Joining us today is Jon Kazarian, the founder & CEO of Accelevents, a one-stop- shop for event organizers who want to create a unique and engaging virtual event experience. In the current environment, many companies are choosing to transition their live events to a virtual format and Jon is the expert when it comes to helping companies making this process as seamless as possible. Welcome to the show, Jonathan!
What Expert Authority World™ is saying about the show:
- Great Show!July 22, 2022 by erseburse from United States
Always providing great content- keep it up!
- Insightful, inspiring and empowering!!May 6, 2022 by Anya Bartholomew from United States
This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!
- Love love loveMay 6, 2022 by Tanyamariedube from Canada
What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.
- Amazing podcast!January 24, 2022 by maddie@podcastingyou from United States
This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.
- INSIGHTFUL!January 18, 2022 by Mitko I. from Bulgaria
A ton of value, keep rocking!
- Great show!January 7, 2022 by Gisele_Oliveira from United States
I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!
- Insightful and wide rangingJanuary 7, 2022 by purpletom111 from United Kingdom
This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!
- Brilliant insights from the best…December 27, 2021 by jxywvut from United States
No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!
- Top Notch Quality Content for Authentic LeadersDecember 1, 2021 by dropinceo from United States
A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.
- Love it!November 30, 2021 by Mariann!! from United States
It’s definitely worth your time if you are trying to stay informed.
- Actionable and InspiringOctober 29, 2021 by Ben_Cook28 from United States
I appreciate the authenticity, quality of the guests, and insights from this podcast
- Essential content for your entrepreneurial journeyOctober 17, 2021 by MCarmen Baldovi from United Kingdom
Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.
- Wealth of InformationOctober 8, 2021 by KPM D. from United States
Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!
- Packed with actionable content!October 8, 2021 by mwforrester from United States
Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.
- Powerful!September 3, 2021 by MichaelUnbroken from United States
This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken
- First Rate Host and Brilliant GuestsSeptember 3, 2021 by Wade Galt from United States
Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.
- Great show.August 28, 2021 by mdaciuk from Canada
Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.
- Great topics - and tips!August 27, 2021 by Kate | EOFire from United States
Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!
- So glad I found this podcast!August 13, 2021 by Nate804 from United States
I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!
- So much informationJuly 23, 2021 by abal31 from United States
Such a great show. So much information and helps with many areas of our business.
- 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and ScalableJune 28, 2021 by Mary2577 from Philippines
Thank you so much and keep on doing more great show.
- Easily One of My FavoritesMay 7, 2021 by ScottDGray from United States
I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.
- Priceless Content!May 7, 2021 by megan@podcastingyou from United States
Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!
- Very helpfulMay 7, 2021 by Luke and Susie from Australia
As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.
- Great ShowMay 6, 2021 by emj-js from United States
Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!
- Smart Ways to GiftApril 26, 2021 by Michelle Kaplan from United States
I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!
- Heart Centered SuccessApril 18, 2021 by Macnjacs from United States
Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!
- Love this show!March 12, 2021 by Gisele_Oliveira from United States
This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !
- So much value!March 7, 2021 by Loose Seeds from United States
The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!
- Always Enjoy Mario's Interviews!March 5, 2021 by HarloB from United States
I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!
- Great PodcastMarch 5, 2021 by 11Dreamer11 from United States
Really interesting interviews that are really well done! Great listen and great for inspiration.
- InnovativeFebruary 22, 2021 by Michelle Kaplan from United States
I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!
- Inspiriation 7 Days A Week!February 19, 2021 by ST Rappaport | LifePix from United States
Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!
- An Expert on Experts!February 12, 2021 by Powerful Eric from United States
Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!
- Now I knowJanuary 22, 2021 by Margo Lovett from United States
Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett
- Keeping the BooksJanuary 15, 2021 by E-World from United States
Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.
- Excellent podcastJanuary 12, 2021 by Atomickitten99 from United States
I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.
- Unique - Engaging - BoldJanuary 2, 2021 by Paul D Johnson from United States
As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.
- Fun, insightful, and quality productionDecember 23, 2020 by koltrass from United States
Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!
- Inspiring interviews to take the next step!December 12, 2020 by BillableWithBaby from United States
Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!
- Pure value, I love itDecember 4, 2020 by Jdoggg222 from United States
Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!
- Loved the Craig Handley EpisodeNovember 13, 2020 by MHillfan from United States
Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›
- Inspiring. Informative.November 6, 2020 by SunDevil from United States
Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.
- Game changerOctober 30, 2020 by Player's Handbook from United States
This podcast is informative and inspiring. I love it!
- If you are a wanna be entrepreneur look no further!October 23, 2020 by Elisa Di Napoli from United Kingdom
Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!
- Amazing Interviews not to miss!!!October 16, 2020 by Jbower1282 from United States
Consistantly uniques interviews or amazing people really making it happen.
- Mario is a great host with great questions!October 16, 2020 by alexdesigns from United States
Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.
- A great podcast for dreamers and do-ers!October 16, 2020 by Chiquita2727 from United States
Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.
- Great ShowOctober 9, 2020 by Palminchen from London from United Kingdom
Love the broad selection of topics for inner
- Amazing inspirational storiesOctober 9, 2020 by Nicholas Lee 18 from United Kingdom
This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.
- FantasticOctober 9, 2020 by sttoggyigctdrvy from United States
Mario goes above & beyond on his show. Lots of great information for his listeners!
