Today’s guest, Kelley Thornton, is the CEO and Founder of the renowned men’s skincare line, Tiege Hanley. After a successful 20-year career in Corporate America, he left to create Tiege Hanley, a 6-year-old e-commerce business with the goal of assisting men in feeling and looking their best. The company now offers a wide range of items, such as deodorant, bar soap, body wash, and a purifying clay mask, as opposed to just three different skin care systems. In July 2022, Tiege dispatched its 1.5 million boxes, and it now has over 350,000 clients all around the world. Kelley is committed to improving the shopping experience for all patrons and assisting guys in leading better lives based on self-assurance.

What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

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Resources Mentioned

Books Mentioned

3+ Expert Authority Insights™ To Apply Now

  • Self-care in general is really important. It’s important for both women and men.
  • Trying to understand how consumers consume content on different channels is very similar to trying to understand how they think on other brick-and-mortar shopping channels.
  • When you look good, you feel good.
  • If you are in the 30-year age range, you should really be thinking about an anti-aging routine.


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Wheel of Whatever™

[00:29:38] You have menthol in it (Teige skincare products), don’t you?

What You’ll Learn In This Episode

Click the time stamp to jump directly to that point in the episode.

[00:00:53] Sponsor – EAPublishingMethodBook.com

[00:02:01] Why should men care about their skin? 

  • People want to feel good about themselves. 
  • Self-care in general is really important. It’s important for both women and men.

[00:02:47] Does Kelley think it’s more normal for men to use skincare now than ten or 20 years ago?

  • More men are open about skincare.
  • The best age to start implementing skincare
  • Start washing your face regularly with a really great product when you get up and before you go to bed.

[00:04:18] Where does Kelley think the paradigm shift occurred in men above 40 and below 40? 

  • Kelley thinks that there are still a lot of men over 40 who have made up their minds and have given up when it comes to skincare.

[00:06:41] Technology is the game changer for skincare products.

  • Kelley started getting into a healthy routine, and I noticed it made a difference to him.
  • He also wanted to help out as many other guys as possible and encourage them to get into the habit of having healthy skin.

[00:08:25] Kelley shared his background story.

  • He knew early on that he wanted to be his own boss. 

[00:14:59] Why did Kelley want to do something different after gaining all the knowledge and expertise from the other big companies?

  • It’s a constant reinvention
  • He pursued this kind of business because he wanted to share his knowledge with other guys about why they should take care of their skin. 
  • Prevention for skin cancer. 
  • Kelley has this self-fulfillment of trying to provide for his family.. 

[00:16:57] The importance of sunscreen products and skin cancer prevention

  • Kelley thinks that guys don’t think about taking care of themselves as much. 
  • Use a moisturizer that has an SPF. 

[00:23:12] Kelley talks about the misnomer of the impact of SPF. 

[00:25:16] Tiege Hanley’s mission.

[00:29:38] Wheel of Whatever

[00:31:36] Consider an anti-aging routine. 

[00:35:12] Kelley shared their latest product – Below the Belt Powder.

[00:36:18] Kelley’s success story. 

[00:38:08] Sponsor – EAPublishingMethodBook.com

[00:39:57] Imperfect Action Round

[00:41:33] Kelley’s Book Recommendation

[00:43:35] Learn more about Kelley. 

[00:44:48] Testimonies of Teige’s customers.

[00:47:21] EAInterviews LinkedIn and EAInterviews.com

Episode Transcript

Read Full Transcript

Kelley Thornton [00:00:00]:

Hi, this is Kelly Thornton with TJ Hanley at tiege.com, and you’re listening to EA Interviews.

Mario Fachini [00:00:09]:

EA Interviews episode 423 inspiration, transformation, success stories, and the imperfect action round. Seven days a week. Join Mario Ficcini for today’s Expert Authority Effect Interview. Have you ever thought about selling consumer packaged goods? Maybe you had an idea for a product, you wanted to sell it. Maybe you’re doing it locally, but have you ever done it on a big scale, like with Unilever Mars and big companies like that? I am excited to have Kelly Thornton on today’s episode, and we’re going to be talking about not just how he did this at the highest level for some of the biggest brands around, how he stepped away from it all to start his own company, Tiege Hanley. I’m going to bring him up right after we thank our sponsor.
Sponsor – EAPublishingMethodBook.com [00:00:53]

Every business needs a book, including yours. And that’s why I’m launching my new book to help you regardless of where you think your current writing abilities are. Visit EAPublishingMethodBook.com today to learn the seven steps to publish and promote your nonfiction lead and profit-generating business book in eight weeks. Once again, that’s EAPubublishingMethodBook.com.

Mario Fachini [00:01:17]

Here he is, ladies and gentlemen, Kelly Thornton. Kelly, how are you feeling today?

Kelley Thornton [00:01:22]:

I feel great. I look, look and feel amazing and trying to help as many men with my skincare company as possible. Feel the same.

Mario Fachini [00:01:32]:

I was going to say, does your skincare have something to do with it? But that’s like a double loaded question, because it is your business, but I know you’re using it, too.

