Erik Cabral left corporate America after 20+ years. He jumped head first into real estate investing in order to achieve financial freedom. Educating himself, building networks, and analyzing hundreds of deals he purchased his first multi-family building in less than one year. He’s a partner in the Renault Winery & Resort, which is the 3rd oldest winery in the US, offers private capital to his network of investors for various projects and looks for opportunities to expand and grow his network in the real estate investing and entrepreneurial space.

What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

Subscribe to EAInterviews

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Resources Mentioned

Books Mentioned

Rich Dad, Poor Dad | Robert Kiyosaki

Good to Great | Jim Collins

Miracle Morning | Hal Elrod

People Mentioned

Jason Feifer

Gary Vee

James Orsini

Claude Silver

3+ Expert Authority Insights™ To Apply Now

  • You can’t help anyone if you don’t put the oxygen mask on yourself first.
  • Take care of yourself first, then you can help others.
  • Networking relationships, making deep meaningful connections with people that will open with full transparency and no hidden agenda as people gravitate towards that like moths to a flame.


• FREE Business Book Publishing Course Learn How to Publish Your Lead and Profit-Generating Business Book in < 8 Weeks visit: www.FREEBusinessBookPublishingCourse.com

• Acorns: To learn how Acorns simple & easy investment account will help you create a compound interest snowball, visit: EAInterviews.com/Acorns

Wheel of Whatever™

[25:05] Who would you love to interview that you haven’t yet?

What You’ll Learn In This Episode

Click the time stamp to jump directly to that point in the episode.

[0:06] Intro

[0:44] Sponsor – Free Business Book Publishing Course

[01:58] Podcast

  • It’s a massive league quick growing industry
  • Power also lies on the other side of the mic and becoming a guest on someone else’s show does multiple things.

[05:47] Evergreen strategy is where you create content through other people’s platforms

[15:55] Power of branding through association

  • Find people in thought leaders in massive industries or everyone recognizes they’re a household name.
  • That does multiple things for you, one of which, offering credibility, having people associate you with that person because now you’re creating what we said earlier, evergreen content with that person. 

[19:33] Take care of yourself first, then you can help others

[25:05] The Wheel of Whatever

  • Who would you love to interview that you haven’t yet?

[26:21] Let’s Thank our Sponsor, Free Business Book Publishing

[28:07] The Imperfect Action Round

  • Networking relationships, making deep meaningful connections with people that will open with full transparency and no hidden agenda as people gravitate towards that like moths to a flame. So yeah, make those deep, meaningful connections and profits will go.
  • I think creating content is the biggest challenge people have right now.
  • It almost goes back to the first one, right? I have meetings with people that I’ve met years ago. They get on my calendar. And it’s just because they love me, I love them. And we need to connect and update each other on what’s going on. And then it’s never an agenda.

[29:49] Erik’s Book Recommendation

[31:24] Sponsor, Free Business Book Publishing

[31:58] www.EAinterviews.com

Episode Transcript

Read Full Transcript

Hey, this is Erik Cabral from PodMax.co and you’re listening to EA Interviews.

Intro [0:06]
EA Interviews, Episode 264 inspiration, transformation, success stories and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.

Mario Fachini [0:20]
Ever wanted to get booked on a podcast? I know I have. And it’s a fun thing to do. And if you’re like, why would I want to get booked on podcast, that’s why I have Erik Cabral, the founder of Pod Max here and we’re gonna be talking about how you can not only get booked on other shows but how you can be doing it real time through an event that will get you booked on multiple shows. I’m excited to bring them up. Right after we thank our sponsor.

Sponsor – Free Business Book Publishing Course [0:44]
Every business needs a book, including yours, visit freebusinessbookpublishingcourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s freebusinessbookpublishingcourse.com.

Mario Fachini [0:59]
Here he is. Ladies and gentlemen, Erik Cabral. Erik , how are you feeling today?

Erik Cabral [1:04]
Absolutely wonderful, Mario. How are you?

