Karen is a subject expert on the unconscious mind, specifically, leadership and professional performance. Her second book on the subject was recently published, Unlimiting Your Beliefs: 7 Keys to Greater Success in Your  personal & Professional Life, where she reveals the scientifically-proven keys to greater success. The book has received wide critical acclaim led by a 5-star review from legend Brian Tracy and named Amazon #1 Hot New Release. Her mission is to eradicate limiting beliefs and transform the world. Karen has been quoted as a subject expert in USA Weekly, Max Sports & Fitness, Fierce CEO, and Execunet, as well as circa 40 leadership and performance podcasts, including several on the C-Suite Network. Karen is CEO of Velocity Leadership Consulting, an executive leadership coaching firm specializing in elevating leadership performance and impact using behavioral neuroscience techniques. Karen realized her own performance potential and discovered the scientific keys to greater personal and professional success by achieving a life-long dream of competing in the Ironman World Championships (as a recreational athlete at age 46!). She parlayed this model with 20 years of experience (and study) in senior leadership, business coaching and professional/mastery level coaching certifications, to help leaders elevate their performance and impact with greater velocity and ease. Karen is a CEO making a difference!

What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

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Resources Mentioned

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Books Mentioned

People Mentioned

Julie Moss

3+ Expert Authority Insights™ To Apply Now

  • My purpose is to make a positive impact and difference in the world.
  • Saying no to certain things allows you to say yes to other things that are going to be the key to your performance.
  • You can always say something in a very neutral, professional, non-confrontational voice.
  • I set out thinking that 90{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of it was physical and 10{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} was mental. What I discovered is the exact opposite. And it’s that way in everything


• FREE Business Book Publishing Course Learn How to Publish Your Lead and Profit-Generating Business Book in < 8 Weeks visit: www.FREEBusinessBookPublishingCourse.com

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Wheel of Whatever™

[30:16] Have you ever considered wanting to climb Mount Everest? 

What You’ll Learn In This Episode

Click the time stamp to jump directly to that point in the episode.

[0:58] We thank our sponsor,Business Book Checklist [1:33] Karen’s inspiration

  • Karen was a leader who was trying to bring out the best in her team members
  • Karen was fascinated by human behavior
  • Karen found was there were barriers that we couldn’t get beyond
[1:33] What gets in our way
  • Unconscious mind
  • Feelings 
  • Limiting beliefs
  • Values 
  • Emotions
[2:52] What Karen realized
  • She was holding herself back from pursuing things through limiting beliefs
  • She was making choices on what to pursue in her life and business that she knew she could achieve
[9:01] How Karen works
  • They work with behavioral patterns
  • They work with personal behavioral patterns
  • Identifying goals and objectives of what they want to achieve
  • What behavioral patterns are they deploying that are causing them to stay in those areas
[10:39] Common behavioral patterns of leaders
  • They feel like they have to have all the answers
  • They take the vision and then chunks it down into the step by step
  • They suck at managing their time
  • It’s difficult for them to say no
  • Being an individual performer
[13:15] Why it is hard to make the mental shift
  • Self-aware leader willing to change butt doesn’t know how to
  • They are pointing at everybody else
[14:25] Why leaders are stuck
  • They never spent time looking and thinking of efficient ways
  • No one has worked with them to be more effective
[15:40] “They know they need to change, they just didn’t know what to do” [19:11] “When you press on points of pain for these folks that are stuck in their ego, that is the one thing that will open their eyes” [22:39] Karen’s transformational story
  • Having a CEO’s wife say that Karen has made a difference in his business, in family, in their relationship, everything
[24:00] Another transformational story
  • A senior executive leader wanted to work on confidence and being able to speak her truth
  • She was able to make the changes that she wanted
  • There was an impact in getting other senior leaders on board
  • There was an impact on her team
[27:14] Why Karen wrote a book
  • Karen wanted to share her Iron Man journey that led to her success
  • Put out information and make it accessible to everyone
  • To eradicate limiting beliefs
[28:41] How the unconscious mind works
  • One side of the spectrum is limiting beliefs
  • The other side of the spectrum is the ability to do whatever we can think up
  • Learn to tap into the operating system of your unconscious mind
[30:08] Expert Authority Roller Coaster 
  • Has Karen ever considered wanting to climb Mount Everest? 
  • Yes and no
  • Karen is not a fan of heights
  • She knows she can do it if she wants to
[32:37] Time out to thank sponsor, Business Book Checklist [33:00] Imperfect Action Round
  • The fastest path to the cash is being clear on the outcome that you want
  • The biggest problem prospects are making is continuing to be unconscious about the patterns that they’re deploying to get what they want
  • The best way to maximize customer lifetime value is Keep providing value to them
[34:35] What Karen asks people
  • What’s your story?
  • What’s your mission?
[37:52] We take a moment to thank our sponsor, Business Book Checklist  [38:17] www.EAInterviews.com