Kelley Thornton [00:01:43]:

Love it. It’s a great product. We make it simple for guys to get involved in skincare no matter where they are on their skincare journey.

Mario Fachini [00:01:51]:

Why do you think, oh, my gosh, I got so many questions for it. Let’s just start with the controversial one. How’s that sound?

Kelley Thornton [00:02:00]:

Bring it.

Mario Fachini [00:02:01]:

Why should men care about their skin? And why don’t more men care about skincare?

Kelley Thornton [00:02:08]:

Well, I think actually more and more men do care about skincare. Mario. I think at the end of the day, people want to feel good about themselves. They want to look their best, and they want to feel good about themselves. And taking care of yourself is an important thing. So self-care in general is really important. I think it’s important not just for men, but for women, but for men. And guys are realizing that they can do a few things every day, add a few steps into their daily morning and evening routine, and it will actually improve how they look. And they look better.

Mario Fachini [00:02:42]:

They usually feel better keeping it uncomplicated.

Kelley Thornton [00:02:46]:


Mario Fachini [00:02:47]:

Do you think it’s more normal for men to use skincare now than ten or 20 years ago?

Kelley Thornton [00:02:54]:

Yeah, 100%. I mean, I think more men are open to it, definitely. The under 40 crowd is very open to taking care of their skin. And I think there’s a pretty significant shift in guys over 40 that are thinking about it and that realize the benefits of it.

Mario Fachini [00:03:16]:

So what’s the best age to start implementing it?

Kelley Thornton [00:03:20]:

Well, it’s interesting. A lot of guys start their skincare routine early. Actually they start it a lot of guys that have issues with their skin, whether they have too much oil production in their skin cerebrum or whether or not they have acne, they’ll start their skincare pretty early on. They may not realize that using something other than bar soap or hand soap to wash their face is important, but they’ll get into a habit of taking care of their face, keeping their hands off of their face and using a great facial wash. So I think it’s important to get started early on and if you just develop some healthy skincare habits early, the very first just starting to wash your face regularly with a really great product when you get up and before you go to bed. So you can never be too early. An 18 year old guy is the perfect time of his life to start some good habits.

Mario Fachini [00:04:18]:

Now, you made a comment about above 40 and below 40. Where do you think the paradigm shift occurred there and how would you treat someone that’s say 45 55 versus 18 to 28?

Kelley Thornton [00:04:31]:

Yeah, I mean the older guys paradigm shift, it’s interesting because I think there’s still a lot of the over 40 guys that have made up their minds that they’ve given up, right. They may not ever consider using anything other than bar soap to wash their face, but the guys that do, they really start thinking about that’s rough. I just got to say it happens all the time. It’s amazing how much it happens. And I think the guys that are over 40 that are thinking about it, they are thinking about can they try to slow down Mother Nature a little bit? That’s pretty much how I got involved in it. I was really looking in the mirror thinking, you’re not getting any younger. And maybe some of these products actually do work. Mean some of my early days I would actually go into department stores like Nordstrom and the old Marshall Fields here in downtown Chicago and I was going to see what was going on in the men’s area. And I’d walk up to the counter and there’d be a woman behind there and she’d be like, I’ve got some really good stuff and I’m only going to have it for a week and it’s going to sell out. And it’s like a Lab series, which is a L’Oreal product, like BB tent and it’s unbelievable. I can’t keep it in stock. I have no idea what that was, but I’m like thinking maybe I should be trying that too.

Mario Fachini [00:06:02]:

Do you think it was just good marketing or do you think it really was some super exclusive you can’t get anywhere? Because I’ve seen the ads where it’s like throw out the bar soap, use something more, join the 20th century. And I’m like, okay, fair. And then I see other ones and they bring in a rocket ship and they’re like, we got gold flakes of this. And it was massaged from cocoa beans like the Congo. And I’m like, great story, great marketing. But I looked at the ingredients, I’m like, this is nothing more than is it anything else? They’re just telling a better story.

Kelley Thornton [00:06:35]:

Yeah. In the early days, I didn’t know whether or not I was just being sold snake oil or not. But I think today, the way technology is and ingredients and delivery systems of products onto your skin, there are some game changer. Retinol is one of them. Palmitate and different vitamins, different natural ingredients have a very positive impact on your skin health. So they do make a difference in your skin. Early on, I was just kind of fake it till I make it as a consumer. When I was first looking into this category, I had no idea what I was being sold or why I should be using it. But I did start to get into a healthy routine and I noticed it made a difference. And I really want to help out as many other guys as possible. Get in the habit of having healthy skin.

Mario Fachini [00:07:41]:

I think it’s great. You are we’re talking a little bit. And I’ve used more than the whole bar soap thing alone. For me, it’s just a mess in the shower to clean. At least use something in a bottle. It’ll make less of a mess, even if you want to be basic. But whatever. Tell us about your background. Because I want to get to the part where you go, you stepped away from a very, what seems like extended and lucrative career, Unilever, Bayer, all these companies that most people wish they could work for, and you’re like, no, I’m out. So tell us how you started with that and then we’ll walk through think.

