In one year alone, 475,000 Americans die from a cardiac arrest. Globally, cardiac arrest claims more lives than colorectal cancer, breast cancer, prostate cancer, influenza, pneumonia, auto accidents, HIV, firearms, and house fires combined. I Kirk Mote, founder of Rescue Site Services, is on a mission to bring that number and down to ZERO… #TargetZero was After assisting in a medical emergency, Kirk realized his calling in life was to teach life’s most important skill: saving lives. After diving into CPR training and certification, Kirk went on to create Rescue Site Services, a medical device company that specializes in developing AED programs for homes and businesses. Rescue SIte Services’ AED Program provides the only Automated External Defibrillator (AED) on the market with Real CPR Help®, the world’s #1 AED program management solution, and scenario-based training. Whether you’re at home, at work, or enjoying a day at the park, having access to an AED can be life-saving. Kirk has made it his passion to educate businesses and individuals on the benefits of easily-accessible AED’s, as well as the importance of proper training and maintenance.

What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

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Resources Mentioned

Business Book Checklist
Expert Authority Checklist

Books Mentioned

People Mentioned

Winston Churchill

3+ Expert Authority Insights™ To Apply Now

  • Heart attack can happen to anyone anytime.
  • Training cuts down your response time.
  • You’re going to respond how you’re trained.


Pipedrive: www.EAInterviews.com/Pipedrive

What You’ll Learn In This Episode

**Click the time stamp to jump directly to that point in the episode.**

[1:51] We thank our sponsor, Pipedrive

[2:57] Kirk’s inspiration

  • A man had a heart attack while Kirk was listening to a testimony
  • Kirk was trained with CPR and helped in the situation together with an off-duty nurse
  • Kirk did research on heart attacks
  • Kirk believes we can create a world where no one dies from sudden cardiac arrest
  • I carry one everywhere I go. Because you never know when someone or a family member that’s traveling with you might have a sudden cardiac arrest

[2:57] Target zero

The vision to create a world where no one dies with sudden cardiac arrest

[2:57] Rescue Site Services

  • Gain the knowledge and acquire the resources to save lives
  • Make sure your AED program is properly designed and implemented
  • Compliance, completely documented, and in the hands of a trained volunteer responder who is ready to rescue
  • You will have the knowledge, the resources, and the confidence to correctly respond to emergency situation

[6:00] AED or Automatic External Defibrillator

  • A lightweight portable device that delivers an electric shock through the chest to the heart allowing normal rhythm to resume following a sudden cardiac arrest. 

[6:39] Irregular rhythms

  • Vfib and Vtach
  • Your heart is sputtering, beating, or beating way too slow

[7:49] Difference between a heart attack and a sudden cardiac arrest

  • Heart attack is a blockage of the heart
  • Sudden cardiac arrest is the arteries are clogged

[10:05] Zoll AED Plus

  • Z-pad – connects in the middle with a bullseye of where you should give your compressions
  • Portable device
  • Battery pack
  • Gloves
  • Face shield
  • Five year track
  • Five year pad
  • Five year battery
  • Real CPR Help
  • Application that allows you to scan a QR code

[13:13] How Kirk started

  • Kirk started out doing CPR classes in friends and families houses then at federal agencies
  • He created Mote for Life
  • And transitioned to Rescue Sites Services

[16:37] Kirk’s program

  • Zoll AED Plus five year warranty plus two, if you use Kirk’s program
  • AED program
  • Wall mount

[18:07] Kirk’s goals

  • Have an AED in every home in America
  • Have partnerships with people that see the value in human lives.

[20:16] The value of human life is not what it used to be

[21:41] PlusTrac

  • Number one AED program management solution in the world
  • $73 a month
  • Five years of AED program management solution
  • Overnight shipping of an AED so that you’re never without an AED

[24:02] I carry one everywhere I go. Because you never know when someone or a family member that’s traveling with you might have a sudden cardiac arrest.

[28:17] Kirk’s transformational story

  • A lady taking up CPR and AED training was out in the community
  • One of the people had a heart attack
  • The lady knew what to do to save a life 

[32:52] Time out to thank sponsor, Pipedrive

[33:53] Imperfect Action Round

  • The fastest path to the cash is setting up an AED program for your company because you could lose your highest performing employee without one. 
  • The biggest problem prospects are making is that decision makers are thinking about AEDs all wrong
  • Get an AED, get help, set up your life saving device for your home, office, and community, group.

[39:59] Thanks to our sponsor, Pipedrive

[40:30] www.EAInterviews.com

Episode Transcript

Read Full Transcript

Intro [0:00]

EA Interviews Episode 140. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview. 

