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Josh Ramsey started in the late 90s selling media and advertising (something he thought  he could do to make money). He quickly realized, however, that he wanted to be on the other side of the table. He didn’t want to sell; he wanted to be the buyer and HELP COMPANIES rather than just make money. Josh shifted his focus to success, and with this change of mindset, he was able to do what he loved (and make money while doing it!).
Today, Josh is a Google Partner and owner of a digital marketing agency. He brings nearly three decades of sales/marketing experience to the table as a fractional CMO for other companies in need of a more robust marketing strategy.
As a fractional CMO, Josh helps business owners and leaders better understand their unique industries, set goals and KPIs, and lay out powerful marketing strategies that will help them dominate the competition across every advertising medium. When he’s not directly coaching clients on building a comprehensive marketing plan (incorporating both strategic and tactical marketing), Josh travels the country teaching his marketing strategies and methods that have been proven year after year.

What Expert Authority World™ is saying about the show:

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

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Resources Mentioned

Business Book Checklist
Your Digital Marketing Plan

Books Mentioned

People Mentioned

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What You’ll Learn In This Episode

**Click the time stamp to jump directly to that point in the episode.**

[1:11] We thank our sponsor, Rosh Tips 

[1:44] Joshua’s inspiration

  • Joshua wanted to get on the other side of the table because the retention that I was seeing as a sales guy was not very good
  • Joshua transitioned into the agency world and started an agency in 2009
  • Joshua’s focus is to write better ads to explain he inside reality better to the public

[2:28] Inside reality

  • Who you are
  • Apply the same methodology and principles with companies
  • Take what they’re good at and make that public

[4:12] Business owners, oftentimes, they are the best knowledge bank but they’re the worst officer of that knowledge bank

[5:28] Joshua’s methods

  • Wordsmithing
  • Whiteboard method
  • Strategic messaging versus tactical marketing

[9:51] Who Joshua works with

  • Working with small business
  • People that want to grow
  • People that want to figure out how they can scale and how they can fix their message so that they’re helping people and they’re explaining it well

[14:37] Joshua’s success story

  • Joshua worked with a pest control company
  • They worked on the innovation of their company and really focusing in on what did they do better
  • They were able to build a good audience for them
  • They’re tracking and getting down to the fine details of their cost per lead, cost per sale

[18:40] Your long term goals have to shift. They have to change based on the industry, competitors, and your vision as a CEO.

[24:06] Why Joshua wrote a book

  • People want to come up and touch something and making that physical purchase
  • Creating the book was a simple step to take a lot of the knowledge base that I have and start to share it with the public
  • To help business owners grasp some good ideas on how can they grow, how can they get to that next level
  • The book becomes a platform of education so that they understand my philosophies, my methodology, my principles

[25:03] Joshua’s SEO library

  • A full library of every element of SEO that’s out there
  • For business owners and people out there that want to know what do I do

[28:20] When you look at digital marketing what you want to be able to identify is you want to outrank your competitor

[29:53] How to increase ranking on Google

  • When you start ranking, Google is tracking visitors on your site
  • Google cares about user experience

[34:23] What type of client is good for you? And my response to that is, an educated client.

[35:57] Wheel of whatever: What is the significance of the guitar?

  • Something on the Shark Tank called the Guitar Buddy
  • Joshua’s tool, Your Digital Marketing Plan, allows business owners to have that type of Guitar Buddy

[42:50] AMP or Accelerated Mobile Pages

  • Amping is a legitimate piece of SEO
  • It speeds up your experience online
  • If you do a Google search and you want to know if a page is amped, look for a little circle, and it has a lightning bolt
  • The first page that they come in, you want to AMP those pages because they are found higher in the search rankings
  • That will help your user experience and help your overall website

[46:13] Time out to thank sponsor, Rosh Tips

[46:49] Imperfect Action Round

  • The fastest path to the cash is creating an enticing offer
  • The biggest problem that people have and the biggest way they can fix it is working on the engagement of messaging
  • The best way to maximize customer lifetime value is treat them the way you want to be treated

[49:57] We take a moment to thank our sponsor, Pipedrive

[50:12] www.EAInterviews.com

Wheel of Whatever™

Episode Transcript

Read Full Transcript

Intro [0:00]

EA Interviews Episode 133. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview. 

Mario Fachini [0:13]

You have a company but are you doing the marketing proper? Have you thought about hiring, you know, maybe you get someone out of school, maybe you get someone out of college, maybe you hire this big fancy agency. But what if you don’t have the budget for that? Maybe you get the receptionist, maybe you get the person answering the phones, maybe you get you. I don’t know what your situation is. If you have a brick and mortar place or virtual business, it doesn’t matter. What are you doing with your marketing? This is near and dear to my heart and that’s why I’m excited to have Josh Ramsey here on the show today because he has a great concept with the Fractional Chief Marketing Officer. So instead of hiring a giant agency or some overpriced person that just got out of college that may or may not know what they’re doing, he delivers results. He’s an author. He’s a speaker. And he’s a show host. And he’s going to get you results. And that’s why I’m excited to have Josh Ramsey on right after we thank our sponsor. 

SPONSOR Rosh Tips [1:11]

Winning With Google in 2020? Of course you want to. I’d advise Google search advertising and YouTube specialist Rosh Sillars. Download the free Winning With Google in 2020 Guide at EAInterviews.com/RoshTips. 

Mario Fachini [1:26]

Here is Ladies and gentlemen, Mr. Josh Ramsey. Josh, how are you doing today? 

Joshua Ramsey [1:31]

Hey, I’m doing great. How are you? 

