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Our guest today, Jim McCarthy, started his career in the e-commerce business back in 1997, has almost 20 years experience in live events, has sold tens of millions of tickets to millions of people, co-founded TEDxBroadway, advises entrepreneurs, co-founded Goldstar Events and Stellar Tickets, and is the CEO of both companies. His current mission is to enable artists and organizations to create high quality online content — helping them find success in this new era where online events are transforming the entertainment landscape. Welcome to the show, Jim!

What Expert Authority World™ is saying about the show:

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

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Resources Mentioned

Books Mentioned

Leadership and Self Deception | The Arbinger Institute

People Mentioned

Larry Bird

Magic Johnson

Mat and Savanna Shaw

Dolly Parton

3+ Expert Authority Insights™ To Apply Now

  • To enable people to see it in many different new ways, is highly beneficial.
  • You got to give people a reason for it to be live.
  • In a world where there’s so much content available just sitting on your butt at home, why do I need to drive across town to a venue?

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Wheel of Whatever™

[36:21] Who is someone you would love to do a concert with on your platform that you haven’t yet?

What You’ll Learn In This Episode

Click the time stamp to jump directly to that point in the episode.

[0:04] Intro

[1:01] Sponsor – Free Business Book Publishing Course

[11:21] Hybrid Events

  • You can use this tool to make money, but you can also use it to build audience and awareness for what you’re doing.
  • If you have good access TV ratings, pay per view ratings, whatever the ticket prices go up, they go up together again, they go down together.
  • It’s just a tool that I think people have got to learn to take advantage of and they will and they are
  • There are ways of expanding the access for an audience to see what they’re gonna do when they come back out.

[16:48] Big Five for avoiding failure on your first online event

  • Concept – build it around an actor or a person who has an existing active following.
  • Marketing plan – build a credible marketing plan
  • Budget – stack that up against the realistic revenue potential of the event
  • Technology – make sure that you or you have somebody understands technology
  • People experience – think of people experience especially if they’re in the show already

[20:52] Follow up Sequence

  • Don’t make the mistake of thinking that online events can be that the timeline can be super compressed.
  • Take six to eight weeks from the on sale to the date of the show.

[26:38] Most Successful Event : Jagged Little Pill Concert

  • 10s of 1000s of people watching
  • The chat was just outrageously fun.
  • People kept chatting for 45 minutes after the show was over

[30:37] Key tools for online event marketing

  • Following that the Act has – to get a good ROI with a much larger audience if you know how to use those platforms what they called look-alikes.
  • Usual Partnership – who are the people that you normally turn to as partners

[36:21] The Wheel of Whatever

  • Who is someone you would love to do a concert with on your platform that you haven’t yet? 

[38:15] Let’s Thank our Sponsor, Free Business Book Publishing

[38:44] The Imperfect Action Round

  • Thinking carefully and quickly about getting your first show out there getting the first show out there learning and repeating. 
  • Getting good at developing online shows. Throw themselves into it and take it seriously as an art form.
  • Stand for something that the the customer values but that you always deliver for them in a way that is just super reliable over hits the mark, if you will, goes past their expectations of the mark, and they are always there to deliver for them.  

[41:08] Jim’s Book Recommendation

[43:36] www.EAinterviews.com

Episode Transcript

Read Full Transcript


Jim McCarthy [0:00]
Hi, I’m Jim McCarthy with Stellar.com. You’re listening to EA Interviews.

Intro [0:04]
EA Interviews, Episode 253, inspiration, transformation, success stories and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.

Mario Fachini [0:17]
Alright, Expert Authority World, I know that you love doing stuff live. And I do too. If you’ve ever gone to an event where someone is public speaking, if they’re giving you great information, and you’re just writing it down fevers, feverishly copious notes, I’ve been there on both sides of the stage where I’m on the stage and in the audience. And I’ll tell you what, it’s always interesting to see how these things are put together. And that’s why I’m super excited to have Jim McCarthy On today’s episode, because we’re gonna be talking about live events, ticket sales, and putting on these big productions. He’s spoken at places like South by Southwest, Ted and even puts on TEDx Broadway. I’m going to bring them up. Right after we thank our sponsor.

Sponsor – Free Business Book Publishing Course [1:01]
Every business needs a book, including yours, visit FreeBusinessBookPublishingCourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s FreeBusinessBookPublishingCourse.com.

Mario Fachini [1:16]
Here he is, ladies and gentlemen, Jim McCarthy. Jim, how are you feeling today?

Jim McCarthy [1:20]
Good, Mario, how are you?

Mario Fachini [1:21]
I’m having a great day.

Jim McCarthy [1:23]
Awesome. Awesome. Glad to hear it.

Mario Fachini [1:26]
Well, I just want to jump right in, because what you’re doing is amazing. And I couldn’t wait to have you on the show. How did you get into it? Because I was checking through your background. And it’s pretty interesting. But how did you transition into what you’re doing now?

