Today’s guest, Courtney DeRonde (pronounced DE-RAHN-Dee), is a CPA and Co-Managing Partner of TDT CPAs and Advisors, a boutique advisory and accounting firm for small businesses and nonprofit organizations. They help overwhelmed, successful leaders understand and maximize financial information so they can achieve better results and move their organization to the next level. As an owner in her firm and co-managing partner, she also has firsthand experience running and scaling a small business. Welcome to the show, Courtney!

What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

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Resources Mentioned

Books Mentioned

Traction | Gino Wickman

Building a Story Brand | Donald Miller

Free to Focus | Michael Hyatt

Enneagram The Road Back To You | Ian Cron

E-myth | Michael Gerber

People Mentioned

Gino Wickman

Donald Miller

Michael Hyatt

Ian Cron

Michael Gerber

3+ Expert Authority Insights™ To Apply Now

  • I think finance and accounting is so important because it keeps the score, it measures how all the hard work you’re doing is paying off.
  • I just try to be aware of whose data you’re benchmarking against and note that if it is an average that might not mean that that’s your goal. 
  • Some businesses have a high cost of goods sold and the low operating cost.
  • What else could you be doing in your business that would be more profitable than trying to dabble in things that are outside of your capabilities and expertise.
  • If you’re going to grow and scale, you have to give up being a visionary but you can’t be a perpetual  jack of all trades.


• FREE Business Book Publishing Course Learn How to Publish Your Lead and Profit-Generating Business Book in < 8 Weeks visit: www.FREEBusinessBookPublishingCourse.com

• Acorns: To learn how Acorns simple & easy investment account will help you create a compound interest snowball, visit: EAInterviews.com/Acorns

Wheel of Whatever™

[28.06] With your free time, where do you want to travel to that you haven’t been yet?

What You’ll Learn In This Episode

Click the time stamp to jump directly to that point in the episode.

[0:08] Intro

[1:21] Sponsor – Free Business Book Publishing Course

[2:02] Finances and accounting

  • It is important because it keeps the score and it measures all the hard work you’re doing is paying off.
  • Accurate, timely, relevant information is really foundational to being able to tell if you are profitable.

[3:05] Metrics someone should be looking for

  • Profitability per product – Know which of your products make you money.
  • Profit Margin (your sales minus the cost of selling those goods) – you should know the benchmarks of your industry and be thinking about it from that perspective
  • Sales Mix – what portion of my revenue is from this product or this service.

[22:06] Problems business owners face

  • Point at which when do I decide to outsource this to an expert
  • Blind spots –  we talked about how business owners try to grow and scale is that they reached the end of their capacity and capability, but they have a hard time recognizing that.

[28:06] The Wheel of Whatever

  • With your free time, where do you want to travel to that you haven’t been yet?

[28:38] Let’s Thank our Sponsor, Free Business Book Publishing

[30:24] The Imperfect Action Round

  • Having the information and someone who can help you utilize it is the fastest path knowing where you’re making money or having somebody who can help you analyze those results, not just having the data, not just having the discussions, but using the two together to truly know how you’re doing and where you should focus your efforts.
  • Really not recognizing when you need to get back to what you are most passionate about and what you are, where you provide the most value to your business and recognizing that there are other people on your team or outsource options that can handle some of those responsibilities, that your best contribution to your business is doing what only you can do to drive the profitability in your business.
  • Helping clients and customers like having a mind for helping and really knowing your customers or your clients, if you understand the issues and challenges that they face, and how you help them and you can continue to help them and show them new ways that you can help them that is an amazing way to grow the lifetime value of a customer.

[34:15] Courtney’s Book Recommendation

[36:48] Sponsor, Free Business Book Publishing

[37:21] www.EAinterviews.com

Episode Transcript

Read Full Transcript

Courtney Deronde [0:00]
This is Courtney Deronde. You can find me at Tdtpc.com and you’re listening to EA Interviews.

Intro [0:08]
EA interviews, Episode 259 inspiration, transformation success stories and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.