Mario Fachini [0:13]

A serious topic we’re going to be talking about today I have Kirk Mote. And I can’t wait for him to share, as the founder of Rescue Site Services, he helps people live. His goal is to get cardiac arrest to Target Zero. I don’t know about you but there’s people that I’ve been affected by in my life. And I didn’t know this stat. I knew cardiac arrests are a problem. But I didn’t know how big of a problem they are. And forgive me if I missed one, but I was reading his bio and it’s impressive. And it was saying that there’s like 475,000 cases a year and it causes more deaths than colorectal cancer, breast cancer, like, 15 other cancers, and a whole slew of other things, deaths in the house, deaths outside of the house. And it was just staggering to me because you don’t really think about it. You go outside, you go to your business, you do all these different things. And you don’t think about – you know, maybe you’re wondering about driving, maybe the airplane, and maybe you get struck by lightning, all these things don’t even come close to what the numbers are with cardiac arrest. And I’m excited to have him on the show today because he has a wealth of information and he’s going to be sharing a lot of good information. I want to learn myself. And it’s an impressive story in how he came to be so I’m going to bring him up right after we thank our sponsor. 

SPONSOR Pipedrive [1:51]

There’s money in the metrics. Do you know yours? Pipedrive is the simplest and easiest CRM to close more deals, deepen your relationships, and increase your business profits. Get your free trial today at EAInterviews.com/Pipedrive. 

Mario Fachini [2:06]

Here he is ladies and gentlemen, Mr. Kirk Mote. Kirk, How are you doing today? 

Kirk Mote [2:11]

I’m doing well, Mario. Thank you and thank you Expert Authority nation for having me on the show. I’m very excited to be here with you all. 

Mario Fachini [2:19]

I appreciate that. And I’m excited for you to share because, like I was saying, I was going through your bio and what you’re doing is incredible. And I have no doubt you’re making a difference. And it’s one of the things I look for because there’s so many great people in the world, successful, this, that, and the other thing. But I’m like, “Who’s really making a difference?” I have nothing against it if you’re selling trinkets and this, that, the other thing. Good for you. I mean, they sold the pet rock. It’s an inspiring story. But there’s a lot of people that don’t get the recognition, that don’t get the visibility, and it’s why I’m excited to showcase you. So how did it all start? 

Kirk Mote [2:57]

Yeah. So about five years ago, I had the opportunity to listen to a Holocaust survivor give her testimony. And it was during the testimony that an elderly gentleman stood up, shuffled his way over to the door, and collapsed from a heart attack. No one knew what to do. Now, I had previously been trained in CPR. So I went to work barking out orders like, “Hey, you. Call 911. And you, go get the AED.” By the time I got the man’s shirt off, an off-duty nurse joined the rescue with that requested defibrillator. And together we put the pads on. “Analyzing heart rhythm” the defibrillator said. I’m like, “Clear.” “Shock advice.” Again I’m saying, “No one touch the patient.” “Deliver shock. Shock delivered. Begin CPR in one, two, three, four.” After that first shock, do something called a agonal gasping. It basically looks like you’re breathing but you’re not. Now to paint you a picture of the scene, all of his children, all of his grandchildren were there witnessing his death. This was a very emotional moment in time as you can imagine. In fact, one of his daughters started yelling at me, “Get that off of him. You’re going to hurt him.” She had no idea because she had never been trained. As you can imagine, during the next few weeks, after an event like this, I decided to do some research. And I discovered that this isn’t, in fact, not an isolated incident. In fact, heart disease is the number one cause of death in the world. In one year alone, 475,000 Americans died from sudden cardiac arrest. And over 70 percent of that number happened at home. This is someone you know, someone you love. However, I believe, we can create a world where no one dies from sudden cardiac arrest. And you spoke about it in your intro Target Zero. And that is the vision to create a world where no one dies with sudden cardiac arrest. So in the past five years, I’ve helped thousands of people, just like you, gain the knowledge and acquire the resources to save the lives of a co-worker, a friend, family member, and even complete strangers. And whether you don’t have a defibrillator, whether you have one, and it’s old and out of warranty or whether you have multiple defibrillators in locations all across the country, we have developed a program for you. And so the next few minutes of time that we have together today, I’m going to be sharing with you how we help communities and organizations build successful AED programs that focus on awareness, education, design, implementation, and maintenance. See, Rescue Site Services was created to make sure your AED program is properly designed and implemented. That is compliance, completely documented, and in the hands of a trained volunteer responder who is ready to rescue. 