Episode Transcript

Read Full Transcript

Intro [0:00]

EA Interviews Episode 103. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview. 

Mario Fachini [0:13]

Have you ever wanted to get farther than where you are? Do you want to get to that next level? Maybe it’s a course, maybe it’s a conference, maybe – just maybe – if you work your bones out 24 hours a day, you can get more clients. That’s what it’s going to be, right? Maybe not. Maybe it’s diving deeper. Maybe it’s diving within. Maybe there’s limiting beliefs holding you back. I’m so excited because I have Karen brown here today, author, speaker and leadership coach. And she’s going to be diving into how all of this comes together and unlocking those limiting beliefs. Not just on the surface level, but on a neuroscience level. We’re going to bring her up right after we thank our sponsor. 

SPONSOR Business Book Checklist [0:58]

Why every business needs a book including yours? Would you like to save five plus hours with every prospect, generate more leads, and profit in your business now? Visit BusinessBookChecklist.com and learn how you can implement this in your business today. 

Mario Fachini [1:13]

Here she is ladies and gentlemen, the lovely Karen Brown. Karen, how are you doing today? 

Karen Brown [1:18]  

I am doing so well. Mario. Thank you. Pleasure to be on. 

Mario Fachini [1:22]

I’m excited to have you here because so many people talk about getting to that next level, but you really help people unlock it. Tell me how did you get into it? 

Karen Brown [1:33]

I fell into it, in a short answer. I was a senior executive for 20 years and simultaneous internal business coach. Now this is before business coaching was even a thing. It wasn’t even known back then or a term. I was just a leader who was trying to bring out the best in my team members. And I was also fascinated by human behavior. So I just put the two together and just naturally started coaching. Although, I didn’t know that’s what I was doing at the time. But I naturally started coaching each team member. And what I found was there were barriers that we couldn’t get beyond. What a leader discovered through my Iron Man journey is that those barriers were the unconscious mind, the feelings, beliefs, specifically limiting beliefs, also values and emotions that get in our way and keep us sort of plateaued at the current level that once we work with someone and an expert, like us, we can change that and elevate our performance and impact.

Mario Fachini [2:48]

What inspired you to get into the Iron Man? 

Karen Brown [2:52]  

So I saw it on TV when I was 14 years old and I had no idea what it was. I mean, back then I didn’t know what triathlon was or what an Iron Man was. But I was struck by the will and determination of someone. I saw that second year of the Iron Man coverage, which was Julie Moss. And it was sort of, to me, like watching a train wreck that I couldn’t tear myself away from. I was mesmerized. I was also sort of traumatized by it. And what I found is that it had this emotional hook for me. And that I found myself saying internally, “What if I have what it takes to do that?” And I’m not tapping into it. What then took years for me to unpack and learn is (A) that I was holding myself back from pursuing it through something called limiting beliefs, which are scientifically proven phenomenon. And (B) that I was making choices on what to pursue in my life and in my business, in my company, or the company I worked for at the time, to only pursue things that I knew I could achieve. I knew without a shadow of a doubt that I could achieve them. It’s these other things like the Iron Man that when I thought about it. It made me break out into a cold sweat and almost vomit, because I had no idea if I could do it or how I would even take the first step to pursue it. 