Mario Fachini [1:32]

I’m feeling great. I’m excited for you to share with Expert Authority World because what you’re doing is so needed. And I don’t think many people realize that. How did you even get into it? 

Joshua Ramsey [1:44]

You know, back in the 2000s – I guess that’s the right way to say it -I was selling media, actually. So I was working for companies selling newspaper, transit, advertising, billboards, things like that. And kind of wanted to get on the other side of the table because the retention that I was seeing as a sales guy was not very good. And mainly I found that it was because of the bad ads that were being written. So I transitioned into the agency world and started an agency in 2009. And my focus, even today, is to write better ads to explain what I call the inside reality better to the public. 

Mario Fachini [2:25]

Why is that important for a company? 

Joshua Ramsey [2:28]

Well, you know, you have two sides, two concepts. You have the inside reality and the outside perception. The inside reality is who you are. A lot of times at my conferences that I teach nationwide, I talked about back in the day, whenever I met my wife, when I went out, I would go out just a couple times a month. And I would go to a birthday party or, you know, a casual party and drink one or two beers, but what do you do? You pull out your phone and take a selfie. So what I wasn’t showing on my social media is that I was engaged in church and I was engaged with my family and my nieces. And it so happened that I realized all of this around 2010, 2011 after I got married that my, my wife said, “Hey, you know, one of the things that drew me to you was your social media and you posted some pictures of your nieces.” And then it kind of dawned on me, my inside reality was that I was a nice guy. I was a good guy with good intentions. But my outside perception was I went to some parties and had a couple of beers. It didn’t mean I was a crazy guy. It’s just that I lived life and casually drink. And that became my outside perception. So realizing that, I applied the same methodology and principles with companies today. And my focus on doing that now with companies is, we take what they’re good at and we make that the public. The public can see that better. So that’s what we focus on and that’s a route principle of what I teach and what I do. 

Mario Fachini [4:01]

That’s a great analogy you brought up about how we display ourselves personally. Why do you think companies have such a problem showcasing it professionally? 

Joshua Ramsey [4:12]

You know, the worst people to write marketing in the world is the business owner. Because you know so much about it that you live it, you read it. So even for myself, being a marketing guy, a PR guy, it’s hard for me to write material for myself. So even the book that I just wrote, it was hard because I had to take a lot of material and then work it down. But then I work it in such detail that when someone walks in, they have to be wanting to know that information. They have to want to start at the beginning before they can get to Z, right? So you have to start at A before you get to Z. But I’m the guy that’s like, “Hey, man. I already know this. Why don’t you know it? Like, why are you not already there?” So I have to slow down and start bringing it. That’s why business owners, oftentimes, they are the best knowledge bank but they’re the worst officer of that knowledge bank. 

Mario Fachini [5:02]

What’s one of the best things they can do to start bringing that out of them and showcasing it easier? 

Joshua Ramsey [5:08]

Well, that’s where I guess I kind of – I point to myself. But the more direct answer is to find someone that can help you start to scribe that message. So a lot of times – 

Mario Fachini [5:23]

So don’t try doing it on your own? 

Joshua Ramsey [5:26]

I’m sorry? 

Mario Fachini [5:26]

Don’t try doing it on your own? 

Joshua Ramsey [5:28]

Yeah. Absolutely. So I will say that there’s two ways to do it that I would recommend if you are trying to do it on your own. And that is wordsmithing. Take words, put them down, and just kind of rework them, and then bounce them off people that know at least a little bit about your business. But then I use a methodology quite often that’s called the whiteboard method. The whiteboard method is essentially you throw a whiteboard up on the wall and you start writing out ideas. Write out concepts. And as you write those concepts, the rule of the room is that no one gets to make fun of anybody and no one gets to laugh and poke fun. It’s all about being original with content, with your ideas with what you’re going to do with marketing. Let me back up for a minute and explain another principle, which is strategic messaging versus tactical marketing. These are two different elements. Strategic messaging is what you say and how you say it. But more importantly, it’s what’s perceived by the audience. The tactical marketing is the platform you share that message. So we’re on a tactical marketing center right now that you provide. And people come to you for the strategic message. So people that tune in like the strategic message but you use the tactical platform that you have right here to share that message. So the whiteboard effect, you have to identify and break it down. Are we focusing on the strategic message or the tactical marketing of how we’re going to present that message? 

Mario Fachini [6:59]

So It sounds like the strategic approach is why you’re doing it. And the tactical is the steps you need to take to achieve it. 

Joshua Ramsey [7:08]

Yeah. So strategic is your message and the tactical is how you share that message. Right. Right. 

Mario Fachini [7:14]

Well, that’s a lot easier way to understand that then. “Okay. We’re going to do some LinkedIn and Facebook and then we’ll try this and then we’ll try this and then we’ll try this.” It’s like, how do you decide what works? And so many people are just piece mailing and throwing stuff against the wall. 

Joshua Ramsey [7:31]

Yeah. Yeah. I say it with all respect at conferences. But if you come to one of my conferences, you’d hear me say, “Any idiot can buy radio. All it takes is a credit card.” You know, just go to the radio station and give them your credit card and be like, “Hey, put me on the air.” But what are you going to say that’s going to drive consumers to want to engage with you in the conversation? And that’s really where a lot of people fail. So coming back to your initial question, it is how do you write that message? And it becomes wordsmithing it. Writing it down and figuring it out. And that’s where we kind of then move into a transition of the four steps of engagement. And it’s interrupting the audience and then engaging them. The third step is the education side of when they want to know more. And then the last one is an offer. An easy to take, easy to grab offer that people can say, “That’s something that I can hang on to. I can engage with and learn more about it.” And then it allows us, as the business owners or the marketing executives, to be able to market to them again more and more. 

