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What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
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    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

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    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

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    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

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    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

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    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

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    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

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    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

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Resources Mentioned

Business Book Checklist

Expert Authority Checklist


• Crystal: The app that tells you anyone’s personality, visit: EAInterviews.com/Crystal

What You Will Learn In This Episode

[0:23] – We thank our sponsor, Crystal.

[1:06] – Don’s inspiration in starting his company.

  • He was discharged from the Marine Corps in 1990 to help his wife raise a family.
  • He started with sales, selling encyclopedias door to door.
  • He was offered by his uncle to work for him in Santa Fe, New Mexico.
  • Don’s uncle wasn’t getting along with the new owner, so he decided to start a new company and offered Don to earn his way in to be his partner.
  • When he realized that he was back in the same situation that he had with the Marine Corps, he decided to sell his share in the business and started his own business in Albuquerque.

[5:07] – Who does Don help and how does he help them

  • He helps homeowners or property owners that need floor coverings.
  • He helps homeowners or property owners that need dust free tile removal.
  • He also has ABQ Skincare and Acne Clinic.

[7:41] – What is the biggest client success story for Carpet Source 

  • A homeowner with a 14-year-old child with a lot of health challenges were looking for a floor and carpeting company to do a shop-at-home service. They found out about Carpet Source because they have a showroom on wheels. Carpet Source does everything with their shop-at-home service, including bringing out samples, measuring, and free consultation.

[13:17] – How has Don’s Book, Consumer Awareness Guide, helped him and grow his business

  • People find it as an interesting guide in getting contact information, helping them with color, style, and applying the right product to the right solution.
  • It positions Carpet Source as the authority in floor and carpeting business.
  • It also encourages people to watch their frequently asked questions and should ask question videos on their website.
  • It kind of does the selling for them even before measuring or taking out samples.

[17:27] – We thank our sponsor, Crystal. 

[18:24] – Imperfect Action Round

[18:47] – Fastest path to the cash if someone’s looking to start their own carpet business

  • Get ahold of Don because he can help you be in touch with the people to open an account very quickly.
  • Always have a coach or a mentor that can show you the inside of the business.

[19:40] – The biggest problem Don sees in his audience

  • Not customer centric and all about the profit.

[21:41] – The best way to increase customer lifetime value

  • Provide great service and keep following up.

[24:01] – Where can you find Don

  • CarpetSourceUSA.com.

[25:01] – We thank our sponsor, Expert Authority Checklist

[26:16] – We again thank our sponsor, Crystal

Episode Transcript

Read Full Transcript

Intro [0:00]  

EA Interviews Episode 5. Welcome, Expert Authority Nation. I’m here and excited to bring another episode for you. And I have none other than Mr. Don Lovato, CEO of Carpet Source USA, bestselling author and he’s going to be sharing with you the things to consider before buying any carpet or flooring. So we’ll bring them up right after we thank our sponsor. 

SPONSOR – Crystal  [0:23]  

First, there was Siri, then you started talking to Alexa. But have you met Crystal? Because she knows all about you. Understand anyone’s personality on LinkedIn with the simple Chrome extension you can get from EAInterviews.com/Crystal. Once again, EAInterviews.com/Crystal. 

Mario Fachini  [0:42]  

All right, Don, we’re rocking and rolling. How are you doing, my friend?

Don Lovato  [0:46]  

I’m doing pretty well. How are you doing over there in Michigan?

Mario Fachini  [0:48]  

I’m doing excellent. It’s great to have you.

Don Lovato  [0:51]  

Thanks for having me.

Mario Fachini  [0:52]  

What inspired you to start your company? Out of all the stuff you could do in the world — I mean, why didn’t you just work for a carpet store? I mean, what inspired you to start your business and say, I want to do this on my own? And in a big way?

