Damion Lupo is a professional real estate investor, serial entrepreneur (started 50+ companies), and best selling author of 11 books. He’s a four-time college dropout, who actually got thrown out of one of the schools for opening a bookstore in his dorm room, putting the official store into bankruptcy. Damion became a multimillionaire by age 25 and then lost his $20 Million empire by age 30.

After what would have been a crushing defeat for many, Damion rebuilt his entire fortune. He totally reinvented himself and his business, and today lives inside a mission to Free a Million People from Financial Bondage. He bought his first rental house with a VISA, which snowballed into owning 150 rental houses in 7 states in less than 5 years.

Eventually, Damion founded
Total Control Financial in 2010 to help people achieve financial freedom. His company focuses on qualified retirement plans which are much more flexible than IRA’s or 401k’s. The main goal of Damion’s company is to take money out of Wall Street and put it into Main Street’s hands

What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

Subscribe to EAInterviews

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Resources Mentioned

Business Book Checklist
Expert Authority Checklist

Books Mentioned

Your Greatest Power | J. Martin Kohe

• Unicornomics | Damion Lupo

Mastery | George Leonard

Mastery | Robert Greene

A Man’s Search for Meaning | Viktor Frankl

Reinvented Life | Damion Lupo

Rich Dad, Poor Dad | Robert Kiyosaki

Principles | Ray Dalio

People Mentioned

• Ken Honda

• Forrest Gump

• Helen Keller

• Zig Ziglar

• Indiana Jones

• Frank Allen

• Arnold Schwarzenegger

• Justin Bieber

• Robert Kiyosaki

• Kim Kiyosak

3+ Expert Authority Insights™ To Apply Now

  • The goal is that people can get to a place where money is not defining them. Where we take money out of the equation.
  • Our system is not set up to empower us. It’s set up to prey on us.
  • Work is a four letter word that most people don’t want to do.
  • The greatest sin any of us make is that we don’t live up to our potential because we give up on ourselves.
  • If it comes overnight, it’s going to be gone overnight too.


Wheel of Whatever™

[29:24] Wheel of Whatever Part 1 What would it take to exponentially elevate the financial literacy of the world

[48:11] Wheel of Whatever Part 2 Have you ever played Cashflow 101 with Robert and Kim?

What You’ll Learn In This Episode

**Click the time stamp to jump directly to that point in the episode.**

[0:31] We thank our sponsor, Acorns

[1:06] Do people think about their financial future

  • People are reacting to it emotionally and less thinking about it
  • Fear and the greed that takes over
  • We turn into animals instead of being rational

[1:48] Why there is fear in finances

  • A general feeling that we’re going to run out of money
  • If we didn’t have money, we die
  • Hand to mouth environment or feeling
  • Concern and uncertainty around the future

[3:27] How to be an investor

  • Spend time understanding diversification and risk tolerance
  • Understanding risk mitigation
  • Making sure that you have consistency
  • Be really conscious and be willing to engage

[5:12] The goal is that people can get to a place where money is not defining them. Where we take money out of the equation.

[7:01] How committed are you

  • There’s a process about becoming equipped
  • Going and learning something and then taking a step to build the muscle
  • How committed are you to your own future

[10:04] How committed am I going to be?

  • You’re at a place where you don’t have to wonder whether or not you’re going to survive
  • You’re going to learn the skills, the tools, and you’re going to have the experience
  • You’re going to have income coming in and that’s going to keep coming in the rest of your life. f That income went away because something happened, you’d have the intelligence, and the experience, and the scar tissue to actually be able to go out and redo it.

[11:54] Are you responsible for everything in your life?

  • Have the control to choose
  • You’re just choosing to be a victim
  • It’s going to be. It’s up to me.”

[14:26] How to think

  • The questions we ask define our lives
  • How can you serve people better? Become better.
  • Create the opportunity

[14:26] How to become a billionaire

  • You go figure out what people need
  • You go get it
  • You bring it to them

[16:13] People need stuff all the time

  • You find ways to give them aspirin in whatever way it is
  • There is no limit unless you create that
  • You’re like human aspirin for somebody’s thing
  • There’s something that you’re doing that’s helping somebody else

[17:45] How to start a business

  • Asking how are you going to transform lives and change the world.
  • The world is changed one person at a time or one thing at a time
  • Whatever it is that you’re doing, it’s the work

[20:45] How aware are you

  • Something to be inspired by and not attached to
  • We focus on doing things right versus the right thing
  • Conflict and the tension screws everybody up
  • Being in so much fear that we lose track of everything
  • Greed
  • If you’re attached to something, you’re dead in your tracks

[22:58] Damien had the ability to change things

  • It wasn’t anything except for me
  • I took the full responsibility for it
  • Start with, this is for other people
  • Biggest shift is when you go into a place of trust

[25:08] Damien’s biggest transformation

  • People that Damien worked with have the biggest transformations
  • They become so committed to something
  • The the ripple effect of other people
  • People that have taken control of their financial lives

[26:30] Why people don’t have the experience

  • They don’t commit and actually stay in the game
  • They keep moving into a different line
  • They keep bouncing and they keep starting over

[26:30] How deeply are you willing to be a student?

  • Learning every day
  • It never ends. It ends when you’re dead
  • Natural flow to growth
  • There is no flat. There’s no homeostasis in the universe. It’s expanding or contracting

[29:24] Wheel of Whatever Part 1

  • What would it take to exponentially elevate the financial literacy of the world?
  • The one word is responsibility
  • The moment somebody takes responsibility and stops pointing a finger is the moment everything changes

[31:09] Damien’s Cs

  • Calendar
  • Cash
  • Credit
  • Choosing
  • Clear

[35:14] That pain price changes everything where you go

[36:44] A Decade By Design

  • Help people map out the next decade
  • There is virtually nothing that you can’t create by 2030 if you start now or you start planting the seeds.
  • The success story of your life is going to show up at the end of the decade or maybe sooner

[38:17] If it comes overnight, it’s going to be gone overnight too

[41:12] The demise of our society

  • Here’s a deeper issue of people blaming and and not having respect for other people 
  • There’s a compassion and there’s a connection piece. And then there’s a responsibility piece

[44:17] How much are you going to take with you when you pass?

  • You don’t win if you have a bunch of money at the end
  • It’s literally about going and doing things and learning and growing
  • You can create your freedom. And freedom is based on wealth

[48:11] Wheel of Whatever Part 2

  • Have you ever played Cashflow 101 with Robert and Kim?
  • I’ve played with them

[49:50] Time out to thank sponsor, Acorns

[51:03] Imperfect Action Round

  • The fastest path to the cash Focus on one thing
  • The biggest problem prospects are making Waiting for all the lights to go green before they leave the driveway
  • The best way to maximize customer lifetime value is Focus on the relationship and not the transaction

[54:31] Thanks to our sponsor, Business Book Checklist

[54:45] Let’s take a moment to thank our sponsor, Acorns

[55:22] www.EAInterviews.com

Episode Transcript

Read Full Transcript

Intro [0:00]

EA Interviews Episode 170. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview. 