Mario Fachini [5:51]

Well, that’s impressive. And I want to ask you, for anyone who doesn’t know what an AED is,  what is it and where do you get one? 

Kirk Mote [6:00]

Yeah. I know that some of you are still thinking to yourself, “Kirk, what is an AED?” Right? Well, I’m glad you asked, Mario. AED stands for Automatic External Defibrillator. So an Automatic External Defibrillator, or AED for short, some people just say defibrillator, is a lightweight portable device that delivers an electric shock through the chest to the heart. And the shock can stop irregular heartbeats and allowing normal rhythm to resume following a sudden cardiac arrest. 

Mario Fachini [6:30]

Sinus rhythm? 

Kirk Mote [6:33]

Say that again? 

Mario Fachini [6:33]

Sinus rhythm? 

Kirk Mote [6:34]

No. What do you mean by that? 

Mario Fachini [6:36]

Isn’t that what it’s called, an irregular rhythm? 

Kirk Mote [6:39]

Oh. So there’s two irregular rhythms, the Vfib and the Vtach. And basically, it’s where your heart is sputtering, beating, or beating way too slow. And either one of those are irregular beats that needs to be shocked. Now, if it’s stagnant, that’s not a shockable rhythm, unfortunately. But yeah, those are the two heart rhythms – the technical terms if you would – that can be shot back into rhythm. 

Mario Fachini [7:07]

And where does someone get one? Because I’ve seen them. I’ve never used one. But how would you get one for your home? 

Kirk Mote [7:18]

Yes. So traditionally, people don’t look for one in their home because they’re not thinking about this, right? They’re thinking, “Oh, this isn’t going to happen to me. A heart attack is for someone, you know, this old and midlife crisis, or bad arteries, doesn’t eat right, doesn’t work out.” The truth is that heart attack can happen to anyone, anytime. A sudden cardiac – sorry. Let me just back up a second. 

Mario Fachini [7:48]

Please do. 

Kirk Mote [7:49]

Yeah. There’s a difference between a heart attack and a sudden cardiac arrest. Your heart attack is, basically, a blockage of the heart. And a sudden cardiac arrest, that’s your traditional, your widowmaker, it’s blocked, the arteries are clogged. The sudden cardiac arrest is actually an arrhythmia issue. It’s an electrical issue, which means this could happen to anyone anytime, including newborn babies, middle schoolers, high schoolers, college students. There was a girl in my high school that was tough physical fitness, in the middle of a volleyball game, boom, collapsed from a sudden cardiac arrest. Now, gratefully, she was able to be revived because – guess what? They had an Automatic External Defibrillator with a real CPR help. And I’ll explain what that is a little bit later. With a volunteer trained responders that were ready to act at a moment’s notice because they had training, and the confidence, the knowledge, and resources to respond. 

Mario Fachini [8:46]

Do you need – it sounds like you need training? Do you need training to use the AED? 

Kirk Mote [8:53]

That’s a great question. So a lot of times people are like, “Oh. I’m going to have to have training.”  And the truth is training cuts down your response time. So I’m a huge proponent of training because you’re going to respond how you trained. If you haven’t respond – or if you haven’t trained, then you’re not going to respond quickly or correctly, in most cases. So absolutely, I would encourage training. However, the best part about these devices is they’re dummy proof. All you gotta do is hit the on button and it’ll literally take you through every single step. Stay calm, check responsiveness, call for help, place defib pads on the victims bare chest. Literally, every step of the way. There’s no question of what to do next. And guess what? I can put a live unit on you myself right here right now. And it’s not going to shock me Why? Because we don’t have one of those two irregular heart [inaudible [00:09:45]

Mario Fachini [9:45]

It can sense that? 

Kirk Mote [9:47]

It can sense that. And that’s what’s going on during the analyzing process that I, kind of, took it through during the opening scene. 

Mario Fachini [9:54]

What margin of error do you have? Like, if you’re putting the pads on, how much room do you have to put them in the wrong spot, basically, or not? 

Kirk Mote [10:05]

Yes. Great question. When you put on an AED, traditionally, you have what is known as two separate electrode pads. One goes up over here and one goes a little bit lower on down here. And so what happens is, there’s a two separate pads. However, the Zoll AED Plus – which is my favorite AED in the market, in case you haven’t noticed yet – it has something called a Z-pad, which is incredible. So what this pad does is it actually connects in the middle with a bullseye of where you should give your compressions. And guess what? If the victim is obese, which unfortunately, the majority of Americans are obese. Believe it or not, if you look at statistics. There’s an extra meter of wire that you can wrap it around so that it’s in the proper position. 