Mario Fachini [1:06]
I’m doing great. And I’m excited that you’re feeling good. And that you’re here because I know what you’re doing. And I think it’s so good. And I just want to ask you for the people who want to get on podcasts. Why is this the one of the easiest and most effective ways and for someone who has never done it before? Why should they care?

Erik Cabral [1:28]
Yeah, absolutely. Well, first off, thank you for having me on your amazing show. You’re the ultimate pro host. Next level brother. Absolutely. You know, we produce great podcasts on our end too, but you’re next level, we’ll aspire to be you Jedi Master. Jedi Master. I’m Padawan. So good stuff. People often wonder what’s a podcast? What’s the podcast? Is it radio? And whenever I talk to those folks, I’m like, okay, go somewhere else and figure it out. But now kidding, it’s you know and I know, it’s a massive league growing quick growing industry like Spotify, purchasing anchor, everything that’s happening behind the scenes with large corporations jumping in Amazon recently. And we’ve realized, as podcasters, that the power also lies on the other side of the mic and becoming a guest on someone else’s show does multiple things. One of which is leveraging and getting access to another community that you didn’t build. Someone has put all the work and all the effort, I liken it to a house party, right. So like, imagine going into a neighborhood and this is what my event is, I’m making a point here, you go to a house party and you walk in and there’s food, there’s wine, there’s people, there’s interesting people all, you know, having fun. And then what my event does is that’s not just one house party, you can go next door and then knock on the door. It’s like, hey, come on in. I’m Mario. And this is all my people behind me. Come on in stand on the stage and tell your story. So we continue to do that for entrepreneurs. And people like to call this I’m not in love with it. But people call it speed dating for podcast guests because it all happens in one day. But Pod Max really is way more than that. Because we actually realized people need training, getting clarity on their message, getting confidence. And we help to do that in some pre event training before the main event. And then people get to guest on shows. But then all this wonderful stuff starts to happen, like the networking and the party feel and the mastermind. It’s really, truly becoming a unique event in our industry. And yeah, we’re just happy that through all the crazy stuff that’s happening, we actually gained a huge following and built a massive community and are putting something out there that that’s unique to the industry.

Mario Fachini [4:02]
Well, I like house parties. And that sounds like a lot of fun to me. And I know from guesting it is because that’s exactly what it is whether you have a book, a business or it doesn’t really matter what you want to get out in the world. I mean, it matters to you I don’t want to say it doesn’t matter. But the reality is, it works for a lot of different things because like you said you have that platform with the trusted authority and someone’s allowing you to take center stage. You could never just walk up on someone’s stage and just start talking but with podcasting you essentially can.

Erik Cabral [4:37]
Right, exactly and I love that house party analogy because you literally didn’t have to buy anything. I mean, maybe hopefully you have a mic and a headphone but you can step into it. Yeah, it’ll help and the podcasters appreciate it. So if you’re guesting please do us a favor buy some professional or at least close to professional equipment. Mario’s next level but someday, hopefully, maybe you’ll get there. But the thing is, when you get on other people’s shows it’s not an overnight thing. So you have to understand even with podcasting as a host, it’s the long game. It’s a marathon and not a sprint. And we’ve had people come through our event over a year ago, that are still hitting me up and saying, oh, my God, Erik, I’m still getting leads from the event that I went to. And that was 10 Pod Max events ago. So not only just the event but think about this Mario, how many people you’re closing in 100? Right. 300 shows people probably are still getting followings and connections through shows they’ve recorded with you years ago. So it’s this evergreen, what we call in marketing an evergreen strategy, where you create content through other people’s platforms and podcasting because now podcasting has become a very visual format as well, like Mario is doing here. But it’s constantly giving, if you’re offering value to people and it’s being generated through the social machine. Well that’s powerful. And there’s a lot of wonderful things for you and your business.