Kelley Thornton [00:08:25]:

Before I give you the story. I think what’s interesting is, and I just realized this, Mario, really over the last few years, is that I’m not your typical entrepreneur at my age. I’m in my mid-fifties. And being an entrepreneur is kind of like a young man’s game because there’s a lot of risk associated with it. It’s very challenging and very demanding. So I knew early on that I wanted to be my own boss. I wanted to be the master of my own destiny. It just took me quite a while to get there. And I started in New York working, selling merchandising and being involved in the merchandising space. And that includes primary and secondary displays in store and signage and racks and all of this stuff. And I really like that business because I worked with great brands and really understood what it takes to grow and develop and maintain a really good brand. And I was fascinated by it. I was fascinated by marketing and branding. And about 20 years into my career, I decided to start, which is really my second company. My first company was a painting company I had for four or five years and put me through college. I was very fortunate to have that experience and learn what it was like to manage other people and things of that nature and to get out of college pretty much debt free, which was a big deal for you. But I think I really started after 20 years of being merchandising to start my own business. And I started a business that went global and I had a team in Asia and a team in Europe and we were developing in store design and strategy for big corporations like the ones you mentioned, the Unilevers. And the Bears and Mars and things of that nature and really trying to understand how customers shop in different retail channels and why they buy things. And that was part of the research. Actually, I was describing to you earlier was trying to figure out what motivates guys to consider purchasing a product like Skincare and realized how very difficult that is for a large multinational CPG company to try to convey the benefits of skincare in a retail setting where for the most part, guys don’t like to shop anyway. So first you got to get them into the store. Problem number one. Problem number two, you got to try to somehow educate them on why they need to have healthy skin. And that’s just really a big challenge.

Mario Fachini [00:11:14]:

This was also the advent of ecommerce because I know you started this six years ago, but for 20 years prior to that, there was still the whole ecommerce on the rise. And the other thing that I want to point out that most people I want to make sure people realize it’s one thing to be really good at Mars. Like, I can’t even imagine working around the candy. That had to have been fun. But. You have Bayer and unilever. Those are two and a half very different businesses, and I know you have a lot more, but those are completely different. It’s not just one niche where you’re going straight down. It going, okay, we have another candy company. All we work is with candy companies or medical or whatever. It’s like you have to constantly be doing different stuff, thinking and making it work for people.

Kelley Thornton [00:12:03]:

Yeah, I mean, the need state of the customer in those categories are completely different. And then the need state of those customers in those separate categories in different channels are very different. So the need state of someone shopping in a Walmart or Superstore versus a convenience store versus drugstore, very different. It’s trying to understand that, but actually it’s very translatable to the director consumer business because consumers are we’re trying to connect with consumers across digital platforms, and their thinking is very different. When they’re on YouTube watching a YouTube informational video versus a short versus being on a Facebook or another platform like that. So trying to understand how consumers are consuming content on different channels is very similar to trying to understand how they’re thinking in different shopping physical bricks and mortar shopping channels.

Mario Fachini [00:13:00]:

That’s a good point. That’s a very good point. Because I would say when you’re in the store, you could argue you have their attention. I mean, more so than when you said when they’re browsing around on YouTube, what are they thinking? And I’m thinking they’re probably on six other screens thinking four other things simultaneously. Oh, you have 7 seconds if you have three nowadays, I’d be I mean.

Kelley Thornton [00:13:26]:

At least when they’re in the store, you know, they have an intent to know. I don’t say, hey Mario, I’ll pick you up on Sunday after the game and we’re just going to go cruise know it doesn’t happen that way. So at least when consumers are in the store, they have a high intent.

Mario Fachini [00:13:43]:

To purchase and it’s right in front of them. You just grab it.

Kelley Thornton [00:13:46]:


Mario Fachini [00:13:47]:

Low barrier to, hey, I’ll give it a shot at least.

Kelley Thornton [00:13:50]:

Yeah. Which is one of the reasons why US DTC companies talk a lot about the impact of Amazon on their business and how they should lean in or a little or a lot to Amazon as a channel. We look at that as a channel, just like any other social channel and how important that channel is and what percentage of your business should be on Amazon versus other channels and what is the intent of the consumer there. But when you have a massive volume of search being done on Amazon, it’s just really important that you’re participating in that channel. And it takes a long time to develop a presence on Amazon because it’s all about the mean. We’re very fortunate where we’re at right now and my background with understanding how the need state of shoppers and what motivates them to buy and just been a really great way for me to leverage that knowledge and grow this business.

Mario Fachini [00:14:51]:

So you took all that knowledge and expertise and you said, I want to do something different. Why did you want to do something different?

Kelley Thornton [00:14:59]:

Yeah. There’s a bunch of reasons for it, I think. What is your purpose in life? Kind of question. And I think I was very interested in proving to myself that I could provide a sustainable income for my family but not have to be my own boss. And I think there’s something very alluring to that. And I think that journey started for me a long time ago and it’s been extremely difficult. It’s a constant reinvention. And like I said, this is my third business. I really got into it because I wanted to share my knowledge with other guys about why they should take care of their skin. And we haven’t talked about skin cancer. But that’s a very important aspect to what we try to do. We try to help guys understand why it’s important to put some SPF on their face or on their body and prevent skin cancer, which is the number one cancer for men. And it’s the most preventable, and thankfully, it’s one of the most curable if found early. So those are all the reasons why I got in this business. There was the self fulfillment of trying to provide for my family and do it myself, kind of kill what I eat, what I kill, and then the opportunity to help guys look their best was really alluring to me.