Mario Fachini [10:56]

It is kind of dummy proof. I’m feeling confident about this now. I’m still not sure I want it on me. But that’s good to know that it can sense that and everything. So here’s something else that came to mind. All right. So hopefully no one has to deal with this legitimately. But the statistics are going, you know, one out of ten, one out of a hundred, more people then would like to, battery powered, electrical, this has happened in the heat of the moment. Do I also have to look for a wall plug or am I good to go? 

Kirk Mote [11:27]

When you say wall plug, are you talking about [inaudible [00:11:29] defibrillator? 

Mario Fachini [11:31]

Electrical. Is the thing on a battery pack or do you have to plug it in like a TV? 

Kirk Mote [11:35]

This is a portable device, okay? And so there’s actually a battery pack within the AED itself. And it can do hundreds of shocks. So you turn it on, it can literally do hundreds of shocks, which is perfect for what we need to have in here. So, yeah, there’s no plugging into a wall. Everything is in that kit. And when I say everything, I’m talking down to the gloves that you need, because you want to wear gloves whenever you’re dealing with a situation like this. Because when someone dies, what’s inside of them comes out because their muscles relax. So that’s feces, urine, vomit. Those are things that will naturally happen when your muscles relax. And so you want to be wearing gloves whenever you’re dealing with a situation like that. We also have a face shield. And what that means is, when you go mouth to mouth – by the way, never go mouth to mouth unless you have a face shield. Because without a face shield, you don’t know what they have. And what that means is, if you go mouth to mouth, you are now getting what they have to yourself, your spouse, your family, and what we have here is now more than one victim. And the goal here is to have, at most, one victim and ultimately bring it back. 

Mario Fachini [12:47]

So you obviously know what you’re talking about and can help people. Because you’re helping me right now and I know there’s others that are hearing this and you’re helping them. How do you find the perfect person to be able to help with your training? Is it one-on-one? Are you taking people through group classes? How are you helping the people that you’re helping? 

Kirk Mote [13:13]

Yeah. So, again, to kind of give you a little backstory about the company. So when that events happen – by the way, my wife gets onto me all the time. I forget to tell the end of the story. The guy lived. Okay. The guy actually lived, which is super exciting. So I wanted to not lead your listeners hanging there. So I decided that, “Hey, listen. I need to become a CPR instructor.” Because remember, over 70 percent of these deaths happen at home. That’s someone you know. That’s someone you love. So my goal is, “Hey, I don’t care if you pay me. I just want you to know how to save the lives of your loved ones.” I think this is a skill that everyone should have. So I started out doing CPR classes in friends and families houses. And then that point grew into getting contracted to do federal agencies. I mean, like we grew, which is awesome. So November of last year – so a little over a year – I sit down with my wife, I was like, “Hey, listen. Let’s have a little come to Jesus meeting. What do we need to do next?” Because to date, we have been solely focusing on CPR training. And that’s just the knowledge. And there’s a whole other part to this, which is the resources and knowledge. Without resources, it’s useless, and vice versa. So if I have all the knowledge in the world but I don’t have the utensils to perform the brain surgery, same thing. If I know how to save a life, but I don’t have the shock of an AED, it’s not going to work. And so I said, “Let’s create a more holistic company.” So originally it’s called Mote For Life. My last name is Mote – as cheesy as it sounds. So Mote For Life was the CPR training company. So we decided to transition it to Rescue Sites Services as who we are today. And the more holistic approach is the four steps, if you will. We got the hardware, software, training, and payments. So the hardware is going to be the defibrillator itself. The software is going to be – we actually licensed the number one AED program management solution in the world. So I mean, I can give you details on that that will blow your mind. And then of course we do the training. And it’s realistic scenario based training. Because I believe that, “Hey, look. You’re going to respond how you’re trained.” And if you’re just watching a video of how to train, guess what? You did not blow air into someone’s lungs. You didn’t pump on someone’s chest for compressions. How are you going to respond when something actually happens in front of you? Well, how you train. And so we make sure that you train properly with us. And then of course, maintenance. Because guess what? If there is an AED and the pads are expired, or the batteries are out of date, that AED is useless. And so often I go into businesses that have the AEDs because someone said that we should and they were never maintained. And guess what? They’re just some wall mounts. And unfortunately, so many times there are situations where they go to use them, and they weren’t able to be used, and the life was lost because they didn’t maintain it appropriately. 

Mario Fachini [16:19]

How long did they last for when you do maintain them? Should you check them every year, every six months? I remember you saying there’s a thousand shocks out of it, which is great if you’re riding an EMS. But how long are they good if you’re not using it? 

