Daniel Cooper is a business strategist who believes in the power of automation. He understands that certain aspects of business, such as customer service and direct communication with customers, require a personal touch and should not be automated. However, he recognizes the importance of automating repetitive and tedious tasks that can bog down entrepreneurs. By doing so, he believes that founders can be freed up from the daily grind and have the opportunity to take a high-level perspective on their businesses. With his expertise in automation, Daniel helps businesses streamline their operations and achieve greater efficiency.

What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

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Resources Mentioned

Books Mentioned

3+ Expert Authority Insights™ To Apply Now

  • Automation can fuel exponential growth: Discover how a CEO helped companies go from $3 million to $15 million in just seven months using automation.
  • Mindset shift: Learn how automation allows business owners to focus on solving problems and growing their business, rather than being overwhelmed by daily tasks and unexpected challenges.
  • Customization is key: Off-the-shelf software is never a perfect fit, but successful businesses take it and customize it to their specific needs, finding unique ways to make their operations “sing.”


• FREE Business Book Publishing Course Learn How to Publish Your Lead and Profit-Generating Business Book in < 8 Weeks visit: www.FREEBusinessBookPublishingCourse.com

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Wheel of Whatever™

[00:32:29] |  What do you think will never be able to be automated?

What You’ll Learn In This Episode

  1. [00:01:21] Daniel Cooper introduces his new book, “The Eapublishingmethodbook.com,” which teaches the seven steps to publish and promote a nonfiction lead and profit-generating business book in eight weeks.
  2. [00:02:00] Daniel shares testimonials from authors who have successfully published their books using his method.
  3. [00:03:09] Daniel encourages the audience to visit eapublishingmethodbook.com to get a copy of the book and share their transformation as a success story.
  4. [00:04:17] The segment transitions into the “Imperfect Action Round,” where Daniel is asked about being ready to take imperfect action.
  5. [00:13:19] Daniel discusses how he developed software to automate the process of building WordPress websites, even though he is not a programmer.
  6. [00:14:32] Daniel emphasizes the importance of mapping out apps and websites before development to ensure optimal results and avoid mistakes.
  7. [00:20:40] Daniel talks about the concept of future-proofing and the importance of ensuring that solutions remain effective and functional in the long term.
  8. [00:21:03] Daniel suggests that optimizing processes internally can improve the bottom line of a business by 10-15%.
  9. [00:21:45] Daniel explains how automation can give businesses a competitive edge that competitors will find difficult to copy.
  10. [00:22:53] Daniel warns against solely relying on automation and highlights the importance of human interaction in customer service.
  11. [00:24:04] Daniel mentions that his company focuses on custom development for their clients and has a team of engineers and developers.
  12. [00:30:48] Daniel discusses how his company creates cloud software for clients that controls automation and can be customized.
  13. [00:39:15] Daniel shares his approach to managing light work and deep work, emphasizing the importance of uninterrupted deep work time.
  14. [00:42:38] Daniel explains how controlling calendars and starting work early can have advantages in terms of productivity.
  15. [00:47:08] Daniel advises finishing work early and doing something enjoyable to maintain a healthy work-life balance.
  16. [00:52:18] Daniel discusses the common challenge of finding the perfect software solution for business problems and suggests finding ways to improve and integrate off-the-shelf software effectively.
  17. [00:59:39] Daniel emphasizes the importance of identifying and addressing pain points in business through process mapping and optimization.
  18. [01:08:04] Daniel provides an example of automation, such as automatically adding new email subscribers to a spreadsheet.
  19. [01:12:00] Mario Fuccini introduces the episode topic of automation in business and its impact on growth.

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Episode Transcript

Read Full Transcript

Daniel Cooper [00:00:00]:
Hi, this is Daniel Cooper at Lolly Co and you’re listening to EA Interviews.
Mario Fachini [00:00:04]:
EA Interviews episode Three oh nine inspiration transformation success Stories and the imperfect action round. Seven days a week. Join Mario Fuccini for today’s expert authority effect interview Automation. You’ve probably heard about it for your business. But are you implementing it? I know there’s things that I’m like, wow, this is so cool that I can set one thing to do another and have it take care of stuff automatically. And there’s other things I’m like I’d really like to automate. But that’s why I’m excited to have Daniel Cooper here, CEO of Lolly, because he’s helped companies grow from 3 million to 15 million in seven months using automation. And he got through his education using it too. So I can’t wait to bring him up right after we thank our sponsor to ask him about that. Every business needs a book, including yours. And that’s why I’m launching my new book to help you. Regardless of where you think your current writing abilities are, Visit Eapublishingmethodbook.com today to learn the seven steps to publish and promote your nonfiction, lead and profit generating business book in eight weeks. Once again, that’s eapublishingmethodbook.com. Here it is. Ladies and gentlemen, hailing from the UK. Daniel Cooper. Daniel. How are you feeling today?