Jim McCarthy [1:43]
Well, we’ve been doing live events live event business for 18 years. So we started Goldstar. Mike, my co founders and I started Gold Star 18 years ago, almost 19. Now, really, because we knew we were internet guys. And here it was 2002. And really, the live event business had not moved on to the internet yet. It was it’s hard to believe, but it’s true. People were still kind of picking up the phone most of the time to buy their tickets, if you can believe that. And so we were kind of part of a wave of businesses that kind of brought the live entertainment business onto the internet. And our piece of it was that we wanted to connect all the people out there who wanted to sell their tickets with all the people out there like you and me who wanted to go see shows. And so Goldstar brought those together, and made it easy for the people with shows to reach the audience that we built. And of course, that business went along very well. And of course, came to a grinding halt. Back in March, when all of a sudden, you know, we all went home and sort of chilled out for a little while. And the live entertainment business completely stopped. And that’s when we started building Stellar. And Stellar is now out there as the platform for online events. So live entertainment producers of all kinds can use Stellar to put on a great big pay per view style, live event that can draw in an audience from all over the world and has been a lot of fun to do. And we’re seeing a lot of success. And a lot of people picking up on that opportunity.

Mario Fachini [3:14]
So March 2020, you made the transition with everything going on in the world. I got to ask what month did you start in 2002? Because I also started this business in oh two as well.

Jim McCarthy [3:25]
I think the site went live actually no, I know the site went live on Valentine’s Day 2002. Now we weren’t real, we were working on.

Mario Fachini [3:34]
It is surreal. I started mine in February of 02’ also.

Jim McCarthy [3:38]
About that. There you go.

Mario Fachini [3:40]
I don’t think it was Valentine’s Day, I’d have to look at a calendar as to the official event date it was with the Detroit Auto Show going on. That whatever weekend it was an oh two but that’d be surreal if it was Valentine’s Day. But wow, congrats.

Jim McCarthy [3:55]
That’s amazing acts same view. Same. Cool.

Mario Fachini [3:58]
Thank you. So how is Stellar go. Is Stellar, going stellar?

Jim McCarthy [4:03]
Stellar is going very, very well. And what’s exciting about it is that it really is a new thing for people who produce live shows to be able to take them online, right? Like, it’s great. It’s great to be able to do a show in person, but then, you know, 99 plus percent of all the people in the world can’t see it because they’re not in Detroit or they’re not in Pasadena or wherever the show is. But with an online event, you can reach anybody anywhere, which is very exciting. So a lot of different, you know, musicians, theatrical productions, a whole bunch of those, whoever really are figuring out how to make this work figuring out how to tap into audiences. And it’s been great.

Mario Fachini [4:39]
That’s exciting because I know the live events will come back and the virtual events are not going anywhere because I’ve had people on the show who have spoke at Adobe Max, they were on the show one day they’re speaking at Adobe max the next and they said they normally get five to 10,000. And because of the virtual thing they had over 400,000 I mean, they were going 24 seven all week long all around the world as like, that is a huge increase.

Jim McCarthy [5:08]
Yeah.

Mario Fachini [5:09]
Now, if you have to do out of necessity, it’s one thing, but when, and I kind of was saying this because all this stuff is not new to me when people are going, Oh, we can do a webinar, we can do this, we can do an online converter. I’m like, Oh, my gosh, bore me some more. It’s been around for 10, 15 years. But it’s new to a lot of people. But the reality is, if you haven’t been doing it the past decade, I think this is the litmus test to go, are you going to be around the next decade and actually implement this, your thoughts on that?

Jim McCarthy [5:38]
I think you’re exactly right. And the segment that we play in is what you might think of is the live entertainment space. So again, theater, music, comedy, performing arts, that kind of thing, right stuff that you buy a ticket to and go watch in a venue traditionally, and that segments even further behind than, let’s say, the conference world or, you know, the that sort of business meetings, that kind of thing. As it relates to the the virtual event, but it is an opportunity, right, it is a huge opportunity. And I think that the people who are using this time to figure out how to do that, to build their skills in designing and creating content. That’s, that’s purposefully for online, getting the technical side of it under your belt as a form of expertise. You know, figuring out the production side, the experience, the show day experience, all that stuff. It sounds complicated, and it sounds like a lot. But really, it’s just another set of skills to develop what you can do. Once you have that, though, it’s a it’s a tool that’s going to serve you extremely well, extremely well in the future. And I think it is going to be in five years, in my opinion, everyone’s going to be doing this whether they got in early and really made an impression, or they’re playing catch up. One way or the other. I think everyone who does live events, entertainment, or otherwise are going to be in this game. The question is just how well suited what’s are they going to be in a good footing? Are they going to be playing catch up?

