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Melanie Churella Johnson is a WSJ/USA Today bestselling author and 15x Amazon bestseller. She owned and operated a $100 million media company with TV stations in Houston and Dallas.

She has been in front of and behind the camera, after she won the title of Miss Michigan and was first runner up to Miss America. She built and marketed the 25,000 sq. ft. Houston Mansion and the Walloon Lake House.

Melanie is currently the owner and founder of Elite Online Publishing that has made over 150 authors #1 bestsellers and Charity Auction Consignments which has raised almost $600,000 for nonprofits. Melanie is a co-host of Elite Expert Insider Podcast and was a TEDx speaker in 2016. Melanie graduated from Michigan State University with a degree in communications and was the first girl to receive a varsity letter in a boys sport in the state of Michigan.

What Expert Authority World™ is saying about the show:

  • Great Show!
    July 22, 2022 by erseburse from United States

    Always providing great content- keep it up!

  • Insightful, inspiring and empowering!!
    May 6, 2022 by Anya Bartholomew from United States

    This is a gem!! You've got to pay attention to "little" things to appreciation the power of this incredible useful information!! The more you listen, the more you love it! Try and you'll see!!

  • Love love love
    May 6, 2022 by Tanyamariedube from Canada

    What a great show. I loved listening to your episode with Dave Lorenzo on the 60 Second Sale. As someone who loves sales (but loathed them when I started with cold calls and cold door knocking), I loved what he said about hearing the word “no”. In sales, we are trained to look for the no’s. It makes us really good at it if we can really get into it. What you two were talking about with regard to how our limitations are i’’our minds really resonated with me. I love that because it’s a game changer when you understand that sales is just about helping people solve a massive problem and getting paid for it and then taking imperfect action, get on your feet and have fun. Thanks so much! Love this show.

  • Amazing podcast!
    January 24, 2022 by maddie@podcastingyou from United States

    This podcast is incredibly informative and empowering! Each episode is an insightful deep dive into an entrepreneurial story that highlights tenacity, innovation, and advice to help you level up in your own journey.

  • INSIGHTFUL!
    January 18, 2022 by Mitko I. from Bulgaria

    A ton of value, keep rocking!

  • Great show!
    January 7, 2022 by Gisele_Oliveira from United States

    I love this show. The host is really entertaining and the content is pure gold. This podcast became my top show. Keep up the great work, Mario!

  • Insightful and wide ranging
    January 7, 2022 by purpletom111 from United Kingdom

    This is an excellent podcast for anyone looking to optimise their business. Mario is a fabulous host with brilliant questions and a relaxed, friendly demeanour. I loved Episode 261 about Growth Marketing, really useful - high product quality is the best marketing strategy out there!

  • Brilliant insights from the best…
    December 27, 2021 by jxywvut from United States

    No matter what big business mountain you are trying to summit, the EA podcast has something amazing to inspire and teach you how to start or scale your venture. I love tuning in every day to learn actionable insights from a new expert or industry. So much value to sink your teeth into. Give it a listen!

  • Top Notch Quality Content for Authentic Leaders
    December 1, 2021 by dropinceo from United States

    A meticulous production, a highly professional host with authentic conversation creates an amazing experience for the listener. A must listen for insights and inspiration for the Entreprener or C-Suite Leader.

  • Love it!
    November 30, 2021 by Mariann!! from United States

    It’s definitely worth your time if you are trying to stay informed.

  • Actionable and Inspiring
    October 29, 2021 by Ben_Cook28 from United States

    I appreciate the authenticity, quality of the guests, and insights from this podcast

  • Essential content for your entrepreneurial journey
    October 17, 2021 by MCarmen Baldovi from United Kingdom

    Mario’s interviews are full of valuable tips from business experts that you shouldn’t miss in your entrepreneurial journey. Listening to this podcast is being a massive help for me and I hope it is for you.

  • Wealth of Information
    October 8, 2021 by KPM D. from United States

    Great interviews. Always great to have the opportunity to hear from experts in their fields and glean from their years of wisdom. Keep up the good work!

  • Packed with actionable content!
    October 8, 2021 by mwforrester from United States

    Mario has a top-notch podcast with outstanding guests! I’m able to come away with information that I can apply to my own business, to generate growth and increase my ability to provide positive impact. When you spend your time to listen to an episode of EA Effect you can be sure that you will get an amazing return on time investment.

  • Powerful!
    September 3, 2021 by MichaelUnbroken from United States

    This is the show I needed 13 years ago before I ruined my first business. I think being able to have tangible and practical insight from people who are one step ahead of you is everything congrats to Mario for an amazing show! - @MichaelUnbroken

  • First Rate Host and Brilliant Guests
    September 3, 2021 by Wade Galt from United States

    Mario is an extremely well prepared and professional host that gets the best out of his guests. He interviews fundamentally sound guests to share powerful business strategies and wisdom. Definitely worth your time to listen.

  • Great show.
    August 28, 2021 by mdaciuk from Canada

    Excellent interviews and guests. Liked the show on how to defend your reputation. “Customers, communities and critics.” Good way at looking at stakeholders. Thanks for the great content.

  • Great topics - and tips!
    August 27, 2021 by Kate | EOFire from United States

    Loving Mario’s podcast! Not only does he hit so many great topics, but his episodes are filled with tips and strategies you can actually use right now. For example, I just listened to his episode about Podmatch with Alex SanFilippo, and Mario doesn’t just read off a list of questions and move through the interview robotically - he actually has a conversation, and shares his own experiences with the power of guest podcasting and why others should be doing this to grow their own audience. Thank you, Mario! Keep up the heat!

  • So glad I found this podcast!
    August 13, 2021 by Nate804 from United States

    I’m so excited to continue jumping into episodes of this podcast. So much knowledge from so many successful business men & women. Adding this to my weekly workflow for sure!

  • So much information
    July 23, 2021 by abal31 from United States

    Such a great show. So much information and helps with many areas of our business.

  • 0285: Sales Driven Agency: Helping Founders Become Predictable, Sustainable and Scalable
    June 28, 2021 by Mary2577 from Philippines

    Thank you so much and keep on doing more great show.

  • Easily One of My Favorites
    May 7, 2021 by ScottDGray from United States

    I recently discovered Expert Authority Effect. It’s quickly worked it’s way onto my list of must listen podcasts. The episodes are less than an hour and packed with great information from top-level entrepreneurs.

  • Priceless Content!
    May 7, 2021 by megan@podcastingyou from United States

    Mario does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to learn more about entrepreneurship!

  • Very helpful
    May 7, 2021 by Luke and Susie from Australia

    As a business owner I love being challenged to see things a different way and be reminded of how to do thing better. This podcast has been so helpful to do that.

  • Great Show
    May 6, 2021 by emj-js from United States

    Mario does an excellent job being fun an entertaining while asking insightful questions to draw out the experise of his guests. Thoughtful, helpful conversations to make work and life better. Thanks!

  • Smart Ways to Gift
    April 26, 2021 by Michelle Kaplan from United States

    I learned some key things during Mario's interview with Chelsea Martin on gifting. What stands out is how impactful direct mail really is and how important a customized presentation of your products not only creates happy customers, but also a great referral source. Thank you!