Daniel Cooper [00:01:24]:
I’m feeling great. Thanks so much for having me. I really appreciate it. Mario. It’s a pleasure to be here.
Mario Fachini [00:01:28]:
Oh, the pleasure is mine. It’s amazing what you’ve done. And I want to learn some things myself and ask questions for expert authority. World and my first one is why would you say automation is so important for business?
Daniel Cooper [00:01:44]:
Sure. So I Think In Business, there Are many, many Things that You Shouldn’t automate. And That’s Something That Is really important. So when it comes to things like customer service and being having that direct communication with the customer, that’s vital. But automating, the boring stuff, the repetitive stuff, the stuff that bogs us all down day to day, that’s really, really important. Because as founders, we can get lost in the daily grind. That is business. And actually being able to be freed up from that and look at things from a high level is wonderful.
Mario Fachini [00:02:17]:
What do you think you should be focusing on instead of the daily grind stuff?
Daniel Cooper [00:02:22]:
Sure. I think what you should be focusing on is creating systems and processes around your whole team in order to actually grow the business out and be less reliant on you. Most businesses as they grow their constraints so much on growth, they tend to forget about all the systems and operations behind them. And it’s really, really important. Otherwise, you end up building this wonderful prison that earns you lots of money but you can never escape from.
Mario Fachini [00:02:51]:
How many hours do you think someone should be working a week?
Daniel Cooper [00:02:55]:
Listen, you’re asking the wrong guy here. I think I think, like most founders are working a lot of hours still. Right. But I think that really everyone should take into account that putting the grind in and the hours in, after some time the productivity drops off. So I think there really has to be a limit. For me personally, I’ll work half a day on Saturday. I won’t work Sunday at all, but I’ll typically do a ten to twelve hour day Monday to Friday. It suits me really well. For others, that may be too much or too little, but where I’m lucky enough to automate a lot of the processes, then I’m able to kind of get away with those, I suppose, reduced hours, if you will, for an entrepreneur.
Mario Fachini [00:03:40]:
Yeah, I like when you said that might be too much or too little. I mean, it sounds like you’re slacking there. I’m counting 80 to 110 hours still left in the week that you could be just going nonstop. But yeah, I just want to ask that as a baseline, because if someone’s working 40 hours, 60, 8100, whatever the case may be, I think it’s safe to say well, let me ask you, let’s pretend this is Jeopardy. And I’ll phrase it as a question. What is the percentage you think you could be saving by using automation regardless of what you’re working?
Daniel Cooper [00:04:18]:
So if you look to do just purely automation, I would say really in anyone’s day to day role, there are about 30% to 35% of tasks that can be automated. If you look at a traditional business which has back office marketing sales, you would tend to find about 35% of all of the systems can be automated. And that’s a huge saving of time. But the one thing to kind of bear in mind with all of these things that the business owners need to be careful of is Parkinson’s Law. And for those who haven’t heard of Parkinson’s Law, parkinson’s Law is the effect in which when we all went to college or university, we will set work we had to do by a certain time period. Right. I don’t know if you found this marrow of your work, but it doesn’t matter how long you have to do the task, a lot of the time will only become completed just before the end. Now, Parkinson’s Law dictates that actually, if you were to reduce the time, you’d get it done much quicker out of necessity. I know there’s a limit to that type of thing, so you do have to be careful with that. When you’re automating things, you don’t just suddenly just take a lot longer to do the rest of the work you were doing in the first place.
Mario Fachini [00:05:31]:
Do you think that has to do with the psychological component of it?
Daniel Cooper [00:05:37]:
Yeah, I do think so. I don’t think we’re all productive 100% of the time. If you asked one of our senior developers, here what we see as productive time. So when we’re setting our own tasks internally, we’ll only set six and a half hours worth of time per day of tasks to be done, simply because we know that none of the team are productive for 100% of the time for 8 hours straight. It’s just impossible. We’d like them to be, but it’s just not going to happen. So that’s the best place to put it. I think that’s the way to go.
Mario Fachini [00:06:12]:
Do you think there’s a difference between when you say productive, do you mean actually doing tasks and doing things? Or does that also count? Sales calls, meetings, conferences, stuff of that nature?
Daniel Cooper [00:06:24]:
If someone tells you sales calls aren’t productive, man, that person is very wrong. But yeah, of course it includes all of those things. But it’s important to time block them and to work these pieces out. I think if you’re not time blocking a calendar and working these things out, then we all tend to drift and wander off in different directions. This is the wonderful thing about the internet and God forbid in the middle of the working day you load up Facebook because you had a notification. You suddenly you enter the hole that is Facebook and then you emerge 3 hours later realizing half your day is gone.
