Kim Daly has spent the last 20 years helping people achieve financial freedom by enabling them to find the perfect franchise opportunities. Her skill for matching a client’s background, interests, skills, finances and life goals to the ideal opportunity has made her one of the top franchise consultants in the country. Today, we are here to pick her brain and gain some insight into what can seem like a daunting process – deciding on the perfect franchise to enable you to gain financial freedom.

What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

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Resources Mentioned

FREE Business Book Publishing Course
FREE Gift [ From VIP Guest ] please make sure Strong tags are used for any and all links (As you can see to the left)

Books Mentioned

Acres of Diamonds | Russell Conwell

Life’s Golden Ticket | Brendon Burchard

Many Miles To Go | Brian Tracy

The Alchemist | Paolo Coelho

People Mentioned

Denise Austin

3+ Expert Authority Insights™ To Apply Now

  • Sometimes the dirtier businesses that other people don’t want to do are the most profitable businesses.
  • The mind of an athlete is so similar to the mind of a top performing business owner.
  • If you’re smart, you’ll spend the rest of your life growing and developing into this business owner that you want to be.


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Wheel of Whatever™

[43:24] So apparently, a restaurant based business is wrong for me. Having just met me, what is the best franchise for me?

What You’ll Learn In This Episode

Click the time stamp to jump directly to that point in the episode.

[1:13] We thank our sponsor, Free Business Book Publishing Course

[1:58] How Kim helps people

  • Help people really look at themselves professionally, personally, and financially
  • To match the business to their interest
  • The business is an investment and you need it to make money for you above everything else

[2:36] Importance of franchising

  • When you invest in a franchise, you are buying a relationship
  • You’re buying into the vision that other people have already created
  • You’re buying their mentorship and support to help you

[3:44] What to do if you’re investing into the right franchise

  • You would invest with the vision to have multiple units
  • How much money they want to make from the business and then approximately what they think they can make per territory
  • Committing to those territories up front
  • Most franchise businesses have the systems that allow the owner to work on the business rather than in the business

[5:30] Have a great team in place because your investment is in their hands

[9:42] What Kim focuses at

  • Control what people are hearing
  • The opportunity to educate people

[11:16] Why Kim like service based franchise

  • Has a low fixed costs
  • Has an ongoing reoccurring revenue stream
  • It gets easier and easier over time to predict your revenue
  • Both food and retail have very high fixed costs and variable costs

[16:36] When you own a franchise business, it’s always your business to sell

  • Even if you get to the point where you thought you were going to want to sell it and you still want to keep it, that’s okay
  • There’s a reason franchise agreements are typically seven years or ten years
  • Build your business and consider having an exit strategy from it at the end
  • Exit strategy could be part of the full ROI if you’re investing in the right business and positioning yourself to have it in a position to sell it at some point in the future

[20:41] Kim’s tips

  • Cast a wider net
  • When you’re exploring franchising, just open your mind to the possibilities
  • How important the status of the business is

[26:27] Kim’s biggest transformation

  • A gentleman that Kim worked with who was clinically depressed
  • The guy went into the window treatment business
  • Ehis franchise has over 900 franchisees in North America
  • He is in the top 25 performers in the entire country
  • The business completely changed his life

[31:41] Disciplining our mind, and staying abundant, and staying positive, and keep believing that the best is coming is critically important to our outcomes

[34:28] Who to talk to 

  • Go find the people who are rocking it
  • The people who’ve mastered the model
  • They know the science of what drives top performance in their business
  • They equally know why people in their business won’t be successful
  • People that fail in a business have their truth, but it might not be the truth. It’s how they see things

[38:55] What is the limiting factor to growing any business

  • Finding new customers
  • Be diligent, consistent, focused, no matter what else is going on
  • There’s so many things you can’t control

[42:59] Why Kim’s job matters

  • Save people from themselves
  • Save people from investing in businesses that are not great franchise businesses to be a part of
  • Save people from businesses that aren’t going to match their goals
  • Help people learn how to bring their spouse involved in the process

[43:24] Wheel of Whatever

  • Having just met me, what is the best franchise for me?
  • Without understanding your net worth, I’m not sure that I could address that question
  • It depends
  • There’s so much more I’d have to know about you to match the right business, but I can guarantee you it won’t be food

[46:04] Important characteristics of a good franchisee

  • The more knowledge you actually come to, it could be more challenging for you to actually be successful
  • Willing to follow the process
  • You’re paying a franchise fee, so do what the franchisor says to do
  • Invest in a business that you kind of already know something about
  • You may not be as coachable as if you’re completely surrendered

[48:50]] Time out to thank sponsor, Free Business Book Publishing Course

[50:20] Imperfect Action Round

  • The fastest path to the profits would be really big goals
  • The biggest problem prospects make is they have a lot of assumptions
  • The best way to maximize customer lifetime value has to be to build relationships with people

[56:53] Thanks to our sponsor, Free Business Book Publishing Course

[57:27] www.EAInterviews.com

Episode Transcript

Read Full Transcript

Intro [0:00]
EA Interviews Episode 194. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.

Mario Fachini [0:13]
Have you ever thought about owning a franchise? I will tell you that I have. It was a subway. I like food. I thought it would be a great idea. And I’m super excited to have one of America’s top franchise consultants, Kim Daly, on the show today. Prior to becoming a franchise expert and helping people live the life of their dreams through franchising, she has a background in health and nutrition. Started one of the first trainings with USA Today. Miss America contestant, and she’s worked with Denise Austin, Gold’s Gym, and many others. She has a wealth of knowledge and I am excited to learn why fitting the right franchise to you is important. Because I had a lot of good ideas and apparently it’s not right. And we’re going to find out why you need to fit the right one with you and learn the power of franchising right after we thank our sponsor.

SPONSOR Free Business Book Publishing Course [1:13]
Every business needs a book, including yours. Visit FreeBusinessBookPublishingCourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s FreeBusinessBookPublishingCourse.com.

Mario Fachini [1:28]
Here she is ladies and gentlemen, the lovely Kim Daly. Kim, how are you feeling today?

Kim Daly [1:33]
Excellent. Thank you, Mario. Nice to be here.

Mario Fachini [1:36]
I am so excited to have you. And I want to ask, what is the importance of franchising? Why is it a wealth creation tool? And how is picking the wrong one detrimental?