  • Heart Centered Success
    April 18, 2021 by Macnjacs from United States

    Your interview with Brandon Fong was great. I appreciated the fact you started with the 3 steps, it was so valuable it really made me want to hear more. Thanks!

  • Love this show!
    March 12, 2021 by Gisele_Oliveira from United States

    This is so far my favorite podcast. It’s been my weekly dose of motivation and inspiration. Keep up the great work, Mario !

  • So much value!
    March 7, 2021 by Loose Seeds from United States

    The conversation with James, Sana and John Lee Dumas was awesome. Unique questions were asked by the hosts and JLD responded with gems that I stick right into my pocket. Thanks for this valuable info on how to up my podcasting game guys!

  • Always Enjoy Mario's Interviews!
    March 5, 2021 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Great Podcast
    March 5, 2021 by 11Dreamer11 from United States

    Really interesting interviews that are really well done! Great listen and great for inspiration.

  • Innovative
    February 22, 2021 by Michelle Kaplan from United States

    I love Mario's energy! It captures my attention throughout his podcasts. Listenng to him and his guests, their ideas, actions, and accomplishments makes me brainstorm what's next for my business. Relevant and fresh!

  • Inspiriation 7 Days A Week!
    February 19, 2021 by ST Rappaport | LifePix from United States

    Mario doesn't miss a day. No matter what is going on, there's an episode relase. Mario is on a mission and nothing is going to stop him. He's a real model to be doing these interviews!

  • An Expert on Experts!
    February 12, 2021 by Powerful Eric from United States

    Love this show! Mario's show is a asset to podcasting. Thanks for helping others Mario!

  • Now I know
    January 22, 2021 by Margo Lovett from United States

    Mario, I see how active and generous you are in Podcast Paradise. Today, I listened to a few of your shows - episodes 1 & 59. Episode 1 brought me into the moment of prayer. You produced a show according to the Spirit. Now I know why you are so generous, able to operate from your seat of genius. Margo Lovett

  • Keeping the Books
    January 15, 2021 by E-World from United States

    Great interview with Judith keeping Net Profits as key thing to look at. Interesting point she made some owners make 30 millions but not enough Net to take a paycheck.

  • Excellent podcast
    January 12, 2021 by Atomickitten99 from United States

    I’m enjoying the guest interviews. They are packed full of great nuggets! Thank you.

  • Unique - Engaging - Bold
    January 2, 2021 by Paul D Johnson from United States

    As host of interveiw based The God Zone Show podcast I fournd Mario's show uniquely valuable in providing inpriation and engouragment for my work.

  • Fun, insightful, and quality production
    December 23, 2020 by koltrass from United States

    Mario brings in top-notch guests for engaging conversations on a variety of topics. Moreover, his attention to technical (e.g. audio, editing) quality is obvious and makes a difference. Listen to be entertained and enlightened!

  • Inspiring interviews to take the next step!
    December 12, 2020 by BillableWithBaby from United States

    Inspiring interviews with interesting entrepreneurs inform and motivate you to take things to the next level. Always good things to learn and implement. Thank you Mario!

  • Pure value, I love it
    December 4, 2020 by Jdoggg222 from United States

    Mario has a way of asking the questions I am wondering as the guest is speaking. He seems to intentionally ask the questions that most benefit you as a listener. Great podcast!

  • Loved the Craig Handley Episode
    November 13, 2020 by MHillfan from United States

    Mario’s energy is infectious and Craig Handley is a character and some. But really every episode brings out the uniqueness of each guest. This pod has become one of my must listens›

  • Inspiring. Informative.
    November 6, 2020 by SunDevil from United States

    Mario is incredibly inspiring and does something few other podcast hosts can manage to do… allow his guests to actuall talk at length and answer his questions. He offers great information and I really appreciate that he is invested in what his guests have to offer as well. Other podcasts come across as an ego stroke for the host, but this podcast is truly here to help guests share their stories as well to the benefit of the listener. Worth subscribing.

  • Game changer
    October 30, 2020 by Player's Handbook from United States

    This podcast is informative and inspiring. I love it!

  • If you are a wanna be entrepreneur look no further!
    October 23, 2020 by Elisa Di Napoli from United Kingdom

    Great podcast full of interesting insights. The host is engaging and thoughtful and I can say I have enjoyed listening to each episode!

  • Amazing Interviews not to miss!!!
    October 16, 2020 by Jbower1282 from United States

    Consistantly uniques interviews or amazing people really making it happen.

  • Mario is a great host with great questions!
    October 16, 2020 by alexdesigns from United States

    Take a few minutes out of your day to listen to Mario. He is a super smart guy and I love the questions he asks his guests.

  • A great podcast for dreamers and do-ers!
    October 16, 2020 by Chiquita2727 from United States

    Lots of great information and inspiration for anyone who wants to turn dreams into reality. Mario brings a lot of spot-on information to this podcast.

  • Great Show
    October 9, 2020 by Palminchen from London from United Kingdom

    Love the broad selection of topics for inner

  • Amazing inspirational stories
    October 9, 2020 by Nicholas Lee 18 from United Kingdom

    This podcast is so good. The stories from the people sharing their stories about their struggles in life and how they overcame these struggles is just inspirational and helped me push harder when things get tough. Keep up the good work with these amazing interviews Mario.

  • Fantastic
    October 9, 2020 by sttoggyigctdrvy from United States

    Mario goes above & beyond on his show. Lots of great information for his listeners!

  • Top Learning
    October 2, 2020 by BLNT PPTT from Hungary

    Love hearing these great interviews with a great host. Keep up the good work!

  • Mario inspires!
    September 18, 2020 by CHRISTOPH - HABITFREAK from United States

    These interviews are fantastic. Mario inspires with great questions that draw out great answers from his guests!

  • Expert authority!
    September 18, 2020 by Tara Williams Phone from United States

    Mario shares some amazing people on this podcast and they have some gold to share!

  • Great show!
    September 10, 2020 by Karen @ Interview Valet from United States

    Mario is an awesome podcast host! I love the FB Live interviews and the opportunity for listeners to engage in real time. The audio and video quality is spot on every time. Be sure to subscribe so you don't miss anything! You won't be sorry.

  • A Podcasters Inspiration!
    August 14, 2020 by JamieKullman from United States

    Mario has so much insight and delivers such incredible value through his show. I just started listening, but I've already learned so much from him and his wonderful interviews. Keep up the awesome work!!

  • Quality professionalism
    August 6, 2020 by VirtForce from United States

    I can’t say enough about how pristine and professional Mario is in his interviews. He truly wants his guests to have the best experience and recording possible. And not to mention he is fun and knows how to put people at ease in front of the camera.

  • How to conquer your limiting beliefs
    July 31, 2020 by Dave4syth from United States

    Listen to episode 103 an dlearn how to overcome your limiting beliefs. Great advice.

  • I can’t believe how much I learned in just one episode
    July 29, 2020 by AwesomeMontana from United States

    Mario is knowledgeable, curious and able to bring great guests that deliver value that every business needs to understand! Outstanding podcast!

  • Great content!
    July 15, 2020 by Cory Lee Leadership from United States

    Mario does a great job of providing relevant information and bringing on guests to share their expertise in a variety of fields. Highly recommend his podcast!

  • Fascinating interviews
    July 10, 2020 by Bill Ringle from United States

    Mario brings on accomplished guests and draws out their expertise and stories in a way that leaves me on the edge of my seat. Keep up the great work, Mario!

