Today’s guest is Magda Houalla (sounds like “koala”), Director of Marketing Strategy at AspireIQ. As a leader in the Influencer marketing space, Madga helps brands across all industries start and expand their campaigns to help meet and exceed their specific goals. Her list of clients include Zevia, Freshly, Bed Bath & Beyond, L.L. Bean and Walmart.

What Expert Authority World™ is saying about the show:

  • Great show!
    February 9, 2024 by Gisele_Oliveira from United States

    I'm absolutely hooked on this podcast! Huge kudos to Mario for consistently delivering top-notch episodes. Keep up the fantastic work!

  • Amazing Guests, Real World Advice
    July 14, 2023 by Demi @ Comcastro.com from United States

    Just wanted to say thank you, Mario! Great practical ideas and such enthusiasm. I recommend this show for anyone looking to change their mindset through access to access to some great real world inspiration.

  • These podcasts have some great nuggets!!
    April 14, 2023 by Jen from Fort Worth from United States

    Mario has an A guest list that go out of their way to give you their best tips to be successful in your business endeavor. I’ve learned so much in a short amount of time. Highly recommend!

  • Inspiring Real World and Practical
    March 11, 2023 by SheriTraxler from United States

    Love the inspiration of “hey if they can do this so can I “ And that there is practical ideas from their expertise too Also love the variety of times

  • SUPER PRO production, and better content
    February 17, 2023 by JoshRamsey from South Africa

    Hits the nail on the head, and brings practical insight while doing it!

  • Enthusiasm and experience
    January 10, 2023 by Cfow110 from United States

    Mario is an enthusiastic experienced interviewer. He creates conversations with great content but also leaves room for some whimsy with his imperfect action round questions.

  • What an Enjoyable Show!
    December 21, 2022 by BretRidgway from United States

    Mario Frachini is the consummate pro when it comes to being a podcast host. The time just flew by and the conversation was great!

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you. In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario! Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
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    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
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    Mario does such a great job of engaging his guests from several different disciplines.

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    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show! ~ John Lee Dumas

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    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

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    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

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    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

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    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
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    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
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    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

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    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

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    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
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    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

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    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

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    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

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    Just had a chance to check out your most recent episode appreciate the great insight! Great delivery from the host & can’t wait to dig into future content.

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    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
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    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

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    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

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    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
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    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
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    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
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    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

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Resources Mentioned

Books Mentioned

Good To Great | James Collins

The Lean Startup | Eric Ries

People Mentioned

Lauren Bosworth

James Collins

3+ Expert Authority Insights™ To Apply Now

  • Use your own social channels as a brand.
  • The consumers in general are craving that participation between brand and consumer.
  • Set some baseline metrics yourself and understand that it is a highly iterative process.


• FREE Business Book Publishing Course Learn How to Publish Your Lead and Profit-Generating Business Book in < 8 Weeks visit: www.FREEBusinessBookPublishingCourse.com

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Wheel of Whatever™

[27:15] Who is your favorite influencer, you’ve worked with already? And who is one you’d love to work with in the future?

What You’ll Learn In This Episode

Click the time stamp to jump directly to that point in the episode.

[0:06] We Thank our Sponsor, Free Business Book Publishing Course

[1:35] Influencer Marketing

  • When brands are connecting with anyone who has influenced
  • Creating a community driven message about your brand
  • Set some baseline metrics yourself and understand that it is a highly iterative process

[4:17] Benefit of Working with Influencers

  • You can get a more real take on a promotion for your brand

[6:59] Marketing Tactics

[10:08] Brand Trust

[12:04] Touch Points 

  •  Three-month trial period test, different platforms

[13:43] Consistency 

  • You would want to have X number of posts every quarter

[14:55] Modernize Marketing Approach

[18:51] Aspire IQ

  • Where brands can promote themselves and their campaigns in our marketplace and get inbound interest

[20:13] Steps in Influencer Marketing

  • Identifying your goal
  • Follow different influencers in your verticals

[22:36] Social Media Manager 

[23:53] Influencer Content

[25:51] Tracking Methods 

  • Effective strategy

[27:15] Wheel of Whatever

  • Who is your favorite influencer, you’ve worked with already?
  • Who is one you’d love to work with in the future?

