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Deb Coviello is the Founder of Illumination Partners and the host of The Drop In CEO podcast. For more than twenty years, she has been transforming businesses from within, elevating the talents of their organizations to new performance levels. Her experience has taught her to put tremendous value on people, whom she considers as the heart of every business.

What Expert Authority World™ is saying about the show:

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

  • INSIGHTFUL!
    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you.In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario!Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show!~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight!Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

Subscribe to EAInterviews

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Resources Mentioned

Books Mentioned

CEOs Compass | Deb Coviello

Standout | Dorie Clark

Entrepreneurial You | Dorie Clark

Reinventing You | Dorie Clark

The Entrepreneurial Life | Jeffrey Shaw

People Mentioned

Dorie Clark

Jeffrey Shaw

3+ Expert Authority Insights™ To Apply Now

  • Remain calm – because while there is chaos in the room, somebody has to be the voice of reason to be able to hear what is the problem and then apply the proper treatment.
  • The ultimate outcome was to be here today and have a great conversation, not get the transaction done in the minute.
  • Pause before moving forward

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Wheel of Whatever™

[31:11]

What is something you would like to do that you haven’t done yet? What is something you love to do that you haven’t done yet?

What You’ll Learn In This Episode

Click the time stamp to jump directly to that point in the episode.

[0:00] Intro

[3:47] How helping people with transition started

  • It started with knowing her craft and superpowers, being calm amidst chaos. 

[9:27] My business is in chaos, all these things. What can I do right now, to just calm it down and reframe this whole situation like you?

  • The greatest power that you have in the courage is to pause and reflect and not move forward and run into the fire.

[11:50] Why are you taking your time, energy and resources to make this available to people?

  • This is where the authenticity comes through, I hate that word but this is the real Deb.

[16:02] What type of businesses you do help and have helped?

  • Any leader that is going through some kind of transformation in their operations, that has the courage and the realization, they can’t do it alone, I’m ready to help.

[18:39] What has been one of the biggest issues you’ve dealt with?

  • They’ve got resources, spreadsheets, drumbeats and meetings on paper, it looks good. But they fail to look at the human perspective when they make these changes or go through transformation. They didn’t spend time doing is understanding the customer requirements, and what they really needed. That was a big failure.

[25:57] Do you think that we can be too efficient nowadays?

  • In moments of being so efficient, and working so hard to get across the finish line, we missed some connections, dotting some eyes and T’s etc, and making the mental connection with people on why are we doing this, and then they would have made a better decision. That’s the pitfall of being too efficient, sometimes.

[32:11] Wheel of WhateverTM

What is something you would like to do that you haven’t done yet? What is something you love to do that you haven’t done yet?

[33:45] Let’s thank our sponsors, EApublishingmethodbook.com

[35:45] Imperfect Action Round

  • The fastest path to profits is to look at where people are busy.
  • The biggest problems prospects is not asking for help. Business leaders think that they got all the resources in the four walls in their box. But you got to think differently, focus on your core competency.
  • The best way to maximise customer lifetime value is to see ’em as humans and not a transaction.

[38:05] Deb’s book recommendation.

[39:00] Deb’s link recommendation.

Episode Transcript

Read Full Transcript


Deb Coviello [0:00]
Hey I am Deb Coviello. Dropinceo.com is my website and welcome to another episode of EA interviews.

Mario Fachini [0:08]
EA interviews episode 383 inspiration, transformation success stories and the imperfect action round seven days a week. Join Mario for tuning for today’s expert authority effect interview expert authority world. Have you ever gone through transitions in your life? Have things been going well and things but not going? Well, I’m sure that’s the case with you because you’re successful entrepreneur. And I know I’ve personally gone through it. And I can actually give you a real life example of this. And I might just do that. But that is why I’m excited to have Deb Coviello on the show. She is an author, speaker, management consultant. And she has her own podcast and she helps companies go through the transitions of growing and put more money in their pockets. She’s an exceptional woman. She’s super nice. I’m excited to bring her up right after we thank our sponsor. Every business needs a book, including yours. And that’s why I’m launching my new book to help you regardless of where you think your current writing abilities are. Visit EApublishingmethodbook.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s EApublishingmethodbook.com. Here she is ladies and gentlemen, author of the CEOs compass Deb Coviello. Deb, how are you feeling today?

