From being deported from the USA at age 10 and making my way back – I’ve learned quite a few profound things about success in life and business. These insights fuel my mission to directly serve at least 10,000 entrepreneurial leaders a year to grow from being merely busy to very effective.
All of my companies are focused to that end and it’s no secret that I have a ginormous soft spot for bright social entrepreneurs, changemakers and social innovators*; so I accelerate as many as I can as advisor, mentor and investor.
Our strategy and process engineering firm only takes on two new clients per year and word on the street is that I’m the “consultant other consultants hire” to boost their own businesses.
As a podcast pioneer (first Asian-American in podcasting) I advise many in the industry as an analyst and we’re building new podcast networks as we speak… also produce a sundry of marvelous podcasts along the way.
After hitting the stage as a professional speaker at 16 years old(yikes!) – I keynote around the globe in my quest to inspire, equip and challenge entrepreneurs to be better for a better world.
Most importantly – if you’re a decent, well-meaning person striving to win in the mean, cutthroat world of business – then by all means dig into everything related to my TEDx talk and book “Get Ahead by Giving Back!”
*Despite all of the above, most of my time is spent being the lead parent for our family and holding it down here in City Heights (a global capital for refugee resettlement located in San Diego, CA).
I love the magicianship of Penn & Teller™ and my biggest pet peeves are when people say, “could care less” instead of “couldn’t” and when someone speaks on leadership when they’ve never led anything in their life.
Just for kicks, some of my stats…
» Hardcore Polymath
» MBTI: ENTJ (The Visionary Executive)
» StrengthsFinder: Strategic, Command, Activator, Woo, Belief
» LI member since August 8, 2006 (member# 6,775,186)
What Expert Authority World™ is saying about the show:
- These podcasts have some great nuggets!!April 14, 2023 by Jen from Fort Worth from United States
Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!
- Inspiring Real World and PracticalMarch 11, 2023 by SheriTraxler from United States
Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times
- SUPER PRO production, and better contentFebruary 17, 2023 by JoshRamsey from South Africa
Hits the nail on the head, and brings practical insight while doing it!
- Enthusiasm and experienceJanuary 10, 2023 by Cfow110 from United States
Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.
- What an Enjoyable Show!December 21, 2022 by BretRidgway from United States
Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!
- Great Show!July 22, 2022 by erseburse from United States
Always providing great content- keep it up!
- Insightful, inspiring and empowering!!May 6, 2022 by Anya Bartholomew from United States
This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!
- Love love loveMay 6, 2022 by Tanyamariedube from Canada
What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.
- Amazing podcast!January 24, 2022 by maddie@podcastingyou from United States
This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.
- INSIGHTFUL!January 18, 2022 by Mitko I. from Bulgaria
A ton of value, keep rocking!
- Great show!January 7, 2022 by Gisele_Oliveira from United States
I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!
- Insightful and wide rangingJanuary 7, 2022 by purpletom111 from United Kingdom
This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!
- Brilliant insights from the best…December 27, 2021 by jxywvut from United States
No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!
- Top Notch Quality Content for Authentic LeadersDecember 1, 2021 by dropinceo from United States
A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.
- Love it!November 30, 2021 by Mariann!! from United States
It’s definitely worth your time if you are trying to stay informed.
- Actionable and InspiringOctober 29, 2021 by Ben_Cook28 from United States
I appreciate the authenticity, quality of the guests, and insights from this podcast
- Essential content for your entrepreneurial journeyOctober 17, 2021 by MCarmen Baldovi from United Kingdom
Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.
- Wealth of InformationOctober 8, 2021 by KPM D. from United States
Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!
- Packed with actionable content!October 8, 2021 by mwforrester from United States
Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.
- Powerful!September 3, 2021 by MichaelUnbroken from United States
This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken
- First Rate Host and Brilliant GuestsSeptember 3, 2021 by Wade Galt from United States
Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.
- Great show.August 28, 2021 by mdaciuk from Canada
Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.
- Great topics - and tips!August 27, 2021 by Kate | EOFire from United States
Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!
- So glad I found this podcast!August 13, 2021 by Nate804 from United States
I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!
- So much informationJuly 23, 2021 by abal31 from United States
Such a great show. So much information and helps with many areas of our business.
- 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and ScalableJune 28, 2021 by Mary2577 from Philippines
Thank you so much and keep on doing more great show.
- Easily One of My FavoritesMay 7, 2021 by ScottDGray from United States
I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.
- Priceless Content!May 7, 2021 by megan@podcastingyou from United States
Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!
- Very helpfulMay 7, 2021 by Luke and Susie from Australia
As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.
- Great ShowMay 6, 2021 by emj-js from United States
Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!
- Smart Ways to GiftApril 26, 2021 by Michelle Kaplan from United States
I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!
- Heart Centered SuccessApril 18, 2021 by Macnjacs from United States
Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!
- Love this show!March 12, 2021 by Gisele_Oliveira from United States
This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !
- So much value!March 7, 2021 by Loose Seeds from United States
The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!
- Always Enjoy Mario's Interviews!March 5, 2021 by HarloB from United States
I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!
- Great PodcastMarch 5, 2021 by 11Dreamer11 from United States
Really interesting interviews that are really well done! Great listen and great for inspiration.
- InnovativeFebruary 22, 2021 by Michelle Kaplan from United States
I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!
- Inspiriation 7 Days A Week!February 19, 2021 by ST Rappaport | LifePix from United States
Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!
- An Expert on Experts!February 12, 2021 by Powerful Eric from United States
Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!
- Now I knowJanuary 22, 2021 by Margo Lovett from United States
Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett
- Keeping the BooksJanuary 15, 2021 by E-World from United States
Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.
- Excellent podcastJanuary 12, 2021 by Atomickitten99 from United States
I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.
- Unique - Engaging - BoldJanuary 2, 2021 by Paul D Johnson from United States
As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.
- Fun, insightful, and quality productionDecember 23, 2020 by koltrass from United States
Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!
- Inspiring interviews to take the next step!December 12, 2020 by BillableWithBaby from United States
Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!
- Pure value, I love itDecember 4, 2020 by Jdoggg222 from United States
Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!
- Loved the Craig Handley EpisodeNovember 13, 2020 by MHillfan from United States
Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›
- Inspiring. Informative.November 6, 2020 by SunDevil from United States
Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.
- Game changerOctober 30, 2020 by Player's Handbook from United States
This podcast is informative and inspiring. I love it!
- If you are a wanna be entrepreneur look no further!October 23, 2020 by Elisa Di Napoli from United Kingdom
Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!
- Amazing Interviews not to miss!!!October 16, 2020 by Jbower1282 from United States
Consistantly uniques interviews or amazing people really making it happen.
- Mario is a great host with great questions!October 16, 2020 by alexdesigns from United States
Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.
- A great podcast for dreamers and do-ers!October 16, 2020 by Chiquita2727 from United States
Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.
- Great ShowOctober 9, 2020 by Palminchen from London from United Kingdom
Love the broad selection of topics for inner
- Amazing inspirational storiesOctober 9, 2020 by Nicholas Lee 18 from United Kingdom
This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.
- FantasticOctober 9, 2020 by sttoggyigctdrvy from United States
Mario goes above & beyond on his show. Lots of great information for his listeners!
- Top LearningOctober 2, 2020 by BLNT PPTT from Hungary
Love hearing these great interviews with a great host. Keep up the good work!
- Mario inspires!September 18, 2020 by CHRISTOPH - HABITFREAK from United States
These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!
- Expert authority!September 18, 2020 by Tara Williams Phone from United States
Mario shares some amazing people on this podcast and they have some gold to share!
- Great show!September 10, 2020 by Karen @ Interview Valet from United States
Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.
- A Podcasters Inspiration!August 14, 2020 by JamieKullman from United States
Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!
- Quality professionalismAugust 6, 2020 by VirtForce from United States
I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.
- How to conquer your limiting beliefsJuly 31, 2020 by Dave4syth from United States
Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.
- I can’t believe how much I learned in just one episodeJuly 29, 2020 by AwesomeMontana from United States
Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!