[27:25] Favorite Influencer

[28:31] Skincare by Hyram

[29:58] We Thank our Sponsor, Free Business Book Publishing Course

[31:28] Imperfect Action Round

  • Radical transparency and honesty
  • Not testing different approaches to things like community building and influencer marketing before calling it off
  • By nurturing relationships with customers

[36:08] Magda’s Book Recommendation

[37:39] Connect with Magda

[38:12] We thank our Sponsor, Free Business Book Publishing Course

Episode Transcript

Read Full Transcript

Magda Houalla [0:00]
Hi, my name is Magda Houalla, I am the Director of Marketing Strategy at Aspire IQ and you are listening to EA Interviews.

Intro [0:06]
EA interviews, Episode 210, inspiration, transformation, success stories and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.

Mario Fachini [0:17]
Do you want to do more with business? Have you tried doing, you know, online stuff and offline stuff? And it’s just not giving you the result you’re looking for? How about influencer marketing? It’s something new and it’s what a lot of people are going towards as of late and there’s very unique ways you can do it. And that’s why I’m excited to have Magda Houalla, on today’s episode today, because that’s what we’re going to be talking about bridging that gap and creating a human connection through storytelling with influencer marketing. I’m going to bring her up right after we thank our sponsor.

Sponsor – Free Business Book Publishing Course [0:17]
Every business needs a book, including yours, visit free business book publishing course.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s free business book publishing. course.com.

Mario Fachini [0:17]
Here she is, ladies and gentlemen, the lovely Magda Houalla, how’re you doing today Magda?

Magda Houalla [1:16]
I’m doing just great, how are you?

Mario Fachini [1:19]
I’m feeling awesome, and tonight, I’m excited to ask you some questions about Influencer Marketing, because I know it’s a new earth thing, and not everyone might know about it. But what would you say are the top benefits of Influencer Marketing?

Magda Houalla [1:35]
Yeah, totally. So, Influencer marketing, you’re right, it is definitely new, or it’s probably been around in the capacity as it is today for the past maybe eight years. But Influencer Marketing essentially is just when brands are connecting with anyone who has influenced, whether that’s on Social Media, whether that’s being an Influencer, in your own community, think subject matter experts, Skincare Experts, you know, Fashion, he says people that really are thought leaders in their space. Even you know, really avid brand fans could be thought of as an influencer for business. But when you think about the benefits of Influencer Marketing, essentially, the biggest one, is that you are creating a community driven message about your brand. so, instead of you as a brand, telling people, this is what we stand for, this is who we are, this is how our products work, you essentially have third party advocates saying that story on your behalf. So, this can get tricky, because obviously with Influencer Marketing, like any other marketing, you are paying us people to talk about you. So, you want to be mindful of having that transparency, asking Influencers to tell the story and also be very candid about the nature of their partnership with you as a brand. But we can talk more about that as the conversation goes on. But yeah, I do this top benefit is one, just authenticity through storytelling, two is generating really high-quality assets. So, Influencers they are Content Creators, by trade, they create beautiful photos, videos, etc. that are optimized for Social, and I know that brands always the more content influencers are able to provide tons of really high-quality assets that a brand can then use across their entire marketing stack, whether it’s for paid Social Ads, Website, Product Pages, Email Marketing, basically, wherever you need, Content Influencers can help fill that need. And then lastly, as you think about lower federal initiatives, influencers also are great at driving sales, people make purchasing decisions based on what they see on Social Media, based on recommendations for influencers. I know, myself, personally, I make a lot of purchases based of what I’m seeing influencers and, you know, verticals I’m interested in talk about. so, they are able to really move the needle on the bottom line. And there’s lots of different ways to track that from unique links to coupon codes to more robust, you know, things like Google Analytics tracking. But yeah, to kind of break it down would say storytelling, content and sales are really the top benefits of a really strong Influencer Marketing Program.

Mario Fachini [4:02]
So, would you say that this is very akin to the Celebrity endorsements that have been around forever? It’s just that now we have a wider pool of people who are Influencers and Micro Celebrities, depending on the platform?

