United States Marine Corps veteran John Currie has always loved great salad. But, to have a great tasting salad, you need an excellent salad dressing. As a teenager, John worked at Gabby’s Pizza. The owner always had an old leather notebook on him. This notebook contained all of the secret family recipes, handwritten in Italian by the owner’s mom.
What Expert Authority World™ is saying about the show:
- Love this show!March 12, 2021 by Gisele_Oliveira from United States
This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !
- So much value!March 7, 2021 by Loose Seeds from United States
The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!
- Always Enjoy Mario's Interviews!March 5, 2021 by HarloB from United States
I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!
- Great PodcastMarch 5, 2021 by 11Dreamer11 from United States
Really interesting interviews that are really well done! Great listen and great for inspiration.
- InnovativeFebruary 22, 2021 by Michelle Kaplan from United States
I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!
- Inspiriation 7 Days A Week!February 19, 2021 by ST Rappaport | LifePix from United States
Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!
- An Expert on Experts!February 12, 2021 by Powerful Eric from United States
Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!
- Now I knowJanuary 22, 2021 by Margo Lovett from United States
Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett
- Keeping the BooksJanuary 15, 2021 by E-World from United States
Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.
- Excellent podcastJanuary 12, 2021 by Atomickitten99 from United States
I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.
- Unique - Engaging - BoldJanuary 2, 2021 by Paul D Johnson from United States
As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.
- Fun, insightful, and quality productionDecember 23, 2020 by koltrass from United States
Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!
- Inspiring interviews to take the next step!December 12, 2020 by BillableWithBaby from United States
Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!
- Pure value, I love itDecember 4, 2020 by Jdoggg222 from United States
Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!
- Loved the Craig Handley EpisodeNovember 13, 2020 by MHillfan from United States
Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›
- Inspiring. Informative.November 6, 2020 by SunDevil from United States
Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.
- Game changerOctober 30, 2020 by Player's Handbook from United States
This podcast is informative and inspiring. I love it!
- If you are a wanna be entrepreneur look no further!October 23, 2020 by Elisa Di Napoli from United Kingdom
Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!
- Amazing Interviews not to miss!!!October 16, 2020 by Jbower1282 from United States
Consistantly uniques interviews or amazing people really making it happen.
- Mario is a great host with great questions!October 16, 2020 by alexdesigns from United States
Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.
- A great podcast for dreamers and do-ers!October 16, 2020 by Chiquita2727 from United States
Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.
- Great ShowOctober 9, 2020 by Palminchen from London from United Kingdom
Love the broad selection of topics for inner
- Amazing inspirational storiesOctober 9, 2020 by Nicholas Lee 18 from United Kingdom
This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.
- FantasticOctober 9, 2020 by sttoggyigctdrvy from United States
Mario goes above & beyond on his show. Lots of great information for his listeners!
- Top LearningOctober 2, 2020 by BLNT PPTT from Hungary
Love hearing these great interviews with a great host. Keep up the good work!
- Mario inspires!September 18, 2020 by CHRISTOPH - HABITFREAK from United States
These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!
- Expert authority!September 18, 2020 by Tara Williams Phone from United States
Mario shares some amazing people on this podcast and they have some gold to share!
- Great show!September 10, 2020 by Karen @ Interview Valet from United States
Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.
- A Podcasters Inspiration!August 14, 2020 by JamieKullman from United States
Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!
- Quality professionalismAugust 6, 2020 by VirtForce from United States
I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.
- How to conquer your limiting beliefsJuly 31, 2020 by Dave4syth from United States
Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.
- I can’t believe how much I learned in just one episodeJuly 29, 2020 by AwesomeMontana from United States
Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!
- Great content!July 15, 2020 by Cory Lee Leadership from United States
Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!
- Fascinating interviewsJuly 10, 2020 by Bill Ringle from United States
Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!
- Love It!June 26, 2020 by Laura Moreno Cabanillas from India
Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.
- Boost my Amazon sales!June 19, 2020 by SurvivalDad from United States
I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!
- Love It!June 16, 2020 by LauraMore from United States
I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!
- Flawless interview styleMay 29, 2020 by GninraeL14 from United States
Mario makes everyone appear even more interesting to me. Great format and style!
- Come here for valueMay 29, 2020 by Joshua User 202! from Canada
Really appreciated this podcast for the raw, genuine interviews. Love it!
- Crisp and interesting interviewsMay 22, 2020 by Joel Goobich from United States
As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting
- If you are in business, this podcast needs to be on your playlist.May 22, 2020 by Macstephen1 from United States
Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.
- New Subscriber here and on your YouTube ChannelMay 15, 2020 by Angela Brown Oberer from United States
Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!
- Very Professional & Engaging Show!May 15, 2020 by Mitche Graf from United States
Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!
- Great ContentMay 10, 2020 by Pilar S. from United States
Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.
- Great content!May 1, 2020 by @Mentally_Strong from United States
I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.
- Professional and InformativeMay 1, 2020 by Bruce at Mindfulness Mode from Canada
Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.
- Great PodcastMay 1, 2020 by Amber Fuhriman from United States
I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!
- Great find!May 1, 2020 by Reed Stiles from United States
Great message and content. Stumbled upon this due to the cool logo, stayed for the content.
- Great show and great host!May 1, 2020 by Laurapowers44 from United States
Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!
- Walks the walkMay 1, 2020 by Me15463 from United States
Mario encapsulates everything he talks about on the show. Be sure to tune in to this!
- Honest and authenticApril 17, 2020 by Deano3622 from United Kingdom
Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!
- Great and insightful!March 7, 2020 by Karty12345 from Australia
I really enjoyed this podcast, so much relevant content. Thank you!