Don Lovato  [1:06]  

Actually, it’s kind of interesting that you asked that question. I discharged from the Marine Corps back in 1990. And I was looking for something more to do. I didn’t necessarily discharge because I wanted to, but my former wife wanted me to discharge because I was deploying all the time. And of course, we were trying to raise a family. And so, that wasn’t conducive to being very helpful on my part, right? And being a good father and husband. So I decided to go and discharge and I started in sales. And I was selling door to door selling encyclopedias, believe it or not, door to door for World Book and for PF Collier. And there was also selling into the schools all over the San Diego County area. It was great business, pretty lucrative. And then all of a sudden, CD-ROM came out. Do you remember CD-ROM? When it first came out? So it really allowed business to sort of tank, if you will. And so, I called my dad and asked him for some advice. And he was in the flooring business. And he said, “Well, not a lot of business here where we live.” He lives in a really small town. “But your uncle,” he said, “has been trying to get ahold of you or your brother and try to recruit one of you guys. You guys are so similar. So why don’t you give him a call?” I said, “Well, yeah, Dad, I’m in San Diego, and he’s in Santa Fe, New Mexico.” So long story short, I called up my uncle. And he said, Yeah. My uncle is very similar to me, jumps at decisions and, jumps on decisions, and doesn’t really give it too much time to think, you know. What do they call that, analysis by paralysis or paralysis by analysis, you should say. So nonetheless, I called him and he talked me into, as any master salesman would, talk me into moving my family, you know, from San Diego, all the way over to Santa Fe, New Mexico. And I brought them over after giving it a six-week trial to see if I’d like the business. And so, I did work for him for a couple of weeks. And then, very quickly, he mentioned to me that he wasn’t getting along with the new owner. And he wanted to start his own business and he wanted me to be a partner, but I had to earn, you know, with sweat equity, I had to earn my way in. So we worked for quite a while together, and he gave me some training. And we started that business. And it took off. I mean, we were at probably ’91, I think it was maybe ’90, 1991, I think it’s December of ’91 when we started. And so, we went from zero to half a million a month in no time. Within three or four months, we were at really high volume. Of course, he had a big clientele. And he didn’t have the energy, but he had the money. I had the energy. And of course, it was his expertise. So together, we made a great business. And then, I was just really working like crazy again, and I was back in the same situation I was with the Marine Corps and my family was taking the backseat to the business because I was working seven days a week and practically 16 hours a day. So I decided to sell my share in the business and start my own business about 65 miles away from him, here in Albuquerque. And so, that’s kind of how I got in the business. I hope that answers your question. It’s kind of a long answer, but you know, I tried to condense it for you. But that’s how I got into the business, more out of desperation than it was actually coming up with a business plan or something like that. 

Mario Fachini  [3:59]  

You know, that’s a perfect answer because it’s honest. And I want to say thank you for your service. And I don’t think the military gets enough credit for, you know, in the past, present and hopefully, it changes in the future. But sincerely, thank you. 

Don Lovato  [4:12]  

Thank you.

Mario Fachini  [4:13]  

I wanted the honesty because I know people are listening to this. They’re watching it and they’re going “Oh, you know, I’m different. You don’t know my story”, this and that. And I — this is the whole reason I’m doing it is to hear the behind the scenes, you know, everyone looks around and sees — you know, if you want to share, you’re welcome to but you’ve told me some behind the scenes. And if you’re watching Don right now or listening to him, he has a very, very, very, very successful, not just one business, but multiple businesses. I’ll let you do what you want with that. But there’s a lot of people that are just, I couldn’t do it. I couldn’t do it. And I love hearing the stories of — I mean, that’s why I start the show off with that, what inspired you, because they’re all so unique. But the end result is everyone just looks at, you know, the end result going, “Wow, I could never get there.” And it’s like, “Oh, trust me, you absolutely can.” Who do you help? And how do you help them? Who is your ideal customer for you?