Magda Houalla [4:17]
Totally. Yeah, it’s kind of two-fold, one is you have a wider pool of individuals and two, you have individuals that people trust more. So, even in the influencer space, we’ve seen a shift from these Macro Creators that had Millions of followers to more of a Micro Career, think of people that maybe have 100,000 followers or less, but when you think about the traditional Celebrity Endorsement, that’s very polished, very, you know, there’s a lot of production value there. You think about commercials in in studio shots, and there’s certainly a time and a place for that. But I think the benefit of working with influencers specifically is you can get a more real take on a promotion for your brand. So, instead of just having one celebrity that you’re, you know, paying quite a bit of money to, you can diversify that spend and get a bunch of different stories from a bunch of different individuals while still getting the reach that you’re looking for. I think that, yeah, get in the influencer space, we’ve definitely seen a shift from more of like Kardashian Jenner level sponsorship to, you know, more regular everyday people that are just super big fans of any specific brand. And the return that we’re seeing on the more micro nano side is really promising, and I think that that’s where a lot of brands should be and are spending their influencer budget.

Mario Fachini [5:32]
I want to make a joke about something but also bring the severity to it, because you’re just very casually saying, you know, the Micro and Nano Celebrities and the Micronesian, all this and you’re just like, yeah, the small people with 100,000 people in their audience. I just want to make a point of that, because there are so many businesses around the country, that if they have 1000,5000, 10,000, in their following for a local business, or even a midsize business, because I know of a lot of large companies that just never really jumped on the social train, if you will. So, they’re huge companies, you know, seven and eight figure businesses plus, but they might only have 8000 people, because they never really built it up. And it was all just natural, and this that the other thing, but the reality is, there are people with 100,000, 500,000 300,000 in their audience, and they are considered small, if you will, compared to the large ones. But that’s still a killer audience. If we equate that to the Superbowl commercial, a TV ad, or Radio ad or anything. I mean, let’s talk about the results with some of this. If someone were to say, I want to send out 10,000 direct mail pieces, versus an Influencer with 10,000 people, what would you say the results are going to be?

Magda Houalla [6:59]
Yeah, that’s a really good question. so, I think that that’s where attribution is everything, and I think that since Influencer Marketing is relatively new, and sometimes it’s a little bit obscure, specifically to some of those more Enterprise companies that you were talking about earlier, I think that you have to figure out who you’re getting in front of, and if it’s the most appropriate audience. so, to give us the mailer example, mailers are kind of a tried-and-true strategy that absolutely worked for a number of brands. so, I have no way what to say, you know, completely stop any traditional marketing efforts that you have. But you need to think about an influencer post, essentially, as an Online Billboard, if you will. so, there’s retail space that they’re taking up on someone’s feed, you’re seeing the brand, without having to check your mail, you’re seeing the brand without having to have cable TV to see a commercial. It’s just matching the more modern approach in which people are learning about brands in which people are consuming media. So, personally, of course, I’m biased given the field that I’m in. But I would say that working with influencers to get that reach would ultimately be a more effective strategy. Because again, not only are you getting the reach, but you are getting those assets, that content that you can then use for your other Marketing Channels. so, if direct mailers are something that’s a priority for you that has performed well, you could always request rights to influence your content, use that content in your mailers and have a more modern approach to a marketing tactic that is more tried and truer.

Mario Fachini [8:28]
That is awesome to hear, because there’s still a lot of companies that I feel just don’t get it, and I’m thinking back years ago to my very first client when I started my business again. And we were talking about mailers, and the reason I came up with the 10,000 is because he flat out said they send out 10,000 mailers every five weeks, all year long. And I was trying to tell him how Facebook was going to be taking off. I mean, this is going back some time.

Magda Houalla [9:05]
Yeah, we’re going back.

Mario Fachini [9:07]
And, I knew where it was going, and I knew what was going on with it, there wasn’t really Influencers and this and that it was very early days, but I was just running the numbers because you know, for increasing profit, it’s really not that hard. you look at the numbers and say you’re spending $50,000 doing this, you can do it for 10. That’s a $40,000 profit on just the cost of the goods alone, the printing and all of that, and now you have this tangible asset because he had no one on an email list either. so, now it’s just like you’re making the Company rich and it’s like he put more of that money in your pocket, but the point you brought up is you can reuse that another Social. I love that, and the other thing is, you have that trust, how important would you say the trust is of you know, if you can have some referral or I give someone a referral versus just, you know, John Q Public sending out yet another thing?