- Great content!July 15, 2020 by Cory Lee Leadership from United States
Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!
- Fascinating interviewsJuly 10, 2020 by Bill Ringle from United States
Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!
- Love It!June 26, 2020 by Laura Moreno Cabanillas from India
Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.
- Boost my Amazon sales!June 19, 2020 by SurvivalDad from United States
I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!
- Love It!June 16, 2020 by LauraMore from United States
I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!
- Flawless interview styleMay 29, 2020 by GninraeL14 from United States
Mario makes everyone appear even more interesting to me. Great format and style!
- Come here for valueMay 29, 2020 by Joshua User 202! from Canada
Really appreciated this podcast for the raw, genuine interviews. Love it!
- Crisp and interesting interviewsMay 22, 2020 by Joel Goobich from United States
As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting
- If you are in business, this podcast needs to be on your playlist.May 22, 2020 by Macstephen1 from United States
Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.
- New Subscriber here and on your YouTube ChannelMay 15, 2020 by Angela Brown Oberer from United States
Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!
- Very Professional & Engaging Show!May 15, 2020 by Mitche Graf from United States
Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!
- Great ContentMay 10, 2020 by Pilar S. from United States
Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.
- Great content!May 1, 2020 by @Mentally_Strong from United States
I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.
- Professional and InformativeMay 1, 2020 by Bruce at Mindfulness Mode from Canada
Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.
- Great PodcastMay 1, 2020 by Amber Fuhriman from United States
I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!
- Great find!May 1, 2020 by Reed Stiles from United States
Great message and content. Stumbled upon this due to the cool logo, stayed for the content.
- Great show and great host!May 1, 2020 by Laurapowers44 from United States
Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!
- Walks the walkMay 1, 2020 by Me15463 from United States
Mario encapsulates everything he talks about on the show. Be sure to tune in to this!
- Honest and authenticApril 17, 2020 by Deano3622 from United Kingdom
Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!
- Great and insightful!March 7, 2020 by Karty12345 from Australia
I really enjoyed this podcast, so much relevant content. Thank you!
- So much Value..!February 28, 2020 by Alex Dali Rizo from United States
Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day
- Inspirational Intentional InformationFebruary 28, 2020 by 10Kforte from United States
This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.
- Wow!February 25, 2020 by Tyscoaching from Australia
Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!
- Motivation on TapFebruary 7, 2020 by AnthonyPGarcia from United States
Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!
- Starting a MovementFebruary 7, 2020 by JustMe2say from United States
There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!
- Great Podcast For Entrepreneurs!February 7, 2020 by The Big Game Hunter from United States
Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!
- Mario Truly Care About His GuestsFebruary 7, 2020 by Podcast Junkies from United States
Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.
- Put your thinking cap on!January 27, 2020 by Cliff Duvernois from United States
This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!
- Relavant for anyone!January 17, 2020 by HarloB from United States
I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!
- Mario nails it!January 17, 2020 by Mickiezada from United States
I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!
- Mario is the real dealJanuary 9, 2020 by jamesnewcomb.io from United States
I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you.In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.
- Listening On My Entrepreneurial JourneyJanuary 3, 2020 by FromLisa2 from United States
I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.
- A GiftDecember 25, 2019 by Lisa Vogt from United States
Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!
- This show is ON FIRE!December 14, 2019 by tibor.mindsethorizon from United States
Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!
- Entrepreneur Must ListenNovember 30, 2019 by HWoodwriter from United States
If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.
- What a show!!October 26, 2019 by CWLuecke from United States
Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!
- Loved it!October 25, 2019 by Seodrigo from United States
This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!
- Great listenOctober 25, 2019 by trinity3712 from United States
Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b
- Great Knowledge!October 18, 2019 by Jon Vroman FRD from United States
Great show Mario! So much valuable information in one episode!
- Excellent show, very imformative!October 5, 2019 by Shaolin Soprano from United States
Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!
- Helpful Information!October 4, 2019 by The Medicare Nation from United States
Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario!Diane Daniels Host of Medicare Nation
- Love Mario’s AttitudeSeptember 12, 2019 by marisaimon from United States
Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.
- Lots of Great Info!September 6, 2019 by DarlajPowell from United States
Mario provides lots of great info and advice in this 7 day a week show.
- Great Content!August 31, 2019 by LanceJohnson_ from United States
Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂
- Important information!August 31, 2019 by Allmenow from United States
Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!
- Difference-MakerAugust 21, 2019 by Unlimited Beliefs from United States
Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!
- Excellent InformationAugust 21, 2019 by Stallion golf from United States
Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.
- Motivating and valuable informationAugust 16, 2019 by Calvin Javier from United States
Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!
- Good informationAugust 2, 2019 by FIRE NATION! from United States
Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better
- GreatnessAugust 2, 2019 by MiaSportFanatic from United States
Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.
- Listen to the experts - and thrive!July 28, 2019 by The Marketing Book Podcast from United States
There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!
- Show is amazing!July 26, 2019 by BestMorningRoutineEver from United States
I love learning about mindset and how to master my thoughts. This show provide the tools!
- Great show!July 19, 2019 by Jefferson_79 from United States
Great information for all businesses.
- Good value!July 12, 2019 by Audrey purplele from United States
Great information that applies to any business! I really felt he provided value for my time.
- Interesting TopicJuly 6, 2019 by Real Estate Journeys Podcast from United States
Interesting topic. Great interviews. Keep up the hard work!
- Helpful Advice from ExpertsJune 14, 2019 by ichuck2 from United States
Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.
- What a great show!June 14, 2019 by Christopher List from United States
Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!
- Great!!!June 11, 2019 by tommye w-c from United States
Great podcast, awesome guests, incredible host!!!
- Fun & informativeJune 11, 2019 by Saoirse Sky from United States
Some people want something fun, others want something informative. This podcast gives you both!
- Great show!June 10, 2019 by CJThomas6 from United States
Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!
- Great podcastJune 10, 2019 by Rosie81200 from United States
Great podcast! Love hearing about the guests’ journeys and what they learned from them.
- Never Stop Learning!June 10, 2019 by Terri in Fairhope from United States
Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!
- Amazing!June 10, 2019 by KatieHBrooks from United States
If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!
- Wonderful show!June 10, 2019 by @IV-Heather Tieben from United States
Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!
- You Will Not Be Disappointed!June 10, 2019 by Composer 1853 from United States
Mario does such a great job of engaging his guests from several different disciplines.
- The hardest working man in PodcastingJune 7, 2019 by EOFire.com from United States
Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show!~ John Lee Dumas
- Great interviews and guests!May 31, 2019 by Mel Good Karma from United States
Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!
- FantasticMay 31, 2019 by Jason A. Duprat from United States
Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.
- Enjoying!May 31, 2019 by Slordan from United Kingdom
Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!
- Nice variety and interesting topicsMay 31, 2019 by emjgreen from United States
Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.
- Great Content! Great Interviews!May 24, 2019 by No BS Mompreneur from United States
Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++
- A great addition to build authority and create an impactMay 24, 2019 by Cloris Kylie from United States
A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!
- Filled with motivation and ideasMay 20, 2019 by Thomas O'Grady, PhD from United States
Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.
- spartancvMay 17, 2019 by spartancv from United States
Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.
- This podcast is the bombMay 10, 2019 by Posturedoc from United States
Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.
- Wow - love the video show.May 4, 2019 by Thehighenergygirl from United States
Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.
- Motivating and Inspiring!May 4, 2019 by KatyJoyWells from United States
Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!
- What a great show!April 29, 2019 by Gene_HPLN from United States
Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!
- It's greatApril 10, 2019 by Ian Ryan from United States
Just had a chance to check out your most recent episode appreciate the great insight!Great delivery from the host & can’t wait to dig into future content.
- Love it!April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States
I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!
- Amazing!!!!March 15, 2019 by Lindsey Russo from United States
This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!
- Learned what I didin't even know I neededMarch 15, 2019 by Camilla-Jean from United States
Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.
- Fabulous Interviews!March 1, 2019 by Life&RelationshipCoach from United States
Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne
- A+ ShowMarch 1, 2019 by Gisele_Oliveira from United States
I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.