Deb Coviello [1:34]
I am feeling amazing Mario and just want to thank you for the opportunity for this conversation. And everybody else is going to be watching and listening in the background. So just it’s amazing here. It’s nice and sunny in Cincinnati, a little cold. But you know, a lot the season so we’ll get used to it. But, grateful for the sunshine.

Mario Fachini [1:52]
I was thinking the same thing, because some people are like, oh, I need the sun 24/7 I kind of like knowing life isn’t the same every single day. There’s definitely I think we can definitely say that there’s changes in the Midwest, and it’s sometimes unpredictable. But that’s what makes it fun.

Deb Coviello [2:10]
Yeah, I’ve always loved the four seasons went to Florida, thinking about going to Florida. But you know what, I love the changing of the leaves as well as the spring. So, I think I’ll stick around in the Midwest. It’s a great place.

Mario Fachini [2:21]
Good people too. And I noticed you’re not too far from me. And like I was introducing you and telling everyone. Well, I’m not telling everyone we’re talking to them right now. I wanna ask you what inspired you to write your book? And why did you decide to get in a business of helping people with the transitions? I mean, we even had an issue. I mean, I’ll tell everyone, and I did. I didn’t. I was thinking about how to preface this because I didn’t want to say she’s helped me in my business even though you have but not like in the client capacity. I wanted to be clear on that. So there’s not, just for transparency. And what’s that word? integrity, transparency, one of those good things. But you did help me because we had an issue on the last one, I was so excited to have you up. And then it just everything wasn’t going well, the this wasn’t working that wasn’t working, you know, technology, let’s just say and I was for everyone listening. I was telling her before the show, I was so excited to have her back here. I felt like we’ve known each other for years. And we knew some of the same people. But the reality is we had maybe a 10, 12 minute exchange, but she was one of the nicest people that just I remember her saying, let’s take things xiety out of it. Okay, what can we do? It’s not that big of a deal this and I was just like blown away. Because in business, I think we all know, not everyone. I have two examples in the last 24 hours. Not everyone treats people the same. Why did you choose this? And how can more people be like you, I guess?

Deb Coviello [3:57]
Well, first of all, thank you for that compliment. And I sincerely appreciate that. But I will say being calm amidst chaos is one of my superpowers. And I will tell you time and time again, in my corporate life, while I am a STEM professional, I know my craft, I’m a Lean Six Sigma, Black Belt Quality OP X, I can make it better, faster, cheaper and safer for you. But one of the things I’ve been faced with is crisis. Day after day, things go wrong, customers are complaining. And the best thing that I can do for my team is remain calm. Because while there is chaos in the room, somebody has to be the voice of reason to be able to hear what is the problem and then apply the proper treatment. So for instance, yes, we had technology issues last time, the ultimate outcome was to be here today and have a great conversation, not get the transaction done in the minute. So I read the situation and I was calm and said you know what, what’s more important is that we get through the technology you as a host, need to be calm and make, you know this a great conversation. So that was the more important thing. And so that is what I’m celebrated for CEOs of companies will come to me at a time of chaos, or pre chaos. And they know they need somebody to help them guide them. And so let’s go back to the book, the book is the playbook I didn’t have while going through all of those situations of transformation, the acquisition of another business unit, a loss of a leader, changing customer requirements, oh, my most leaders would panic, panic, panic, scurry kill people with meetings and emails. And I go in with a little bit more of a level head, I listen, and get the best information and level set the team to move forward. So that’s just a snippet of what is in the CEOs compass, I had to distill all of my lessons learned and create the playbook that I think CEOs need. They don’t necessarily need one of these amazing leadership books up here. And they’re all fantastic frameworks for building up businesses. But it’s meant for the CEO who has been very successful building businesses, and something changes and they feel off track. The book helps them to self reflect on what’s, what’s their leadership style, what do they maybe need to change. And then you can pick one of the seven compass points, and to make the changes you need. So it’s a how to manual to get you back to true north and peace of mind, which is what I aspire to what’s different, is leaders don’t need results, but in actuality, they’re in pursuit of peace of mind. And coming back to you, when we had that conversation. You calm down a little bit. You had peace of mind, okay? I can’t serve this guest today. But I know I can serve them in the future. And so we’re back here today. And we think we have some peace of mind. So that’s why I had to write the book. I help people through transformation. I keep things calm, so we can do the work we should be doing.

