Justin Esgar, a visionary creator and innovator, has always been driven by the power of ideas rather than the constraints of money. His passion for bringing forth groundbreaking inventions has led him to defy financial limitations and find alternative paths toward achieving his goals.

Inspired by the whimsical breakfast machine featured in Peewee’s Playhouse, Justin eagerly sought to materialize his own version. However, he quickly realized the immense cost associated with such a complex undertaking. Undeterred, Justin refused to accept defeat and tapped into his resourcefulness, determined to find a way.

Believing that money should not hinder innovation, Justin embarked on a journey to bring his ideas to life while keeping expenses at bay. He discovered numerous ingenious approaches, proving that there are always alternatives to achieve remarkable results without a hefty price tag. By embracing cost-effective strategies, Justin managed to bring about 80% of his vision to fruition, defying the conventional wisdom that states money is the sole enabler of progress.

With an unwavering belief in the boundless potential of creativity, Justin Esgar continues to push the boundaries and inspire others to overcome financial hurdles. He stands as a testament to the idea that determination, resourcefulness, and unwavering passion can pave the way to realizing extraordinary concepts and innovations.

What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

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Resources Mentioned

Books Mentioned

3+ Expert Authority Insights™ To Apply Now

  • Social engineering is a major concern for security companies, and personal information should not be shared to prevent password-guessing hacks.
  • Businesses and nonprofits must prioritize technology for their operations and success, as it is often overlooked in favor of marketing and sales.
  • Protecting personal information is essential to prevent data breaches, and using tools like password managers and two-factor authentication can help enhance security.


  • Every business needs a book, including yours. And that’s why I’m launching my new book to help you regardless of where you think your current writing abilities are. Visit Eapublishingmethodbook.com

Wheel of Whatever™

[00:26:29] |Who’s a company you think you could get into security-wise?

What You’ll Learn In This Episode

Click the time stamp to jump directly to that point in the episode.

  • [6:32] Justin shares a true story that will make you question your own security practices. You’ll learn how social engineering can pose a significant threat to security companies and how important it is to be cautious about revealing personal information in conversations.
  • [12:56] Justin reveals valuable tips for protecting your personal information. You’ll discover why easily discoverable information like your mother’s maiden name or the street you grew up on can be dangerous when used as security questions. You’ll also learn about password managers like LastPass and One Password which can safeguard your data from password hacks.
  • [21:13] Justin sheds light on the evolving landscape of remote work and the challenges faced when offices reopen. You’ll gain insights into the decisions businesses must make regarding leases and the shift from on-premise to cloud servers. Cybersecurity concerns, including dark web monitoring, are discussed, especially for Apple Consultants.
  • [30:07] Justin emphasizes the need for businesses and nonprofits to prioritize technology. You’ll discover how often marketing and sales take precedence over technology for smaller organizations, and why this mindset needs to change. You’ll learn about the importance of investing in technology for operational success.
  • [37:42] Justin shares a cautionary tale about the collection of personal information by companies for targeted ads. You’ll learn why protecting personal information is crucial to prevent data breaches, and how utilizing password managers, enabling two-factor authentication, and setting security limits can help safeguard your data.
  • [43:11] Justin discusses the significance of user training in preventing security breaches. You’ll discover how lack of user training can contribute to breaches and security issues, and why educating staff about recognizing phishing attempts is crucial.
  • [51:35] You’ll learn about Justin’s successful consulting business, Virtual Computers, and the attention his app received from the media. You’ll hear about the conference he started to help other IT consultancies grow and the impact it has had over the years.