- So much Value..!February 28, 2020 by Alex Dali Rizo from United States
Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day
- Inspirational Intentional InformationFebruary 28, 2020 by 10Kforte from United States
This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.
- Wow!February 25, 2020 by Tyscoaching from Australia
Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!
- Motivation on TapFebruary 7, 2020 by AnthonyPGarcia from United States
Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!
- Starting a MovementFebruary 7, 2020 by JustMe2say from United States
There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!
- Great Podcast For Entrepreneurs!February 7, 2020 by The Big Game Hunter from United States
Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!
- Mario Truly Care About His GuestsFebruary 7, 2020 by Podcast Junkies from United States
Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.
- Put your thinking cap on!January 27, 2020 by Cliff Duvernois from United States
This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!
- Relavant for anyone!January 17, 2020 by HarloB from United States
I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!
- Mario nails it!January 17, 2020 by Mickiezada from United States
I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!
- Mario is the real dealJanuary 9, 2020 by jamesnewcomb.io from United States
I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.
- Listening On My Entrepreneurial JourneyJanuary 3, 2020 by FromLisa2 from United States
I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.
- A GiftDecember 25, 2019 by Lisa Vogt from United States
Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!
- This show is ON FIRE!December 14, 2019 by tibor.mindsethorizon from United States
Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!
- Entrepreneur Must ListenNovember 30, 2019 by HWoodwriter from United States
If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.
- What a show!!October 26, 2019 by CWLuecke from United States
Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!
- Loved it!October 25, 2019 by Seodrigo from United States
This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!
- Great listenOctober 25, 2019 by trinity3712 from United States
Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b
- Great Knowledge!October 18, 2019 by Jon Vroman FRD from United States
Great show Mario! So much valuable information in one episode!
- Excellent show, very imformative!October 5, 2019 by Shaolin Soprano from United States
Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!
- Helpful Information!October 4, 2019 by The Medicare Nation from United States
Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation
- Love Mario’s AttitudeSeptember 12, 2019 by marisaimon from United States
Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.
- Lots of Great Info!September 6, 2019 by DarlajPowell from United States
Mario provides lots of great info and advice in this 7 day a week show.
- Great Content!August 31, 2019 by LanceJohnson_ from United States
Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂
- Important information!August 31, 2019 by Allmenow from United States
Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!
- Difference-MakerAugust 21, 2019 by Unlimited Beliefs from United States
Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!
- Excellent InformationAugust 21, 2019 by Stallion golf from United States
Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.
- Motivating and valuable informationAugust 16, 2019 by Calvin Javier from United States
Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!
- Good informationAugust 2, 2019 by FIRE NATION! from United States
Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better
- GreatnessAugust 2, 2019 by MiaSportFanatic from United States
Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.
- Listen to the experts - and thrive!July 28, 2019 by The Marketing Book Podcast from United States
There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!
- Show is amazing!July 26, 2019 by BestMorningRoutineEver from United States
I love learning about mindset and how to master my thoughts. This show provide the tools!
- Great show!July 19, 2019 by Jefferson_79 from United States
Great information for all businesses.
- Good value!July 12, 2019 by Audrey purplele from United States
Great information that applies to any business! I really felt he provided value for my time.
- Interesting TopicJuly 6, 2019 by Real Estate Journeys Podcast from United States
Interesting topic. Great interviews. Keep up the hard work!
- Helpful Advice from ExpertsJune 14, 2019 by ichuck2 from United States
Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.
- What a great show!June 14, 2019 by Christopher List from United States
Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!
- Great!!!June 11, 2019 by tommye w-c from United States
Great podcast, awesome guests, incredible host!!!
- Fun & informativeJune 11, 2019 by Saoirse Sky from United States
Some people want something fun, others want something informative. This podcast gives you both!
- Great show!June 10, 2019 by CJThomas6 from United States
Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!
- Great podcastJune 10, 2019 by Rosie81200 from United States
Great podcast! Love hearing about the guests’ journeys and what they learned from them.
- Never Stop Learning!June 10, 2019 by Terri in Fairhope from United States
Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!
- Amazing!June 10, 2019 by KatieHBrooks from United States
If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!
- Wonderful show!June 10, 2019 by @IV-Heather Tieben from United States
Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!
- You Will Not Be Disappointed!June 10, 2019 by Composer 1853 from United States
Mario does such a great job of engaging his guests from several different disciplines.
- The hardest working man in PodcastingJune 7, 2019 by EOFire.com from United States
Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas
- Great interviews and guests!May 31, 2019 by Mel Good Karma from United States
Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!
- FantasticMay 31, 2019 by Jason A. Duprat from United States
Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.
- Enjoying!May 31, 2019 by Slordan from United Kingdom
Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!
- Nice variety and interesting topicsMay 31, 2019 by emjgreen from United States
Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.
- Great Content! Great Interviews!May 24, 2019 by No BS Mompreneur from United States
Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++
- A great addition to build authority and create an impactMay 24, 2019 by Cloris Kylie from United States
A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!
- Filled with motivation and ideasMay 20, 2019 by Thomas O'Grady, PhD from United States
Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.
- spartancvMay 17, 2019 by spartancv from United States
Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.
- This podcast is the bombMay 10, 2019 by Posturedoc from United States
Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.
- Wow - love the video show.May 4, 2019 by Thehighenergygirl from United States
Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.
- Motivating and Inspiring!May 4, 2019 by KatyJoyWells from United States
Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!
- What a great show!April 29, 2019 by Gene_HPLN from United States
Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!
- It's greatApril 10, 2019 by Ian Ryan from United States
Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.
- Love it!April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States
I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!
- Amazing!!!!March 15, 2019 by Lindsey Russo from United States
This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!