- Inspiration, transformation, success stories!February 23, 2019 by Chabo101 from United States
The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.
- Great interviews!February 22, 2019 by AlyciaDarby.com PodcastManager from United States
These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!
- Inspiring story of courageFebruary 16, 2019 by StrongHeart<3 from United States
I love that she found gratitude in her circumstances. lorie is an inspiration
- Powerful!February 15, 2019 by The Food Heals Podcast from United States
Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!
- Great content!February 15, 2019 by Blakeob85 from United States
Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!
- Real Actionable Tactics!February 9, 2019 by MattBMaverick from United States
What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!
- Great Listen!February 8, 2019 by Real Estate Investor from United States
Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!
- Great interviews!February 8, 2019 by Matt B 1818 from United States
Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!
- Love itFebruary 1, 2019 by Duffash from United States
I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!
- Strong, professional, enthusiastic!February 1, 2019 by pm legs from Canada
If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!
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• Business Book Checklist
• Expert Authority Checklist
• Great by Choice | Jim Collins
• Good to Great | Jim Collins
• E-Myth Revisited | Michael Gerber
• Everybody Writes | Ann Handley
3 Expert Authority Insights™ To Apply Now
- Things that are based on value and authenticity, that’s where podcasts rule.
- People that are most successful, is someone that knows what the medium is.
- Work smarter AND harder.
• Rosh Tips: www.EAInterviews.com/RoshTips
What You’ll Learn In This Episode
**Click the time stamp to jump directly to that point in the episode.**
[1:02] We thank our sponsor Rosh Tips [1:02]
[1:37] How Joon started
- Joon retired from strategy and process engineering company
- They did a show as an experiment, Your Biz Rocks
- Joon realized podcasting is a very powerful medium for people to shed this best kept secret kind of thing
- They built the world’s first podcast guest matching site
[1:37] Three different buckets of skills
- Technical skills
- Management or the project management and leadership
- Sales and marketing
[14:23] If you’re a podcast host, the best way to grow your show is to be on other shows.
[20:25] Transformation story
- Aaron Walker has a coaching business before AwesomeGuest existed
- Aaron started podcasting and does 300 interviews a year
- With Joon’s technology, Aaron can do it even faster
[32:03] What Joon sees in the future
- Everything is going to move to customizable
[41:56] Who is an entrepreneur Joon would love to meet
- Elizabeth Holmes
[44:19] Time out to thank sponsor, Rosh Tips
[45:12] Imperfect Action Round
- The fastest path to the cash is have a very, very defined niche
- The biggest problem prospects are making is that they’re trained by things like LinkedIn and Facebook trying to put all the best envious parts of yourself out there
- Most guest experts are only putting the good things about themselves and not the things that make them really more interesting
- In the podcasting medium, your expertise gets revealed by your vulnerability and by your authenticity
- The key to lifetime customer value is you lock in your loyalty by just having a good authentic feedback relationship
[54:41] Thanks to our sponsor, PipeDrive
Wheel of Whatever™
EA Interviews Episode 124. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.
Mario Fachini [0:12]
So you have a business. It’s an awesome business. But I have a question for you. Have you ever wanted to start a show? Maybe you have a show, but you’re looking for more guests. I know when I started mine, this was a question I had. And that’s why I’m excited to bring to you Joon Han. He is the CEO of AwesomeGuests. And he’s going to be sharing with us today how you can get more guests for your show that are awesome. And if you are a CEO, an entrepreneur, a business owner, and author, speaker consultant, if you want more publicity, you need to talk to him. Because whether you have a show or not, he can help you get booked on more shows. I’m excited to bring him p right after we thank our sponsor.
SPONSOR Rosh Tips [1:02]
Winning With Google in 2020? Of course you want to. I’d advise Google search advertising and YouTube specialist Rosh Sillars. Download the free Winning With Google in 2020 Guide at EAInterviews.com/RoshTips.
Mario Fachini [1:17]
Here is ladies and gentlemen, Mr. Joon Han. Joon, how are you doing today?
Joon Han [1:21]
Great, man. Thanks for letting me be on the show, Mario. I appreciate it.
Mario Fachini [1:25]
I am so excited to feature you ever since we met back at one of the podcasting events. I’ve just been so impressed with what you’re doing and who you’re helping. How did it all come to be?
Joon Han [1:37]
Well, yeah. I mean, you know, I’m most well known for my TED Talk Get Ahead By Giving Back. And I did that to grow my first company ever started, which is super boring stuff, a strategy and process engineering company. And we did what you’re supposed to you as a small boutique company. You just keep growing it and growing it by getting larger clients. And about seven years ago, we kind of hit our numbers. And the work wasn’t as fun as it used to be. So I effectively retired from that. And you know, that’s why I did my TED Talk and still chipping away at this book along the same kind of things using generosity in business. But just like you, Mario, I know that you and I, we probably network a lot of entrepreneurs. And the good thing is we meet a lot of great people. The sad part is we meet a lot of people that aren’t going to be in business, maybe two or three years from now, which is heartbreaking. And what you find all the time is there’s a lot of people that, unfortunately, had this label being the best kept secret, right? And it’s just like the kiss of death. And in business, it means that to be a successful entrepreneur, you have to have three different buckets of skills. One is the technical skill, one is the management or the project management and leadership, and the other one is sales and marketing. And so a lot of people that are really good at one actual skill are usually not very good at sales and marketing. So they died as like horrible best kept secret death. And so about four years ago, my business partner and I, we we’ve known each other for years, we just – even though I was retired, we’d meet every Thursday night at a Denny’s like [11:00] at night just kick around ideas and share what we’re reading and things like that. And somewhere around the time I retired from my strategy company – so this is about, I want to say, almost eight years ago, we were kind of just – I think about what podcasting was like eight years ago, right? You know, under 40,000 podcasts. It was a mostly people that had the technological kind of knowledge know how to do it. So we did a show as an experiment for exactly one year. And it’s called Your Biz Rocks. It’s a general business advice show. You can find on YouTube or iTunes, whatever. And then after we did that experiment for a year, it wasn’t like we wanted to grow that brand. That wasn’t the point of that show. So I’ve been watching the podcasting industry ever since and come to realize like podcasting is a very powerful medium for people to shed this best kept secret kind of thing. So if you’re an author or you’re even like crowdfunding something or a lot of people on our platform are coaches or consultants, you get on one really good podcast and you share your expertise in a very authentic way. And answer very forthright questions from the host and whatnot. That that could set you up for like a year’s worth of business if you get on the right show. And so we were just kind of like, “Well, how do people find people?” You know this. If you do an interview based show and even if you have a pretty good network, like right around Episode 37 to 39, you start running out the best guests that you have that you are directly connected to. And so then the question is, how do you keep that?
Mario Fachini [4:59]
I got to ask you, do you have specific stats on that? Because it’s a little surreal you say that.
Joon Han [5:06]
Oh, yeah. Absolutely. Absolutely. So we built AwesomeGuests, technologically, we started building it up three years ago. But we did a lot of – I have a lot of friends that introduced me to – I didn’t have a lot of connections in the podcasting space but I have some pretty prominent friends that introduced me to other podcasters. And so we interviewed about 300 hosts. And we also interviewed about 200 bloggers. Because our site can work for if you’re a blogger or podcast, it was defined like guest contributors or interviews. And we got back a lot of interesting data. I mean, I wish in hindsight, we could have asked a couple more questions but I don’t know if we would have gotten the great response rate. If you ask three questions, you can pretty much get all of them answered. If you ask five, you’re not getting some of the surveys back. And things that we found, that the average the average host of a sustainable show past its first year, the average host is spending anywhere from seven to ten hours searching for and vetting a guest. Now, I would like to go back and see which is the more time consuming part, the searching or the vetting. But I think that probably differs based on the guest. But yeah, like a newbie podcaster just starts out the gate with some relationships and people they know on LinkedIn. And again, right around like I said about 37, they still haven’t gotten to the year mark but they’re kind of tapped out of their direct network. And so usually, your guest quality at that point is either going to go down tremendously because you’re not able to vet higher quality because your network has run dry. Or your show is really taking off and your guests start to really go up in prominence and things like that. So sorry, I didn’t mean to creep you out with the network system like that.
