, oh, no, what do I do now I got up to my room and I actually was kind of outline putting an outline together of my little conversation I’d have with the president of the Toyota group. And then then I got hold of myself as wait a minute, I said no, you don’t you don’t have any storyboards with you. But you know, your creative strategy. No, you don’t know anything about the Charlotte Market. But you know, your media strategy. And Cody, this is your magic moment. You know, you’ve been you’ve been doing this forever. And this is a big, big deal. So the next morning, I go down and I meet the other three agencies and they they each have four or five people with them, right? They’ve got you know, they’ve got the media people, they got the creative people, they have you know, somebody holding parting gifts, there’s always gifts, you know, that you give out. And in comparison, I had a I had a VHS tape with me. Remember VHS and absolutely, maybe maybe a business card? Well, I went on last and in advertising, you don’t want to go on first you want to go on last my preference is always last. So I I wait around a couple hours and the other agencies get done. And you know, I’m asked to come into the room and all of a sudden it’s like old home week, Cody hey, how you doing? We had fun last night and, and hey, let’s get together, you know, book. And now it’s like, you know, it’s not even a pitch, I feel so comfortable. They feel comfortable with me. And I get up and I do my presentation. And I will say this the real I had with me I just finished it. And it was a real It was a great sizzle reel. So they gave me a little applause. And I left and I went out in the lobby with, you know, the other agencies. And when you’re in this niche, automotive, these guys make decisions very, very quickly. And about 30 minutes later, gentlemen came out and asked me to come into the room. And I walked in, they closed the door. And they said Cody, you got the account. Now I gotta tell you what that meant to me, first of all, to pull off and maybe the only agency to get a piece of business out of out of Southeast United States, other than Saatchi and Saatchi was quite remarkable, was really remarkable. And about three months, their market share kick started going up and up. And we had a much stronger message in our media buys were more aggressive. And the next thing you know, I get a call from the marketing manager from Southeast Toyota and Cody, could you go to Columbia, could you go here? Could you go there and next thing you know about a year later, you know, we’ve got eight Toyota associations and you know, I’m doing pretty good so that that kind of changed my life but the be the whole meaning behind me telling the story is his relationships and building relationships and when you when when and most entrepreneurs do this, but when you’re going to meet a new client know everything you possibly can about that person. And as I said earlier, never ever ever wing it.
Mario Fachini [24:55]
That is a huge expert authority insight and I’m glad I asked the question and I appreciate That story of transformation, because that’s what it’s about. No matter where you’re at right now, you can always get to that other side. And so many people think, oh, I’ll just wing it or, you know, some people prepare. I don’t want to say they’re over prepared, but they just get so caught up with every last detail they never just take that faith and go, at some point you had, you know, especially with launching a book, I tell all my author clients, this, it’s like, well, we got to refine it, we got to edit it, it’s like, you want to be prepared for sure. But you still you still had to step out in faith and go, well, I’m in New York for three days, you couldn’t have waited five to go on, you know, to submit for Saturday Night Live, you can’t wait two weeks to, you know, when the President’s not in town. I mean, there there is the timetable. But I love the stories that you’re sharing because they’re inspiring first off, but what I’m hearing is, there is no magic bullet, you just basically the magic bullet is you went for it. And you went in prepared knowing, hey, you know, I might not have the credentials, or I might not have paid my dues or whatever. But you went in prepared enough to go well, I can go from step one to two, I can go from two to three, you didn’t spend 10 years, hyper refining it. And then missing all those opportunities.
Cody Lowry [26:21]
I think to just sum up what you just said, and it was right on, right on target, is people do business with people they like, and if people don’t know you, there’s a good chance.
Mario Fachini [26:34]
They’re not gonna like you.
Cody Lowry [26:35]
Business with you. But yeah, I think one of the things that is, throughout the whole book is is being persistent and sticking with it. And, you know, because somebody says, no, it doesn’t necessarily mean, you know, that they mean no, right. And I learned that,
Mario Fachini [26:57]
Yeah, no, no means not now.
Cody Lowry [26:59]
Yeah, there you go. There you go. There you go.
Mario Fachini [27:01]
In the persistence part of it, you know, let’s go back to the Saturday Night Live. But you know, give us a call, you know, you know, call me tomorrow, most people won’t let alone I don’t know, if it was three 5, 10, 15 doesn’t matter. But when he said, You’re amazing, you know, that was the real first key. Now you still need to be equipped to do the impersonation, which was very good, by the way. But if you don’t have that persistence, you’re not even getting get your foot in the door. However, if all you have is the persistence, you still need to know the craft and know what you’re doing and be prepared to your point. Because there’s plenty of people who are persistent. But like I said, in some of my episodes, they’re pricks and no one wants to talk to them. You can you can be persistent, you know. So that’s what’s so fascinating is, I think everyone knows these words, and they’ve heard it, but how many people are implementing it? And just even how you’re talking? It’s so smooth and seamless and just, you know it? I’m glad you’re sharing it. So I thank you again.
