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What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

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Resources Mentioned

Business Book Checklist

Ryalto App

People Mentioned

Mark Britnell

James McHugh

Steve Garnett


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What You Will Learn In This Episode

**Click the time stamp to jump directly to that point in the episode.**

[1:26]Get to know Katrina Percy

  • Her inspiration to create a great healthcare app.
  • How does Ryalto help healthcare professionals.
  • What are some major challenges the healthcare system is facing.

[2:43]The Ryalto App

  • The advantages for healthcare professionals in using this app.
  • A single platform to find guidelines, communicate with the healthcare team, and book work shifts.
  • A hospital in the UK saved over a million Pounds on their staffing cost with the help of Ryalto.

[3:52]Gamification and rewards of the Ryalto App

  • Book your hospital shifts.
  • Priority shifts, choose to work overtime during the holidays with a bonus pay.
  • Publish employee milestones, achievements and recognition using the app.

[5:34]Get information about the Ryalto App

[7:19]The technology and the healthcare industry

  • There’s still a lack of digital innovation for the healthcare workforce.
  • A mobile app would be a gamechanger in providing direct patient care.
  • The Ryalto App is a really simple mobile tool to help run a healthcare professional’s work life.

[10:01]Retaining the best talents in an organization

  • Motivating and allowing people to do rewarding and fun jobs.
  • “You get the best out of people when they are enjoying work.”
  • Upcoming product developments of Ryalto to identify the workforce’s development and training needs.

[11:10]Ryalto’s another success story

  • Fixed a major issue of unfilled shifts and short staffing.
  • Adequate healthcare staffing is equal to improved patient care without overstretching the workforce.

[12:00]The future of Ryalto

  • Soon launching in Australia, New Zealand, Canada, Brazil, Portugal, Saudi Arabia, and to start off in the US and in the UK.

[12:29]The challenges of running an early stage business

  • Keeping the balance between focusing on your priorities and not closing down to miss opportunities.
  • Very large organizations often time put hurdles that stop you from making any decisions. Thus, it feels risky to try new things.
  • The greatest risk is by doing nothing differently.

[16:56]Applying social media ideology in the workplace

  • Majority of the people nowadays, particularly the younger generation like to pick up information through videos and short blocks of imagery.

[19:35]Ryalto’s analytics

  • Track opened emails statistics.
  • Individual app usage behaviors: reading the latest news, messaging with colleagues, planning on regular and extra shifts, staff disengagement, risk assessment metrics.

[29:04]Katrina answers the Expert Authority Roller Coaster question

  • Revolutionizing healthcare, more collaboration, and less competition.
  • Think outside your organization, as well as inside your organization.

[30:03]Thanks to our sponsor, Acorns.

[31:41]Katrina answers Imperfect Action

  • Fastest path to cash is understanding the pain points of your clients.
  • Treat the symptoms and not the cause. Understand the cause of the challenges and tackle those.
  • Don’t just sell, “work” with the customer to earn a customer for life.

[33:42]Connect with Katrina Percy and her team

[35:27]We take a moment to thank our sponsor, Acorns

Episode Transcript

Read Full Transcript

Intro [0:02]  

Inspiration, transformation, success stories and the Imperfect Action Round, seven days a week. Join Mario Fachini for today’s Expert Authority Effect interview. 

Mario Fachini  [0:13]  

All right Expert Authority world, I am excited for today’s episode. I have none other than Katrina Percy, all the way from the UK. She’s been in the National Health Service for over 20 years. She has done some amazing things. She was awarded the Chief Executive of the Year in 2012. And now she heads up the team at Ryalto, a mobile app to help people with their healthcare needs. I’m excited to bring her up right after we thank our sponsor.

SPONSOR – Acorns  [0:35]  

How would you like to grow your wealth easier than you think with the change you probably don’t notice anyhow, automatically? That’s why I started the compounding interest snowball investing with Acorns and advise you do too. Get started simply and easily today at EAInterviews.com/Acorns. 