- Learned what I didin't even know I neededMarch 15, 2019 by Camilla-Jean from United States
Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.
- Fabulous Interviews!March 1, 2019 by Life&RelationshipCoach from United States
Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne
- A+ ShowMarch 1, 2019 by Gisele_Oliveira from United States
I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.
- Inspiration, transformation, success stories!February 23, 2019 by Chabo101 from United States
The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.
- Great interviews!February 22, 2019 by AlyciaDarby.com PodcastManager from United States
These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!
- Inspiring story of courageFebruary 16, 2019 by StrongHeart<3 from United States
I love that she found gratitude in her circumstances. lorie is an inspiration
- Powerful!February 15, 2019 by The Food Heals Podcast from United States
Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!
- Great content!February 15, 2019 by Blakeob85 from United States
Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!
- Real Actionable Tactics!February 9, 2019 by MattBMaverick from United States
What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!
- Great Listen!February 8, 2019 by Real Estate Investor from United States
Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!
- Great interviews!February 8, 2019 by Matt B 1818 from United States
Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!
- Love itFebruary 1, 2019 by Duffash from United States
I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!
- Strong, professional, enthusiastic!February 1, 2019 by pm legs from Canada
If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!
Watch The Episode
Subscribe to EAInterviews
Resources Mentioned• FREE Business Book Publishing Course • FREE Gift [ From VIP Guest ] please make sure Strong tags are used for any and all links (As you can see to the left)
• Crime and Punishment | Fyodor Dostoevsky
• The Brothers Karamazov | Fyodor Dostoevsky
3+ Expert Authority Insights™ To Apply Now
- You cannot expect a business to just be birthed and start hunting Gazelle.
- Risk is something that everybody has to manage.
- Our values are this is our family, our product, we are veteran-owned, we are family-run.
Wheel of Whatever™
[23:35] What was the most memorable part about flying the Cobras?
What You’ll Learn In This Episode
Click the time stamp to jump directly to that point in the episode.
[0:43] Thanks to our sponsor, Free Business Book Publishing Course
[2:03] Why John ventured into their business
- John was able to put himself into a position where he was able to take a little bit of risk
- John made a little bit of investment and not have to worry about paying the rent or the mortgage and putting food on the table
[2:03] John’s advice
- Once you’ve got that idea and you know that it’s viable, you’ve really tested out that idea, start the business but don’t quit your day job
- Anything happens in life, as dramatic or as simple as it may be, you have to manage risk
- Just go for it
- Try to be smart about it
- Try to be successful the first time
- Understand that you’re going to have colossal failures along the way
[6:49] How John started
- John was looking for a good salad dressing
- John accidentally hit the right formula in 2009
- Their daughter who went to college tried to make the salad dressing but failed
- Their daughter gave a Christmas gift to John of mason jars labeled John Currie’s World Famous Salad Dressing
[12:07] If this stuff is really that good, if I’m willing to take the risk to put it into a bottle, why would I not be successful at it? Why would I settle for mediocrity?
[13:07] Fun part of John’s venture
- Getting really good feedback from customers
- The process is fun
- Coming up with new products
- Coming up with a new way to engage the public
- Coming up with a new way to market the product
[23:14] Where does John see this going in the next five to ten years
- Hope to be launching at least two more products in the same line
- Make it profitable
- Make it so that it’s running on its own
- Connecting with other veteran-owned business
- Expect this to be a full time very profitable gig
[25:35] Wheel of Whatever
- What was the most memorable part about flying the Cobras?
- Watching the enemies of the country go up with clients
[27:21] Thanks to our sponsor, Free Business Book Publishing Course
[28:52] Imperfect Action Round
- The fastest path to profits is being a servant to your customers
- Most people stop out of fear
- John decided to go forward because he assessed the risks he was willing to take
[41:43] Let’s take a moment to thank our sponsor, Free Business Book Publishing Course
EA Interviews Episode 198. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.
Mario Fachini [0:14]
Have you ever had an idea that you just wanted to bring to life? You know, maybe it was a product, maybe it was a service, or maybe it was something in the culinary industry that you just wanted to serve to the world? Well, I’m excited to have John Currie, CEO, speaker, and Marine Corps Vet. And he’s going to be talking about his company, Semper Savage. And I can tell you the salad dressing is delicious. I’m going to bring him up right after we thank our sponsor.
SPONSOR Free Business Book Publishing Course [0:43]
Every business needs a book, including yours. Visit FreeBusinessBookPublishingCourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s FreeBusinessBookPublishingCourse.com.
Mario Fachini [0:58]
Here he is, ladies and gentlemen, Mr. John Currie. John, how are you feeling today?
John Currie [1:02]
Hey, Mario. I’m feeling great. Super excited to be here. Thanks for having me on the show.
Mario Fachini [1:06]
Oh, it’s my pleasure. I love hearing inspiring stories. And, you know what a blessing it is for me to be able to interview cool people like you that are making a difference in the world, steering the country in the right direction, and taking your knowledge and expertise and just sharing it. And I got to say the dressing is delicious. And I want to know, why did you not want to play it safe? What would you tell someone who has an idea, because some people, I would say, it’s easy to start something in the service business because I’ve done it. I’ve started stuff in the product business. I’ve had a lot of ideas truthfully since fourth grade for restaurants. I love culinary. I love to eat. My nephew, very proud of him. Him and his wife graduated the Culinary Institute of America. They’re professional chefs. Everyone loves food. But I know there’s a lot of pros and cons to that industry. So why did you decide to venture into it?