Mario Fachini [0:13]

We are back with another great episode. And I’m excited to share with you Damien Lupo Lupo. I don’t know about you but how often do you think about your financial future? How often do you think about investing? He’s going to be covering all of this and more and how it relates to your business right after I thank our sponsor. 

SPONSOR Acorns [0:31]

How would you like to grow your wealth easier than you think with the change you probably don’t notice anyhow automatically? That’s why I started the compounding interest snowball investing with Acorns and advise you do too. Get started simply and easily today at EAInterviews.com/Acorns. 

Mario Fachini [0:48]

Here he is ladies and gentlemen, Damien Lupo Lupo. Damien Lupo, how are you doing today? 

Damien Lupo [0:52]

I’m awesome, Mario. It’s great to be here. Thanks for having me. 

Mario Fachini [0:55]

Oh, it’s my pleasure. I can’t wait to hear what you have to share with Expert Authority World. Because how many people do feel, in your experience, really think about their financial future? 

Damien Lupo [1:06]

I think most people are reacting to it emotionally and less thinking about it. It’s mostly just the fear and the greed that takes over. It’s a part of everybody’s life because we sit there in the space of just the unknowing and it’s a it’s a survival space. So there’s the thinking, but there’s a lot more emotion, which takes us away from the thinking, which makes us very primal. And then we turn into animals instead of being rational using our frontal lobe. So I don’t think there’s really anybody that escapes it. It’s very, very rare that somebody is not thinking about it every day. 

Mario Fachini [1:34]

Why do you think there is such a fear in it? You know, whether it’s business or personal, where does it come from? Because of finances affects everyone. But why aren’t more people confident with it? 

Damien Lupo [1:48]

Well, there’s there’s a general feeling that we’re going to run out of money. That if we don’t have enough that it’s a space where if we don’t have it, we’re going to be homeless, we’re going to starve to death. I mean, there’s a shift years ago and Ken Honda talked about this in his book and in an interview I listened to recently where, when we shifted from rural living into the cities, all of a sudden, we had to have money to get food. Because before we grew food. And once we shifted to a place where we had to have food and money was required, then all of a sudden, if we didn’t have money, we die. And so there’s there’s definitely a focus and that’s a very immediate hand to mouth environment or feeling. And then beyond that, there’s a general concern and uncertainty around the future. Because, I mean, most of us, if anything, we have this whole stock market plan. And that roller coaster is supposed to give us a future. And so I don’t think there’s a lot of certainty. And that’s one of the basic human needs is to have certainty, especially, around money, because we need money to survive. So we go back into like a very reptilian space. And we don’t really know what to do with it because the system is not really set up to educate us. We just kind of hope and pray and maybe watch a whole bunch of media and it’s very confusing. So people are basically just stuck in this panic fear mode. And other people take advantage of it. So unfortunately, our system is not set up to empower us. It’s set up to prey on us. 

Mario Fachini [3:07]

Now, what does that do for an entrepreneur in business who has to deal with money, and might not be equipped for it, but they have the greatest idea or the skill set in the world? What do you see as a ripple effect on a personal level, coming into business with all of the people you’ve helped? 

Damien Lupo [3:27]

Well, here’s one thing that I’ll point out that, in business as an entrepreneur, you can be the best entrepreneur you can create a business. But your skill set around being an entrepreneur is very different than being an investor. And whether you’re an employee or an entrepreneur and then you shift into investing at some point, it’s a different tool belt that you have to put on. And most of us don’t spend any time understanding diversification and risk tolerance. As an entrepreneur we just go and we we roll the dice and we hope it’s not black or it’s not red. And we end up losing everything. We go, “Okay. Well, we try again.” With investing in it’s a different profile. It’s about understanding risk mitigation. It’s understanding things like position sizing. And really making sure that you have consistency. A lot of people misunderstand what investing is. And so they end up becoming speculators. Like our entire system 40 years ago was set up with the whole retirement plans. And it really pushed people from being great employees or great entrepreneurs into a place where they had to be an investor overnight with no training, no skills. And all they did was say, “Okay. Well, I guess I’m going to throw my money into a system that I don’t understand. And I hope it works out.” But we’re totally afraid of it. So it requires us all to say, “Okay. I’m going to engage and not abdicate responsibility.” You can’t just say, “Well, I have a financial advisor.” Now, what we mostly have is financial people that are selling us stuff. They’re not necessarily looking out for our best interests. And and some are. Most of them are simply selling their products and that’s fine. They’re making a living. But we need to be really conscious and be willing to engage. Otherwise, we’re going to have a life of total uncertainty and complete panic. 

Mario Fachini [4:59]

So do you feel that all entrepreneurs should know basic investing? And would you say that investors need to know the side of entrepreneurship for the businesses they’re investing in? 

Damien Lupo [5:12]

I think one has to have the other. I don’t think that as an investor, you have to be an entrepreneur. I think everybody has to become an investor and understand that. Because ultimately, at some point, if you don’t understand that, if you don’t understand how to have money working for you – and that doesn’t mean you can’t have investments in businesses. So as an entrepreneur, you can use that skill set. But there’s a different mindset. There’s different things that you have to be able to know how to do and you have to practice. So everybody has to become an investor. And it’s it’s funny because people say, “Well, I’m not good with numbers.” And then what are you setting yourself up for? You’re setting yourself up for a lifetime of uncertainty, where people are just going to take advantage of you and you’re going to have less options than you would have if you said, “I’m committed to my financial future.” The goal, Mario, is that people can get to a place where money is not defining them. Where we take money out of the equation. Like Forrest Gump said when he made a money on Apple stock. He said, “It was just one less thing to think about.” And that’s exactly what we’re trying to get to. But it takes a commitment to designing a life and not having it by default. Most of us have a default life plan where we say, “It’s too complicated.” We’ve been told we’re too stupid. And so we sit there and say, “Okay. Well, I guess, I just should hand my money over.” I see people that are super successful in business doing that. And they say, “Well, I’m too busy to be bothered.” Or, “It’s just I don’t understand it.” Well, you don’t understand it, because the system is rigged to keep you completely confused. 

Mario Fachini [6:30]

Let’s set a reasonable expectation, if someone has no experience in investing right now or – yeah. Let’s start with that one. If they have no experience right now or a very minimal that on the scale of someone seasoned expert like yourself, it might as well be nothing. What is a reasonable expectation they can say, “I’m going to take the next 90 days, 180, a whole year, 12 months.” How long do you need before you would say someone is at least equipped to at least know what they’re doing and where they’re at? 