Mario Fachini [8:41]

So you’re saying that the offer is important. You shouldn’t just keep saying stuff over and over and never ask for anything? 

Joshua Ramsey [8:47]

Well, you don’t have to throw out the offer if you don’t want to. But if you’re trying to make revenue and business then it would probably be smart to throw out a well-placed – 

Mario Fachini [8:57]

I see a lot of companies that do that where they have – you know, I don’t want to say they have a great message but it’s above par. They might spend a big budget on a commercial or YouTube ad or whatever the case is. It’s like they’re doing a good job. Everything’s very, very professional. But there’s never that call to action. And it’s just like, “Wow. They’ve got a good [inaudible [00:09:20] life, don’t you? 

Joshua Ramsey [9:21]

Yeah. Well, you expect people to put a good message out there. And fruit should fall from the tree. And it’s going to fall right into my bucket. 

Mario Fachini [9:31]

I’m here. I showed up. Yeah, you could put the millions over there. 

Joshua Ramsey [9:34]

Yeah. You know, why is things not working for me? 

Mario Fachini [9:39]

So let me ask about, it sounds like you definitely have a great game plan on how you help people. But let me ask you about the who, who are you really looking for and who do you really help? 

Joshua Ramsey [9:51]

Well, back in 2009 when I started my company, I had little to nothing. I mean, I floated alone from my parents to basically buy a computer. And after that, I just did the guerrilla tactic of door knocking, cold calling, and trying to get my foot in the door to speak at conferences. And after working that angle one of the things that I still am passionate about is working with small business. Don’t get me wrong. If a client comes to me and has a big company and they’re trying to maneuver the waters, there’s a saying out there that says, “What got you here won’t get you there.” So whatever I did in 2009, I can’t still apply those principles in 2019 or 2020, right? I’ve got to adapt. I’ve got to be agile to the marketplace. So I have to continue to grow and develop. So the clients that I work with are just people that, honestly, they want to grow. They want to figure out how they can scale and how they can fix their message so that they’re helping people and they’re explaining it well. Just a short example if I can just throw this out there,I had a conversation today with a new client that just started with one of my packages. The package is called a Premier Starter Package. And we were talking about where she’s at in the marketplace and what she’s trying to do. And I had the experience of actually buying her product before she actually came back to me. So it’s been a year that we’ve known each other. But I told her, I said, “One of the best things about working with your company was truly that you made it so simple. Like, working with you, just your people, your approach, how you work, how you get things done.” I was working with five contractors moving into a house. They were one to five. And it was a nightmare with four of the five. But she was that fifth one that things were just smooth. So I told her, I said, “Why are we not talking about that? Why are we trying to pitch people with pictures of these bathrooms that are gorgeous? But that’s not at the end of the day what they always want. They want not only a gorgeous bathroom but they also want the smooth process.” So that’s where we went to the innovation. And we started talking about that. And what I experienced with her and explained to her in the same scenario, what you and I’ve been talking about, she’s innovated her company but hasn’t explained it to the public. She keeps pitching on the same platform of, “I can build you the best bathroom, the best kitchen out there.” But everyone else says that so it becomes a platitude. So what I talked to her about is we change our message, we change our philosophy, and we talk more about the experience that people have in working with us, how we make it smooth and easy for people to work with us. And then as we do that, then people come to us. And it’s not now just based on price. We’re overcoming their objections before they even have the objection. And we’re educating them on why our system is smooth. We can do anything and everything anyone else can do but they can’t do what we do. And that is treat you the way you want to be treated, keeping things simple, smooth, we have a process that we work through. And it makes it a phenomenal experience for our clients. 

Mario Fachini [13:17]

It’s essentially like you’re foreshadowing the future and future pacing them, like you’re saying, and they can hire anyone. But when they choose you, you’re telling them the experience they’re going to have, not just the end result. 

Joshua Ramsey [13:32]

Yeah. Yeah. Yeah. That’s it. We want to paint that picture. The best storytellers out there have the biggest audience. They follow the best storytellers. 

Mario Fachini [13:43]

I want to pause for just a second because this is a great Expert Authority Insight. And for anyone listening, think about your customers and what Josh is saying here. A lot of people get focused on the end-result but think about the steps they go through. And it sounds like that’s what you’re doing and just focusing, and then bringing it to light. Not hiding it until, hopefully, they call you. I like that. That a great insight. Because if you’re taking them through the process before they go through the process, they’re more likely to call you to go through the process, right? What’s the biggest success story you’ve had from any of your clients taking them through this process? 

Joshua Ramsey [14:37]

Oh, man, off the top of my head. I would say that there was a pest control company I worked with years ago. It was a full blown process. It wasn’t just that particular element. But it was one of many. I mean, I’ve used a lot of analogies. But when you’re building a marketing plan, you don’t want to just focus on your digital plan. You have to focus on your messaging, like we talked about. You have to focus on a bigger picture. So with this particular company, we had to work on the innovation of their company and really focusing in on what did they do better. And what we were able to do is explain that through a series of videos. And really hitting the hot buttons. So by shooting those videos and then breaking them down into sizzle reel, so to speak, and then rolling those out over a period of time through social media and other strategies and tactical marketing. We were able to build a good audience for them. And then it built a leverage point. So in my leverage point that I’m talking about, let me just use a for instance, when we publish material, sometimes it’s not a direct ROI. It’s an indirect ROI. So business owners focus on, “Okay. I want to know if I spend $10,000, what am I going to get back? Like, where’s my return on that?” And sometimes you have to look at it and understand that you have to build authority. And as you build authority, people will likely come to you for that authority. So then you create a following. That’s how you get repeat and referral business for a lot of companies. So when we look – 

Mario Fachini [16:28]

So it’s a longer game. It’s not that immediate ROI. But if you do, let’s say, a video this week, a video next week after a year, like you said, you have that content library. You know, what do you think about this? I’m going to ask you a question about that consistency. Do you think there’s – how much of a degree do you think there is that people are watching just to see how long you’ll keep it up for? 