John Currie [2:03]
Honestly, because I can. So that is a really interesting question. A question I talked to people quite a bit about, you know, when is the right time? How do I start something and still make a living? And my advice is, always, don’t quit your day job. So I am fortunate and I was able to put myself into a position where I was able to take a little bit of risk, make a little bit of investment, and not have to worry about paying the rent or the mortgage and putting food on the table and those sorts of things. So I always say to someone who is about to launch a product, to someone who is about to start a business, once you’ve got that idea and you know that it’s viable, you’ve really tested out that idea, start the business but don’t quit your day job. Give the business a chance to grow. Allow it to get out of diapers. You cannot expect a business to just be birthed and start hunting Gazelle. You got to get it out of diapers. So that’s my speech on that. And, at least, the gist of what I often say but in answer to your question in direct answer is, because I could, because I put myself in that position to be able to.
Mario Fachini [3:34]
Now, I have a fun question I’m going to ask you, do you have any idea what you think it might be?
John Currie [3:41]
I have no freaking clue, Mario, what it might be.
Mario Fachini [3:44]
What if someone can’t? Or what if they’re not in a position to would you still tell them to go for their dream and go for it?
John Currie [3:52]
One hundred percent. Yeah. I mean, risk is something that everybody has to manage. You know, every time we get into a car, you got to manage risk. Every time I get into an aircraft, I got to manage risk. Anything happens in life, as dramatic or as simple as it may be, you have to manage risk. And so everybody’s going to be different. And it comes time to pursue their dream, whatever it might be.
Mario Fachini [4:15]
Now, when you’re saying when you get into an aircraft, I mean, I’ve gotten into an aircraft but I just have a high suspicion you’re not referring to the commercial airliners that I’ve been in so far.
John Currie [4:25]
No. No. Not. And during my Marine Corps career, I was a pilot. I flew Cobra AH1 Whiskeys, and now I work, actually, the State Department and I worked overseas and I fly another aircraft now. But, yeah, it’s something that’s always on my mind and it’s a continual allegory throughout my life. You know, my wife walking off and telling me, “Well, when you get in the cockpit, you wouldn’t do it this way.” And I’m like, “Yeah. Yeah. Probably wouldn’t.” But anyway, it’s like an ongoing allegory throughout my life this entire aviation thing.
Mario Fachini [5:03]
Well, I appreciate not only the symbolism, but your service. And I’m just thrilled that you’re doing what you’re doing now, because you can get this out to the world. And I know that’s your goal with it. So I want to ask about the first steps of it, because I know you’re doing well now. But what was it like in the beginning? And how did you get – I got to ask, because I had this on the list, how do you do the professional wrap around it? The lid, the black, the seal.
John Currie [5:37]
So first of all, it is manufactured for us. But the way it’s done is it’s just shrink wrap. That’s all it is. It’s a it’s a sleeve, a black sleeve that you loosen up over the top of the bottle and then it’s heated up with a heat gun. You know, it sucks up to the bottle.
Mario Fachini [5:59]
I was having some fun with that. And I gave some to my friend. And I was telling people about it. And I was telling Stacy – thank her again for sending them. And I looked at it, because from the branding and marketing standpoint, I mean, that’s my background. And I was looking at this, I’m like, “This is really well done.” And I was looking at that. And the creative side of me was going, “How the heck did they do this?” And it reminded me of those Easter egg wraps when I was a kid that you put it around the egg and put in the hot water and it would shrink up on there.
John Currie [6:32]
That’s basically the same thing.
Mario Fachini [6:36]
So how did you get it to that point, because, yeah, it’s phenomenal?
John Currie [6:40]
It’s good story. And there’s a million little stories within the overarching story. But the overarching story is –
Mario Fachini [6:48]
We got time.
John Currie [6:49]
The overarching story is that when I was a kid, about middle school age, I was a little bit unusual, I really loved salad. And so I was always looking for good salad dressing. And I did worked at a Thai restaurant for a couple years where I learned about how to make good food, generally speaking. And the lessons I took away from that were great recipe, great ingredients, just put it together correctly and you’re probably going to have great food. Just execute the recipe. So that’s one piece. But I was always looking for great salad dressing. There was a few restaurants to include the one that I worked at, that really had some great stuff. And they were all like mom and pop Italian places. And so I had zero culinary background, other than flipping pizzas and putting together sandwiches and salads and stuff, you know, at a Thai restaurant. But I would go to these places, I would order salad and I’d be chowing down, you know, “Man, this stuff’s great. I wonder what it has in it.” And so I would literally look at what was left in the bottom of the bowl and look at what was on the salad. And I’d go home to my mom’s cabinet and I open it up and it kind of looks about right. I pour a little bit of that in with some oil and some vinegar, and I made a lot of really terrible concoctions over the years, but it kept getting better, literally, over decades. So it was like 2009, I think, before I really hit the right formula. It was completely accidental. Of course, by then I had learned quite a bit along the way.
Mario Fachini [8:20]
Yeah. I mean, accidental after how many years of testing it.