Mario Fachini [00:06:58]:
Yeah, one of my favorite things for Facebook is the Facebook newsfeed eradicator. I put that thing on there I don’t even know how many years ago and it blocks the newsfeed on the desktop.
Daniel Cooper [00:07:09]:
That’s smart. Yeah.
Mario Fachini [00:07:10]:
So if you message me on there, obviously I want to message you, but you don’t want to get sucked into, oh, there’s 58 other things going on and like you said, you’re in the middle of doing something important and it’s like, well now it’s the end of the day. What was I even working on? Because this story and this headline and someone’s practicing their copywriting, so they got your attention with this. And then there was a video playing and the retargeting of the ads that you were clicking on last week or serving up to you or probably even I’ve noticed some of them are so efficient. You can be on the site right now and then browsing looking at other stuff and they’ll hit you within 30 seconds to a minute. So the whole attention and the discipline, I mean, everyone’s vying for your attention. What do you do to stay productive amidst the total chaos that the world is nowadays?
Daniel Cooper [00:08:05]:
Sure. So what I try and do is I block out periods of time which are going to be either light work or deep work. So light work is when you’re jumping between tasks. So if I need to be phoning clients, updating them, if I need to jump on a sales call or a meeting, this is what I call light work. Deep work is when you’re really trying to focus on something and concentrate. For instance, a good example is your tax return. You need an uninterrupted period of time to concentrate to get this done that’s deep, deep work. So what I will try and tend to do is I would try and tend to beat the clock. So I will try and get to my desk, if I can, most mornings for [06:00] A.m., because that allows me to get a good 4 hours of deep work in really before anyone really starts to kick into gear and trying to distract me or pull me into the light to touch stuff. And then I’ve got the rest of the day to deal with all of that. What I call light work. It’s not light in the sense of it’s not hard. It’s light as in I can jump in and out of tasks without losing where I was. If you interrupt some of your deep work, it will take you half an hour to get back into the work, likely only to be interrupted again later on. So I think that’s really important. So controlling of calendars and actually trying to beat the clock and beat the rest of the nation to their desk is a really big advantage. And hey, you know what, if you’re like me and you say okay, 10 hours is my limit, apart from the occasional evening meeting, then if you start at six, then finish early, right? Go and play with your kids for a few hours or get some sun or I don’t know, watch a game, do something fun.
Mario Fachini [00:09:39]:
Yeah, have that play in there. I’ve noticed it’s interesting growing up. It’s like all you do is play. And I’ve noticed a lot more business professionals like us, they’re all talking about how they’re doing corporate retreats just for fun and stuff. And it’s like, I agree 100%, but it’s also kind of like who was the one in the last few years that was like, you know what, I’m going to tell all these business people they need to have fun more and charge them for it. But it’s working because to your point of having the fun, if you’re not, there’s no way you’re as productive. I also don’t work on Sundays either and I know when I hit the ground running on Monday, it’s like you’re just in a different state than just feeling like, oh, I got to power out this. And you never know if it’s I would like to think we design it, that every day goes good, but I’m Mr. Optimistic and not every day goes good. And sometimes it’s like you might still have 17 things on your plate. Hopefully not, but you still have to get through them. Otherwise it just snowballs.
Daniel Cooper [00:10:51]:
Yeah, that’s true. You got to keep going at it and you have to keep grinding through it. I think being organized is a really big part of it. For me personally, being organized really helps me deal with the stress quite a lot. It just means I know where all the pieces are and what needs to be moved in what direction at any one time. And I think that really helps. But yeah, I think decompressing on some days is really good. I try not to break the rules when it comes to no work on Sundays. Occasionally I’ll have a brainwave, but I restrict myself to a notepad and a pen, which often gives me some of my best ideas. It’s why I think that way. I mean, look, I’m a process guy at the end of the day who happens to be a programmer at the same time. So for me, that allows me to really deconstruct all of our own internal practices and try and improve those as we go, right at the same time as our clients. So it’s a good thing to do to have that time, no matter how you spend it.
Mario Fachini [00:11:46]:
So for anyone listening, I want to ask, where would you say they should start? Because they’re probably going, you know what? I have some automation. I have a little bit. I could be more productive. What is like the main area you get all the time that we would say is the biggest time suck? That if we were to tell them, do this, and here’s how you’re going to improve it, it’s going to be the biggest bang for your buck, if you will.