Mario Fachini [6:53]
No. No. I’m fascinated by it. And I’m excited to hear what that revealed to you and why you built the software. But I’m blessed that I haven’t had an issue with a guest as far as finding people because I knew a lot. And it didn’t hurt that I was also an author, and speaker, and trainer because I knew others. But there’s been some interesting things where there’s people I thought would be all gung ho. And it just didn’t pan out. And then there’s other people that I was like, “You know, they’d be good. I’ll ask them down the road a year or two or three when my show really takes off.” Come to find out that they’ve been watching and they’re like, “Oh, I’d love to be on your show. What do I have to do?” I’m like, “You’re a-year-and-a-half ahead of my schedule. What do I do?”
Joon Han [7:40]
Yeah. I mean, so that’s the one of the things, right? Is that, like, if you found me on paper or on LinkedIn, what does that mean? That doesn’t mean I’ll be a great guest. That doesn’t mean I want to be a guest necessarily, right? And so, for lack of a better analogy, we built the world’s first podcast guest matching site that runs off of the same kind of algorithm software as like a ZipRecruiter or like an eHarmony kind of thing. We’re actively matching people. So there are about four or five just databases that static directories you can look up. And they’re all free. So I encourage everyone to do that. Or the free Facebook Group as a guest. But the example is like, something as ubiquitous as, say you’re running – we have a member, the guests she’s looking for are female Latina. So women that are Latina and culture heritage but are also entrepreneurs. Now, those three words are not very – those are fairly ubiquitous terms. But how are you going to find that on LinkedIn? If you’re an entrepreneur, you don’t necessarily put entrepreneur in your title on LinkedIn. You don’t put your gender. You don’t put –
Mario Fachini [8:54]
I don’t even think you can search that. I know you can do zip code, area, you can go to a geographic location that you might know is a higher density of a specific demographic.
Joon Han [9:04]
You can search things like job titles, for instance. Because LinkedIn is a headhunting site for executive recruiting firm. They’re the major founders of that company.
Mario Fachini [9:17]
But that’s borderline, like, nowadays unless you’re in a modeling – from my experience in the modeling industry. You’re not just generally searching people out by height, weight, hair color, and stuff like that. That’s kind of – you get in trouble for that now in business with LinkedIn.
Joon Han [9:33]
Yeah. But on LinkedIn, I could look up like – for instance, if I’m trying to find entrepreneurs, I might be searching by titles like founder, principal, CEO. But you and I know, like, just because you’re CEO, it doesn’t mean you’re an entrepreneur. Just because you’re the principal, it doesn’t mean you’re an entrepreneur. And then there’s –
Mario Fachini [9:50]
It’s more of a behavioral type, wouldn’t you say?
Joon Han [9:52]
Right. Yeah. Yeah. Exactly. And so again, most people are not going to put that on their LinkedIn profile, right? And so you even look at – if you’re looking for Christian businessmen. Well, how do you look up something about faith? That’s not something that most people are putting in something like a LinkedIn kind of thing as well. And so we’re proud of the fact that our platform, you can put your values and what you believe in. And it’s not necessarily – there’s two parts of a guest profile. There’s things that are public, like the book, books you published, your bylines, any podcasts, or other media, or blogs that you’ve contributed to so I can quickly vet you in just a couple seconds instead of spending seven to ten hours on average. But the reality is, on the back end of every profile, I can put things like my faith, or even more sensitive things like gender identity, or things like that that people do not want to put in a public forum. Our profiles are not indexed by Google on purpose. And so the back end, you can be found by shows that are based on your values. Or the fact that – listen, I’ve been arrested in two different countries. That’s not something I’m going to put on my LinkedIn profile. But it makes me a great podcast guest. Those are interesting stories, right?
Mario Fachini [11:05]
I love how you’re like, “Well, that’s something I don’t want out there in the public” as we’re live and this is going to thousands of people.
Joon Han [11:11]
Yeah. Well, it’s fine. But I’m not putting on my LinkedIn and I’m not putting it –
Mario Fachini [11:15]
No. I get it. I’m just messing with you.
Joon Han [11:15]
I’m not putting up my YouTube video tags and stuff like that. Or even something simple as like –
Mario Fachini [11:23]
That’s a heck of a headline though. Maybe you could put it on your LinkedIn profile or at least a cover photo.
Joon Han [11:29]
Yeah. But things like you know – even things like, “I’m a dad. I’m also a coach. I live in the inner city. I’m very justice oriented. I’m a retired pastor.” All these things are necessary things I put on my shingle – my professional shingle as far as, “I’m a professional speaker. I speak on getting it by giving back. We’re a podcast analyst for the industry.” Those are things we put out there but all these other things that might be interesting, yes. Like say, “I love fishing.” If I’m CPA and I’m in a commoditized industry, if I get on a fishing podcast and I tell these great fishing stories, anyone listening to that show that wants a CPA, they’re going to hire me. Right? Because I had this affinity that they have as well. And we just thought it’s about time –
Mario Fachini [12:18]
You could even argue that you’d be doing something better than just talking about your surface level stuff. Because most people don’t even get into, “I love swimming, boating, water sports. I grew up on the water. I live on the water. I always been on it. I love it. I always ask for the jacuzzi rooms and view of the pool at hotels and stuff. The background is blue.” But that’s what people want to connect with. So you’re saying, not only can I go in there to find great guests, I can find the shows to be on. And I can get in there at really specific thing – because, again, it’s cool to say, “I’m a number one international best selling author.” But there’s also other authors, speakers, trainers and it’s like, “Oh my god.” Once you’re in it, it’s like a dime a dozen. I want to know who likes what you’re talking about fishing, boating, family, Christianity.
Joon Han [13:11]
Yeah. I mean, it’s the things that – listen, if you met someone in real life, we all know that we’re more than just our job. The job is one thing but that’s like the most boring question you can ask someone. The best question is like, “What’s the best vacation you had? Or what’s something you learned this year? What’s something that makes you uncomfortable?” But those are the kind of things that make for very compelling interviews. And so for instance, if you’re a coach and you’re in the coaching industry, professional coach. If you share some of those kind of stories with an eating disorder, or mental illness in your family, or you helped someone that had a nervous breakdown, and you helped that CEO get back right on track. Things that are based on value and authenticity, that’s where podcasts rule. That’s the beauty of podcasts as a medium. And so we’re proud of the fact that we’re the global leader in this kind of stuff. Nothing exists that helps you showcase the more important parts of yourself, is what we like to say.
Mario Fachini [14:08]
I love that. So you kind of alluded to it but if I were to directly ask you, who do you help, is it strictly authors, speakers? I mean, who is your ideal prospect? For someone listening going, “I need to get on AwesomeGuests.”
Joon Han [14:23]
Yeah. I mean, you know, admittedly, I’ll say it’s a little bit wider than that. And it’s that someone that’s just to the point, like, “You know what? I know that I got some great stories to tell. Maybe I’m not killing it in sales and marketing.” And maybe I don’t want to put in the work of putting together like a good podcast myself. But the podcasting gold rush is here and it’s here to stay. So the question is, how are you going to take advantage of this medium without having to do your own show? And the reality is if you’re a podcast host, the best way to grow your show is to be on other shows. So it’s basically anyone that wants to shed that best kept secret kind of label. We do have specific tools for – like there’s a recent PR agencies. We have five really large PR agencies that use our tool. They load up their clients because the clients are never going to use it. We’re a do it yourself solution, right? So their clients are never going to use our site. But these are PR agencies that get paid per, like, show placement for each of their clients. So they load up all their clients. For instance, if I’m an author right now and I know I want to do my Amazon book launch February 1st, I will do as many –
Mario Fachini [15:34]
Whoa. That’s the day I launched my show.