Joshua Ramsey [16:57]

Man, that’s a loaded question. I’ve never been asked that before. I don’t know. We’d have to probably have a longer conversation about that. Ask me that one more time slightly different and see if I can give you a good answer. 

Mario Fachini [17:09]

How many people do you think are watching just to see if you’ll keep it up? 

Joshua Ramsey [17:18]

I think that that goes back to commitment consistency, right? I think people want to know if you run a podcast, and you run it for three months, and then you shut it down, Why did you shut it down? Is there a good reason? So look at your resume. And again, I mean, I’m open to feedback on this. I don’t know everything. But if you look at a resume and if you’re trying to hire someone based on their resume, if you see a gap in employment, you’d kind of ask them why. Right? So in business, to me logically, and that’s a lot of what I base my strategies on is logic and human buying behavior. I would say there has to be a reason as to why you did one thing and then you stopped and then you redid it. So for instance, I ran a radio show for a long time. But the commitment that I had to give of running one hour a week, prepping for that, then running it, then cleaning the audio and publishing it was a lot of – 

Mario Fachini [18:15]

It’s a fair amount, isn’t it? 

Joshua Ramsey [18:16]

Yeah, it is. It’s a lot of work to do that. And when you’re doing it all yourself, you don’t have a huge production team, which was where I was at. I had a small production team but I was doing the bulk of the work. It was overwhelming at times. So I did the show for about three or four months and then I had to hit pause because business grew. So as business grew, I had to say, “Okay.” 

Mario Fachini [18:37]

What kind of first world problem is this? 

Joshua Ramsey [18:40]

Right. So I’d become agile. So part of my agility in the marketplace that I talk to clients about is running my own podcast, or doing podcasts with a great host like you and being able to share my message with your audience, and trying to work at different angles. So again, there has to be a reasoning as to why people have done something. But also, the marketplace demands different things. And if you try something and it doesn’t work, maybe you shift away from it. So it depends on, I guess, the business and the brand. To answer – come back to your question, what’s the business, what’s the brand, what’s your long term goals. And sometimes your long term goals have to shift. They have to change based on the industry, competitors, and your vision as a CEO. 

Mario Fachini [19:28]

There’s this quote that goes something to the effect of don’t hang on to a problem just because you spent a long time making it. And there’s a graphic and it’s kind of graphic. It’s someone holding on to a rope and their hands are bleeding. and it’s like, you can just let go and it might be the smartest decision. But so many people hang on, again, just because you made it. You know, don’t judge me just because I sin differently than you. I heard that after church one day. I was like, “Holy smokes.” 

Joshua Ramsey [19:59]

Yeah. I’d say don’t spend good money after bad money. So if you go buy a whole bunch of postcards, let’s say, and you stick them in the corner of your office, don’t go pay for postage if you realize that those cards all have typos on them. Don’t go pay for the postage. You just got to wash that money. So yeah, I’m with you on that. I just say it’s slightly different, right? 

Mario Fachini [20:20]

So you were talking about building up that library of content. And I was kind of asking because I noticed some interesting things. So cool. We’re live. This is public. And I can’t say too much because it’ll be too obvious. But let’s just say I’d notice some things the first few months, the second set a few – let’s do a quarterly. Every quarter, I’d noticed some big differences. And three to six months into it, it was like, “Oh my gosh. Your show is doing really well.” And it was like it was doing well four months ago but I suspect people are watching to see if I keep it up. And when you’re talking about that content library because it’s a great idea. I love what you’re sharing. But I also know and the smart way to do it is, you should crank out 10, 20,30 videos in a day or two. You can maybe release one a week. So you can essentially do three to six months worth of stuff in a few days. But that’s where it’s a matter of you don’t need to do it weekly. You just do it one or two times. It’s like, “Wow. You’re really sticking with this.” But when you’re doing it live weekly, it’s a different scenario. And I was kind of curious but also curious what you would say. And so, what was the end result with the pest control company? You started making all the content. You’re saying it wasn’t immediate. What did they find after six or 12 months of this? 

Joshua Ramsey [21:44]

Well, the immediacy that happened was not just the publication of information. But it was also tracking and getting down to the fine details of their cost per lead, cost per sale. So we were able to track from generating leads. And we just tracked initially lead generation from over $250 per lead. And they needed to have that much, much lower to say the least. We got them down in the matter of three years. The final number three years later came down to $45 – under $45 leads. We took them from 250 to 45. But it became the direct ROI and the indirect ROI by building that confidence. And at least having that confidence there of the community so that people go online and they look for you. Do they find you? Are you out there? Are you noticeable in different mediums? So sometimes that can be sponsoring your little league team. Sometimes you don’t need to do that. You can do it other ways. Again, that becomes the vision of the CEO. But that commitment consistency pays off in the end. And sometimes it’s very direct and sometimes it’s indirect. But I’ll kick it back to you with this last thought and you’re kind of hitting the same thing we’re talking about here. But if you have two people in front of you and you’re trying to make a decision. And one of them has a successful podcast like yours. And he’s been doing it for a long while. And then you have someone else who hasn’t done that podcast or done it very little and not as well. Who would you hire? If all things are equal, except for that, that’s where your indirect ROI can flow for you. And that’s where your brand and your commitment and consistency can really boost your opportunity. 