- Top LearningOctober 2, 2020 by BLNT PPTT from Hungary
Love hearing these great interviews with a great host. Keep up the good work!
- Mario inspires!September 18, 2020 by CHRISTOPH - HABITFREAK from United States
These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!
- Expert authority!September 18, 2020 by Tara Williams Phone from United States
Mario shares some amazing people on this podcast and they have some gold to share!
- Great show!September 10, 2020 by Karen @ Interview Valet from United States
Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.
- A Podcasters Inspiration!August 14, 2020 by JamieKullman from United States
Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!
- Quality professionalismAugust 6, 2020 by VirtForce from United States
I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.
- How to conquer your limiting beliefsJuly 31, 2020 by Dave4syth from United States
Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.
- I can’t believe how much I learned in just one episodeJuly 29, 2020 by AwesomeMontana from United States
Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!
- Great content!July 15, 2020 by Cory Lee Leadership from United States
Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!
- Fascinating interviewsJuly 10, 2020 by Bill Ringle from United States
Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!
- Love It!June 26, 2020 by Laura Moreno Cabanillas from India
Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.
- Boost my Amazon sales!June 19, 2020 by SurvivalDad from United States
I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!
- Love It!June 16, 2020 by LauraMore from United States
I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!
- Flawless interview styleMay 29, 2020 by GninraeL14 from United States
Mario makes everyone appear even more interesting to me. Great format and style!
- Come here for valueMay 29, 2020 by Joshua User 202! from Canada
Really appreciated this podcast for the raw, genuine interviews. Love it!
- Crisp and interesting interviewsMay 22, 2020 by Joel Goobich from United States
As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting
- If you are in business, this podcast needs to be on your playlist.May 22, 2020 by Macstephen1 from United States
Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.
- New Subscriber here and on your YouTube ChannelMay 15, 2020 by Angela Brown Oberer from United States
Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!
- Very Professional & Engaging Show!May 15, 2020 by Mitche Graf from United States
Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!
- Great ContentMay 10, 2020 by Pilar S. from United States
Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.
- Great content!May 1, 2020 by @Mentally_Strong from United States
I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.
- Professional and InformativeMay 1, 2020 by Bruce at Mindfulness Mode from Canada
Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.
- Great PodcastMay 1, 2020 by Amber Fuhriman from United States
I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!
- Great find!May 1, 2020 by Reed Stiles from United States
Great message and content. Stumbled upon this due to the cool logo, stayed for the content.
- Great show and great host!May 1, 2020 by Laurapowers44 from United States
Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!
- Walks the walkMay 1, 2020 by Me15463 from United States
Mario encapsulates everything he talks about on the show. Be sure to tune in to this!
- Honest and authenticApril 17, 2020 by Deano3622 from United Kingdom
Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!
- Great and insightful!March 7, 2020 by Karty12345 from Australia
I really enjoyed this podcast, so much relevant content. Thank you!
- So much Value..!February 28, 2020 by Alex Dali Rizo from United States
Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day
- Inspirational Intentional InformationFebruary 28, 2020 by 10Kforte from United States
This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.
- Wow!February 25, 2020 by Tyscoaching from Australia
Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!
- Motivation on TapFebruary 7, 2020 by AnthonyPGarcia from United States
Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!
- Starting a MovementFebruary 7, 2020 by JustMe2say from United States
There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!
- Great Podcast For Entrepreneurs!February 7, 2020 by The Big Game Hunter from United States
Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!
- Mario Truly Care About His GuestsFebruary 7, 2020 by Podcast Junkies from United States
Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.
- Put your thinking cap on!January 27, 2020 by Cliff Duvernois from United States
This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!
- Relavant for anyone!January 17, 2020 by HarloB from United States
I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!
- Mario nails it!January 17, 2020 by Mickiezada from United States
I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!
- Mario is the real dealJanuary 9, 2020 by jamesnewcomb.io from United States
I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you.In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.
- Listening On My Entrepreneurial JourneyJanuary 3, 2020 by FromLisa2 from United States
I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.
- A GiftDecember 25, 2019 by Lisa Vogt from United States
Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!
- This show is ON FIRE!December 14, 2019 by tibor.mindsethorizon from United States
Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!
- Entrepreneur Must ListenNovember 30, 2019 by HWoodwriter from United States
If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.
- What a show!!October 26, 2019 by CWLuecke from United States
Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!
- Loved it!October 25, 2019 by Seodrigo from United States
This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!
- Great listenOctober 25, 2019 by trinity3712 from United States
Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b
- Great Knowledge!October 18, 2019 by Jon Vroman FRD from United States
Great show Mario! So much valuable information in one episode!
- Excellent show, very imformative!October 5, 2019 by Shaolin Soprano from United States
Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!
- Helpful Information!October 4, 2019 by The Medicare Nation from United States
Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario!Diane Daniels Host of Medicare Nation
- Love Mario’s AttitudeSeptember 12, 2019 by marisaimon from United States
Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.
- Lots of Great Info!September 6, 2019 by DarlajPowell from United States
Mario provides lots of great info and advice in this 7 day a week show.
- Great Content!August 31, 2019 by LanceJohnson_ from United States
Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂
- Important information!August 31, 2019 by Allmenow from United States
Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!
- Difference-MakerAugust 21, 2019 by Unlimited Beliefs from United States
Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!
- Excellent InformationAugust 21, 2019 by Stallion golf from United States
Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.
- Motivating and valuable informationAugust 16, 2019 by Calvin Javier from United States
Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!