Mario Fachini [7:03]
Yeah, definitelydon’t want to be playing catch up. Because there’s so many, I mean, mobile devices, I remember when smartphones came out and it was like, oh, smartphones, cool. Whatever shoe I remember before smartphones, and everyone is just calling them blackberries. Remember those things?

Jim McCarthy [7:16]
Right. Of course. Yeah.

Mario Fachini [7:18]
And now, the stats last I saw are somewhere between seven to 10 devices per person. Not per household, not per business but per person.

Jim McCarthy [7:29]
Does that include like TV? I don’t even know what that was.

Mario Fachini [7:32]
I don’t even think that’s it. I don’t even think that includes TVs,

Jim McCarthy [7:36]
Phones, tablets…

Mario Fachini [7:38]
Computer screens, tablets, mobile devices, laptops. Yeah. watches,

Jim McCarthy [7:43]
Curling irons? I don’t know.

Mario Fachini [7:45]
Yeah, the fridges that have the TVs built or the screen? I shouldn’t say TVs, the screens built in them? Do TVs even exist anymore. I mean, if you’re talking about TV for TV sake, yeah, they’re basically large monitors that no one’s got cable. So

Jim McCarthy [7:59]
That’s right. But you do. Here’s the thing, I do believe that I do believe that the value of a really large monitor with good sound is really important. Because you want to you know, you don’t want to sit there and watch something on your on your laptop all night, right, you want to sit back and relax.

Mario Fachini [8:13]
I agree 100%.

Jim McCarthy [8:15]
In fact, 100%, we built for stellar, we built apps for the Roku for the amazon fire stick. And for of course, Apple TV. And for a lot of the big shows, people really prefer to watch on a big screen with nice sound as opposed to I mean, for goodness sake, I don’t know how people can watch a show on a phone, but some people do. And a lot of people watch on a laptop, but a lot of people also watch on, you know, the on the TV, because why not right, actually in the Stellar app, you can actually watch the show on one TV on the TV, let’s say and then chat along with it, you know, on your phone. So it’s kind of kind of fun to do both.

Mario Fachini [8:49]
But see, you’re already on the cutting edge of the technology because people thought about that too. And I’ve spoke at virtual events and real life ones. And I’ve attended both like I was saying, it’s interesting, because how people put it you know, you have the great world class speakers, that doesn’t change anything. The marketing plays a role, but then the experience of the platform.

Jim McCarthy [9:11]
Yes. Yeah, that’s so important.

Mario Fachini [9:12]
People don’t have that live chat. And it’s like you’re just sitting there watching this series of YouTube videos.

Jim McCarthy [9:17]
That’s so Maria, I think you’ve just got it. I mean, I feel like you could do my pitch for me, basically. I mean, that, you the the, the importance of creating that feeling of really being in a place with other people and being live in the sort of experience of going to a show or an event. It’s so important. You know, there’s been some people who’ve done successful rebroadcasts of old streams, and that’s one thing that’s fine. But the ones that really have been successful on Stellar and other platforms have been real, live shows where people could feel the energy they could participate. They could see that other people were watching along with them, they could chat with them, they could react with emojis and that kind of thing, and they can actually interact with one another. There was a show on Stellar last month. It was a concert on Broadway called the Jagged, Jagged Little Pill, Jagged Live Concert from the Atlantis Morrison album that probably remember. And one of the things they did was they let the audience pick the encore song, which was very cool, right? Like you gave people a poll, and they and they answered it, and they picked the songs that well, you guys picked, you know, song A, and then they played that, which is very neat, right? Like you really feel like you’re part of it.

Mario Fachini [10:25]
Yeah, because it’s one thing to watch it it’s another thing to experience it. And it’s one reason I’ve always loved live. And I my backgrounds in band choir drama, I play piano and sax. So in addition to speaking on stage, I’ve also performed on stage and marching band and football fields and all kinds of stuff in it’s 180 degrees different. It’s one thing to just stand up there. It’s another thing to perform up there. Right. And I think that was one of the bottlenecks with the virtual is just how do we recreate this and everything. And you can go, we’re gonna do a breakout room and do a chat and all this type of stuff. But I want to jump into the hybrid events when we can stand. I would love to be at a venue with you experiencing it and seeing a show. But from a business standpoint, you want to capitalize on that other 99% that are around the world that aren’t there. How do you see that meshing together in the future?