Magda Houalla [10:08]
Yeah, so Brand Trust is one that comes up a lot. so, right now, consumer trust and brands and all time low, and consumers have more options than ever before when it comes to where they want to spend their money, there’s so many Cosmetic Companies, so many Athletic Wear companies, you really do have your pick it a lot. so, it comes down to what brands you trust and what brands have a message that resonates. so, that’s where influencer marketing needs to be looked at, very tactically, you don’t want to just give anyone and everyone who has some semblance of a following your product and ask them to promote it. really the tactic that I favor is Brand Partnering with specific influencers, again, people that could have hundreds of 1000s of followers all the way down to people that are just loud on Social Media, maybe have a couple 100 followers that have been a fan of your brand for years, you want to identify those people that are actually going to be champions for your brand, that are going to do a great job of telling your story over a set amount of time, you don’t want to just have like this one and done approach where you work with someone one time they post about you, and then, they never talked about the brand again, consumers can see right through that, and that’s where their trust goes down. But, by building up a program where you have, basically you know, a group of people that are consistently talking about you on a regular basis and telling their own personal story through your brand narrative and through your brand lens, that’s when you really do build up that trust, and that’s where Influencer Marketing can be incredibly powerful and quite a bit more powerful than more passive forms of advertising, like a TV commercial or a Billboard or things where I just, you know, oh, cool, that’s a product, It exists, Awesome. Instead, I’m seeing people that I personally, enjoy or stories that really resonate with me as an individual, that’s really what’s going to stick out in the minds of consumers.

Mario Fachini [11:53]
How many times would you say someone should have a Campaign running? You said don’t do a one time? Should they do a minimum of eight over a month? Eight over two months? 20? over a quarter?

Magda Houalla [12:04]
Yeah, so this is an answer that nobody likes, but it definitely depends on the brand, the product value, the vertical, there’s lots of different factors at play, what I do generally say is work with influencers for at least I would say, three posts on Social, three static posts and think about Instagram or Instagram stories. And if you have the resources work with an influencer for three months, give it like a three-month trial period test different platform, there’s highly experimental platforms out there like TikTok, you know, Pinterest has a lot more shoppable capabilities, but work with them for three months. If it’s a partnership, it doesn’t make sense. you can part ways at that point. But it’s been really beneficial, lock them in for a year, you’re going to be able to lock in rates at a much lower cost, as these influencers are continuing to grow, you’ll essentially grow with them with rates that are kind of preset in a lot of cases. so, it is beneficial to the brand and beneficial to the influencer because they want to have consistent work. But in terms of touch points, generally, I would say at least three touch points with any given influencer about a brand for it to really come across as a partnership that’s genuine versus just a cash grab.

Mario Fachini [13:17]
And you’re saying a minimum of three months for those three posts?

Magda Houalla [13:21]
I would say yeah, like I wouldn’t say to do three posts in one month, I think that could come across as a little too much, again, it really does depend.

Mario Fachini [13:31]
It’s going to depend on what you’re doing, who it is, and this and that, but you’re just saying don’t do one time one and done. or once every six months where it’s like, they forget about you.

Magda Houalla [13:43]
Exactly, yeah, you want to have some sort of consistency and cadence. So, you would want to have X number of posts every quarter, whether that’s three posts, whether that six posts, to give you an example, a brand in the Skincare space, they can get away with quite a bit more posts from an influencer on Social, because you can tell a story around consistency of use, you’re using the product every night, you can follow along with that. Whereas if you’re, let’s say a Mattress company might not seem as natural the post about your mattress and how much you love it, you know, three times a month, you might want to be a little bit more strategic about facing that content out and actually telling the story that really makes a ton of sense.

Mario Fachini [14:18]
And that does make sense, people have reached out for Sponsorships on this show, we have similar questions. we have similar conversations as far as what the frequency should be, because you don’t want to be doing once every two months, no one’s going to remember you however, how many times can you hear it before you’re like okay, I’m tired of it, you know, there’s a fine line and depends on the business and everything. so, what would you say is the biggest transformation you’ve been able to give someone that didn’t do influencer marketing before came on board, and then they were like, so happy that after the fact, what did that look like?