- Good informationAugust 2, 2019 by FIRE NATION! from United States
Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better
- GreatnessAugust 2, 2019 by MiaSportFanatic from United States
Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.
- Listen to the experts - and thrive!July 28, 2019 by The Marketing Book Podcast from United States
There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!
- Show is amazing!July 26, 2019 by BestMorningRoutineEver from United States
I love learning about mindset and how to master my thoughts. This show provide the tools!
- Great show!July 19, 2019 by Jefferson_79 from United States
Great information for all businesses.
- Good value!July 12, 2019 by Audrey purplele from United States
Great information that applies to any business! I really felt he provided value for my time.
- Interesting TopicJuly 6, 2019 by Real Estate Journeys Podcast from United States
Interesting topic. Great interviews. Keep up the hard work!
- Helpful Advice from ExpertsJune 14, 2019 by ichuck2 from United States
Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.
- What a great show!June 14, 2019 by Christopher List from United States
Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!
- Great!!!June 11, 2019 by tommye w-c from United States
Great podcast, awesome guests, incredible host!!!
- Fun & informativeJune 11, 2019 by Saoirse Sky from United States
Some people want something fun, others want something informative. This podcast gives you both!
- Great show!June 10, 2019 by CJThomas6 from United States
Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!
- Great podcastJune 10, 2019 by Rosie81200 from United States
Great podcast! Love hearing about the guests’ journeys and what they learned from them.
- Never Stop Learning!June 10, 2019 by Terri in Fairhope from United States
Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!
- Amazing!June 10, 2019 by KatieHBrooks from United States
If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!
- Wonderful show!June 10, 2019 by @IV-Heather Tieben from United States
Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!
- You Will Not Be Disappointed!June 10, 2019 by Composer 1853 from United States
Mario does such a great job of engaging his guests from several different disciplines.
- The hardest working man in PodcastingJune 7, 2019 by EOFire.com from United States
Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show!~ John Lee Dumas
- Great interviews and guests!May 31, 2019 by Mel Good Karma from United States
Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!
- FantasticMay 31, 2019 by Jason A. Duprat from United States
Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.
- Enjoying!May 31, 2019 by Slordan from United Kingdom
Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!
- Nice variety and interesting topicsMay 31, 2019 by emjgreen from United States
Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.
- Great Content! Great Interviews!May 24, 2019 by No BS Mompreneur from United States
Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++
- A great addition to build authority and create an impactMay 24, 2019 by Cloris Kylie from United States
A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!
- Filled with motivation and ideasMay 20, 2019 by Thomas O'Grady, PhD from United States
Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.
- spartancvMay 17, 2019 by spartancv from United States
Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.
- This podcast is the bombMay 10, 2019 by Posturedoc from United States
Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.
- Wow - love the video show.May 4, 2019 by Thehighenergygirl from United States
Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.
- Motivating and Inspiring!May 4, 2019 by KatyJoyWells from United States
Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!
- What a great show!April 29, 2019 by Gene_HPLN from United States
Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!
- It's greatApril 10, 2019 by Ian Ryan from United States
Just had a chance to check out your most recent episode appreciate the great insight!Great delivery from the host & can’t wait to dig into future content.
- Love it!April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States
I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!
- Amazing!!!!March 15, 2019 by Lindsey Russo from United States
This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!
- Learned what I didin't even know I neededMarch 15, 2019 by Camilla-Jean from United States
Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.
- Fabulous Interviews!March 1, 2019 by Life&RelationshipCoach from United States
Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne
- A+ ShowMarch 1, 2019 by Gisele_Oliveira from United States
I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.
- Inspiration, transformation, success stories!February 23, 2019 by Chabo101 from United States
The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.
- Great interviews!February 22, 2019 by AlyciaDarby.com PodcastManager from United States
These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!
- Inspiring story of courageFebruary 16, 2019 by StrongHeart<3 from United States
I love that she found gratitude in her circumstances. lorie is an inspiration
- Powerful!February 15, 2019 by The Food Heals Podcast from United States
Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!
- Great content!February 15, 2019 by Blakeob85 from United States
Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!
- Real Actionable Tactics!February 9, 2019 by MattBMaverick from United States
What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!
- Great Listen!February 8, 2019 by Real Estate Investor from United States
Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!
- Great interviews!February 8, 2019 by Matt B 1818 from United States
Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!
- Love itFebruary 1, 2019 by Duffash from United States
I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!
- Strong, professional, enthusiastic!February 1, 2019 by pm legs from Canada
If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!
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• No Rules Rules : Netflix and the Culture Reinvention | Reed Hastings
• Outliers | Malcolm Gladwell
3+ Expert Authority Insights™ To Apply Now
- Any size event, any gathering is worthwhile.
- We just set out with the mindset of let’s dispel that rumor.
- If you keep people happy, if your customers feel like you’re there for them and that they’re important to you, then they’re going to come back.
Wheel of Whatever™
[26:05] What is an organization you’d love to work with that you haven’t yet?
What You’ll Learn In This Episode
Click the time stamp to jump directly to that point in the episode.
[1:08] Sponsor – Free Business Book Publishing Course
[2:53] Things to consider when doing online events
- Goals of hosting the event
- Who are the parties involved?
- What are you trying to accomplish?
- What is the format?
- What is the platform you will use?
[3:29] Three Categories with most success in online events
- Higher Education
- Associations with franchises
[4:47] Platforms in the market
- Out of the ticketing space like Zoom and Youtube live link
- 3D Reality
- Focused on building human interaction through live video
[6:37] Advantages of doing online events
- Costs are substantially lower
- Lessen lost time in venues
[26:05] The Wheel of Whatever
- What is an organization you’d love to work with that you haven’t yet?