Joon Han [15:37]
Awesome. But say, I want to do as many shows – there’s basically a feature if I had like a marketing budget, I can do what we call fast track fee to say, “Listen, book me on your show because I’m interesting. But after the interview goes well and you think it’s great, could you specifically release that episode within a specific window of time to help me with my campaign.” And so think of our crowdfunding, or again, a book launch or a speaking tour. Like, if I’m speaking in the Baltimore area, I can look up Baltimore centric podcasts as a guest and just pitch them and say, “Listen, I’m going to be in your town to do this keynote speech on Thursday. How about anytime on Wednesday until on Friday, I pop into your show? Preferably maybe before the event, right?” It’s just kind of generates some publicity for that. So it’s kind of it’d be nice if this was on radio. But radio, you know, it’s a live medium. And you can only do this kind of stuff if you have a large PR agency. But since this is a do yourself tool, we built all the tools in there for you to get the publicity you need to grow your reach and influence without a million dollar budget. Like, if you said, “Hey, podcasters. If you will promise to release my episode within this window, I’ll pay you 100 bucks.” That’s a really good use of $100. It’s a really smart use. Instead of just Like a Facebook ad or whatever you’re going to do.
Mario Fachini [17:03]
Well, I’m glad you made it. Because when you were telling me about it, I was geeked because I had just launched my show. I admittedly had no clue what the heck I was doing short of the video side of things. But I was freaking out because audio podcasting, it was new to me. I knew I’d figure it out. I always do. And I always hit my goals. But what I loved was – and you’re sharing it now – about there’s people that want to drop their book. And yeah, they want to be on 100 shows but it’s not just throughout the year. It could be in three weeks. When you coincide that, that is a huge Expert Authority Insight that you’re sharing. Because one of the things when I’m taking my clients through the book launch process, that is part of the process we talked about, how much publicity can you get leading up to it so come launch day they’re aware. That’s great, you’re on 100 shows two months from now. But if your launch days today, or tomorrow, or this week, you want them ahead of schedule. And you have the foresight to build that into the software. So I just have to click a button and go, boom, boom, boom.
Joon Han [18:08]
Yeah. I mean a lot of this because, you know, I have been a professional speaker for, I want to say, ever since I was 16 years old. And so we swim in a lot of the same circles. A lot of these expert people that want to be infopreneurs or expertpreneur kind of things. And I just said like, “There’s got to be an easier way.” There’s ways back in the days. Still, if you want to get in traditional media, you got to hire a PR company. And they’re going to do a lot of this legwork. But this kind of tool doesn’t even exist for traditional media. So probably in the future. I know for a fact right now we have three journalists that use our site. They sign up as a host because what they’re looking for are guest sources for their different articles and whatnot to do background research and stuff like that. So eventually, early media or traditional media is probably going to use this site just like anyone else. But we specifically built it for, like you’re saying, the author or a crowd funder. Something that has a specific timeline in mind. Because you can load up – you can just do all these interviews right now. You can pitch 100 shows a day on our platform. There’s a way to do it like on autopilot, even, if you wanted to. And then yeah, and then make sure it’s all going live right around the same time. So it feels like there’s legitimate buzz around your initiative.
Mario Fachini [19:30]
That’s very exciting even to me. I know, there’s a lot of people listening that are like, “Wow. I need to get this.” And I’ll make sure there’s a link in the show notes on EA Interviews, the website. But I kind of want to launch a new book now just to put all this into action. I mean, I understand the value of this and I wish I would have known about it seven years ago. Tell me what is your biggest success story you’ve had? Okay. We’ll try this again and act like I’ve done this 100 times plus. What is your biggest success story you’ve heard from someone using your platform?
Joon Han [20:06]
Yeah. I mean, well, say, so unfortunately, we have some pretty big shows using our site to get guests. But there’s a feature built for those kind of host called stealth mode, where they basically can use our site without [inaudible] [00:20:23].
Mario Fachini [20:24]
I saw that.
Joon Han [20:25]
And the point is that we went to a podcasting conference, I want to say, about two-and-a-half years ago, almost three years ago and I was able to talk to some NPR producers. And they love the technology. They’re, like, they have some really esoteric guest needs. But the woman who produces two different shows, she said, “You know, we would never use this technology though. Because we already get pitched to death. And so this would just put that on like turbo.” And so we didn’t know what to call it back then. But we had that feature built out. So I showed it to her. She’s like, “Oh. Oh, yeah. We’ll totally use this. Basically, people don’t know we’re using it.” Now, we’ll tell you the people that are most successful are someone that knows kind of what the medium. The medium is a very intimate medium, right? So you and I, we were public speakers, right? But when you’re doing podcasting, if you’re speaker guy, that’s not going to work for this medium. You got to kind of be a little more authentic, share some stories that are really more vulnerable, and more on the somber side of things and whatnot. You still want to lighten it up at the end. People that have done really well that we’ve been seeing right now are people that actually do coaching, like professional coaches. Because coaching is just about fit, right? Most coaches know the same thing as other coaches. Like you and I, Mario, even though we’re not professional coaches, we could still coach people to be successful in their businesses. But you hire a professional coach based on the fit of values. And like, “I think this person is going to get me. You know, I’m a yoga lifestyle kind of person and they seem like a yoga lifestyle kind of person.” Or, “I’m a hunter, like red meat potatoes kind of guy. And this guy is like a no nonsense straight shooter kind of guy. He’s my kind of guy.” So the people that are doing really well are those kind of things. So there’s a guy named Aaron Walker – and I wish he could take credit for it. But he grew his coaching business before our platform even existed. And just like you said, you wish this platform had been around. He wishes this thing was around. He did in his first three years of coaching, he had zero clients, just retired, pretty young age, a very successful CEO kind of position whatnot. And he didn’t have any clients. And you know, how do you start coaching? But the problem is he’s like an old, ubiquitous white guy. There’s nothing special about him. He’s not going to get on Good Morning America. It’s just hard for him to get on traditional media. So he started looking at podcasting. In his first three years, he did over 308 interviews. And by the end of those three years – again, I want you to listeners to be clear, it wasn’t an overnight kind of thing. But after three years, he was doing $50,000 a month in coaching. So $50,000 a month. I know most entrepreneurs after three years of business would love to be doing $50,000 a month in anything. Now to his credit, the guy just worked really hard. I mean, to do 300 interviews, basically, 100 interviews a year and be super compelling and shares the same story like it’s the first time you did it, [inaudible] [00:23:31]. I think that’s really hard to do. Now, since his – I met him after that three year period. So he’s going into year four. He has since done about 300 interviews per year. And now, obviously, with our technology can do it even faster. And so that’s amazing to me.
Mario Fachini [23:48]
So he’s using it almost exclusively just to book more and more shows?
Joon Han [23:52]
Yeah. Just to put more and more shows. And back then – so what he perfected after three years – and I sat down and interviewed him. Because, obviously, he’s doing something in his interviews that’s lending him coaching clients. That’s not a given. Just because you’re a coach and you’re on podcast doesn’t mean you’re landing clients. But he has figured something out. And so I was curious, I interviewed him to see if he knew why his interviews are doing well. And he basically, after three years, figured out what he needs to say, what he needs to not say, that kind of stuff. So he perfected his side of the interview. And then now using our platform, it’s just like, turbo fuel. Because now he knows what to do. And now it takes all the work out of pitching shows. It’s like his assistant just logs in into the account and just pitches, like, 50 shows a day. That’s it. It’s pretty simple.
That is not only in a very successful and inspiring success story but I’m glad you mentioned him specifically because I know him and having him on the show.
Joon Han [24:54]
Yeah. It’s awesome. And the thing is, a lot of people that are successful, it’s an iceberg, right? Like, what you see on – what you think is their secret to success is only the very, very tip of that iceberg. And so there’s a lot of things he’s going on. But one thing he will say is like, he grew his coaching business zero to 50,000 a month on the power of podcasting. Back then he hired a PR agency because tools like this didn’t exist to do that kind of stuff.