Damien Lupo [7:01]

Well, I can tell you that it takes about a month for somebody to figure out where they’re at. Because you have to be really honest about the numbers and behaviors and look backwards. And then you can figure out, “Okay. Where am I? And where am I heading? What’s the trajectory?” So it’s not very hard to figure that one out. What it is, is it’s painful to actually acknowledge it, because it’s the numbers don’t lie, they tell a story. And so that’s fairly simple. What I can tell you is that there’s a process about becoming equipped. And people say, “Well, what should I invest in?” And my answer is always the same, “You.” And a lot of people say, “Well, that sounds exhausted.” But you know what’s exhausting? Spending your golden years worrying that you’re going to run out of money because you don’t really have any competency. And I get a lot of people that come to me and they’re concerned they’re going to run out of money. And I say, “Okay. Are you willing to commit two to three years of going out there learning, trying things, putting money into different things, and actually getting some scar tissue?” And usually people will quit within six to 18 months, and it’s not enough time. It’s not about just learning something. It’s not about just going through a seminar and saying, “I feel smart.” It’s about going and learning something and then taking a step to build the muscle. A great analogy is looking at the gym. You can’t look at the gym and just focus on the gym without going into the gym and lifting the muscle and sweating and dropping a couple of the plates on your feet. Like, there’s a process to it. That’s how you get strong. And people have to be willing to do that. And you go to the gym, you don’t go once and say I’m done. You go there day after day. And that’s the same thing. The question is, how committed are you? It’s not how much money you have. It’s not how many years? It’s literally how committed are you to your own future. And that’s the difference. I mean, I started off with negative 6,000 and it turned inside of five years into a financial freedom position that my ego then took over and blew up. But it’s really a question of, are you committed and how committed are you. And then we can talk about the process. But most people aren’t committed. They’re not willing to give up any type of their time they’d rather go focus on Netflix and in Twinkies, and that’s just not going to get it. 

Mario Fachini [8:58]

Wow. Hard hitting right there and it’s the truth. Let’s put some numbers to it because that – as if that didn’t hit hard enough. I want to really drive the point home because I think it’s so important. Because everyone listening and watching is an entrepreneur. And I know myself, I’ve told my own clients and audiences you need to know the numbers, you need to check this stuff out. It’s like, how are you planning to get more leads and profit and help and serving more people if you can’t even figure this out or you’re going backwards? One of the things I’ve said for decades has been – when someone goes, “Well, I don’t want to raise my price.” Or, “I think that’s too much.” It’s just a mental block. I go, “If you’re not around in three to five years to serve them, I can guarantee you the competition is not doing as well as you do.” And it’s like the more altruistic they are, it’s like the the more it seems like they want to be away from it. But if someone does implement this versus doesn’t, in the golden years, what are we talking in the term of numbers in their bank account to have that financial freedom over the long haul? 

Damien Lupo [10:04]

Well, let’s just be really clear. First off, the average 60 year old has about $60,000 in retirement accounts, I mean, the the median number is around 60. That means half people have less than that, half people have more of it or more than that. So in relative terms, what does that mean? It means most people are in deep trouble. That they don’t have the money to go out there and just pile it into an annuity and live into their golden years with lots of options. So what do we do? Well, we ask a question, how committed am I going to be? When we’re talking about your commitment level, if you’re willing to commit to go out and learn how to invest, I can take anybody with a second grade education. And this is not a joke or an exaggeration, I can take you with a second grade education and in five years take you from zero to financially free. And what does that mean? It means that you’re at a place where you don’t have to wonder whether or not you’re going to survive. It means that you’re going to learn the skills, the tools, and you’re going to have the experience over those five years to get yourself to a point, one, where you’re going to have income coming in and that’s going to keep coming in the rest of your life. And two, if that income went away because something happened, you’d have the intelligence, and the experience, and the scar tissue to actually be able to go out and redo it. The biggest problem, Mario, is that people don’t have the experience. So if you’re listening right now or watching and you say, “Well, you know, I’ve got a couple million dollars but I don’t have any experience.” How confident are you? This is what happens to lottery winners. They have a bunch of money, but they don’t have any experience. So if I were to hand somebody an apartment building right now, that was kicking off $10,000 a month, and they had never done anything, never really done due diligence, hadn’t gone through the process, they’re going to be scared to death. Because if nothing ever went away, they’d have no idea how to do it. When I lost my $20 million portfolio, I knew how to do it so I can go do it again if I want to. So it didn’t matter so much that I lost it. It mattered that I did it and went through it. And that’s the thing that we have to be willing to do. Are you willing to spend those five years? And if you’re not, there’s nothing that can be done for you, because nobody’s going to be able to do it for you. 

Mario Fachini [11:50]

I like when you had the gym analogy, you got to put in the work. 

Damien Lupo [11:54]

It is work. It’s a four letter word that most people don’t want to do. The reality though is that it’s an option. If you’re in America at the moment, there’s an option. I mean, there’s some places where there’s simply not an option. I’ve been all over the world. And some of the people that I meet will tell me they’re great entrepreneurs, they’re hustling, and they simply don’t have an option because their countries and the politics don’t allow it. In the United States, if you’re broke, it’s because you generally have chosen to be broke. And if you’re poor, poor is a mindset. Poor is a spirit. If you’re poor, and you you’re going to stay there, you’re choosing it. And people will say, “Well, I’m from the wrong part of town. And I go, “You know what? Most people aren’t.” And the people that are, sometimes they make a choice and sometimes they don’t. But either way, they have the control to choose. And it’s it’s really fascinating to to see people become victims. There’s a question of how responsible are you? This is the ultimate differentiator between financial freedom and financial, just, poverty. It’s are you responsible for everything in your life? And you say, “Well, I was born into the hood.” Or, “I was born in in lower middle class.” If that – you know, the messaging I got as a kid was, we don’t have enough money for the house. payment, let alone food. And so clothes, forget it. Like, here’s 100 bucks for the year. Like, that is our budget. And I got that messaging. So we didn’t have great wealth. And so I had to choose, do I want to take that and say that’s the reality? Or do I want to say, I can go create something? We’re humans. We have this power to choose. A great book, by the way, The Greatest Power by J. Martin Kohe. And it’s it’s the ability for us to make decisions and not say, “Okay. Well, my history is my future.” Most people that say, “Well, I’ve started here and I’ve got to be here.” You’re just choosing to be a victim. You’re blaming your environment or your situation. And unfortunately, you’re going to be stuck until you take responsibility and say, “It’s going to be. It’s up to me.” Like, that is the mantra you have to have if you’re going to change your life. 

Mario Fachini [13:41]

That is a good mindset to have and to live by. Because, you know, no matter if you had a lot of money growing up or none, everyone has their own personal circumstances and differences and you have that choice, like you were saying. I found that if you look at a lot of entrepreneurs and people who have become successful, they had harder times growing up because the more successful they were – the parents were successful early on, and their more complacent and comfortable their life was. There was no real real – you know, if they built a cool business, great. If they didn’t, they’re kind of okay. When it’s a matter of life and death or food or not. Like you said, that thing starts kicking some things and kick you into gear. 