Mario Fachini [7:04]
You guys listen to this, because I’m like, enjoying this already and already calmer. But in that moment, like I was revealing before the show, I had four or five different episodes. Guest I was doing that day. And it just, it calmed me down not just for that one. But the other ones because I had more bad news. It wasn’t like, oh, there’s one problem. It was everything’s amplified. And in business, this happens from time to time. But I think I mean, everyone listening right now can just tell there’s something about you. That’s different. And it’s phenomenal. And I’m I noticed it last time, and it’s why is excited to have you here. And I will say even if you can resolve something in that moment, because I’ve done enough of these and even prior starting the show, I’ve done enough on camera stuff that the room next door could be on fire, and I could still have a good conversation. I’m confident of that. But there’s a point where if you’re doing something and forcing it too much, and for the example, I’ll say the episode, but in business, if you’re trying to force it, maybe you can get it done. But I loved what you said about why am I leaning? I, I’m so relaxed. I’m so comfortable right now I’m like kind of slop sided. So what I was saying is, the question is, should you there’s been times that happened had been like two years, but early early on, it was like, should we move forward with this in the guest was willing, I was willing and they know we still could have made it happen. I go, you know what I want to honor you and your time I want this to be the best it can be. And truly I want that with every episode. So there’s times I’m like, let’s just not do it. So we can both come in fresh. And we can have the energy up here instead of down here. Even though we’re gonna be saying similar stuff. It does make the everything goes into so I just want to say thank you again. And for anyone listening. If they don’t, can anyone hire you? And if they can’t, what are one or two things anyone listening right now can do to go okay, my life is in chaos. My business is in chaos, all these things. What can I do right now, to just calm it down and reframe this whole situation like you clearly have this innate ability to do so, so well.

Deb Coviello [9:27]
So one of the things that I will say to that leader that there’s a little bit of chaos, should I proceed forward and be the firefighter, pause and reflect. And the greatest power that you have in the courage is to pause and reflect and not move forward and run into the fire because what do you want to be known for? What legacy do you want to leave that person that runs into the fire and at the end of the day, you get that result? But what chaos did you create in that process of surging forward and driving the team towards an outcome? You’ve kind of I’m overwhelmed and burnt out the team. If a leader has personal accountability, and says, I need to pause, do I know what I need to do? Do I need to change my approach in this situation? Think about your leadership and why you lead. And only then do you proceed forward. And that’s hard for leaders, we are rewarded for action and activity and results. And it’s the courageous leader that can just pause and reflect, read the room and say, I need to pause. And let’s reschedule. Let’s do this in the future. It’s not a sign of weakness. It’s a sign of strength. And so I have had too many times in my career, even when I left corporate, and started my own business, a lot of reflection. What was I good at? What was I passionate about? How who did I want to work with? Who did I want to serve? And I’m new now serving amazing clients, I don’t have a ton of business. But I have the right business. It’s a leader needs to pause before moving forward with their team, because then they need to lead their team not drive their team.

Mario Fachini [11:02]
Wow. So I know something else you’ve done. And what I love about you is not only that you’re helping people in this way, and you’re great at it, obviously. But you have the book, but you also have your show the Drop in CEO, what inspired you to start the podcast? And why are you making so much available for free, and also a free to a low stepping stone point, I should say, because I’m sure people realize that when you hire a high end consultant like yourself, it’s probably not free or 20 bucks or 30. Or, you know, whatever you’re selling, depending on what edition of the book you have. Why? Why do you, Why are you taking your time, energy and resources to make this available to people?

Deb Coviello [11:50]
So this is where the authenticity comes through. And I hate that word. But this is the real Deb, pull back the curtain here. Oh my I love to create, I love to speak, I love to share my thoughts. And I’ll tell stories about being a very talkative kid. And that didn’t fit into the educational system. Good to keep Debbie quiet. Okay, we’ll try. And then later, you know why? Asking, why always being inquisitive, and then being told to be quiet, asked me offline. So I have had a long career of being frustrated, a frustrated speaker, and not being able to have a platform. So when I started my own business, I said, Oh, podcasting, let me go on a show. And I loved it. I loved it. And then it was chasing, can it be on your podcast, I’d love to be on your podcast. And then I just realized, I was tired of chasing, I can speak on my own terms. So having my own platform to be able to invite insights and inspiration from industry leaders, have conversations, learn from them create content, for others, it is a joy, because I know whether I know the people listening or not, I am doing good work for them now. I believe in being of service and building that trust for free. Because that’s how we build relationships. And again, if it converts into some kind of collaboration, so be it and it has. But then I offer the book, the CEOs compass, because if you want more of my insights, and I do talk about the book, in my own podcast, you can go into that and get more details of how to do it yourself. If you’re faced with transition, or chaos, you can do it yourself. But ultimately, if you have the courage, you may not have the capacity, or the capability to do it alone. And that’s where I can come in. But I believe in giving first sharing these insights with you. That’s why I did the podcast. And I’ll do it for as long as I can. I just love this media, especially also being a guest on your show. It’s just a great platform. It is.