Mario Fachini [0:21]
Money, money, money. Everyone wants more money. Everyone wants more profits. Everyone wants better business all this stuff. Hey, what do you want to do? I want more leads. I want more sales. I want more conversions. Everyone that has an answer for everything? But what are you aiming for in between? Do you want to try and pay zero in taxes? Do you want to have the best product in the world? Maybe? I do. I mean, but is that the right goal? Can you have an okay product and still be profitable. I’ve used it in my own presentations, they sold a freaking pet rock. If you don’t think you can sell just keep that in mind. They sold a pet rock. I am going out on a limb. Your product is probably better than that. We’re gonna dive into money, we’re gonna dive into the products where those should be how to be profitable. And that’s why I’m excited to have Courtney Deronde on today’s episode. I’m gonna bring her up right after we thank our sponsor.

Sponsor – Free Business Book Publishing Course [1:21]
Every business needs a book, including yours, visit FreeBusinessBookPublishingCourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s FreeBusinessBookPublishingCourse.com.

Mario Fachini [1:36]
Here she is, ladies and gentlemen Courtney Deronde. Courtney, how are you feeling today?

Courtney Deronde [1:41]
I am feeling great, Mario. how about you?

Mario Fachini [1:44]
I am super excited to learn what you know. Because I know you have a vast knowledge of finances and it’s super important to business. So I’m going to just ask you, why is finances so important to business? And should someone have the best product?

Courtney Deronde [2:02]
Yeah, yeah. So thanks for having me on here. And I think finance and accounting is so important because it keeps the score, it measures how all the hard work you’re doing is paying off. And so having accurate, timely, relevant information is really foundational to being able to tell if you are profitable. And so it’s just having the data. And the insight and the analysis that you gain from the data to really tell is this working, because you spend so much of your time and energy and the time and energy of your team. All your resources on trying to be successful in your business. If you don’t have accurate, timely, reliable financial information, analyze that. It’s hard to know what’s working and what’s not.

Mario Fachini [3:00]
What would you say is the first mount metric someone should be looking at.

Courtney Deronde [3:05]
I think one of the first metrics that you want to look at is profitability per product. Know which of your products make you money. There’s lots of things that you can look at. But if you don’t know, you know which of your products or services makes you the most money, it’s hard to know where to focus your efforts. So a lot of times businesses will look at profitability overall or margin overall. But if you can drill down one layer and look at it through your key products and services and know how much more margin I make on this not top line, gross revenue margin, then you know where to focus your efforts around.

Mario Fachini [3:57]
Speaking of the margin, is there a certain amount someone should be aiming for?

Courtney Deronde [4:01]
It’s really industry specific. Whether you’re a restaurant or a distributor or retail or service, it can vary greatly across the industry. But I would say for whatever your industry is, you should know the benchmarks of your industry and be thinking about it from that perspective. But in terms of what the gross profit margin should be overall, it really depends on what type of business and industry that you’re in.

Mario Fachini [4:28]
And I think that’s so vitally important because there’s coaches and consultants who I know are running an 80, 90% profit margin some people think 50% is good. I’ve heard from my restaurant clients in the past that 20, 30%, 18, 24 somewhere around there that’s fantastic.There’s always every whatever Walmart, everyone’s trying to oh, I’m gonna underprice some and do that. They’re trying to do the Walmart model. And I know that there’s one point they had, in fact checkers relax, okay, I don’t know if it’s 1.4 point six, eight, basically a 1% profit margin. I don’t know any small demit midsize business short of Walmart, who can run on 1%? So where would you tell someone to look to get those numbers in the industry? And then what if they don’t like them?

Courtney Deronde [5:28]
Yeah, yeah. So I think, well, first of all, we talked about margin, it’s important to make sure we’re on the same page about which number we’re talking about. So your profit margin is your sales minus the cost of selling those goods, that’s your profit margin. And then you’ve got your operating expenses. And after you subtract the operating expenses, then you’ve got your net income, or your net income before maybe taxes and depreciation. And this is why it varies so greatly because some businesses have a high cost of goods sold and the low operating cost. And some it’s the opposite. And it’s not just like you need to know for your business model, the margin that I make from selling my goods or services has to cover my operating expenses as well. So if I have heavy operating expenses that aren’t direct cost of sales, I’m gonna need a lot more margin to cover those operating expenses. If I have low operating expenses, then my margin doesn’t have to be as high because there’s not a lot left to cover. But as far as where do you look for that data, industry associations and there’s all kinds of marketing tools out there that can give you data that you might have to pay for. But as far as free data, I think a good resource to start with is for your industry, is there an association of businesses or professionals in your business, that gather that data and share it. Sometimes you can participate in a survey and in our industry in public accounting, we have a few different resources out there who do surveys then you pay and you have to give your information but then you get the data back from everybody else from your peers. And you can see that so you have to pay a little bit for it. But it can be helpful in assessing at least a benchmark of your peers. What if you don’t like the data? I would consider?