Don Lovato  [5:07]  

For me at Carpet Source, it’s someone that lives in the Albuquerque area, someone that’s a homeowner or someone that’s a property owner that needs some sort of floor covering because even though the business is called Carpet Source, we still do a tremendous amount of tile, hardwood, tile that looks like hardwood, and even these new luxury vinyl pipes that people are using. So that’s a big part of our business. As far as units is concerned, it’s probably 50{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of our business. And regarding revenue, it’s probably about 35{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of our business. So it’s a pretty big part of our business as far as the hard surface division is concerned. And then, in addition to that, someone that’s looking to prevent any sort of – what’s a good way to put it? We do dust free tile removal. And so, it’s very hazardous to remove tile from your home. And a lot of people don’t know that, your home or your business, and we do both. So the ground and the thinset below have crystalline silica in it. And it can create silicosis if you breathe it. And if you look up online on OSHA or anywhere like that, you can see that it could take one exposure, and you can develop a serious lung disease, including cancer. And it could take maybe 20. They don’t know. Everybody’s different. And so, we prevent that from happening by removing tile and encapsulating everything we do. And using specialty equipment and specialty training, of course, that we licensed for the entire state of New Mexico. So if anybody has any kind of tile that they need to remove and they want to prevent any sort of health hazards, then we can help them. So that’s for that business for carpet source USA. We also have ABQ Skincare and Acne Clinic, acne as in blemishes on the skin. So we have people that we serve all over the Albuquerque and New Mexico area, even parts of Colorado in a physical way. Parts of Arizona, parts of Texas, even part — all over the West Coast. But we also help people long distance. So if people look up ABQ Skincare and Acne Clinic in Albuquerque, the – ABQ is the acronym for Albuquerque – the coaching tab on our website. And so, we can actually, with technology like we’re using today, we can actually help treat acne from the source, not the symptom, because the acne on the skin is simply a symptom. And so, we treat the source, which is primarily inflammation through diet, lifestyle changes, and skincare and hair care products. We actually manufacture our own skincare and hair care products as well, as well as the acne products. So — 

Mario Fachini  [7:23]  

And I want to say congrats again, because you were telling me how well that’s going. And I’m happy for you because I remember before you launched it, and I know you’ve come a long way with it. So congrats again on that. So for Carpet Source, who was your biggest client success story?

Don Lovato  [7:41]  

Wow, we’ve — I’ve been at it now 20, 27 years. And so, we have quite a few of them. I don’t mean to say that like I’m trying to break my elbow up by patting myself on the back. But that’s a good question. I would say — okay, let me tell you a story about someone that we had here recently. So this — it comes to mind because it is so recent. We had a client who needed a shop-at-home service, which is exactly what we provide, we actually have specially outfitted vans with all of our samples on the inside. And these samples are very — they’re really well thought out and well planned out. Meaning, we take the top categories of product that we sell in this region and the top styles and colors and we put those samples in vans. So that’s our showroom on wheels. Because a lot of times, you’ll find that a showroom has — if you run the numbers behind the scenes, you’ll find that about 80 to 90{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of products never sell. So we focus it down to the products that sell and they sell well. And we negotiate pricing on those products to be able to help the end user save a ton of money and eliminate the showroom by — we pass the elimination of the showroom savings that over it, we pass it on to the end user as well. Okay, that said, we had somebody that had a child who had — who was handicapped, and it was very difficult for them to get him anywhere. He’s about 14 years old. And he can’t help himself in any way. They have to feed him. He’s on a — he’s on oxygen, he’s got a lot of health challenges. Really, really nice boy. But he’s just got a lot of health challenges. And so, it’s very difficult for them to get outside the house. And sometimes, when there’s weather like there is here in New Mexico, up in the high desert where we’re at. In Albuquerque, it’s about 6500 degrees, 6500 elevation, you know, we get some weather here sometimes, like we just had this week. And so, they needed somebody, especially in times like that, to bring samples out to the house, help them and measure it and do everything. So this was a tremendous situation, because they had tried going to one of the box stores, a couple of them. And it just didn’t work out. People were not waiting on them, they would ask Mike and Plumbing to help them in flooring and that kind of thing. And they just weren’t getting the help they needed. So they looked up reputable floor and carpeting companies in town. And we have about 800 five-star reviews. We’re really proud of them. We’ve earned every single one of them, believe me. They said, this must be the business that we need to contact and see if they’ll bring the samples out. Well, once they clicked on the link and went to the website, they found out that’s the only way we do it. We bring the samples out to the house, we measure, we do a free consultation. There isn’t any obligation. We use Bluetooth. And we use to –. an architectural-type drawing program. So we take the entire — the measurements of the interior of the home and we put them into our CAD program – it’s basically a CAD program – put them in there. So we have the measurements for everything for that project that we’re working on and any future phases. So that way, we don’t have to come back and measure again. Then we go out to the van, grab the samples that fit the category of the product they’re looking for, and the budget they’re looking for, and the durability and color and that sort of thing. We brought them in and help them make those selections. Entire process took maybe 60 minutes. And then, the following 30 minutes, we were able to calculate it on the spot. And on the spot, print out a quote for them right then and there, we were able to check stock right then, right there, order it from the homeowner’s home. With the internet now, we can do all those kinds of things. And we were able to schedule it, pre-schedule it for two weeks out, which is right before the deadline when they needed it for some big, big party they were having. So that was a really big success story for them, you know. We were able to help facilitate that. So that really was warm — it was really heartwarming for us because you know, they had a big challenge. They didn’t know that we existed, they didn’t know that our service existed. And so, it was just good for them. So they saved money, they saved time, saved hassle. Didn’t have to drag them all over town, and didn’t have to get treated like a second-class citizen. And they got exactly what they want at the time frame they wanted and at the price they wanted. So to me, that was really a success story.