Mario Fachini [13:50]
It is and thank you for that. But more good Midwest here. I swear, it’s the people. I can tell you’re one of the right people. And I’m glad you’re here because this the whole reason I started my show is to bring more of the good people to the world because frankly, there’s enough bad out there and the news doesn’t shy away from airing it. And I don’t know if this is going to get me in more trouble because it already has. But I don’t feel like I should ever have to step down from saying what’s on my heart, especially if it’s something good.

Deb Coviello [14:28]
Amen to that because people may not agree with everything that I said. And I have had stories where people didn’t agree with what I had to say. But then the quiet ones off to the side say, Deb, can I talk to you? I really like what you said, we need more people like you. And so it’s for those people that, I think differently. My thoughts are different and it resonates with the people I can serve and quick fun fact I’m originally from New Jersey. I’m a Jersey girl. I could talk real fast and bust your chops but I’ve acclimated to the middle West, and there are great people out here as well.

Mario Fachini [15:04]
Well, here’s how I treat the Midwest. Anything from like, Chicago, East is kind of the Midwest if it’s north. And I’ve said for years when I’m speaking in LA and San Diego, I’m like, Yeah, I’m from the East Coast, the East Coast, the East Coast. They’re like, you’re not from the East Coast, you’re from the Midwest, I’m like, well, it’s close enough east, it’s furthering the California. So it’s, you know, round up, your round down, it all works out. Like you were saying, with the spellcheck beforehand. As long as you configure the beginning and the ending, everyone knows, it’ll make sense.

Deb Coviello [15:36]
Perfection is not what we’re after.

Mario Fachini [15:38]
Correct. So let’s talk about the type of businesses you do help and have helped. Is there a certain one, like, is there? Do they have to be at a certain size? Or does that not matter? Or can they only be a certain size? Or do they have to be at a certain size? Or does it not matter, you can help anyone, they just need to be in a certain threshold of chaos, basically.

Deb Coviello [16:02]
You know, this is life, on the fly, changing of my perspective. And while I have worked for Fortune 500 companies, I have that pedigree and expertise of that having all the resources and money and travel and support systems, while I have been attracted or people that have been attracted to my work, are the medium size businesses, because they have leaders that realize they’ve been successful with a good knit culture. But when things get ahead of them, they need external support. But you know, what, just a little while ago, a major major company reached out to me, and they’re much bigger than just a medium sized company. So I have to requalify it’s any leader that is going through some kind of transformation in their operations, that has the courage and the realization, they can’t do it alone. So, if you want to put me in a box, and I don’t prescribe to that five to $200 million worth of sales is the medium sized company, five people working with the business owner, up to about 100. Those are the best environments I have worked on. You can do great work, the people turn on a dime. And they sincerely appreciate you. And there’s usually follow on work because of the relationship. So box, but don’t box me.

Mario Fachini [17:23]
Well, I appreciate you’re narrowing it down. So we have some context. But I could make a joke about the screen here. Because I did put you in a box. Go ahead, go for it. No, I mean, literally, like with the way the screen looks, we’re both in boxes. So,

Deb Coviello [17:39]
Yeah, I don’t prescribe for that, you know, people often need to profile put you in a box, so that they can understand you and I’ll go there. But I don’t prescribe to be like everybody else. Somebody once asked me, Is it so, are you a fractional COO, fractional CEO. And I said, No, I’m the Drop in CEO, I will be whatever that C suite leader needs me to be leveraging my expertise, helping partner through that change, the downsizing loss of leadership, and I’ll either pull in my skills or other skills and be what they need. So don’t put me in a box, because then you limit my ability to serve others.

Mario Fachini [18:15]
What has been one of the biggest issues you’ve dealt with, you don’t need to say the company or anything if you don’t want to, but give us an example of like you dropped in somewhere. And it was just, you know, how much of a chaos thing was this? Just I don’t know how to deal with Debbie. And damn, they’re arguing or is it like, some M&A going on, and it was just dirty?

