Think of a brain in a box that comes up with creative ways to scale your business in the most effective way possible. That’s what Kris’s company ‘Brain Box’ does. Through an obsession with combining human creativity and smart technology, Kris has designed game changing OpenSource projects including BrainSocket, BrainContainer and BrainCompressor. .
His open collaboration mindset and innovative thinking has helped clients get unstuck and rapidly scale beyond their limits.(One of his clients recently went from $250,000 to $4 million in annual revenue in less than 4 years.) Duplicating what everyone else is doing is a recipe for failure and yet that’s what most agencies do. Kris is on a mission to help companies break through their ‘in-the-box’ limitations in an industry full of cowboys. Yeeeehaaa!

What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

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Resources Mentioned

Books Mentioned

Rework | David Heinemeier Hansson and Jason Fried

People Mentioned

3+ Expert Authority Insights™ To Apply Now

  • After looking at the sum of all the parts and understanding what’s going on, is when we can actually make decisions or good decisions on what the client should do for the new website that we’re designing and developing for them.
  • This is why whatever we do is unique to you. 
  • You’re not bragging, you’re ensuring you’re there so that older people aren’t getting screwed around. And that you can provide the best level of customer service for them. 
  •  Check your ego at the door.
  • We can’t get to the point where we need to be if we aren’t open to better ideas.
  •  If you make a mistake, own up to it, it is probably the most valuable thing you can do to keep a relationship positive and healthy. 
  • We hold on to things as humans because we want the best for it. whatever that thing is.
  • Sometimes hanging on is actually more dangerous than letting go.


• FREE Business Book Publishing Course Learn How to Publish Your Lead and Profit-Generating Business Book in < 8 Weeks visit: www.FREEBusinessBookPublishingCourse.com

• Acorns: To learn how Acorns simple & easy investment account will help you create a compound interest snowball, visit: EAInterviews.com/Acorns

Wheel of Whatever™

[49:26] What is the company you would love to work with that you haven’t yet?

What You’ll Learn In This Episode

Click the time stamp to jump directly to that point in the episode.

[0:05] Intro

[01:32] Sponsor – Free Business Book Publishing Course

[3:35] Where to start?

  • Make sure you have a website or a domain
  • Look at your competitors and understand what they are doing well and not doing well.

[6:02] What to look for in a competitor

  • Evaluate competitors
  • Define a path where it is leading you to something

[10:31] Common page people should be focusing on

  • About Page – who is the company
  • Services Page- can the company provide what I need?

[29:14] We can’t get to the point where we need to be if we aren’t open to better ideas.

[34:01] If you don’t think the people are the core of your business, you’re going to hit a roadblock or a bump in the road and those people aren’t going to be there to support you because you weren’t there to support them.

[45:48] When you see success, and keep going after it, you don’t have to kill yourself, but keep riding that wave, keep it going, and see where it’ll take you.

[49:26] The Wheel of Whatever

  • What is the company you would love to work with that you haven’t yet?

[52:53] Let’s Thank our Sponsor, Free Business Book Publishing Course

[54:37] The Imperfect Action Round

  • Build a really good team, build a team around what your core values are as a person, it will build the company and team around those core values and you’ll never feel that the company is moving in a direction that you don’t want.
  • Not presenting themselves or their services effectively or in the right way online, in order for them to change that is to speak about themselves online. Not only who they are right now, but you know where they want to go.
  • I think honesty is the biggest thing, but producing quality work, you have to do good work. 

[56:34] Kris’ Book Recommendation

[59:08] Sponsor, Free Business Book Publishing Course

[59:42] www.EAinterviews.com

Episode Transcript

Read Full Transcript

Kris Nicolaou [0:00]
Hi, my name is Kris Nicolaou. I’m the owner of BrainBox Labs. And you’re listening to EA Interviews.

Intro [0:05]
EA interviews, Episode 238. inspiration, transformation, success stories and the imperfect action round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.

Mario Fachini [0:19]
Web design and developments and marketing, Oh, my, these are a few of my favorite things, because so many people don’t want to talk about them. But guess what, fam, you need to because they’re part of your business, they’re not going anywhere. And I loved about a decade ago, whenever it was going, you know, all the social media is going to take over websites. Are you insane? Respectfully, Are you insane? Because everything on the internet is either text, image, video, encode, well, it’s all code. But we look at all the stuff around us. And we just think it’s this big thing. And it’s so just breaking it down to its simplest parts like Earth, it’s like dirt, water, air, helium, plasma, all that if you want to get in the fourth dimension, all that. My point is, all of these are needed. And I’m super excited to have Kris Nicolaou, here, CEO and founder of Brain Box, and we’re gonna be talking about web design, applications development, and all the things you may be overlooking, and probably are, and you shouldn’t be if you want to win this next decade, I’m going to bring them up. Right after we thank our sponsor.

Sponsor – Free Business Book Publishing Course [1:32]
Every business needs a book, including yours, visit freebusinessbookpublishingcourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s freebusinessbookpublishingcourse.com.

Mario Fachini [1:47]
Here he is, ladies and gentlemen, Kris Nicolaou. Kris, how are you feeling today?

Kris Nicolaou [1:52]
Good. Thank you for having me.

Mario Fachini [1:54]
Oh, The pleasure is mine. I think it’s so great what you’re doing because like I was saying in the intro, so many people overlook this or just kind of kick it with a stick? And I want to know, why do you think more people don’t care about the design, the marketing, the web design, the app development, all these things that can give them such leverage and such an advantage in their business? How come you think, you know, people just don’t care more?

Kris Nicolaou [2:20]
Well, I don’t necessarily think that they don’t care. I do think that they don’t understand, then like anything that we don’t understand. It’s one of the things that you put off and you just don’t even know how to approach. I know, for myself, it’s things that I don’t know how to do. I mold them over a lot. Before I get to the point where I’m like, okay, I understand what I need to do here, or at least how to approach this before I approach it. So I don’t know where to start. And selfish plug, but this is where we come in as BrainBox and your clients come to us not knowing anything, or how to approach anything. We start off with discovery and figure out what they actually need, figure out what the pain points are in their business, understand their business, so that we can help centrally.