Kirk Mote [16:37]

Maybe not a thousand shocks. There’s a hundreds of shocks. But there’s – let me back it up a little bit. The AED market is kind of like the car market in the sense that there’s multiple makes and models. So we have six FDA approved manufacturers of AEDs. And each manufacturer has multiple models. So each model has a little bit different pad life and battery life. So they range anywhere from two to five years. And so the Zoll AED Plus everything’s on a five year track. You get a five year warranty plus two, if you use our program. We’ll give you an extra two. And then you have five year pads, a five year battery. And so what that means is, when we develop your AED program, we put it in a nice little wall mount and put it in your office. Hopefully, you never have to use it. But for the next five years, you’re good to go. And that’s what’s awesome about our program is we make sure everything is taken care of for you. So I mean, listen, this is not what you do every day, right? I mean, this is probably the first time that some people have heard of a defibrillator. When I talk to people, it’s like, “Hey, do you have a defibrillator?” I get this blank stare like, “What is that?” “Well, it’s the thing you see in the movies where they -” “Oh, okay. Right.” [Inaudible [00:18:01]

Mario Fachini [18:01]

I was thinking of Chicago, Fire Med and PD. I’m like, “Yeah. I know how to use it. I’ve seen it in there.” 

Kirk Mote [18:07]

Right. So that’s exactly – and I think, in 2020, we are going to be really focusing on education work. Because there’s a huge gap in what is going on out there and what people know about. We have the technology to save lives. But if you don’t have that technology in your house then it’s kind of useless. And so that’s the ultimate goal is to get an AED in every home, apartments, everywhere that you live, because that’s where you spend time. We want to have an AED in every home in America. 

Mario Fachini [18:48]

That’s a great goal. And I’m excited because you got me thinking of some people I know in the medical field. And I don’t know what can come of it but I love connecting people and I’d be happy to make an introduction. Because it sounds like you could partner with hospitals or private practices, small businesses. Because it doesn’t matter if it’s a home or a business, you can help them. It’s just a matter of five or ten people versus 50 or 100 or more. 

Kirk Mote [19:19]

Exactly. Exactly. 

Mario Fachini [19:20]

And it sounds like you could also be complementary to someone that’s already, maybe, selling to the hospital and going into different areas. They might – it’s a complimentary program. You’re not crossing over with them. And likewise, I’m sure you have connections that you can – they might not be somewhere where you are. 

Kirk Mote [19:41]

A hundred percent. And most hospitals have the defibrillators because they’re required to. 

Mario Fachini [19:47]

I’d hope so. 

Kirk Mote [19:49]

But the big gap is at homes. And in order to get into the homes, we need to get to every business. Because until they’re in every business, the light bulb of the consumer is not going to go off, ” Oh, I should probably have one in the house.” 

Mario Fachini [20:02]

Why do you think they don’t? I’m thinking of stuff they sell at stores. Why do you think they don’t talk about it at grocery stores or electronic stores or stuff like that where people are out all the time, even if there was an endcap just – 

Kirk Mote [20:16]

That’s a great question. And, you know, I’m sitting here thinking, “Okay. The price point is anywhere between $1,200 and 1,700 for a defibrillator.” And they’re like, “Oh my gosh. I’m not going to spend $1,700 dollars on a defibrillator in the house and I’m never going to use.” Great. I hope you never have to use it. But you rather have it and not need it than need it and not have it. And I sit there and look at their iPhone, or I watch their iPad or Mac, and I’m like, “How much is that again?” You have the means and resources to pay the cost of this life saving device. It has everything to do with what you value. And it’s sad to me that, on the whole, we don’t value life anymore. And that is, honestly, to answer your question, I think that’s what it comes down to is, the value of human life is not what it used to be. 

Mario Fachini [21:07]

Well, that’s pretty sobering. And no, I didn’t expect that. But you’re right. Because you’re saying 1,700 bucks, I’m going, “Yeah. The new phones are pretty darn close to it.” Throwing that watch in the plan, and heaven forbid, you get an extra $100 case, which doesn’t even make sense. 

Kirk Mote [21:28]


Mario Fachini [21:30]

So is there any programs that allow someone to say – just like a car, they can say, “Well, here’s 500 now and pay 500 a year over three years for it.” 