Mario Fachini  [11:40]  

Well, I appreciate you for sharing that specific story. And you guys, can you hear down here? This is why I had him on, because I know he could give 99 other success stories and most, people probably not on my show, but when you ask most people, what’s their biggest success story? They’re going to go straight to the profit, straight to this, straight to the revenue. And Don could, but he chose not to. I don’t know if you’ve noticed that. And Don, I appreciate you sincerely, like I’ve always said. Because you go, “Man, what — which one do I want to choose?” And you chose the one because you always have had the heart to help people. And I’m glad they found you. 

Don Lovato  [12:17]

Thank you. 

Mario Fachini  [12:18]

And you know, because not everyone would do that. They could say, “oh, here’s someone I can make a buck off of.” And I believe capitalism. You should make money for the service and add value and all of that. But you can still have a heart to do it as well. So thanks for that. 

Don Lovato  [12:28]  

Sure. Thank you. And to me, it’s not a success unless our supplier wins, our installers win, our entire team wins, and we make a small profit. As long as that happens to me, that’s a success. But the most important thing is, because we’re customer centric, is that the customer wins. We don’t always make a profit in every single job because sometimes, things go wrong and we estimated incorrectly. But as long as the client and customer wins, we’re okay.

Mario Fachini  [12:53]  

And I’ve told my clients and audiences that for years, you know, customer centric, client centric, it’s about them. It’s about serving them. And I agree with you 100{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81}. If you’re always doing the right thing, at the very least, you sleep well at night. You can always make the money back. Right? 

Don Lovato  [13:09]  


Mario Fachini  [13:09]  

Let’s jump into your book. How has your book Consumer Awareness Guide? How has that helped you and grow your business?

Don Lovato  [13:17]  