Mario Fachini [3:20]
So for an expert authority world, where would you say one of the key places they could start that you find most often is, you know, nine times out of 10, across the board?

Kris Nicolaou [3:35]
Well, I think the first thing is, make sure you have a website, make sure you have a domain, make sure you have a website, if you don’t have that, then contact someone immediately. But let’s just say you do have a website, and you maybe had it for a few years. You know, look at your competitors, and understand what they’re doing well, and what they’re not doing as well. And you know, that’s a good starting point to say to yourself, where do I rank in comparison to them, and that there’s also a bit of a gut check, a bit of an ego check there. Because some people will look at their site and always think that it’s better, always just assume that you know what anyone else is doing, they’re doing it better. And no, I think that there comes a point in time where they then realize that the competitors have surpassed them and kind of gone way beyond them, where they now they’re in the catch up mode, rather than staying kind of neck and neck with a competitor. So I think just evaluating where you are in the landscape in comparison to your competitors, not saying that you always have to be, chasing or, you know, wanting more than your competitors, but just understanding that, hey, you are in an industry you have a playing field, so make sure that you’re putting your best foot forward.

Mario Fachini [4:55]
Now, when you’re saying steam that connects with the competitors, I was gonna make a joke about. I’m sure They’re leaps and bounds ahead because they’re using a 16 point font versus 14. But, you know, aside from the fonts and the colors and all that, what would you say that they should be looking for on the competitors site and their own? Should you have a video on the main page? Or, you know, I’ve heard that slows it down? Should you have an opt in? You know, what are some things that are even worth saying, should we be doing this or not? Because you can make jokes about the font and the colors and all that, but that stuff always changes, and, and also the framework, you know, WordPress, Drupal, Joomla, Magento, all these different things. I mean, it’s like the apple and the Mac and PC. You can start an argument about all of this. But if we just flush all that away, what would you say is the most important?

Kris Nicolaou [5:51]
Yeah, that’s a really good question. So I would start, you know, again, if we’re taking a look at your site critically, I would start with, again, evaluating competitors first. If you didn’t understand the industry, would you be able to understand what they do within the first five seconds of visiting a site? So that’s the very first thing. The second thing is do they lead you down a path to something? So normally, it’s like you said, like, there’s a forum or something that is the end goal. So are they doing a good job of leading you down a path. And we normally achieve that through navigation and kind of hinting the user to go down a certain path. But that’s, I think that is where the two kinds of main things that I would focus on. And when we do discovery, that’s what we do focus on, you know, we’re doing discovery for a client right now, where their site was targeted, or their site was positioned to target a certain audience, but it didn’t actually work out the way they thought it would. And the audience that they were trying to target didn’t really make sense. So what we’re doing now is we’re taking a look at the site as its site, in its entirety, all the content that’s on the site, not saying we rewrite the content or do anything, just taking a look at what’s out there, what you’re trying to achieve, and define that path. So you know, for them, it’s looking at the analytics and all these different things, you then see the trends that users are looking to validate them, they go to the about page, they go to, you know, the services page, and then they skip over and contact them. So what we wanted to do was craft a navigation that depicted that path, the users went down anyways, so with a few other pieces in between where they would get contact requests for silly questions. So, you know, we introduced that FAQ page there. And this might sound very simplistic, but after looking at the sum of all the parts and understanding what’s going on, is when we can actually make decisions or good decisions on what the client should do for the new website that we’re designing and developing for them.

Mario Fachini [8:06]
What I’m hearing there is it really depends on what’s the industry, what’s the site that you’re doing, because I have multiple online properties. So for instance, EAInterviews.com where your show notes are going to be, that’s different from MarioFachini.com because one is me, a two time international best selling author, speaker, consultant. And there’s a little bit of reference to the show. And I’m pretty sure it’s hyperlinked, because I want that cross traffic. But if you’re hearing the show, like right now, for the first time, you might not know about any of the other stuff. And that’s fine, I’m not mad at you and then I have the company IWD now marketing and publishing, which is strictly, I don’t wanna say strictly because I made sure they’re all cross promoting. But that’s more of the services and stuff that my team and I provide, that, again, may or may not have anything to do with the show, and frankly, may or may not have anything to do with me as a speaker consultant. So I found the analytics there. You know, you gave me the best compliment about the Dupree video about getting prepped and making sure you have the right lighting and camera and how are you feeling right now you’re looking on sounded great.

Kris Nicolaou [9:20]
They sound great. All the recommendations definitely helped me put it probably helped put myself at ease for coming on here. Because, you know, like you said, you want everyone to look and feel their best. And I definitely feel good. And we did audio checks and things like that. And that, to me, shows that you care and they take pride in your work. And, you know, those are the types of clients that we work with as well as people that actually take pride in what they do.

Mario Fachini [9:51]
Yeah so you don’t want someone not caring about what they do. And I noticed on my own analytics that that secret page that only the VIP guests get traffic. And there’s been times where I’m doing, you know, I’m months out with the show. And there’s tons of traffic going to all the hidden pages. And I’m like, how do I get more to the front facing ones that the public sees? Because you can see that with the analytics. But if you’re not tracking that stuff is the point. How do you even know where to go? You mentioned that people go to the about page. Where else would you say is a common page that people should be focusing on?