Mario Fachini [00:16:26]:

Let’s talk more about the sunscreen, because we haven’t talked about that, but I know it’s very true. And you should always be the chapsticks, the lip balms, all that stuff. Unless it has an SPF, I think it’s a waste of time. Like I was saying, with the bar soap, it’s like you’re barely solving one problem, but creating nine others. I don’t like that. But I did not know it was the most common type of cancer. I know it’s preventable, but why do you think that is?

Kelley Thornton [00:16:57]:

Well, unfortunately, guys don’t think about taking care of themselves as much. When you think about self care in general, there are all these little nuances to it, like, we’ve got to care about what we eat, and we need to make sure that we get to the doctors regularly without the prodding from our significant other. And just thinking about before I hit this golf ball on T One, I should probably put a little sunscreen on my neck and on my ears, underneath my hat’s, on my head. That’s cool, but I’m going to get cancer around the neck, the ears and on the nose is extremely common, and men just don’t really think about taking care of themselves. So it’s just really important. And I think more and more men as they see how prevalent cancer is, and that’s the reason why it’s almost, like, twice as likely that a man would get skin cancer than a woman. It’s just because we’re gorilla style, right? I mean, we’re out there and not thinking about the fact that we should put a little sunscreen on. So it’s just really important. And over here at T Shanley, we’re helping a lot of guys think about this, and we’re writing a lot of logs and a lot of content that help guys figure out how to implement it into their routines.

Mario Fachini [00:18:24]:

That’s good. Yeah. I think it’s just that awareness, and until you have something happen to someone close to you or yourself, it’s one of those stat things, oh, it’s everyone else, but not me. And then it happens, and then it’s okay. This just got really real. I’ve noticed more people wearing even the clothing, like sunscreen hat has always been an easy thing. The sunscreen is kind of like, yeah, you need help, but the clothing, I’ve noticed is also more people doing it. Golfers, boaters sailors.

Kelley Thornton [00:19:01]:

Yeah, well, that’s what you described is how we got into it. My business partner Rob, who was also college roommate, friend from earlier high school, and his father died. And I remember very specifically when he was 56 years old of melanoma, and it was completely preventable. That’s the super sad part of it is it’s very preventable. So we just really try to talk all the time to guys about healthy skin, healthy skincare routines and protecting themselves from the skin, from the sun. As a matter of fact, this weekend I was in New York at a family event, and it happened to be a beautiful day on Saturday in Manhattan, and we were out on a veranda overlooking the Long Island Sound, and it was 73, 74 degrees. I was very fortunate. Our daytime moisturizer has an SPF of 20 on it, in it. And I had wear my daily moisturizer. My wife and my daughter came back with, like, red faces from being out there. We didn’t expect the sun to be so hot. And it’s like, had I not had that, I’m sure I’d be very red today. And so it’s those little things. And you don’t realize, even us guys like yourself and myself that live in Chicago and Detroit, how powerful the sun is even in the winter. And just going from your car UVA UVB rays going from your car to your office on a cloudy day, you do feel the rays of the sun. So it’s just really important. I mean, we’re worried about the environment. As society. We should be worried about the impact of a strong sun on our skin.

Mario Fachini [00:21:03]:

Yeah, and that’s a good point. You bring up with the clouds, especially in the winter, because in the summer, it’s, like, obvious. Like I was saying, it’s not rocket science. It’s 92 degrees out. It’s sunny. You should be doing something. The days that are the worst are when it’s cloudy or like, I like boating when you’re on the boat and you get this cool breeze, your body’s not overheated, so you’re like, oh, it’s fine. And then you come back and you’re completely looking like my tire or a lobster. And it’s like, what happened here? It’s 68, 71 degrees. It’s cloudy. There’s hardly any sun. It’s only been an hour and a half. It’s like toast.

Kelley Thornton [00:21:43]:

Yeah. We’ve leaned into zinc oxide, our products. And by the way, I’d be great for any of your listeners to check out tiege.com, but my suggestion is use a moisturizer that has an SPF in it’s not hard at all. Just a little bit in the morning around your face, just underneath of your chin and around your ears will go a long way in keeping melanoma off your nose and lips. So I strongly recommend that. And we use zinc oxide in our lip balm and our sun stick, and they’re great products. And they’re products that you can keep in your car or in your golf bag on your boat, and you can apply it really easily. So, again, whether it’s our product or someone else’s, I can’t emphasize enough the importance of that.

Mario Fachini [00:22:37]:

Yeah, that ten to 20 people think they need a 65 or 96, but if you put it on one time for 2 hours and you’re out for eight, it’s not even going to work the whole time. But I think I agree 100%. Those little bits, like I said in the lip balms, the 15s or whatever, it’s like that will keep your lips not only from being chapped, but windburn and all kind and just burnt. There was one time I ran out, and it was just within a matter of days in Florida, and it was just like, I’m miserable. I usually have, like, four or five on me ever since high school.