Mario Fachini  [0:59]  

Here she is, ladies and gentlemen, Katrina Percy. Katrina, it’s great to see you today.

Katrina Percy  [1:05]  

Good evening, or good morning, maybe where you are.

Mario Fachini  [1:09]  

How are you doing?

Katrina Percy  [1:11]  

I’m doing great, thank you. Surprisingly sunny over here in the UK.

Mario Fachini  [1:15]  

Well, I’m happy to hear that. If you want to send some of it over this way, that would be fantastic. What inspired you to get into the National Healthcare Service?

Katrina Percy  [1:26]  

So, I’m lucky that I grew up under a father who was a doctor and a mother who was a physiotherapist. So, I often saw the great work that healthcare professionals did for their patients. So, when I graduated out of university, the opportunity to join the graduate training scheme in the National Health Service came to me. And, I had a fantastic sort of 22 years working in the National Health Service.

Mario Fachini  [1:52]  

Who would you say you help and how do you help them?

Katrina Percy  [1:57]  

So in Ryalto, it came together out of a number of factors. Healthcare worldwide is really hitting some major challenges, but particularly for the workforce, and that’s who we’re aiming to help. We saw people are overstretched, morale is often quite poor at the moment in the health service. And that’s led to major staff shortages, which obviously, ultimately, is really not good for patients. So our ultimate goal is to be able to help organizations provide better healthcare to their patients. But we do it by trying to support the workforce, the staff, the healthcare professionals.

Mario Fachini  [2:36]  

What would you say is the competitive advantage you have with your app versus other things in the market?

Katrina Percy  [2:43]  

So, what we’ve tried to do is work a lot with those frontline healthcare professionals, as well as the leaders of organizations to make sure we’re hitting all of their pain points. So, whilst you might get some technology that will allow you to book a shift, so you might get technology to message and communicate with your colleagues, or to find the latest guidelines. What we tried to do is make it super easy, bringing all of those things into one platform so that the nurse, the doctor, they only have to go to one place to stay up to date with what’s happening in their team, their organization, find their colleagues, and book all of their shifts at work.

Mario Fachini  [3:20]  

So, with all the stories and everything, you’ve been able to help with people, what’s one of the coolest ones you’ve noticed when they started using your app?

Katrina Percy  [3:29]  

So, we’ve had some exciting things. One of the big things has been the amount of money we saved in a hospital in the UK. There’s a hospital called Milton Keynes Hospital, and they saved over a million Pounds last year on their staffing costs, which they’ve been able to put back into supporting their staff to offer better patient care.

Mario Fachini  [3:48]  

Can you dive a little bit deeper into that? I know, that’s pretty impressive.

Katrina Percy  [3:52]  

So, what we did is we just gave loads of choice to the nurses and to the doctors about when they wanted to work. And when they wanted to do overtime, we added a bit of fun and a bit of gamification. Are you saving to go on holiday? Why don’t you take these shifts, and that’s going to help you pay for your holiday. We have priority shifts when you’re hitting a period like Christmas over here, obviously getting staff is a real challenge. So, we add a bit of gamification and fun over that. Offering things like you get into a draw for say 500 Pounds extra if you work a shift on Christmas Day.

Mario Fachini  [4:30]  

I like that. Gamification is a lot of fun. I’m familiar with it. Tell us about some of the other awards and achievements that people can get.

Katrina Percy  [4:41]  

So, some of the other bits, people have said is literally knowing what’s going on in the hospital. So, you’re able to reward the staff directly. So, we get the stories out, you might have a nurse who’s worked for 40 years in an organization who in the past, maybe they published it in a magazine somewhere that sat on a coffee table. But frankly, the other nurses are too busy to be picking up those stuff, magazines. Now. It pops onto their mobile phone on their feed for their organization driven by reality. And everybody gets to celebrate when that nurse has hit a 40 year anniversary of nursing. So, you’re directly creating that real sense of reward for the recognition about the amazing work that healthcare workers do.