It’s been very helpful. In fact, you help me get it to number one on Amazon so thanks for that. I think I’ve thanked you 100 times already but now, there’s 101. But it’s been helpful because people find it an interesting guide, it’s a good way to get their information, their contact information and follow up with them. But it’s also more importantly, the guide for them to help them with color, style, the appropriate product. We call it application: applying the right product to the right situation. So it’s really helpful for them with that. It gives them — it answers questions that they probably hadn’t thought about asking before. And so, it positions us as the authority. So that’s helpful for us. But in addition to that, it also encourages them to watch, to go to our website and look on our frequently asked questions videos, as well as our should ask question videos. And again, it answers them there in multimedia, because sometimes people need to read some things, sometimes, they need to see it and hear it. And everybody learns in different ways. Personally, I learned through video and in a little bit — my second modality would be audio. But you know, some of these folks that want to watch the video and sees what I’m demonstrating on videos, they can do that. And again, it’s very helpful for them. It creates bonding, which is nice, because you have that rapport. And then, by the time we get out there, in most cases, people are just asking, “Listen, we already know we’re going to do business with you. We did what you said. We Google all the company names that we’re considering. With the right keyword and the word reviews at the very end. We looked at their reviews, we looked at your reviews, and you’re clearly the company we’re going to go with. So that said, what’s it going to cost?” And that’s before we even measure or take out samples. So you know, it kind of does, it does the selling for you, it’s your — people are pre-sold, pre-sifted, pre-sorted, pre-selected and predisposed to do business with you if you do it that way. So — and you know, thankfully, you were able to help get that book to the — up on, you know, number one on Amazon with — in the charts like that, because that has also added authority and credibility. So what we’ve done with the content and what we’ve done with reviews is one thing, but without having the authority, it’d be, you know, it’d be more diluted, it wouldn’t have been as potent as it was. So thank you for that.

Mario Fachini  [15:21]  

You’re welcome. But it was all you, brother. It was all you. All I did is help you showcase that. And, you know, like I said, that’s one of the things, when you’re legit, like you and you have a heart and you have a very successful business, it’s just a matter of how you showcase it. But the reality is, even with your story, that people — you were you were saying you have 800 plus reviews and us teasing you saying, “Is that it?” But when people come out to find you, you are the best. As far as I’m concerned, you are the best.

Don Lovato  [15:49]

But if someone else to showcase different, are you going to appear that way, even though you are. So that’s why I love doing what I do, because it’s really easy to keep the other people where they should be but you know, only work with the best of the best. So —

Don Lovato  [16:02]  

You know, you mentioned 800 reviews. And I didn’t mention the other half of that. Now, when you go on Amazon and you see something that has 1200, 8000 — sorry, 1200, 2000, 8000 reviews online, that’s one thing, right? But that’s Amazon, that’s different. And that’s like a product that you can box. These are like mini re-model jobs that we have to do, number one. So, it’s much harder to earn that because you’re going in and interrupting people’s spaces, their own personal spaces, number one. Two, we don’t do as many transactions as somebody that sells a widget on Amazon. Okay? Then in addition to that, our nearest competitor maybe has 85 to 90 reviews online. And that’s the nearest. So we’re 10x in the number of quantity of reviews and quality reviews that they have. And the people that are in third position, maybe have 30 reviews here in Albuquerque in the same type of industry. So it’s a lot of work to get — to do what we do, but we enjoy it. I’m one of those people that unless I’m going to enjoy it, I’m not going to do it. So thankfully, I enjoy it. And thankfully, they like our service, so we’re able to earn those reviews.

Mario Fachini  [17:07]  

Same as me. Absolutely love what I do. And I thought I had a lot with 100 plus on video, but I’m going to have to follow your lead and just keep at it here. So we’re going to go to the sponsor real quick, come back, and we’ll do the Imperfect Action Round, we’re going to rapid fire 60-second answers on how you can grow your business today. 

SPONSOR – Crystal  [17:27]  

So Siri can help you sound the siren and Alexa automatically accepts answers, but when it comes to business, you need to be clear. Crystal, the Chrome extension that’s going to change your life, make you more productive, increase your profits and give you the peace of mind you deserve so you can focus on what’s most important, the relationship. LinkedIn is no joke, you know it’s where you need to be, but doesn’t it feel overwhelming at times, downright daunting? Finally, you find the perfect prospect and it’s time for round three, the wonderful world of word smithing like Shakespeare in his prime. So you step up to make your first impression and for once, get ahead this time. Crystal to the rescue! Personality assessments, predictions, and coaching tools to understand anyone’s personality for hiring, team building, and my favorite, sales, all from a simple Chrome extension for LinkedIn. To learn more on how you can increase your productivity, profits, and peace of mind today, go to EAInterviews.com/Crystal. Once again, that’s EAInterviews.com/Crystal. 