Deb Coviello [18:39]
I talked about this quite a bit. And thank you for that question. Even the best companies around have flaws. And while on paper, they can lead an initiative. They’ve got resources, spreadsheets, drumbeats and meetings on paper, it looks good. But they fail to look at the human perspective when they make these changes or go through transformation. And yeah, they say they respect the people. Everybody’s coming to the meetings, we keep everybody informed. But in one situation where we’re integrating another company into ours. On paper, we were doing tech, not all the right technology things. Tech, Tech is really important to make businesses run. They were laser focused on that they had the best technology. But what they didn’t spend time doing is understanding the customer requirements, and what they really needed. That was not negotiable. And the companies that we were integrating that had these customers, he didn’t take the time to understand what made them great. And why did they work so well with these new customers we acquired. And so on one side of the business when we flip the switch, that business failed because we couldn’t supply, the customer data was wrong and we had a hard time servicing that customer. But on my side where I spent time getting to know the people even though we had problems they knew who they could ask for help within the network to be able to be able to ship cut product to the customer. And we never had a quality issue. That is chaos. These sometimes larger companies get so complex that they forget their roots when they were small. When people had everybody’s back and just made things happen, even when the computers and the phones go down, they could still make things happen. Unfortunately, that cut company suffered a lot of heartache, they eventually became home. But think of how much money they lost. Had they not started with the fundamentals and slowed down a little bit. Get the technology, right, understand the intellectual property, the people and the relationships with customers, and the new relationships are forming. Big fail. That was a big failure.

Mario Fachini [20:48]
Yeah, and not just the technology. But even if I’m glad they became whole and recovered in everything, but at the same time, you’re letting the people go. Well, is this how we do it, you You cast a little seed of doubt, maybe depending on the person little doubt, big doubt. You know, in the ripple effects of that, I mean, you can always recover. And I would say in most cases, unless it’s just astronomical, but we’ll use have the same team moving forward, you may have had some star players that, you know, I know for a fact that there’s people who go, I only like to work with the best and deal with the best and be the best, you know, it’s how I get to be the best. And I’ve seen some really cool people just transition, because they’re like, You know what, I feel like I could do a better job than the leader when the leader you know, law of the lid.

Deb Coviello [21:38]
Yeah, and I have seen it done well, I have actually seen a leader who had to close a plant down and keep the people whole still shipping product to the customer, even though their job was in jeopardy. But ultimately, we provided, we’d have relationships with everybody and provided them the unique services and support they needed to while they were still with us. And then even afterwards, we left people whole, we respected them, and they gave it their all, despite any problems we had, we kept the customer service throughout the change. Those are the leaders, I love to work with, that understand, let’s start with the humans, and how we can help them. And then the technology and everything else is an enabler. It’s not the core thing. It’s the enabler of humans doing the business and the transactions.

Mario Fachini [22:26]
So what I’m hearing a lot of is no matter what the industry is size of the business, this that the other thing as long as you’re doing the right thing, being honest and treat people with respect, that’s gonna work out.

Deb Coviello [22:39]
Yeah, people have missed this. Because we have gotten into better, faster, cheaper, we have devices that can help us do things so much more efficiently. But then we forget about the people. And again, people in the human still run the world. We, it is all about the relationship building. It’s about you and I having a conversation that hopefully doesn’t stop here. It continues on afterwards. Because you never know, someday. Hey, Deb, can you help me out? And I’ll be there because we know each other. So again, it’s not about the transaction. It’s not about us postponing this conversation from a couple months ago. But it’s we’re having the conversation now and people get to enjoy our insights.

Mario Fachini [23:17]
I’m really enjoying it. I gotta be honest, I, I am like one of my favorite ones. I I always like most of them. But there’s been a few people who I’m like, it just felt like there was an undertone. Yeah, I feel you’re completely genuine. So, not trying to hide anything or skirt anything. So everything I’ve asked you, you’ve had a great answer for you’re not like dodging anything.

Deb Coviello [23:42]
And I appreciate that. I mean, I have a few mentors in my life that I can thank for that. Because as we’re trained, I was trained as a geeky engineer, you dot your i’s, you cross your t’s, you give the PowerPoint, you answer every question before they even ask it. And you’re celebrated because you gave them good information for them to make a decision. And so when I started my own business, I showed up on video exactly like that. And it wasn’t resonating. And so as soon as I embrace the lock of hair that’s a little bit off the side, maybe my lipsticks not perfect. But you know what, I have myself here. And I think a lot of people can learn a lesson and just just enjoy each other’s interactions and just be yourself.