John Currie [8:24]
Exactly. So I got better and better. You know, I learned little things like, “Oh, olive oil is a key ingredient. I can’t just throw some crazy nasty oil in there has to be extra virgin olive oil.” Anyway, that was how the actual product got invented. Then it was friends and family going, “Man, this stuff is really good. You should market it.” And so I’m listening to all this over the years and and kind of thinking, Yeah. I don’t have the money to bring something to market. Because I did a little bit of research, pretty expensive. Yeah. I don’t want to take that risk.” So, one year for Christmas, our oldest daughter was away at school, she wanted the salad dressing because same as me, she couldn’t find any decent salad dressing. She wanted my stuff. And she bought me a case of mason jars. Hold on a second, I’m going to show it to you. This is one of the actual mason jars. Let’s see if I can show it to the camera just a little bit. Anyway, she bought me a case of these bad boys and on it, it has my face and it says John Currie’s World Famous Salad Dressing. And so I’m sitting on Christmas morning, I’m looking at a box full of these things. And, first of all, it was great. It was a great, great gift. And it had a note that said, “Okay. Now, fill them up with salad dressing.” But Stacy and I started looking at this and it sort of inspired us just looking at this label on a bottle. So that was one event. It was just kind of a little bit of a kick. The other thing was I was working at the Pentagon at the time and I had a good friend named Mac Talbert. Mac has a barbecue sauce business called Smoke N Shine, which we are so involved with and we are good friends. Well, I had no idea that he had this business. So one day he comes walking into our little cubicle area and somebody asked him about the barbecue sauce business and he starts going off about, “Yeah. We’re in, you know, 20 stores or whatever. We’re doing great.” I’m like, “What? Dude, you’ve got a frickin’ barbecue sauce business?” He’s like, “Yeah. I never told you about that?” “No. You never told me about that. Let me tell you, I got a salad dressing and you and I need to talk.” So we did. We had lunch. And the long and short of it is he was able to mentor me through the initial steps that I needed to take – or that Stacy and I needed to take. He mentored me and then I would come home and say, “Hey, Mac said this.” And then we just pursued it from there. It was pretty simple. I just step-by-step did what he did. I used the same bottlers. I used the same everything. The same label company. The whole nine yards. And so he was able to mentor me through that. And that got us this, an actual product in a bottle. And, well, what now? Now, I had already started the company, technically speaking, but we weren’t really doing anything. And as I went through this process, I kind of got re-inspired to do something different. The initial thing was just, “Yeah. I’ll put in a bottle. We’ll sell it to friends and family. We’ll, maybe, take it to a farm stand here and there.” I just didn’t have really a lot of big plans. But very quickly, whatever it is in my personality – I’m not sure what you would call it – took over and I was like –
Mario Fachini [12:05]
John Currie [12:07]
Maybe, I don’t know what it is. But I very quickly said, “You know what? If this stuff is really that good, if I’m willing to take the risk to put it into a bottle, why would I not be successful at it? Why would I settle for mediocrity?” That’s what it is. You just helped me. You just helped me, Mario, to understand better. I have always a hoard mediocrity.
Mario Fachini [12:34]
I can relate to that.
John Currie [12:35]
And ever since I was a kid, I could not abide by it. And so that’s what it was. And I was like, “Why would I not make this as successful as I possibly could?” And so that’s where I said, “Okay. We’re going to try to make this into something. Something big.” Just the bottom line, something big. And so we’re working on it right now.
Mario Fachini [13:03]
What would you say has been the funnest part of it?
John Currie [13:07]
Oh, wow. The funnest part is probably getting really good feedback from customers. That’s the funnest part of producing something, even if it’s just on Facebook or something, having a customer say, “We love our Semper Savage.” Or they post a recipe or something and we get quite a bit of that saying, “Hey, I made pork chops or something with it. That is a lot of fun. The process – and I think this is important to note – is fun. I love the creative process from making the logos, to making videos, to coming up with product descriptions. I love that whole process. Stacy really does most of it. But she’s the creator in the kitchen. And I love it when she comes up with a new idea. A recent one, it’ll eventually come out. Anyway, she made a ginger one. And I was like, “Wow. What a great idea. Never in a million years would I have thought of that.” And that part is fun, coming up with new products. Coming up with a new way to engage the public. Coming up with a new way to market the product is a lot of fun. And we actually have a good time doing it together. Photography, video, we go all over the place and do that stuff. I love all of that.
Mario Fachini [14:39]
One thing I like about business – I mean, there’s a whole lot – but bringing people together because I’ve had the pleasure of doing stuff with friends and family and, you know, significant others at times. It’s not just fun. It’s very memorable. Because I personally feel, you can only watch so many movies and just do so many things. Like, even dinner, it’s like, “Oh. Should we go to the usual place again this Thursday or Friday, because it’s Thursday? You know what I mean? It’s a lot more fun to, instead of go to a concert, be the concert or produce a movie or produce a show or create something. Because I think it’s that fear that holds most people back. I’m still learning. You know, people seek me out for expertise on certain things now, but I remember starting off, and it was like, “I don’t know what I’m doing.” And that’s five years later, when I did. I still don’t know what I’m doing. And ten years later and 20 years later, I still don’t. I’m still learning. But it’s that progress and you can track it and you can do it with the ones you care about and that you love. And I think that’s priceless.
John Currie [15:53]
Yeah. I agree 100 percent. And I think that a lot of people, the fear of failure in one mode or another, I think, holds a lot of people back.
Mario Fachini [16:06]
I saw something recently, it was, Don’t be afraid of failure or success, but be afraid of being in the same place you were next year.
John Currie [16:13]
Absolutely. Go for it. You know, just go for it, try to be smart about it, try to be successful the first time, understand that you’re going to have colossal failures along the way. And you just gotta roll with it.
Mario Fachini [16:29]
If you’re going to fail, fail spectacularly.
John Currie [16:32]
You will absolutely learn. Years ago, I heard something that I thought was pretty wise. And that was, I guess they were talking about education in general. Anyway, whoever was writing the article or making the speech said, you know, “Instead of spending $50,000, on your child’s education in college, spend $50,000 buying him a business. Let him run that for five or six years. And when he or she is done with that, they’re going to have a better education. And maybe even something that’s worth something afterwards.” And I thought there was a lot of wisdom in that. If you kind of unpack what all is behind that, a lot of wisdom behind that.