Damien Lupo [14:26]

It’s true. I remember as a kid being a little bit envious of these kids, a couple – they’re twins. They both had brand new trucks when they turned 16 years old. I thought that’s really cool. And I was out there hustling. I had a paper route where I was up seven days a week at three o’clock in the morning. I mean, my senior year in high school, I was doing that kind of stuff. Whereas, other kids were entitled. And I guarantee you, they have not gone anywhere. So I don’t know that being entitled or having this super successful or rich childhood is necessarily a good thing. And so somebody says, “Well, I’ve always been in the hood,” or whatever the environment was. “Good. You know what? If you want  to stay there.” And we really do have this power and we just give it away. The greatest sin I think any of us make is that we don’t live up to our potential because we give up on ourselves. And it’s it’s really sad to see people that have just said, “Okay. Well, it’s just not going to be.” Like, you got one choice. Are you just going to say, “Okay. I’m going to die.” I mean, give me a break. It’s so sad to see people and then complaining and then watching the news obsessed over the negativity. Instead of saying – like you said earlier, are you going to go charge more or are you going to serve more? I mean, the questions we ask define our lives. And the question, how can you serve people better? Become better. Don’t say, “Well, I need an opportunity.” Create the damn opportunity. You know, like, go out there and do something. If you go out – there’s a really simple way to become a billionaire. You go figure out what people need, you go get it, and you bring it to them. It’s not hard. And people need stuff all the time, like in every aspect of society in our lives. And there’s people that are in pain. So how do you how do you fix people? You find ways to give them aspirin in whatever way it is. It’s an under limited opportunity. There is no limit unless you create that. And so it’s really a choice. 

Mario Fachini [16:08]

Yeah. Ease that suffering or eliminate it completely. 

Damien Lupo [16:13]

That’s all you are. You’re like human aspirin for somebody’s thing, whether you’re making pencils or penicillin, or whatever you’re doing. There’s something that you’re doing that’s helping somebody else. If you think about that and what your role is, it’s like the person – I love this story where you look at people that are moving bricks around or maybe they’re building something. You ask three different people what they’re doing. One of them says, “Well, I’m moving bricks around.” The other one says,” Well, I’m building a building.” The other one says, “I am helping people connect with their Creator.” Because they’re building a church or Cathedral or synagogue. And it’s it’s really fascinating to see how people have a perspective on what their work is. And if you fall in love with the work, the first person has a totally different perspective than the third one. The third one is on the mission. And when we find a way to connect to a mission, it changes everything because you’re asking better questions. Like, how can I serve more? What’s important about my work? There’s always something important about your work. That’s just how it is. And if you say, “Well, I’m just doing this because I have to,” you’re basically a slave and you’re in prison in your own mind. So the question is, how can you shift that? 

Mario Fachini [17:14]

There’s a great Expert Authority mindset. Because one of my favorite quotes is from Helen Keller, and it says, “The only thing -‘ roughly, the only thing worse than not being able to see is having sight and no vision. And so many people are just going through the motions and doing whatever. I mean, they might have the best skill set in the world but they don’t see it as a long term thing. I’m just doing an insert blank here. Like you said, I’m just laying bricks versus building a business versus changing lives. 

Damien Lupo [17:45]

And one of the keys – I talked about this in my book, Unicornomics – that to start a business, it’s not about saying, I got this cool widget or I’ve got this great service and I’m going to go help people with it. It’s really asking how are you going to transform lives and change the world. And the world is changed one person at a time or one thing at a time, maybe it’s an animal. Whatever it is that you’re doing, it’s the work. And so when, when I looked at my mission a number of years ago after I lost everything and had to start over, I said, “Okay. What is my mission?” Because I didn’t have one before. My mission was just more money. And that’s not a good enough mission. I mean, it’s just not. We’re not meant to chase money. Money is a side effect. And if you’re focused on something that matters – my mission, and the company’s mission, and my team’s mission, is to break a million people’s shackles. Their financial shackles. Get them out of bondage. Our bondage is self-imposed. It is absolutely something that we choose every day or we choose to break it. And so we’re part of that mission. So what we do is we ask the question, how are we helping break the shackles today? And how can we do it better? How can we do it more? So when somebody calls us and they’re mad or the frustrated, the question is, how can I help you break your shackles? Because this isn’t about me. This is about something happening in your life. It changes when you have a mission. It’s really different than just saying, “Oh, boy. I’ve got somebody upset or irate or I’ve got to go to work.” Like the mission pulls you. 

Mario Fachini [18:57]

Wow. You’re hitting a home here for me also. Because when I – and I thank you. Because when I started the show, I’d actually helped probably about a dozen people with their own shows. I’ve always had a team. I’ve always helped businesses. And you know, I’ve always been – started my first business at 12. But I never started my show until I started my show. And everyone asked me – I had done, literally, 3000 plus Facebook Lives, videos, this, and that. And everyone goes, “I love your show.” I go, “I don’t have a show. I don’t have a show. I don’t have a show.” And one day, I just changed the label on the screen. And I was joking around about it. And I still have the videos to prove it. And then I go, “Oh, my gosh.’ And when I started Expert Authority Effect Interviews here, it was after I lost my dad in April of 2017. And I was just, like, I felt lost. And I was in church. And the message was, how are you honoring God in your work? And I was just like – no. “Are you?” And I’m like, “Maybe, kind of, mostly.” But like you said, if you get real, the answer was, “No. Not really. Not as well as I could.” And it was always like, you know, on my idea list, or this, and that, and then it hit me. And I was like, “I have to do this. I’m going to launch it.” And the mission of the show is to exponentially elevate the identity of humanity. It’s not A podcast for me. It’s not A whatever. It’s not A microphone. Those are all just the byproducts of it. So when you’re talking about that, I really thank you for bringing that up and letting Expert Authority World know, because I’m one of them. And you’re speaking right to me too. 

Damien Lupo [20:45]

That’s awesome. You’re talking about finding something to be inspired by and not attached to. A lot of times we get really attached to the thing or the tool and and we get stuck on it. Instead of being open to the right thing, we focus on doing things right versus the right thing. And it’s very, very destructive when we get attached. Because we get blinded, we get into tunnel vision, and we’re not seeing what’s going on. And then we get flanked, we get crushed. So the question is, how aware are you? And usually the reason we’re not aware is because we’re so tense. We’re so much in fear. Or we’re so obsessed. And our ego takes over. And then we don’t see anything other than that one thing. And we get get a little nutty about that. So if you can start relaxing and release the tension, then all of a sudden, you start to feel your environment. You start to connect with things all around you, not just a straight line in ahead. It really does change things. The conflict and the tension really screws everybody up because we get so obsessed about whatever or in so much fear that we lose track of everything that’s actually happening. The reality of what’s happening. And usually it’s a fear thing that ties us down the most. But the greed can do the same thing. For me, the greed made me really, really stupid because I made way too much money way too fast. And then I said, “Well, I’m ten feet tall and bulletproof. I’m invincible.” And the universe had other ideas. It literally flattened me with a freight train. And I said, “Oh, I guess not.” And so it really changes the perspective when you’re so attached to something. So the question is, how attached are you to something that’s beyond the mission or not a mission, your own hedonistic tendencies, or just the way it has to be? I think that’s one of the things that screws us up a lot is we think that it has to be a certain way. Well, every tech entrepreneur in the world, in every garage around the world, or in a village, or wherever, is thinking about ways to disrupt the things that you think are certain going forward. So question is, how much can you pivot? How open can you be to adjust? And that’s what’s really going to create wealth. It’s going to create survival. If you’re attached to something, you’re dead in your tracks. 

Mario Fachini [22:47]

What would you say is the been the greatest blessing from everything you went through that’s helped you now that you can look back in hindsight and go here’s why it really happened? 