Mario Fachini  [5:26]  

That’s fantastic. I know people are getting excited right now being able to hear you. Where can they find the app?

Katrina Percy  [5:34]  

So, if they go to Ryaltoapp.com, they’ll find all the information, and they can just connect to us. We’re beginning to get out there. We’re launched in a number of hospitals in the UK now and I’m pretty excited. We’re coming over to Cleveland to make our first US launch and then we’re in Boston a week later to be launching there. And we’re beginning to speak at some innovation events in the US and the UK, but if they go hit Ryalto App website, they’ll find out all information. And they’ll get through to me or one of our very small team. We’re an early stage company. And we’d love to just talk to people about what we’re achieving.

Mario Fachini  [6:12]  

That’s fantastic. When are you coming up to Detroit?

Katrina Percy  [6:16]  

I look forward to coming over. Although you’re telling me about the rain, that’s not sounding so good.

Mario Fachini  [6:19]  

Well, that was last week, it’s better now. And you said you have so much sunshine, you can bring some over and share it with us.

Katrina Percy  [6:25]  

Yeah, I’ll bring some over. I’m in Boston on Friday with my US colleague. Rebecca is running a fantastic conference over there with the University of Massachusetts looking at opportunities for innovation in healthcare.

Mario Fachini  [6:38]  

You know, Rebecca is awesome. I had the honor and privilege of producing a live stream with her in New York. And that’s where we first connected. I was producing the live stream for ‘Show me your Stethoscope’. And she was telling me about what she was doing. And I was just astonished. And I’m so excited to have you here because you are making a difference and it is important for the healthcare field. I have a lot of friends and family that are in it. And I think… how do I say this? Some people just don’t care and they should, because it’s an industry that everyone needs. And I think they don’t get treated as well as they should.

Katrina Percy  [7:19]  

So, I think it’s interesting, there’s been a massive surge as you’d expect in technology and digital innovations around direct patient care. But it feels to me that there was a real lack of innovation digitally for the workforce themselves. So, they’re still expected to go log on to a laptop and you know, get their printed newsletter to find out what’s going on, go sit in a classroom to do training. But everyone lives their life on a mobile, particularly busy healthcare professionals. They’re walking around wards or floors, as you guys call them, seeing their patients. So, what we found is by taking our platform mobile, you’re able to help that workforce connect with the organization. They can get their news in bite-sized chunks, they can find people when they need to find them. They don’t have to then go find the directory or something or phone the operator to find people. So I think what made me so excited about Ryalto was that opportunity of taking the technology that is being used in other ways and thinking how do we help those healthcare professionals, who let’s be honest, that run off their feet, and we’re facing such massive workforce shortages.

Mario Fachini  [8:30]  

So, with a workforce shortage, which is not a good thing. How do you see Ryalto playing a role in changing their over the next five to 10 years?

Katrina Percy  [8:39]  

So, I think if you look at any evidence around any sector, what you find is those organizations who really invest in their staff, retain the best talent and they stop people wanting to leave the professional or the skilled service that they’re running. And I think that we fallen behind on that, you look at the best talent employers in the world, they’re investing masses in this. And what Ryalto is aiming to do is start correcting that. So, how do we retain nurses at the bedside? How do we make a really attractive proposition to be a nurse at the bedside? Allowing you to have control about when you’re working, allowing you to find out the latest care guidelines when you want to look at them. So, by putting that healthcare professional at the center, giving them a really super simple mobile tool to run their work life, that helps retain people into the health service, and it will be a global phenomena is what we believe.

Mario Fachini  [9:39]  

I love that. I love the vision. And it reminds me of this story about one of the staff going: “Boss, Boss, you know, we’re doing all this training for the staff, we’re putting all this money into them. What if we train them and they leave?” And the boss says: “But what if we don’t train them and they stay?”