Jim McCarthy [11:21]
You know, it’s actually a very familiar model. If you think about it, this is what sports has been doing for 50 years very, very well. Right. Every every live sports event, it normally is a hybrid event, right? So there’s a there’s a roomful of people watching the game, have an arena full of people watching the game or Stadium, whatever. And then there’s even more people watching it at home. And so it’s not like it’s completely out of the blue how this works right there. There’s a model, that’s an existence. One of the concerns that people who produce live events have is if I open this up for people to watch from home, maybe they won’t come to the stadium. But like I always say, imagine this is my thought experiment. Imagine that you’re the Commissioner of the NBA in 1985. There’s just thought experiment for you, right. And suddenly, the league is popular again, because there’s Larry Bird. And there’s Magic Johnson and Michael Jordan, and you know, all of a sudden, the league is popular. Somebody comes to you and says, Hey, we’re getting more popular, our tickets to the games are getting more and more valuable. And we don’t want to stop that. Maybe we should take basketball off television. So that people will want to pay more for the tickets to come to the arena. It’s as a hypothetical situation, it’s pretty obvious that that would be a really bad decision, right? a really bad decision. But the thought experiment is now it’s 2020. So it’s 35 years later, do you think if they had made that decision, the NBA would be more popular and bigger or less popular and not as big what’s obvious, right? That the ability to open up the just open up, you know, to enable people to see it in many, many different new ways, is highly beneficial. And the same thing is true for for just about anything you can think of it’s certainly true for theater, it’s certainly true for music and performing arts and all the things that we generally work in is you can use this tool to make money, but you can also use it to build audience and awareness for what you’re doing.

Mario Fachini [13:16]
And you could have a strong argument that maybe it rose in popularity, because people could watch it on TV.

Jim McCarthy [13:21]
That’s right. That’s right. A lot of people don’t know this. But in the 70s, I used the example of the NBA on purpose. In the 70s, the NBA really hit a low point to the to the point where the NBA Finals were shown on TV on tape delay. Can you believe that? They were on tape delay, because no one no one cared? Like it was just a league that was not succeeding, you know? And, you know, if you It’s hard to imagine a world where, you know, I guess what better way of putting this. It’s not like ticket sales in the venue go one way, and viewership on TV or, or other platforms goes the other way they go together, right. So generally speaking, if you have good, you know, access TV ratings, you know, pay per view ratings, whatever the ticket prices go up, they go up together again, they go down together. And so this is just so important for people in the performing arts fields to realize it’s, there’s a big audience out there that’s interested in what you’re doing. And the live product is great, but it immediately excludes everybody who can’t get into the building. And there’s no reason to do that, right. Like the shows that we’re seeing. We’re seeing people put on big shows. I’m drawing audiences from all over the world. And the vast majority of people who are spending money and really getting engaged in loving a show are not have never been to the venue and may never go to the venue, right? Because they’re in the Philippines or they’re wherever, right so it’s just a tool that I think people have got to learn to take advantage of and they will and they are and they are.

Mario Fachini [15:00]
Yeah, and even locally, you could just have a distance. It’s like, you know, the game is a couple 2, 3, 4 hours, you got to wait in line that’s an hour, hour and a half drive. And you can have 10 or 15 people over at your house, and have fun with that. But are all 15 of them going to buy tickets at 100 200 800? A pop?

Jim McCarthy [15:19]
Right? That’s right. And that’s exactly right. And, again, it’s not a threat to the live experience, because that’s a whole different thing, right? Like, that’s something that you pay more for. And it’s the best, right? I mean, you and I love going and seeing, you know, shows, games, whatever in person, but you can’t always do it, he can’t always do it. So I think the hybrid event is one that I know people are already planning for, they’re planning for creating using the tools that have been created during COVID as ways of expanding the access for an audience to see what they’re gonna do when they come back out. Like think about it, right? Like, maybe the first night that I don’t know, Hamilton or some other big show’s back on Broadway, you think maybe they might be able to attract an audience to watch it. I think maybe they could sell a few tickets to that, right?

Mario Fachini [16:11]
I think Hamilton won’t be a problem at all. And I would even say all the shows that were struggling before, I know so many people, they’re like, I don’t even care what we do just gonna need something new to do

Jim McCarthy [16:22]
You got the truth. That’s the truth.

Mario Fachini [16:25]
So I want to ask you about the first couple of steps if someone’s never done a live event or virtual event and listening to you going, you know what, I’m not looking to do a Broadway show this year, but I’m gonna give it a shot, just wrap my head around it. So in five years from now, I’m not playing catch up, what would some of the first things you recommend they do?