  • Love It!
    June 26, 2020 by Laura Moreno Cabanillas from India

    Loving this podcasts, an entrepreneur I really appreciate the energy and passion being shared to help us grow our business. Keep up the great work.

  • Boost my Amazon sales!
    June 19, 2020 by SurvivalDad from United States

    I tap Amazon as one of my sales channels and your interview with John Ghiorso was an eye-opener. Ignore at your own peril!

  • Love It!
    June 16, 2020 by LauraMore from United States

    I loved the Memorial Day episode, Mario! Thanks so much for creating this awesome podcast!

  • Flawless interview style
    May 29, 2020 by GninraeL14 from United States

    Mario makes everyone appear even more interesting to me. Great format and style!

  • Come here for value
    May 29, 2020 by Joshua User 202! from Canada

    Really appreciated this podcast for the raw, genuine interviews. Love it!

  • Crisp and interesting interviews
    May 22, 2020 by Joel Goobich from United States

    As someone who created one of the first podcasts dedicated to video marketing, I was very impressed by your recent episode about using video. Your interview style is crisp and interesting

  • If you are in business, this podcast needs to be on your playlist.
    May 22, 2020 by Macstephen1 from United States

    Mario has a great conversational style that helps his guests shine. This show is a must if you have an entrepreneurial spirit. It provides thought provoking content that will help any businessperson in their quest for success.

  • New Subscriber here and on your YouTube Channel
    May 15, 2020 by Angela Brown Oberer from United States

    Wow Mario you have a real knack for interviewing. You ask great questions and have a fun way of keeping the conversations lively and interesting. After listening to your episode with Owen Video I subscribed to your podcast and then I hunted you down on YouTube. High Five and great job!

  • Very Professional & Engaging Show!
    May 15, 2020 by Mitche Graf from United States

    Mario is extremely engaging and can hold your attention, and is a great interviewer! He has some great guests that really get into the details of running a successful business. Keep up the great work Mario!

  • Great Content
    May 10, 2020 by Pilar S. from United States

    Excellent! LOTS of advice from experts. The most recent episode talks about speaking–a must-listen for anyone who presents or is thinking about presenting.

  • Great content!
    May 1, 2020 by @Mentally_Strong from United States

    I really enjoy your podcast each time I listen. The content helps any entreprenur level up with they do. Keep it up and thanks for each episode.

  • Professional and Informative
    May 1, 2020 by Bruce at Mindfulness Mode from Canada

    Mario Fachini is an excellent interviewer and has terrific guests on the show. I highly recommend this podcast.

  • Great Podcast
    May 1, 2020 by Amber Fuhriman from United States

    I love the topic of this podcast. The episode with Tod Lindsay is super super helpful!!

  • Great find!
    May 1, 2020 by Reed Stiles from United States

    Great message and content. Stumbled upon this due to the cool logo, stayed for the content.

  • Great show and great host!
    May 1, 2020 by Laurapowers44 from United States

    Love what Mario offers! So glad he is doing his show and providing all this helpful info! Keep them coming!

  • Walks the walk
    May 1, 2020 by Me15463 from United States

    Mario encapsulates everything he talks about on the show. Be sure to tune in to this!

  • Honest and authentic
    April 17, 2020 by Deano3622 from United Kingdom

    Wow, just come across this podcast. Mario is such an awesome guy. He comes across so honest and genuine. Loved the content. I honestly don’t know where you find the time?! Keep it up Mario, love how honest and real you are!

  • Great and insightful!
    March 7, 2020 by Karty12345 from Australia

    I really enjoyed this podcast, so much relevant content. Thank you!

  • So much Value..!
    February 28, 2020 by Alex Dali Rizo from United States

    Great content, I really recommend this to any Entrepreneur looking to excel in their path, Mario brings topic experts to teach and inspire your day

  • Inspirational Intentional Information
    February 28, 2020 by 10Kforte from United States

    This podcast shares the stories from people that are doing whatever it takes to rise up and help others along the way. “What Are You Made Of” is one of the many messages shared on the podcast. There are so many takeaways that are applicable to anyone. I really enjoyed listening.

  • Wow!
    February 25, 2020 by Tyscoaching from Australia

    Just listened to the 'rescue site AED Program' episode! If you love epic stories and inspirational people, this is the podcast for you!

  • Motivation on Tap
    February 7, 2020 by AnthonyPGarcia from United States

    Mario brings on some of the most impactful entrepreneurs to hear from. He dives into the key performance factors of their business. He extracts information very well and keeps the show flowing very smoothly. Definitely a show to subscribe to!

  • Starting a Movement
    February 7, 2020 by JustMe2say from United States

    There are many areas of business and entrepreneurs have an opporunity to gain some insight with this podcast. Excellent interviews!

  • Great Podcast For Entrepreneurs!
    February 7, 2020 by The Big Game Hunter from United States

    Full of knowledgeable guests and useful information that will help you accomplish your goals in business and in life!

  • Mario Truly Care About His Guests
    February 7, 2020 by Podcast Junkies from United States

    Having met Mario and spent time with him at Podfest I can truly say that he is passionate about his show. He’s genuine and that clearly comes through in his own story and what he brings to every interview.

  • Put your thinking cap on!
    January 27, 2020 by Cliff Duvernois from United States

    This is probably one of the most information dense podcasts I’ve listened to in many moons. Each episode could easily be expanded out into 2 or 3 hours. Mario does a great job of asking the right questions to get his guests to reveal great tips, tricks and advice. Sure a lot of information can be applied to an entrepreneur but I found a lot of advice applicable to my personal life. This podcast is definitely worth my time to listen to and I’m looking forward to more episodes to come. Great job!

  • Relavant for anyone!
    January 17, 2020 by HarloB from United States

    I really enjoy Mario and his shows. The Stress and Anger in the Workplace episode was great because it cut to the chase of all the issues around this topic. Great interview!

  • Mario nails it!
    January 17, 2020 by Mickiezada from United States

    I've listened to Mario for a long time...his podcast is well produced, his guests are influencers and authentic authority, and chock full of insights and inspiration for entrepreneurs. Love it!

  • Mario is the real deal
    January 9, 2020 by jamesnewcomb.io from United States

    I’ve known Mario personally and professionally for over a year now. He is genuinely interested in helping people succeed, and consistently over delivers in his interactions and valuable advice with fellow entrepreneurs, podcasters, what have you.In this era of showmen who “give value” only if they think they’ll get something in return, Mario stands out as a man among men. Listen to his show and learn what true leadership and value in the marketplace mean.

  • Listening On My Entrepreneurial Journey
    January 3, 2020 by FromLisa2 from United States

    I was surprised when I stumbled over the servant leadership that shows up in these episodes. It's collaborative. It's focused on relationships with clients versus transactions. I especially enjoyed the episode on getting clients without "selling" because it's more about genuine relationship building.

  • A Gift
    December 25, 2019 by Lisa Vogt from United States

    Mario uses all his talents, gifts and abilities to produce this life affirming show. It's incredible that we are able to grow our abilities and develop our talents and gifts just through subscribing and listening. Thank you Mario!

  • This show is ON FIRE!
    December 14, 2019 by tibor.mindsethorizon from United States

    Love your show Mario! Your niche is close to mine but I focus more on mindset and manifestation in a business setting. I tuned into episode #103 with Karen Brown which is dope! Keep up the great work!