Kim Daly [1:49]
Oh, my gosh. So many questions? All right. So let’s start with why picking the wrong one is so detrimental?

Mario Fachini [1:57]
Oh, thank you.

Kim Daly [1:58]
That’s really why I have a business to help people really identify – like, look at themselves professionally, personally, and financially, and to match the business to their interest. As opposed to what my community needs. Or, “Hey, I like this brand. And so I want to own the business as if it’s like a hobby.” So at the end of the day, the business is an investment and you need it to make money for you above everything else.

Mario Fachini [2:29]
So liking to eat and starting a food franchise probably isn’t the best reason?

Kim Daly [2:36]
Not necessarily the best way to select the right business. And, ultimately, Mario, when you invest in a franchise, you are buying a relationship. So you’re buying into the vision that other people have already created. And you’re buying their mentorship and support to help you get out of the gate and build a successful business. And it’s a wealth generating tool to answer another question you asked, because you should be able to scale a franchise business significantly faster than if you were an entrepreneur. And there was one more question, what was the other one?

Mario Fachini [3:14]
You covered it. It was kind of like, it was one long question, if you will. I didn’t want to forget the one thing. But I know there’s a lot of benefits. And I used to work at Wendy’s way back in the day. And I remember the owner, Brian, come to find out he didn’t just own that Wendy’s. He owned 13 others. So when you’re talking about the scaling, how much easier is it to scale a franchise than a traditional business?

Kim Daly [3:44]
Right. So if you’re buying into or investing into the right franchise, you would invest with the vision to have multiple units. Most of the people that I work with, start with a multi-store deal or multi-territory agreement from the beginning. And that’s based on us figuring out during their due diligence process, how much money they want to make from the business and then approximately what they think they can make per store or per territory. And then building out a plan, so, “Okay. I want to make X amount of dollars. So that means I need to or I need three territories.” And committing to those territories up front. The reason you can do that is because most franchise businesses have the systems, the technology, the infrastructure, that allow the owner to work on the business rather than in the business. So most entrepreneurs start out sort of in the business and it’s very hard to get out from underneath it later on. And that’s why they can’t really figure out how the fees and franchising are justified because they’re struggling have $100,000 business when a franchisee in a similar industry, the average franchisee could be doing over a million dollars in revenue. But that’s because they did not start out working in it. They started out working on it and hiring to the experience of the business.

Mario Fachini [5:10]
So one to ten, how important is having the right team in place?

Kim Daly [5:16]
The right team of employees or the right team at the corporate office?

Mario Fachini [5:21]
I’d say both, because I know you need the leadership for sure. It’s paramount. But if you have no one manning the store, that’s how you’re going to get stuck in it.

Kim Daly [5:30]
Right. I mean, absolutely, you definitely need to have good employees. If you plan to be a semi-absentee investor, so franchising allows owners to – some franchises allow owners to keep their full time job. So you might have the short term income and stock options and, you know, health insurance benefits that a W2 job would afford you. But you’re worried about long term security with that job. So people like that invest in franchises that we call our semi-absentee. So their manager runs stores. And so in that case, where you’re at your W2 job every day and your manager is managing the day to day operation of your store or multiple stores, you absolutely need to feel competent that you have a great team in place, a great manager and a great team, because, basically, your investment is in their hands.

Mario Fachini [6:26]
I got to dive deeper with that because I started my first company at 12. I sold it to start this one when I was 18. And I’m trying to wrap my head around, to be honest, someone’s at a job but they have the money. What I’m getting is they have the money to start the franchise, they just want to invest in it. How do you go about training? Or is this where you rely on the franchise system to do the training and getting the right people in place? Because if you haven’t done it yourself, is that where the system comes into place?

Kim Daly [6:59]
That’s exactly where the system comes into place. Let me give an example because it’ll be easier to kind of visualize what we’re talking about. So, say, for example, you are a multi-unit Supercuts franchisee. Have you ever heard of Supercuts?

Mario Fachini [7:13]
I have.

Kim Daly [7:14]
Okay. So Supercuts isn’t a business that Mario would necessarily need to be at the front desk, checking people out, if you owned it. You don’t need to be cutting hair. No. You’re going to hire to the experience of the business. And, in fact, you’d even hire an experienced salon manager to run the day-to-day operation. And so that’s an example of a great franchise that it definitely works when the owner is not there in it every single minute. So in franchising, we use the expression, you work on your business, while your employees work in your business. Does that make sense now?

Mario Fachini [7:49]
It does.

Kim Daly [7:50]
The same thing, if you own a Massage Envy, you’re not going to be giving a massage. You’re not going to be checking people in and out. If you owned a Meineke, you would hire mechanics to work on the cars and an office administrator or front desk person to run the center. You don’t have to be there every minute that the business is operating. Now, not every franchise allows the owner to start in this position. But those that do, again, it’s called semi-absentee ownership. And how do you know that if you’re exploring on your own? Well, you would have to ask the franchise or if they allow semi-absentee ownership. When people work with me, with my free consulting service, that’s part of what I do. And we define sort of their vision and their goals and how they want to use this investment as job replacement or as an investment that’s building cash flow and equity for their future. Then I bring the opportunities to them that match those goals. And so I, of course, know which companies allow owners to be semi-absentee and which ones don’t.

Mario Fachini [8:59]
I like the cash flow, the equity, and the investment. Where would you say is a good starting point that the people you’re helping, you know, do they need a quarter mil, half a mil, a couple mil? What does it take to get into a franchise seriously and do it the right way?

Kim Daly [9:18]
Okay. So, you know, not to be evasive with that question, but in any kind of a live event, I never like to talk about money, because there are franchises that are $20,000 or 30,000 all in and there are franchises that are $2 or 3 million all in and more. So what I do for –

Mario Fachini [9:39]
So you can do something under 100 grand?