Mario Fachini [6:14]
I couldn’t have said it better. And one of my favorite things to do with my author clients is take them through and go what assets do we want to create? Because it’s not just a picture, it’s not just an interview, it’s not just anything. If you think about it as a business asset, it’s one of the reasons I love helping people with publish and promote their business books because it’s the same thing. It’s an asset that once it’s done, you can leverage it for decades plus, and you do it one time to work one time. And I love doing the work one time. All I want is an honest week’s pay for honest day’s work. How can you leverage that and get it going longer in podcasting? It’s such a great way to do it. And I look back going, yeah, it’s not overnight but at the same point times going by either way, what do you do with the first 50 episodes of the first 100, 200, 300, 500, 1000, 2000 it’s like those things will live on forever, whether you continue or not because at some point, you’re gonna have to stop. I mean, even if it’s the end of your life, you’re gonna have to stop. But just think about what that lasting impression is, for people, your family, the generations to come. I mean, it’s kind of powerful. It’s like, surreal, powerful.

Erik Cabral [7:30]
It’s a legacy brother. It truly is. And never has a generation other than ours had the unique opportunity to create legacy through content. And you know, you’re going there, you’re going deep. So I’ll follow you. I often think about this product and I’m gonna put it out there for anyone who wants to pull the trigger on it. Because this is a really good idea we haven’t implemented yet. But I know someone can build a business on this if you can create a podcast that interviews elders, the older generation, the baby boomers, my parents are baby boomers, my wife’s parents are baby boomers. And you capture their stories, their passion, the things they’ve experienced that no one’s experienced. My parents are in their mid 70s and they’ve experienced a ton, right of evolution in technology and businesses and seeing things come and go.Well, they have a wealth of knowledge there. If we could capture that and package it for someone and say, hey, here’s your parents story and now you can share this with your kids, their grandkids, their great, great grandkids and it lives forever, a time capsule basically. And I’m like, man, one day Mario, I’m gonna make that happen. But if someone finds it here, it’s free. You can have it.

Mario Fachini [8:53]
You know, I’ve always wanted to find veterans and do similar to that for the veterans because, you know, so thankful. And I was very happy. Recently, I got hit with a Facebook ad, probably because I was watching a bunch of military stuff and learning and documentaries and all that. But this Facebook ad came across me and it’s this company that is looking for all the veterans also to give them the flights on the original planes. They were flying one less time and they’re like we don’t know where they’re all at but they do it completely free. And I’m gonna get the name of it. I’ll put it in the show notes. But I was just like, I started showing people and it brought me to tears. And I was just like, this is fantastic because they’re the reason we’re here right now.

Erik Cabral [9:46]
Yeah, 100% and think about, if they weren’t in multimedia in a very small percentage of the people, the baby boomers, you know, captured their voice and their videos and told their story other than around the dinner table. Podcasting is such a wonderful medium. And now it’s synonymous with video and content creating through video. What a wonderful way to keep them alive forever and…

Mario Fachini [10:15]
Preserve the memory.

Erik Cabral [10:17]
Yeah, and having just the audio is fine but the audio video components are powerful.

Mario Fachini [10:23]
I was going to ask you about that because I’ve noticed more and more people going out. Because when people ask me to be on their show, I’m like, is it audio or video and I’ll tell you, if you tell me it’s audio. I’m really excited because I get to relax. But if it’s a video, I’m still gonna excel because I love it but I have like 30, 40 things I got to check off. When it’s just audio it’s like no wonder everyone loves this. It’s so relaxing, and I love doing it. But the reality is, I don’t know anymore and it used to be 50/50. And now it seems like it’s upwards of 70, 80%. So I gotta ask you, how did you get into this? And what gave you the idea to start the event?