Katrina Percy  [10:01]  

You’re absolutely spot on. We all are fighting over the talent that exists out there. I mean, I genuinely believe that everybody is talented. And it’s about tapping into that, and tapping into their motivators, and allowing people to do jobs that are very rewarding and fun. I think it’s important as well, that they enjoy their work because you get the best out of people. And that’s what Ryalto was sort of formed on, here is a channel to be sharing all of that. But the best way to get the best people is to develop your own talent. So, one of the next product developments that we’re bringing on Ryalto is all around training and development. So, how do people identify their own training and development needs? And how do we make it super simple for people to access them? And for the organization to know they’ve done that training, so that then they can get more opportunities within that organization.

Mario Fachini  [10:55]  

What have you found is the biggest success story you’ve had since launching the app? I know you were telling us the one about saving a million Pounds, which is fantastic. Is there anything that beats that?

Katrina Percy  [11:10]  

So, that’s probably…that’s the site we’ve been live longest at. We’ve been there a year, and they’re aboard for signed off on those figures, but we’ve had other success. In the second site we launched, they had a real issue that they had quite a high number of shifts that were unfilled by nurses. So, there weren’t enough nurses to offer the patient care they wanted to offer. And we took within six months, a third of those unfilled shifts, and we filled them with staff who are local to that hospital, which improves patient care, but also take stress off the other stuff, because they’re not quite as overstretched.

Mario Fachini  [11:45]  

Wow. So, how big do you see… you said you see this going worldwide? How many markets do you plan on going into the US? Because it sounds like you’re coming after us pretty aggressively.

Katrina Percy  [12:00]  

So, it’s an interesting board debate, I have to be honest. How fast you go, and which markets do you focus on? And we’ve taken probably the middle road strategy, having looked at the very extreme, we’ve had incoming requests for us to launch Australia, New Zealand, Canada, Brazil, Portugal, Saudi Arabia, as well as US, UK. So, our approach at the moment is to start in the UK and in the US, and we’re starting to cluster so we’ve got a number of sites that we’re looking at launching around the North East, and then a number in Central North. But I gather, I’ve got a trip to Texas, coming in a couple of weeks, I’m super excited about that as well.

Mario Fachini  [12:45]  

WeIl, have friends in Texas, and actually New Zealand and Australia as well. They’re all nice areas. But I can tell you, Texas is going to be a little bit warmer than Michigan would be this time of year.

Katrina Percy  [12:59]  

I think one of the challenges when you run an early stage business is keeping that balance between focusing on your priorities, but not closing down to miss anything. That’s a real opportunity. And so that, I think is one of the ongoing debates.

Mario Fachini  [13:18]  

I agree with you 100{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81}. And I’d also challenge and say it’s not just with startups, in beginning stage companies, I think you have the advantage of saying, “Hey, we’re open to these possibilities and you know, let’s take a look at this.” Maybe it makes sense. Maybe it doesn’t. Well, I see a lot of my clients, you know, maybe they’ve been around for 5,10,15, 40 years, even. But they’re so used to doing something one way, even if they do change, you know. I’m thinking of social media 9, 10 years ago, there was a lot of people that were early adapters, and there’s a lot of people that are like, “We’ll get around to it, basically.” And by the time they got around to it had shifted again. So, there is some speed here where I think if it’s a new company or older company, you have to really know what that vision is, and go, “Does this line up?” And you know, I’ve asked people for years does this get me closer to or further from my goal? It doesn’t mean that’s good, bad or indifferent. It just means, “Hey, this is my focus right now.” You know, mine is with this show and helping my clients. And conversely, like yours, it’s opening new markets around the world that sounds like, but you’re clear on that vision.