Jim McCarthy [16:48]
I actually have five things I call the Big Five for avoiding failure and setting yourself up for success with your first online event. The first thing of course, the concept for the event is critical. Like what is the event? What’s it based on? What’s it about? One way to start on that if you have an idea, that’s good. But one way to kind of think about that is, with an online event, it’s very helpful to build it around an actor, a person or whatever, who has an existing active following, right? Because in an online event the audience is worldwide, what you’re reaching is not normally for an event, you’re reaching a local market, you’re reaching people who are broadly interested in a narrow geographical area. With an online event. It’s the opposite, right? It’s a broad geographical interest, but a very narrow interest. geographical focus is broad, but the interest focus is narrow. So if someone is an actual show that’s coming up soon on Stellar, someone is an evil dead fan, right? The movie Evil Dead, you may remember, all of what you’re doing to market that show is trying to find Evil Dead fans or horror fans all over the world. Right? So it’s, it’s a narrow interest on a broad geography, which is the opposite of what you normally do. If those if that concept has existing, active reachable fans, that’s a really good place to start. So that I think if you’re, if you’re developing show concept, that’s a good place to start. From there, it has to do with building a credible marketing plan. I mean, you know, we’ve seen some people who get a good concept together, and then they kind of forget that just because it’s online, it’s not going to market itself. Like you really have to think through, like, how does this thing, take flight marketing wise? How are you going to reach people, and there’s a few ways to do that. Very important to relatively early on, think about the budget for this thing, and kind of stack that up against the realistic revenue potential of the event, which events have different ways. One way to think of it is, if I do this event, to the level of quality that I really want, what would I have to sell in order to be successful financially. And the reality is, with an online event, there’s no limit to the number that you can sell. So if you can get the marketing formula, right and make the budget as a high production value for dollars, you can be extremely profitable, right? Then the next thing is technology, to really make sure that the technology that you understand the technology or that you have somebody who does, and you check it, right, like it’s really important to kind of thoroughly, you know, make sure it’s bulletproof, before the day of the show. And finally, think about the experience that people are going to have when they’re actually in the show going experience, is it going to be smooth? Is it going to be fun? Is it going to feel good, you’re going to feel like something people are, you know, happy to have paid for. And so, you know, using a platform like Stellar can do that. There’s other ways to do it. But those five things are the things that I advise, you know, an act of the following a marketing plan that makes sense. A budget that’s getting as much production value as possible out of it and is realistic to be profitable. Good check on the technology and then a really good, smooth, enjoyable event going experience. So if you do all those, if you really do all those, you’re not gonna, I don’t think that your your chances, I think your chances of failing are very small. And it’s going to be you might succeed big. But whatever happens, you’re going to be alright and build a basis for your next events.

Mario Fachini [20:21]
That’s fantastic. That was very succinct. And I appreciate you for sharing all five of those because I know there’s someone listening going, this sounds really good. I’ve never done it in you know, the first thought is, where do I start? What do I do? So thank you for that great basis. And I want to ask a follow up question about follow up after the event. Tell me about your follow up sequence. Do you wait a couple of weeks to a couple of days? Do you do any surveys? And when do you start remarketing the next event?

Jim McCarthy [20:52]
Well, it depends on the pace, your production pace, my feeling is that you know you Well, one thing that’s really really worth sharing, I think is that don’t make the mistake of thinking that online events can be that the timeline can be super compressed. That I think is a mistake I’ve seen some people make where they were, they launched the sales of a show two weeks before the show a little bit of a mistake, because people need time to be marketed to so my general advice is, is that you take six to eight weeks from the on sale to the date of the show, to just get the word out there, right the key you can use your your partnership channels, you can use social media to create a bunch of cookies out there that you can remark it, you need some time, you know, it’s true that people tend to buy their tickets later than they do for in person shows because there’s no such thing as a bad seat for an online show. So there’s kind of there’s no, there’s no like incentive to rush early and buy your ticket. But it’s also true that just because they tend to buy a little later, doesn’t mean you can’t, you can skip over the marketing that goes into the first few weeks. So that is really important. So from my point of view, like the sequence of that, if you had an event every couple of months, or if you were staggering it so that you were marketing within those windows, you could do that very easily, I think.

Mario Fachini [22:23]
Now, do you think there’s a frequency that’s too much, if someone goes, I’m gonna do an event, it was very successful, you could go well, let’s do them quarterly now. And I think that for anyone would is a good pace, because it gives you time to market and also breathe and, you know, let people talk about it. But what if someone goes, I want to be doing an event monthly,

Jim McCarthy [22:44]
I think you can do it, I think I think you could probably even do it a little more often than that if you really wanted to. But you’ve got to give people something different. And you have to have this rolling marketing process going, right. So it could be for example, that if you run a music venue, you could do an event, you know much more often than that with different artists, as long as you still have a good marketing cycle in place for every one of those artists, right? If you’re doing essentially the same show, it does take a little time, right, like if you if you tap out your audience, and then you do the same show again, you probably want to give it two or three months, you’re not going to be able to sell the same thing every week, you know, week in and week out. If you change it though, or if you connect one of the concepts I’m excited about is when you know an artist will do a series of maybe similar performances, but they’re connected, right? So one thing we’ve seen is that, you know, an artist will do a concert where this time it’s about covers from the 60s, and this time, it’s about, you know, covers from the night, whatever it is, right? There’s a theme to or different album, you know, that they play or something like that, or, you know, I’m really into the idea that maybe you even make it something that people need to see, right, like, we’re gonna give you a special code word, you know, at the end of every concert, and anybody who gets all the code words, you know, is eligible for it. I mean, that’s sounds like a terrible idea. But you get the idea, right? Where if you’re,

Mario Fachini [24:12]
It’s not a terrible idea. I’ve the one of the last events I was speaking at a couple of the people did it. And, you know, Tuesday was one day, Wednesday was another. Obviously there’s separate days, but Tuesday. Tuesday was one topic. Wednesday was another topic. Thursday was… So if you watched all the trainings from Tuesday, each speaker like you’d give one word, I’d give one word. The next one would give one word and you know, it’s a great way to make sure people aren’t skipping over stuff either. Yeah, yeah. Anyone you have an incentive in our business. If anyone ever asks you about that, or you want to do it’s a great idea.