Damien Lupo [22:58]

So losing 20 million bucks and then spending a couple years getting to the point where I realized that was 100 percent me. It wasn’t the economy. It wasn’t the great recession. It wasn’t somebody in office that was president. It wasn’t anything except for me. It wasn’t my mom’s fault. Like, I hear people saying, “Well, you know, my mom beat me here or my dad did this.” I’m like, “You know what? What are you going to do with that?” And so when I took the full responsibility for it – and I’ve had bad partners. I’ve had great partners. And there’s always a reason there’s always an excuse. And the moment that I shifted and said, “This is me.” Then I had the ability to change things. I said, “Okay. What am I going to start with?” I’m going to start with, this is for other people. And it’s a there’s a Zig Ziglar saying that, “You can have anything you want in the world as long as you can – if you help enough people get what they want. You can have anything you want.” And what happens is you keep helping people and that becomes your focus. And the other stuff just sort of happens. And you stop thinking about it. And your focus creates all sorts of providence. And that was the big shift. How can I figure out – like I wake up at [3:00] in the morning reading tax code to try to figure out how I can help more people get freer. And it’s because that pulls me. It’s like a Northstar. It’s guiding me. And it’s for other people. It’s not, “Okay. How can I do something to make more money?” The money happens. And the biggest shift is when you go into a place of trust. And people say, “Well, I have faith.” And I said, “Yeah. You have faith but you don’t really trust.” It’s like the Indiana Jones scene where he has to walk across the big gap. Yeah, a lot of people have faith and they would say I have faith. And then they would not take a step. And the step is where you have the trust. That’s where you take action. That’s the biggest difference when you take trust, it’s because you’ve got something that you trust in so deeply that you’re willing to let it pull you and you actually don’t resist it. 

Mario Fachini [24:41]

Wow. That’s powerful. Thank you. And you’re making this super easy for me to transition into the transformation because I can feel it is your mission now. And when you’re saying you wake up at 3:00 a.m. to read tax code, who would you say is the biggest transformation you’ve been a – or the biggest transformation you’ve been able to give someone through helping them and serving them? 

Damien Lupo [25:08]

Well, it’s an interesting question because what I’ve seen is I’ve seen people I work with have the biggest transformations. Where they become so committed to something and I watch how they’re the ripple effect of other people. So the biggest I’ve seen people that have taken control of their financial lives that are no longer on the Wall Street roller coaster. What I’ve really seen is I’ve seen teammates, one in particular, is my business partner. And I’ve watched him – I’ve known him for decades. And I’ve watched him transform and just owned it. He owned his life, owned his family’s future. And it’s it’s fascinating because I believe we all have these gifts in us. And if somebody just encourages us or they can – you know, if people can borrow confidence of somebody else, and somebody believes in them enough, and that’s really I think what happened with this particular relationship. I just believed in him and trusted him. And if you think about that, that’s one of the greatest gifts you can give somebody to help them transform is your belief and your confidence and your trust in somebody. Because I think we’re all capable. Sometimes we just don’t believe that we’re worthy of it. 

Mario Fachini [26:12]

You’re spitting fire here today. Thank you. I want to ask you about what the people – that you’re helping, how long is it taking for them to see a change on average? 

Damien Lupo [26:30]

There’s something that George Leonard wrote about in the book Mastery. And there’s a couple. There’s Robert Greene Mastery. And then there’s George Leonard. The one I’m talking about is George Leonard, because it’s about martial arts and there’s something called The Plateau. The Plateau is where you’re doing something over and over in martial arts. You just do this thing for months and years. Nothing seems to be happening. And then one day, you pop and you go, “Oh, I get it. I got it.” And that’s where there’s a transformation almost at a spiritual level where something happens and there’s a flow. And so sometimes that happens in a matter of months. Usually it’s a matter of years. And what happens is most people never have that experience because they don’t commit and actually stay in the game. They keep moving into a different line. They’re like, “Okay. I’m doing this thing. I’m doing this thing.” And they go, “Oh, that thing looks way more fun,” or way more attractive or whatever. And they keep bouncing and they keep starting over. So I’ve seen people that have transformed. And I’ve seen people that thought that they knew everything after a year, a-year-and-a-half. And I go, “You’re just getting started. It’s the same thing. It’s analogous to a black belt. You can see them behind me. I’ve got four black belts, different arts. And people say, “Well, that’s really cool. I want a black belt. How long does that take?” And I go, “Fifteen minutes. Go to Dick’s Sporting Goods, it cost you 10 bucks. It’s really simple.” Or you can become a black belt. And what that means is you’ve committed to becoming a student. And so what’s the transformation? How long does it take? The question is, how deeply are you willing to be a student? I’m a student. I’ve been investing professionally for two decades or more than that. And I’m learning every day. I’m out there at seminars with people being humbled, learning, making money, losing money. Like, it never ends. It ends when you’re dead. And people go, “I want to just get there and then be good.” I go, “Bye.” The universe only looks at you as taking up space at that point. I mean, are you actually contributing something? And I’m contributing because I’m growing with people. And I think the universe encourages that. It encourages it with everybody. There’s just a natural flow to growth or you’re dying. The question is, which path are you on? If you think you’re just flat and you’re good, you’re dying. You’re not growing anymore. So the only other thing, there is no flat. There’s no homeostasis in the universe. It’s expanding or contracting. And that’s really the position we’re all in. So which one are you in? 

Mario Fachini [28:37]

That’s a good point you make because you know, there’s no neutral. 

Damien Lupo [28:42]

There is no neutral. 

Mario Fachini [28:43]

You got to be doing something. 

Damien Lupo [28:45]

You know, and it’s fascinating because if you put a car in neutral and you hit the gas, what happens? You just blow up the car, eventually. So you have to pick a gear, and it could be reverse or it could be first gear or fifth gear or whatever it is. But neutral doesn’t do anything. It just wastes a lot of energy. And so if you think about that with your life, you’re just wasting energy. If you’re neutral, pick a damn gear. Go somewhere. Do something. Because nobody wants you to sit there. Because, really, you’re pushing gas through a system until it blows up or dries up. And then you’re done. 

Mario Fachini [29:17]

And at that point, you probably don’t want to be sitting in it when it happens. 

Damien Lupo [29:21]

That’s it. Always a choice. 

Mario Fachini [29:24]

It’s time for the Wheel of Whatever. And your question is – oh, it stopped right here. What would it take to exponentially elevate the financial literacy of the world? 

Damien Lupo [29:44]

The one word is responsibility. I mean, the moment somebody or somebody’s takes responsibility and stops pointing a finger is the moment everything changes. I mean, that one thing. It’s not about everybody becoming an investor or an entrepreneur or learning how to YouTube. It’s literally saying, “It’s my life, it’s my responsibility.” And it’s like, if I’m going to eat, maybe I can learn how to grow something. It doesn’t matter what it is. The question is how responsible are you? What’s your level of responsibility? Ultimate responsibility is ultimate freedom. Period. If you’re not responsible, you’ll never be free. Because there’ll always be somebody that can take it away from you. There’s always somebody that can change it. And you never have the ability to say it’s mine. Well, we all choose that. This isn’t something that somebody can take from you or give to you. It’s really a choice. Viktor Frankl talks about this in his book A Man’s Search for Meaning. And I don’t think we really get this. Most people are just – they complain. Why would you complain if you owned 100 percent of your life? There’s nothing to complain about. You just go change it. 