Mario Fachini [7:26]
Well, I don’t mean not the data. I mean,if the industry says it’s a 22% margin and that’s good. And that’s the industry average, and you go well scratch that I want 30 to 35%.

Courtney Deronde [7:40]
Yeah, yeah, I think one thing to take note of is when you get these benchmarks, if they are averages, are we really striving to be average that means that somebody is higher and somebody is lower. And some studies will show like a high performing or a high growth, I just try to be aware of whose data you’re benchmarking against and note that if it is an average that might not mean that that’s your goal. Your goal might mean you want to be 10% above average or some certain multiple above average. And so, yeah, this is just a benchmark for you to use as part of your analysis.

Mario Fachini [8:24]
Now, you had said something earlier, you said going that one layer deeper, gives you so much more insight, I want to ask you, what do you look for when you’re going two or three levels deeper?

Courtney Deronde [8:38]
Yeah, so then you can really get into more of the costs that make up your particular cost of goods sold. If you’re starting at kind of a top level of sales, less cost of sales and to get margin overall. So let’s just say that’s like top layer, going down another layer is sales, cost of goods sold and margin by major division initiative product line, you might go down another layer and say, okay, within this division, what are the main products are within this geography? What are the different geographies? Once you get beyond that, then I think you’re down to the input costs,how much of our cost is from labor or materials or depending on if you’re distributing books, how much of is it from the actual distribution cost or paying the distributor versus the author, I mean, there’s all kinds of different examples that we could give. But that’s kind of how you get down and you don’t want to go that granular on every single thing. But if you don’t capture data, when you account for things with those kinds of classical locations and tags on transactions, you won’t be able to pull that data back out. So you always want to start with the big picture. And then figure out, where do I need to go deeper because you could spend hours and lots of dollars drilling down into finite details of the accounting and still miss the overall picture of what you need to focus on. But it’s either way, if you want this kind of information, you have to have a process in place to capture at the transaction level and assign these kinds of classifications and coatings to transactions. So that when you do want to dig in deeper, you can do that.

Mario Fachini [10:43]
And I think it’s so great that you’re mentioning that because I’ve always been more on the side of let’s get all the data, we can always go back and use it whenever we want. But it’s hard to go back a decade and try to remember, hey, first quarter versus third quarter here in that timeline in the right context with those clients, it’s like, you’re not going to reconstruct it backwards. But even if you have a hard drive you’ve never pulled the data off of and now you’re like, okay, now I care. At least you have that data and it’s reminding me of that analogy of you take a jar with the big rocks and medium rock, small rocks, then you dump the sand. And if you put all the sand and all the grants literally granular, you’re not going to have room for the big important stuff. But the smaller stuff can always fill in everything around it. And I love how you’re talking about it because a lot of people do talk about, some of my own clients, I’m like, let’s talk about your profit margin. And they’re like, what do you mean? Well, this is step one, you know, or audiences, I should say, you start there, but then you go, well, what’s your most profitable product? And also the timeline this might be most profitable. But if it’s taking you six times longer to do it, the efficiency like you’re saying, where can you improve the distribution? And you might be making a lot, but if you’re also spending a lot, you’re making less. So all of these things matter. Is there anywhere else that someone should be looking for to go without getting too granular. But is there another area at all that someone can be looking forward to say, hey, here’s another way to increase profits?

Courtney Deronde [12:26]
Yeah, I think another thing to look at is your sales mix. So what portion of my revenue is from this product or this service. So you want to know, both your mix, and your margin? Those are two key things where you can think about, okay, and especially right now, in a time where there’s a lot of disruption and a lot of businesses are having to think about how to remain relevant and how to adapt and change to meet the needs of their customers. Knowing what your mix of products and services are and your margin for each of them. And then being able to tell, okay, which ones are the most profitable, because sometimes you might have a smaller profit, a smaller margin on a product, that the higher percentage of your sales mix. So more of your margin overall, might come from a less profitable product. So you don’t want to just say, oh, well, the margin on product A is lower than the margin on product B. So let’s focus on product B, if a huge percentage of your sales mix is product B, it still might be contributing more profit overall. So you have to know both the mix and the margin. And then you have to think about okay, in this time especially I think anytime but as this is a good time right now, in 2021 is to think about these products and services that I have knowing the mix in the margin. Where’s the intersection of what’s profitable and most helpful and relevant to my customers? And that’s where you focus. That’s where you drill down deeper. That’s where you put your marketing efforts around. It’s not just what’s most relevant, helpful. It’s not just what’s most profitable. It’s all three, the mix, the margin and the relevance and helpfulness to your customers. That’s really the kind of perfect storm of where you should be focusing your efforts.