Jim McCarthy [24:51]
I think so and you can make it really fun to it’s almost like you could collect, it’s almost like a collectible thing. So that there’s a lot of ways of creating a reason. I mean, one of the things we always talk about in the live entertainment businesses, you got to give people a reason for it to be live, right? In a world where there’s so much content available just sitting on your butt at home, why do I need to drive across town to a venue? Well, there’s good reasons for that. But when you think about producing…

Mario Fachini [25:19]
A break from the screen.

Jim McCarthy [25:21]
From the screen for one thing, but also, it’s better, obviously, we all know that, that live experience is fun in its own way. But it does ask the question, like, why does this need to be live? Why does this need to be an experience as opposed to just content? Right? So and I think the same thing applies to online events? Why do I need to see it live? And there’s a lot of good ways to answer that question. Giving people ways to participate, to play along to interact with other people to have access they couldn’t get right. Like, you know what, one of the things that online events often contain is sort of a look behind the scenes, right? Imagine you’re, you’re standing that the cameras is putting you in the little circle with the band before they run out on the stage. If you’re in the venue, you’re not experiencing that, right, like so there’s, there’s ways in which the live nature of the experience can be really special. We’re an online event, and people are getting better and better at doing those things.

Mario Fachini [26:19]
Yeah, it’s interesting to see how it’s all progressing. Tell me about your most successful what’s been one of your most successful events you would say, and the biggest, biggest return you were able to give to the person putting it on.

Jim McCarthy [26:38]
I think the biggest show on Stellar so far has been the Jagged Little Pill concert back in December, just about a month ago, which was the first time that the cast of Jagged Little Pill had gotten together since the pandemic, they got together in a theater in the Broadway neighborhood, and put on a concert of the of the album. And it was amazing. I mean, it was really great. There were, you know, 10s of 1000s of people watching the chat was just outrageously fun. The pre show was even fun. They did a lot of clips and interviews and little musical nuggets. But I mean, people kept, you know, the show ended and you know, like 1000, people kept chatting for 45 minutes after the show was over. It was a blast. I mean, the music was great. And it just really felt like something special was happening. It was live. Everyone who I mean, there were people who were talking about how they were crying the entire time, which you know, I guess, tears of joy, presumably. But, I mean, that was a really awesome show. But you know, there’s been other huge shows, too, there was that same weekend, there was a Christmas concert by Broadway inspirational voices that had, I don’t know, 10s of 10 20,000 people in it. Just having a great time as well, raising money and listening to great music. So I mean, it’s a lot of fun stuff, that that’s happening. And not just on Stellar, but but beyond. But for us. I mean, those kinds of things have just been so much fun.

Mario Fachini [27:57]
I’m glad you’re bringing joy back to people because they definitely need it. And no matter what’s going on in the world, it’s just a fun thing to do, and share the experience with people and have that time together. And if you have a background in being onstage, you know, maybe it’s something to consider again, also.

Jim McCarthy [28:16]
I mean, the other thing is if anyone’s listening who is considering doing an online show, and part of our job at Stellar is to help you develop that concept and bring it to life. So don’t hesitate to reach out to us reach out to me. And we’ll we’ll work with you to kind of nurture your concept into something that’s that’s real. We’ve had people do some really neat stuff. We there’s a father, daughter of musical duo called Matt and Savannah Shaw, that are on YouTube. And they they sing together, they’re there, they’re great. They put on a show back, I think it was in November, that they had sold 1000s of tickets to the show, they did a nice job producing a really good show near them and in, in Utah, I think is where they’re from. And 1000s of people watched it and loved it. And it was just so much fun. I mean, these are people that they’re very good, but they’re, you know, they don’t have experience touring the world. They’re just really good singers. And they, they got some help, you know, from a production company, putting the show together looks great, sounded great. And their audience loved it. So it can be done in a bunch of different ways to connect with audiences and just you know, have a great time to a great show. Financially, it can be very rewarding, and artistically as well. And I think there’s a lot of innovation to come and how people use this whole democratized pay per view type system to get some cool stuff out

Mario Fachini [29:37]
there. I got two questions for you one of them I’m throwing in because I think it’s important and I know someone listening wants to know.