Daniel Cooper [00:12:11]:
Okay, well, everyone listening, watching, and you included as well, Mario. If I start talking to you about in your own business, where do you feel the pain points are? Where are the fires at the moment? And as I’m just talking about pain points and fires already in your head, you’re thinking, oh man, there’s this stuff going, I really need to deal with this once we finish all these calls today. I really need to deal with this stuff here because there is a small fire burning in the corner of your business. It’s the same for everyone, right? We’ve all got fires. Some are tiny, small things we’re quite happy with. Others are raging infernos that we need to deal with now. And everything else is just in between. But it’s about feeling those pain points and saying, okay, how do I fix this with the process? First of all, how do we drill it back so that I can take my eye off it and know that actually it’s going to improve? And so by that I mean, how do you workshop that out? So what I would suggest to everyone is that you get as many postit notes as you can find and you pull together everyone on the team in one department where the fire is, and you process map. We call it process mapping with postit notes the actual exact process that it takes and it flows through and time box each step and don’t change it. And be honest. So if you are in your business, if you are printing and I’ve seen this, if you are printing emails or spreadsheets and walking them up the stairs to someone else’s desk and that person then inputs that into another spreadsheet. Don’t try and optimize now, just write it down and get all the time of all this stuff, how long it’s taking, and then together optimize it. What can we do to improve this? How can we actually start to optimize it and make it faster? And you will be surprised. Out of almost all the processes you’ve got in your business, how many of them have suffered what we call normalization deviance, where at the beginning it was this beautiful thing and you’ve left it and it’s been slightly altered by other people and it’s transformed into this horrible mutant thing. This goblin just sat there on someone’s desk, which is no longer the thing it was in the first place. And you’re looking at it and you think, god, this is not what we wanted. Once you redo all those processes, you’ll actually find instantly you make a load more money because it’s taking less time. Things are smoother and customers are more happy and that’s a really good place to start. And if you want to look at automation, the very base of automation to look at is what we call the no code and low code movement on the internet at the moment. And these are areas where you can go and you can sign up for an account. There are services called things like Zapier and IFTTT, and they do very simple thing. The idea is simple. You take one thing and you connect it with another. So it could be, for instance, let’s say every time we get a new email subscriber, we add that to a spreadsheet so that we can monitor it and there’s almost unlimited possibilities that you can do that. And it’s a really good place to start.
Mario Fachini [00:15:10]:
Wow, that’s powerful. I love the idea with the process mapping, with the postits, because I was smirking when you said don’t try to optimize it. Because I was just cringing inside going, someone would get an email, print it out and then walk it to like every single thing you’re doing doesn’t make sense and you don’t need to be doing. But the point isn’t to go, how can we improve it? It’s to just say, here’s what the reality is going on right now.
Daniel Cooper [00:15:41]:
Yeah, right. I mean, one of the frustrations as a business owner is you spend a lot of your time thinking to yourself, why is it that a lot of the guys and girls that work for me can’t seem to wrap their heads around why we need to do it this way, right. That the staff aren’t you and they can’t be you. Because if all of your employees and all your staff were like you, well, they wouldn’t work for you. They’d have their own businesses and business would be a lot harder. Right. There’d be far more competitors. So we should start being thankful that Bob or Janice from accounts is printing off the email every time and walking upstairs. One less person we need to compete with. It’s just one person we need to try and educate in our own business. You’d be amazed at how many of these things you do find. And I think that people who are sometimes working these businesses just aren’t aware of the wastage they’re creating and they’re not doing it out of malice. It’s a whole subconscious thing that they’re doing and they only really realize once you point it out and they go, oh yeah, why am I they may.
Mario Fachini [00:16:39]:
Have just been doing it that way for 20 or 30 years and back then it made sense, but things changed.
Daniel Cooper [00:16:47]:
Exactly. We come across that a lot and that’s where we hear, we’ve always done it this way. Right, but that’s what Blockbuster said.
Mario Fachini [00:16:58]:
Ouch. Yeah, I’m thinking of cars too, people. Then who was it? Henry Ford. He said if I asked my customers what they wanted, they would have said faster horses.
Daniel Cooper [00:17:10]:
Yeah, exactly. I mean, there’s plenty of stories of these types of things happening. Kodak was a prime example at the time. They said that Nokia wasn’t a threat with a digital camera because digital cameras would never replace real cameras. And by the time they eventually shifted to doing something about it, it was too late.
Mario Fachini [00:17:30]:
Let’s talk about that. Why do you think they thought digital cameras wouldn’t do anything just because they weren’t as good in the beginning?
Daniel Cooper [00:17:39]:
Yeah, I mean, they stuck, right? They were so bad. I mean, if you were to look at then we have funny, our memories are terrible as humans. It’s like if we think back to when we were kids playing our Nintendo’s or our Sega Mega drives in our bedrooms, you remember 32 X. Yeah, right? That looks amazing, the graphic stuff. Get your hands on one now, you’ll be like all blurry. You’re thinking, how did I play this? And it’s the same thing with the old Nokia phones. If you take a picture in a really old Nokia or an old BlackBerry, the images are awful, like, terrible. And I think at the time card, I looked at it and said, look, this is ridiculous because these things are taking awful pictures. And look at the quality that we’re getting from our they’re not digital cameras, but look at the quality you get from them and it was such a success. Right. But when you look at the drop off of sales, it’s just incredible how it just quickly turned on them out of nowhere.