Erik Cabral [11:07]
Yeah. Okay, hopefully we have more than half an hour here. But I’ll make it short Mario, because it is somewhat of a long story. So I left corporate America after 20 plus years. Climbing the corporate ladder, hit the glass ceiling and I was like, oh, my God is this all? I mean, I’m making good money. But I know there’s more. I know not just more money, but me as a person I wanted to evolve. And I saw that there were restrictions there. So I ventured off. And I left the creative industry, graphic design. And I was like, I’m gonna become a real estate investor. And I was like, this is a new chapter. And I got the blessing from my wife. And she says, yes. Let’s look at the numbers. We have enough runway, we have enough savings. Let’s do it. So I started real estate investing, what I found Mario was that the community was such a loving, abundance mindset community, like come on, come on. We’re all about information and sharing and there’s more of us. Let’s just keep creating more like Gremlins. Let’s keep pouring water on everyone. And I loved it. I was like, oh my God, how can I serve this community? Well, creative. That’s what I’m great at. And I notice I’m a unicorn in space. There’s no creatives here. Everyone’s a left brain analytical data guy or girl. And I was like, I could do this, I could do that. And people started to notice what I was doing for myself and my businesses. And they said, can you do one for me? Can you create a website for me, can you create a brand and a logo for me and eventually a podcast for me. And it has created a multimedia agency called On Air Brands, where we create and produce and do social media promotion for podcasts that we produce. So that built a network of podcasters within the honor bands network. And I said people love being on shows. And how can I give more of that to people? I have dozens of podcasters, you know, in my network, so I was like, hey, put it out there. Do you want to come in and be interviewed on some of our shows, I would love to do that. Oh, you want to pay for that? Very cool. So then we created an event. It was live, I called it Pod Max. It was called pod x at the time, but that was taken by pod max. And I was like, come on in. I’ll get some catering. I have friends that I’ve interviewed on my show that owned businesses and restaurants. They’ll cater it fully catered lobster rolls, all that stuff. And it became this thing, Mario, where people were like, oh, my God, this is like a mastermind. There’s so many brilliant people because they paid good money to be in the room. You’re reaching next level entrepreneurs that had a lot of value and insight. And they started to create this vibe of energy and abundance where they wanted to help one another. And they started partnering. And it wasn’t about podcasting per se. But it was about finding a tribe of people that want to help each other and connect and grow something bigger together. So I was like, wow, let’s do this again. So I did three live events. And then we all know what happened. The world, the economy, everything shut down. And I was like, let’s pause here. Let’s figure this out. didn’t take too long. But we launched a virtual event. We’ve since had seven virtual events and they keep… it’s a hockey stick growth. It’s to the point now, Mario, I’ll skip to the end of the story. We have venture capitalists and investors coming in recognizing what we’re doing and saying, hey, we love everything. No one’s doing this. How can we support you? How can we help you grow? So that’s where we are now with Pod Max where we’re just growing at an exponential rate. And we’re growing a community as well of people that just like literally in tears whenever they come to the event because there’s so much deep connection being made that they keep coming back over and over and over and over. So now they’re looking forward to it. It’s their mastermind. It’s their way of now more than ever, connecting to people at a much deeper level.

Mario Fachini [15:00]
That’s fantastic building communities, bringing people together is like one of the best things you can do with your time I believe. Because you literally can change someone’s person’s life. That made total sense. But it came through. The message came through even if the words didn’t, that’s fine, though. But yeah, so for anyone listening in the future. What was the first year you had the event?

Erik Cabral [15:27]
2019 I believe we had our first event in September. I had connections through my podcast with Entrepreneur Magazine, Jason Feifer to be specific, the editor in chief. And he said, yeah, sure, I’ll come to your event live. So he came down, he took the train from New York City into Trenton, New Jersey, and he spoke on our stage, I interviewed him. And that right there, if anyone takes anything away from this the power of branding through association. I highly recommend that you find people in thought leaders in massive industries or everyone recognizes they’re a household name. And if you could get them next to you, in some way, shape or form, whether it’s through a podcast or some way get them to be a part of what you’re doing. Well, that does multiple things for you, one of which, offering credibility, having people associate you with that person because now you’re creating what we said earlier, evergreen content with that person. And that just crescendoed into VaynerMedia, Shark Tank, all these other brands because Jason was the first to say yes. Now everybody else said, oh, well, I want to be associated with those brands. And now I’m in good company. So that’s really what exploded Pod Max over the course of the past year and a half.

Mario Fachini [16:52]
Are you open to a side thought or a different thought on that too?