Mario Fachini [24:23]
Yeah, it’s a lot more calm and relaxed. And I can relate to the spreadsheets. I was trying not to smile or smirk too much when you said it 10 minutes ago or wherever. But one of the things I do get ready if you didn’t see it, but I have on one of my other screens over here I see the tab right now I have a whole spreadsheet of every episode, the guest the like, it’s 165 columns wide of everything that went on and there’s a column I look forward getting ready. It’s literally the color of my ties. And it depends on which episode it is and this and that and I just have, I can do the data thing just as much as I can converse, And sometimes I have to pull myself back also from out of that going, okay, this isn’t a rocket ship, just don’t worry about it, it’s gonna be fine. So, that leads me to this question of, Is there a point do you feel where you can be too efficient was something, too efficient? In the context, I’m thinking of is what we were talking about with the people side of stuff, you, you held up your phone saying, you know, that we can do transactions better, quicker, faster. But then we’re also talking about the conversation and the, you know, we’re actually getting a chance to talk here, like human beings. So kind of in that context of, you know, you could say, well, maybe I’m not gonna I saw someone the other day, as a matter of fact, they said, we don’t offer phone support. I think that’s a missed opportunity, I get that it’s better and more efficient. But do you think that we can be too efficient nowadays?

Deb Coviello [25:57]
I can support that, because a couple things, I’ve been told I’m very efficient. I’ve got my spreadsheets, I’ve got my processes, and I can look busy, busy, busy. But then I had lunch with somebody someday. And I said, you just give me some feedback. What do you say? They said, you’re great. You’re doing a lot of stuff. You’re killing it. But you’re not present. Present. So there’s the sense of, I’m always thinking I’m always on and I’m not in the moment. And it’s hard. If you’re a high achiever, you want to get a lot done, you need those spreadsheets to keep going, going, not forget anything, but you miss an opportunity to say, Okay, I’m not ready for this interview. I’m just going to be in the moment, and we’re going to wing it here. That’s okay. One other story about being too efficient. And I’ll say it was a recent project, we were very efficient at getting to a point where we could have an external auditor and certify us for achieving a certain subject matter. And we’re so efficient, we got everything in place. And yes, we did really well. We didn’t pass the audit on the first try. We were so efficient, putting the spreadsheets and the books and the binders and the procedures and the training in place. And then we forgot to communicate why it was so important to complete one piece of paper. And it was that one piece of paper that they said, Wait a second, I was trying to get product out the door, they’re yelling at me, I gotta hurry, hurry, hurry. And we didn’t give the people the time and space to know that it was so important to make sure we complete that record. And we put them in a situation where they made a poor decision. So in that moment of being so efficient, and working so hard to get across the finish line, we missed some connections, dotting some eyes and T’s etc, and making the mental connection with people on why are we doing this, and then they would have made a better decision. That’s the pitfall of being too efficient, sometimes.

Mario Fachini [27:52]
I, I can relate to that. There’s one of the things I’ve had to do. Because I can process a lot and handle a lot and get a lot done. But I’ve actually started putting in my calendar years ago, be present with family be present here like block off time to just especially holidays, you know, Christmas, Thanksgiving, New Year’s, Mother’s Day, Father’s Day, in the irony is, this wasn’t me growing up, I’m, like, all over the place. So for business, I had to learn to be more disciplined, and I got so good at it. It was like, you know, two minutes like variances like, I don’t like this. But at the same time, it’s like, you have two hours free, the two minutes is not making or breaking anything. You’re running red lights, you’re, you know what I mean? It’s like, you know, in business, all you you know, you’re so efficient, because you’re ultimately cutting something out to get it done quicker. But I think the, to the point of the question, Is it something you should be cutting out, like the phone support, you know how many people I don’t even want to say a certain generation, but I think people like to connect with people. And I think customer service is a lost art. I feel like the last few years 5, 10 all it’s just gotten worse with few exceptions.

Deb Coviello [29:10]
And the one time that somebody calls you up and say, Hey, I’d like to talk to you about your policy talk through a couple of options like oh, well, I’ve personalized service. I’m going to get my questions answered the first time out or the assurance, they’re gonna call me back with the right information, in the, I know what you’re saying the efficiency of the menus, the texting, a lot is lost in translation. And people are stewing because they can’t get their questions or issues resolved because efficiency replaced the humans but as humans that still make decisions for the better.