Kirk Mote [21:41]

Great question. So this is exactly the model that I was like, if people are willing to pay thousands of dollars for their technology, they’re not typically paying for that right out of pocket. They’re typically putting it on a plan, like you said. So I started scouring the web. How can we finance these AEDs? And to date, I have created a leasing option, if you would, for $73 a month, we are able to give you your hardware, which is going to be your defibrillator, a wall cabinet sign. And we also include five years of AED program management solution. That is the program that I told you is called PlusTrac. And it’s literally the number one AED program management solution in the world. And it’s incredible. I mean, if you use your AED, heaven forbid, guess what? That is now medical records of the victim, which means that has to be turned in to be analized. If you’re a small business and that was your only AED, you’re out of luck. You don’t have an AED until that penalisation process is complete. Not anymore. We provide overnight shipping of an AED so that you’re never without an AED. Okay? But to come back to the question about the leasing option, so yeah, we created a leasing option. But unfortunately, it’s only for business. So we’re trying to figure out a partnership with a company that would allow B to C, to the customer, to the consumer.,

Mario Fachini [23:18]

All right. So I have to ask you this – and Expert Authority world, and don’t tell on me – but if I got one for my company and brought it home how would anyone know? 

Kirk Mote [23:33]

I mean, you are your company, are you not? 

Mario Fachini [23:36]

I’m not going to report me. 

Kirk Mote [23:39]

So here’s the thing, if you have a company, yes, you can get a credit application approved through your company. And if your company has a home office, there you go. So I would highly recommend – 

Mario Fachini [23:52]

But if you don’t, you said the device is portable. 

Kirk Mote [23:57]

It is portable. 

Mario Fachini [23:58]

Maybe I want to bring it with me to an expo in the car. 

Kirk Mote [24:02]

Listen, I carry one everywhere I go. Because you never know when someone or a family member that’s traveling with you might have a sudden cardiac arrest. And I want to make sure that, “Gosh. If I left that AED in my living room and I forgot it one day, oh my gosh, I had the means, the resources, and the knowledge to respond and save a life. I don’t think I’d be able to live with myself knowing that I forgot that device.” 

Mario Fachini [24:30]

Let me ask you, you got me thinking about some events I’ll be speaking at coming up including travel. How big is this thing? Can I put it in a carry on suitcase? 

Kirk Mote [24:40]

Standby. I’ll show it to you. And we’re back. So boom, there you go. And fish was this big, right? Yeah. So it fits – I mean, you can see the palm of my hand is this big. It comes in a black carry case. And, in fact, since we are on video – sorry for those who aren’t watching this on video. 

Mario Fachini [25:10]

Check out the show notes page on EAInterviews.com. It will all be there. 

Kirk Mote [25:16]

This is a picture  – or picture? This is a live feature Z-pad that I was telling you about earlier. So you see how there’s the actual bullseye right here. That’s where it goes in the center of the chest, where you give proper improvement. 

Mario Fachini [25:29]

Oh, man. You can’t screw that up. There’s pictures and everything. I can do that. 

Kirk Mote [25:33]

Yeah. I mean, it literally – check this out. So this has something called Real CPR Help. Real CPR Help is a technology that provides real time feedback on a rate and depth of chest compressions and supports rescuers with integrated text, voice, and visual prompts. So it brings down to you. This thing – like, that technology in the AED, if you’re not pushing hard enough, it’ll tell you push harder. If you’re not pushing fast enough, there’s a metronome, which will lead you to the right rate. And if you are, in fact, pushing hard and fast, and doing it correctly, it’ll verbally say good compressions. 

Mario Fachini [26:12]

And that’s the Zoll you’re talking about? 

Kirk Mote [26:15]

The Zoll AED Plus, yes, sir. 

Mario Fachini [26:18]

Where would you get one of those? Do you sell them exclusively? Or they just any old place on Amazon? Do you need a medical whatever license? 

Kirk Mote [26:26]

Great question. You can Google it right now. Zoll AED Plus, and you could find all kinds of people selling it. Unfortunately, they don’t provide the service that I provide. And they don’t provide the package of $73 per month. When I look at some of my competitors, they’re charging over $100 per month to lease an AED. 

Mario Fachini [26:48]

And that’s just the machine you’re saying? 

Kirk Mote [26:51]

Yes. And so when I say “just the machine,” it’s a machine and a wall mount. So I also provide them – 

Mario Fachini [26:58]

But you’re saying you have the maintenance and the service along with it. It’s not just the machine, the wall mount, and that? 

Kirk Mote [27:06]

Right. So I’m not going to come out to your location once a month. We have an app. And that app allows you to scan a QR code inside the wall mount or on the AED itself. And as long as there is, in fact – I’m not sure if you can see it – but a green checkmark right here. That means that the AED is in good working order and can provide lifesaving shocks. If there’s an accident, “Hey, there’s something wrong. Give me a call. We’ll take care of it.” 