Jim McCarthy [29:46]
Okay,

Mario Fachini [29:46]
As far as the marketing, yeah, because you’re telling us success stories of people who sold 1000s of tickets 10s of 1000s of tickets, you know, six to eight weeks. How important is the marketing when you’re if you’re already at a level where you’re going to put on a show and you’re going to be a great performer. How , do you.. should you be spending 80% of your time on the performance 80% of the time in the marketing? 50 50? What are your thoughts on that? Because I’m thinking of some people right now who are really great performers. And they’re just, you know, I would be hard pressed to believe they could get a couple 1000 people, online, offline, whatever. And I’m thinking of, how could we help them do that? And I know the answers down to the marketing, but what are your thoughts and how much you should be devoting to it?

Jim McCarthy [30:37]
Well, I think somebody needs to be devoting serious time to the marketing, maybe not the artist, I think one of the things that, you know, one of the best levers for this, when you’re an artist with the following is your following. And then everything that you can build on top of that following so one of the key, we talked about two key tools for online event marketing right now. One is, well, one a and one B are the following that the the Act has the immediate people who are following on Instagram, following on YouTube, whatever the case may be, but one B is the fact that if you work with somebody who knows how these platforms work function, as ad platforms, they can go and replicate the kind of people who are interested in you all over the world, they can, they can multiply the size of the audience that’s likely to be receptive to what you’re offering, through these digital platforms. And then it’s relatively easy. I mean, it’s, you know, marketing is never easy, but it’s relatively easy to get a good ROI with a much larger audience, if you know how to use those platforms. And what they call look alikes, right for the audience that you have. So you can actually if you have a, an audience, it’s 100,000, you can reach multiple times that 100,000 through look alikes. So that’s something that if the artist, or the person with the following doesn’t know how to do it, they shouldn’t try, they should look for someone who can do that for them. And there are lots of marketing services or marketing shops that can help them and we can help you at Stellar if we can help you a bit ourselves. But we can also connect you to somebody who focuses on that. That’s the first kind of marketing that they need to do. The second kind of marketing they need to do is what I think of as your usual partnerships. So one thing that’s been very successful for people is, if you’re producing shows, who are the people that you normally turn to as partners. So, for example, with Jagged, live, they do shows in theaters, right, they’re planning a tour as soon as things open back up. So a lot of theaters around the country that will be eventually housing, their show actually marketed the online show to their buyers. Because they got cut in on the revenue of it. And because they want to build excitement and anticipation for the show when it really does come. So there’s ways of thinking about who are the people who sell my tickets for me now? And how can I enable them to sell tickets for me, you know, during the when we can only do it online. Now if that if those don’t exist for you, because you haven’t done shows yet. Then really the you know, I think what you need to do is is give some thought to finding people who can really supercharge your digital marketing, around a core of interest in and the fan base, creating the look alikes, and really going all in building all the touch points so that you can remarket people and remarket people as you get closer and closer to the date of the show. But can be done, it can definitely be done. But to go back to my, my first of the Big Five, starting with an act that has a following to kind of like, you got a little fire burning, you can make a bigger fire, right? So it’s nice to have at least a little fire burning of a fan base. If you don’t have that it’s just a little harder, you know, I would give it a little more time maybe to build

Mario Fachini [33:55]
Do you have a certain number when you say start with a following is that 100 1000 10,000? Or doesn’t matter? You just mean have a following?

Jim McCarthy [34:04]
Yeah, people that mean sometimes, you know, people’s following may not appear to be all that big, but they’re very active, right? They’re very, very engaged in that activity. So it’s hard to give a rule of thumb there. You know, one of the ways to look at it is if you put yourself as an artist or a personality or whatever, put something out to people and say, Hey, try this, click on this link or do this thing. And a lot of people do, you’ve got an active following like this. This is a sign that people are listening to what you’re doing and taking it seriously.

Mario Fachini [34:37]
And then if they’re excited enough, if you’ve never done a live concert or online concert, they might be so excited. They’re probably gonna be running their mouth to all their friends about it.

Jim McCarthy [34:47]
They definitely will. They definitely will. Yeah. So I think that’s a big opportunity for people. I think that it really is going to become obvious as time goes on. That if you have an active following on Instagram or Tik tok or even probably Facebook, YouTube — these different places that your ability to do a big pay per view type event online is very good. And their financial opportunity, it’s a much better way to monetize than ads on YouTube, right? And because you know how narrow that the funnel is the money that you actually get, if you’re, say a YouTube personality, right? Like, there’s a lot of money at the top in the ads that YouTube sells, but only a tiny fraction of it comes through you pay per view event, we’re an online event on a place like Stellar, basically, you know, once you cover your costs and everything, you make all the money, so it’s actually a really effective way of monetizing compared to the ways that you have right now.

Mario Fachini [35:46]
Excellent. Well, thank you for elaborating on that. I got one more question before we thank our sponsor, and come back for the Imperfect Action Round. It’s the Wheel of Whatever. All right.

Jim McCarthy [35:57]
I don’t know what that means. Yeah. But I am ready.