Kim Daly [9:42]
Yeah. And the amount of money that you’re putting in does not equate to – like, if it costs less to get into, then I, probably, can’t make as much money as if it costs more. That’s a total myth. But what I tell people in a group setting is, “Listen, if you’re interested in exploring franchising, reach out to me.” Because I would like the opportunity to educate people in a one on one when I know their net worth, and I know their goals, and I can explain to them what different franchise businesses cost, and what kind of skill sets different businesses require. Then it allows me, number one, to control what people are hearing, which is very important in this process. And it also gives me the opportunity to educate people. So I’m not just saying, “Hey, you can’t afford it. Sorry.” But I’m educating them. So if now –

Mario Fachini [10:32]
Yeah. You want to find the best fit for them because there’s a big difference. I’m thinking of one – I know McDonald’s is, like, a mil plus or 1.5, probably over two at this point. I’m probably working on ten year old numbers. But I knew there was some that are closer to 100,000 to 200,000, again, all restaurants. You’re seeing a theme here and I figured out what question I’m going to ask you in a little bit. But I think it’s better when they are cheaper to get started because it gives you a higher ROI and a quicker profit potential. When you got to make back millions of dollars, you’re probably not doing that the first six months or the first year.

Kim Daly [11:16]
Well, so here’s the thing, it depends, you know, when you’re looking at – yes, that’s probably a true statement. But there’s the cost of entry and then there’s the ongoing fixed cost. So sometimes it is expensive to get into, because you have to buy the equipment. Like, for example, we have a franchise that cuts trees. And so in order to cut down trees, you need all the trucks and all the tree cutting equipment, so it’s a big capital investment to get into it. But the ongoing fixed costs of the business aren’t relatively high. So when you look at what keeps business owners up at night, it’s the fixed cost. It’s when you have $30,000, $40,000, $50,000 a month in overhead that you have to cover, that will keep an owner up at night, especially if you don’t have a membership or you don’t have a way to predict when that revenue is going to be coming in the door. So we always have to keep those numbers different. Just because something is a big cost of entry doesn’t mean it has high fixed costs.

Mario Fachini [12:16]
Oh, absolutely. So keeping your fixed cost down is paramount it sounds like.

Kim Daly [12:21]
Yes. So I’m one of the top consultants in the country. I’ve helped a lot of people get into franchise businesses over 18 years. I’m very blessed to help a lot of people. And I don’t place a lot of people into food based business. And I don’t think in the 18 years that I’ve ever done pure retail. So people are like, “Well, what else is there if we’re not doing food and retail? Where are you placing all these people?” Well, I like businesses with low fixed costs. And both food and retail have very high fixed costs and variable costs, so it’s too hard to make money. When the margin is so slim, it’s just too hard to make money. So I, particularly, like service. I like service that runs from home. I like service that runs from office. I like service that runs from retail space. But I like service, especially if it’s a service that has an ongoing reoccurring revenue stream. So sell me one time and then I’ll continue to pay you again and again. Like, a maid service, pest control, gym membership, Massage Envy membership. You see the theme? Anything where it gets easier and easier over time to predict your revenue.

Mario Fachini [13:37]
So the one I’m thinking of that fits this perfectly because the service base, you can get the employees, the staff, the team in place. And now, you’re selling the time, basically. Like you said, you have the fixed cost of the trucks. And the one that really stands out is I know Scotts merged with TruGreen back in 2016, if I’m not mistaken. And, yeah, you have the fertilizer, the stuff you put on the lawn, and dandelion killer, and all this stuff. But once you have the truck, it’s probably going to last what? Five, ten years even under commercial use? You’re paying mainly for the service and only one-fifth of that or 20 percent is the cost of the fertilizer, the product. The rest is walking around, you know, making sure the lawns are covered. But you don’t need a giant tractor trailer pulling around to be accomplishing the goal versus cutting it.

Kim Daly [14:31]
Right. One truck, one technician. And in those types of businesses, you’re able to sort of figure out the revenue per truck. So, again, when we’re talking about someone’s goals, they can go out and they can interview other franchisees in a particular system to see, so one truck, in your example, can do, let’s say, $150,000 in revenue. And maybe that’s nets to the owner 30 percent. So you’re netting 50 grand. And you’re like, “Okay. Well, I want to make 200,000, so that means I need a minimum of four trucks.” And then it’s to figure out, “Okay. Well, how many trucks can run in a territory before it feels too saturated? Is that one territory? Is that two territories?” So these are all the things that I coach people to during their due diligence process, where to find that information. I am not the one who gives them the information, I teach them the questions to ask and where to go ask those questions. And then they go out and do that.

Mario Fachini [15:25]
Do you find that most people who want to get into a franchise are happy with one location? Just getting into it and doing the one thing? Or do they, generally, have the mindset of, “Okay. I’m going to start this one. And in 48 months, I’m going to scale up to two. And then 48 months later, I’m going to double again.” And they try to grow it over 10 or 20 years, and that’s the goal to have a dozen plus or dozens, if you will.

Kim Daly [15:51]
Yeah. It comes back to their goals, Mario, really. Some people one is enough. If you’re really trying to create wealth, then the scale is where that wealth gets created. And get this, if you had one manager, now you typically commit to the multiple units upfront, and you would sign a development agreement in addition to your franchise agreement. That would commit you to the timeframe in which you would want to get those additional stores open. But you have a great economy of scale, because, let’s say, that you owned three locations in a geographical area. Then if you were to run radio ads or radio spot, you don’t care what store that traffic goes –

Mario Fachini [16:34]
They’re all going to your business anyway.

Kim Daly [16:36]
Right. You have one manager who can drive around from location to location. So it can really start to save you money when you have that scale with multiple units in a geographical area. And, also, then build not only the cash flow, the equity, but that’s how you’re building the wealth. There’s tax shelters with these businesses. So when you go to sell your business – and I always coach people that a business should be built to be sold.

Mario Fachini [17:03]
Yeah. Have an exit strategy.