Mario Fachini [23:42]

You’re making this real easy for me to segue into the authority. I noticed you – congrats on the new book. 

Joshua Ramsey [23:50]

Thank you. 

Mario Fachini [23:51]

Why do you decide to do that? That has nothing to do with digital. That’s physical. 

Joshua Ramsey [23:55]

I get to hold it up and be like, “Hey. Yay.” 

Mario Fachini [24:00]

It’s not digital, though. Why would we do something that’s not online? 

Joshua Ramsey [24:06]

Well, you know, I mean, there’s something to go along with when you’re at a conference and you’re teaching a conference, and people want to come up and touch something and making that physical purchase. And living in a digital world that we do, oftentimes – I love the old saying and I love it and hate it, I guess, is the right word. You’re selling snake oil. And that’s why one of the things that I’ve built for public consumption is the largest library of SEO in the world. So if you’re wondering anything about SEO, I’ve created one library, one spot, where you can go see that information and have free access to it. And I probably got offline and offbase of what you’re asking but – 

Mario Fachini [24:54]

No, no. Please tell me what that that is. I want to make sure it’s in the show notes on EAInterviews.com. Give me the web address there. 

Joshua Ramsey [25:03]

So you can go to Jrcmo, ChiefMarketingOfficer.com, so Jrcmo.com. And you’ll see Tools. And under Tools, it says SEO definitions. So what I did is I created a full library of every element of SEO that’s out there. Now, there’s other strategies that may exist or you may have one element of SEO that applies to your website but not your best friend’s website. So if you’re not in eCommerce, you may not need certain elements of SEO. But I created this full library for just business owners and people out there that want to know what do I do. And is this snake oil? And the answer is, it’s not. The funniest thing that happens to me when I teach conferences is I have ad agency people show up in the audience. So I open it up to Q&A, typically, and I generally have the one person in the audience that says, “Well, Josh. You just spoke about how you can see results online.” So right now we’re talking about digital marketing. So they say, “You can see results.” I will say from the stage, “You can see results in the first month to three months. You don’t have to wait six months or a year.” So this ad agency person stood up and said, “That’s not true.” And I said, “Why do you say that?” They said, “Because I’ve never seen it happen. I said, “Just because you haven’t seen happened doesn’t mean it’s there.” And they wanted to go back and forth. But I showed him an example of what I call extreme. I’ve kind of coined this, but extreme long tail keyword phrases. And extreme long tail keyword phrases are essentially 15 to 20 words that people search for. And I take that when we talk about SEO and improvement, we talk about all these other elements and rabbit holes we can go down. I equate it simply to this to sum it up and kick it back over to you. Most of us have lived in the digital brain frustration where we say, “I’m looking for this particular product and it’s got to exist.” So you start doing a search and your search gets longer and longer with words. And at some point you realize, “Man, I wrote a whole paragraph to try to find something.” And that’s where I tell business owners to start, “If you’re trying to rank your website online, start with those long tail keywords where someone’s frustrated and they’re trying to find what you offer. And they can’t figure out how to say it. So they use these extreme long tail keyword phrases. And that’s where you start.” And that’s where you start to see impact in the first 30 days of working on a website is when you focus on those types of phrases. It starts to make your website found by search engines and that’s how you start to climb. 

Mario Fachini [27:55]

Because if you’re trying to compete with Los Angeles Pest Control, Houston, New York, Chicago, what others, another big city, pretty much any major city, Detroit, there’s a few competitors, isn’t there? When you have – I don’t know – 15 words or more in the search query, there’s probably not a whole lot is there? 

Joshua Ramsey [28:20]

You know that they are there but you want to outrank your competitor. When you look at digital marketing – which is, again, the segment that we’re talking about right now – when you look at digital marketing what you want to be able to identify is you want to outrank your competitor. So let’s just say you sell play sets or outdoor furniture, you want to rank for the keyword outdoor furniture. And if you live in Detroit, like using the GO that you just named, you want to rank for outdoor furniture, Detroit. Well, my question that I pose out there, the rhetorical is, how do you get to position one? You got to start somewhere. You have to start ranking position 100, 90, 88, and so forth to be able to get to position one. And then I carry that on to say, “If Google spends so much money -” and I’m just going to use Google as a coin right now because I am a Google partner. So I know quite a bit about how they do search functions and paid functions. So if they spend that much money, if Google spends that much money into search marketing, what are the odds that they use that same technology in their organic search features? The answer is, it’s got to be a lot. Wouldn’t you agree? 

Mario Fachini [29:43]

It’s definitely high especially with all the new devices and phones. And I’ll leave it there. There’s a lot of stuff, you know, toasters. 

Joshua Ramsey [29:53]

So that’s where I say, if you look at the similarities and then you start to look at case studies like I have for 15 plus years, then we start to identify that the trends are the same. And I’ve seen this time and time again. So when you start ranking, Google is tracking visitors on your site. So if we rank and we can get a visitor to find us organically and have a good experience, then Google acknowledges that. It will increase our ranking. So Google cares about one thing, the same way that as business owners, we should ultimately care about one thing and too often we get lost. That one thing is user experience. If we have a good experience, what happens? It goes back to what you and I talked about in the beginning, trust, authority. They look at us and they commit to that business, whatever that business is, they commit to them because they say that person is the authority and we trust them and we build that commitment. So as business owners, we look to commit to our clients. And all this just goes in this big circle. And I think people get lost in it. They get lost in, “Oh, I’m going to throw a message up on LinkedIn,” like you said earlier. 

Mario Fachini [31:10]

I kind of like LinkedIn. Let’s pick on Twitter. 