Mario Fachini [25:29]
And the whole tip of the iceberg thing is, I hear a common theme between all of my VIP guests, and it’s the people who are successful were willing to put in the work, basically. Everyone knows what to do. But I mean, you’re just rattling off, “Oh, yeah, I did -” whether he’s 300 a year or 300 in three years, that’s a lot.
Joon Han [25:52]
Yeah. It’s really work.
Mario Fachini [25:53]
And like you said, most people stop at what 36,37? I know that I heard this stat. Most people don’t even get their podcast the first ten, whatever.
Joon Han [26:04]
Mario Fachini [26:04]
Past the first ten episodes.
Joon Han [26:07]
Yeah. It’s a real thing. Right? And I mean, the thing is, listen, that’s actually one of, I think, the biggest misnomers about entrepreneurial success is that everyone’s telling you like, “I got to work smarter and not harder” kind of thing. But smarter and not harder only applies to you if you work for somebody else. If you work for somebody else, you get paid for eight hours and just do an hour worth of work and get it done. But for entrepreneurs, you could look at any successful entrepreneur, they work smarter and harder. They’re putting in, like, 60 hours a week but working really smarter for each hour. So basically, Mario, if you are working smarter and harder and I’m just working smarter and not harder so I basically put in two hours of work and I got eight hours of work done, yay. And you put in eight hours of work but you’re working smarter and harder, you’ve basically left me by a week in one day. And then basically in six months, you’ve left me by almost two years if you’re working smarter and harder. And so, I mean, listen, I don’t know anyone that’s a self-made millionaire, we will all tell you it took us 11 years to become an overnight success. It took us anywhere from nine to 11 years to become an overnight success. And that is a fact. Anyone else that does it other than that, that’s like lottery odds kind of stuff. It’s not a way you can plan your success.
Mario Fachini [27:35]
Well, it sounds like you’re helping a lot of people and you definitely have a lot of good insights in there. Where do you see this going over the next five or ten years?
Joon Han [27:45]
Yeah. I mean, I definitely think – I know podcasts will be around. But you and I know, there’s a lot of big money entering podcasting right now as far as traditional broadcast media. And then when you think of the growing, like the home speaker, the Alexa device kind of thing, those things, they’ve been growing by exponentially in their sales the last two years. And that’s not without self-driving cars yet. Well, the self-driving cars, I think that stuff is going to explode even more. Because you’re going to be able to import your Alexa settings from your home to your mobile office. That’s like a self-driving car or whatever. And so we will still be doing this service. But there’s probably other – there’s other things going to open up in the industry. But there’s no way for us to know. I know that podcasting will still be around. But I’m not sure the media will be the same. I don’t think people will consume it or create it in the same way that we’re doing right now. I think we have – AwesomeGuests, when we built our company, we said we have a ten year runway to make money the way we’re currently making money. Ten years from now the current way we make money is going to be extinct. And that’s just being a conservative. So I’m not saying that podcasting is going to go away. But I think the way the medium is getting created and consumed will change significant enough that I think our business model will not survive past the ten year window. So we’re about two years in to our ten year forecast. So it’s still good healthy run. That’s [inaudible] [00:29:18].
Mario Fachini [29:18]
If you were to take a guess, what do you think’s going to change? You said “the way that people are doing it.” They’re still going to – the devices they listen on may change. But what do you think will change about how – you mentioned the process to create the podcast itself and what we’re doing.
Joon Han [29:34]
It’s going to be more along lines of Netflix experimented with their choose your own adventure movie. I think it was like Black Mirror: Bandersnatch or something like that. So probably not the too far future, my narration of choice, like, James Earl Jones or something like that. He’s going to be able to read me my Alexa skills but in his voice. So already like Waze two years ago, they had Terry Crews navigate your directions and stuff like that for you. So in three years I think all my content is going to be customizable according to my settings, not you as a creator. So right now, audio SEO is garbage. It doesn’t really work very well. Google is trying to hack that right now. Adobe has created software where I can type something and I can make you say something you never said based on a document that I typed based on your voice. They just need to hear 40 sounds that you make and they can make you say anything. So the scariest –
Mario Fachini [30:40]
Please tell me what that software is.
Joon Han [30:43]
It currently exists. Go look up Key and Peele Adobe. And they basically make them say stuff they never said in this live demo. I think it’s, like, two years old now. And so the crazy thing with them is that, those 40 sounds they need to hear from you this is the same thing what Like seems like Dragon [inaudible] [00:31:00] ] speaking software or whatnot. Every president has enough footage out there that they can make a president say anything they want to at this point. So it’s kind of a scary thing. But on the positive side, is that my media will – I’ll say like, “Mario, maybe I love your podcast. I love the content.” But I want a different voice. I want Allison Janney from the West Wing. I want her voice telling me this stuff. And maybe it’s a boring interview from Slate Magazine. The interviewer, I can choose James Earl Jones ask the question and then Margaret Thatcher does the answers in a British thing. I believe that all of our media will be highly customizable that way. So it’s going to be – I don’t know what the role of the creator is going to be and what copyrights are at that point, but right now as long as I tribute you as a source, I can parody your stuff. I can play almost your whole interview as long as I’m doing it as a commentary.
Mario Fachini [31:57]
Wow. That’s interesting. So if you don’t like my voice, you could replace it with Elizabeth Hurley, for example.
Joon Han [32:03]
Yeah. And I can say – you know what? Also, there’s a sportscaster, his name is Adrian Wojnarowski. He breaks all this NBA news. But on his podcast, the way he talks is really annoying. It’s very herky jerky. He’s clearly a journalist that deals with the written word, not the spoken word. What I would say, I love his content but I want it to be read by someone else that’s more fluent. I wanted to be read by you. I don’t want it to be read by him and that kind of stuff. And so I just think everything is going to move to customizable because that is the future. Right now there’s very little technology-wise that we can’t get our own. If you have enough money you can get designer drugs for your DNA, like your blood pressure medicine and mental illness kind of stuff. In about two years, if they map our guts properly, like your gut what they call microbiomes, the bacteria in your gut is different than my gut. And so we will be able to generate diets based on our specific gut content, things like that. And so, obviously, it starts with a super wealthy. Get that kind of Cadillac kind of designer drugs. But eventually that all trickles down. And so the thing with content creation, I think, the highly customizable thing is probably what’s going to happen.
Mario Fachini [33:25]
That’s very interesting. I remember when I was studying video production and animation and all that stuff, they were already. And this is, let’s just say, a few years ago. They were already talking about the 3D models of being able to take any actor or actress while they’re in their prime, map them, and then they could – they’ve already done it with some movies.
Joon Han [33:50]
Yeah. And actually, it’s really interesting. There’s a definite dividing line in Hollywood of that. And that they don’t want to get in the business of using artificial intelligent versions of like Carrie Fisher in Star Wars. But then I just read the Fast and Furious, they’re bringing in the guy who’s dead, Paul Walker. They’re bringing them back for this movie. And they’re using it as a selling point. Whereas, the Irishman is coming out on Netflix later this month and they used a lot of de-aging technology, the same de-aging stuff they used on Samuel Jackson for Captain Marvel. But Robert De Niro said, “Well, using de-aging technology, we don’t need makeup artists anymore. So you’re like, “Okay. But then the de-aging technology, that’s not that different than an AI version of you.” It’s just what’s happening –
Mario Fachini [34:42]
And it’s also the digital version of whenever people do cosmetic surgery.
Joon Han [34:47]
Right. So let me tell you something that a lot of people don’t know, back I want to say, almost, 15 years ago, there’s a defense contractor, like Northrop Grumman, those kind of things. They had a software that can mimic the AI of a person. And the reason they did that is that there was an ex-Navy SEAL guy who was the world’s foremost consultant in antiterrorist proofing your building. There was just something about the way he saw things that he was like, “This is exactly how you attack it.” Which is different than the way a slot person would look at a building and stuff like that. But the problem is, there was only one guy. And they wanted to reproduce him. So they built this technology that, basically, downloaded his persona. And mostly, like his social defects, the way he sees the world in a very unique way made it so now his AI can be consulting buildings and architecture plans from the very beginning. So the only reason the software is not ubiquitous right now is that the government is already using it to terrorist proof buildings and whatnot. Because they’re afraid if one guy is going to die.