Episode Transcript

Read Full Transcript

Justin Esgar [00:00:00]:
What’s up? I’m Justin Esgar from Virtualconsultinggroup.com and you’re listening to EA Interviews.
Mario Fachini [00:00:05]:
EA Interviews episode 308. Inspiration, transformation, success stories and the Imperfect Action Round seven days a week. Join Mario Fucini for today’s expert authority effect interview. Have you ever wanted to capitalize on your idea? Have you ever wanted to grow your business, leverage technology, make even make your own software? I know I have. And that’s why I’m excited to have Justin Esgar on today’s episode. Author, speaker and CEO. I’m going to bring him up right after we thank our sponsor. Every business needs a book, including yours. And that’s why I’m launching my new book to help you regardless of where you think your current writing abilities are. Visit Eapublishingmethodbook.com today to learn the seven steps to publish and promote your nonfiction, lead and profit generating business book in eight weeks. Once again, that’s eapublishingmethodbook.com. Here he is, ladies and gentlemen, Justin Esgar. Justin, how are you feeling today?
Justin Esgar [00:01:04]:
I’m good, how are you? Thanks for having me, Mario.
Mario Fachini [00:01:07]:
I am feeling excellent and I can’t wait to ask you some questions, have a good time and just hear what you’re up to because you’ve accomplished so much and it’s just astonishing what you’ve accomplished. And I know when I was starting my software, I had so many questions and you’ve done your own and there’s so many things you’re helping people with. Why would you say someone should leverage technology?
Justin Esgar [00:01:32]:
That’s a pretty big, bold question to kick off with, right? I mean, you have to leverage technology, especially in today’s world. There’s such great ways of doing what I call capitalizing on your idea, taking that idea, bringing it to fruition. And even if you don’t know exactly how to do it, you can leverage technology that’s out there to make what you want possible, whether it’s a new piece of hardware, a piece of software, something that can revolutionize the world.
Mario Fachini [00:01:58]:
Is there anything that you’ve come across that you have not been able to capitalize on with some technology or software?
Justin Esgar [00:02:09]:
I mean, I’ve only been beholden to the cost of things, right? Like, I haven’t been able to create the Peewee Herman breakfast machine that you saw in Peewee’s Playhouse or something like that because of the amount of money it takes to build such an item. But that being said, I don’t think so. I mean, honestly, they always say, like, money can buy anything. That’s actually true when you’re trying to come up with a new idea. You might be limited by that, but there are a lot of ways to get something accomplished for not as much money and still be able to get 80% of your idea built.
Mario Fachini [00:02:42]:
Excellent. What would you say is the biggest problem most people are facing that you come across, that they come to you talking about or you hear?
Justin Esgar [00:02:50]:
Well, as a technologist, one of the biggest problems is just goal setting and how to come up with that idea. Right. So it’s two parts here. One is, how do you come up with a good idea? Everybody’s always been like, oh, I have an idea for an app, but you never actually really thought that through. So my thought process on what makes a good idea is what is something that you need that, you know, other people need. Right. Coming up with a new idea for a silly little game or something like that isn’t really what’s going to make or break the app world or make you lot of money. So coming up with those ideas, and you have to come up with a lot of bad ideas in order to come up with a good one. Right. I’m sure you went through a lot of different iterations and ideas before you came up with the idea for this show, how you’re going to produce it, which tie you’re going to wear, things like that. All of that kind of comes into play. The other side of that is setting goals. What do you want to accomplish? I talk a lot about setting big goals, but then figuring out how to set micro goals to get to that bigger goal. So it’s really kind of like a two part system there.
Mario Fachini [00:03:53]:
Yeah, it’s funny you say that. I don’t think anyone’s ever brought up my tie before, but it’s actually a column on the spreadsheet for the show, so I’m not wearing the same one on every single episode.
Justin Esgar [00:04:02]:
See, you built a system, and systems work. I love systems like that.
Mario Fachini [00:04:06]:
And also yeah, when I was developing the show and also my software, I developed a software to build WordPress websites automatically in under five minutes.
Justin Esgar [00:04:14]:
Oh, nice.
Mario Fachini [00:04:16]:
There’s a lot of stuff to consider. And I know you created something to do digital signatures before Adobe and DocuSign.
Justin Esgar [00:04:25]:
Yeah. So that was a long time ago. We’ve done that. We used to have an app called Sign My Pad. It was one of the first digital signature apps on the iOS store. You used to do what we call an analog signature in a digital frame, meaning you actually drew your actual signature on a document. We got a lot of press coverage when we had it out. We were written up by a couple of magazines. We got into a fight with Apple because that’s what you do. We’ve since stopped making those apps for consumers, and now we focus on apps for other It consultants because that’s what my primary job is.
Mario Fachini [00:04:54]:
Have you always been exclusive to Apple?
Justin Esgar [00:04:58]:
Yeah, hardcore. Ever since I was born. When I was five years old, I came home from Florida with my mom after visiting my grandmother, and on my dining room table, my dad had bought an Apple two C, and I loved it. And my mom didn’t because my mom saw the bill for $12,000 and got mad at my dad for buying it without talking to her. But honestly, that kind of just sent me for life. I mean, after that. I had a mac. Lt two. I had a Mac clone. I secretly went to the Dark Side and did Windows for a little while in college, but afterwards came right back to the Mac. Have always been a big Apple fan, and that’s what our primary company, Virtual Computers, is. We’re an Apple consultant, so we handle all clients outsource ID for clients who have Macs.
Mario Fachini [00:05:41]:
So if someone wants to set what we’re talking about up in their business, what is something they aren’t even thinking of that you know will be a problem?
Justin Esgar [00:05:53]:
You mean in terms of setting up, like, technology or trying to build apps and such?
Mario Fachini [00:05:58]:
Let’s start with the setting up the technology, because I know all businesses have a problem, and it’s one of the reasons I created the show, because there’s all these businesses out there that I want to help, but I don’t have unlimited time. But essentially, I knew I had unlimited connections, and I was like, well, I can bring the best of the best to people and get their questions answered, and it doesn’t always have to be me, which is great. So that’s a form of leverage. But inevitably, we both know that the success straight line thing. It’s like, here’s what you expect success to be and here’s what it really looks like. What would you say are some of the top things that people should expect they might not even be thinking of if they’re going, okay, let’s retool the business. Let’s talk to the team, and in the next three months to six months, we’re going to revamp this based on what Justin saying. So that way everything’s more efficient going into the next quarter.
Justin Esgar [00:06:54]:
So considering everything that’s happening in the world right now, one of the big things for technology is communication, right? So, I mean, everybody lives on Zoom and on Slack anonymous teams and stuff like that, but we need to consider what’s going to happen when potentially the world opens back up and you can go back into your office. So the question that I’ve asked a lot of my clients is, are you going to continue your lease? Right? A lot of my clients are in New York City. Rent is expensive. So are you going to continue your lease? If not, are you going to go to a completely remote and stay remote like you are now? Are you going to do a hybrid? So that takes into play a lot of different things because prior to the pandemic, a lot of my clients had on premise servers, and so we had to move them to servers of the cloud, get their files out there so they can access them from their home networks. Okay, well, now they’re home. Now we have to secure those home networks. And now we got to talk about cybersecurity, which is a big thing. Especially Apple Consultants in general. Are finally catching on to that cybersecurity wave and thinking about things that you as a business owner may not be thinking about. One of the big ones is dark web monitoring. Is your data out there that you don’t know about? About 80% of the Internet is considered the dark web, so your credit card information or your passwords might be out there. You need someone like myself or another It professional scanning for that information to make sure that your data is safe. So there’s a lot of different angles we can go with this, right? Are you staying remote or are you going to hybrid? How do we manage cybersecurity in any of those forms? And how do we increase productivity despite the fact that now your staff could be scattered across the entire United States or further?
Mario Fachini [00:08:32]:
You said 80% of the web is considered the dark web.
Justin Esgar [00:08:35]:
Oh, yeah. I love using the analogy of an iceberg, right? So if you saw an iceberg, you’d be like, that’s a big iceberg, but what you don’t see is what’s under the ocean and just how much bigger that iceberg is. Right, so what’s above the ocean? That 20%. That’s what we consider regular internet. Your Google.com, your website, my website, anything like that. Then there’s that middle layer, anyone that’s behind a paywall. So your subscription sites like the New York Times, for example, and then everything else underneath all 80% of it is considered dark web. Now, that doesn’t mean that all 80% is like horrible death, divine stuff, but.
Mario Fachini [00:09:15]:
It is just unacceptable.
Justin Esgar [00:09:17]:
Google searchable basically is considered dark web.
Mario Fachini [00:09:19]:
Yeah, that’s interesting. What would you say is the biggest threat to home security? From a technical standpoint, that sounded like a Brinks commercial or something, but home security? No, not home security network. Oh, my gosh. Really?
Justin Esgar [00:09:38]:
Mario Fachini [00:09:39]:
There we go. What is the biggest threat to the cybersecurity on a home network?
Justin Esgar [00:09:44]:
Honestly, it’s the fact that especially for somebody who’s working at home, someone who’s working at home isn’t going to be behind properly a VPN managed equipment. Right. In your office we have a robust firewall that has all of these three letter acronyms that control things. Intrusion detection systems, intrusion detection prevention, endpoint scanning, all of this stuff that your home router that you got from your cable company doesn’t have. So not that. People always say, well, no one’s going to hack me. Who am I? They’re not hacking you because they know who you are. They’re hacking you because they can or they just want to. So home users, especially if staff are working from home, those home user systems need to be bumped up a little bit to be at least 20% better, 30% better than they are now to get them closer to a proper security standard. There’s things you can do to the computer, there’s things you can do to the firewall, you can put a new router in, things like that. But there is that wide gamut between your administrative assistant sitting at home on her cable modem directly connected to their laptop versus when someone’s working in the office that’s on what we call a hardened firewall that an It professional had put in.
Mario Fachini [00:11:04]:
Do you think air gaps still have their place in security or it’s overkill in most instances.
Justin Esgar [00:11:11]:
You can’t really work from an air gap computer anymore because everything’s in the cloud. How are you going to get to your data? How are you going to get to your servers? How are you going to get to your especially in the Mac side, how do you get to your font servers? You need to download fonts from you can’t do that from an air gap machine. So yeah, air gap does work in certain security instances, but not from a working perspective.
Mario Fachini [00:11:29]:
Okay, good.
Justin Esgar [00:11:31]:
With the air gap, I like that.
Mario Fachini [00:11:34]:
I’m trying to come up with some good questions because there’s all these things if someone has a serious issue, I know there’s someone listening that’s like, you know what, we just got attacked last week. This, that, the other thing. And it’s like they’ll be listening to this or watching it going, okay, what can I be doing? And I’m thinking, what would I do in that scenario? I remember like, when the hard drive failed or the computer wasn’t working perfect or just the signal wasn’t coming. You’re paying for one level of service and you’re getting another. I called up the internet company and I was like, I need you to run fiber from the pole to the house because no, I need this. You know what I mean? There’s all these different things and the next thing is do you remember when Linksys started doing the routers and no one was switching the passwords on them?
Justin Esgar [00:12:20]:
Yeah, they still do. I don’t want to mention it, but there’s a website out there that you can go and search for like router or webcam, and it’ll just pull up all of the routers and webcams that it can find on the Internet that have default usernames and passwords. And you could just peer in on these people’s webcams or peer in on people’s routers. Like security is so big.
Mario Fachini [00:12:40]:
I’m smirking because you said, I don’t want to mention it, but can you drop it in the chat?
Justin Esgar [00:12:45]:
Yeah, I’ll drop it. I gotta get my autocorrect to stop working. That’s the website right there. So you you can do it that you want, but I’m not going to.
Mario Fachini [00:13:00]:
Be responsible for I didn’t see anything. I’m in the middle of live streaming a show. Wow.
Justin Esgar [00:13:07]:
Users is a big thing, right? In terms of the company who just got breached or whatever it is, a lot of the time that that happens is because your users aren’t trained on what to look for. So something that we do to keep in mind just a little backtrack, right? Virtual computers. The company I own is our It management company. We take care of companies with Macs. I also do consulting for other It firms, helping them navigate and grow their business to match what I can do. So one of the things we do at Virtual Computers is we do phishing training for end users, right? Which means we send them fake phishing emails to see if they will click on the link, enter a password, download a zip file or something, to which then we go up to them with a ruler and we slap them on the hand like don’t do that. And we make them do training and all this stuff to get them to recognize, oh, maybe that FedEx tracking URL for a package I never ordered isn’t real, right? And so training the users to spot those things is a good first line defense against problems like encryption wear on the PC or getting malware on your network or things like that. So training your users, it’s very similar to getting a security system in your home, right? You got to remember every night to go downstairs to your front door and you type in your four digit code and you’ve trained your mind to do that. So you have to do the same with your staff and train them. Don’t click on things they don’t recognize. Make sure their passwords are complex. Use a password manager. And if somebody asks you what your dog’s name is, don’t tell them, yeah.
Mario Fachini [00:14:54]:
I love the password manager. I’ve been using last Pass for years. I don’t want to say a savior, but it will save you if you need something, which you always will. And as far as typing in the password, like you’re saying the home security system, what do you think of the ones that you can remote control? Everything. I mean now everything with WiFi and the Internet of things and all these different things, how often should you be changing your password?
Justin Esgar [00:15:26]:
Honestly, there used to be that theory that you had to change your password every 90 days. But the governmental agency that’s in charge of standards of passwords that said no, that’s not even true anymore. Honestly, you don’t really need to change your password at all if you have multifactor authentication on, if you have a second device that has a code with it, whether it’s a text to your phone, you’re using a piece of software like off your Duo or you have a little RSA key that has the numbers on it. If you have that secondary factor authentication, two factor authentication MFA, depending on how the website reads it, you probably and I don’t want anyone to sue me, so don’t hold me this one. But you probably don’t ever have to change your password if it’s super complex, which means it’s the math work and you have that two factor authentication on, you are going to be in that 99.99% safe realm that you won’t have to worry about changing your password.