Kelley Thornton [00:23:12]:

Yeah, it’s crazy. There’s such a misnomer about the impact of the incremental impact of SPF to preventing sun damage. Once you get above SPF 30, the incrementality of how much UVA UVB rays that the incremental SPF rating prevents is, like, two or three points. Once you’re above 30, you’re like, 95 or 96. I wish I knew these numbers right off the top of my head, but you’re, like, 96% covered, so you go from 30 to, say, 40 or 45, and you only incrementally gain, like, one percentage point. It only goes from, like, 95% coverage to 96% effective of blocking. Okay. And going to, like, 65 takes you to, like, 97% blocking the UVA UPV. So it’s like once you’re in that 30 range, you’re pretty good. I wouldn’t suggest going to the beach with 30 and laying out all day, but the incrementality of the benefit kind of outweighs the real burden of going there.

Mario Fachini [00:24:34]:

I was also going to say the chalkiness. You put some 65 to 95 on, you might as well whip up some flour and water. It’s not the thinnest stuff in the world.

Kelley Thornton [00:24:43]:

No. You look like you were just rolled around in flour and water, and I.

Mario Fachini [00:24:47]:

Don’T know of any that you’re going to get more than three 4 hours effectively, especially around water.

Kelley Thornton [00:24:53]:

Correct. Yeah. So, anyway, that’s all really important part of a guy thinking about taking care of himself, but it really does start with a good cleanser and a good moisturizer.

Mario Fachini [00:25:03]:

Well, I’m glad you incorporated it into yours. And it sounds like you have a mission behind all of it as well. It’s not just selling it. You really do want to help men on a personal level.

Kelley Thornton [00:25:16]:

Absolutely. I mean, we talk about it every single day here. Tiege Hanley it’s all about helping as many guys as we can look and feel amazing. When you look good, you feel. And we all know mario now, given the last couple of years of COVID and what everybody’s been through and how they feel, it’s really important to mentally feel good about yourself and getting up in the morning and starting your day off right, brushing your teeth and using a moisturizer, washing your face. And if you’re an older guy like me thinking about anti aging and using products that help fight back Mother Nature, these products have a significant impact on how, you know, we even joke. Like, when we’re on the road traveling as a company, we’ll check into a hotel right before we go to a dinner or meeting. And we’ll come downstairs and we’ll meet back up and we’ll look at each other and be like, you just washed your face, didn’t you? You just went upstairs and cleaned up. And it’s amazing how good it makes you feel. Like, you just feel like a million bucks after you’ve washed your face and you feel clean and put a moisturizer on. So, yeah, I mean, it’s it’s not it’s part of our mission because it does work and it’s effective more just trying to help as many men as we can.

Mario Fachini [00:26:46]:

Yeah, it gives you that fresh feeling of, like, you could be five, six at night. You might be 6 hours into your day or 12 hours into your day. And usually the nighttime stuff, it’s like, I’m tired, I’m worn down. And it’s like, no, this is second wind.

Kelley Thornton [00:27:03]:

Well, the hardest time to remember to wash your face and to put a moisturizer on is at night. We’re all exhausted at the end of the day, especially if you’re like me and it’s the end of the week and you had a couple of glasses of wine, the last thing you want to do is thinking about washing your face and put a moisturizer on. But nighttime is absolutely the best time, and it was the hardest to integrate into my routine, like at night, washing my face and putting a moisturizer on. But that is when your body is really rejuvenating and when you’re at rest and your skin can really have a chance to absorb nourishment of a great nighttime moisturizer. And as guys, we don’t like anything heavy on our face. Our nighttime moisturizer isn’t heavy, but it’s a lot heavier than our daytime moisturizer. In terms of feel, it takes a while to kind of get used to that for most men, but it’s an excellent time to have your skin rejuvenate.

Mario Fachini [00:28:09]:

And then you feel better the next day waking up, and after a few days of using it, it’s like you expect that level. It’s not, oh, this is a treat, this is the norm, and it’s just much better. And I like what you did with the bottles, and thank you for sending me the trial pack, but the AM and PM, like, you really did make it uncomplicated.

Kelley Thornton [00:28:30]:

Thank you.

Mario Fachini [00:28:31]:

Am. PM, use this, use that. I’m like, I literally was looking for more instructions and different things going. This is pretty simple. Yeah, I’m used to dealing with super complex stuff and the show and book publishing and all this and 98 moving parts or 137. I’m like, I feel like I’m missing something, but there wasn’t. It’s pretty straightforward.

Kelley Thornton [00:28:52]:

Yeah. Every box we ship, we include some very simple instructions. Use this size, do it in this order. Wash your face, pat dry. Use a moisturizer scrub.

Mario Fachini [00:29:08]:

Nickel size, no more than twice a week, correct?

Kelley Thornton [00:29:10]:


Mario Fachini [00:29:11]:

Excellent. I have one question for you. Well, there’s two. Yellow or black?