Kris Nicolaou [10:31]
Right. It really does depend on what type of site you have. So you hit the nail on the head there. Commonly, surprisingly, the above page gets a lot of traffic. And people actually want to know who this person is or who this company is, or who is run by. So a lot of people do discredit I know I did in my earlier career, discredit the about page and, you know, whatever you throw your vision on there, like why does anyone read that, but if they’re validating and betting who you are, as a company, you know, that may not be the first one, they may go to services. And that’s where I was leading, they may go to services first. Sorry, they may go to services first. But they’ll end up on the about page because, you know, does this company offer the services that I need? Yes or no? Okay, great. What about their service? Okay, that all sounds good. Now, who are they? So it may be the first question they ask, and they may go to the About Us page first. Or they may go to the services first to say it, does this company offer what I need? And then let me see who they are. And then I have some questions that I need to answer in slogans and FAQs that aren’t there, or maybe some resources or blogs or whatever that whatever that is, and then again, to the image of gold contacting, and that’s very generalizing all websites online. But, you know, if you’re looking at that, from a common as a common structure, It holds true with about 70% of sites, maybe 90% of informational based sites. So where people have or companies have products and services.

Mario Fachini [12:08]
Well, I’m glad you’re bringing that up. Because personally, especially with guests on the show, a lot of people can be pre vetted or referred, and I’m very thankful for that. But I still go and check out the social, the website and all of this. And as a consumer, when I’m looking to get something, I mean, frankly, there’s so many companies that all do the same, I’m just gonna say the same thing, even though I know they’re all individual, they have vision statements and all this. But realistically, it’s not like it’s 1923, where there’s one company that makes cars, one that makes dishwashers. There’s dozens of competitors in every single niche. But the companies that personally are more conscious for me, or they have a contribution, focus, they have more heart, they’re helping people, they’re doing something good with the profits. It’s not just, you know, we’re transactional based, you can tell, and I will always lean on those same things with the guest, I’m not going to have someone on the show that’s about me, me, me, me, me. So I’m always looking through the about page, because the services, it’s like, I don’t imagine, you know, for talking to service based industry, if you’re going to a car repair shop, one might be 1000 for repairs, one might be what 800 or 1200, they’re going to be a 10 to 20% Delta. It’s not going to be 1000 and 6000. Yeah, they’re all pretty much the same. And that’s why I think it’s so important because I’m smiling, because I am saying everything that you don’t want consumers to be saying with oh, yeah, you’re the same as everyone else. What’s the difference in price, the set the other thing, and that’s all the joy and I’m doing it to demonstrate? That’s exactly the conversation in the prospects head that you have to cut through. So how are some of the ways you cut through it?

Kris Nicolaou [14:03]
I think you were maybe in my head, but I think you were alluding to it is, you know, what is? We work with a lot of insurance companies’ brokerages, let’s just say. And so an Insurance Brokerage is a very classic or traditional business model. And how do you differentiate one from the other? It’s very difficult, but each company has their own unique proposition or how do I phrase it? I phrase it or ask them the question. You know, what makes you unique? And this is normally a question during discovery where I push back a lot, because you know, if I was to ask you what makes you unique, like what makes your podcast unique? Let’s do it together. Let’s see if we can.

Mario Fachini [14:55]
What is going on today? This is what puts me on the spot.

Kris Nicolaou [15:00]
Go for it. I’m fine. So, yeah, so what makes your podcast unique? What separates you from your competitors?

Mario Fachini [15:08]
It’s live streamed, a lot of shows don’t live stream. It’s a high quality video. And it’s recorded. It’s not just audio, I have some of the best guests in the world.

Kris Nicolaou [15:22]
That’s good. Let’s stop the good.

Mario Fachini [15:23]
Thank you. That’s what I lead with. Because I’m just hearing myself going. I’m just hearing the devil’s advocate going, Yeah, well, I live stream too. I do video too. And I also have great guests. What makes me unique is my standard of excellence. Because I know no one can touch that.

Kris Nicolaou [15:42]
The thing, this is where we get to, and you already got to that, and we had a little conversation before. And this is kind of the banter that we had. But it’s true that that to me was your unique selling feature, the quality, how high quality the podcast is the video, the audio, the attention, your attention to detail. So that’s what I would try to pull it in. And during those conversations, they’ll often say things exactly, you went through the whole, like the mental motion that I go through with them, but I question them. And it’s often a question where we kind of get stuck a little bit. But where they will say, yeah, the best guests. And I’m like, okay, well, other podcasts are great.

Mario Fachini [16:27]
Anyone can say that.

Kris Nicolaou [16:28]
That’s exactly what I come back to them with, like, the other companies will say the same thing. Our products and services are superior. I listen, I agree with you.

Mario Fachini [16:39]
Compared to who?

Kris Nicolaou [16:40]
Yeah, but your competitors will say the exact same. So what makes you unique? What can we leverage here, and if you are a company in that industry where it’s swarming with competitors, you need to figure out a way to separate yourself from them. And this is where you have to take a little bit of pride in your work, like, what are you proud of, and even for myself as a business owner, I don’t like to boast, I don’t like to talk about my business. And I know, the purpose of me coming on podcasts was to, hopefully, give up some information, give up some knowledge to help people so that they know what to do with their business. And it was not, again, because I hate talking about myself, I hate doing that kind of business development portion of the business. And I understand that it’s necessary. But I’d rather do something like this where I can, you know, it’s almost like people are picking my brain, and I can give them valuable information that I couldn’t do one on one for every single person in the audience that’s listening.

Mario Fachini [17:51]
I think it’s great that you are doing it, because one of the things that stuck out to me with what you’re doing is you’re not just web design, you’re not just app development. There was something that I saw, tell me more about the drawings and the logo and the design, and for sure, that looked awesome. And I don’t know, there’s one person that stands out that does design an identity. And I want to ask you, what’s the difference between those, but I don’t think they take it to the degree you do, I think they’re more strictly like logo design, like straight up logo you’re making, I don’t want to say any more explain the process, because you’re definitely doing more of it.