Mario Fachini [17:23]
Yeah. I’m excited to see where you’re going and I’m going to ask you about that. But you just shared the fun part. I know you’re an overcomer. What was, probably ,the most colossal hurdle you had to overcome? Was it the packaging, the marketing? What was like one of the first cinch points you really felt?
John Currie [17:43]
It was actually, the thing was the culmination of many things. So I had a production date that I wanted to be able to meet. In order to do that, I had to have a label design. In order to have a label design, I had to get the artwork. In order to get the artwork done, I had to settle on a name. In order to settle on a name – you know, there was just all these things that had not been completed yet. And this would have been back in 2018 – actually – yeah, 2018, when we first started the business. And I can’t remember what our first one was, I think it was that winter. So we were coming up against it and I hadn’t finished everything yet. Anyway, that pressure and a lot of things culminate that you’re trying to manage. And maybe you are ready for that. That was definitely one event, which was actually a lot of things. That was probably the toughest time to get through from an execution standpoint.
Mario Fachini [18:46]
I can relate to that with the books I’ve published in the EA Interview Shine app. You know, all I want to do is launch it and get it into your hands. And it’s like, “Well, is it on iTunes and Android?” Well, it’s on one, but the other ones given an issue. And then well, we can’t get it on there because you need the graphics. And then it needs to be tested. And it needs blah, blah. I’m just like, “Can we just skip to the end without the labor pains?”
John Currie [19:13]
Right. I know it’s tough. And then even hiring somebody to do certain work can be tough. So I quickly found out – so I was doing all the artwork. I was doing all the film stuff. I was doing all that kind of creative side of it. And I was designing t-shirts and doing all sorts of things because I thought that was going to be part of our business, which it may become a little later. But I couldn’t take an idea and download it to somebody else’s head for them to put on paper or in the trans. I couldn’t do that. I did find actually a graphic artist who somehow is able to do that. He’s a young dude. He’s a college student. He lives in Sri Lanka. But, Robbie, we’ve done a lot of work together. And somehow he has a talent for being able to hear my words or my description, or maybe take a real rough picture that I’ve maybe hand drawn. And then while he gives me something that looks right. But that’s just one example of, if you’re the guy with the idea, it can be very, very difficult to even hire somebody else to do it, because they can’t do it without downloading what’s in your brain. Kind of tough.
Mario Fachini [20:39]
Yeah. When you’re dealing with – I’ve gone through it with designers, developers, programmers. “Hey, I have an idea. I want to build a software.” And it’s like, “Can it do this? Can it do that?” Just the communication. But if you get the right people when you do, it’s so smooth. And it’s like, you know, there’s like the second nature or this wavelength you’re on. It’s like, “Hey, what about this?” “Yeah. Great. Go for it.” I mean, those are my favorite messages. You know, you send me a paragraph of, “Oh, while we were working on A, B, C, by the way, here’s something.” I have no clue about because it’s not my wheelhouse. I don’t care. Here’s what I advise we do for moving forward. Great. Go for it.
John Currie [21:22]
Exactly. It’s almost when you can get relationships like you’re describing to where there is an intuitive, implicit collaboration, your winning big time. Keep those people. Don’t let them go. Keep them happy.
Mario Fachini [21:42]
Yeah. I’m very thankful for my team. Some of them I’ve worked with over ten years. Most of them are at least five to eight. I do have new people because everything is growing and the show is doing well and so is business. But, I mean, the same with my clients. I’ve got clients I’ve had for 10, 11 years. And it’s why I was excited to start the show, because I had the confidence. I knew what I had done in other areas. I’m like, “This is going to be a cakewalk.”
John Currie [22:12]
There’s an old marine infantry saying, “Times two plus one.” So whatever you think you’re going to do, it’s going to be twice as hard. It’s going to take twice as long. And just a little bit more. I apply that to everything. “Hey, this is going to be easy.” No, it’s not. Make it about twice as hard. Twice as much effort. Twice as much resources. And you’re probably in the ballpark. That is definitely served well.
Mario Fachini [22:42]
It is worth it, though.
John Currie [22:44]
I agree. Yeah, 100 percent.
Mario Fachini [22:47]
I don’t think I’ve ever publicly shared this, but when I started the show, I’m like, “I’ve got background in video, this is going to blah, blah, blah.” My goal was to be able to book, record, edit, and premiere every episode in under an hour as far as, like, self-contain how much work goes into it.
John Currie [23:11]
Yeah. That’s a lofty goal.
Mario Fachini [23:14]
Hey, got to start somewhere, right? So let me ask you, where do you see this going in the next five to ten years?
John Currie [23:24]
Yes. I’ve definitely put some milestones out there. So next year, I hope to be launching at least two more products in the same line. So the first hurdle is, to get this thing out of diapers. Make it profitable. Make it so that it’s running on its own. And when I say that, I mean it’s sustaining itself monetarily. It doesn’t need any more input from mom and dad. It doesn’t need cash infusions here and there. It is running on its own and producing a surplus that we could work with. That’s the first step. And we are less than a year from launching our product. So I’m not nervous, you know, that we’re still in that phase. Next year, I want to launch new products. And I want to simply grow. Now, I have not put a number on that. I want to see positive growth. I want to see it moving down the road. More than that, I want to see the brand and the products getting noticed by anybody, of course. But I want to feel calls from, you know, Black Rifle Coffee and Nine Line Clothing. And I don’t know, name another veteran-owned business who might be looking for partners that is already winning big time. Yeah, I’d love to be connecting with people like that. And then go from there, ultimately, within the next five years, I expect this to be a full time very profitable gig. If it’s not, so what? As long as I’m having a good time. But I’m not going to accept that theory.