Mario Fachini [4:35]

What did it take once you decided you wanted to do it? How long did it take you to prepare for it?

Karen Brown [4:41]

Well, here’s the good news. Because I started using neuro-scientific techniques that I discovered at the very beginning that caused me to be able to decide to pursue it. I crossed the finish line at the Ironman World Championships two years after embarking upon on it. 

Mario Fachini  [5:01]

That’s a quick turnaround because from what I know about it and others who have done it, I’ve heard that it usually takes three, four, or five plus to even get ready for it.

Karen Brown [5:12]

Yeah. Let me put this into perspective.  First of all, every year 90,000 athletes across the globe compete for 2000 coveted spots at the Ironman World Championships. And most of them are either the fastest in their age group or they’re professional athletes. I was none of those things. I’m not even close to any of those things. I’m not a remarkable athlete. I have no natural talent in this area. I had never ridden a road bike, run a marathon, was a terrible swimmer. And I had never completed a triathlon of any length before embarking on this. I just had this overwhelming sense and intuition, if you will, that maybe I did have inside of me what it took to do something monumental and gigantic like this. And that I think I was also feeling that perhaps this was a gateway to something. And what it was a gateway to was permeating everything in my life and leading to my purpose, my mission, and the difference I can make in the world every day. And I embarked upon this at age 44. So I wasn’t a spring chicken. And in fact, I had to beg my first coach to take me on because I was a super nobody in this world. And I also told her, “You know what? I will never give up. That is the thing that I have over any athlete you are currently working with. I will never give up I will do everything that it takes. I will be your most committed athlete for this.” And truth in point – or truth be told, it took, you know, at the pinnacle 22 to 24 hours a week of training to get to the Ironman World Championships. 

Mario Fachini [7:05]

Wow. That’s impressive. And congratulations. 

Karen Brown [7:08]

Thank you. 

Mario Fachini [7:09]

You were saying it led you to your purpose. Tell us that story how once you achieved it, you realize what you need to do moving forward. 

Karen Brown [7:19]

Yeah. So first of all that day at the Ironman World Championships was absolutely magical, magnificent. One of the best days of my entire life. Because it just seemed like everything came together perfectly, beautifully, culminating, and in the success of that day. But it was really the journey that led up to it that caused the success. But what I came to understand and had an epiphany that day, actually, while I was riding my bike out in the lava fields, is that my purpose is to make a difference – make a positive impact and difference in the world. And that’s what I came to that day. But the gateway of the Iron Man after that lingered was staying with those thoughts and more finally honing it into what I do now, which is pioneering neuro-scientific coaching techniques into the senior executive space. Because that’s where I see that, you know, senior executives has the biggest shadow and/or light on everyone in the organization, their family, their friends, and the community at large. So by making a difference there, helping those folks elevate their performance and impact, that’s how I can use my true gifts and talents to make a difference in the world. 

Mario Fachini [8:48]

Tell me about who you’re helping and how you’re helping. You touched on the senior level execs, but what are you really doing to get them to that next level to have them on those breakthroughs? 

Karen Brown [9:01]

So we work on behavioral patterns. So behavioral patterns that really keep them plateaued at the same level. So some of the most common ones are just what are the patterns that got them or propelled them to their current role? It’s how they manage their time. It’s how they manage their schedule. It’s what they say yes to. It’s what they say no to. Also, it’s their personal behavioral patterns. How they manage relationships, how they manage their team members, are they in the habit of telling people all the answers, feeling like they have to come up with all the answers, or find all the solutions themselves. And then just vomiting them on their team and saying, “Hey, go do this stuff.” And this is some of the things we work on, are they more effective at asking questions of their team members to get them to think of solutions. Quite frankly, solutions that are probably better than the solutions that they’ll think up as a leader. Because there’s siloed in their thinking, you know, it’s in a vacuum. So those are the things we work on. And everybody has behavioral patterns, but it’s really, first of all, identifying their goals and objectives that they want to achieve. And then we start diving into, “Okay. What are the behavioral patterns that you’re deploying that are causing you to stay plateaued in those areas? 