Mario Fachini [35:54]
Well everyone will eventually.
Joon Han [35:55]
Right. And the reason this software hasn’t become ubiquitous yet is that there is a very real intellectual property quandary. Because the people that want to use the software the most are engineering companies. Because what happens, Mario, is if I retire from engineering company after a long career of 30 years, I’ve seen a lot of really weird problems and fixed them. So then the gap between me and a newbie from college is a 30 year experience gap. It’s like a problem solving gap. And so what these companies want to do is, before I retire, they want to download my AI onto their servers. So now, the company owns that. But then these engineers are like, “Wait a minute. But that’s me though. You don’t own me.” And they’re like, “Well, we kind of do. You solved all these problems on company time. You went to conferences and learned on company time. So that knowledge should belong to us.” So it is a very real active court case going on. And I don’t think this is a real answer for it. And so a lot of good stuff like that, like, litigation, they’re very mindful. Because litigation is all about precedent, you know, what has been sentenced. So once that changes – and so even in Hollywood now, the Hollywood studios, I don’t think there’s one studio that wants to be known for the studio that basically ushered in the era of using all AI actors. So what you’re seeing is they’re doing it in very small pieces because there’s like a union issue, obviously, between them and the actors. But also they’re not sure what kind of future that is. So there’s not a studio alive on the on the planet right now that wants to be known as the one that ushered in this weird era of whatever. But the technology is already there, man.
Mario Fachini [37:43]
Yeah. I’ve seen it with – I know people that are scientists and it’s the same thing. “Well, you created that – you found the cure for cancer through our company and we funded it.” Well, I’m the one who found it.”
Joon Han [37:54]
But usually science, something like that. But this is even more esoteric past that level. Because it’s not like – it’s not an invention. It’s me. It’s the way I think. I played some role in that. They’re like, “Well, maybe. Maybe not.” Like, “No. No. I don’t like – you can’t download my idiosyncrasies and say those are yours. Or my values. Those are mine.” And so there’s a legit battle that they have –
Mario Fachini [38:22]
It’s you while it’s working for them. The second you try to get out of it, it was theirs all along.
Joon Han [38:27]
Yeah. Yeah. So it’s creepy stuff. But like I said, the future is all about custom tailored stuff.
Mario Fachini [38:37]
Does that include suits?
Joon Han [38:39]
Yeah. I mean, that’s the promise of 3D printing. And so it should be, right? Is that I put on VR goggles. I can go to a mall. And a tailor can measure me specifically. And then they have a certain source code that only belongs to that retailer. And they could print me my suit on site. mean, that’s not that far.
Mario Fachini [39:02]
This is exciting and fascinating. And here I thought I had a fancy show. And I feel just like, “Well, this is a good start” But I think it’s awesome the Expert Authority Insight I’m hearing is you had a ten year forecast. You plan this out and you already have the exit strategy for it. And most people don’t think a year or two down the road when they should be because all this stuff, the reality is, it is changing. I was going to crack a joke but I didn’t want to interrupt you in the beginning when you said, “You know, eight years ago with podcasting.” And I was going to say, “Is podcasting been around that long?” The truth is, yeah, it has. It’s been 15 years. Actually, it’s been over a decade for sure. And it’s still in its infancy, like you’re saying.
Joon Han [39:43]
Oh, yeah. It’s still just getting started. It’s still just getting started.
Mario Fachini [39:47]
And it sounds like we’re already 20 years ahead of where it’s at.
Joon Han [39:50]
Yeah. But again, to say that this is the way the media will be created and consumed, there’s no way that that’s going to be true three years – like you said, in your window, three years from now, maybe. Five years from now, no way. There’s no way.
Mario Fachini [40:06]
I don’t know whether to take offense if someone really likes the content I’m putting out but doesn’t like me. It’s like, “You can replace the host.”
Joon Han [40:13]
But then other people might want you. They prefer like, “You know what? I don’t like this guy. I want Mario to read this.” And then you’re back in. You’re getting paid to do the voiceover for someone else’s podcast at that point.
Mario Fachini [40:26]
That’s so surreal. I’m thinking of some other shows. It’s like, “No. No. We need you to do the voiceover for my show.”
Joon Han [40:36]
Well, so the danger is that things become consolidated. So then basically, when I listen to podcast, there’s only 20 voice options. But then if I pay an upgrade, I can download some other voices. And I can even pay for the original voice. I don’t know. Who knows where it’s going to go? But if you’re going to make me guess five years out, that’s what I’m guessing.
Mario Fachini [41:01]
That’s interesting. So I could technically be on 50 other shows.
Joon Han [41:07]
Yeah. Absolutely. But I mean, think about it, there’s voice actors right now, right? And so they could say, “Listen, I’ll hire up my – you want to use me for your travel guides or your home Siri system? Great. This is how much it costs per month.” And so now these voice actors get subscribers to their voice, which is crazy. But why not?
Mario Fachini [41:28]
Now, that is fascinating to me. Because I have done voice work for various things outside of the show in the last, let’s say, few years. So if anyone does want to use it, let’s talk. I’ll be happy to listen to your offer or whatever. I don’t know. But let’s have a conversation. So I have one more question for you before we go to the Imperfect Action Round. And it is who is an entrepreneur you would love to meet that you haven’t had the ability to yet – or opportunity, I should say?
Joon Han [41:56]
This is an interesting one because I just saw her name pop up on the news. I mean, although it’s controversial, I would love to sit down and have just a candid private dinner with – forget her name. But she’s the cofounder of Theranos. At the time, she was the youngest billionaire – the youngest woman billionaire in the world. And then they found out –
Mario Fachini [42:17]
I know who you’re talking about.
Joon Han [42:18]
– it’s all fraudulent and stuff like that. So she was in the news yesterday because her lawyers have been complaining that she hasn’t been paying them for a year. So had an arraignment day. But I just think that’s – I mean, if everything up to her becoming the youngest billionaire female billionaire, she was inventing stuff when she was in junior high and all this kind of stuff. I think she had a Stanford education. I think that would be such an interesting person to just figure out what happened. And what are some other ideas she has that she can’t do because her name has been silly. But she’s probably got business ideas, right?
Mario Fachini [43:02]
She has the behavior and the personality type that she’s that creative, ambitious –
Joon Han [43:08]
Yeah. But where did it go wrong? Where did it go wrong? And why did it go wrong? And was it really just one thing? Was it that her and her cofounder were secretly dating without anyone as a company knowing? Did that lead to then other secret things? Or was she the instigator? Was he the instigator? Because there’s a typical story of one person was corrupt and then lover, basically, corroborated their efforts. Who knows? So I just think it’s fascinating. But I don’t know if I’ll – I don’t think she’s doing interviews right now.
Mario Fachini [43:40]
We should reach out to her. I find it interesting. This is the first time this has ever happened where both of us don’t know the name.
Joon Han [43:49]
Yeah. I just know her as the founder of Theranos.
Mario Fachini [43:52]
You know what? I’m going to do something else I’ve never done. Hey, Alexa. Who’s the founder of Theranos? Great. Alexa don’t even know. Could you hear her?
Joon Han [44:07]
Yeah, I could. That’s cool.
Mario Fachini [44:11]
What the heck? I’ll tell you what, we’re going to thank our sponsor and we’ll figure it out by the time we get back.
SPONSOR Rosh Tips [44:19]
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Mario Fachini [44:55]
And we are back with the Imperfect Action Round. And today’s special password, keyword, special reference, whatever you want to call it – I’m making all this up – her name is Elizabeth Holmes.
Joon Han [45:07]
Yeah. That’s her. That’s her. At 19 years old. Awesome.
Mario Fachini [45:12]
Thank you, Google. And now I’m more inclined to hook up the Google Home that’s sitting in the box because, well, you’re useless. All right. First question, what – this was awesome. What is the fastest path to the cash?