Mario Fachini [25:24]
That’s excellent. Love that attitude. So we have one more thing to do before we thank our sponsor. I know you’ve seen it.
John Currie [25:34]
I have seen that.
Mario Fachini [25:35]
It’s the Wheel of Whatever. And I got to put a caveat, because normally I just make stuff up on the fly. Usually from the VIP guest gives me ideas. I usually have some beforehand, but I don’t want to ask you like, who would you like to have dinner with and they will be having your dressing. But I also don’t want to go too deep. But I’d love to get some information on the government. Like what can you tell me that, like, no one knows that you’re allowed to say that we’re not going to get in trouble for? Do you have something? Conspiracy theory, can I ask you about the –
John Currie [26:11]
Oh, yes. Let me tell you about the UFOs. Not exactly.
Mario Fachini [26:19]
I got one. I got one.
John Currie [26:20]
Yeah. Yeah. Go.
Mario Fachini [26:24]
Okay. You alluded to it earlier. What was the most memorable part about flying the Cobras?
John Currie [26:32]
Wow. The most memorable?
Mario Fachini [26:36]
Still pretty good. And they know you can talk about it?
John Currie [26:39]
Oh. No, no. Yeah. No problems at all. So it’s not going to be politically correct. But watching the enemies of the country go up with clients. That was probably the most memorable thing for me.
Mario Fachini [26:57]
Cool. Love the honesty. That’s all I ask for on the show.
John Currie [27:02]
That’s just the simple truth. That was the most memorable. It’s definitely something I took away from it.
Mario Fachini [27:09]
All right then.
John Currie [27:10]
And it was a good thing.
Mario Fachini [27:12]
And on that high note, we’re going to thank our sponsor and we’ll be right back for the Imperfect Action Round. Thank you for sharing, John. I did enjoy that.
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Mario Fachini [28:52]
And we are back with the Imperfect Action Round. I got to be honest, I’m still enjoying that last one. I’m like, “What can I ask him that’s like not breaking any rules that will get us in trouble but is still honest and just not the same as everyone else asks you.”
John Currie [29:09]
You can ask me anything. If I can’t answer something, I’d simply tell you that I can’t answer it.
Mario Fachini [29:15]
Out of all the interviews I’ve done so far, I would have to say I think there’s only one time I got a pass out of all the questions out of all the guests. And I try to keep it interesting so I actually like it –
John Currie [29:31]
You do a great job.
Mario Fachini [29:31]
Well, thank you. When you said it’s not going to be politically correct, I’m like, “Yes. Most people won’t go this place.” But my show, so do what I want. Just one honesty, that’s all I ever want.
John Currie [29:43]
There you go.
Mario Fachini [29:43]
So the Imperfect Action Round. These are the things I always ask, 60-second answers. It’s a lot of fun. Number one, what is the fastest path to profits?
John Currie [29:58]
Keeping in mind, like I alluded to earlier, Semper Savage itself is still not a profitable venture. It will be. But I do, nevertheless, have a philosophy that I think is and that is, being a servant to your customers. Be a servant. Help people out. Help out your customers. Help other companies out. Help other individuals out. That is, to my mind, the quickest way to build goodwill, which can be priceless, whether it’s business to business or between you and your customers. Just serving them. Over serving. Over delivering. I think that’s it.
Mario Fachini [30:52]
I would tell you that you’re already profitable, because of your mindset and the goals you have – not the goals, the values. Because I remember when I was starting out, I was, like, 150 percent into the customer what can I do before, during, and after. And when you’re in the startup phase, you don’t really need to justify quarterly earnings and all of that. You’re in the startup phase and you’re on the right track. And it’s one of the reasons I wanted to have you on because I know what you’re doing and where your heart’s at. So thank you for that. Number two, why do you think most people stop and why did you decide to go forward?
John Currie [31:34]
I think most people stop out of fear. And fear takes a lot of forms. I think most people stop because, probably, they’re afraid of failing in front of family. Nobody wants to be disgraced in front of their wife or kids or the mom or the dad. I think that’s a big barrier for a lot of people. The second barrier would be friends. And sometimes we have friends that are brutally honest, and we appreciate that. And sometimes we have friends who are negative Nellies, and we don’t appreciate that. But sometimes when you have a fragile venture that you are trying to get going, I think a lot of people give into that. I think a negative Nelly friend can break somebody’s spirit, unknowingly, to start something. But I think fear is why most people stop. Why did I not? I assessed the risk. I was willing to take the risk. I knew roughly how much I was willing to risk. And I saw no downside for me. Well, and so I took the risk. A third thing is that I looked around and all the veteran-owned companies that were doing things and I’m like, “Well, thank God I’m not wanting to make coffee, or hot sauce, or beef jerky, or t-shirts. Because those spaces are completely crowded.” When I discovered that nobody to my knowledge, nobody I could find on the internet was making salad dressing and marinade, I’m like it’s an empty space. Why would I go for it? Geez, we got a great product. Maybe we’ll win. We’ll see. But it was an empty space.
Mario Fachini [33:37]
That’s awesome. And I’m glad you did go for it. Because so many people don’t. And I have an idea for something. And I remember thinking of it 10, 15 years ago, and I was like, “You know, whatever.” And then eight years ago, I was like, “I should do this.” And I started looking into it. And it turns out there was already a product out there. It took a while to find, but like you said, I couldn’t find it on the internet. And it really was a milestone for me because it shows me that. I mean, think about the auto industry. You can go into it. It’s also a crowded space. But sometimes that’s even a better deal because now you have the space made up. You don’t need to do the marketing and you don’t need to create the industry. There’s more competition, but as long as you’re better than them, it’s easier. And I remember thinking of this thing and I go, “They look like the website was done well. The thing was done.” But it took me a while to find it. I go, “It doesn’t even matter. It’s the marketing and the sales.” They weren’t talking about it enough. You know, and I tell my clients all the time when we’re refining their marketing message or publishing their business books, I go, “You can have the best tasting steak in the world but if no one knows about it, they’re not going to come to the restaurant. And even when they’re in the restaurant, you got to get them to order it out of the other 30 things on the menu.