Mario Fachini  [18:24]  

Alright. Imperfect Action Round, like I said. So 60-second responses and we got three rapid fire questions. And this is — like I teach my clients and audiences, take imperfect action daily. First one, what’s the fastest path to the cash? If someone’s looking to start their own carpet business, what’s the fastest path to the cash for them you would say? 

Don Lovato  [18:47]  

Well, that’s an interesting question because there are only so many accounts that the manufacturers, the reputable manufacturers want opened. So, if you — this sounds very self-serving, and it’s not. The fastest path to success in cash would be to probably get ahold of me, I’ll put you in touch with the people that can give you a catapult to the right people to open an account very quickly, whether you have a store, or you don’t have a store because the requirement is that you have physical overhead and a physical warehouse and that sort of thing. So give me a call or actually better yet, just email me. I’m sure Mario, in the notes, will provide my email address or at least my website, and I’ll put you in touch with the right people that can get you started very quickly and with really, really good pricing. I don’t get anything out of it other than the satisfaction that you’ve positioned yourself for success pretty quickly. 

Mario Fachini  [19:34]  

Very good. So always have a coach or a mentor that can show you the inside. 

Don Lovato  [19:38]  

There you go. Thanks for summarizing that. 

Mario Fachini  [19:40]  

So, the next one, rapid fire, 60-second. What’s the biggest problem you see in your audience? So when someone is starting a carpet store, what’s the biggest problem you see repeatedly? 

Don Lovato  [19:57]  

One of the big ones I would say would be that they are not customer centric would be a big one. Not customer centric and all about the profit. So I think you need to have passion and you want to have to want to make a profit, but you also have to be passionate about making sure the customer wins, like I mentioned earlier, making sure you do a good job. Because in almost any town or any neighborhood that you’re in, even if you’re in a big city, let’s say that you’re in, in New York. While people do business within their neighborhood, when it comes to floor coverings, they don’t really call somebody three neighborhoods away to come in, you know, and drive an hour through heavy traffic, hour-and-a-half through heavy traffic and bring their flooring out and install it in your home. So what that means is word spreads very quickly. So unfortunately, with what we do, you’re only as good as your last complaint or your last poor review. So be customer centric. Yeah, make sure that you care about the customer, you know, because the biggest problem they have is that they just don’t care about the customer. They’re all about the money, and all about the prestige. And flooring isn’t sexy, but at the end of the day, you can make a great living and do good providing good service for people. 

Mario Fachini  [21:32]  

All right, excellent. And last question, how would you say is the best way to increase the customer lifetime value? 

Don Lovato  [21:41]  

Oh, well, that goes back to the same thing, provide great service and keep following up. We call people all the time. And what we say is we cause trouble. And what I mean by that is there isn’t another company here in town that I know of, or anyone in the country that I know of in my industry that will actually call the client and say hey, listen, your carpet — if, for example, if they bought carpet — needs to be — because we tell them all this up front, but they just don’t remember. Who can? There’s a lot of information and who reads all the brochures and the warranty paperwork and all that fine print. So we call them right about the time they need to have it cleaned and we either make a recommendation or help — tell them to call whomever they want, but make sure to get it maintained properly. Because if not, they could avoid their warranty. And here’s the part where I’m talking about create — cause trouble is we say, “Are you having any problems with the carpet, does it need stretching, does it need any repairs, do you need anything? There’s no cost at this point. So if there is any problems, let us know we’ll come out take care of them right away before the installation warranty is up.” And so, often when I mentioned that to my friendly competitors, they say, “Man, you’re a troublemaker, you’re causing trouble for yourself, you shouldn’t do that”, blah, blah, blah. But for us, that’s how we create clients for life. And it increases the client value exponentially compared to what it would be if we just wanted to hide under a rock and cross our fingers and hopefully, they don’t call, you know, or they call after the warranty is over or something like that. And from time to time, we get people that call after the warranty for installation is over, but we still go out and take care of it. You know, and sometimes, it’s very clear. I had one recently where they — we told them on the hardwood floor, they did a hardwood floor throughout the whole house, it’s very, very high end house. And I told them to use one of those rolling chair mats underneath their office desk, where they have their office desk and they didn’t, it was very obvious. They didn’t mean it wore the floor out. I mean, it wore, it splintered it. And she said, “Oh yeah, it’s been that way since the day you guys installed it. But I didn’t call, I haven’t had time.” And it was like five years later ripped out maybe 20 square feet, because she had some wood leftover. And we went in, put it in at no cost to her. And of course, she referred us to her mom — turned out, spent $50,000 on hardwood for us. So it cost me a couple hundred to go do the repair. And, you know, bruise my ego a little bit because of what she said. And I just kind of, you know, I just roll with it. But again, $49,000 or $50,000 later, it was fine. You know, we did a good job for her mom and everybody was happy. So —