[27:01] Let’s Thank our Sponsor, Free Business Book Publishing
[28:45] The Imperfect Action Round.
- That’s a great product.
- Identifying the goals of the event because you got to go into it with the right objectives.
- That would be customer success. It’s all about relationships and people.
[29:47] Jonathan’s Book Recommendation
Jonathan Kazarian [0:00]
Hey, this is John Kazarian with Accelevents.com and you’re listening to EA Interviews.
EA Interviews, Episode 257, inspiration, transformation success stories and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.
Mario Fachini [0:18]
And on stage, but have you ever thought about having your own phone? I have and I’ve done it. But what do you do when you can’t do it live? What do you do when your only option is virtual? What if you have the option of doing both? Are you taking advantage of it? Because there’s people who might not show up in person just because of distance just because of, you know, whatever reason timing, but when you do it virtual the whole world is a global marketplace that you can serve. That’s why I’m excited to have Jonathan Kazarian on the show today. And we’re going to be talking about how you can capitalize on online events, both online and offline. For now, and most importantly, into the future, I’m going to bring him up. Right after we thank our sponsor.
Sponsor – Free Business Book Publishing Course [1:08]
Every business needs a book, including yours, visit FreeBusinessBookPublishingCourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s FreeBusinessBookPublishingCourse.com.
Mario Fachini [1:23]
Here he is , ladies and gentlemen, Jonathan Kazarian. Jonathan, how are you feeling today?
Jonathan Kazarian [1:28]
Doing well, thanks for having me on.
Mario Fachini [1:30]
I’m excited to learn more about what you know because so many people are doing online events now more than ever. But I’m also excited to learn your thoughts on what’s going to happen when we can go back to doing in person events. And I would just want to ask you right now to get it started, do you think people should be doing hybrid events?
Jonathan Kazarian [1:50]
Absolutely but not yet, wants become safe to do so that’s certainly going to be the format of the future. But that said virtual events are very much here to say and the entire event program is going to be a combination of the two.
Mario Fachini [2:03]
What have you noticed over the last year, since last March?
Jonathan Kazarian [2:08]
Mario Fachini [2:09]
In the online event world.
Jonathan Kazarian [2:10]
It’s been a huge learning curve for everybody. But I’d say the biggest holistic change in the way that we think about events is the frequency at which those events are going to be taking place in the future. There are so many costs to hosting, facilitating the in person event. They’re just gone when you’re hosting that event online. I mean for the cost of providing coffee for every attendee in person, you can provide them a virtual event, platform and experience that you can use to deepen that community that you’re building with your attendees.
Mario Fachini [2:40]
Now, what are some of the first things you should consider if you’re thinking about doing an online event or you’ve done in person events before and you want to bring them together and make it cohesive?
Jonathan Kazarian [2:53]
The first question needs to be what are the goals of hosting this event? And who are the parties involved? What are we trying to accomplish? And once you’ve identified that, then you can start to think about, okay, what is the format? What is the platform that I need in order to accomplish that? And that could mean anything from a smaller gathering that’s purely networking, it could be an educational event, or it could be a global conference with 10 different simultaneous tracks and breakout sessions?
Mario Fachini [3:24]
What type of events have you been seeing are having the most success?
Jonathan Kazarian [3:29]
Yeah, so the three categories that we’ve seen the most while the heaviest usage has been higher education, associations which have franchises or different groups, geographically located around the world and then the third has been conferences and those tend to be user conferences or software conferences.
Mario Fachini [3:54]
Is there any certain number of attendees you say is a good fit? I mean, if someone has 50 to 100, versus 500 to 1000 or 10,000 to 50,000?
Jonathan Kazarian [4:05]
Yeah, so any size event, any gathering is worthwhile. But that really goes back to what is the right format? What is the right platform to pull that off? There’s some networking components that require critical mass in order for them to be successful. Whereas a smaller event might not necessarily need those different elements of the event. In terms of the events that we work with the average size is around 300 attendees just north of that. But we’ve seen events that are 25 people and we’ve seen events that are 25,000.
Mario Fachini [4:36]
Wow. Tell me about your platform and how it differs from the others?
Jonathan Kazarian [4:47]
Yeah, so there’s a wide range of different platforms on the market. The way I think about it, though, is that you’ve got basically three different buckets. You got one bucket, which is a platforms that are kind of out of the ticketing space and they’re really just dating like Zoom or YouTube live link, you’ve got the bucket of platforms that do the kind of 3d reality kind of looks like the same as from 2002. That’s not where we play either. I think that’s a really interesting space. And it’s going to be awesome in the future. But we’re not quite there yet, for a number of reasons. And, and then there’s the third piece of it, which are the platforms that are focused on building human interaction, through live video through interacting with people the way you and I are right now. And then providing a way to facilitate and engage that whole audience while bringing in exhibitors and sponsors while orchestrating all of the content from the event and giving people a way to communicate with each other. And then when you’re thinking about that realm or where we play, it’s looking at which are the providers that are again, kind of just stacking an organizational structure on top of zoom, first, the platforms that are thinking about the holistic experience, and again, breathing all under one roof. So your attendees, your speakers, your exhibitors are not juggling different tools in order to participate.