Joon Han [45:31]
Like, for me or in life?
Mario Fachini [45:34]
For your prospects.
Joon Han [45:35]
For our prospects, if you have a very, very defined niche. I think that’s the hardest thing for entrepreneurs to do, is to really niche down. Because you feel like you’re leaving money on the table. But here in San Diego, we have a world famous example of niche which is Comic Con. There’s 140,000 attendees. It sells out in two minutes every year. But they’ve never moved off of their niche. And so I think the hardest thing for entrepreneurs – Mario, if I was to ask any of your listeners say, “Hey, who’s your ideal client?” They would say kind of like something somebody I might know. Who woke up this morning praying to God that they would meet you? There is a person that meets that criteria. They are very, very likely to buy. But I think, unfortunately, most people don’t know who that is.
Mario Fachini [46:27]
Very well said. Number two, what is the biggest problem you see your prospects making and the fastest way they can fix it?
Joon Han [46:38]
Yeah. I think the biggest problem, I’ll say with people like AwesomeGuests, is that they’re trained by things like LinkedIn and Facebook trying to put all the best envious parts of yourself out there. But to really be good at podcasting, you’ve got to share your stories about your warts so that people can identify with that the zero to hero narrative arc. So if you always going to cost to the hero, it’s never going to work for you in podcasting. In podcasting, you’ve got to show up with a story that tells people where you were at zero and then how you kind of grew out of that. And so, again, that’s why on our platform, people are allowed to put in or should put in as many things as possible. But one of the things we see is, most guests experts are only putting the good things about themselves and not the things that make them really more interesting.
Mario Fachini [47:32]
So like you were saying earlier and I wanted to ask you but, again, you were doing so well, I didn’t want to ruin the flow. But the podcast when you made the comment about Mr. Public Speaker, it sounds like you’re saying that podcasting is more conversational. Where public speaking, you kind of got to do the acting show piece kind of deal.
Joon Han [47:55]
Yeah. It definitely is more of like when you’re speaker guy, you are trying to exude in your presentation and even your articulation this expertise. But in the podcasting medium, your expertise gets revealed by your vulnerability, by your authenticity. So less performance, more genuine vulnerability and things like that. Yeah.
Mario Fachini [48:23]
All right. Number three, what is the best way to maximize customer lifetime value?
Joon Han [48:31]
Yeah. I think if you know who your ideal customer is, then you basically only listen to them. You don’t listen to the naysayers, the haters. You don’t listen to your maybe customer. You listen to your ideal customer. And lots of people, once we get the sale, we stop asking them. Because we’re just like, “Well, we got money. Relationships over.” But then you ask, “Hey, Mario. So now that you bought this thing, how’s it going?” But you do it more than just once. The typical way you do is like a net promoter score, on a scale of 1 to 10, how likely you’d recommend us to friend or colleague? Why or why not? That’s the part that a lot of people leave out why or why not. So if I say, “Well, if you’d recommend AwesomeGuests?” You’re like, “Well, yeah. Well, I give it a seven.” Okay. Well, that’s not that’s not a ten so why or why not? And you would say, whatever, whatever. “Oh, those are future products and services.” And so we even know, like in our company, we have a map of features that we’re rolling out and it’s all data driven. It’s all about people saying, like, “I’m trying to do this. The site is not quite doing that.” So we know what we’re going to roll out. We’re not just guessing. So that’s the key to lifetime customer value is you lock in your loyalty by just having a good authentic feedback relationship.
Mario Fachini [49:47]
And I think it’s so important that you’re sharing that, getting the feedback from your customers. And I’m thinking of the story you shared just a bit ago when you’re going – when you’re talking to the lady from NPR at the event and she’s going, “Well, we’d never use that because we already get so many requests and this would just amplify that.” Well, check out this new feature where you can browse in stealth mode. “Oh, we’re going to sign up for this.” And also a great success story for you too. Because it’s like, when you know what your customers want and you give it to them – I mean, it’s not rocket science. I can help you this way.
Joon Han [50:26]
But I think that the hard part is to – even back when we ran our strategy company, we only needed, like, 14 clients a year. So we’re not talking like high volume. But when someone didn’t choose us, when someone didn’t accept our proposal for services, we ask the same question, on a scale of 1 to 10, how likely you’ll recommend us? And so it’s interesting. I’ll tell you the story. Someone gave us a 10. They would, on a 10, recommend us. But they didn’t hire us. I’m like, “That’s a huge disconnect. Why is that?” They said, “Well, because in order to hire you ,we have to put down 20 percent up front. And we just don’t have that kind of money. If you had a payment plan, we would hire you right away.” I never thought like for a $90,000 service, we should do a payment plan. Because I was like, “You either have the money or you don’t.” But I asked that question for a sale that we didn’t get. And then we ended up getting that sale because he’s like, “Well, yeah. If you just had payment plans.” “Well, what do you mean payment plan?” We can’t start working with you until we have 20 percent banked in.” And then he was like, “Well, that’s fine. Let me start paying towards that though every month.” And we never would have figured that out on our own ever.
Mario Fachini [51:41]
So you didn’t get started on the service but you let them start paying for it until they hit that threshold then you started the services?
Joon Han [51:49]
Mario Fachini [51:51]
That’s very valuable feedback.
Joon Han [51:53]
Yeah. Because that’s like a consultant, we never gave people access to our calendar to even start scheduling time until they put down 20 percent. Because why am I going to give you time in my calendar that someone else can be paying for if you’re not paying for it? Doesn’t make any sense.
Mario Fachini [52:10]
So we got a whole other interview right here. You’re just throwing it all down.
Joon Han [52:16]
Yeah. Well, that’s another life, man. That’s my old life. I don’t want to do it anymore.
Mario Fachini [52:20]
Valuable tips though. Expert Authority tips. I love the insight. What is a book you would recommend to Expert Authority World?
Joon Han [52:31]
My favorite book for entrepreneurs is Great by Choice. It’s from the same author Jim Collins, Good to Great. But Good to Great was really written for large companies, like Fortune sized companies. It’s a book on leadership. Where Great by Choice is a great book for entrepreneurs. And Jim Collins is smart. He wrote it when the economy was tanking and more people were getting laid off and starting their own companies. And so it’s an academic read just like a Good to Great is. But man, I give out three books like candy. Anytime I do a workshop for entrepreneurs, I give out three books. I give out Great by Choice. I give out the Emyth Revisited by Michael Gerber. And I give out Everybody Writes by Ann Handley, which is the best marketing book, bar none, on the planet. Very practical. It’s not about marketing strategy. It’s how to actually do marketing. But those three books are my go to’s for anyone that wants to become better at what they do.
Mario Fachini [53:29]
Well, I appreciate that. And you’re making this super easy. I had a feeling you had more than one and I was going to say if you want to give a couple, like three. Perfect.
Joon Han [53:38]
Yeah. Yeah. That’s it. Those are my go to.
Mario Fachini [53:42]
You are awesome. I have thoroughly enjoyed this. I can’t wait to see you again at the next event. Where can people learn more about you and sign up for awesome guests?
Joon Han [53:50]
Yeah. I mean, to learn about me, just look up – you can look at my TED Talk. Just look up TED, Get Ahead By Giving Back. You can find me on LinkedIn, J-O-O-N – I think – you put that in the shownotes. I’m pretty sure I’m the only Joon out there. And then yeah, AwesomeGuests. They can always take a look. But I would recommend them to go through the link that you put in the show notes because it will send them to a specific page just for your listeners.
Mario Fachini [54:14]
Excellent. Well, thanks so much Joon. It’s been a pleasure. I definitely had a lot of fun. And you shared some really great Expert Authority insights. So thank you.
Joon Han [54:23]
Yeah, I appreciate it. Thanks for letting me serve your audience and hope to hear some great feedback in the future from the different comments and all that stuff.
Mario Fachini [54:30]
All right. Expert Authority World, we have another great episode here. I hope you had as much fun as I did. We’ll see you on tomorrow. Have a great day. And God bless.
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