Cody Lowry [28:02]
Would you like to hear the genesis of my persistence? Absolutely. time so I, I always tell people that instead of a rags to riches story, mine was a riches to rags because my mother was a debutante. And in the City of Detroit, her father was Superintendent of Schools for 30 years, he was the first president of Wayne State University. And there’s a there’s a high school named after my grandfather called Frank Cody High School, which still stands today, and I was there for the dedication. But when my mom and dad got married and it was almost downhill immediately, they moved to Florida. And my dad was a heavy drinker. And next thing, you know, I mean, there’s just total chaos and in the, and the tape that you showed at the front of this segment, yeah, within a seven year period, seven mile radius, we moved 32 times and, you know, we we lived off government food, spam and peanut butter. And then my father leaves, you know, and so my mom has never worked a day in her life. She’s she gets a job as a hostess at a place called Creighton’s restaurant. And that was their tagline was home of the world’s best apple pie. And she was also a classified ad girl at the Fort Lauderdale News and, and we live the dream and about a 600 foot square foot house with, you know, two bedrooms and, you know, four of us are actually five. And it was tough. But one of the things that my mother instilled in all of us, was that you know what, maybe we’re down now but you know, you guys, your kids can be anything you want to be and, and she, she really, she she gave us hope. And we all started working at a young age, and I work as paper boy age 11 at the Sunrise Shopping Center, and after school, I’d get 15 papers and I go off and I do my very best to sell them before it got dark on Saturdays I would get 35 papers the same thing. I try to sell all my papers. And I had this little tactic that I use my when I asked somebody if they wanted a paper, Miami News, sir Miami News, ma’am. And I say if they walked past me without and just ignoring me. I’d say, sir, would you buy a paper if I told you where you got your shoes, what states you were born in and how many birthdays you’ve had? You know what for a nickel, you’ll bite, right? You got your shoes on your feet. You were born in the state of infancy and you’ve only had one birthday the day you were born, right? So I learned to be persistent and I didn’t know what schmooze was at that time. But I knew if I was going to make any money I you know, I think I got two sets of paper I I had a charm, charm charm, everyone that I came in touch with. So one Saturday, my district manager comes and he says, you know, you always do a good job selling 30, 35 papers. I think you can sell 50 I said no, I cannot sell 50 sir, you know, blah, blah, blah. You know, it’s just too much I get I barely can sell 35 and, you know, he encouraged me to at least give it the old college try as they say. And so off I went that day. Miami news, Miami, I talked to everybody in this mall Sunrise Shopping Center. That’s where I sold the papers. I talked to almost everybody twice. And it was getting about six o’clock it was starting to get dark and and I had two places I could I had 12 papers left. There’s two places I could have gone. One was the next bar. It was an upscale bar adjacent to the to the shopping center and Nick had his own PhD and schmooze when I went in there. You know, hey, kid, come over here who wants to buy a herald, with a herald was the Miami Herald I didn’t sell the Herald I sold the Miami news. You know, he didn’t care. I’d sell all of my papers, right. But there were the other option was to go across the street to a Jewish delicatessen called wolfies. And, and that’s where I decided to go. And I just gotten across Sunrise Boulevard. And I looked and much to my disbelief. There was a man an older gentleman selling the early edition of the Sunday Miami Herald and he had the papers they were stacked up to the awnings, you know, and 333 stacks. And think about this. He was he was selling the early edition of the Miami Herald, which was bigger than the New York Times, right. It was it was just huge. And I was going to try to sell the Saturday Morning Miami News, which probably had, you know, a 20th of the circulation and it was a little thin, you know, fish wrapper. It wasn’t there wasn’t anything substantial about except it did have the blue stripe on it, you know, I had that going for me. So I said, well, I’ll give it I’ll give it a try. And so I got about 10 feet from him Mario, and people would come out and and he didn’t have to say where people were just buying the paper, right. And I was going Miami news, blue st edition Miami news. And it must have been laughable to you know, people watching this thing. And you know, after a while I was really getting tired. You know, I was I had ink all over me my change purse was pulled to one side I I tell people that I look like the artful dodger who really needed a haircut. And so I just about ready to give up and I’m gathering my stuff. And this man, this older gentleman comes blowing out of the restaurant. And I said paper, sir. I mean, it was blue st edition, and he ignores me and it just keeps going. And I go after him now, sir, would you buy a paper if I told you where you got your shoes, what states you were born in and how many birthdays you’ve had? He turned around. I thought he was gonna hit me. And then he stood there for a minute. And he looked down at me. He said, son, how many papers do you have left? And I said, I have 12 sir. He said that’s exactly how many I want. I want you to go home. And