  • Entrepreneur Must Listen
    November 30, 2019 by HWoodwriter from United States

    If you’re an entrepreneur this is a must listen show. So many inside tips and thought processes behind moving your business forward. Mario does a great job with the guests by asking the right questions at the right time. He and his guests give the information you need to grow your business and leadership skills.

  • What a show!!
    October 26, 2019 by CWLuecke from United States

    Man, do I love interviews with world-changers! Mario does an excellent job gathering the cream of the crop for his show and giving insightful interviews. Check it out!

  • Loved it!
    October 25, 2019 by Seodrigo from United States

    This interview was very enjoyable. Mario brought on a wise guest by the name of Michael Lauria. I loved the interview and Michael's perspective on the topic. He had wonderful insights and around min 31, he hit something very profound. Excited to share what I learned today with others. Way to go!

  • Great listen
    October 25, 2019 by trinity3712 from United States

    Good listen. Great range of guests and topics. Something here is you keep listening will help you in many areas of life and leadership b

  • Great Knowledge!
    October 18, 2019 by Jon Vroman FRD from United States

    Great show Mario! So much valuable information in one episode!

  • Excellent show, very imformative!
    October 5, 2019 by Shaolin Soprano from United States

    Mario loving the podcast bro, great content, immense value. Enjoying these interviews!!!

  • Helpful Information!
    October 4, 2019 by The Medicare Nation from United States

    Love the valuable information on these episodes! Lots of tips & tricks for every Entrepreneur to use. Kudos Mario!Diane Daniels Host of Medicare Nation

  • Love Mario’s Attitude
    September 12, 2019 by marisaimon from United States

    Mario’s heart shines through his interviews, making these fun and positive, and the people he brings on offer such a wealth of knowledge.

  • Lots of Great Info!
    September 6, 2019 by DarlajPowell from United States

    Mario provides lots of great info and advice in this 7 day a week show.

  • Great Content!
    August 31, 2019 by LanceJohnson_ from United States

    Mario does a great job of share valuable information that every entrepreneur could use and apply to their journey. Great work! 🙂

  • Important information!
    August 31, 2019 by Allmenow from United States

    Very engaging information. Mario draws out experiences and knowledge from his guests. Loved the show!

  • Difference-Maker
    August 21, 2019 by Unlimited Beliefs from United States

    Mario is a master at bringing out, shining a light on, and internalizing the difference-making mindset. His knowledge and experience and mission enable him to synthesize information into diamonds for all of us! What you want is accessible by taking in this show!

  • Excellent Information
    August 21, 2019 by Stallion golf from United States

    Great advice and information with a wonderful blend of topics! Loved the episode with the british healthcare professional and the ideas shared on how to make the industry better.

  • Motivating and valuable information
    August 16, 2019 by Calvin Javier from United States

    Great insight on mindset from business leaders and entrepreneurs making things happen. Definitely worth your attention. Will be listening and learning more!

  • Good information
    August 2, 2019 by FIRE NATION! from United States

    Engaging interview with a british health pro, I was surprised to hear the similarties and the application she has for making healthcare better

  • Greatness
    August 2, 2019 by MiaSportFanatic from United States

    Have had the chance to listen to one show so far but man, we should be paying for this information. Lots of greatness. Thanks for the heart to serve.

  • Listen to the experts - and thrive!
    July 28, 2019 by The Marketing Book Podcast from United States

    There's a lot of advice out there these days but, sadly, a lot (and I mean a LOT) of is from people with little to no expertise. That's not the case with this gem of a show. Listen to what the experts say and profit from the experience!

  • Show is amazing!
    July 26, 2019 by BestMorningRoutineEver from United States

    I love learning about mindset and how to master my thoughts. This show provide the tools!

  • Great show!
    July 19, 2019 by Jefferson_79 from United States

    Great information for all businesses.

  • Good value!
    July 12, 2019 by Audrey purplele from United States

    Great information that applies to any business! I really felt he provided value for my time.

  • Interesting Topic
    July 6, 2019 by Real Estate Journeys Podcast from United States

    Interesting topic. Great interviews. Keep up the hard work!

  • Helpful Advice from Experts
    June 14, 2019 by ichuck2 from United States

    Mario talks to experts in a wide range of subject matters and asks good questions to pull out helpful advice.

  • What a great show!
    June 14, 2019 by Christopher List from United States

    Mario really brings out the best in his guests. The police dog trainer had such a great story. Can’t wait to hear more!

  • Great!!!
    June 11, 2019 by tommye w-c from United States

    Great podcast, awesome guests, incredible host!!!

  • Fun & informative
    June 11, 2019 by Saoirse Sky from United States

    Some people want something fun, others want something informative. This podcast gives you both!

  • Great show!
    June 10, 2019 by CJThomas6 from United States

    Very inspirational show! Appreciate the advice and thoughts shared by the host and his guests!

  • Great podcast
    June 10, 2019 by Rosie81200 from United States

    Great podcast! Love hearing about the guests’ journeys and what they learned from them.

  • Never Stop Learning!
    June 10, 2019 by Terri in Fairhope from United States

    Tune in to this great podcast and host! You're probably really good at what you do (top of your game...an Expert Authority), but there is always more to learn...streamline processes and gain more freedom in your life. It's not always about the bottom line. This one is worth a listen!

  • Amazing!
    June 10, 2019 by KatieHBrooks from United States

    If you're looking for inspiration, tune in to listen to Mario and his top notch guests. I find that I am always much more motivated after listening to an episode of Expert Authority Effect!

  • Wonderful show!
    June 10, 2019 by @IV-Heather Tieben from United States

    Mario is a great host & puts on a wonderful show. The quality of his interview guests and entire production is impeccable, I couldn't recommend Expert Authority Effect more!

  • You Will Not Be Disappointed!
    June 10, 2019 by Composer 1853 from United States

    Mario does such a great job of engaging his guests from several different disciplines.

  • The hardest working man in Podcasting
    June 7, 2019 by EOFire.com from United States

    Mario brings the HEAT with real energy and FIRE...don't miss the meteoric rise of this show!~ John Lee Dumas

  • Great interviews and guests!
    May 31, 2019 by Mel Good Karma from United States

    Thanks for hosting such great interview guests. Look forward to hearing more and kudos on so many a week and also videos!

  • Fantastic
    May 31, 2019 by Jason A. Duprat from United States

    Awesome podcast, going to be adding this one to my list. Interesting topics with great interviews, good sound quality.

  • Enjoying!
    May 31, 2019 by Slordan from United Kingdom

    Enjoy listening to Mario and how he opens up the conversations to ensure it’s as relevant to us as listeners!

  • Nice variety and interesting topics
    May 31, 2019 by emjgreen from United States

    Love the variety of topics presented here on this show. Looking forward to listening to more of Mario's show.

  • Great Content! Great Interviews!
    May 24, 2019 by No BS Mompreneur from United States

    Wow! Really enjoy listening to all these fabulous expert authorities!! Lots of valuable take aways that I can implement into my life. I will continue to listen and share with others!! A+++

  • A great addition to build authority and create an impact
    May 24, 2019 by Cloris Kylie from United States

    A great addition to build authority and create an impact. Also, a different twist on the topic. Engaging. 5 stars!