Mario Fachini [00:18:33]:
Yeah, I’m glad you brought that up because I don’t want anyone in expert authority world turning it into Kodak or Blockbuster. So beyond doing the process mapping, would you say that the next step would be to optimize or is there something in between before you refine it?
Daniel Cooper [00:18:51]:
So, look, I think if you can optimize your processes, that’s something you can do internally. If you really dedicate your time to it, you can do it. And I think that a realistic goal there is. You can improve your bottom line by maybe 1015 percent and for many of us that’s great, right? Who wouldn’t want ten to 15% more profits every year? I mean I would, right? That’s another holiday to the States from every year to come across the Detroit to see you barrio, that would be great. But I think that the real, what I call the last mile in business and the competitive edge is the automation because it’s something that the competitors will find very difficult to copy, it’s very difficult to emulate. And your processes are your processes and systems. No one else is doing exactly the same way. So if you can automate that and work out the very best way to do it, you can then shift all of that time that you were spending in that 30% to 35% of your business’s time back towards your customers. What is important you don’t do is say, okay, let’s just get rid of 35% of the staff. Gone. Right? It’s money saved. Gone. This is a really bad idea because you will have exactly the same customer service. Of course you have the automation, but then if a competitor shifts that 35% of the actual companies spend towards customer service, they’ll win every single time. Who doesn’t want to speak to a human more?
Mario Fachini [00:20:20]:
Yeah. I’m not going to say the company, but I called someone just yesterday and it took three different phone calls, all of which were over five minutes, just to get a hold of someone because they were like, oh, do you want to know about A, B or C? And I thought, oh, they’re just sending me to the department. No, you’re telling them what you need help with so they can send you different links and emails and notifications to the help desk. It’s like, I already called the freaking help desk. It was so convoluted. And I was just like, they’re probably doubling down, spending millions and millions of dollars on advertising to get new customers. And it’s like, how about not irritate the ones you have who have been with you for 17 years plus?
Daniel Cooper [00:21:12]:
Yeah, absolutely. If you churn your clients out, you’re just making your life much, much harder. If you can increase the LTV of your clients, you’re going to win again. It’s just that simple. If we can make excellent customer service in everything we do, it’s really hard to beat that. Really hard.
Mario Fachini [00:21:33]:
So with talking about automation and customers, what percentage of sales do you feel should be automated?
Daniel Cooper [00:21:41]:
Okay, I’ll give you a really good prime example. So if you look at our own sales, the way we do things is we have some automated kind of lead gen, if you will. So we’re snipering out companies you want to target and we just get the company name and the company domain name. And we’re doing this from automation looking through Google, I’m not going to say scraping looking through Google, this is the important difference. So once we have that, then what happens is we then set about doing the research to find the C suite, one of the people in the C suite, and then a few other names. What we do then is we actually then that’s when our automation kicks in and we automate actually the digging out of all those emails automatically. So we can do that with automation. We can enrich all the data. So we get huge massive data enrichment lists for every single one of these people we’re researching. And then all of our email outreach is completely automated as well. So I would just get people booking into my calendar. And at the moment so I’m constantly at the moment on private equity firms. So I have big private equity firms from across the world just booking straight into my calendar, which is a great thing to have. Right? And then their entire C suite is then on all our retargeting lists. And then as soon as our meeting is finished and I’ve done the presentation, then bang it’s straight into our follow up after that. A whole sequence of follow up after that. And these are all automated emails so that we don’t have to hand send them. There are hundreds of emails leaving my account every week. Highly personalized, highly targeted, and it’s a really good way of doing it. And then from there, if we’re getting people to the point where they’re saying, right, look, let’s do some business, we can then start to automate our sending of NDAs and then we automate sending out contracts and sign offs. So it’s just a click of a button and it all just ravels, which is much, much quicker than where we started. But the really important thing here is, I should say, is that it took, I suppose, the grunt work to figure all those things out. What are we sending, why are we sending it? How are we going to send it to then understand what we should be automating? If we started off trying to automate it from the very get go, it would have been a disaster because you don’t know what you need to automate, you don’t know what works yet. Right? Yeah.
Mario Fachini [00:24:01]:
And that’s why I loved what you were talking about with the process mapping because if I ask you about Zapier, is that what you’re using to do a lot of this? I’m sure it’s a combination of a lot of different things, but I love Zapier also.