Mario Fachini [29:43]
Absolutely. There was two examples of last 24 hours of horrible situations I could say. And then there was one that I thought I was gonna have to do later and they were so efficient. It took a minute and a half. And now it’s done and I’m excited for it. Yeah, and it was a personal thing. I’m taking my mom to see a concert of someone we’ve seen not traditionally, every year, and I was able to book it and do all of that in literally a minute and a half to two minutes. The two other things probably will be going on till next week. And they started a week and a half ago. And they both, all three scenarios are phone calls.

Deb Coviello [30:19]
I think what people are really looking for, and again, this is peace of mind and the outcome. And I can’t take credit for this, but it’s called frictionless customer service. Because when you’re engaging on Amazon, all you want to do is find what you want, click on what you want, push a button, and get out, get on. So, so that’s where you don’t want to talk to a person, I just want to point and click and get what I want. And so whether it’s on the phone, an automated system or talking to a human, ultimately, we want frictionless service, whether it’s a minute or three minutes, get what we want, versus feeling like we’re hitting a roadblock, or having to go through all these different loops to get what you need.

Mario Fachini [31:01]
Yeah, or it takes two hours and 54 minutes to even talk to someone. Really, really, you’re going to leave me on hold for three hours. So I’m so glad you’re doing the right things with the right people. I got a couple more questions. One of them is shabam. This is what I was hiding last time that I thought you saw but you didn’t. yellow or black?

Deb Coviello [31:24]
Black. You’re sure? I’m just saying black. You ask a question.

Mario Fachini [31:30]
Okay. I’m just teasing ya. Yeah, there’s no wrong answers. So we got black here, this is the wheel of whatever. My question for you is. What is something you would like to do that you haven’t done yet? And it doesn’t have to be business related. I didn’t want to pinpoint it to travel or something with your family. But what is something really out there? You’ve I was even, I’ll be honest, I was gonna ask you this one. But I didn’t know if it would make you uncomfortable. Tell me something. You’ve never told anyone.

Deb Coviello [32:02]
I can’t do that. Okay, that’s fair. I can’t do that one.

Mario Fachini [32:07]
What is it? What is something you love to do that you haven’t done yet?

Deb Coviello [32:11]
Well, I realized I love cruises. And I would love to take a cruise to Alaska. I just think there’s something about seeing a part of the world that is amazingly beautiful. That’s a little bit on my bucket list. We are going to go on a cruise to the, you know, the Bahamas and all of that. But going on a cruise to Alaska would be amazing. I’ve never been to Alaska. And I just think there’s some beauty there. That’s something I’ve been talking to my husband we need to think about doing. But something that I’ve never told anybody. I want to keep that at bay.

Mario Fachini [32:39]
Okay, that’s fair. I, I would agree. I’ve wanted to go on Alaska cruise. I’ve always loved photography and videography. And it really, I’ve seen pictures. I mean, I think we’ve all seen pictures. But there’s a lot of stuff. You know, like we learned our whole life. And now with computers and everything. It’s like you believe it’s real? Because you’ve seen it 100 time like alligators, animals, whatever, penguins, but like, really? How do you know all we have ever seen is pictures and videos? For the most part until you experience it live.

Deb Coviello [33:11]
Yeah, I mean, I’m not. I wish I could give you a more exciting answer. That’s a great answer, my needs are simple. I love to travel. I love going to Europe. My children are in Europe. I had a chance to go there in August. We’re going to go to the Caribbean. I love being on a cruise ship. I love beaches. Any place warm. But Alaska is intriguing. And I’d love to do that someday.

Mario Fachini [33:34]
Would you ever want to scuba dive in the elastic Alaskan Arctic?

Deb Coviello [33:38]
I’m gonna say that doesn’t interest me. On the other hand, unless I’ve extracted something I never know.

Mario Fachini [33:45]
Right, dry suit, is it, have you done that, or a submarine. Yeah. Those are two I would find interesting. I have all kinds of fun ideas. But thank you for playing along and answering. We’re gonna thank our sponsor real quick and come back for the imperfect action round. You’ve heard me say every business needs a book, including yours, and it’s true. And that’s why I’m launching my new book at EApublishingmethodbook.com. So you can learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. But you know what? Don’t take my word for it. Take it from a few of my authors like Lori

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Katherine [34:29]
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Mario Fachini [34:33]
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Mario Fachini [34:42]
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Mario Fachini [34:50]
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Bill Benner [34:51]
there’s no way in the world I would have been able to do this with somebody else. Again, I’ve attempted in the past. It didn’t serve me. As a matter of fact, I ended up more frustrated than any thing. So this has been a very seamless process.