Kelley Thornton [00:29:22]:


Mario Fachini [00:29:24]:

Okay. I already know the question, so I’m not going to pretend it landed on some random one, because I’ve been waiting to ask you this. I don’t know if it’s a secret or not, but I was alluding to the nickel size twice a week. The scrub.

Kelley Thornton [00:29:36]:


Mario Fachini [00:29:38]:

You have menthol in it, don’t you?

Kelley Thornton [00:29:40]:

We have something called a mentholactate in It, which is a really interesting product, and it has a lot of qualities to it that people don’t realize, but it does invigorate your skin. It opens up the pores, and it also brings a lot of kind of blood flow to your skin, which really replenishes your skin.

Mario Fachini [00:30:02]:


Kelley Thornton [00:30:03]:

It’s a great product. We recommend using it twice a week.

Mario Fachini [00:30:09]:

Not two days in a row, though.

Kelley Thornton [00:30:10]:

No. And we have people almost all the time, almost like every day, talking about their scrub days and how they look forward to their scrub days. We’ll get emails saying, today was my scrub day, and I feel great. Just want to drop you a note and let you know. So that’s a great product. It’s actually tied for we just finished a Net Promoter Source Study on our products, and they all scored incredibly high. We do that every year, go out and talk to thousands of our customers and ask them what they’d like to see improved in their product. And our scrub is our Scrub and Serum. All of our products score extremely high, but our scrub and Serum, which is an antiaging product, score outrageously high.

Mario Fachini [00:31:08]:

Yeah. And the anti-aging is important, too, because you said earlier the over 40 crowd, so I’ll just go with that. I think the over 40 crowd thinks, now I need to start using it. But the reality is use it as soon as you can, because it’s going to prevent that aging even sooner. So if you think you need it by 40 or 45, you probably do, but you don’t want to look 40 or 45 if you start using it. 15 2025.

Kelley Thornton [00:31:36]:

Right, exactly. I think every person is different in how much sun they’ve had exposure to sun, and how the type of lifestyle that they live. Someone that’s outside every day, working every day, their skin is going to be exposed to elements, are going to be harsher conditions. But I think once you’re around that mid 30 range, you should really start thinking about thinking about an antiaging routine. And like I was describing earlier, just the. Changes in chemistry and the changes in active products over the last five years has been so significant. And the delivery systems, which sounds very strange, like a strange concept, but the way that your skin absorbs natural ingredients and organic ingredients over a longer period of time, it’s kind of like an extended release vitamin, so to speak.

Mario Fachini [00:32:42]:

Like collagen, for example. You can have collagen shoes, or you can have a serum you put on.

Kelley Thornton [00:32:48]:

There you go. Well said. So I think collagen is something that our collagen I can’t say it’s time release, but it does absorb into your skin over time. So those things, you know, if you’re an over 35 guy, I think you should start thinking about making sure you’re using the nighttime moisturizer. You should probably start thinking about using an eye cream. Whether or not you need a serum or not, it depends on why would.

Mario Fachini [00:33:21]:

You do it halfway?

Kelley Thornton [00:33:22]:

Yeah, I guess. I don’t know. We’re coming out. We’ve been focusing, as you mentioned earlier, on non face care skincare products over the last couple of years and our product development pipeline but we’re really focused our product development pipeline for the next three years is all about. Advanced antiaging and advanced skincare products, which I mentioned to you earlier in this call that our Face Mask is a product that’s our number one selling what we call non core product. And when I say core, our systems are a wash, a nighttime and daytime moisturizer, and a scrub.

Mario Fachini [00:34:06]:

Yeah, the stuff you’re using multiple times a day.

Kelley Thornton [00:34:08]:

Yeah. And that face mask, and it’s amazing how effective the face mask is. And if you use it a couple of times a month, three or four times a month, how much it improves your skin elasticity, controlling oil, keeping those pores clean, keeping the pores clean, and preventing any bacteria build up that can create any acne flare ups. It’s amazing. And that product, we sell thousands of them as people put those in their routine every month. It’s amazing.

Mario Fachini [00:34:38]:

Well, I appreciate you for sharing the details. I didn’t know if I could get it out of you, but I tried the scrub as well, and I was like, there’s menthol something in here. And it was nice, it was effective. And I was like, I got to ask them. But I use the wheel of whatever to I’ve got people to reveal their next products, their next food. They’re coming out the next episode, the next book. I got an email one time, and their team emailed me before the episode was over, and they’re like, we didn’t even know what was coming out. How’d you get that out of them? It was the next product for the following quarter.

Kelley Thornton [00:35:12]:

Yeah, I’ll tell you, we just launched, actually, September 15, Below the Belt Powder. We couldn’t think of a good name, so we just call it Balls. Balls. And it is so incredibly effective, but it does also contain a little bit of menthol lactate, which is a phenomenal product. And I think that product, before I.

Mario Fachini [00:35:40]:

Beat out your poor mask, now it.