Kris Nicolaou [18:36]
Thank you. Yeah, he. So just in general, the scope of what we do is end to end products. So imagine you had a product and it’s an online product, so you have something maybe you want to sell or there’s something for the user to do online. Again, I do relate it back to insurance companies we work with, where they have an auto quarter online where you can get your auto insurance online, rather than speaking to a broker. So just kind of automating those more manual processes that are more traditional, again, bringing them over technology and allowing us to automate those. So we build a product like that, that’s an example of one product, so we build that product, then we need to brand that product, we need to come up with a name, we need to market that product. So not only is there that product website where you do those things, but we then come up with the brand for it, we design the logo in you know all the facets of the brand. And we create that marketing, you know, that marketing site with landing pages and, you know, we do all those things so that we have that end to end product so you can market and sell that product effectively online. And in terms of just if we go to one of the pieces which is that logo design, nor logo design processes is It’s very, it’s long. It’s long, and it’s detailed. And the reason why is because we start out with sketches, then we sketch out ideas. Well, we take the design questionnaire, and we’ll ask you questions about your business and just about how you feel like the similar question that I would ask that I asked you previously, you know, what makes you unique? And we build that into the design, the sketches of that, and we show you the like, hand, you know, pencil sketches? and say, what do you think about these, and there’s about 20, you know, let’s just say about five to 10 pages of those, and we distill it down to about 20 ideas. And we present you 20 ideas, and I say, what do you think about all these things, you’re like, I like this direction, like this direction, we refine, and we show you again, and we digitize, and we show you and we add color, and then we add the fonts. And, you know, in the end, you get this beautifully designed logo, but you were the one that led us down that path, we just used your information to kind of create the idea. So again, this is why whatever we do is unique to you. So we do that. And once that’s done, we create the whole brand package around that. So this is how your logo is going to be going forward. And anyone else that uses your logo, they have to use it in this way, because we don’t want to use your logo, it’s so important, we spent all this time with you. And this is the essence of your company, nobody should be allowed to touch it. So and that again, that’s the smallest or simplest part of that and then process.

Mario Fachini [21:33]
What you just covered there with no one should be able to touch you. That’s the key. Because what you do is vastly different than we’re going to throw up Drupal, Joomla, WordPress site and we’ll add your logo will add the paid like, I don’t want to demean it because it’s truthfully what I started with, over a decade ago, made a lot of companies happy. Yeah. But there’s a big difference from when I can push the buttons and know how to do the work. And frankly, I never did just that. I’m simplifying it. But there’s people who that’s all they lead with. And they’re doing a little bit more too but when I saw what you were doing, I was like there’s I have not seen any other companies doing the full process like you’re talking about. And one of the characters the little bunny just sticks out in my head is the one I was thinking of.

Kris Nicolaou [22:28]
Right. That was for an insurance company called insurance jack. That was one of the first insurance brokerages that we worked with. And we came up with the name, the brand, everything. So that one’s a little dear to my heart. And I loved working on that project. It was tough to kind of put that all together and market that and make that successful. But, you know, in the insurance brokerage industry, that’s one of the things I hear often is oh my gosh, you were the ones that did insurance jack and I said yeah, that we were the ones again, I don’t really market it, we don’t really market ourselves in that way. And I again, I don’t really like boasting about anything but…

Mario Fachini [23:12]
It’s not boasting. I mean, I’ll give you my perspective on whether there’s a lot of people who do this or they do very little, but they can run their mouths. So they get the attention whether they’re good or not. I do give them credit on what is not consistency, persistence? Because nothing hurts me more than seeing good people that are doing great things. But they don’t want to talk too much. They don’t want to say too much and they just best case scenario have a smaller market share. Yeah, and so many of them like you, you’re doing all this cool stuff, but I don’t think it’s boasting one bit. Are you open to a reframe?

Kris Nicolaou [24:04]
Of course. I am always open.

Mario Fachini [24:07]
I have told clients this forever and especially with profit margins and stuff. I go, do you really care about your customers? Yeah, of course. Then how come you’re not ensuring you’ll be around three to five years from now?

Kris Nicolaou [24:21]
Wow. That’s yeah.

Mario Fachini [24:25]
You’re not bragging, you’re ensuring you’re there so that older people aren’t getting screwed around. And that you can provide the best level of customer service for them. Because you are.

Kris Nicolaou [24:38]
I love that. That is because I struggle with this. And you know you hit the nail on the head and this is a part of the reason why I never did it is because there are the people that really don’t know and they talk the most and it really bothered me. But you know, I have to get over that. I got to get over the fact that the people that are doing it don’t often talk about it until they get to a certain point. But you’re right to secure the business for the future. And for my current clients, I want you to send me that word for word, please, after this is that was, that was amazing. I’m not I’m not joking. I’m not. I’m not begging you for no reason. That was amazing.

Mario Fachini [25:24]
I appreciate that. I’m glad this is not only being live streamed but recorded. I have an awesome show team that will be taking care of all the transcripts in the show notes. Or I don’t remember verbatim what I said, you don’t have to get so ingrained, I just say stuff sometimes. So ask me anything else. But this, there’s a clip of this and definitely be in the show. There’s full transcripts of every episode. So I’m glad, but I always preface it because, you know, I said, Are you open to a reframe because not everyone is, if you’re not, you’re not receptive to it, and nothing irritated me more. In addition to that, I’ve been on that side. And I was like, Ah, you know, it is also when you’re giving, and I’m sure you’ve had this when you give someone advice, and they’re just like, in like, a week, a month, or a year later, they come back. And there’s a thing I’ve shared on social media before it’s called the ask hole.

Kris Nicolaou [26:26]

Mario Fachini [26:27]
It’s like, you just give them the same advice over and over. And it’s so thank you for being receptive, but I know where you’re coming from. And I was like, you have so much to share. You shouldn’t ever feel bad about it. And the cool thing is your personality and your heart is so here, that you could do a whole full day training seminar. And it would still never come off as boastful or arrogant, because it’s not who you are at the core.