  • Filled with motivation and ideas
    May 20, 2019 by Thomas O'Grady, PhD from United States

    Mario does a great job interviewing and pulling the stories behind people's stories or success. Good pleasant listen. If you are in a journey of your own, these episodes will give some things to bring into your on life.

  • spartancv
    May 17, 2019 by spartancv from United States

    Great job following your passion, your purpose and creating this podcast to help serve others! Keep up the excellent work.

  • This podcast is the bomb
    May 10, 2019 by Posturedoc from United States

    Mario always crushed it, and this podcast is another example of his amazing insights and knowledge!! Great work.

  • Wow - love the video show.
    May 4, 2019 by Thehighenergygirl from United States

    Thank you for the encouragement and tips on how to succeed on video and the repurposing idea.

  • Motivating and Inspiring!
    May 4, 2019 by KatyJoyWells from United States

    Mario brings such enthusiasm to his shows and his content is fantastic. I’m always learning new things to implement or new ways to grow, thanks Mario!

  • What a great show!
    April 29, 2019 by Gene_HPLN from United States

    Awesome podcast! Mario brings great topic, great guests, and it is very easy to listen to. I definitely recommend for anybody interested in business success!

  • It's great
    April 10, 2019 by Ian Ryan from United States

    Just had a chance to check out your most recent episode appreciate the great insight!Great delivery from the host & can’t wait to dig into future content.

  • Love it!
    April 6, 2019 by Brendan @ Entrepreneurs&Coffee from United States

    I love that this interview podcast doesn't feature the same old folks that everybody has on their show. Keep it up, Mario!

  • Amazing!!!!
    March 15, 2019 by Lindsey Russo from United States

    This show is so impactful! Hearing from the experts and how they take authority in their space is so amazing. Looking forward to more episodes!

  • Learned what I didin't even know I needed
    March 15, 2019 by Camilla-Jean from United States

    Great info. I love the Q episode because I get just quic interst snippets that may get me thinking about where my business might go.

  • Fabulous Interviews!
    March 1, 2019 by Life&RelationshipCoach from United States

    Mario does a fantastic job interviewing really interesting and successful business people who explain how they got to where they are - tips you won't want to miss when your trying to grow your business! Keep up the great work Mario! Coach Riana Milne

  • A+ Show
    March 1, 2019 by Gisele_Oliveira from United States

    I love this show. It's so entertaining and I learn a lot from the interviews. I highly recommend this show if you want to level up his game as an authority.

  • Inspiration, transformation, success stories!
    February 23, 2019 by Chabo101 from United States

    The title of this review should just be enough but it is just more than that. Its life lessons, its listening to personal struggles and how they over came those struggles. Love to hear from people that change the world through their struggle and the lessons that i learn from them are just more than amazing. I love this.

  • Great interviews!
    February 22, 2019 by AlyciaDarby.com PodcastManager from United States

    These interviews are well done and his guests are prepared to give really specific insights and stratagies... great podcast, Mario!!

  • Inspiring story of courage
    February 16, 2019 by StrongHeart<3 from United States

    I love that she found gratitude in her circumstances. lorie is an inspiration

  • Powerful!
    February 15, 2019 by The Food Heals Podcast from United States

    Mario's interviews cover a variety of topics and provide great value in all areas of your life! Episode 15 discusses how change is temporary and transformation is permanent which was really powerful for me. I love this message! Thank you!

  • Great content!
    February 15, 2019 by Blakeob85 from United States

    Great answers to common questions many entrepreneurs have! Thanks Mario for sharing your and your guests' insight!

  • Real Actionable Tactics!
    February 9, 2019 by MattBMaverick from United States

    What I like about Mario's podcast is that he pulls out actionable tactics from his guests that we, the listeners, can actually use. Great show!

  • Great Listen!
    February 8, 2019 by Real Estate Investor from United States

    Mario and his guests provide useful techniques to succeed in any business venture. The interview style promotes learning through real life examples of his guests. Great listen!

  • Great interviews!
    February 8, 2019 by Matt B 1818 from United States

    Love hearing these interviews and learning from people who are top in their industry. Mario is a great host and is not afraid to share his emotion!

  • Love it
    February 1, 2019 by Duffash from United States

    I love hearing interviews of successful business women and taking away what I can learn from their journey. Mario is a great host! I have enjoyed what I have learned so far. Congrats on the launch of your new podcast!

  • Strong, professional, enthusiastic!
    February 1, 2019 by pm legs from Canada

    If you're looking for an interviewer who's going to take you to investigative places to help you be your best you, through your professional life, you'll love listening to Mario!

Watch The Episode

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Resources Mentioned

The Future of Publishing Summit

Books Mentioned

The Expert Authority Effect™ Publishing Method

People Mentioned

Mark Cuban

Loral Langemeier

Mike Koenigs

Anita Henderson

Phil Pelucha

Mario Fachini

George Shepherd

Sara McDermott Jain

Venus Ramos MD

Amira Alvarez

Jenn Foster

Candice L Davis

Mike Pitcher

Ed Rush

Andrea Susan Glass

Regina Wamba

Bernice Bennett

James Faktor

Andy Falco

Nathan Johnson

Derek Doepker

Keri-Rae Barnum

Brian Jud

Alex Strathdee

Jackie Lapin

April Cox

Sponsors

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Episode Transcript

Read Full Transcript

[00:00]
EA interviews episode 404 inspiration, transformation success stories and the imperfect action round seven days a week, join Mario for Genie for today’s expert authority effect interview. And I got

Mario Fachini [00:14]
some exciting news for you. Have you ever thought about publishing a book? Have you ever thought about doing a summer webinar, maybe a charity auction, I am so excited to bring the lovely Melanie Johnson back, you may remember her from episode two of the show. I have her right over here. She’s smiling and everything, but she really needs no introduction. And I’m going to bring her up right after we thank our sponsor, every business needs a book, including yours. And that’s why I’m launching my new book to help you regardless of where you think your current writing abilities are visit EA publishing method book.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that’s EA publishing method book.com. Here she is, ladies and gentlemen, Melanie Johnson. Melanie, how are you feeling today?

[01:10]
I’m feeling awesome. How are you? Mario?

Mario Fachini [01:13]
I am great. And I’m excited to have you back. It’s been a minute, but I know you got some big stuff going on with the future of publishing Summit. And I want you to just dive right into that what it’s about. Why should we even care? Because Is there a future in publishing?

Melanie Johnson [01:27]
Well, first of all, you’re on the summit. So that’s the biggest reason one of the biggest reasons you should care. Yeah, and rubbing shoulders with Mark Cuban because Mark Cuban is on the summit. He’s one of the few top dogs that talks about the future of publishing and how it’s going to change with all of the new technology. And, of course, you should still publish a book, you just published a book that came out recently. So a book is something that’s been around for hundreds of years. And I don’t think it’s going to go anywhere. But the technology changes, you know, publishing was disrupted when Amazon came on the scene. And now we have new technology, which most people don’t even know like 5% of the people know what an NF t is, which is a non fungible token, and how that’s going to rock the publishing world. So we’re launching a book coming up with a non fungible token that will be on the blockchain. And that is changing the whole nature and scope of publishing and what it’s going to look like. So if you put it in your mind of like, when the internet first came out, and you’re like, what’s a website? Why do I need a website? Hmm? So it’s kind of the same, like an NF T, why do I need an NF? T. So it’s kind of the same thing. We’re diving deep into that topic. But we’re also diving deep into new and great ways to write a book, new technologies of how to publish your book, how are ways to market your book, one of the questions we have all the time we publish books just like you do, and after it’s like, but the writing they think is hard. But then they get to the marketing and promoting like, oh my gosh, that’s even harder. That’s harder than what I thought writing the book was. So we really dive deep into marketing. And what I love about this is a lot of it is book centric, but a lot of it applies to anybody in business, almost 100% of what we teach you can use for your business or your book. So I really think it opens it up to almost anyone in any business, you’re going to learn something that you can apply to your business, as well as if you’re an author.