Mario Fachini [27:34]

Do you sell these around the world, only in the US, only overseas? How do you get to everyone? 

Kirk Mote [27:42]

Yeah. So currently we’re on in the United States. So we sell from California, New York, down to Florida, up to Washington State. We sell in the United States. We are in the process of expanding to Canada, Mexico, and Australia. So we’re getting bigger, which is super exciting. So if you’re not in the United States, we’re coming your way. 

Mario Fachini [28:05]

I got to ask you, you shared one success story. But what’s been the biggest success story or transformation for a business that incorporated your program? 

Kirk Mote [28:17]

So kind of thinking back on some awesome experiences, we trained thousands of people. And unfortunately, we’re not able to capture all of the success stories. But I will share with you one in particular, which is incredible. Literally weeks after we gave a lifesaving CPR and AED training course, this lady was going to a community [inaudible [00:28:45] every week. And one of the people there was a victim of a heart attack. And guess what? She knew what to do. And that is why we do what we do because you now have the knowledge, the resources, and the confidence to correctly respond to emergency situations. And that’s why we do what we do. 

Mario Fachini [29:08]

Well, I’m glad that you do because so many people need it. And unfortunately, it’s part of life. It’s like everyone likes business when it’s going well. But when it’s not, I mean – I know a lot of this can be from stress and anxiety alone, right? 

Kirk Mote [29:24]

Yeah. Absolutely. You’re exactly right. 

Mario Fachini [29:27]

Age doesn’t matter. You know, the money in your bank account, if this is happening to you, isn’t going to save you. But this device will. The knowledge will. 

Kirk Mote [29:39]

[Inaudible [00:29:38]. Can you put a price tag on a life? I can’t. 

Mario Fachini [29:42]

Apparently, it’s only 1700 bucks to get one of these and you’re good to go. 

Kirk Mote [29:48]

Well, I love to help you out with that. And we’ll break it down to $73 a month if you like. 

Mario Fachini [29:52]

See, that’s the other thing that I was trying to get at when you’re saying it’s 73 a month and the competitors are doing it for 100. But that’s 100 just for the wall mount and the AED. That’s not your maintenance program and the other stuff. So that’s even better. 

Kirk Mote [30:09]

Yeah. One hundred percent. 

Mario Fachini [30:11]

So I have one more question before we thank our sponsor and go to the imperfect Action Round. And it is, where do you see this going in five or ten years? If you had all the money and the time in the world, what would you do now to get this into every, let’s say, business? Because I think if you get all the businesses, like you said, it’s that trickle down effect. 

Kirk Mote [30:35]

One hundred percent. 

Mario Fachini [30:36]

What would you do differently for the next decade to say, “All right. By 2030, we’re going to have, for sure, the US covered and the world.” What would it take to have everyone and get it down to zero, like, Target Zero? 

Kirk Mote [30:55]

Yes. So it’s going to require partnerships. And I’m not talking about, you know, the kind that are looking to make a buck. We’re talking about people that are passionate about lives, human lives. That’s who we’re protecting and saving here. We want to have partnerships with people that see the value in human lives. And realize, “Hey, look. After a heart attack, your life’s purpose may not have been fulfilled yet. And if I can get you a shock that brings you back to life and you can go out and now be a proponent to other people or fulfill your purpose that you have been neglecting for the past 50, 60,70 years, and have another couple years or decades.” Like, that’s what we’re all about. We need to have partnerships with companies, with individuals. And that’s going to be what breaks Rescue Site into a world branded household name. Because without your help, I can’t do this by myself. I’m a guy from Georgia, right? I mean, I need the help and the resources that are beyond anything that I have. And until I have this partnerships with people like Mario, and with companies that are massive, until I have those resources, and those partnerships, we’re not going to be able to make Target Zero a reality. 

Mario Fachini [32:26]

Well, I think you’re well on your way. And I’m excited that we could connect because you got my brain going. I’m trying to stay focused and ask the right questions in the right order. But there’s people, I’m thinking of, another one, he was another VIP guest on the show. And I’m going to connect you with some people when we get done with this. But we have to thank our sponsor. And we’ll be back with the Imperfect Action Round. 

SPONSOR Pipedrive [32:52]

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Mario Fachini [33:53]

And we are back with the Imperfect Action Round. Kirk, are you ready to take imperfect action? 

Kirk Mote [34:00]

We’ll do it. 

Mario Fachini [34:01]

All right. So these are rapid fire questions. I got three of them, 60 second or less answers. The first one is, what is the fastest path to the cash in your experience? 

Kirk Mote [34:15]

Fastest to making money? Oh, let’s see here. Probably the fastest ways to make money and you got me hitting on a spot. 