Erik Cabral [16:56]

Mario Fachini [16:58]
I don’t disagree one bit. I’ve said very similar things. And I think everyone should be doing it if you want a shortcut, even before I really knew what it was, when I started, when I went full time in business in 2008. I was like, I don’t want to spend 20 years doing this, I found the biggest, most recognizable companies around me in the market I was targeting and I got them all his clients, it was 10 times easier to sell everyone else without a doubt. I didn’t even know what it was. It just seemed like common sense to me. It’s literally all at once. But you’re saying because of that all this other thing I would like to throw in there. You started with a high standard and you kept the standard high and you attracted the right people, you know what you want it, you didn’t just say come one come all, whatever happens happens, you kept the bar high, which attracts people like you and me and them to say we want to go to this event versus the other 58,000 because there’s a ton of events in any industry doesn’t really matter what it is. But how do you choose how you know, people are giving you their most precious thing their time? And I don’t think that’s by coincidence. So props to them, but props to you too, because you set that you knew what you wanted and set the bar high.

Erik Cabral [18:17]
Yeah, I appreciate that brother. It’s funny because I always say it wasn’t necessarily by design. But it was because it was all sort of the subconscious blueprint going on where, reading the proper books, listening to the right podcasts, aligning myself with people like you, over time starts to sort of dictate the way points and where to go, basically opportunities, right, whenever an opportunity presents itself. It’s like, do I open that door or do I open that door? And it’s really not just about that but also being prepared for those opportunities when they present themselves. So there’s a lot of self work that has to be put in, a lot of just self awareness, people often want to serve others. That’s like the mantra now I especially love Gary Vee, he’s like, how do you help and serve others? Yes, there’s tons of value in that. But you can’t help anyone if you don’t put the oxygen mask on yourself first. So I highly recommend anyone out there who’s growing their business at an exponential rate. Hopefully you are God bless you. If you have to also put the work in whether that’s through exercise, nutrition, yoga, meditation, whatever it is that works for you. Take care of yourself first, then you can help others.

Mario Fachini [19:37]
That is a great Expert Authority Insight because so many people myself included in the past, be like oh let’s see how many hours I can work a day and dah dah dah dah and…

Erik Cabral [19:46]
You know, guilty. Yeah.

Mario Fachini [19:48]
All you did. It’s not the solution because it’s still all on you. Now my goal is how little can I do for the maximum output but have the team and the company grow. In some of my best memorable moments was when I was at an event. I didn’t do jack the whole week, business wise. I mean, I was networking doing my thing but I love people so much. I don’t really consider it work. But the show was still going out, the promotion was going in, I was like, oh my gosh, this is working. Because it was a lot to prime the pump in the beginning, but I just will never forget waking up and walking down to the event. And I’m scrolling. I’m like, oh, that looks like crap. That’s my show. I was like, What? I was like, oh, yeah, we had this discussion last week. I totally forgot. I was like, this is cool. I need to be doing more of this stuff where you know, take me away from it. I’m good at this. It’s about three, four things I do the rest. I try not to touch it too bad. So I want to ask you with all the success stories you’re having personally in the people going through your event, what’s your biggest most transformational success story of someone that’s come through?

Erik Cabral [20:57]
Let’s see which one do I talk about? To be honest, one of the first things that pops in my mind and it’s not directly, probably, you know, a few breadcrumbs away, getting people on shows that they’re huge fans of right, so cashflow ninja is one of our big shows. And I’m connected to them but they haven’t come through our event. But bigger pockets is huge in the real estate investing community. And through real estate and becoming somewhat of a thought leader within the podcasting industry as well, I’m able to take people that I get to learn and love on through our event, then I’m like, hey, I make connections after the event. So it’s not necessarily you interviewed or recorded with them during our main event. But because like you, I just want to give and love on people and like, you get more shows it doesn’t have to be through our event, here’s a connection, you have a wonderful voice and you have so much to share here’s more people. So one of the things that happened recently is we had Hal Elrod the best selling author of Miracle Morning, who’s become a friend of mine. And he was coming in and sharing so much with the community that he was shouting out to people like and saying their names, they started to use it as promotional pieces for them. Here’s where I’m going with this, I realized that this was sort of going to happen not that specifically but because I was interviewing him during our event. I was like, what if I took 30 minutes and gave podcasters an opportunity to interview him for five to 10 minutes. People that keep coming, people that are offering a ton of value to the community. Give them the stage, boy, Mario when they interviewed him and re and they know how to leverage it because they take the content, they make micro content, they keep pushing it out. It explodes their business and their credibility to the point where it’s going beyond the event. Because now other podcasters who didn’t participate or their entrepreneurs didn’t participate are seeing in there. They’re also getting opportunities to connect to the people at our event like Hal Elrod but yeah, it’s magical. Case Study wise, there are people that say I’ve literally gotten dozens and dozens of leads through your event. But to me, it’s the connections and the relationships that are made. That’s the most powerful.