Kelley Thornton [00:35:42]:

Might beat out our clay mask because it’s just like that product that no one realized that they can improve the situation down below until they start using a product like our Below the Bell powder. But there’s some great products out there, and we’re going to have a brand new retinol product next year, which is going to be a real winner for us.

Mario Fachini [00:36:10]:

Well, I’m glad you have a mission behind it and you are helping so many people. And we have to thank our sponsor. But I also want to give you one last congrats about the you just started in 2016 and shipped 1.5 million units so far already.

Kelley Thornton [00:36:28]:

Yeah, very proud of that. From across the hall here, from across from our business office, we ship and do our own warehouse distribution and fulfillment. And all those people are full time employees of the company.

Mario Fachini [00:36:48]:

Good for you.

Kelley Thornton [00:36:48]:

And they’ve been with us since basically the first month.

Mario Fachini [00:36:54]:

That’s not a small undertaking. No, just selling the product alone is one thing, but distributing it and making.

Kelley Thornton [00:37:00]:

It, it’s just so great. And when I think about the work that our team has done, we have very minimal, rock bottom minimal, and 50% of our boxes. There’s four products in there. The other 50% go out with six plus products, plus some collateral card telling people how to use the product. And so we’ve touched probably well over what would that be? Probably 10 million pieces of product have actually physically been packed and put in boxes to send a million and a half boxes out. I’m just so grateful for our team and we’re helping people stay employed and doing it right here in Chicago. All made in the US. Our product is all made in the US. So it’s a great feeling. It’s a phenomenal. So.

Mario Fachini [00:37:57]:

Well, you’re on the right track and helping the right people.

Kelley Thornton [00:38:01]:

Yeah. Thank you.

Mario Fachini [00:38:02]:

Here’s to 2 million boxes. But we’re going to thank our sponsor and come back for the Imperfect Action Round.

Sponsor – EAPublishingMethodBook.com [00:38:08]

You’ve heard me say every business needs a book, including yours. And it’s true. And that’s why I’m launching my new book at EAPublishingMethodBook.com, so you can learn the Seven Steps to publish and Promote your Nonfiction Lead and Profit Generating Business Book in eight weeks. But you know what? Don’t take my word for it. Take it from a few of my authors, like Lori and I went from.

Lori [00:38:30]:

Having an idea and a possibility to actually getting my book published.

Mario Fachini [00:38:37]:

Or Catherine,

Catherine [00:38:39]:

Thank you for making my Mom number one best-selling author.

Mario Fachini [00:38:41]:

Or Mary Alice,

Mary Alice [00:38:43]:

what he got done for me in three days. Regarding my book launch, unmanageable

Mario Fachini [00:38:51]:
John Cody.

John Cody [00:38:52]:

I’ve worked with Mario over the phone and online, and he’s been very helpful in getting me where I needed to go with promoting my books.

Mario Fachini [00:38:58]:


Rocio [00:38:59]:

There’s no way in the world I would have been able to do this with somebody else again. I’ve attempted it in the past. It didn’t serve me. As a matter of fact, I ended up more frustrated than anything. So this has been a very seamless process.

Mario Fachini: [00:39:12]:


Adele [00:39:13]:

If you’re looking for an amazing business coach, I highly recommend Mario Fachini

Mario Fachini [00:39:16]

or Bill Benner.

Bill Benner [00:39:17]:

I can’t make a higher recommendation than to work with Mario Ficini. He has been great for me, and right now, I won’t work with anybody else except for Mario.

Mario Fachini [00:39:29]:

Hey, their words, not mine. Visit EAPublishingMethodBook.com to get your copy, and I look forward to hearing your transformation as our next video success story. Once again, that’s EAPublishingMethodBook.com.

Mario Fachini [00:39:42]

And we are back with the imperfect action round. Are you ready to take imperfect action?

Kelley Thornton [00:39:48]:

Absolutely. I’m very imperfect, so that’ll be easy for me.

Mario Fachini [00:39:52]:

Same here. I got a couple of quick questions, 62nd or less answers. First one is, what is the fastest path to the cash?

Kelley Thornton [00:40:02]:

The fastest path to the cash? Creating a product that a lot of people want. That’s the fastest path. Make sure your product is awesome. People want that.

Mario Fachini [00:40:15]:

Excellent. Number two, what is the biggest problem you see your prospects making and the fastest way for them to fix it?

Kelley Thornton [00:40:22]:

Fastest prospects are making? Well, they’re not using our product. I mean, I think the biggest challenge for our prospects is that they need to get rid of the bar soap and start using T Shanling 100%. That’ll solve that problem immediately.

Mario Fachini [00:40:41]:

Wicked. Number three what’s the best way to maximize customer lifetime value?

Kelley Thornton [00:40:50]:

That’s a great question. Half of our marketing efforts around making sure that our customers are successful with our product. So there it is. We have a whole customer success team that includes traditionally, customer service, and we’re a pain in the ass free company. And what that means is, if there’s anything that you don’t like about your experience with us, we refund you your money. I probably shouldn’t say that, but to all your listeners, but that’s how we are. And I think in today’s environment, competing with Amazon, if you want to have a good customer success team, it’ll raise the lifetime value.