Mario Fachini [30:53]

Again, more hard hitting that I know people are resonating with it. And it has to be said. And I’d say most people don’t like to address it that’s why they’re where they’re at. But hopefully, this breaks them free. 

Damien Lupo [31:09]

Well, here’s the thing, Mario, that most people don’t want to acknowledge. It’s why it’s very hard to work with somebody like me for most people, because I don’t mess around. I don’t pull punches. We look right at the numbers. And unfortunately, most people don’t want to look at the numbers because they tell the truth about what they’re doing, what they value, their behaviors, and who they are. And people say, “Well, just because I spend money on Dunkin Donuts every day doesn’t mean I am a certain thing.” “Yeah, it does. It means you have your self-worth and how you look at your self-concept is probably pretty crappy.” So the question is, what are your numbers saying about your life? So really only one way to figure out what matters to you. Look at your calendar and look at your money. I mean, look at your bank account, look at your credit card, and your time. When you look at those three things, I call it the three C’s, your calendar, your cash, and your credit. And you can see what you’re choosing, the other C. That tells the story. And then the question is, what do you want to do different? Do you want to carve something out? Or do you want to be complacent? It’s all about C-ing your life and choosing. Again, another C. Just stay with the C’s and everything is really clear, another see. I mean, it’s really fascinating how uncomplicated this is if you’re willing to tell the truth. That was the work I did with a guy named Frank Allen, back about a decade ago, after my meltdown. We spent two years. Every week we would spend an hour or two and talk about what was true. That was a question. It was the entire basis for the book Reinvented Life. And the question, what is true just kept peeling back layers. The first layer to look at is, what am I doing? And for most of us, we can figure out what we’re doing if we just look at our checking account. And then we go, “Oh.” Well, why don’t we want to talk about it? Why don’t we say, “Oh, I don’t want to talk about money.” Because we don’t want to acknowledge what we’re actually doing. It’s embarrassing. And so if you want to change your life, you have to own your life. And so just looking at the numbers, you can go, “Okay. You know what? I spend $2,000 a month on wine.” Okay. Maybe there’s a problem. Maybe I just like really expensive wine. But it really tells you a pretty big story. And I think if we’re willing to tell the truth, we can change our lives. If we’re not willing to tell the truth then we’re just dead. We’re dead in the water. Our lives are going to be the same. 

Mario Fachini [33:14]

I like that approach. And there was a time about five, six years ago when it was like, yeah, I didn’t want to – you know, things are fine. I’ll just keep running forward. Meanwhile, it’s like a black hole internally. But I reframed it to be empowering and go, “I love this because all you have to do is look at the numbers. Look at this.” These are finite things. How much time are you putting into your business, your friendships, your relationships, your family? Oh. No, I love family. Well, how often do you see them? You’re always at the office. I don’t equate that to success either. It’s like, maybe financially you’re better off. But all the people who are better off are nowhere near as well off and balanced as most of the people I know through business who prioritize all these other areas. But they’re finite, like you said, with the Dunkin Donuts and the wine. It’s either an A or B. And the analytical side of me loves that, because it’s a true or false statement. There’s no ambiguous – you know, I’m totally an artist and creative, which can be totally ambiguous. But when it’s finite, it’s a clear easy yes, no, move forward, or not. 

Damien Lupo [34:31]

That’s the hard question. And it’s also the most liberating question. What are you doing? People oftentimes say, “Well, I want to have passive income.” And I just want to have – “Just tell me the answer. Tell me the answer to my thing and then I can have money coming in.” They don’t want to do the work. And I go, “Okay. So that’s like saying, I want to have passive sex with my partner and it’s going to work out.” Like, “I’m not going to really show up. I just want the sex. Just give me the sex.” And then how long is your partner going to stick around? I just want the food In my garden. And I’m not actually going to go water it. I’m not going to feed it. I’m not going to do anything. How much is it going to grow? It’s all dead. The partner is gone. The money is gone. The food is gone. So the question is, what are you engaging in? You’re absolutely right, it’s – 

Mario Fachini [35:12]

And then whose fault is it? Because it’s not theirs. 

Damien Lupo [35:14]  

Right. When you own it, you say, “I’m going to choose.” It is very binary.  Like, I’m going to choose to invest time and energy. I mean things – what you pay attention to matters. What you pay attention to tends to grow and expand. If you focusing time and money on something, it’s like why I say if you want to expand your life, if you want to grow, pay somebody to give you feedback to be accountable to that’s bolder, grayer, or more experienced scar tissue than you. You’ll tend to pay attention to the things you paid for. If you say, “Well, I’m just going to read a book,” or “I’m just going to think about it,” or “I’m going to do it on my own.” You’re not going to go nearly as far as if you say, “Okay. I’m going to put energy into this and I’m going to be accountable. I’m going to have a pain price.” That pain price changes everything where you go – because most of us don’t hate our money. And so when you start saying, “Okay. I’m going to exchange this. I’m going to exchange this for my future, because somebody is going to hold me accountable to the thing that I’m more committed to than anything else.” That is a huge shift into responsibility. It changes everything. 

Mario Fachini [36:12]

I agree with that 100 percent. Because it’s, maybe, a good primer. You know, grab the book, have a foundation. So when you’re talking to the coach or mentor, you’re at least knowledgeable and you’re not wasting your time or theirs with stuff you could have been more educated on. But the stuff you pay for, you absolutely do pay attention to. And I’m thinking of things I did five years ago, 10 years ago, 15, and 20. And I’m like, “Yep. It wasn’t fun then. But loving it now.” Time is going by either way. 

Damien Lupo [36:44]

It’s an amazing transition to your point. The things that you do down the road, you’re going to be like, “I’m really glad.” There’s  something that I created a few months ago called A Decade By Design, where I help people map out the next decade. We’re at the beginning of the 2020s. And there is virtually nothing that you can’t create by 2030 if you start now or you start planting the seeds. I mean, if you want an orchard, you want to be a multimillionaire, you want to have a private jet, you want to have a family of ten. Like, whatever it is you want, whatever you can dream up, if you’re willing to put the seeds in now, you may not actually see anything happening. This is where the trust comes into play because you’re out there, planting, weeding, all this stuff with your life for potentially years. And then what’s going to happen is you’re going to go, “Wow.” The success story of your life is going to show up at the end of the decade or maybe sooner. And people are going to say, “Oh, it all happened.” And when people say that to me, I laugh. I’m like, “Did you see the first 10 or 15 or 20 years? That was where all the damn pain was? And now looks like everything was so easy.” And people say, “Well, I want what you’re doing.” I go, “Really? ” It’s like saying, “I want to be Arnold Schwarzenegger.” Really? You’re going to go spend ten hours a day in the gym for a decade or two. No. You’re not willing to do it, which is which is why most of us don’t have that life or that body. The question is, how much are you willing to commit for how long? It changes everything. 

Mario Fachini [38:00]

Yeah. The overnight success. I’ve used the example with actors and actresses. And it’s like, “All you have to do is go to IMDb and see the 17 other movies over eight to 14 years, usually.” You know, overnight success. Uh huh. 