Mario Fachini [6:03]
So you what you’re saying is the best experience is where you can make it cohesive and you just go into one area and it’s not log into zoom here with a passcode here and then pop over here to chat and then go over here to check out this single page website for the sponsors slash exhibitors. Right?
Jonathan Kazarian [6:21]
Mario Fachini [6:24]
What would you say? I want to talk about the exhibitors, what would you say is a great advantage of doing it online versus walking up to the booth in person?
Jonathan Kazarian [6:37]
Yeah, so this kind of brings me back to March, April. And at that time, when virtual events were really hitting the scene, there was so much publicity saying that, there’s no way that sponsors and our exhibitors have been able to get value out of reportable event. And we just set out with the mindset of let’s dispel that rumor. It’s not true. And when you think about what it takes to participate at an in person event as an exhibitor, first of all, you’re paying some astronomical amount, like $7,000 for a 10 by 10 booth and then $250 for power, and everything else that adds up not too much, you got to fly a team out there, they got to buy steak dinners every night, one thing after another and your $100,000 into it, in order to reap that you know that that’s our benefit, you have to have so many meetings interactions with people. And it doesn’t just mean taking a T shirt or rubber ducky off your table. It means actually building real relationships and interacting with people who are potential buyers. In the virtual world, first right off the bat, your costs are substantially lower than the sponsorship fees alone to participate in that event. Let’s assume those are the same or even graders and PR wise. Right? That’s really your only barrier. Yeah, you got to stop somebody to run the virtual expo booth for a day or two, or however long the event is, or maybe a couple of people even. But you’re not blowing a day or two and travel on both sides and putting them up at a hotel room. And on top of that as the exhibitor within that event. I’m there. I know every interaction somebody has had in my booth, I know when they come, they watch a video, they download a PDF, whatever it is, instead of just walking by my table, grabbing a document and I never see them again, I know who they are. And I know when they come back and I didn’t interact with them, you get to chat, or video or book a meeting or whatever it is that I need to do to have that meaningful relationship. So at the end of the day, it really comes down to taking the human element and delivering that in a format that is virtual. But with all that data that goes missing in person experience. And as a result of that we’re seeing these are why’s that are just never seen before from in person events.
Mario Fachini [8:39]
How long have you been offering virtual events for?
Jonathan Kazarian [8:43]
It’s been about, I guess, about nine months now. So we we did make a quick pivot into the virtual event space, we had a lot of the building blocks the framework in place that allowed us to make that quick pivot. But our background in the event space, I think really positioned as well to be able to understand what is the areas that we can provide the most value to our event organizers. And we took that and all the feedback that we’ve collected from them over the past nine months. And we’re scrappy team that allowed us to quickly.
Mario Fachini [9:16]
I think you’re doing a great job because I attended an event even before we got connected on here. And I was very impressed with your platform. And that’s one of the reasons I wanted to have you on because not all of them are the same. And I’ve spoke at many online offline, whatever still do. And like you’re saying some of them it’s just nothing more than Zoom, which is okay. But I don’t even do my own show with just Zoom. So to the point of paying hundreds and 1000s of dollars for ticket for an experience when it feels like we’re just watching YouTube all day long. Ads a tough sell. I personally think but when you can have people in a chat you can have them in the exhibitor space, you can have you know the replay area, it’s great. I’ll say, because I was speaking live in Florida at an event Pod Fest, which I highly recommend. Two days, March of 2020. I flew home on Monday, voted on Tuesday, the world shut down here in Michigan on Wednesday. And it was very surreal because it was one of the last events before everything shut down. And there’s all these people and all this stuff. But one of the biggest things I noticed was, when I’m speaking or just talking like, you know, I want to connect with you, maybe we grab lunch, dinner, whatever, just go talk by the pool, whatever the case may be. It’s hard to make time to see all the sessions and connect and go to the exhibitors, one of my favorite things about the virtual is exactly what you’re saying. You can go make sure you make all the talks throughout the day. Well, guess what the websites open for 2,3,4,5,6 days, maybe sometimes even longer, where I can check out everyone beforehand, during and after, even after the event is quote unquote, done for the day. That’s what I was doing in the evening, just you know, relax and go check them out when you can actually process what’s going on? How have you seen in your numbers and metrics? Have you been noticing that people do go on more at night, in the morning, in the daytime? I mean, you said overall, it’s increased online. But do you have any hard data on when people are visiting at the most?
Jonathan Kazarian [11:34]
Yeah, so we tend to see a lot of follow up in the evenings and especially the week after that. But you’re talking going back to your point around interacting somebody maybe around the pool throughout the day, the amount of time that you spend just maybe walking around a venue, yes, there’s opportunities that you run into people and start conversations that way. But there’s also so much lost time, with venues with transportation. Everything else that is recaptured in a virtual environment and you can meet so many more people. And if you want to have that deeper connection, a deeper conversation with them, there’s time to do that too. And then you don’t feel like you’re missing out, if you do want to continue that conversation instead of participating in a certain session. And you can always go back and watch that. Now as an event organizer, some of that organizers want to encourage that type of behavior. Others want to shut it down for certain aspects of the event and make sure that everybody is watching that keynote. And that’s an option for the event organizer as well. I mean it’s just a much more flexible environment than what we’ve historically had.