you know that night when I when I think about that story. I mean, it can bring a tear to my eye. But I learned a lot. Number one, yeah, be persistent. No doesn’t mean No. But then always look out for the little guy. And if people do pick up the book Schmooze what they should teach at Harvard Business School. There’s probably about four good stories where, you know, one time I had a catch myself, I was getting really irritated with this guy that you know, wanted some money and I realized I was really wrong and handled it wrong. And And then, just real quickly, Monsignor Caulfield who was my best friend we were in, we were in Rome with my with my wife, she was sick and and we were out just taking in the sites whereby the Pantheon air on a roller skate on a, on a skateboard with, you know, roller skate wheels was a man who didn’t have any arms or legs. And that’s not what gave me pause. And I try to encourage people to think about the less fortunate, as I looked at him, even people that did put money in his can Mario, they did so without any human interaction at all, and drop the money in there and just, you know, on their way. So, Monsignor and I, we walked up, and I said, ciao, you know, it’s the only Italian I knew, you know, and he said, ciao back, and you can see a delight in his eyes, somebody was now paying attention to this very, very lonely man, and, and we, we, you know, try to communicate as best we could, we got ready to leave, and I put some money in his can and Monsignor bless them, and I got maybe 10 feet away, Mario, and I turned around, and I looked at him and he was zeroed in on me like a laser. And I said, ciao back. And, you know, we were communicating and, and I think it is a lesson that I learned early enough in life, where, you know, I can I can reach out now and, and, and really help the less fortunate and I tell people in the book, look, you don’t have to be a philanthropist. Wouldn’t it be nice if we were all philanthropist, and we could give to this charity. And this, this, this, this college and, you know, endow this and, but you know, what, just by doing having a little human interaction with a lonely person, or, you know, people, they say, I’m an easy mark, right for these people on the street. But, you know, 85% of these people are just hungry. Some of them are mentally, you know, they have some, some issues. So, you know, I don’t try to figure out the ones who are going to buy booze or the ones who are trying to con me, you know, I try to, I try to reach out to as many as I can. And I always feel guilty if I’m in my car, and I’m like, Oh, no, I don’t have any money on me then I really feel terrible. But so those are the kinds of things I think people will really like in the book, schmooze, just just great stories.
Mario Fachini [37:18]
Well, I appreciate you for sharing those with us because I think the world needs more humanity, no matter if you’re the janitor, the CEO or something in between. It takes exactly zero sense to give someone a smile, or actually care. I mean, what did it take to actually say hi or ciao to him, and, you know, you’ve made his day probably even as week and everything. And that’s why I love showcasing such great people as yourself because now you have that it costs nothing truly, to be a good person. But when you do have more influence, and you do have more of a following an audience, whatever you want to call it, now, it’s just amplified and I think people trust it. It’s not to say anyone can’t do it. But if you look at the authority, celebrities, experts, whatever the case is, it’s like people just gravitate towards them. And when they say a message, it’s, I mean, you got sometimes 100 500,000 time amplification on it. And I’m thoroughly enjoying this. I got a question before we thank our sponsor, for you. But I really want to say thank you for sharing those stories because you’re bringing back some memories for me when I was starting out and some things dad told me and also what he embodied. And we all have similarities with all of it so thank you for being who you are, and sharing those. We have one fun thing before we thank the sponsor, this whole thing’s fun, but I incorporated this. It’s called the Wheel of Whatever. And it always ends where it needs to and my question for you is, who is someone you would love to schmooze that you haven’t yet? And what would it be around?
Cody Lowry [39:05]
Someone that I haven’t schmoozed with? It probably wouldn’t be political because I have to duck regardless of who it was right? You know, a guy that I’ve always admired is Alan Dershowitz. I mean, this is a guy that, you know, I think in 21, he went to Yale Law School, his head of the Law Review and went to Harvard, one of the youngest. I are the youngest college professor of law at Harvard University. And he’s, you know, if you look at the cases that he’s that he’s been on, and, I mean, from Oj Simpson to well, as recently is as this whole impeachment deal, I mean, he’s, he’s led a very, very interesting life and I could see sitting down and having beer with Alan Dershowitz.
Mario Fachini [40:02]
Okay, excellent. Thank you for sharing that with us. We are going to thank the sponsor and come back for the Imperfect Action Round.
Sponsor – Free Business Book Publishing Course [40:11]
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Mario Fachini [41:41]
And we are back with the Imperfect Action Round. Cody, are you ready to take imperfect action?
Cody Lowry [41:48]
Yes, sir. I am.
Mario Fachini [41:49]
I have three questions for you all 60 seconds or less responses. The first one is what is the fastest path to the profits?