Magda Houalla [14:55]
Yeah, so, I’ll give you two examples, I’ll give you one of the more Enterprise quote unquote legacy, tight brand, I can’t say the brand names, But, we worked with a brand that is in the Fitness Space and essentially wanted to modernize their marketing approach they wanted to you know, did a lot of more traditional marketing tactics, TV spots, Mailers, everything and anything, but didn’t have a super strong social presence, and we’re noticing that some newer companies were popping up that did have a super strong social presence, and they wanted to get ahead. so, we worked with them with kind of a twofold approach. One is telling the story about why this brand is tried and true, why this brand is the one that should be trusted through influencers voices, so have influencers basically speak to the legacy of this brand, it’s been around for years for a reason, worked through all the kinks, etc. And also bring the content into the modern day. so, a lot of the content, one of their pain points was that it lacks diversity, it was really, you know, super fit people that were, you know, very polished buttoned up content that they were using on their Website, TV commercials, etc. they wanted content that seemed a bit more human authentic, would really resonate with the consumer of today. so, we worked with them on both of those fronts, where they were able to; one sees success from storytelling, they saw an uptick in Social followers by the hundreds of 1000s over the course of the time that we work together. And also, were able to see really positive return from the content that they were creating, they use that content for their paid Social ads, for their Website on their product description page, and actually, were able to see tangible results in increased click through rate on paid ads and increased excuse me time on site for product description pages, and ultimately was kind of a goldmine for them, they saw this content as something that was key in their transition as a business. so, that was really exciting.

Mario Fachini [15:10]
Did you have them working with a single Influencer or multiple for this campaign?

Magda Houalla [16:55]
Multiple Influencers, always, you want to make sure that your sample size essentially is large enough, if you just work with one, even if you’re just working with ten influencers, you might not find that group of people that you really love. so, I believe that they worked with, you know, well over 50 Influencers, and then found out that they wanted, found people that they wanted to work with on a longer-term basis, continue to nurture those relationships, and essentially have those people become Ambassadors for the brand.

Mario Fachini [17:23]
And I kind of get that would also add more legitimate legitimacy also, because if you just have one, two or three people, and I know when you’re talking on Instagram and different networks, it says, it’s a paid promotion, or whatever. But, at the same point, when you get 10,20,30, 40,50, 100, different people all saying the same thing, it’s pretty much like, I do realize that the influencers have the right to refuse, and they’re not going to work with just everyone just for no reason. So, by having dozens of Endorsements are across the board, I mean, who wouldn’t want that?

Magda Houalla [18:04]
Exactly, and that’s for transparency is critical. So, these Influencers can say, I am being paid by this brand. But I do want to speak about how this brand was critical in my fitness journey, and those are the types of stories that we were telling with this brand, and ultimately, what was incredibly game changing for them as a business.

Mario Fachini [18:23]
So, I want to ask about the storytelling aspect of this too, because you don’t want to just be doing boilerplate, whatever, you don’t want to do repetitive stuff. And you want to use that storytelling. So, do you actively go out and get the influencers? Or do a lot of them come to you? Or do they say, I’m already using this product? Is there a way I can promote it, what does that look like?

Magda Houalla [18:51]
Sure, both to answer shortly, you have people that are going to reach out to a brand very interested and excited and wanting to work with them, you have brands reaching out to Influencers that they’re really excited about. So, I work at Aspire IQ, and we’re a Software Company. So, essentially, we have full capabilities where brands can promote themselves and their campaigns in our Marketplace and get inbound interest, but also, they can actively seek out people that they want to work with, and invite them to their campaigns. But brands across the board are seeing that, once consumers try a product, if they have a following, they are very eager to get involved with the brand in a more intimate way. so, even if it’s not a traditional Influence or Sponsorship even if they just have the capability or the opportunity, I should say to give things like product feedback or you know get first access to a new product before it launches. The consumers in general are craving that participation between brand and consumer, and the influencer is really just one piece of that but something that is super exciting, and a huge opportunity for brands because these people are so motivated, you connect with brands that they care about.

Mario Fachini [20:01]
Are there any specific steps that someone should take, if someone’s not doing Influencer Marketing right now and they want to, what would you say is the first couple of steps they should take?