Mario Fachini [10:32]

What would you say are some of the most common behavioral patterns you’re seeing in the high level executives? 

Karen Brown [10:39]

Well, they sometimes break down into gender specific. And I’ll say right now in my company, we’re coaching 50{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} men and 50{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} women, which I’m really excited about. Because when we first started this work, the majority was men. And so I’ll give you the general executive leadership patterns and then I’ll give you how they break down in gender. So, first of all, it is probably the most pervasive that I see that executive leaders feel like they have to have all the answers. They have to come up with the answer, the solution, the antidote, whatever it is. And they have to be the visionary that takes the vision and then chunks it down into the step by step. “Well, here’s what we’re going to do. And here’s how we’re going to work that blah, blah, blah, blah, blah.” Also, if I can be candid, they suck at managing their time. They just do. There’s no two ways about it. I can’t believe that it’s 2019 and I’m still seeing the patterns, the ways that they’re managing their time. Geez, they’re the default from the 1980s early 90s. It’s horrible. It’s terrifying. To say it’s something as simple as that, it’s certainly more complex than just saying, “Well, it’s how you manage your time.” But for these folks, it’s usually difficult for them to say no. They’ve gotten to the seat where they are by saying yes. And by being an individual performer. So then switching from individual performer to managing their time very differently, saying no a lot more often. And it can be a kind no. It can be a professional, no. It doesn’t have to be a hard no. But saying no, because saying no to certain things allows them to say yes to other things are going to be the key to their performance. And the key to bringing out the best in their team, the best in their leaders, and helping them think better. Because if they’re not asking them questions, if they’re doing the thinking for them, how can they expect their leaders to think better or perform better. All right. So – go ahead. 

Mario Fachini [13:03]

I was going to say, are you finding the hardest part is making that mental shift from how they were managing their time to the new way of not doing it on their own? 

Karen Brown [13:15]

Yes. Absolutely. Yeah. I mean, that’s an overall key to it. It’s working with, first of all, a self-aware leader who raises their hand and says, “Hey, I know I can be better. I know I can. I don’t really know what way to do it. But I’m willing to do the work to change.”  And that’s it right there. Because in my world, just anecdotally, I only see that about 40{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of all the senior leaders that we could work with out there are like that. The other 60{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81}, Mario – and this is a terrible statistic – but the other statistics are so blind. They’re pointing at everybody else and saying, “Oh. No no. I’m all good. I’m good. It’s everybody else that needs help. You all just need to do what I tell you, as quickly as I tell you to do it, and then we’ll all be good.” So it’s the 40{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81}. And change is the key factor. They’ve got to start adopting different ways of doing things. 

Mario Fachini [14:21]

Would you say that’s why they’re stuck in the 80s and 90s? 

Karen Brown [14:25]

Yeah. And also, they’ve never spent any time looking at this and thinking of better ways, you know, more efficient ways of doing things. And you know what? Quite frankly, no one has come alongside them and worked with them on how to be a more effective leader. I mean, just defining leadership with them is a big thing. Because they just tend to go back to the default leadership that they were shown. Then that’s the pattern that they adopt because  that goes into their unconscious mind that was modeled for them. And then it just starts to live. They’re just unconscious about it. 

Mario Fachini [15:09]

So if someone – 

Karen Brown [15:10]

 – can hack it that it becomes powerful. 

Mario Fachini [15:13]

So if someone is stuck in that mindset, what is something they can do to break free from it rather quickly? 

Karen Brown [15:21]

Stuck in that old way of thinking, that old default mindset?

Mario Fachini [15:26]

Yeah.  That 80s and 90s like you were saying. That was funny. But how do you unlock them? How do you get them past their limiting belief to realize, “Hey, there’s a newer and better way. Things changed and so should you.”