Daniel Cooper [00:24:19]:
Yeah, I think it’s great. I think it depends what’s good for our clients, right? So for us internally, everything we do is custom development. So we have a whole team of engineers and developers who work for us. I’m a computer programmer myself, so a lot of the automation when it needs to be done and I want to get it done quick and dirty. I’ll just do it myself rather than bothering the guys. I’ll just quickly do it if it’s something this is for me personally, for my own role. But most of our stuff is custom development. So we’re creating basically pieces of cloud software for our clients that controls all of their automation and has parameters. So you can turn the dials up and down or slightly tweak things the way they’re working to future proof all of their automation. Now, if it’s that they want something very simple, then yes, we may like pull in Zapier or IFCT or one of the other many, many systems there are out there in order to pull something off the shelf. Or if it’s that for instance, like most people in sales is CRM. You might have a HubSpot or salesforce or whatever it is, we won’t reinvent. Yeah, right. We won’t try and reinvent the wheel. We’ll hook clients up for those. But we’ll integrate with the APIs which allows our code to communicate with pipe drives code and then automate a whole load of stuff that’s going on there as well. And that’s really our focus for our clients is leveraging the stuff that’s off the shelf but using custom code to automate all of the processes within that. You’re taking pipe drive and you’re injecting steroids into it.
Mario Fachini [00:25:50]:
Yeah, that’s a lot of fun because there’s a lot of stuff off the shelf. But I developed software to build WordPress websites automatically. I am not a programmer, I have a great team, but it was the same thing. I was like, this just seems so repetitive. And this was over a decade ago and it was just like if there’s one thing you should be able to automate a little bit more, it’s a freaking website. The whole thing is code. You know what I mean? Sometimes, especially with sales, obviously you need to get involved at some point in the process. But when you’re dealing with apps and websites and stuff that literally its home is online. You have to map it out first. Because like you’re saying, if you don’t know what you do, not only can you not visualize if it’s the best way, but you might be doing something wrong thinking it’s something good. Because I’ve always asked myself, will this work? Times 100, times 1000, times 10,000? The postits for process mapping. Great idea. Postits for being your sales CRM might work for I think I got to 16 or 18 of my 1st, 1st clients over a decade ago. But when you start going into the 2030, 5100 postits don’t work yeah, it just falls down. There’s breakdown points with all this. So I love that you’re taking the big picture and you said the word future proof in there because how can you do this now? So that way a decade from now it’s still working.
Daniel Cooper [00:27:26]:
Yeah, right. And I think also as business owners and I’m guilty of. This as well. We search for the perfect software solution to our problem. Every time we use one thing, it doesn’t quite work exactly the way I want. So I’m going to move to something else that doesn’t quite work. And what we’re trying to do here is we’re picking up all this software and each of the bits of software like a Swiss Army knife. They’ve got everything you could possibly need in there, but what you really need is a proper size wrench. Yeah, right. Like an actual property. So it’s not going to work. They’ve got every combination apart from the one that you actually particularly need for this tool. But the others are helpful. Sure. And that’s where you find these problems. That software off the shelf is never going to be perfect for anyone. And that’s okay. We live in an imperfect world and business is often imperfect. But if you’re seeking to really get kind of ahead of the competition and win that extra mile, then that’s where taking something off the shelf and saying, right, how can I improve this on our own side and make this something that is now great, but then awesome after that? And how can I hook it up to all my other things that are going on and sew this into this and just make things sing? That’s what we want, to have your business sing.
Mario Fachini [00:28:48]:
I want to ask you about the transformations that you’ve been able to give your clients. I had talked about the one where you took them from three to 15 million in seven months earlier on. Is that your biggest transformation and success story?
Daniel Cooper [00:29:03]:
One of one of I had a.
Mario Fachini [00:29:06]:
Feeling that was it.
Daniel Cooper [00:29:08]:
That was one of the stressful ones. I think one of the other really big ones that we’ve had is that we have a company who we work with who manufacture glasses, so spectacle glasses. And when I first met them, this was February of last year, and I remember walking into their offices and sitting down and talking to them and trying to understand some of the problems. And they were talking to me about how they’re having problems in the manufacturing process, or at least getting the glasses to the UK. And they said, oh, we produced our glasses in China. Okay, that sounds like a problem. They said, yeah. I said, Where in China are you producing these glasses? They said, Wuhan, okay, this is a problem. Which was a problem because they couldn’t get the glasses out. And then if anyone who’s in supply chain or shipment knows that, suddenly everything went crazy. So we’ve had shipments just waiting in Singapore for ages, or here or there, or then Brexit happens and then obviously COVID arrives to Europe and the States, and then we end up again having issues in different ports at the same time. This company then got involved with Amazon, and Amazon really liked what they did and started putting in some big orders. So this is a company that we work with really heavily to automate a lot of the systems, to automate a lot of the ordering and the control of stock and the prediction of what Amazon we’re going to be taking from them to quadruple their business in nine months. Which has been an insane ride, I think, for both them and us trying to kind of keep all the plates spinning whilst Amazon are putting bigger and bigger orders in. And it’s fantastic for them, but there’s many examples of that. And a lot of these business owners that we meet, they are so busy growing that they haven’t got the time to deal with these fires and they need a team just to deal with the fire. And that’s where we come in.