Mario Fachini [14:45]
You clearly know what you’re talking about. How did you get into it?

Courtney Deronde [14:52]
So I’m a CPA. So I studied Accounting in college and joined our firm TDT CPAs and advisors, right out of college actually did an internship before I graduated as well. And so I’ve spent my whole career here, serving clients and helping small businesses and nonprofit organizations. So definitely my education and my CPA licensing, in my experience serving small and medium sized businesses and nonprofits has contributed a lot. But also, as a partner in a professional services firm, I’m a business owner and I am our managing partner as well. And that is where it’s kind of, it really adds a whole nother layer of experience and expertise because it’s not just looking at somebody else’s data and guiding them and advising them. It’s doing the same thing firsthand in our own business and our own firm that has really taken it to another level of seeing probably more of the emotional side of it when you’re a business owner, like this is your stuff. This is what you do. This is what your people do. And we can get so wrapped up in the mission of what we do and the purpose of what we do and helping customers or clients, which is all very valuable. But if we can’t do it in a sustainable and profitable way, we’re not gonna be able to help those people long term. And I guess what I would say is, for me, to have that finance and accounting background, to have a CPA license, to have almost 20 years of experience serving clients and to still have to really think about these things as a business owner, I know it’s not easy for business owners who don’t have that kind of background.

Mario Fachini [16:49]
Who is your favorite type of business to work with?

Courtney Deronde [16:53]
You know what, I really love working with other professional services, businesses like our own, so people who are kind of in the business of serving and using their time and their knowledge and their expertise. So attorneys, architects, marketing, companies, consultants, any kind of service provider, I have always really enjoyed that because I have so much first hand knowledge from our own firm that it feels like I’m able to help them see some of the blind spots that I have seen in that role in our own firm. But I like all small businesses and nonprofit organizations, but that’s probably my favorite.

Mario Fachini [17:34]
Yeah, and I know the last. So many more people are jumping into coaching and consulting, which I think is great, because there’s so many people out there with experience that they’ve been doing 10,20, 30 years even five, I mean, if you’re in the right industry, you know, one of the things when I was deciding who do I want on the show, I was like, well, do they need five years experience 10, 20 there’s people that got 50 years experience but it might not be relevant anymore. And there’s people that have two years experience and it’s extremely relevant. So I’m like, well, that doesn’t work. You know what I mean? And there’s so many people that are now realizing I’ve been doing this for 30 years in some other venue. And now I want to do it on my own whether it’s to start a business just consult is that the other thing? But I noticed you mentioned authors and I’ve been publishing for nearly 10 years. And do you have a lot of author clients?

Courtney Deronde [18:33]
We have a few we don’t have like a deep experience or a deep niche in an author’s or.

Mario Fachini [18:39]
You were just saying when you have the cost of the goods of shipping the books and the distribution? Yeah,

Courtney Deronde [18:44]
Yep. Just as an example that I thought you might be able to relate to but yeah.

Mario Fachini [18:49]
it’s like, yeah, I want to do this, this and this. And it’s like, yeah, I’m gonna do it anyway. But wow.

Courtney Deronde [18:57]
When I think with so many people getting like you mentioned getting into coaching and consulting. I feel like that’s because we started out the discussion on data. So much information and data is now available. And in the….

Mario Fachini [19:14]
How do you interpret it?

Courtney Deronde [19:15]
Right, that’s where the value comes from. And that’s a big component of our firm, is that in the past we’ve been around for 45 years. And in the past, it was about getting information from clients, processing the data, putting it on returns, and financial statements, and so on. Now, we can leverage technology to gather that information. The value we provide is the insights and analysis and saying, okay, we’ve got to get the data in here, so that we can help you see, what does this mean for your business? How does it help you make decisions and that’s similar to other service providers and even coaches and consultants. People can Google and watch YouTube videos for days but having personalized coaching and guidance and insights and analysis is so valuable. And some people just haven’t made that switch or some service providers haven’t realized that that switch is necessary to remain relevant. You’ve got to stop focusing on just processing data to using data to provide insights and analysis.