Karen Brown [15:40]

I use really direct questions and I also am an expert in neuro-linguistic programming. So I pick up on what’s going on for them through the words that they use, the way that they use it, their inflection, their intonation, all of that. And I’m a fan of asking really direct questions. So they’ll get done explaining to me why they do what they do, how they do it, the system, whatever. And then I’ll say, “Okay. So how’s that working out for you?” Or I’ll say, “All right. Well, what are the results that you’re not getting from doing it that way? What is that costing you?” And it’s so interesting because nobody ever asked these questions. And they don’t even know them. So then that’s what instantly opens them up. They go, “Wow.” And immediately they know the answers. They have the answers. It is costing them dearly. It’s not working out well for them. It’s working at a really low level. And they know they need to change, they just didn’t know what to do. So by asking those questions, it, first of all, honors the answers which is their big aha. And then it really interrupts that form or pattern. So that then we can look at, “Okay. Where did it come from? Like, when did you first start deploying this pattern? Where did it get you? “So how it was beneficial up until now or up until ten years ago or whenever it stopped really being beneficial? And then what change can we make with this so that it delivers the results you’re looking for?” That’s where the fun really begins. Because all of this is really just an overview of a process which begins with awareness. “Hey. There’s a problem here. I’m not getting the results I want. So I need a different system.  I need a better strategy.” All right. So first of all, that awareness is key. Then second of all, what is it that we’re dealing with? And where’s the gap? And then, where did it come from? And then what’s the solution?

Mario Fachini [17:56]

Do you find that most executives, male or female, get excited about this when they realize the potential? Or do you ever have issues with it confronts their ego and you get some backlash because they don’t want to change? 

Karen Brown [18:10]

The self-aware leaders get really excited about it. I mean, there’s these long pauses over the phone and you know, the deer in the headlights and like, “Oh my gosh. This makes so much sense. I get it now. Oh my gosh. I’ve been beating my head against the wall about this for a long time. I didn’t understand it. I didn’t know how to change it, et cetera, et cetera.” And that’s exactly what we work with. The other executives who it confronts their ego, they have a reaction, they probably get emotional, they get defensive about it. Those are not good candidates for us. I mean, it will open them up as long as they can process through it and come back to a place of wanting to change. But until they’re able to break through their ego, that’s not going to happen. 

Mario Fachini [19:01]

Well, I’m glad you identified the fun ones to work with, because I can relate to that also. Some people just, “Hey, you know what? There’s plenty of companies out there, maybe you should go work with them.” 

Karen Brown [19:11]

Yeah. Yeah. Although I will say this – and maybe you do this too – I still have fun with them. You know, if we’re in an interview dialogue, I think, “Hey, you know what? No holds barred, man. I’m going to give it to you straight.” And I also know from working in the neurosciences along that when you press on pain – points of pain for these folks that are stuck in their ego, that is the one thing that will open their eyes. So I just keep going to the most painful thing. And I just keep pressing on it. And then I say, “Hey. I’m pressing on this right now because I actually care about you. And I bet that you have a huge impact on everyone in your organization. You don’t even know how much impact you have. What impact do you think you’ll have when you change?” Because their ego still gets in the way, they usually don’t turn around right then. But I do hear from them later. Like, “Hey. That conversation was really pivotal to  opening my eyes and choosing to make changes.” But there’s no reason it can’t be fun for me in the process. 

Mario Fachini [20:25]

I love that you say fun. I use the exact same word. And it is fun because ultimately you are giving them breakthroughs and you are helping them. It just might take them longer to process through it. Maybe it’s two weeks, four weeks, six weeks, whatever the case may be, but ultimately, they are better off because of it. 