Katrina Percy  [14:32]  

So, I think it’s quite interesting, because one of the things that I’ve really enjoyed having moved out of an organization where I had 10,000 people. We’ve got under 50 in this organization, it’s very different. And I think one of the problems with very large organizations is you often put lots of hurdles in place that stop you making any decisions. So, it almost feels risky to try new things. And you missed the fact that the greatest risk was doing nothing differently and always carrying on. And the nice thing in a small business is you can be very agile, you can make decisions very quickly. And we have an enormous amount of challenge. Our Chairman, James McHugh is a serial entrepreneur. And he is phenomenal, but my goodness, he doesn’t hold his punches back. He’s very, very challenging. And in a way, what I see is that really brings out the best in a lot of us, but it’s pretty scary, right? But if you flick this into how can Ryalto help larger organizations, that’s one of our own. So, the hospital we’re launching in Boston, was particularly excited about using our platform to drive a culture of innovation in a hospital that’s already world leading. So, they’re already one of the most innovative hospitals, but they’re thinking ahead of that. How do we drive that culture further? How do we get every single member of staff really thinking in an innovative way? How could we do things better for patients today? How could we do big projects that are better for patients? It’s that NASA quote, you know, the janitor was trying to put the man on the moon. So, how do you drive that culture throughout a whole organization? And that’s where Ryalto comes in. Because you’re able to message, you’re able to use that mobile channel of communication, to create much more frequent, short bursts of communication. A bit of internal competition between teams, always drives innovation. So, it’s really interesting, my lived experience of trying to drive those sorts of cultures to drive improvement for patients, and now what I’m doing is running a platform that’s about enabling that sort of change, still living with my own challenges about how we focus and keep on the right path.

Mario Fachini  [16:43]  

Have you tested out different mediums within the app, such as delivering the information via text versus image versus video versus audio, for different segments of it?

Katrina Percy  [16:56]  

Yeah, on our app, you can use all of those, you can call, you can put up a little video, you can just message directly where you can do notification and group messaging. And I think the good thing with that is realizing that everybody learns, and everyone takes on information differently. So, I’m much better when I get my little messages through. That’s how I learn, that’s how I pick up information. But a lot of people nowadays, particularly the younger generation, really like videos, and short little blocks. So, what we do is we have things like the Chief Nurse, or the Chief Executive, rather than just putting out that printed A4 sheet of news each week. They do a little video as well. And then what they do is post short bites throughout the week of the information rather than it all comes out in the Friday afternoon. And everyone goes, “Oh, here’s the newsletter.” And so these new methods, taking what is the best of social media-based communication, and then applying that into the workplace. So, one of the things we’ve done is we’ve employed a couple of people, one of them he’s got a PhD in Behavioral Economics. She understands how different types of personalities tick. We’ve got digital marketing experts and what we do is we work with our customers so that they can use our technology to the best of its ability to help them deliver what’s important for their staff and their patients.

Mario Fachini  [18:21]  

That is so great that you’re using all of it. I’ve told my clients for years, and ever since I published my first book. I love that you can use video, this is why I decided to use it for my show, but so many people under use it. So, the fact that you’re using it, good for you, because you can take the transcripts out of it, which is pretty common nowadays, and everyone kind of knows it. But 10 years ago, when I was talking about it, it was like, “Oh, my gosh, you can do that?” It’s so much highly leverageable, and you’re absolutely right. You don’t know if someone’s going to click on it, they want to read it. I’ll be honest, there’s times when I watch a ton of video, and I produce a ton of video. But there’s also times I go, I’m tired of all this technical stuff, and I’ll grab an email or I’ll grab something and just print it out and walk away. I still love all the books I read. You know, I got some sitting on the desk right here and I just love having them in the hands and you can disconnect from all this stuff. And then other people want the short audio snippets. So, I think it’s awesome you’ve incorporated that, because you’re right. You never know how people are going to interpret it or disseminate the information, consume it. Everyone’s different.

Katrina Percy  [19:35]  

You’re spot on and you’re obviously way ahead of understanding. That’s what I used to be like, as a chief exec when I diligently sent out my little newsletter. One of the really exciting things with Ryalto, is when I used to send my newsletter out, I barely even knew who opened the email. And now, we can track all of those statistics for the organization. So behind it, they begin to know what do people like looking at? What does attract people to come and read the latest news? Or read what’s going on or message with their colleagues or get involved in a conversation. And we can track all of that from various angles. So we can tell them on the average, if I look average across our current organizations, at about [11:30] in the morning, and at about [4:30] in the afternoon are the most common times when people start reading news. Friday evenings is the most common time when people sit there and think, “I want to take all of these other shifts” and when they choose when they want to work. And actually, we found Saturdays and Sundays were the most popular day to go work those extra shifts. So, we’re suddenly able to give the organizations- our customers a whole load of analytics that help them then go the next step afterwards. And help them think even better about how they’re going to communicate and engage with their staff.