Kim Daly [17:05]
Yeah. Even if you get to the point where you thought you were going to want to sell it and you still want to keep it, that’s okay. Hold on to it. But I think some people feel like, “Oh. Well, if that business becomes obsolete in ten years, then I don’t want to be in that.” And there’s too much weight on a decision when you’re trying to get into a business that’s going to be the thing that you do for the next 15 or 20 years. There’s a reason franchise agreements are typically seven years or ten years. So it’s like, build your business for a five, seven, ten year period and consider having an exit strategy from it at the end. Because most franchise businesses will be able to sell for a multiple of the owner’s net income. And going back to that wealth generating strategy, I mean, look, if you could take an investment, let’s say, that you invested 150,000 in some service based business. And you turn that over six, seven, eight years into a business that was – I don’t know – grossing $3 million. And let’s be conservative and say the owner’s net benefit on that was 300,000. So your take home pay is 300,000. And, let’s say, that you were in an industry that’s growing. And at the time you’re ready to position this to sell, the economy is really strong, it’s not unreasonable to believe that you could get a two multiple, maybe up to a four multiple of that 300,000. So if someone would come and offer you a million dollars to go away, I mean, why wouldn’t you take that exit strategy and leave? So I’m not trying to make any earnings claims or tell you, you can sell a business for four multiple. Don’t misinterpret. I’m just giving the example that exit strategy could be part of the full ROI if you’re investing in the right business and positioning yourself to have it in a position to sell it at some point in the future.

Mario Fachini [18:59]
I didn’t think you were making any earnings claims, but I’m going to repeat that also. And it sounds like it really depends on the owner, because – that’s great – you grow it to that point. And yeah, they give you a million dollars to exit. Or maybe you’re so profitable, because that’s what people want when they’re buying the company. Maybe you keep it and you decide I want 12 more stores. But it’s your choice. The goal is to get it to that point where it’s desirable to either you or everyone else where it’s not a big decision and you feel weighed down. It’s, “Well I can grow it and make 2 million this year or I can get rid of it and make 1.5.”

Kim Daly [19:41]
Right. Right. And when you own a franchise business, it’s always your business to sell. So the franchisor, I mean, there are rules around how you sell your business and your Franchise Disclosure Document. But it’s always your business to sell. Sometimes the franchisor, if you have a great successful location and they want to take it as a corporate store, they may buy it from you. But most of the time you’re going to sell it, like, through a business broker to the next person that’s looking for a great established business to take over and walk into some cash flow.

Mario Fachini [20:18]
That is excellent. And it’s good to know there’s so many options out there other than food.

Kim Daly [20:25]
There’s so many options other than food.

Mario Fachini [20:27]
All right. Why don’t you tell Expert Authority World, if you are looking to get into it, how many options would you say? There’s hundreds, thousands? Let’s go with the industries. I’m sure there’s thousands of businesses. Industries.

Kim Daly [20:41]
One time I heard that franchising covers over 80 different industries. And then there’s just so many ways to make money. It’s like, when I’m working with people, I tell people, “Look, don’t pigeonhole yourself into, like, Kim loves to work out, I have to own the gym.” Cast a wider net. When you’re exploring franchising, just open your mind to the possibilities. Because many times my best candidates find a business where they least expect to. You know, when I present a company, they’re like, “What?” It’s, like, hidden from left field. And they’re like, “I didn’t see that coming.” And I’m like, “I know, but just go and have some fun, meet some people, be curious about how they make money.” And people who remain curious and remain open minded, come back, and very often, like I said, they end up in businesses that they never would have selected from a list of the top 500 franchises, if you will.

Mario Fachini [21:42]
I got to throw this one in here. What’s the craziest business or scenario you thought that someone got into that they never thought they would?

Kim Daly [21:54]
So, for example, I have a business called Smash My Trash, which is one of my all-time favorite businesses. And it’s a commercial trash compactor. And so, you know, when I’m working with people, I’ll have to kind of probe a little bit about how important the status of the business is to them. They need something glamorous that whiles their friends’ minds when they’re like, “Yeah. This is my new business.” Or, you know, visually, did they want to drive down into town and look at the store and say, “That’s my store.” And if those things are a negative, like, I don’t care. Like today, a guy told me today – I was joking with him. He’s a banker, 25 years in banking. And I said, “Okay. So if I come back with a Porta Potti business, you know -” and he was like, “Hey, that smells like money to me.” So it just depends on how open people are. I always tell people, if you tell me status is not important to you, you better hold on to your chair, because I’m going to come back with something like junk or Smash My Trash or Porta Potti. Or we have a business that scoops dog poop. Like, walks on people’s yards and cleans up dog poop. So, I mean, you, you name it. If there’s a business for it, there’s a franchise of it. And sometimes the dirtier businesses that other people don’t want to do are the most profitable businesses. And many times they’re the more sustainable businesses. They are more essential services that even during pandemic time are still thriving. And gives people that safety factor of like, “Okay. This isn’t a trend or a fad that in five years nobody’s going to want to spend money with me.”

Mario Fachini [23:33]
Yeah. I would say the same thing I’ve told my own clients and audiences when they’re just thinking about business in general. I go, “Everyone wants to sell diamonds and big screen T.V.’s and stuff that’s sexy, but how often do you buy a very expensive diamond or big screen T.V.?” I want to get into, like, toilet paper, napkins and, like you’re saying the trash. Because if this is a business and you’re using it for wealth creation, you need to have a healthy profit on it. If it’s a passion project, you know, maybe you start a charity instead and you pour your heart into it. There’s nothing wrong with that. But there’s a big difference. I think a lot of people get too stuck on something in between. And they’re like, “Well, I’m not making enough and I want to do this.” They have hearts of gold, but you’re working on a 5 or 10 percent margin, very best best case scenario, it’s going to take a lot longer. Where when you go in and you’re talking about some of those things, I’m thinking back to, I did start my first business when I was 12. It was lawn care maintenance. Well, power washing wasn’t until I expanded and then got a chain for my car when I was 16 and started pulling shrubs, expanded again. But I mean, some of the times it was muddy, it was wet, and I’m just like I’m making 20, 30, 40 an hour cash at 12, 13, 14,15. I paid cash for the first car. And I’m like, it’s lucrative. It’s not rocket science. It’s not the funnest in the world. I’d much rather be swimming in the water than walking through it. But, hey, it’s working.

Kim Daly [25:13]
Right. Right. It’s so true. It’s so true. But on the flip side, for those people that come to me that want to do something that they say, “Look, if I’m going to do something to reinvent myself, I want to do something that is socially conscious or something that I wake up every day and just feel like really good about –

Mario Fachini [25:30]
You don’t want to be grudging. They got to be in some level of interest.