Mario Fachini [12:41]
Yeah and I think that’s a good point. Because there’s been many times I’m just looking for the room or trying to figure out where the heck it is to go. And I remember our speaker is speaking in my own room, and I was like, Where the heck is it because the map was wrong. And the hotel just shifted something around and walking in circles. I’m like, I have six minutes. So I decided to do a live stream. And I’m like, Okay, if anyone’s here and can help me because, you know, I don’t have time to call someone or ask the front desk or whatever. I’m just like praying, you know, and literally running, I got to find that video was hilarious. But to your point of the last time, you can just literally get lost or be in the wrong area. Or, you know, the other thing is, I don’t recommend showing up late or you know, leaving early or whatever. But if it’s virtual, you can step away from a computer that no one is, you know, you could have the cameras off, you can step away 10 times easier than literally opening the doors knocking over the camera. I’ve seen people do that, you know, both from being onstage and in the room. And I’m like, Dude, this thing started 45 minutes ago, and you’re gonna do the doors are never lightweight, that you know, those locks alone could stop a bank vault in there clinking around and everything. And I think it’s just a lot more distracting because to your point, you can connect with people further, you can send messages to 30, 40, 50 people that there’s no way you’re doing that in the first day.
Jonathan Kazarian [14:09]
Well, also to your point around sneaking out of a room, you might look at an in person event and say, hey, everybody sticks around for every session they go to, it doesn’t tell you which of your speakers were great in which one you want to have back next year, or which…
Mario Fachini [14:21]
We’re just stuck.
Jonathan Kazarian [14:22]
By everyone wanted to get out of there after four minutes. Now you know that and you have that data and you know which speakers invite back and prioritize for next year, or next week if it’s a more frequent event.
Mario Fachini [14:33]
Yeah, and I like what you’re saying. So you’re telling me like if I put on an event and I don’t want anyone to miss the keynote at 4pm you can literally shut down the expo hall, shut down the chat, shut down you can essentially turn the on and off parts of the hotel that they’re visiting.
Jonathan Kazarian [14:49]
Lock the doors.
Mario Fachini [14:50]
Wow, did not know that. But that’s interesting to know because now you can find there’s been a few events I’ve been at where it’s the only thing to do and I think they kept the exhibitor hall open but they didn’t have 17 different sessions on five different tracks that was like all of that got condensed to one main ballroom a. And that’s all was going on from 11 to 12, and then 12 to one, and then it went back. And clearly there was, you know, 80% of the attendees versus 10% in each room. But how have you found that help people? Do most people take you up on channeling it? Or do most of them keep it open the whole time?
Jonathan Kazarian [15:30]
It really depends on the type of event it is. In the off hours, we tend to see that they keep everything available. So people can go back and watch playback, or dig through the exhibitor booths and figure out who they want to chat with the next day. But when it comes to a type of event that might be say annual conference and they’re going to be doing a big product release or something else where you know maybe the CEO is speaking and they want everybody who’s participating in the event could see that. That’s when they’ll take advantage of those opportunities to funnel everybody into a certain area.
Mario Fachini [16:02]
Okay. I want to ask you a couple of, what are the couple of things you would say to someone who’s never done the live event that’s going this all sounds good? What is the first step I should do?
Jonathan Kazarian [16:15]
Yeah, somebody who’s never never done a live event or in person to them?
Mario Fachini [16:19]
Just an event in general? Both.
Jonathan Kazarian [16:21]
Okay. Yeah. So I again, I always go back to what are your goals of hosting this event? Is it deepening your community? Is it? Is it accessing buyers? Is accessing a wider network? Is it educational? And when you start with that, it helps you to think about, again, the format. So once you’ve identified the format, think about who are the people that you want to be speaking at the event? Who are the people who are going to be paying for the event? Are the attendees going to be paying for the event? Or are you going to be selling sponsorships and making it free to the attendees. And frankly, that’s what we see about 90% of events do, their focus on getting more attendees in the door virtually and then covering those costs with the sponsorships. And they can charge their sponsors more if they can get a certain threshold of participation. We even see them tearing sponsorship packages that say, okay, if we only get this number of attendees, you pay X amount or if we start hit our target, you have to pay a higher amount. So again, it depends on the way that you want to structure your offering itself, how many days it’s going to be if you’re going to have multiple tracks. But getting started is first the question of making those decisions around what you want your event to look and feel like and I don’t mean, aesthetically, I mean, the actual operational components of it. And then once you’ve done that, actually building that out on a platform like Accelevents, I mean, that’s as easy as clicking a couple of buttons, you can head over to our website and click the sign up button, the system walks you through it. It’s you know, it’s here to make it as self serve as possible so that you have full control over the experience that you’re providing for your attendees.
Mario Fachini [17:56]
Do you have a minimum threshold of attendees that someone needs to have for an event? Or is it just you’re paying on the by the day.
Jonathan Kazarian [18:05]
So we charge based on the number of attendees, that information can be found on on the pricing page of our website, but there’s a minimum of $500 to get started with the platform.
Mario Fachini [18:18]
Jonathan Kazarian [18:18]
And that’s for an unlimited number of events, but there’s a per attendee fee. And then we also, obviously, our enterprise plans as well, for the larger organizations that we work with where, frankly, they’re just, you know, they’re looking for a higher level of functionality?