Damien Lupo [38:17]

Yeah. Like that Justin Bieber thing. I remember there’s some videos, I saw where he was – I mean, he was doing this thing when he was, like, three years old. So he showed up as a teenager and made it big. He’d already spent ten plus years just doing this thing. And so there’s not really any competition at the top, because most people aren’t willing to commit long enough to actually get there. They just say, “Okay. I want it overnight.” Well, you know, if it comes overnight, it’s going to be gone overnight too, because you’re not really planting any roots. It’s just like, boom, here it is. There it goes. 

Mario Fachini [38:47]

And everybody’s miserable in the middle. 

Damien Lupo [38:50]

The middle sucks. The middle is misery. That’s what M stands for misery. You know, the top is terrific. It really is amazing to be up there. It’s also kind of lonely sometimes. Because most people aren’t going to join you. Most people, in fact, are going to try to tear you down and pull you back. Because what’s happening is when you move up and you start expanding your life, people start to realize that they had a choice. And they didn’t make that choice and you’re making their choice wrong. And so they think, “Oh. Well, I’m going to keep you here.” And it’s a very selfish thing. They say, “Well, I love you. I don’t want you to get hurt.” Now, what they really want to do is they want to keep you close by so they can feel comfortable with their dumb decisions and their mediocrity. That’s the big difference. So you have to be willing to say, “Okay. I’m going to go out there and do it on my own.” And if we care about people’s judgment more than our life and our potential, then we’re going to be stuck in that box hanging out with the crabs. 

Mario Fachini [39:37]

I was just going to say, the crabs in the bucket. That’s another great analogy. All right. Now, that we’re done with the warm up, tell me what you’re really thinking. 

Damien Lupo [39:49]

I’m really thinking [unintelligible] [00:39:51] they’re just stuck in their own potential and their own blindness. People are attached to – I think most people are attached to their past. And they use the past to justify the future. 

Mario Fachini [40:01]

And I think pleasing everyone. Because a lot of people – and I’m really glad you’re talking about this because I agree. And I think over the last five, ten years even from trainings and leaderships and stuff like that, people have gotten softer because of the whole, “Well, I don’t want to upset A, B, C, like, anyone.” But the reality is, you know, if it was 1889 and you’re coming up with the automobile, and people are dying in the streets, and buildings are getting knocked over, and there’s no food or nutrition laws, it was ten times rougher than it is now. And you had to figure that out. And I think as society progresses and gets better, I’m glad there’s a lot of stuff in place now. But at the same point, it was like I was saying with the grown up, nothing’s really ever hard. There’s no sense of urgency. There’s no real reason to do it. So I agree. Yeah, I mean, when you sleep in a car, because it’s your only option, you start reevaluating, “Hey, maybe this isn’t so bad and I should be a little bit more thankful for it.” 

Damien Lupo [41:12]

So, unfortunately, we spent the last, at least, 20 years or maybe longer becoming a nation of snowflakes. People that are just, literally, like fluffy and everything is good. And we’re used to a trophy. And there’s a certain generation that I beat up on a lot because there’s a mentality that we’re entitled to something. You’re not entitled to anything. I think this idea that somebody is entitled because they’re of a certain class or because they live in a certain place. No. The only thing you’re entitled to is a fair playing field. And it’s up to you to go do something with it to say, “I should be able to have this thing because you have it.” “Yeah. That’s a really great plan that does not work.” And people are just soft. So some of the struggles we’ve been going through with this, this thing, this COVID thing, and protests and all this kind of stuff. You know, there’s a deeper issue of people blaming and and not having respect for other people. There’s a compassion and there’s a connection piece. And then there’s a responsibility piece. And you mesh those together and everything changes. But the moment that – as long as we keep blaming other people for stuff and trying to take things or just be entitled to it, I think it’s the demise of our society. 

Mario Fachini [42:19]

It’s one of the reasons I’ve always loved business and entrepreneurship. I started my first one at 12. And I remember very, very, very vividly being in the middle of summer, it’s 80 degrees out, and I see my friends going on their boats that the parents bought. And I’m thinking, “Well, where’s mine?” And I was sitting there cutting lawns. And I’m like, “I’m going to buy a WaveRunner by next year.” And I did for cash. And I’ll never forget that because my parents said, you can have anything – you can buy anything you want as long as you pay for it. And I was like, “Anything?” And that’s what I wanted. And the same thing with the car and a lot of have other stuff. And it taught me that lesson that I’ve carried through. And it’s like, “Would I have liked to have it?” “Yeah. At the time.” But now, I’m like, “Absolutely not.” Because it’s just one more thing you don’t fully appreciate. And I mean I was 12, 13, 14, 15, 16,17. And it’s why I was saying I love entrepreneurship, because anyone can start a business, whether you know anything about it now or not, you can learn. And at some point, you’re either going to continue succeeding or not. And it’s no one else but you. So it didn’t work out, something didn’t – you know, you lost everything. Keep going. You can recover off it. Been there, done that, too. But if you don’t, it’s that personal choice of, you know, am I going to choose victim mentality, success mentality, abundance moving forward, persevering, determination. It’s like, at the very least, you’re either trying or you’re not. 

Damien Lupo [44:02]

Well, that’s it. I mean, Mario, you’ve got a choice to where you’re going to create wealth with the experience. And people say, “The wealth is the money. The wealth is the cash flow. Or the wealth is my business thriving.” 

Mario Fachini [44:14]

How much are you going to take with you when you pass? 

Damien Lupo [44:17]

Well, that’s the other problem, you don’t win if you have a bunch of money at the end. That is not winning. I mean, people have been beat into that idea. But to even get to that point, the question is how free are you in the process. You can create your freedom. And freedom is based on wealth. And wealth is not money. It’s literally about going and doing things and learning and growing. That’s the greatest wealth. My friend Robert Kiyosaki and I were talking about this last year. And we were out in Florida and he said, “People think wealth is about having a bunch of cash flow from property or something. And it’s not. It’s about the experience of going out there and falling on your face. And then getting up and going and doing something else.” The only thing I don’t like about the word try is that, I think, people say it. And it gives an excuse to say, “Well, I’m going to try. I’m actually going to commit.” So when you commit and you go do things, it doesn’t mean it’s going to work. But I cringe when I hear the word try. Stop trying. 

Mario Fachini [45:11]

You caught me on that. What I should have said was, just don’t give up. Do something different. It looks like – you’re right. Because I know a lot of people say, “Oh, I tried that.” Well, I did it. It didn’t work the first dozen times. And it does deal with that commitment. He’s one of my favorite authors. I’ve read dozens of his books and those were some of the first ones I read and would recommend to anyone that’s starting off or even if you’re in the middle somewhere and haven’t read. I mean, he’s fantastic. 

Damien Lupo [45:51]

It’s amazing to me that I still run into people consistently that have actually not heard of him or not read his books. And I I’m thinking, “He’s the number one best-selling author and personal finance of all time.” And I go, “How have you not run into a purple tornado book in the last 25 years since he and Kim published these things.” Anybody that’s either read him or heard of him – like, I read Rich Dad, Poor Dad. I don’t know how many times I’ve read it now. And all this other books. He’s got all these books, 20 some odd books, 30 books. The question is, do you think you’re done? And a lot of times people say, “Well, yeah. I read that.” Like, “Really? So tell me about it.” I’m like, have you internalized it? Have you  gotten – 

Mario Fachini [46:33]

How well are you implementing it? 