Mario Fachini [00:31:06]:
Well, that’s probably one of the most impactful stories I’ve heard. I can’t even fathom I’ve had stuff held up, but nowhere is near on that scale. And I know what an inconvenience it is, but that’s just like, good for you for finding a solution for them.
Daniel Cooper [00:31:28]:
Yeah, it’s certainly tricky for this one company in particular. Now we have two pieces of cloud software. We have a piece that the guys in Wuhan use and a piece that the guys in London use. And the piece in Wuhan is in Chinese, which makes it a lot more complicated. And then the piece in the UK is obviously in English. And then what we’re trying to do is we’re trying to order these things across from China, track it, because you can’t just order put it this way, they have almost 30,000 different SKUs.
Mario Fachini [00:32:02]:
That’s a pretty big shopping cart.
Daniel Cooper [00:32:04]:
Yeah, that’s a lot of different things to track. That’s an insane kind of thing to deal with. But you know what is fun? I think if we didn’t enjoy the work, we wouldn’t do it. Right?
Mario Fachini [00:32:15]:
Yeah, I can tell you have a passion for it, that’s for sure. So I got one more question before we thank our sponsor and go to the Imperfect Action Round, and that is the wheel of whatever. Do you want yellow or black?
Daniel Cooper [00:32:28]:
Okay, with yellow.
Mario Fachini [00:32:29]:
It kind of looks like a spaceship when I do this. Never done that before. Yellow. I think yellow is more popular. My question for you is what do you think will never be able to be automated?
Daniel Cooper [00:32:46]:
This is a very good question. I think one thing that won’t be able to be automated, I think is sales. I think that sales on the phone ringing up a prospect, speaking to them, making a relationship that can’t be automated. That’s impossible.
Mario Fachini [00:33:02]:
You don’t advise Robo dialing them and being like, hi, I want to have conversation with you today, Bob.
Daniel Cooper [00:33:09]:
No, I mean like auto dialing and when they pick up, your phone picks up great. Right? If you’ve got them in a headpiece and then it does it like that and connects wonderful right. If you can have a system that’s quick enough to flash their name up on the screen. But I’m old school when it comes to sales. I believe in making relationships, and I think that’s purely human.
Mario Fachini [00:33:32]:
My horrible impression was a joke, but, yeah, the auto dialers are effective, but I’ve also received the voicemails, hey, I wanted to reach out to you. And I’m like, no, yeah, right.
Daniel Cooper [00:33:45]:
I mean, sure, it’s a numbers game, right? Sales. And we all know that, but I think there’s a bit of danger.
Mario Fachini [00:33:52]:
But once you have someone as a client, it’s like, get to know them. And actually, my philosophy at Fee has always been over deliver, actually care and have fun in the process, because it’s like, you know what I mean? If you really, truly want to serve them, it’s not going to be transactional and it’s not going to be a short time deal.
Daniel Cooper [00:34:12]:
Yeah, right. And you need to understand what your client really wants. Right. There’s a whole thing behind what they’re asking you for as well. Right. So if someone’s saying to you, I want more leads, what they’re saying to is, I need to lift revenue. So don’t just give them the leads. Spend time with them. Speak to them about sales, like their sales experience. Give them some free information. Talk to them about CRMs, recommend them CRM. Help them check up on all of their statistics. Make sure they’re following up on people. Actually be of a real use beyond your own service, because if you can dig out behind what they’re trying to buy from you, what they’re really trying to achieve and help them with that, you’ll both win.