Mario Fachini [18:32]
Well, that’s good. And I think that’s a fair way to do it because I’ve seen different ones across the board. And like I said, I’ve spoken to them and also attended them. And it’s cool to see that there’s a lot out there and there’s more people making this whole community better, like you are, but to the point of the threshold, you know, some of them seemed like it. I don’t know the exact pricing and I’m sure it’ll change, but it seemed like you needed five to 10 grand buy in, just because of whatever the reason was. And for, you know, for a large company that’s doing a large corporate event like Adobe or Microsoft or someone that’s all well and good, that’s a drop in the bucket for him. But for someone who’s never done an event, or they’ve done smaller events, you know, smaller 1000 or less people, which is not a small event, you know, I’d say that’s pretty good. You know, that’s a big difference from 500 to 1000 to five to 10,000 or 20. I’ve seen some that are 25,000.
Jonathan Kazarian [19:28]
Yeah. And you know, again, it depends on what it is you’re looking for. An event that’s 100 people doesn’t need the same functionality is that Adobe or Microsoft does. So there’s a different price point and we want to make the platform available to organizers who are hosting smaller scale events or just don’t need that level of complexity with multiple different breakout tracks and 200 exhibitors and all in their whole partner network participating in it. It’s just a different environment. And it’s you know, it’s essentially a starter it gets you in the door and it helps them out. So that’s, that’s what makes the most sense.
Mario Fachini [20:03]
Yeah. And I’ll say that some of the smaller events I like even more, because when you go, again, in real life or online when there’s 5000 people there, who do you even figure out who to talk to when there’s 50, 100, 200, 300 it’s like you can self identify a lot easier and connect with the right people more. And that’s the whole goal.
Jonathan Kazarian [20:26]
Well, that is certainly the goal of an event is to identify and chat with people. But at an in person event, yes, it’s easier to figure out exactly when there’s 50 to 100 people there. But when you’ve got a 5000 person event, chances are there’s going to be somebody who’s even more targeted or better for you to be chatting with. And technology can help you figure out who that person is and connect you with them instead of you having decipher through 5000 names and profiles and figure that out on your own.
Mario Fachini [20:55]
Are you saying the software or you could just tag them in the system where it identifies them easier than just, you know, they look like another person walking around?
Jonathan Kazarian [21:05]
Yeah, so you can either as the organizer or the attendee self identifying certain groups. But you can also the system also does its own matching and in suggested matches the same way that Facebook or LinkedIn would to help you identify, hey, I’m participating in this event. I’ve got slicing networking, who should I be networking with? It makes those.
Mario Fachini [21:29]
Nice. Well, that’s new, I did not know that. Thank you for sharing that.
Jonathan Kazarian [21:33]
Mario Fachini [21:34]
Yeah, that’s because that’s been one of the things because I’m heavy on the relationships and connecting with people. But, you know, I’d like to think I’m good at what I do. But the, the most I ever did. I’ve never gotten four or 500 contacts at the event. I mean, if you’re good with follow up, and you know, I meet you, and you introduce me to someone, I still count that is from the event. But yeah, there’s just physical time. And you know, if the system can do that for you, that’s huge. Because now it’s knowing, hey, here’s the best matches.
Jonathan Kazarian [22:08]
Well, not only that, think about how many people you’ve met and you don’t necessarily remember how you met them, or you’re connected on LinkedIn. And that’s kind of it right? You’re connected on LinkedIn. But you don’t know how why 80, 90% of people on LinkedIn, you don’t even know. Think about this as almost like a CRM of your professional life where you have that audit trail, that track record of how you’ve met people, where you interacted with them. And having that persistent with you forever. It’s a transparency layer on your own personal data that you don’t have elsewhere.
Mario Fachini [22:44]
Yeah, that’s a good point. I want to ask you real quick, who’s been your biggest success story? Out of all the people that you’ve helped do events with and everything, who would you say is that you’ve been able to give the biggest transformation for?
Jonathan Kazarian [22:58]
Biggest transformation? Um, that’s an interesting question. So we’ve seen a very wide array of different types of events take place. And when we’ve seen everything from product launches to, for like, all terrain vehicles, I can’t say who but you know, everything from that realm to motivational speakers on the platform to the software user conferences, I mean, in terms of, I don’t have a great example, I can really walk you through because there’s just been so many different cases where organizations and companies have pivoted into this landscape in a way that they frankly didn’t realize was going to be as successful for them as it’s proven to be. And I’d also add that, in addition to the attendees in the company, as a whole, another big winner in this entire story has been event professionals because event professionals have often been looked at as a cost center to some people in an organization who don’t really or fully appreciate the impact that an event has on building a brand and building a community and affinity with a company today, through virtual, there’s now data to prove the ROI of those interactions. And follow that forward in a way there never has been before. And it really helps tell the story and the importance of these event professionals. It’s kind of like this cohesion between event professionals and growth marketers that has been unaccessible before this.
Mario Fachini [24:30]
Yeah, I know a lot of people who were hesitant about the virtual events just because one everyone’s been doing it live for so long. But like I was saying initially, I looked at it going well, we can connect way deeper and it’s way easier. I mean, another thing is just the social interactions, not during the event, but I mean like social media. When you walk up to someone, if we meet in person, I’m probably not going to be going let’s connect on, you know 58 different things. You know, I want to get to know, you will talk, maybe we’ll exchange cards, this and that but on here, it’s like, I’ve had people blow up every single thing they can find after we talk, just because it’s really the only thing, you know, I mean, it’s a different dynamic. And it’s, I’d say, it’s more socially acceptable than just me dumping in your book of everything I know on you. But on here, you just click the button, and hey, now we’re connected.