Magda Houalla [20:13]
Yes. so, I would say the first step, which is the most critical is identifying your goal. you don’t want to just do anything for the sake of doing it, and Influencer Marketing is no exception to that rule. so, think about ultimately what you’re trying to achieve. are you trying to grow your Social following and your Social presence? Are you trying to increase share of waste? are you simply trying to do better than your competitor? you see, your competitor gets 500 posts a week about from Influencers and you want to get 501, you want to drive direct sales, identifying your goals is the perfect first step, and that will help inform what Social Strategy and Influencer Strategy makes sense? If it is sales heavy, you want to lean towards content that allows for click through, for example, YouTube, it’s really easy to click through from the link in the bio, whereas on an Instagram Post, it’s a little bit trickier, Instagram Stories has the solution, and so on and so forth. so, you want to understand what your goals are, so, you can figure out what platform and what media makes the most sense, and then I think, you know, it depends upon scale, I would say a good first step is even using your own Social Channels as a brand to start recruiting people say, Hey, we’re looking for people that are interested in working with us, we’d love to see if there’s any inbound interest, that’s a very easy first step. Miners, you know, I guess, setback is that you could get a ton of interest and have to sort through. but starting there, or just reaching out to influencers on your own people that you may follow, as a brand, I think it’s always important to follow different Influencers in your verticals, you can see what they’re talking about, how they position their Sponsorships with other brands. so, you know, you can kind of get a feel for what you like, what you don’t like, and then starting with, a three-month proof of concept campaign, where you’re working with a group of Influencers, having them promote your brand, a handful of times, having them generate, you know, quite a bit of content for you at the end of that three months, you can see, did we move towards the goal that we had initially outlined? is this content of value to us as a business? and ultimately, were the stories that were told about our brand on Social Media ones, that we can stand behind that kind of align with our brand value.

Mario Fachini [22:24]
So, if you’re taking the more direct approach, you might have a set goal for the CTR. But if you’re trying to grow the followers, you might say I want to increase this 5%,10%, 20%.

Magda Houalla [22:36]
Absolutely, yeah, and usually, you want to use the first three months to set a baseline for yourself around what’s realistic, I know that way back in the day, when I was a Social Media Manager, an Influencer Manager myself, I was able to set hard metrics for Social Media growth based on what I was able to do. so, basically, I was able to prove out in the first three months by working with 100 Influencers, we grew by 10 X, I now can use that as informed data to help me to say to my boss, I’m going to now grow by 20 x, I’ll need X amount more budget, etc. so, you’ll want to set some baseline metrics yourself and understand that it is a highly iterative process and your program could change and shift, but ultimately, the goals are critical for a successful program.

Mario Fachini [23:23]
If we’re talking about the CTR,do you have a set goal across the board that we don’t want it to be any less than, let’s say 1%? Again, I’m thinking of the direct mail example, and I know you’re sending out 10,000 direct mails. I will never forget hearing, yeah, we got 156 back and I’m like out of 10,000, and I’m thinking that’s horrible. but yeah, he was thrilled because that’s 1.56%.

Magda Houalla [23:53]
So again, not a great answer, but it’s not the same as some of those more Traditional Advertising Channels where you would have like a set, Click Through Rate across the board. I think each brand has their own idea of what success looks like. But ultimately, an Influencer Marketing is inherently a top of the funnel metric where you’re really working on things like building brand awareness, increasing Share of Voice. so, more often than not, you’re thinking about different goals throughout the funnel. so, some of your awareness goals could be, we know that through direct mailers, we can get in front of 10,000 people we want to make sure that we get in front of 100,000 people with Influencer Marketing. that’s an easy metric to track around impressions and reach. for more consideration, you want to see how many people are actually getting you know more interested in our products, for that you might track click through rate from a Blog Post, a YouTube video, a swipe up on Instagram Stories, and then ultimately sales. This is where you can do things like leverage the influencer content for your paid ads, leverage the Influencer Content on your checkout page, product description page and see is this content actually generating a higher purchase order value is someone who clicks through a link from an influencer spending more time on site, and that’s where you can really prove out bottom funnel metrics. But ultimately, you’re going to want to look at the full funnel to get a really clear understanding of exactly how this program is impacting, you know, multiple areas of your business.

Mario Fachini [25:22]
And that’s a good point, because, if someone already has a Million followers, half a percent of that is still pretty big jump, versus if you only have 11,786, roughly. And you’re getting one and a half to 2%. I mean, shoot, you could get five or 10%. And it’s still a smaller number overall, then, you know, dealing with a Million or 2 Million and I know there’s people with five and 10 million.

Magda Houalla [25:51]
Absolutely, we’re dealing with really big numbers when you get to some more of these Macro, even mature Influencers. So, it’s about setting those expectations up correctly, in your own mind that it is top of the funnel, but then also putting all of the appropriate tracking methods in place that you can see the impact across the funnel, and that’s really been the key. for some of our top clients in terms of unlocking budget, they need to prove to their higher ups that this is an effective strategy, not just from a growing Social Media perspective. but what is a larger following on Social Media ultimately lead to, you can track things like the Click Through Rate on the link in your own Social Media bio, you can look at things like turning on Social Commerce and seeing how many sales are driven directly through platforms like Pinterest, and Instagram, lots of different ways to get creative, and that’s probably my favorite part about the job is working through this with our clients and understanding, you know, what they need to show in order to prove success, and what different ways we can get there.