Mario Fachini [00:16:24]:
Do you think most people are getting hacked or the security is breached because of actually getting past the two FA and the firewalls and all these different things? Or is it they just left it underneath the computer, like, written so they don’t forget it or gave it away to someone?
Justin Esgar [00:16:40]:
This is a true story. You guys can look this one up. But the Hawaiian missile defense system went on high alert because the guy was on a zoom call just like this, and behind him was a computer, and on the computer with a postit note with the password to the system on it. The only reason people get hacked is if you have bad passwords and you have bad practices around those passwords, right? Don’t expect someone to come in. If you write it on postit note and you stick it on your keyboard, the It guy will be like, don’t do that. But unless someone breaks into the office, that’s not that big of a deal. But if your Facebook password and your email and everybody knows your email at this point, and your Facebook password is password or 12345 or your full name, expect that to be broken into, right? Complex passwords, two factor authentication, and you’ll be good to go.
Mario Fachini [00:17:33]:
I’m not laughing at the missile defense thing because that’s very serious. It’s just hilarious to me how silly some of this stuff is. In every industry, the thing that sticks out to me was, what was it, Blu ray or DVD? Sony spent millions of dollars for security and digital rights management, and then all it took was someone with a Sharpie to wrap it around the side, and it broke it. I’m like, I’ll tell you this.
Justin Esgar [00:17:57]:
Social engineering. I have friends in security companies, and the social engineering stories I hear from them are amazing. Because that’s the thing. This is a true story. I had a client who was telling me one day about his uncle’s dog, and I was like, really? What’s the dog’s name? And he told me, and I was like, what was your uncle’s name? And then I got into his Microsoft Office account. I was like, Realize the conversation that you’re having with somebody, right? Don’t lead them into things that they can then guess your passwords from, right? It’s very easy to find out somebody’s mother’s maiden name. Never make that a security question from the drop down, right? What street did you grow up on? Well, you can look that up. What elementary school did you go to? Well, they’re all yearbooks from 1980 to now are online. So don’t put down. Choose security questions that are very hard to guess or even fake the answers. When someone says, what was elementary school you went to? I make up something and I haven’t recorded in my I use one password, and it’s very similar to LastPass, but make something up. That’s not true. That’s another way to protect your data. From password hacks and stuff like that.
Mario Fachini [00:19:12]:
Yeah, it’s astonishing, some of those questions and the info and I remember to your point of the dark website and everything. I remember this one that someone engineered about four or five years ago. They took all the data from Facebook, Twitter, Instagram, and you could literally just go there, type in the user’s app, whatever name. You didn’t even need to convert it. Like the Facebook ID back in the day. And it was like, here’s where they walked through the week. Here’s what they checked. It was taking the Foursquare data, too, like where you’re checking in, triangulating it, and just printing it out on a map. Just like and I was telling my friends with kids, I was like, turn off. I was checking all their phones. I’m like, from a creative standpoint, I give the people credit because it’s not rocket science. I actually care about my friends and family. I’m like, Let me see that thing. And I tweaked out their they had no idea. And it’s like, yeah, this is a serious issue now.
Justin Esgar [00:20:11]:
Your viewers are sitting at home going, I’m never leaving the house. I don’t want anyone to get any of my data.
Mario Fachini [00:20:15]:
It’s not as bad as not a hard decision lately.
Justin Esgar [00:20:19]:
Well, that’s true, right? I mean, the news doesn’t make it sound any better either, right? You see stuff happening on the news that Facebook breach all this information. The fact is, just have a hair more smarts about what you’re doing with it, and you’ll be significantly better, right? Even if you put in 5% more effort, you will net a 50% better result in your security. Use a password manager. Use your two factor authentication.
Mario Fachini [00:20:51]:
Wait till the password is actually green on the thing instead of just going, well, that’s too hard to remember.
Justin Esgar [00:20:56]:
I love when I use my password manager to make a password. And then I go into the password manager, and the password manager then goes, this is a weak password. I’m like, you made it, not me.
Mario Fachini [00:21:07]:
Yeah, it’s amazing, but to the point of the social engineering in the fishing. And that’s with a PH for anyone that was curious earlier. We’re not talking about ocean fish, but people just put all kinds of stuff just on their profiles. They’re like, Well, I don’t want people to see the year I was born. They can figure it out. Or I don’t want them to see the year I was born because they’ll hack my whatever. Because what’s the year? People just I know that’s a password thing. But then every year on their birthday, they’re like, oh, happy whatever. It’s like, well, if the year is whatever it is, minus that age, you know what I mean? People put so much data out there and it’s like, Well, I don’t want to be on I’m not going to name a social network because everyone has their proclivities, too. I don’t want so and so to have my info. And it’s like, So stop advertising it.
Justin Esgar [00:22:03]:
Yeah. And you got to remember, a lot of that information is less about the social component of it and more about the company being able to provide you better ads. Right? Like the reason the Big Blue Company needs your birthday is so that way they can provide you ads that are relevant to you. Right. I’m turning 41 soon. Do the math, people. And I’m going to get ads about refinancing my mortgage. I’m not going to get ads for college, college or Sat prep or anything like that. Right. That’s the only reason why. So knowing that they have that information, you need to do what you can to protect it. So, yeah, one password, password manager, two factor authentication, set your security limits. There’s a great website out there called Have I Been poned? Pwned.com. It’s a super simple website. You can just type in, like, your name or your email address and it’ll give you some basic information about where some of your data has been leaked. Now, that’s not a site that It professionals like I use to provide the proper data. We have other tools that we provide a lot more data to end user, but it’s a great place to get started and you’d be surprised. I used to do a presentation for parents on safety of children on the Internet. And I had a woman one time who came to me and I did free dark web scans and she had me type in all three of her email addresses and she was fine. And she goes, can you just type in my husband’s? And I was like, sure. And sure enough, there were like 60 hits. And she was like, oh, I’m going to go home and yell at him.
Mario Fachini [00:23:44]:
Wow. Yeah, I just checked it out and it’s kind of funny because we’re talking about doing all these things to make sure your email and all these are safe. And it’s like the first thing I ask for is like, what’s your email or phone? It’s like, well, what if I don’t want to type it in?
Justin Esgar [00:24:00]:
Yeah, it’s tough.
Mario Fachini [00:24:02]:
No, but thank you for this. All joking aside, have I been poned? I’ll make sure there’s a link in the show notes for your episode and everything. So I want to ask you about your biggest success story.
Justin Esgar [00:24:17]:
Sure. It’s debatable for me, really, because I’ve had such great success running an Apple consulting agency, Virtual Computers, but at the same time, I got a lot of media coverage when I was doing the app thing. And then on top of that, I started a conference for the business side of It Consulting, which has grown significantly. And we’re going into our 7th year despite the pandemic and everything. So it’s hard to determine which of my children I love the most, as they always say. Right. My consulting company I started from the ground up in 2008, and we just acquired a company in Iowa. We’re, like, expanding. We just literally this week opened an office in Miami. So there’s a lot of great things that are happening there. In terms of my software, yes, we stopped making client based software. Like, Simipad isn’t available anymore. But when it was available, I mean, Apple wrote about it without even talking to us. That’s a huge thing for us. I have a friend who was in Miami who was a lawyer and opposing counsel was like, hey, have you seen this piece of software? And she’s like, yeah, my friend wrote it. It got out there. So that was huge for us for a couple of years. And then the conference, having never done a conference before, knowing nothing about doing them, starting it from scratch in 2015 and still having it going now, still having great speakers, having content that help other It consultancy grow, like, from their business perspective, all of them have been huge, huge successes for us.
Mario Fachini [00:25:58]:
Well, congratulations on that. And it’s impressive what you’ve done, and it’s one of the reasons I definitely said yes on the having you on. So thank you. I got one more question for you before we thank our sponsor and go to the Imperfect Action Round. But I might have to change it, but I am going to ask you this is the wheel of whatever you want. Yellow or black?
Justin Esgar [00:26:24]:
Mario Fachini [00:26:26]:
Where’s that? Yellow? This one. Here we go.
Justin Esgar [00:26:28]:
Mario Fachini [00:26:29]:
So my question for you is, who’s a company you think you could get into security wise?
Justin Esgar [00:26:38]:
Who’s a company that I could get into? Yeah.
Mario Fachini [00:26:40]:
Who do you think is, like, a well known I could hack into? Yeah.
Justin Esgar [00:26:47]:
No one. I don’t have that skill set. Okay.
Mario Fachini [00:26:51]:
I figured I might have to switch it. But who do you think you could help better protect?
Justin Esgar [00:26:57]:
I could help better protect every small to medium business. If you’re a client under 50 and you don’t have internal It, we can help provide you the best in security. Dark web scanning, phishing training, backups content filtering on your network security for your staff at home. That’s our bread and butter right there. So, yes, small to medium business, preferably if you have Macs, but we could do PCs. That would be who we can protect.
Mario Fachini [00:27:26]:
Okay, excellent. Because I know there’s so many businesses out there, and we’re joking about a lot of this because I’ve gone through some of it and upgraded our own over the years. And just I hear stories and it’s funny to hear them because it’s like, this is worse than a Hollywood movie, but this is real. So anyone that’s listening to this sincerely reach out to Justin. I know he was talking about just doing some preliminary stuff and get something done because it’s kind of like the insurance on your car. If you don’t have that. I’m thinking of the Chris Rock joke. He’s like, shouldn’t I call it? Because in case doesn’t happen, shouldn’t I get my money back? But the reality is, when you need it, you want to make sure you have it, because if you don’t.
Justin Esgar [00:28:20]:
Mario Fachini [00:28:20]:
Put money into marketing, advertising, leads, gen closing, selling, all this other stuff. And it’s like, it doesn’t take much to I mean, if you have a password that is literally password, it’s kind of like, well, I don’t really feel that bad for you. You didn’t have ten extra seconds.
Justin Esgar [00:28:39]:
Could be worse. You got a password one or password. Oh, by the way, here’s a quick tip for anyone who’s listening. Stop using exclamation marks in your passwords. That’s the number one special character that’s used amongst passwords. So just stop. Just stop using it. There’s no if, ands or buts about it. Just stop using the exclamation mark.
Mario Fachini [00:29:00]:
What should you use? Because now I’m going to have to put in the longer advertisement. Literally anything other character.
Justin Esgar [00:29:08]:
A lot of passwords are like something something exclamation mark because it’s the easiest one to do, right? So many people use one or whatever it is, just stop using it. Use any other character or put a character somewhere in the word.
Mario Fachini [00:29:21]:
I literally want to throw in the longer advertisement versus the shorter one now and switch one I’m thinking of. Thank you for that. Okay, we’re going to thank our sponsor, and I’m going to go with the medium one. We’ll be back. Just keep enjoying it. You’ve heard me say every business needs a book, including yours, and it’s true. And that’s why I’m launching my new book@eapublishingmethodbook.com, so you can learn the seven steps to publish and promote your nonfiction Lead and profit Generating business Book in eight weeks. But you know what? Don’t take my word for it. Take it from a few of my authors, like Lori.
Justin Esgar [00:29:59]:
And I went from having an idea and a possibility to actually getting my book published.
Mario Fachini [00:30:06]:
Or Catherine, thank you for making my mom number one best selling author. Or mary Alice what he got done.
Justin Esgar [00:30:13]:
For me in three days. Regarding my book launch.
Mario Fachini [00:30:19]:
Unimaginable john Cody.
Justin Esgar [00:30:21]:
I’ve worked with mario over the phone and online, and he’s been very helpful in getting me where I needed to go with promoting my book.
Mario Fachini [00:30:28]:
Rocio there’s no way in the world.
Justin Esgar [00:30:30]:
I would have been able to do this with somebody else again. I’ve attempted it in the past. It didn’t serve me. As a matter of fact, I ended up more frustrated than anything. So this has been a very seamless process.
Mario Fachini [00:30:40]:
Adele if you’re looking for an amazing.
Justin Esgar [00:30:43]:
Business coach, I highly recommend mario Fuccini or bill benner.
Mario Fachini [00:30:47]:
I can’t make a higher recommendation than.
Justin Esgar [00:30:51]:
To work with Mario fucini.
Mario Fachini [00:30:52]:
He has been great for me, and.
Justin Esgar [00:30:54]:
Right now, I won’t work with anybody.
Mario Fachini [00:30:56]:
Else except for Mario. Hey, their words, not mine. Visit eapubublishingmethodbook.com to get your copy, and I look forward to hearing your transformation as our next video success story. Once again, that’s eapublishingmethodbook.com. And we are back with the imperfect action round. Justin, are you ready to take imperfect Action?
Justin Esgar [00:31:18]:
Let’s do it.
Mario Fachini [00:31:20]:
And I got to say, the Internet is an interesting place. Even in that moment we did the sponsor and everything. I think there’s bots already reaching out to me. I’m not even joking. I look over and I’m like, who’s this friend request? I’m like, really? What did we say here? That they probably were auto, transcribing, live, whatever.
Justin Esgar [00:31:40]:
Change your email password immediately. That’s my only advice for you.
Mario Fachini [00:31:45]:
Okay, we’re doing the show. And the first question is what is the first question? I’m having so much fun. You’re awesome. What is the fastest path to the cash?
Justin Esgar [00:32:02]:
Work hard, hustle and get your friends to buy everything. No, actually, the fastest path of the cash is honestly, it’s asking for the money. I’ve done this a couple of times where I’ve literally gone on Facebook and I was like, hey, can anyone PayPal me a dollar? And I’ll walk out of the day with like $50, right? Like, they don’t question it, ask for the money and that’ll get you the money.
Mario Fachini [00:32:26]:
Yeah. I think there’s a lot of people who they have great skill sets. They’re just afraid of the sales or they have no problem talking. But the closing and actually getting to the next step, I feel that’s when you can actually start helping someone because they’re not really receptive, they could be talking to 15 other people, right?
Justin Esgar [00:32:45]:
You watch a lot of these big YouTube stars and big names that are out there that are very in your face about sales. And I’m not like that in any way, shape or form, but unless you ask to close the deal, it’ll never happen, for sure.
Mario Fachini [00:32:58]:
And I also want to add in there, you shouldn’t have people talking to 15 people and you’re in the mix. You should have the positioning and expertise and authority properly done. That my point, was just like Justin saying, if you don’t ask, you’re never going to get it. So number two, what’s the biggest problem you see your prospects making and the fastest way they should fix it?
Justin Esgar [00:33:20]:
They should stop using my competitors and use me. The big thing, especially for us as technologists, is people in companies, especially the small to medium business, they put technology and technology coverage on the back burner all the time, right? They think that they need to put more money into marketing or more money into sales. And they forget that if they don’t have working technology, they don’t have any ability to make those sales or do anything. And we do a lot of work with nonprofits, and nonprofits, no offense to them, are the number one group that do this. Right? They don’t want to spend the money on technology because their money that’s coming in is meant to be helping people right? Whether it’s helping children with brain tumors or medical work or even just like a hospital in Paris or some sort of culinary institution, whatever the case may be, all of those donations are meant to help something, right? So they never think about it. But the fact of the matter is, if they don’t put a line item on their budget for technology security and data and things like that, they’ll never be able to keep doing what they’re supposed to be doing. So stop putting technology at last on your list. That would be what I say.
Mario Fachini [00:34:37]:
I agree 100%. And I’m thinking of some I’ve had people on the show, there’s a large portion who have their own nonprofits, and I’ve had some nonprofit specialists in past episodes. I can link that in the show notes as well. But the thing I’ll say to them and everyone knows I’m always upbeat and positive and this and that, but I just got to say this because, sincerely, if you have a data breach with a nonprofit, it’s hard for a large company that has 50 years of branding and stuff to turn it around and issue an apology and maybe cover lawsuits and all that. But if you’re running a nonprofit and heaven forbid you are breached, you’re really not going to be able to help anyone, regardless of what it is. So what is it? Ounce of prevention is worth a pound of problems or something? Don’t wait till you have the problem, whatever the analogy is.
Justin Esgar [00:35:29]:
Yeah, you get more flies with honey than you do with vinegar. It doesn’t matter. Stop putting technology last, people.
Mario Fachini [00:35:36]:
There we go. Number three, what is the best way to maximize customer lifetime value?
Justin Esgar [00:35:43]:
Be awesome. Don’t just look at customers as numbers. Realize that they’re humans as well, right, and get involved with what they’re getting involved with. So for us, one of the great stories that I like to tell is whenever one of our clients staff has a baby, we send them a onesie that says, I don’t cry when I spill milk. I just call virtual computers with a picture of, like, a milk bottle pouring over a laptop, right? It’s a small gesture. It doesn’t cost us a whole lot of money. And it creates that touch point with the human, right, saying, we recognize that you brought a baby into this world, which already is a major success, and we want to just recognize you as a person. We want to recognize you as a human. And it’s not just about whether or not your computer works or you can get on Zoom. But here’s a little something from us to show our appreciation to you.
Mario Fachini [00:36:42]:
Excellent. What books would you recommend to Expert Authority World?
Justin Esgar [00:36:46]:
Mine. I was just reading Zombie Loyalist by Peter Shankman, masters of Thinking Big, I think is what it called, extreme ownership. And I actually just found this really new app, this great app, I think it’s called Headspace, where you can get an entire book in like, ten pages. Basically, it pulls all the major components out, so if you don’t have a lot of time to read, like, I don’t have a lot of time to read a long book, and I fall asleep very easily when I read, but I can read ten pages and get the major gists of a book using this app. So I think that’s a great way to do it, too.
Mario Fachini [00:37:24]:
Excellent. Well, thank you for sharing everything you have. It was a lot of fun. Where would you like people to learn more?
Justin Esgar [00:37:30]:
Yeah, go over to WW Dot Virtuaconsultinggroup.com, and from there you can find our consulting company. Work with me, check out some of the apps that we do have, and find out more about our conference.
Mario Fachini [00:37:41]:
Excellent. Well, thank you so much, Justin. It’s been a pleasure, Maria. All right. Expert, authority, world. We have another great episode here today. I’ll see you tomorrow. Have a great day and God bless. We’re already the expert, but have you transformed your expertise into a tangible asset that will generate qualified leads while increasing profit for you? Twenty four seven? And if so, how well are you promoting it? With my new book, the Expert Authority Effect Publishing Method, I take you through my process step by step. Visit Eapubublishingmethodbook.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Visit eapublishingmethodbook.com to get started. Now. Once again, that’s eapublishingmethodbook.com. Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show and also be sure to check out Eainerviews.com for complete show notes, the full interview, video experience, links to the resources we might mentioned, and more. Have a blessed day and I’ll see you tomorrow.

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