Kris Nicolaou [26:54]
Thank you, I appreciate that. And I try to be my genuine self. Because if somebody meets me, like, this is who I am. So I want them to know the person that I am. And that also, I’m a real person, I’m not just you as much as the company succeeded. And we have done things. By the way, if anyone doesn’t know, like, starting your own business is the most difficult thing ever. So we are regular people. And we’re not not extraordinary? Or maybe we are in some cases, or then we have a little OCD to make sure everything’s perfect. But I think in general that people don’t understand it just takes a lot of grit and takes a lot of determination. And that’s where, yeah, you know, to your point, when you’re saying, Are you open to a reframe. This is where I think people don’t get it, that they put up this ego shield, and it’s very self serving. So anything that you tell them, they’re kind of, you know, they have the ego shield up, and they’re blocking the information that you’re trying to give them. It’s not good. And you know, as a part, as a part of our company culture, it’s to check your ego at the door. It’s actually a little bit more aggressive than that in terms.

Mario Fachini [28:11]
Oh really? Can you elaborate?

Kris Nicolaou [28:14]
Would you like me to?

Mario Fachini [28:15]
Absolutely. I mean, I know you can catch myself like, will you elaborate?

Kris Nicolaou [28:23]
I will. And if I can pardon my language, then if that’s okay with you, okay. It’s our model, it is free. And the reason why it’s for the shock value. And the reason why I say that is because if they can check their egos, and they can leave their ego at the door, and again, like that’s a big thing for us. It doesn’t matter who you are in the company, you could be an intern, or a junior, or anyone. If your idea is better for the client than mine, your idea wins. No, it doesn’t. I don’t care. It’s whatever is best for the client. And if everyone has, or if there are egos there, that we all don’t grow, you know, there will be someone who is defending something that’s not better than someone else’s. We can’t get to the point where we need to be if we aren’t open to better ideas, and just, you know, to someone telling us something we don’t want to hear. And that’s why I say check your ego at the door, or what I said previously,

Mario Fachini [29:31]
I can’t agree more and that’s why I love bringing great people on my team because I’m not the best at everything. There is frankly a whole lot of stuff I shouldn’t be doing or touching

Kris Nicolaou [29:41]

Mario Fachini [29:41]
Or care about but it has to get done. And they love it.

Kris Nicolaou [29:46]
Yeah, I am crazy. Yeah.

Mario Fachini [29:49]
I love that. I’ve asked people for years. I was like, you know, cuz I do what I do in industry daily, but I’m not doing 58 different things in every single niche, I’m aware, I’ve done it at some point. And I’m thankful for that. But unless you’re doing anything, and it doesn’t matter, business personal or whatever, unless you’re doing it daily, you’re not going to be on the cutting edge of it. So I love when, you know, instead of being afraid to ask the boss, hey, you know, what have you thought about this for, let’s say the show? I love it, when it’s like, hey, this thing’s gonna be changing in the next quarter, maybe we should implement it. Thank you so much for letting me know. Because that would have been a horrible week to like, backfill it.

Kris Nicolaou [30:36]
Yeah. And as a company, we do monthly retrospectives on the company, to ask everyone, what do you know, what are you happy about? What do you sad about what are you confused about within the company, so that we can make those changes on an ongoing basis so that we’re not, you know, we’re not falling behind technology, we’re not doing things in an integrated way, or we work so hard, or you work so closely with our clients and work so hard on their projects, that we don’t get a lot of time to work on ourselves. So this gives us an opportunity to really be critical about ourselves and really make change. And once I realized that, as a business owner, that I can’t do everything myself, and I need these people around me too. I can’t come up with all the ideas either. So I need people around me that are intelligent, and I surround myself with those people that are willing to maybe cross the line sometimes and say something that, you know, even for myself, I don’t want to hear. But as a leader, I do take time to think about it after the fact, and understand what they’re trying to say, not what they said. And it often is something of great value for the company. And we implement it.

Mario Fachini [31:50]
That is so powerful, what you’re sharing and just your your heart and mindset, because as leaders, again, for our customers and clients, if we’re not around as a company, we’re leaving them to other people who don’t care, but as CEOs and leaders, if we’re not doing what’s right for the company in our teams. There may not be any clients to have a company. And I’m also thinking about, not just am I going to be around in three to five years for my clients, but also my team, because they’re counting on that.

Kris Nicolaou [32:27]
Absolutely, that’s a really good point. And it’s a scary thought as business owners, you work so hard to make sure that it seems so easy for them. And I want them to come into work every day and not have to deal with anything with you know, not saying clients. People say there’s no bad clients, there aren’t any bad clients, but people do have bad days, we’re humans. So to think that you’re never, you know, every single client is going to be amazing every single time you do, you’re lying to yourself. So but I mean…

Mario Fachini [33:00]
Welcome to my delusion.

Kris Nicolaou [33:01]
Right. But I make sure I look after those things. So all they have to do is come in and focus on being creative in what they do. So they’re not distracted by anything. And again, as business owners, we take on that burden. And but it’s you know, it’s also very rewarding. We employ people, they have jobs, they feel valued by what we do with them, so at least I hope they do. I hope they’re listening and hope they do. But, you know, again, with the monthly retros, and stuff like that, that we do at BrainBox. It’s, I, especially in the last year, you know, we’ve made a lot of positive changes. In the last couple years, let’s just say a lot of positive changes, more focusing on the team and how they can be better. And we’ve always had a focus on it, but it wasn’t like our primary focus. And it’s really shifted and really seen the results, the company has grown significantly by investing in those people. And if you don’t think the people are the core of your business, at some point, you’re going to hit a roadblock or a bump in the road. And those people aren’t going to be there to support you because you weren’t there to support them.

Mario Fachini [34:18]
I mean, as efficient as robots can be, you definitely don’t want an entire company of them. It’s not about the efficiency because I’ve had clients, I’ve said that I’m thinking of one from over a decade ago where I sent the wrong invoice to the wrong company. And that I was freaking out. This was in my early early days. And I was like, oh my gosh, what am I gonna do? They’re gonna fire me and all this all. I’m not like running, you know, worst case, cliffhanger scenario. And as I was typing the email back to I’m so sorry, I got a phone call and it was like, Hey, how’s it going? And I thought they were just gonna show me out and it was actually the other secretary who I was nice to when I was there in person multiple times. Don’t worry about it, I already got it. You don’t even need to shoot me an email, I go, Well, I just finished typing it as you were calling. She goes, I’ve done it myself, you know what I mean? It’s just that like, yeah, I found that more often than not, most of the businesses out there that are doing good. They do have some forgiveness built into them. And I like to extend it to people too, because there’s plenty of times I’ve screwed up, and it’s like, hey, no problem. And there’s other times I’m like, kind of dropped the ball. Did not you? It’s like, yeah, it’s like, it’s cool. You know, it’s one time and even at one year, it’s not like, it’s all the time.