Mario Fachini [20:26]
Yeah. And people have been saying for years, they’re like content is king but it’s not its context. There’s no shortage of content. But if you can’t discern what it means, what do you know, most people are just looking for that first step in, they’re going well, here’s all 58 of them. It’s like, I don’t care about those, I just need to know the first one. But I’m so glad you’re helping people do that because the high level people we work with for publishing their business books, the reason they’re not taking a do it yourself course, and trying to figure it out, is because they value the time just like your clients and it’s like, hey, let’s just pay the professional to do it. They want to be spending time with their family, their friends, maybe it’s working, you know working on some work that will make them even more efficient, or more profitable, or something. Because anytime someone’s like, oh, can I have you do this I was talking about on one of the other episodes, and it’s like, if you send me an email and I can reply quickly, I’ll probably turn it around in 24, or 48 hours versus three to five a week later, when it’s like, oh, we just need you to, and I’m like, this is gonna take me a good 20, 25 minutes to do this whole thing and make sure nothing is missed. And I compare it to, I can have an expert like you on the show. And I’m going, what’s a better use of 30 to 35 minutes, maybe 45 minutes messing around with this or bringing this to 10s of 1000s of people? That’s a no brainer.

Courtney Deronde [22:06]
Yeah. And it is, I think it is a real challenge that a lot of small business owners face. Is that point at which when I decide to outsource this to an expert because so many people start out in that kind of scrappy, like, figure it out, get it all done. And when you’re starting out, you have to do that you don’t have money.

Mario Fachini [22:29]
And it’s fun.

Courtney Deronde [22:30]
And it’s yeah, it’s fun. You learn a lot. But I think one of them…we call them blind spots. One of the blind spots we talked about as business owners try to grow and scale is that they reached the end of their capacity and capability, but they have a hard time recognizing that. And if somebody wouldn’t pay you to do your accounting, do your payroll, design your website, do your marketing, if somebody wouldn’t pay you to do that maybe your business shouldn’t be paying you to do it either. Because essentially, you are and you say, well, it’ll cost me money to outsource it. Well, it costs you an opportunity cost of you not doing like you said,what else could you be doing in your business that would be more profitable than trying to dabble in things that are outside of your capabilities and expertise.

Mario Fachini [23:23]
Speaking, writing a book, giving an interview or doing an interview.

Courtney Deronde [23:33]
Yeah, that’s where you make money. Yep. Yeah. Each business owner knows what is it that you do? What is that mix of what you’re really good at you love that really only you can contribute to your business that’s where you focus your time. And then you leverage employees or outsourced contractors to take care of that other stuff.

Mario Fachini [23:57]
I kind of missed the startup. It’s fun to just be like, there’s no rules. It’s the wild, wild west, and just do whatever. It’s a blast. But I’ve told people for years don’t get stuck in startup mode. Because the beauty is you have all this freedom, you can do whatever and there really are no rules. It’s like, just as long as legal moral and ethical go for it. You know, you’re starting up. But at the same point, it takes some time priming that pump. And I even realized it when I launched this show, because I was not new to business but the show was new. And I was like oh my gosh, this is so cool. I’m starting it up this and that. And after there was a point where I’m like, one day I just started going ah, it’s time for me to not be doing this because I don’t know if I was 50, 80, 100 episodes in but that’s not startup anymore. So I had to go okay, maybe give this to my team and it’s not longer, not on my plate but what else can I be doing and that’s where I keep coming back. Once a quarter, I look, I go, what else could I be doing and it’s like speaking, writing, interviewing or getting interviewed, it’s not that hard writing a copy, it might not be a book, but writing a copy for sales and marketing. There’s only a few things I should really be doing. So I love doing this. And like I said, talking to experts like you because I can do other things, but I best not touch it. I fired myself a lot a long time ago.

Courtney Deronde [25:33]
Yeah. And that’s good. And that’s a step that’s necessary to scale and grow your business. But it’s often one that people don’t recognize right away, once they get past startup mode, like you said, you’re like into growth mode and then you realize something’s not working here. Surely there’s got to be a better way or I’ve reached the end of it. Some people it’s burnt out and they just can’t do it all. And other people just realize, I’ve kind of creeped beyond what I really should be focusing on and doing.