Kim Daly [25:34]
Right. And so we have franchises that involve helping seniors and our aging population. We have franchises that are totally green companies. Like, we have a junk removal company that, one, they repurpose or recycle 100 percent of everything they pick up. They’ve been in business since 2004. And to date, they have picked up over 50 million tons of junk that has 100 percent been recycled or repurposed. So, again, when I get to know people through my process, these are some of the things that these are the discussions that we have around how important is passion, how important is waking up and knowing that what you do every day really matters to the world, is that essential or just a nice bonus. And then that’s part of how I match companies to people.

Mario Fachini [26:27]
Excellent. So I have a question, I’m curious of the answer because you’re given a lot of great insight here, what has been the biggest transformation you’ve been able to give someone and you’ve seen in them? They didn’t have a franchise before, they got hooked up with you, and then a year or two, maybe six months later, maybe three years later, it doesn’t matter, what’s your biggest success story?

Kim Daly [26:50]
So, first, let me just say this, I don’t really own the success story. Not to be evasive. Because I’m leading the people to the franchise. And then what people make of the opportunity is completely on them. I don’t own their success. I don’t own their failure. But I do want to answer that question. And I have –

Mario Fachini [27:08]
But you get them started.

Kim Daly [27:10]
I have a video on my website about this story. So there was a gentleman that I worked with who, I swear to you, he was, like, clinically depressed when I met him. And I thought to myself, “Dear, Lord. I do not want to help this person buy a franchise.” And this is about probably seven, eight, nine years ago. And one of the first lessons where I learned – I’ve always sort of known it’s not my job to play God with people’s lives. So people often ask me, “Are you going to tell me if I’m not a good fit for this?” And I’m absolutely not. And this story is going to drive that point home. So this guy, I remember calling the franchisor that I matched him with. I was like, “You have to help him figure out not to do this. Challenge him with questions that are going to make him realize this is not the right thing for him.” Well, that guy ended up saying yes to the business. Long story short, this particular franchise has over 900 franchisees in North America. He is in the top 25 – not 25 percent – the top 25 performers in the entire country. His business consistently does over $200,000 a month. It’s a window treatment business. Window treatments. And he is in a small town in America. I won’t say where in case he hears this, because I don’t want him to know how I felt about him in the beginning. But I was really worried for him and he completely changed his life. He is a multi-millionaire now through his franchise. And it’s just such a great success story. He volunteers to be on validation calls, which he helps other people to their dream of owning a business and this franchise by sharing his story. The business completely changed his life.

Mario Fachini [28:54]
Wow. Going from that to the top, it sounds like 3 to 5 percent. That’s incredible.

Kim Daly [29:01]

Mario Fachini [29:03]
And I’m sure you have more. It sounds like it’s pretty rewarding.

Kim Daly [29:09]
My business is incredibly rewarding. I mean, even those people who figure out franchising is not the right thing for them, they’re generally so grateful to me for kind of like the life coaching that we go through upfront to try –

Mario Fachini [29:25]
Yeah. Because you saved them a decade. You can find stuff out, but there’s things I look back and I’m like, “Probably could have done that sooner.” It’s like, yeah, I’m thankful for the lesson. But one year is better than eight.

Kim Daly [29:41]
Right. Exactly. Exactly. Yeah. And on the flip side of that success story, I mean, there are people that on paper when I meet them, I feel like they have the resume, they have the MBA, they were in the military so they can follow orders which is good in the franchise, good leadership skills, good communication and sales skills that have closed their doors 18 months into their business. It always shocks me. It’s like, “Really? That person didn’t make it.” And, actually, I have a video about this story as well, where one guy who had that kind of a resume bought the business and he had a limiting belief about the territory that he was buying. He was buying into a more established franchise. So the area where he lived was already sold, and he had to go kind of a couple towns over to a neighboring area. And he had a limiting belief that people in that area weren’t like as affluent or spent money like the people where he lived. I remember him saying, “People in that town don’t spend money like people in my town.” And those were very haunting words. Because 18 months later, the franchisor called me back and we’re like, “Hey, he closed his doors. Do you want to help us resell the territory?” I was like, 100 percent I wanted to help them resell the territory, because I knew that it wasn’t the franchisors fault that he closed his doors. This is a very strong franchise. One of the largest in their industry. So without a doubt, I was sad for the guy, but I was happy to have the opportunity to help find them somebody –

Mario Fachini [31:12]
Yeah. Help someone else.

Kim Daly [31:14]
Well, the new guy that I found happens to live in that territory. So he didn’t have any in his head trash that that territory wasn’t a viable territory. He was excited to have a business in his backyard and not have to commute. That guy went on to become Rookie of the Year doing nearly a million dollars his first year in business in the same territory that the other guy, who I would argue on paper, was probably a better candidate. He would have told you that the territory was unworkable and that’s the reason that he couldn’t make money. So it shows you that, you know, our perception is reality. And we have to be very careful when we’re business owners about what we think. Disciplining our mind, and staying abundant, and staying positive, and keep believing that the best is coming is critically important to our outcomes, because it absolutely does affect what we actually get.

Mario Fachini [32:07]
It’s reminded me of the book Acres of Diamonds.

Kim Daly [32:10]
Oh, I haven’t read that one.

Mario Fachini [32:12]
Oh, you’re going to love it.

Kim Daly [32:13]
I am going to read that. I am a very avid reader. I love all books, especially business books, marketing books, psychology books. I love books written by athletes on how they became an Olympic athlete, their story, from their coaches, because I think that the mind of an athlete is so similar to the mind of a top performing business owner. There’s so many similarities there.

Mario Fachini [32:37]
And military.

Kim Daly [32:39]
Military on leadership. Exactly. Execution strategy. Yes.

Mario Fachini [32:43]
Yeah. And I’ve personally found a lot of it’s just like, “Oh, don’t worry about it. It’s a small detail.” And it’s like, “Well, that’s what makes the difference.” When you have 101 small details, it’s like that’s why the business is different and better and more sustainable because – you know, I was about to ask you, what was the difference from guy A to B. But you clearly made it known. It’s the mindset. You got the same business, same territory, same everything. Except, “Oh, it was the cashiers fault. Oh, it was this person’s fault.” Nope. It’s the leadership. It’s your fault. No, it’s not. Yes, it is.