Mario Fachini [00:34:51]:
Well, I appreciate everything you’re sharing. We’re going to thank our sponsor and come back for the Imperfect Action Round. You’ve heard me say every business needs a book, including yours, and it’s true. And that’s why I’m launching my new book@eapublishingmethodbook.com. So you can learn the Seven steps to publish and promote your nonfiction lead and profit generating business. Book in eight weeks. But you know what? Don’t take my word for it. Take it from a few of my authors, like Lori. And I went from having an idea and a possibility to actually getting my book published. Or Catherine, thank you for making my mom number one best selling author. Or Mary Alice, what he got done for me in three days. Regarding my book launch, unmanageable john Cody I’ve worked with Mario over the phone and online, and he’s been very helpful in getting me where I needed to go with promoting my book. Rocio there’s no way in the world I would have been able to do this with somebody else again. I’ve attempted it in the past. It didn’t serve me. As a matter of fact, I ended up more frustrated than anything. So this has been a very seamless process. Adele if you’re looking for an amazing business coach, I highly recommend mario Fuccini or Bill Benner. I can’t make a higher recommendation than to work with Mario Fucini. He has been great for me, and right now, I won’t work with anybody else except for Mario. Hey, their words, not mine. Visit Eapublishingmethodbook.com to get your copy, and I look forward to hearing your transformation as our next video success story. Once again, that’s eapublishingmethodbook.com. And we are back with the imperfect action around Daniel. You ready to take imperfect action?
Daniel Cooper [00:36:37]:
I’m ready.
Mario Fachini [00:36:39]:
First question for you is what is the fastest path to the cash?
Daniel Cooper [00:36:43]:
Fastest path to cash? I believe it’s concentrating on sales, on outreach, both email outreach and phone outreach every single time.
Mario Fachini [00:36:54]:
Excellent. Number two, what is the biggest problem you see your prospects making and the fastest way for them to fix it?
Daniel Cooper [00:37:00]:
I think the biggest problem I think I see them make is trying to move so fast that they think the process doesn’t matter. Don’t worry about it. I’ll just teach this one guy how to do this one thing, and then it’s solved. This is a really big problem, because if that guy leaves you’re back to square one, they need to write the process down.
Mario Fachini [00:37:16]:
Document number three, and I was smiling when you said it earlier, but what is the best way to maximize customer lifetime value?
Daniel Cooper [00:37:26]:
The best way to maximize customer lifetime value is to create a relationship with your client, get to know them, and genuinely care about the service you provide and the results they get.
Mario Fachini [00:37:39]:
Thank you for that. What books would you recommend to Expert Authority World?
Daniel Cooper [00:37:45]:
There is a very good book I read recently called no Rules. Rules, by the guy who is the founder of Netflix, is an excellent book, and it’s fascinating to have an insight into Netflix’s culture. I don’t know if you know much about it.
Mario Fachini [00:38:04]:
I’m thinking of Reed Hoffman. But that’s LinkedIn.
Daniel Cooper [00:38:07]:
Yeah. This is Reed Hastings.
Mario Fachini [00:38:09]:
Daniel Cooper [00:38:10]:
Okay. So it’s a fascinating thing when they transition from doing DVD mail order, which is what they did for a long time, they transitioned there to doing, as we all know, streaming. And he knew that he had to replace a lot of the C suite and a lot of the management, and he sat down and he did what he called the Keeper test. And it’s something they do to this day. The management there once every call to ask themselves, would I fight to keep this person? And if the answer is no, then you get a great severance. But I’m afraid you’ve got to go to balance that out. They pay some incredible wages, but it’s a really good way for talent density to increase there. They have a real sports team mentality rather than a family business mentality. So a really interesting book to it. I highly recommend it. Wow.
Mario Fachini [00:38:57]:
Thank you for that. And I’ll throw in your book upgrade.
Daniel Cooper [00:39:01]:
Oh, thank you. That’s nice of you to say. So, yeah, so my book’s released in June on Amazon. It would be great if people had a read and gave me some honest feedback on it, but really, the book is about everything we’ve been talking about process mapping, how to optimize processes and how to automate, plus some business intelligence on top as well, showing people how they can make data led decisions in their own business.
Mario Fachini [00:39:25]:
Excellent. Well, I appreciate everything you’ve been sharing. Where would you like people to learn more?
Daniel Cooper [00:39:30]:
It’d be great if you could have a look at our website, which is Lolly co or head to the book website, which is upgradthebook.com and download free. First chapter from there.
Mario Fachini [00:39:43]:
Excellent. Well, thank you for everything you’ve been sharing. It’s a pleasure.
Daniel Cooper [00:39:46]:
Thank you so much for the absolute pleasure, Mario.
Mario Fachini [00:39:50]:
All right. Expert, authority, world. We have another great episode here today. I’ll see you tomorrow. Have a great day and God bless. You’re already the expert, but have you transformed your expertise into a tangible asset that will generate qualified leads while increasing profit for you? If so, how well are you promoting it? With my new book, the Expert Authority Effect Publishing Method, I take you through my process step by step. Visit Eapublishingmethodbook.com today to learn the seven steps to publish and promote your nonfiction, lead and profit generating business book in eight weeks. Visit eapublishingmethodbook.com to get started. Now. Once again, that’s eapublishingmethodbook.com. Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out Eainerviews.com for complete show notes, the full interview, video experience, links to the resources we mentioned, and more. Have a blessed day and I’ll see you tomorrow.

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