Mario Fachini  [20:54]  

That is fantastic. And I’ve told people for years, you need to know your numbers, you need to know your metrics. And I will say that the information gatherer side of me and the researcher, I’ll say is, I love having all this stuff online, because you can pinpoint all those analytics, you can check the email rates, you know, you’re saying the times. A lot of people don’t get into that. Let me ask you about your videos. Do you know the watch times of your videos and the consumption rates?

Katrina Percy  [21:28]  

Yep. So we can tell people exactly what the timings are the people are reading. Now one of the interesting things when you’re a CEO in a large healthcare organization, so I have 250 sites, 10,000 staff. Actually, what you often want to know is where you have disengagement of the staff, but with the greatest will, you can’t possibly be everywhere all the time. So, one of the really useful tools is actually the reverse, who’s never opening anything who’s never communicating, who’s never attending any extra training. And, that can pop up a red flag for the leadership of the organization to say we need to go take a look here, we’ve got a whole pocket of staff or a team who seem to be really disengaged when you compare it with the rest of the organization. Now, for me, as a healthcare leader, that’s one of the most useful things that can preemptively give you risk assessment, where you’ve got disengaged teams, and we know that that correlates with patient risk.

Mario Fachini  [22:28]  

That’s fantastic because you always have that top 10{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81}, you know what they’re thinking, you know what they’re doing, because they’re so engaged. But it is important to know, “Hey, who’s the bottom 10 – 20{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} we haven’t heard from.” You know, what are they thinking? What’s going on with them? One thing is, Do I have the right email?

Katrina Percy  [22:48]  

Yes, I hardly find people. So, one of the cool things with our app is it masks people’s phone numbers, because it’s based off their work email and it’s credentialed of the work organization. So, although it’s on their personal device, so it’s easy for them to blend their work and their home life in the way that we all do nowadays. I mean, you can turn it off if you want, but most people want to blend nowadays. They don’t have to expose their personal phone number, which is often people feel a bit reticent to opening that up. But, you can find anyone in your organization now and you can find them by the job role. So, if you want to find the diabetes specialist nurse, you can just type in ‘diabetes specialist nurse’, and they all pop up from your organization. So, it makes it really easy. And another thing I was just going to say on engagement, though, that you’ve got me thinking about is we’re often very good in large organizations and in small ones of cascading from the top down and you only get to about two layers down to the sort of manager role and matrons. What we’ve often been poor at, is reaching everybody in an organization. And, when you look at the reader numbers, and the reader times on our app, actually is often some of the most junior stuff, who are spending the most time reading the news or booking their shifts or communicating with people on our app. So, we’ve sort of turned it the other way up. And one of the things has been is helping organizations think about what’s important to those individuals, rather than what do I just want to project out to them. And so, simple things like what’s on the menu in the canteen today so people can take a look and take a choice. That often sits alongside the things I was telling you about earlier around long Service Awards. But that might sit alongside a really important clinical piece of information about a new drug that’s being trialed, or a new piece of research that the organization’s doing and it’s that blend is what we found in our most successful organizations has been, you know, the sort of golden bullet of it all.

Mario Fachini  [24:51]  

Well, I’m impressed that you’re looking into it that deeply because I work with a lot of CEOs as clients and also colleagues. I would say the people I know they generally go do a little bit deeper, but it is a problem because most people you know, you’re limited on time so you just communicate with the upper levels. But some of the best ideas can come from anywhere. You know, who’s in the day to day that goes, “Hey, this is actually a problem, we need to fix it.” Even though on paper, it may or may not look good.