Mario Fachini [03:28]
So you’re talking about NF T’s and the blockchain and in this digital world, but what are your thoughts on actually having something you can pick up in your hands? Are these old fashioned books still tangible? Are they still? Do they have a point to them? They’re obviously tangible. What’s the word I’m looking for? Are they still relevant?

Melanie Johnson [03:49]
Relevant? Yeah, relevant? Yeah, I would say yes. Um, you know, everybody likes different formats. My kids who you think, Oh, they’re probably just gonna be audio, Nathan, and JJ, who we have game night with Mario at least several times a year. So you know, you would think they would just be audio book, maybe e reader, but justice especially loves that physical book in his hand, the book itself will not go away. And the NFT really is not with the physical. We’re working with some companies that are developing an e reader to go with the NFT. Like you would have Kindle. But honestly, the physical book will never go away. And if you’re publishing a book, our philosophy is you should really have all formats and the new format will be with an NF t. So I really think you still need that audiobook hardback book, paperback book ebook, because everybody likes to consume content in different ways. Just like some people even with today I see my kids they never watch live TV ever, ever, ever, ever, ever. Maybe. Alright, the Super Bowl that was it? Otherwise never, ever, ever. They consume theirs through YouTube. And then when they get the news, they get the news through their Instagram feeds. So everybody has something different that they like, they like to watch. So like I’m consuming my news generally through Hulu now, but then I also go into my news feed. So I like to get things different ways. So I think you should always have all the different formats and use technology to its nth degree if you can.

Mario Fachini [05:26]
So with NF T’s, I’m very excited to learn more about that myself, you know, if it makes sense for me, for my clients, and you know, moving forward in the future, it’s very fascinating. But what about, you know, Facebook ads, Amazon ads, how about live streaming?

Melanie Johnson [05:46]
Oh, well, you gotta love the live streaming. I mean, I’ll start with that first. So and you’re a big live streamer, and big podcaster. We have a podcast as well. And one of the main things I love about that is you can repurpose it in so many different ways, right? And when people see you in person, it’s not just words, they’re getting a feel of your personality, your values, who you are, they feel like they know you, they almost feel like they had a conversation with you. So when they’re ready to do business with you, they don’t have as many questions. They’re really comfortable and feel like, Hey, I already know you. I’ve already heard about you. I already know what your pitch is, and what your product and services. So I love that. And then the second thing I love is that repurposing so you can take this interview, and you can chop it up into a variety of different things. It can live as a podcast, you can make clips of it and put it on YouTube, you can make tic TOCs out of it, you can make Instagram really out of it. Yeah. So it could still think of all the different places it can be. And we’re just spending our time here, maybe for half hour creating this and you think, well, it’s just a podcast. Oh, and by the way, we wrote a book called podcast authorized, which is how to turn your podcast into a book and your book into a podcast. So you know, there are some that, yeah, so then you can go ahead and have a book from your podcast as well. So that’s what I love about all of that. Don’t just stop there. So if you have a book, turn your book into a podcast or talking about it, start doing live streams about each chapter and interview guests on the topics that you’ve written about.

Mario Fachini [07:20]
So we’re going to go in two different directions at the same time. And hopefully, it’s the same

Melanie Johnson [07:25]
reason that doesn’t surprise me like Mario,

Mario Fachini [07:28]
because I want to make sure that people know who’s really going to be here, because I’m excited because there’s a lot of heavy hitters here. And at the same time, my question for you is, you know, we’re talking about repurposing the podcast and the book and all these different things. You know, one of the things I’ve said for years, is take one of the chapters and speak about it on a live stream every day, you know, leading up to the launch, hey, a week before, if you have a seven chapter book, and you’re launching seven days from now, maybe just maybe talk about chapter one, one day, chapter to the next, so on and so forth. Yep. But I love the marketing. I love the promotion. And honestly, it’s surreal to say now, I love the writing. But what if someone’s going this sounds great. You guys are rock stars. But I hate writing. I don’t know if I’ll ever meet I like I don’t mind marketing and the promotion. But how do I get there? You know, how do I help? How do you help them get the book done? And what do you suggest for someone’s at that starting point going? Where do I even start? What do I even write about?

Melanie Johnson [08:36]
You know, we have a lot of authors that come to us with that they’re confused that we call it the you know, the book hamster wheel, the content hamster wheel, they’re just rolling us should it be about my life should be about my business should it be about, you know, the experience that I had when I was a kid should you know, they just and then it just keeps rolling around and they never ever get the book done. So what we do, we call it a VIP content day. And we spend the whole day with you and we craft the book, but it’s finding out you know, your why, who your target market is who your target person is speak to that one person, we’ve had people write a book, just to the president of a company to get a job there. You know, come up with that person that you’re really speaking to that you’re trying to help with your book, or you want to tell your story. So it’s coming up with that structure, and and then telling those stories. And you and I both love because I’m not a writer per se, my son was not, don’t tell him you’re not a writer. You wrote books, your best selling author, and I go but I’m like Mario, I would rather speak my book. I would rather speak it have someone interview me or do transcribe things and then turn it into the book. But I think you have to have clarity on who you’re speaking to. And the purpose of the book, what you want the outcome to be for you your business and the person that’s going to read it

Mario Fachini [09:59]
100% It doesn’t matter if you know you have a ghostwriter. You are a ghostwriter. You love writing you hate writing, you know exactly who you’re talking about, or whatever. If you don’t, you know, one of the things I say, is, start with the end in mind. What do you want the person to get out of the book? If the I’m writing the book for you, by the time you’re on page 200? Where do I want you to be versus where you started. And then you just bridge the gap from there. I mean, you can write about anything. I think everyone has three to five areas of expertise, whether it’s in their business or not. That’s a whole other story. But it’s like, there’s a lot of stuff I can write about. But I started with one. And I went from there.

Melanie Johnson [10:42]
And I always say, you know, start with the money book, right? Start with the book that’s going to propel you in credibility, propel you in the marketplace, help your business grow. And then you can have those other choices of you know, you want to write the book of poems, right? Don’t write the book of poems. First, write the book about your expertise and your niche first and give yourself credibility. And you can still tell your story within that by layering those stories in we always tell our authors, you layer those stories in, because that’s how people connect with you and get to know with you within your expertise.