Kim Daly [33:19]
People come to me for control over their future and to own it. But it’s like you have to own it, whether it’s good or bad. Everybody wants to own it when it’s successful, right, Mario? But very few people want to own it when it’s not. And so when people will say to me, “Why do franchise businesses fail count?” If it’s such a great thing and the system is so strong, why do franchise businesses fail? And it’s a great question and there’s absolutely no one answer to that question. But the best analogy I have is, I was a personal trainer in college. So it kind of takes me back to my personal training. So go with me with this. I’ll set this up. So let’s say that you and three of your friends join the gym on New Year’s Day with the goal to get in shape, lose weight. So you decide to hire the same personal trainer. And you actually decide to go all together like in a boot camp. So same environment, same trainer, same plan. Do all four of you lose weight at the same time?

Mario Fachini [34:21]
No. Different body types, metabolic rates. A whole lot of stuff, food, eating, lifestyle.

Kim Daly [34:28]
Yeah. So here’s the thing, do all four of you lose weight? No. Do all four of you change your body? No. Does one of you probably quit? Yes, more than likely. Does one of you go on and achieve his or her results and then some? Yes, probably. So there’s a couple of things, if you wanted to know, like, what’s the best way to lose weight, are you going to talk to the person who quit and failed? Or are you going to talk to the person who got the result? So when you’re validating a franchise system when people are like, “Well, I want to talk to the people that failed? I’m like, “Why? What are they going to tell you that’s going to be helpful to you?” Go find the people who are rocking it. The people who’ve mastered the model. They’re the role models. They have what you want. And guess what, when they know the science of what drives top performance in their business, well, they equally know why people in their business won’t be successful. And what they tell you will be factual. It won’t be emotional. Because when somebody loses in a business, there’s a lot of emotion. And I’m not judging that. It’s a hard thing to lose money, to lose your dream. But if they really, really knew why their business didn’t work, don’t you think they would have turned it around? So people that fail in a business have their truth, but it might not be the truth. It’s how they see things. So going back to my gym analogy, so if you wanted to know the best way to get in shape from these four people, you talk to the person who actually got the result. And to the point that you were making, well, if the environment is the same and the training is the same, why doesn’t everybody get the same result? Well, because individual efforts vary. What you do in the 23 hours when you’re not in the gym? The attitude, the intensity, the focus, the consistency, all of that determines ones success. Well, all of those principles apply to success in business ownership. It’s the same thing.

Mario Fachini [36:29]
Yes. Success habits. “Oh, I’ll call my clients next week.” “Well, I’ll go to the gym next week.” Or, “I’ll do whatever next week.” It’s, “No. I’m going to do it today. I’m going to do it to the best of my ability. And if I’m not the best at it, now, I’m going to keep going until I get there. And I don’t care how long it takes.”

Kim Daly [36:48]
Right. It’s like the journey. And that’s very hard if people are trying to live off of the business sooner than they should be. And, again, that’s why I have a business to help –

Mario Fachini [37:01]
I made two sales calls, no one bought. Why isn’t it working? That’s my favorite. One of my in-person trainings I did before, I always pull out a pen and paper. And everyone thinks it’s going to be some big illustrious setup or something. I go, “Okay. There’s a lot out there. You can do that when you get to the advance stages. Make a list of 10 or 20 people. Why haven’t you called them?” They’re like, “Oh, this is great.” And I was like, “Who’s ready for segment two?” And they’re all ready to take notes and this and that. I go, “Throw it away. Grab your phones.” And they got freaked out. I’ve done the same thing with video. “Are you afraid to shoot video?” “Oh, yeah. Blah, blah, blah.” They spent 20 minutes giving me reasons why not. I pulled someone up on stage before, I had the audience rate. I go, “Raise your hand. Who’s afraid of doing video?” Two thirds of them raise their hand. I go, “You look good, sir. Come here.” Who’s afraid of video being onstage? I brought him on stage, pulled out the camera, and we went one on video from stage. And then I looked around and goes like, “Who’s next?” And then they’re really freaking out. I’m like, “I’ll relax. I do have some other points. But the point is implement it and don’t be afraid of it.”

Kim Daly [38:18]
Right. Execution is most important. I was an average performing consultant at FranChoice, which is my franchise that I am part of from 2002 to about 2010. And then I made some very subtle changes to my business that had, like, the most amazing effect. And it really propelled me to the number one franchise consultant in all of franchise consulting history one year later. You’ll love this, the very simple thing that I did I tell –

Mario Fachini [38:53]
Yeah. What is it?

Kim Daly [38:55]
I prospected. I created a prospecting plan and I held myself accountable to prospecting. What is the limiting factor to growing any business? Finding new customers. So you have to be diligent, consistent, focused, no matter what else is going on. What I realized in my business – and this is so true of so many other businesses – is, there’s so many things I can’t control. I can’t control someone’s going to buy a franchise. And how do I let go of that control? I don’t mean this callously but by not caring. So as long as I have somebody new to always talk to –

Mario Fachini [39:33]
Yeah. If you got three dozen in your pipeline and you just need three free monthly goal to get hit, you can be pretty darn bad and still hit it.

Kim Daly [39:43]
Exactly. I tell new consultants that are getting into franchise consulting, “You don’t have to know how to help people overcome objections and how to help manage fear. You don’t have to be great at any of that.” If you have enough people in your pipeline, it doesn’t matter. Because statistically if you’re pushing enough to the top enough fallout. But that is amazing advice for any business out there. So everything that I learned during that one year of going from an average performing franchise consultants to one of the top consultants and the top consultant in the beginning. And, now, I’ve taught other people who play at the same level that I play. And I’m not always the top. So I want to clear about that.

Mario Fachini [40:22]
It’s all right. Even if someone jumped in right this second, it’s beyond clear, you’re good at what you do and you’re in the top.

Kim Daly [40:32]
Thank you. So I teach all of my candidates exactly what I did. There’s a science. I’ve been able to replicate it since 2010, 2011. And so when I was able to replicate my results, and then business gets easier. Instead of working harder, now I’m working smarter. And I can go to my business mentor and say, “Okay. I’m comfortable. I’m ready to grow. What do we do next?” And he continues to challenge me, “Okay. Well, now I want you to do the same level of production in half the time.” So this is where you can say yes to business ownership in a minute. If you’re smart, you’ll spend the rest of your life growing and developing into this business owner that you want to be. So people are like, “You’re so passionate about what you do.” And I am. I’m passionate about helping people. But I’m also passionate about my own personal growth. And this business that I’m in challenges me. And there’s so many ways that I can keep growing and learning that it never gets boring. I mean, I’m 18 years into this and I’m as passionate about it today as I was back in February of 2002 when I became a franchise consultant. So who knew?