Katrina Percy  [25:22]  

That’s what we get super excited when we get to work with clients who really understand those issues. And, what they’re seeking to do is make the best of everybody in their organization, and really draw out the talent and allow people to perform at their absolute best. So that’s probably our most exciting time is when we find a client, who we’re launching with who’s like that, who already understand that concept because then, we can work with them. We can help them, we can advise them, we can put the software in and give them this mobile channel. But that’s always exciting.

Mario Fachini  [25:56]  

I love that you’re doing that because I like working and aligning with self with heart-centric CEOs and entrepreneurs also, because not everyone cares straight up, you might be successful, but they just don’t care. And I think you should have both- have the success but also have the heart. So, let me ask you about speaking. I know you’re coming up to Boston, what has speaking done for your company? 

Katrina Percy  [26:17]  

So, I’ve done quite a lot of speaking over my time probably on the more traditional stand on a stage in a conference. And, I think it’s very much a two-way thing. So yes, it’s absolutely great to be able to get out there you create that buzz, talking about what you’re doing. And everyone back here, you know, basis like “Well, we’re out there, we’re talking about it getting super excited.” But one of the things I often love when you’re speaking is the challenge, the questions, because they get you thinking again. So often you can, you know, you can sometimes get stuck a bit in a rut current and you’re all working together to plow through. And you get that left field question and you think: “Ah, I hadn’t thought of that.” Well, that’s a massive priority and it just gets you thinking again. So, I think there’s a two-way benefit of speaking, getting your message out, but checking yourself and getting those questions back.

Mario Fachini  [27:12]  

I love that answer. I enjoy speaking also and it’s fun to connect with the audience because like you’re saying the two-way street, you get to hear what they’re thinking, you get to connect with them. And it’s also great, I recommend this to anyone listening. If you’ve never done speaking, it’s a good time leverage too because you can speak to 100, 1000, 10,000 people. And there’s no faster way. Have you ever spent more than a half hour typing an email or a LinkedIn post or just crafting a message?

Katrina Percy  [27:43]  

No. If you spoke to any of my team, they’d all laugh because I’m terrible with email.

Mario Fachini  [27:47]  

Well, it sounds like you’re doing it smart. There’s sometimes I’m like, “I’m going to take five minutes and send this out.” And then like an hour later, I’m like, “Wow, that was really well-written. This is huge.” But I’m like, “I could have also just gave it a presentation to 1000 people.” And you know, you have to realize what you’re doing. But, all of them are good, and I’m excited to hear that you’re using everything in your arsenal, if you will. So, we’re going to jump to the Imperfect Action Round, but first, guess what we’re going to do?

Katrina Percy  [28:18]  

Oh, I’m excited. What are we doing there?

Mario Fachini  [28:20]  

Something I just started a few episodes ago. I’m calling it the… What am I calling it? The Expert Authority Roller Coaster now.

Katrina Percy  [28:29]  

Oh my goodness.

Mario Fachini  [28:32]  

So, I have questions like on a one to 10. One is kind of like, who’s an actor or actress you’d love to connect with and meet and 10 is a very deep question. How are you feeling today? I’ve got about a dozen of them. So, these are new. 

Katrina Percy  [28:50]  

You take it easy on me. It’s late at night here.

Mario Fachini  [28:54]  

Okay, so we’ll go with this one. If there’s one thing you would change about the healthcare industry, what would it be?

Katrina Percy  [29:04]  

One thing I would change. I think it’s true in the UK, people don’t believe it. But as much as the US, that actually if we’re really going to revolutionize healthcare, we need to work together on it and somehow we’re so set off from being competitive. But actually, if we work together, we’re going to create better health care for all. You have to have the competitive piece, but I think sometimes we’re stuck in that. And people don’t believe it about the National Health Service. They think we’re all holding hands and working together the whole time. And, that’s definitely not true. So, I think it’s trying to think outside your organization, as well as inside your organization.

Mario Fachini  [29:45]  

So, more collaboration and less competition.