Jonathan Kazarian [25:25]
Oh, absolutely. I mean, it’s become a norm, you have a great conversation with somebody, you want to follow up with them, you want to see their story, you want to hear what they’re up to going forward, as opposed to an in person experience where they give you like their first name and their hometown and their high school mascot, and you find them on LinkedIn like or Instagram two days later. It’s a little bit weird, but it happens. We’ve all done it. We’ve all been there. And this makes it easier to build those lasting relationships.
Mario Fachini [25:52]
Yeah, for sure. Well, thank you for the great insight. I got one more question with the Wheel of Whatever for you. And then we’re gonna thank our sponsor. Oh, that’s a real good spin.
Jonathan Kazarian [26:04]
Mario Fachini [26:05]
The first one was kind of and the second one was, this is real good. So my question for you is wow, that thing’s like rockin. My question for you is what is an organization you’d love to work with that you haven’t yet?
Jonathan Kazarian [26:19]
Organization we’d love to work with who? I’m a boater.
Mario Fachini [26:25]
Jonathan Kazarian [26:27]
I would love to host a boat show on the platform.
Mario Fachini [26:30]
Oh, that’d be killer. I love boating too.
Jonathan Kazarian [26:33]
We’ll have to chat about that later. Another episode.
Mario Fachini [26:36]
That’s fit. Oh, you could do I would love to see that. Please let me know if you do. That’d be fit. Like…
Jonathan Kazarian [26:42]
We’ve got actually a couple smaller ones and a bunch of boating education events. But I’m down here in Florida now it’d be fun to get like the Miami Fort Lauderdale show virtual.
Mario Fachini [26:50]
I was just gonna say that. Yeah, that’s fantastic. Okay, I wasn’t expecting that. But nice. All right, we’re gonna thank our sponsor and come back for the Imperfect Action Round.
Sponsor – Free Business Book Publishing Course [27:01]
You’ve heard me say every business needs a book, including yours, and it’s true. And that’s why you should visit free business book publishing course.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. But you know what? Don’t take my word for it. Take it from a few of my authors like Lorie, “I went from having an idea and the possibility to actually getting my book published.” Or Katherine, “Thank you for making my mom number one bestselling author.” Or Maryalice, “What he got done for me in three days regarding my book launch, unimaginable.” Jon Cody, “I’ve worked with Mario over the phone and online and he’s been very helpful in getting me where I needed to go with promoting my books.” Rosio, “There’s no way in the world I would have been able to do this with somebody else. Again, I’ve attempted it in the past, it didn’t serve me. As a matter of fact, I ended up more frustrated than anything. So this has been a very seamless process.” Adele, “If you’re looking for an amazing business coach, I highly recommend Mario Fachini.” Or Bill Benner, “I can’t make a higher recommendation than to work with Mario Fachini. He has been great for me. And right now, I won’t work with anybody else except for Mario.” Hey, their words, not mine. Visit FreeBusinessBookPublishingCourse.com to get started now and I look forward to hearing your transformation as the next video success story. Once again, that’s FreeBusinessBookPublishingCourse.com.
Mario Fachini [28:01]
And we are back with the Imperfect Action Round. Jonathan, are you ready to take Imperfect Action?
Jonathan Kazarian [28:37]
Let’s do it?
Mario Fachini [28:39]
Three questions 60 seconds or less answers. The first one is what is the fastest path to the profits?
Jonathan Kazarian [28:45]
That’s a great product. That’s an easy one.
Mario Fachini [28:48]
Okay. Number two, what is the biggest problem you see your prospects making and the fastest way for them to fix it?
Jonathan Kazarian [28:55]
Biggest problem our prospects are making. Again, identifying the goals of the event because you got to go into it with the right objectives. You know what to measure and what you’re trying to accomplish. Once you know what your goals are, it’s easy to figure out how to get there. And if they start with that, then they’re going to be all set.
Mario Fachini [29:15]
Excellent. Number three, what is the best way to maximize customer lifetime value?
Jonathan Kazarian [29:21]
That would be customer success. It’s all about relationships and people. If you keep people happy, if your customers feel like you’re there for them and that they’re important to you, then they’re going to come back they’re going to tell you when they need help when they’re struggling when they’re disappointed because they feel like you’re actually listening and that gives you an opportunity to do something about it before they walk away.
Mario Fachini [29:47]
Fantastic. What books would you recommend the Expert Authority World that have helped you?
Jonathan Kazarian [29:53]
Reading the No Rules Rules Netflix book right now that’s a good one. I also like Outliers.
Mario Fachini [30:03]
And where would you like people to learn more?
Jonathan Kazarian [30:06]
Accelevents.com check us out on the website to find us on LinkedIn, Twitter. You can also find me on Twitter and LinkedIn. JohnKazarian.
Mario Fachini [30:18]
All right. Well, I have thoroughly enjoyed this. Thank you for your time. And it was a pleasure having you.
Jonathan Kazarian [30:24]
Thanks for having me on.
Mario Fachini [30:26]
All right, Expert Authority World. We have another great episode here today. I’ll see you tomorrow. Have a great day. God bless.
Sponsor – Free Business Book Publishing Course [30:34]
You’re already the expert. But have you transformed your expertise into a tangible asset that will generate and qualified leads while increasing profit for you? 24? Seven? And if so, how well are you promoting it? With the expert authority effect publishing method, it’s easier and faster than ever. Visit freebusinessbookpublishingcourse.com. today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Visit freebusinessbookpublishingcourse.com to get started now, once again, that’s FreeBusinessBookPublishingCourse.com.
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