Joshua Ramsey [31:13]

Oh, I like LinkedIn. But the purpose isn’t the tactical platform, like we were talking about. It’s not the tactical platform. 

Mario Fachini [31:20]

Yeah. They’re all good and they all have their purpose. But what you’re doing, I mean, you can’t be putting -I love LinkedIn for the articles and the longer form but you can’t do that on Twitter. However, Twitter, the things going a million miles an hour. If you’re doing a post once an hour all day, you’re not going to pull that off on LinkedIn without agitating people. So they all have their purpose. And I actually like Twitter. I don’t want to pick on them. But it’s just – 

Joshua Ramsey [31:45]

Well, all the platforms can be good. 

Mario Fachini [31:48]

Absolutely. 

Joshua Ramsey [31:48]

It’s just what’s your strategy? Right? 

Mario Fachini [31:50]

Like you said, you need that strategy. So you’re talking about the authority. Is that one of the reasons you wrote your book? 

Joshua Ramsey [31:57]

It is, ultimately. Yeah. I mean, again I go back to my core belief, which is I want to help business owners. Whatever that looks like, I want to help business owners. 

Mario Fachini [32:06]

Whether it’s online or offline? 

Joshua Ramsey [32:08]

Yeah. Yeah. All of it. So for me, creating the book was a simple step to take a lot of the knowledge base that I have and start to share it with the public. So I share the book a lot of times for free at conferences. And sometimes there’s a small charge. But for me, I look at it as a marketing sunk cost. So just talking about my inside reality as a business owner, I look at it as a marketing sunk cost. Because I’m never going to – I could be wrong and maybe I hope I am wrong. But I don’t expect someone to say, “Hey, I found your book. I read it. And now I want to hire you.” That’s not really what to expect. So it’s indirect. 

Mario Fachini [32:47]

It does happen.  

Joshua Ramsey [32:48]

I’m sorry? 

Mario Fachini [32:48]

It does happen. I can tell you after I published my first book, it will happen. 

Joshua Ramsey [32:55]

Yeah. I look forward to that day. But I didn’t publish with the intent like I would run a radio ad or a television ad. I run those for direct ROI, typically, unless it’s a branding campaign. But I wrote the book really to help business owners just grasp some good ideas on how can they grow, how can they get to that next level. Again, what got you here won’t get you there. 

Mario Fachini [33:24]

See, and that’s what I like. Because I know you’re looking to add value. And if you’re going to do it, that’s the best way to do it. Because there’s a lot of books out there where it’s completely – it’s basically a sales letter that they printed in a book. If that’s what they want to do, God bless them. That’s not what I teach. But I will say there is a happy middle ground where you can do some things intentionally without a doubt. Say, “Hey, go check out, you know, at the end of the chapter, put something in there. Check out this – have those all offers and call to actions.” And it definitely works. But you can still have the thing 95 percent all value. Even still have the whole thing 100 percent value add. But it’s just having some of those call to actions in there. Well, if you’re bridging that gap from the – if you enjoyed this chapter, check out the free downloadable resources. 

Joshua Ramsey [34:23]

Yeah. If you don’t mind, I’m going to go back just a little bit in our conversation. You said, what type of client is good for you? And my response to that is, an educated client. 

Mario Fachini [34:32]

There you go. 

Joshua Ramsey [34:32]

Because if they understand what I do as a Fractional Chief Marketing Officer, or if they work with my ad agency, and they understand what’s going on, it’s an easier faster conversation to the future. So if they read — 

Mario Fachini [34:45]

It’s not a training call. It’s how can we implement this for you. 

Joshua Ramsey [34:49]

Right. Right. So then what happens when they don’t do that is that when they don’t have that education, then they come back and they need to be trained, say, six months or a year later and asking questions that I’m good with answering. Don’t get me wrong, I’m good with answering that. But it becomes a longer conversation that business owners oftentimes get frustrated with. And that’s why I typically make business owners sit down and work with me for 30 days before they just say, “Go do it.” Because I want them to understand the principles and the methodology that I’m going to be working with and implementing for that business. And that’s the goal that they understand. Five inches of water while I’m swimming 50 feet deep. They don’t have to go as deep as I do. So the book becomes a platform of education so that they understand my philosophies, my methodology, my principles. And as they understand that, they will either agree and want to hire me. Or, they will disagree, thus, we don’t work together and no hard feelings. 

Mario Fachini [35:57]

Yeah. That’s a great point because when you get people coming onboard just, like, out of nowhere, you get an email or a call and it’s, “Okay. I’m ready to go.” Well, where’d this come from? Well, they’ve been following you for three, six, nine months. Usually, it doesn’t take longer than that. And I’m thinking my own stuff. But that’s what you’re talking about with the videos, the books, all the good value added stuff. I’ve also had the people where it’s like the two month project becomes an eight month project and it’s six months of training. Intermittently every four-and-a-half days through six minutes at a time and it’s – I don’t recommend that either. So I have one last question. This is what I call the wheel of whatever. And I do have a wheel. It’s in the process of getting painted right now. But this is I just ask a question and it could be something like, who’s a celebrity you’d like to have dinner with, an entrepreneur you admire from, like, maybe Shark Tank or something. But I see something behind you there. And I got to ask about this. Question, what is the significance of the guitar? 

Joshua Ramsey [37:12]

It kind of goes back to what we talked about earlier. But I knew you’re going to throw some type of curveball at me but I can handle this one. 

Mario Fachini [37:19]

No. This isn’t a curveball. I got some other ones if you want me to go there. 