Mario Fachini [23:33]
You and I are in the exact same boat without a doubt. I mean, it’s the gift that keeps on giving, introducing the right people.

Erik Cabral [23:43]
Yeah. Well, especially if you vibe with the tribe, for sure. And…

Mario Fachini [23:47]
Then some people just aren’t a fit. And that’s fine. Because I was watching someone pretty famous on the internet the other day and she’s hilarious. And she was like, hey, if you don’t like my stuff, that’s fine. There’s plenty of other people. You know what I mean? It’s not like you have to be one size fits all to everyone and it’s better if you’re not because there’s some quote that’s like, I’d rather be a first class mean than a second class you or something. It’s like being yourself, basically. So I got one more question before you what is with me? This is the third time I’ve just spent like… But I know you understand it. I have one more question for you before we go to whatever. The second half part thing is that I’ve called in said hundreds of times, the Imperfect Action Round. Alright, this is the thing I was hiding from me before we started. This is the Wheel of Whatever. And it always ends on the question I need it to. Do you know what the questions are gonna be?

Erik Cabral [24:53]
I have no idea.

Mario Fachini [24:54]
Neither do I. I’m joking. Actually come up with it before I spin it. Sometimes. Okay, stop right there. So my question is, who would you love to interview that you haven’t yet?

Erik Cabral [25:10]
This is in the cards I noticed just because it keeps coming through. And I hope that when it does, I can ask the right questions that haven’t been asked before. But Gary Vee is at the top for me because I’ve mentioned off camera. Much of his tribe has come through our event, we’ve gotten to learn love and know James Orsini of the Sasha group and now the chief heart Officer of VaynerMedia with Claude Silver. We’re taking meetings with them and growing our business slowly with them through some of their programs. But Gary Vee, I’m sure, somehow, someway, Pod Max has been spoken through the halls of Vayner. And at some point, we’re going to be sitting across the table and he’s going to be talking about the jets and we’ve got a lot in common, so I’m looking forward to that conversation someday.

Mario Fachini [26:01]
Nice.That’s a great one. And I have no doubt I, without a doubt, that’s gonna happen.

Erik Cabral [26:09]
Yeah, we’re manifesting it, Mario. It’s happening.

Mario Fachini [26:14]
Well, I’m glad you shared that. And we’re going to thank our sponsor and come back for the Imperfect Action Round.

Sponsor – Free Business Book Publishing Course [26:21]
You’ve heard me say every business needs a book including yours hand, it’s true. And that’s why you should visit freebusinessbookpublishingcourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. But you know what? Don’t take my word for it. Take it from a few of my authors like Lorie, “I went from having an idea and the possibility to actually getting my book published.” Or Katherine, “Thank you for making my mom number one bestselling author.” Or Maryalice, “What he got done for me in three days regarding my book launch, unimaginable.” Jon Cody, “I’ve worked with Mario over the phone and online and he’s been very helpful in getting me where I needed to go with promoting my books.” Rosio, “There’s no way in the world I would have been able to do this with somebody else. Again, I’ve attempted it in the past, it didn’t serve me. As a matter of fact, I ended up more frustrated than anything. So this has been a very seamless process.” Adele, “If you’re looking for an amazing business coach, I highly recommend Mario Fachini.” Or Bill Benner, “I can’t make a higher recommendation than to work with Mario Fachini. He has been great for me. And right now, I won’t work with anybody else except for Mario.” Hey, their words, not mine. Visit FreeBusinessBookPublishingCourse.com to get started now and I look forward to hearing your transformation as the next video success story. Once again, that’s FreeBusinessBookPublishingCourse.com.