Mario Fachini [41:44]
Well, it definitely shows and I can relate to that. Because, you know, I published my first book. I did my first video. I did first whatever. And it’s like, how do I do that one faster? How do you do it more efficient? And the real testament is, you said it, I’m able to give it to someone else. I know people, they’re the best at what they do. But they don’t know how to teach it. They can’t write a book on it. There’s no training behind it. There’s no course. You want to have some real fun, take all those thoughts in your head and systematize them where someone who has no clue, and it will make sense to them. I failed English seven times. And I’m like, “I’m doing what? A book on purpose. Really?” But I thought about all the people I was going to be able to help. I go, “Yeah. They deserve it.” And I go, “If there’s one thing I know, it’s video and I can help them. This is easy.” I just had to find a different way to get it done and get past my own blockage. But if you’re an expert in something and you can just rattle it off 24/7 even uphold sleep, you know, I feel it’s like your duty to share it with as many people as you can, because it really might save them a decade or two.

Kim Daly [42:59]
Yes. It’s so true. What I do absolutely matters to people. I save them from themselves, from investing in businesses that are not great franchise businesses to be a part of, from businesses that aren’t going to match their goals, not going to get them where they want to be financially. And also help them learn how to bring their spouse along for the ride by getting the spouse involved in the process.

Mario Fachini [43:24]
Were you talking to my production team before we started this? Because you were just setting this up for the Wheel of Whatever question perfect. And I know exactly what I’m going to ask you. I’m glad you help people and save them from making the wrong business decision. Because, apparently, I don’t know crap. And this is the Wheel of Whatever. It always ends where it needs to and it always has the right question. And here it is right there. Look at that. So apparently, a restaurant based business is wrong for me. Having just met me, what is the best franchise for me?

Kim Daly [44:03]
Well, Mario, without understanding your net worth, I’m not sure that I could address that question. However, it depends. If you said to me, based on you being a great marketer and a great people person, I would want to know more. Do you want to be in an office everyday? Do you want to go out and about? I would want to know, do you want to have a high level of engagement with your customers? Or do you want to be managing a team of people that go out and engage with their customers? So there’s so much more I’d have to know about you to match the right business, but I can guarantee you it won’t be food.

Mario Fachini [44:35]
Okay. Well, that’s fair and I appreciate it. And I’d say there’s something I did close to eight to ten years ago. Right now, I’m looking for things that test me on the business side of things in the investment level and stuff where it’s just straight business. Because I’ve done a lot of more of the passion and personal and there’s a lot of stuff I do personally fulfilling. And one of the things I did about a decade ago, I developed a software to build WordPress websites automatically. And it was a challenge for me. Because I am a people person. I love people. I love socializing. Hosting is not really a far stretch. It’s fun. I enjoy it. And I love connecting with other high level people like yourself. The software, for me, was, if this doesn’t work, it’s completely software. I can’t talk my way out of it. It’s exactly opposite of what my strengths are. But I knew I could fill a void and I had expertise in that area as well. And I go, “You know what? This is going to be a good challenge.” So now, I’m looking in addition to stuff where, you know, don’t get me wrong. I am absolutely taking advantage of all the stuff I’ve set up over the last two decades. And it’s running smoothly and I’m loving it. But, yes, stuff that I’m not used to, that’s how you grow yourself and develop yourself.

Kim Daly [46:04]
Sure. Right. Trying new things, right. And the great thing about a franchise is that the more knowledge you actually come to, if you invest in a business where you already know like something about it, it could be more challenging for you to actually be successful, especially if the franchisor’s way is different than your way. So one of the most important characteristics of a good franchisee is that he or she is willing to follow the process. So you’re paying a franchise fee, so do what the franchisor says to do. So you invest in a business that you kind of already know something about. It’s a little counterintuitive, but you may not be as coachable as if you’re completely surrendered saying, “I know nothing about this. So I’m going to do exactly what you tell me.”

Mario Fachini [46:53]
And that’s the issue I had working places because I saw all the inefficiencies they didn’t want to fix. And let’s just say I’m in the right place now, and I have been for the last few years. So I think franchises are great. But when I was looking at some of them years ago, I was like, “Why can’t we do this?” And I’ve worked for them, admittedly. And I’m like, I see the world a little bit differently and it’s going to my advantage. But that would be interesting to dive deeper on this. But thank you for the honesty. And, wow, I was really looking forward to having a sandwich shop. Who doesn’t like food?

Kim Daly [47:30]
Well, listen, you could have a sandwich shop as an investor. If you had a day-to-day manager working in it and you put your money in it as well.

Mario Fachini [47:38]
Yeah. That was the plan.

Kim Daly [47:40]
You can do that, I suppose. But even then, I think there’s faster, easier, better ways, better places to put your money than in food. Sorry, all you food franchisors.

Mario Fachini [47:52]
Last call, any last cracks about a pizza place for the Italian side?

Kim Daly [47:57]
No. Not unless I could focus you on the marketing and the people side of that business rather than flipping the pizza.

Mario Fachini [48:09]
I actually like what you were saying about the lawns and stuff like that. Now, especially, because I sold that one, like I said, when I was 18. And it’s a few years later, but I’ve looked at it every couple years. I’m like, if I were to take my network resources, knowledge, expertise, and everything I have now compared to when I was in high school, it has grown considerably.” And just for sheer curiosity, yeah, I tore it up the first time. It’s been interesting to think what would I do now. So I have thoroughly enjoyed this. We have to thank the sponsor, but we’re going to come back with the Imperfect Action Round.