Kris Nicolaou [35:50]
Look at every person the same, regardless of their client, or an employee or friend, you know, if you make a mistake, just run up to it, and I hold myself to that same standard, own up to it, how are we going to make sure this doesn’t happen again, and let’s move forward together. So it’s one of those things, when you’re in business, or you know, even in your social life, if you make a mistake, own up to it, it is probably the most valuable thing you can do to keep a relationship positive and healthy. So own up to it. And how do you proceed past that? How do you move forward together? And it’s, you know, going forward, then, you know, let’s do this together. Do you agree? Yes, great. And everyone feels good leaving that even though there’s a bump in the road, it’s over, it’s done with, that constantly happens, then there’s, it’s a different story. But I think overall, people are forgiving. And if you treat them with respect, and you demand respect as well, I mean, not demand, but, you know, you show them the kind of respect that that you want that you expect to give them, I think you can have very healthy relationships with clients and employees, friends, everyone,

Mario Fachini [37:00]
What I’m hearing a lot of is the heart and what you carry through to your clients is also what you have on your team. And it’s not coming down to some plugin, or magic SEO or something like that, you just care at your core.

Kris Nicolaou [37:16]
But definitely do. One of the things that separates us from our competitors, or that separates us from work matters is the quality of work that we do. And that’s uh, you know, during tough times, we’ve maintained clients or gotten new clients because of the quality and we have new people come on board every year. And they always ask me, Kris, if we just cut down on the quality slightly, you’d be able to ship this thing faster, and use less hours and all these different things. And I said, Well, if we did that, then we’d be like everyone else. What would separate us from… and again, drain. When there’s tough times, it’s the quality of work that we do that our business continues to grow in , while other companies are suffering, we’re struggling. They understand, the clients understand that hey BrainBox always does quality work. And they own up to their mistakes, they’re honest, they’re dedicated, they’re going to look after us. And again, that quality of work speaks for itself.

Mario Fachini [38:26]
So I want to ask you, how did you get into this take us back to prior to the success and the great company? Where do you even get the idea?

Kris Nicolaou [38:37]
Yeah, that’s a good question. So I want to bring it back, because I think there’s some context there. You know, I’ve spoken about this before, now I’ll go through it quickly. But, you know, when I was in high school, Oh, my gosh, a long time ago, when I was in high school, I didn’t know what I wanted to do. But I did love computers. I was astonished at what you could do, and you can make a webpage and those things. But also I was, you know, I played basketball for the high school team, and then went on to play college basketball. So my head was in, you know, hey, I want to play sports, not, you know, I want to be around sports, and I wanted to really be a physiotherapist, not a web developer or a web development company. I always want to own my own company. I just didn’t know what it would be in. Then as a young person, you’re like, I want to do this. And it’s just something that you say sometimes, some people really mean they didn’t really know it when they’re young. I wanted it but I had no idea how to get it. So when I was in high school, though, I worked for McDonald’s, and I bring this up all the time because I worked there for seven years. I was a manager for five to seven years. But one of the things I appreciate McDonald’s so much and that’s because they teach you everything before you become a manager so to all the different parts. So like you said, you know like, you may not be amazing at all the things but you know all the parts in your business. So kind of, I’ve carried that through to my company, just knowing all the pieces. So then also McDonald’s offers amazing training. And I’m plugging McDonald’s hard here. But I’m just saying that it was amazing training. And again, they send you to leadership training and courses and how to be a manager. And that…

Mario Fachini [40:25]
Hamburger you, right?

Kris Nicolaou [40:26]
Hamburger, you Yeah, so they, they really do a great job at that. So when I decided to go to college, I was really good at design, but I didn’t really know the programming stuff. So I went to college, went to an amazing course, a three year program, and fell in love with development as well. So we had the design and development side. And I got my first job doing design or so during development. Then I went to design and they did both of them throughout the industry in a high level. And then I went and did you know, Cal management, project management, all those different things? Before I decided, why am I doing all this stuff to make another company super successful? Why don’t I just open my own. And again, I always had that in mind to open up my own company. But there was a really, there was a real aha moment when I got to that point where I was doing everything. And this kind of felt similar and felt similar to McDonald’s, where I knew all the parts or I knew pretty much how to do all the parts. I just needed to do it to become a manager to kind of finalize that training. So I gave myself until I was 30. Yes, when I turn 30, I’m like, I have to open up my own company. And before, I believe I was before my 30th birthday, I opened up, I ended up opening up BrainBox. So, you know, and, and not without its struggles, I was kind of incubating a company for a few months before, I would say about six or seven months, just trying to find freelancers and stuff, people that would do good work. And it was when you become a business owner, you think to yourself, I’m really good at what I do. So I’m gonna be able to, maybe run a successful company, but then you quickly realize you got to do all these other things. And this is where I feel that a lot of business owners, or people that want to start their own company, they don’t realize that this is what people say, like, I worked eight hours, and then I worked another eight hours, or whatever the case is, like, I did all the stuff that I need to do during the day to day with clients, and then I had to, after hours actually do some of the production work, or all the production work, you end up doing all the things that you don’t want to do and to run the business successfully. So when I started out, it was a bit grueling, for the first few years. And to be very honest, I paid myself around two grand a month, which, you know, after calculating how many hours I worked, I can’t remember how much it was, but it was somewhere around like, nine to $12 an hour for owning a business, I paid my employees way more than I paid myself what it deemed to pay myself a healthy salary, that goes just either, I think it was just below the EI here employment insurance, so kind of not being on welfare, but being on employment insurance. So while I was working for a company, a business owner, like not making very much money and kind of struggling, but as things went on, and you kind of get to the point, after a couple years, you feel a little more secure. And then after five years, you feel solid, like you have a solid foundation there. And then at that point, I actually started paying myself what I know, well, I started paying myself with one of the employees that I was paying the least I paid myself something to match them. And at this point, finally, I feel like I pay myself relatively well but it took a very long time. And it’s difficult. Even being someone who was single at the time, you know, not having you know, a wife or you know, things to look after, but it’s definitely a struggle and it takes true grit and determination to want to make it work. And there’s definitely points where you want to give up. But you know, if you intelligently stick it out, and I say intelligently because there’s some people who just will ride it out and watch that ship crash and burn because they don’t know when to give up. But if you do all the good you need to do all the healthy things, all the right things can be honest with you. I’ll be honest with your clients, and, you know, work really hard and all those things that people, the cliche things people tell you, but the true you do all those things, and you have a chance to be successful. So, and I’m not saying that BrainBox and myself are wildly successful, but there’s an upward trend. And those are the times when you need to realize that you’ve done good. And again, this is the whole thing of not boasting myself, I think BrainBox I think myself, I’ve done, I’ve done good, but there’s more to come.