Mario Fachini [11:16]
Yeah, there’s so many great ways you can finish but if you don’t get started, I mean, what’s the point? Yeah. So if you’re listening, which you are, because there’s no other option, I mean, at some point, you have the audio on, check out EA interviews, comm forward slash future of publishing. And you can take a look at the list I’m looking at here. And we have people like Mark Cuban Loral Langemeier Mike Kane next, Anita Henderson, Phil Palooka. Me. George Shepherd, Melanie Sarah McDermott, Venus Ramos. Amira Alvarez Jen Foster, Candace Davis, Mike pitcher, pitcher, sorry, Ed rush. Andrea glass showtec Taking some water, Regina Wamba Bernice Bennett, James factor, Andy Felco. Nathan Johnson, Derek doper, Carrie Ray Barnum, Brian Judd, Alex Strathdee, Jackie Lapin, and April Cox. My next Yeah, do you do have quite the lineup and congrats on pulling everyone together? Because I know this is no small feat. I mean, it’s incredible. It’s just absolutely incredible what you’ve done. And some of these people I heard I was actually very excited because there’s people on here I heard of, and I, you know, had followed for a few months or whatever, like Alex, and I was looking through. And I’m like, Well, this is sweet, obviously Mark Cuban. I was watching Shark Tank last night. I mean, you have so many great people on here. But how do you? Why did you want to curate everyone? And over such great niches I would say within the discipline because Amazon ads like with Alex talking about in NF T’s with Mark and Nathan. And you know, live streaming with Andy. And you know, I touch on the podcasting side of it. Why podcast is important. For authors, I mean, tell me your thoughts about it. Tell me some behind the scenes about how this all came to be and why did you pick who you picked?

Melanie Johnson [13:31]
Well, you know, it was back in April, I was listening to Gary Vee, and he was talking about that he was going to do an NF T and I’m like, What the heck’s an NF t. So I started educating myself about it and telling my son Nathan, about, hey, you should listen and look about NF T’s like mom and ft, whatever. And then all of a sudden, he says, hey, people are making money with this. And next thing I know, he’s watching NF T’s and doing really well by doing it. But what it made me aware of is that we’re at a precipice of a new horizon. And everyone’s business is going to change, which means the publishing business is going to change. So I really felt that this was the perfect time to educate our audience and expand our audience to know what’s going on in the marketplace. Like literally, I spoke today at a group, there’s probably 50 people there. And I said, Does anybody here know what an NF T is? And literally two people raised their hand. So it’s so new, but again, I take you back. Back years ago, if I said, Does anyone know what the internet is? Internet? What’s the internet, maybe two people would have raised their hand. So it’s the time to really get started. And I wanted to be on top of this, but I wanted to do it as a gift to our audience and to all the people we invited to speak to their audience. And people were chosen for specific reasons like Mark Cuban, and everyone that I listened to that was talking about NF T’s in web 3.0 He was the only one that was talking about how it was going to change the publishing industry, and how it was going to change books and textbooks. So I was like, oh, man, I want to be able to have him have a conversation with him. And he was so gracious that he just we emailed over there. And he immediately said, Yes, set this up, which I was shocked, like, wow, you know, asking, you shall receive type of thing. And you know, people like you, Mario, that are super experts in the green room that we had you were sharing new technology with me on the podcast side already. So I mean, you’re and that’s just from when we interviewed on our summit. So that’s just like a month ago, and also you have something else that’s new, the the marketplace is moving. So fast, technology is moving exponentially, so so fast, it’s hard to keep up. So I wanted to have a gift of experts of people in their field that could at least give our group and everybody’s group that was in there a head start and not feel like you’re drowning, but you feel like you’re on top of it, and you have the vocabulary for everything. And then you can start to pick and choose what you need to execute for your business. And for your book of all these tools that we’re giving you.

Mario Fachini [16:10]
Well, I’m super excited about it, not just to be a speaker, but I always have loved learning from people. There’s times when I’ve gone to events, and I am the speaker, generally that’s the case. But there’s times when I go, I just goes an attendee because I’m like, I want to learn this, I don’t want to hear myself again, because I’ve been saying the same stuff for over a decade, longer than that, depending on what I’m talking about. And I always love sharing, and I always love making it exciting. But I know some speakers who have this, like, I’m the speaker, like bow to me attitude. And I’m kind of like, I don’t really know anything more than I knew. You know, I always like learning because it’s like, okay, I learned everything I could last year, well, it’s a new, it’s a new year, things change. Like, if you’re not on the cutting edge of that. It’s like I always want to be in a room of people learning, not just, you know, look at me on stage or whatever. So I’m so glad you pulled together who you did, because I’m excited to learn from them as much as I’m very excited to share with your audience because I love doing it. And I know, I have a lot of good stuff to say but you know, I’m you pulled together a great lineup, kudos on that. And I’m also excited to tell everyone that you know, I think it will fit into their budget, why don’t you tell us why you’re making it. So beyond accessible, and what that price point actually is to get started in, attend live.

Melanie Johnson [17:34]
Yeah, it’s a we wanted everyone to be able to have it with no barrier. So it’s $0, it costs nothing, it’s absolutely free. You can listen to all 27 speakers. But you know, hey, I get it that not everybody has time, it’s February 24 through the 28th. They’re like, you know, I got a lot of stuff going on. And maybe you want to pick and choose just the speakers you want to listen to. But we made it super affordable. If you want to get the recordings, then you can listen to it anytime you want. And you can share it with your team members with other people, it gives you plenty of time to take notes on things. So it’s only $97. If you sign up for the VIP. Plus, I just want to say in the VIP area, there’s about $50,000 worth of free stuff in there. So not only do you get the 97 the all the for $97 You get all of the recordings that you can listen to anytime you get about $50,000 worth of information and bonuses free stuff in there. I think that’s a good ROI, don’t you Mario?

Mario Fachini [18:37]
I think with uh, I know of one thing that’s going to be in there at least and I know that is at least worth a couple 10s of 1000s and a couple of years of time, because that’s how long it took me to curate it. Yeah. But yeah, I think I think that’s a great ROI. And thank you for making that accessible for everyone. Because I, I I don’t take any of this lightly, because I remember when I had $5 and I spent four on highlighters in $1 on a used book on Amazon. And it’s like the stuff you can learn from books and other people. I mean, look at Nathan, you said you and him last year were like, what’s this and look at them now. Yeah, once you I give a little glimpse of you know, he’s a speaker. Why don’t we talk about that his success story?

Melanie Johnson [19:33]
Yeah, and you know, it’s funny you say he’s a speaker and I don’t know that he would say that he’s a speaker.

Mario Fachini [19:39]
He’s what he’s with at the summit. You can learn from him. That’s marketing NF T’s to make them massively profitable.