Damien Lupo [46:34]

That’s it. It’s not about reading a book. It’s like, “Okay. You scraped it. Have you studied the book? Do you understand what the author was saying? Have you applied it?” There’s more to a book than just zipping through it. And people say, “Well, I’ve read this many books.” It’s like, “Okay. Good. What have you done with that?” 

Mario Fachini [46:49]

Yeah. You’re not a contestant on Jeopardy. And here’s the kicker, how many people have you taught it to? 

Damien Lupo [46:55]

That’s when you learn. That’s it. That’s how you learn what you’re doing. You think you know something, that’s why I write books to make sure that I understand it. Sometimes I’m teaching myself whether or not somebody actually reads anything. When I wrote Unicornomics, it was that I wanted to make sure that I was clear. After starting 50 plus companies, I wanted to get really clear with everything that I had learned up to that point. And there’ll be another version of that 20 years from now, with more companies, more lessons, reinvented life. I just had a decade I do not want to repeat. So let me make sure that I document it in black and white. So I can say, “Oh, going down that road again, let’s pivot .” And also help other people because it really does give you something of value to share your life experiences. Because sometimes they’re not an example. Sometimes they’re a damn warning. Like, “Don’t do this. This is a really bad idea.” And yet people still go, “Well, I want to try it.” Like, “You want to try the pain?” It’s like, “Okay. Well, you know, go try it. See if it makes you happy. See if you have the different experience and they go wow.” “Actually, it still hurt.” Like, yeah, but it’s part of being human too. We can’t take everybody else’s experience because then what is the human experience? It’s still experience. But the question is, do you want to do the same things, the same mistakes as other people? Or do you want to have some new ones so you can write your own book on? You can teach. I think there’s plenty of experiences and plenty of mistakes. We don’t have to make the same dang ones as everybody else. I think that’s stupid. 

Mario Fachini [48:11]

Yeah. The definition of insanity doing it over and over again expecting different results. I don’t know how people could go a day, a week, a year, let alone a decade just running the hamster wheel. Or better yet, the rat race if you will. So we’re going to thank our sponsor and come back for the Imperfect Action Round. I appreciate everything you’ve shared. I’m going to add in another Wheel of Whatever. Have you ever played Cashflow 101 with Robert and Kim? 

Damien Lupo [48:42]

I have. I’ve played with them. In the middle of the Caribbean, we played together. Yeah. Absolutely. 

Mario Fachini [48:49]

That’s freaking cool. Who won? 

Damien Lupo [48:52]

It wasn’t really about who won. It was about who had the deepest Kapow moments. It’s fascinating playing with people, because I learn more playing with people from them than I do about – you know, you can get out of the rat race in 15 minutes pretty easily. 

Mario Fachini [49:12]

But how do you get out and can you stay out? And what do you do once you are? 

Damien Lupo [49:16]

Yeah. And that’s – because you learn every single time. I’ve played the game hundreds of times. If you haven’t played Cashflow, maybe the best thing that you ever invested in your life to understand yourself at a deeper level. Because you’ll play a game and, “Oh, my gosh. That’s how I am. That’s how I operate.” 

Mario Fachini [49:30]

That was one of the first things I invested in when I went full time in business in ’08. I was like – and at the time it was like, “Holy crap, 200 bucks.” But paying dividends. I still love it. All right. We’re going to thank the sponsor and come back for the Imperfect Action Round. 

SPONSOR Acorns [49:50]

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Mario Fachini [51:03]

And we are back with the Imperfect Action Round. Damien, are you ready to take imperfect action? 

Damien Lupo [51:08]

Every day, man. 

Mario Fachini [51:10]

I love that answer. All right. Sixty second responses rapid fire. First one, what’s the fastest path to the cash? 

Damien Lupo [51:18]

Focus on one thing is the fastest. 

Mario Fachini [51:22]

Excellent. Number two, what is the biggest problem you see your prospects making and the fastest way for them to fix it? 

Damien Lupo [51:29]

Waiting for all the lights to go green before they leave the driveway. Not being willing to go out there and run into something or have something run into you. Just go. Take some action. Do something. 

Mario Fachini [51:37]

I love that. Number three, what is the best way to maximize customer lifetime value? 

Damien Lupo [51:44]

Focus on the relationship and not the transaction. Love on somebody. Ask them not what can I do for you? Ask yourself, what am I going to do for them and then do it without them having to ask. Don’t put the burden on somebody else to serve them. Go serve them and then see what happens. 

Mario Fachini [51:59]

You could do this all day, couldn’t you? This seems like it’s beyond effortless. There isn’t been anything I’ve asked so far, and you’re just knocking it out of the park. Thank you. All right. We’ve touched on a few, but we’re at the book area. What are some books that have made a big impact on your life? 

Damien Lupo [52:18]

Well, I mentioned Mastery by George Leonard. And it’s because there’s a value in pursuing mastery. It’s not that you’re going to ever get there. It’s a powerful way to approach life where you say I’m willing to commit. Mastery is a level of commitment. And so that one is huge. And one relatively new is called Principles by Ray Dalio. And having principles that guide your life and your business and just who you are is really powerful when you sit down and ask, who am I, what do I represent, and then making decisions from that. Instead of saying, “Well, I’m going to decide whatever I do today based on how I feel.” That is just a recipe for disaster. So having principles and having a commitment is, I think, you have to start there. Having something that guide you and then actually staying in line without getting in a different line every 15 minutes because you’re bored. 

Mario Fachini [53:08]

Great points you bring up there. The whole shiny object syndrome. 

Damien Lupo [53:13]

We’re a bunch of drunk squirrels chasing shiny nuts. It’s worse than COVID. 

Mario Fachini [53:20]

That’s hilarious. And it was around much longer. It will be around much longer. And it was around before Well, I’ve thoroughly enjoyed this. And I want to know where would you like everyone to learn more. Because I know Expert Authority World will want to. 

Damien Lupo [53:39]

The best place to go learn more and hang out is FinancialUnderdogs.com. That’s  the podcast. That’s where I live. I mean, I’m fighting against the man, against Goliath with you because I am you. And it’s where we go raw and where we get real. We talk numbers. We talk truth. And that’s where the freedom lies, getting true about where you’ve been, where you’re going, and then pivoting. And so that’s the conversation that we’re having their, FinancialUnderdogs.com. Come visit me. 

Mario Fachini [54:03]

Excellent. Well, thank you very much. And I am excited to learn more myself. You’re awesome. 

Damien Lupo [54:09]

Thanks, Mario. I appreciate that. 

Mario Fachini [54:10]

Well, Expert Authority World, we have another great episode today. I’ll see you tomorrow. Have a great day and God bless. 

SPONSOR Business Book Checklist [54:31]

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SPONSOR Acorns [54:45]

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www.EAInterviews.com [55:22]

Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EAInterviews.com for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I’ll see you tomorrow.

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