Mario Fachini [45:36]
That’s great, because you’re still aiming down the road for more, you’re not just settling where you’re at.

Kris Nicolaou [45:42]
Yeah, and it is tough to not be complacent, and not to settle in and, but also, when you see success, and keep going after it, you don’t have to kill yourself, but keep riding that wave, keep it going, and see where it’ll take you. I think some people do become exhausted or fatigued and, and they don’t want to, but keep pushing, keep pushing. Because if you’re seeing some success, if you keep doing what you’re doing, you’ll be more successful.

Mario Fachini [46:13]
Do you think that some people give up too early?

Kris Nicolaou [46:16]
Yes, I think that some people give up too early. And some people don’t give up early enough. So let’s talk about the ladders. First, so people that don’t give up when they should, I think that this is the determination thing where they see that they can’t see it, they see something’s wrong, and they see something failing, but maybe they don’t know what to do or again, that ego shield, they have an ego up, and they just can’t. They don’t want to realize that it’s failing, when they could just stop what they’re doing right there, transition to something else, or pivot and they’d be wildly successful, potentially, or they’d be more successful. They just don’t know, they keep holding on to something that’s falling apart. We see this in life, people in relationships, people in friendships, all those types of things, and I bring it back to life. So people can relate the audience only to things if they don’t own a business, but it’s the same across the board is that we hold on to things as humans because we want the best for it, whatever that thing is.

Mario Fachini [47:20]
Yeah, it reminds me of this picture that I’ve actually shared. And it’s two hands, one is on the top one is on the bottom. And it’s a rope. You know, think of rope burn? And it says sometimes letting go. is no sometimes hanging on is actually more dangerous than letting go. Yeah, on the one hand it is all bloody and jacked up. And the other one is just open.

Kris Nicolaou [47:48]
Yeah, but really good visuals.

Mario Fachini [47:51]
It’s just always stuck with me. So I’m, I appreciate you for sharing the insight behind the company and how it came to be because, you know, everyone always asks the same, the basic level stuff, but I love learning, you know, what is the mindset? What is the success behind the success that’s led to the success if you will, so thank you again, for sharing that with us. I have one more question with the Wheel of Whatever.

Kris Nicolaou [48:20]
Bring it on.

Mario Fachini [48:22]
And then we’ll thank our sponsor, and come back for the imperfect action round. Where’s it gonna stop, yellow or black?

Kris Nicolaou [48:35]

Mario Fachini [48:37]
I have no idea. It’s actually on a motor. It’s not going to stop. Just kidding.

Kris Nicolaou [48:44]
I was surprised.

Mario Fachini [48:45]
That was actually pretty cool to me. I have never said that. And that would be actually a pretty cool idea. Just I need a stand for it. To be honest with you. That’s the current iteration but that’d be hilarious if it just started ramping up and…

Kris Nicolaou [48:59]
Faster. Yeah.

Mario Fachini [49:02]
Note to self. And the clicking noise. I want to get some clickers on it for the audio experience you hear.

Kris Nicolaou [49:10]
That would be great.

Mario Fachini [49:13]
Again, that detail, it’s never ending attention. The question is, what is the company you would love to work with that you haven’t yet?

Kris Nicolaou [49:26]
Because sports were so ingrained in my life again, I played varsity basketball. I would love to work with this company. I just don’t know. I would love to work with Nike.

Mario Fachini [49:45]

Kris Nicolaou [49:45]
And the reason why I said is I love their brand. I love the things they do. I think they do an excellent job at it. And not related to sports. I think there’s always an underlying positive message. to be active, to engage in team activity, all those things. So I think overall, it’s a very positive brand. The reason why I hesitated was normally when you work for these large companies there I think they’re very demanding. And I say that, honestly, that you settle yourself in small, medium sized companies, because those larger companies, they kind of consume you. And as a business owner…

Mario Fachini [50:30]
They are telling you what to do instead of trusting your advice and experience.

Kris Nicolaou [50:35]
In some cases, yeah. And I say some cases so that people don’t get offended. But I think you’re right. But I will say that…

Mario Fachini [50:44]
But only in some cases.