John Currie [35:07]
Yeah, 100 percent and you’re absolutely right, you can have the best thing in the world. But it’s like the old parable of the – what was it? Anyway, where the lights are hidden under the basket.
Mario Fachini [35:17]
Hide your light under a bushel.
John Currie [35:19]
Yeah. Yeah. There you go. If you hide your light under a bushel, nobody’s going to know. And it’s the same thing, if you keep it in your basement and you’re like, “Oh, I got the best whatever. I invented, you know, the longer lasting white ball 12 years ago. And look at me I’m still stuck in my basement.” “Well, you never let it out of the basement, dude.” You got to do something with your light. You got one freaking shot at this.
Mario Fachini [35:47]
Yeah. You got to go for it.
John Currie [35:47]
Yeah. Go for it. What are you going – you know, what’s the downside? Assess the risk and go for it. Yeah. But it’s interesting that – you know, you were talking a little bit about the market space, I mean, the salad dressing market is crowded as hell. You know, you walk into a grocery store and you got a whole aisle of it, right? Well, it’s all commoditized. And it’s all full of oil blends and dyes, water and xanthan gum, and all sorts of binders and things like that. It’s because the product have become so commoditized. And so our decision was, we’re not going to play in your grocery store game. We’re going online. We’re maintaining our standards of all natural homemade salad dressing in a bottle your Italian grandmother would be proud to serve this stuff in her kitchen. She’s not going to tell you she bought it from somewhere. But she would be proud to serve it.
Mario Fachini [37:00]
I think you’re winning that way because so many people are going to the healthier – you know, when I pick up organic food and I’m always looking at what’s in it. And I don’t really care if it’s a little bit more or premium. I actually prefer that. And I’ve told people that I know it’s the best. I know it’s better. There’s no decision making. When you’re in a, let’s say, arguing contest over which of these five are better and they’re all pretty much junk. And it’s like this one’s 40 percent, this one’s 50, and this one’s 60. It’s like, why even argue? Because here’s the real winner over here.
John Currie [37:36]
Right. Exactly. And so while it’s a crowded space, we’re a completely different thing. We’re something that doesn’t – our products are something that doesn’t exist on most store shelves. You might find it in a specialty store or something, some similar product. But a product like ours does not have a peer in a Kroger or you name the store. It doesn’t because of the commoditization that has occurred.
Mario Fachini [38:11]
Yeah. It’s the best thing you can do in any business is de-commoditize the product. Too many people look and sound the same as everyone else. And the prospect doesn’t know which one to buy. And the only thing left is the price. And it’s the worst way to market anything. But that’s a whole other actual training I’ve done.
John Currie [38:31]
And people may buy our salad dressing because they’ve tried it and they loved it. I suspect, however, that people are going to end up buying our salad dressing, at least initially, because they love the values that we espouse. They love the way we engage the public. We love that the authenticity that we bring, you know, it’s myself, it’s Stacy, our kids are in the pictures, our friends are in the pictures. You know, we didn’t hire fancy models or anything. I mean, this is our family, our product, we are veteran-owned, we are family-run. And I think those values are what people are going to go, “Yeah. I’m going to try this guy’s stuff. You know, it looks fantastic. Let’s give it a try.” And then they try it and they’re like, “Wow. This is the best salad dressing I’ve ever had. I’m going to buy some more.” So we’re just coming at it from a completely different angles.
Mario Fachini [39:31]
And there’s a lot of brands that do the premium placement. Like, when I bought my Oakleys and Bowes, it’s like they’re not trying to run the discount game and this, that, the other thing. It’s like we’re here, you want us, great. If not, Merry Christmas. So one of the last questions I got for you, what are some books that have made a difference in your life?
John Currie [39:53]
Yeah. So there’s a tremendous number.This is going to be an unusual answer, but recently, I’ve been getting back into Dostoevsky. So Crime and Punishment is what I’m currently reading. The Brothers Karamazov before that. And I wish people would read more. More Dostoevsky, more Solzhenitsyn, more of these super dense readers that are some of the most important thinkers in their time and still some of the most important ideas that we need right now. Hey, if it’s too dense for you, buy a Jordan Peterson book, because that guy just fills it very well.
Mario Fachini [40:44]
Excellent. Well, thank you for those. Where would you like people to learn more?
John Currie [40:51]
Hey, if you Google, Semper Savage, you’re going to find us. So you’re going to find us on Facebook, you’re going to find a website, which is www.SemperSavage.com, which is where our sales come through. But you can find us on social media, if you just Google Semper Savage. If you’re interested in purchasing the product, you want to learn more about the product, there’s videos and pictures, all sorts of recipes and things on our website at SemperSavage.com.
Mario Fachini [41:19]
Excellent. And I will make sure a link on the EAInterviews.com show notes page goes right there. This has been a lot of fun. Thank you, John. It’s been a pleasure.
John Currie [41:31]
It’s been an absolute pleasure, Mario. Thank you for having me.
Mario Fachini [41:35]
All right. Expert Authority World, we have another great episode today. I’ll see you tomorrow. Have a great day. God bless.
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Mario Fachini [42:17]
Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EAInterviews.com for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I’ll see you tomorrow.
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