Mario Fachini [26:49]
Yeah, there’s so many ways, what one of the things I like is the end cards on YouTube, I mean, people are going to click it or they not?

Magda Houalla [26:55]
Oh, yeah.

Mario Fachini [26:58]
All right. Well, now it’s time for the little surprise you didn’t see real quick earlier, but this is The Wheel of Whatever, and thank you for giving me the question to ask you within the first few minutes.

Magda Houalla [27:13]
What was that?

Mario Fachini [27:15]
Your question is, who is your favorite influencer, you’ve worked with already? And who is one you’d love to work with in the future?

Magda Houalla [27:25]
Oh, this is a really good question, I personally work on the brand side. so, I helped to facilitate relationships between brands and influencers, but actually can speak to one of them. so, one relationship that I helped to facilitate was with an Influencer by the name of Lauren Bosworth, she actually has a company of her own Love Wellness. and, you know, grew up in the same hometown as me. so, I was really excited to get the opportunity to help facilitate a partnership for her and she is just lovely. She was so sweet, really clever with the content she created for this specific brand, really put her own spin on it, and you could tell that she took the time to really make it her own and do the research into the brand, but also bring her own unique spin to it. so, I absolutely loved being able to facilitate that relationship and also kind of have a nod to my hometown, by bringing her into the partnership. I forgot the second half of your question though.

Mario Fachini [28:25]
The second half is who was the one you haven’t worked with but would love to?

Magda Houalla [28:31]
Who have I not worked with but would love to? I mean, there are so many that I’d be really interested in, there’s this new influencer on YouTube who has absolutely blown up in the past several months named Hyram, he has an account called Skincare by Hyram, where he talks all about skincare ingredients in a super easy to follow way, and I just absolutely adore his authentic approach to sponsorships. Every brand that he works with, he makes it very clear upfront that he is going to be completely honest about what products he doesn’t like and, he will start the video with the products from that brand that he hates and end with the products from that brand that he absolutely love. And he is just incredibly intelligent and I spend hours watching his videos so, if I ever got the opportunity to work with him if one of my clients ever worked with him, I would just be thrilled. so, fingers crossed, Hyram notice me, I would love to work with you.

Mario Fachini [29:26]
And what’s Hyram’s last name?

Magda Houalla [29:29]
I just know Skincare by Hyram, I just know his handle actually, I’m not sure Hyram, but yeah, he is huge on YouTube, huge on Tik Tok, there is now a whole movement towards people asking whether or not skincare is Hyram Approved or not. so, if you look at the hashtag, Hyram Approved, you’ll see tons of

Mario Fachini [29:51]
This is fantastic. well, thank you so much for that. We’re going to thank our sponsor and come back for the Imperfect Action Round.

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Mario Fachini [31:28]
And we are back with the Imperfect Action Round, Magda, are you ready to take Imperfect Action?

Magda Houalla [31:35]
Yes, I am, I don’t know what that means, but I’m ready.

Mario Fachini [31:38]
Alright, so this is a fun 60 second answer section, and the first question is what is the fastest path to the profits?

Magda Houalla [31:47]
The fastest path to profit?

Mario Fachini [31:49]

Magda Houalla [31:51]
Influencer Marketing or in Life?

Mario Fachini [31:55]

Magda Houalla [31:56]
Okay, fastest path to the profit. I’m going to say it’s the lens of Influencer Marketing, and I’m not sure if I’m understanding the question correctly. But I would say fastest path to profits is radical transparency and honesty. I think that especially in the line of work that I do, you see, so many consumers that can quickly turn on a brand. The second they sniff out and authenticity or the second they feel like a brand is holding back, is not being transparent around ingredients, around manufacturing, whatever it may be, and that can very much damage and impact and brands bottom line. So, if you want to be profitable in the long term, and also get there quickly, I think having a brand built on radical transparency and a brand built on taking consistent feedback from their community and putting it into place as they grow their brand and build their product. I think that ultimately is going to be the key to unlocking profits and unlocking it quickly.

Mario Fachini [32:53]
That’s a great answer, and that’s true with business, and I’ll tell you, it’s true with Podcast too. because there’s people that are like, I love show XYZ. Hopefully it’s EA Interviews., and there’s other people who are like I absolutely despise other ones. And there’s a there’s big difference. actually, it’s not a big difference, It’s a small difference, and that’s it right there.