Karen Brown  [20:41]

Yeah. Absolutely. And let me add this because, you know, every one of us listening is either a leader, either we’re leader ourselves, we’re leading ourselves, or we work for a leader.  And so all too often I see people backing away from these kinds of questions, these kinds of what they think are confrontational conversations. Because they’re like, “Well, my boss can fire me.” And maybe, “I’m the sole breadwinner. And you know where this and this and this.” It’s the fear of reprisal. But I always say this, and this is why I still go ahead with these very direct questions and conversations even when I’m facing an ego centered leader, I say, “You know, what? If you don’t say it, no one will. And if nobody says anything to open this person up to get through to them, what do you think is going to happen?” I mean, this is costly to them. There’s no question about that. It’s not just the area that you can see. I guarantee you this is showing up other places in their life. And I think it’s up to us. I think it’s our responsibility as being a good human to say that to people. So just bring it up. Something I share with clients a lot is, you can always say something in a very neutral, professional, non confrontational voice. You can say, “Hey. Could this be a blind spot for you?” And then just shut up and let them think about it or even just leave and let them think about it. 

Mario Fachini [22:22]

Those are some great insights. And I know Expert Authority World is getting a lot out of them. Thank you for sharing that. I want to know, with all the people you’ve coached and the people you’ve helped, what’s the biggest transformation you’ve been able to give to one of them? Or maybe two? I’m sure you’ve got dozens of stories. 

Karen Brown [22:39]

Oh, my goodness. Well, so the first one that comes to mind is the CEO of an environmental permitting company here in Colorado. And the best story I can share with you from our work is I was at the company Christmas party. It’s not his company, but like a peer advisory company party that we both belong to. And I had not met his wife before. And she was at the party. And I was talking to a couple of other people at the door. And all of a sudden, this woman comes out of nowhere running at me and say, “Oh my gosh. I can’t wait to meet you.” And she runs up to me and gives me this huge hug. And this is a stranger. I don’t know who this woman is. And I’m like, “Well, hi.” And she hugs me and then she pulls back and she goes, “I’m such and such’s wife. And I cannot thank you enough for all the work that you’ve done with him. It has made such a difference in his business, in our family, in our relationship, everything.” And I mean tears are in her eyes. 

Mario Fachini [23:54]

That’s great when you can not only affect the business, but you’re also affecting the family. 

Karen Brown [24:00]

Yes. Absolutely. One other success story I’ll share, if I may. So I started working with a female senior leader – senior executive leader, who wanted to work on confidence and being able to speak her truth, because she’s in the operational end of things. And she knows it like the back of her hand. I mean, this girl is so incredibly smart and intuitive. And she is an expert at seeing problems and breaking them down and then finding the solution and then putting it forward, and also in working with her team members in that way. But she was getting stymied in bringing those conversations to the C suite boardroom. And so we started working together. And we would talk and she would tell me the solution and I would I asked her – or she would tell me the issue and I would ask her what the solution is. And I’m thinking to myself, “This is brilliant. This girl is absolutely brilliant.” I mean, right on target. And then I say, “Okay. Great. So did you say that?” “Well, no, you know, blah, blah, blah, blah, blah. I didn’t say it because of this, blah, blah, blah, blah.” Which is something I see gender specific. And so over the course of working together over that time, she has specific goals that she wanted to achieve in the company. Like, this is a privately held company that’s been in existence for 55 years and just operating as it has, in the same way for that whole time, which is not like the organizational structure and reporting structure of every other healthy company that’s out there. So these are the changes that she wanted to make and pivotal for her role. She was finally able to make them after a few months of working together. And just the enormity of it and the impact that sort of riding the ship by making those changes, getting other senior leaders on board who had pulled back and who really weren’t engaging, that then was causing all of these issues in their culture, bringing everyone to the table to truly engage to rally and build a culture that they all want and haven’t been able to create. And then the impact on her team and bringing these people forward, it’s been immense, absolutely immense. And I know that they had a record year last year, the best year in their company’s history even with all of these problems. So now they are poised to do crush it over the next few years. 

Mario Fachini [27:04]

Well, that sounds fantastic. I’m glad you were able to help them out. Is that what led you to publishing your first book? 