Mario Fachini [26:09]
Yeah, and there’s that time, not just money profit but time profit. It’s like, what do you do, you know, all I’m working so that way I can bump a bump, a bump. But what do you do when you get to the point where you’re there? And now you have this free time that you don’t need to be working but you created a habit of you are, that’s a realistic thing too. What do you do with that time? What should you be doing with it?

Courtney Deronde [26:35]
Yep. And I think for some business owners as well, not all but a lot of business owners have that, you know, visionary mindset where they like to be creating, like you said I like startup mode. And you don’t have to start another business to have that kind of time and thought in your business, it might be around launching a new product or expanding a service, it’s like, but once you get something done, you got to pass it off. And then you can move on to creating the next thing and then pass it off. Like if you’re going to grow and scale, you have to give up being a visionary, but you can’t be a perpetual,jack of all trades or that type of thing.

Mario Fachini [27:24]
Well, I’m so glad we were talking about this. I have one more question for you before we thank our sponsor, and go to the Imperfect Action Round. And it is the fun Wheel of Whatever. This was one of my visionary things I created. I was talking about it. And then one day, I made it and brought it into real life. And now I can actually spin it.

Courtney Deronde [27:43]

Mario Fachini [27:43]
Man, I nailed that. Sometimes it’s like it doesn’t spin good, well, whatever. And I know what I want to ask you, see it right there. There’s the question right there. oh, stop. Okay, cool. My question for you is, with your free time, where do you want to travel to that you haven’t been yet?

Courtney Deronde [28:06]
That I haven’t been yet, where do I want to travel to. So I have a goal with my husband to go to all 50 states together. And one area we haven’t been to yet , I really want to go to it. I’m hoping to do it this year in the fall in New England. So like the New England States, we have not been there. So I’ve got like 13 states left and a bunch of them are in New England.

Mario Fachini [28:29]
Very nice, very nice. Well, I appreciate what you’re sharing. I’m going to thank our sponsor, and we’re gonna come back for the Imperfect Action Round.

Sponsor – Free Business Book Publishing Course [28:38]
You’ve heard me say every business needs a book, including yours. And it’s true. And that’s why you should visit freebusinessbookpublishingcourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. But you know what? Don’t take my word for it. Take it from a few of my authors like Lorie, “I went from having an idea and the possibility to actually getting my book published.” Or Katherine, “Thank you for making my mom number one bestselling author.” Or Maryalice, “What he got done for me in three days regarding my book launch, unimaginable.” Jon Cody, “I’ve worked with Mario over the phone and online and he’s been very helpful in getting me where I needed to go with promoting my books.” Rosio, “There’s no way in the world I would have been able to do this with somebody else. Again, I’ve attempted it in the past, it didn’t serve me. As a matter of fact, I ended up more frustrated than anything. So this has been a very seamless process.” Adele, “If you’re looking for an amazing business coach, I highly recommend Mario Fachini.” Or Bill Benner, “I can’t make a higher recommendation than to work with Mario Fachini. He has been great for me. And right now, I won’t work with anybody else except for Mario.” Hey, their words, not mine. Visit FreeBusinessBookPublishingCourse.com to get started now and I look forward to hearing your transformation as the next video success story. Once again, that’s FreeBusinessBookPublishingCourse.com.

Mario Fachini [30:08]
And we are back with the Imperfect Action Round. Are you ready to take Imperfect Action?

Courtney Deronde [30:16]
I’m ready,

Mario Fachini [30:17]
I got three questions for you. And the first one is, what is the fastest path to the profits?

Courtney Deronde [30:24]
The fastest path to the profits? Well, I hate to sound like a broken record. But I do truly believe what we talked about in the first part of the podcast interview, having that information, and someone who can help you utilize it is the fastest path knowing where you’re making money. And having someone whether it’s yourself if you have those skills and abilities or having somebody who can help you analyze those results, not just having the data, not just having the discussions, but using the two together to truly know how you’re doing and where you should focus your efforts.