Joshua Ramsey [37:24]

Maybe the next time, right? So back in the day – well, I guess it’s still going on. But the show called Shark Tank, there’s something on the Shark Tank called the Guitar Buddy. And I wanted to learn to play the guitar. So I bought the Guitar Buddy. And this tools, a lot of people know what it is, but you hook this tool up to the neck of the guitar and it teaches you how to play the guitar. It tells you this is how many times you strum. And I can play the guitar with the Guitar Buddy. But, ultimately, the goal is that you remove the Guitar Buddy and then you have the hand motions down and you learn the music and so forth. So that’s the ultimate goal. Well, over the years, like I talked about, so many business owners tell me, “You know, you’re selling snake oil so just sell me on the snake oil, Josh.” And I look at them and I go, “This is not snake oil.” So I got frustrated with it and said, “There’s got to be a better way to explain what this is.” So the frustration – and I’m coming back to the guitar and why I have it with the Guitar Buddy – but the frustration became if you want – if someone, an agency, comes to you and says, “You need to AMP your website.” The business owner goes, “What’s amping? Is that even something?” Well, it’s not snake oil. Amping is a legitimate piece of SEO. But some companies don’t need it. And it’s very expensive to do through a whole website on every page. And the majority of websites don’t need it on every page. Unless, you’re a news publication, you typically don’t need it on the entire website. But the question becomes, how many pages do you need it? And do you even need it? But then we’ll say that you hire that company to AMP your website. How do you know that they did it? Oftentimes, business owners have no idea. So I created the tool that teaches you the same way a Guitar Buddy teaches you how to play the guitar. This tool that I built called Your Digital Marketing Plan is a tool that allows business owners to have that type of Guitar Buddy but have it for SEO. So what it does is it takes snapshots before you have any SEO done. And then it takes a snapshot afterwards. So instead of you going to an adage and say what should I do and they tell you AMP the site, that becomes a strategy and a question of does that SEO guy really know what they’re doing or do they not? This tool allows you to see firsthand from a third party program, do you need it or do you not, what’s there, what’s active or what’s not. Then when they’ve completed it rather than you go, “Oh, okay. I guess you did it. And here’s a check.” Instead, you can run the report again and see if they actually completed the work or not and what the effect was. That becomes key. That becomes you knowing for sure that you’re paying for a service and you’re getting something from it, something was actually completed. And I think that if I had one message out there in the digital world, that would be the one message is that, following that type of philosophy, whether you use my program or you build your own, that type of mentality, that type of understanding, gives you something tangible in a world that too often people think is not tangible at all. They think it’s snake oil. And that’s why I have the guitar. That’s why I believe in the Guitar Buddy. And that’s how I took that mentality and that idea and general principle to reality in the digital marketing world. 

Mario Fachini [41:04]

That’s fantastic. Where can people get the tool? 

Joshua Ramsey [41:08]

They can go to Jrcmo.com and they can learn more about it through the SEO crest and then they can email me. The Jrcmo.com website, we’re in production. It’s growing very quickly. But they can also go to YourDigitalMarketingPlan.com and they can get information there. And just email and I can show them all the details ,all the information, and help them out. We typically custom fit for every client, for every customer that wants it. We custom fit it, custom tailor it so that it’s not a one size fits all. You don’t have to pay an extraordinary amount of money if you only need six elements rather than all 80 elements of what SEO is. 

Mario Fachini [41:51]

Well, I appreciate you for sharing that because it can be a black hole plain and simple. There’s a lot of things. You know, there’s that quote, I think it’s from an old movie. It’s like, I know my advertising – I know half my advertising is working, but I just don’t know what 50 percent – 50 percent of my advertising is working. I just don’t know which 50 percent. It’s like when you can track it and measure it, that’s huge. So I’m glad you made that available. And I got to modify this. But the host is a cool guy so he said he’s going to let me. I said, I have one more question then we’ll go to the sponsor. I have, like, 1.5. You said AMP the website. What is AMP the website? I remember when I was learning about SEO citations and all of that stuff, the NAP, the name, address, and phone number. The only thing I can come up with is AMP would be address, metadata, and phone number. 

Joshua Ramsey [42:47]

Nope. 

Mario Fachini [42:48]

Awesome. I’m wrong. Tell me the answer please. 

Joshua Ramsey [42:50]

The great thing about Your Digital Marketing Plan, that tool is that you can go into the search feature and type in any idea. If an SEO guy tries to throw something at you, a curveball, and you’re wondering what it is, you can type it into that toolbar and see every crest. I actually created an icon for every element of SEO. So it’s not just descriptions but there’s actual crest that goes with each one. I love soccer. I love the real football, the European League, La Liga, and such. So I created crest based on kind of that theme. Side note, sorry. But amping is actually called Accelerated Mobile Pages. So what you look for whenever you see AMP pages, if you search for news articles on your phone let’s say, so this is mobile, Accelerated Mobile Pages. What Google does is it caches your page. So you have to essentially build a page and you submit it to Google. Google accepts it. And I’m simplifying this. Please understand for those experts out there that are going to try to email me later and say you’re wrong. I’m simplifying. So you submit this page to Google. Google accepts it. It caches that page. And then when a user is looking for that content and they go to that AMP page, what they’re able to see is that content of that page. What it does is it loads all the other content behind it as you’re on that page. So it speeds up your experience online. So on general website, if you’re – well, just let me back up. So if you do a Google search and you want to know if a page is amped, look for a little circle, and it has a lightning bolt. If you see that next to the page, that’s an AMP page. If you don’t, it’s not. One last thing, if you would. If you’re a business owner and you’re thinking, “Okay. I need to go AMP my website.” Sure, if you’re getting a lot of visitors on mobile. But also be careful and only AMP your pages that are high entry. Meaning the first page that they come in, you want to AMP those pages because they are found higher in the search rankings. And that will help your user experience and help your overall website. 