Mario Fachini [35:02]
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Adelle [35:03]
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Mario Fachini [35:08]
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Bill Benner [35:09]
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Mario Fachini [35:19]
Hey, their words, not mine. Visit EApublishingmethodbook.com To get your copy, and I look forward to hearing your transformation is our next video success story. Once again, that’s EApublishingmethodbook.com. And we are back with the imperfect action around Deb, are you ready to take imperfect action?

Deb Coviello [35:41]
I am gamed if you are at it. Yeah.

Mario Fachini [35:45]
60 Seconds or Less answers. Rapid fire. I got three of them. The first one is what is the fastest path to the profits?

Deb Coviello [35:54]
Fastest path to the profits. Look at where people are busy. Extra activity, taking a long time from going from A to B, Look at the time from starting a transaction to the end of a transaction. There’s a lot of waste in there. If we give people the tools to be more efficient, and not take so long to do their job and make it easier for them. There’s a lot of missed profit in there that people don’t realize.

Mario Fachini [36:21]
Excellent. Number two, what is the biggest problem you see your prospects making and the fastest way for them to fix it.

Deb Coviello [36:28]
You’re not asking for help. All my business leaders think that they got all the resources in the four walls in their box. But you got to think differently focus on your core competency. You may not need full time people. Think about focusing on your core competency and leverage external experts for when you need them for what you need them. Make it a new business model that 80% of your resources might be there, but enhance it with 20% experts at all times. That’s what’s going to get you ahead.

Mario Fachini [37:00]
Excellent. Three, what is the best way to maximize customer lifetime value?

Deb Coviello [37:10]
See ’em as humans and not a transaction. I remember being with a client and they were deer in a headlight, they had no idea how they were to get to the end. But as soon as you give them a map, and you take them on that journey and then held have them start doing things in that journey. As soon as you see the switch flip and they say, Deb, come on along on our journey. Let us show you what we’re doing. Let us know if we’re still on the right track. When you change the deer in the headlight to having confidence, you build loyalty, you build trust, and you’re going to be the person they think about next time to bring you back to solve the next issue in their business.

Mario Fachini [37:49]
Love that.

Deb Coviello [37:50]
Thank you.

Mario Fachini [37:51]
Alright, as a publisher myself, I love talking about books. What are a couple that have made a big, big, big business? It’s not like I haven’t done this hundreds of times. Can you tell me some books that have helped you? In business or life.

Deb Coviello [38:08]
So there’s a few books I’m just gonna say I love Dorie Clark. She was a guest on my podcast. She’s written three books, Standout, Entrepreneurial You and Reinventing You those books were so invaluable as I was looking at who I had been for about 25, 30 years, and who I was going to be in terms of standing out and the value I was going to bring to others, an amazing resource. She’s a very kind person that those three books stand out reinventing you, an entrepreneurial you those have been amazing. And I will tell you Jeffrey Shaw, he’s on my shelf as well. The Entrepreneurial Life. Oh my. He understands small and medium sized businesses and that ecosystem of what we need to be successful. Those have been invaluable to me.

Mario Fachini [38:55]
Great resources. Thank you for mentioning those. Where would you like people to learn more,

Deb Coviello [39:00]
Just visit my website Dropin ceo.com DROPIN ceo.com. You’ll learn more about myself and had access to my book, the podcast, my blog, and more resources coming so I would love for you to come and let’s start a conversation.

Mario Fachini [39:17]
The drop in CEO herself and author of the CEOs compass Deb, Deb Coviello. Thank you so much, Deb.

Deb Coviello [39:24]
It’s been a pleasure. Mario, thank you so much.

Mario Fachini [39:26]
Alright, expert authority world. We have another great episode here today. I’ll see you tomorrow. Have a great day. And God bless. You’re already the expert. But have you transformed your expertise into a tangible asset that will generate qualified leads while increasing profit for you, 24/7? And if so, how well are you promoting it? With my new book The expert authority effect publishing method I take you through my process step by step. Visit EApublishingmethod book.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Visit EApublishingmethodbook.com to get started now. Once again, that’s EApublishing method book.com. Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know, I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EAinterviews.com. For complete show notes, the full interview video experience, links to the resources we mentioned and more. Have a blessed day and I’ll see you tomorrow

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