Mario Fachini [27:27]
You’re back with the Imperfect Action Round. Erik, are you ready to take Imperfect Action?

Erik Cabral [27:58]
Let’s do it.

Mario Fachini [27:59]
Three questions for you. 60 seconds or less answers. The first one is what is the fastest path to the profits?

Erik Cabral [28:09]
Networking relationships, making deep meaningful connections with people that will open with full transparency and no hidden agenda as people gravitate towards that like moths to a flame. So yeah, make those deep, meaningful connections and profits will go.

Mario Fachini [28:25]
Love that. Number two, what is the biggest problem you see your prospects making in the fastest way for them to fix it?

Erik Cabral [28:33]
Creating content, we all know that’s a challenge, especially now with the standards being so high. Creating content weekly, daily, refreshing it, putting out your message. I think creating content is the biggest challenge people have right now. So yeah, that’s something that we do we help people with. So hopefully people can find us and figure out how to do it. We could do it together.

Mario Fachini [28:57]
Excellent. Number three, what is the best way to maximize customer lifetime value?

Erik Cabral [29:05]
It almost goes back to the first one, right? I have meetings with people that I’ve met years ago. They get on my calendar. And it’s just because they love me, I love them. And we need to connect and update each other on what’s going on. And then it’s never an agenda. It’s like hey, brother or sister, how can I help you? You know, who can I connect you to because the network hopefully is growing if you’re doing it right. And you can connect the dots for people and make some meaningful connections and relationships for others and then they’ll give you the credit for it. So yeah that’s probably the best answer.

Mario Fachini [29:45]
What books have made a big difference in your life?

Erik Cabral [29:49]
Always say the purple pill , Robert Kiyosaki, Rich Dad, Poor Dad made a massive impact in my life because it gave me the confidence to leave corporate America or else I’d still be on that hamster wheel right now. And Good to Great. It’s been something that keeps coming up recently, so I’ll throw that out there as well. But yeah, there’s so many books, you know Hal Elrod’s, Miracle Morning changed my life too. So a lot of good stuff.

Mario Fachini [30:14]
Great recommendations. Robert Kiyosaki is one of my favorites. I’ve read all the English versions of his books with the exception of like, two. He’s one of the people I would love to have on the show.

Erik Cabral [30:26]
Oh, we’ve had him on our show. So maybe…

Mario Fachini [30:28]
Oh, no kidding.

Erik Cabral [30:29]
Figure out.

Mario Fachini [30:29]
Yeah, I have all dozens of his books, the cashflow game, the digital versions, the online versions, everything I could and that was quite some time ago, let’s say, but it’s still great content.

Erik Cabral [30:45]
I’m not making promises. But yeah, I can probably send an email.

Mario Fachini [30:48]
Well, I would appreciate that. He’s really cool.

Erik Cabral [30:51]
Yeah, he’s awesome.

Mario Fachini [30:54]
Alright, well, where would you like people to learn more?

Erik Cabral [30:58]
Yeah, the best place PodMax.co is a place to go. It’s where you can see a little bit more about what we’re doing and how we’re doing it. And hopefully, it makes sense for you and your business. And you know, we’ll meet there.

Mario Fachini [31:10]
Excellent. Well, thank you again. It’s been a pleasure.

Erik Cabral [31:15]
Absolute pleasure. Thanks, Mario.

Mario Fachini [31:16]
Alright, expert authority world. We have another great episode here today. I’ll see you tomorrow. Have a great day. God bless.

Sponsor – Free Business Book Publishing Course [31:24]
You’re already the expert. But have you transformed your expertise into a tangible asset that will generate unqualified leads while increasing profit for you 24 Seven? And if so, how well are you promoting it? With the expert authority effect publishing method it’s easier and faster than ever. Visit freebusinessbookpublishingcourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Visit freebusinessbookpublishingcourse.com to get started now, once again, that’s freebusinessbookpublishingcourse.com.

www.EAInterviews.com [31:58]
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