Mario Fachini [45:07]

Well, I appreciate you for telling me the answer and sharing it with Expert Authority World. It sounds very akin to a CDN, a Content Delivery Network. But I know that’s more for the images and the rest of the data. This is the initial ones on the heavier load pages. 

Joshua Ramsey [45:27]

Right. Right. It can be. I mean, again, that – the reason that you get five different opinions when you ask five different SEO guys about your website is, two of them don’t know anything that they’re talking about. And one of them is just flat out lying to you. And then the other two, they have a difference of opinion. Their strategy is different based on their experience and what they’ve done. And that’s why you get five different opinions. 

Mario Fachini [45:53]

Okay. But overall, the end result is it’s a better experience for the end user. 

Joshua Ramsey [45:59]

Absolutely. Absolutely. 

Mario Fachini [46:01]

All right. Well, you got me all intrigued about this now. I’m wondering where the lightning bolts are at. It’s a little game I’m going to play later. All right. Sponsor. We’re going to thank the sponsor and come back for more fun. 

SPONSOR Rosh Tips [46:13]

Winning With Google in 2020. I have no doubt you want to for your business. But who do you trust? And where do you start? I’d advise Rush Sillars. Not only was he Episode 22’s featured VIP guest but he’s also a Google specialist with search, advertising, and YouTube. And I had him put together this free Winning With Google in 2020 Guide for you to get started with right now. Go to EAInterviews.com/RoshTips to get your free download now. Once again, that’s EAInterviews.com/ RoshTips. 

Mario Fachini [46:49]

All right. We are back with the Imperfect Action Round. Josh, are you ready to take imperfect action? 

Joshua Ramsey [46:56]

Sure. Let’s see that. All right. I got 60 second – I got three questions for you, 60 second answer rapid fire. The first one is, what is in your experience the fastest path to the cash? 

Joshua Ramsey [47:12]

Creating an enticing offer. 

Mario Fachini [47:17]

That’s a good one. That’s a good one. Number two, what is the biggest problem you see your prospects making and the fastest way they can fix it? 

Joshua Ramsey [47:27]

The biggest problem that people have and the biggest way they can fix it. Better messaging. Working on the engagement of messaging, first and foremost. 

Mario Fachini [47:38]

Number three, what is the best way to maximize customer lifetime value? 

Joshua Ramsey [47:48]

Treat them the way you want to be treated.

Mario Fachini [47:52]

Excellent. 

Joshua Ramsey [47:53]

Am I too short my answers? I wanted to – 

Mario Fachini [47:55]

No. Those are good. I was thinking of that one earlier when you were talking about the acquisition and reducing the cost. I almost said you’re going to love the question I have for you later. But what are some books you can recommend to Expert Authority World that have made a big difference in your business and life? 

Joshua Ramsey [48:15]

How to Win Friends and Influence People. Influence, The Art Of Persuasion is another good one. 

Mario Fachini [48:23]

And that’s Dale Carnegie on the first one. 

Joshua Ramsey [48:26]

Yeah. Yeah. And then Seven Habits of People – Effective People. So yeah, those are kind of staples and core books that I even go back and try to review yearly, if at all possible. 

Mario Fachini [48:41]

Where can people learn more about everything you have shared and have to offer? 

Joshua Ramsey [48:49]

They can go to Jrcmo.com, my website. And they can get even my cell phone on that website. They can reach out to me directly on my cell phone. But yeah, Jrcmo.com is my website. And all the information that I can share is there. We’re about to launch probably the beginning of January. We’re going to launch a strategic messaging or strategic tactical room. So the strategic marketing room is essentially going to be a free resource to people to pick up blogs, more information, more content, writing tools, methodology, and principal tools. So there’s going to be a lot of information coming in January of 2020. That information is going to be loaded into as another resource and additional resource to business owners. 

Mario Fachini [49:38]

Excellent. Well, it’s been an absolute pleasure. I’ve learned a lot. And I know Expert Authority World has also. Thank you for sharing with us. 

Joshua Ramsey [49:47]

Hey, thanks for having me. I appreciate the time. 

Mario Fachini [49:50]

All right. Expert Authority World, we have another great episode today. I’ll see you on tomorrow’s. And as always have a great day and God bless. 

SPONSOR Pipedrive [49:57]

There’s money in the metrics. Do you know yours? Pipedrive is the simplest and easiest CRM to close more deals, deepen your relationships, and increase your business profits. Get your free trial today at EAInterviews.com/Pipedrive. 

www.EAInterviews.com [50:12]

Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EAInterviews.com for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I’ll see you tomorrow.

Learn More About Josh

Josh Ramsey started in the late 90s selling media and advertising (something he thought  he could do to make money). He quickly realized, however, that he wanted to be on the other side of the table. He didn’t want to sell; he wanted to be the buyer and HELP COMPANIES rather than just make money. Josh shifted his focus to success, and with this change of mindset, he was able to do what he loved (and make money while doing it!).
Today, Josh is a Google Partner and owner of a digital marketing agency. He brings nearly three decades of sales/marketing experience to the table as a fractional CMO for other companies in need of a more robust marketing strategy.
As a fractional CMO, Josh helps business owners and leaders better understand their unique industries, set goals and KPIs, and lay out powerful marketing strategies that will help them dominate the competition across every advertising medium. When he’s not directly coaching clients on building a comprehensive marketing plan (incorporating both strategic and tactical marketing), Josh travels the country teaching his marketing strategies and methods that have been proven year after year.

Connect with Josh

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