Magda Houalla [33:16]
Awesome, I’m glad I got some work,

Mario Fachini [33:19]
You understand it, you got it, so, the second question is, what is the biggest problem your prospects are making and the fastest way for them to fix it?

Magda Houalla [33:28]
The biggest problem that prospects are making, I would say the biggest problem that prospects are making, would probably be not testing different approaches to things like Community Building and Influencer Marketing before calling it off. So, this is specifically something that we see with more Enterprise larger companies as they look at Influencer Marketing as something that they’re going to test for maybe a couple weeks, couple months one campaign, they’re going to think about community interaction and community involvement as something that’s more of a nice to have, not a need to have, and ultimately, I think that these things are critical to any business’s success, you want to have the voice of Influencers, and you want to have that group of people that are consistently telling your brand story, and you need to have a strong community behind your brand that is involved with decision making and processes and everything like that, and a lot of brands we see, do this for a couple weeks realize, you know, maybe it’s not for us and go back to traditional forms of marketing. so, I would say stick it out a little bit longer ,test different strategies, and I think ultimately points incredibly worthwhile.

Mario Fachini [34:38]
Very good point, that long term mindset is key, and again, I can equate it to Podcasting. there are people that are like, I’ve done 10 episodes, why, don’t they have a million dollars a month?

Mario Fachini [34:49]
Maybe, do 10 more.

Magda Houalla [34:51]
You got to wait it out, it’s a long game

Mario Fachini [34:54]
Number three, what is the best way to maximize customer lifetime value?

Magda Houalla [34:59]
Yes, easy answer on my end, I think that is nurturing relationships with your customers and making them feel involved and heard. so, we see that right now, customer LTV, there’s kind of this new LTV. It’s not just how much any individual customer purchases from you, but it’s how much that customer can influence the people around them to purchase. so, myself as a customer, I have no Social Media following whatsoever. But for the brands that I love, I’m going to be loud about that, I’m going to tell my friends and family so my value to that brand is exponentially higher. And how do you get there, you get there through incredible customer service, you get there by nurturing relationships with customers by being mindful about what they’re purchasing, about how you can reward them for their loyalty. so, it really is about understanding who your top customers are, what they care about, and how you can provide them with a community that will ultimately give them value beyond just your product or service. That’s what’s going to lock someone into the customer really, for life.

Mario Fachini [35:57]
I love hearing that, because it couldn’t be true, all right, I got some questions about books, what are some books you could recommend Expert Authority World that have helped you?

Magda Houalla [36:08]
That is a really good question. so, one book that I really love is this book called Good to Great, I cannot remember the author for the life of me, and I feel awful for saying that. but yes, exactly. I first was introduced to this book, years ago, it was required reading at my dad’s company, which was funny, very small company. But I really just like the delineation between brands that can very easily be good, and be fine being good. But what you need to do to achieve greatness, I think, is something that I’ve kept in the forefront of pretty much, you know, every decision I’ve made over the past several years, from, college work beyond, is what do you need to do to differentiate there. so, that’s absolutely one of my favorite ones. Also, this is just one that I think really speaks to grit in general, but racing, The Lean Startup, personally working at a Startup, but I think everyone should read The Lean Startup to understand what it means to really operate with this scrappy mindset. I think that also helps me understand, certain business, business decisions that were being made. And ultimately, I think that when you think of an Influencer program, it’s kind of can be viewed in a similar way as you view a startup, you have these people that you know, you’re working with for the first time. It’s kind of a small program, it’s not fully built out. so, what can you do to figure out the best place to get value from it? so, I love that book as well.

Mario Fachini [37:32]
Great recommendations. I appreciate that, I’ve thoroughly enjoyed this, where would you like people to learn more?

Magda Houalla [37:39]
Yes, I actually have a link, so, to learn a little bit more about, aspire to you about, Influencer Strategy, Community Strategy any and all the above, you can go to AspireIq.com/expertauthority. So, spireIq.com/expertauthority.

Mario Fachini [37:58]
Excellent. Well, thank you again, Magda. It’s been a pleasure.

Magda Houalla [38:02]
Thank you so much for having me.

Mario Fachini [38:04]
Well, Expert Authority World we have another great episode here today. I’ll see you tomorrow. Have a great day. And God bless.

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www.EAInterviews.com [38:46]
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