Mario Fachini [31:02]
Excellent. And you don’t sound like a broken record. I designed the questions in the show flow. And there’s times I’m like, everyone always repeats what they said in the first half. But you know, what’s great about the Imperfect Action Round when someone’s on the show notes page, they might again, what that whole time thing they might just skip in, we have like quick truncated things like here’s the Expert Authority Insights. Now, I love that you said in the first part because they’ll listen to this and or just read it and go, well, now I gotta listen to the thing. So I’ve thought about it too, I’m like, should I change that? It’s in the first and second, well you’ll see, the second one is, what is the biggest problem your prospects are making? And what’s the fastest way for them to fix it?

Courtney Deronde [31:51]
Okay, so again.

Mario Fachini [31:54]
it’s the opposite of what you were.

Courtney Deronde [31:56]
Yeah, sure. And I think what we were talking about with those blind spots. And we will talk about the end of the show. We’ve got a resource, a free ebook that your listeners can download for free they go through all five blind spots. But the one blind spot I mentioned of just really not recognizing when you need to get back to what you are most passionate about and what you are, where you provide the most value to your business and recognizing that there are other people on your team or outsource options that can handle some of those responsibilities, that your best contribution to your business is doing what only you can do to drive the profitability in your business. And for each business owner, that’s going to be different. But knowing what that is, knowing first the question like knowing how your business makes money, and I say the second one, knowing how you make money for your business would be the next thing.

Mario Fachini [33:00]
Excellent. Number three, this one will probably never leave. What is the best way to maximize customer lifetime value?

Courtney Deronde [33:14]
So being in a service based business, I think helping clients and customers like having a mind for helping and really knowing your customers or your clients, if you understand the issues and challenges that they face, and how you help them and you can continue to help them and show them new ways that you can help them that is an amazing way to grow the lifetime value of a customer. If you are continuously learning and understanding more about the issues and challenges and needs of your customer and evolving and adapting and finding ways to help them solve those problems. There’ll be a customer for life if they know you understand them and you are trying to help them.

Mario Fachini [34:10]
Excellent. What books would you recommend Expert Authority World?

Courtney Deronde [34:15]
What books? Oh, wow, I didn’t know this one is coming up. So one of my favorite books is Traction by Gino Wickman talks about us. We run our firm on Eos. That’s been a huge part of our success here. I love Building a Story Bran by Donald Miller. Free to Focus by Michael Hyatt. Oh, there’s so many I could say but those are probably three or one more that’s really more about emotional intelligence and that’s it’s about the Enneagram The Road Back To You by Ian Cron. Those four books I just mentioned, have been a huge part of shaping me as a leader and our firm over these last few years. And I think they don’t talk specifically about profitability or finance. They talk about emotional intelligence and managing your time and your productivity and being clear about your message and how you help and how you run a successful business. They’re just great ways to have a really well rounded picture of what it takes to be a successful leader and business owner.

Mario Fachini [35:25]
I feel like you have a fifth one in there, and you just want to get a full house.

Courtney Deronde [35:29]
Oh, let’s see a fifth E-myth by Michael Gerber.

Mario Fachini [35:34]
Very good. We have room for six so five is perfect. Where would you like people to learn more Courtney?

Courtney Deronde [35:46]
Yeah. So if you go to Tdtpc.com/expertauthority, there you will be able to access any part of our website. But you’ll also be able to download the free ebook that I mentioned where we share the five financial blind spots of companies as they grow and scale. So you can download that you’ll see one of the blind spots that I mentioned in the podcast interview as well as four others. There’s lots of guidance there and opportunities to reach out. So if you just go to tdtpc.com/expertauthority, you can get access to contact information as well as that free ebook for your listeners.

Mario Fachini [36:33]
Excellent. Well, thank you very much. It’s been a pleasure.

Courtney Deronde [36:37]
Thank you for having me.

Mario Fachini [36:39]
Expert Authority World. We have another epic great episode here today. I’ll see you tomorrow. Have a great day. And God bless.

Sponsor – Free Business Book Publishing Course [36:48]
You’re already the expert. But have you transformed your expertise into a tangible asset that will generate and qualified leads while increasing profit for you? 24? Seven? And if so, how well are you promoting it? With the expert authority effect publishing method, it’s easier and faster than ever. Visit FreeBusinessBookPublishingCourse.com. today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Visit FreeBusinessBookPublishingCourse.com to get started now, once again, that’s FreeBusinessBookPublishingCourse.com.

www.EAInterviews.com [37:21]
Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EA Interviews.com. For complete show notes, the full interview video experience links to the resources we mentioned in more. Have a blessed day and I’ll see you tomorrow.

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