Mario Fachini [34:28]

For entrepreneurs and businesses. 

Kirk Mote [34:32]

For entrepreneurs and businesses, so the biggest problem I see whether you’re a Fortune 500 company or small business, bank or nonprofit, retailer or manufacturer, restaurant or mall, the biggest problem I see is that decision makers are thinking about AEDs all wrong. You’re thinking about it all wrong. Everyone is scared and telling you that a defibrillator is a liability. When, in fact, I’m saying that an AED is your biggest asset. You have less than a 5 percent chance of survival. from a heart attack in the United States because you have a 5 percent chance of survival Yeah. Because it only takes four minutes for your brain to have a reversible brain damage. And last I checked, it takes a little bit longer than four minutes for 911 to respond. So could you develop your AED program on your own? Of course. But many people try and then come to me six months later. The number one emotion expressed is regret. Basically, to rescue a victim with cardiac arrest, you need an AEDo ready to deliver a lifesaving shock. But just having an AED is not good enough. You must make sure your AED is working and enhanced, have a trained volunteer responder. And if that sounds simple, you may not realize all you need to know and do to set up and maintain successful AED So to answer your question, the fastest way to cash is going to be, setting up an AED program for your company because you could lose your highest performing employee without one. 

Mario Fachini [36:01]

That’s good. That’s real good. Number two, what is the biggest problem you see your prospects making and the fastest way they can fix it? 

Kirk Mote [36:11]

I feel like I might have just answered that one. 

Mario Fachini [36:14]

A little bit. 

Kirk Mote [36:16]

Yeah. I think I might have answered [inaudible [00:36:20]

Mario Fachini [36:19]

I’ll give that to you. You did one and two in one. 

Kirk Mote [36:24]

Yeah. But, like, the fastest way? Yeah. Let’s do that. Let’s just call both of them. 

Mario Fachini [36:32]

It was good. It was good. You covered that. I just want Expert Authority world to have the information. So I’m kind of lenient on the order of them. 

Kirk Mote [36:41]

I got you. 

Mario Fachini [36:40]

There’s about 20 episodes. I asked all these in the wrong order until I got them right. And then I’m like, “Cool.” The third one is, what is the best way for a company to maximize customer lifetime value? 

Kirk Mote [36:58]

You know, I think about a quote from Winston Churchill, “To each there comes in their lifetime a special moment when they are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them and fitted to their talents. What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour.” You know, I believe that saving the life of a friend, family member, co-worker, or even a complete stranger could, in fact, be your finest hour. And what a tragedy if that moment finds you unprepared, that is without the resource of an AED in your home, business, or community. Or unqualified without the knowledge and hands-on training to correctly respond to an emergency situation. Look, I don’t really care who you purchase or lease your AED from. But for heaven’s sakes, get an AED, get help, set up your life saving device for your home, office, and community, group. 

Mario Fachini [37:59]

Well, that was Impressive because that wasn’t a quote. That was like Act 1 and you nailed it. And, also, I agree with what you’re saying to save lives. But wow. Next question. Books. I have to ask you about books. What are some books you could recommend the Expert Authority world that have made an improvement in your business? 

Kirk Mote [38:25]

Books? So I went to Grant Cardone’s TEDx Growth Con earlier this year for the first time. I think it was Growth Con 2. Wow, was that influential on my life. So anything written by Grant Cardone, 10X Rule. I mean, there’s several stuff. Let me just pull up my audible. Because I listened to stuff. I don’t actually read it because I’m able to do more things at once. Be Obsessed or Be Average. That’s a good one. I’m in the middle of reading something called Crushing It by Gary Vaynerchuk. There’s incredible books out there. Just start one and then get a recommendation for the next one. And you’ll have a reading list for the next decade. 

Mario Fachini [39:13]

It’s cool. I remember when I was younger, like you’re saying, you read the one and the best thing you can do – and I tell my authors clients, I go, “Make sure you put recommended books. And it’s cool when you do multiples of your own and you can add other books by the author.” 

Kirk Mote [39:33]

Yes. Yes. 

Mario Fachini [39:37]

Well, you have given me a lot to think about. I know you’ve given a lot for Expert Authority world to think about and I thank you for it. 

Kirk Mote [39:46]

Hey, I appreciate the opportunity to come out. 

Mario Fachini [39:51]

Well, Expert Authority world, that we have another great episode here. Have a great day. I’ll see you tomorrow and God bless. 

SPONSOR Pipedrive [39:59]

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www.EAInterviews.com [40:30]

Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EAInterviews.com for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I’ll see you tomorrow. 

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