Karen Brown [27:14]

Partly. Actually, what led me to publishing my first book was just wanting to share the keys that I found in my Iron Man journey that led to greater success in my personal and professional life. One of which is limiting beliefs. Because I find that that is the first thing that is so pervasive with everyone in the world. Not just the US and not just senior exec, but everyone in the world is affected by this. And we don’t need to be. And so I thought, “You know what? I want to write this book to put this information out there and make it accessible to everyone.” And my mission with it is to eradicate limiting beliefs and change the world.

Mario Fachini [27:56]

That is a great goal and a great mission. And I can resonate with that. Because the whole reason I started this show was to exponentially elevate the identity of humanity. And so I agree 100{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81}. There’s so many people out there that whether you grew up A, B, or C as a background, there are also success stories of people that we see everyday that also have the same background and overcame. And it always fascinated me and why I was excited to have you on. Because why is that? How can you have two people from the same exact background, one’s a “success” and the other one’s just kind of there.  And it deals with the limiting beliefs. And it’s exciting because I know you’re truly helping people overcome that and making the world a better place.

Karen Brown [28:41]

Thank you. That resonates with me too. And let me say this to your point, here’s the really interesting thing about how our unconscious mind works. So if you think of it as a spectrum and on one end of the spectrum is limiting beliefs. And let’s just define that. Limiting beliefs are when we think or say, I don’t have enough money, time, talent, skill, support, whatever to achieve that. And all of it happens instantaneously in our unconscious mind. We’re not even aware of it. Only we think consciously that these are facts. It’s a four letter word beginning with F that really holds us back. We think that these are facts and they’re not. They’re just something that our unconscious mind came up with, which is nothing more than a pattern. So spectrum, limiting beliefs on one side. On the other side is the ability to do whatever we can think up. And to your point, what you were just talking about is all those examples of people out there who have done the impossible. They have spent their time thinking of ways to do the impossible. And they’ve done it and then they go on to do others. So that is the difference you know, when you learn how to tap into and harness the power and the operating system of your unconscious mind you can literally achieve anything you can think of. 

Mario Fachini [30:08]

That is powerful and it’s so true. I got one question for you before we go to the Imperfect Action Round. I call this the Expert Authority Roller Coaster because building a business is sometimes not the straight line everyone thinks success is. And I know exactly what I want to ask you. Have you ever considered wanting to climb Mount Everest? 

Karen Brown  [30:29]  

Oh gosh. Yes and no. First of all, I’m so thrilled with heights. Second of all, I know I can do it if I want to. But it’s also because I know people, some closer than others to me that have done it. And it’s a very crowded place. I’m not a big fan of that either. Nor am I a big fan of cold. Like I’m a really fair weather athlete. So I have considered it and decided to do other ultra endurance competitions all across the world instead. So I’d rather run around the mountain rather than up the mountain. 

Mario Fachini [31:19]

What about maybe just taking the helicopter with the last hundred feet and doing that? 

Karen Brown [31:23]

I would do that. I would do that. 

Mario Fachini [31:25]

I love the answer and I don’t necessarily love the cold either. Considering it, it looks like it could be fun. But when I found out it takes like a couple of months, I was like, I thought it might be a couple of days. 

Karen Brown [31:42]

Oh. Yeah. So I dated a gentleman for two years who had summited Everest the year before we met. And so I got the inside scoop on exactly what it takes to do it. And let me just say this, all of us are capable, as human beings. We all have a physical capability. It’s really though the mental fortitude that we would need to do it. And that’s another thing I discovered on Iron Man, I set out thinking that 90{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of it was physical and 10{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} was mental. What I discovered is the exact opposite. And it’s that way in everything. 

Mario Fachini [32:25]

That’s inspiring because, like you said, everyone is capable of it. Well, I appreciate what you’ve shared so far. We’re going to thank our sponsor and come back for the Imperfect Action Round. 