Mario Fachini [00:41:33]:

Excellent. What books would you recommend expert authority for world that have helped you?

Kelley Thornton [00:41:40]:

Yeah, there’s a lot. I just finished How to Think Like a Rocket Scientist, and I like that book a lot. I like the concept of failure and how important failure is to success. And the book talks a lot about really trying to analyze where things go wrong and the ways to kind of prevent that and the ways to think about, even when you have success, how you can think about success in ways that make they can help you be more successful. I’m reading a book right now on culture. Love that book as well. And it talks about great not only companies, but teams and coaches and how creating great culture within organizations really is a game changer between and what’s that one called? I believe it’s just called Culture and I wish I knew the I just started it. I’m in chapter three right now, and I actually love the it’s like I described, and right now they’re talking about the San Antonio Spurs coach pavlov. No, Pavlov.

Mario Fachini [00:43:00]:

Is the COVID black or like colorful black with gold? The culture code. Daniel Coyle.

Kelley Thornton [00:43:05]:

Yeah, that’s it. Thank you very much. Culture Code.

Mario Fachini [00:43:07]:


Kelley Thornton [00:43:08]:

And you got a Snap team there that can really help you. Yeah. Culture code. Thank you. And I’ve really enjoyed that book a lot. So that’s what I’m on right now.

Mario Fachini [00:43:18]:

Well, I appreciate the recommendations. Being a publisher, I always love hearing about other books as well as the ones we publish, but I actually thought you were going to say Seth Godin for a second when you said Culture because I know he has a couple on it as well. Where would you like people to learn.

Kelley Thornton [00:43:35]:

Know Teige.com? I like people listening to your podcast and learning know why we exist. I think that’s phenomenal and I’m grateful for you giving me the opportunity to share my story.

Mario Fachini [00:43:47]:

I love what you’re doing and I thought you’d be a great fit add value. And I think more people need to hear about this because, like we were talking about I don’t know the percentages now, but I know stereotypically women are the ones who want to go to the spas and get the facials and skincare and all this stuff. And men are like, I think if you encourage them enough, they’ll see the benefits. But I really do hope more people go, you know what? I’m glad someone in my family has this and it’s hereditary or this. And because of using your product, there’s less people. It didn’t hit me.

Kelley Thornton [00:44:22]:

That’s great.

Mario Fachini [00:44:23]:

I think it’s wonderful what you’re doing.

Kelley Thornton [00:44:25]:

Well, thank you. The thing that reassures me every day and helps me come to work is what our guys, what guys that use our product and they go to teige.com and buy our product, what they say to us is my wife, my mother, my sister, my girlfriend said, what are you doing? That’s different?

Mario Fachini [00:44:47]:

They can tell the difference.

Kelley Thornton [00:44:48]:

Tell the difference. And we hear that almost every day. Matter of fact, we just asked guys to send us yesterday pictures before and after pictures of their use, and we got 110 people send us an email today, which is that’s a lot, right? I mean, it’s a lot of people when you ask yesterday from yesterday today showing before and after pictures. And they took the effort of taking a picture before they started using our product and 30 days after it took a picture. So those are the things that make me feel so proud of what we’re doing here. We have a wall of quotes in our kitchen area, and there’s a man that describes kind of a sad story, but describes how he has had testicular cancer. He’s fine now, but he really struggled for quite a while fighting testicular cancer. And he said the only time he felt natural, he felt things were right in his life, was the few moments in the morning that he took care of his skin and the few moments before he went to bed that he felt like and that part of his routine felt like was the time during the day he had most control.

Mario Fachini [00:46:06]:

Still felt good.

Kelley Thornton [00:46:07]:

He still felt good about himself. And that one quote has stuck with me for a couple of years. It’s just the power of what it is when you feel good about yourself.

Mario Fachini [00:46:17]:

Wow. Well, thank you for sharing everything you have. I wish you the best. And here’s to that 2 million boxes and beyond, and I look forward to staying in contact and seeing your progress. You’re only six years into it, so I know it’s going to keep going.

Kelley Thornton [00:46:33]:

Thanks, Mario, I appreciate that.

Mario Fachini [00:46:35]:

All right. Expert, authority, world. We have another great episode here today. I’ll see you on the next one. Have a great day and God bless.

Sponsor – EAPublishingMethodBook.com [00:46:44]:

You’re already the expert, but have you transformed your expertise into a tangible asset that will generate qualified leads while increasing profit for you? Twenty four seven? And if so, how well are you promoting it? With my new book, the Expert Authority Effect Publishing Method, I take you through my process step by step. Visit EAPublishingMethodBook.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Visit EAPublishingMethodBook.com to get started. Now. Once again, that’s EAPublishingMethodBook.com.

Thanks for listening to today’s episode. I would love to know what you enjoyed most from it. If you haven’t done so already, I invite you to connect with me on my new LinkedIn. You can go to it directly@eainerviews.com. LinkedIn. Once again, that’s Eainerviews.com LinkedIn. Lastly, check out the full Eainerviews.com site for complete show notes, the full interview, video experience, links to the resources we mentioned, and more. Have a blessed day and I’ll see you on the next one.

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