Kris Nicolaou [50:47]
Only in some cases, right. So and that’s, that’s the thing is, as much as, as much as you want to do amazing work for larger companies. You know, there’s some times where they push back on a decision that you’ve provided them with all the valid reasons why you should do this. And they still, they just wanted a certain way. And again, this is where I feel that people that work for some companies, larger companies that have huge brand names, they have egos, and their ego gets the best of them and the product suffers. So it doesn’t matter if you’re presenting them with the best idea, if they had something that they kind of really like, or maybe it was their idea that they wanted you to produce, they’re going to hold on to that for dear life. So again, I wouldn’t say that Nikes like that, I think there are some large companies like that, but the potential is there, when you’re in a when you work with a large company, but also from a business perspective, if you depend on one large company for all your revenue, you’re not in a good spot, you’re not in a good position. And you’re also, you know, you’re putting yourself in a bad position, because if they ever decide to cut back or move forward with another company, whatever it is, that’s, you could have a real problem on your hands as a company, you know, again, if you have employees. I always put the employees before myself and always cut down my salary or make my salary non-existent before I will any one of them. So, I just never want to be put in that situation.

Mario Fachini [52:24]
So yeah, I can definitely relate to that. And, but it’s good, because we got the heart, we’re going to be long, we’re going to be around a long time, and just don’t back down, it’s not boasting.

Kris Nicolaou [52:41]
I’ll try my best. I’m going to read that line every day. That’s what I’m going to do.

Mario Fachini [52:47]
Well, appreciate everything you’re sharing. We’re gonna thank the sponsor, and come back for the Imperfect Action Round.

Sponsor – Free Business Book Publishing Course [52:53]
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Mario Fachini [54:23]
And we are back with the Imperfect Action Round. Kris, are you ready to take imperfect action?

Kris Nicolaou [54:28]
I’m ready.

Mario Fachini [54:29]
What I have for you is 60 second or less answers. I got three questions. Rapid Fire. First one, what’s the fastest path to the cash?

Kris Nicolaou [54:37]
Build a really good team, build a team around what your core values are as a person, it will build the company and team around those core values and you’ll never feel that the company is moving in a direction that you don’t want. And if you’re honest with yourself in a sense very visible, if you’re honest with yourself, you’ll always want to build that thing. Because it’s an extension of you and you always want yourself to be successful. So inherently you want your business to be successful and the people that are around you, and that brings success.

Mario Fachini [55:03]
Excellent. Number two, what is the biggest problem your prospects are making and the fastest way for them to fix it?

Kris Nicolaou [55:09]
Not presenting themselves or their services effectively or in the right way online, in order for them to change that is to speak about themselves online. Not only who they are right now, but you know where they want to go. So talk about where your products are, and also where you feel like your products will be in six months. Because it’s okay, it’s okay to talk about this is where we’re heading, this is where we’re going. But it’s not okay to have a stale site or, you know, stale marketing that speaks about who you were two years ago.

Mario Fachini [55:43]
Makes sense. Number three, what is the best way to maximize customer lifetime value?

Kris Nicolaou [55:49]
I think honesty is the biggest thing, but producing quality work, you have to do good work. So if you do good work, being honest with them being at being a professional, and when I say being a professional, delivering on time, sticking to your word, doing those, the little things to make sure that you know when they think about you, they think about you as being a solid partner, with their company, someone they can depend on. And that’s really what they’re looking for. They’re really looking to depend on you to do the things that they don’t know how to do. And you know, they trust you. That’s because you’re honest with them, that your attention goes way up.

Mario Fachini [56:27]
Excellent. What books would you recommend to Expert Authority World that have made a difference in your life and business?

Kris Nicolaou [56:34]
That’s a good one. I’m not huge… because of my, I guess my personality type. I’m not a huge reader. However, I think Rework.

Mario Fachini [56:46]
Oh, I love that one.

Kris Nicolaou [56:48]
Yeah, the people who create a base camp. I go back to that every year. And it’s funny because I again, I don’t …

Mario Fachini [56:56]
Readings are toxic.

Kris Nicolaou [56:58]
Yeah, as soon as I read it, it was like a breath of fresh air. Like I opened a door to something that, you know, I always thought about are the things that they talk about are our thoughts that have always had and they really hit those thoughts home and I really like how they presented it. It’s very easy to read. It’s very easy to consume the information and knowledge so I would say, if you put me on the spot, I got scared there for a second. But that’s uh, yeah, I would say that.

Mario Fachini [57:28]
So really great recommendation, love them love base camp and using it the last decade plus. So it’s how we do stuff efficiently with the interviews. So thank you for that. Great, yeah, meetings are toxic. I’m not gonna spoil the whole book, expert authority world get up. But there’s some really great chapters in it. The other one is, I’m not even gonna say it out loud. Nevermind. Okay, so where would you like people to learn more?

Kris Nicolaou [57:54]
So if they go to brainboxlabs.com. Labs with an s, that’s our main website to learn more about us. If they want to connect with me, personally, they can go to my LinkedIn. So it’s Kris with a K. kr is. And hopefully, it’ll be in the show notes. So they can connect we definitely will be yeah, and if anyone, if your audience’s listening and they want to connect with me, by all means, just shoot me a message with your connection, I get lots of requests, send me your unique proposition, what makes you different within that message, and I will reply,

Mario Fachini [58:31]
I like that and couldn’t agree more. I feel the same way. I’ve got hundreds of them just sitting there. And then I go to the ones with the messages first. And if it’s a good message, it takes priority and might get accepted. Now there’s some that just don’t know what to do with them. I don’t want to delete them right off the bat. But I’m also like, none of this makes sense. So thank you for that. Kris. It’s been an absolute pleasure. Thank you for your time. Appreciate it, Expert Authority World.

Kris Nicolaou [58:58]
I appreciate it.

Mario Fachini [59:00]
Alright, expert authority world. We have another great episode here today. I’ll see you tomorrow. Have a great day. God bless.

Sponsor – Free Business Book Publishing Course [59:08]
You’re already an expert. But have you transformed your expertise into a tangible asset that will generate unqualified leads while increasing profit for you 24 Seven? And if so, how well are you promoting it? With the expert authority effect publishing method it’s easier and faster than ever. Visit freebusinessbookpublishingcourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Visit freebusinessbookpublishingcourse.com to get started now, once again, that’s freebusinessbookpublishingcourse.com.

www.EAInterviews.com [59:42]
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