SPONSOR Business Book Checklist [32:37]

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Mario Fachini [32:52]

All right. Ladies and gentlemen, we’re back with the Imperfect Action Round. Karen, are you ready to take imperfect action? 

Karen Brown [32:58]

I am ready. 

Mario Fachini [33:00]

First question, what’s the fastest path to the cash? 

Karen Brown [33:08]

Being clear on the outcome that you want. And then doing whatever it takes to get there. And that means having the discipline to say no to the things that are going to pop up along the way tempting you to veer off and take that zigzagging route toward it. 

Mario Fachini [33:28]

Excellent. Number two, what is the biggest problem you see your prospects making and the fastest way that they can fix it? 

Karen Brown [33:37]

The biggest problem my prospects are making is continuing to be unconscious about the patterns that they’re deploying to get what they want. Thinking that that’s going to lead them to something different.  It’s the insanity. So the fastest way is to open up your awareness about what are the patterns I’m deploying? What am I looking to achieve here? And what’s the route I’m taking to it? If there are things that I haven’t been able to achieve, and I’ve tried more than once, or I’ve given up on, sometimes I ask clients that. What are the things you’ve given up on? Because those are the patterns that we can change and you can achieve them. So what have you given up on that by changing the pattern you’ll get there? So it really starts with awareness. 

Mario Fachini [34:27]

Number three, what is the best way to maximize customer lifetime value? 

Karen Brown [34:35]

Keep providing value to them. And I think that is through asking questions. What do you value most? What’s important to you? What don’t you value? I think there is such power in asking questions that we, as a society, don’t do nearly enough of it. We’re so busy telling people stuff usually about our ourselves.  “Look how great I am. Look what I can do. Look what I have done.” Whatever. If we would just stop for a second and just kind of forget about ourselves and think only about the other person and start to ask them questions, be curious about them. Two questions I usually ask are, what’s your story and what’s your mission? You wouldn’t even believe what I have learned from asking those two questions of people and who I’ve met asking those two questions. 

Mario Fachini [35:31]

Those are powerful questions, I might borrow those. What is a book you would recommend to anyone listening?

Karen Brown [35:42]

Oh my gosh. How many can I recommend? I’m a voracious reader. So I’m going to recommend two because they’re very different. One is what I think is perhaps one of the best leadership books of all time, which is called – it’s by the Arbinger Institute and it’s called Leadership and Self Deception. It’s very, very good. Because it depicts what actually happens and how we deceive ourselves in leadership every day. It’s fabulous. The second book I’m going to recommend is, like I said, completely different. It is a book by a Franciscan monk by the name of Richard Rohr, R-O-H-R. And he’s written some 34, 35, 36 books. He’s lost track, quite frankly, which is funny to me as being an author. And like “Losing track of how many books you’ve written? Okay.” And the book is called Immortal Diamond. And it is about being your true self and letting the false self fall away, which is all about ego. 

Mario Fachini [36:59]

Those sounds Fascinating. 

Karen Brown [37:01]

Thank you. 

Mario Fachini [37:02]

Thank you for those. Where can people learn more about you and your company? 

Karen Brown [37:09]

The name of my company is Velocity Leadership Consulting. So if you put a dot com behind that and a forward slash plus the word greater, meaning greater success in your personal professional life, you can find me. So I’ll go back through it one more time, VelocityLeadership Consulting.com/Greater. 

Mario Fachini [37:30]

Well, it’s been an absolute pleasure to have you on. I got a lot out of this myself. And I can’t wait to stay connected and share this. 

Karen Brown [37:39]

Thank you, Mario. Such an honor being on your show today. 

Mario Fachini [37:43]

Thank you very much. Expert Authority World, we got another great one. I’ll see you on tomorrow’s episode. Have a great day. And God bless. 

SPONSOR Business Book Checklist [37:52]

Why every business needs a book including yours? Would you like to save five plus hours with every prospect, generate more leads, and profit in your business now? Visit BusinessBookChecklist.com and learn how you can implement this in your business today. 

www.EAInterviews.com [38:07]

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