Katrina Percy  [29:48]  

Yeah. I keep the competition because it keeps you on your toes. We could collaborate a bit more on health care.

Mario Fachini  [29:58]  

Excellent. All right. We’re going to thank our sponsor and come back for the Imperfect Action Round.

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Mario Fachini  [31:16]  

All right, we’re back with the Imperfect Action Round, Katrina. Are you ready to take Imperfect Action?

Katrina Percy  [31:22]  

Okay, I’m trying to engage that brain.

Mario Fachini  [31:26]  

So, this is the funnest part. Well, the whole show is fun, but I love this because it’s action items you answer in 60 seconds or less. The first one, what is the fastest path to the cash in your experience?

Katrina Percy  [31:41]  

Fastest path to the cash. It’s really understanding the problems and trying to solve the pain points for your clients, I think.

Mario Fachini  [31:52]  

I love that, and I agree with it. Number two, what is the biggest problem you see your prospects making and the fastest way they can fix it?

Katrina Percy  [32:02]  

So, I think in healthcare, it’s just horrible to use this analogy, sorry, we treat the symptoms, not the cause. So, really understanding the cause of some of the challenges that we face and tackling those. Sometimes it takes a little longer, you might need to work on a solution for, you know, a year or two. But let’s look to the longer term to put proper solutions in, rather than just patching up against the symptoms.

Mario Fachini  [32:27]  

Very good. Number three, how do you maximize the customer lifetime value?

Katrina Percy  [32:36]  

So for us, that’s about working with the customer. So, just selling a piece of software isn’t going to really do anything, let’s be honest. As I said earlier, in-house, we also have a load of expertise, we can work with those customers, and we make them a customer for life. And that’s our philosophy within Ryalto.

Mario Fachini  [32:55]  

I love that. What is a business book you would recommend?

Katrina Percy  [33:02]  

So, Mark Britnell, who’s the Global Chairman of Health for KPMG has just written a fantastic book all about the crisis and workforce globally. And what’s so interesting to me and I worked in Africa for a couple of years, is what are you pointing out is if we could just learn from around the world. And, it might be Africa, it might be China, it might be the US, we could solve that workforce crisis. So, Mark Britnell’s book, I’d highly recommend it.

Mario Fachini  [33:31]  

Thank you for that recommendation. All right. Well, the last question I have for you is: where can they get more information and what should they expect?

Katrina Percy  [33:42]  

So, if you just head over to Ryaltoapp.com, and that’s R-Y-A-L-T-O-A-P-P. Ryalto is a bridge in Venice, and it’s a market and a meeting place and that’s where we got the name, but it’s Ryaltoapp.com. And everything you need to know is that, and you’ll be able to connect with myself or one of my lovely team, and we’ll be super excited to come and talk to you about how we can help you connect and engage with your workforce.

Mario Fachini  [34:13]  

Excellent. I’ll make sure there’s a link in the show notes for your future episode. I’m going to throw in one more here because well, it’s my show, and I want to know a little bit more behind the scenes, what’s the one thing that no one knows about Ryalto that you’re going to tell everyone right now?

Katrina Percy  [34:31]  

What’s one thing? We’ve got the most amazing board behind. So I sit off on the front of it, but we’ve got an amazing board of James McHugh as the chairman and a guy called Steve Garnett. He’s been at the top of some massive software companies and I think that often having that very powerful board, and believe me, it’s not easy, particularly when you’re having phone calls with them around the world. That’s what really creates something special that we can then put out for our customers.

Mario Fachini  [35:04]  

Well, I appreciate you for sharing that. It has been an absolute pleasure. It’s been great to connect with you. I thank you for coming on and I hope you have a great rest of your day.

Katrina Percy  [35:14]  

Thank you so much for your interview. It has been brilliant and lots of fun. So, thank you very much.

Mario Fachini  [35:19]  

The pleasure is mine. Alright, Expert Authority world. We have another good one here. We’ll see you on tomorrow’s episode. Take care and God bless. 

SPONSOR – Acorns  [35:27]  

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