Mario Fachini [36:00]
The fun bonus question that I created, because what can I say? I’m a performer and I thought this would be a cool idea. So I made it happen.

Jim McCarthy [36:08]
I like it. I like it.

Mario Fachini [36:10]
It ended on the best question there ever is.

Jim McCarthy [36:13]
All right.

Mario Fachini [36:14]
It’s perfect for you. Who is someone you would love to do a concert with on your platform that you haven’t yet?

Jim McCarthy [36:21]
Dolly Parton? I didn’t even have to hesitate. I want to do a concert with Dolly Parton. And it’s partly because she’s great. Everyone loves Dolly. But also because I’d love to have her mind at work on how to make online events. You know, really, really spectacular. I just think, Dolly if you’re listening, I’m sure she’s listened to your show Mario every day. Call me because I have a great idea for you. So Dolly Parton.

Mario Fachini [36:47]
Fantastic. Awesome. That is awesome. Well, thank you for that. I’m going to thank the sponsor, and we’ll be back with the Imperfect Action Round.

Sponsor – Free Business Book Publishing Course [38:15]
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Mario Fachini [38:14]
And we are back with the Imperfect Action Round. Jim, are you ready to take the Imperfect Action?

Jim McCarthy [38:33]
Always.

Mario Fachini [38:35]
62nd answers I got three questions for you. And the first one is what is the fastest path to the profits?

Jim McCarthy [38:44]
Um, I don’t know if you mean that this field or in general so I’ll just go with this field and this field the fastest path to the profits is thinking carefully and quickly about getting your first show out there getting the first show out there learning and repeating. So, and this this is actually probably applicable to any situation right? You’ve got to get into reality and see what reality has to teach you before you can take the next action you don’t perfect ideas in your head. You perfect ideas in reality.

Mario Fachini [39:15]
Oh, I like that a lot. Number two, what is the biggest problem you see your prospects making in the fastest way for them? What is the biggest problem you see your prospects making and the fastest way for them to fix it?

Jim McCarthy [39:27]
Um, the big, the fast, the biggest problem is getting good at developing online shows. Right? So it’s not obvious how to make a great online show. And the fastest way for them to do it is to throw themselves into it and take it seriously as an art form. Some people who are doing these things are kind of, they’re kind of sticking their toe in the water, sort of nibbling, there’s kind of half stepping. If you elevate it from not a substitute for the Live event but a new medium that is complimentary to the in person event and take it seriously, your mind starts racing, you start solving problems, you start coming up with good ideas, and then your ambitions can be 10 times bigger.

Mario Fachini [40:13]
Excellent. Number three, what is the best way to maximize customer lifetime value?

Jim McCarthy [40:19]
Well, in general, the best way to maximize customer lifetime value is stand for something that the the customer values, of course, but that you always deliver for them in a way that is just super reliable, you know, over over hits the mark, if you will, goes past their expectations of the mark, and they are always there to deliver for them. So, you know, it could be something weird, it could be something small, it could be something that doesn’t seem like the biggest thing in the world. But if you’re delivering that thing, and it’s very clear what that thing is, and you’re always over hitting the mark, people are gonna come back to you for that thing, because they know that you’re trustable to deliver for them.

Mario Fachini [41:02]
Excellent. What books would you recommend Expert Authority world?

Jim McCarthy [41:08]
Um, let’s see, I gosh, there’s so many so many to choose from. I would you know, I would actually, there’s one that that I don’t think gets enough play, which is a book called Leadership and Self Deception, which is about the importance of your internal state of mind, as a leader and not with a talk in the book they talk about getting out of the box, when you get in the box with somebody is when you stop seeing them as a person and start seeing them as just a tool on the way to some purpose. And that leads to a million problems primarily because you have stopped seeing things realistically, you’ve started to see them your brain is concocting things that are true. You get out of the box, you see them as a human being. You see reality as it is, and you can and you can solve problems. And I don’t, it’s a great book. And I don’t hear about it as much as they hear about some of the big ones. So I like to recommend it because it deserves to have an even bigger audience than it already has.

Mario Fachini [42:13]
Excellent. Well, I have not gotten that one yet. And I appreciate you for suggesting it. Yeah. Where would you like people to learn more.

Jim McCarthy [42:21]
If you are a person who just wants to buy tickets, online events, go to stellartickets.com. If you’re somebody who’s thinking of doing an online event, if you’re a live event professional or you want to be a live event professional or an event producer, go to workwithstellar.com and learn all about how we do how we do things and how we can help you. And you can reach me on twitter at goldstarJim.

Mario Fachini [42:44]
Excellent. Well, Jim, it has been an absolute pleasure. And I’m so glad I could get you on the show.

Jim McCarthy [42:51]
Thank you for having me. Yeah, my pleasure. Of course.

Mario Fachini [42:54]
Well, Expert Authority World we have another great episode here today. I’ll see you tomorrow. Have a great day. And God bless.

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