SPONSOR Free Business Book Publishing Course [48:50]
You’ve heard me say every business needs a book, including yours. And it’s true. And that’s why you should visit FreeBusinessBookPublishingCourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. But you know what? Don’t take my word for it. Take it from a few of my authors like Lorie, “I went from having an idea and the possibility to actually getting my book published.” Or Katherine, “Thank you for making my mom number one bestselling author.” Or Maryalice, “What he got done for me in three days regarding my book launch, unimaginable.” Jon Cody, “I’ve worked with Mario over the phone and online and he’s been very helpful in getting me where I needed to go with promoting my books.” Rosio, “There’s no way in the world I would have been able to do this with somebody else. Again, I’ve attempted it in the past, it didn’t serve me. As a matter of fact, I ended up more frustrated than anything. So this has been a very seamless process.” Adele, “If you’re looking for an amazing business coach, I highly recommend Mario Fachini.” Or Bill Benner, “I can’t make a higher recommendation than to work with Mario Fachini. He has been great for me. And right now, I won’t work with anybody else except for Mario.” Hey, their words, not mine. Visit FreeBusinessBookPublishingCourse.com to get started now and I look forward to hearing your transformation as the next video success story. Once again, that’s FreeBusinessBookPublishingCourse.com.

Mario Fachini [50:20]
And we are back with the Imperfect Action Round. Kim, are you ready to take imperfect action?

Kim Daly [50:27]
I am ready. Massive imperfect action, I have that on my wall in my office.

Mario Fachini [50:32]
That is perfect. Sixty-second rapid fire answers. The first one is, what is the fastest path to the profits?

Kim Daly [50:39]
The fastest path to the profits would be really big goals. In business ownership, bigger is always better in terms of goals. Clear and specific plans, so broken down into daily sales plans. And then of course, consistent execution on those plans. Don’t let yourself down. Hold yourself accountable. Even when you think it’s not working, keep doing it, especially if the franchisor tells you this is how to do it because it will work if you keep doing it.

Mario Fachini [51:11]
Excellent. Number two, what is the biggest problem you see your prospects making and the fastest way for them to fix it?

Kim Daly [51:19]
The biggest problem my prospects make, my candidates make, is they have a lot of assumptions. People always think they know everything. And I’m like, “Look, this process has to be fun. You have to let go what you think you know.” Open your mind to the possibilities. If you find yourself with a limiting belief or, “Hey, that won’t work in my area.” Don’t just assume that what you think is true is true. Take that out to the existing franchise owners, invalidate with those people who are in the business to see if what you’re thinking is, in fact, even true. Because many times, it’s not. So if you open your mind, you will end up in a business that, I think, you might not expect, but you might more enjoy and it will fit your goals and your interest and your life better than kind of going in just rigid and making a lot of assumptions.

Mario Fachini [52:15]
Excellent. Number three, what is the best way to maximize customer lifetime value?

Kim Daly [52:23]
The best way to maximize customer lifetime value has to be to build relationships with people. Because people matter. People do business with people they know, like, and trust. And even if you’re delivering your experience through your team, you, as the owner of the business, are building a culture. And those people in your company are a representative of you. And so you rub off on them and then they go rub off on the customer. So you need to have a team of people that people can know, like, and, trust or you need to be a person that people can know, like, and trust.

Mario Fachini [53:03]
Excellent. What are some of your favorite things – you mentioned earlier, you’re an avid reader, what are some good books you can recommend to Expert Authority World?

Kim Daly [53:15]
I love so many books. So I think that in the business realm- I love psychology books, and I love self-improvement books most of all. Because I think that the mindset is one of the most important factors to success in anything in life. If you believe you can, you can. So my favorite all time book – I don’t know if you’ve ever read this – but Brendon Burchard’s book, Life’s Golden Ticket. Have you ever read it? It is so good. It’s an amazing story about second chances. So that’s a great book. Another story-ish kind of book is a great business book is, Many Miles To Go by Brian Tracy. That’s probably my second favorite all time book. So Brian Tracy is an international best-selling author, motivational speaker. And that book was when he was in college, everybody was backpacking across Europe. So he decided he wanted to be different. He wanted to get across the Sahara Desert. So it’s the story of how he finds friends, gets money, sets out to cross the Sahara. So you’re reading this story, and then he gives you the business application. So you see already, it’s like not following the path of getting a job, becoming a business owner, the importance of being properly funded like when he runs out of money, the importance of picking the right business partners when his people that he picks to go on the journey let him down or quit. So it has so many business lessons wrapped up into this very interesting fun story. And then the third book I’ll give you is what I actually can’t believe it did not come across my path until very recently is called The Alchemist. Have you ever read it?

Mario Fachini [55:07]
Oh, Paolo Coelho.

Kim Daly [55:10]
Exactly. I just read this book at the beginning of COVID. I’ve crushed so many books in quarantine. It’s, like, unbelievable. But it was one of the first books I read. And I want my kids to read it. I’ve given it to a couple of my candidates. I just think, again, it’s about finding your value in life, finding your mission, your purpose. It’s not preachy, it’s all wrapped into just a great fun, interesting story.

Mario Fachini [55:40]
Excellent. Those are great books. And I thank you for those recommendations. This has been a blast. I wish we had more time. But where would you like people to learn more?

Kim Daly [55:51]
If you would like to learn more about my free consulting service, absolutely go to my website, which is www.TheDale, that’s my last name, D-A-L-Y, TheDalyCoach.com. My candidates would say, “Kim, if I could just get a daily dose of you.” And I was like, “Wait a minute, I could do something with that word Daly.” So my website has a library of franchising and business coaching videos, blogs, hundreds of testimonials. I even have video testimonials from former candidates where I filmed them inside their franchise locations. Some of the best work that I’m the most proud of. Just lots and lots of resources on my website. I’m also very active on LinkedIn, and Facebook, on YouTube. You can find me any of those places.

Mario Fachini [56:39]
Excellent. Well, thank you again, Kim. It’s been a pleasure.

Kim Daly [56:42]
Thank you for having me. Great to meet you.

Mario Fachini [56:45]
All right. Expert Authority World, we have another great episode here today. I’ll see you tomorrow. Have a great day. And God bless.

SPONSOR Free Business Book Publishing Course [56:53]
You’re already the expert. But have you transformed your expertise into a tangible asset that will generate and qualify leads while increasing profit for you 24/7? And if so, how well are you promoting it? With the Expert Authority Effect Publishing method, it’s easier and faster than ever. Visit FreeBusinessBookPublishingCourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Visit FreeBusinessBookPublishingCourse.com to get started now. Once again, that’s FreeBusinessBookPublishingCourse.com.

Mario Fachini [57:27]
Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EAInterviews.com for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I’ll see you tomorrow.

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