Mario Fachini  [23:59]  

You got me thinking because I used to have the floor at, and the floor mat were cracked and the chair wouldn’t roll on it and I cannot confirm or deny if the carpet under this chair is in great condition or not, but I never thought about the flooring under it. 

Don Lovato  [24:14]  

Yeah, it could ruin it. 

Mario Fachini  [24:16]  

I appreciate that. So this was beneficial to me. Alright, last thing, where can they find you?

Don Lovato  [24:19]  

CarpetSourceUSA.com. That’s our website. So, check us out there, check out our products. The products that are available to us are available to anybody nationwide. So if you want to come out and check out our website, you can. And then, you can actually — because we can’t ship it to you. It’s not cost-effective to ship these giant heavy things that we have. And we can’t come out and install it if you’re in Michigan or New York or you know, Florida or something like that. So we only work in our local area but you can use our website as a valuable resource, for sure. 

Mario Fachini  [24:52]  

Excellent. Thank you very much, Don. It’s been a pressure having you.

Don Lavoto  [24:56]

Likewise, thanks so much. We’ll talk to you later. 

Mario Fachini  [24:57]

All right. Take care. God bless everyone.  We’ll see you on the next episode. 

SPONSOR – Expert Authority Checklist  [25:01]  

You’re already successful. You’ve worked hard to get where you are. We both know it wasn’t overnight and hasn’t always been easy. No doubt, you’re the expert on your subject matter, but do your prospects in your marketplace think of you first as their go-to trusted advisor all the time? ExpertAuthorityChecklist.com is 100{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} free and reveals the 21 steps to determine if your prospects view you as the expert and authority of your marketplace or if it’s just all in your mind. Important required steps, like do you have a process in place for prospects to self-identify if they qualify for your time and expertise or not? Does your current offer have the seven components of an irresistible offer required to make it a no-brainer for your prospects? Do you have a real life paperback book showcasing you as the subject matter expert you can actually hand someone? Get your free checklist now at ExpertAuthorityChecklist.com. Once again, Expert Authority Checklist to make sure you have the 21 steps covered. It better not be more, but don’t leave those one or two things you may have missing go any longer. Visit ExpertAuthorityChecklist.com and make sure you’re being seen as the expert and authority today. Once again, that’s ExpertAuthorityChecklist.com. Get your copy now. 

SPONSOR – Crystal  [26:16]  

So long ,Siri! Adios, Alexa! There’s a new girl in town, Crystal! Personality assessments, predictions and coaching tools to understand anyone’s personality for hiring, team building and my favorite, sales. All from a simple Chrome extension for LinkedIn. To learn more on how you can increase your productivity, profits and peace of mind today, go to EAInterviews.com/Crystal. Once again, that’s EAInterviews.com/crystal.

Connect with Don

Website | CarpetsourceUSA.com

Facebook | Don Lovato

LinkedIn | Don Lovato

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