Melanie Johnson [19:48]
Well, the other thing he’s been a teacher slash speaker, he’s been doing things with Tai Lopez we’re Tai Lopez has had him on his little I guess you say like webinars like Tai will pop up and say Hey, I brought all these you know, crypto whales or NF T whales to teach you about this and one of them is Nathan. So I think it’s so funny because when Nathan Nathan’s 21, and when he was a senior in high school, I took him to a live event at Tai Lopez’s house. And Tai Lopez grabbed him and said, Hey, this kid’s going places they haven’t on video. And now he’s actually on the inside, telling them how to market their NFT project that’s coming up and just kind of blows my mind. So yeah, I just told the story today. I call it the Mercedes story, because Nathan started doing Instagram marketing. And he would sell ads on different Instagrams and do social media and chatting for people where you would charge him a service. And he’s gotten very, very good at it. And then I mentioned the NFT thing. And then he was like, Mom, well, when he was making some money with that, he rented a Mercedes. And he thought it’d be fun for a day to run Mercedes AMG and the guy he rented it from. He told me did this social media stuff, because I know a couple guys that do this social media stuff. So I connected them. And you know, they followed each other no big deal. Then down the road, Nathan wanted to buy a Mercedes. And I was kind of one of my weak points in life. I will just say I was kind of run down and emotionally run down and physically run down. I had come back from taking care of my mother. And so the idea was that he was going to make money with the Mercedes. And he was going to run it on Turo, which is kind of like Airbnb for cars. So we ended up getting the car. And I say we at the time, but then it turned into just be him. And he went to go put it on Turo. And they told him he couldn’t put it on because it had a pending recall. So here, his whole marketing strategy of how he was going to make the payment went up in smoke. So what he did and Nathan fashion, he just blew it up all over his Instagrams, and said, Hey, I’m starting this luxury car rental company, and I have a Tesla. I have this Mercedes. And so one of his former teachers rented the Mercedes. And he took another student out to lunch and other student named Griffin said, Hey, Mr. Ball, I really love your car, because, well, it’s actually not mine. He goes, it’s my other student, Nathan Johnson. And he told him what he did. He says, you know, he does internet marketing does a lot of stuff on Instagram, Baba wanting us, oh, man, I need I need to meet him because I want to launch an NF t. So they did this project. It was, you know, I would say, mildly successful. Not super successful, but it did. All right. And Nathan, of course, posted it all over his social media and Instagram. And the two guys that he was introduced to because he rented the Mercedes saw it. And they said, Hey, we want to do an NFT project. So we brought Griffin along with them. They all got together launched this NFT project called goat society. And they sold it out in five minutes for $3.2 million. And then from there, Mark Cuban’s company this was not even tied to Mark Cuban being in our summit. Nathan had DM Mark Cuban’s company that does NF T’s to help them Market Goat society. And they said no. So Nathan mentioned, DM them afterwards and said, Hey, I just want to let you know, I did it all myself. And this is what happened. And so now guess what? He’s working for them as the CMO for all their NFT projects. He’s currently launching an NF T for Kellogg’s for Coachella. He did more for Miss Universe. So he’s just went from he was the thing about mom, when he launched the first one, and they made $3.2 million. He said, Just think about it. He goes, like three months ago, I never even heard of an NF t. So I want to tell people, the lesson of that is to that, you know, my son was in college, and he’s wondering, What am I going to do when I get out of college, the job that he’s doing now didn’t exist a year ago, nobody was doing it. So think about all the jobs that may happen. You know, when your kids get out of college, or even next year, if you’re in a business, how your business may change, and new jobs are going to come available, they talk about the jobs that are being lost because of AI automation. But there’s going to be all these new jobs that are going to be created, but you need new skills for those. So part of the purpose of the summit is to teach you what’s coming out and maybe pick up on the skills you may need to learn to be in this next wave of technology.

Mario Fachini [24:25]
And I’ll add and maybe refine what you already know. Because, yeah, good point, just because you know, something that you know, maybe it was applicable a decade ago, five years ago, heck six months ago, but I remember you know, I’ll also say not only is it good to NF T’s but he’s also good at cash flow the game but I remember in the summer when we were playing and in the fall, and it was just like even in those four months, it’s like you were talking about it and you know, it’s going well I was like hey congrats, you know, hope it continues you know, with all the best and then like few months later It’s just like, non stop, it’s going better. And you know, now it’s later in time few months later, it’s you know, and I just saw what he posted the other day as like, you know, good for him. He’s, he’s been doing so much behind the scenes that, you know, relatively, you could say happened overnight, but it’s been a year, and he’s been working his tail off the entire time. It’s not like it was one transaction. And that was it. I mean,

Melanie Johnson [25:27]
yeah. Like you think it’s, like, you know, that overnight success. So when Nathan was barely 13, he asked me to buy an Instagram account for him. And I didn’t know you could buy an Instagram account. It’s kind of maybe I shouldn’t be saying it. Anyways, he acquired we got an Instagram account,

Mario Fachini [25:43]
I think it’s safe to say, because there’s a lot of people who talk about buying up websites buying on Facebook pages, you know, what, like with writing, especially if there’s 15 blogs on writing, you can acquire that blog in their readership and put into your website.

Melanie Johnson [26:00]
Probably true. So anyway, so he was 13. And it was $5,000. So what am I like crazy mom, like, I’m a single mom, like $5,000 was huge. Don’t ask me why, but I did it. And he started to cash flow with it. And then, um, something happened and he got hacked. And we did we lost the account. And then he didn’t do it for a while. But then he went back and he was still monkeying around. He didn’t own an Instagram. He just had his own. And then he worked for somebody else placing ads for their Instagram. So he’s been doing this since he was 13. And now he’s 2021. So you think, Well, gosh, he’s been doing it for almost eight years, right? So it’s not an overnight success. He’s been doing this really for a long time. So think about whether you’re 30. And you’ve been doing something until you’re 38. And then all sudden, you hit it really big. You can’t say well, oh, that just happened tomorrow night. Yeah, so he’s definitely paid his dues. And I give him credit, because he works a lot. I mean, and these people, they don’t have normal business hours, at 10 o’clock at night, he’s on a meeting, you know, 6am He’s on a meeting. I’m like, Do you guys ever stop, like his birthday type? You don’t, you

Mario Fachini [27:07]
know, he already built up the team of people to it’s not just him and one other person. And you know that, that alone takes a lot. Because, you know, we both done that. And it’s like, you know, just keeping that together is an accomplishment, let’s say so, yeah, you know, I’m excited. We we don’t have time to go through every one. But I mean, the people we touched on in Mark Cuban says on Shark Tank, I think I listened to him last night. He’s like, it only takes that one time. You know, so one of my final thoughts would be whether you resonate with one person more or another person more, it doesn’t enjoy them all. Learn something from all. But even if there’s one you resonate with, it can be worth it. For that alone. There’s been many times I’ve gone to events, or attended trainings or whatever. And I’m like, if I hear from this one person, and get one, one thing, it’s all worth it. So check out the lineup, check out ea interviews.com forward slash future of publishing, you’ll see the lineup I got on one of the monitors here. Melanie, what are your last thoughts on it?

Melanie Johnson [28:16]
My last thoughts are stay relevant. Keep up with innovation. Mario does an amazing interview. It’s worth the price of admission just for him even though the mission is for free. So definitely, definitely go to the future of publishing. Check out the link that he’s put in here. And you’ll really be glad that you did. You’ll feel like you grew exponentially.

Mario Fachini [28:41]
Well, I am so glad we got to chat again. It’s great seeing you as always. And with that expert authority world. We’ll see you on the next one. Have a great day. God bless. We’re already the expert. But have you transformed your expertise into a tangible asset that will generate qualified leads while increasing profit for you? 24/7? And if so, how well are you promoting it? With my new book The expert authority effect publishing method, I take you through my process step by step. Visit EA publishing method book.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Visit EA publishing method book.com To get started now, once again, that’s EA publishing method book.com Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EAA interviews.com For complete show notes, the full interview video experience links to the resources we mentioned in more. Have a blessed day and I’ll see you tomorrow.

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