Cody Lowry [41:57]
The fastest path to the prop that is no little white lies I’ve been in business a long time advertising and you know, we screw up on occasion, whether it’s media or it’s creative, or, or whatever it is, and they’ll come in and they’ll say, Oh, my gosh, we did this, you know, what? Should we tell them? But I said no, you don’t tell them anything except the truth. And I think i think it’s it’s honesty, and, and I’ve never lived by the little white lie philosophy that you tell the truth. It is what it is. And and I think you’d love to see another day after when you do that.
Mario Fachini [42:38]
Wow, I so appreciate that. I agree. And I don’t think anyone’s ever said that right here yet. Thank you for that. Number two, what is the biggest problem your prospects keep making? And the fastest way for them to fix it?
Cody Lowry [42:52]
I think is inconsistency. You know, they’re always looking for that that’s special, whatever it is, it’s gonna take them to the next level quickly. And, you know, there is that doesn’t exist. So we’ll we’ll go into a market and yeah, we’ll be with an account. And, and, you know, we’ve been on a campaign for six months, which is seems like a long time, it’s not. And all of a sudden, you know, they went to a 20 group meeting, which in our business 20 dealers get together, and they might come back with an idea and, and just be adamant about taking off in a different direction. So it’s a matter of about harnessing them, getting them to remember why we were on this campaign before it was it’s usually branding and serious positioning, and, you know, so keeping them in line and keeping them consistent. And, and, you know, at times babysitting.
Mario Fachini [43:48]
Excellent. Number three, what is the best way to maximize customer lifetime value?
Cody Lowry [43:54]
I think the best way is to be there for them be there at their beck and call, you know, in my in my arena. Mario, we have to, you know, it’s not a Monday through Friday, five to nine, it’s it’s seven days a week, and we get some pretty high powered individuals that will will call us and on a Saturday or a Sunday and, and you know, I’m there blanky right. And I look down and oh my god, it’s Mario. I don’t want to pick this phone up. But you know what? Mario called me for a reason he’s got he wants to ask me a question. He wants me to hold his hand. He wants, you know, he wants something or he wouldn’t be calling me on a Sunday, right. And I will pick up the phone and I and and, you know, when you look at when you look at our book of business, to have accounts in automotive, you know, 30 years, 20 years, 15 years 10 it’s almost unheard of, and I think it’s for, you know, those reasons were there for our clients when they need us and you know, it’s you know, it’s not glad handing It’s not what you think the original definition of schmooze was, right.
Mario Fachini [45:05]
Yeah. And when you mention that I was thinking of some of the my clients I’ve had for 1011 plus years. And I’m like, thank you. And I’m like, wow, I get, you know, I can imagine 15, 20, 30 plus years. But what an impressive accomplishment because, again, like you said, most businesses don’t even last five years, let alone, you know, it’s a difference of being a vendor to an actual partner. And like you said, being there for him. So I appreciate those expert authority insights, I have one or two more, but what are some books you could recommend to Expert Authority World that have made a difference in your life?
Cody Lowry [45:40]
Um, well, Thin and Grow Rich is one of the first ones that you know, I ever read, how to win friends and influence people even though those books were written, you know, 30, 40 years ago, they are as relevant today, as they were then and they’re very kind and my book, they compare it to a modern day version of, of how to win friends and influence people. And while I’m flattered by that, I look back on on that book, and it had a it helped me ways and become who I am and probably read it several times.
Mario Fachini [46:22]
Yeah, Dale Carnegie’s great and How to Win Friends and Influence People is one of the, I think, is the first book dad gave me. Oh, really, he had it. And I still have the original copy. I still have it. So think, great recommendations. Thank you for those. Where would you like people to learn more?
Cody Lowry [46:41]
Well, they can go to Mr. m r schmooze.com that’s my website. And they can you know, they can catch me on Facebook or LinkedIn or, you know, Instagram, on their forum. And I want to thank you and if you people listening don’t know Mario’s story. He’s got he’s got a great stories a great guy, and he’s a genuine guy so and really, that’s what schmoozing is all about being genuine. And so thank you very much for having me, Mario.
Mario Fachini [47:18]
The pleasure is mine. And I didn’t expect that, but I do appreciate it. I’m real glad we got connected.
Cody Lowry [47:28]
Mario Fachini [47:29]
All right, Expert Authority World. We have another great episode here today. I’ll see you tomorrow. Have a great day. God bless.
Sponsor – Free Business Book Publishing Course [47:38]
You’re already the expert. But have you transformed your expertise into a tangible asset that will generate and qualified leads while increasing profit for you? 24? Seven? And if so, how well are you promoting it? With the expert authority effect publishing method, it’s easier and faster than ever. Visit FreeBusinessBookPublishingCourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Visit FreeBusinessBookPublishingCourse.com to get started now, once again, that’s FreeBusinessBookPublishingCourse.com.
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